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Rajagopal, Dr. "Architecting MexGro: introducing online experience for shopping ethnic products." Emerald Emerging Markets Case Studies 3, no. 5 (November 14, 2013): 1–11. http://dx.doi.org/10.1108/eemcs-10-2013-0196.
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Subject area Marketing plan; virtual shopping; consumer behavior. Study level/applicability Undergraduate. Case overview This case discusses the e-commerce plan of new online grocery company in Mexico, MexGro, which is planning to emerge as low-cost outlet as compared to the brick-and-mortar establishments in the market. MexGro is an online grocer with a round-the-clock call center to process phone-based orders and to provide customer support. The grocery online company is aimed at setting up a virtual grocery shop by the name of MexGro S.A de C.V to serve cross-cultural products to the Hispanic and Asian communities in Mexico. The MexGro, being a virtual shop, need not pay for checkout clerks; display cases, or parking lots, online grocers can drop prices below those of retail stores and remain profitable. This case explores online consumer-shopping behavior, the economics of online and offline grocery distribution, and the challenges of uniting a pure information business with a mundane package delivery service. Expected learning outcomes This case may be discussed towards learning developing effective online marketing planning strategy for the niche markets. The specific learning objectives of the case are: to analyze the virtual marketing planning constituents for developing customer-centric marketing within a niche and explore the possibilities of sustainable business growth to encourage strategic thinking towards developing online marketing plan and develop effective communications among the consumers and to address the critical online planning issues, such as what are the prospects for grocery shopping on the internet. The case allows students to grapple with the strategic and tactical decisions on planning for the online marketing companies. Students will also become familiar with key questions/issues raised by the various executives of the company in formulating the online marketing plan for ethnic grocery in a niche business environment: the case challenges students to think about how online grocer creates the most value for customers and how grocer will likely be able to overcome the competition from the brick-and-mortar grocers. Should Wal-Mart be aggressive in launching its grocery brand? The case raises issues to debate on how the organizational and system decisions are faced by managers in developing a virtual shopping culture in Mexico as the company has the goal to move among more efficient competitors in the supermarket industry, and How the online marketing plan can be implemented within a niche. This case study would take students through the rise of a private brand to the strategies of its sustainability in the competitive marketplace. This case illustrates the importance of using new variables in developing an effective marketing plan when companies reinforce their products in the niche markets. The discussion in the case allows students an opportunity to evaluate online marketing planning and their brands in a niche as well as in a competitive marketplace. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Jiao, Junfeng, Anne Vernez Moudon, and Adam Drewnowski. "Grocery Shopping." Transportation Research Record: Journal of the Transportation Research Board 2230, no. 1 (January 2011): 85–95. http://dx.doi.org/10.3141/2230-10.
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Mohd Johan, Mohd Remie, Shao Zhucheng, Kelly Lim Qiao Ling, and Nursyamilah Annuar. "Influencing Consumers’ Trust in Online Grocery Shopping: A Survey Among Malaysian." Jurnal Intelek 17, no. 1 (January 30, 2022): 128. http://dx.doi.org/10.24191/ji.v17i1.15917.
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In Malaysia, online grocery shopping is an emerging field where consumer trust has become a key factor affecting its growth and prosperity. Although grocery shopping does not account for a significant share of total consumer spending, it plays an irreplaceable role due to its unique characteristics of perishability and variability, which makes it relevant to consumers' quality of life. This article aims to explore false advertising, quality issues, logistics and reputation in relation to consumer trust in grocery shopping, using non-probability sampling research techniques in 390 questionnaires from consumers aged between 18 and 45. This article finds that false advertising and logistics have little direct association with consumer trust, while quality issues and reputation have a positive impact on consumer trust in online grocery shopping. Our study fills a gap in this area at this stage. And makes further recommendations to the government, online shopping platforms and grocers, so as to strengthen their regulation, purify the business activities in the market and promote the growth and prosperity of online grocery shopping in Malaysia in light of this research finding.
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Seo, Jung-Im. "An Empirical Investigation of Online Grocery Shopping Behaviors Based on Different Generations." International Journal of Business and Management 19, no. 1 (January 19, 2024): 185. http://dx.doi.org/10.5539/ijbm.v19n1p185.
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The Coronavirus 19 (COVID-19) pandemic has significantly impacted on consumers’ grocery shopping habits and lifestyles. Online grocery shopping is one of the promising ways to have little contact as well as increase convenience. For this reason, the sales and revenues of online grocery shopping have been dramatically increasing during the pandemic. The purpose of this study to explore online grocery shopping behaviors of different generations and their shopping intentions toward online grocery shopping during and after the pandemic. Data were collected from Amazon Mechanical Turk (MTurk) and Southeast region in U.S.A with convenience sample. All Generations know that online grocery shopping is a very useful and pleasure shopping method to purchase foods during the pandemic, but only two Generations (Y and X) plan to keep their online grocery shopping services after the pandemic. Amazon Fresh and Walmart.Com are the popular online applications for online grocery shopping among Generation Z, Y, and X. On the other hand, Baby Boomers believe that grocery shopping through the internet is not easy, and they had a hard time to find grocery items on the website. Generation Z and Baby Boomers prefer to shop their grocery items at the off-line grocery stores after the pandemic.
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Yavas, Ugur. "Deliberation in Grocery Shopping:." Marketing Intelligence & Planning 12, no. 2 (March 1994): 32–37. http://dx.doi.org/10.1108/02634509410057473.
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Chapman-Novakofski, Karen. "Let’s Go Grocery Shopping!" Journal of Nutrition Education and Behavior 45, no. 4 (July 2013): 287. http://dx.doi.org/10.1016/j.jneb.2013.05.004.
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Tang, Jiaxuan. "Impact of the Pandemic on Online Grocery Delivery: Taking Instacart Company as an Example." Advances in Economics, Management and Political Sciences 17, no. 1 (September 13, 2023): 261–65. http://dx.doi.org/10.54254/2754-1169/17/20231107.
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The Pandemic has had an unprecedented impact on online grocery shopping; the worldwide lockdown has made online grocery shopping a rigid demand for citizens. During the global pandemic, many online grocery shopping companies grew up rapidly to the enormous demand. Especially Instacart, the most developed company in online grocery shopping, gained huge success in late 2019. This article analyzes Instacart's strengths, such as the three algorithms, its weaknesses, and how it can grow sustainably after Covid-19.
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Whaley, Jeremy, Songyee Hur, and Youn-Kyung Kim. "Grocery Shopping Channels: Segmentation by Gender and Age Group." Journal of Business Theory and Practice 7, no. 3 (September 3, 2019): p124. http://dx.doi.org/10.22158/jbtp.v7n3p124.
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Grocery shopping via online and multi-channel (using both physical stores and online) has been increasing. Although physical stores still serve a dominant format for grocery shopping, the research examining consumption patterns across grocery channels fails to show this wave of increasing online or multi-channel grocery shopping. Using a secondary data set of 7212 grocery shoppers, we used corresponding analysis to identify grocery shopper segments based on gender and age group that were associated with specific channels (physical store, online, and multi-channel), and GLM to examine consumption patterns across the segments. We offer both theoretical and practical implications for grocery marketers.
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Småros, Johanna, Jan Holmström, and Vesa Kämäräinen. "New Service Opportunities in the E‐grocery Business." International Journal of Logistics Management 11, no. 1 (January 1, 2000): 61–74. http://dx.doi.org/10.1108/09574090010806065.
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Currently, efforts in the e‐grocery business focus on improving the purchase transaction and physical distribution of goods. However, simply improving ordering and fulfillment does not make e‐grocery shopping a viable competitor to the current supermarket business model. To become a profitable growth business, the e‐grocers have to offer their customers more value. It is not enough to offer customers a range of physical products. A range of new meaningful services is also needed. This article investigates how such new, breakthrough services can be developed. A framework for systematically examining customer demand and identifying corresponding services is presented. The importance of the e‐grocer being able to offer the right mix of services to meet the customers' individual and changing needs is demonstrated. Concrete examples of both new services and a service mix are described.
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Kamble, Ashish, Maaj Bairagdar, Vaibhav Jadhav, and D. A. Bhosale. "Online Grocery Shop." International Journal for Research in Applied Science and Engineering Technology 10, no. 5 (May 31, 2022): 695–98. http://dx.doi.org/10.22214/ijraset.2022.41919.
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Abstract: Online shopping has been known as a rapidly growing business, and although online grocery shopping has not followed these same growth patterns in the past, it is now being recognized for its potential. As such, the focus of previous online shopping research has seldom encompassed this specific retail market, with the existing studies focusing essentially on consumers’ motivations and attitudes, rather than how consumers actually shop for groceries online. Therefore, this dissertation has the objective of uncovering some of the details of consumer decision making processes for this specific online retail market, details which can help further both academic research and managerial knowledge. The general consumer decision making process is characterized by a pre-decisional, a decisional and a post-decisional phase. All of which were addressed in an exploratory fashion, through a mixed methods strategy which combined both quantitative and qualitative methods of data collection. One of the main results obtained through this study is the complementarity of retail channels - as it was found that online grocery shopping serves essentially for major shopping trips, being complemented with smaller trips to traditional stores. Keywords: Xampp Server- Version 8.0.11 size 671bytes, HTML, CSS, JavaScript, PHP- Version:-7.3.21, MySQL- Version:- 8.0.13, QR Code
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Jensen, Kimberly L., Jackie Yenerall, Xuqi Chen, and T. Edward Yu. "US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic." Journal of Agricultural and Applied Economics 53, no. 3 (August 2021): 416–34. http://dx.doi.org/10.1017/aae.2021.15.
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AbstractA study of 1,558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model estimates showed influences on online shopping likelihood and frequency included demographics, employment, and prior online shopping. Illness concerns increased likelihood, while food shortage concerns increased frequency of online shopping. A multinomial probit suggested 58 percent respondents planned to continue online grocery shopping regardless of pandemic conditions.
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Bauerová, Radka, and Martin Klepek. "Technology Acceptance as a Determinant of Online Grocery Shopping Adoption." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, no. 3 (2018): 737–46. http://dx.doi.org/10.11118/actaun201866030737.
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Online grocery shopping plays an important role in the current online market as the most evolving online shopping category. Despite that, consumers adopt this way of shopping quite differently across European countries. To explain such a difference, the Technology acceptance model (TAM) can be used for better understanding consumer behaviour toward habitual online shopping. This paper goes beyond and applies TAM in online grocery area based on the assumption that customers view online grocery shopping as an interaction with system respectively web page interface. The aim of the paper is to explain consumer behaviour in the domain of online grocery shopping. Structural equation modelling was chosen to determine factors influencing online grocery shopping and moreover, to find positive relationships between them. The online quantitative questionnaire was given to 480 respondents. Analysis showed a positive relationship between Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Behavioural Intention (BI). The final scheme has characteristics of simple path model with a sequence of latent constructs where PEOU has a positive effect on PU and PU consequently effects BI. Perceived Usefulness of online grocery shopping have a direct effect on Intention to buy, therefore plays a crucial role in awakening the interest in buying food online.
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Arora, Divya, and Sudipta Sen Gupta. "A Study about Consumer Attitude towards Online Grocery Stores." Gyan Management Journal 16, no. 2 (August 10, 2022): 10–19. http://dx.doi.org/10.48165/gmj.2022.16.2.2.
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Online grocery shopping has grown rapidly over the past few years. The purpose of this research is able to identify the concept of online grocery stores and to understand how the consumer feels about purchasing groceries from these online stores, also this paper is about determining the elements that might encourage or oppose consumers to purchase groceries from online stores. Basically, how consumers perceive online grocery stores. The findings would emphasize consumer attitudes towards online grocery stores and how online grocery shopping changes consumer behaviour and shopping pattern.
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Rekhate, Vaishnavi. "Current Trends in Online Grocery Shopping." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (April 9, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem30319.
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The convenience and accessibility of online shopping have revolutionized the retail industry, with online grocery shopping experiencing significant growth in recent years. This research paper explores the current trends in online grocery shopping, focusing on key factors driving its popularity and the challenges it faces. By analyzing consumer behavior, technological advancements, and market dynamics, this study aims to provide valuable insights into the evolving landscape of e-commerce within the grocery sector. The research delves into the shifting preferences of consumers towards online grocery shopping, emphasizing the convenience, time-saving benefits, and extensive product range offered by digital platforms. Furthermore, it examines the impact of changing lifestyles, especially in urban areas, on the rising demand for online grocery services. The study also addresses the crucial role of data analytics and AI-driven technologies in enhancing the customer experience and optimizing supply chain management for online grocery retailers. Moreover, the paper investigates the challenges associated with online grocery shopping, including issues related to delivery logistics, product quality, and customer satisfaction. It discusses strategies adopted by online retailers to overcome these challenges and build trust among consumers. Additionally, the research highlights the competitive landscape of the online grocery market, analyzing the strategies employed by key players to stay ahead in this rapidly evolving industry.
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Monoarfa, Terrylina A., Ujang Sumarwan, Arif I. Suroso, and Ririn Wulandari. "Switch or Stay? Applying a Push–Pull–Mooring Framework to Evaluate Behavior in E-Grocery Shopping." Sustainability 15, no. 7 (March 30, 2023): 6018. http://dx.doi.org/10.3390/su15076018.
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This study investigates the antecedents of the intention to switch to e-grocery shopping during the COVID-19 pandemic, which is critical in recommending that e-grocery shopping service providers improve their competitiveness by responding to customer expectations. This study proposes a push–pull–mooring framework to describe the influence of dissatisfaction on the physical market, the attractiveness of e-grocery, and switching costs as factors that drive switching intentions. This study surveyed 252 Indonesians aware of the existence of an e-grocery mobile application, and applied structural equation modeling as an analytical method to explain causal relationships between variables thought to influence switching intentions to e-grocery shopping. The results showed that the attractiveness of e-grocery had a significant effect on switching intention. Likewise, switching costs ultimately drive customer intention to switch to e-grocery shopping. However, dissatisfaction is not a driving factor directly affecting switching costs and intentions. Finally, e-grocery services cannot replace the local tradition of Indonesian people who prefer to shop for groceries in physical markets. Nevertheless, these findings provide theoretical and practical contributions to retail grocery businesses that have integrated conventional and digital services as a future strategy that drives business sustainability.
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Eileen and Kendra Fowler. "Changes in Grocery Shopping Attitudes and Behaviors." Journal of Family & Consumer Sciences 115, no. 3 (September 1, 2023): 39–40. http://dx.doi.org/10.14307/jfcs115.3.39.
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Bridges and Fowler (2022) collected survey data regarding grocery shopping attitudes and behaviors prior to the beginning of the COVID-19 pandemic, and followed up by collecting similar data during the pandemic. This allowed for comparisons of grocery shopping habits before and during COVID-19; in addition, survey respondents were asked how they anticipated they would readjust their grocery shopping practices following the pandemic.
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Hagberg, Johan, and Ulrika Holmberg. "Travel modes in grocery shopping." International Journal of Retail & Distribution Management 45, no. 9 (September 11, 2017): 991–1010. http://dx.doi.org/10.1108/ijrdm-08-2016-0134.
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Purpose Although the movement of goods by consumers represents a large proportion of the economic and environmental impact of the distribution chain, this topic has been insufficiently explored in the retailing literature. The purpose of this paper is to contribute to the understanding of shopping travel-mode choice in the context of grocery shopping. Design/methodology/approach The paper presents findings from a Swedish national survey of 1,694 respondents that included questions regarding travel-mode choices and consumer characteristics, mobility conditions, shopping behaviours and environmental interests and engagements. Findings This paper shows how travel modes interrelate and how various consumer characteristics, shopping behaviours, mobility conditions and environmental interests and engagements relate to and affect travel-mode choice in grocery shopping. General travel patterns and distance to store are shown to be the most important factors in explaining the mode of transport for grocery shopping. Originality/value This paper presents data from a national representative survey and provides novel analyses of travel-mode choices in grocery shopping and the interrelationships among those choices, in addition to the interrelationship between travel-mode choice and the use of home delivery. This paper contributes to a further understanding of consumer mobility in the context of grocery shopping.
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Charoenpoom, Suppara, Sathapath Kilaso, and Kathaleeya Chanda. "THE QUALITY AND MANAGEMENT DEVELOPMENT FOR TRADITIONAL GROCERY STORES IN DUSIT DISTRICT, BANGKOK." EUrASEANs: journal on global socio-economic dynamics, no. 3(16) (June 25, 2019): 54–61. http://dx.doi.org/10.35678/2539-5645.3(16).2019.54-61.
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The objectives of this research were: 1) to survey the level of consumers’ awareness on traditional grocery stores in Dusit District, Bangkok, based on location, service quality , risk, shopping enjoyment, value for money, shopping satisfaction and future shopping intention; 2) to survey the influences of factors including: location, service quality, risk, shopping enjoyment, value for money and shopping satisfaction on future shopping intention of the consumers of the traditional grocery stores in Dusit District, Bangkok. Quantitative and qualitative analyses are used in this research. The quantitative sample comprises of 400 consumers in Dusit District, Bangkok, to whom questionnaires were distributed. In-depth interviews were also conducted with five owners of traditional grocery stores in the same area. In analyzing data of this study, both multiple regression analysis and SPSS for windows were employed.
According to the results of this research, it was found that consumers have moderate level of awareness on location, service quality, risk, shopping enjoyment, value for money, shopping satisfaction and future shopping intention. The factors including value for money, shopping enjoyment and the risk strongly influence on shopping satisfaction and the shopping satisfaction influences on the future shopping intention. This research also indicates that the factor on shopping enjoyment mostly stems from the consumers organize activities together at traditional grocery stores.
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Dak, Ahmad Yusri, Saadiah Yahya, and Nik Mariza Nik Abdull Malik. "Grocery shopping assistant for visually impaired." Social and Management Research Journal 5, no. 1 (June 2, 2008): 49. http://dx.doi.org/10.24191/smrj.v5i1.5145.
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Providing a great shopping experience to shoppers is the most competitive strategy taken by every grocery owners. They are striving to satisfy the growing demands of todays savvy shoppers. Unfortunately, most ofthe grocery owner is not actively pursuing a solution to create an independent shopping environment to their customers who are blind and visually impaired people. The information printed at the grocery items make shopping independently impossible for the blind and very difficult for visually impaired people. This sensory capability limits their shopping activities in identifying items at the grocery store. There are many kinds of grocery items that can be identified by the means of touch or smell such as vegetables and fruits, but it is a challenging effort to differentiate packaged items. Therefore, blind shoppers must rely on assistance from sighted individual or grocery store employee to help them in getting the exact items which may be burdening and a waste oftheir time. This situation will restrict the independence movement ofthe blind shoppers. The Grocery Shopping Assistant was created to assist the blind in identifying grocery items during shopping using Radio-frequency Identification (RFlD) and text to speech technology. The blind only need to touch the RFID tag attached at the grocery item to the RFID scanner. The necessary product information regarding the item will be extracted from the database based on the primary key. This text-based information will be converted into a voice based and push to the user s hand phone via Bluetooth technology. The implementation of this system allows blind people to shop as efficiently and safely as anyone else without having to rely on anyone. This study also investigates user satisfaction of the system. The result exhibits that the users are very impressive with the shopping independence that this system can offer them.
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S, Dhivya. "Grocery Shop Application." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 03 (March 23, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem29353.
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The grocery shop app is a user-friendly mobile application designed to streamline the grocery shopping experience. With a clean and intuitive interface, users can easily browse a wide selection of products, add items to their virtual cart, and conveniently place orders for home delivery or in-store pickup. The app features personalized recommendations based on past purchases, real-time inventory updates, and a robust search function for efficient product discovery. Users can create and manage shopping lists, take advantage of exclusive deals and discounts, and enjoy a seamless checkout process with various payment options. The app aims to enhance the overall convenience and efficiency of grocery shopping, providing users with a modern and hassle-free way to meet their daily food and household needs. KEYWORDS - Fresh,Convenient, Variety, Quality, Affordable, Fresh produce, Organic options,Dairy products, Household essentials
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Rummo, Pasquale E., Christina A. Roberto, Lorna E. Thorpe, Andrea B. Troxel, and Brian Elbel. "Age-Specific Differences in Online Grocery Shopping Behaviors and Attitudes among Adults with Low Income in the United States in 2021." Nutrients 14, no. 20 (October 21, 2022): 4427. http://dx.doi.org/10.3390/nu14204427.
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Background: Online grocery shopping has surged in popularity, but we know little about online grocery shopping behaviors and attitudes of adults with low income, including differences by age. Methods: From October to November 2021, we used a survey research firm to recruit a convenience sample of adults who have ever received Supplemental Nutrition Assistance Program (SNAP) benefits (n = 3526). Participants completed an online survey designed to assess diet and online food shopping behaviors. Using logistic regression, we examined the relationship between participant characteristics, including age, and the likelihood of online grocery shopping, and separately examined variation in the reasons for online grocery shopping by age. Results: About 54% of the participants reported shopping online for groceries in the previous 12 months. Odds of online shopping were higher for those aged 18–33 years (OR = 1.95 (95% CI: 1.52, 2.52; p < 0.001)) and 34–44 years (OR = 1.50 (95% CI: 1.19, 1.90; p < 0.001)) than for those aged ≥65 years. Odds were also higher for those who were food insecure and those with income below USD 20,000, higher educational attainment, and higher fruit and vegetable intake. Low prices were the most popular reason for online grocery shopping (57%). Adults aged 18–33 years old had higher odds of reporting low prices as a motivating factor than older adults (OR = 2.34 (95% CI: 1.78, 3.08; p < 0.001)) and lower odds of reporting being discouraged by lack of social interaction (OR = 0.34 (95% CI: 0.25, 0.45; p < 0.001)). Conclusion: Strategies for making online grocery shopping more affordable for adults with lower income may be promising, especially online produce. For older adults, additional support may be needed to make online shopping a suitable replacement for in-store shopping, such as education on technology and combining it with opportunities for social support.
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Galushko, Viktoriya, and Alla Riabchyk. "The demand for online grocery shopping: COVID-induced changes in grocery shopping behavior of Canadian consumers." PLOS ONE 19, no. 2 (February 8, 2024): e0295538. http://dx.doi.org/10.1371/journal.pone.0295538.
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The COVID-19 pandemic has had a lasting impact on many economies around the globe. One area where significant changes have been documented is consumer behavior. A questionnaire survey was carried out to understand the impact of COVID-19 on grocery purchase behavior of Canadian consumers and evaluate the permanence of these effects. With a focus on online grocery shopping, this work integrates multiple existing theories of consumer behavior to explore the influence of different factors on consumers’ adoption of online mode of grocery shopping during the pandemic and their intentions to continue the use of this mode in the post-pandemic world. A total of more than 600 usable survey responses were analyzed using statistical analysis and a Logit econometrics technique. The results reveal that 72% of the survey participants had to alter their grocery shopping habits as a result of the COVID-19 pandemic; 63% of these consumers claim that the changes that occurred would prevail in the future, with no return to the “pre-COVID normal”. The results also show that the pandemic resulted in significant proliferation of online grocery shopping among Canadian consumers. Further, the findings show that the important factors that explain adoption of online grocery shopping and the shift towards higher reliance on online grocery purchases in the future include the perceived threat of COVID, pre-COVID shopping habits, socio-demographic characteristics, and the variables that capture technological opportunities and abilities.
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Harris, Patricia, Francesca Dall’Olmo Riley, Debra Riley, and Chris Hand. "Online and store patronage: a typology of grocery shoppers." International Journal of Retail & Distribution Management 45, no. 4 (April 10, 2017): 419–45. http://dx.doi.org/10.1108/ijrdm-06-2016-0103.
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Purpose Grounded on approach/avoidance behaviour theory, the purpose of this paper is to develop a typology of grocery shoppers based on the concomitant perceived advantages and disadvantages of shopping online and in store for a single cohort of consumers who buy groceries in both channels. Design/methodology/approach A survey design was employed using a sample of 871 UK shoppers who had purchased groceries online and offline. The survey instrument contained items that measured the perceived advantages and disadvantages of grocery shopping online, and items relating to the perceived advantages and disadvantages of grocery shopping in traditional supermarkets. Items were selected from the extant literature and subjected to content and face validity checks. Cluster analysis was used to develop typologies of online and offline grocery shoppers. The inter-relation between the two typology sets was then examined. Findings The results of the research provide several insights into the characteristics, perceptions and channel patronage preferences of grocery shoppers. In particular, profiling e-grocery shoppers on the basis of their concomitant perceptions of shopping online and in store suggests that the choice of whether to shop online or in store may be driven not by the perceived advantages of one channel vs the other, but by the desire to avoid the greater disadvantages of the alternative. These perceptions differ somewhat between different consumer groups. Originality/value This study makes a noteworthy contribution to the internet and general shopping literature by providing a profile of grocery shoppers based on their concomitant and often conflicting perceived advantages and disadvantages of shopping online and their perceived advantages and disadvantages of shopping in traditional supermarkets. The use of a single cohort of consumers overcomes the bias in previous studies that employ separate cohorts of online and offline shoppers and reveal important insights into the complex perceptions and behaviours of multichannel grocery shoppers.
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Jilcott Pitts, Stephanie B., Shu Wen Ng, Jonathan L. Blitstein, Alison Gustafson, and Mihai Niculescu. "Online grocery shopping: promise and pitfalls for healthier food and beverage purchases." Public Health Nutrition 21, no. 18 (October 19, 2018): 3360–76. http://dx.doi.org/10.1017/s1368980018002409.
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AbstractObjectives(i) To determine the current state of online grocery shopping, including individuals’ motivations for shopping for groceries online and types of foods purchased; and (ii) to identify the potential promise and pitfalls that online grocery shopping may offer in relation to food and beverage purchases.DesignPubMed, ABI/INFORM and Google Scholar were searched to identify published research.SettingTo be included, studies must have been published between 2007 and 2017 in English, based in the USA or Europe (including the UK), and focused on: (i) motivations for online grocery shopping; (ii) the cognitive/psychosocial domain; and (iii) the community or neighbourhood food environment domain.SubjectsOur search yielded twenty-four relevant papers.ResultsFindings indicate that online grocery shopping can be a double-edged sword. While it has the potential to increase healthy choices via reduced unhealthy impulse purchases, nutrition labelling strategies, and as a method to overcome food access limitations among individuals with limited access to a brick-and-mortar store, it also has the potential to increase unhealthy choices due to reasons such as consumers’ hesitance to purchase fresh produce online.ConclusionsAdditional research is needed to determine the most effective ways to positively engage customers to use online grocery shopping to make healthier choices.
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Gustafson, Alison, Rachel Gillespie, Emily DeWitt, Brittany Cox, Brynnan Dunaway, Lindsey Haynes-Maslow, Elizabeth Anderson Steeves, and Angela C. B. Trude. "Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits." International Journal of Environmental Research and Public Health 19, no. 2 (January 13, 2022): 871. http://dx.doi.org/10.3390/ijerph19020871.
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Online grocery shopping has the potential to improve access to food, particularly among low-income households located in urban food deserts and rural communities. The primary aim of this pilot intervention was to test whether a three-armed online grocery trial improved fruit and vegetable (F&V) purchases. Rural and urban adults across seven counties in Kentucky, Maryland, and North Carolina were recruited to participate in an 8-week intervention in fall 2021. A total of 184 adults were enrolled into the following groups: (1) brick-and-mortar “BM” (control participants only received reminders to submit weekly grocery shopping receipts); (2) online-only with no support “O” (participants received weekly reminders to grocery shop online and to submit itemized receipts); and (3) online shopping with intervention nudges “O+I” (participants received nudges three times per week to grocery shop online, meal ideas, recipes, Facebook group support, and weekly reminders to shop online and to submit itemized receipts). On average, reported food spending on F/V by the O+I participants was USD 6.84 more compared to the BM arm. Online shopping with behavioral nudges and nutrition information shows great promise for helping customers in diverse locations to navigate the increasing presence of online grocery shopping platforms and to improve F&V purchases.
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Al Nawayseh, Mohammad, and Wamadeva Balachandran. "Online Grocery Shopping in Developing Countries." International Journal of Social Ecology and Sustainable Development 3, no. 3 (July 2012): 1–14. http://dx.doi.org/10.4018/jsesd.2012070101.
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This study investigated customer willingness towards online grocery shopping in the Jordanian context, chosen as a case of a developing country. It explores the customers’ general attitudes towards buying groceries on the Internet with respect to promoting and inhibiting factors. Online grocery shopping has grown rapidly in developed countries, for the benefit and convenience of customers there. Such services remain in their infancy in developing countries. This study was conducted by formulating hypotheses. These hypotheses were investigated by designing an appropriate questionnaire, and then the collected data was analyzed using SPSS. The data analysis clearly shows that customers’ attitudes are favorable towards online grocery shopping for the long term. Moreover, the majority of respondents agreed with the statements used to identify the promoting factors as well as the inhibiting factors of online grocery shopping.
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Azhar, Kaukab Abid, and Dr Muhammad Adnan Bashir. "Understanding e-Loyalty in Online Grocery Shopping." International Journal of Applied Business and International Management 3, no. 2 (December 20, 2018): 37–56. http://dx.doi.org/10.32535/ijabim.v3i2.158.
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Online grocery stores are becoming more popular than ever. As the number of consumers of online grocery stores increases, understanding e-loyalty in this context is pivotal. Despite its growing importance, e-loyalty in online grocery shopping is a less explored area in expanding e-commerce literature. The purpose of this research is to examine and understand the mediating role of e-satisfaction on e-loyalty in context of online grocery shopping. Predictors (convenience, merchandising, site design, and financial security) identified in Szymanski and Hise’s e-satisfaction model are used to further extend the model by examining their relationship with e-loyalty through mediation from e-satisfaction. The proposed model was tested on a sample of 351 online shoppers through the database of two large online grocery stores in Pakistan. The results were measured through regression analysis. Findings suggest that there is no significant relationship between any of the variables under study. Moreover, the mediating effect of e-satisfaction on e-loyalty was also not found. The results indicate significant contribution in three main areas: provides new insights for understanding e-loyalty, rejects Szymanski and Hise’s e-satisfaction model in the context of online grocery shopping, and validates findings of previous researchers who had suggested distinguish nature of online grocery shopping. Managers need to adopt different strategies for online grocery shopping due to the perishable and variable nature of the products. Some other variables can also be added to the model, such as e-trust and e-service quality, to further validate the research model.
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Vanderlee, Lana, Erin P. Hobin, Christine M. White, and David Hammond. "Grocery Shopping, Dinner Preparation, and Dietary Habits among Adolescents and Young Adults in Canada." Canadian Journal of Dietetic Practice and Research 79, no. 4 (December 1, 2018): 157–63. http://dx.doi.org/10.3148/cjdpr-2018-025.
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Purpose: The current study aimed to characterize grocery shopping and dinner preparation behaviours among young people in Canada and to examine associations with eating habits. Methods: A cross-sectional online survey was conducted with 2008 participants aged 16–24 from across Canada. The survey measured self-reported grocery shopping and dinner preparation behaviours, frequency of eating breakfast and eating meals prepared away from home, frequency of vegetable and fruit intake, and socio-demographic characteristics. Chi-square tests examined differences in proportions; logistic and linear regressions examined dietary habits, including covariates for grocery shopping and dinner preparation and socio-demographics. Results: Overall, 37.3% had helped with grocery shopping in the past week, and 84.3% had participated in dinner preparation at least 1 day in the past week. Engaging in shopping at least once weekly was associated with increased vegetable and fruit consumption only, whereas more frequent engagement in dinner preparation was associated with increased vegetable and fruit consumption, more frequent breakfast consumption, and fewer meals consumed that were prepared away from home (P < 0.001 for all). Conclusions: Increased participation in grocery shopping and dinner preparation were associated with healthier dietary habits. Interventions that increase these behaviours may contribute to improving dietary behaviours among adolescents and young adults.
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Moon, Sangkil, Moon Young Kang, Young Han Bae, and Charles D. Bodkin. "Weather sensitivity analysis on grocery shopping." International Journal of Market Research 60, no. 4 (January 12, 2018): 380–93. http://dx.doi.org/10.1177/1470785317751614.
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Although weather is known to impact consumer behavior and, accordingly, businesses react to weather-influenced consumer behavior, marketing scholars have not examined weather marketing as intensively as its practical importance suggests. To fill this research void, we choose the grocery shopping setting, where weather influences shoppers’ shopping trip incidence and basket size. We theorize that the weather event (i.e., rain, snow, thunder, and fog) decreases both the shopping trip and the basket size. On the shopping trip, however, the negative weather impact is mitigated for less frequent shoppers because such shoppers have a higher basic shopping need than more frequent shoppers. Similarly, in terms of the basket size, store familiarity lessens such a negative weather impact because shoppers in a familiar environment are more comfortable about unfavorable weather. Besides, when sustained bad weather is expected, shoppers may turn proactive in determining when to go shopping. Our empirical application combines rich scanner panel data and daily weather data to explain both shopping trip and basket size simultaneously in the form of a Type 2 Tobit model. Our analysis results support our weather marketing hypotheses.
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Tuneu, Adrià, Elisenda Tarrats, and Núria Arimany-Serrat. "Impact of COVID-19 on online grocery." Intangible Capital 19, no. 4 (September 25, 2023): 475. http://dx.doi.org/10.3926/ic.2244.
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Purpose: The aim of this research is to analyze the academic literature on online grocery shopping to identify a set of variables to assess by means of a validated survey the shopping habits of the population of Catalonia, starting from COVID-19, in a representative sample of the population in the 2020-2021 pandemic period.Design/methodology/approach: The methodology used for this research is qualitative and quantitative, since a validated survey is carried out with a representative sample of the population of Catalonia and subsequently, using a quantitative methodology, the answers of the questionnaire are analyzed using descriptive statistics to interpret the results and reach conclusions.Findings: More people are planning to shop online in the future because of COVID-19 than not people who have shopped online for the first time during the pandemic. Users who have increased their online grocery shopping during the pandemic also intend to use online grocery shopping in the future. Because of COVID-19, the adoption of online grocery shopping has advanced by a few years. However, it must be taken into account that the consumer still perceives risks, such as the fact that many people want to see fresh products before buying them.Originality/value: The most relevant contribution of this work is related to show how online food shopping is for customers and to value the shopping experience in times of pandemic. Thus, the results are intended to contribute to assess online grocery shopping and to detect the customer's perception of this type of shopping.
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Ellison, Brenna, Melissa Ocepek, and Maria Kalaitzandonakes. "U.S. household food acquisition behaviors during the COVID-19 pandemic." PLOS ONE 17, no. 7 (July 14, 2022): e0271522. http://dx.doi.org/10.1371/journal.pone.0271522.
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The COVID-19 pandemic upended how many Americans acquire foods. In this paper, we analyze eight food acquisition activities at different points in the pandemic, which allows us to evaluate how food acquisition changed as case rates changed and vaccine rollouts occurred. We collected data from three nationally representative online samples in September 2020, December 2020, and March 2021. We evaluate changes across time and across demographics using a multivariate probit model. Across time, we find that in-person grocery shopping remained extremely common (over 90%) throughout the pandemic. Food acquisition activities with less in-person contact (e.g., ordering from a meal kit service, online grocery shopping) peaked in December 2020, likely due to the surge in cases during that period. Ordering take-out from a restaurant remained common throughout the pandemic, but indoor dining increased significantly in March 2021 when vaccines were becoming more widely available. Food acquisition activities also varied across consumer groups, particularly indoor and outdoor restaurant dining. Overall our results offer evidence that in-person grocery shopping is a staple food acquisition activity that is unlikely to be changed; however, there is a segment of consumers who complement their in-person grocery shopping with online grocery shopping options. Further, relative to grocery stores, restaurants may be more vulnerable to surges in COVID-19 case rates. We conclude with implications for grocery retailers and restaurants as they continue to navigate operational challenges associated with the COVID-19 pandemic.
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Otaibi, Naif Mutlaq Al, and Kausar Yasmeen. "An Overview of Customer Loyalty, Perceived Service Quality and Customer Satisfaction: Brief on Saudi Grocery Stores." Journal of Entrepreneurship and Business Innovation 1, no. 1 (November 18, 2014): 79. http://dx.doi.org/10.5296/jebi.v1i1.6657.
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Lack perceived quality in Saudi Arabia has been repeatedly identified as one of the most formidable barriers to people for engaging in customer loyalty.Despite, the widespread establishment of shopping malls all over the country, the statistics revealed that Saudi consumers, although trying grocery shopping in some shopping malls, still prefer to do their grocery shopping activities in traditional grocery stores and convenience stores (Othaim, 2012).This paper provides an overview perceived service quality and customer satisfaction which affect Saudi customer loyalty,,and it reviews relevant previous studies that investigate the relationships among said three variables. This paper provides the critical remarks and direction for future research.
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Carroll, Kathryn A., Anya Samek, and Lydia Zepeda. "Consumer Preference for Food Bundles under Cognitive Load: A Grocery Shopping Experiment." Foods 11, no. 7 (March 27, 2022): 973. http://dx.doi.org/10.3390/foods11070973.
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Product bundling is a common retail marketing strategy. The bundling of food items has the potential to increase profits in the grocery sector, particularly for fresh produce, which often has lower profit margins. Although prior work suggests consumers prefer bundles because they require less cognitive effort to select, no study has yet experimentally manipulated cognitive load when food bundles are included in the choice set. To test whether bundle preference differs when cognitive resources are constrained, a grocery shopping experiment was conducted with 250 consumers in the midwestern U.S., in a laboratory that featured a grocery store display. Consumers who grocery shopped under cognitive load had a higher odds of selecting a food bundle even when the bundle did not offer a price discount. Results suggest food bundles may be preferred because they require less cognitive effort to process, which could benefit consumers by simplifying the grocery shopping experience. Additional factors found to influence food bundle selection included whether the bundled items were perceived as being complementary and hunger levels. Food bundles could help lessen cognitive effort associated with grocery shopping and may especially appeal to those who do not enjoy food shopping.
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KANT, MRINAL. "A Study of Consumer Satisfaction Towards Online Grocery Stores." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (May 1, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32672.
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In recent years, the popularity of online grocery shopping has had a big impact on consumer behaviour. The purpose of this survey is to find out how satisfied customers are with online grocery stores. It seeks to comprehend the rationale for their adoption of online grocery shopping as well as pinpoint the critical elements impacting their level of happiness. The study looks into a number of factors that make an online grocery buying experience enjoyable. These elements probably consist of: Convenience: It's thought that two of the main factors influencing satisfaction are the simplicity of home delivery and the time-saving aspect of online grocery shopping. Product Selection and Quality: The range and calibre of goods that online grocery retailers provide is likely to have an impact on customers' happiness. Website functionality and user experience: It is anticipated that a user-friendly website with simple product search, checkout, and navigation will play a big role in customer satisfaction. Delivery Accuracy and Efficiency: Proper handling of perishables, precise order fulfilment, and timely delivery are critical factors that affect customer satisfaction. Customer service: A customer's pleasure with online shopping is likely to increase with prompt and friendly customer care.
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Gillespie, Rachel, Emily DeWitt, Angela C. B. Trude, Lindsey Haynes-Maslow, Travis Hudson, Elizabeth Anderson-Steeves, Makenzie Barr, and Alison Gustafson. "Barriers and Facilitators of Online Grocery Services: Perceptions from Rural and Urban Grocery Store Managers." Nutrients 14, no. 18 (September 14, 2022): 3794. http://dx.doi.org/10.3390/nu14183794.
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Online grocery shopping has expanded rapidly in the U.S., yet little is known about the retailer’s perceptions of online grocery services, which can aid in the expansion of services. Furthermore, many barriers to online grocery utilization persist across geographic areas, especially among Supplemental Nutrition Assistance Program (SNAP)-authorized retailers. This study captured perceived barriers and facilitators of online grocery shopping for managers of SNAP-authorized retailers. Qualitative semi-structured interviews were conducted with managers (n = 23) of grocery stores/supermarkets in urban and rural areas across four different states: TN, KY, NC, and NY. Grocery store managers offering online ordering (n = 15) and managers from brick-and-mortar stores without online services (n = 8) participated in the interviews. Three primary themes emerged among managers offering online ordering: (1) order fulfillment challenges, (2) perceived customer barriers, and (3) perceived customer benefits. Among managers at brick-and-mortar locations without online services, four major themes emerged: (1) thoughts on implementing online shopping, (2) COVID-19 pandemic impacts, (3) competition with other stores, and (4) benefits of maintaining brick-and-mortar shopping. This study provides a deeper understanding of retailers’ experience and perceptions of online grocery services among stores authorized to accept SNAP benefits. This perspective is necessary to inform policies and enhance the evolving virtual food marketplace for SNAP customers.
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Gomes, Jacqueline. "Grocery Shopping 101: Shopping Smart to Manage Your Diabetes." Insulin 2, no. 4 (October 2007): 195–98. http://dx.doi.org/10.1016/s1557-0843(07)80065-0.
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Rosli, Noor Reenshafirra, Zahariah Sahudin, and Lennora Putit. "Consumer Acceptance in Emerging Towards Using E-Grocery Shopping: A Systematic Literature Review." Advances in Social Sciences Research Journal 11, no. 2.2 (March 6, 2024): 363–79. http://dx.doi.org/10.14738/assrj.112.2.16432.
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Online grocery shopping plays an essential part in today’s online market as it is the most rapidly evolving online shopping category. The main purpose of this paper is to review the increasing number of studies on online grocery adoption in this area. Online groceries are used extensively throughout the world, but they are still relatively new in developing nations like Malaysia. Researchers have studied the use of online groceries extensively, but some factors influence their adoption. We retrieved scholarly articles on online grocery adoption published from 2015-2023 through the Scopus and Web of Science (WoS) database. After the screening process, some papers were excluded due to unmatched criteria. Therefore, 61 previous papers were reviewed concerning the adapted theories, methodology, and findings. Therefore, to close the gap, this study's goal is to give an in-depth review of the factors that influence consumers to adopt online grocery shopping through the Technology Acceptance Model (TAM) as a baseline model. This suggests in the future, e-grocery could be an important market for rapid commerce online shopping services. This paper is built upon a systematic literature review method. The significant result of this research will help online grocery service providers plan and increase customer intention to use their products to develop relevant strategies.
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Rahmawati, Keny, and Dianty Anggraini Putri. "Exploring Influential Factors on Online Groceries Shopping Purchase Intentions Among Customers in Jabodetabek Area." Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan 26, no. 2 (July 31, 2022): 86. http://dx.doi.org/10.31315/paradigma.v26i2.7498.
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This study applied a qualitative approach to investigate the underlying influences on consumers’ online grocery shopping from the intention generation phase to intention execution phase in the perspectives of purchase intention and the intention–behaviour gap (IBG). Research data were derived from semi-structured in-depth interviews with 10 consumers and analyzed using grounded theory. The findings identified factors that influenced intentions and the IBG in the process of consumers’ online grocery shopping. Specifically, these findings reported that perceived usefulness, perceived ease of use, perceived risk of COVID-19, social influence, and enjoyable shopping experiences were identified as major drivers for generating consumers’ online purchase intentions. Difficulty in transaction, late delivery, incomplete information, bad packaging, and difficulty with site navigation were factors triggering the gap between online grocery purchase intentions and behaviours These findings will help stakeholders build future policy and suitable strategies to better promote online grocery shopping in the Jabodetabek context.
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Rahma, Dea Wemona, Sasmi Hidayatul Yulianing Tyas, and Qilbaaini Effendi Muftikhali. "Why do Consumers Adopt E-Grocery? A Systematic Literature Review." Journal of Informatics and Communication Technology (JICT) 4, no. 2 (January 13, 2023): 63–74. http://dx.doi.org/10.52661/j_ict.v4i2.133.
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Electronic grocery (e-grocery) is currently the most emerging subset of online shopping. Every week, 28.3% of people buy grocery products online. The value of e-grocery sales in Indonesia is predicted to continue to rise and will reach around US $5.6 trillion by 2026. This indicates that e-grocery is an important potential market for quick-commerce online shopping services in the future. A Systematic Literature Review research in the field of e-grocery has existed before. A Systematic Literature Review research in the field of e-grocery has existed before. However, to date, the authors have not found SLR research that focuses on exploring the driving factors of e-grocery adoption. To bridge the gap, the purpose of this study is to provide a comprehensive overview of the factors that influence consumers to adopt e-grocery or online grocery shopping. The method used was Systematic Literature Review. The process of searching and selecting scientific articles through Scopus with various criteria resulted in 25 primary studies. The results showed that the most common driving factors found among the 25 studies were Perceived Ease of Use and Perceived Usefulness adapted from TAM theory, delivery time factor, and demographic factors such as age, gender, income, and education level. Despite the numerous factors mentioned in the primary studies, no factor has been able to represent the phenomenon of deals and promotions that are often found in various e-commerce applications, including e-grocery service providers.
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Harville II, Cedric, Delores C. S. James, Amaria Patterson, Sheila Harper, and Lindy Petchulat-McMillan. "A Cross-Sectional Study of Grocery Shopping Factors of Importance among Food-Insecure African Americans." Nutrients 16, no. 8 (April 17, 2024): 1188. http://dx.doi.org/10.3390/nu16081188.
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The objective of this study was to (1) assess via cross-sectional survey the prevalence of food insecurity among African Americans [AAs] after their most recent grocery shopping trip, and (2) examine the grocery shopping factors of importance and characteristics of food-insecure AA grocery shoppers. Most (70.4%) were food-insecure. Food-insecure grocery shoppers were significantly more likely to be younger, less educated, who often skipped meals and/or practiced fasting, accessed a food pantry, were SNAP recipients, were considered to not be in ”good” health, and who had higher BMI compared to food-secure shoppers (p ≤ 0.03 * for all). Our data showed that AAs shopped for groceries a mean 2.20 ± 1.29 times per week, for low prices (72.1%), without a weekly budget (58.9%), with a grocery list (44.6%) or using an app (27.6%), for high-quality vegetables (27.5%), for good customer service (22.9%), for store brands (20.8%) and name brands (17.9%).Food-insecure shoppers were significantly more likely to grocery shop more times per week, have a weekly budget, and use an app, but were significantly less likely to report store brands, name brands, good customer service, and high-quality vegetables as grocery factors of importance (p ≤ 0.03 * for all). Grocery strategies such as shopping with a grocery app and/or grocery list could help food-insecure AAs reduce grocery trips, promote meal planning to save money, and avoid skipping meals/fasting, while eating healthier.
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Gomes, Sofia, and João M. Lopes. "Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 3 (July 6, 2022): 909–23. http://dx.doi.org/10.3390/jtaer17030047.
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Online shopping has intensified in the last decade. The COVID-19 pandemic has imposed circulation limitations and more restrictive behaviors on consumers due to fears of contracting the virus, boosting online grocery shopping. This study aims to assess the relationship between the online food purchasing experience during the pandemic and the intention to purchase food online after the pandemic. The sample of this quantitative study is composed of 358 Portuguese consumers who carried out grocery shopping online during the pandemic and was collected through an online questionnaire. First, a cross-sectional description of the variables was applied to this sample and then an analytical cross-sectional survey was carried out using the partial least squares method. Due to health concerns, food and beverage consumption behaviors changed positively during the pandemic compared to before. Healthier consumer behavior towards food and beverages during the pandemic, compared to before the pandemic, may influence a greater propensity for online grocery shopping. Sociodemographic characteristics (age, education, income) were also determinants of the propensity to shop online during the pandemic. Specifically, the results of this study demonstrate a positive influence of young male consumers, with higher levels of education and income, regarding the online supermarket shopping experience. The results also demonstrate that a good online shopping experience during the pandemic can positively influence online shopping intentions after the pandemic. This study makes it possible to identify determinants of the online food shopping experience, serving as guidance and preparation for strategic marketing for retail grocery companies that wish to position themselves online. It also helps marketers and policymakers understand the potential influence of sociodemographic characteristics such as age, income, and education on building a relationship with consumers. Finally, the relationship between personal characteristics and the online grocery shopping experience requires further substantiation and this study contributes to this gap in the literature.
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Bauerová, Radka, Halina Starzyczná, and Šárka Zapletalová. "WHO ARE ONLINE GROCERY SHOPPERS?" E+M Ekonomie a Management 26, no. 1 (March 2023): 186–205. http://dx.doi.org/10.15240/tul/001/2023-1-011.
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The acceleration of the digitalisation of grocery shopping is an important trend that shows that this way of sourcing groceries is increasingly accepted by customers. Uncovering, understanding, and describing the differences between online grocery shoppers is interesting from a scientific point of view and a practical one. Correctly targeting a specific customer segment increases the very effectiveness of marketing communication by spending the cost of communicating with those correctly targeted customers that are valuable to the company. Therefore, this paper explores the behaviour of customers when shopping online and tries to find similarities in this behaviour. The aim of the paper is to generate customer segments of online grocery shoppers that provide a more comprehensive insight by reflecting on their shopping behaviour, personality traits and characteristics, loyalty, overall satisfaction with online grocery shopping in the current retailer, and frequency of social media usage. An online questionnaire survey was conducted with a panel of respondents from the IPSOS research agency to obtain primary data. Data were analysed using factor and cluster analysis. These analyses resulted in the creation of a segmentation that identified five main segments of online grocery shoppers. The constructed combined segmentation divides shoppers into five segments: quality-oriented shoppers (18.9%), influential utilitarians (21.7%), loyal traditionalists (16.4%), satisfied conditional loyalists (14.9%), and movable eco-sympathizers (28.1%). Then these category types are characterised in terms of their most salient characteristics. The results of this study show the variables that influence customers in their decision-making process. Outcomes increase knowledge about online grocery shopping behaviour, motives, and purchase requirements. These are also beneficial for grocery retailers for better targeting or fostering loyalty.
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Eizenberg, Alon, Saul Lach, and Merav Oren-Yiftach. "Retail Prices in a City." American Economic Journal: Economic Policy 13, no. 2 (May 1, 2021): 175–206. http://dx.doi.org/10.1257/pol.20180218.
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This study examines grocery price differentials across neighborhoods in a large metropolitan area (the city of Jerusalem, Israel). Important variation in access to affordable grocery shopping is documented using CPI data on prices and neighborhood-level credit card expenditure data. Residents of peripheral, nonaffluent neighborhoods are charged some of the highest prices in the city and yet display a low tendency to shop outside their neighborhood. In contrast, residents of affluent, centrally located neighborhoods often benefit from lower grocery prices charged in their own neighborhood while also displaying a high propensity to shop at the hard discount grocers located in the city’s commercial districts. The role of spatial frictions in shaping these patterns is studied within a structural model where households determine their shopping destination and retailers choose prices. The estimated model implies strong spatial segmentation in households’ demand. Counterfactual analyses reveal that alleviating spatial frictions results in considerable benefits to the average resident of the peripheral neighborhoods. At the same time, it barely affects the equilibrium prices charged across the city, and so it does little to benefit households with limited mobility (e.g., the elderly). (JEL L11, L81, R22, R23)
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Grashuis, Jasper, Theodoros Skevas, and Michelle S. Segovia. "Grocery Shopping Preferences during the COVID-19 Pandemic." Sustainability 12, no. 13 (July 2, 2020): 5369. http://dx.doi.org/10.3390/su12135369.
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Considering the temporary closure of many food-away-from-home establishments, consumer expenditure on groceries during the COVID-19 pandemic has increased. While grocery shopping is an essential activity, not much is known about the dynamic relationship of the COVID-19 pandemic to the behavior of grocery shoppers. With an objective to inform variability in the behavior of grocery shoppers under various scenarios of the COVID-19 pandemic, we conducted an online framed choice experiment to elicit preferences for purchasing methods, time windows, minimum order requirements, and fees. The manipulating factor relates to the trend in the COVID-19 pandemic, where we consider three scenarios: an increasing, decreasing, or constant number of new cases in the past two-week period. Using 32,400 choice decisions from a representative sample of 900 grocery shoppers in the United States, we conclude that the trend in the COVID-19 pandemic causes significant differences in grocery shopping preferences. In situations where COVID-19 is spreading at an increasing rate, consumers are generally less willing to shop inside the grocery store. When COVID-19 is spreading at a decreasing rate, the relative importance of the purchasing method attribute is lower in its entirety. We use our findings to inform recommendations for practitioners and policymakers.
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Hanus, Gabriela. "CONSUMER BEHAVIOUR DURING ONLINE GROCERY SHOPPING." CBU International Conference Proceedings 4 (September 20, 2016): 010–13. http://dx.doi.org/10.12955/cbup.v4.737.
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Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.
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Gillespie, Rachel, Emily DeWitt, Stacey Slone, Kathryn Cardarelli, and Alison Gustafson. "The Impact of a Grocery Store Closure in One Rural Highly Obese Appalachian Community on Shopping Behavior and Dietary Intake." International Journal of Environmental Research and Public Health 19, no. 6 (March 16, 2022): 3506. http://dx.doi.org/10.3390/ijerph19063506.
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Research has examined how the entry of grocery stores into neighborhoods influences dietary outcomes, yet limited evidence suggests a direct correlation between opening a store and changes in dietary intake. A factor that might influence individuals’ behavior more directly is the closing of a grocery store where residents shop. This study aims to examine how a grocery closure in a rural Appalachian high poverty county is associated with dietary intake. A cohort of n = 152 individuals were recruited to participate in a longitudinal study examining purchasing habits and dietary intake. At time point two, one year later, n = 74 individuals completed the survey via phone. Results indicate those that switched from shopping at a local grocery store to a supercenter significantly increased their dietary intake of fruit (0.2 ± 0.8), fruits and vegetables (1.4 ± 2.7), alcohol (grams) (17.3 ± 54.1), and tomato sauce (0.1 ± 0.3). A local grocery store closure was associated with a change in shopping behavior and dietary intake. Community-level interventions targeting dietary behaviors must account for neighborhood food environment influences, including grocery store availability. Policy aimed at improving food access in rural communities need to consider approaches to improving a variety of food venues with affordable healthy food, while addressing the evolving grocery shopping behaviors of consumers.
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VALENTIN, ERHARD K., and KENT L. GRANZIN. "Price, quality, and grocery shopping behaviour." Journal of Consumer Studies and Home Economics 14, no. 1 (March 1990): 1–13. http://dx.doi.org/10.1111/j.1470-6431.1990.tb00032.x.
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Raijas, Anu, and Virpi Kristiina Tuunainen. "Critical factors in electronic grocery shopping." International Review of Retail, Distribution and Consumer Research 11, no. 3 (January 2001): 255–65. http://dx.doi.org/10.1080/713770596.
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Tuunainen, Anu Raijas, Virpi Kristiina. "Critical factors in electronic grocery shopping." International Review of Retail, Distribution and Consumer Research 11, no. 3 (July 1, 2001): 255–65. http://dx.doi.org/10.1080/09593960121682.
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Morganosky, Michelle A., and Brenda J. Cude. "Consumer response to online grocery shopping." International Journal of Retail & Distribution Management 28, no. 1 (February 2000): 17–26. http://dx.doi.org/10.1108/09590550010306737.
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