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Collier-Stone, Janae. "Advertisements, Health, and Race: A Content Analysis of Health-related Advertisements in Women's Magazines." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1409065834.
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Collier-Green, Janae'. "Skin Tone, Age, and Body Image Representation in Health and Beauty Advertisements in Women’s Health Magazines." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin149580113856066.
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Gordon, Alison. "(Re)constructing the discourse of disease women's magazines' mediation of medicine /." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ39195.pdf.
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Mattheyse, Mary (Mary Elizabeth). "An analysis of health reporting in three South African women's magazines: Fairlady, Sarie and True Love." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/17456.
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Assignment (MPhil)--University of Stellenbosch, 2006.ENGLISH ABSTRACT: Health reporting in South African women’s magazines has not previously been assessed. Therefore, a content analysis of health reporting in three South African monthly women’s magazines, Sarie (S), Fairlady (F), and True Love (T), was carried out from February 2005–January 2006. Total coverage of health issues was analysed, as well as coverage of 11 specific aspects of health, namely: sexual and reproductive (‘Sexual’), men’s, women’s, cardiac (‘Heart’), spiritual ‘Spirit’), mental and emotional (‘Mental’), diet and nutrition (‘Diet’), sport and exercise (‘Sportex’), health-related items not covered by the other categories (‘General’), pseudoscience with regard to health issues (‘Pseudo’) and parenting and child care (‘Parent’). True Love devoted most space to all health items combined (17,7% of total subject material), compared with 13,8% for Sarie and 11,7 % for Fairlady. The top three categories (20,1%, 19,7% and 16,3% of total health coverage) were the ‘Mental’, ‘General’ and ‘Sexual’ categories, respectively. Comparisons of categories among the magazines showed the following trends for the most coverage: ‘Sexual’ (T); women’s (F), ‘Spirit’ (T), ‘Mental’ (S); and ‘Diet’ (F). T was the only magazine to carry articles in the ‘Parent’ category. However, statistical analyses showed that the only significant differences were in women’s (F>T); ‘Spirit’ (F>S; T>S); ‘Mental' (S>F) and ’Diet’ (F>S). The reporting in the magazines was not found to be balanced as regards the emphasis given to certain aspects of health. The most striking imbalance was that no information was given regarding prevention of HIV/Aids, now the leading cause of death in South Africa.
AFRIKAANSE OPSOMMING: Die mate van gesondheidsverslaggewing in Suid-Afrikaanse vrouetydskrifte is nog nie voorheen bepaal nie. Daar is dus ‘n inhoudsanalise gedoen van die gesondheidsverslaggewing van drie Suid-Afrikaanse vrouetydskrifte, Sarie (S), Fairlady (F), and True Love (T), wat maandeliks verskyn, vanaf Februarie 2005–Januarie 2006. Die totale dekking van gesondheidskwessies is geanaliseer, sowel as die dekking van 11 spesifieke aspekte van gesondheid, nl.: seksueel en reproduksie (‘Seksueel’), mans, vrouens, hart (‘Hart’), geestelik (‘Geestelik’), emosioneel (‘Emosioneel’), dieet en voeding (‘Dieet’), sport en oefening (‘Sport’), gesondheidsverwante kwessies wat nie deur ander afdelings gedek is nie (‘Algemeen’), pseudo-wetenskap met verwysing na gesondheidskwessies (‘Pseudo’) asook ouerskap en kindersorg (‘Ouer’). Gesamentelik het True Love (17,7% van totale onderwerp inhoud) die meeste plek afgestaan aan gesondheidsverwante kwessies, in vergelyking met 13,8% vir Sarie en 11,7 % vir Fairlady. Die top drie afdelings (20,1%, 19,7% en 16,3% van die totale gesondheidsdekking) was ‘Geestelik’, ‘Algemeen’ en ‘Seksueel’ respektiewelik. ‘n Vergelyking van die verskillende afdelings tussen die tydskrifte het die volgende tendense vir die meeste dekking getoon: ‘Seksueel’ (T); vroue (F), ‘Geestelik’ (T), ‘Emosioneel’ (S); and ‘Dieet’ (F). T was die enigste tydskrif wat artikels in die ‘Ouer’ afdeling gepubliseer het. Statistiese analises het egter getoon dat die enigste insiggewende verskille in die ’vroue’ (F>T); ‘Geestelik’ (F>S; T>S); ‘Emosioneel' (S>F) en ’Dieet’ (F>S) afdelings voorgekom het. Daar is gevind dat rapportering in die betrokke tydskrifte ongebalanseerd was ten opsigte van sekere aspekte van gesondheid. Die grootste gebrek was dat daar geen inligting oor die voorkoming van MIV/Vigs verskaf is nie, alhoewel dit bekend is dat dit nou die hoof oorsaak van sterftes in Suid-Afrika is.
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Newman, Christy Elizabeth National Centre in HIV Social Research & School of Media & Communications UNSW. "Looking after yourself : the cultural politics of health magazine reader letters." Awarded by:University of New South Wales. National Centre in HIV Social Research and School of Media and Communications, 2004. http://handle.unsw.edu.au/1959.4/19192.
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Health is an organising principle of contemporary neoliberal citizenship, particularly evident in the political rhetoric of individual responsibility articulated around the privatisation of public health and welfare systems. The popular culture of these political technologies is expressed via the discourses of self-help and self-care, exemplified by the commercial success of consumer health magazines, and the responsibilising strategies of public health interventions. This thesis investigates the contemporary function of health magazines by examining both the content and the context of reader letters published between 1997 and 2000 in six Sydney-based 'commercial' and 'community' publications, and incorporating interviews with magazine editors. The three commercial magazines address the health media 'publics' of women (Good Medicine), men (Men's Health) and alternative health consumers (Nature & Health), whereas the three community publications address the 'counterpublics' of people living with HIV/AIDS (Talkabout), sex workers (The Professional) and illicit drug users (User's News). Despite their different social contexts, these six magazines are all exemplary of the advanced liberal health imperatives of Australian popular culture, although the community magazines also empower audiences to facilitate social change. Reader letters are approached via the interpretive lens of cultural studies, in which the specific local characteristics of each text is seen to have wider global implications. Each magazine's letters are positioned within a complex cultural, political and economic context that includes the rise of consumer culture, the social function of narrative disclosures, the increased validation of exhibitionism and the gendered politics of health and medicine. This research advocates for interdisciplinary dialogue between media/cultural studies, health/medical sociology and political theory, suggesting that health magazine reader letters can help to identify the role of popular and alternative media in constructing ideals of 'citizenships' within advanced liberalism.
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Henriksson, Tilda. "”STARK INIFRÅN OCH UT” – forma, balansera och optimera : En analys av kroppsframställning i samtida hälsotidskrifter." Thesis, Karlstads universitet, Institutionen för samhälls- och kulturvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-35162.
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Placed within the field of recent research concerning religion and contemporary religious landscapes, this thesis aims to show conceptions of human life and body displayed in ten Swedish health magazines. The analysis aims to demonstrate the appearance of body and bodily experience and in addition see in what way ”westernized” religious traditions and methods from east Asia may contribute to perspectives of health. The main theories for the study are objectified versus phenomenological understanding of the human body by Drew Leder (1992; 1990) and Kristen Zeiler (2010). The quote in the main title is from the empirical material (Hälsa & Fitness, 2014 (11), cover). ”Strong from inside and out” depicts the core of the outcome, indicating both biomedical and holistic perspectives. With science as a provable reference, the individual’s body seems to be an object to control and shape to optimize goals of esthetic or physical benefits. Here are many mental aspects involved as well as social factors, which shows that the human is a phenomenological creature. The thesis suggests that in order to accomplish health and a healthy relationship – not only towards the body but living through it – the human need to cultivate the sensation of wholeness. Having no clear counterpart, this aspect seems to be easily provided through eastern traditions and methods, treating the human as “one”.
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Jansson, Pernilla. "Hard Muscle, Slim Body : A Systemic Functional Analysis of the Covers of Men’s and Women’s Fitness Magazines." Thesis, Stockholms universitet, Engelska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113170.
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Magazine covers are multimodal texts designed to draw the attention of potential readers. Health and fitness magazines, in particular, make up a large portion of the publishing industry, and previous research has pointed to their influence on readers’ perceptions of health and fitness. In order to interpret the multimodality of magazine covers, a different approach other than the purely linguistic one needs to be employed. Following the theoretical frameworks of Systemic Functional Linguistics and Social Semiotics, this study set out to investigate the verbal and visual construction of health on eight covers of Men’s Health and Women’s Health. The findings indicate that there are significant differences in how health is constructed on the men’s and women’s edition of the magazines. These differences mainly concern the way in which health is achieved, and the relationship between the viewers and the magazine. This not only indicates that different strategies were used to attract viewers, but also reveals something about the relationship the viewer is supposed to have with their bodies as well as their perceptions of health.
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Donovan, Robin K. "Silence and Agony: A Comparison of Chronic Pain Depictions in Newspapers, Magazines, and Blogs by People with Chronic Pain." Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1292457458.
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McCance-Price, Maris. "Making sense of Men's Health: an investigation into the meanings men and women make of Men's Health." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002919.
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This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.
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Silvestre, Aglaé. "O sujeito e o pathos na mídia. Uma análise do discurso sobre saúde nas matérias de capa das revistas Veja e Época." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-20072009-175949/.
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O objetivo deste trabalho é analisar as reportagens de capa sobre saúde, das revistas Veja e Época, publicadas entre maio de 1998 mês de lançamento de Época e dezembro de 2006. Nossa análise está baseada nos conceitos-chave da Análise do Discurso, tais como formulados por Foucault e Bakhtin e posteriormente ampliados por diversos estudiosos da linguagem. Queremos identificar e discutir os modos de subjetivação implicados no quadriculamento discursivo verbal e não verbal sobre saúde física e mental, com desdobramentos no comportamento dos indivíduos; e entender como os diferentes enunciadores se manifestam e se articulam através de suas marcas textuais, que se diferenciam e se agrupam nesse universo midiático. Numa palavra, como são inscritas ou ocultadas textualmente as palavras de ordem enquanto dispositivos disciplinares no atual estágio de desenvolvimento capitalista da sociedade de consumo. A partir do recorte efetuado, separamos as matérias por grupos temáticos nove temas ao todo e elegemos duas matérias por ano uma de Veja e uma de Época para análise , totalizando 18 reportagens analisadas, abrangendo nove anos de publicação. Evidentemente os temas se entrecruzam e a divisão se fez necessária apenas em função da metodologia aplicada. Constatamos, porém, que determinadas segmentações do discurso não são tão aleatórias quanto parecem ser à primeira vista. Elas refletem posições discursivas, periodicamente reiteradas, visando manter a sociedade de consumo em funcionamento, através de contratos comunicativos entre leitor e sociedade, cujos operadores são a vitimização do sujeito e a constante ameaça à sua integridade física e moral, caso sejam descuidadas as regras disciplinares estabelecidas por esse pacto social simbólico.The purpose of this paper is to analize the cover articles about health published in the Veja and Época magazines between May, 1998 month of the Época magazine launching and December, 2006. Our analysis is based on the key concepts of the Approach Analysis as formulated by Foucault and Bakhtin and later on enhanced by several scholars of the language. We want to identify and discuss the ways of subjectivation implied in the verbal and non-verbal world view (Weltanschauung) about the mental and physical health with breakdowns regarding the individuals behaviour. In addition, we want to understand how different enunciators reveal and articulate themselves through their textual brands? which differentiate and group themselves in this mediate universe. In a word, how the words of order are textually inscribed or hidden as disciplinary devices in the consumption societys current capitalist development stage. From this sectioning, we separate the subject matters by thematic groups and elected two subject matters per year , namely one from Veja and another one from Época to examplify the analysis, thus totalizing 18 articles, in nine year. The themes are clearly connected and the division was necessary due to the methodology applied. However, we came to the conclusion that certain segmentations of the approach are not as random as they seem at a first glance. They reflect discursive points of view, reiterated by the media so as to keep the consumption society functioning through communication agreements between the reader and the society, whose operators are the subject´s victimization and the constant threat to his/her physical and mental integrity, in the event of not following the disciplinary rules established by this symbolic social pact.
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Silander, Rosanna. "Teenage magazine's role as a health educator : A content analysis of Cosmopolitan's health message." Thesis, Gymnastik- och idrottshögskolan, GIH, Institutionen för idrotts- och hälsovetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-3221.
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Aim The aim of this study was to examine a women's magazine Cosmopolitan and to study what kind of message the magazine gives about health. The following questions were posed: 1. What kind of topics does Cosmopolitan discuss in health related articles? 2. How does Cosmopolitan motivate the readers in health related articles? 3. What kind of pictures are presented in health related articles? Method A quantitative content analysis was used as the study method and it intends to analyze meanings in the content as well as describes and interprets the material by using statistics and numbers. The analysis was executed with the help of coding categories. The material used for the analysis was 26 health related articles and the articles were found in 11 Cosmopolitan issues published in 2010. Cosmopolitan was chosen because it is a well known magazine in the whole world and it also has lots of young readers. Results The results showed that the most common topics in the articles were physical activity and nutrition. Most of the articles (14) aimed to promote healthy lifestyle, but almost as many articles (12) were promoting appearance or both healthy lifestyle and appearance. Most of the articles (14) gave general information. The most common pictures in the articles were whole body pictures (13) or upper body pictures (9). The most used motive in the articles was: get healthier/general wellbeing (16). Other motives used in the articles were: get better body (6); get better endurance/strength (3); get better mental health (1). Conclusions Cosmopolitan magazine lacked a comprehensive perspective to health. Positive health outcomes were presented, but also appearance had a central role in the magazine. Bigger variation of motives presented could give a more interesting aspect to the magazine content and also give better and more comprehensive education about health. It is important that youngsters understand the media's impact and can critically interpret the content of magazines.
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Agendes, Daniela Silva. "O BÊ-Á-BÁ DO JOGO DA SEDUÇÃO: UMA ANÁLISE CRÍTICA DOS DISCURSOS JORNALÍSTICO E DE DIVULGAÇÃO CIENTÍFICA NAS REVISTAS GLOSS E MEN S HEALTH." Universidade Catolica de Pelotas, 2012. http://tede.ucpel.edu.br:8080/jspui/handle/tede/197.
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Previous issue date: 2012-03-23The objective of this paper is to analyse the articulation of the journalistic discourse and the discourse of popular science (ZAMBONI, 2001) in the (re)production of behaviors considered appropriate or not for women and men in the ―game of seduction‖, by taking into consideration ideological and gender aspects. The corpus consists of three reports where the discourse of popular science is used: two of them, ―A tal da química‖, in the female s magazine Gloss (March, 2011), and ―A ciência da atração‖, in the male s magazine Men's Health (March, 2011), aim to publicize scientific research results, and ―Caçadoras‖, in Gloss (Oct., 2010), in which no experiments are found. The theoretical and methodological grounds are taken from the Critical Discourse Analysis, according to Fairclough s three-dimensional conception (2001), based on categories such as vocabulary, interdiscursivity and manifest intertextuality; the Visual Grammar, by Kress and Van Leeuwen (2006), and the gender studies, from the viewpoint of Nicholson (2000) and Lauretis (1994), among others. The literature review includes the parameters of the journalistic discourse and the discourse of popular science, magazines, female and male presses, and the story of love and seduction. The results indicate that in all the reports the scientific information, with less or more emphasis, grounds the journalistic discourse. In the first two reports, the discourse of popular science outstands journalistic information is confirmed mainly by the conclusions that outcome from research projects based on laboratory tests, which seems to mark it with a stronger power of persuasion; in the third report no lab experiences are mentioned and the journalist s and ―ordinary‖ women s discourses prevail. The study of gender demonstrates that both Gloss and Men's Health reports indicate only an apparent change in paradigm, because their discourses assure the patriarchal ideology and hegemonic gender settings
A presente dissertação tem como objetivo analisar a articulação do discurso jornalístico e do discurso de divulgação científica (ZAMBONI, 2001) na (re)produção de comportamentos considerados adequados ou não para mulheres e homens no jogo da sedução, com atenção para questões ideológicas e de gênero. O corpus é constituído por três reportagens que utilizam o discurso de divulgação científica: duas delas, ―A tal da química‖, da revista feminina Gloss (março, 2011) e ―A ciência da atração‖, da revista masculina Men s Health (março, 2011), têm por objetivo divulgar resultados de pesquisas científicas, enquanto ―Caçadoras‖, de Gloss (outubro, 2010), não traz experimentos. Os pressupostos teórico-metodológicos são retirados da Análise Crítica do Discurso, a partir da concepção tridimensional de Fairclough (2001), com base nas categorias do vocabulário, da interdiscursividade e da intertextualidade manifesta; da Gramática Visual, de Kress e van Leeuwen (2006), e dos estudos de gênero, na perspectiva de Nicholson (2000) e Lauretis (1994), entre outras críticas. A revisão bibliográfica inclui os parâmetros dos discursos jornalístico e de divulgação científica, as revistas, as imprensas feminina e masculina e a história do amor e da sedução. Os resultados indicam que o discurso de divulgação científica serve de base ao discurso jornalístico, com maior ou menor ênfase, nas três reportagens. Nas duas primeiras, predomina o discurso de divulgação científica as informações jornalísticas são comprovadas, principalmente, por meio de resultados de projetos de pesquisa, com amparo em testes realizados em laboratórios, o que parece imprimir um forte poder de persuasão; na terceira, não há relato de experimentos, e preponderam os discursos da jornalista e das mulheres ―comuns‖. Quanto às questões de gênero, tanto as reportagens de Gloss quanto as de Men s Health indicam apenas uma aparente quebra de paradigmas, pois seus discursos reforçam a ideologia do patriarcado e as configurações hegemônicas de gênero
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Landsmann, Márcia Ribeiro. "Prescrições midiáticas: saúde, estilo de vida e bem-estar on demand." Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/4219.
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Previous issue date: 2010-09-02Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
This research investigates the types of communication contracts established in magazines specialized in health and well-being, considering the enunciator - enunciatee relationship based on the thematic agenda of the narratives of the journalistic discourse. The corpus of works consists of articles from magazines that are references in these themes, whose circulation, according to the IVC (Circulation Verification Institute), ranked at the top during the period of July 2008 to June 2009, namely: Bons Fluídos, Saúde! é Vital, Vida Natural & Equilíbrio, Vida Simples and Viva Saúde. The discourse analysis was based on Fairclough s discourse theory, and the study was guided by the theory of communication contracts of Charaudeau. Sfez, Bauman, Foucault, Boaventura Santos, Sennet, Lipovetsky, Petrini, Pelbart and Prado to examine the contracts of communication and regimes of visibility that govern the agendas writers propose to their readers to encourage them in their search for well-being, health and lifestyle values. The focus on utopian ideals of the perfect body, abiding health and eternal youth builds contracts of communication that bring into the limelight thosewho seek perfect health for themselves, and extends it, in some cases, to family and community
Esta pesquisa investiga os tipos de contratos de comunicação construídos nas revistas especializadas em saúde e bem-estar, considerando a relação entre enunciador e enunciatário, a partir do agendamento temático das narrativas do discurso jornalístico. O corpus de trabalho são reportagens das revistas que são referência em tais temas e têm tiragens entre as maiores do IVC: Bons Fluídos, Saúde! é Vital, Vida Natural & Equilíbrio, Vida Simples e Viva Saúde, no período que compreende julho de 2008 a junho de 2009. A análise discursiva se baseou na teoria do discurso de Fairclough e na teoria sobre contratos de comunicação de Charaudeau. Sfez, Bauman, Foucault, Boaventura Santos, Sennet, Lipovetsky, Petrini, Pelbart e Prado nortearam esse trabalho com o objetivo de examinar os contratos de comunicação e os regimes de visibilidade que presidem os agenciamentos propostos pelos enunciadores aos leitores, para que busquem os valores de bem-estar, saúde e estilo de vida. O foco em ideais utópicos de corpo perfeito, saúde inabalável e juventude eterna constroem contratos de comunicação que projetam enunciatários que buscam a saúde perfeita para si estendendo-a, em alguns casos, à família e à comunidade
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Barney, Sarah Walker. "Nursing and Health Care Among Mormon Women: An Analysis of the Relief Society Magazine, 1914-1930." Diss., CLICK HERE for online access, 1993. http://patriot.lib.byu.edu/u?/MTAF,15540.
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Feijão, Giovana Lopes 1977. "A vida sexual politicamente correta em revista." [s.n.], 2012. http://repositorio.unicamp.br/jspui/handle/REPOSIP/278984.
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Orientador: Maria Filomena GregoriDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas
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Resumo: Essa dissertação tem início em outubro de 2004, quando trabalhei como assistente de pesquisa de Maria Filomena Gregori no Projeto Temático Gênero, Corporalidades do Centro de Estudos de Gênero (Pagu). O que essa pesquisa mostrou foi que, no Brasil, observa-se a difusão de um "erotismo politicamente correto" (GREGORI, 2010) pelo universo de produção, comercialização e consumo de bens eróticos, o mercado erótico. Erotismo que tem como características: O sexo/erotismo deslocado do seu sentido de transgressão e cada vez mais associado à fonte de prazer, saúde mental e corporal , em que uma vida sexual ativa se torna possível a todos os corpos e indivíduos, através do exercício e da domesticação desse corpo para o ato. Durante a pesquisa empírica realizada entre lojas e trabalhadores desse mercado erótico [pesquisa realizada de outubro de 2004 a dezembro de 2007], entrei em contato com um grande número de jornalistas e repórteres de revistas, que procuravam lojas de produtos eróticos para realizarem reportagens e matérias sobre sexo. Revistas como Nova, Marie Claire, Claúdia, Gloss. Essa circulação fez surgir a hipótese de que, talvez, extrapolando o mercado erótico, o erotismo politicamente correto também estaria sendo disseminado pelas revistas. Essas revistas poderiam ser vistas como manuais pedagógicos desse tipo de erotismo? Quais as especificidades ele receberia em suas páginas? O objetivo dessa dissertação é observar como e se ocorre a disseminação do erotismo politicamente correto nas páginas de duas revistas de circulação nacional Nova e Men's Health
Abstract: This dissertation begins in October 2004, when I worked as a research assistant on Thematic Project: Gender, corporeality of the Center for Gender Studies (Pagu.) What this research showed was that, in Brazil, there the diffusion of a "politically correct eroticism" (GREGORI, 201 O) in the universe of erotic market . Eroticism whose characteristics are: sex I eroticism displaced from their sense of transgression and increasingly more associated with the source of pleasure, mental health and body health. During the empirical research conducted between stores and employees of this erotic market [survey conducted from October 2004 to December 2007], I contacted a large number of journalists and reporters, making in this places articles about sex for magazines. This gave rise to the hypothesis that perhaps extrapolating the erotic market, the "politically correct eroticism" also is being disseminated by magazines. These magazines could be viewed as manuais of this kind of eroticism? The objective of this dissertation is to observe how and if occurs the spread of "eroticism politically correct" on the pages of two magazines Nova and Men's Health
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Antropologia Social
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Balnave, Nikola Robyn. "Industrial Welfarism in Australia 1890-1965." University of Sydney. Work and Organisational Studies, 2002. http://hdl.handle.net/2123/572.
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This thesis examines industrial welfarism in Australia from 1890 to 1965. This period witnessed the gradual spread of the welfarism movement throughout Australian industry as employers sought ways to increase productivity and control in the face of external challenges. Once reaching its peak in the immediate post-War period, the welfarism movement was gradually subsumed as part of the increasing formalisation of personnel management. Waves of interest in welfare provision coincided with periods of labour shortage and/or labour militancy in Australia, indicating its dual role in the management of labour. Firstly, by offering benefits and services beyond that made necessary by the law or industrial awards, welfarism was designed to create a pool of good quality workers for management to draw from. Secondly, managers sought to enhance their control over these workers and their productive effort, using welfarism as a technique to build worker consent to managerial authority. This could be achieved through subtle methods aimed at boosting loyalty and morale, or through more direct programs designed to increase worker dependency on the company. In both ways, individual and collective worker resistance could be minimised, thereby reinforcing managerial prerogative. Despite its adoption by a variety of companies, a number of economic, political and institutional factors limited the extent of industrial welfarism in Australia. These include the small-scale of most enterprises prior to the Second World War, state involvement in the area of industrial relations and welfare provision, and the strength of organised labour. While the welfarism movement did not reach the heights experienced overseas, it nonetheless provided an important contribution to the development of formal labour management in Australia.
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Alberti, Lucimar. "Discursos sobre saúde nas páginas da Revista Veja (1968-1974)." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/157588.
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Em “Discursos sobre saúde nas páginas da Revista Veja (1968 – 1974)” trato dos discursos sobre saúde, publicados num veículo de comunicação, que estava surgindo no Brasil, no final da década de 1960, neste caso, a Revista Veja. Levando em consideração as poucas produções acerca da saúde no Brasil, durante o período selecionado, a presente dissertação tem como objetivo verificar e caracterizar os discursos sobre saúde, existentes nessa década e veiculados na Revista, principalmente na seção intitulada “Medicina”. Para tanto, utilizo-me, neste trabalho, de alguns pressupostos próprios dos Estudos Culturais, como a compreensão de que as revistas educam as pessoas, através de suas reportagens, oferecendo não apenas informações, mas também maneiras de compreender o mundo. Além disso, faço uso do conceito de discurso para mapear o que se pensava e o que se falava, mesmo que em linhas gerais, a respeito da saúde, no Brasil e no mundo. Procuro também demonstrar como as reportagens da Revista Veja, e os discursos que articulavam, mantinham forte relação com o momento histórico do período analisado.In "Discourses on Health in the pages of Veja Magazine (1968 - 1974)" I deal with health discourses, published in a vehicle of communication that was emerging in Brazil in the late of 1960s, in this case, Veja Magazine. Taking into account the few health productions in Brazil during the selected period, this dissertation aims to verify and characterize the discourses on health existing in the period and linked in the Magazine, mainly in the section entitled "Medicine". For this, I use in this academic work some assumptions specific to Cultural Studies, such as the understanding that magazines educate people through their reports, offering not only information but also ways to understand the world. In addition, I use the concept of discourse to map what was thought and what was said, even broadly, about health in Brazil and in the world. I also try to demonstrate how Veja Magazine's reports and the discourses that articulated maintained a strong relationship with the historical moment of the analyzed period.
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Machado, Felipe Viero Kolinski. "Homens que se veem: masculinidades em Junior e em Men’s Health Portugal." Universidade do Vale do Rio dos Sinos, 2017. http://www.repositorio.jesuita.org.br/handle/UNISINOS/6398.
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CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
O objetivo central da presente pesquisa é perceber quais sentidos sobre masculinidades são movimentados e constituídos pelas/nas revistas Junior e Men’s Health Portugal, tendo em vista o discurso dos agentes envolvidos em sua produção, os instantes que se conseguiu acompanhar e o produto final veiculado. Inspirando-se nos referenciais teóricos e metodológicos provenientes de pesquisas etnográficas, bem como em textos científicos e políticos dos estudos de gênero, de sexualidade e da teoria queer, propõe-se um desenho de quatro categorias analíticas que, frente à pluralidade de objetos empíricos, foram concebidas para responder à questão norteadora. Gozando em frente ao espelho, Cópia da cópia, Porque tamanho e quantidade importam e Vidas para além do centro, portanto, dizem daquilo que nas revistas, enquanto dispositivos discursivos das masculinidades, constitui-se sobre o que é ser, e o que não é ser, um homem e um corpo com peso. De maneira geral, percebeu-se o reforço a um projeto de masculinidade hegemônica, ainda que na condição de cúmplice, um jornalismo predicativo a fim de ensinar os modos de ser e de estar no mundo, a constituição de um outro, diferente, estranho, com o qual os leitores não devem/não podem identificar-se e disputas, de ordem subjetivas, observadas a partir das falas dos sujeitos acessados, em torno de quais vidas importam e de como compreendê-las.
The main objective of the present research is to understand which meanings about masculinities are moved and constituted by/in the magazines Junior and Men's Health Portugal, considering the discourse of the agents involved in its production, the instants that were followed and the finished product. Inspired by the theoretical and methodological references from ethnographic research, as well as in scientific and political texts of gender studies, sexuality and queer theory, it is proposed a design of four analytical categories that, faced with the plurality of empirical objects, were designed to answer the guiding question. Boasting in front of the mirror, Copy of the copy, Because size and quantity matter and Lives beyond the center, therefore, they say of what in magazines, as discursive devices of masculinities, is constituted on what is to be, and what is not being, a man and a body with weight. In general, it was noticed the reinforcement to a project of hegemonic masculinity, although in the condition of accomplice, a predicative journalism in order to teach the ways of being and being in the world, the constitution of another, different, strange, with which readers should not / can not identify themselves and disputes, subjective order, observed from the speeches of the subjects accessed, around which lives matter and how to understand them.
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Nee, Justin Alexander. "A content analysis of house and garden magazine focusing on environmental responsibility and user health and safety concerns relative to residential interiors." Connect to resource, 2006. http://hdl.handle.net/1811/6548.
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Thesis (Honors)--Ohio State University, 2006.Title from first page of PDF file. Document formatted into pages: contains 47 p.; also includes graphics. Includes bibliographical references (p. 41-42). Available online via Ohio State University's Knowledge Bank.
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Besaans, Linda Carol. "Pseudoscience : a case study of a South African lifestyle magazine, and a survey of its usage." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/95849.
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Thesis (MA)--Stellenbosch University, 2014.ENGLISH ABSTRACT: Across the globe scientists are taking issue with pseudoscience, as well as the role of the media in promoting it. Articles based on pseudoscience, especially those relating to Complementary and Alternative Medicine (CAM) that fall outside the realms of orthodox medicine, are common in all forms of media, but especially in women’s health and lifestyle magazines. Scientists are quite vociferous in their condemnation of CAM for both ethical and safety reasons, since neither the therapies nor the remedies associated with CAM practices have been proven to be efficacious, or even safe. In fact, some of the therapies and advice offered by CAM practitioners are dangerous and, in some instances, may even be life threatening. Nevertheless, the media continue to promote CAM, and the public continues to support it – despite the warnings and denunciation by scientists. This is an exploratory study to determine the prevalence of pseudoscience, generally, in South African women’s health and lifestyle magazines, and to uncover the reasons the public supports it. The magazine Longevity is used as an example of this type of publication, and a content analysis is used to illustrate the prevalence of pseudoscience articles and adverts in South African media, while field research, in the form of personal interviews, attempts to determine the reasons people support CAM in spite of its denunciation, as well as the media’s role in fostering this support. Both mainstream science and pseudoscience are described, while a literature review reveals the scientific perspective of CAM, provides examples of the more popular forms of CAM and the dangers inherent in them, as well as the ways in which science and pseudoscience in general, are handled by the media. Using the hypodermic needle theory, plus the results of the content analysis and field research, this study shows that media promote pseudoscience because it pays; the public support CAM because they believe it works; and that that belief is primarily the result of public disillusionment with the practice of orthodox medicine, rather than the result of media’s promotion of CAM, as scientists contend.
AFRIKKANSE OPSOMMING: Wetenskaplikes van regoor die wêreld het ’n probleem met pseudowetenskap, sowel as die rol wat die media speel om dit bevorder. Artikels gebaseer op pseudowetenskap, veral dié met betrekking tot Aanvullende en Alternatiewe Medisyne (AAM), wat buite die grense van ortodokse medisyne val, is algemeen in alle vorme van media, maar veral in gesondheid-en lewenstyltydskrifte vir vroue. Wetenskaplikes is baie uitgesproke in hul veroordeling van AAM om beide etiese en veiligheidsredes, omdat nóg die terapie nóg die middels wat verband hou met AAM praktyke bewys is om doeltreffend, of selfs veilig te wees. Trouens, sommige van die terapieë en advies wat aangebied word deur AAM beoefenaars is gevaarlik, en in sommige gevalle selfs lewensgevaarlik. Tog hou die media aan om AAM te bevorder, en die publiek om dit te ondersteun – ten spyte van die waarskuwings en veroordeling deur wetenskaplikes. Hierdie narvorsing is ’n verkennende studie om die voorkoms van pseudowetenskap in Suid-Afrikaanse vroue se gesondheid- en lewenstyltydskrifte te bepaal, en die redes te ontbloot waarom die publiek dit ondersteun. Die tydskrif Longevity word gebruik as ’n voorbeeld van hierdie tipe publikasie, en ’n inhoudsanalise word gebruik om die voorkoms van pseudowetenskaplike artikels en advertensies in die Suid-Afrikaanse media te illustreer, terwyl navorsing in die veld, in die vorm van persoonlike onderhoude, poog om die redes te bepaal waarom mense AAM ondersteun, ten spyte van veroordeling, sowel as die rol wat die media speel in die bevordering van hierdie ondersteuning. Beide hoofstroom wetenskap en pseudowetenskap word beskryf, terwyl ’n literatuuroorsig die wetenskaplike perspektief van AAM ontbloot, voorbeelde van die meer populêre vorme van AAM word verskaf asook van die gevare daaraan verbonde, sowel as die maniere waarop wetenskap en pseudowetenskap in die algemeen, hanteer word deur die media. Met behulp van die spuitnaald teorie, plus die resultate van die inhoudsanalise en navorsing in die veld, bewys hierdie studie dat die media pseudowetenskap bevorder, want dit betaal; die publiek ondersteun AAM omdat hulle glo dit werk; en dat daardie geloof primêr die gevolg is van openbare ontnugtering met die beoefening van ortodokse medisyne, eerder as die gevolg van die media se bevordering van AAM, soos wetenskaplikes beweer.
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Jones, Lesley E. "Defining Time in black and white a study of four issues of Time magazine, their coverage of Africa, and their use of philanthropic language /." Birmingham, Ala. : University of Alabama at Birmingham, 2009. https://www.mhsl.uab.edu/dt/2009m/jones.pdf.
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Thesis (M.A.)--University of Alabama at Birmingham, 2009.Additional advisors: Bruce McComiskey, Daniel Siegel, Erin Wright. Description based on contents viewed June 5, 2009; title from PDF t.p. Includes bibliographical references (p. 92-96).
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Fins, Moa. ""SATS-medlemmar är lyckligare, mindre oroliga och mindre deprimerade..." : En studie av hur modelläsaren konstrueras i SATS Magazine." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-39967.
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I denna uppsats analyseras fyra olika artiklar från gymkedjan SATS egen tidning, SATS Magazine. Syftet är att undersöka vilken modelläsare som konstrueras. Modelläsaren är den ideala läsaren som skribenten tillägnar texten till, det är den identitet som läsaren blir erbjuden i en text och som skribenten föreställer sig. Med hjälp av den systemisk-funktionella grammatiken samt kritisk diskursanalys är syftet att med en kvalitativ metod undersöka vilka krav gällande träning som ställs på modelläsaren, och hur detta bidrar till hur modelläsaren konstrueras. Den interpersonella betydelsen kommer att beröra språkhandlingar, modalitet, tilltal och värdeladdade ord. Den ideationella analysen är något avgränsad och kommer endast att fokusera på vilka ideationella processer som förekommer i texterna. Den interpersonella analysen visar att kravställandet på modelläsaren är högt men att det realiseras genom råd. Läsaren görs delaktig i texten vilket skapar närhet mellan avsändaren och läsaren. Den ideationella analysen visar att det främst förekommer materiella och relationella processer där de materiella visar att modelläsaren är aktiv och positivt inställd till att träna, medan de relationella processerna i flera fall används för att realisera uppmaningar. Diskursanalysen visar att artiklarna förutom hälso- och träningsdiskurser även innehåller en medicinsk samt en kommersiell diskurs.
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Bettencourt, Alice Enes de Matos. "Discursos sobre saúde mental feminina: sentidos de ansiedade, depressão e estresse na revista Cláudia." Universidade Federal de Juiz de Fora (UFJF), 2016. https://repositorio.ufjf.br/jspui/handle/ufjf/4792.
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A presente pesquisa teve como objetivo analisar discursivamente os sentidos sobre saúde mental feminina na Revista Claudia, durante cinco décadas, a partir de pelo menos três itens lexicais: depressão, ansiedade e estresse. A escolha destes itens foi o resultado de um levantamento atento de cada edição da revista, no extenso período entre 1963 e 2013. O que podemos chamar de arquivo sobre saúde mental, ou seja, o conjunto de matérias e mesmo colunas que trataram do tema, mereceu o tratamento lexicologico, em busca dos termos mais freqüentes, e seus cotextos (ou seja, o recorte frasal em torno do termo localizado). Estes extratos textuais se constituíram na base observacional para a análise propriamente dita. Partimos do pressuposto teórico de que o discurso é efeito de sentidos entre interlocutores (Pecheux-Orlandi), e as formações discursivas são constituídas historicamente, às quais se identificam os sujeitos (neste caso, autores e leitores) graças a uma complexa relação entre ideologia e inconsciente. Por isso, foi-nos necessário, antes da análise propriamente dita, pôr em discussão uma série de questões sobre (a) saúde mental e (b) gênero, a partir de autores como Michel Foucault e Judith Butler. A aproximação dos dois temas numa imprensa especializadamente feminina parece ser a nossa contribuição.
This thesis aims to analyze discursively the senses about mental health in the women magazine Claudia during five decades at least from three lexical items: Depression, Anxiety and Stress. The choice of these items was the result of a careful attentive lift of each magazine on the large period between 1963 and 2013. We can call that as an archieve of mental health, in other words, the set of journalistic products and columns that address the theme that we deserved a lexical treatment, researching the frequently terms that its cotexts (a phrasal cut around located make term). These textual extracts areconstituted by a observational basis for an analysis itself. We start from the theoretical assumption that the speech is an effect senses between interlocutors (Pecheux-Orlandi), and as discursive formations are recognized historically and are identified with the subjects (in this case, authors and readers) in function of a complex relation between ideology and unconscious. Therefore, we needed before the analysis itself, get inside the discussion about series of questions as (a) mental health and (b) gender, from authors such as Michel Foucault and Judith Butler. The approach of these two issues in a specialized women's press seems to be our contribution.
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Scott, Robert James. "The best a man can get? : an analysis of the representation of men within group situations in the advertising copy of Men’s Health and FHM from December 2006 through May 2007." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013576.
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This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being constantly in process and being constructed performatively through material forms of practice. Focusing on group representations to establish gender hierarchies, I argue that these representations of people are performative acts, hailing the subjects who view them and producing reality through discourse. Hegemonic masculinity, which is argued to be prominent in advertising, is located at the highest point in the gender hierarchy. However, there is not one universal hegemonic masculinity, for it can vary across three discrete political contexts: the local, which is constructed in the immediate face‐to‐face interactions of families, organisations and social structures; the regional, which is constructed at the level of culture or the nation state; and the global, which is constructed in supra‐national locations. In the advertisements of FHM and Men’s Health there is interplay between the latter two as global and regional brands both advertise in these magazines. To investigate the portrayal of masculinities in these publications, this study first undertakes a content analysis to survey the “general landscape” of representation in the advertisements and then performs a critical discourse analysis to uncover “thick description” of the production of masculinity. The content analysis, finds that the advertisements in the sample validate both white and heterosexual forms of masculinity. The sample is comprised mostly of white males, white females and black males, generally proposing forms of hegemonic masculinity, emphasised femininity and complicit masculinity respectively. The representation of white males and black males is different both in terms of the frequency of representations and in the types of representations. I argued that a certain tension inhabits the resulting representations, which try to be inclusive of a multi‐racial South Africa, yet do so within a clearly hierarchical structure. An in‐depth analysis of eight texts, informed by Fairclough’s model of critical discourse analysis and Kress & van Leeuwen’s framework for visual analysis, finds similar results to the content analysis while providing insight into how various discourses produced the representations, particularly within non‐narrative advertisements.
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Sarge, Melanie Ann. "Are Your Eyes Really Bigger Than Your Stomach? An Investigation of the Importance of Selective Exposure to Weight Management Articles Featuring Exemplification and Conveying Efficacy for Potential Weight Management Belief and Behavior Change." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345227600.
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Romero, Joshua Paul. "The effects of priming body shape on men’s selective exposure to magazine advertising featuring models with ideal and non-ideal body shapes: A social comparison approach." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1211985495.
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Clark, Luciana Gontijo de Oliveira 1972. "O câncer nas capas da Veja : embasamento científico das reportagens (1973-2011)." [s.n.], 2013. http://repositorio.unicamp.br/jspui/handle/REPOSIP/270729.
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Orientador: Maria das Graças Conde CaldasDissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
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Resumo: Esta pesquisa se propôs a discutir a relação entre Comunicação e Saúde, por meio da análise das reportagens de capa sobre o câncer publicadas pela revista Veja nos últimos 40 anos. O corpus da pesquisa incluiu 26 matérias das quais 17 foram assunto principal da capa e 9 foram chamadas secundárias. Este estudo buscou avaliar vários aspectos sobre a divulgação do câncer na mídia para melhor compreender seu impacto na construção do imaginário social sobre a doença, mitos e realidade. Alguns dos aspectos examinados foram: a evolução histórica das reportagens publicadas, a frequência de publicação dos temas de saúde e mais especificamente do câncer nas capas de Veja, a mensagem transmitida pelas chamadas de capa; as abordagens das matérias internas e o seu potencial de gerar expectativas no paciente/leitor. Esta pesquisa utilizou as metodologias de estudo de caso e de análise de conteúdo, sendo que a abordagem dos textos foi de natureza qualitativa, embora recorresse ao quantitativo, de forma complementar. Os resultados demonstraram que ao longo dos anos houve um aumento sustentado do número de reportagens sobre saúde nas capas de Veja, com destaque para o câncer como o terceiro tema mais presente. A análise das matérias detectou um uso persistente das metáforas bélicas para explicar os vários aspectos da doença e das terapias, o uso de analogias simplistas na descrição dos tratamentos com uma tendência a minimizar seus efeitos adversos e uma concentração cada vez mais acentuada das informações em infográficos nos últimos dez anos. O uso de resultados de estudos científicos de boa qualidade para embasar as informações passadas nos textos ainda é muito limitado. Apenas uma vez, nas 17 edições analisadas, uma revisão sistemática da literatura foi citada para embasar as informações de uma reportagem de capa sobre o câncer em Veja. A maioria das reportagens deu maior destaque para estudos de fase II, considerados potenciais novidades, ainda que seus resultados fossem experimentais e a despeito de existirem estudos de boa qualidade, com metodologias adequadas e altos níveis de evidência sobre os mesmos temas abordados
Abstract: This study discusses the relationship between Health and Communications, through the analysis of all the cancer reports on the covers of Veja, the weekly magazine with the largest circulation numbers in Brazil. All 26 reports detected over the above-mentioned period were included for a global evaluation. Of those, nine were secondary news about cancer on the cover (not the main theme of that edition) and 17 were the main cover news. The latter were subsequently analyzed in depth. Several aspects about scientific divulgation of cancer on the mass media were studied to better understand the construction of this disease's image on the social collective imaginary, its myths and realities. Some of the topics included were: the evolution of the reports in a historic context; the frequency of health related themes, specially cancer, on the covers; the message passed to the readers by the texts and their potential for generating high expectations on them. This research is a case study in which content analysis, as described by Bardin, was employed. The methodology used to approach the texts was both qualitative and quantitative. The results showed that there was a steady increase in the numbers of reports about health themes on the covers of Veja, with cancer being the third most common topic in the area. The analysis of the texts demonstrated that warfare metaphors are persistently present to describe both the disease and its treatments, with simplistic analogies being applied to explain the therapies, although with a marked lack of stress on their frequent side effects. The last decade showed an increase in the use of infographics instead of text to pass information to the readers. The use of high quality studies to support the healthcare information on the reports is still very limited. Only once in the 17 texts analyzed a systematic review of the literature was cited on a text about cancer on the covers of Veja. Most reports give undue highlights to experimental phase II studies, considered sources of potential novelties, even if their results are flimsy at best and other studies, with better quality, more robust methodologies and higher levels of evidence on the very same topics are readily available on the medical literature
Mestrado
Divulgação Científica e Cultural
Mestra em Divulgação Científica e Cultural
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Britto, Denise Fernandes [UNESP]. "As Relações econômicas no discurso jornalístico da revista Veja: limites entre saúde e beleza." Universidade Estadual Paulista (UNESP), 2006. http://hdl.handle.net/11449/89424.
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Este trabalho busca identificar a influência das relações econômicas de mercado na produção jornalística, verificando como cada reportagem, incluindo os aspectos verbal e não-verbal, forma representações cujos sentidos favorecem o consumo de mercadorias. Para isso, analisamos as matérias de saúde e beleza da revista Veja sob o enfoque da Análise do Discurso, verificando, a partir do processo ideológico, o apagamento dos limites entre essas duas editorais
This research tries to identify the influence of market economic relations in journalism production, studying how each report, including the verbal and non-verbal aspects, shapes representations of which meanings favor the consumption of commodities. So, we analyze the health and beauty articles from Veja magazine under the focus of Discourse Analysis, verifying, from the ideological process, the erasing of the limits between these twoo themes
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Costa, Mariana Fernandes. "Dietas da moda e transtornos alimentares: a construção de sentidos na busca do corpo perfeito e da vida saudável." Universidade do Estado do Rio de Janeiro, 2014. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=7829.
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Com a maior valorização da alimentação saudável e o crescente interesse das pessoas em relação à dieta e à imagem corporal, observamos o desencadeamento de distúrbios do comportamento alimentar, como a ortorexia, e o espaço da mídia como divulgação de um padrão de corpo perfeito e da magia das dietas da moda. É uma pesquisa qualitativa que atende a proposta do curso de doutorado com resultados publicáveis em capítulos de livros ou artigos em periódico científico. Os artigos são encadeados por uma trajetória temática de construção de concepções de alimentação saudável que permeia o universo das dietas e dos transtornos alimentares na sociedade contemporânea. A metodologia segue referencial teórico-conceitual para fundamentação de análise de elementos variados selecionados do campo no decorrer da pesquisa, com técnicas de análise semiótica, revisão de literatura e análise interpretativa com analogia entre sistemas culturais distintos. Na primeira publicação, Dietas da moda: um processo incessante e ininterrupto..., foram analisadas e discutidas as dietas da moda em revistas impressas e sua relação com o consumo na sociedade. Em um segundo momento, foi necessário compreender o encanto que as dietas da moda suscitam no mundo de hoje. Este artigo, Dietas da moda: o feiticeiro, a magia e sua eficácia simbólica, corresponde a discussão da magia das dietas da moda na contemporaneidade, traçando uma analogia com textos de Claude Lévi-Strauss. O terceiro artigo, Ortorexia: o (des)encontro entre a saúde e a doença, questiona uma concepção de alimentação saudável que leva a ortorexia. Apresenta uma abordagem biopsicossocial por meio da revisão de literatura e reflexão conceitual do que é saúde, segundo Georges Canguilhem, explorando os conceitos de medicalização, biopoder e biopolítica de Michel Foucault. Na dieta da moda, seja alternativa, milagrosa ou mágica, é a moda e seus princípios de efemeridade, sedução e diferenciação que vão dirigir o olhar, principalmente das mulheres, para consumir a dieta evidenciada pela mídia, respaldada pelo discurso científico, fazendo parte de um processo incessante e ininterrupto pela busca do corpo perfeito e da vida saudável. Os elementos das dietas da moda, no senso comum, formam uma rede de encantamento comparada a rituais de magia descritos por Lévi-Strauss, como os papéis do feiticeiro e do enfeitiçado, que se organizam em torno da acusação para exibir a eficácia de um feitiço em algumas aldeias, e dos profissionais de saúde que nestas revistas são legitimados pelo saber, e dos consumidores das revistas enfeitiçados que reforçam resultados surpreendentes ou a própria idéia de alimentação saudável como algo mágico, no mundo atual. Na seqüência, a ortorexia é a exacerbação das benesses de uma alimentação saudável, a pessoa assume práticas alimentares para desintoxicação corporal a partir da pureza dos alimentos, recorre a uma disciplina e controle rigorosos da alimentação diária, criando normas dietéticas que levam ao isolamento e ao adoecimento, no sentido de saúde como uma potência para construção e adaptação de normas para um bem viver. A disseminação do biopoder e da biopolítica favorece a restrição de um regime de vida, voltado para o controle e a segurança. O indivíduo é responsabilizado por suas escolhas e adoecimento, pois poderia afastar os riscos à saúde com a medicalização, ou uma dieta saudável que o purificasse dos males.With the largest recovery of healthy eating and the growing interest of people in relation to diet and body image, we observe the onset of eating disorders, as orthorexia, and the media as a space of disclosure of a perfect body standard and the magic of fad diets. It is a qualitative research that meets the proposed doctoral program with publishable results in book chapters or journal articles. The articles are linked by a thematic trajectory of constructing of healthy eating conceptions that permeates the whole of the diets and eating disorders in contemporary society. The methodology follows theoretical and conceptual framework for the analysis of various elements selected from the field during the research, with semiotic analysis techniques, literature review and interpretative analysis, with analogy between distincts cultural systems. In the first publication, Fad diets: an endless and uninterrupted process ..., were analyzed and discussed fad diets in print magazines and their relationship with the consumer society. In a second step, it was necessary to understand the charm that fad diets raise in current world. This article, Fad Diets: the sorcerer, magic and its symbolic efficacy corresponds a discussion of the magic fad diets in nowadays, drawing an analogy with two texts by Claude Lévi-Strauss. The third article, Orthorexia: the (mis)match between health and illness, questions the concept of healthy eating which leads to orthorexia. These article presents a biopsychosocial approach through literature review and conceptual reflection of what health is, according to Georges Canguilhem, exploring the concepts of medicalization, biopower and biopolitics of Michel Foucault. The fad diets are an alternative, miracle or magic. The fashion and its principles of ephemerality, seduction and differentiation that will drive the opinion, especially the women, to consume the diet evidenced by the media, backed by scientific discourse, part of an endless and uninterrupted process for search the "perfect body" and the "healthy living". The elements of fad diets, for the common sense, form a network of enchantment compared to magic rituals described by Lévi-Strauss, as the roles of the sorcerer and bewitched, which are organized around the prosecution to show the effectiveness of a spell in some villages, and the health professionals in these magazines who are legitimated by knowledge, and the bewitched consumers of magazines who show surprising results that reinforce the idea of healthy eating as something magical, in the current world. Subsequently, the orthorexia is the exacerbation of the benefits of a healthy diet. The people assume eating practices to detox the body from the purity of food, using a rigorous discipline and control of daily food, and creating dietary standards that lead to isolation and illness, the meaning of health as a power for the construction and adaptation of standards for the good living. The spread of the biopower and biopolitics favors the restriction of a scheme of life, based on the control and safety. The individual is responsible for their choices and illness because it could ward off the health risks with the medicalization, or with a healthy diet to cleanse the evils.
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Britto, Denise Fernandes. "As Relações econômicas no discurso jornalístico da revista Veja : limites entre saúde e beleza /." Bauru : [s.n.], 2006. http://hdl.handle.net/11449/89424.
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Orientador: Maria Inez Mateus DotaBanca: Dennis de Oliveira
Banca: Lucilene dos Santos Gonzales
Resumo: Este trabalho busca identificar a influência das relações econômicas de mercado na produção jornalística, verificando como cada reportagem, incluindo os aspectos verbal e não-verbal, forma representações cujos sentidos favorecem o consumo de mercadorias. Para isso, analisamos as matérias de saúde e beleza da revista Veja sob o enfoque da Análise do Discurso, verificando, a partir do processo ideológico, o apagamento dos limites entre essas duas editorais
Abstract: This research tries to identify the influence of market economic relations in journalism production, studying how each report, including the verbal and non-verbal aspects, shapes representations of which meanings favor the consumption of commodities. So, we analyze the health and beauty articles from Veja magazine under the focus of Discourse Analysis, verifying, from the ideological process, the erasing of the limits between these twoo themes
Mestre
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Moura, Marina de. "A educação de crianças na Revista Infância." Universidade Presbiteriana Mackenzie, 2012. http://tede.mackenzie.br/jspui/handle/tede/2070.
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This study aims to analyze the ideas on education of children in Revista Infancia. This magazine was published between the years 1935 and 1937 by Cruzada Pró-Infância, in São Paulo. During the three years 18 issues of the magazine were published, all these make up the material studied. The founders of Cruzada Pró-Infância were ladies of the Paulista elite led by Pearl Byington and Maria Antonieta de Castro. To perform the analysis of this material was used descriptive analytic method. It was found that the published material is in the area of non-formal education and three categories of analysis were created, namely, Education for Citizenship, Education for Society and Health Education. Health Education was the main topic discussed in magazine, which can be attributed to the fact that the medical hygienist permeated the 1920s and 1930s in Brazil and especially in São Paulo. Among these themes stand out hygiene, childcare and infant feeding. Regarding other categories - Education for Citizenship, Education for Society - the emphasis was the importance of education for the country's future and the roles to be played by individuals in society, reinforcing the thesis of a nationalist discourse. The analysis of the items included in each category revealed that the texts were published in the journal Infancia were a portrait of paulistana society of the time and reflected the concerns present in children's education.
O presente trabalho tem como objetivo analisar as ideias sobre educação de crianças na Revista Infância. Tal revista foi publicada entre os anos de 1935 e 1937 pela Cruzada Pró-Infância, na cidade de São Paulo. Durante os três anos foram publicados 18 números da revista, todos estes compõem o material estudado. As fundadoras da Cruzada Pró-Infância foram senhoras da elite paulistana lideradas por Pérola Byington e Maria Antonieta de Castro. Para realizar a análise de tal material foi utilizado o método descritivo analítico. Verificou-se que o material publicado encontra-se na área da educação não formal e três categorias de análise foram criadas, a saber, Educação para Cidadania, Educação para Sociedade e Educação para Saúde. A Educação para a Saúde foi o principal tema abordado na revista, o que pode ser atribuído ao fato de que o discurso médico higienista permeou as décadas de 1920 e 1930 no Brasil e especialmente na cidade de São Paulo. Dentre esses temas destacam-se hábitos de higiene, puericultura e alimentação infantil. Com relação às outras categorias - Educação para Cidadania, Educação Para Sociedade - a ênfase foi a importância da educação para o futuro do país e os papéis a serem desempenhados pelos indivíduos na sociedade, reforçando a tese de um discurso nacionalista. A análise dos artigos incluídos em cada uma das categorias revelou que os textos publicados na revista Infância eram um retrato da sociedade paulistana da época e refletiam as preocupações presentes na educação das crianças.
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Mikl, Antonín. "Vyhodnocení ekonomické efektivnosti solárního systému." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2009. http://www.nusl.cz/ntk/nusl-217794.
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The Master’s thesis deals with the processing of solar thermal systems for heating hot water, outdoor swimming pool and heating selected house. Introduces us how we can use the sun for the production of thermal energy through solar collectors. Furthermore, the basic components of the solar system and the types of collectors used. After this summary on the present state be the calculation of the system and fixing the price of the investment. The economic part of the evaluate if this system to invest, eventually appoint a return on investment.
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Yang, Hsin Yu, and 楊心伃. "Content Analysis of Health Claims and Information of Health Food Advertisements in Magazines." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/66435924434487494781.
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碩士長庚大學
醫務管理學研究所
97
The study tried to analyze the health-related content in magazine advertisements, and analyze the difference of the advertisements with health food permit and the advertisements without health food permit. In this study, health-related content is defined as nutritional information, health claim, and disease risk communication. There are three purposes in the study. First is analyzing the nutritional information in two different kinds of health food advertisements. Second is analyzing the health claim in two different kinds of health food advertisements. Third is analyzing the disease risk communication in two different kinds of health food advertisements. This study chooses the advertisements from health magazines from 2004 to 2006. The total number of advertisement is 1005. The study discovered that there are more nutritional information contents in advertisements without health food permit. There are more health claim contents in advertisements with health food permit. There are more disease risk communication contents in advertisements with health food permit. The study provides some suggestions to The Department of Health. Firstly, set up new regulations to limit the health-related content in health food advertisements. Secondly, re-review the regulations of health claim. Finally, enhance the public’s media literacy.
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Roy, Stephannie C. ""Fifty-two easy steps to great health" : representations of health in English-Canadian women's magazines." 2004. http://link.library.utoronto.ca/eir/EIRdetail.cfm?Resources__ID=94592&T=F.
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Van, den Berg Claudia. "South African women's magazines and health communication : a reception analysis of HIV and AIDS messages in five most circulated magazines in South Africa." Thesis, 2013. http://hdl.handle.net/10413/9683.
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The aim of this study is to discover the relationship between health, media and gender, more specifically HIV and AIDS prevention, women’s magazines and women as readers. This research has been conducted within a Master’s dissertation at the Centre for Communication, Culture, Media & Society (CCMS) at the University of KwaZulu-Natal in 2012 and the primary emphasis is on media reception and the way in which women make sense of women’s magazines messages, particularly of HIV and AIDS messages. Therefore, the study’s focus is on media consumption, influences of women’s magazines and personal interpretation of embedded messages. The aim is to identify the role of women’s magazines as part of mass media within a particular field of communication rather than to identify the magazines’ impact on gender roles. My study will discover the reception of health messages on HIV and AIDS surrounded by controversial messages on femininity and gender stereotypes. The main research questions are: i) How, why and when are recipients using women’s magazines?
ii) How are recipients perceiving and interpreting HIV and AIDS messages in women’s magazines, and specifically within the context of contradictory messages on sex, femininity and gender roles? iii) And, if and how are health messages in women’s magazines influencing recipients and their interaction with others?
The interpretive qualitative research paradigm is applied and the method of qualitative interviews is used for collecting the data. The uses and gratification theory, social learning/social cognitive theory, the concept of entertainment education (EE), and the women-centred sense-making approach are consulted.
As an overall result, the analysis reflects a positive picture and interpretation of women’s magazines by the participants, but it also shows the dual character of women’s magazines. Contradictions and critique on content were expressed, positive and negative features were identified, female stereotypes and at the same time the enjoyment of reading was noted, and with regards to health messages, the overall reception was predominantly positive and various content elements seemed to be relevant for the participants. In conclusion, the decisive factors for health messages on HIV and AIDS in women’s magazines, identified in my study are: motivation as an important stage, according to social learning/social cognitive theory in order
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to enable behaviour modelling; relatedness, originally identified as a third human need within the self-determination theory, which helps to strengthen intrinsic motivation; the dual character of women’s magazines as an on-going conflict between the pleasure of reading a magazine and the consciousness of reprehensible stereotypes and female roles; the sense of female community and finally the role of readers as female opinion leaders. These results present women’s magazines as a multifaceted medium and might influence future research and programmes for health communication on HIV and AIDS prevention.
Key words: Women, health, HIV and AIDS, women’s magazines, print media, reception analysis, HIV and AIDS communication, development communication, media usage, media consumption, health messages, relatedness, duality.Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2013.
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Kurpe, Shanna. "The prevalence, coverage, & emphasis of serious health risks a content analysis of women's magazines targeting minority populations /." 2008. http://etd.lib.fsu.edu/theses/available/etd-07092008-172232.
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Thesis (M.A.)--Florida State University, 2008.Advisor: Gary R. Heald, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed Oct. 7, 2008). Document formatted into pages; contains x, 88 pages. Includes bibliographical references.
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Abdelmutti, Nazek. "Risk Messages about HPV, Cervical Cancer and the HPV Vaccine Gardasil: A Content Analysis of U.S. and Canadian National Newspaper and News Magazine Articles." Thesis, 2009. http://hdl.handle.net/10012/4480.
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The HPV vaccine (Gardasil) is a significant advancement in women’s health that garnered both positive and negative media coverage. Since public opinion and population uptake of the vaccine can be influenced by media coverage, the purpose of this study was to assess the discussion and presentation of risk information about HPV, cervical cancer and the HPV vaccine in Canadian and U.S. newspapers and news magazines.
Using directed content analysis, the reporting of fear-inducing messages about HPV, cervical cancer and the HPV vaccine were compared between Canadian and U.S. top-circulating national newspapers between January 2006—December 2007. Significant differences between countries were found in the number of fear messages about cervical cancer (p < 0.05) but not for HPV or the HPV vaccine. Readability was higher than recommended for the public and emotional tone of the articles was progressively negative.
Directed content analysis was also used to assess the discussion of risks, fear-inducing messages about HPV, cervical cancer and the HPV vaccine in four high circulating North American news magazines from January 2006—December 2007. Risk messages about HPV and cervical cancer focused on threatening illness or injury and reporting on the HPV vaccine emphasized it being poorly understood by science.
Newspaper and news magazine articles on HPV, cervical cancer and the HPV vaccine included fear-inducing messages. Public health officials and health educators need to be aware of media reporting of fear based risk messages in order to alleviate public anxiety and concern about the HPV vaccine.
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Vodáková, Lucie. "Zobrazování trendů z oblasti estetické medicíny ve vybraných českých specializovaných časopisech Estetika a Health a Beauty." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-345218.
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Thesis "Presentation of trends in aesthetic medicine in selected specialized Czech magazines Estetika and Health & Beauty" deals with representation and media portrayal of female beauty and a current lifestyle to which more and more women adhere. It is a lifestyle in which body care plays a significant role. This paper analyzes trends in the two most famous Czech magazines devoted to aesthetic dermatology and plastic surgery - Estetika and Health & Beauty. The work aims to analyze these two magazines and find out how they portray these selected trends and which methods they most frequently use to persuade women to undergo surgery. It also tries to expound media representations of ideal beauty and the influence of the media on people. With regard to the objectives the work is divided into three parts: theoretical part, methodological part and empirically analytical part, or more precisely, the research part. The theoretical part comprises the conception of beauty in connection to human body. It examines the development of ideal beauty and the perception of the female body throughout the centuries. All of this is observed in regard to contemporary influence of media on people. It deals with social and medial constructions of reality and the possible influence of media on female self-esteem. The...
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mabel and 梁靜蕙. "A Study on Brand Loyalty about Healthy Life Magazine of Body,Heart and Spirit-A Case Study on Magazine for Zen Cosmos." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/01867836346516309862.
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碩士國立交通大學
經營管理研究所
93
The investigations show that Taiwanese and Hong Kong people take the most pressure in Asia. Their ranks are the first and the second. The sources of the pressure are the financial affairs, the economy and the family duties besides the jobs. But some people face these pressures and didn’t take any relaxed measures may lead to any kinds of health problems. Therefore, the body health related with the heart and the spirit health closely. The Chang Geng Biotechnology chairman, Ding-yi Yang, said that the heart can push forward the whole health thoroughly; the heart must combines with the body, the heart and the spirit. From Taiwan join to WTO, the magazine markets are more open and the competitions are more violent. Every industry takes any kinds of marketing methods to expect to hold the consumers’ heart and lead the consumers to buy their products. Therefore, the industries must establish and hold the consumer brand loyalty and make their products to exist continuously in the keen competitions. The purposes of the study expect to understand the situations of customer brand loyalty in the market of body, heart and spirit health life magazine, and probe the factors that affect the brand loyalty of the Zen Cosmos magazine. And it proceeds to provides the administrative advices for the Zen Cosmos magazine business. The objects of study are the customers of the Zen Cosmos magazine, the first step is separate them into high brand loyalty group and low brand loyalty group, and proceeds to probe whether population statistics variables, purchase styles, market structures, product attributes and brand image may affect the brand loyalty. The study collected 189 valid questionnaires. Regression analysis was adopted to verify the hypotheses. The results of the study are as follows: 1. Among population statistics variables, in high brand loyalty group, gender significantly influences consumer brand loyalty. 2. Among purchase styles, in high brand loyalty group, purchase frequency significantly influence consumer brand loyalty, and in low brand loyalty group, the number of opinion participants significantly influence consumer brand loyalty. 3. Among market structures, in high and low brand loyalty groups; marketing routes significantly influence consumer brand loyalty. 4.Among product characteristics, in high brand loyalty group, the contents of personal concern, introduced new knowledge and spread popular and trend messages significantly influence consumer brand loyalty. And in low brand loyalty group, exquisite printing, introduced new knowledge and fluent writing and lively contents significantly influence consumer brand loyalty. 5. Among brand image, in high brand loyalty group, symbolic brand image and experiential brand image significantly influence consumer brand loyalty. The relationship between symbolic brand image, experiential brand image and brand loyalty is positive. And in low brand loyalty group, functional brand image significantly influence consumer brand loyalty. The relationship between functional brand image and brand loyalty is positive.
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Ribeiro, Sérgio Miguel Pereira. "Mental health and neuroscience. A perspective from the magazine market." Master's thesis, 2015. http://hdl.handle.net/10362/16051.
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Mental health awareness has been rising worldwide, motivated by its social and economic
costs. Despite the investment in research in neuroscience in the recent years, little is known about
the underlying mechanisms in the brain that are correlated with psychiatric conditions. This project,
through two feature articles suitable to be published in magazines, provides perspectives onto mental
health research. First it presents an example where psychiatry joins forces with neuroscience and
computer science in an interdisciplinary effort to improve the life of those affected by mental disorders.
The second article gathers opinions which claim that mental health research priorities should
be set by patients themselves, or even that people with lived experience of mental health issues
should have an active role in that research. This project was planned and researched while I was an
Erasmus student at Nottingham Trent University, in the United Kingdom.
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Newman, Christy Elizabeth. "Looking after yourself : the cultural politics of health magazine reader letters /." 2004. http://www.library.unsw.edu.au/~thesis/adt-NUN/public/adt-NUN20040212.184545/index.html.
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Chen, Yu-Hsin, and 陳瑀昕. "Gender Politics of Healthy Relationship – An Analysis of Psychological Discourses in Magazines." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27284150557771685728.
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碩士國立屏東教育大學
教育心理與輔導學系碩士班
101
This research attempts to analyze how counselors response the questions asked by the readers of “CommonHealth Magazine”. The questions are mainly issues of intimacy concerned. The purpose of this research is to discover the opinions on gender-relate issues hidden under expert discourses. In the column of “Letters From Readers”, questions most frequently present include “difficulties on maintaining intimate relationship”, “two-timing relationship” an “mother and daughter-in-law situation”. Female readers send out far more questions than male readers do. Most counselors emphasize on the profession of counseling and take the questionnaires’ problems as individual issues, suggesting that they adjust to the situation rather than change the environment. The counselors usually advise women to be self-caring and make more efforts on their family while men are advised to learn to fulfill their own needs. In the responding articles, the researcher finds that the counselors are not sensitive enough to the context effect. They fail to notice the influence of gendered power. The research discovers has derived the following two discussions. First, “gender equality” barely exists in these articles. Second, the discourses in the responding articles reproduce the gender ideology under patriarchal society. In the end, the researcher brings out the idea of integrating feminist perspective into the counseling training in order to raise their gender sensitivity.
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Yao, Sumin, and 么淑敏. "A Content Analysis of Health Related Claims of Food Advertisements in Magazine." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/y3p9p8.
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碩士輔仁大學
公共衛生學系碩士班
97
Abstract The Research use Content Analysis Method to examine Health related claims of food advertisements.Three categories in Health Related Claims were be examined,Nutrition Claims,Health Claims and Medical Claims,also the relations between the form and the content of advertisement.Data are collected in the health-life magazines with large circulations in Taiwan in last 3 years,291 articles of food advertisements appear in the same month were selected to analyze. The Results of the research show the following：（1）There were 85.2% advertisements showed nutrition claims,72.9% showed health claims,only 9.3% showed medical claims.（2）Most of Nutrition claims were specific Nutritient claims（72.8%）,Nutrition claims were related with health claims.（3）Most of advertisement showed product picture（96.9%），half showed personal figure（50.2%），31.6% showed Metaphor.（4）There were 51.9% advertisements appeared the Product-Specific Implication,31.3% appeared the Reasonable basis Implication,the Demonstration Implication was 29.6%. Furtherly,the research examined the difference and relation between the claims form in different products,years and magazines.The Result shows siginificant difference in products.The claim form and message fraiming were different between non-functional food and Functional-Food.There were more Nutrition Claim and structure functional claims in non functional food.There were more health claim and disease risk claim in functional food. Examined the Claims form and message framing to find Implied and Explicity Claims.The Result Shows: There were 58.9% advertisements appeared Implied Claims and only 41.2% appeared the Explicity Claims. According to the results of the research there are some suggestions as follows.（1）The research suggest to have different limit according to the hazard in different products.（2）Further study of the Implied claims of the advertisement is suggested.（3）More education about foods and specific-product knowledge is important.（4）Have the responsibility of the advertiser in create the advertisement to prevent the misleading ness . Key words：Nutrition Claim, Health Claim , Medical Claim , Advertising Appeal, Content Analysis
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Craig, Courtney L. "Comparing Frames of Cancer and Heart Disease in American News Magazines." 2008. http://trace.tennessee.edu/utk_gradthes/349.
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This study compares and contrasts the way cancer and heart disease were framed in three major American news magazines from 1991-1995 and from 2001-2005. It is a partial replica of a 1992 study by Juanne Clarke titled “Cancer, Heart Disease and AIDS: What Do the Media Tell Us About These Diseases?” Every article about cancer and heart disease from these news magazines in these time periods was analyzed and coded into categories. The study concludes that cancer is a much more personal issue than heart disease; it is portrayed in a way that makes it more “serious” than heart disease. In these stories, cancer patients are affected to their very core by their condition, while heart disease patients are just regular people who have problems with a small part of their bodies. Cancer is represented much more often in the media than heart disease, possibly because of this personal aspect.
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JIA-RONG, JUNG, and 鍾佳容. "Market Segmentation and Product Positioning for Health Magazine-A Case Study for A Regional Hospital in Chia-Yi." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/30850708873618791488.
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碩士南華大學
出版事業管理研究所
91
Abstract Due to the professional development of magazine publishing, the health care magazines have a bright market in the future. In This paper, we randomly choose the 230 outpatients as our samples to estimate the market segmentation of health care magazines in terms of the reading behavior, product characteristics and population statistic variables. Furthermore, according to the various aspects of product characteristics, we obtain the space diagram of sensibility and favor between different market segmentations and the analysis of market contention, so that we can provide these reference information to plan useful marketing strategies. Including, the factor analysis, descriptive papers, multi-dimensional scaling and one-way ANOVA are used in our analysis methods. We obtain the research results as follows: 1. In the population statistic variable aspect, the readers have the obvious difference in sex, age, marriage, occupation. 2. In the reading behavior aspect, the different market segmentations have the various difference in reading habit, reading place and reading frequency. 3. The life styles of readers in the different market segmentations have the distinct difference. 4. The readers in different market segmentations have the different favors in product characteristics. In summary, the magazine providers need to survey the product features between the different magazines and improve the product weakness to enhance the specialization for the different readers.
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Kok, Joey. "Changing understandings of fame in SA weekly magazines over the 20th century: from Huisgenoot to Heat." Thesis, 2018. https://hdl.handle.net/10539/26492.
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A dissertation submitted in partial fulfilment of the requirements for the degree Doctor of Philosophy by dissertation of the University of the Witwatersrand in Journalism and Media Studies, Johannesburg 2018From the latter half of the 20th century onwards, we have witnessed what seems to be a growing contemplation of scandal and troubled inner lives in weekly magazine coverage of famous people, in South Africa and elsewhere. This marks a departure from earlier understandings of fame and indicates that there has been a shift in what makes a person worthy of representation in these magazines. This thesis takes the form of an exploration of the changes in what might be called ‘representation-worthiness’ in magazine titles in South Africa from the early 1900s to approximately 2010. It begins with an examination of the early editions of a traditional Afrikaans family magazine entitled Huisgenoot (which translates as something like ‘home companion’) and ends with an exploration of the gossip title heat South Africa. Rather than as historical in the full sense of the term, this research is better described as intentionally schematic. It centres on changes in the form of coverage of famous people and argues, primarily through textual evidence, that it is possible to trace identifiable shifts in what makes people worthy of being represented during different periods and in different South African magazine titles. By way of a consideration of who is covered, for what attributes and, as important, in what way, it argues for a trajectory moving from a focus on heroic figures in what is characterised as the epic tradition to those identifiable as Stars, and, finally, to those now widely described as Celebrities. The focus, in other words, is on the different figures that appear in South African magazines and the changing style of the coverage they receive, while relating these shifts to those in the local socio-political arena and, subsequently, to international changes visible in the global media. The thesis argues that while it was possible to identify and describe the implicit understandings of fame that informed the South African coverage from the early 1900s to the early 2000s, a characteristic figure can no longer be identified as we move towards the middle of the new millennium. It is suggested in the final chapter that what is found instead are hybrid figures drawing on some combination of the features of Heroes, Stars and Celebrities at the same time as the return of (almost) pure versions of these categories dispersed in and between different titles. A short concluding section reflects on the difficulty of explaining the emergence and prevalence of the Celebrity figure in particular, both in South Africa and internationally. This concluding reflection then attempts to locate this change in Michel Foucault’s theory that we live in a ‘Disciplinary society’, which exercises power through a variety of closed institutions ranging from schools to psychiatric wards, and in particular his observation that the shift to Disciplinary Power has signalled a change from ‘ascending’ to ‘descending’ individualisation, a term that in essence describes how society marks us as individuals.
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Lee, Shu-jen, and 李淑貞. "A STUDY BASED ON HISTORICAL CONTEXT POINT OF VIEW TO ANALYZE THE TRANSIT OF PUBLICATION PLANNING STRAYGY FOR FEMININELY HEALTH MAGAZINE." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/8k3qdf.
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碩士南華大學
出版事業管理研究所
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Taiwan since 1987, the political society faced more liberal innovation, lift curfew forbid to the party and invest control, the parade ban...etc. outward to cancel in succession, is go to the speech open etc., make the whole Taiwanese society enter to transmute a transformation stage; And the magazine represented important category, different claim of the cultural business grow profusely and quickly a sort to grow up agitatedly, particularly the property specialize of female healthy sex magazine etc. pile out. This research with female healthy sex the professional magazine choose a plan for subject, with the infant and mother''s the leader wait for five kinds of publications as research objects, establishing an analytical census method after adopting for study method with investigate a female healthy sex magazine at choose a plan in the Han Yun of back modern theory analysis. Emphasize difference: BE look for various different voices, so choose a plan method importantly and should be diverse. Attitude of doubting, then mean-the plan choose be not the realistic tool that can predict any more. The plan chooses to neither control other things nor be controlled in the method. In order to there being inscrutability factor. Constructing a kind of new plan chooses: Back modern theory is according to various background culture, various part and the special and sexual foundation up, acquire a life experience, plan of method is can learn of the experience accumulation get up, making to become useful experience.
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Čermáková, Jana. "Obraz životního stylu v časopise Vlasta v letech 1990 až 1999." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-265160.
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This diploma thesis "The Image of Lifestyle in Magazine Vlasta between 1990 and 1999" is focusing on media image of lifestyle in the nineties in Czechoslovakia, later Czech republic. The subjects which were investigated in terms of a lifestyle were: housing, fashion, health, eating, weight loss, sport, traveling, new technologies, consumer goods and beauty. The thesis is divided into two parts - theoretical and empirical part. In the theoretical part there is a political, historical, cultural and media environment in nineties. Empirical part describes a history and editorial staff of the magazine Vlasta. A content analysis was chosen for examining the magazine and it is described in methodological part. The goal of a quantitative and qualitative analysis is to prove stated hypotheses. The nineties meant for Czech people a lot of social changes and also everyday life was affected. The transformation involved habits and interests of people which can be observed during the decade. This diploma thesis is focusing on changes in lifestyle because of commercialism. Observes how much more people were interested in traveling considering new possibilities and aims also on health lifestyle.
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Xiao, Xiao. "De l'alimentation à la nutrition : comment bien manger à Shanghai dans les années 1930 au travers du magazine Ling Long(玲珑杂志）." Thèse, 2019. http://hdl.handle.net/1866/22513.
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"Klinoskop." Klinikum Chemnitz gGmbH, 2011. https://slub.qucosa.de/id/qucosa%3A1095.
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Das Klinoskop ist die Firmenzeitschrift des Klinikums Chemnitz für Mitarbeiter, Patienten, Angehörige und für unsere Partner. Es erscheint in vier bis fünf Ausgaben pro Jahr in einem Umfang von 40 bis 92 Seiten im Vollfarbdruck.
Unsere Firmenzeitschrift wurde seit 2006 von einer qualitativen Mitarbeiterinformation kontinuierlich zu einem relevanten Informationsmedium für unsere Partner wie niedergelassene Ärzte weiterentwickelt. Parallel soll das Klinoskop eine Publikation sein, mit der Patienten und Angehörige einen informativen Zugang zu Ihrem Klinikum Chemnitz erhalten. Damit möchten wir auch unseren Anspruch einer offenen Kommunikation unterlegen.The Klinoskop is the corporate magazine of the Klinikum Chemnitz for our staff, patients and their family members as well as for our cooperating partners. It is published in full colour, with four or five issues per year, and each issue contains between 40 and 92 pages. Since 2006, our corporate magazine has been continuously refined from a high-quality publication for our staff to the relevant information medium for our partners, in particular physicians in private practice. At the same time, the Klinoskop is intended to be a publication that provides patients and their relatives with more detailed information about their Hospital in Chemnitz. This also helps us to emphasize our intentions of fostering open communication.