Dissertations / Theses on the topic 'Health spa tourism'

This interpretivist study investigates the case for health/spa tourism as a driver for economic regeneration in Powys, Wales as a sustainable and competitive health/spa tourism destination to answer the following questions. What are the essential ingredients for a sustainable and competitive health/spa tourism destination? What is best practice in implementing major public-private partnership projects? Has Powys got the basic ingredients for a competitive health/spa tourism destination? What would a blueprint for health/spa tourism in Powys look like? What actions would be required of key stakeholders to achieve it? The thesis presents a critical review of literature on destination development, biomedical and bio-psychological models of illness and their relationship to traditional and modern spa practices and stakeholder theory to develop a theoretical framework for a sustainable and competitive health/spa tourism destination. The research adopts a case study methodology involving data collection through semi-structured and unstructured interviews, document and archival analysis, and direct observation. Data collection comprised three key phases. The first phase involved four French case studies - three - Vichy, La Bourboule, Châtel-Guyon - in the Auvergne and the fourth - Saint Malo in Brittany - to determine the applicability of the theoretical framework. The second phase of data collection involved a case study of Bath Spa to explore best practice in implementing major public-private partnerships for economic regeneration. The third phase provided an audit of selected resources in Powys against the framework to determine the feasibility of health/spa tourism as a focus for economic development. The thesis concludes that health/spa tourism would provide an appropriate development path for economic development in Powys and develops a set of recommendations from the best practice case studies into a blueprint for health/spa tourism in Powys and action plan identifying responsibilities for key public and private sector stakeholders in implementation of the blueprint.

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У першому розділі «Теоретичні підходи у дослідженні лікувально-оздоровчого туризму в інфраструктурі міжнародного туристичного ринку» роботи проаналізовано сутність і характерні риси лікувально-оздоровчого туризму та особливості розвитку лікувально-оздоровчого туризму в Україні. У другому розділі «Аналіз стану лікувально-оздоровчого туризму на півдні України» проаналізовано, що у всьому світі збільшується кількість будинків престарілих з хорошим рівнем обслуговування та широким спектром послуг. У третьому розділі «Шляхи підвищення ефективності лікувально-оздоровчого туризму регіонів півдня України в системі міжнародного туристичного ринку» запропоновано напрями підвищення ефективності реалізації лікувально-оздоровчих турів та розроблено пропозиції щодо вдосконалення лікувально-оздоровчих турів з урахуванням зарубіжної практики.
The first section "Theoretical approaches to the study of health tourism in the infrastructure of the international tourism market" analyzes the essence and characteristics of health tourism and features of health tourism in Ukraine. The second section "Analysis of the state of health tourism in the south of Ukraine" analyzes that the number of nursing homes with a good level of service and a wide range of services is increasing worldwide. The third section "Ways to increase the efficiency of health tourism in the regions of southern Ukraine in the international tourism market" offers ways to improve the efficiency of health tours and developed proposals for improving health tours taking into account foreign practice.

The objective of this study was to develop turnaround strategies for the Calitzdorp Spa Tourism Resort (herein after referred to as Calitzdorp Spa) to stop the performance decline and put it back on the road of recovery again. The development of turnaround strategies are dependent on establishing the cause of the performance decline and to enable management to plan effective and optimal strategies for the tourism resort focused on the recovery response. An analysis of various sources on strategic management models were undertaken to find a theoretical framework for the development of a strategic management model that could be applied to a tourism resort. The following model for the strategic management of a tourism resort was consequently developed and consists of the following main components: • Mission, objectives and stakeholders; • Strategic position; • Strategic choice; and • Strategic implementation. A second model for the Turnaround Process of a tourism resort was proposed to assist management in guiding the resort to recovery, consisting of two main phases, namely: • Turnaround situation; and the • Turnaround response. The research methodology followed included: • a literature survey to define the important concepts of tourism, resorts, strategic management and turnaround strategies; • a questionnaire survey to determine customer satisfaction at the Calitzdorp Spa; • telephone interviews to determine the marketing and positioning strategies of the Calitzdorp Spa; and • a focus group discussion session to determine the current situation at the resort and to plan future management strategies of the Calitzdorp Spa. Specific conclusions were made and specific actions recommended based on the results obtained.

Mestrado em Ciências Empresariais
A indústria do turismo em Portugal não só resistiu à crise dos últimos anos, como se tem sofisticado, criando valor e propondo novas ofertas ao mercado global. No plano do Turismo da Saúde e do Bem Estar verifica-se uma profunda evolução. Com efeito, regista-se um crescimento notável de conceitos e propostas turísticas e hoteleiras, oferecendo serviços e equipamentos de alta qualidade e proporcionando, além do lazer, terapias e tratamentos variados. A qualidade deste tipo de serviços, cada vez mais procurados pelos turistas do mundo inteiro, pode completar com sucesso a oferta turística tradicional portuguesa, somando-lhe produtos de excelência na linha de uma vida saudável e retemperadora. Tal oferta pode revelar-se essencial não só para segmentos adultos, mas também para um público sénior, porventura já reformado que procura cuidar da sua boa forma física e psíquica. Pretendeu fazer-se um estudo de caso com o Altis Belém Hotel & Spa, em Lisboa. Situado numa zona privilegiada da procurada cidade de Lisboa, o Altis Belém Hotel & Spa oferece - para um público exigente e conhecedor - condições requintadas (serviços e equipamentos) neste domínio, razão pela qual se pretendeu conhecer as motivações e o perfil dos respectivos utilizadores.
The Tourism industry in Portugal has not only resisted to the crisis of recent years, but has also created new and sophisticated proposals, adding value and new offers to global market. At the level of Health and Wellness Tourism there is a profound evolution. Indeed, there has been a remarkable growth of tourist and hotel concepts and proposals, offering high quality services and providing equipment, leisure, various therapies and treatments. The quality of these services increasingly demanded by tourists worldwide, can complete, with great success, the traditional Portuguese tourist offer, adding excellent products for a healthy and enhanced lifestyle. Such an offer can be essential not only for adult segments, but also to a senior audience, perhaps already retired, who seeks care for their good, physical and mental shape. It was intended to make a case study of the Altis Belém Hotel & Spa in Lisbon. Located in a privileged area of Lisbon, the Altis Belém Hotel & Spa offers - for a demanding and aware customer - fine conditions (services and equipment) targeted to meet motivations and profile of their users.

The search for better quality of life is in our human nature. Health and wellness tourism is therefore not a new phenomenon, but the business is growing in modern day society. Our stressful lives and the need to get away from it is one reason for this change. Traveling to a health destination is one way to increase our wellness state. The purpose of this study is to explore what aspects that effects the well-being of visitors of health destinations in the north. Using the theory of therapeutic landscapes as the theoretical framework, this was done by a case study of Källans spa, which is a spa facility in Västerbotten northern Sweden. People come here to get away from everyday life, relax and recharge in a natural environment.   Data collection was collected through interviews with overnight guests at Källans spa. The material has later been analysed using thematic analysis to find connections with therapeutic landscapes. Results show important aspects for well-being in the physical and social environment while well-being aspects from the spiritual environment appear weak.

Thesis submitted in fulfilment of the requirements for the degree Doctor of Technology: Tourism Management Faculty of Business at the Cape Peninsula University of Technology, 2012
There are 11 thermal springs in the Western Cape, seven of which have been developed into eight resorts. Only one of these resorts has a focus on health and wellness, with appropriate facilities, with the others functioning primarily as family leisure resorts. Internationally there has been a move by traditional thermal spring resorts to begin offering a combination of health (medical and wellness) services in combination with leisure activities. In light of current international trends, as well as perceived domestic needs, it appears that the Western Cape‟s thermal spring resources are not being optimally utilized as tourist attractions, neither for domestic nor for international tourist markets. This research sets out to evaluate the potential for health tourism development of thermal springs in the Western Cape. It analyses relevant aspects of both the supply and demand sides of thermal spring tourism in the Western Cape. A database is compiled of thermal spring resorts and undeveloped thermal springs in the Western Cape, which includes facilities and services, and relative locations with respect to tourist attractions and tourism routes. The mineral and radon gas contents of the respective thermal waters are measured and discussed in relation to known medicinal properties. A questionnaire-based survey was undertaken, involving 383 respondents at six resorts, and activity-based market segmentation was carried out using k-means cluster analysis. A four-segment user profile (typology) of current visitors, based on activity preferences, was compiled. It was found that there is considerable potential for the development of thermal spring health (medical and wellness) tourism products in the Western Cape, based on available resources. A framework for thermal spring health tourism product development in the Western Cape is proposed, and recommendations are made for future development and marketing. Key recommendations include the development of balneological treatments, and radon therapies, at certain resorts, and investigating of the availability of local resources that could be incorporated into medical or wellness tourism products.

Mestrado em Ciências Empresariais
O projeto desenvolvido neste trabalho final de mestrado assenta numa ideia inovadora e não existente no mercado português, dinamizando os setores de Turismo Náutico e de Bem-Estar e Saúde. O plano de negócio consiste em estudar a viabilidade de criar a empresa denominada "Tagus Wellness" oferecendo aos seus clientes serviços como massagens, jacuzzi, zona de relaxamento, entre outros num barco transformado para o efeito, podendo o cliente obter os melhores benefícios da localização no Rio Tejo. A análise financeira ao projeto permitiu demonstrar que existe viabilidade para a execução do mesmo.
The project developed in this master final dissertation is based on an innovative idea that is still absent in Portuguese market, which explores a new tendency in Nautical Tourism and Health Tourism and Wellness. The business plan studies the viability of building a new company "Tagus Wellness", that will offer to customers services such as massages, jacuzzi, relaxation zone among others. These services will be performed on a boat transformed to this function, where customers will get the best benefits of its location in the Tejo River. The financial analysis allowed to conclude that the implementation of the project is viable.
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Међу планинама Србије, низом посебних одлика, посебно димензијама итуристичком привлачношћу, истиче се Копаоник. Копаоник (површина 2.758 km²) јепланина на југо западном делу Србије позната по низу појава које су ову планинуопределиле за развој више врста туризма. Да би се као такво природно благосачувао, Копаоник је 1981. године проглашен националним парком, који захватаповршину од 11.810 ha и састављен је од 16 резервата. То га чини туристички иеколошки веома интересантним. На бази постојећих података, из више научнихдисциплина, временских периода, као и самосталних истраживања на терену, удокторској дисертацији су истражени сви природни и створени услови за развојтуризма на Копаонику, Јошаничкој, Луковској, Куршумлијској и Пролом бањи, каобањама његове подгорине. Наглашавајући потребу комплементарног развојапланинског и бањског туризма на Копаонику и у његовој подгорини, потенцирани суелементи и фактори формирања ове хомогене туристичке регије. Комплементарност планинског и бањског туризма сагледана је кроз swot анализу.
Među planinama Srbije, nizom posebnih odlika, posebno dimenzijama iturističkom privlačnošću, ističe se Kopaonik. Kopaonik (površina 2.758 km²) jeplanina na jugo zapadnom delu Srbije poznata po nizu pojava koje su ovu planinuopredelile za razvoj više vrsta turizma. Da bi se kao takvo prirodno blagosačuvao, Kopaonik je 1981. godine proglašen nacionalnim parkom, koji zahvatapovršinu od 11.810 ha i sastavljen je od 16 rezervata. To ga čini turistički iekološki veoma interesantnim. Na bazi postojećih podataka, iz više naučnihdisciplina, vremenskih perioda, kao i samostalnih istraživanja na terenu, udoktorskoj disertaciji su istraženi svi prirodni i stvoreni uslovi za razvojturizma na Kopaoniku, Jošaničkoj, Lukovskoj, Kuršumlijskoj i Prolom banji, kaobanjama njegove podgorine. Naglašavajući potrebu komplementarnog razvojaplaninskog i banjskog turizma na Kopaoniku i u njegovoj podgorini, potencirani suelementi i faktori formiranja ove homogene turističke regije. Komplementarnost planinskog i banjskog turizma sagledana je kroz swot analizu.
Among Serbia’s lush mountains, with particular qualities, particular dimensions and many tourist-attractive sights, Mount Kopaonik rises above the rest. Kopaonik, with a 2,758 m peak, is located in southwestern Serbia, known for its cascading appearance, which has bestowed upon this mountain the potential to develop several forms of niche tourism. In order to preserve this immense natural beauty, in 1981 Mount Kopaonik was officially proclaimed a national park comprised of 16 preserves. This ensures that it will remain an extremely interesting location, in both touristic and ecological aspects. On the basis of existing data extrapolated from multiple disciplines, covering the varying seasonal periods, and including institutional as well as independent field research, this Doctoral Dissertation explores all the existing natural and man-made conditions within which tourism can be developed on Mount Kopaonik and its natural spas of Josanic, Lukovo, Kursumlija, and Prolom. It highlights the need to develop complementary forms of mountain and spa tourism on Mount Kopaonik and within its forests, and emphasizes the elements and factors required for forming homogenous tourist regions compatible with the ecological surroundings. Compementary forms of mountain and spa tourism is wiewed through a swot analisis.

The Master´s Thesis analyses marketing communication of a selected health resort. The theoretical part maps different marketing forms and tools in a general way and describes their usage and application in the field of spa services. The practical part includes detailed analysis of marketing communication in the particular health resort Spa Mšené, Inc. Based on questionnaire research the thesis assesses effectiveness and efficiency of the communication tools and techniques applied by the mentioned spa. The conclusion summarises some proposals and recommendations for the purpose of possible improvement of the currently used communication strategy.

As buildings have become more energy efficient, the energy demand for preparation of domestic hot water stands out as an increasing part of the operational cost and carbon footprint of a building. Most of the heat in the water is used for a short time and then discharged to the main sewer line. Clarion Hotel Stockholm is an example of such a building, with many showers, bathtubs and a spa. The hotel business is growing around the world and its customers demand comfortable stays. A parallel trend is a more environmentally aware tourism and business travel. Hotels show a great potential for energy savings, while still offering comfortable accommodation. In this master's thesis a case study evaluates the possibilities for heat recovery from the wastewater of Clarion Hotel Stockholm. Three types of heat exchangers were modelled in the system dynamic modelling environment STELLA: a horizontal, a vertical and a shower heat exchanger. Recovered heat was used for pre-heating of the incoming water for domestic hot water preparation. The flows of heat through the hotel's tap water and wastewater systems were schematically modelled using system dynamic modelling, which provides a foundation for the development of mathematical models and further research into the area. The first results point to possible reductions of the heating demand for domestic hot water preparation at Clarion Hotel Stockholm.

Mestrado em Marketing
O turismo é um setor que tem tido um crescimento notável em todo o mundo. Portugal apresenta uma oferta turística diversificada e, entre os seus produtos, destaca-se o turismo de saúde e bem-estar. O principal objetivo deste estudo foi compreender as motivações dos turistas de saúde e bem-estar, inferindo sobre os motivos que os levam a visitar termas e spas. Além do mais, são identificados critérios de seleção das instalações de saúde e bem-estar. Foi feito um estudo qualitativo com uma amostra não probabilística por conveniência, com aplicação de onze entrevistas em profundidade a indivíduos que tenham realizado pelo menos uma vez turismo de saúde e bem-estar. Os resultados revelaram que os principais motivos para a prática de turismo de saúde e bem-estar são saúde, relaxamento e descanso. Constatou-se que os principais critérios de seleção das instalações de saúde e bem-estar são a qualidade e variedade de tratamentos, a localização e o atendimento. A multiplicidade de atividades oferecidas no destino e a interação com a natureza também são critérios bastante valorizados pelos turistas de saúde e bem-estar.
Tourism is a sector which has seen a remarkable growth all over the world. Portugal presents a diversified tourism supply and among its products health and wellness tourism stands out. The main objective of this study was to understand the motivations of health and wellness tourists, inferring about the reasons that lead them to visit hot springs and spas. In addition, criteria for selecting health and wellness facilities was identified. A qualitative study was conducted with a non-probabilistic sample, applying eleven in-depth interviews to individuals who have experienced at least once health and wellness tourism. The results reveal that the main reasons for the practice of health and wellness tourism are health, relaxation and rest. It was also found that the main criteria for the selection of health and wellness facilities are the quality and variety of treatments, location and service. The multiplicity of activities offered at the destination and contact with nature are also highly valued criteria by health and wellness tourists.
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碩士
國立台北護理學院
旅遊健康研究所
95
For time moving, the needs of health oriental tourism are getting popular everywhere. Each country is highly promoting health tourism concept and program that is also included Taiwan. For example, Japan is through SPA hospital that is combined medicine and existing SPA resources for promoting the concept of medicinal treatment and health SPA. Actually, Taiwan did have SPA hospital experience during Japan occupied Taiwan period. Taiwan fruitful SPA resources surely can provide health tourism positive practice and it also can encourage people prevent health concept in Taiwan. This paper is based on literature review and interviewing SPA professionals, specialties and scholars to explore the possibility of SPA hospital business in Taiwan. It applies thematic analysis to explain and organize the interviewing data. 　　The major findings and suggestion of this study are as follows: 　　Firstly, we should inspire the medicinal expert to link the resources of medicine with spa first and to solid evidence-based medicine and back up health spa benefits then propose the government develop SPA hospital system in Taiwan. Secondly, the government should have an overall SPA resources plan and identify the needs of SPA hospital position. For SPA hospital long term development, government may set up SPA study center and professionals development system and also drawn up and pass the related SPA hospital regulations and laws then includes it in people health insurance system in Taiwan. Finally, it should integrate existing SPA resort to create a unique SPA hospital system for health tourism business in Taiwan.

Portugal é mencionado na Europa por ser um país de clima ameno, com habitantes pacíficos e hospitaleiros, encantadoras paisagens, praias de areia branca, gastronomia excecional e uma vasta cultura e património. É por estas características que o turismo se tornou um dos principais motores da economia nacional. Contudo, em época de crise, projetos inovadores, que procurem abranger novos mercados e assentes em serviços de qualidade são a chave para alcançar o sucesso. Num mercado cada vez mais competitivo a aposta tem que ser concreta, bem definida e assente em linhas estratégicas orientadoras. Neste sentido, o foco do trabalho foi analisar a viabilidade de um projeto de investimento que visa a criação de uma unidade de Turismo em Espaço Rural, no âmbito do eixo estratégico Saúde e Bem-estar, definido pelo Plano Estratégico Nacional do Turismo. Foram desta forma desenvolvidos estudos no sentido de averiguar condições essenciais à implementação do Rural & Spa, um empreendimento turístico, situado na zona de Marvão (Região do Alto Alentejo), inserido numa propriedade da família, em terrenos contíguos à casa mãe. Será composto por seis quartos, Spa, ginásio, piscina, jardim, entre outras zonas de lazer e repouso. O objetivo passa pela requalificação do espaço, que se encontra degradado, mas principalmente por desenvolver um projeto inovador que aposta, não apenas numa zona de hospedagem, mas sim num retiro revitalizante.
Portugal is mentioned in Europe as a country with a mild climate, with peaceful and hospitable people, beautiful landscapes, white sandy beaches, exceptional gastronomy and a vast culture and heritage. That is why tourism has become a major driver of national economy. However, in times of crisis, innovative projects that seek to cover new markets and services based on quality are the key to success. In an increasingly competitive market, the bet has to be concrete, well set and based on strategic guidelines. Thus, the focus of this study was the analysis of the feasibility of an investment project, which aims to create a unit of Rural Tourism, under the strategic axis of Health and Well-being, defined by the Plano Estratégico Nacional do Turismo (National Strategic Plan for Tourism). The required conditions for the implementation of Rural & Spa were studied. Rural & Spa is a resort, located in Marvão (Alentejo Region), situated in a family property, on land adjacent to the main house. It will consist of six rooms, spa, gym, pool and garden, amongst other leisure and resting areas. The main goal of the project is to regenerate the area, which is currently in a degraded state, by developing an innovative project that not only invests in not only providing accommodation, but also wants to become a revitalizing retreat.

Relatório de Estágio do Mestrado em Lazer, Património e Desenvolvimento - extinto apresentado à Faculdade de Letras
O segmento de Turismo de Saúde e Bem-Estar define-se como uma das principais tendências turísticas a nível mundial. De acordo com o PENT – «Plano Estratégico Nacional do Turismo» (horizonte 2006 – 2015), os «10 Produtos Estratégicos para o Desenvolvimento do Turismo Nacional» e mais recentemente o projeto «Turismo 2020 - Plano de Ação para o Desenvolvimento do Turismo» (horizonte 2016-2020). Portugal tem um elevado potencial de desenvolvimento deste setor. Estima-se que este mercado crescerá entre 5% a 10 % ao ano, sustentado por gastos médios de cerca de 100€ a 400€ diários. Só em 2014 registou-se um total de receitas de 11.7 milhões de euros em produtos diretamente relacionados com o Termalismo e Turismo de Saúde e Bem-Estar.De acordo com o PENT, o perfil de consumidor destes serviços assenta especialmente em dois grupos distintos, um grupo mais jovem, com idades compreendidas entre os 20 e os 24 anos, de rendimentos médios. Ainda dentro deste grupo, famílias jovens com filhos a cargo (idades compreendidas entre os 24 e os 40 anos). E o grupo dos 50 aos 90 e mais anos de idade caraterizados por auferirem de rendimentos médios e altos; com disponibilidade para viajar ao longo do ano contrariando a sazonalidade; sem encargos de maior; mais informados e utilizadores das novas tecnologias de informação e comunicação. Incluído neste segundo grupo a tipologia de Turista Sénior é a que mais benefícios trará a longo prazo ao mercado do Turismo, em particular na busca de cuidados médicos de saúde e bem-estar. O elevado envelhecimento da população mundial, o aumento da esperança média de vida e a noção de envelhecimento ativo, são motores de desenvolvimento no setor do Turismo de Saúde do presente e do futuro que importa estudar e promover no plano nacional.O presente relatório de estágio tem como estudo de caso o mountain spa, H2otel – Congress & Medical Spa, localizado em Unhais da Serra, no concelho da Covilhã. E a análise dos dados recolhidos por via de um questionário de caráter voluntário, com o objetivo de analisar em especial as preferências dos Turistas Seniores no campo de Turismo de Saúde e Bem-Estar no caso português.
The sector of Health and Wellness Tourism defines itself as one of the main touristic tendencies worldwide. According to PENT «National Strategic Plan for Tourism », (period 2006 – 2015), the «10 Strategic Products for Development of National Tourism» and more recently project «Tourism 2020 – Action Plan for Tourism Development» (period 2016-2020), Portugal has a high potential for development in this area. This market is estimated to grow between 5 and 10% a year, supported by the average spending of 100€ to 500€ daily. In 2014 alone, total profits of 11.7 million euros were registered in products directly related to Thermal and Health and Wellness Tourism.According to PENT, the profile of the consumer of these services can be split into two distinct groups. The first is a younger group comprising of individuals aged 20-24 with an average income, alongside young families with children (between the ages of 24 and 40). The second group is made up of those aged 50-90 + years, characterised by average to high incomes, an ability to travel throughout the year as opposed to seasonally, with no big economic responsibilities, well informed and users of the new information and communication. Included in this second group is a typology of Senior Tourism as the one that will bring more long term benefits to the Tourism market, particularly on the research for medical care of health and wellbeing. The increasing age of the global population, an increasing life expectancy and the growing notion of active ageing, are all catalysts for the development of the Health Tourism sector which help to explain the need to study and promote this field as part of the national plan. The present internship report is a case study of the mountain spa, H2otel – Congress & Medical Spa, located in Unhais da Serra, in the municipality of Covilhã. Data was collected through a voluntary questionnaire and the analysis will pay particular attention to the preferences of the Seniors Tourists in the field of Health and Wellness Tourism in the portuguese instance.

Tese de doutoramento em Turismo, Lazer e Cultura, no ramo de Património e Cultura, apresentada ao Departamento de Geografia e Turismo da Faculdade de Letras da Universidade de Coimbra
Esta tese, para além de abordar a temática da gestão estratégica de destinos turísticos e a importância e contributo que o turismo tem para o desenvolvimento local, tendo em conta a valorização dos seus recursos territoriais, focalizou-se no turismo de saúde e bem-estar. Devido à existência de enorme diversidade de conceitos e dificuldade no balizamento do turismo de saúde e bem-estar foi proposta uma tipologia de oferta para este produto estratégico, tendo em conta a realidade em Portugal. Foram ainda apontados os fatores de competitividade que influenciam a escolha de destinos de saúde e bem-estar. A importância terapêutica da água termal e as suas possibilidades de potenciação são também elementos de análise importantes neste estudo. O Complexo Termal das Caldas da Cavaca é uma estância termal situada no concelho de Aguiar da Beira e na sub-região de Viseu Dão Lafões que pertence à Região Centro de Portugal, e ao longo da sua história viveu diferentes fases de desenvolvimento, estando hoje, confrontada com um enorme desafio que envolve um conjunto de fatores que passam essencialmente pela reorganização e diversificação da sua oferta, por uma promoção mais eficiente junto dos mercados e pela cooperação institucional. Os principais objetivos desta tese passam por compreender quais as estratégias e modelos de gestão seguidos pelas boas práticas internacionais e nacionais de termalismo, definir o perfil do cliente das Caldas da Cavaca, as suas motivações, comportamentos, perceções, satisfação e recomendações, e por fim, definir uma estratégia de desenvolvimento turístico sustentado para o Complexo Termal das Caldas da Cavaca. Neste sentido, estruturou-se um modelo de investigação suportado por um aprofundado enquadramento teórico, numa análise dos principais recursos e atrativos do território, numa estratégia de benchmarking aplicada com a análise a boas práticas de termalismo europeu e das estâncias termais nacionais, na aplicação de questionários aos clientes da Caldas da Cavaca e numa entrevista ao atual gestor da unidade, culminando numa análise final que levou à estruturação da estratégia de desenvolvimento sustentado para as Caldas da Cavaca, estratégia esta, que contempla a sustentabilidade, a qualidade, a inovação e a competitividade. Em termos de contributo prático, este estudo, fornece uma orientação estratégica para as Caldas da Cavaca, como importante destino de wellness termal, no curto, médio e no longo prazo, visando essencialmente a (re)qualificação da oferta turística e o aumento da procura. Estas medidas e ações revestem-se de extrema importância em termos do desenvolvimento do território, da afirmação do turismo e da competitividade do destino.
This thesis, in addition to addressing the issue of strategic management of tourist destinations and the importance and contribution that tourism has on local development, taking into account the value of its land resources, focused on the health and wellness tourism. Due to the existence of a huge diversity of concepts and the difficulty in delineating health and wellness tourism it was proposed a typology for this strategic product, taking into account the reality in Portugal. There were also pointed out the competitive factors that influence the choice of health and wellness destinations. The therapeutic importance of thermal water and its potential possibilities are also important elements of analysis in this study. The Caldas da Cavaca is a thermal spa resort located in Aguiar da Beira and the Viseu Dão Lafões sub-region that belongs to the Central Region of Portugal, and throughout its history has experienced various stages of development, and today, is confronted with a huge challenge that involves a number of factors that go mainly for the reorganization and diversification of its offer, for a more efficient promotion activity in the markets and institutional cooperation. The main objectives of this thesis go by the understanding of what strategies and management models are followed by the best international and national practices in thermal spas, to define the customer profile of Caldas da Cavaca, their motivations, behaviors, perceptions, satisfaction and recommendations, and finally, to define a sustainable tourism development strategy for Caldas da Cavaca. In this context, it was structured a research model supported by an important theoretical framework, an analysis of key features and attractions of the territory, a benchmarking strategy applied to the analysis of best practices of European and Portuguese thermal spas, the application of questionnaires to customers of Caldas da Cavaca and an interview with the current Caldas da Cavaca manager, culminating in the final analysis that led to the structuring of the sustainable development strategy for Caldas da Cavaca, this strategy, which includes sustainability, quality, innovation and competitiveness. In terms of practical contribution, this study provides a strategic direction for Caldas da Cavaca as an important thermal wellness destination, in the short, medium and long term, aiming essentially to the (re) qualification of its tourist offer and to increase demand. These measures and actions are of utmost importance in terms of the development of the territory, the affirmation of tourism and destination competitiveness.

This research aims to investigate the diverse uses of thermal springs and to develop strategies to identify those most appropriate for Sagole with due regard given to the economic, social and environmental aspects. The aim specifically determines the optimum use of the Sagole thermal spring. The following potential uses for Sagole were identified, discussed and analysed in terms of the environmental, social and economic aspects: tourism, aquaculture and geothermal education. The potential cost and benefit of each were also analysed. According to the research finding, the establishment of a Geothermal Education Centre appears to be the most sustainable project with the highest Feasibility Index. It is followed by Health Tourism and then Aquaculture.
Environmental Sciences
D. Phil. (Environmental Management)

У першому розділі «ТЕОРЕТИЧНІ ОСНОВИ ТУРИСТИЧНОЇ І БАЛЬНЕОЛОГІЧНОЇ ДІЯЛЬНОСТІ» розглядаються: сутність понять і види туризму, термін лікувально-оздоровчий туризм, бальнеологія, лікувальні ресурси та рекреаційні ресурси. У другому розділі «АНАЛІЗ ПОТЕНЦІАЛУ ДЛЯ РОЗВИТКУ САНАТОРНО-КУРОТНОГО ГОСПОДАРСТВА В УКРАЇНІ» оцінюються: рівень розвитку природно-ресурсного потенціалу санаторно-курортного господарства, аналіз розвитку санаторно-курортного господарства в Україні та регіональний аналіз розвитку санаторно-курортного господарства. У третьому розділі «ПЕРСПЕКТИВИ ЕФЕКТИВНОГО РОЗВИТКУ САНАТОРНО-КУРОРТНОГО ГОСПОДАРСТВА УКРАЇНИ» наводиться перспектива використання європейського досвіду для розвитку сфери лікування та оздоровлення та які можна застосувати інструменти маркетингової політики для подальшого розвитку санаторно-курортного господарства в Україні.
essence of concepts and types of tourism, the term medical and recreational tourism, balneology, medical resources and recreational resources. In the second section "ANALYSIS OF THE POTENTIAL FOR THE DEVELOPMENT OF THE SANITARY AND RESIDENTIAL ECONOMY IN UKRAINE" the following is assessed: the level of development of the natural resource potential of the sanatorium and resort economy in the development of the sanatorium and resort economy in Ukraine. The third section "PROSPECTS OF EFFECTIVE DEVELOPMENT OF THE SANITARY AND RESORT ECONOMY OF UKRAINE" outlines the prospect of using the European experience for the development of the sphere of treatment and rehabilitation, and which marketing policy tools can be applied for further development of the spa resort in Ukraine.

This thesis explores the contributive role of architecture to the prosperity of a place. The research addresses the challenges and opportunities that rural regions face today by analyzing the general factors of marginalized rural communities through the lens of a specific community in mainland Portugal. A new approach for maintaining an authentic character, and a “sense of place” is presented which defends rural space as a genuinely experiential realm. The thesis proposes the design of a modern day treatment and research centre in the rural town of Manteigas, situated on one of the largest glacier valleys in Europe in the heart of the Serra da Estrela mountain range. Once alive with all the quaint characteristics that typify an idyllic rural identity, this town now faces a steep population decrease. Situated in the centre of the Zêzere glacial valley overlooking the town, the design accepts and interprets the natural geology of the site, harnessing the therapeutic thermal waters that continue to flow from the glacier line of the valley. The new centre represents not just a place for leisure and relaxation, but also an investigative laboratory for modern day natural healing therapies. The town of Manteigas is situated within three very distinct landscapes: a fertile landscape, a socio-cultural landscape, and a landscape of health and wellness. The design intervention responds to all these conditions and is dependent on each in its operation. This thesis is a proposal for a sustainable cycle of local and regional rejuvenation that will not be easily broken. The design proposal aims to build an infrastructure that will revive the identity of the community as a place of study and implementation of natural healing. The proposed design will also act as a catalyst to fuel future development and stimulate the local and regional economies.

碩士
國立屏東科技大學
農企業管理系
93
【Abstract】 Leisure agriculture is a special sector in the service industry. In order to establish a unique competitive edge and foster tourist satisfaction, entrepreneurs investing in this line of business should first and foremost understand the core resources of their investments, as such would determine the future of their businesses. For the purposes of this research, we conducted a case study on the Tungyugi Health Spa Resort by questionnaire survey, in-depth interviews, and direct observation to gather the necessary data for analysis. Quantitative and qualitative data were gathered and compiled, and thereafter analyzed. In the study , it is discovered that the core resources of the Tungyugi are its land, hot spring and its related facilities, and the business image and self-owned brands of the local Farmer’s Association. Its hot springs and resort facilities provided for its competitive edge. In terms of products, equipment, surrounding facilities, and staff services, the journey to the Tungyugi enjoys a tourists’ satisfaction level above 50%. An evaluation of the correlation between its core resources and degree of tourists’ satisfaction showed that its core resources mainly accounted for its competitive edge and the tourists’ satisfaction it enjoys is therefore a reflection of its core resources. In the thesis , it is showed that core resources and tourists’ satisfaction actually complement each other, thus making them parallel, non-conflicting aspects of the business in the Tungyugi. Entrepreneurs should take a good stock of their core resources and competitive edge before defining business policies; moreover, they should regularly adjust or create new core resources or competitive edge in line with the feedback and recommendations of their tourists.