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Kamble, Ashish, Maaj Bairagdar, Vaibhav Jadhav, and D. A. Bhosale. "Online Grocery Shop." International Journal for Research in Applied Science and Engineering Technology 10, no. 5 (May 31, 2022): 695–98. http://dx.doi.org/10.22214/ijraset.2022.41919.
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Abstract: Online shopping has been known as a rapidly growing business, and although online grocery shopping has not followed these same growth patterns in the past, it is now being recognized for its potential. As such, the focus of previous online shopping research has seldom encompassed this specific retail market, with the existing studies focusing essentially on consumers’ motivations and attitudes, rather than how consumers actually shop for groceries online. Therefore, this dissertation has the objective of uncovering some of the details of consumer decision making processes for this specific online retail market, details which can help further both academic research and managerial knowledge. The general consumer decision making process is characterized by a pre-decisional, a decisional and a post-decisional phase. All of which were addressed in an exploratory fashion, through a mixed methods strategy which combined both quantitative and qualitative methods of data collection. One of the main results obtained through this study is the complementarity of retail channels - as it was found that online grocery shopping serves essentially for major shopping trips, being complemented with smaller trips to traditional stores. Keywords: Xampp Server- Version 8.0.11 size 671bytes, HTML, CSS, JavaScript, PHP- Version:-7.3.21, MySQL- Version:- 8.0.13, QR Code
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Sarkar, Koyel, Harsh Khatri, Jayant Shrivastav, and Manvendra Singh. "DigiBasket: The Grocery Store Web App." International Journal for Research in Applied Science and Engineering Technology 10, no. 11 (November 30, 2022): 552–54. http://dx.doi.org/10.22214/ijraset.2022.47347.
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Abstract: Online Grocery Store is an eCommerce based web application for our Web Programming project. We had developed a sample in which user can search and find necessary information about any grocery item, can proceed to checkout to buy products. User can create an account, update personal information, can check its past activities, orders and transaction. A grocery store (AE), grocery shop (BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, and is not used to refer to other types of stores that sell groceries. In the UK, shops that sell food are distinguished as grocers or grocery shops (though in everyday use, people usually use either the term "supermarket" or a "corner shop" or "convenience shop"). Larger types of stores that sell groceries, such as supermarkets and hypermarkets, usually stock significant amounts of non-food products, such as clothing and household items. Small grocery stores that sell mainly fruit and vegetables are known as greengrocers (Britain) or produce markets (U.S.), and small grocery stores that predominantly sell prepared food, such as candy and snacks, are known as convenience shops or delicatessens.
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Rajagopal, Dr. "Architecting MexGro: introducing online experience for shopping ethnic products." Emerald Emerging Markets Case Studies 3, no. 5 (November 14, 2013): 1–11. http://dx.doi.org/10.1108/eemcs-10-2013-0196.
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Subject area Marketing plan; virtual shopping; consumer behavior. Study level/applicability Undergraduate. Case overview This case discusses the e-commerce plan of new online grocery company in Mexico, MexGro, which is planning to emerge as low-cost outlet as compared to the brick-and-mortar establishments in the market. MexGro is an online grocer with a round-the-clock call center to process phone-based orders and to provide customer support. The grocery online company is aimed at setting up a virtual grocery shop by the name of MexGro S.A de C.V to serve cross-cultural products to the Hispanic and Asian communities in Mexico. The MexGro, being a virtual shop, need not pay for checkout clerks; display cases, or parking lots, online grocers can drop prices below those of retail stores and remain profitable. This case explores online consumer-shopping behavior, the economics of online and offline grocery distribution, and the challenges of uniting a pure information business with a mundane package delivery service. Expected learning outcomes This case may be discussed towards learning developing effective online marketing planning strategy for the niche markets. The specific learning objectives of the case are: to analyze the virtual marketing planning constituents for developing customer-centric marketing within a niche and explore the possibilities of sustainable business growth to encourage strategic thinking towards developing online marketing plan and develop effective communications among the consumers and to address the critical online planning issues, such as what are the prospects for grocery shopping on the internet. The case allows students to grapple with the strategic and tactical decisions on planning for the online marketing companies. Students will also become familiar with key questions/issues raised by the various executives of the company in formulating the online marketing plan for ethnic grocery in a niche business environment: the case challenges students to think about how online grocer creates the most value for customers and how grocer will likely be able to overcome the competition from the brick-and-mortar grocers. Should Wal-Mart be aggressive in launching its grocery brand? The case raises issues to debate on how the organizational and system decisions are faced by managers in developing a virtual shopping culture in Mexico as the company has the goal to move among more efficient competitors in the supermarket industry, and How the online marketing plan can be implemented within a niche. This case study would take students through the rise of a private brand to the strategies of its sustainability in the competitive marketplace. This case illustrates the importance of using new variables in developing an effective marketing plan when companies reinforce their products in the niche markets. The discussion in the case allows students an opportunity to evaluate online marketing planning and their brands in a niche as well as in a competitive marketplace. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Gustafson, Alison, Rachel Gillespie, Emily DeWitt, Brittany Cox, Brynnan Dunaway, Lindsey Haynes-Maslow, Elizabeth Anderson Steeves, and Angela C. B. Trude. "Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits." International Journal of Environmental Research and Public Health 19, no. 2 (January 13, 2022): 871. http://dx.doi.org/10.3390/ijerph19020871.
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Online grocery shopping has the potential to improve access to food, particularly among low-income households located in urban food deserts and rural communities. The primary aim of this pilot intervention was to test whether a three-armed online grocery trial improved fruit and vegetable (F&V) purchases. Rural and urban adults across seven counties in Kentucky, Maryland, and North Carolina were recruited to participate in an 8-week intervention in fall 2021. A total of 184 adults were enrolled into the following groups: (1) brick-and-mortar “BM” (control participants only received reminders to submit weekly grocery shopping receipts); (2) online-only with no support “O” (participants received weekly reminders to grocery shop online and to submit itemized receipts); and (3) online shopping with intervention nudges “O+I” (participants received nudges three times per week to grocery shop online, meal ideas, recipes, Facebook group support, and weekly reminders to shop online and to submit itemized receipts). On average, reported food spending on F/V by the O+I participants was USD 6.84 more compared to the BM arm. Online shopping with behavioral nudges and nutrition information shows great promise for helping customers in diverse locations to navigate the increasing presence of online grocery shopping platforms and to improve F&V purchases.
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Klepek, Martin, and Radka Bauerová. "WHY DO RETAIL CUSTOMERS HESITATE FOR SHOPPING GROCERY ONLINE?" Technological and Economic Development of Economy 26, no. 6 (December 4, 2020): 1444–62. http://dx.doi.org/10.3846/tede.2020.13970.
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Considering a relatively slow adoption of online grocery shopping in the vast majority of the world markets, the main objective of this study was to uncover any new reasons why customers hesitate to shop groceries online. Moreover, we were not looking for undiscovered discouraging reasons only but also intended to validate previously researched reasons in published studies. Thus, we have first used a systematic literature review to cover all relevant previous studies on online grocery non-buyers. Even though this process is time-consuming, it provides a coherent overview of the published material on the topic. Further, we designed a web-based survey of 670 respondents from the general internet population. The data in open-ended questions related to online grocery attitudes and opinions were analysed by the content analysis. 14 thematic units emerged from the process from which the majority confirmed previously researched negative attitudes toward online grocery shopping. Non-buyers prefer to see grocery in person before buying it, there is a distrust in e-tailers to choose the best and freshest grocery, non-buyers prefer personal contact with the seller and behave habitually. Moreover, they tend to shop offline also because of hedonic reasons and pleasure from the shopping experience. Novel reasons why people hesitate to shop online in this category were the time consumption where consumers perceived online shopping slow regarding order-delivery time gap and were reluctant to pay for the delivery service, to mention just a few. We conclude with a summary of our results and a handful of recommendation for e-tail companies.
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SEITZ, Christian, Ján POKRIVČÁK, Marián TÓTH, and Miroslav PLEVNÝ. "ONLINE GROCERY RETAILING IN GERMANY: AN EXPLORATIVE ANALYSIS." Journal of Business Economics and Management 18, no. 6 (December 20, 2017): 1243–63. http://dx.doi.org/10.3846/16111699.2017.1410218.
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The paper focuses on the German food retailing industry with its market characteristics and the status quo of online food retailing in Germany by analysing data from market research institutes and consumer direct questionnaire. The paper examines the consumers’ perceptions of online as well as offline grocery shopping. As a result, an online grocery model was created using PLS-SEM modelling. It illustrates all major success factors related to the consumer’s willingness to shop for groceries online in Germany. The main factors influencing the willingness to shop for groceries online are awareness of benefits, need for more convenience, and change of the lack of trust in the new distribution channel. We identified some consumer groups that are more open to online shopping as they benefit more from online grocery shopping. Especially working mothers and young professionals are the consumer groups with a high potential interest.
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Alawamleh, Mohammad, Loiy Bani Ismail, and Dana Hammad. "Willingness of Jordanians to shop for grocery online." International Journal of Business Forecasting and Marketing Intelligence 3, no. 3 (2017): 309. http://dx.doi.org/10.1504/ijbfmi.2017.085373.
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Hammad, Dana, Loiy Bani Ismail, and Mohammad Alawamleh. "Willingness of Jordanians to shop for grocery online." International Journal of Business Forecasting and Marketing Intelligence 3, no. 3 (2017): 309. http://dx.doi.org/10.1504/ijbfmi.2017.10006050.
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Ramachandran, K. K., K. K. Karthick, and M. Saravana Kumar. "Online Shopping In The UK." International Business & Economics Research Journal (IBER) 10, no. 12 (November 23, 2011): 23. http://dx.doi.org/10.19030/iber.v10i12.6647.
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This paper will contribute to current academic literature in the area of online retailing and consumer behaviour. Our research outlines a survey conducted with respondents from the UK to ascertain their attitudes to grocery shopping both off and online. The findings indicate that, whilst the vast majority of our sample has experience of online shopping, few actively engage in online grocery shopping. Some of the reasons for this are highlighted and the key issues relate to consumer trust and confidence in both online and offline aspects of the service. If these issues are addressed, it is proposed that more people would be encouraged to shop for groceries online.
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Zheng, Qiujie, Junhong Chen, Robin Zhang, and H. Holly Wang. "What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions." China Agricultural Economic Review 12, no. 2 (February 22, 2020): 193–213. http://dx.doi.org/10.1108/caer-09-2018-0201.
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PurposeIn this paper, we provide a simple conceptual framework with empirical analysis to investigate the effect of product attributes and e-vendor characteristics that are potentially included in the online shopper’s information search on their online shopping behavior in China.Design/methodology/approachThis paper examines consumers’ online shopping frequency for food/grocery using an ordered logit model and for fresh food (a subcategory of food/grocery) using a two-part model, considering product attributes, e-vendor characteristics, and consumer perceptions and characteristics.FindingsThe results show that product origin is an influencing factor in shopping for fresh food online, reflecting consumers’ growing interests in imported food or specialty food from other areas. Consumers are more likely to shop online for fresh food if they perceive online shopping as having a price advantage. But consumers who view price as a top factor are less likely to buy fresh food online frequently. Thus competitive prices might be a motive for online fresh food shopping, but consumers concerned about price do not necessarily shop frequently. Negative perceptions of product freshness reduce consumers’ likelihood and frequency of shopping for fresh food online. Concerns on food quality and e-vendors’ credibility prevent consumers from frequently shopping for fresh food online. Social and demographic characteristics also influence consumers’ decisions.Originality/valueThis paper provides a better understanding of consumer’s online grocery shopping preferences and sheds light on policy and regulation design and implementation in the e-commerce industry, which will ultimately protect and benefit consumers.
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Vasudevan, Asokan, Tan Ping Ping, and Walton Wider. "Online Grocery Shopping Behavior among Consumers in Singapore." International Journal of Management and Sustainability 11, no. 1 (April 27, 2022): 58–69. http://dx.doi.org/10.18488/11.v11i1.2977.
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The globalization trend during the Covid-19 pandemic showed that there are more consumers willing to shop online than visit physical stores. The purpose of this study is to investigate the influence of convenience, service quality, and social factors on consumer online grocery shopping behavior in Singapore during the Covid-19 pandemic. Data were collected from 153 respondents in Singapore via a survey, which was distributed through an online platform. A cross sectional study was applied, and the research instruments used were adapted from several past studies. Research hypotheses were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that convenience (β = 0.360, t = 4.063, p < 0.01) and service quality (β = 0.416, t = 5.495, p < 0.01) significantly influence consumer online grocery shopping. However, social factors (β = 0.042, t = 0.490, p > 0.05) have no significant influence on consumer online grocery shopping. With the help of the Theory of Planned Behavior, the present study has provided support for previous studies as well as clarified the roles played by convenience, service quality, social factors in consumer online grocery shopping behavior in Singapore.
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Meslin, Halley Rose. "Food Access in the Age of Online Grocery: An Evaluation of Current Retail Trends and Their Potential to Alleviate Food Deserts in the U.S." IU Journal of Undergraduate Research 4, no. 1 (December 16, 2018): 58–62. http://dx.doi.org/10.14434/iujur.v4i1.24379.
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Online grocery shopping is growing rapidly and has been heralded as a potential solution to food insecurity. Supermarkets are increasing their online presence, and some have joined the United States Department of Agriculture’s (USDA) pilot program aimed at increasing online grocery access among Supplemental Nutrition Assistance Program (SNAP) participants. Although both the growth of the online grocery industry and the launch of the USDA pilot program are steps in the right direction for greater food access, it is worth asking how these initiatives will address food access among low-income consumers. This paper aims to answer the following questions: does online grocery shopping reduce or eliminate food access barriers for low-income consumers? Does it introduce new barriers? Does online grocery shopping have the potential to reshape the definition of a food desert? Using Hilary Shaw’s (2006) categorization of food access barriers—ability, asset, attitude—as a framework, online grocery shopping motivations were reviewed, and a case study on current practices at Kroger, Wal-Mart, and Amazon Fresh was conducted. The results suggested that none of the retailers’ current practices significantly reduce the barriers that low-income consumers are likely to experience when trying to shop online. Although the online channel eliminates the physical barrier of having to carry groceries, it in turn introduces new barriers, such as sensory risk aversion to buying perishables online, the necessity of possessing relevant technological skills, and having access to a computer. This paper proposes a new term, “digital food desert,” to define (1) a community without access to online grocery due to infrastructure constraints, or (2) a community with access to online grocery, but whose market manifests the conditions of a physical food desert online.
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Harris, Patricia, Francesca Dall’Olmo Riley, Debra Riley, and Chris Hand. "Online and store patronage: a typology of grocery shoppers." International Journal of Retail & Distribution Management 45, no. 4 (April 10, 2017): 419–45. http://dx.doi.org/10.1108/ijrdm-06-2016-0103.
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Purpose Grounded on approach/avoidance behaviour theory, the purpose of this paper is to develop a typology of grocery shoppers based on the concomitant perceived advantages and disadvantages of shopping online and in store for a single cohort of consumers who buy groceries in both channels. Design/methodology/approach A survey design was employed using a sample of 871 UK shoppers who had purchased groceries online and offline. The survey instrument contained items that measured the perceived advantages and disadvantages of grocery shopping online, and items relating to the perceived advantages and disadvantages of grocery shopping in traditional supermarkets. Items were selected from the extant literature and subjected to content and face validity checks. Cluster analysis was used to develop typologies of online and offline grocery shoppers. The inter-relation between the two typology sets was then examined. Findings The results of the research provide several insights into the characteristics, perceptions and channel patronage preferences of grocery shoppers. In particular, profiling e-grocery shoppers on the basis of their concomitant perceptions of shopping online and in store suggests that the choice of whether to shop online or in store may be driven not by the perceived advantages of one channel vs the other, but by the desire to avoid the greater disadvantages of the alternative. These perceptions differ somewhat between different consumer groups. Originality/value This study makes a noteworthy contribution to the internet and general shopping literature by providing a profile of grocery shoppers based on their concomitant and often conflicting perceived advantages and disadvantages of shopping online and their perceived advantages and disadvantages of shopping in traditional supermarkets. The use of a single cohort of consumers overcomes the bias in previous studies that employ separate cohorts of online and offline shoppers and reveal important insights into the complex perceptions and behaviours of multichannel grocery shoppers.
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Bauerová, Radka. "Consumers’ Decision‑Making in Online Grocery Shopping: The Impact of Services Offered and Delivery Conditions." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, no. 5 (2018): 1239–47. http://dx.doi.org/10.11118/actaun201866051239.
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The growing consumer interest in buying food online has caused that online grocery shopping (OGS) is the current most evolving e‑commerce category. Therefore, focus on the factors influencing e‑consumer’s decision‑making is an important key to tailor optimal marketing strategy. OGS is specific due to the food aspects (quality, freshness and durability) as well as to the offered services and delivery conditions of the online purchase process. The aim of the paper is to extend external factors of online consumer decision process and examine the influence of offered services and delivery conditions toward consumer’s decision‑making in online grocery shopping. The paper focuses primarily on the choice of the type of service and the determination of delivery conditions that have a positive impact on the customer’s decision‑making. The empirical analysis was conducted on a sample of Czech online grocery buyers involving 536 respondents interviewed online. The results show the high customer sensitivity in delivery time and charge, while the impact of the minimum required order on the consumer’s intention to shop grocery online is not so decisive. The results suggest the Delivery Passes is the consumer most requested service and could play a role in building loyalty.
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Hodges, Leslie, Caitlin M. Lowery, Priyanka Patel, Joleen McInnis, and Qi Zhang. "A Systematic Review of Marketing Practices Used in Online Grocery Shopping: Implications for WIC Online Ordering." Nutrients 15, no. 2 (January 14, 2023): 446. http://dx.doi.org/10.3390/nu15020446.
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The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plans to allow participants to redeem their food package benefits online, i.e., online ordering. As grocery shopping online has become more common, companies have developed strategies to market food products to customers using online (or mobile) grocery shopping platforms. There is a significant knowledge gap in how these strategies may influence WIC participants who choose to shop for WIC foods online. This review examines the relevant literature to (1) identify food marketing strategies used in online grocery shopping platforms, (2) understand how these strategies influence consumer behavior and consumer diet, and (3) consider the implications for WIC participants. A total of 1862 references were identified from a systematic database search, of which 83 were included for full-text screening and 18 were included for data extraction and evidence synthesis. The included studies provide policymakers and other stakeholders involved in developing WIC online order processes with valuable information about the factors that shape healthy food choices in the online food retail environment. Findings indicate that some marketing interventions, such as nutrition labeling and food swaps, may encourage healthier food choices in the online environment and could potentially be tailored to reinforce WIC messaging about a healthy diet.
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Gomes, Sofia, and João M. Lopes. "Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 3 (July 6, 2022): 909–23. http://dx.doi.org/10.3390/jtaer17030047.
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Online shopping has intensified in the last decade. The COVID-19 pandemic has imposed circulation limitations and more restrictive behaviors on consumers due to fears of contracting the virus, boosting online grocery shopping. This study aims to assess the relationship between the online food purchasing experience during the pandemic and the intention to purchase food online after the pandemic. The sample of this quantitative study is composed of 358 Portuguese consumers who carried out grocery shopping online during the pandemic and was collected through an online questionnaire. First, a cross-sectional description of the variables was applied to this sample and then an analytical cross-sectional survey was carried out using the partial least squares method. Due to health concerns, food and beverage consumption behaviors changed positively during the pandemic compared to before. Healthier consumer behavior towards food and beverages during the pandemic, compared to before the pandemic, may influence a greater propensity for online grocery shopping. Sociodemographic characteristics (age, education, income) were also determinants of the propensity to shop online during the pandemic. Specifically, the results of this study demonstrate a positive influence of young male consumers, with higher levels of education and income, regarding the online supermarket shopping experience. The results also demonstrate that a good online shopping experience during the pandemic can positively influence online shopping intentions after the pandemic. This study makes it possible to identify determinants of the online food shopping experience, serving as guidance and preparation for strategic marketing for retail grocery companies that wish to position themselves online. It also helps marketers and policymakers understand the potential influence of sociodemographic characteristics such as age, income, and education on building a relationship with consumers. Finally, the relationship between personal characteristics and the online grocery shopping experience requires further substantiation and this study contributes to this gap in the literature.
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Hernando, Luki, and Nabilah Nabilah. "E-GROCERY SYSTEM DESIGN FOR COURIER SERVICE DEVELOPMENT." JURTEKSI (Jurnal Teknologi dan Sistem Informasi) 9, no. 1 (December 22, 2022): 41–48. http://dx.doi.org/10.33330/jurteksi.v9i1.1772.
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Abstract: Since the Covid-19 virus, there has been a decrease in the mobility of citizens in traditional markets, and many are affected by the termination of employment. In Batam, especially the Tiban area, most of the people are workers, with their busyness from morning to evening and often even late at night, giving people little time to shop for their daily needs in the market. E-groceries are starting to become more popular now, allowing people to shop online for their daily needs. E-grocery provides a variety of services, delivery services, and ease of use of applications to users. The design of the E-Grocery system significantly provides several operational advantages such as making data processing easier to trace and building personal relationships with customers and couriers so that they become closer. This is the company's competitiveness in selling their daily needs. This research aims to provide benefits to the community, sellers, and couriers to make it easier to shop for daily necessities such as fruits, vegetables, and other necessities, and also to help reduce the unemployment rate of the community by becoming a courier for delivery orders. The design of the E-Grocery system uses the agile method, with the software modeling language using UML. The result of this research is the E-grocery application, an android-based mobile application. With the e-grocery application, sales have been digitized to facilitate the distribution of daily goods to busy working people.Keywords: delivery services; e-grocery; mobile application; system information; uml Abstrak : Sejak Virus Covid-19 melanda telah terjadi penurunan mobilitas masyarakat di pasar tradisional Kota Batam, banyak yang terkena Pemutusan Hubungan Kerja (Phk). Kota Batam sendiri, khususnya daerah Tiban, mayoritas masyarakatnya adalah pekerja, dengan kesibukan dari pagi sampai sore bahkan tak jarang hingga malam hari, membuat masyarakat memiliki sedikit waktu untuk berbelanja kebutuhan sehari – hari ke pasar. Saat ini, E-grocery mulai banyak bermunculan memungkinkan orang-orang untuk berbelanja kebutuhan sehari-sehari secara online. E-grocery menyediakan berbagai macam pelayanan, layanan pesan antar, kemudahan penggunaan aplikasi kepada pengguna. Perancangan sistem E-Grocery secara signifikan memberikan sejumlah kelebihan operasional seperti pemrosesan data menjadi lebih mudah ditelusuri, dapat membangun hubungan personal dengan pelanggan dan kurir sehingga menjadi lebih dekat. Hal ini merupakan daya saing perusahaan dalam menjual kebutuhan sehari – hari mereka. Tujuan dari penelitian ini adalah memberi kemanfaatan kepada masyarakat, penjual dan kurir untuk mempermudah dalam berbelanja kebutuhan sehari - hari seperti buah - buahan, sayur mayur, serta kebutuhan lainnya, juga membantu mengurangi tingkat pengangguran masyarakat dengan menjadi kurir pengantaran pesanan. Perancangan sistem E-Grocery menggunakan metode agile, dengan bahasa pemodelan perangkat lunak menggunakan UML. Hasil dari penelitian ini adalah Aplikasi E-grocery yang merupakan Aplikasi mobile berbasis android. Dengan adanya aplikasi E-grocery maka penjualan sudah digitalisasi sehingga memperlancar pendistribusian produk harian kepada masyarakat yang sibuk bekerja. Kata kunci: aplikasi mobile; delivery services; e-grocery; sistem informasi; uml
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Chakraborty, Jayjit, Archana Sharma, and Gairik Das. "Why do Consumers Shop Online? An Analytical Study on Food and Grocery Segment in West Bengal." International Journal of Management and Development Studies 11, no. 10 (October 31, 2022): 01–09. http://dx.doi.org/10.53983/ijmds.v11n10.001.
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Due to the Internet's proliferation and the globalisation of trade, retail has become a highly competitive and fast-paced industry. The expansion of the Internet has made it possible for a new kind of store to open, and it has also compelled traditional stores to think about adopting an online-only strategy. Due to the radical nature of the shift from brick-and-mortar to online retail, stores should think twice before committing to a new e-commerce strategy. The business model of online retail is not limited by traditional store hours or geographic location, and it may serve markets across an entire country for a relatively low outlay of resources. For these and other reasons, online shopping has quickly become an alternative to traditional brick-and-mortar stores. The present paper seeks to demystify the factors, influencing consumer online shopping behaviour in the food and grocery segment, in the state of West Bengal. Availability and Affordability, Convenience and Trust, Quality of Service, Motivation to Buy, Flexibility and Responsiveness, Perceived Risk, Product Attributes, have been identified as the key factors, influencing adoption of online food and grocery shopping.
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Habib, Sufyan, and Nawaf N. Hamadneh. "Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic." Sustainability 13, no. 18 (September 13, 2021): 10221. http://dx.doi.org/10.3390/su131810221.
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E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.
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Dewanthi, Desyra Sukma. "Consumer Behaviour Towards Grocery Online Shopping During Pandemic: Case Study in Sayurbox." Business Economic, Communication, and Social Sciences Journal (BECOSS) 5, no. 1 (January 31, 2023): 13–24. http://dx.doi.org/10.21512/becossjournal.v5i1.8750.
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The use of online groceries is increasing during the pandemic. In America, the increase reached 52% with 20% of shoppers being new users. Based on the survey conducted, it has shown that the Sayurbox is one of the online shops favored by the public to shop for vegetables and other necessities. As many as 24% of the sample used Sayurbox and Happyfresh, 19% used Shopee, 14% used Go-Mart, 9% chose Tokopedia, and 5% used Tanihub and Hypermart. During the pandemic, the trend of cooking the own food began to increase. This has resulted in increased demand for staple food. People are turning to buying healthier and more sustainable food. This research used a qualitative method. It is used to examine the condition of the object naturally with a combined data collection technique. According to this approach, the researcher begins with specific observations to produce a general theory and conclusions drawn from the research. The reason for using an inductive approach is that it considers the context in which the research effort is active, while it is also most appropriate for small samples that produce qualitative data. Data collected by observation, in-depth interviews, and literature study. The object of this research is that people often use online grocery shopping during this pandemic. Samples that has been taken as respondents are those aged 21 to 35 years. Demographic segmentation of Sayurbox are those who is in age of 18 until 50 years. They are a technology literate society with access to the internet. This community is a society that has the economic capacity to make purchases so that the closest people to this segment are workers who have not been or are already married. Potential area are Jakarta, Tangerang, Bekasi, and Depok. Sayurbox refers to the market segment of people who choose an instant lifestyle. Their life is full of busy so, they have no time to shop. They will more comfortable and easier to use services such as Sayurbox to provide food and basic necessities. This behavioral segment is aimed at people who have a tendency to be willing to pay postage and services for someone who has helped them get the goods they need. The motive of someone making a purchase at Sayurbox was most influenced by pandemic conditions. This platform provides a variety of vegetables, fruit, side dishes, beverage ingredients, dairy, package menus, and others to full household necessities in food. Some people use this platform to reduce the risk of being infected with Covid-19. In addition, consumers are also given the convenience and several discounts hitch make them even more diligent in using this platform. Those who use the services from Sayurbox are 21 - 35 years old consumers with a variety of professions. Based on the sample interviewed, it can be concluded that students, workers, and housewives use this platform to full their needs.
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Bartók, Ottó, Vratislav Kozák, and Radka Bauerová. "Online grocery shopping: the customers´ perspective in the Czech Republic." Equilibrium 16, no. 3 (September 30, 2021): 679–95. http://dx.doi.org/10.24136/eq.2021.025.
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Research background: Online shopping is becoming popular among most customers thanks to quickness and easy shopping, and also due the COVID pandemic. Companies are aware of the great interest of customers and, as a consequence, e-commerce is expanding. There has been a significant increase in online grocery purchases due to economic growth in the past few years. Online shopping attracts a lot of research interest, individual authors and this is a widely discussed topic. It should be borne in mind that online purchasing of food has its own peculiarities compared to the segment of electronics or fashion from the perspective of everyday needs.
Purpose of the article: The aim of the study is to analyze specific consumer behaviour in online purchasing of groceries. This study takes into account the age and purchasing preferences of online grocery purchasers.
Methods: The study was conducted using quantitative research. Data (n = 171) was obtained by using a questionnaire survey done in the Czech Republic. The questionnaire survey contained 17 questions. For the statistical evaluation, Chi-square test and Pearson's correlation test were used. For the statistical evaluation, Chi-square test and Pearson´s correlation test were used.
Findings & value added: The results of the study indicate that there is a relationship between the age of customers and online purchase in the grocery field. However, customers who use the e-shop for grocery purchase are still reluctant to buy perishable goods (meat, pastries) and prefer goods that are packed directly by the manufacturer. The study sheds light on understanding the customers? purchasing behaviour and their preferences in terms of quality of service, payment terms, delivery conditions, and range of assortment.
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Grashuis, Jasper, Theodoros Skevas, and Michelle S. Segovia. "Grocery Shopping Preferences during the COVID-19 Pandemic." Sustainability 12, no. 13 (July 2, 2020): 5369. http://dx.doi.org/10.3390/su12135369.
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Considering the temporary closure of many food-away-from-home establishments, consumer expenditure on groceries during the COVID-19 pandemic has increased. While grocery shopping is an essential activity, not much is known about the dynamic relationship of the COVID-19 pandemic to the behavior of grocery shoppers. With an objective to inform variability in the behavior of grocery shoppers under various scenarios of the COVID-19 pandemic, we conducted an online framed choice experiment to elicit preferences for purchasing methods, time windows, minimum order requirements, and fees. The manipulating factor relates to the trend in the COVID-19 pandemic, where we consider three scenarios: an increasing, decreasing, or constant number of new cases in the past two-week period. Using 32,400 choice decisions from a representative sample of 900 grocery shoppers in the United States, we conclude that the trend in the COVID-19 pandemic causes significant differences in grocery shopping preferences. In situations where COVID-19 is spreading at an increasing rate, consumers are generally less willing to shop inside the grocery store. When COVID-19 is spreading at a decreasing rate, the relative importance of the purchasing method attribute is lower in its entirety. We use our findings to inform recommendations for practitioners and policymakers.
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Lowery, Caitlin, Shahmir Ali, Josephine Dudzik, Angela Trude, and Gabriela Vedovato. "Sociodemographic Factors Associated With Online Grocery Shopping Among Low-Income Households During the COVID-19 Pandemic." Current Developments in Nutrition 6, Supplement_1 (June 2022): 215. http://dx.doi.org/10.1093/cdn/nzac048.029.
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Abstract Objectives The Supplemental Nutrition Assistance Program (SNAP) Online Purchasing Pilot (OPP) authorized the use of SNAP benefits online in Maryland in May 2020 and expanded rapidly across the US due to the COVID-19 pandemic. We assessed sociodemographic factors associated with online grocery service uptake and current and intended future use during and after COVID-19 among SNAP-eligible households in Maryland. Methods Primary shoppers of SNAP-eligible households with children (n = 310) were recruited online to complete a survey on online grocery shopping (Nov. 2020–Jan. 2021), as part of a mixed-methods study. Descriptive statistics and logistic regression (adjusted for sociodemographics and SNAP use) were performed in Stata. A purposefully sampled subset of respondents (n = 42) participated in focus groups or in-depth interviews, which were transcribed and analyzed in MAXQDA. Results Most participants (82%) reported receiving SNAP in the past year. Among those who had ever bought groceries online (57%), the majority first ordered groceries online after the OPP. Older age (30–39 or ≥40 v. 18–29) was associated with ever ordering groceries online [aOR: 2.69 (95% CI: 1.40, 5.16); aOR: 2.95 (1.45, 6.00)], as was grocery shopping weekly (v. less often) [aOR: 2.16 (1.26, 3.70)]. Older age groups [aOR: 4.37 (1.26, 15.19); aOR: 3.77 (1.05, 13.56)] and larger households [aOR: 1.28 (1.02, 1.62)] were more likely to have ordered groceries online before the OPP. Participants often cited COVID-19 as a motivator for ordering groceries online in focus groups, and some reported that the OPP influenced both their decision to buy groceries online and where they shopped online. Most participants who had shopped online planned to continue after the pandemic (79%), while 60% of the full sample expected to shop online more often in the next 6 months than at the time of the survey. Conclusions Although most participants who shopped online started after the COVID-19 pandemic began, a high proportion intended to continue shopping online after the pandemic. Our findings suggest that online grocery services will remain an important source of food for SNAP-eligible households, affirming the need for policies that promote equitable access to healthy food online. Funding Sources Healthy Eating Research, Robert Wood Johnson Foundation.
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Cohen, Nevin, Katherine Tomaino Fraser, Chloe Arnow, Michelle Mulcahy, and Christophe Hille. "Online Grocery Shopping by NYC Public Housing Residents Using Supplemental Nutrition Assistance Program (SNAP) Benefits: A Service Ecosystems Perspective." Sustainability 12, no. 11 (June 9, 2020): 4694. http://dx.doi.org/10.3390/su12114694.
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This paper examines adoption of online grocery shopping, and potential cost and time savings compared to brick and mortar food retailers, by New York City public housing residents using Supplemental Nutrition Assistance Program (SNAP) benefits. A mixed methods action research project involving the co-creation of an online shopping club, the Farragut Food Club (FFC), recruited 300 members who registered to shop online using SNAP, and received waivers on delivery minimums and provided technical assistance and centralized food delivery. We conducted a survey (n = 206) and focus groups to understand shopping practices; FFC members collected receipts of groceries over two weeks before and after the pilot to measure foods purchased, stores patronized, and prices. We interviewed FFC members to elicit experiences with the pilot, and estimated cost differences between products purchased in brick and mortar stores and equivalent products online, and transportation time and cost differences. Online shopping represented a small (2.4%) percentage of grocery spending. Unit prices for products purchased on Amazon ($0.28) were significantly higher than for equivalent products purchased in brick and mortar stores ($0.23) (p < 0.001.) Compatibility with existing routines, low relative advantage, and cost of online products limited the adoption of online shopping among SNAP users.
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Hao, Na, H. Holly Wang, and Qingjie Zhou. "The impact of online grocery shopping on stockpile behavior in Covid-19." China Agricultural Economic Review 12, no. 3 (August 14, 2020): 459–70. http://dx.doi.org/10.1108/caer-04-2020-0064.
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PurposeThis research is to examine the impact of online channels on food stockpile behavior.Design/methodology/approachIn this study, we use bivariate probit models to empirically investigate the impact of online purchasing channels on Chinese urban consumer food hoarding behaviors with random survey samples.FindingsResults show that fresh food e-commerce channels are more likely to be associated with panic stockpile behaviors due to higher likelihood of supply shortages than offline channels with government assistance in logistic management. In contrast, community group buy, another format of e-commerce, appears superior in satisfying the consumer needs and easing the panic buying perception.Practical implicationsIt suggests that online channels may have diverse impacts on consumers' panic stockpiling behaviors during the extreme situations. Online channels need to develop efficient supply chains to be more resilient to extreme situations and the government shall recognize the increasing share of the online channels together with traditional offline channels when implementing supporting policies.Social implicationsWith ever increasing share of online channels, it is imperative in terms of policy implications to understand how would online channels affect hoarding behavior.Originality/valueWe are the first study in online shopping's impact on food stockpile during pandemics using a random sample. Although food stockpile behavior at times of emergency have been investigated in many literature, there are no empirical studies on the impact of online channels on stockpile behaviors under extreme situations. Unlike disasters that immediately impact every entity in supply chains covering producers, vendors, distribution centers and retailers, pandemics did not render supply chains affected immediately, but rather increase consumers' willingness to shop online to avoid virus. Thus, Covid-19 provides a natural experiment to investigate the online channels' impact on stockpile behavior.
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Beacom, Emma, Lynsey Elizabeth Hollywood, Victoria Simms, and Alison Wynne. "Working out the best deal: the role of consumer numerical skills within a grocery shop." British Food Journal 124, no. 13 (April 12, 2022): 237–53. http://dx.doi.org/10.1108/bfj-10-2021-1110.
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PurposePrice promotions are a common tool used by retailers to increase sales. This study aims to investigate the effect of consumer's numerical skills and other demographic characteristics on their ability to determine the best deal when conducting a grocery shop (referred to as deal competency).Design/methodology/approachA consumer survey (n = 308) was conducted online, collecting information about respondent's demographics and grocery shopping behaviours, numerical literacy using the subjective numeracy scale (SNS), and deal competency (a novel measure). Multiple regression analysis and Pearson's correlations were conducted using SPSSv26.FindingsOverall, the mean SNS score for the total sample was 31.47 (SD = 8.27), and the mean sample deal competency score was 13.5 (SD = 2.3). Spearman's correlation analysis identified a moderate significant positive relationship between numerical skills and deal competency, rs(303) = 0.360, p < 0.001. Regression analysis found significant positive relationships between numerical skills and being male, and with mathematical achievement; and between deal competency and age, mathematical achievement and educational achievement. Regarding buying behaviour, correlation analyses identified only one significant relationship between numerical skills (SNS score) and deal competency and variables relating to buying behaviour, namely a negative relationship between deal competency and amount spent on promotional food items in top up grocery shops.Originality/valueThis study contributes to the gap in literature regarding consumer ability to work out the best deal on promotions, presents a novel scale for describing consumer deal competency, and considers the comparative usefulness of using objective and subjective scales in similar studies.
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Abu-Shamaa, Rasha, Emad Abu-Shanab, and Rawan Khasawneh. "Payment Methods and Purchase Intention from Online Stores." International Journal of E-Business Research 12, no. 2 (April 2016): 31–44. http://dx.doi.org/10.4018/ijebr.2016040103.
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Online retail stores are a new booming phenomenon in the Arab world. Recent years witnessed a significant increase in the number of Arabic online stores launched for different kinds of products and services. Stores offer grocery products, fashion and life style items, and electronics and technology devices. Regardless of the growing investments in the Arabic online retail sector, Arabic consumers are still doubtful about online shopping. This research investigated the factors affecting Jordanians' purchase intentions from online stores by extending the technology acceptance model (TAM) to include payment method. The model included payment method (PM), perceived ease of use (PEOU) and perceived usefulness (PU), as direct predictors of the intention to use online stores and moderated by consumers' level of trust of such factors. Results indicated that TAM predictors, and payment methods do affect consumers' intention to purchase online. However, PM and PEOU relationships with the intention to shop online are the only relationships moderated by trust.
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Hardaker, Sina. "Retail Format Competition: The Case of Grocery Discount Stores and Why They Haven’t Conquered the Chinese Market (Yet)." Moravian Geographical Reports 26, no. 3 (September 1, 2018): 220–27. http://dx.doi.org/10.2478/mgr-2018-0018.
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Abstract The international expansion of the German discounters Aldi and Lidl in recent years has been a large success in grocery retailing. In China, the world’s largest grocery retail market, however, grocery discounters have not (yet) established a physical store presence. In 2017 Aldi Süd and Lidl for the first time entered a new market without the help of a physical store, implementing an online shop in China. As to the format’s future, significant disagreement amongst retail experts exists. This paper, which is based on qualitative interviews with high-ranking senior executives of international retailers, argues for three major reasons as to why the discount format has not hitherto gained a foothold in the Chinese market. Firstly, due to the characteristics and challenges of China’s market, such as high fragmentation as well as the need for strong localisation, a high standardisation of the format is not possible. Secondly, the extremely low-margin operation of discounters faces a price level in China that is already very low, limiting one of the discounter’s major competitive advantages. Thirdly, the discount format is facing a lack of consumer acceptance, toughening the establishment of private brands, which represents one of the major characteristics of the discount format.
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Fathi Ardian, Farikul, Refindi Rizky Ramadhoni, Yabes Mulya, Rosyifa Salsabila Auliya Sahili, Galan Subiansyah, and Ryan Ridhal Adhim. "Evaluation of Provision of Compensation Based on Salary Mapping (Adhered and Overlapping) In Continent Shop SMEs." International Journal of Social Service and Research 2, no. 1 (January 15, 2022): 1–9. http://dx.doi.org/10.46799/ijssr.v2i1.62.
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In the current pandemic period, every company is encouraged to increase high productivity in order to be able to compete with its competitors. One of the factors that affect the effectiveness and efficiency of a company is the performance of its employees. To motivate the increase in the performance of employees of a company, namely by providing the best possible compensation. Compensation within a company is an important element because the determination of the size of the compensation given indirectly has an impact on the company's performance. UKM Toko Continent is one of the grocery grocery stores in Lenek, East Lombok. This study aims to compare the compensation received by employees at Continental Stores. For data collection, it is done by distributing online questionnaires through google form media to employees. This study uses quantitative and qualitative data that we obtained from distributing online questionnaires in order to describe in detail the compensation system applied to UKM Toko Continent. In this UKM, the compensation system has not yet been implemented, so it is necessary to evaluate the position of the amount of compensation received by using the adhered and overlapping salary mapping methods. This method was chosen because it is an analytical and quantitative method, where positions are assessed according to a number of factors in detail, and the value of each position is expressed in numbers. With this method, a fair payroll system is in accordance with the UMK/UMP in SME locations. After evaluating the position using the salary mapping method, there was an increase in salary in accordance with the work done
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Shin, Soye, Rob M. van Dam, and Eric A. Finkelstein. "The Effect of Dynamic Food Labels with Real-Time Feedback on Diet Quality: Results from a Randomized Controlled Trial." Nutrients 12, no. 7 (July 20, 2020): 2158. http://dx.doi.org/10.3390/nu12072158.
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The rising prevalence of non-communicable diseases has brought attention to the importance of consuming a healthy diet. One strategy to improve diet quality is through front-of-pack (FOP) nutrition labels. Taking advantage of an online grocery store, we allowed consumers to choose the FOP labels they preferred, and combined this information with real-time feedback on the overall nutritional quality of the shopping basket. We hypothesized that these dynamic food labels with real-time feedback (DFLF) would improve nutritional quality of food purchases. This trial followed a two-arm (no-label control and DFLF) crossover design with 125 participants exposed to each condition once in random order via an online grocery store. A first difference regression model allowed for estimating the unbiased effect of the DFLF on diet quality, measured by the weighted average Nutri-Score (ranging 1 to 5) per serving (primary) and changes in select nutrients and calories. The mean weighted Nutri-Score was 0.4 (12.6%) higher in the DFLF arm (CI: [0.2, 0.6]) relative to the control. The DFLF also decreased the amount of sugar per serving by 0.9 g (CI: [−1.7, −0.0]) and total sugar per shop by 169.5 g (CI: [−284.5, −54.5]). The DFLF features significantly improved nutrition quality relative to no labelling, as measured by average Nutri-Score values. These results shed light on the considerable potential of the online shopping environment to improve diet quality through customization and real time feedback.
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Zámková, Martina, Stanislav Rojík, Martin Prokop, Simona Činčalová, and Radek Stolín. "Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic." International Journal of Environmental Research and Public Health 19, no. 20 (October 15, 2022): 13316. http://dx.doi.org/10.3390/ijerph192013316.
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A major advantage of online organic produce shopping is the fact that it saves energy and reduces emissions otherwise generated by customers during their time spent on the road and while shopping. Organic products in general positively impact sustainability, the environment, and the regions of their origin along with the social changes in these regions and further rural development. Moreover, these products positively impact the perceived health benefits and quality of food labeled as organic. The Czech Republic has currently seen a rise in organic food purchasing and supply trends. This study maps the factors possibly influencing consumers’ decision to go shopping for organic food online. Observed factors include the following demographic characteristics of consumers (respondents): gender, age, education, household income, number of children in the household and number of household members. A total of 757 respondents from the Czech Republic from September 2020 to December 2020 took part in the research. Logistic regression, used for data processing, identified the statistically significant effects of education, income and number of household members on online purchases. These conclusions were confirmed by a detailed contingency tables analysis, including the almost monotonous trend of the dependencies, with only minor deviations in a maximum of one category. The strongest influence of some categories on the emergence of partial dependencies was found by residue analysis. The research confirmed that the frequency of online grocery shopping increases significantly with increasing education and income of respondents and decreases with increasing the number of household members. Most respondents apparently shop for groceries online because of time savings, better product choice and more convenient and easier search.
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Mishra, Vilaksan. "An All-in-One Different Delivery and Services Solution." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (July 15, 2021): 749–52. http://dx.doi.org/10.22214/ijraset.2021.36292.
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We have seen that business can be done amid lockdowns and curfew restrictions. The pandemic having a lot of negative impact on almost everyone has a silver lining, which is the digital age. India could not have been more digital than it has been in the past one year from online grocery shopping to food delivery and the WFH culture is sure to promote people from ordering things from the comfort of their homes. In coming times the restrictions will become preferred choices and our average shopkeeper needs to be more tech savvy but it is next to impossible for every shop to go digital the way things are. In order to meet the requirements of the time we have proposed a solution in the form of a mobile application which will provide users to order food and services from the comfort of their homes.
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Dinda Syachadi, Nourissa, Agatha Christy Avega Dumatri, Muhammad Fajar Wahyudi Rahman, and Hujjatullah Fazlurrahman. "Behind Covid-19: Panic Buying, Service Convenience in Modern Market Indonesia." SEISENSE Journal of Management 4, no. 2 (March 13, 2021): 45–55. http://dx.doi.org/10.33215/sjom.v4i2.584.
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Purpose- This study aims to analyze the effect of panic buying and service convenience on consumer purchasing decisions in modern markets such as mini markets, supermarkets, and hypermarkets in Surabaya. Design/Methodology- This research makes use of a quantitative approach. The object of this research is consumers who shop at grocery stores during the Covid-19 pandemic between March and June 2020 in the city of Surabaya, East Java, Indonesia. Within this research, 84 respondents were used as the sample. The process of collecting the data was conducted through online-based questionnaires. Multiple linear regression analysis with the help of SPSS 23.0 software was used to analyze the research. Findings- The researchers concluded that all existing hypotheses both H1 and H2, were valid. It also showed a significant positive relationship between panic buying, service convenience, and consumer purchasing decision behavior. Practical Implications- Furthermore, the results stated that the modern market must understand the community's conditions and keep up with the latest situation surrounding customers’ needs.
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Rummo, Pasquale E., Christina A. Roberto, Lorna E. Thorpe, Andrea B. Troxel, and Brian Elbel. "Effect of Financial Incentives and Default Options on Food Choices of Adults With Low Income in Online Retail Settings." JAMA Network Open 6, no. 3 (March 10, 2023): e232371. http://dx.doi.org/10.1001/jamanetworkopen.2023.2371.
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ImportanceDespite recent growth in online redemption of Supplemental Nutrition Assistance Program (SNAP) benefits, no previous work has tested the impact of economic and behavioral economic strategies on food purchasing behaviors in an online grocery retail setting among adults with low income.ObjectiveTo examine the extent to which financial incentives and default shopping cart options influence fruit and vegetable purchases.Design, Setting, and ParticipantsThis randomized clinical trial used an experimental online grocery store for adults who currently or have ever received SNAP benefits. From October 7 to December 2, 2021, participants were instructed to shop for a week’s worth of groceries for their household, with a budget tailored to household size; no payment was taken.InterventionsRandom assignment to 1 of 4 conditions: no intervention, 50% discount on eligible fruits and vegetables, prefilled shopping carts with tailored fruit and vegetable items (ie, default options), or a combination of the discount and default options.Main Outcomes and MeasuresThe primary outcome was the percentage of nondiscounted dollars spent on eligible fruit and vegetables per basket.ResultsOf 2744 participants, mean (SD) age was 46.7 (16.0) years, and 1447 (52.7%) identified as women. A total of 1842 participants (67.1%) reported currently receiving SNAP benefits and 1492 (54.4%) reported shopping online for groceries in the previous 12 months. Participants spent a mean (SD) 20.5% (23.5%) of total dollars on eligible fruits and vegetables. Compared with no intervention, those in the discount condition spent 4.7% (98.3% CI, 1.7%-7.7%) of more total dollars on eligible fruits and vegetables; those in the default condition, 7.8% (98.3% CI, 4.8%-10.7%) more; and those in the combination condition, 13.0% (98.3% CI, 10.0%-16.0%) more (P &lt; .001 for all). There was no difference between the discount and the default conditions (P = .06), but the effect in the combination condition was significantly larger than both discount and default conditions (P &lt; .001). Default shopping cart items were purchased by 679 participants (93.4%) in the default condition and 655 (95.5%) in the combination condition, whereas 297 (45.8%) in the control and 361 (52.9%) in the discount conditions purchased those items (P &lt; .001). No variation was observed by age, sex, or race and ethnicity, and results were similar when those who reported never shopping online for groceries were excluded.Conclusions and RelevanceIn this randomized clinical trial, financial incentives for fruits and vegetables and default options, especially in combination, led to meaningful increases in online fruit and vegetable purchases among adults with low income.Trial RegistrationClinicalTrials.gov Identifier: NCT04766034
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Shin, Soye, Ada Mohammad Alqunaibet, Reem F. Alsukait, Amaal Alruwaily, Rasha Abdulrahman Alfawaz, Abdullah Algwizani, Christopher H. Herbst, Meera Shekar, and Eric A. Finkelstein. "A Randomized Controlled Study to Test Front-of-Pack (FOP) Nutrition Labels in the Kingdom of Saudi Arabia." Nutrients 15, no. 13 (June 27, 2023): 2904. http://dx.doi.org/10.3390/nu15132904.
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One common strategy for governments to tackle the non-communicable disease (NCD) epidemic is front-of-package (FOP) nutrition labeling. The Kingdom of Saudi Arabia (KSA) is considering implementing a new FOP label that is based on either France’s Nutri-Score (NS), which labels all foods (A = healthiest to E = least healthy) based on overall nutritional quality, or the Chilean warning label (WL) approach, which identifies foods to avoid based on select nutritional characteristics. Using a fully functional online grocery store, this study aimed to test these two promising FOP strategies by randomizing 656 KSA adults into one of the three versions of the store to complete a hypothetical grocery shop: no-label (control), NS, and WL. The NS was modified with a sugar percentage tag given that reducing sugar consumption is one of KSA’s public health goals. We found that both modified NS labels and Chilean warning labels positively influenced food and beverage choices among KSA participants, but there were differential effects across the two labels. Relative to the control, NS improved the overall diet quality of the shopping baskets, measured by the weighted (by the number of servings) average NS point (ranging from 0, least healthy, to 55, healthiest), by 2.5 points [95% CI: 1.7, 3.4; p < 0.001], whereas results for WL were not statistically significant (0.6 points [95% CI: −0.2,1.5]). With respect to each nutritional attribute, we found that NS reduced sugar intake per serving, whereas WL was effective at decreasing energy and saturated fat intake per serving from food and beverages purchased. Our results suggest that the NS approach that identifies the healthiness of all foods using a holistic approach appears preferable if the purpose of the label is to improve overall diet quality as opposed to addressing select nutrients to avoid.
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Hallez, Lotte, Yara Qutteina, Filip Boen, and Tim Smits. "The ABC’s of Ecological and Nutrition Labels. The Impact of Label Theme and Complexity on the Environmental Footprint of Online Grocery Choices." Sustainability 13, no. 5 (February 25, 2021): 2474. http://dx.doi.org/10.3390/su13052474.
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Current food production and consumption patterns pose serious threats to our global environment. The goal of the current research is to investigate whether the presence of specific informational cues, i.e., ecological labels and nutrition labels, can improve the environmental impact of food choices. Two online experiments were carried out in which young adults were asked to select products in a grocery shop setting, and to indicate quantities (in grams) for a hypothetical one-person meal. In the first experiment (N = 142), we varied the theme (sustainability vs. nutrition vs. control) of the labels alongside the products. The labels displayed a summarized product score (i.e., the products’ actual nutri-score), but this was either presented as the nutritional score or as the ecological score of that product. In the second experiment (N = 250), we again varied this label theme as well as the level of complexity, namely interpretative (i.e., simple) vs. reductive (i.e., detailed). While the results of the first experiment revealed no impact of the labels, the results of the second experiment suggest that labels with a sustainability theme can influence young adults to compose a more sustainable meal with less meat, and with a lower carbon and blue water footprint. The labels’ level of complexity did not impact the different eating outcomes. In conclusion, while these results point to the potential use of labels with a sustainability theme, it is important to note that the results did not consistently replicate across studies and analyses and should therefore be interpreted with caution. A possible explanation for the effect of eco-themed labels might be that they trigger pro-environmental objectives during decision-making, and prime people to consider the sustainability of their food choices.
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Lacko, Allison, Shu Wen Ng, and Barry Popkin. "Urban vs. Rural Socioeconomic Differences in the Nutritional Quality of Household Packaged Food Purchases by Store Type." International Journal of Environmental Research and Public Health 17, no. 20 (October 20, 2020): 7637. http://dx.doi.org/10.3390/ijerph17207637.
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The U.S. food system is rapidly changing, including the growth of mass merchandisers and dollar stores, which may impact the quality of packaged food purchases (PFPs). Furthermore, diet-related disparities exist by socioeconomic status (SES) and rural residence. We use data from the 2010–2018 Nielsen Homescan Panel to describe the nutritional profiles of PFPs by store type and to assess whether these vary by household urbanicity and SES. Store types include grocery stores, mass merchandisers, club stores, online shopping, dollar stores, and convenience/drug stores. Food and beverage groups contributing the most calories at each store type are estimated using survey-weighted means, while the associations of urbanicity and SES with nutritional quality are estimated using multivariate regression. We find that households that are customers at particular store types purchase the same quality of food regardless of urbanicity or SES. However, we find differences in the quality of foods between store types and that the quantity of calories purchased at each store type varies according to household urbanicity and SES. Rural shoppers tend to shop more at mass merchandisers and dollar stores with less healthful PFPs. We discuss implications for the types of store interventions most relevant for improving the quality of PFPs.
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Ariandi, Muhamad, and Muhammad Naufal Risqi. "ANALYSIS OF ANDROID BASED PALEMBANG BIBIK SAYUR APPLICATION USING USABILITY TESTING." Jurnal Teknik Informatika (Jutif) 3, no. 6 (December 26, 2022): 1791–802. http://dx.doi.org/10.20884/1.jutif.2022.3.6.672.
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The Bibik Sayur application is an application-based online grocery shopping owned by Palembang people, who are already very familiar with telecommunications technology. One of them is by using this application, it invites people to shop from home with quality goods and low prices. Moreover, in the midst of the spread of Covid-19, they have to face the crowd to find the quality goods they want. The problem that exists in this research is that the Bibik Sayur Application does not yet know the extent of the community's level of utility in using the Bibik Sayur Application service. From these problems, the Bibik Sayur application needs to be evaluated using usability testing which is a process where the software is tested to see how useful it is for the user, and if the user or user is satisfied with the software, it can be concluded that the application can be used properly. To measure usability testing on the Bibik Sayur Application, there are five usability aspects used, namely Learnability (easy to learn), Efficiency (efficiency), Memorability (easy to remember), Errors (error and security) and Satisfaction (satisfaction). The results showed the measurement of usability testing in all aspects, the score obtained was 84%. Based on the feasibility measurement scale, the value between the scale of 81-100 means that the Bibik Sayur Android application is very suitable for use by the people of the Sako sub-district, Sialang village.
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López-Matencio, Pablo, Javier Vales-Alonso, and Juan J. Alcaraz. "LBTM: Listen-before-Talk Protocol for Multiclass UHF RFID Networks." Sensors 20, no. 8 (April 18, 2020): 2313. http://dx.doi.org/10.3390/s20082313.
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Radio Frequency Identification (RFID) is considered one of the pioneering technologies of the Internet of Things (IoT). It allows to bind physical environments to information processing systems, adding new capabilities like automatic inventorying, location, or sensing with batteryless tags. Indeed, many data flows of physical objects can be tracked using this technology, and it is common to find heterogeneous traffics present in the same facility, each managed by different sets of readers. For example, in a grocery store, typically we have two kinds of readers: those carrying out a continuous inventory, whose goal is knowing the contents of the shelves as accurately as possible; and a set of checking-out readers at exit gates for the billing process that has to minimize the waiting time of customers. Another example of multiclass traffic is a hospital, where new families of sensing tags allow staff to wirelessly monitor patients—which obviously must be done as a priority—and coexist with other readers aimed at precisely knowing the location of equipment or drugs. Even with the same goal, there could be readers requiring different setups, for example in the hospital case, readers located at doors for inventorying purposes have a short time available to identify passing-by objects or people, and thus they have to work with a higher priority than regular readers performing inventorying tasks. In this work, we investigate a modification of the standard listen-before-talk (LBT) protocol for RFID networks which can support this kind of multipriority environment, by offering different qualities of service to each traffic. Results demonstrate that by tuning the protocol setup, it is possible to establish a trade-off between the performance of each traffic. This is shown for the two cited examples, the grocery shop and the hospital, using a simulation tool allowing us to implement a full-scale RFID model. In addition, we present a greedy mechanism for online reader setup. Instead of selecting offline a hard priority level, this greedy algorithm is able to adapt the priority to achieve the required quality-of-service (QoS) level.
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Bellini, Silvia, Maria Grazia Cardinali, and Benedetta Grandi. "Does Shopping Preparation influence Consumer Buying Decisions?" International Business Research 9, no. 10 (September 23, 2016): 201. http://dx.doi.org/10.5539/ibr.v9n10p201.
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<p class="1main-text">Changes in consumers’ environment, specifically the economic crisis and the growing penetration of digital technologies, have produced significant changes in shopping habits, designed to gradually reduced the effectiveness of in-store marketing levers in influencing shopping behaviour. On one hand, due to the global economic downturn and the associated diminished disposable income, more shoppers are now searching more information before entering a store and evaluating more alternatives before to decide where and what to shop. On the other hand, the deep penetration of technological developments, such as digital media and mobile devices, among the population, has opened up new opportunities to influence shopper attitudes and behaviour in the retail environment. A new scenario seems to be opening up where more planning and preparation for shopping is carried out before customers entering the store. In this new environment, to formulate and execute effective shopper marketing strategies, managers need to better understand the complete picture of how online, offline, mobile and in-store marketing influence shoppers in the path-to-purchase-and-beyond cycle. Starting from recent research avenues, our work intends to explore the relationship between pre-shopping behaviour and shopping behaviour in-store, with the aim to understand how pre-trip activities have influenced shopping behaviour in-store. In order to get this purpose, we conducted a survey in three stores belonging to a leading Italian grocery retailer. Shoppers were intercepted in front of the display, when the chosen product was placed in the shopping cart. Through a structured questionnaire, respondents were asked about the nature of the purchase (planned vs unplanned) and the degree of out-of-store preparation (number and type of activity carried out). Data were processed using SPSS statistical software. The degree of grocery shopping preparation is found to influence shopper behaviour inside the store in terms of planned/impulse buying: the higher is the degree of preparation, the greater is the tendency to plan purchases and the lower is the tendency to make impulse purchases. Our findings could suggest retailers and manufacturers new ways to innovate the practice of shopper marketing, considering that marketing levers cannot still affect consumers’ decisions in-store as in the past.</p>
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Karlsen, Micaela, Kara Livingston, Gail Rogers, Alice Lichtenstein, Sai Das, Sara Folta, Remco Chang, Christina Economos, Paul Jacques, and Nicola McKeown. "Self-Reported Duration of Adherence to a Plant-Based Diet Is Associated With Better Food Purchasing Habits and Behaviors Related to Food Availability." Current Developments in Nutrition 5, Supplement_2 (June 2021): 1047. http://dx.doi.org/10.1093/cdn/nzab053_040.
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Abstract Objectives To assess self-reported differences in food purchasing habits and diet-consistent food availability among recent vs. long-term plant-based diet (PBD) followers compared to those who are not actively following a specific diet but report “trying to eat healthy” (TTEH). Methods The sample consisted of PBD (n = 1820, whole-food plant based/vegan) and TTEH (n = 292) followers enrolled in Adhering to Dietary Approaches for Personal Taste (ADAPT), an online study conducted in self-identified popular diet followers. PBD followers were classified as recent (RF) (<2 years, n = 723) or long-term followers (LF) (2 + years, n = 1097). We compared food shopping habits, grocery expenses, and perceived influence of the food environment between RF and LF, as well as to those who self-identified as TTEH (69% reported TTEH for 5 + years). ANCOVA was used to compare the groups adjusting for age and sex. Results Mean BMI was significantly higher in the TTEH (26.3 kg/m2) compared to RF (24.9 kg/m2) and LF (23.0 kg/m2). The majority of all responders (97%) reported they independently shop and prepare food, and 93% reported that it is “extremely easy” to find foods consistent with their diet. A significantly greater proportion of LF compared to RF (91% vs. 86%, P = 0.003) reported food in the home as ‘extremely consistent’ with their diet vs. only 67% of TTEH (P < 0.0001). Sixty-one % of LF, 76% of RF and 93% of TTEH reported having inconsistent food in the home, with 56%, 65% and 88%, respectively, identifying themselves as bringing this food into the home (P < 0.001 for all). No significant differences were observed in reported mean grocery expenses; however, compared to LF and RF, TTEH spent significantly more on meals/snacks purchased outside the home ($54 and $42, respectively). Further adjustment for physical activity, education, marital status and BMI did not alter the findings. Conclusions Individuals following PBD reported greater consistency in the home food environment and lower expenses on food and snacks purchased outside the home compared to TTEH. Cultivating a consistent food environment may help individuals sustain healthier dietary patterns. Funding Sources USDA Cooperative Agreements 58–8050-9–004 and 58–8050-9–003, General Mills Bell Institute of Health & Nutrition.
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Arli, Denni, and Cheryl Leo. "Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics." Asia Pacific Journal of Marketing and Logistics 29, no. 5 (November 13, 2017): 1055–78. http://dx.doi.org/10.1108/apjml-11-2016-0218.
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Purpose Various studies showed that unethical behaviours committed by consumers occur more frequently than may be expected. People have stolen from a shop at some time in their life and remained silent, people walk out of a grocery store have stolen something from the store and employees have stolen from their workplace. Why seemingly good people do bad things and vice versa? What factors contribute to this discrepancy? Hence, the purpose of this paper is threefold: first, to examine the impact of ethical ideology on self-control and guilt proneness; second, to examine the roles of self-control and guilt proneness in consumer ethical decision making; and finally, to explore the mediating effects of self-control and guilt proneness on the relationship between consumer ideology and ethical decision making. Design/methodology/approach The authors collected a non-probability sample using a cross-sectional online survey of adult consumers across Australia wide. The sampling frame was from a pre-recruited online panel company Permissioncorp. Consumers were introduced to the study in relation to their beliefs in general consumer ethics behaviours. The response rate for the survey invite was 17.9 per cent, with a final sample size of 311 consumers out of 3,246 that were invited to participate based on the these screening criteria, i.e. their country of birth (Australia only), gender, age group, and state in which they reside to ensure representation across these groups. Findings The results showed that idealism was a positive determinant of guilt proneness and self-control, whereas relativistic individuals were less prone to guilt and less able to control their behaviour. In addition, there was a significant negative correlation between self-control and unethical consumer behaviour. Finally, both self-control and guilt proneness had an indirect mediating effect on the relationship between ethical ideology and consumer behaviour. Originality/value This is one of the first studies to explore the interactions between ethical ideology, self-control, guilt proneness, and consumer ethics.
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Sieber, Pascal. "Consumers in Swiss Online Grocery Shops." Electronic Markets 10, no. 1 (January 1, 2000): 11–19. http://dx.doi.org/10.1080/10196780050033935.
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Kadry, Seifedine, and Fatima Khaled. "Using Social Media to Attract Customers in Lebanon." Journal of Social Sciences Research, no. 58 (August 15, 2019): 1217–29. http://dx.doi.org/10.32861/jssr.58.1217.1229.
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Social media nowadays have become part of our everyday life. People around the world spend most of their time on social media, (Face book, Instagram, Twitter, etc.), so this network becomes a way that affect people’s decisions especially their purchasing decision in the pre-purchasing stage. Thus, businesses are using the social media for marketing to let the customers in any place in the world knows about their brand and products without even visiting their shop. This media has enabled people from anywhere to access grocery stores and restrooms without any time constraint through electronic devices, such as computers, mobile phones, etc (Bernhardt et al., 2012; Enrico Di et al., 2018). Social media has been recognized as an informative venue in that it assists the relationship among customers by sharing their experiences, which can provide valuable information for others (Alalwan, 2018; Hajli and Bus Ethics, 2018; Sheth and Kim, 2018; Sujin and Myongjee, 2016). More than two-thirds of companies are using social media for marketing and service (Ma et al., 2015; Muhammad et al., 2018; Si Shi et al., 2019). As consumers increase their online activity today, the industries and businesses become to use it as a way of sharing information and opinion about their product. This way let marketing become easier, since it provides instant information for the consumer at any time from the entire world. Social media has emerged as a dominant digital communications channel and has significantly influenced the marketing communications environment. Not only does it allow interaction between customers and companies (FangPei Su et al., 2018; Gretzel and Fesenmaier, 2012; Gretzel and Dinhopl, 2013; Kristina et al., 2018; Muresan and Sinuraya, 2018; Rebecca et al., 2019) but also among customers (Xiang and Gretzel, 2010). It make the communication with other customers that used the product become easier, in this way they can know more about any product they want (Jiabao et al., 2019; Kumar and Pradhan, 2018) The aim of this research is to know whether social media can affect customer purchasing decision during the pre-purchase stage This research aims to answer the following research question: RQ1: Do social media influence customer purchasing decision. RQ2: Do people prefer advertising using social media. To explore these questions, a study will be done to see the influence of social media advertising on customers. The objective of this research is to help the marketing professional.
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Singh, Swati, Suhel Bansal, Shahbaaz Ali, and Noor Alam. "Implementation of decentralized techniques in e-commercewebsite." BOHR International Journal of Internet of things, Artificial Intelligence and Machine Learning 1, no. 1 (2022): 12–14. http://dx.doi.org/10.54646/bijiam.2022.02.
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After the coronavirus pandemic struck in 2020, administrative agencies around the globe imposed strict lockdownsin every sector. The biggest of them was imposed in India. The only things allowed were the essential services likemedical and grocery. But due to the sudden panic of the unknown disease, there was a huge rush to buy andstockpile items. Long queues and crowds were developed, which may have led to rapid transmission of the virus.We, as a team, tried to find a solution by putting their shops online so that they could take orders remotely anddistribute them without the risk of long queues and infection. Gromore Shoppe was developed to make thesesmall local shops online. Retail owners can now catalogue their products on the web and take orders from thelocality. They can process them quickly and distribute them with minimal risk of contact. This solution will firstintroduce them to the web and its benefits and make them sufficient enough so that they can even expand easilyand effectively
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Swati, Singh, Bansal Suhel, Ali Shahbaaz, and Alam Noor. "Implementation of Decentralized Techniques in E-Commerce Website." BOHR International Journal of Internet of things, Artificial Intelligence and Machine Learning 1, no. 1 (2021): 11–13. http://dx.doi.org/10.54646/bijiam.002.
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After the Coronavirus Pandemic struck in 2020, administrative agencies around the globe had imposed strict lockdowns in every sector. The biggest of them was imposed in India. The only things allowed was the essential services like medical and grocery. But due to the sudden panic of the unknown disease there was a huge rush to buy and stock items. Long queues and crowd were developed which may lead to rapid transmission of the virus. We as a team tried to find a solution, by putting their shops on online so that they can take orders remotely and distribute it without the risk of long queue and infection. Gromore Shoppe is developed in order make these small local shops online. Retail owners can now catalogue their products on web and take orders from the locality, can process them quickly and distribute them with minimal risk of contact. This solution will first time introduce them with web and its benefits and make them sufficient enough so that they even can expand easily and effectively.
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Loke, Mei Qi. "Case Study of Touch ‘n Go in Malaysia: Are You a User of E-Wallet?" International Journal of Accounting Finance in Asia Pasific 5, no. 3 (October 20, 2022): 97–106. http://dx.doi.org/10.32535/ijafap.v5i3.1932.
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Touch ‘n Go is a Malaysian digital wallet and online transaction for making any payment that is available in the application. Malaysia has started to implement online payment through Touch ‘n Go which are available in the places that required money transactions such as grocery shops, restaurants and so on. We intended to examine how the six key factors: convenience, customer satisfaction, customer loyalty, e-wallet, brand awareness and service quality lead to users’ awareness of the usage of Touch ‘n Go in Malaysia. A total of 150 people participated in the online survey via Google Forms. The findings revealed the information regarding customer satisfaction with the quality of service provided and customer loyalty toward the brand. This research paper provides new insights, and some recommendations are presented to increase users’ awareness of the services provided by Touch ‘n Go. Keywords: brand awareness, convenience, customer satisfaction, customer loyalty, e-wallet, service quality
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Budiarto, Arif, Nur Shalin Abdi, Dimas Bayu Endrayana Dharmowijoyo, Nursitihazlin Ahmad Termida, Basil David Daniel, Nur Sabahiah Abdul Sukor, and Liza Evianti Tanjung. "Effects of Changes in Discretionary Trips and Online Activities on Social and Mental Health during Two Different Phases of the COVID-19 Pandemic in Malaysia." Sustainability 14, no. 21 (October 24, 2022): 13776. http://dx.doi.org/10.3390/su142113776.
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An aggregate analysis shows that undertaking fewer work and leisure trips during the pandemic had negative effects on mental health, but reducing trips to grocery shops, pharmacies and parks had the opposite effect, but there is a lack of studies on the effects of behaviour change on mental health using a disaggregate analysis. Beside mental health, a lockdown is assumed to cause social isolation, which is hypothesised to also deteriorate social health due to reducing one’s time spent socialising. This study fills these research gaps and examines the effects of behaviour change on social and mental health during the pandemic. Travel restraints have been relaxed and tightened several times, but no study has investigated the behaviour changes and discrepancies in social and mental health between Malaysia’s strict and relaxed periods. Around 438 respondents reported their behaviour changes during two different travel restraint periods and before the pandemic. This study confirms that the relaxation period caused a significant increase in the number of discretionary trips in Malaysia; however, the increase in discretionary trips did not have any significant effects in improving mental and social health. A disaggregate analysis showed that grocery shopping and socialising trips had negative effects on mental health, as opposed to previous studies using an aggregate analysis. Socialising trips, however, helped to improve the social health conditions.
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Carrim, Jackaria Nazneen. "Religious Influences on Store Loyalty among Grocery Shoppers in Mauritius: The Mediating Role of Trust." GATR Global Journal of Business and Social Science Review (GJBSSR) Vol.5(4) Oct-Dec 2017 5, no. 4 (December 6, 2017): 01–07. http://dx.doi.org/10.35609/gjbssr.2017.5.4(1).
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Objective - This paper explores the relationship between consumer religion and store loyalty, to empirically test whether this relationship can be mediated by consumer trust. This study draws its theoretical foundations from literature focused on customers interpersonal relationships with salespeople and customer trust, in particular the study by Sheth (1983) on Shopping Preference Theory. Methodology/Technique - A randomly selected sample of Mauritian grocery shoppers is used in this study. The data was collected through a telephone interview of 409 grocery shoppers. The final sample consisted of 49.4% Hindus, 17.4% Muslims and 33.2% Catholics, reflecting the religious portion of the Mauritian population. Findings - The use of regression analysis shows that religious commitment has a significant relationship with store loyalty. When trust is introduced into the model, this significant relationship becomes insignificant, demonstrating how religious commitment strongly influences trust. Research limitations/implications - The findings are limited to grocery shoppers in Mauritius. Generalisation of the results is achieved by broadening the context of shopping activities examined, for example, to include online shopping for durable and non-durable products. Examining a broader group of religions may also be considered. Novelty - The mediation model proposed in this study demonstrates the significance of the mediating role of trust in the relationship between consumer religious preferences and their loyalty to shops. To date, this topic has been given little attention at the retail level. These findings address the gap in the religious domain by focusing more significantly on ways to improve store loyalty through the use of trust in the retail setting, in areas where the market is highly religious. Type of Paper - Empirical Keywords: Religious Affiliation; Religious Commitment; Store Loyalty; Store Trust. JEL Classification: M10, Z12
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Krithika, S. "Human Resource Practices In The Organised Retail Sectors." International Review of Business and Economics 4, no. 2 (2020): 238–44. http://dx.doi.org/10.56902/irbe.2020.4.2.34.
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Indian organized retail market is growing at a fast pace due to the boom in the India retail industry. In 2005, the retail industry in India amounted to Rs 10,000 billion accounting for about 10% to the country’s GDP. The organized retail market in India out of this total market accounted for Rs 350 billion which is about 3.5% of the total revenues. Traditionally the retail industry in India was largely unorganized, comprising of drug stores, medium, and small grocery stores. Most of the organized retailing in India have started recently and is concentrating mainly in metropolitan cities. The growth in the Indian organized retail market is mainly due to the change in the consumer’s behavior. This change has come in the consumer due to increased income, changing lifestyles, and patterns of demography which are favorable. Now the consumer wants to shop at a place where he can get food, entertainment, and shopping all under one roof. This has given Indian organized retail market a major boost. Retail market in the organized sector in India is growing can be seen from the fact that 1500 supermarkets, 325 departmental stores, and 300 new malls are being built. Many Indian companies are entering the Indian retail market which is giving Indian organized retail market a boost. One such company is the Reliance Industries Limited. It plans to invest US$6billionintheIndianretailmarket by opening 1000 hypermarkets and 1500 supermarkets. Pantaloons are another Indian company which plans to increase its retail space to 30 million square feet with an investment of US$ 1 billion. Bharti Telecoms an Indian company is in talks with Tesco a global giant for a £ 750 million joint venture. A number of global retail giants such as Walmart, Carrefour, and Metro AG are also planning to set up shop in India. Indian organized retail market will definitely grow as a result of all this investments. Indian organized retail market is increasing and for this growth to continue the Indian retailers as well as government must make a combined effort. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. Total consumption expenditure is expected to reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion in 2017. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space. India’s retail market is expected to increase by 60 per cent to reach US$ 1.1 trillion by 2020, on the back of factors like rising incomes and lifestyle changes by middle class and increased digital connectivity. Online retail sales are forecasted to grow at the rate of 31 per cent year-on-year to reach US$ 32.70 billion in 2018. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. India has highest number of outlets per person (7 per thousand) Indian retail space per capita at 2 sq ft (0.19 m2)/ person is lowest in the world Indian retail density of 6 percent is highest in the world. 1.8 million Households in India have an annual income of over 4.5 million (US$62,615.70). While India presents a large market opportunity given the number and increasing purchasing power of consumers, there are significant challenges as well given that over90%oftradeisconductedthrough independent local stores. Challenges include: Geographically dispersed population, small ticket sizes, complex distribution network, and little use of IT systems, limitations of mass media and existence of counterfeit goods. India is expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of internet users. Various agencies have high expectations about growth of Indian e-commerce markets. Luxury market of India is expectedtogrowtoUS$30billionby the end of 2018 from US$ 23.8 billion 2017 supported by growing exposure of international brands amongst Indian youth and higher purchasing power of the upper class in tier 2 and 3 cities, according to Assoc ham. The Indian retail trading has received Foreign Direct Investment (FDI) equity inflows totaling US$ 1.42 billion during April 2000–June 2018, according to the Department of Industrial Policies and Promotion (DIPP). With the rising need for consumer goods in different sectors including consumer electronics and home appliances, many companies have invested in the Indian retail space in the past few months. Beckons, a South Korean designer brand is set to enter the Indian market with an investment of about Rs 1.00 billion (US$ 14.25 million) and open 50 stores by June 2019. Wal-Mart Investments Cooperative U.A has invested Rs 2.75 billion (US$ 37.68 million) in Wal-Mart India Pvt Ltd. The Government of India has taken various initiatives to improve the retail industry in India. The Government of India may change the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products. Government of India has allowed 100 per cent Foreign Direct Investment (FDI) in online retail of goods and services through the automatic route, thereby providing clarity on the existing businesses of e-commerce companies operating in India. E-commerce is expanding steadily in the country. Customers have the ever increasing choice of products at the lowest rates. E-commerce is probably creating the biggest revolution in the retail industry, and this trend would continue in the years to come. India’s e-commerce industry is forecasted to reach US$ 53 billion by 2018. Retailers should leverage the digital retail channels (e-commerce), which would enable them to spend less money on real estate while reaching out to more customers in tier-2 and tier-3 cities. It is projected that by 2021 traditional retail will hold a major share of 75 per cent, organized retail share will reach 18 per cent and e-commerce retail share will reach 7 per cent of the total retail market. Nevertheless, the long- term outlook for the industry is positive, supported by rising incomes, favorable demographics, entry of foreign players, and increasing urbanization.