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Journal articles on the topic 'Green'

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Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Bae, Jin-Han, Young-Soo Yun, Sung-Ho Yoon, Kwang-Jin Choi, Jeong-Seon Lee, Chi-Won Lim, Yeon-Kye Kim, and Hee-Yeon Park. "Extraction Methods for Recovering Malachite Green and Leucomalachite Green." Journal of the Korean Fisheries Society 41, no. 1 (February 29, 2008): 13–19. http://dx.doi.org/10.5657/kfas.2008.41.1.013.

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2

Li, Gege. "Green greens." New Scientist 251, no. 3354 (October 2021): 30–31. http://dx.doi.org/10.1016/s0262-4079(21)01748-6.

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3

Muccilli, Vera, Anna E. Maccarronello, Carolle Rasoanandrasana, Nunzio Cardullo, Martina S. de Luna, Maria G. G. Pittalà, Paolo M. Riccobene, Sabrina C. Carroccio, and Andrea A. Scamporrino. "Green3: A green extraction of green additives for green plastics." Heliyon 10, no. 2 (January 2024): e24469. http://dx.doi.org/10.1016/j.heliyon.2024.e24469.

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4

Bootle, Sandi. ""The Greens" and "Green Fire"." Pacific Conservation Biology 3, no. 4 (1997): 403. http://dx.doi.org/10.1071/pc980403.

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"The Greens", written by Bob Brown and Peter Singer introduces the Greens to a wide audience. Both authors were Green candidates for the Australian Senate at the time of writing. Bob Brown is one of the founders of the Australian Greens. As director of the Tasmanian Wilderness Society, he led the campaign that saved the Franklin River from impoundment for a hydroelectric scheme, and was a member of the Tasmanian parliament from 1983?93. Brown was voted Australian of the Year in 1993 by The Australian newspaper, and in 1990 won the prestigious Goldman Environmental Prize. Peter Singer is Australia's leading public philosopher and the author of award winning and best selling non-fiction Animal Liberation and How are We to Live? At the time of writing he was Professor of Philosophy and Deputy Director of the Centre for Human Bioethics at Monash University, Melbourne.

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5

Tailor, Jinal H. "Green it: Sustainability Plan of Green Computing." Global Journal For Research Analysis 3, no. 4 (June 15, 2012): 38–39. http://dx.doi.org/10.15373/22778160/apr2014/13.

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6

Kartika, Sholikah Dwi, and Ida Agustini Saidi. "The Effect of Concentration of Flour, Green Mustard Pasta (Brassica Juncea) On The Characteristics of Ice Cream." Journal of Tropical Food and Agroindustrial Technology 3, no. 01 (December 6, 2021): 1–6. http://dx.doi.org/10.21070/jtfat.v3i01.1587.

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This study aims to determine the effect of the concentration of green mustard flour (Brassica juncea) and green mustard paste on the characteristics of ice cream. The levels are P1 0% Green Mustard Flour and 0% Green Mustard Paste, P2 3% Green Mustard Flour, P3 6% Green Mustard Flour, P4 9% Green Mustard Flour, P5 12% Green Mustard Flour, P6 15% Green Mustard Paste, P7 20% Green Mustard Paste, P8 25% Green Mustard Paste and P9 30% Mustard Paste. The variables measured were organoleptic tests on aroma, taste, color, texture and overall acceptance. The results showed that the concentration of green mustard flour and green mustard paste had a significant effect on organoleptic tests (aroma, taste, color, texture and overall acceptance). The best treatment parameters in this study were ice cream with a concentration of mustard paste 25% (P8) which showed an organoleptic aroma value of 3.3 (slightly typical of mustard greens - not typical of mustard greens), organoleptic taste of 2.9 (no taste typical of mustard greens - slightly taste typical of mustard greens), color organoleptic 3.6 (Slightly green – green), texture organoleptic 3.9 (soft), organoleptic overall reception 3.4 (slightly like – like).

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7

Alamsyah, Doni Purnama. "Green Customer Behavior: Mediation Model of Green Purchase." International Journal of Psychosocial Rehabilitation 24, no. 5 (April 20, 2020): 2568–77. http://dx.doi.org/10.37200/ijpr/v24i5/pr201956.

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8

N.Aruna kumari, N. Aruna kumari, and Subhajit Paul. "Green Buildings – A Case Study on Green Technology." International Journal of Scientific Research 2, no. 10 (June 1, 2012): 1–2. http://dx.doi.org/10.15373/22778179/oct2013/50.

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9

Ibrahim, Irwan, Norina Ahmad Jamil, and Izhal Abdul Halin. "Green Enterprise Resource Planning and Green Logistics Performance." SIJ Transactions on Industrial, Financial & Business Management 06, no. 03 (June 11, 2018): 01–06. http://dx.doi.org/10.9756/sijifbm/v6i3/05060200101.

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10

h, h., and h. h. "Determinants of Green Technology Diffusion and Green Trade." Journal of Korea Trade 27, no. 6 (December 31, 2023): 1–26. http://dx.doi.org/10.35611/jkt.2023.27.6.1.

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Purpose - This study aims to explore the factors that contribute to the international diffusion of green technology and further analyze the relationship between green technology diffusion and green trade. Previous studies and theoretical foundations suggest that economic, technological, and institutional environments are important factors influencing the diffusion of green technology among countries. For this study, trade openness, intellectual property protection, the level of development of information and communication technology (ICT), research and development (R&D) investment, environmental regulations, and environmental norms were used as the key factors in the diffusion of green technology. In addition, a comparative analysis of OECD and non-OECD countries is conducted. Design/methodology - Panel data were collected from 58 countries for the period 2007-2019. The empirical analysis consists of two parts, first exploring the drivers of green technology diffusion using the feasible generalized least squares (FGLS) method, and then analyzing the linkage between green technology diffusion and green trade using the two-stage least squares (2SLS) model. The demand for green technology is expected to vary among countries because of their different economic development levels and goals. A comparative analysis was conducted based on the classification of countries by the level of economic development. Findings - We found that the level of intellectual property protection, R&D investment and environmental norms contribute positively to the diffusion of green technology. However, there is a negative correlation between trade openness, environmental regulations and green technology diffusion. Green technology diffusion positively affects green trade. Moreover, the positive impact of green technology diffusion on green trade is more pronounced in non-OECD countries than in OECD countries. Originality/value - Previous studies have focused on technology transfer and green technology innovation at the firm level; however, research on green technology diffusion is insufficient. This study investigated the determinants of green technology diffusion at the national level. The study also explored the relationship between green technology diffusion and green trade. It helps to fill the gap in the literature on green technology diffusion and provides a reference for future studies. Additionally, our findings offer valuable guidance for government and corporate decision-makers in formulating strategies for the transfer of green technologies and sustainable development initiatives.

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11

Dhawan, Ananya. "Green Business Concepts: Earn Profits Utilising Green Strategies." International Journal of Science and Research (IJSR) 12, no. 9 (September 5, 2023): 1750–74. http://dx.doi.org/10.21275/sr23918204804.

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12

Razanov, S., O. Tkachuk, V. Ovcharuk, and I. Ovcharuk. "Influence of siderates on soil fertility." Balanced nature using, no. 4 (October 28, 2021): 144–52. http://dx.doi.org/10.33730/2310-4678.4.2021.253101.

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The aim is to study the influence of different types of postharvest green manure crops on soil fertility indicators. The research was supposed to study the effect of growing postharvest greens: winter wheat, spring barley, peas and winter oilseed rape on soil fertility: humus content, alkaline hydrolyzed nitrogen, mobile phosphorus, exchangeable potassium, soil reaction and soil acidity. Experimental studies were conducted during 2018–2021 in the conditions of FG "Zorya Vasylivka" Tyvriv district of Vinnytsia region on gray podzolic soils. In the option without growing greens, the humus content was 2.30%. Growing green manures contributed to the increase of humus content in the soil during crop rotation by 0.11–0.14%. The content of humus increased the most in the variant of growing green peas and winter rape, and the least — in spring barley. In general, the highest humus content was found in the variant of growing green peas and winter rape — 2.44%, and the lowest — in the cultivation of spring barley green — 2.41%. The alkaline nitrogen content in the option without growing greens was 118 mg/kg. When growing greens, the content of alkaline hydrolyzed nitrogen in the soil increased by 1.7–7.1%. The alkaline nitrogen content in the option without growing greens was 118 mg/kg. When growing greens, the content of alkaline hydrolyzed nitrogen in the soil increased by 1.7–7.1%. The content of alkaline hydrolyzed nitrogen in the soil increased the most after growing green peas, and the least after spring barley and winter rape. The highest content of alkaline hydrolyzed nitrogen was found in the soil where green peas were grown — 127 mg/kg, and the lowest — after growing green barley green manure and winter rape — 120 mg/kg. The concentration of mobile phosphorus in the control variant without growing greens was 622 mg/kg and was the highest among all studied variants where greens were grown. In the variants with the cultivation of green manure crops, the content of mobile phosphorus in the soil decreased by 16.4–18.0%. The smallest decrease in the content of mobile phosphorus in the soil, compared to the option without the use of green manure, was found in the variant of growing green wheat green manure, and the largest decrease — in the variant of growing green barley green manure. The soil of the variant without growing green manure contained exchangeable potassium 156 mg/kg. The cultivation of greens contributed to the increase in the content of exchangeable potassium in the soil by 27.4–32.2%. The largest increase in the content of potassium exchange in the soil was found in the variant of growing winter rape green manure, and the smallest — in the cultivation of winter wheat. The reaction of the soil pH on the option without growing greens was 6.05 pH. Variants with green manure cultivation were marked by a decrease in the reaction value of the soil solution by 0.2–0.5 pH. This indicates acidification of the soil when growing greens. The greatest acidification of the soil is observed after growing green rape green manure, and the least — after spring barley green manure. The hydrolytic acidity of the soil in the variant without green manure cultivation and in the cultivation of winter wheat green manure was the same and amounted to 1.60 mg-eq./100 g. In other variants of green manure cultivation, the hydrolytic acidity of the soil increased by 3.0–7.0%. The largest increase in hydrolytic acidity was found in the variant of growing winter rape green manure, where the actual hydrolytic acidity of the soil was the highest and amounted to 1.72 mg-eq./100 g.

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13

Cömertler, Seval. "Greens of the European Green Capitals." IOP Conference Series: Materials Science and Engineering 245 (October 2017): 052064. http://dx.doi.org/10.1088/1757-899x/245/5/052064.

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14

Dr.P.Jayasubramanian, Dr P. Jayasubramanian, and M. Shanthini M.Shanthi. "Green Finance." Indian Journal of Applied Research 4, no. 8 (October 1, 2011): 610–12. http://dx.doi.org/10.15373/2249555x/august2014/161.

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15

Sadiku, Matthew N. O., Sarhan M. Musa, and Adebowale E. Shadare Adedamola A. Omotoso. "Green Technology." International Journal of Trend in Scientific Research and Development Volume-3, Issue-1 (December 31, 2018): 1137–39. http://dx.doi.org/10.31142/ijtsrd20199.

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16

Cohen, Andrea. "Green, Green Destiny." Iowa Review 18, no. 1 (January 1988): 149–61. http://dx.doi.org/10.17077/0021-065x.3649.

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17

Ran, Niva A., Qinshuo Wei, and Alejandro L. Briseño. "Green, green grass." Materials Today 14, no. 7-8 (July 2011): 367. http://dx.doi.org/10.1016/s1369-7021(11)70168-7.

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18

Wang, Young-Doo. "Green Economics, Green Economy, Green Energy, and Green Energy Economy." Journal of Policy Development 10, no. 1 (June 2010): 147–75. http://dx.doi.org/10.35224/kapd.2010.10.1.006.

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19

Trivedi, Kavita A. "Reasons after the war of going Green – Green Marketing." Indian Journal of Applied Research 1, no. 7 (October 1, 2011): 173–75. http://dx.doi.org/10.15373/2249555x/apr2012/58.

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20

Soundarrajan, P., and N. Vivek. "Green finance for sustainable green economic growth in India." Agricultural Economics (Zemědělská ekonomika) 62, No. 1 (June 6, 2016): 35–44. http://dx.doi.org/10.17221/174/2014-agricecon.

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21

d, d. "Green Credit Policy and Corporate Green Innovation in China." Asian Trade Association 10, no. 2 (December 31, 2023): 57–79. http://dx.doi.org/10.22447/jatb.10.1.202312.57.

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Purpose - The study aims to explore the impact of green-credit policies on the green innovation of Chinese enterprises and analyzes the moderating effects of green credit constraints on industry enterprises, as well as commercial credit and financing constraints. Design/Methodology/Approach - In this paper, the theory of sustainable development, the Porter Hypothesis, and the theory of financing constraints are combined to analyze the impact of green credit policies on corporate green innovation using A-share listed companies from 2007 to 2021 as research samples. The Differences-in-Differences (DID) model is used. The DID model can eliminate the effects of time and individual fixed effects by comparing the differences between the treatment group and the control group, thereby providing a more accurate estimation of the policy’s impact. Findings - The research results show that green credit policies have played an important role in promoting corporate green innovation. Enterprises actively engaged in green innovation have achieved good development after implementing green-credit policies through structural adjustments and improving market competitiveness. Research Implications - The impact mechanism of green credit on the green innovation of industry enterprises can provide reference for the formulation and optimization of green financial policies, promote sustainable development of enterprises, realize the transformation and upgrading of the green economy, and have positive significance in promoting green governance and sustainable development.

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22

Striani, Fabrizio. "Green and Blue Economy." International Journal of Environmental Sustainability and Green Technologies 11, no. 2 (July 2020): 16–33. http://dx.doi.org/10.4018/ijesgt.2020070102.

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The concept of green economy has received significant international attention over the past few years as a tool to address the 2008 financial crisis. Governments today are seeking effective ways to lead their nations out of the crisis and the green economy (in its various forms) has been proposed as a means for catalyzing renewed national policy development and international cooperation and support for sustainable development. The aim of this article is to define and highlight the importance of the green (blue) economy and compare it with the so-called greed economy. This article is divided into different sections: after a brief introduction is a systematic literature review; the second section is about sustainable development and the green economy concept; the third is about the green economy and blue economy concept; and the fourth compares greed economy to green (blue) economy. Finally, the author will draw conclusions.

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23

Shi-Chul Lee. "A Tale of Two Greens: European Green Urbanism and Korea’s Green Growth Policies." Korean Public Management Review 29, no. 3 (October 2015): 59–85. http://dx.doi.org/10.24210/kapm.2015.29.3.003.

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24

Karelakis, Christos, Zacharias Papanikolaou, Christina Keramopoulou, and George Theodossiou. "Green Growth, Green Development and Climate Change Perceptions: Evidence from a Greek Region." Agriculture 14, no. 8 (July 26, 2024): 1233. http://dx.doi.org/10.3390/agriculture14081233.

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Climate change is one of the biggest challenges the planet confronts today and is predicted to continue to face in the future. It is one of the greatest threats to humanity, seriously affecting human health, the natural environment, and security. This research aims to investigate the factors related to the perception of Greek citizens regarding climate change and green development and the obstacles that exist in Greece in the transition to enhanced green growth. For this reason, four cases related to communication and education, energy, actions to protect the environment, and each one’s responsibility were investigated. Data were collected through a survey (structured questionnaire) of 745 respondents in the regional unit of the Greek city of Larissa with an overall response rate of 69% and analyzed through a combination of factor and path analysis. The results show that communication, actions related to environmental protection, and energy-saving actions are the ones that have significant associations with the goal of green development.

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25

Tharanatha, Ananya, R. Shashidhar, Sindu Bharath, and P. Nagesh. "The Green Behaviour Role in Relationship Amid Green Human Resource Management and Employer Branding in Green Hospitals." Indian Journal Of Science And Technology 16, no. 14 (April 11, 2023): 1062–68. http://dx.doi.org/10.17485/ijst/v16i14.247.

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26

Tubiana, Laurence. "Le Green Deal est le nouveau contrat social." GREEN N° 3, no. 1 (August 7, 2023): 26–36. http://dx.doi.org/10.3917/green.003.0026.

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27

Chías, Pilar, and Tomás Abad. "Green hospitals, green healthcare." International Journal of Energy Production and Management 2, no. 2 (June 30, 2017): 196–205. http://dx.doi.org/10.2495/eq-v2-n2-196-205.

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28

Bhardwaj, Surbhi, and Samridhi Tanwar. "Green Marketing: Go Green." Asian Journal of Multidimensional Research (AJMR) 8, no. 5 (2019): 163. http://dx.doi.org/10.5958/2278-4853.2019.00187.3.

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29

Youngman, Angela. "Green fingers, green world." Child Care 7, no. 6 (June 2010): 30–31. http://dx.doi.org/10.12968/chca.2010.7.6.48250.

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30

Want, Roy. "How Green Is Green?" IEEE Pervasive Computing 8, no. 1 (January 2009): 2–4. http://dx.doi.org/10.1109/mprv.2009.8.

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31

Sugg, Richard. "Green Thoughts, Green Shades." Senses and Society 6, no. 2 (July 2011): 229–32. http://dx.doi.org/10.2752/174589311x12961584846043.

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32

Narain, Sunita. "How Green is Green?" Ökologisches Wirtschaften - Fachzeitschrift 27, no. 4 (November 23, 2012): 27. http://dx.doi.org/10.14512/oew.v27i4.1242.

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What is behind the concept of a Green Economy, advanced at the Rio-2012 conference? The case of protection and use of forests in India exemplifies the most important challenges: Green cannot be green without equity and justice.

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33

Mozib Lalon, Raad. "Green Banking: Going Green." International Journal of Economics, Finance and Management Sciences 3, no. 1 (2015): 34. http://dx.doi.org/10.11648/j.ijefm.20150301.15.

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34

Degryse, Hans, Roman Goncharenko, Carola Theunisz, and Tamas Vadasz. "When green meets green." Journal of Corporate Finance 78 (February 2023): 102355. http://dx.doi.org/10.1016/j.jcorpfin.2023.102355.

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35

Dombrowski, Kirk, and Anthony Marcus. "Editorial: green zones, green lines, and green lights." Dialectical Anthropology 32, no. 4 (December 2008): 271–74. http://dx.doi.org/10.1007/s10624-009-9087-8.

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36

Firmansah, Laila Nurul, Henny Welsa, and Nonik Kusuma Ningrum. "Pengaruh green brand image, green satisfaction, dan green trust terhadap green loyalty." AKUNTABEL 18, no. 4 (December 27, 2021): 834–39. http://dx.doi.org/10.30872/jakt.v18i4.10279.

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37

Chrisjatmiko, K. "Towards green loyalty: the influences of green perceived risk, green image, green trust and green satisfaction." IOP Conference Series: Earth and Environmental Science 106 (January 2018): 012085. http://dx.doi.org/10.1088/1755-1315/106/1/012085.

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38

Anastasiadou, Sofia D. "Greek Students’ Efforts to Define Green Terms." International Journal of Environmental, Cultural, Economic, and Social Sustainability: Annual Review 7, no. 1 (2011): 131–42. http://dx.doi.org/10.18848/1832-2077/cgp/v07i01/54872.

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39

Vasilopoulos, Pavlos, and Nicolas Demertzis. "The Greek Green voter: environmentalism or protest?" Environmental Politics 22, no. 5 (September 2013): 728–38. http://dx.doi.org/10.1080/09644016.2013.824173.

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40

Vasilopoulou, Effie, and Antonia Trichopoulou. "Green pies: The flavonoid rich Greek snack." Food Chemistry 126, no. 3 (June 2011): 855–58. http://dx.doi.org/10.1016/j.foodchem.2010.11.051.

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41

Weinrach, Jeff. "It's not the green, it's the greed." Environmental Quality Management 12, no. 1 (2002): 97–99. http://dx.doi.org/10.1002/tqem.10057.

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42

p, o., o. o, and o. o. "The Role of Green Innovation Performance in Mediating the Influence of Green Organizational Culture on Green Competitive Advantage." International Academy of Global Business and Trade 20, no. 1 (February 29, 2024): 1–16. http://dx.doi.org/10.20294/jgbt.2024.20.1.1.

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Purpose - A society that cares about environmentally friendly products demands companies have a green competitive advantage through the application of the principles of Reuse, Reduce, and Recycle. The purpose of this research is to examine and analyze the influence of green organizational culture (GOC) on green innovation performance (GIP) and green competitive advantage (GCA). Design/Methodology/Approach - The study collected data from 314 manufacturing companies that are members of Proper (Environmental Performance Rating Program) on Java Island. Data collection was conducted through online and offline surveys using questionnaires that measured each research variable. Structural equation modelling with SEM PLS software were applied to analyze the data. Findings - The findings of this paper indicate that green organizational culture has a positive influence on green innovation performance. GOC also positively influences GCA, and GIP fully mediates the relationship between GOC and GCA. Research Implications - This research contributes to existing literature on GOC, GIP, and GCA, taking into account environmental issues, which have been empirically understudied, especially in manufacturing companies that are members of Proper. Furthermore, this research also explores green innovation performance as a mediator, which has been relatively unexplored in previous studies. However, this research has several limitations, including the dominance of blue-rated Proper participant companies in the sample, as most questionnaires were distributed during the blue certificate awarding moments. Additionally, the sample size per province was uneven, with the majority of participant companies located in the province of West Java.

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43

Sadiku, Matthew N. O., Nana K. Ampah, and Sarhan M. Musa. "Green Waste Disposal." International Journal of Trend in Scientific Research and Development Volume-3, Issue-2 (February 28, 2019): 492–93. http://dx.doi.org/10.31142/ijtsrd21359.

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44

Meilisa, Meilisa. "Kontribusi Green Perceived Value, Green Perceived Risk, Green Trust, dan Green Awareness dalam Meningkatkan Green Phurchase Intention." Jurnal Inspirasi Bisnis dan Manajemen 4, no. 1 (July 5, 2020): 31. http://dx.doi.org/10.33603/jibm.v4i1.3354.

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45

Chen, Yu-Shan. "Towards green loyalty: driving from green perceived value, green satisfaction, and green trust." Sustainable Development 21, no. 5 (November 3, 2010): 294–308. http://dx.doi.org/10.1002/sd.500.

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46

G., Dr Kumar, Dr Anbu A., and Saranya J. "The Study on Impact of Green HRM Practices on Organization Sustainability from Employee Perspective with Special Reference to Automotive Industries in Chennai." Webology 19, no. 1 (January 20, 2022): 4979–89. http://dx.doi.org/10.14704/web/v19i1/web19334.

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Organizational Sustainability means, to be sustainable the organization has to maintain the capability and to increase the profitability, performance, improve employees and as well as customer satisfaction. The need of the paper is to study the GHRM (Green Human Resources Management) practice factors like Green HR Planning, Green job Design and Analysis, Green Recruitment and Selection, Greek Employee Relations, Green Training practices impact on Organizational Sustainability from employee perspective with special reference to automotive industries in Chennai. The descriptive type research methodology is used for the study. The purposive sampling technique adopted for the study. The sampling size taken for the study is 209.The online questionnaire were used to collect the primary data. The secondary data were collected journal articles, business magazines and web contents and industry report, government reports. The statistical technique used for the study is regression analysis, correlation analysis, percentage analysis and SEM Analysis. The findings reveals that the Green Human Resources Management practices factors Green HR Planning, Green job Design and Analysis, Green Recruitment and Selection, Greek Employee Relations, Green Training practices significantly impacts Organizational Sustainability of automotive industries in Chennai. The study helps the HRM policy makers to design effective HRM policies and procedure.

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47

Chatterjee, Meghna. "Wound Healing Activities of Green Synthesized Nanoparticles using Green Marine Algae." International Journal of Science and Research (IJSR) 13, no. 5 (May 5, 2024): 822–23. http://dx.doi.org/10.21275/sr24513155356.

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48

Sanjaya, Ida Bagus, I. Wayan Wirga, I. Gusti Ketut Gede, I. Wayan Sukarta, and I. Ketut Yasa. "Green Products: Green trust on Green Equity." International Journal of Current Science Research and Review 07, no. 04 (April 30, 2024). http://dx.doi.org/10.47191/ijcsrr/v7-i4-40.

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The aim of this research is to prove the determining factors that can strengthen the value of Sensatia Botanicals brand green products. he criteria used were respondents who had used beauty products who were at least 20 years old and lived in the city of Denpasar and a sample of 100 respondents who were measured based on the number of indicators used. Distribution of questionnaires and interviews will be used as data collection methods. The questionnaire is measured using a Likert scale which will be tested using the validity test and reliability test of the instrument so that the questionnaire is suitable for use. The analysis technique that will be used in this research is a simple linear regression analysis technique. The results of this research prove that green trust has a positive and significant influence on green brand equity. In the future, this research can be used as a reference for companies in implementing policies related to strategies to increase the brand value of green products in a positive direction.

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49

Firmansyah, Fani, Puji Endah Purnamasari, Lailatul Farida, and Aninda Waskita Devi. "Green Marketing, Green Price and the Effect to Green Purchase Behavior in Young Consumers." Journal of Economics, Finance And Management Studies 07, no. 07 (July 17, 2024). http://dx.doi.org/10.47191/jefms/v7-i7-37.

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Environmental sustainability is essential for maintaining the quality of life and climate. Along with the modernization of the times and the increasingly massive free radicals, green marketing needs to be implemented to support environmental sustainability. This study aims to develop a research framework that can improve purchasing decisions for environmentally friendly products by increasing green marketing and price. This research is a quantitative study with a sample of 120 students. The results showed that green marketing has a significant positive relationship with green purchase behavior. Furthermore, the results also show that green price is positively related to green purchase behavior.

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"Green Cross, Green Seal, Green Who?" Business Ethics: The Magazine of Corporate Responsibility 6, no. 1 (1992): 19. http://dx.doi.org/10.5840/bemag1992619.

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