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1
Lesani, Maryam Sadat. "The Correlation between the number of health/fitness club members and health/fitness numbers with Covid-19 prevalence and death." Thesis, Högskolan i Halmstad, Akademin för hälsa och välfärd, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45088.
Full textAbstract:
From late of 2019, human is struggling with a new and mutated virus by the name of Covid-19. The speed of prevalence and death caused by it has been very high. It became a trigger to make this area the first and most important issue at this time. Since physical activity can improve immune system, the purpose of this study is the study of the correlation between the number of health/fitness club members and health/fitness numbers with Covid-19 prevalence and death. We assessed 31 European countries from 4 aspects including the number of members of health/fitness clubs, health/fitness club numbers, Covid-19 prevalence, and Covid-19 death. All of the numbers were evaluated per 1 million individuals. To examine the correlation, Person correlation and Linear Regression were used. The results of this study showed that, statistically, there is no relationship between the number of health/fitness club members and Covid-19 prevalence. Also, there is no relationship between the number of clubs and Covid-19 prevalence. However, there was a negative correlation between the number of health/fitness club members and health fitness club numbers with Covid-19 death. In conclusion, based on the results of this study, although physical activity cannot decrease Covid-19 prevalence dramatically, it can surely reduce the number of death caused by Covid-19.
2
Goulão, João Pedro Pereira de Carvalho. "Avaliação, prescrição e acompanhamento do exercício em contexto de Health e Fitness Club." Master's thesis, Universidade de Évora, 2015. http://hdl.handle.net/10174/16835.
Full textAbstract:
O presente relatório reúne a descrição, análise e reflexão de todas as atividades e projetos desenvolvidos no estágio final de Mestrado em Exercício e Saúde que teve lugar no ginásio BLive Health & Fitness. Teve como principais objetivos: vivenciar e acompanhar os processos de avaliação, prescrição e acompanhamento do Exercício; acompanhar, cooperar e participar em atividades da instituição integradas no âmbito do estágio; aplicar os conhecimentos adquiridos na componente curricular do Mestrado às diversas populações; aprender e aprofundar conteúdos específicos na área de intervenção do estágio e outros correlacionados; participar na organização e concretização de eventos e conhecer as funções e obrigações do técnico de Exercício e Saúde. Contempla as seguintes atividades e projetos: instrutor BLive, Combine Training, acompanhamento de clientes, estudo BLive: “Comparação dos efeitos entre um treino de hipertrofia e um treino misto na força de membros inferiores, composição corporal e VO2 Máx.” e evento BLive: Combine Training – Team Work Challenge; Evaluation, Exercise prescription and tracking in Health and Fitness Club context
Abstract: This report brings together the description, analysis and reflection of all activities and projects developed in the final stage of Masters in Exercise and Health which took place in the Blive Health & Fitness gym. Had as main objectives: experience and track the processes of evaluation, prescription and monitoring of the exercise; monitor, cooperate and participate in the institution's activities integrated within the stage; apply the knowledge acquired in the Masters curricular component to diverse populations; learn and deepen specific content on the stage of the intervention area and other related; participate in the organization and implementation of events and know the functions and duties of Exercise and Health technician. Includes the following activities and projects: Blive Trainer, Combine Training, clients tracking, Blive´s study: " Comparison of the effects between a hypertrophy training and a mixed training on the strength of lower limbs, body composition and VO2 Max." and Blive´s event: Combine Training - Team Work Challenge.
3
Jezierski, Amelia C. (Amelia Christina). "Sensory experience to promote well-being a health club design." Thesis, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/13202.
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Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 1992.Includes bibliographical references (p. 101-104).
Potentially, health clubs can be rejuvenating and pleasant places. Unfortunately, many clubs in Boston are merely monotonous rooms stuffed into any available space downtown. Or, they are overwhelming, disorienting facilities sprawled out in suburban locales accessible only by car. The proposed site locates a facility at a T-stop. The health experience can be made more varied yet comprehensive by increasing users' awareness of sensory experiences in their surroundings. Movements, actions are grouped into a section according to what the body senses while engaged in an activity. These associations or common denominators assign particular qualities and characteristics to each section and make them distinguishable and different from one another. These juxtaposed differences provide contrast and variety needed to increase sensory awareness and stimulate the human body and mind.
by Amelia C. Jezierski.
M.Arch.
4
Gomes, Carla Elisabete Lourenço. "Prescrição de exercício e lecionação de aulas individuais no ginásio Eugénios HC & SPA Club." Master's thesis, Universidade de Évora, 2016. http://hdl.handle.net/10174/18772.
Full textAbstract:
O presente relatório de estágio enquadra-se no âmbito do mestrado em Exercício e Saúde da
Universidade de Évora. Estágio que decorreu no Eugénios Health Club & SPA Club. Com este
relatório pretende-se essencialmente, fazer uma ponte entre a componente académica e prática
comum na área do desporto.
Este estágio final de ano, teve como principal objetivo aplicar os conhecimentos e capacidades
adquiridas ao longo de todo o percurso académico, assim como desenvolver as competências
pessoais e profissionais, de forma a que o ponto de partida para um currículo profissional seja o
mais real possível para integração do mercado de trabalho.
Este relatório, encontra-se estruturado de forma a descrever as atividades planeadas e desenvolvidas
ao longo do estágio. Desta forma estão relatadas as tarefas inicialmente definidas (responsável por
acompanhamento na sala de Cardio-Musculação, aulas de natação e realização de aulas de
Hidroginástica, bem como as atividades complementares); ABSTRACT:
The present internship report fills in the ambit of the master’s degree in Health and Exercise at the
Universidade de Évora. This internship occurred at the Eugénios Health & SPA Club. This report
aims essentially to make a bridge between the academic and practice components in the sport area.
This final internship had the main goal of applying the knowledge and acquired skills throughout
the academic path as well the development of the personal and professional abilities, so that the
starting point of the professional resume could be as real as possible for a future integration in the
employment market.
This report finds itself structured to describe the planned and developed activities over the year,
making a passage through the theory learned. This way the initial defined tasks are reported –
monitoring the cardio/bodybuilding room; organization and execution of different levels of
swimming classes; executing water aerobics classes as other complementary activities.
5
Sheahan, Christopher. "Commercializing Fitness Activities-An Analysis of Guangzhou City Commercial Health Clubs’ Business Operation and Consumer Behaviors." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1499037283014734.
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6
Isaacs, Roshan. "Comparison of physical activity practices and dietary habits of health club members and community controls in Khayelitsha, Cape Town." Thesis, University of the Western Cape, 2007. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_4386_1256889698.
Full textAbstract:
Chronic diseases pose public health concerns globally with an increasing trend in developing countries. The development of interventions to minimize or prevent the burden associated with chronic diseases has therefore become a necessity. In 2002 the School of Public Health of the University of the Western Cape developed a health club intervention in Khayelitsha. This intervention focused on promoting healthy lifestyles, particularly improved diet and physical activity. The objectives of this study was to determine whether members were more physically active than non-members and to determine whether members made healthier dietary choices than non-members.
7
Oliver, John. "The influence of critical service incidents in a health and fitness club environment : exploring buyer and seller relationship perspectives." Thesis, Bournemouth University, 2004. http://eprints.bournemouth.ac.uk/10567/.
Full textAbstract:
The study of critical service incidents has been extensively investigated in service marketing, however, very little attention has been paid to the role that these incidents have in the building, development and maintenance of marketing relationships. This thesis sought to address the deficiency in knowledge on the subject by exploring the critical service incident from a relational exchange perspective, with the members and management of a health and fitness club providing the central focus of the buyer-seller relationship. This investigation adopted a pragmatic philosophy in methodological design, arguing that the research had to be conducted within real time business constraints. Action research was used as an umbrella strategy for this investigation which incorporated a multi-method research design that consisted of; participant observation, in-depth interviews, a management group discussion and a telephone survey to investigate the questions of each research cycle. Whilst existing service marketing literature implies that positive and negative critical service incidents result in the bi-polar outcomes of buyer loyalty or switching respectively, the findings of this research demonstrated that the critical service incident may not be that critical to the development and maintenance of the relationship. The thesis makes an original contribution to knowledge by developing existing relationship marketing theory and making explicit the influence of the critical service incident on the buyer-seller relationship that is implied in service marketing literature. This thesis proposes that the critical service incident, produces buyer inferences, effects and consequences that result in a tendency toward loyalty or switching and that when the duration of the buyer-seller relationship is considered, these evaluative buyer judgements produce a phenomenon termed 'relationship elasticity'.
8
Cilliers, Andre. "Leisurenet : a strategic analysis with reference to corporate governance as part of company strategy." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52917.
Full textAbstract:
Mini-study project (MBA)--University of Stellenbosch, 2002.ENGLISH ABSTRACT: The rise of the health and fitness club, Health and Racquet Club, in the late eighties was spectacular and it came as no surprise that the company was listed on the Johannesburg Stock Exchange in 1994. The two founder members, Peter Gardener and Robert Mitchell listed a company within a short period of time and were not afraid to change their strategy and expand their operations into other sectors of the leisure industry in 1995. In the late nineties, after restructuring the subsidiaries of the group, management started to look at foreign markets for expansion of the core business, namely the Health and Racquet Clubs. The group's foreign expansion accumulated a vast amount of debt on its balance sheet and in retrospect was seen as one of the main reasons for its collapse. The company was placed under liquidation in the end of the 2000 financial year. This study will evaluate the different strategies management followed, and will identify some key strategic mistakes that was made and that led to the downfall of a seemingly financially strong organization that offered above average returns to it's stakeholders. It also aims to show that a business strategy has to rely on strong corporate governance and that the last say always lies with the stakeholders within that company.
AFRIKAANSE OPSOMMING: Die gesondheids- en fiksheidsklub, die Health and Racquet Club, het in die laat tagtigerjare ongelooflike opgang gemaak, wat uiteindelik gelei het tot notering op die Johannesburgse Effektebeurs in 1994. Die twee stigterslede, Peter Gardener en Robert Mitchell, het die maatskappy binne 'n kort tyd genoteer, en het nie gehuiwer om hulle strategie te verander en in 1995 hulle bedrywighede uit te brei na ander sektore in die ontspanningsindustrie nie. In die laat negentigerjare, nadat die filiale van die groep geherstruktureer is, het die bestuur oorsese markte begin ondersoek met die oog op uitbreiding van die kernbesigheid, naamlik die Health and Racquet Clubs. Die groep se uitbreidingsaksie het groot skuld tot gevolg gehad - een van die hoofredes vir die ineenstorting. Die maatskappy is aan die einde van die 2000 finansiële jaar gelikwideer. Hierdie studie evalueer die verskillende strategieë wat die bestuur gevolg het, en identifiseer die belangrikste strategiese foute wat gemaak is en wat gelei het tot die ineenstorting van 'n maatskappy wat oënskynlik finansieel sterk was en bogemiddelde opbrengste aan die aandeelhouers besorg het. Die studie poog ook om aan te toon dat 'n besigheidstrategie gebaseer moet wees op stewige korporatiewe beheer en dat die laaste sê altyd by die aandeelhouers van die maatskappy lê.
9
Cassop, Thompson Michael. "Customers' value seeking practices in public sector health and fitness clubs." Thesis, University of Sunderland, 2012. http://sure.sunderland.ac.uk/3289/.
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This thesis is concerned with how customers seek value in public health and fitness clubs. Although the study of value takes many discursive avenues, value as practices are investigated in the present research. To establish the value seeking practices of public health and fitness club customers, data was collected via an ethnographic study. This involved the researcher attempting to view the practices of the public health and fitness club customers through their lens. Therefore, the researcher immersed himself in the study context for a period of five months as a participant observer. In addition, twenty in depth interviews with public health and fitness club customers where conducted. This combination of methods provided rich and detailed data for analysis. The data was viewed from an interpretive perspective and was subsequently coded using open, axial, and selective coding principles. The findings led to the identification of three key themes: practices concerning customers joining and committing to the health club, practices relating to the facilitation of customers performances within the health club, and the customers own visible performance practices. Within each broad theme, many sub-practices are identified and explained. The empirical data suggests that customers seek particular practices that give them value however these do not always match the provider’s requirements. It is further suggested that disjuncture’s between the customers and the providers practice could be viewed as the customer proposing practice for service development. Overall, the thesis extends existing research by providing new insights into customer’s value seeking practices in public sector health and fitness clubs and proposes a new model of value practice as a means of service development.
10
Kutlu, Deniz. "Reliability And Validity Of Turkish Version Of Customer Satisfaction Scale For Health Care And Fitness Clubs." Master's thesis, METU, 2006. http://etd.lib.metu.edu.tr/upload/12607825/index.pdf.
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Customer satisfaction is the key for the accomplishment of health care and fitness companies. It is a process beginning with identifying customer vision management and ending with customer loyalty and retention.
The purpose of this study was to test the reliability and validity of Turkish version of the Customer Satisfaction Scale (CSS) for health care and fitness clubs. The sampling group that was the customers of the private health care and fitness centers consisted of 150 female (47.3 %) and 167 male (52.7 %), totally 317 people. Principal component analysis (PCA) was performed for the factor analysis of the items. Five factors emerged which accounted for 65.7 % of the variance related with social and intellectual improvement, physical and psychological satisfaction, facility attractivity, staff attitudes and competence and cleanness of the center. Internal consistency method was used to test reliability. Cronbach alpha values indicated highly reliable results. For all items= .92 Factor 1= .88, factor 2= .89, factor 3= .80, factor 4= .81, factor 5= .81 The present study demonstrated that Customer Satisfaction Scale is a reliable and a valid instrument to measure customer satisfaction of the members of health care and fitness clubs in Turkey.
11
Nelson, David, and Renée Lazarowich. "Health and Strategic Sustainability : Business to Business." Thesis, Blekinge Tekniska Högskola, Avdelningen för maskinteknik, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4027.
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This is a study of how businesses might influence other businesses to move towards sustainability. Two health club businesses in North America actively participated and were selected because of their private ownership structureand their similar size and services. One health club had significant experience with working towards sustainability, and the other had little or no such experience. This is a descriptive study that applied an Active Research model in which researchers andbusiness management teams all actively participated. Five cycles of learning and adaptation are documented, including three work sessionsand initial and final interviews. Data from these five cycles were analysed to assess changes in perceptions of and knowledge about sustainability in business. We have concluded that the least experienced health club demonstrated sound increases in their knowledge and perception about sustainability. In addition, itis actively considering implementing select practices in itsfacilities that represent movement towards sustainability. The club with significant sustainability experience did not demonstrate increased knowledge or perceptions about sustainability, but did perceive value in the business-to-business sustainability discussions.Contact information: David Nelson: nelso213 (at) umn.edu, Renée Lazarowich: renee_lazarowich (at) yahoo.com
12
Al, Kamil Mohammed. "SATS och Friskis & Svettis - Var och för vem?" Thesis, Stockholms universitet, Institutionen för naturgeografi och kvartärgeologi (INK), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-92436.
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The aim of this study is to investigate where and why the fitness clubs, Sats and Friskis & Svettis in Stockholms county, choose to locate their facilities in certain places and which their primarily targetgroups are. Furthermore, the aim is to gain knowledge of people’s health status in areas where the facilities are located, in order to see if they are located where exercise is most needed. Interviews were conducted with members of the fitness clubs but also with non members, i.e. people who lived in areas with an absence of fitness facilities. Further interviews have been made with managers of the fitness clubs and with two political representatives. The other methods were mapping of the facilities inrelationship to different variables in ArcGIS and field observations. The results of this study show thatthe facilities are mostly located in the central of Stockholm and places where income levels,population density and amount of people working in an area are high. The facilities can also be foundwhere there are large flows of people, for example near commercial centers such as shopping malls.The fitness clubs do not primarily focus on establishing any facilities in places where exercise is mostneeded. The target groups for Friskis & Svettis were both younger and older people and those who wanted to pay a low membership fee while Sats target groups were people aged between 20-50 years and were willing to pay a high price for a membership. Based on price for a membership, availability and what the clubs offers, some people may get excluded from Sats and Friskis & Svettis. Those people mostly live in low status areas and if they eventually would become members of the clubs it would require cheap prices, culture-specific exercise forms and better proximity between the residenceand the facility. Finally, since both the fitness clubs and the political representative’s claims that people everywhere should have the possibility to exercise regardless of their income level and so on, there should be a better interaction between all the actors in order for the clubs to be available to allthe people.
13
Syed, Sameera Ali. "Small business marketing : managing word of mouth in small service businesses : longitudinal case studies of independent hotels and health and fitness clubs." Thesis, Kingston University, 2009. http://eprints.kingston.ac.uk/20285/.
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Word of mouth is generally agreed to be the foremost source of new business acquisition for small businesses and owners/managers often cite 'word of mouth' referrals as the main source of business generation (Carson, 1985; Curran and Blackburn, 1994; Stokes 2000). However, little is known about how small business owners know their firms gain word of mouth or, indeed, of the dynamics that influence the incidence of word of mouth. The objective of this study is to investigate the role of word of mouth in the operation of small firms in the service sector. The thesis draws upon extant theory and original empirical evidence. Specifically, the thesis seeks to examine how recommendation can be proactively managed, which is now a central element of contemporary marketing literature (Stokes 2002). The research has incorporated three sources of data for the purpose of triangulation of different perspectives, including interviews with owners/managers at key stages of the research, customer surveys and documentary evidence from the businesses. A Longitudinal case study approach is employed to achieve the research aims. This allows an exploration of the role and management of word of mouth within small firms and provides a theoretically informed insight into the triggers of referrals and recommendations. This approach is believed to have the potential of "systematically gathering enough information about a particular person, social setting, event or group to permit the researcher to effectively understand how it operates or functions" (Berg, 1998:212). The primary units of analysis are the owners/managers in the Leisure and Tourism sector, who have proactively managed word of mouth. However, the study also includes the customers' perspectives regarding their recommending and complaining tendencies. The study has produced an original investigation about the significance of word of mouth in service sector enterprises, which includes a conceptual model of the stimulants of recommendation in small businesses.
14
Gurbuz, Bulent. "The Reliability And Validity Of The Turkish Version Of The Service Quality Assessment Scale." Master's thesis, METU, 2003. http://etd.lib.metu.edu.tr/upload/2/1033844/index.pdf.
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The purpose of this study was to test the reliability and validity of the Turkish version of the Service Quality Assessment Scale (SQAS). The participants of this study constituted of 338 male (53.1%) and 298 female (46.9%) health-fitness club&rsquos members. The Confirmatory Factor Analysis (CFA) was used to examine the factor structure of the SQAS instrument, which assess the service quality of health-fitness clubs. Six-factor model of SQAS was analyzed based on the Maximum Likelihood (ML) estimation method. The goodness-of-fit indices of the model were admissible: for the expectation model Root Mean Square Error of Approximation (RMSEA) was = .067, Standardized Root Mean Square Residual (SRMR) was = .056, and both the Comparative Fit Index (CFI), the Incremental Fit Index (IFI), besides the Non-Normed Fit Index (NNFI) was = .95. For the perception model RMSEA was = .059, SRMR was = .054, and both the CFI, the IFI, as well as the NNFI was = .96. It was concluded that all of the goodness-of-fit indices of both the expectation and perception model were admissible, with the perception model slight better than the expectation model. The composite reliability and variance extracted was also calculated for expectation and perception model. Analysis indicated that CR values were all above .70 for both expectation model (.74 to 1.00) and perception model (.73 to 1.00). The variance extracted values with the exception of Child Care were comparatively lower than the .50 standard. The present study demonstrated that the SQAS with six-factor model appears to be a reliable and valid instrument to measure the service quality of health-fitness clubs.
15
Hsu, Yang, and 許揚. "Consumers’ Decision Making on Choosing Health Fitness Club." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/60199833319478546770.
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碩士國立嘉義大學
休閒事業管理研究所
94
Because of the economic development and living standard enhancement, the Taiwanese people’s life expectancy has increased. With that comes the concern for good health during the longer life. Health fitness clubs generally provide people a climate controlled facility with a variety of equipment and the availability of professional or trained personnel to facilitate safe use of facilities offered. In USA membership in health clubs increased 51% in the decade of the 1990s. In Taiwan membership in health fitness clubs is also growing. The respondents’ demographic background, decision-making, recognition, marketing preferences and willingness to participation in the health fitness clubs will be included in the survey and their relationship will also be analyzed. This study surveyed 346 respondents. The results show that respondents of different demographic background have different decision-making, recognition, marketing preferences and willingness to participation in the health fitness clubs. Moreover, the respondents’ decision-making, recognition, marketing preferences cause their willingness to participation in the health fitness clubs. The findings of this research are to be presented to people in the health fitness club business and to government agencies concerned with health, fitness and small business development.
16
Castelo, Rui Miguel André. "Business plan for a health club." Master's thesis, 2010. http://hdl.handle.net/10071/3807.
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This business plan describes all the steps and needs to build a health club in Faro. The
fitness industry worldwide has showed a growing trend that in Portugal has been presented
with a growing rate of 7,5% (Correia, 2006). The market penetration rate is of 5,7%, which
represents 3350 potencial clients in Faro, being at the moment distributed by the 12 existing
competitors, 2850 persons. The questionnaire showed that people go to the gym to get rid of
stress, transform their body and to have qualified staff during workout. Cardiovascular
machines, group classes and the indoor pool with hidromassage are the preferred activities in
a gym.
The Project has a duration of 120 months, with an investment of 600 thousand euros,
with a break even period of 17 months and a 55 months paybak period. The NPV is
19842,13€ and the average annual rate of return during the 10 years period is 11,17%.
The targeted segment are people above 45 years old, female, people that want to
prevent diseases, get older later and transform their body. The main characteristics of the
health club are the online gym, the indoor pool with hidromassage, steam room, a quality staff
and complementary services (kids zone and laundry).
17
Chiang, Cillia, and 姜慧嵐. "The Study of Taiwan Health & Fitness Club Industry." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/43942319718633784213.
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碩士中國文化大學
運動教練研究所
88
The Study of Taiwan Health & Fitness Club Industry Abstract The purpose of this study is to investigate the current status of the Taiwan Fitness Club industry. One hundred and twelve health & fitness clubs in five different categories were selected in Taiwan. A Questionnaire was designed and sent to the 112 club managers. 6 were invalid after verifying by phone calls. Data collection was implemented through interviews and questionnaires. The valid returns were 61 (63.54 %). A test of descriptive statistics was used for data analysis. There were seven major parts of the questions including membership data, club facilities, programs and activities, operation hours, membership fee structures, personnel and marketing strategies. Majority of the Taiwan heath & fitness clubs is located in the northern region with the membership size of 500-2000, singles club, and established after 1981. The results show that: 1. Different category of club shows no differences in facilities, cardiovascular, weight and tested equipment. The equipment is diversifying, but the numbers of equipment are low. Different category of club shows no difference in programs and activities. 2. Different category of club shows no difference in the weekday and weekend operation hour, peak hours and non--peak hours operation. Different category of club shows large difference in part time, full time staff, and aerobic instructors employed, but no difference in other staff. Sales staff employed in multi-purposed clubs is more than other category clubs is. There are great differences in entry fees and deposit. Not much difference on the monthly fee. 3. There are no differences in the use of marketing strategies from different category of clubs. The top three marketing strategies are club brochure, magazine advertisement, and direct mailing. The findings may provide the government with useful guiding principles on establishing health & fitness management regulations, certifications and the design of program and curriculum modification. Key words: health & fitness, club, industry
18
Meireles, Pedro Miguel de Jesus Araújo. "A Gestão do Fitness no Solinca Health & Fitness Club do Porto Palácio Hotel." Dissertação, 2014. https://repositorio-aberto.up.pt/handle/10216/74564.
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Meireles, Pedro Miguel de Jesus Araújo. "A Gestão do Fitness no Solinca Health & Fitness Club do Porto Palácio Hotel." Master's thesis, 2014. https://repositorio-aberto.up.pt/handle/10216/74564.
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Chen, Yi-Chun, and 陳怡君. "Mining the Customer Acquisition in the Health and Fitness Club." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/26786378773286964879.
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碩士輔仁大學
管理學研究所
93
Customer acquisition models have received more and more attention as the competition between companies has come to a total conflicting stage. Better marketing campaign and resource allocation can be obtained if appropriate customer acquisition models can be built. The purpose of this research is to use four commonly used data mining techniques including linear discriminant analysis, backpropagation neural networks (BPN), multivariate adaptive regression splines (MARS), and support vector machine (SVM) in building the customer acquisition model with the 5-fold cross validation approach. In order to verify the feasibility of the proposed approach, 306 datasets of one health and fitness club is used in this study. Empirical results indicate that BPN provides the best classification capability in terms of the minimum expected misclassification cost criterion. Better business strategies can be designed and implemented with the obtained results.
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Johanidesová, Šárka. "Podnikatelský plán založení fitness klubu Health+Prague fit club, s.r.o." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-348654.
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Title: Business plan for the establishment of fitness club Health+Prague fit club, s.r.o. Objectives: The main aim of this thesis is to develop a business plan of the newly emerging fitness centre in downtown of Prague and to verify the feasibility of the project. Methods: The first part explains important terms, structure and principles necessary on this issue by using the method of synthesis. In the second part methods of financial analysis and scoring model for analysing competition are used. Results: Business plan for establishing a new fitness club in central Prague showed that the club has the potential to thrive in the market. All analysis results are displayed using tables. In comparison with direct competitors it offers comparable products at highter prices. It offers to customers a large space filled with quality training opportunities, as well as relaxation. Keywords: Business plan, fitness, business, financial plan, marketing, management.
22
Yang, Shun-fan, and 楊舜帆. "Exploring the Customer Satisfaction and Customer Loyalty ofA Fitness Health Clubfrom the Aspects of Experiential MarketingThe Case Study OO Branch Club of A Fitness Health Club." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/63408765881436612515.
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碩士國立臺灣師範大學
體育學系
95
Abstract The main purpose of this study included the understanding current status of customer constitutive structure in OO branch of a fitness health and the determination of the difference of customer satisfaction and customer loyalty from the aspects of experiential marketing. Furthermore, research results are intended to be a reference for fitness health clubs to create an excellent and appropriate marketing strategy on how to establish the good relationship to the customer and to accomplish the goal of a win-win situation. The subjects of this study were those members who had joined the OO branch club of a fitness health club. The instrument “the questionnaire of customer satisfaction and customer loyalty and strategic experiential modules” was employed. 400 surveys were provided and 353 were valid. The results show that: 1. The customer constitutive structure in this club was the majority of female members (52.1%), the major concentration of 21-year-old to 40-year-old (74%). The majority of members earned a college degree (87.5%), the majority of members’ occupation was businessman (39.9%) and the secondary of theirs was military, government personnel, and teachers (24.6%). The majority of member categories had been all joined for 3 months (99%). The member participation was “2 to 3 times" per week (88.1%) and most members attended the club from 6 p.m to 12 p.m (72%) on Saturdays and Tuesdays (40.2%). 2. Significant differences were not found in members “integral satisfaction” at their demographic variables. 3. Significant differences were found in members “gender, level of education, member participation ant the factors of strategic experiential modules” at their demographic variables. 4. The correlation between the factors of strategic experiential modules and integral satisfaction was positive. 5. Both “experience” and “integral satisfaction” were good predictors of the stepwise multiple regression.
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Huang, Hung-bin, and 黃鴻斌. "The Correlational Study on Members' Participating Motivation, Customer Satisfaction and Loyalty about Health & Fitness Club---A Case Study Of Gold's Gym Health & Fitness Club." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/12967624106538406835.
Full textAbstract:
碩士南華大學
旅遊事業管理學研究所
91
The purposes of this study were to reveal the characteristics of demographic variables, motivation, participation, customer satisfaction and loyalty of Taipei Gold's Gym Health & Fitness Club members. First, it tried to uncover the differences between those members' demographic variables on participation, participating motivation ,customer satisfaction and loyalty . Second, it probe the differences between those members' participation on participating motivation and customer satisfaction. Finally it find out the correlation on members' participating Motivation, customer satisfaction and loyalty about Taipei Gold's Gym Health & Fitness Club. The questionnaire “Survey of the Participating Motivation, Customer Satisfaction and Loyalty of Taipei Gold's Gym Health & Fitness Club members”was employed. Two hundred thirty Taipei Gold's Gym Health & Fitness Club members served as the subjects of this study. The data collected were further analyzed with descriptive statistics, One-way ANOVA, and structural equation mode were utilized for data analysis. Within the scope of the study, it was concluded that: 1. The ratio of male members was slight higher than female members; the majority of members were between 21 and 40 years old；most of them owned the degree of college and were businessmen；The major consideration factor was "Traffic". the member participation was “more then 3 times" per week, the staying period time was “1-2 hours” and most members attended the club after 6 p.m. 2. The major leisure motivations were the needs of "health of body " and the services of member satisfaction were "confidence" 3. Taipei Gold’s Gym Health & Fitness Club members have high loyalty. 4. Significant differences were found in members' participation, customer satisfaction, and loyalty at their demographic variables. 5. Significant differences were found in members' participating motivation, customer satisfaction and loyalty at their participation. 6. Positive correlation was found between members' participating motivation and customer satisfaction. 7. Positive correlation was found between members' participation and loyalty. 8. Positive correlation was found between customer satisfaction and loyalty.
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Cheng, Chung-Ping, and 鄭中平. "A Study on Health and Fitness Club on Recruiting Sources Effects." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/58692224025123604396.
Full textAbstract:
碩士萬能科技大學
經營管理研究所
94
After the change of recreation on leisure time, the transformation of people’s idea on health and fitness has brought gym and fitness club a brand new opportunity to expand in Taiwan. Hence, the selection of recruitment sources and it’s effectiveness has gradually become a major issue of human resources development in fitness club. The purpose of this research is to discuss the differences among recruitment sources, recruiting effectiveness and the job opening. The job vacancy is classified according to different function of the job. We use gym and fitness club in Taiwan as research samples, questionnaire investigation and statistic analysis as research method. According to the results, we present few suggestions to recruiters in fitness club when recruiting plan is scheduled. We made our own conclusion from the results below： （1）We suggest that recruiters in fitness club may schedule a recruiting plan and strategy based on their primary objective because the result shows that there are significant differences among three recruitment sources effectiveness of shortening recruiting time, increasing the rate of hiring and the number of applicant. （2）There are significant differences among three recruiting effectiveness of shortening recruiting time, increasing the rate of hiring and the number of applicant when fitness club need employee with professional knowledge, skills or job opening are administration assistant and management. （3）From the point of influential factors of recruitment sources effectiveness, we suggest that considering employee referral and direct applicant as a main recruitment sources in recruiting plan when fitness club requires more employee with professional skills or management with experience, and considering news paper and magazine as a main recruitment sources in recruiting plan when job opening is administration assistant.
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Chen, Chi-Lun, and 陳啟倫. "The study of Members' Participating Motivation, Customer Satisfaction and Repurchase Intention about Health and Fitness Club–A case study of GYMLUX FITNESS CLUB." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/51087400996011066267.
Full textAbstract:
碩士輔仁大學
體育學系碩士班
95
The purpose of this study was to investigate the members’ characteristics of demographic variables, participating motivation, customer satisfaction, and repurchase intention of GYMLUX FITNESS CLUB. The method of survey on the GYMLUX FITNESS CLUB’s members was used the convenient sampling. 500 questionnaires were sent out, and 384 questionnaires were received. The percentage of valid survey was 77%. The data collected were analyzed via descriptive analysis, independent sample t-test, one-way ANOVA, canonical correlation, and multiple regressions were analyzed by SPSS 12.0. The results were as the following: 1. Most of the members’ motivations were the requirement of health. Most of the members’ satisfactions were serving attitudes. The mean of the members’ repurchase intention record was 3.84. 2. It was found the significant differences on participating motivation by the members’ age, education, career, marriage, average income, the frequency of attending, and the regularly attending time. It was found the significant differences on customer satisfaction by the members’ gander, age, education, career, average income, the regularly attending time, and the length of staying. It was found the significant differences on repurchase intention by the members’ age, education, career, the frequency of attending, and the regularly attending time. 3. The members' participation motivation and customer satisfaction through the first type canonical correlation, it was found the negative correlation between the requirement of health and the software and courses. Through the second type canonical correlation, it was found the positive correlation between participation motivation and customer satisfaction, and it was found the positive correlation in the requirement of health and recreation to the satisfaction of serving attitudes, convenient, and enterprise image. Through the third type canonical correlation, it was found the negative correlation between the requirement of social and learning and the enterprise image. 4. It was found the positive correlation on the members' social, recreation, health and repurchase intention. 5. It was found the members' satisfaction of the convenient, facilities, software and courses, enterprise image can predict the repurchase intention. It can explain the members’ repurchase intention 27.2%.
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Cheng, Hsi-Chuan, and 鄭錫川. "Prospect of Alternative Energy Exploitation by Fitness Equipment for Health Club Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/26121126355017591104.
Full textAbstract:
碩士國立交通大學
理學院應用科技學程
103
As era of the cheap energy has become history and the consumption of natural resource keeps growing, it would be wise to conduct more actions to achieve the goal of environment protection of saving energy and reduce the carbon dioxide. People are more willing to paying higher to maintain good physical condition along with the growth of living standards. However the free time and space for people living a modern city is very limited so going to the health club (fitness gym) is a good substituted option. If gyms can take good advantage of the popular issue of environment protection of saving energy and reduce the carbon dioxide, and broadly adopt fitness equipment that generates electricity, there could be more clients who have a favor for this major trend. Not just being able to differentiate the enterprise itself, the operation cost could be reduced as well.
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Liu, Chin-Feng, and 劉金鳯. "Health fitness club membership participation motivation, satisfaction and repurchase intention of research - for example in Tainan Fitness Factory." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31300709558816848265.
Full textAbstract:
碩士高苑科技大學
經營管理研究所
101
This research mainly focuses on studying the motivations, the satisfactory and the will to continue the contract of joining the health fitness club. The researcher gave out the survey to the members who are in Tainan Fitness Factory Health Club. After receiving 216 effective ones back and analyzing by SPSS system comes out the result as following: 1. Analyzing the number of members, the motivations, the satisfactory and the will to continue the contract. (1). Generally, male customers are more than the female ones. The members are mostly married and make around NT$ 25,001 to NT$ 35,000 as their salary by working as service trade with the junior college academic background. What's more, they usually go to the club three times a week during 18:01 ~ 22:00 hours staying 60 ~ 120 minutes. (2). The order of the motivation factors is the first - the health need, the second - the achievement need, and the third - the intellectual need. (3). The order of the satisfactory factors is the first - the service attitude, the second - the image of the enterprise, the third - the facilities and the fourth - the convenience. (4). The order of the will to continue the contract factors is the first - "You would recommend this club if someone want you to recommend one.", the second - "You would advertise the advantages of this club to others." , the third - "You would invite your relatives and friends to join this club.", the fourth - "If your contract is going to expire soon, you would continue the contract." and the fifth - "You would choose this club even if there are other choices." 2. The comparison of how different kinds of people affects the motivations. It is obvious to find that it makes different motivations by member's age, academic background, occupations, marriage, average income, times of usages, and the most often using timing. 3. The comparison of how different kinds of people affects the satisfactory. It is easy to see that the influence to the satisfactory by member's genders, age, academic background, occupations, marriage, average income, times of usages, and how long they usually stay in the club. 4. The comparison of the members and the will to continue the contract. It makes differences by member's age, academic background, occupations, times of usages, and the most often using timing. The most important part of this research is dividing the satisfactory survey into the facilities, the image of the enterprise, the convince and the serving quality. Then use the factors above to talk about the influence of the will to continue the contract and the motivations. Keywords: the health fitness club、the motivations、the satisfaction、the will to continue the contract.
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Chang, Lun-wei, and 張倫瑋. "A study of influential factors on purchase intention of Health and Fitness Club." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/17592563438568863225.
Full textAbstract:
碩士輔仁大學
管理學研究所
94
As the national income increased and government moved the “Two–day Weekend Policy” in the recent years, citizens have more leisure time and income to participate some relaxation activities. Also, the type of leisure has been changed from adventitious to routine gradually; therefore, leisure spaces in megalopolis are more important than ever to people in our country. So, health and fitness club plays a measurable role in our leisure time. The purpose of this thesis is to treat about the factors that effect consumers purchase intention of health and fitness club; moreover, this thesis will be researched in the affects from participation, service quality, and involvement with product on purchase intention. The related references have been reviewed in order to find the basic theories about the thesis. In addition, some consumers who got into contact with health and fitness club will be investigated by cyber-questionnaire, and finally this thesis got 255 returns in total. SPSS 14.0 and AMOS 5.0 will be the analysis tools in the thesis. After reliability analysis, validity analysis and structural equation modeling, there are there findings about the research: 1.Participation motivation has a significant positive effect on purchase intention. 2.Service quality has a significant positive effect on purchase intention. 3.Involvement with product has a significant positive effect on purchase intention.
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Hsieh, Wen-Ming, and 謝文銘. "Mining the Customer Duration and Customer Profitability in the Health and Fitness Club." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/59097720608679145921.
Full textAbstract:
碩士輔仁大學
管理學研究所
92
It is very important to discover profitable customers for various companies. Some literatures believe that companies can retain customers for a longer period then the company would benefit from them, especially in contractual industry. But other articles didn’t agree that, they tested and verified that the relationship between customer duration and customer profitability are not highly correlated of some uncontractual companies. Based on this dilemma in the literature, the purpose of this research is trying to verify the relationship between customer duration and customer profitability of a health and fitness club-a contractual company in Taiwan. As the relationship is not obvious, we further try to classify the customers into four segments using various classification techniques with respect to the customer’s duration and profitability. In order to verify the feasibility and appropriateness of the proposed scheme, classification tasks are performed using the dataset provided by that health and fitness club. Empirical result demonstrated that the two-stage modeling procedure in integrating multivariate adaptive regression splines and artificial neural network analysis has the highest classification capability with more than 90% classification accuracy. Successful market strategies can then be properly implemented to better serve the customers that are more profitable to the company.
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吳宜諮. "Applying FDM and FAHP in the research of fitness health club service quality." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/53068292057140873369.
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Antunes, Patrícia de Oliveira Marques Lopes. "Melhoria das estratégias de CRM do Lagoas Health Club." Master's thesis, 2015. http://hdl.handle.net/10071/11842.
Full textAbstract:
Sistema de Classificação JEL: M31; Z21O setor do fitness, quer a nível mundial quer a nível nacional, é um dos setores da indústria afetados pela crise económica. O Lagoas Health Club mid market. Tem apresentado perdas de 20 a 30% da faturação nos últimos quatro anos devido à crise económica, aumento do IVA em 2011 e entradas de novos players no mercado. O objetivo deste trabalho é trabalhar a hipótese ”Melhoria das estratégias de CRM do Lagoas Health Club”. Exige uma reestruturação do planeamento de marketing, sendo objeto deste trabalho o subdepartamento do marketing relacional e dentro deste, o CRM. Trata-se de um estudo de caso descritivo. O método de pesquisa utilizado foi qualitativo, através de entrevistas semiestruturadas e recolha de informação documentada quer pela revisão bibliográfica quer por análise documental interna da empresa. Os resultados são apresentados de acordo com seis dimensões de análise – características gerais do clube, marketing, marketing relacional, CRM, comunicação e gestão da informação e de acordo com os objetivos do IDIC – Identificação, diferenciação, interação e customização. A partir dos resultados, pretende-se destacar as estratégias melhor sucedidas e implementá-las num plano de marketing para melhorara a relação entre a empresa e o cliente e a consequente rendibilidade do Lagoas Health Club.
The fitness sector is one of the industry sectors affected with worlwide and portuguese economic crisis. Lagoas Health Club is a mid market health club that have been bill losses around 20/30% in the last four years not only because economic crises, but also because the increase value added tax at 2011 and new players’ arrival. This project goal is to answer the hypothesis “Improve CRM strategies at Lagoas Health Club”. This goal demands marketing planning restructuring made by relational marketing and CRM sub departments. It’s a descriptive case study. The search method most used was qualitative through semi structure interviews and documented information gathering either by literature review either by internal document analysis of the company. The results are presented in six analysis dimensions - general characteristics of the club, marketing, relationship marketing, CRM, communication and information management as also the IDIC goals - Identification, differentiation, interaction and customization. From these results, it was intended to highlight the best strategies and insert them in a logic of continuity and implementation of a marketing plan aimed at improving the relationship between the company and the customer and the consequent return on Lagoas Health Club.
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Hsieh, Meng-Chien, and 謝孟娟. "The Study on Customer Value in Health and Fitness Clubs：Case Studies of Alexander Club." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/pxfvxu.
Full textAbstract:
碩士國立體育學院
體育研究所
90
Most predecessors had researched customer satisfaction survey in Health and Fitness Clubs; however, they only understood customers in the degree of consumption attribute. Studying the customer value was not only to examine the attributes of the product or service and results and objectives after using, but also further to explore the real needs and wants of the customers. Hence, the aim of this project was to go through the theory of Customer Value Hierarchy Model by Woodruff & Gardial（1996）, and the theory of Customer Value Inspection by Parasurman（1997）as the framework to examine the different types of members’ customer value among the consumption attribute, the consumption consequence and the consumption goal. Moreover, the questionnaires were adopted from memberships of Alexander Health and Fitness club. With a facilitated sampling technique, 300 target audiences were selected for this study at 86.3﹪valid rate (259 out of 300). The member joined club below one year is「first-time customer」; one to two years is 「short-term customer」; over two years is 「long-term customer」; and had left club is 「lost customer」. In addition, by means of Description Statistics, One-Way ANOVA analysis and Pearson Correlation analysis, the results was indicated that: 1. The different types of members had significant differences in customer value. About「consumption attribute」, the different types of members had significant differences in total image（F＝9.44 , p＜0.05）, sport equipment（F＝4.06 , p＜0.05）, and social contact（F＝4.98 , p＜0.05）. About 「consumption consequence」, the different types of members had significant differences in total image（F＝6.18 , p＜0.05）and healthy （F＝3.50 , p＜0.05）. About 「consumption goal」, the different types of members had significant differences in self realization（F＝5.39 , p＜0.05）. 2. The consumption attribute and the consumption consequence had positive correlation（r＝0.13 , p＜0.05）; the consumption consequence and the consumption goal had positive correlation（r＝0.72 , p＜0.05）; and the consumption attribute and the consumption goal had positive correlation（r＝0.16 , p＜0.05）.
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Sheng-Hung, Chiu, and 邱聖弘. "The Study of Service Quality and Members' Satisfaction about Health and Fitness Club -A Case Study of Action Life Club." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/80277418716729782736.
Full textAbstract:
碩士臺北市立教育大學
體育學系體育碩士學位在職進修專班
97
This study aims to understand current situation of membership of Action Life Club, examine satisfactions of members with different backgrounds, and probe into factors influencing service quality and member satisfactions. Questionnaire survey was adopted to study Action Life Club’s full members participating the Club between April 1st, 2008, and October 30th, 2008; the research tool was self-composed questionnaire; namely, “Questionnaire about Service Quality and Member Satisfaction of Action Life Club”. After collecting 600 copies of valid questionnaire, the researcher made use of SPSS 12.0 statistical software package to process the data and then generated the following results: 1. In terms of genders, male members show higher satisfaction at service quality of Action Life Club than female members. 2. In terms of occupations, members in commerce and industry show higher satisfaction at “tangibility” of service quality of Action Life Club than members in services industry. 3. Member satisfactions of both genders achieve significance. Male members show higher satisfaction at all factors than female members. 4. In comparison with various factors of service quality of Action Life Club, it is indicated that members show higher recognition for the factor of “guarantee” than other factors. 5. In comparison with various factors of member satisfaction of Action Life Club, it is indicated that members show higher recognition for the factor of “staff service” than other factors. 6. There is a significant and positive correlation between service quality and member satisfaction of Action Life Club.
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Hsu, Lan-Yi, and 徐藍翊. "Target Marketing Research of the Fitness and Health Club－A case study of Gold’s Gym." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/w83f8t.
Full textAbstract:
碩士銘傳大學
觀光研究所碩士班
93
This study utilizes Phillip Kotler’s Targeting Marketing (STP marketing) theory as a tool to frame the marketing strategy of fitness club industry. The research method adopt questionnaire survey and analyze with SPSS. The Gold’s Gym is the object of this study and anticipate the result of this study may provide some market strategy to fitness club industry.
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Huang, Yu-Hsuan, and 黃宥瑄. "A Study for Health and Fitness Club on Relationships between Commitment and Customer Voluntary Performance Behaviors." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/4dv8tf.
Full textAbstract:
碩士銘傳大學
觀光研究所碩士班
92
In Taiwan, there is only 2% of the whole population to attend health and fitness clubs. Comparing with 14% in some developed countries, Taiwan still has much space to be improved. Meanwhile, the policy for two-day off in one week also inspires people to do leisure and health care events. In addition, more and more health and fitness clubs gradually changes their operations from pure sport health centers to composite health and fitness clubs. In composite health and fitness clubs, not only can consumers take exercise, play with their kids, but also socialize with some other members. Thus, health care concept has become a new fashion and business in Taiwan. For leisure industry in Taiwan, there is about 10% growth rate being improved. More and more new organizations including local and international companies will join this industry. Therefore, in short time, the leisure industry marketplace will still continue to expand and competitions in this industry will become more restrict. Thus, if health and fitness club practitioners want to survive in a competitive marketplace. They need to think how to create an appropriate marketing strategy and make a right decision. Increasing consumers’ commitment is an important task for practitioners, since research has shown that about half of the individuals who start taking part in sports drop out within a short period of time. The discontinuance rates for fitness program participants in America are as high as 75% to 80%. This study combined sport commitment model and customer voluntary performance behaviors to create a more advanced structural equation model to predict consumer-buying behaviors for health and fitness clubs in Taiwan. Base on the structural model, this study explored relationships among the sports commitment antecedents (sport enjoyment, involvement alternatives, personal investment, social constraints, and involvement opportunities), sport commitment, and customer voluntary performance behaviors. In this study, 1,100 self-administered questionnaires were distributed to the largest health and fitness club chain in Taiwan, 613 were usable. The survey response rate was 55%. The model was analyzed using SPSS and LISREL for a sample of health and fitness club chain members. The results of this study as follows: Sport enjoyment was significantly, positively related to sport commitment. Involvement opportunity was significantly, positively related to sport commitment. Sport enjoyment was significantly, positively related to cooperation. Sport enjoyment was significantly, positively related to participation. Involvement alternative was significantly, negatively related to loyalty. Involvement alternative was significantly, positively related to participation. Social constraint was significantly, positively related to loyalty. Social constraint was significantly, negatively related to cooperation. Finally, Sport commitment was significantly, positively related to loyalty.
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Gaspar, Carla Cristina Gonçalves. "A influência da qualidade da prestação dos serviços, na fidelização e retenção de clientes do Health Club every.body." Master's thesis, 2010. http://hdl.handle.net/10071/3620.
Full textAbstract:
Este trabalho tem como pretensão, compreender se a qualidade dos serviços prestados no Health Club every.body, em Évora, tem influência nas taxas de retenção e fidelização dos clientes.
Nesta última década houve um aumento do número de Health Clubs, e consequentemente uma maior variedade de serviços para os clientes, o que faz com que a preocupação maior seja a qualidade de serviços prestados.
Associado a este aumento, está um aumento da concorrência, logo uma menor tolerância dos clientes face a qualquer insatisfação com a qualidade de serviços.
A estratégia aplicada no Health Club every.body tem como objectivo primordial a satisfação máxima dos seus clientes, por isso oferece professores qualificados, uma equipa de limpeza atenta aos pormenores e cumpridora de um check list que engloba todo o espaço, manutenção preventiva evitando reclamações, mapas de aulas muito diversificadas e acompanhamento das sugestões e reclamações por uma equipa especializada.
Tendo sempre em mente a satisfação máxima do cliente, oferece serviços adjacentes tais como: serviço de babysititng, wellness center, loja de desporto, restaurante, serviço de lavandaria, entre outros.
Para se conseguir perceber se a oferta corresponde às expectativas dos clientes, foi aplicado como instrumento de pesquisa, uma adaptação ao questionário do SERVQUAL, que compara a expectativa com a percepção do cliente, em relação a cada atributo identificado para determinado serviço.
Pretende-se com este estudo melhorar a prestação de serviços do Health Club e cada mais vez direccionar os mesmos de acordo com as expectativas dos clientes, visando assim aumentar a retenção e fidelização.The following academic work has the purpose of understanding if the service's quality in the Health Club Everybody has some influence on retention rates and customer's loyalty. Over the last decade there was an increasing number of Health Clubs, therefore there was a wider range of services for customers so this means that our main concern is the quality of the services we provide. Associated with this increase there is an increase in competition, and so customers became less tolerant to any dissatisfaction with the quality of services. The applied strategy in the Health Club Everybody aims to give maximum satisfaction to its customers and that means having qualified teachers, a cleaning crew who pays attention to any detail and fulfils a checklist covering the whole space, preventive maintenance to avoid complaints for damaged equipments, diversified maps of the classes and monitoring of complaints and suggestions by an expert team. By having complementary services, such as babysitting, wellness center, sports shop, restaurant and laundry service, among others, we give our customers greater convenience. In order to understand if the services match the expectations of our customers has been applied a research tool, which is an adaptation of the SERVQUAL questionnaire, this tool compares the costumer’s expectation with his own perception of each identified attribute for a particular service. With this study we seek to improve our services and we also intend to match them with our customers' objectives, thus aiming to increase retention and loyalty.
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Lun, Chun-Hsiung, and 盧俊雄. "A Study of the Health Club Consumer Experience and Satisfaction: A Case Study of Extremely Fitness Center." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/73613604387172201389.
Full textAbstract:
碩士國立體育大學
休閒產業經營學系碩士班
98
The purpose of this study was to explore the Strategic Experiential Modules (SEMs) consumer importance and satisfaction: A case study of Extremely Fitness Center. Using the SPSS 17.0 software package for operation, with descriptive, t-Test, one-way ANOVA, Pearson product-moment correlation and Importance - Performance Analysis (IPA) methods for analysis. The data collected from those 423 questionnaires, and an applicable rate of 97%. The major findings of the research are as follows: 1.Most of the consumers were female; Their major age was raging between 21-30 and 31-40 years old; Most of consumers were signal; The major occupation was business/service industry; The major education background group was associate bachelor degree or bachelor degree; The major personal monthly income to 20,001-40,000NT; Most of they are at 06:00 p.m. into the finess center and about 2 and 4 times per week to take exercise; Choice of movement because they like fitness center environment and most of them are only learned through relatives and friends to know the fitness center. 2.Different gender and personal monthly income background show significant difference to the experiential marketing importance and satisfaction. 3.Importance and satisfaction has direct positive impact on Strategic Experiential Modules. 4.According to the Importance - Performance Analysis that “fitness center design style”, “Broadcasts music style” and “Exercise in the fitness center can increase my knowledge of fitness or sports” are priorities should be imporved immediately.
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Cheng-Feng, Lin, and 林承鋒. "THE MARKET ANALYSIS OF THE FITNESS PARTICIPATION IN THE P.T. CLASSES CONTRIBUTE TO THE HEALTH CLUB REVENUE." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/17094387140774183799.
Full textAbstract:
碩士國立臺灣體育學院
體育研究所
96
In present, it is popularized in everybody's mind that the personal health benefits from adequate exercise. However, the people lack the correct cognition in the concept of exercise and do not have the insufficient techniques in sport training. In order to avoid these problems from the sport injury and improper treatment after injury, in usual, the people would like to spend the money to seek the guidance form personal trainer in exercise. It makes the income from the personal trainer guides exercise course to become main source in income of the fitness center. In the present study, we want to explore that correlation between the member of the club, who participates in personal training course, and the income of the fitness center. The researched objects are from members who participate in personal training course in three different kinds of fitness center in Taichung: World Gym fitness center, Peri’s fitness center and Community Family fitness center. The questionnaire bases on the outlook of “consumers” is utilized to analyze in this study. The result shows that five factors are positive relationship with the income of fitness center, respectively, the specialization, the loyalty and satisfaction of trainers, the loyalty and member satisfaction to the club.
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KO, CHEN-LUNG, and 柯禎隆. "THE IMPACTS OF RELATIONSHIP BOND AND RELATIONSHIP QUALITY ON CUSTOMER LOYALTY:AN EMPIRICAL STUDY OF HEALTH AND FITNESS CLUB." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/00631843501285755389.
Full textAbstract:
碩士國立臺北大學
企業管理學系
94
This paper purposes to investigate health and fitness club whether the use of relationship bond and relationship quality influence the customer loyalty. Besides, it also probes into the mediating effects of relationship quality between relationship bond and customer loyalty with mediation causal steps test model (Baron & Kenny, 1986). This study centered on the consumers of health and fitness club. It aims to take on the following research questions: (1) Discussion whether relationship bond influence customer loyalty? (2) Discussion whether relationship bond influence relationship quality? (3) Identification whether relationship quality influence customer loyalty? (4) Analysis whether relationship quality cause mediating effect on between relationship bond and customer loyalty? This study outcome to not only our understanding of consumer’s loyalty and intention, but also helpfulness make marketing strategies in which build up long-term relationships in health and fitness club industrial. A convenience sampling was chosen and questionnaires to survey 305 consumers who have an experience for the top-3 of health and fitness club in metropolitan Taipei. These findings of study contribute to our understanding: (1) Relationship bond include that social bond and structural bond have a positive influence on customer loyalty; but financial bond is not supported. (2) Both social bond and structural bond are positively significant related to relationship quality in which included customer satisfaction, trust and commitment; but financial bond still is not supported. (3) All factor of relationship quality that included customer satisfaction, trust and commitment are positively significant related to customer loyalty, but customer satisfaction is weaker influence on customer loyalty than trust and commitment. (4) Relationship quality cause mediator on between relationship bond and customer loyalty, and the complete mediation has occurred. Finally, theoretical and managerial implications are discussed based upon above result, and proceed suggestion for future research.
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Tang, Tyng-Huey, and 湯庭卉. "The Relationships among Spatial Image, Service Quality, and Loyalty of the Health Fitness Club's Customers：A Case Study of Aegius Club." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/07954516029891559894.
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碩士中原大學
室內設計研究所
94
The implementation of two-day weekends policy has raised a heightened awareness towards a healthier lifestyle and consciousness. This has allowed the people to raise the standards on the quality and services that the health & fitness industries provide. Due to this increase in demand for better services & standards, in the recent years, this new health conscious environment has sparked a rapid growth and expansion within the recreational & health spa industry. This new growth has become part of the urban trend and bringing along with it other related industries in various fields to cater to this healthier lifestyle. Among the trends are services that entail healthy cuisines, a fitness club and health spas. By combining these different businesses together to provide for the needs of the ever-demanding customers, it has created an unique blended style of design and space planning. Using the Beitou Branch of the Aegis Club as the subject of this investigation, the main purpose of this empirical study was to explore the relationship of the club’s spatial image, service quality and loyalty of the customers. With the aid of SPSS 10.0 computer software, the findings of the data collected from 261 subjects are as follows: 1.Among the 7 factors of the spatical image, “the lobby’s ambience” was most satisfied. 2.Among the 3 factors of the service quality, “service quality / hardware equipment” was most satisfied. 3.There were apparent correlations between factors of spatial image, service quality and customer loyalty. 4.Due to different character and behavioral factors of club members, spatial image, service quality and loyalty showed significant variance. The six predicative variables for loyalty of club members are “service quality / software service,” “lobby ambience,” “sauna area’s ambience,” “food & beverages services,” “restaurant design style,” and “education level (min. high school education).” These six factors combined constitute a total explained variance of 35.9%. Of the six factors, “service quality / software service,” “lobby ambience,” and “sauna area’s ambience” accounted for 92.7% of the total explained variance. It is the hope that the findings of this study can contribute to better space planning and management styles in the future by the service providers in the industry and interior designers.
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Lin, Ju-wei, and 林如偉. "The Study on Key Influential Factor on Customer's Lifetime Value Prediction- A case study of Gold's Gym Health & Fitness Club." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/34440691404945313485.
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碩士南華大學
旅遊事業管理學研究所
94
Due to the technology change with each passing day and information processing develop rapidly, the enterprises have apparent progress in obtaining, storing, and integrating their customers. Consequently, the rise of Customer Relationship Management becomes an important issue of business administration. The enterprises zealously want to realize their own clients so that they are able to provide them exclusive products and service. As to the business, the exclusive customer service will increase the cost. That is, to analyze your customers’ preference will lead to add more expense in visible and invisible parts. Formerly the businesses treated all their customers alike as their operation position. According to marketing rule 80/20, 80 percent of profits the businesses acquire are from the main 20 percent customers of theirs. To be aimed at this situation, the businesses are supposed to pay more budgets and give better service for the primary customers. For this reason, the businesses need a systemized way to distinguish their customers. With different profit-making customers, the businesses should have different marketing budget and ways to cope with them. Therefore, if the businesses want to operate their marketing budget efficiently, they have to trace back to how many profits the customers can make to the businesses. Hence, to figure out and analyze the customers'' lifetime values are important targets of the businesses''. The study uses Gold''s Gym Health & Fitness Club as an object to probe into the cause of the members''characters, participatory behaviors and motives, convenience, quality of service, the obstruction of the business'' image, and the mode of members through poll and to do a study of lifetime value of customers by using Distinction Analysis and Artificial Neural Network Furthermore, we can find out the important variable of forecast factor and compare it with the forecast of customer''s lifetime value. The main point is to compare the accuracy of differentiability and of the rate of practical test. The result of the study will be as a reference of Gold''s Gym Health & Fitness Club.
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Šulová, Lucie. "Komunikační strategie Pure Jatomi Fitness Platinum pro rok 2014." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-326621.
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COMMUNICATION STRATEGY PURE PLATINUM FITNESS JATOMI 2014 Objectives: The main objective of this work is to design a communication strategy for the platinum club Pure Platinum Fitness Jatomi for the year 2014. This proposal is based on current applied communication strategies. It is focused on acquiring new customers and communication with existing members, also provides suggestions how to develop cooperation with existing partners. Methods: As the methods were used interview and analysis of documents. Interview method was used in the realization of several interviews with the general manager of the fitness club. Analysis of documents was applied in the preparation of advertising material obtained from the fitness club. Results: The proposal of communication strategy for platinum club Pure Platinum Fitness Jatomi for the year 2014 was based. The proposal brings new ideas, how to acquire new members and shows the possible means leading to the improvement of communication with existing members. It proposes a new modern communication channels that the company could use and invents events for members, through which it is possible to build a relationship that can strengthen loyalty of the members to the club. Keywords: marketing strategy, communication strategy, marketing mix, marketing objectives,...
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Lin, Chia-hao, and 林家豪. "The Study on Customer's Lifestyle Values Prediction Model By Useing Neural Network-- A case study of Gold's Gym Health & Fitness Club." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/55447486208076813928.
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碩士南華大學
旅遊事業管理學研究所
94
As a result of urbanization and the development of technology, citizens feel the pressure of working or life. In order to relieve stress and be health, they are attracted to .healthy clubs. Customer relationship management is importance in healthy clubs result from member system. Therefore, healthy clubs focus on the quality of equipments and service to satisfy consumers and benefit earning. There are two subjects in marketing of organizations: first, how to maintain the relationship with consumers. Second , how to attract new consumers. According to The One to One Future：Building Relationships with One Customer at A Time written by Don Peppers and Martha Rogers indicates that to find a new consumer is five times of cost of maintaining consumers. In addition, most organizations lose 25% of consumers every year. However, if firms lessen 5% of defection rate, the earning will raise 100%. In recent years, the marketing based on database may be developed due to neural network. Hence, this study attempts to examine the kinds of consumers. This study uses case study and select Gold’s Gym Health & Fitness Club as an example result form the close relationship between sport industry and consumers. The examinations of the kinds of consumers, amount of consumption, and how long they participate in the club prediction model by using discriminant analysis, neural network analysis to fine anticipative variables. Further analysis compares the differentiation rate of the three examinations to fine the variables with high differentiation rate. The results will contribute to Gold’s Gym Health & Fitness Club and provide the kinds and lifetime value of consumers.
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Huang, Yao-hung, and 黃耀鋐. "A Study on Relationships between Participating Motivation, Participating Behavior, Customer Satisfaction, and Brand Loyalty on Health and Fitness Club Members in Taichung City." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/37884691847595921178.
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碩士大葉大學
運動事業管理學系
94
ABSTRACT The goal of this research is to analyze the motivations of Taichung Health and Fitness Club members’ participation, their participating behavior, the customer satisfaction level and brand loyalty, and to further analyze the relationships between participating motivations and participating behavior, participating behavior and the customer satisfaction level, participating behavior and brand loyalty. Lastly, to make a comparison of their participation reasons, their behavior, the customer satisfaction level and brand loyalty between male and female members. There were 398 valid returns from 450 Taichung Health and Fitness Club members. After description statistics, individual sample examinations and Pearson Correlation analysis, the following conclusions were obtained: 1. The number of non-lifetime members in Taichung Health and Fitness Club is much higher than lifetime members; the most frequently used by club members are “cardiovascular facility” and “group class”; majority of members come to club from “their homes”; majority of members come to club “by himself/herself”. 2. The motivations of participation are “Knowledge Demand”, “Social Demand”, “Achievement Demand” and “Health Demand”. The highest rank is “Health Demand” at 4.21, followed by “Achievement Demand” at 3.64, “Social Demand” at 3.43 and “Knowledge Demand” at 3.16. 3. As for behavior aspect, the highest frequency of member usage is two visits per week. The visits will last for 1 – 2 hours at most. The highest visiting time interval is between 18.00 – 21.00. 4. The overall customer satisfaction level is at 3.54. As for “Service Attitude” for members, it is about 3.89. “Facilities and Curriculum” is at 3.77, “Convenience” at 3.66, “Price and Promotion” at 3.15 and “Image and Atmosphere” at 3.45. The highest rank is “Service Attitude” while the lowest is “Price and Promotion”. 5. The overall brand loyalty for club members is at 3.38, if being asked this question “Will you recommend this health club to your relatives or friends?”. 220 members chose “Certainly” and “Yes” at 55.3%. As for “If your membership has expired, will you renew your membership?”, 193 selected “Very Willing” and “Willing” at 48.5%. The brand loyalty level is not high, it is somewhat slight low. 6. Taichung Health and Fitness Club members’ participation in reason and behavior (r=.185), participation in customer satisfaction level (r=.215) and participation in brand loyalty (r= .287) reveals the relational existence. 7. The participation reasons, behavior, the customer satisfaction level and brand loyalty between male and female members does not reveal much difference. (p＞.05) Keywords: Health and Fitness Club, Participating Motivation, Participating Behavior, Customer Satisfaction, Brand Loyalty
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Yu, Chun-Chao, and 游春昭. "The Research on the Competitive Advantages and Management Strategies of Health Leisure Industry in Small and Medium-sized Gymnasiums-A Case Study of Anytime Fitness Club." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/d5va9c.
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碩士國立中山大學
高階經營碩士班
106
As a senior health and leisure business manager. I realize that this industry has gradually reached the bottleneck in its operation management. In recent years, we have witness the quick expansion of large scale gyms, yet failures in investment, operation and management often occur. Therefore I began to wonder whether opening large scale gyms is a right choice in Taiwan market. Perhaps small and delicate gyms may undergo a more sustainable development. In 2015, Anytime Fitness, American chain fitness brand, was launched in Taiwan. With a small and medium-sized business strategy, Anytime Fitness opened more than 10 branches within one year. With the franchising mode, the site are within the community, and their business operation seem to be steady. This study analyzes the operating model and profitability of the small and medium-sized gym "Anytime Fitness Club Case Study". We compare it to the current management of different types of gyms in domestic market. The theories employed in this research include Porter’s five forces framework, business model canvas, and STP marketing strategy analysis. We conduct this research by interviewing managers or business operators at different levels in the industry to identify the advantages and disadvantages of the various business models. We hope the research results shed the light on future profit points and the future direction of the development in the fitness industry. Through the study and analysis of the case, we summarize the key success factors of the healthy and leisure service operation and propose management model of feasibility and adaptability. We also identify, potential bottlenecks and possible future directions of the current health and leisure industry. Our research provide the reference for the operator and investor in the fitness industry when it comes to making decisions in management and promotion in the future.
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Mendes, José Ricardo Gameiro. "Avaliação do desempenho nos health clubs através do Balanced Scorecard : estudo de caso do Holmes Place de Coimbra." Master's thesis, 2012. http://hdl.handle.net/10400.5/3925.
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Mestrado em Gestão do DesportoO mercado do Fitness tem sido alvo de profundas mudanças pelo seu crescimento acentuado na última década. As empresas que actuam neste sector estão intimamente ligadas à evolução das Tecnologias de Informação e dos Sistemas de Medição do Desempenho, as quais procuram dar resposta às alterações do ambiente interno e externo à organização. Vivemos na era da informação, como tal, o Capital Intelectual representa o activo mais importante no seio das empresas, conceito que é representado pelas pessoas que nelas trabalham. De forma a garantir a vantagem competitiva nos Health Clubs, os gestores de topo devem envolver todos os colaboradores na estratégia empresarial para atingirem um objectivo comum: a estabilidade financeira. A metodologia que evidenciamos neste estudo de caso no Holmes Place de Coimbra, o Balanced Scorecard, fornece soluções enquanto ferramenta de apoio à gestão estratégica e sistema de monitorização em tempo real dos indicadores de performance dos colaboradores, através do BSCP, bem como dos objectivos dos departamentos e do clube.
The fitness market has undergone profound changes for its strong growth seen in the last decade. Companies operating in this sector are closely linked to the evolution of Information Systems and Performance Measurement seeking to respond to environmental changes inside and outside the organization. We live in an information age, as such, the intellectual capital is the most important asset within companies, a concept that is represented by people who work in them. In order to ensure competitive advantage in the Health Clubs, top managers must involve all employees in the business strategy to achieve a common goal: financial stability. The methodology that we evidence in this case study at Holmes Place de Coimbra, the Balanced Scorecard, provides solutions as a tool to support strategic management system and real time monitoring of performance indicators of employees through the PBSC as well as the objectives of departments and the club.
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Neves, Inês Tomás Francisco das. "Sensory marketing in health clubs: Importance of the senses in acquisition, retention and cancellation of memberships." Master's thesis, 2019. http://hdl.handle.net/10071/19425.
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The number of health clubs in Portugal have been growing over the years. However, this growth leads to more market competition and less opportunities to differentiate the services provided.
The sensorial marketing has increasingly been used in services to create a different experience for consumers. Here, we present a marketing strategy to determine if a sensorial approach can be relevant in the acquisition, retention and cancelation of memberships in health clubs.
To accomplish this objective two research strategies were carried out, one focused on the concepts from relevant literature and another one on empirical research, through quantitative method, questionnaire.
From the empirical research, three groups of respondents depending on the health club situation were formed – are enrolled, were enrolled but are not anymore and never been enrolled.
Our findings suggested that senses’ relevancy is correlated with age but not with gender. Moreover, and according to respondents who are enrolled, senses are not statically related to the frequency of members go to the health club, as well as, not being a cancellation factor.
Regarding respondent’s opinion about senses, smell and touch are the most and least important ones for consumers in health clubs, respectively. Furthermore, and regardless the group, not smelling from sweat and smelling from sweat are the stimuli that positively and negatively influence respondent’s perception of health clubs, respectively.
Overall the results show that this strategy could positively influence the perception and experience in the health club but is not a decisive factor to choose.O número de health clubs em Portugal tem aumentado nos últimos anos. Este crescimento leva a uma maior competitividade no mercado e menos oportunidades para diferenciar o serviço prestado. O marketing sensorial tem sido cada vez mais utilizado em serviços, para criar uma experiência diferente para os consumidores. Através da pesquisa desenvolvida e recolha de informação, propomos uma estratégia de marketing para determinar o grau de relevância de uma abordagem sensorial na aquisição, retenção e cancelamento de inscrições em health clubs. Para tal, duas abordagens de pesquisa, uma focada em conceitos pertinentes da literatura, outra numa pesquisa empírica, através de método quantitativo, questionário. Do estudo empírico, três grupos de respondentes foram formados, dependendo da situação no health club – está inscrito, já esteve inscrito e nunca esteve. As principais conclusões sugerem que a relevância dos sentidos está correlacionada com a idade, mas não com o sexo do respondente. Além disso, de acordo com os que estão inscritos, estatisticamente não existe uma relação entre os sentidos e a frequência com que frequenta o health club, não influenciando um eventual cancelamento. Em relação à opinião sobre os sentidos, o olfato e o tato são considerados respetivamente o mais e o menos importante. Além disso, independentemente do grupo, não cheirar a suor e o cheiro a suor, são os estímulos que influenciam positiva e negativamente a perceção dos respondentes. Concluindo, os resultados mostram que esta estratégia pode influenciar positivamente a perceção e a experiência no health club, não sendo, contudo, um fator decisório.
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Virkutyté, Aisté. "The importance of sustaining a balance between new and loyal customers : the case of all fitting." Master's thesis, 2016. http://hdl.handle.net/10400.14/20554.
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The purpose of the study is to understand how a women-only gym can keep a balanced focus between acquiring new customers and creating customer loyalty among existing ones.
The case study focuses on All Fitting, a women-only gym in Lisbon, Portugal. It provides a selection of group fitness activities for its members. For convenience of the clients they are also aiming to consolidate different services under one roof, hence, in addition to practicing sports the clients can also use aesthetics services, nutritionist, and hairdresser.
In order to address the problem statement and answer the research questions, a literature review is provided for theoretic background. Then a thorough background of All Fitting is provided, including its activities, customers, and competitors. A market research is conducted between both current clients, to assess the drivers for satisfaction and loyalty, and prospective clients, to understand what All Fitting could do to attract new customers more effectively.
The findings show that customer retention is rather problematic at All Fitting, even if customers express high satisfaction with the gym and have high intentions to stay as a client. As for prospective clients, current strategy could be made more effective, especially by leveraging on referral marketing. A set of recommendations is provided concerning both customer groups.O objectivo deste estudo é perceber como é que um ginásio que acolhe apenas mulheres como clientes pode equilibrar a aquisição de novos clientes com a retenção e criação de lealdade das clientes já existentes. O caso de estudo baseia-se no ginásio de mulheres All Fitting, em Lisboa, Portugal, que oferece uma seleção variada de atividades desportivas para os seus membros. Adicionalmente, numa óptica de conveniência, oferece vários outros serviços no mesmo espaço, assim como serviços de estética, nutricionista e cabeleireiro. Uma Revisão de Literatura foi feita para abordar o dilema e as questões de pesquisa, bem como para recolher conhecimentos teóricos. É dada também uma visão global do All Fitting e das suas actividades, clientes e concorrentes. Adicionalmente, foi feito um estudo de mercado a actuais e potenciais clientes para perceber quais os principais factores que levam à satisfação de lealdade de clientes e, que medidas tomar para adquirir atrair novos cliente eficazmente. Os resultados do estudo indicam que a retenção de clientes é bastante problemática, mesmo que os clientes expressem grande satisfação com o ginásio e tenham intenções de permanecer como clientes. Em relação a potenciais clientes, a estratégia atual podia ser mais eficaz, especialmente através da alavancagem de marketing por recomendação. Um conjunto de recomendações é fornecida para ambos os grupos de clientes.
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Ribeiro, Diana Maria Ataíde. "Gestão do Fitness. Estágio Profissionalizante realizado na Solinca Health & Fitness Clubs - Solinca do Dragão." Dissertação, 2013. https://repositorio-aberto.up.pt/handle/10216/74411.
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Ribeiro, Diana Maria Ataíde. "Gestão do Fitness. Estágio Profissionalizante realizado na Solinca Health & Fitness Clubs - Solinca do Dragão." Master's thesis, 2013. https://repositorio-aberto.up.pt/handle/10216/74411.
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