Dissertations / Theses: 'Grocery Shopping'

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Chua, Chin Soon, and Chin Ah Yoo. "Future of grocery retail shopping : challenges and opportunities in e-commerce grocery shopping." Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/117990.

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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2018.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 30-31).
Advancement in technology has potential to significantly disrupt the grocery retail market in the U.S. by channeling sales from offline brick-and-mortar stores such as Walmart and Kroger to online e-retailers such as Amazon, Peapod, FreshDirect, and Instacart. Ecommerce grocery retailers have invested heavily in technology, warehouses, and transportation fleets. However, as of 2016, e-commerce grocery sales still only contributed approximately 3% of the total grocery retail sales in the U.S. This thesis first identifies and explains the obstacles to the expected growth of the e-commerce grocery market, and then introduces strategies for ameliorating these challenges and sustaining competitive advantage.
by Chin Soon Chua and Chin Ah Yoo.
M.B.A.

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Alzamil, Feras. "Online Grocery Shopping in Saudi Arabia." Digital Commons at Loyola Marymount University and Loyola Law School, 2015. https://digitalcommons.lmu.edu/etd/373.

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Andersson, Oscar, and Erik Lundow. "Cost effective and sustainable grocery shopping." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20528.

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The aim of the study is to see if a digital tool can combine the benefits of shopping online, with the perks of purchasing groceries in a physical store. Previous research in the area has found that grocery shopping online isn’t growing at the same pace as normal retail shopping online. The previous studies have narrowed this down to mainly being because consumers want the touch, feel and inspect groceries with an expiry date. Previous research has also found that consumers don’t want to wait for the delivery of groceries, and that some consumers consider the process of walking around in a grocery store relaxing and enjoyable. There’s also been previous research made around the concept of cross-shopping, something this study made use of, as well as consumers' different transportation methods in conjunction with shopping.The study first conducted a survey, which gathered input from 140 consumers, from different demographics. The survey was aimed to be used as a foundation for the app that was developed. The initial survey was also inline with both the hypothesis of the researchers, as well as previous work in the area. The app was then pushed out as an alpha release to 16 testers, who gave their input on what was working well, what wasn’t working, and which features they could see giving a better experience. Already here, the result was positive, showing several good effects of the app, with a vast majority of users both finding it useful and money saving. Based on the input gathered from the alpha testing, the app was further developed and pushed out in a beta release to three testers of different age groups, with whom more in-depth interviews were conducted. The main purpose of the interviews was to get an overview of how different generations used the application and if it changed their behavior somehow while testing it. 75% of the Alpha testers responded that they managed to save money while testing the app and 95% felt that it had in some form helped them plan their grocery shopping. The beta interviews showed a shift in store loyalty and a change for the better in their shopping behaviour. Features such as collaborative shopping lists were shown to be very useful during the COVID-19 pandemic as it helped families carrying out the shopping for their elders. Participants also stated that the app helped them become more conscious about both cost and the environmental effects their shopping can have.The data gathered from the surveys and interviews indicate that a majority of consumers are more interested in features that involve planning and price comparing and not so much the buying or ordering of products itself. A digital tool developed for grocery shopping should focus on being a part of a consumers shopping journey and not replace it. Key features that this study has deemed to be essential are primarily the ability to create and share shopping lists containing real time information from handpicked stores and displayal of promotions and price comparison in a highlighted manner.

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Stauffer, Heather Elizabeth. "grocery store." Thesis, Virginia Tech, 1999. http://hdl.handle.net/10919/34589.

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This is my agenda. My "code of ethics". A structure of intentions. I think it's why I'm here. I'm not serious but take me seriously. Cheez Whiz and potted meat, fluorescent lights and vinyl siding. I'm not laughing at it. I fall for the hype. I'm down with the bonus buys. I don't get anywhere pretending I'm above all that. I'm just having fun with it. Siphoning off some of its energy. Borrowing it indefinitely. Everybody does it. It's best when it's an unlikely source. Metallica borrows from West Side Story and Jay-Z makes Annie a rap star (Don't Tread on Me/ Hard Knock Life). Rework my sources. A dash of Shopper's Food Warehouse and a taste of 425 Monroe Avenue blended with an (un?)healthy dose of (un)popular culture and some (nutra)Sweet's for flavor.
Master of Architecture

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Mortimer, Gary Steven. "Profiling the Male Grocery Shopper: An Investigation into the Growth and Behaviour of Australian Male Grocery Shoppers." Thesis, Griffith University, 2009. http://hdl.handle.net/10072/366185.

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Grocery shopping has long been considered to be the responsibility of the female spouse. However, modern social and demographic movements are causing changes to traditional gender roles within the home. As a result men are engaging in supermarket shopping more frequently. International research has suggested over thirty percent of men claim to be primarily responsible for the weekly grocery shopping task. However, while grocery shopping by men is on the rise, the behaviour and demography of male shoppers remain under researched. This thesis argues that men engage in supermarket shopping more purposely as a result of social changes, such as, improved education levels, female labour force participation rates and changing social mores that have significantly affected gender roles within contemporary Australian families. This thesis is important as it presents the first comprehensive investigation into the shopping behaviour and demography of men within Australian supermarkets. Building on previous studies and anecdotal evidence leads to a validation of links between contemporary societal factors and the propensity for men to undertake grocery shopping, contrast behavioural differences between male and female supermarket shoppers and finally identify specific cohorts of male shoppers. Research outcomes offer practical and theoretical contributions to consumer behaviour literature and practical Australian supermarket retailing. A mixed methods approach was the overarching research methodology engaged for this study. In determining what dominant societal factors influence men to undertake grocery shopping and to support the construction of a quantitative questionnaire survey, interviews were conducted with men while they shopped. A descriptive, cross sectional quantitative methodology was then adopted in order to investigate actual male shopping behaviour in comparison to female shopping behaviour in the supermarket. A K-means clustering technique was employed to determined specific cohorts of male grocery shopper types. The 140 sets of male shopper data were factor analysed into eight discrete constructs. These cases were confirmed as appropriate and sufficient by KMO values and Bartlett’s significance scores. The significance of this research resides in the identification and development of five distinct male grocery shopper cohorts enabled through this cluster analysis technique. Results of qualitative analysis supported the five research questions relating to the identification of key societal factors which are encouraging men to undertake the grocery shopping activity. It was found that, female labour participation rates and feminist ideology were driving factors influencing the male respondent’s decision to assume the grocery shopping. These men described themselves and their partners as middle class and having improved levels of education. They further confirmed their households supported the egalitarian division of household labour. It is contended that these five key social factors are increasing the frequency of men in supermarkets. Quantitative analysis was able to fully support fifteen of the eighteen hypotheses developed to examine how men differ behaviourally from women when shopping for groceries. The hypotheses relating to influences of age on male list usage (H2), product evaluative criteria (H7) and enjoyment (H18) were rejected. Hypothesis 13, relating to the importance of supermarket store characteristics, was only partially supported. To conclude, this research has found that as a result of changing societal customs and contemporary gender roles, more Australian men are patronising supermarkets on a regular basis. It was further identified that the shopping behaviour of these men differs greatly to that of the traditional female grocery shopper. The analysis identified five distinct, yet interrelated clusters. Anecdotally, it is often suggested that men do not like to shop, lacked interest in the activity and only undertook the task under duress from their partners. However, this classic version of the male grocery shopper was not specifically identified in any cluster. Other identified shopping characteristics in men suggest a real interest and control over the activity. This thesis presents a comprehensive investigation into the growth and behaviour of male grocery shoppers in Australia. The thesis has assisted in expanding the knowledge and theory of consumer behaviour in the context of low involvement, limited decision making provisioning. The research has implications for sociology, gender studies and consumer behaviour disciplines. It also has commercial implications for food retail management. Finally, it is proposed that this thesis will provide a vehicle for future research in the areas of food retailing and consumer behaviour.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Department of Marketing
Griffith Business School
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Ajami, Gale Rashidi Sam André. "Designing for sustainable grocery shopping : A conceptual design to encourage sustainable shopping." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-204618.

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Climate change is one of the biggest issues that the world faces today, and one of the biggest contributors to climate change are groceries. This paper aims at using digital artefacts to create a product or design that will encourage the user to shop more environmentally friendly. To achieve this, I have tried to identify the major hindrances today that grocery shoppers are faced with through the user centered method Contextual Inquiry. I have then presented the results from the inquiry to students at KTH Royal Institute of Technology during workshops. During these workshops, the students have conceptualized ideas and designs for different solutions. Based on their results, I have created a prototype design that I call the SmartCart. This cart consists of a regular shopping cart with a screen similar to an iPad attached to the handlebars. This screen then delivers easily apprehensible information about different grocery products environmental impact in real time. The design has not been tested in a live environment, but initial testing indicates that a live application could give satisfying results in lowering the sales of grocery products with a high environmental impact, while the design also could simultaneously improve the shopping experience for the customers in the grocery store.

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Mägi, Anne. "Store loyalty? : an empirical study of grocery shopping." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 1999. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-641.

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The issue of customer loyalty is a main concern for grocery retailers. Retailers need to know how loyal customers are to their grocery stores; if some customers are more loyal than others; and, why that would be so. Is customer loyalty due only to how well a store manages to satisfy its customers, or are consumers inherently loyal to a greater or lesser degree? At the root of this issue is the basic question of what "store loyalty" implies. Although the concept "loyalty" is widely used within marketing, there is no consistent interpretation of the term. Rather, "loyalty" is used for describing related, but different, phenomena, and thus a choice has to be made of which of these phenomena to cover in a specific study. In grocery shopping, households have been shown to use several stores; hence a question of great consequence for retailers is to understand how and why households divide their purchases across stores. To contribute to the understanding of this phenomenon, this thesis focuses on the degree of behavioral loyalty and its causes. The thesis is based on an empirical study of household grocery shopping that uses a purchase diary, a questionnaire, and in-depth interviews as data collection methods. One of the main findings of the research is that the degree of behavioral loyalty is affected by shoppers' evaluations of stores, that is, a factor a store manager can influence, but also by shopper characteristics such as the degree of price orientation and interest in personal contact with store personnel. An extension of the findings from the quantitative part of the study is provided by the in-depth interviews that explore how households manage the entire task of grocery shopping.
Diss. Stockholm : Handelshögsk., 1999

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Mägi, Anne. "Store loyalty? : an empirical study of grocery shopping /." Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 1999. http://www.hhs.se/efi/summary/511.htm.

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Schwank, Adam (Adam Reice). "Grocery-anchored shopping centers : a better retail investment?" Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/68176.

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Thesis (S.M. in Real Estate Development)--Massachusetts Institute of Technology, Program in Real Estate Development in Conjunction with the Center for Real Estate, 2011.
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (p. 42).
A very popular hypothesis of late is that grocery-anchored shopping centers perform better and are less risky than other retail investments. This hypothesis is primarily based on three notions: 1) grocery stores are unique in their ability to attract shoppers on a regular basis, often two to three times a week. This provides a grocery-anchored shopping center with consistent traffic that benefits the in-line tenants; 2) Grocery stores represent a non-cyclical business. People need to eat whether the economy is strong or weak, therefore, grocery-anchored shopping centers can rely on a minimum level of traffic regardless of economic conditions; 3) Many retailers have experienced significant sales leakage to the Internet. This has recently led to the concept of replacing large stores with small showrooms. However, the Internet has not impacted the grocery store business as significantly. Although some grocers have attempted to implement online stores, the model has been difficult to implement and unsuccessful. Therefore, many investors view grocery-anchored shopping centers as a hedge to the threat of online shopping faced by other retailers. These three characteristics have led many core investors to allocate capital to grocery-anchored shopping centers since they are viewed as stable and low-risk investments relative to other real estate alternatives. The purpose of this Thesis is to evaluate the performance of grocery-anchored shopping centers relative to other real estate investments, primarily in terms of asset prices and capitalization rates. This Thesis will attempt to determine whether investors pay more for grocery-anchored shopping centers and whether a potential price premium is warranted based on actual performance. This Thesis will also measure the volatility of grocery-anchored shopping center prices compared to other retail and non-retail investments to help determine the relative risk of these investments.
by Adam Schwank.
S.M.in Real Estate Development

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Croker, Andrew David. "Customer satisfaction in the online grocery shopping market." Thesis, Unisa, 2005. http://hdl.handle.net/10500/149.

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Assessment of customer satisfaction with their online shopping experience, including their point of purchase, inventory picking and delivery quality as well as a comparison of their online versus in-store shopping experiences.
To establish an online grocery shopping service and to attract customers to it is an expensive operation. In order to recoup those expenses, and ultimately make a profit, an online retailer needs to ensure that customers remain loyal and make repeat purchases for as long as possible. Although customer satisfaction does not guarantee loyalty, dissatisfied customers generally take their business elsewhere at the first opportunity. This study investigates the overall level of satisfaction amongst a small sample of Woolworths’ online customer base. In pursuit of this, a multi-dimensional model was developed for assessing customer satisfaction in various areas, highlighting those which may require improvement. The impact of certain key demographic data on these dimensions was also investigated. Since satisfaction is not enough to guarantee loyalty, an assessment of the perceived value in making purchases online is also undertaken in an attempt to ascertain purchase intentions. The key findings of this study revealed a relatively high level of customer satisfaction as well as significant perceived value in shopping online when measured against the sacrifices made. However, a main area for improvement is to enhance the customer’s perception of the value they receive. The demographic variables of age, gender and language had no significant impact on any dimension, while the customer’s connection type was found to have a significant impact on their satisfaction pertaining to the performance of the Web site. Finally, it was established that there is a strong association with the Woolworths brand and corporate image, even though the online shopping initiative was launched as a separate brand.

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Cockburn-Wootten, Cheryl. "Gender, grocery shopping and the discourse of leisure." Thesis, Cardiff Metropolitan University, 2002. http://hdl.handle.net/10369/5902.

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This feminist study adopts fractured foundationalism to explore the micro-politics of gendered relationships examining the day-to-day lives of ordinary men and women undertaking grocery shopping. The literature review focuses on the key theories underpinning leisure and shopping, their similarities and interrelationships. Beginning with the leisure literature and its attempts to define the leisure experiences of individuals and the role of leisure in society, it proceeds to discuss the work of key 'malestream' writers who challenge conservative notions of leisure. The importance of the contribution of feminism as an alternative critique of leisure is acknowledged. After exploring supermarket imagery and outlining contemporary trends in UK grocery retailing, the study considers the domestic realm and tensions between the rationality and hedonism of shopping emphasising the gendered frameworks which structure grocery shopping activities. The methodology moves from a functional approach through content analysis and focus groups to the use of diaries, calendars and interviews located within a feminist framework. Content analysis of advertisements of UK grocery retailers and consumer interpretations of promotional messages provide insight into retailers' images of customers and consumer reactions to these. Discussions of grocery shopping through focus groups demonstrated a leisure dimension to grocery shopping. The diaries, calendars and interviews illuminate attitudes and behaviour to grocery shopping, describing who does the shopping, visit frequency, preferred shopping days and the influence of store location. Participants perceive grocery shopping as both work and leisure but located grocery shopping within the wider discourse of leisure. It emerges that the cultural frameworks, which give context to grocery shopping, are significantly shaped in childhood experiences, which reinforce gender issues. The women in this study defined themselves through idealised role images - a perception not echoed by the male participants. The thesis supports the inclusion of grocery shopping in the discourse on gender, power and leisure, illustrating the contribution of feminist methodology to understanding cultural meanings of grocery shopping in the fabric of the everyday lives of ordinary men and women.

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Ponsimaa, P. (Petteri). "Discovering value for health with grocery shopping data." Master's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201605221849.

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Food retailers are taking more active role in the customer value creation process and shifting their attention from the sale of goods to support customer’s value-creation to discover more innovative service-based business models. From customer data consumers may develop more responsible consumption behaviour, make more economical choices, and raise awareness on food healthiness. This exploratory study sets out to answer the question what value if any does the use of grocery shopping data bring to the customers. Using design science research, the thesis makes use of grocery purchase data available to S-Group customers and presents ways of applying the data while making it meaningful for them. The aim was to construct visualization application prototypes for seeking value and benefits of purchase data experienced by the customers. To evaluate the application design, a study group of eight customers were invited to provide purchase data and feedback on the data visualizations. The focus was on building designs of the grocery consumption patterns based on customer interviews and then evaluating the impact on the study group via interviews and usage data. The visualization prototypes allowed the participants to discover something new of their shopping and food consumption behaviour, not known to them before the study and not visible from the mere purchase data. Interviews suggested that the visualizations of health data encourage reflection of consuming habits, and thus may be used as a tool for increasing awareness of one’s shopping behaviour. A number of limitations in the data utilization were met hindering inference-making and reflecting on the data. Lastly, the prototypes led the participants to envision new digital health services, some of which might have commercial value.

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Omar, Ogenyi Ejye. "Grocery shopping behaviour and retailers' own-label food brands." Thesis, Manchester Metropolitan University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.306303.

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Brescianini, Gary Joseph. "Issues in electronic in-home grocery shopping in Australia." Thesis, Queensland University of Technology, 1991. https://eprints.qut.edu.au/226973/1/T%28BS%29%2043_Brescianini_1991.pdf.

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Electronic in-home grocery shopping is an alternative shopping concept that has existed in a number of countries for some time but as yet has not been established in Australia. This paper presents an exploratory study into the major issues likely to be encountered during it's introduction into Australia. The methodology used incorporates a combination of literature review and case study techniques. The relevant issues are initially established by a literature review. The case studies of two Australian developments are then reviewed to determine the relevancy of these issues to the developments. The research problem is one of how electronic in-home grocery shopping will be marketed to those consumers involved in shopping for grocery products. The findings consist of proof of the importance of the identified issues and their role in the Australian developments in this new shopping concept. The study identifies two new systems are close to implementation in Australia. These systems will provide a major convenience benefit for Australian consumers as consumers make radical changes in their shopping habits by embracing new interactive technology. A major conclusion is that there is potential for rationalisation of the grocery retailing industry. The industry is already a dynamic, highly concentrated industry and will become one in which further concentration or fragmentation into specialised regional areas will evolve. The degree of industry rationalisation will depend upon the policy that the current major retailers will adopt in addressing these issues. Directions for future research are presented.

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Li, Junxiong. "Analysing and conceptualising mobile grocery shopping behaviour in the UK." Thesis, University of Exeter, 2018. http://hdl.handle.net/10871/34362.

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Mobile commerce is becoming an important component of modern business especially in the retail sector thanks to the fast diffusion of smartphones. This new shopping technique enables consumers to shop wherever and whenever they choose. It also helps retailers to grow their business in omni-channel – many major UK retailers including the “Big Four Grocers” (Tesco, Asda, Sainsbury’s and Morrisons) have adjusted their digital and category strategies in response to mobile customers. Despite the growing body of literature on mobile commerce, little research has been conducted to provide a comprehensive list of factors that affect the mobile grocery shoppers’ decision-making and their loyalty. In addition, some of the studies had issues relating to inappropriate sampling techniques, which led to unrepresentative findings. This thesis will explore the factors that drive consumers’ intention to use smartphones for grocery shopping, and to identify the key elements that drive consumer loyalty to the mobile grocery provider. Building on an extensive literature review, the key determinants of mobile commerce adoption were analysed with a consideration of issues around online grocery shopping, diffusion of innovation, and customer satisfaction. The key research methods and approaches were compared along with an analysis of the research methods used by the existing literatures, and concluded that a mixed-method approach was the most appropriate way to meet the aim and objectives of this study. Following the research design, the author undertook 32 interviews with shoppers from various backgrounds, 12 of which had previous experience of using a smartphone for grocery shopping. Content analysis was carried out to produce 13 themes relating to the mobile grocery shopping acceptance. Based on the result from the thematic analysis and existing literature, a questionnaire was designed and launched. Three hundred valid responses were collected, including 150 purchasers and 150 non-purchasers. Statistical techniques such as factor analysis and multiple-regression analysis were used to analyse the survey data. Results from the quantitative study suggested there were 7 factors affecting shoppers’ decision to use smartphones for grocery shopping, while purchaser and non-purchaser models showed a different pattern. In parallel, the study also identified factors affecting mobile grocery shopping satisfaction and customer loyalty. Drawing together these findings, the thesis helps grocers to understand their mobile channel customer in a wider angle. It also provides managerial applications to improve both customer experience and digital strategy.

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Dowdy, Marshall Dean. "The grocery shopping attitudes and behaviors of convenience store patrons." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10022007-144631/.

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AIOLFI, Simone. "Mobile Shopping Revolution: minacce e opportunità per i grocery retailer." Doctoral thesis, Università degli studi di Ferrara, 2019. http://hdl.handle.net/11392/2488078.

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La crescente penetrazione dei dispositivi mobile ha notevolmente influito sul comportamento dei consumatori e sui loro processi decisionali, guidando le scelte di consumo e d’acquisto. La pervasività del mobile nei processi di scelta degli individui interessa particolarmente il contesto della spesa alimentare, dove il mobile viene impiegato out-of-store per ricercare informazioni, confrontare prezzi e promozioni, valutare la convenienza dei diversi punti vendita e in-store per verificare la convenienza di prezzi e promozioni piuttosto che come lista della spesa digitale, trasformandosi a tutti gli effetti in uno strumento di controllo della spesa in-store e di programmazione out-of-store. L’uso del mobile come strumento di controllo e pianificazione della spesa rischia di alterare l’efficacia degli investimenti di marketing di industria e distribuzione. Qualora il mobile non fosse, al contrario, impiegato come strumento di pianificazione della spesa, bensì come naturale mezzo di comunicazione, la sua pervasività potrebbe comunque tradursi in una riduzione di attenzione nei confronti dell’attività di spesa e, conseguentemente, in una distrazione nei confronti degli stimoli di marketing. Lo studio dei fattori che influenzano il processo decisionale del consumatore all'interno del punto vendita ha da sempre suscitato l’interesse dei ricercatori di marketing. Tuttavia, ancora poca attenzione è stata dedicata al ruolo che i mobile device possono assumere nelle decisioni di acquisto in-store e, in particolare, nell’equilibrio tra acquisti pianificati e acquisti d’impulso. Da queste considerazioni nasce il presente lavoro che intende studiare il ruolo del mobile sul processo decisionale di acquisto in-store al fine di comprendere se e in che misura l’utilizzo dei dispostivi mobile, durante l’attività di spesa, come strumento di pianificazione (uso correlato) e/o fonte di distrazione (uso non correlato), rischia di alterare i pattern del processo decisionale causando una riduzione dell’attenzione nei confronti delle azioni di in-store marketing e alterando l’equilibrio tra acquisti pianificati e acquisti di impulso. Posto che la letteratura accademica ha individuato modelli che identificano gli antecedenti del comportamento di acquisto d’impulso senza considerare tra questi l'utilizzo della tecnologia mobile, la ricerca propone un modello generale di impulse buying che mira a comprendere meglio il comportamento dello shopper in un ambiente digitale, considerando la crescente propensione dei consumatori a dedicare tempo e svolgere molteplici attività di preparazione della spesa, nonché il crescente utilizzo dei dispositivi mobile da parte degli shopper all’interno del contesto grocery. A fronte del nuovo scenario di mobile shopper marketing verranno proposte innovative modalità di coinvolgimento del consumatore all’interno del punto vendita. La ricerca si conclude con la proposta di una modalità innovativa di interazione tra retailer e shopper: l’app mobile Face Promo. Tale applicazione, sfruttando le potenzialità dell’utilizzo correlato del mobile durante la spesa, permetterà nel prossimo futuro di trasformare la minaccia dell’utilizzo correlato del mobile in preziose opportunità a favore di industria e distribuzione. Face Promo, grazie ai contributi offerti dalle innovative tecnologie di intelligenza artificiale e machine learning e a un nuovo metodo di riconoscimento facciale dello shopper tramite un sistema di telecamere posizionate in punto vendita, permette ai retailer di geo-localizzare lo shopper in punto vendita, personalizzare le promozioni e ancorare la durata della fruibilità degli sconti alla durata della visita in-store, realizzando una nuova forma di dynamic pricing. La personalizzazione e la dinamicizzazione delle promozioni realizzate dall’app può rappresentare una strategia win-win per retailer e industria nella creazione di una relazione di valore con lo shopper.
The growing penetration of mobile devices has significantly affected the consumer decision-making process that guides consumption and purchasing choices. The pervasive use of the mobile during the consumers’ decision-making process also affects the grocery retail environment: the mobile is used out-of-store to search for information, compare prices, check and evaluate promotions among different stores, and in-store to verify the convenience of prices and promotions. Mobile devices are also used for digital shopping lists, which have become a tool for controlling expenses and purchases. Therefore, it becomes crucial to understand how the mobile influences the decision-making process as well as shoppers’ buying behaviour especially in terms of the effectiveness of marketing efforts made by manufacturers and retailers to influence the purchasing choices and stimulate impulse purchases. Conversely, if the mobile is not employed as a planning tool, but as a natural means of communication, it could still cause a lack of attention during a shopping experience and, as a result, to the in-store marketing stimuli as well. Therefore, as a control device, rather than as a means of distraction, mobile use is likely to reduce the effectiveness of in-store marketing initiatives. The analysis of the factors influencing the consumer's decision-making process inside the store has always interested researchers. Nevertheless, the impact and the role of mobile technologies in the buying behavior inside the store and particularly in terms of planned versus unplanned purchases, is a subject still little explored. For this reasons, the work aims to study the role of the mobile on the in-store decision-making process and buying behavior in order to understand if and to what extent the use of mobile devices, while shopping, as a planning tool (shopping-related use) and/or as a source of distraction (shopping-unrelated use), can alter the patterns of decision-making causing a reduction of attention to the in-store marketing stimuli and an alteration of the balance between planned purchases and impulse purchases. Since prior research on impulse buying behavior found its many antecedents in individual characteristics, situational variables and endogenous variables without considering the mobile usage among the factors that could influence impulse buying behavior, we will attempt to extend previous models in order to create a model of impulse buying that could help researchers and practitioners better understand shopping behaviours in the new retail setting where consumers are much more prepared than in the past and they use mobile device both out-of-store, as a tool for shopping preparation, and in-store, as a tool for self-regulation. Finally, to face the new scenario of mobile shopper marketing we will propose innovative ways of involving the consumer inside the store. The research ends with the proposal for an innovative way of interaction between retailers and shoppers: the Face Promo mobile app. This app, making full use of the potential of shopping-related use of the mobile in-store, will turn, in the near future, the threats coming from the mobile usage into great opportunities for retailers and manufactures. Face Promo, thanks to the contributions offered by the innovative artificial intelligence technologies and machine learning, based on a new method of facial recognition of the shopper, thanks to a system of cameras positioned at the point of sale, allows retailers to interact not only with the consumers within the store in front of the shelf. The geo-location of the shopper will allow retailers to anchor the duration of the usability of discounts to the time of the in-store shopping trip, creating a new form of dynamic pricing. The personalization and dynamism of promotions made by the app could represent a win-win strategy for retailers and manufacturers creating a value relationship with the shoppers.

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Aldulaymi, Mohammed. "Transparency between consumers and grocery stores : Evincer - A design prototype to empower consumer experience during grocery shopping." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45807.

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This study explores how the interaction design techniques approach can contribute to enabling more transparency in physical shopping by creating bridges between consumers and various stakeholders. The aim is to empower the consumers to make informed decisions through obtaining and understanding health and environmental information for individual commodities. Through close collaboration with users, and with the support of active designers, the design process results in the development of an interactive mobile application proposal. The prototype aims to create a hub between consumers and different stakeholders concerning individual products. Furthermore, the prototype grants consumers access to the information they desire, sharing or requesting product feedback from stakeholders and consumers, focusing on the environment and health aspects.

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Buzy, Musikavanhu Tichaona. "Consumer adoption of online grocery shopping In the Cape Metropolitan Area, South Africa." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2656.

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Thesis (MTech (Retail Business Management))--Cape Peninsula University of Technology, 2017.
The growth and use of information and communication technologies (ICT) such as the Internet across the globe, has been phenomenal. For both businesses and consumers, the Internet birthed new and highly effective and efficient avenues for communicating and transacting. The use of the Internet as a business trading platform known as e-commerce became popular in the 1990s and has inevitably led to the mushrooming of online retailers. The growth of this non-store retail segment poses a threat to traditional brick and mortar retail stores, although retail experts now view online retailing as an evolution rather than a revolution. Previously, non-grocery merchandise was the predominant commodity that was being sold online, but there is now growing evidence of online grocery shopping (OGS). Most developed nations such as UK, USA, France and Finland are considered to have well-developed online grocery markets, yet developing countries such as South Africa are still at an infancy stage. Most research about OGS had a Eurocentric view, and there are limited studies that focus on other parts of the world such as Africa. This research study took a consumer-centric perspective to understand consumer adoption of OGS, with the specific aim of determining factors that influence consumers’ behavioural intention to adopt OGS in the Cape Metropolitan area of South Africa. This study followed a quantitative research approach and a statistically derived sample size of 455 respondents was used. These respondents were conveniently selected at shopping malls in the Cape Metropolitan area. Of the questionnaires that were distributed, 391 questionnaires were usable and were captured on Statistical Package for the Social Sciences (SPSS) version 23 for the purpose of data analysis. The findings of the study showed that most respondents were black single females aged between 26 and 45 years with a diploma education level. The study also showed that 84.9% (n=391) of respondents had not adopted OGS, which indicated that most respondents were still accustomed to in-store grocery shopping. Using the Generalised Linear Model to determine which factors influenced consumers’ behavioural intention to adopt OGS, only Perceived Cost (PCo) had a significant influence on consumers’ behavioural intention to adopt OGS. Other factors such as Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Visibility (VIS), Perceived Risk (PR), Perceived Image Barrier (PIB) and Social Attractiveness (SAT) had an indirect influence on consumers’ behavioural intention to adopt OGS. Based on the findings of the study in order to improve consumer adoption of OGS, the following recommendations have been made. Firstly, that online grocery managers and e-marketers should market OGS emphasising the usefulness and cost effectiveness of using it while at the same time factors such as PU, PEOU, VIS, PR, VIS, PIB and SAT should also be integrated into the communication campaigns. Secondly, that further research can be done to find ways that grocery retailers can use retain online grocery shoppers.

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Flood, Lennart. "On the application of time-use and expenditures allocation models." [Gothenburg, Sweden : University of Gothenburg], 1985. http://catalog.hathitrust.org/api/volumes/oclc/16150379.html.

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Adolfsson, Tess, and Isabell Schönström. "Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104284.

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There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. Grocery stores have had the opportunity to develop their e-commerce and offer their customers a chance to purchase products at any time suitable. As the market is evolving, the concept of consumer behavior and impulse buying behavior has become more relevant and exciting in research. Still, little research has been done regarding how grocery stores influence consumers’ impulse buying behavior when shopping for groceries online. The purpose of this research, from a business perspective, is to investigate how grocery companies influence consumers' impulse buying behavior online and to identify if there are any contributing factors to influencing this behavior. The aim is to develop a more profound knowledge within this topic due to the lack of previous research on impulse buying behavior when shopping for groceries online. The conclusion of this thesis shows that impulse purchases increase the additional sales to the store and that there are clear strategies for how the grocery stores do to influence the impulse buying behavior in the physical store. However, the study showed that grocery stores do not actively work to influence consumers' impulse buying behavior when shopping for groceries online as they do not have the power to implement them. This is because the head offices control their e-commerce.

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Ong, Adeline Pek Kay, and adeline ong@rmit edu au. "The Impact of Disruptions on Routinization of Goal-Directed Grocery Shopping Behavior." RMIT University. Management, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080513.135519.

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This thesis bridges a gap in extant research by examining key factors that play a role in behavioral grocery shopping routines following minor and major disruptions. The present research involves two interrelated investigations incorporating mixed methodologies (Cresswell, 2003). Study 1 involves semi-structured in-depth interviews seeking to establish how goal-directed grocery shopping routines are developed over time. Utilizing a laddering approach of questioning (Gutman, 1997), respondents are probed on their routines (Brotherton, 2001) and goals, including end goals as described in the List of Values (Kahle & Kennedy, 1988). Three participants were interviewed on three occasions over an eight week period, until theoretical saturation was achieved. A significant contribution of Study 1 lies in the development of a conceptual framework for understanding factors associated with grocery shopping routines. This model reflects a working definition characterizing routines as goal-driven and value-guided heuristic strategies. It is proposed that routines are repetitive patterns of personal and private behavioral activities dependent upon situational and temporal contexts, and utilized for instrumental reasons. Risk-taking attitudes and personal values also shape goal-directed behaviors. Using structural equation modeling (SEM) procedures (Jöreskog & Sörbom, 1993), Study 2, an online experiment, aims to test and build upon the conceptual model emanating from Study 1. This study also investigates the impact of minor and major disruptions on routinized grocery shopping behavior. 612 participants were allocated across three experimental groups: situational contexts, anticipated temporal conditions, and repetitive value. Cohorts were assessed at baseline levels and received unique minor and major disruptions appropriate to their circumstance. Study 2 contributes through the large-scale SEM testing of a model of grocery shopping routinization. Overall, sound structural model fit demonstrates that the present model of grocery shopping routinization is explained by six distinct components including routinized behavior, goal-centeredness, situational contexts, anticipated temporal conditions, repetitive value, and risk-taking attitudes; and three dimensions of personal values: maturity, self-direction/achievement, and enjoyment. In terms of disruptions, findings indicate that routine strength is dependent on degree of situational, temporal, and instrumental interruptions. Disruptions can both facilitate and impede routines. Results demonstrate that regardless of goal stability, routines change when model components are disrupted. Findings suggest theoretical, research, and practical implications. This thesis expands decision making theory (Betsch, Fiedler, & Brinkmann, 1998) by demonstrating that, despite unwavering goals, new contexts arising from disruptions influence new behavioral deliberations. In relation to research implications, this thesis develops then subsequently tests a model of grocery shopping routinization. Despite routines becoming subconscious over time (Aarts & Dijksterhuis, 2000a), this study asserts that routines are intentional and involve goal-directed strategies for dealing with the environment. From an applied perspective, practitioners should be aware that routine-disrupted consumers remain goal-driven. Consumers are unlikely to forego focal goals (e.g., shop for weekly household meals) if these goals are non-negotiable. Present results suggest that consumers esteem maturity-related personal values, such as fostering and maintaining warm relationships with others and sense of belonging, when grocery sho pping.

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Lu, Xiaoming. "Relationship quality and customer loyalty in internet grocery shopping in the UK." Thesis, Loughborough University, 2007. https://dspace.lboro.ac.uk/2134/8033.

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Despite the growing body of literature on online loyalty issues, little research has been conducted on the link between relationship quality (RQ) and customer loyalty in the context of Internet grocery shopping. The existing literature on electronic retailing does not explain the differences in loyalty across product and service categories. As shopping for groceries is generally an activity repeated at regular time intervals, consumers' behaviours is likely to be very different when purchasing goods and services which are only needed occasionally. Due to the frequency of grocery purchase, a relationship is likely to be developed between customers and the retailer. Whilst perceived service quality and customer satisfaction have been recognised as antecedents of customer loyalty in previous studies, it is not understood whether RQ adds any additional effect over the traditional measure such as perceived service quality and customer satisfaction in determining loyalty in Internet grocery shopping. Therefore, this study attempts to address this research gap by incorporating a RQ perspective, as well as customer satisfaction and perceived service quality. Building on an extensive literature review, RQ is conceptualised and examined for its theoretical applicability via an initial qualitative study, followed by a quantitative phase using structural equation modelling analysis with the data collected by an esurvey of 519 Internet grocery shoppers. The results show that RQ is positively associated with customer loyalty in Internet grocery shopping. Among the dimensions of RQ, relationship satisfaction has the strongest direct effect on the formation of customer loyalty. In addition, loyalty can be also developed through perceived relational investment and affective commitment. Moreover, it is found that perceived relational investment from the Internet grocery retailer indirectly influence customer loyalty. Contrary to expectation, trust plays a very unimportant role in developing customer loyalty in Internet grocery shopping. The finding also indicates that e-service quality has a significant effect on e-satisfaction in Internet grocery shopping. In order to see whether the multi-component RQ model can perform better than the global RQ model, a comparison is made between the aggregated and the disaggregated model of RQ. The results indicate that the disaggregated model performs much better than the aggregated one.

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Blomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.

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Purpose: The aim of this research is to investigate if positive attitudes influence the intentions to purchase groceries online. In order fulfil the purpose and test the relationship between attitudes and intentions, the Theory of Planned Behaviour is used as the underlying theoretical model. Background: The e-commerce market in Sweden is regarded as one of the most developed e-commerce markets in Europe, however the grocery market is still striving for an online breakthrough. One of the largest obstacles for the online grocery market is the lack of consumer adoption. Previous research has emphasized the importance of understanding consumer attitudes and its influence on the consumers’ intention to adopt an e-commerce behaviour. Existing theories recognize a gap within positive attitudes’ and their influence on the intentions to adopt e-commerce. Method: An explanatory strategy and a deductive approach were applied in order to test the Theory of Planned Behaviour. Three hypotheses were developed based on the model. The empirical study was based on a quantitative approach and the data collection was made possible through an online survey targeted towards adults in Sweden. Furthermore the analysis of the data was done in SPSS through factor analysis, correlation matrix, descriptive variables and multi linear regression analysis, this provided answers for the hypotheses with a 95% confidence interval. Findings and conclusion: The analysed empirical findings presented overall positive attitudes, as well as a strong correlation between positive attitudes and intentions within online grocery shopping. This answers the research question and fulfils the purpose of examining the influence that positive attitudes have on intentions within the field of online grocery shopping. This research successfully tests the Theory of Planned Behaviour and suggestions for further research is to examine the underlying factors in a qualitative study.

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Florez, Acosta Jorge. "Essays On the Empirical Analysis of Grocery Retailing and Consumer Shopping behavior." Thesis, Toulouse 1, 2015. http://www.theses.fr/2015TOU10055/document.

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Cette thèse est composée de trois essaies portant sur l'analyse empirique de la grande distribution et le comportement d'achat des consommateurs. Le premier chapitre est dédié à l'étude des programmes de fidélité des supermarchés et leur impact sur la demande de marques de distributeur (MDD). Souvent les supermarchés lient les avantages fidélité à l'achat en marques de distributeurs, quelles sont les motivations des supermarchés à faire cela? C'est la question que cette étude cherche à répondre d'un point de vue empirique. Je travaille sur des données extraites d'un panel représentatif des consommateurs concernant les achats des ménages français, et l'utilisation d'une méthode structurelle d'estimation de demande. Les résultats sont conformes aux faits: les MDD sont des produits moins préférés vis-à-vis les marques nationales (MN) de même qualité. Cependant, la carte fidélité a, en effet, un impact positif sur le choix du consommateur: ceux qui portent une carte fidélité ont une probabilité supérieure de choisir des MDD que ceux qui ne l'ont pas. Par ailleurs, l'impact d'un programme de fidélité sur la demande des MDD est moins important chez les détenteurs de plusieurs cartes. Le deuxième chapitre, co-écrit avec Daniel Herrera Araujo, vise à mesurer les coûts d'achat des consommateurs à partir des données de panel concernant les achats des ménages en France. Quand l'analyse économique tient compte des coûts d'achat, que rationalisent l'hétérogénéité observée en nombre des enseignes visitées par les consommateurs, les conclusions de politique publique peuvent changer remarquablement. Nous identifions les coûts d'achat du consommateur dans le cadre d'un modèle structurel de demande en plusieurs enseignes ainsi qu'en plusieurs produits, qui lie le choix optimale du nombre de supermarchés à visiter (un seule ou plusieurs) aux coûts d'achat. Nous estimons les paramètres du modèle et mesurons le coût d'achat total moyen en 18,7 € par enseigne visitée. Deux quantités y sont comprises: le coût fixe moyen, 1,53 € et le coût de transport moyen 17,1 € par visite. Le troisième chapitre porte sur l'analyse empirique du rôle des tarifs binômes et la fixation du prix de vente (RPM, d'après l'expression anglo-saxonne Resale Price Maintenance) dans la stabilité des prix de vente. Il est largement reconnu dans la littérature économique que la transmission incomplète des chocs de coûts aux prix de vente est expliquée par l'ajustement des marges ainsi que les coûts d'ajustement des prix. Les relations entre fournisseurs et distributeurs et le RPM peuvent renforcer la rigidité des prix. Je présente un modèle structurel de relations verticales dont des tarifs binômes peuvent être adoptées ainsi que le RPM. Ce modèle tient compte de la rigidité des prix de vente à travers des coûts fixes d'ajustement des prix qui sont ajoutés au profit du détaillant. En utilisant des données concernant les ventes de marques de céréales pour le petit déjeuner dans une grande chaîne des supermarchés au Chicago, j'estime la demande, récupère les marges et calcule les limites supérieure et inférieure de l'intervalle que contiennent les vrais coûts d'ajustement. Les résultats obtenus montrent que ces coûts représentent en moyenne entre 1,6% et 3% des revenus totales du distributeur par an
This dissertation consists of three essays on the empirical analysis of grocery retailing and consumer shopping behavior. The first chapter focuses on supermarket loyalty programs and their impact on the demand for private labels. Supermarkets often link loyalty rewards to private label purchases, What are supermarkets' motivations to do this? This empirically examines this link using scanner data on grocery purchases of French households and structural methods of demand estimation. Results are consistent with the industry lore: private labels are less valued products relative to quality-equivalent national brands. However, members of loyalty programs have a larger valuation of private labels than non-members. Moreover, the more prone to subscribe to LPs a customer is, the larger her sensitivity to a price increase and the weaker the expected effects on the demand for private labels. The second chapter, joint with Daniel Herrera Araujo, is inspired by a number of theory papers showing that when shopping costs, that rationalize the observed heterogeneity in consumer shopping patterns, are introduced in economic analysis, policy conclusions can change dramatically. We structurally identify consumer shopping costs using scanner data on grocery purchases of French households. We present a model of demand for multiple stores and products consisting of an optimal stopping problem in terms of individual shopping costs. This rule determines whether to visit one or multiple stores at a shopping period. We then estimate the parameters of the model and recover the distribution of shopping costs. We quantify the total shopping cost in 18.7 € per store sourced on average. This cost has two components, namely, the mean fixed shopping cost, 1.53 € and mean total transport cost of 17.1 € per trip. The third chapter empirically examines the role of nonlinear contracts between manufacturers and retail stores, and Resale Price Maintenance (RPM) on nominal price stability. According to the literature the incomplete transmission of costs shocks into retail prices is explained by the existence of markup adjustment and price adjustment costs. The vertical conduct of the industry and the use of RPM can introduce further price stickiness or reinforce it. I present a structural model of vertical relations allowing for two-part tariffs and RPM, and accounting explicitly for retail price rigidity by including fixed costs of price adjustment in retailer's profit function. Using micro data on sales of breakfast cereals from a large supermarket chain in Chicago, I estimate demand, retrieve margins, and compute bounds for retail price adjustment costs. I find that these costs lie between 1.6% and 3% of its total revenue a year, on average

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Wakendshaw, Susan Yingli. "The consumer/store "relationship" ; an interpretive investigation of UK women's grocery shopping experiences." Thesis, Lancaster University, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.651298.

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The phenomenon of consumer relationships in consumer markets has been investigated by· loyalty and relationship research. However, mainstream consumer loyalty research has been developed in cognitive 'attitude-behaviour' framework. Nevertheless, relationship perspective has emerged as a theoretical perspective and attracted interest in the loyalty research domain. In addition, since the 19605, relationship priciples and relationship marketing (RM) concepts h.we also been developed in the B-to-B sectors and service markets. Moreover, relational thoughts and RM concepts have also been extended to mass consumer markets. Different types of commercial consumer relationships have been explored. However, this is the first dedicated study to explore consumer/store relationship phenomena from the perspective of individual consumers. The main objectives of this study are to: (1) develop the understanding of nature of consumer/store relationships and (3) engage in the discourse on methodology and the role of researcher in interpretive research. An in-depth study has been undertaken based on interpretive modes of inquiry. This study has explored the lived experiences of UK women in the context of grocery shopping and consumption. As a result, a richly contextualised account of consumer/store relationships has been investigated in depth and a conceptual framework for consumer/store relationships has been developed. The significance of other aspects of relationships (such as the store constellations, and the association between value congruence and relationships) has also been highlighted. Indeed, the findings have shown that stores provide support for consumers in terms of: (1) consumers' shopping task fulfilment; (2) pleasure seeking needs; (3) self concept construction and maintenance; (4) self discovery, self extension and self expression. Moreover, various interactions and multiple level effects between consumers and their stores can result in the diverse and dynamic bonds between consumers and the stores they shop. The research has demonstrated the validity of the existence and investigation of consumer/store relationships at the level of consumers' lived experiences.

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Lau, Minnie (Minnie Ming-Him) 1975. "Is the price right? : a study of pricing effects in online grocery shopping." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/86634.

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Chen, Chin-Lien. "Consumers' price knowledge and price information search for non-durable products in grocery shopping." Thesis, Queensland University of Technology, 1995. https://eprints.qut.edu.au/36277/1/z%2036277_Chen_1995.pdf.

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Marketing research has studied the influences of temporary price reductions on shopping behaviour for grocery products. Nevertheless, relatively little research has investigated shoppers' price knowledge and behaviour at the point of purchase where shoppers make purchase decisions especially in Australia. This research was designed to repeat and extend Dickson and Sawyer's ( 1990) US study in Australia. That is, the research problem is: what are consumers' price knowledge and price information search behaviour for non-durable products in grocery shopping? The literature about consumers' price information processing with relevant theories was reviewed and a conceptual model of price encoding and knowledge was then adopted as the foundation of six hypotheses: H1: Shoppers who buy an on-sale priced item do more price checking and have greater price recall accuracy than shoppers who buy a regular-priced item. H2: Frequent buyers of a product category do more price checking and have greater price recall accuracy than shoppers who are less frequent buyers of the product category. H3: The presence and recognition of on-sale price influence the price image of both the brand and the store. H4: The accuracy of the recognition of the item's regular versus on-sale price status is higher than the accuracy of actual price recall. H 5: Interstore price vigilance is related positively to instore price vigilance. H6: Shoppers with different demographic characteristics are different in price recall accuracy and price checking at point of purchase.The methodology involved collecting data from 240 respondents by interview conducted at point of purchase inside supermarkets. The findings were data analysed and hypotheses tested suggesting that imperfect information attention and retention occurs at point of purchase which is consistent with the results found in previous studies. Shoppers of on-sale priced items did more price checking but did not recall price more accurately (hypothesis 1). Frequent buyers did not do more price checking or have better price knowledge (hypothesis 2). Shoppers perceived the on-sale price status would influence their price image of the brand and the store (hypothesis 3). The accuracy of correct recognition of price status was not higher than the accuracy of price recall (hypothesis). Shoppers who did more price checking inside the store were more likely to compare prices between stores (hypothesis 5). Moreover, demographic factors do not appear to influence shoppers' price knowledge and price search behaviour (hypothesis 6). Overall, the results in this study are similar to Dickson and Sawyer's (1990) findings. However, the research extended their study by including demographic, and store and product effects. In summary, this research contributes to the limited studies which have investigated consumers' price information processing at point of purchase. In addition, this study extended Dickson and Sawyer's (1990) to Australia with further analysis by demographic, shop, and product factors. The conclusions of this study indicate that shoppers are heterogeneous in their perceptions and reactions to price promotions. The implication is that retailers and manufacturers need to consider other ways to inform shoppers about price promotion messages.

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Rednour, Allison. "A Nutritional Shopping System for Senior Citizens." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1491227694091354.

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Al-Nawayseh, Mohammad Khaled. "Electronic commerce logistics in developing countries : the case of online grocery shopping in Jordan." Thesis, Brunel University, 2012. http://bura.brunel.ac.uk/handle/2438/6572.

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Online grocery shopping is one of the Internet business applications that received much attention in the last few years. Online grocery shopping has grown at a fast scale in the developed countries, where customers and retailers have benefited from it. However, this service remains in its infancy stage in developing countries. Groceries are one of the most difficult objects to sell online mainly, because of sensory and delivery issues. Online customers still worry about product quality, and they demand optimum logistical services, convenience, reliability and timely delivery service. Therefore, retailers have to respond to these expectations by developing convenient logistical services while keeping this process cost-efficient as much as possible. The main aim of this research is to design an e-commerce logistical decision support system for grocery retailers in Jordan as a case study of applying online grocery shopping in a developing country. Grocery retailers will be exposed to this model, and will be able to determine the most suitable logistical delivery system in the future. In order to achieve this aim, the designed system incorporates a web ordering system to collect customer orders, embedded map source (Google Maps) and a database system. The collected data then exported to one of the available routing and scheduling online solutions in order to identify, analyze and statistically compare the cost efficiencies of the available delivery alternatives. Moreover, two specially designed questionnaires were distributed among a group of customers and grocery retailers in Jordan, asking about their attitudes towards online grocery shopping and its delivery service. The results from analyzing the questionnaires data statistically were also used as input parameters for the designed system evaluation process. The findings from the questionnaires data statistical analysis indicated that Jordanian customers and retailers have positive attitudes towards online grocery shopping. The results also showed that customers and retailers have serious concerns towards the delivery service in Jordan. Customers are mainly worried about the availability of a suitable delivery service, while retailers are worried about the market size for the delivery service. The findings from implementing and statistically testing the proposed model over three delivery alternatives showed that there are differences between the mean values of the delivery alternatives among their key performance indicators (cost, distance and time). The questionnaire respondents indicated that they both prefer the pickup point service after home delivery for customers and after shop pickup for retailers. Depending on the level of investments that grocery retailers would like to implement and according to the experiment results, it could be concluded that pickup point solution is the best logistical strategy for retailers to start with.

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CASTRO, RENATA SILVEIRA DE. "ONLINE SHOPPING IN MULTICHANNEL RETAILING: THE PERCEIVED RISK ON THE ACQUISITION OF GROCERY PRODUCTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15315@1.

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A percepção de risco em compras online é apontada por diversos autores como o obstáculo para o crescimento do comércio eletrônico. O varejo pela Internet torna impossível a avaliação de atributos tangíveis pela impossibilidade de examinar fisicamente o produto. No caso de alimentos, a Internet ainda é um canal muito pouco explorado, já que as conseqüências de um produto estragado podem ser potencialmente severas, causando danos à saúde. Este estudo pretendeu, através de um levantamento em uma amostra dos clientes de uma rede de supermercados do Rio de Janeiro, comparar o risco percebido na compra online de alimentos perecíveis por clientes dos diversos canais do supermercado. Os resultados apresentaram evidencias de que a compra de alimentos perecíveis é percebida como mais arriscada por clientes da loja física do que clientes da Internet e que o risco de desempenho/físico desempenha o papel mais importante na percepção do risco total.
The perceived risk in online shopping is seen by many authors as an obstacle for the growth of electronic commerce. The online retailing makes impossible for customers to evaluate the tangible attributes due the impossibility of physical examination of the product. In the case of groceries, the Internet still is an unexplored channel, once the consequences of a spoiled product can be potentially severe, causing damage to one`s health. This study intended, through a sample of customers of a supermarket chain located in Rio de Janeiro, to compare the perceived risk in online shopping of groceries through customers of different channels of the supermarket. The results presented evidences that the shopping of groceries is perceived as more risky by costumers of physical store than by costumers of Internet and that the performance/physical risk represents the most important role in risk perception.

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Memery, Juliet Emma. "The influence of ethics and social responsibility on grocery shopping behaviour in the UK." Thesis, University of Plymouth, 2005. http://hdl.handle.net/10026.1/2490.

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Consumption as an aspect of most people's lives in affluent societies is widely acknowledged as having become increasingly important (Newholm, 2005). We consume more, and consume more often, than previous generations (Durning, 1992) meaning the actions we make and the decisions we take have greater impact than ever before on the world we inhabit. For many their involvement with consumption goes beyond the act of purchase (Ollman, 1998) to include complex ethical dimensions. The relationship between ethics and social responsibility (E&SR) and consumption choices has received growing attention over recent years, resulting in the topic of 'sustainable consumption' becoming a central focus for national and international policy (Jackson, 2005). Yet a review of the pertinent literature in the fields of E&SR, consumer behaviour and shopping motives uncovers the limitations of existing E&SR research in relation to grocery shopping activities. What E&SR factors influence consumers' grocery shopping choice decisions and behaviour? How important are they when compared to traditional store image and product attribute criteria? How do attitudes influence E&SR grocery consumption? Who are the E&SR buyer types and how may they be differentiated and segmented? This thesis sets out to address these questions and comprises the results of, and reflections on, an investigation into grocery shopping behaviour in the South West of England. It consists of three stages: a literature review; a series of exploratory focus group interviews; and a confirmatory quantitative study. Content, factor, multiple regression and cluster analysis find: shopping motivations vary according to two facts 1) the shopping consideration (store to patronise, product to purchase), and 2) the shopping occasion (main shop, top-up shop); differences occur in the importance of E&SR issues and traditional elements of store image/product attribute depending on the shopping activity; attitudes, perceived behavioural control and ethical obligation are linked to E&SR behaviour with differences in the importance of E&SR concerns meaning that E&SR shoppers are not a homogenous group. Results enable a preliminary typology of E&SR grocery shopping concerns to be derived and a range of E&SR consumer types to be proposed. This insight offers a far more complex market that has hitherto been recognised. Motivating E&SR behaviour is far from straight forward due to dissonance occurring in decision-making as consumers try to balance traditional retail aspects with their E&SR beliefs, so finding themselves 'locked in' to non-E&SR behaviours; in spite of their best intentions. In these circumstances strategies are required to make it easy for consumers to behave in an E&SR manner: ensuring access to information that aids and encourages pro-E&SR behaviour, highlighting non-financial E&SR behaviours, and for Government to exemplify the desired changes through their own policies and practices.

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Barat, Somjit Paswan Audhesh. "An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-4007.

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Woodliffe, Lucy Harriet. "Gaining insight into consumer disadvantage : a study of grocery shopping in a Southampton district centre." Thesis, University of the West of England, Bristol, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.271056.

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This thesis examines consumer disadvantage in the context of grocery retailing, and from the perspective of the marketing discipline. In the absence of a well developed body of academic literature on the topic, this research commences by developing a conceptual model based on a multi-disciplinary review of the consumer disadvantage literature and UK grocery retailing restructure literature. The conceptual model discerns between antecedents to disadvantage (for example, car ownership, income, and age) and manifestations of disadvantage (for example, paying higher prices, poor quality and limited range of items). The conceptual model was explored using quantitative and qualitative research approaches, namely a mail survey, a diary panel, semi-structured interviews and focus groups, and was subsequently revised in the light of the research findings. Although traditionally consumer disadvantage studies have focussed on geographical areas poorly served by retailers (,absolute disadvantage'), this research took place in an urban area of Southampton which contained a wide variety of retail provision (,relative disadvantage'). The findings reveal consumer disadvantage to be a complex phenomenon, determined by both objective (made by the researcher) and subjective (made by the individual) judgements. The mail survey and diary survey provide evidence that antecedents to disadvantage can influence the shopping behaviour of the individual, but the extent to which this results in manifestations of consumer disadvantage being experienced or perceived by an individual is subject to their expectations, preferences and interpretations of their shopping experiences.

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Johansson, Moberg Marcus, and Tilda Karlsson. "Consumer experience : An exploratory study of why consumers chose to buy groceries online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19848.

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Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. The purpose of this thesis is to explore which advantages and disadvantages consumers experience with offline, and online grocery shopping to answer the question why consumers chose to buy groceries online. A conceptual model has been developed based on earlier research on grocery shopping, consumer experience and the four dimensions of the marketing mix; product, place, price and promotion. Qualitative data has been collected from two focus groups and five semi-structured interviews to explore what advantages and disadvantages consumers experience connected to offline and online grocery shopping and to understand why consumers chose to buy groceries online. All respondents shared most of the experienced advantages of online grocery shopping. The main reasons why consumers chose to purchase groceries online was to save both time and effort. Moreover, consumers experienced that they saved money due to less spontaneous purchases and fewer shopping trips per week. Online grocery shopping is growing in popularity. Hence, this thesis gives insights relevant to practitioners and academics on why consumers experience a desire to purchase groceries online. The findings of this thesis could help online grocery retailers to respond more efficiently to consumers’ needs and preferences.

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Sparks, Andrea Leigh. "Measuring food deserts : a comparison of models measuring the spatial accessibility of supermarkets in Portland, Oregon /." Connect to title online (Scholars' Bank), 2008. http://hdl.handle.net/1794/7863.

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Safa, Jawid, Diana Al-Khameesi, and Johan Lindberg. "Consumer Behaviour and Corporate Social Responsibility : A study on grocery shopping during the COVID-19 pandemic." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54446.

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Reserach question: To what extent has consumer behaviour been influenced by supermarkets’ CSR responses to the COVID-19 pandemic? Purpose: To what extent the perceived importance of CSR responses by supermarkets to the COVID-19 pandemic has influenced consumer behaviour and what implications this have for the business-consumer relationship. Method: Quantitative study by collecting 137 responses from Swedish consumers. A deductive approach to theory development alongside a positivist and partially interpretivist philosophical position is utilized to explain the extent of change in consumer behaviour. Conclusions: The results of the study indicate that the perceived importance of CSR responses to the COVID-19 pandemic of supermarkets has influenced consumer behaviour which has implications for the business-consumer relationship. The authors also discovered that the effect of cause-fit CSR activities is particularly strong in the Swedish empirical context.

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Li, Junru, and Hanna Ohlsson. "Online grocery shopping: the key factors influencing consumers’ purchase intention- A study based on consumers in Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40045.

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Purpose: The purpose of this study was to examine what kind of factors that can influence consumers’ intention and how do Swedish consumers evaluate these factors to purchase grocery products through the Internet. Background: E-commerce has been a widespread environment for consumers and online shopping also becomes more and more popular nowadays. However, in Sweden, although there is huge amount of online users, online grocery shopping is still in an early stage. Theory: For this paper the Theory of Planned Behavior was used, as well as a range of factors that are commonly used in existing literature on this field of research. Method: Both quantitative and Qualitative method were used to collect primary data and semi- structured interviews were conducted with participants with similar demographics. Conclusion: Combined with previous literature, questionnaire and interviews conducted, relevant factors are brought up to be analyzed. Situational factors which include perceived product quality, perceived product price, weather, perceived potential risks, delivery cost, delivery time, types of product, and time saving. The study shows that above factors all have impact on online consumers’ purchasing intention with different levels.

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Weigel, Lauren Jean Liu Tsai Lu. "A user-centered approach integrating an interactive product system into the design of a grocery shopping experience." Auburn, Ala., 2009. http://hdl.handle.net/10415/1947.

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Freeman, Mark Bruce. "Assessing the usability of online grocery systems to improve customer satisfaction and uptake." Access electronically, 2006. http://www.library.uow.edu.au/adt-NWU/public/adt-NWU20080604.125019/index.html.

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Shreay, Sanatan. "Essays on modeling limited dependent variables applied to industrial organization and labor markets." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/S_Shreay_050409.pdf.

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Kocher, Sara Johanna 1957. "Food cooperative shoppers: A study of consumer concerns." Thesis, The University of Arizona, 1988. http://hdl.handle.net/10150/291710.

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The goal of this study was to develop a demographic profile of food co-op shoppers and to assess the relationship between policy importance ratings and two measures of shopper involvement. A survey measuring co-op shopper demographic characteristics, ratings of co-op environment and ratings of the importance of 13 co-op policies was completed by 283 food co-op shoppers in the fall of 1983 at the Food Conspiracy Co-op in Tucson Arizona. Overall, the strongest distinction between working members and non-members was a tendency for members to spend more at the food co-op. The two groups were similar demographically and similar in their ratings of the quality of food co-op atmosphere. Both groups rated range of co-op policies as important factors in store selection. These co-op policies were equally important to both members and non-members, and the importance ratings were largely unaffected by length of involvement with the organization.

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Gränström, Danielle, and Johanna Atterström. "E-handel av livsmedel : En kvalitativ studie som undersöker hur e-service quality påverkar kundens köpbeteende." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157608.

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Introduction: E-commerce has shown a large increase in the last years and constitutes a great portion of the market. This has led to a digital shift and more people choose to e-shop. This has affected the retail business, since there are new, more comfortable ways to buy your groceries. Furthermore, the food e-commerce differentiates from the general e-commence, since customers feel comfortable being able to smell, touch and see the groceries they are buying. Purpose: The purpose of this study is to achieve a higher and deeper knowledge of how the e-service quality affects the customers purchasing behavior in a digital food commence. Furthermore, the purpose is to identify notable factors within e-service quality which affects the customers purchasing behavior. Method: This is a qualitative study which has had an abductive approach. It is a combination between an inductive and a deductive attempt. The empirical material has been collected through six semi-structured interviews with Zeithaml, Parasuraman & Malhotra (2002) e-service quality dimensions for basis. Thereafter the empirical results were analyzed with the different steps of the buying process. Conclusion: Through this study, we noticed no significant difference between the interviewees which probably is a result of a high "internet habit". Thanks to the study, we were able to conclude that there are a number of distinct factors within the e-service quality dimensions that affects the customers purchasing behavior. Seeing that this is a subject going through constant development in contemporary with the digital evolution we find it useful to study, because the old barriers are replaced with new ones.
Bakgrund: E-handel växer drastiskt och utgör idag en större del av marknaden. Detta har lett till ett digitalt skifte och fler väljer att e-handla. Det har sin påverkan på dagligvaruhandeln eftersom det finns nya och bekväma sätt att e-handla mat på. Vidare skiljer sig e-handel av livsmedel från den generella e-handeln, vilket kan förklaras genom att livsmedel blir problematiskt att uppfatta i onlinemiljö eftersom beröring, syn och lukt ofta krävs. Syfte: Syftet med studien är att få en ökad och djupare förståelse hur e-service quality påverkar kundernas köpbeteende inom digital mathandel. Vidare är syftet att identifiera märkbara faktorer inom e-service quality som påverkar kundens köpbeteende. Metod: Detta är en kvalitativ studie som har haft ett abduktivt angreppsätt, vilket är en kombination av en induktiv och deduktiv ansats. Det empiriska materialet har samlats in genom sex semi-strukturerade intervjuer med Zeithaml, Parasuraman & Malhotra (2002) e-service quality dimensioner som grund. Därefter analyserades det empiriska resultatet med köpprocessens olika steg. Slutsats: Genom studien kan vi se att det inte fanns några markanta skillnader bland de intervjuade personerna vilket vi tror kan bero på hög internetvana. Tack vare studien så kan vise att det finns ett flertal tydliga faktorer inom e-service quality dimensionerna som påverkar kundens köpprocess. Eftersom detta är ett ämne som ständigt uppdateras i samtid med den digitaliserade utvecklingen så är det nyttigt att studera just för att de gamla barriärerna ersätts av nya.

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Barat, Somjit. "An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc4007/.

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Coupons are one of the most popular and attractive tools of promotion. Redeeming coupons makes shoppers feel that they are doing something good for their family's budget, because coupons offer 'savings.' On the other hand, a coupon might have several negative effects on purchase behavior as well, which might 'devalue' the promoted product in the consumer's perception. But a review of the literature shows a lack of attention afforded to the above-mentioned aspects of coupon redemption. In addition, the consumer's coupon redemption behavior is moderated by several factors drawn from research in the fields of market pricing, economics and psychology, each of which have contributed to the current study in their own way. Finally, there does not exist any substantive research as to why coupon redemption rates have been on the decline, despite an increase in distribution of coupons. Therefore, this research not only fills existing gaps in the literature but also enriches it by synthesizing views from different academic disciplines. This dissertation concentrates on grocery products. Data is collected from about 2500 adults, primarily residing in the Dallas-Fort Worth area. The conceptual framework is based on the theory of reasoned action, which suggests that an individual's beliefs influence his/her attitude towards the consequences of actions, and attitudes, in turn, influence the individual's actions. Toward this end, the model incorporates intention to redeem coupons, intention to keep or spend savings and intention of how to spend savings from coupon redemption as the dependent variables, and several other independent variables. Behavioral independent variables are measured using items borrowed from established scales, as well as those developed exclusively for the current study. Standard statistical tools such as factor analysis and accepted measures of reliability and validity (Cronbach's alpha) are applied and reported, while structural equation modeling has been used to re-validate certain findings. Multivariate regression is applied for testing the hypotheses. Results indicate that several psychological (e.g. arousal-seeking, novelty-seeking tendency), socio-economic (e.g. income effect, opportunity cost) and behavioral factors (e.g. savings propensity, switching behavior) influence the individual's intention to redeem a coupon. The current research offers several academic and managerial implications, while providing promising prospects for further studies.

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Phoosangthong, Nakkarin, and Emmanuel Cimana. "Online Grocery shopping in Sweden : Identifying key factors towards consumer’s inclination to buy food online. Lessons learned from Västerås." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19333.

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The purpose of this master thesis is to identify factors influencing consumer’s intention to use Internet when buying food online. The focal aspects of the study will be service and product quality in order to assess their influence on the consumer’s intention to buy food online.

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Sellars, Irene Yousept. "Internet and Emerging E-Business Models : Developing an Integrated Analytical Framework for UK Internet Banking and Online Grocery Shopping." Thesis, University of Newcastle Upon Tyne, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.519456.

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Botes, Xania. "A South African study of the influence of shelf-edge labelling on urban consumers' grocery shopping behaviour / X. Botes." Thesis, North-West University, 2005. http://hdl.handle.net/10394/943.

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All consumers engage in some form of grocery shopping in order to satisfy their most basic needs. During grocery shopping consumers tend to make their final decision about grocery purchases within the store. This increases the importance of the availability of in-store information. Shelf-edge labels can be viewed as informative point-of-purchase promotional material providing information, such as price. Since the implementation of bar-coded shelf-edge labels, the practice of individually pricing items declined, leaving the shelf-edge label often to be the only source indicating price and similar in-store information. The provision of in-store promotional and informational material can be associated with high costs and therefore needs to be optimised to its fullest potential. However, the use of shelf-edge labels by South African consumers is a question on the minds of retailers as well as consumer scientists, since an empirical research regarding this topic has been neglected in the past. Therefore, neither retailers, nor scientists know the extent to which consumers use shelf-edge labels during grocery shopping. Consumers' reasons for certain responses to or expectations of shelf-edge labels have not yet been properly investigated. This research aimed to answer these questions. The results of the study answered the study's objectives in a descriptive and exploratory manner, which led to the development of a conceptual frame. This conceptual frame provides a content specific decision-making model which indicates the use of shelf-edge labelling during grocery shopping. Retailers can use this model, as well as other results drawn from the study, to implement shelf-edge labels as informational material to its fullest potential. The study is furthermore beneficial to science in its ability to assist in the understanding of consumer behaviour.
Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2006.

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Tay, Chee H. K. "A consumer ethnocentrism model of foreign grocery retail store patronage in Beijing : do extrinsic cues and shopping orientation matter?" Thesis, Loughborough University, 2006. https://dspace.lboro.ac.uk/2134/7841.

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The most widely used marketing concept to explain consumers' reluctance to patronise foreign retail stores and to purchase imported products is consumer ethnocentrism (CET). To date, however, research has mostly concentrated on the antecedents and consequences of CET, whilst little is known about variables that may offset the impact of CET. This study represents the first step in addressing this gap by examining shopping orientation, specifically utilitarian value, as a moderator of the relationship between CET and the consumers' willingness to shop in foreign grocery retail stores (WTS). Other important research gaps addressed in this study are context specific (i.e., consumers and grocery retailers in China), which includes an investigation of the impact of country-of-origin cue, store brand cue, CET and shopping orientation on WTS, the causal relationships between CET, WTS and customer loyalty (i.e., attitudinal and behavioural loyalty) as well as between shopping orientation and customer loyalty, and the robustness of the CETSCALE (i.e., CET measurement instrument) in relation to socially desirable response bias. Building on an extensive literature review, a consumer ethnocentrism model of foreign grocery retail store patronage was conceptualised and examined for its theoretical applicability in Beijing via an initial qualitative study. The conclusive quantitative phase was store-intercept surveys conducted in four Beijing hypermarkets owned by two established domestic and foreign grocery retailers in China; this achieved a total sample of 500 questionnaires. Rigorous statistical assessment of the collected questionnaires was undertaken, where the raw data was verified for data entry accuracy, missing values in the raw datasets were resolved via the multiple imputation method, and the multiple imputed datasets were assessed for outliers and non-normality. The conceptual model was then tested using Structural Equation Modelling (SEM). Based on conventional SEM procedures, the main results revealed that utilitarian value was a significant moderator of the relationship between CET and WTS, whilst the country-of- origin cue and store brand cue returned non-significant effects. In addition, store origin was a significant moderator of the relationship between WTS and loyalty intention towards foreign grocery retailers, i. e., this relationship was positively related for Beijing consumers who shop in foreign grocery stores but non-significant for those who shop in domestic grocery stores. The findings, theoretical and managerial implications, limitations and directions for future research are discussed.

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Karamanea, Panagiota, and Julia Maria Besendorf. "Emotions of Sustainable Consumers during Grocery Shopping : Sadness, Guilt, Happiness: What Emotions do Sustainable Consumers Experience in the Supermarket." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448875.

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Awe, Patricia Olufunmilayo. "A Comparison of Swedish and Non-Swedish Customers’ Perception of Grocery In-store Self-Scanner : A Study of Personal Shopping Solution." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40943.

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Background: The advancement in digital products and digital services is a mixed feeling in the retailing markets. Emerging technologies are disrupting the mode of operation in a grocery store and one of this technology is self-scanner, an efficient tool of self-service. Self-scanner is a technology-based self-service alternative decision where the customer scan their goods and pay for their shopping without grocery attendant support. It is used progressively by retailer especially the big supermarket to deliver superior customers value and service to minimize the check-out period. The study found that older men and women likely to use self-scanner than the younger people (Lee et al., 2010). This study found that customer experienced several problems during service encounter with the self-scan check out (Lee et al., 2010). Among the problem is, customers technological skills and ability, level of technology, lack of system reliability and poor design of self-scanner technology. For the retailer, there is a problem of theft rockets and customer aggressive behaviour. Purpose: The study intends to examine how digitalization (e.g. self-scanner) affects consumers in-store shopping behaviour. To ensure that the purpose of this study is achieved, and test the relationship between Swedish and non-Swedish customers’ behaviour and perceived service quality, the theories of buyer behaviour (e.g. TAM and diffusion of innovation) are used as the fundamental theoretical model. Method: The study employs a survey as a tool for examining the factors affecting the use of grocery self-scanners between the Swedish and Non-Swedish customers. The questions were organised by themes and carefully designed to provide answers to the research questions as well as the constructs derived from TAM and Innovation Diffusion Theory. The survey questions focus on consumer’s self-scanner experience using the 5-Likert scale questions to measure the perception of self-scanner usefulness, ease-of-use, complexity and relative advantage. Also, the demographic information of the respondents was obtained through a series of demographic questions which were formulated and included in the questionnaire. The survey question was answered by 74 respondents through a paper-based questionnaire and Google online survey link distributed to the respondents via email address, Facebook messenger and WhatsApp platforms. All the respondents of the online survey were the people living in Sweden only. To analyse the data collected through the survey, Partial Least Squares (PLS) technique of structural equation modelling was applied using SmartPLS 3.0 statistics software student version. The study checks the reliability of the data by running a reliability test for Cronbach Alpha and compare the result with the rule of thumb. Further, variance Structural Equation Modelling (SEM) were conducted based on the independent and dependent variables for structural relationship. Conclusion: The result implies that non-Swedish users tend to use self-scanners at the grocery stores more than their Swedish counterparts if they perceived the device as ease to use. It could be observed from the results that perceived relative advantage has a greater influence on self-scanning experience of non-Swedish users than their Swedish counterparts. To reduce the rejection rates of using the self-scanning devices at the grocery store by the customers, the study suggests that the device and the process of usage should be made simple and convenient for the users.

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Dissertations / Theses on the topic 'Grocery Shopping'

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