Dissertations / Theses on the topic 'Green'
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Kalén, Stina. "GREENS FOR GREEN : A study on willingness to pay for green impure public goods." Thesis, Umeå universitet, Nationalekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172924.
Full textMilvet, Karly R. "Green, Green, & Tender." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1461168477.
Full textBattaglia, Marco <1997>. "Green Finance and Green Bubble." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20965.
Full textPeinado, Gutiérrez David. "Green Distributed Antenna System (Green DAS)." Thesis, KTH, KTH Center för Trådlösa System, Wireless@kth, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-128174.
Full textGreen solutions for dynamic Distributed Antenna Systems, DAS (gDAS)
Ferrara, Erika <1994>. "Green Finance and Green Project Evaluation." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17392.
Full textPanawek, Kate Ryan. "Changing light green to deep green mainstreaming green building in Hamilton County/." Cincinnati, Ohio : University of Cincinnati, 2007. http://www.ohiolink.edu/etd/view.cgi?acc%5Fnum=ucin1179510733.
Full textTitle from electronic thesis title page (viewed July 13, 2007). Includes abstract. Keywords: Green Building; Sustainable Design; Green Development; Hamilton County; Housing Includes bibliographical references.
PANAWEK, KATE RYAN. "CHANGING 'LIGHT' GREEN TO 'DEEP' GREEN: MAINSTREAMING GREEN BUILDING IN HAMILTON COUNTY." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179510733.
Full textGarbarchuk, V. "From green economy to the green society." Thesis, Вид-во СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/13004.
Full textGreen, Alison E. "New Zealand migrants to Australia: social construction of migrant identity/Alison E. Green." Gold Coast, Australia : Bond University, 2006. http://epublications.bond.edu.au/theses/green.
Full text"This thesis submitted to Bond University in fulfillment of the requirements for the degree of Doctor of Philosophy". Bibliography: pages 258-284. Also available via the World Wide Web.
Brown, Stewart. "Managing golf greens : aligning golf green quality with resource inputs." Thesis, Anglia Ruskin University, 2017. http://arro.anglia.ac.uk/702278/.
Full textBrown, Stewart. "Managing golf greens: aligning golf green quality with resource inputs." Thesis, Anglia Ruskin University, 2017. https://arro.anglia.ac.uk/id/eprint/702278/1/Brown_2017.pdf.
Full textPuelma, Rodrigo, and Younas Negasi. "Indicating the Green : Defining and measuring Green IT." Thesis, Jönköping University, JIBS, Business Informatics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6744.
Full textIntroduction
In our Bachelor’s thesis we wrote about the advantages, risks, strategies and methods useful when working with Green IT. But there still were difficulties delimiting the field of Green IT. This was mostly because of the lack of previous research, unestablished definitions of the term Green IT as well as nonexistent methods to measure the accomplished work. Furthermore the recent changes in the environment, with escalating pressure from stakeholders with environmental concerns and increased costs of investments and maintenance, have forced IT-companies to measure the effects of IT and its financial impact.
Purpose
The purpose of our research study is to further clarify the field of Green IT by establishing a definition and constructing a KPI-setting.
Method
We first established a definition of the term Green IT by gathering available definitions and analysing them. The analysis resulted in two definitions; one for Green IT (a technology product used to support information gathering, processing, distribution and use, and which is or contributes to environmental sustainability) and one for a Green IT Company (manages the process of producing technology used to support information gathering, processing, distribution and use, and which is or contributes to environmental sustainability). These definitions made us realise that there are users and manufacturers of Green IT, with distinctive perspectives and needs when measuring it. According to our definitions we found respondents to interview in order to construct two KPI-settings instead of one.
Conclusions
The first KPI-setting constructed focuses on producers of Green IT and their production activities along with the financial impact. The second KPI-setting focuses on users of Green IT and looks at the usage of Green IT, and also includes financial indicators to measure financial impact.
Loewenberg, Estefania. "Green Marketing : An analysis of Green Marketing Campaigns." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-5429.
Full textStenbrink, Gommel Philip, and Peter Westerberg. "Developing green innovations within 4PLs : Pursuing green logistics." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21826.
Full textЧигрин, Олена Юріївна, Елена Юрьевна Чигрин, Olena Yuriivna Chyhryn, Олексій Валентинович Люльов, Алексей Валентинович Люлев, Oleksii Valentynovych Liulov, and S. Kostornova. "Green production and green competitiveness: linking between categories." Thesis, Economic Laboratory for Transition Research, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81066.
Full textBotetzagias, Iosif. "The environmental movement in Greece, 1973 to the present : an illusory social movement in a semi-peripheral country." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.252598.
Full textRahm, Martin. "Green Propellants." Doctoral thesis, KTH, Fysikalisk kemi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-25835.
Full textQC 20101103
Miller, Lisa Cay. "Green ideas." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/30955.
Full textArts, Faculty of
Music, School of
Graduate
Sánchez, Alejandra, and Rolando Pasquel. "Green Snack." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/140886.
Full textAlejandra Sánchez [Parte I], Rolando Pasquel [Parte II]
La industria de alimentos, además de ser bastante amplia, está conformada por un mercado de tamaño muy atractivo; pero para participar en esta exitosamente las empresas deben ajustarse a las tendencias de consumo que van surgiendo, de manera que puedan llegar exitosamente al cliente final. Hoy en día estas tendencias muestran que para los próximos años las personas estarán más interesadas en productos que hagan sus vidas menos complicadas, que sean fáciles de consumir y que a su vez tengan fuertes características saludables pues serán altamente valorados, teniendo este mercado un crecimiento de hasta 16% en los últimos años. Es por esto que Green Snack, tomando en cuenta este giro hacia un estilo de vida más saludable, ha decidido participar de esta industria exclusivamente en el área de snacks o refrigerios saludables utilizando como canal de distribución inicial las máquinas dispensadoras o “vendings” en aquellos lugares donde las personas pasan gran parte de su día, como universidades y empresas, lo que le permitirá estar muy cerca a su cliente ahorrándole tiempo de búsqueda al mismo; la empresa sostendrá una propuesta de valor para diferenciarse de los 2 actuales competidores identificados, que promete productos saludables y cercanía que se logrará por su distinción en la cualidad saludable en sus snacks y sus procesos logísticos que permiten recibir productos del proveedor, asegurar su calidad, distribuir y mantener siempre disponible productos en sus puntos de contacto con el cliente. La empresa pretende llegar a estudiantes y/o colaboradores en la ciudad de Panamá, entre los 18 y 50 años, que comen snacks 3 o más veces por semana y disponen de poco tiempo libre por sus apretadas agendas; a estas se les ofrecerán productos frescos hechos exclusivamente para la marca Green Snack, entre ellos: emparedados en pan integral, bolitas energéticas sin azúcar, granola, galletas dulces, entre otros bajos en calorías, azucares y preservantes. Lo antes mencionado permite tener un cálculo aproximado del tamaño de mercado al cual se apunta que sería de $8, 888, 443 USD anuales; en donde inicialmente tendrá 10 máquinas ubicadas con un plan de crecimiento que propone 30 máquinas en operación al año 5; para esto se requiere una inversión inicial de cerca de $129,000.00 USD el cual se pretende obtener de capital por parte de 4 socios iniciales dueños de acciones emitidas con un valor de $0.01 USD. Esta propuesta de inversión se considera atractiva basándose en las proyecciones realizadas por el equipo gestor las cuales, con una estrategia de financiación por medio de capital propio sin la necesidad de entidades terceras como bancos, apuntan a un VAN positivo de $ 352,644.00 y una TIR de 41.3% prometiendo retornos mayores a los vistos en el mercado y bajo la comparación con una tasa de descuento de 14.59%.
La oportunidad de negocio para Green Snacks, dedicada a la venta de snacks saludables, nace de las tendencias de las exigencias de una sociedad encaminada a un estilo de vida y alimentación más saludables, donde Innova Markets Insights presenta que las tendencias para el año 2014 y 2015, serán de alimentos con mayor carácter nutritivo y que sean más fáciles de consumir. De acuerdo a las encuestas realizadas por el equipo de Green Snacks, brindando mayor soporte a la existencia de una oportunidad de negocio, se estudió que el 84% de los encuestados consumen snacks entre comidas, teniendo un 60% de estos que consumen snacks mínimo 3 veces por semana y presentan una clara preocupación por la salud y lo que ingieren. Esta preocupación conlleva a un aumento de la disposición a pagar por la valoración positiva que encuentran los consumidores en productos saludables, encontrando según el estudio de mercado realizado que para productos como emparedados y ensaladas, entre otros, un 40% de las personas pagaría entre 2 y 3 dólares permitiendo a Green Snacks cobrar un 50% más por sus productos que el promedio de máquinas de snacks convencionales. El modelo de negocio de Green Snacks, utilizando como principal canal de venta máquinas dispensadoras, fue presentado a los encuestados y percibieron muchos beneficios en cuanto al ahorro de tiempo y disponibilidad a mano de productos que mejoren su calidad de vida, y es por esto que Green Snacks aprovecha para entregarles productos saludables en los lugares donde pasan la mayor cantidad del día que son universidades y oficinas. Es por lo expuesto anteriormente que se visualiza una gran oportunidad de negocio en Green Snacks, basadas en las tendencias de consumo de la sociedad y en el estudio de mercado local realizado, esperando entregar valor tanto como para los consumidores como para la empresa. Se puede encontrar en mayor detalle la descripción de la oportunidad de negocios en la Parte I del Plan de Negocios de Green Snacks
Günther, Edeltraud, and Lilly Scheibe. "Green eBusiness." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2004. http://nbn-resolving.de/urn:nbn:de:swb:14-1081846343187-80287.
Full textJohnson, Eriksson Christian. "Green Housing." Thesis, KTH, Arkitektur, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-146593.
Full textByggnaden är en kombination av ett växthus och ett flerbostadshus. Byggnadens innergår har ett glastak som som möjliggör ett controllerat climat med växter som blommar året runt. innergården fungerar som ett extra vardagsrum med trevliga promenader i olika nivåer där människor kan träna, socialisera eller bara slapna av och njuta naturen. Värmen som genereras av den inglasade gården kan återanvändas och pupmas in i bjälklagen och marken under gården vilket skapar ett klimatsmart uppvärmningssystem. en viktig aspekt när jag ritade planerna var att ge alla lägenheter ett privat rum inne i gården. Jag skapade planer där anspråket av gården var så lika som möjligt. Det privata rummet är placerat på övervåningen i etage lägenheterna men några lägenheter har bara ett plan vilket ledde till några special lösningar för att skapa ett avgränsat rum för dem också. Den ingalsade gården erbjuder inte bara en vacker miljö med växter och träd, det finns även möjlighet att odla sia egna frukter och grönsaker på den privata balkongen samt utanför köksfönstret. Planteringen av högre växter utanför fönstret kan skydda insynen från grannar som går förbi på den publika prommenaden.
Söderström, Elias, and Regnström Alfred Larsson. "Green bonds." Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-152603.
Full textMarknaden för gröna obligationer i Sverige är fortfarande relativt ny och de företag som har varit i framkant med att emittera gröna obligationer är företag på den svenska fastighetsmarknaden. Syftet med vår uppsats är att ta reda på hur en grön obligation skiljer sig från en vanlig obligation, vilka aktörer som har intresserat sig för produkten och hur framtidsutsikterna för denna finansiella produkt ser ut. Utifrån teorier som beskriver företags kapitalstruktur, Greenwashing, CSR, miljöcertifiering av byggnader och med stöd från de tolv intervjuer som genomförts har vi genomfört en deskriptiv studie av marknaden för gröna obligationer, med avgränsning mot fastighetsbolag som emitterat denna produkt för att få svar på vårt syfte- och frågeställning. En grön obligations finansiella aspekt är direkt kopierad från en vanlig obligation, det som skiljer dem åt är att ett ramverk reglerar vilka projekt likviden får gå till. De svenska fastighetsbolagen som emitterat gröna obligationer har mött en hög efterfrågan på produkten och har inte haft problem med att få in kapital för att miljöcertifiera sina fastigheter. En orsak till det stora intresset för produkten är att investerare inte behöver göra avkall på avkastningen på investeringen, samtidigt som både emittenter och investerare hamnar i ett positivt sammanhang när produkten emitteras. För att inte riskera att konceptet urvattnas och att likviden inte går till projekt som bidrar till en sänkt klimatpåverkan ställs höga krav på de inblandade parterna. Därför spelar det norska forskningsinstitutet CICERO en viktig roll vars uppgift är att granska det ramverk som reglerar vilka projekt likviden får gå till.
Flores, Calampa Verónica Melissa, Gálvez Claudia Alessandra Jerí, Farfán Norma Elena Solis, and Rojas Daniela Mercedes Sotelo. "Green House." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/625620.
Full textThe present project has been carried out in order to offer a product that provides an enjoyable and entertaining nature experience. The seeding kit will be a differentiated product that encourages the consumption of organic and healthy foods, each person will learn how to harvest and grow at home. In addition, it is a new option for companies that want to improve the corporate image in the ecological field. The marketing plan focuses mainly on using a B2C marketing strategy through fairs and online sales for individuals attending a need not covered. In the second segment, the B2B strategy will be used, aimed at companies interested in solving specific needs such as the improvement of an ecological image. The company look for the positioning of the brand and the fulfillment of the projected objectives. HR management is focused on attracting qualified candidates capable of developing the skills required by the company, maintaining a good working environment within the corporation, seeking the sustainable commitment of the employees with the company. The operations plan establishes a series of activities, processes and key policies for the business focused on meeting the lead time and the appropriate relationship with the suppliers, reinforcing the quality of the product. In the financial plan, a projection is estimated at three years, the initial investment will be S/.70,913.00 contributed by the shareholders and new investors. The PIR is estimated to be one year.
Trabajo de investigación
Bradshaw, William B. II. "Buying green." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/58665.
Full textThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Includes bibliographical references (p. 79-83).
Green development has received much attention over the past decade, with the greatest interest coming from designers. However, the development and investment communities have been slower to adopt green principles, and the author claims that this hesitancy is related to an information gap around the costs and benefits of green building. When researchers do quantify cost or value differentials, they do it on a case study basis. By focusing on a few extraordinary examples that are ultimately placeless, these case studies create an information gap between the extraordinary performance of a few buildings (what is possible) and the ordinary performance of a typical green building (what is expected). Through the development of a simple real estate market model, the author argues that information on what is expected drives decision making in real estate, and market-based studies that are segmented by place and product type would provide more pertinent information to these industry players. If green buildings create greater value over a building's lifecycle, then green building owners should expect superior returns over time. However, no one has tested this hypothesis for a particular real estate market with a large number of green buildings. To that end, the author develops a methodology that could be used to complete such a study.
This methodology is then tested on the market for green single-family homes in the Austin, Texas metro area. The author finds that homes rated as green by the Austin Green Building Program sell at a 9-10% price premium over unrated homes (further research by the author has shown that this premium is likely related to a spatial concentration of green homes in high cost areas and not due to the green rating).
by William B. Bradshaw, II.
S.M.in Real Estate Development
M.C.P.
Sarraipa, Rita Poças. "Green eye." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/18408.
Full textAtualmente, metade da população mundial (55%) habita em centros urbanos, em 2050 estima-se que aumente para dois terços (68%). Estes espaços ocupam apenas 3% da superfície do planeta, mas consomem 75% dos recursos naturais. Em 2016 entrou em vigor a resolução da Organização das Nações Unidas (onu) intitulada “Transforming our world: the 2030 Agenda for Sustainable Development”, como base para um plano de ação para as pessoas e o planeta prosperarem. A mais recente Conferência das Nações Unidas sobre Mudanças Climáticas (cop 21) explorou soluções para enfrentar as consequências do aquecimento global e traçou objetivos globais de redução de gases de efeito estufa. O turismo, uma atividade em crescimento, é parte deste problema global. Gera riqueza e poluição tendo impacto em fenómenos que ameaçam o futuro do planeta: as alterações climáticas, o consumo excessivo, o desperdício de plástico, a perda de biodiversidade, a sobrecarga das cidades, o uso de combustíveis fósseis, o consumo energético. Daí a importância cada vez maior de um turismo sustentável. O presente projeto de investigação pretende, através do design, contribuir para a criação e promoção de um novo negócio, nesta área com forte potencial de crescimento – o turismo. Materializa-se através da participação numa ideia de negócio, apoiando o seu desenvolvimento desde o início, assumindo a dimensão estratégica que o design pode ter, não só na construção da comunicação mas também no desenvolvimento e concretização da própria ideia e do seu financiamento. Esta investigação surgiu da identificação de uma oportunidade de negócio, numa área que tem apresentado um interesse crescente por parte do público. Estudou-se o mercado e o contexto onde este negócio se pode desenvolver e ainda o interesse das visitas aos espaços verdes pois eles corporizam a estratégia ambiental das cidades modernas e contam grande parte da sua história. Sem árvores as cidades seriam muito diferentes. Partindo de uma metodologia de base qualitativa, efetuou-se uma investigação de carácter teórico, através da revisão da literatura dos campos investigativos: Turismo e Design de Comunicação. Assim, desenvolveu-se um enquadramento teórico capaz de impulsionar e direcionar a componente projetual. Numa segunda fase, procedeu-se à análise de casos de estudo, compreendendo o modo como negócios internacionais, que exploram o mesmo nicho, se apresentam e divulgam a sua oferta. De seguida, foram analisados fatores relacionados com a implementação do projeto: análise swot, caracterização do público-alvo, identificação de potenciais concorrentes. Esta investigação, resulta na materialização de um projeto singular que pretende atuar num nicho de mercado, explorando e valorizando jardins e espaços verdes urbanos. Propondo dar a conhecer a história e a vida das cidades, através dos seus jardins, quer tenham centenas de anos ou menos de uma década. Despertando o interesse para o ‘verde’ – Green Eye.
ABSTRACT: Today, half of the world’s population (55%) live in urban centers, it is estimated to increase to two-thirds (68%) by 2050. Although they consume 75% of natural resources, these areas occupy only 3% of the earth’s surface. In 2016, United Nations Organization’s resolution called “Transforming our world: the 2030 Agenda for Sustainable Development” came into force as a foundation for a plan of action so that the planet and man could prosper. United Nations’ most recent conference about climate changes (cop 21) explored solutions to deal with global warming consequences and set worldwide goals in order to reduce greenhouse gases. Tourism is part of this problem . A growing activity which generates wealth and pollution. Tourism has positive aspects, however, it also has an impact on phenomena that threaten the future of the planet: climate change, excessive consumption, plastic waste, loss of biodiversity, the overburden of cities, use of fossil fuels, energy consumption, discharges. That is why having sustainable tourism is increasingly important. Resorting to design, this research project intends to contribute to the creation and promotion of a new business, in an area with strong growth potential – tourism . It is materialized through participation in a business idea, supporting its development from the beginning. Assuming the strategic dimension that design can have, not only in the construction of communication but also in the development and implementation of the idea itself and its financing. This research emerged from the identification of a business opportunity, in an area that has shown a growing interest by the public. The market and the context, where this business can be developed, were studied. The interest of the visits to the green spaces was also studied because they embody the environmental strategy of modern cities and they tell much of their history (and of their own stories). From a qualitative methodology, a theoretical investigation was carried out, through the literature review of the research fields: Tourism and Communication Design. Thus, a theoretical framework capable of boosting and directing the project component has been developed. In a second phase, case studies were analyzed, including the way in which international businesses, which explore the same niche, present themselves and disseminate their offer. Next, we analyzed factors related to project implementation: swot analysis, characterization of target audience and identification of potential competitors. As a result of this research, we have accomplish a singular project that intends to operate in a market niche, exploring and valuing gardens and green spaces in the city. Proposing to introduce the history and life of cities, through their gardens, whether they have hundreds of years or less than a decade. Awakening interest for the ‘green’ — Green Eye.
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Shynkarenko, O. "Green economy." Thesis, Sumy State University, 2016. http://essuir.sumdu.edu.ua/handle/123456789/45911.
Full textSauer, Amanda. "Invisible Green." VCU Scholars Compass, 2007. http://scholarscompass.vcu.edu/etd/1387.
Full textImad, Fadel. "Green Relationship." VCU Scholars Compass, 2014. http://scholarscompass.vcu.edu/etd/3465.
Full textKymlová, Šárka. "Green marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11042.
Full textGallagher, Frank Woolsey. "Green thunderstorms /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1997.
Find full textGrometto, Matteo. "Green-Housing." Thesis, KTH, Arkitektur, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223557.
Full textMaluquish, Hoyos María Ely, Fuentes Sayda Yvette Gasco, Cuneo Karina Gisella Ugarte, and Luque Luis Tapia. "Green Smoothie." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/624819.
Full textThe present research supports the viability of the Green Smoothie Business Project that has identified an attractive business model based on the preparation and commercialization of smoothies called Smoothies, which consist of fruits, vegetables, ice and its complements, such as: Greek yogurt, almond milk, among others. The combinations were elaborated according to the preferences of the Peruvian consumer and validated by a specialized nutritionist. According to the current trend, in Green Smoothie we care about the well-being, the healthy food, the valorization of the properties of the consumption of fruits and vegetables; also thinking in our operating market, the district of San Isidro where we can locate executives, employees and residents of the district who show interest in our product for what was collected in previous studies. Our proposal is innovative and because of the nutritional properties it presents, it is capable of replacing a fasto food lunch, which was forced to consume our target audience due to the lack of options like ours, nowadays Green Smoothie offers well-being. It is expected that the average consumption per person will be 1.5 shakes per week, which represents the month 7100 Smoothies average per month during the first year with an initial share of 6% and an increase in sales in the order of 10% per year. Finally, we can say that our project is viable in financial terms obtaining a NPV of 232,122 and a TIR of the 118%
Trabajo de investigación
Braun, Jan Raphael Reuter. "Green branding." Florianópolis, SC, 2008. http://repositorio.ufsc.br/xmlui/handle/123456789/91063.
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Principalmente a partir dos anos noventa, as discussões ligadas às questões ambientais provocaram um crescimento acentuado no número de entidades voltadas para esta temática (ONGs, projetos, programas, comissões, comitês etc.). Porém, este incremento também contribuiu para agravar a competição pelos recursos financeiros disponíveis, utilizados por essas instituições em todo mundo. Para driblar esta concorrência, principalmente entre entidades ambientalistas de pequeno porte, torna-se necessário um diferencial agregado na hora da captação de recursos. Uma proposta eficiente estaria em uma bem elaborada gestão de marca da ONG ambientalista, apoiada principalmente em seus ideais. Desta forma, o estudo aborda uma nova vertente no uso da gestão de marcas ambientalistas, a green branding, além de abordar a participação do design gráfico na promoção de marcas de ONGs localizadas no estado de Santa Catarina envolvidas com ações ambientais. Para isto, o presente estudo foi caracterizado como qualitativo com abordagem descritiva, utilizando-se de duas estratégias metodológicas distintas: pesquisa bibliográfica, que auxiliou na compreensão do universo abordado e seu atual estado; e levantamento das ONGs ambientalistas de Santa Catarina, caracterizada pelo questionamento do público-alvo. Os resultados alcançados, através da literatura consultada, demonstraram que a green branding ainda é pouco conhecida. Este fato levou a discussões sobre sua aplicabilidade através da complementação de conceitos já existentes para a gestão de marca. Para a participação do design gráfico nesta gestão de marcas ambientalistas, foi observado que seu uso pode ser uma ferramenta diferencial na composição de uma imagem corporativa forte. Duas formas apresentadas para colaborarem com este objetivo, estão no desenvolvimento de sua identidade visual, e no uso de metodologias adequadas que envolvem a produção ecologicamente correta dos produtos utilizados na divulgação. Com relação aos resultados obtidos com o questionamento das ONGs ambientalistas de Santa Catarina, foi observado que não há um uso apropriado de uma gestão de marca ou mesmo do design gráfico como ferramenta para a promoção destas instituições. Contudo, foram constatados fatores que favorecem uma mudança deste cenário, o que propicia um campo promissor para a introdução da green branding como metodologia para a gestão de marcas e do uso do design gráfico na promoção de ONGs ambientalistas. Specially from the 90#s on, discussions over environmental subjects started an accentuated growth in the number of entities devoted to this theme (NGOs, projects, programs, commissions, committees, etc.). However, this increment also contributed to intensify the competition for the available funding by these institutions worldwide. To overcome this competition, mainly among small-size environmental organizations, it becomes necessary to stand out when searching for resources. An efficient proposal would consider an especially elaborated brand administration of the environmentalist NGO's, supported by their ideals. In that way, this study approaches a new way in the use of the administration of environmentalist brands, the green branding, besides the role of the graphic design in the promotion of brands from environmentalist NGOs. This way, the present study is characterized as qualitative using a descriptive approach, applying two different methodological strategies: bibliographical research, which helped understanding the universe under study and current state; and the assessment of environmentalist NGOs at the state of Santa Catarina, characterized by the interrogation of the aimed public. The results reached through the available literature, showed that the green branding is still poorly known, leading to discussions over its applicability through the completion of concepts already known for the brand administration. For the participation of the graphic design in this administration of environmentalist brands, it was observed that its use can be a stand out tool in the composition of a strong corporate image. The two ways presented to collaborate with this objective are the development of visual identity and the use of appropriate methodologies which involve the production of ecologically correct products used in publicity. Regarding the results of the studied environmentalist NGOs, it was observed that there is no right use of a brand administration nor even of the graphic design as a tool for the promotion of these institutions. However, some observed factors favor a change of this scenery, that shows a promising field of opportunities for the introduction of the green branding as a methodology for the administration of brands and the use of the graphic design in the promotion of environmentalist NGOs.
Zhang, Panpan, and 張盼盼. "Green home way Chenggong new town green way design." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/207149.
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Architecture
Master
Master of Landscape Architecture
Ус, Яна Олександрівна, Яна Александровна Ус, Yana Oleksandrivna Us, T. Tambovceva, Тетяна Володимирівна Пімоненко, Татьяна Владимировна Пимоненко, Tetiana Volodymyrivna Pimonenko, Олексій Валентинович Люльов, Алексей Валентинович Люлев, and Oleksii Valentynovych Liulov. "The link between green consciousness and green brand development." Thesis, Riga Technical University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81068.
Full textCoombs, Kanistha C. "The Indoor Environment of Green versus Non-Green Buildings." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1447070716.
Full textJohansson, Emma. "Build it green : To create entry barriers with green marketing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174.
Full textEl, Azzi Charles, and Roozbeh Izadi. "Green Room: A Giant Leap in Development of Green Datacenters." Thesis, KTH, Energiteknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91196.
Full textCasquilho, Marta. "Green light for green energy: Growth in spite of crisis." Master's thesis, NSBE - UNL, 2009. http://hdl.handle.net/10362/9699.
Full textAlbertyn, Kim Ashley. "Public libraries going green: environmental sustainability and green information literacy." University of Western Cape, 2020. http://hdl.handle.net/11394/7937.
Full textThere is a great demand for human beings all over the world to live in a more green way, due to the earth’s natural resource scarcity and other environmental issues such as climate change, pollution, emission of greenhouse gases, global warming and depletion of the ozone layer. Librarians, especially public librarians, are seen as the facilitators of access to information. Public librarians are thus in a position to create awareness of the importance of green living and to educate the general public on how to live green.
Lundin, Linnéa. "GREEN SKEPTICISM : How green intentions can lead to brown choices." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85606.
Full textYang, Chia-Chen, and 楊佳蓁. "Green Brand Image, Green Trust And Green Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/36352386399033378632.
Full text中國文化大學
國際企業管理學系
100
This study on the consumer to disseminate the questionnaire to collect quantitative data through SPSS statistical software analysis for household appliances (such as: re-frigerators, air conditioners, washing machines) and other government-approved envi-ronmental protection and energy saving mark products, explore the green brand image , the relationship between green credentials, and green purchase intention and found that, if the company has a positive green brand image will indeed be a positive influence consumers 'green credentials further affect consumers' green purchase intention.
Lo, Chih-Han, and 羅稚涵. "The Effect of Green Market Orientation, Green Marketing Capability and Green Innovativeness on Corporation’s Green Innovation Performances." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/43352000624222283030.
Full text國立中興大學
企業管理學系所
104
In recent decades, firms create environmental problems during their production, environmentalists began to exert pressure on business to minimize the environmental pollution in the production of goods and services that have required managers to improve their firms’ environmental performance. Based on Hart (1995) nature resource based view, dentifying and preventing environmental risks also allows firms to find new ways to cut operational costs, reduce consumption, re-use products and materials, or differentiate their image from that of their competitors. However, while there have been major advances in this area, little is yet known about why and how some firms are better than others at utilizing their capabilities in competitive markets to achieve superior performance. Drawing upon the nature resource-based view and capability theory of the firm, a model is developed that integrates green market orientation, green marketing capability, green innovativeness, and green innovation performance.More specifically, this study addresses two research questions: (1) to what extent can green market orientation be transformed into green innovation performance outcomes through green marketing capabilities and green innovativeness; and (2) does the green marketing capability and green innovativeness enhance green innovation performance outcomes? In contrast to many existing studies, this study is the first to model the roles of both green marketing capabilities and green innovativeness in mediating the relationship between green market orientation and green innovation performance. The validity of the model is tested based on a sample of 136 green factories certificated by bureau of energy and industrial development bureau, ministry of economic affairs and green energy industrial supply chain firms with Taiwan green classics awards. In answer to the research question, the findings show that green market orientation significantly contributes to green marketing capabilities and green innovativeness. Also, the results indicate that green market orientation works through the green marketing capabilities and green innovativenesss to influence green innovation performance. Finally, we provides the theoretical, managerial implications and suggestions for further research.
Knap, Laura Marianne. "Green." Thesis, 2013. http://hdl.handle.net/10012/7682.
Full textChiang, Po-Hua, and 江柏樺. "The Green Disclosure of Green Bond IssuersA qualitative study of green bonds." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/10877153467768105287.
Full text國立臺灣大學
企業管理碩士專班
104
Climate change has become an important topic around the world. Governments and organizations have called the attention of the public and taken actions to mitigate or adapt climate change. One approach of mitigating or adapting the climate change is to direct capital to projects or activities that have positive impact to the environment. By infusing financial capital to such projects or activities, money will be invested on projects or activities that benefit the environment rather than maximize the economic value without considering the environmental impact, and green bonds serve as a role for this purpose. Green bonds generally refer to bonds whose proceeds are used on projects or activities that benefit the environment. However, the green bond market does not have a mandatory and standardized guideline for green bond issuers. Therefore, bond issuers can mark their green bond programs so long as they can justify their classification. Concerns of lacking a mandatory and regulated guideline and a unified definition in the green bond market have been raised in a number of studies, but academic researches specifically for green bonds are not abundant, possibly because the market is still at its early stage and its size remaining small. As a result, the research is aimed at investigating the quality of green disclosure of green bond issuers. For data collection, publicly available corporate files are collected and studied in examining the quality of green bond disclosure from the sampled issuers. The list of green bond issuers is gathered from the Climate Bonds Initiative, and thirteen issuers are selected and their publicly available corporate files examined. The methodology of the research adopts a qualitative approach and employs a directed content analysis technique, which is deployed based on an existing theory, which refers to the combined green bond guideline and the four aspects of quality disclosure. In the research, the Green Bond Principles and the Climate Bond Standard are consolidated into one green bond guideline used to examine the corporate files of the chosen green bond issuers, and, on top of the examination of the green bond guideline, the four dimensions of quality disclosure are deployed to vet the quality of green bond disclosure of the chosen issuers. Further, a three-scale rating is assigned to each issuers and comment of best practice is suggested. The corporate files, the summary of disclosure, the issues observed, the rating, and best practice for the chosen issuers are listed in appendix, and research findings from vetting the quality of disclosure are showcased in the fourth section. The research findings include that green bond issuers with more green bonds issued have better quality and extent of disclosure, that green bond issuers of multinational development banks have better quality and extent of disclosure, that issuers from developed countries have better extent and quality of disclosure, that issuers of developed country within same industry can have different extent and quality of disclosure, and that outcome measure shows more inadequacy than does process measure. The research findings are expected to contribute to the transparency, standardization, and integrity of the green bond guideline and the green bond market.
Chou, Ting-Yi, and 周廷奕. "Purchase intention in green shipping service-The effects of green perceived value, green perceived risk and green trust." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/59nn86.
Full text國立臺灣海洋大學
航運管理學系
105
The purpose of this study was to establish green marketing shipping explore the influence of green architecture green perceived value and perceived risk on purchase intention and explore the green trust mediating role as intermediary variables. Research framework can be divided into four variables, namely green perceived value, green perceived risk, green trust and green purchase intention, thereby integrating model to explore the willingness to buy green shipping strengthenly. And the use of structural equation model to test hypotheses, investigate the effect of its management. The empirical results show that the green perceived value have a positive impact on green trust and green purchase inention,and green perceived risk have negative impact on both them. In addition, the study showed that green perceived value and perceived risk will be through by green trust influence purchase intention. Therefore, investments in green shipping to increase the perceived value of green, green and reduce the perceived risk will help improve green trust and green purchase intention. To strengthen green purchase intentions,this study summarizes the green marketing and green procurement as one of the framework. While past studies highlighted issues related topurchase intention, but they did not discuss the management of the green shipping. Therefore, the study try to developed green shipping framework in this paper to fill research gaps.
Yuan-Han, Hsiang, and 相元翰. "Analysis of green purchasing under green marketing." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/52jcf5.
Full text國立交通大學
交通運輸研究所
96
“Green” has been a trend for several years. Many countries have issued regulations to control the impact caused by consumers and companies. Nowadays, not only government but also consumers have more and more awareness about environment. Thus, green consumption and green marketing are gradually prevailed among business area. But performance of green market is still disappointing. Previous researches concentrate on analyzing the psychological effect on green consumption. But the consumers` requirements of product attributes still need to be satisfied. Thus we combine psychology and marketing concept to propose a new conceptual framework for green consumption. To do so, we choose low-price and high-price products to be our objects and postulate fourteen respective hypotheses. A hypothetical model is established to analyze these constructs and their correlations in the proposed conceptual framework. Based on the survey data collected randomly in Taiwan, we use the LISREL analytical approach. At first, we use total samples to test our conceptual framework, and then we separate our samples with income-level and education-level and we test both low-price and high-price products with every kind of consumers. The empirical results indicated that every hypothesis is accepted or rejected depends on different kinds of consumers and products. According to our analysis, we find the effects of every construct are changed with different kinds of consumers and green products. Not only environment awareness but most used marketing tools can effectively affect green purchase intention. That means when marketers want to promote different green products to different consumers, they should identify the type of consumers and products first and then use diverse marketing tools. In brief, although we can`t market green products only with environment awareness, it does affect consumers and we also find that green products actually can be marketed.
Lee, Ying-Pu, and 李盈蒲. "The Influences of Green Leadership and Green Corporate Culture on Green Organization Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93321164450360606829.
Full text國立中山大學
國際經營管理碩士班
99
Recently, to reduce carbon emissions this kind of green environmental issues has become a global trend, companies comply with this trend and gradually proceed with the greening of business to achieve sustainable management of the reform objectives. Therefore, no matter it is the beginning of the plot to take social responsibility, or simply to obtain business opportunities, companies should carry out environmental management, the greening of business of the action. Green leadership and green culture are important foundations for developing green organization, in this study, by conducting interviews with the five companies that have been productive of green businesses, coupled with the statistical analysis that got from the questionnaire, fins out the result that green culture and green leadership have led the influences to green organizational behavior. In this study, it is not difficult to see that high values of the more intense the green mindset set in the leaders, there will be more resources be invested in the enterprise. Also, different styles of green leadership behavior will lead different effects on green organization''s performance. In addition, the shaping of green culture and the elements are also associated with the green organizational behavior performances. Besides, the companies in different industrial and the length of the companies’ business history are the reasons that can affect the green organizational behavior performance. Which means even the companies’ have same level of strength on green leadership or green culture, once the companies are in different industrial or the length of the companies’ business history are different, there still have the possibility for the company to have different green organization behavior performance.
ZHU, YING-JING, and 朱映菁. "The Relationships Between Green Practice and Customers’ Green Desire for Green-Friendly Cafes." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/99n9un.
Full text輔仁大學
餐旅管理學系碩士班
107
Issues related to green concepts in the hospitality industry are receiving increasing attention, but research related to green practices is still limited. Therefore, based on cognitive-emotion-behavioral theory, this study aims to explore the relationship between green practice, customer green perceived value, place attachment and green desire, and further explore the possible moderating effect of the new environmental paradigm on the relationship between green practice and green perceived value. A purposive sampling method was used to collect data from the customers at one green-friendly cafe. A total of 343 valid questionnaires were collected. The results used the structural equation model to verify the hypothesis. The results show that there are significant positive correlations between green practice, green perception value, place attachment and green desire variables. Green practice has a positive effect on green perceived value. Green perceived value can positively influence green desire through place attachment. Furthermore, the new environmental paradigm has a significant moderating effect on the relationship between green practice and green perceived value. Hopefully, the results will enhance the understanding of the relationship between the research variables, and can be a reference for restaurant operators for green-friendly restaurant planning and strengthening customers’ green desire.
Lai, Pi-Yu, and 賴碧玉. "The influence of green wash on the green reputation: The mediation effects of green satisfaction and green perceived value." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/aw79sb.
Full text國立臺北大學
企業管理學系
103
This paper explores the influence of greenwash on green reputation and discussing the mediation roles of green satisfaction and green perceived value. The results show that greenwash is negatively affected green reputation. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their company’s green reputation. In addition, this study finds out that green reputation mediate the positive relationship between green satisfaction and green perceived value. The results also demonstrate that greenwash is negatively affect green satisfaction and green perceived value which would positively affect green reputation. It means that green reputation does not only negatively affect by greenwash directly but also positively influence it via green satisfaction and green perceived value indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green reputation, they need to increase their consumers’ green satisfaction and green perceived value Main purpose of this study is to the following five points: (1) investigate the effects of greenwash to green satisfaction; (2) investigate the effects of greenwash to green reputation, and (3) explore the mediating effect of greenwash on green perceived value and (4) to investigate the mediating effect of green satisfaction; (5) explore the mediating effect of greenwash on green perceived value The empirical results show that: (1) the greenwash negatively affect green satisfaction; (2) the greenwash negatively affect green reputation; (3) the greenwash negatively affect green perceived value (4) the green satisfaction positively affect green reputation, (5) the green perceived value positively affect green reputation. This study found that full mediating effects of green satisfaction, green perceived value is an important factor affect green reputation; in this study the final implications of proposed management strategy provides enterprise implementing green marketing suggestions.