Dissertations / Theses on the topic 'Green'
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Kalén, Stina. "GREENS FOR GREEN : A study on willingness to pay for green impure public goods." Thesis, Umeå universitet, Nationalekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172924.
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Milvet, Karly R. "Green, Green, & Tender." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1461168477.
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Battaglia, Marco <1997>. "Green Finance and Green Bubble." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20965.
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Peinado, Gutiérrez David. "Green Distributed Antenna System (Green DAS)." Thesis, KTH, KTH Center för Trådlösa System, Wireless@kth, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-128174.
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Energy saving is an important factor which must be taken into account when planning a mobile distribution network. Distributed Antenna System (DAS) is a part of mobile distribution infrastructure which is used to extend the coverage of mobile base stations. DAS is a subject of the present study whose goal is to optimize DAS solutions for indoor and outdoor scenarios in terms of energy consumption while preserving the required Quality-of-Service (QoS). The project outdoor scenario is built on an example of a football stadium (Friends Arena in Stockholm) and the indoor scenario on an example of an office building (Electrum). The propagation model is build under realistic assumptions. The energy efficiency is defined as Joule/bit. Taking into account the radio part only, it is shown that increasing the number of antennas allows to improve the energy efficiency. It is also shown that by adjusting the positions of the antennas using an optimization algorithm, one can further improve the energy efficiency. It is finally shown that taking into account both radio and optical parts, there is an upper bound for the energy efficiency (as a function of the number of antennas), i.e. there is generally an optimal number of antennas which provide the best energy efficiency with a fixed QoS for the system. This thesis is a part of the joint project “Green Distributed Antenna Systems” between Wireless@KTH, Acreo AB and MIC Nordic ABGreen solutions for dynamic Distributed Antenna Systems, DAS (gDAS)
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Ferrara, Erika <1994>. "Green Finance and Green Project Evaluation." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17392.
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The growing threat of climate change has led to a strong interest in sustainability,
environment and climate issues, especially as a result of the Paris agreement signed in 2015.
The shift towards a more sustainable and climate resilient economy has led to the creation of
a specific sector of finance: Green Finance. Although this sector is constantly evolving, there is
still a long way to go to standardize and homogenize this field.
The focus of this thesis is on Green Projects, which are medium-long term projects with
environmental and climate objectives. The analysis concerns, in particular, the financial
instruments used for their financing, the necessary eligibility criteria, the required
certifications and the sectors in which these projects operate.
In order to provide the most comprehensive analysis of these projects, it has been necessary
to study the methodology used for their evaluation: cost-benefit analysis. To complete the
assessment, an empirical study of a Green Project is finally carried out.
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Panawek, Kate Ryan. "Changing light green to deep green mainstreaming green building in Hamilton County/." Cincinnati, Ohio : University of Cincinnati, 2007. http://www.ohiolink.edu/etd/view.cgi?acc%5Fnum=ucin1179510733.
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Thesis (Master of Community Planning)--University of Cincinnati, 2007.Title from electronic thesis title page (viewed July 13, 2007). Includes abstract. Keywords: Green Building; Sustainable Design; Green Development; Hamilton County; Housing Includes bibliographical references.
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PANAWEK, KATE RYAN. "CHANGING 'LIGHT' GREEN TO 'DEEP' GREEN: MAINSTREAMING GREEN BUILDING IN HAMILTON COUNTY." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179510733.
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Garbarchuk, V. "From green economy to the green society." Thesis, Вид-во СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/13004.
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Green, Alison E. "New Zealand migrants to Australia: social construction of migrant identity/Alison E. Green." Gold Coast, Australia : Bond University, 2006. http://epublications.bond.edu.au/theses/green.
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Thesis (PhD) -- Bond University, 2006."This thesis submitted to Bond University in fulfillment of the requirements for the degree of Doctor of Philosophy". Bibliography: pages 258-284. Also available via the World Wide Web.
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Brown, Stewart. "Managing golf greens : aligning golf green quality with resource inputs." Thesis, Anglia Ruskin University, 2017. http://arro.anglia.ac.uk/702278/.
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Golf course managers need to manage their facilities efficiently for both economic and qualitative reasons. Golf greens are the most significant area on the golf course for play, intensity of maintenance practice, and player judgement of quality. The gap in knowledge lies between measurement of golf green performance and operations efficiency. Performance measurement is the process of controlling management operations to achieve optimum resource input efficacy but in considering existing performance management systems it was found that none provided a definitive tool that could be used to monitor operations for golf green management. This research aims to determine whether a performance management system can be developed for golf green management. Four golf courses were selected to collect management data for operations practices and qualitative tests of golf green performance. Interviews provided operations data for the core practices, identified from literature, including material inputs. The comparison of maintenance inputs and their costs against playing quality allow objective comparison and determination of management efficacy. A survey of golf course managers and review of industry operations practice also informed the key parameters in the development of a performance management framework. Research data for maintenance intensity, cost, and quality have been plotted onto analysis framework graphs which indicate the quality golf course managers are achieving within golf green culture with known levels of resource input. This research proposes a performance management framework for golf course managers to enable them to better manage their golf greens. The adopted research methodology and methods have produced a performance based management framework for golf green management. Mapping key parameters of quality, costs, and inputs in a benchmarking radar chart reflects the efficacy of golf green management in a way that allows stakeholders to identify and adjust operation variables. In a survey of Golf Course Managers in the UK, 73% of respondents stated that they would find a performance management framework beneficial for their work.
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Brown, Stewart. "Managing golf greens: aligning golf green quality with resource inputs." Thesis, Anglia Ruskin University, 2017. https://arro.anglia.ac.uk/id/eprint/702278/1/Brown_2017.pdf.
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Golf course managers need to manage their facilities efficiently for both economic and qualitative reasons. Golf greens are the most significant area on the golf course for play, intensity of maintenance practice, and player judgement of quality. The gap in knowledge lies between measurement of golf green performance and operations efficiency. Performance measurement is the process of controlling management operations to achieve optimum resource input efficacy but in considering existing performance management systems it was found that none provided a definitive tool that could be used to monitor operations for golf green management. This research aims to determine whether a performance management system can be developed for golf green management.
Four golf courses were selected to collect management data for operations practices and qualitative tests of golf green performance. Interviews provided operations data for the core practices, identified from literature, including material inputs. The comparison of maintenance inputs and their costs against playing quality allow objective comparison and determination of management efficacy. A survey of golf course managers and review of industry operations practice also informed the key parameters in the development of a performance management framework.
Research data for maintenance intensity, cost, and quality have been plotted onto analysis framework graphs which indicate the quality golf course managers are achieving within golf green culture with known levels of resource input. This research proposes a performance management framework for golf course managers to enable them to better manage their golf greens.
The adopted research methodology and methods have produced a performance based management framework for golf green management. Mapping key parameters of quality, costs, and inputs in a benchmarking radar chart reflects the efficacy of golf green management in a way that allows stakeholders to identify and adjust operation variables. In a survey of Golf Course Managers in the UK, 73% of respondents stated that they would find a performance management framework beneficial for their work.
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Puelma, Rodrigo, and Younas Negasi. "Indicating the Green : Defining and measuring Green IT." Thesis, Jönköping University, JIBS, Business Informatics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6744.
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Introduction
In our Bachelor’s thesis we wrote about the advantages, risks, strategies and methods useful when working with Green IT. But there still were difficulties delimiting the field of Green IT. This was mostly because of the lack of previous research, unestablished definitions of the term Green IT as well as nonexistent methods to measure the accomplished work. Furthermore the recent changes in the environment, with escalating pressure from stakeholders with environmental concerns and increased costs of investments and maintenance, have forced IT-companies to measure the effects of IT and its financial impact.
Purpose
The purpose of our research study is to further clarify the field of Green IT by establishing a definition and constructing a KPI-setting.
Method
We first established a definition of the term Green IT by gathering available definitions and analysing them. The analysis resulted in two definitions; one for Green IT (a technology product used to support information gathering, processing, distribution and use, and which is or contributes to environmental sustainability) and one for a Green IT Company (manages the process of producing technology used to support information gathering, processing, distribution and use, and which is or contributes to environmental sustainability). These definitions made us realise that there are users and manufacturers of Green IT, with distinctive perspectives and needs when measuring it. According to our definitions we found respondents to interview in order to construct two KPI-settings instead of one.
Conclusions
The first KPI-setting constructed focuses on producers of Green IT and their production activities along with the financial impact. The second KPI-setting focuses on users of Green IT and looks at the usage of Green IT, and also includes financial indicators to measure financial impact.
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Loewenberg, Estefania. "Green Marketing : An analysis of Green Marketing Campaigns." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-5429.
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This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. This thesis aims to contribute to gain deeper knowledge from the outdoor consumer perspective on green marketing campaigns, and answer the question to how effective these campaigns are to the outdoor consumer, through a qualitative research.
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Stenbrink, Gommel Philip, and Peter Westerberg. "Developing green innovations within 4PLs : Pursuing green logistics." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21826.
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Problem – Logistics services worldwide are not considered to be environmental sustainable because of their high emissions of greenhouse gasses (GHG) as well as its air, soil and water pollution. Since fourth party logistics providers (4PLs) manage the entire supply chain they can reduce their harmful environmental impact on a large scale through green logistics innovation., There are however difficulties for 4PLs to innovate in green logistics. Purpose – This paper investigates how 4PLs generate and manage green logistics innovation. It also explores what drivers and barriers there are for developing green logistics innovation. Method – This paper is based on a single case study that uses CIMO logic in the theoretical framework to thoroughly explore and clarify the area of green logistic innovation among 4PLs. Semi structured interviews and a questionnaire were constructed as the main source for gathering empirical evidence. Results – The case company provided evidence for how 4PLs innovate by being close to their suppliers and customers and finding new opportunities for green logistics innovation. Drivers and barriers are also identified for green logistics innovation. Conclusions – The study shows how 4PLs can manage and generate innovations as well as create their own playing field by developing competence for new areas of business, enlarging the boundaries for 4PLs to innovate in. The study also shows the importance of considering the goods as a factor in green logistics (particularly reverse logistics).
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Чигрин, Олена Юріївна, Елена Юрьевна Чигрин, Olena Yuriivna Chyhryn, Олексій Валентинович Люльов, Алексей Валентинович Люлев, Oleksii Valentynovych Liulov, and S. Kostornova. "Green production and green competitiveness: linking between categories." Thesis, Economic Laboratory for Transition Research, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81066.
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The current trends in modern enterprises development characterize by implementing green production and as a result, increasing the sustainable competitiveness. The goal of the article is to investigate the structural and functional environment of the formation and development the green production and green competitiveness, to provide the strategies for increasing sustainable competitiveness of enterprises. The authors using the methods of bibliometric analysis for determining vectors of perspective development of green production and green competitiveness. The main hypothesis of investigation is studying the increasing tendency on analyzing of green competitiveness strategies by the scientists. In order to formulate the terminological basis of the implementation the green competitiveness strategies, a bibliometric analysis of the spread of the concept of "green production" and "green competitiveness" in scientific articles indexed by the Scopus and Web of Science science base was performed. These authors reviewed more than 3500 papers from Scopus Web of Science base. The period for the analysis was chosen since 1995 till 2019. Used the Scopus Web of Science screening tools showed that in 2005 the numbers of articles which focused on green competitiveness strategies began to increase. On the international level the investigated area represented by the next countries: United States, United Kingdom, China, Taiwan, Australia, India etc. Using the VOS viewer program were identified 14 clusters of the scientific papers which investigated green competitiveness strategies from the different points of views. In the paper justified that in the condition when the scale of green production and purchasing the green goods are constantly increasing the level of environment competitiveness of enterprises will also increase. In that case, in the paper have been determined the main drivers on green competitiveness.
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Botetzagias, Iosif. "The environmental movement in Greece, 1973 to the present : an illusory social movement in a semi-peripheral country." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.252598.
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Rahm, Martin. "Green Propellants." Doctoral thesis, KTH, Fysikalisk kemi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-25835.
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To enable future environmentally friendly access to space by means of solid rocket propulsion a viable replacement to the hazardous ammonium perchlorate oxidizer is needed. Ammonium dinitramide (ADN) is one of few such compounds currently known. Unfortunately compatibility issues with many polymer binder systems and unexplained solid-state behavior have thus far hampered the development of ADN-based propellants. Chapters one, two and three offer a general introduction to the thesis, and into relevant aspects of quantum chemistry and polymer chemistry. Chapter four of this thesis presents extensive quantum chemical and spectroscopic studies that explain much of ADN’s anomalous reactivity, solid-state behavior and thermal stability. Polarization of surface dinitramide anions has been identified as the main reason for the decreased stability of solid ADN, and theoretical models have been developed to explain and predict the solid-state stability of general dinitramide salts. Experimental decomposition characteristics for ADN, such as activation energy and decomposition products, have been explained for different physical conditions. The reactivity of ADN towards many chemical groups is explained by ammonium-mediated conjugate addition reactions. It is predicted that ADN can be stabilized by changing the surface chemistry with additives, for example by using hydrogen bond donors, and by trapping radical intermediates using suitable amine-functionalities. Chapter five presents several conceptual green energetic materials (GEMs), including different pentazolate derivatives, which have been subjected to thorough theoretical studies. One of these, trinitramide (TNA), has been synthesized and characterized by vibrational and nuclear magnetic resonance spectroscopy. Finally, chapter six covers the synthesis of several polymeric materials based on polyoxetanes, which have been tested for compatibility with ADN. Successful formation of polymer matrices based on the ADN-compatible polyglycidyl azide polymer (GAP) has been demonstrated using a novel type of macromolecular curing agent. In light of these results further work towards ADN-propellants is strongly encouraged.QC 20101103
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Miller, Lisa Cay. "Green ideas." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/30955.
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Green Ideas is a work of approximately sixty minutes duration scored for two violins, viola,
cello, double bass, electric guitar, piano, and drum kit. It presents musical portraits of some of
the vocalizations made by infants in their first two years. Phonetic, prosaic, inflective, tonal,
semantic, and interactional elements of early communication are abstracted and used for musical
inspiration. The work employs varied degrees of composition and improvisation in its six
sections, with each section focusing on a single component of early language emergence.Arts, Faculty of
Music, School of
Graduate
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Sánchez, Alejandra, and Rolando Pasquel. "Green Snack." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/140886.
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Tesis para optar al grado de Magíster en AdministraciónAlejandra Sánchez [Parte I], Rolando Pasquel [Parte II]
La industria de alimentos, además de ser bastante amplia, está conformada por un mercado de tamaño muy atractivo; pero para participar en esta exitosamente las empresas deben ajustarse a las tendencias de consumo que van surgiendo, de manera que puedan llegar exitosamente al cliente final. Hoy en día estas tendencias muestran que para los próximos años las personas estarán más interesadas en productos que hagan sus vidas menos complicadas, que sean fáciles de consumir y que a su vez tengan fuertes características saludables pues serán altamente valorados, teniendo este mercado un crecimiento de hasta 16% en los últimos años. Es por esto que Green Snack, tomando en cuenta este giro hacia un estilo de vida más saludable, ha decidido participar de esta industria exclusivamente en el área de snacks o refrigerios saludables utilizando como canal de distribución inicial las máquinas dispensadoras o “vendings” en aquellos lugares donde las personas pasan gran parte de su día, como universidades y empresas, lo que le permitirá estar muy cerca a su cliente ahorrándole tiempo de búsqueda al mismo; la empresa sostendrá una propuesta de valor para diferenciarse de los 2 actuales competidores identificados, que promete productos saludables y cercanía que se logrará por su distinción en la cualidad saludable en sus snacks y sus procesos logísticos que permiten recibir productos del proveedor, asegurar su calidad, distribuir y mantener siempre disponible productos en sus puntos de contacto con el cliente. La empresa pretende llegar a estudiantes y/o colaboradores en la ciudad de Panamá, entre los 18 y 50 años, que comen snacks 3 o más veces por semana y disponen de poco tiempo libre por sus apretadas agendas; a estas se les ofrecerán productos frescos hechos exclusivamente para la marca Green Snack, entre ellos: emparedados en pan integral, bolitas energéticas sin azúcar, granola, galletas dulces, entre otros bajos en calorías, azucares y preservantes. Lo antes mencionado permite tener un cálculo aproximado del tamaño de mercado al cual se apunta que sería de $8, 888, 443 USD anuales; en donde inicialmente tendrá 10 máquinas ubicadas con un plan de crecimiento que propone 30 máquinas en operación al año 5; para esto se requiere una inversión inicial de cerca de $129,000.00 USD el cual se pretende obtener de capital por parte de 4 socios iniciales dueños de acciones emitidas con un valor de $0.01 USD. Esta propuesta de inversión se considera atractiva basándose en las proyecciones realizadas por el equipo gestor las cuales, con una estrategia de financiación por medio de capital propio sin la necesidad de entidades terceras como bancos, apuntan a un VAN positivo de $ 352,644.00 y una TIR de 41.3% prometiendo retornos mayores a los vistos en el mercado y bajo la comparación con una tasa de descuento de 14.59%.
La oportunidad de negocio para Green Snacks, dedicada a la venta de snacks saludables, nace de las tendencias de las exigencias de una sociedad encaminada a un estilo de vida y alimentación más saludables, donde Innova Markets Insights presenta que las tendencias para el año 2014 y 2015, serán de alimentos con mayor carácter nutritivo y que sean más fáciles de consumir. De acuerdo a las encuestas realizadas por el equipo de Green Snacks, brindando mayor soporte a la existencia de una oportunidad de negocio, se estudió que el 84% de los encuestados consumen snacks entre comidas, teniendo un 60% de estos que consumen snacks mínimo 3 veces por semana y presentan una clara preocupación por la salud y lo que ingieren. Esta preocupación conlleva a un aumento de la disposición a pagar por la valoración positiva que encuentran los consumidores en productos saludables, encontrando según el estudio de mercado realizado que para productos como emparedados y ensaladas, entre otros, un 40% de las personas pagaría entre 2 y 3 dólares permitiendo a Green Snacks cobrar un 50% más por sus productos que el promedio de máquinas de snacks convencionales. El modelo de negocio de Green Snacks, utilizando como principal canal de venta máquinas dispensadoras, fue presentado a los encuestados y percibieron muchos beneficios en cuanto al ahorro de tiempo y disponibilidad a mano de productos que mejoren su calidad de vida, y es por esto que Green Snacks aprovecha para entregarles productos saludables en los lugares donde pasan la mayor cantidad del día que son universidades y oficinas. Es por lo expuesto anteriormente que se visualiza una gran oportunidad de negocio en Green Snacks, basadas en las tendencias de consumo de la sociedad y en el estudio de mercado local realizado, esperando entregar valor tanto como para los consumidores como para la empresa. Se puede encontrar en mayor detalle la descripción de la oportunidad de negocios en la Parte I del Plan de Negocios de Green Snacks
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Günther, Edeltraud, and Lilly Scheibe. "Green eBusiness." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2004. http://nbn-resolving.de/urn:nbn:de:swb:14-1081846343187-80287.
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Ziel des Projekts Green eBusiness ist es, auf der einen Seite bestehende Hemmnisse für umweltfreundliche Beschaffung in Unternehmen zu ergründen und auf der anderen Seite daraus Anforderungen an eBusiness Konzeptionen abzuleiten, die diese erfüllen müssen, um solche Hemmnisse abzubauen bzw. deren Entstehung zu vermeiden. Daher wird ein Modell zur Identifikation und Bewertung bestehender Hemmnisse im Beschaffungsprozess von Unternehmen entwickelt, das die Gründe der bisherigen Marktdurchdringung umweltfreundlicher Produkte und Dienstleistungen erklären soll. Hierzu wird die im Rahmen des abgeschlossenen EU-Projektes RELIEF - Environmental relief potential of urban action on avoidance and detoxification of waste streams through green public procurement entwickelte Hemmnisanalyse angewendet, um in den 500 größten deutschen Unternehmen Hemmnisse für umweltfreundliche Beschaffung zu identifizieren und zu bewerten. Ein zweiter Teil der empirischen Studie befasst sich mit der Nutzung elektronischer Medien zur Unterstützung von Beschaffungsprozessen. In diesem Bereich werden Anwendungsgewohnheiten, Anwendungshäufigkeiten sowie eventuell in den Unternehmen existierende Hemmnisse untersucht. Aufbauend auf den Ergebnissen dieser Hemmnisanalyse sollen auf Basis von Szenarien eBusiness-Konzeptionen (weiter-)entwickelt werden, die geeignet sind, die identifizierten Hemmnisse zu überwinden.
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Johnson, Eriksson Christian. "Green Housing." Thesis, KTH, Arkitektur, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-146593.
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The Building is a combination of a green house and multi familyhousing building. The building´s courtyard is transformed in to a winter garden and creates an climate controlled environment with exotic vegitation blooming all year around. The courtyard is working as an extra livingroom with nice public walks in different levels were people can relax, exercise and socialise. The heat generated from the winter garden can be reused and recycled in to the floor slabs. It can also be deposited into the ground under the garden creating a climate smart heating system. One important aspect when drawing the plans was to give all the apartments a private space inside the wintergarden. I created plans where the allocation of the garden is equal. the private space is located on the second floor in the duplex apartments but some apartments only consist of one level and some extra care went in to making a private space for them too. The winter garden not only allows people to watch the trees and plants it also gives them the possibility to grow there own food on the private balcony and just outside the kitchen window. Having plants outside the kitchen blocks the view from people passing by on the public promenade.Byggnaden är en kombination av ett växthus och ett flerbostadshus. Byggnadens innergår har ett glastak som som möjliggör ett controllerat climat med växter som blommar året runt. innergården fungerar som ett extra vardagsrum med trevliga promenader i olika nivåer där människor kan träna, socialisera eller bara slapna av och njuta naturen. Värmen som genereras av den inglasade gården kan återanvändas och pupmas in i bjälklagen och marken under gården vilket skapar ett klimatsmart uppvärmningssystem. en viktig aspekt när jag ritade planerna var att ge alla lägenheter ett privat rum inne i gården. Jag skapade planer där anspråket av gården var så lika som möjligt. Det privata rummet är placerat på övervåningen i etage lägenheterna men några lägenheter har bara ett plan vilket ledde till några special lösningar för att skapa ett avgränsat rum för dem också. Den ingalsade gården erbjuder inte bara en vacker miljö med växter och träd, det finns även möjlighet att odla sia egna frukter och grönsaker på den privata balkongen samt utanför köksfönstret. Planteringen av högre växter utanför fönstret kan skydda insynen från grannar som går förbi på den publika prommenaden.
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Söderström, Elias, and Regnström Alfred Larsson. "Green bonds." Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-152603.
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The Green Bond market in Sweden is still relatively new and the first companies to issue these new financial products in Sweden were companies on the real estate market. The purpose of this thesis is to examine the characteristic that makes a Green Bond different to other Bonds and to understand why this product is of interest to investors and issuers. Furthermore we try to estimate the future for this financial product. This descriptive study on Green Bonds at the real estate market derives from economic theories on capital structure, Greenwashing, CSR, environmental certification of buildings and interviews with prominent individuals within this field. We have limited our field of study to Swedish real estate companies that have issued Green Bonds to answer the research questions. A Green Bond does not different from an ordinary Bond, so what makes this product unique is the framework that states that the money should be invested in projects that lowers climate impact. The Swedish real estate companies who have issued Green Bonds recognized a great demand for their products. One reason behind this great demand among investors is that they don’t need to give up yield on their investment and at the same time receive positive reactions from the society when investing in these products. To avoid the risks of Greeenwashing the invested money must be traceable to projects within the framework. The Norwegian research institute CICERO plays an important role in assuring that the framework made for the Green Bods clearly states which projects the money are allowed to be spent on.Marknaden för gröna obligationer i Sverige är fortfarande relativt ny och de företag som har varit i framkant med att emittera gröna obligationer är företag på den svenska fastighetsmarknaden. Syftet med vår uppsats är att ta reda på hur en grön obligation skiljer sig från en vanlig obligation, vilka aktörer som har intresserat sig för produkten och hur framtidsutsikterna för denna finansiella produkt ser ut. Utifrån teorier som beskriver företags kapitalstruktur, Greenwashing, CSR, miljöcertifiering av byggnader och med stöd från de tolv intervjuer som genomförts har vi genomfört en deskriptiv studie av marknaden för gröna obligationer, med avgränsning mot fastighetsbolag som emitterat denna produkt för att få svar på vårt syfte- och frågeställning. En grön obligations finansiella aspekt är direkt kopierad från en vanlig obligation, det som skiljer dem åt är att ett ramverk reglerar vilka projekt likviden får gå till. De svenska fastighetsbolagen som emitterat gröna obligationer har mött en hög efterfrågan på produkten och har inte haft problem med att få in kapital för att miljöcertifiera sina fastigheter. En orsak till det stora intresset för produkten är att investerare inte behöver göra avkall på avkastningen på investeringen, samtidigt som både emittenter och investerare hamnar i ett positivt sammanhang när produkten emitteras. För att inte riskera att konceptet urvattnas och att likviden inte går till projekt som bidrar till en sänkt klimatpåverkan ställs höga krav på de inblandade parterna. Därför spelar det norska forskningsinstitutet CICERO en viktig roll vars uppgift är att granska det ramverk som reglerar vilka projekt likviden får gå till.
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Flores, Calampa Verónica Melissa, Gálvez Claudia Alessandra Jerí, Farfán Norma Elena Solis, and Rojas Daniela Mercedes Sotelo. "Green House." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/625620.
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El presente proyecto se ha llevado a cabo con la finalidad de ofrecer un producto que brinde una experiencia con la naturaleza agradable y entretenida. El kit de siembra, será un producto diferenciado que incentive al consumo de alimentos orgánicos y saludables, aprenderán a cosechar y cultivar en casa. Es una nueva opción para las empresas que desean mejorar la imagen corporativa en el rubro ecológico.
El plan de marketing, se enfoca principalmente en utilizar una estrategia de marketing B2C mediante ferias y ventas online para particulares atendiendo una necesidad no cubierta. El segundo segmento utilizará la estrategia B2B, dirigida a empresas interesadas en resolver necesidades específicas como la mejora de una imagen ecológica. Se busca el posicionamiento de la marca y el cumplimiento de los objetivos proyectados.
La gestión de RRHH está enfocada en atraer candidatos calificados, capaces de desarrollar las competencias exigidas, se ofrecerá un buen clima laboral dentro de la corporación buscando el compromiso sostenible de los colaboradores con la empresa.
El plan de operaciones establecerá actividades, procesos y políticas claves enfocado en cumplir el lead time y un adecuado relacionamiento con los proveedores reforzando la calidad del producto.
En el plan financiero, se estima una proyección a tres años, la inversión inicial será de S/.70,913.00 aportada por los accionistas y nuevos inversores. El PRI se estima que será en un año.The present project has been carried out in order to offer a product that provides an enjoyable and entertaining nature experience. The seeding kit will be a differentiated product that encourages the consumption of organic and healthy foods, each person will learn how to harvest and grow at home. In addition, it is a new option for companies that want to improve the corporate image in the ecological field. The marketing plan focuses mainly on using a B2C marketing strategy through fairs and online sales for individuals attending a need not covered. In the second segment, the B2B strategy will be used, aimed at companies interested in solving specific needs such as the improvement of an ecological image. The company look for the positioning of the brand and the fulfillment of the projected objectives. HR management is focused on attracting qualified candidates capable of developing the skills required by the company, maintaining a good working environment within the corporation, seeking the sustainable commitment of the employees with the company. The operations plan establishes a series of activities, processes and key policies for the business focused on meeting the lead time and the appropriate relationship with the suppliers, reinforcing the quality of the product. In the financial plan, a projection is estimated at three years, the initial investment will be S/.70,913.00 contributed by the shareholders and new investors. The PIR is estimated to be one year.
Trabajo de investigación
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Bradshaw, William B. II. "Buying green." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/58665.
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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning; and, (S.M. in Real Estate Development)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, Center for Real Estate, 2006.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Includes bibliographical references (p. 79-83).
Green development has received much attention over the past decade, with the greatest interest coming from designers. However, the development and investment communities have been slower to adopt green principles, and the author claims that this hesitancy is related to an information gap around the costs and benefits of green building. When researchers do quantify cost or value differentials, they do it on a case study basis. By focusing on a few extraordinary examples that are ultimately placeless, these case studies create an information gap between the extraordinary performance of a few buildings (what is possible) and the ordinary performance of a typical green building (what is expected). Through the development of a simple real estate market model, the author argues that information on what is expected drives decision making in real estate, and market-based studies that are segmented by place and product type would provide more pertinent information to these industry players. If green buildings create greater value over a building's lifecycle, then green building owners should expect superior returns over time. However, no one has tested this hypothesis for a particular real estate market with a large number of green buildings. To that end, the author develops a methodology that could be used to complete such a study.
This methodology is then tested on the market for green single-family homes in the Austin, Texas metro area. The author finds that homes rated as green by the Austin Green Building Program sell at a 9-10% price premium over unrated homes (further research by the author has shown that this premium is likely related to a spatial concentration of green homes in high cost areas and not due to the green rating).
by William B. Bradshaw, II.
S.M.in Real Estate Development
M.C.P.
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Sarraipa, Rita Poças. "Green eye." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/18408.
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Dissertação de Mestrado em Design, com a especialização em Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.Atualmente, metade da população mundial (55%) habita em centros urbanos, em 2050 estima-se que aumente para dois terços (68%). Estes espaços ocupam apenas 3% da superfície do planeta, mas consomem 75% dos recursos naturais. Em 2016 entrou em vigor a resolução da Organização das Nações Unidas (onu) intitulada “Transforming our world: the 2030 Agenda for Sustainable Development”, como base para um plano de ação para as pessoas e o planeta prosperarem. A mais recente Conferência das Nações Unidas sobre Mudanças Climáticas (cop 21) explorou soluções para enfrentar as consequências do aquecimento global e traçou objetivos globais de redução de gases de efeito estufa. O turismo, uma atividade em crescimento, é parte deste problema global. Gera riqueza e poluição tendo impacto em fenómenos que ameaçam o futuro do planeta: as alterações climáticas, o consumo excessivo, o desperdício de plástico, a perda de biodiversidade, a sobrecarga das cidades, o uso de combustíveis fósseis, o consumo energético. Daí a importância cada vez maior de um turismo sustentável. O presente projeto de investigação pretende, através do design, contribuir para a criação e promoção de um novo negócio, nesta área com forte potencial de crescimento – o turismo. Materializa-se através da participação numa ideia de negócio, apoiando o seu desenvolvimento desde o início, assumindo a dimensão estratégica que o design pode ter, não só na construção da comunicação mas também no desenvolvimento e concretização da própria ideia e do seu financiamento. Esta investigação surgiu da identificação de uma oportunidade de negócio, numa área que tem apresentado um interesse crescente por parte do público. Estudou-se o mercado e o contexto onde este negócio se pode desenvolver e ainda o interesse das visitas aos espaços verdes pois eles corporizam a estratégia ambiental das cidades modernas e contam grande parte da sua história. Sem árvores as cidades seriam muito diferentes. Partindo de uma metodologia de base qualitativa, efetuou-se uma investigação de carácter teórico, através da revisão da literatura dos campos investigativos: Turismo e Design de Comunicação. Assim, desenvolveu-se um enquadramento teórico capaz de impulsionar e direcionar a componente projetual. Numa segunda fase, procedeu-se à análise de casos de estudo, compreendendo o modo como negócios internacionais, que exploram o mesmo nicho, se apresentam e divulgam a sua oferta. De seguida, foram analisados fatores relacionados com a implementação do projeto: análise swot, caracterização do público-alvo, identificação de potenciais concorrentes. Esta investigação, resulta na materialização de um projeto singular que pretende atuar num nicho de mercado, explorando e valorizando jardins e espaços verdes urbanos. Propondo dar a conhecer a história e a vida das cidades, através dos seus jardins, quer tenham centenas de anos ou menos de uma década. Despertando o interesse para o ‘verde’ – Green Eye.
ABSTRACT: Today, half of the world’s population (55%) live in urban centers, it is estimated to increase to two-thirds (68%) by 2050. Although they consume 75% of natural resources, these areas occupy only 3% of the earth’s surface. In 2016, United Nations Organization’s resolution called “Transforming our world: the 2030 Agenda for Sustainable Development” came into force as a foundation for a plan of action so that the planet and man could prosper. United Nations’ most recent conference about climate changes (cop 21) explored solutions to deal with global warming consequences and set worldwide goals in order to reduce greenhouse gases. Tourism is part of this problem . A growing activity which generates wealth and pollution. Tourism has positive aspects, however, it also has an impact on phenomena that threaten the future of the planet: climate change, excessive consumption, plastic waste, loss of biodiversity, the overburden of cities, use of fossil fuels, energy consumption, discharges. That is why having sustainable tourism is increasingly important. Resorting to design, this research project intends to contribute to the creation and promotion of a new business, in an area with strong growth potential – tourism . It is materialized through participation in a business idea, supporting its development from the beginning. Assuming the strategic dimension that design can have, not only in the construction of communication but also in the development and implementation of the idea itself and its financing. This research emerged from the identification of a business opportunity, in an area that has shown a growing interest by the public. The market and the context, where this business can be developed, were studied. The interest of the visits to the green spaces was also studied because they embody the environmental strategy of modern cities and they tell much of their history (and of their own stories). From a qualitative methodology, a theoretical investigation was carried out, through the literature review of the research fields: Tourism and Communication Design. Thus, a theoretical framework capable of boosting and directing the project component has been developed. In a second phase, case studies were analyzed, including the way in which international businesses, which explore the same niche, present themselves and disseminate their offer. Next, we analyzed factors related to project implementation: swot analysis, characterization of target audience and identification of potential competitors. As a result of this research, we have accomplish a singular project that intends to operate in a market niche, exploring and valuing gardens and green spaces in the city. Proposing to introduce the history and life of cities, through their gardens, whether they have hundreds of years or less than a decade. Awakening interest for the ‘green’ — Green Eye.
N/A
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Shynkarenko, O. "Green economy." Thesis, Sumy State University, 2016. http://essuir.sumdu.edu.ua/handle/123456789/45911.
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A number of financial problems, problems with product management, fuel and climate have happened recently in the world. In the last few decades 60% of the world's ecosystems have suffered degradation, emissions of carbon dioxide reached 40%, there is a significant shortage of water resources, a billion people are hungry and two billion people live on less than $ 2 a day.
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Sauer, Amanda. "Invisible Green." VCU Scholars Compass, 2007. http://scholarscompass.vcu.edu/etd/1387.
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How is nature conceived today, a generation into the environmental movement? Many contemporary artists grapple with how to reconcile our inheritance of both a precarious natural world and the culture that created it. My work investigates the subtle intricacies of our relationship with nature. I use photography to develop a way of seeing that points to the often-unnoticed nature in front of us. In particular, my work recognizes and re-imagines nature's deep connections in the context of our ecologically changed world.
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Imad, Fadel. "Green Relationship." VCU Scholars Compass, 2014. http://scholarscompass.vcu.edu/etd/3465.
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Green Relationship is a design solution attempting to raise awareness toward the environment and reduce consumerism. Waste generation and pollution have become major concerns of many governments, municipalities, organizations and individuals around the world since they are affecting human wellbeing and the environment. As an MFA student with VCUQatar, I chose to use design to contribute in protecting the environment hoping to make a difference in life. The thesis includes a research and a design component. The research explores the recycling programs and facilities in Qatar, the governmental and private sector actions toward waste generation and collection, as well as precedent solutions applied around the world. Furthermore, it includes a survey on recycling to gather and analyze the community’s feed back in order to come up with a solution that aims to change people’s behavior toward waste generation and to promote green lifestyle. The design component defines the Green Relationship as the personal connection between the individual and the silent partner, “the environment.” It fulfills the basic survival needs, “food and water,” and the one and only independency need, “oxygen.” The elements of the Green Relationship are the projection of the generic relationships elements we know of through the theory of “Humimicing” that I introduce in my thesis. Humimicing is the design theory that mimics human innate attributes and behaviors to develop design concepts to be applied in different industries. Every element of the Green Relationship is visualized through a different design discipline similar to its nature. Therefore, interactive, product and critical designs are the mediums used to represent Green Communication, Care and Ethics respectively through public installation, experimentation and conceptual design definition. The thesis methodology, which is “Make it Personal,” concludes in creating the Green Relationship that aims to change the behavior of individuals and ultimately to reach out to the wider community. Under the maxim, “Green is not just a color; it is a Lifestyle,” the thesis promotes the use of design to inspire people, designers and manufacturers to consume less and generate less waste in order to save natural resources and the environment.
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Kymlová, Šárka. "Green marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11042.
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The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.
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Gallagher, Frank Woolsey. "Green thunderstorms /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1997.
Find full text
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Grometto, Matteo. "Green-Housing." Thesis, KTH, Arkitektur, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223557.
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My thesis project investigates the potential behind the integration of agricultural practices and living spaces. Combining advanced urban farming methods embedded in a residential context allows for the symbiosis of a typically urban lifestyle with highly efficient food production. The use ol building materials fully derived from renewable sources aims to apply concepts of circular economy in order to find an effective solution to the currently unsustainable building industry, still oriented towards traditional materials.
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Maluquish, Hoyos María Ely, Fuentes Sayda Yvette Gasco, Cuneo Karina Gisella Ugarte, and Luque Luis Tapia. "Green Smoothie." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/624819.
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La presente investigación sustenta la viabilidad del Proyecto Empresarial Green Smoothie que ha identificado un atractivo modelo de negocio basado en la elaboración y comercialización de jugos batidos denominados Smoothies, los cuáles constan de frutas, verduras, hielo y sus complementos, tales como: yogurt griego, leche de almendras, entre otros. Las combinaciones fueron elaboradas de acuerdo a las preferencias del consumidor peruano y validadas por un nutricionista especializado.
De acuerdo a la tendencia actual, en Green Smoothie nos preocupamos por el bienestar, la comida sana, la valorización de las propiedades del consumo de frutas y vegetales; pensando además en nuestro mercado operativo, el distrito de San Isidro en donde podemos ubicar a ejecutivos, empleados y vecinos del distrito quienes muestran interés en nuestro producto por lo recabado en los estudios previos realizados.
Nuestra propuesta es innovadora y por las propiedades nutritivas que presenta es capaz de reemplazar un almuerzo de comida rápida quienes se veían obligados a consumir nuestro público objetivo por la falta de opciones como la nuestra, hoy en día Green Smoothie ofrece bienestar.
Se tiene previsto que el consumo promedio por persona será de 1.5 batidos semanales, lo que representa al mes 7100 Smoothies promedio al mes durante el primer año con una participación inicial del 6% y un incremento en ventas en el orden del 10% anual.
Finalmente podemos decir que nuestro proyecto es viable en términos financieros obteniendo una VAN de 232,122 y un TIR de 118%.The present research supports the viability of the Green Smoothie Business Project that has identified an attractive business model based on the preparation and commercialization of smoothies called Smoothies, which consist of fruits, vegetables, ice and its complements, such as: Greek yogurt, almond milk, among others. The combinations were elaborated according to the preferences of the Peruvian consumer and validated by a specialized nutritionist. According to the current trend, in Green Smoothie we care about the well-being, the healthy food, the valorization of the properties of the consumption of fruits and vegetables; also thinking in our operating market, the district of San Isidro where we can locate executives, employees and residents of the district who show interest in our product for what was collected in previous studies. Our proposal is innovative and because of the nutritional properties it presents, it is capable of replacing a fasto food lunch, which was forced to consume our target audience due to the lack of options like ours, nowadays Green Smoothie offers well-being. It is expected that the average consumption per person will be 1.5 shakes per week, which represents the month 7100 Smoothies average per month during the first year with an initial share of 6% and an increase in sales in the order of 10% per year. Finally, we can say that our project is viable in financial terms obtaining a NPV of 232,122 and a TIR of the 118%
Trabajo de investigación
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Braun, Jan Raphael Reuter. "Green branding." Florianópolis, SC, 2008. http://repositorio.ufsc.br/xmlui/handle/123456789/91063.
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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Design e Expressão Gráfica.Made available in DSpace on 2012-10-23T18:25:00Z (GMT). No. of bitstreams: 1 262180.pdf: 1662683 bytes, checksum: 1f5b987f5326d87d6c26d4b0bb2d3dee (MD5)
Principalmente a partir dos anos noventa, as discussões ligadas às questões ambientais provocaram um crescimento acentuado no número de entidades voltadas para esta temática (ONGs, projetos, programas, comissões, comitês etc.). Porém, este incremento também contribuiu para agravar a competição pelos recursos financeiros disponíveis, utilizados por essas instituições em todo mundo. Para driblar esta concorrência, principalmente entre entidades ambientalistas de pequeno porte, torna-se necessário um diferencial agregado na hora da captação de recursos. Uma proposta eficiente estaria em uma bem elaborada gestão de marca da ONG ambientalista, apoiada principalmente em seus ideais. Desta forma, o estudo aborda uma nova vertente no uso da gestão de marcas ambientalistas, a green branding, além de abordar a participação do design gráfico na promoção de marcas de ONGs localizadas no estado de Santa Catarina envolvidas com ações ambientais. Para isto, o presente estudo foi caracterizado como qualitativo com abordagem descritiva, utilizando-se de duas estratégias metodológicas distintas: pesquisa bibliográfica, que auxiliou na compreensão do universo abordado e seu atual estado; e levantamento das ONGs ambientalistas de Santa Catarina, caracterizada pelo questionamento do público-alvo. Os resultados alcançados, através da literatura consultada, demonstraram que a green branding ainda é pouco conhecida. Este fato levou a discussões sobre sua aplicabilidade através da complementação de conceitos já existentes para a gestão de marca. Para a participação do design gráfico nesta gestão de marcas ambientalistas, foi observado que seu uso pode ser uma ferramenta diferencial na composição de uma imagem corporativa forte. Duas formas apresentadas para colaborarem com este objetivo, estão no desenvolvimento de sua identidade visual, e no uso de metodologias adequadas que envolvem a produção ecologicamente correta dos produtos utilizados na divulgação. Com relação aos resultados obtidos com o questionamento das ONGs ambientalistas de Santa Catarina, foi observado que não há um uso apropriado de uma gestão de marca ou mesmo do design gráfico como ferramenta para a promoção destas instituições. Contudo, foram constatados fatores que favorecem uma mudança deste cenário, o que propicia um campo promissor para a introdução da green branding como metodologia para a gestão de marcas e do uso do design gráfico na promoção de ONGs ambientalistas. Specially from the 90#s on, discussions over environmental subjects started an accentuated growth in the number of entities devoted to this theme (NGOs, projects, programs, commissions, committees, etc.). However, this increment also contributed to intensify the competition for the available funding by these institutions worldwide. To overcome this competition, mainly among small-size environmental organizations, it becomes necessary to stand out when searching for resources. An efficient proposal would consider an especially elaborated brand administration of the environmentalist NGO's, supported by their ideals. In that way, this study approaches a new way in the use of the administration of environmentalist brands, the green branding, besides the role of the graphic design in the promotion of brands from environmentalist NGOs. This way, the present study is characterized as qualitative using a descriptive approach, applying two different methodological strategies: bibliographical research, which helped understanding the universe under study and current state; and the assessment of environmentalist NGOs at the state of Santa Catarina, characterized by the interrogation of the aimed public. The results reached through the available literature, showed that the green branding is still poorly known, leading to discussions over its applicability through the completion of concepts already known for the brand administration. For the participation of the graphic design in this administration of environmentalist brands, it was observed that its use can be a stand out tool in the composition of a strong corporate image. The two ways presented to collaborate with this objective are the development of visual identity and the use of appropriate methodologies which involve the production of ecologically correct products used in publicity. Regarding the results of the studied environmentalist NGOs, it was observed that there is no right use of a brand administration nor even of the graphic design as a tool for the promotion of these institutions. However, some observed factors favor a change of this scenery, that shows a promising field of opportunities for the introduction of the green branding as a methodology for the administration of brands and the use of the graphic design in the promotion of environmentalist NGOs.
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Zhang, Panpan, and 張盼盼. "Green home way Chenggong new town green way design." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/207149.
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With the rapid urbanization process around the world, especially in China, the new town planning seems like a wise choice to handle the urgent demands from increasing urban population and economic growth. But China stepped into an incredible new towns growth, the massive and rapid development of new town result in hundreds of empty and ghost towns.
As the developing pace of the new town plan the situation will be worse and worse. I have study 8 most famous empty town and chose Chenggong as the designing site. The government was played a great expectation on Chenggong new town. However looking at the facts of the empty town Chenggong, even though it has already been built for 11 years, there is still less people. The condition is still serious and it is impossible to have a great plan without caring about the people already living in the site. We have to strengthen communities and ensure a safer, stronger and smarter development. Therefore, creating a green way comes to the core strategy of the design.
The main idea is to shift the focus from constructing the entirely new to the local residents and existing environment. The design looks at creating an integrated green network for the whole town making it as a new green infrastructure to achieve the multifunction. Diverse design elements has been used response to the 4 kinds of typical sites. All of those aim to form a good community and improve the living environment.
The detail design sites is a sequence of “centre park”, “civic plaza”, “farm market”, “river front park” just like a chain from urban to rural. Meanwhile retrofit the edge of the channel into a more natural friendly area. The goal is to shift the focus from entire new to the existing community. Through developing the growing green way to form a good community.published_or_final_version
Architecture
Master
Master of Landscape Architecture
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Ус, Яна Олександрівна, Яна Александровна Ус, Yana Oleksandrivna Us, T. Tambovceva, Тетяна Володимирівна Пімоненко, Татьяна Владимировна Пимоненко, Tetiana Volodymyrivna Pimonenko, Олексій Валентинович Люльов, Алексей Валентинович Люлев, and Oleksii Valentynovych Liulov. "The link between green consciousness and green brand development." Thesis, Riga Technical University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81068.
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This paper summarizes the arguments and counterarguments within the scientific discussion on the linking between green consciousness among society and green brand development in the view of its competitiveness. Given that, the environmentally-friendly demand growth allows considering the green brand positioning as a strong competitive advantage in providing green development and strengthening company competitiveness.
According to the open statistical data, in 2015, the global environmental footprint increased by more than 30% compared to 2000. Consequently, the rushing negative climate changes result in the necessity to implement the decisive preventing actions on the international level. Thus, in 2015, all state members of the United Nations accepted the Concept of Sustainable development submitted by the United Nations World Commission on Environment and Development. It is considered to be a strategic solution to prevent environmental crisis growth.
It worth emphasizing that scientific research review has indicated that the high level of society green consciousness is one of the crucial factors in gaining the mentioned above goals. Herewith, it allows using the people potential completely to develop effective instruments for environmental crisis resolution. The green consciousness is considered to have a decisive role in succeeding in preventing the negative anthropogenic impact on the environment. On the other hand, advanced in green issues society is interested in cost-effective goods and services with green reliability and appearance without any environmental damage. In turn, companies are to distinguish how consumers weight ecological and economic benefits in decision-making on purchasing the products. It results in the direct relationship between green awareness growth and green brand development. The higher level of society green consciousness is the more onrush of green brand development. Thus, the formulation of the green brand isn’t possible without popularizing green behaviour. Therefore, modernization of education systems should include more principles, knowledge, skills, values related to providing the sustainability in environment, society and economy.
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Coombs, Kanistha C. "The Indoor Environment of Green versus Non-Green Buildings." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1447070716.
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Johansson, Emma. "Build it green : To create entry barriers with green marketing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174.
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Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. But is it possible to influence the market structure by using green marketing and is it possible to make it difficult for new actors to enter the market? Purpose: The purpose of this research is to investigate how companies can use green marketing to create entry barriers. Delimitations: This thesis is delimited to investigate the work of creating entry barriers, not to measure the effect of it. Furthermore the empirical research only includes companies on the Swedish market. Method: To investigate how companies use green marketing in relation to entry barriers today a quantitative approach was used and an electronic questionnaire was conducted. Conclusion: For established companies to protect their position on the market it is important to not only concentrate on the barriers most commonly related to green marketing. Rather green companies can establish a wide spectrum of barriers related to green marketing in order to make it more difficult for new entrants to establish themselves. Suggestions for further research: The next step to make within the field of green marketing as a barrier to entry is to investigate the effect of the barriers examined in this research. It is also necessary to do industry specific researches to investigate if some barriers are more important for certain industries. Keywords: Entry barriers, environmental commitment, green entry barriers, green marketing, strategic barriers to entry, structural barriers to entry, sustainability.
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El, Azzi Charles, and Roozbeh Izadi. "Green Room: A Giant Leap in Development of Green Datacenters." Thesis, KTH, Energiteknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91196.
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In a world that is slipping towards a global energy crisis as a result of a heavy dependence on depleting fossil-based fuels, investment in projects that promote energy efficiency will have a strong return on investment not only economically but also socially & environmentally. Firms will directly save significant amounts of money on their energy bills and besides, contribute to slowing down the environmental degradation & global warming by diminishing their carbon footprint. In the global contest to achieve high levels of energy efficiency, IT sector is no exception and telecommunication companies have developed new approaches on how to develop more efficient data centers and cooling systems in the past decades. This paper describes an ambitious project carried out by TeliaSonera to develop a highly-energy-efficient cooling approach for data centers called "Green Room". It is important to realize that Green Room approach is not specifically limited to data centers. It is designed to support any sort of “technical site” in need of an efficient cooling system. As a result, the word “datacenter” repeatedly used in this paper is expandable to a huger category of technical sites. As the hypothesis, Green Room was expected to generate appropriate temperature level accompanied with effectual steady air flow inside the room while using considerably lower amount of electricity compared with other cooling methods in the market. To begin with, an introduction is given to familiarize the readers with the concept of "data center" and immediately preceded a concise discussion in Chapter 2 providing convincing reasons to promote energy-efficient projects like Green Room from economic, social and environmental points of view. The chapter is complemented by a comprehensive part attached to this paper as Appendix I. In Chapter 3, the different cooling approaches currently available for datacenters is looked into. Chapter 4 describes how it is possible to assess the efficiency of a data center cooling system by introducing critical values such as PUE (power usage effectiveness) and COP (Coefficient of performance). Understandably, it is of great significance to determine how accurate the measurements carried out in this project are. Chapter 5 provides useful information on measurements and describes uncertainty estimation of the obtained results. Chapter 6 explains the test methodology and continues by touching on the components of Green Room and their technical specifications. Subsequently, it compares the Green Room approach to other cooling systems and identifies five major differences making the Green Room a distinctive cooling method. Chapter 7 explains the measurement requirements from the point of view of sensors, discusses the calibration process and finally represents the uncertainty calculations and their results. Chapter 8 broadly describes the five different categories of 25 independent tests carried out within a period of almost two weeks. It provides the readers with all the necessary details for each test and includes thorough description of conditions, numerical results, calculations, tables, charts, graphs, pictures and some thermal images. Ultimately, the last two chapters summarize the results of this project and assess its degree of success based on the hypothesis of this paper. Consequently, a number of questions have been raised and relevant suggestions made to modify this approach and improve the results. Surprisingly, the values obtained for efficiency of this cooling system are as expected. However, some part of calculations to achieve the total power load of the whole cooling production system is based on estimations acquired from software simulations. Overall, this is considered as a successful project fulfilling the primary expectations of the founders.
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Casquilho, Marta. "Green light for green energy: Growth in spite of crisis." Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9699.
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Albertyn, Kim Ashley. "Public libraries going green: environmental sustainability and green information literacy." University of Western Cape, 2020. http://hdl.handle.net/11394/7937.
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Masters of ArtThere is a great demand for human beings all over the world to live in a more green way, due to the earth’s natural resource scarcity and other environmental issues such as climate change, pollution, emission of greenhouse gases, global warming and depletion of the ozone layer. Librarians, especially public librarians, are seen as the facilitators of access to information. Public librarians are thus in a position to create awareness of the importance of green living and to educate the general public on how to live green.
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Lundin, Linnéa. "GREEN SKEPTICISM : How green intentions can lead to brown choices." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85606.
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Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. In fact, there has been a pronounced increase in green messages in advertising since the 1960s. This increase in green messages does not inherentlymean that there is a favorable consumer brand attitude formation. Instead, consumers have become increasingly skeptical of the environmental claims made by some of these organizations. The existence of consumer skepticism, together with perceived deception, hashad a negative impact on credibility. The purpose of this essay is to understand how marketing efforts on product labels thathighlight environmental, social and ethical problems (known as green product labels) might increase the customers' skepticism. The chosen method to conduct the data collection was a survey. The survey was distributed through online forms through facebook and other socialmedia platforms and thus limited to focus on the consumers of a more connected kind, mainly those who partake in social media on a daily basis. Results show that the consumers are skeptical towards green efforts and green product labeling, but the perception of green labels are not directly influencing the amount of skepticism as these notions seem to come from outside sources. While not directly influenced by product labels the increase in skepticism towards these kinds of ads displaying green efforts implicates both practical and theoretical relevance. Consumers are becoming more aware of false claims and companies need to be aware of what influences consumer skepticism to be able to better match their ads with the target audiences.
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Yang, Chia-Chen, and 楊佳蓁. "Green Brand Image, Green Trust And Green Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/36352386399033378632.
Full textAbstract:
碩士中國文化大學
國際企業管理學系
100
This study on the consumer to disseminate the questionnaire to collect quantitative data through SPSS statistical software analysis for household appliances (such as: re-frigerators, air conditioners, washing machines) and other government-approved envi-ronmental protection and energy saving mark products, explore the green brand image , the relationship between green credentials, and green purchase intention and found that, if the company has a positive green brand image will indeed be a positive influence consumers 'green credentials further affect consumers' green purchase intention.
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Lo, Chih-Han, and 羅稚涵. "The Effect of Green Market Orientation, Green Marketing Capability and Green Innovativeness on Corporation’s Green Innovation Performances." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/43352000624222283030.
Full textAbstract:
碩士國立中興大學
企業管理學系所
104
In recent decades, firms create environmental problems during their production, environmentalists began to exert pressure on business to minimize the environmental pollution in the production of goods and services that have required managers to improve their firms’ environmental performance. Based on Hart (1995) nature resource based view, dentifying and preventing environmental risks also allows firms to find new ways to cut operational costs, reduce consumption, re-use products and materials, or differentiate their image from that of their competitors. However, while there have been major advances in this area, little is yet known about why and how some firms are better than others at utilizing their capabilities in competitive markets to achieve superior performance. Drawing upon the nature resource-based view and capability theory of the firm, a model is developed that integrates green market orientation, green marketing capability, green innovativeness, and green innovation performance.More specifically, this study addresses two research questions: (1) to what extent can green market orientation be transformed into green innovation performance outcomes through green marketing capabilities and green innovativeness; and (2) does the green marketing capability and green innovativeness enhance green innovation performance outcomes? In contrast to many existing studies, this study is the first to model the roles of both green marketing capabilities and green innovativeness in mediating the relationship between green market orientation and green innovation performance. The validity of the model is tested based on a sample of 136 green factories certificated by bureau of energy and industrial development bureau, ministry of economic affairs and green energy industrial supply chain firms with Taiwan green classics awards. In answer to the research question, the findings show that green market orientation significantly contributes to green marketing capabilities and green innovativeness. Also, the results indicate that green market orientation works through the green marketing capabilities and green innovativenesss to influence green innovation performance. Finally, we provides the theoretical, managerial implications and suggestions for further research.
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Knap, Laura Marianne. "Green." Thesis, 2013. http://hdl.handle.net/10012/7682.
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We insist upon “green space”, but the term’s vague cast brings little into focus. In this thesis I search out what it is that we look for in green space. I consider some ways, within our North American context, that we interact with it, represent it, speak about it and write about it. Drawing together evidence from a diverse range of sources in myth and mapping, poetry, classical philosophy, feminist theory, language, and personal experience, I find enigmatic but
persistent geometries of desire binding us to the notion of green space.
These desires for green space manifest themselves in relationships of practical dependence, imaginative dependence, violence, and love. But most of all green space is at work, wherever it emerges, at the core of our becoming-other.
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Chiang, Po-Hua, and 江柏樺. "The Green Disclosure of Green Bond IssuersA qualitative study of green bonds." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/10877153467768105287.
Full textAbstract:
碩士國立臺灣大學
企業管理碩士專班
104
Climate change has become an important topic around the world. Governments and organizations have called the attention of the public and taken actions to mitigate or adapt climate change. One approach of mitigating or adapting the climate change is to direct capital to projects or activities that have positive impact to the environment. By infusing financial capital to such projects or activities, money will be invested on projects or activities that benefit the environment rather than maximize the economic value without considering the environmental impact, and green bonds serve as a role for this purpose. Green bonds generally refer to bonds whose proceeds are used on projects or activities that benefit the environment. However, the green bond market does not have a mandatory and standardized guideline for green bond issuers. Therefore, bond issuers can mark their green bond programs so long as they can justify their classification. Concerns of lacking a mandatory and regulated guideline and a unified definition in the green bond market have been raised in a number of studies, but academic researches specifically for green bonds are not abundant, possibly because the market is still at its early stage and its size remaining small. As a result, the research is aimed at investigating the quality of green disclosure of green bond issuers. For data collection, publicly available corporate files are collected and studied in examining the quality of green bond disclosure from the sampled issuers. The list of green bond issuers is gathered from the Climate Bonds Initiative, and thirteen issuers are selected and their publicly available corporate files examined. The methodology of the research adopts a qualitative approach and employs a directed content analysis technique, which is deployed based on an existing theory, which refers to the combined green bond guideline and the four aspects of quality disclosure. In the research, the Green Bond Principles and the Climate Bond Standard are consolidated into one green bond guideline used to examine the corporate files of the chosen green bond issuers, and, on top of the examination of the green bond guideline, the four dimensions of quality disclosure are deployed to vet the quality of green bond disclosure of the chosen issuers. Further, a three-scale rating is assigned to each issuers and comment of best practice is suggested. The corporate files, the summary of disclosure, the issues observed, the rating, and best practice for the chosen issuers are listed in appendix, and research findings from vetting the quality of disclosure are showcased in the fourth section. The research findings include that green bond issuers with more green bonds issued have better quality and extent of disclosure, that green bond issuers of multinational development banks have better quality and extent of disclosure, that issuers from developed countries have better extent and quality of disclosure, that issuers of developed country within same industry can have different extent and quality of disclosure, and that outcome measure shows more inadequacy than does process measure. The research findings are expected to contribute to the transparency, standardization, and integrity of the green bond guideline and the green bond market.
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Chou, Ting-Yi, and 周廷奕. "Purchase intention in green shipping service－The effects of green perceived value, green perceived risk and green trust." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59nn86.
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碩士國立臺灣海洋大學
航運管理學系
105
The purpose of this study was to establish green marketing shipping explore the influence of green architecture green perceived value and perceived risk on purchase intention and explore the green trust mediating role as intermediary variables. Research framework can be divided into four variables, namely green perceived value, green perceived risk, green trust and green purchase intention, thereby integrating model to explore the willingness to buy green shipping strengthenly. And the use of structural equation model to test hypotheses, investigate the effect of its management. The empirical results show that the green perceived value have a positive impact on green trust and green purchase inention,and green perceived risk have negative impact on both them. In addition, the study showed that green perceived value and perceived risk will be through by green trust influence purchase intention. Therefore, investments in green shipping to increase the perceived value of green, green and reduce the perceived risk will help improve green trust and green purchase intention. To strengthen green purchase intentions,this study summarizes the green marketing and green procurement as one of the framework. While past studies highlighted issues related topurchase intention, but they did not discuss the management of the green shipping. Therefore, the study try to developed green shipping framework in this paper to fill research gaps.
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Yuan-Han, Hsiang, and 相元翰. "Analysis of green purchasing under green marketing." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/52jcf5.
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碩士國立交通大學
交通運輸研究所
96
“Green” has been a trend for several years. Many countries have issued regulations to control the impact caused by consumers and companies. Nowadays, not only government but also consumers have more and more awareness about environment. Thus, green consumption and green marketing are gradually prevailed among business area. But performance of green market is still disappointing. Previous researches concentrate on analyzing the psychological effect on green consumption. But the consumers` requirements of product attributes still need to be satisfied. Thus we combine psychology and marketing concept to propose a new conceptual framework for green consumption. To do so, we choose low-price and high-price products to be our objects and postulate fourteen respective hypotheses. A hypothetical model is established to analyze these constructs and their correlations in the proposed conceptual framework. Based on the survey data collected randomly in Taiwan, we use the LISREL analytical approach. At first, we use total samples to test our conceptual framework, and then we separate our samples with income-level and education-level and we test both low-price and high-price products with every kind of consumers. The empirical results indicated that every hypothesis is accepted or rejected depends on different kinds of consumers and products. According to our analysis, we find the effects of every construct are changed with different kinds of consumers and green products. Not only environment awareness but most used marketing tools can effectively affect green purchase intention. That means when marketers want to promote different green products to different consumers, they should identify the type of consumers and products first and then use diverse marketing tools. In brief, although we can`t market green products only with environment awareness, it does affect consumers and we also find that green products actually can be marketed.
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Lee, Ying-Pu, and 李盈蒲. "The Influences of Green Leadership and Green Corporate Culture on Green Organization Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93321164450360606829.
Full textAbstract:
碩士國立中山大學
國際經營管理碩士班
99
Recently, to reduce carbon emissions this kind of green environmental issues has become a global trend, companies comply with this trend and gradually proceed with the greening of business to achieve sustainable management of the reform objectives. Therefore, no matter it is the beginning of the plot to take social responsibility, or simply to obtain business opportunities, companies should carry out environmental management, the greening of business of the action. Green leadership and green culture are important foundations for developing green organization, in this study, by conducting interviews with the five companies that have been productive of green businesses, coupled with the statistical analysis that got from the questionnaire, fins out the result that green culture and green leadership have led the influences to green organizational behavior. In this study, it is not difficult to see that high values of the more intense the green mindset set in the leaders, there will be more resources be invested in the enterprise. Also, different styles of green leadership behavior will lead different effects on green organization''s performance. In addition, the shaping of green culture and the elements are also associated with the green organizational behavior performances. Besides, the companies in different industrial and the length of the companies’ business history are the reasons that can affect the green organizational behavior performance. Which means even the companies’ have same level of strength on green leadership or green culture, once the companies are in different industrial or the length of the companies’ business history are different, there still have the possibility for the company to have different green organization behavior performance.
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ZHU, YING-JING, and 朱映菁. "The Relationships Between Green Practice and Customers’ Green Desire for Green-Friendly Cafes." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/99n9un.
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碩士輔仁大學
餐旅管理學系碩士班
107
Issues related to green concepts in the hospitality industry are receiving increasing attention, but research related to green practices is still limited. Therefore, based on cognitive-emotion-behavioral theory, this study aims to explore the relationship between green practice, customer green perceived value, place attachment and green desire, and further explore the possible moderating effect of the new environmental paradigm on the relationship between green practice and green perceived value. A purposive sampling method was used to collect data from the customers at one green-friendly cafe. A total of 343 valid questionnaires were collected. The results used the structural equation model to verify the hypothesis. The results show that there are significant positive correlations between green practice, green perception value, place attachment and green desire variables. Green practice has a positive effect on green perceived value. Green perceived value can positively influence green desire through place attachment. Furthermore, the new environmental paradigm has a significant moderating effect on the relationship between green practice and green perceived value. Hopefully, the results will enhance the understanding of the relationship between the research variables, and can be a reference for restaurant operators for green-friendly restaurant planning and strengthening customers’ green desire.
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Lai, Pi-Yu, and 賴碧玉. "The influence of green wash on the green reputation: The mediation effects of green satisfaction and green perceived value." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/aw79sb.
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碩士國立臺北大學
企業管理學系
103
This paper explores the influence of greenwash on green reputation and discussing the mediation roles of green satisfaction and green perceived value. The results show that greenwash is negatively affected green reputation. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their company’s green reputation. In addition, this study finds out that green reputation mediate the positive relationship between green satisfaction and green perceived value. The results also demonstrate that greenwash is negatively affect green satisfaction and green perceived value which would positively affect green reputation. It means that green reputation does not only negatively affect by greenwash directly but also positively influence it via green satisfaction and green perceived value indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green reputation, they need to increase their consumers’ green satisfaction and green perceived value Main purpose of this study is to the following five points: (1) investigate the effects of greenwash to green satisfaction; (2) investigate the effects of greenwash to green reputation, and (3) explore the mediating effect of greenwash on green perceived value and (4) to investigate the mediating effect of green satisfaction; (5) explore the mediating effect of greenwash on green perceived value The empirical results show that: (1) the greenwash negatively affect green satisfaction; (2) the greenwash negatively affect green reputation; (3) the greenwash negatively affect green perceived value (4) the green satisfaction positively affect green reputation, (5) the green perceived value positively affect green reputation. This study found that full mediating effects of green satisfaction, green perceived value is an important factor affect green reputation; in this study the final implications of proposed management strategy provides enterprise implementing green marketing suggestions.