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Tirone, Inês Worm. "Why buy green housecleaning products?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16562.
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Mestrado em MarketingNa sociedade atual a compra de produtos de limpeza ecológicos surge como uma alternativa sustentável aos produtos convencionais que são constituídos por químicos agressivos que afetam a saúde individual e o ambiente. Este estudo apresenta como principal objetivo a análise detalhada dos determinantes que compõem o processo de decisão de compra de produtos de limpeza de casa ecológicos. Com esta finalidade, foi desenvolvido um estudo em profundidade a compradores de produtos de limpeza de casa ecológicos, recorrendo a entrevistas semiestruturadas e a biografias de consumo. Todos os fatores determinantes em análise apresentam um impacto diferente no processo de decisão de compra, variando de comprador para comprador.
Nowadays, buyers are looking for ecological housecleaning products as an alternative to conventional options made of harsh chemicals that harm their personal health and the environment. This study aims to analyse in detail the individual relevance of different determinants that influence the purchase of ecological housecleaning products. For this purpose and to gain the adequate knowledge, a qualitative study was made to ecological housecleaning product buyers, using semi-structured in-depth interviews and consumption biographies. The results suggest that the ecological housecleaning product purchase is based on determinants that are evaluated differently by each individual buyer forming a complex decision process.
info:eu-repo/semantics/publishedVersion
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Rahman, Md Minur. "Green Products : A Study on Young & Native Swedish Consumers’ Purchase Intentions of Green Products." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-83525.
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The aim of this study to explore the green products purchases intentions of the young & native Swedish consumers. Many studies have done on the green products and consumers of green products. Researcher also focused on the consumers’ and their purchase intention based on the age. Some studies conducted only on the young consumers of a particular country. However, this study focused on the young consumers of Sweden. Attitude, knowledge and friends and family influences are considered as the three basic factors of this study. I tried to investigate the influence of these three factors on the green purchase intentions of young Swedish. The Theory of Planned Behavior is used to predict human behavior. The theory is on the basis of three factors, those factors are attitude to the behavior, subjective norms and perceived behavior control. As mentioned before that I have considered three factors for this study and theses three factors are related with the other three factors of the Theory of Planned Behavior. This research used quantitative method, and quantitative method requires large numbers of sample. To fulfill the quantitative method’s requirement on sample numbers, I have considered 190 young Swedish from different places of Umeå and Stockholm. Analysis of the consumers’ response showed me positive response of young consumers on green products. The TPB helped me to explain my three factors as these factors are related with the factors of TPB. All the factors I have considered are positively explained and supported by Theory of Planned Behaviors. Findings of this study describes that Swedish are environment conscious consumers. They have positive knowledge, attitude on green product and intention to buy green products. As this study was based on young Swedish and they have showed their positivity on the green products and indented to purchase green products in future.
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Tremblay, Aline. "L'implication des consommateurs face aux produits écologiques /." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 1994. http://theses.uqac.ca.
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Fuenzalida, Polanco Almendra, and Sandoval Sebastián Mogollon. "Atributos de green products con enfoque en packaging relacionado con el green trust." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654501.
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La presente investigación se concentra en conocer como uno de los atributos de un green product, como el packaging, es de suma importancia al momento de establecer la relación con la confianza que el consumidor busca al momento de comprar un producto eco amigable, ya que es lo primero que verán en el punto de venta o por alguna plataforma digital.
La tendencia de optar por productos que tengan un impacto positivo para el medioambiente empezó a inicios de los noventas. Esta tendencia se conoce como green marketing y tiene como objetivo que las empresas creen, produzcan y promuevan un tipo de producto, con un impacto positivo en el medio ambiente y satisfacer las necesidades de los consumidores. Es asi como nace un green product, un artículo producido con propósito ambiental incluso hasta la última etapa del ciclo de vida de este. Parte importante de un green product es el packaging que también debe cumplir con la promesa de ser pro Ambiental. Este empaque debe generar seguridad y confianza a los consumidores, ya sea a través del diseño, materiales o certificaciones que avalen que es un producto 100% ecológico. La importancia del empaque genera, como se mencionó líneas arriba, una relación de confianza de la marca con el consumidor, ya que es a través de este atributo se puede generar expectativas sobre si tiene un desempeño ambiental o no.This research focuses on knowing how one of the attributes of a green product, As the packaging, It is of utmost importance when establishing the relationship with the trust that the consumer looks for when buying an eco-friendly product, since it is the first thing they will see at the point of sale or through a digital platform. The trend to opt for products that have a positive impact on the environment began in the early 1990s. This trend is known as green marketing and its objective is that companies create, produce and promote a type of product, with a positive impact on the environment and satisfy the needs of consumers. This is how a green product, an item produced with an environmental purpose even up to the last stage of its life cycle. Important part of a green product is its packaging which must also fulfil the promise of being pro environmental. This packaging must generate security and confidence in consumers, either through the design, materials or certifications that guarantee that it is a 100% ecological product. The importance of packaging generates, as mentioned above, a relationship of trust between the brand and the consumer, since it is through this attribute that expectations can be generated about whether it has an environmental performance or not.
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Stita, Ayham, and Abdulmoaz Alkhayyat. "Consumer behavior towards green cosmetic products in Sweden." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54370.
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Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. Conclusion: It was found that green cosmetic products are important in reaching the various needs of customers as consent remaining environmentally friendly and sustainable is concerned. There are possible factors that impact consumer behavior, such as the social influences and eco-awareness, causing a change in buying behavior and attitudes.
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Bondi, Stefania <1993>. "Understanding consumers' purchase intention towards green beauty products." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16424.
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In the last decades, consumers started to take into account features like sustainability and environmental protection in their purchasing intentions and behaviour.
The purpose of this research is to determine which variables influence consumers’ purchase intention towards green beauty products. In order to do so, an extension of the theory of planned behaviour was applied. Four additional factors were included as antecedents of attitude in the model, specifically two value dimensions (environmental and health consciousness) and two knowledge ones (product knowledge and past experience).
The data were collected by the mean of an online survey questionnaire and the findings may be useful to improve academicians, practitioners and public’s understanding about the factors which impact on green purchasing intention in the beauty market.
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Román, Augusto José Antonio, and Lecca Vera Camila Beatriz Garrido. "Green perceived benefits y Brand credibility en relación al Repurchase intention de green products." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654508.
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El estudio tiene como objetivo explorar las relaciones entre los beneficios verdes percibidos y la credibilidad de marca frente a la intención de recompra de productos verdes en Lima. La información presentada es cuantitativa y de carácter concluyente.The study aims to explore the relationships between green perceived benefits and brand credibility regarding repurchase intention of green products in Lima. The information presented is quantitative and conclusive.
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Collazos, Rodriguez Kristel Yvelis, Mendoza Evania Aracelly Magariño, Sanchez Frida Alexandra Rangel, Mamani Katherine Estefany Huayta, and Egúsquiza Miguel Ricardo Herrera. "Proyecto The Green Alternative." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652972.
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Estamos en la era biodegradable, en los últimos años la conciencia por el cuidado y sostenibilidad ambiental ha estado en constante crecimiento. Este crecimiento ha sido proporcional con el interés de los consumidores por disminuir y reemplazar los productos plásticos derivados del polímero, con productos biodegradables y compostables que, a pesar tener precios más elevados, son atractivos para los consumidores debido a la satisfacción personal y ambiental que conlleva su compra.
Este cambio en el estilo de vida del consumidor peruano se ha reflejado en el interés del Gobierno por regular el consumo de productos de plástico de un solo uso y no compostables en los negocios locales. Por lo que, se aprobó la ley N° 30884 que según el diario “El Peruano” tiene “La finalidad de la ley es contribuir en la concreción del derecho que tiene toda persona a gozar de un ambiente equilibrado y adecuado al desarrollo de su vida, reduciendo para ello el impacto adverso del plástico de un solo uso, de la basura marina plástica, fluvial y lacustre y de otros contaminantes similares, en la salud humana y del ambiente”.
El objetivo de The Green Alternative es brindar a este segmento de mercado una solución completa y accesible para reemplazar los productos de plástico, así como crear consciencia a los interesados por cuidar el medio ambiente e incrementar nuestra participación en el mercado.We are in the biodegradable age, in recent years awareness of environmental care and sustainability has been constantly growing. This growth has been proportional to consumers' interest in diminishing and replacing polymer-derived plastic products, biodegradable and compostable products that, despite having higher prices, are attractive to consumers because of the personal and environmental satisfaction that comes with their purchase. This change in the lifestyle of the Peruvian consumer has been reflected in the government's interest by regulating the consumption of single-use, non-compostable plastic products in local businesses. Therefore, Law No. 30884 was passed, which according to the newspaper "El Peruano" has "The purpose of the law is to contribute to the realization of the right that every person has to enjoy a balanced environment reducing the adverse impact of single-use plastic, plastic, river and lake litter and other similar pollutants, in human health and the environment." The green alternative aims to provide this market segment with a complete and accessible solution to replace plastic products, as well as raising awareness for those interested in taking care of the environment and increasing our market share.
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Guyton, Allison Amis. "Developing Sustainable Product Semantics for Consumer Products: A Sustainable Designer's Guide." Thesis, Available online, Georgia Institute of Technology, 2006, 2006. http://etd.gatech.edu/theses/available/etd-07092006-135211/.
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Oliver, Jason D. "Increasing the adoption of environmentally friendly products : who are the non-adopters, and what will get them to buy green? /." View online ; access limited to URI, 2007. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3277001.
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Dermody, Janine. "Guidelines for developing environmentally responsible new products." Thesis, University of the West of England, Bristol, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283469.
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Henriksson, William, and Sandra Jönsson. "Determinants affecting the intention to buy green clothing products : A quantitative study on Swedish millennials." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75314.
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Background: The clothing industry is guilty of environmental destruction, at the same time consumers and more specifically Swedish millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns has however in some green contexts shown to not affect the intention to buy green products which might suggest that there exists a so-called attitude-intention gap. There is a lot of uncertainty concerning why this attitude-intention gap may exist and what factors that may have an influence on the consumer’s green purchasing criteria. Purpose: The purpose of the study was to first reveal if there exists an attitude-intention gap among Swedish millennials when it comes to purchasing green clothing products. Secondly, the study investigated the determinants that influence the intention to buy green clothing products among Swedish millennials. Methodology: The study used a deductive and quantitative research approach by conducting an online survey which was distributed with a non-probability convenience sampling technique as well as with a snowball sampling technique towards Swedish millennials. The survey resulted in 150 valid responses which was quantitatively analyzed. Findings: The findings revealed that there exists an attitude-intention gap among Swedish millennials when it comes to the context of green clothing products. The most influential determinants affecting the intention to buy green clothes were: Knowledge about green clothing products, followed by habits of buying traditional clothing products and then the subjective norm. Additionally, gender differences among majority of the determinants were identified. Implications: The findings provide suggestions for decision makers marketing green clothing products to focus on increasing the knowledge among consumers as well as easing the process of changing old purchasing habits. Furthermore, it is of value for Swedish policymakers whom with this knowledge know where to concentrate their focus and resources in order to spur the green consumption. Originality: This paper contributes to theory by applying the well-known TPB framework with the addition of personal and situational determinants on the context of green clothing products. Furthermore, new insights regarding what determinants that affects the intention to buy green clothing products when it comes to the context of Swedish millennials were found.
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Beckett, Dana A. "Green products, perceptions versus reality. the case of apple juice." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ35865.pdf.
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Molo, Ryan Patromo, and Justin Carre. "Green Marketing : Student’s perceptions and preferences in the University of Gavle." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19894.
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Aim: The aim of this study is to determine the factors that may influence the purchasing behaviour of the students of the University of Gavle with regards to green products. This study aims to answer the question if the following factors such as: gender of the students, price of the green product, level of green awareness and the green behaviour of the students and whether they have a significant difference with the purchasing behaviour of the students. Design/methodology/approach: The framework is structured on the bases of examining the correlation between the following variables, green behaviour, gender, level of green awareness of the respondents and the price of the product with regards to the purchase of green products. Data was collected via randomly distributed questionnaires and an online survey. SPSS version 22.0 was used to analyse the results of the questionnaires through correlation analysis and linear regression analysis. Findings: Our findings show that the genders of the respondents, level of green awareness and the green behaviour have a significant, positive influence on their purchase behaviour, whilst the price of the green product has a negative influence on the purchasing behaviour of the students of the University of Gavle. Limitations and Suggestions for further research: The limitations of the study were the time, size of the sample group as well as the language of the questionnaire. To enhance the representation of the sample, future research should aim at targeting a larger sample group and a wider variety of variables should be examined. Originality: The study examines a variety of factors other than the green awareness of the respondent, that influences the purchasing behaviour of the respondents and this information could provide important results for companies when it comes to marketing a green product.
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Gephart, Jessica A. "An analysis of green advertising for food and household cleaning products from 1960-2008." Miami University Honors Theses / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1303478521.
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Christodoulou, Carolina, and Philip Bertilsson. "Fifty Shades of Green." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17436.
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The current green marketing industry is growing due to increasing consumer demand in combination with current environmental issues. Even so a common definition of the term green does not exist which creates both company and consumer confusion. Generally the expression is perceived by consumers to only describe environmentally friendly products but it is also further applied to different activities such as production, distribution and retailing. Due to the consumer lack of knowledge companies are having continuous difficulties satisfying the consumer’s changing needs and simultaneously protecting the environment. Companies are hoping to create awareness regarding environmental issues with the use of green marketing; however some companies are claiming to be green as a concealed marketing ploy, known as greenwashing.This study’s purpose aims to reveal and analyze whether there are gaps of knowledge in the topic green products and predominantly green cosmetics between Swedish green consumers and green companies. Lush Cosmetics has been chosen as a case company for this dissertations explorative kind and the empirical findings have been collected by a semi-structured interview with a product & people developer at the company. Answers from green consumers have been retrieved through focus group meetings with suitable respondents.Analysis of the empirical information was subsequently completed through the study’s theoretical framework to find what types of dissents exist between the two parts and why these have been generated. Results of the analysis showed that confusion as well as different opinions is present between the two parts. The knowledge gaps are prominent between the company and the consumers in the subjects of understanding marketing terms, price, ingredients and efficiency.Program: Textilekonomutbildningen
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Akter, Khalida. "Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32283.
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Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. Method: The qualitative method and inductive approach have been used for this research. The primary data have been collected through face to face interview and the secondary data have been used through scientific journals and the internet. Findings: The results show the important factors that can promote green marketing towards ecological products are; consumer trust, green trust, eco-label trust, eco-branding, green pricing, green advertising, green design and green promotion have a strong relation with each other. The study also shows that consumer purchase intention can be increased by giving sufficient information regarding ecological products, by increasing awareness, credibility, by reducing the perceived risk of the products, brand uniqueness, by advertising the products through the company magazines, billboards and posters outside of the supermarket, by raising awareness of customer health. Brand loyalty is also an important factor to create a long-term relationship with customers and it can be created by the fair price perception among the customers. The main promotional issues have been found for this study is customer health and climate change. The study also shows that price doesn’t affect on consumer purchase behaviour. Suggestions for future research: This study helps to understand how to promote green marketing for ecological products. For further study, the author suggests to investigate if there is a relationship between green marketing, consumer trust, eco-branding as well as a green marketing strategy. The future study will help to research on green marketing for ecological products. Contribution: This study has identified elements to promote green marketing and factors that can help to increase consumers purchase intention. The author hopes that the findings of this study will help companies to create their consumer purchase intention. The study has contributed to the theory and to the managers by investigating the factors affecting on green marketing. Keywords: Green marketing, Consumer trust, green trust, Eco-branding, Green marketing strategy, consumer purchase intention.
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Van, Kenhove Nathalie, and Lotti Biro. "Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53651.
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In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. This increased awareness and concern has increased consumers’ interest in purchasing environmentally friendly food products, and has caused companies to focus on programs intent on reducing their environmental impact and helping the environment. Companies have introduced more environmentally friendly food products, accessible on a large scale, and have changed their communication to focus more on green products and green product attributes. Scandinavian countries have some of the largest numbers of organic food consumers in Europe and the world, with the Swedish organic food industry measuring the highest growth rate in organic food sales in 2015. Therefore, this study focuses on the Swedish green food industry. A major way for companies to make consumers aware of their available environmentally friendly food products is through green advertising. An increasingly frequent problem, however, is that consumers tend to distrust these green ads. They have knowledge of green washing practices and misleading information in green advertising. In this thesis, the relationships between green consumerism, green washing and green advertising skepticism were investigated. The potential relationship between demographic factors such as gender, age, income and level and area of study, and green advertising skepticism were tested as well. A research model with three main hypotheses was used in this thesis. The results showed a significant relationship between green consumerism and green advertising skepticism when green washing was a moderator. There was also a significant negative relationship between attitude towards green products and green advertising skepticism and a positive relationship between environmental concern and green advertising skepticism. There existed no significant relationship between the tested demographic factors and green advertising skepticism in the Swedish green food industry.
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Fichana, Daniel. "Green engineering and gate-to gate life cycle assessments for pharmaceutical products /." Full text available online, 2005. http://www.lib.rowan.edu/find/theses.
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Höß, Theresa [Verfasser], and Werner [Akademischer Betreuer] Kunz. "Alternative Green Extraction Methods for Natural Products / Theresa Höß ; Betreuer: Werner Kunz." Regensburg : Universitätsbibliothek Regensburg, 2018. http://d-nb.info/1156008441/34.
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Shih, Ping-jung, and 施並榕. "Green Financial Products and Services." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/76586278170356491383.
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碩士國立中央大學
財務金融學系碩士在職專班
99
Responsibility in the financial industry for sustainable development is an international trend. The industry is now required to process its daily operations, products, and services in a way that fulfills their economic, environmental and social responsibility. The financial sector is required to emphasize their "green organizational behavior", through the establishment of sustainable practices that reflect their business strategy through management systems, establishing green supervision mechanisms, and through their core business areas that provide society with a variety of green financial products and services that promote sustainable development. This thesis describes the financial services sector (retail banking, corporation and investment banking, asset management, insurance industry) and their green financial products and services in China. HSBC Bank is a good example of environmental management, sustainable business development, risk management, community investment and people-oriented emphasis. The Diversity Project implements these practices in five areas of sustainable development. The Industrial Bank is based on green financial management as a strategy to create a green banking brand business model. Looking through specific case examples implemented at other financial institutions, Taiwan can learn from their experience.
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Huang, Chun-Chih, and 黃俊智. "Do Green Products Really Protect Environment? The Study of Green Products, Visual Cues, and Consumption." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/15705556534449724104.
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碩士國立東華大學
企業管理學系
98
Green consumption has become a major trend in the market place. Consumers are willing to buy environmental-friendly products for the environmental protection. However, does it meet the definition of environmental protection? This study applies three experiments to examine whether the consumers’ consumption of the products will be effected by the use of environmental-friendly products. The first experiment examines the impact of environmental-friendly products and consumer’s environmental attitude towards consumption of the product. The findings show that consumers who are environmental conscious will consume more environmental-friendly products than non-environmental products. Moreover, the effect of environmental product with regards to consumption is mediated by the perceived product effectiveness. The second experiment examines whether the consumer infer that product is environmental-friendly or not based on the color of product package and the effect on consumption of the products as well. It also examines the effect of product claim and environmental attitude. The result reveals that the consumer’s product inference is indeed affected by the color of product package. The consumers with higher environmental consciousness have higher consumption in green-packaged products than red-packaged products while the product claims “soft on hand.” However, there is no difference between the consumption is green-packaged products and red-packaged products for consumers with higher environmental consciousness when the product claims to be environmental friendly. On the contrary, the indication of “soft on hand” products will cause a higher consumption rate than environment friendly product with the consumers’ who have lower environmental consciousness. The third experiment examines whether consumers will infer that the product is environmentally friendly or not according to the brand name and how this affects the consumption of the product. The experiment also examines the effect of environmental attitude has on the consumption. The result indicates that the consumer’s product consumption is indeed affected by the brand name of product. Consumers with higher environmental consciousness have higher consumption in using Green-Angel than Dr. strong. Moreover, the effect of environmental product to product consumption is mediated by perceived product effectiveness. This study suggests that environmental product needs to note its environmentally description and function to reduce the stereotyping of the environmental products which are less effective to the consumers. Furthermore, the government should strengthen the regulation of green marketing to avoid bringing the incorrect inference of product to consumers.
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Vasconcelos, Mariana Lacerda. "Do co-created green products have higher consumers’ trust than traditionally developed new green products?" Master's thesis, 2021. http://hdl.handle.net/10400.14/34958.
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Nowadays, the world faces several environmental challenges that require urgent adoption of environmentally friendly practices. However, consumer adoption of green products is still below the desirable levels. One reason is consumers’ lack of trust on products’ green claims. Innovation literature shows that co-creation is built on trust. This research analyses whether co-creation can be used by firms to increase trust in green products, consequently leading to higher purchase intentions. Additionally, tests where co-created green attributes should lie: the product’ periphery (i.e., packaging) or on the products’ core (i.e., ingredients). Through three experimental designs, our results show that trust on the product’s green claims is not relevant for the purchase of green products. However, for consumers high on environmental attitude, trust (green and functional) on the product’s claims explain the preference for a green product. Further, findings indicate that green co-created products enhance green and functionality trust when compared to products that are internally developed, pointing to the relevance of co-creation in green products. Interestingly, consumers’ trust did not differ whether the co-created green attributes were on the peripheral or on the core of the product.
This thesis contributes to the literature on new green co-created products and helps managers to understand that co-creation can be a solution to increase consumer’s trust and demand for these products.Atualmente, o mundo enfrenta vários desafios ambientais que requerem a urgente adoção de práticas ambientalmente amigáveis. Porém, a adoção de produtos verdes pelos consumidores está ainda abaixo do nível desejado. Uma razão é a falta de confiança nas alegações verdes dos produtos. A literatura sobre inovação mostra que a cocriação se baseia na confiança. Esta investigação analisa se a cocriação pode ser usada pelas empresas para aumentar a confiança nos produtos verdes, consequentemente levando a mais intenções de compra. Adicionalmente, testa onde os atributos verdes cocriados devem estar: na periferia do produto (i.e., embalagem) ou no núcleo do produto (i.e., ingredientes). Através de três projetos experimentais, os nossos resultados mostram que a confiança no produto não é relevante para a compra de produtos verdes. Contudo, para consumidores com uma atitude ambiental alta, a confiança (no verde e na funcionalidade) do produto explicam a preferência por um produto verde. Além disso, os resultados indicam que produtos verdes cocriados realçam a confiança no verde e funcionalidade quando comparados com internamente desenvolvidos, apontando para a relevância da cocriação em produtos verdes. Interessantemente, a confiança dos consumidores não diferiu quer os atributos verdes cocriados estivessem no periférico ou no núcleo do produto. Esta tese contribui para a literatura sobre novos produtos verdes cocriados e ajuda os gestores a entender que a cocriação pode ser uma solução para aumentar a confiança do consumidor e a procura por estes produtos.
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Chen, Liao Jui, and 廖瑞真. "Green Thinking in Museum Cultural Products." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/74765353384737283529.
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碩士實踐大學
產品與建築設計研究所碩士在職專班
99
ABSTRACT Because of misuse of the Earth's resources and increasingly severe pollution of the environment, environmental protection has become one of the world's most pressing issues. In line with the importance attached to this issue and green product trends, green thinking will be an important future trend in the development and design of museum cultural products. This research project performed case studies of six museums in the greater Taipei area: National Palace Museum, Taipei Fine Arts Museum, Museum of Contemporary Art, Taipei, New Taipei City Yingge Ceramics Museum, Su Ho Memorial Paper Museum, and Shung Ye Museum of Formosan Aborigines. This museum case study seeks to assess green museum cultural products. The customer questionnaire survey investigates three aspects in order to explore the current state and future prospects of green museum cultural products, and recommended green design principles for museum cultural products are provided. Chief discoveries: 1. The Status Quo of Museum Cultural Products (1) Assessment of products indicated that the focus of museum cultural products has shifted from past stationery goods to everyday articles. According to the result of the survey, 35% of respondents indicated that they purchased museum cultural products as gifts, while 43% of the respondents purchased museum cultural products for personal use. The result demonstrates that museum cultural products have become a top choice consumer product for gifting or personal use. (2) Most consigned or imported products lack cultural elements specific to the museum in question. Only a very small number of special-theme museums sell products that are readily associated with the museum's cultural elements, such as Su Ho Memorial Paper Museum, and Shung Ye Museum of Formosan Aborigines (3) The environmental aspects of most green museum cultural products are connected with the products per se. However, greater attention to the use of environmental-friendly materials in packaging would be better ensure that products are green both inside and outside. 2. Green Expending and Environmental Messages (1) Depending on the survey, 92% of the respondents indicated that they would be willing, within the scope of their budgets, to spend more money purchasing museum cultural products with environmental-friendly concepts. As long as they were provided with more clear environmental information and choices, consumers would have greater environmental consciousness and pursue consumerism with even greater enthusiasm. (2) As for publicizing the environmental concept of museum cultural products and related information, apart from necessary information on packaging, explanations by sales personnel should have a significant reinforcing effect. In addition, museums should provide special environmental product areas allowing customers to select museum cultural products with environmental concepts. This might be an effective touchstone of green museum cultural products. (3) To base on the survey, 92% of the respondents indicated that they would support museum cultural products. Therefore, museum cultural products should make a transition from the fine replicas of the past to a diversified array of products emphasizing aesthetics, creativity, practical functions, environmental protection, and respect for the Earth. 3. The Strategies for Developing Museum Cultural Products (1) It was discovered that most museums lack clear green museum cultural product development strategies, and only a small number of museums have used environmental-friendly materials in the development of cultural products. In general, it has yet a great room for improvement. (2) 69% of respondents indicated that they would be willing to spend more money purchasing museum cultural products with environmental-friendly concepts and 92% of respondents showed that they would support green museum cultural products. In order grasp opportunities and to create a win-winn situation, Museum must formulate strategies to develop products embodying both cultural creativity and environmental protection. (3) Museum managers have received the concept of green museum cultural products rather positively. The successful development and sale of green products must depend on first achieving a consensus among all personnel at the museum. Museum managers must put the issue in perspective in order to develop green museum products. In summary, museums should deeply consider their social responsibility to offer green museum cultural products that are designed with both cultural creativity and environmental
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Bartman, Celeste Camille. "Environment Canada’s environmental choice program (ECP) : using information about the way consumers think about the ecologo to increase the program’s utility for consumers." Thesis, 1995. http://hdl.handle.net/2429/4393.
Full textAbstract:
Environment Canada's Environmental Choice Program (ECP) was
officially announced in June of 1988. Its purpose is to help
consumers find products and services that reduce the burden on
the environment. Companies can apply to have a product certified
with the EcoLogo where appropriate guidelines exist. The EcoLogo
symbol takes the form of three doves intertwined into a maple
leaf with the accompanying words: "Environmental Choice". A 1994
poll conducted for the ECP found that only 37% of Canadians have
some level of either aided or unaided awareness of the EcoLogo
(Environics Research Group Limited, p.10).
The purpose of this thesis is to investigate how consumers think
about and respond to the EcoLogo in the hope that the insights
gained will be used to tailor the program to better inform
consumers. Specifically, answers are sought to three research
questions: 1) are there any consumer characteristics that help
explain low recognition of the EcoLogo, 2) what is consumer
understanding of the EcoLogo, EcoLogo products and the EcoLogo
Program, and 3) what do consumers need to make the EcoLogo
program a credible source of environmental information to act on.
The methods used to investigate this topic included two focus
groups, forty structured interviews, inquiries to relevant
programs and a library search.
Three consumer traits were found to be impediments to consumer
recognition of the EcoLogo: the frequency with which consumers
comparison shop, the detail to which consumers read product
labels, and overriding consideration for non-ecological product
traits. Consumers understand the EcoLogo represents a connection
with the environment; however, they lack the knowledge that the
Canadian government is responsible for the EcoLogo. Consumers
need additional help in three areas: understanding the
environmental information found on products, accessing
information that gives the EcoLogo credibility, and accessing
information about quality, performance and safety of EcoLogo
products. These are referred to as "unheard messages".
A three step recommendation process i s made to the ECP. First,
licensees should be informed of all relevant research results.
Second, the EcoLogo should be made more prominent on products.
Third, additional efforts should be made to communicate the three
unheard messages.
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Chia-Wen, Liu, and 劉佳玟. "The study of the optimal segmentation prices of green products – a case study of green 3C products." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/85269745617800921812.
Full textAbstract:
碩士明新科技大學
工程管理研究所
96
In this study, we tried to offer more insight into green market in Taiwan. Traditionally, behavior variables, psychological variables, geographic variables and demographic variables were used to profile customers. However, the past studied pointed out that different results were obtained from different studies focusing on socio-demographic characteristics, it is country-specific. Furthermore, it was concluded that the more suitable variables for profiling the green purchase on all components of environmental consciousness were suggested to be the knowledge, attitudes and behavior. Therefore, the present study first aimed to cope with Taiwan’s consumers’ knowledge, the attitudes, the purchasing behaviors of green products by the questionnaire survey to confirm the suitable segmentation variables. After clustering analysis, customers will be segmented into different groups. The one who is the promoter in each cluster by the net promoter score technology will be the target customers in this study. Through the affirmation of the target customers, a bi-objective nonlinear integer problem will be constructed with multiple attribute utility theory to find the optimal prices for each cluster from the win-win concept. The target customers will be the foundation of marketing for selling the right goods to the right person in a correct way and through the perfect marketing channel through an effective tracing system, enterprises can really transmit the selling information to the users who are willing to buy and enable the enterprises to recycle the used products effectively and make more profit.
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Chen, Yi Jyuan, and 陳宜娟. "Antecedents of Purchase Intention on Green Products: Moderator of Product Involvement and Example of Energy-Efficient Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/87816511094027170384.
Full textAbstract:
碩士國立高雄應用科技大學
企業管理系碩士在職專班
101
The major aims of this study are to explore the effect of variables such as altruistic value, environmental sensitivity, self-image congruence, and perceived value on purchase intention of green products. To have further more findings, green consumption attitude as a mediating variable and product involvement as a moderator are included in this research. While choosing samples, the general public with economical bases visiting Fongsang branch of Taipower Company are qualified. A total of 200 valid copies of the questionnaires were collected. Through the regression analysis, the result shows that altruistic value, environmental sensitivity, self-image congruence, and perceived value have positive effects on green-consumption attitude at a significant level. Green-consumption attitude has positive effect on purchase intention of green products at a significant level. Green-consumption attitude creates partial mediating effects while exploring the relationships between altruistic value, environmental sensitivity, self-image congruence, perceived value and purchase intention of green products. Product involvement positively moderates the relationship between altruistic value and green-consumption attitude. Based on above results, there should be some contributions to further studies and to the green industry.
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簡伯璋. "Product Development for Green Supply Chain - A Case Study of ICT Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/52177286693633549558.
Full textAbstract:
碩士國立清華大學
工業工程與工程管理學系
94
There are different strategies to develop green products due to various internal and external drivers, and this will affect the follow-up allocation of resources to the whole product life cycle, the degree of green design and level of participation in collaboration on green supply chain. Moreover, the quality of products should be guaranteed to meet the green design objective with the use of the green product development process. This study proposes a product development model for green supply chain, with a reference to a case study of ICT products. In the view of whole green products development process, this study tried to understand how the green supply chain influences the design of green products. Specifically, this study investigates how and to what extent the designers of green products take life cycle and the supply chain views into consideration during the design process and thus enable final products to meet the expectations of environment and market concerns. The content of the model derived in this study is constructed of three aspects, green product strategy, resource input, and green product development process. The study presents a structural process of product development for green supply chain which is supported by the case studies of local ICT industries. We expect the model to provide a reference and practice guide for green product development. Keywords： Green Design, Green Supply Chain, Product Development, Information and Communication Technology Products
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Hsinyi, Huang, and 黃馨儀. "Application of Green Bananas in Baked Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/07184611309329201522.
Full textAbstract:
碩士中國文化大學
生活應用科學系
101
The unripe green banana contain the resistant starch which have several effect such as prevention intestinal diseases increase and decrease the glycemic index...etc. This study used the unripe green banana during the drying、milling and sifting to produce the banana powder(BP) ; the banana powder during the enzymes digestion to produce the fiber banana powder(HF-BP)；in the process to produce BP and HF-BP，the large particles which can not be sifted are the residual banana powder(R-BP).The BP and HF-BP respectively by 10% 20%, 30%, 40% proportion substituted flour produce bread, addition, R-BP also respectively by 10%, 20%, 30%, 40% to replace flour prepared cookies. the unsubstituted bread and cookies as a control group . The purpose of this study is to probe the effect of proximate composition and appearance quality of bread when BP and HF-BP replace the flour . In the powder result, the proximate composition results found in the proximate composition of R-BP are higher than BP and HF-BP powder.In the dietary fiber result, most of dietary fiber content in powder is the insoluble dietary fiber the highest of its dietary fiber is the R-BP, HF-BP followed, BP at least, the results consistent with resistant starch.In color analysis, the powder HF-BP and BP powder compared to the color lighter tends red gray.The BP powder pasting properties analysis show the pasting temperature peak viscosity、final viscosity and breakdown were increase follow the replace proportion increase,the HF-BP powder pasting properties analysis show the pasting temperature peak viscosity、final viscosity and breakdown were decrease follow the replace proportion decrease. In the bread result, proximate composition analysis show whether BP bread or HF-BP bread, in addition to the ash outside, the content of remaining ingredients are as the substituent of the rising proportion of reduced.In the bread Dietary fiber result, the dietary fiber content of bread, with increasing the amount of BP or HF-BP powder substituted increases.However, in the appearance quality of bread will decrease with the increase in the amount of which may be substituted, and the color of bread with BP and HF-BP substitution amount of the increase in the L value decreased gradually, but the value of a、b will gradually increase.In bread sensory evaluation section, the highest acceptance is 10% BP bread , and the lowest acceptance is 40% of HF-BP bread .In the cookie result,the proximate composition show the R-BP cookie ash and crude fat content will significantly lower compared with the control group, moisture and crude protein content will significantly higher than that of the control group；with increasing substitution, the moisture and crude fat content will gradually reduce the ash and crude protein content will gradually increase. The dietary fiber content of cookie are increased with increase in the amount of which may be substituted. The color result of cookie , with increasing substitution the cookie will gradually dull red-gray, the color will favor. The R-BP sensory evaluation cookie scores are lower than those in the control group. This study found that in the bread part, in order to maintain the appearance of quality and taste regardless of banana flour or high-fiber banana flour bread substitution neither suggested more than 20%, ; proposes to replace the cookie part in the 10% or less.
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JEN, LIN TZU, and 林咨仁. "Willingness of consumers to buy Green Products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/67087587850897731806.
Full textAbstract:
碩士明新科技大學
管理研究所在職專班
102
Along with international environmental protection concept starting, “the green product”, “the green marketing” and so on environmental protection consciousness and the idea awaken gradually in the people spread come many people to start to pay attention to the macroenvironment the change and the climate change before the comparison several years to have the very big difference year by year, therefore adopts the environment cognition concept and the green product marketing main axle comes the widespread promoted green product to make the people to enhance may increase price the purchase wish.Goal of the this research purchases the wish for the discussion green consumer because whether the price and the environment knowledge cognition, relations the daily life green expense way then purchases the wish to the green consumer to be influential.This research provides the questionnaire way collection quantification material to the consumer, the research sample by the Hsinchu area by the random sampling way selection.Again by way of the SPSS statistics software analysis, and uses the narrative statistical analysis, the confidence level analysis, the regression analysis discusses the price, the green product purchase may increase price between the wish relations
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Chang, Ya-Mei, and 張雅媚. "Investigation of Consumers’ Conception on Green Products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62268468124356125618.
Full textAbstract:
碩士朝陽科技大學
應用英語系
102
With the rise of environmental conscious, more and more consumers notice that their purchase behavior could have an impact on our environment; thus, owing to this trend, the purpose of this study was to investigate the relationships among ecological sensitivity, environmental concern, consumers’ green attitude, consumers’ green purchasing and government policy. Participants were 301 individuals in central Taiwan. Questionnaire was composed of six parts to measure consumers’ conceptions towards green products. After data analyzing, the results showed that there were significant and positive relationship among ecological sensitivity, environmental concern, green attitude, green purchasing and government policy. Thus, the finding provided some new insight to the field of green marketing.
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Chuluunbadrakh, Narantulga, and Narantulga Chuluunbadrakh. "Green Marketing: Consumer Attitudes toward Green Products and Purchase Intention in Mongolia." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/29v64m.
Full textAbstract:
碩士亞洲大學
經營管理學系
102
Over the past decade, air pollution in Mongolia has been a growing issue and now capital Ulaanbaatar city has the second highest level of air pollution in the world. This is not only a Mongolian problem; it has become global concern. Most of the countries, around the globe have already tended to decrease air pollution and environmental issues. The aim of this study is exploring the influence of the four traditional marketing mix elements on attitude and purchasing intentions of Mongolian consumers of green products. This study used quantitative method with primary data collected from consumers in Mongolia and structured questionnaire to understand consumer purchasing intention towards green products in that country. Total 204 questionnaires were computed and analyzed through factor analysis, reliability analysis, correlation analysis and regression. The results of this study show that, in Mongolian market most of the respondents are more willing to purchase green food product than other types of green products. Furthermore, this study provides a better understanding of the factors influencing consumer purchase intention in Mongolia. The results of this study will help the business to consumer (B2C) process of Mongolia and will provide a better understanding of consumer purchase intention, and therefore, encouraging the manufacturer to produce more green products. Keywords: Mongolia, Green marketing, Green products, Marketing Mix elements, Consumer attitude, Consumer purchase intention
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Tavares, Marta Mateus. "Exploring portuguese green-purchase behaviour: from environmental concerns to green products choice." Master's thesis, 2021. http://hdl.handle.net/10071/22533.
Full textAbstract:
Due to the irresponsible actions of the human being, the planet is reaching a breaking point.
However, just as we were the creators of this problem, we can also be the solution. Green
consumption is proved to be an effective way to minimize the negative impact of consumption
on the environment. The research related to green consumption behaviour in Portugal is still
scarce. Considering this, the present study used an extended version of the Theory of Planned
Behaviour, in which it was included two additional constructs (Perceived Value and
Willingness to Pay Premium), to measured consumer green purchase intention and behaviour.
Consumers show interest and concern for the environment and their attitudes are mostly
positive, however, behaviour patterns are often not consistent with the attitudes/intentions.
Therefore, it is intended to investigate the inconsistencies in consumer behaviour and analyse
which are the most relevant determinants of behaviour intention regarding the Portuguese
consumers. The questionnaire survey method was used to collect data from 605 Portuguese
consumers via an online questionnaire, in which the data was then analysed through IBM SPSS
and AMOS. The results identified Perceived Value and Attitude as the determinants that have
the greatest impact on the purchase intention and, consequently, on the purchase behaviour of
green products. The inconsistencies addressed, in this case study, could not be properly studied
since the results were not endowed with those inconsistences that are often common in these
areas of study.Devido às ações irresponsáveis do ser humano, o planeta está a chegar a um ponto de rutura. Contudo, assim como fomos os criadores desse problema, também podemos ser a solução. O consumo verde tem provado ser uma forma eficaz de minimizar o impacto negativo do consumo no meio ambiente. A investigação relacionada com o comportamento de consumo verde em Portugal ainda é escassa. Desta forma, o presente estudo utilizou uma versão alargada da Teoria do Comportamento Planeado, na qual foram incluídos dois construtos adicionais (Valor Percebido e Disposição de Pagar um Prémio), para medir a intenção e o comportamento de compra verde do consumidor. Os consumidores mostram interesse e preocupação com o meio ambiente e as suas atitudes são na sua maioria positivas, no entanto, os padrões de comportamento muitas vezes não são consistentes com as atitudes/intenções. Assim, pretende-se investigar as inconsistências no comportamento do consumidor e analisar quais os determinantes mais relevantes na intenção do comportamento relativamente aos consumidores portugueses. O método de inquérito por questionário foi utilizado para recolher dados de 605 consumidores portugueses através de um questionário online, no qual os dados foram posteriormente analisados através do IBM SPSS e AMOS. Os resultados identificaram o Valor Percebido e a Atitude como os determinantes de maior impacto na intenção de compra e, consequentemente, no comportamento de compra de produtos verdes. As inconsistências abordadas, neste estudo de caso, não puderam ser devidamente estudadas, uma vez que os resultados não foram dotados dessas inconsistências que muitas vezes são comuns nessas áreas de estudo.
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Yang, Chang-Ying, and 楊長盈. "Green consumer factors of consumers to purchase behavioral intentions-Green 3C products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/2t2bbg.
Full textAbstract:
碩士國立臺東大學
資訊管理學系碩士班
100
The green awareness of consumers affects their buying behavior will be chosen as the primary issue to be addressed while the consumers buying green 3C products. The main framework was based on the Technology Acceptance Model (TAM); by TAM theory development process, the study added environmental protection awareness, role identity and the causal model between how the product perception construct would affect their attitude and the will of the green consumer behavior. The study collected information of consumers in Taiwan who bought 3C products before through a questionnaire ,and verified the constructed framework of concept and research hypotheses by using SPSS 12, Lisrel 8.8, SmartPLS 2.0 statistical suite software systems to process and analyze information collected respectively. The study found that consumers' environmental awareness, role identity, green 3C products awareness, perceived usefulness and perceived ease-of-use will positively influence consumers’ attitudes to buying green 3C products; while consumer awareness of environmental protection affects the attitude of consumers to buy green 3C products, it also influences consumers’ willingness to buy green 3C products ,along with ease of use and perceived usefulness; consumers’ attitude towards buying green 3C products will positively influences consumers ’willingness to buy green 3C products. After inspection of the above results, the study have provided references and recommendations on the factors that affect consumer purchase intentions, hoping to be a research basis to assist in developing strategies for green consumption, so that the enterprises will be able to receive more good results in the business of green marketing.
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陳孟鈺. "The Green Product Eco-design Approach and System for Energy-using Products Directive." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/38324517386646257562.
Full textAbstract:
碩士國立清華大學
工業工程與工程管理學系
97
Owing to the enforcement and implementation of green environmental directives, e.g., the Restriction of Hazardous Substances (RoHS), Waste Electronic and Electrical Equipment (WEEE), and Eco-Design Requirements for Energy Using Products (EuP) in European Union, the “green” concept is fast becoming the global market trend and the base of industrial development. In order to prevent global environment from serious impact of industrialization and pollution caused by human business activities, developing products fit in with environmental concerns (called green product development or eco-design) becomes a critical task for product designers and producers. Consequently, green product design capabilities become the key competence for enterprises to stay globally competitive. In this research, an integrated green product design methodology and system are developed to support environmental conscious, energy-using products development. The proposed methodology adopts life cycle assessment (LCA), quality function deployment for environment (QFDE), theory of inventive problem solving (TRIZ) and the projections of green conceptual design improvement based on back-propagation neural network (BPN) approach. LCA is developed for assessing and comparing the environmental impacts of (human) activities for the production and provision of goods and services. QFDE extended from QFD is a method of translating high-level objectives (voice of customer and voice of environment) into concrete actions and requirements. It is one of the design techniques that aim to satisfy customers’ needs at the product concept design phase. The forecast of design improvement model based on BPN is developed for the R&D decision support of environmental conscious product design to reduce the time frame of product development. TRIZ is used to support R&D to create innovative product design ideas effectively and efficiently during the concept design stage. Finally, this research will present a green concept design case study of electric adaptor demonstrating the proposed eco-design methodology and system.
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Lin, Ching-Chun, and 林靖純. "The Effect of Subthreshold Stimulus on Consumer’s Product perception- Green products as Examples." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/09921910535458070804.
Full textAbstract:
碩士中原大學
國際經營與貿易研究所
100
The purpose of this study was to investigate unconsciousness methods of influencing consumer choices. Due to consumers having a gradual awakening of consumer ego, when they face direct or forceful marketing, they will have a reactance reaction. This study used positive subthreshold stimuli, which were graphs and Chinese characters in a film. The subjects were divided into the three groups of controlling, graph and characters. The statistics among the groups were compared using ANOVA. The data were sifted and some was deleted, in order to avoid any threshold stimuli. There were 53 subjects in the controlling group, 58 in the graph group, and 56 in the character group. In 95% CI, the subthreshold stimulus was significant and showed a positive product perception with the graph and character groups. The subthreshold stimulus was found to have an unconscious priming effect on consumers; therefore, more subthreshold stimuli can be used, but attention must be paid to negative subthreshold stimuli, to avoid losing a positive image of the company and product.
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何政翰. "Consumers’Attitude and Willingness to Pay for the Green Products-Example of Green Phone." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/f47uu3.
Full textAbstract:
碩士逢甲大學
企業管理學系
104
In recent years, faced with the constant destruction of the environment caused by the problem, prompting the rise of consumer awareness of environmental protection. The rapid development of mobile phone industry, the mobile phone is also facing the problem of waste volume increased year by year. This study was to investigate is that consumers in the purchase of a Green Phone, which factors influence the attitude and purchase intention. To collect data from Internet questionnaire, and study the general consumer groups based. The results show (1) Environmental concerns and knowledge of consumers have a positive impact on consumer attitudes and product environmental attitudes. (2) The role of government and the media exposure have a positive impact on consumer attitudes and product environmental attitude. (3) Consumers environmental attitudes and product attitude will be a positive impact on consumer purchase intention. (4) For the general mobile phone, consumers are more willing to pay 6-10% of the amount above the environmentally friendly characteristics phone.
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Chen, Hsuan-Chen, and 陳宣蓁. "Using green advertising appeals to promote purchase intention of green products- The green lifestyle as segmenting variable." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/frpxa2.
Full textAbstract:
碩士中原大學
國際經營與貿易研究所
105
In recent years, the increasing global popularity of “green” promotes many enterprises to launch a variety of green products. With the arrival of green awareness, consumers gradually pay more attention to green products, thus, enterprises should understand the current green consumption trends and adjust their advertising strategy in accordance with the trends, which is key to enterprises ability to prosper in the green industry of the future. Therefore, this study engages in relevant discussions of green advertising, in order to understand what kind of green advertising is more influential to consumers through rational and emotional green advertising appeals, explores whether green advertising appeals’ advertising attitude and brand trust have impact on consumers’ green product’s purchase intention, and further understands whether different green lifestyle groups have different impacts on advertising attitude and green product’s purchase intention. In this study, a total of 377 valid questionnaires are collected and analyzed using SPSS software. The results show that consumers’ green product’s purchase intention is influenced by green advertising appeals, resulting in positive advertising attitude and brand trust; regarding advertising attitude and brand trust, there is also the impact of the intermediary effect; regarding different green lifestyle groups, there are different impacts on advertising attitude and green product’s purchase intention. The results of this study can be used for future green industry enterprises as a basis for follow-up advertising marketing strategy.
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Wei-Hao, Wu, and 吳偉豪. "Green Products: What does it mean to consumers?" Thesis, 2015. http://ndltd.ncl.edu.tw/handle/66010694672424436519.
Full textAbstract:
碩士東吳大學
企業管理學系
103
Mankind has always strived for a better future, where we can also leave an environment to our future generation. This Thesis was written in hopes that we can understand more about what consumers need and want in leading trends. It is given that big brand companies are seeking ways to improve their products so as to do less harm on the environment and human health. When consumers hear or think about purchasing “Green” products how are they affected in their purchasing decision, and if they care about how products have an impact on their bodies and environment. In order to understand what consumers think and react to the word “Green” is the main purpose of this study. Given not every consumer has the same thought when they purchase a certain product, but we all have a certain understanding when we want to improve our own lives. Whether it be Health or Environment we have to think about how our actions now will pay a toll on the future and if we are leaving a future for the next generation. In this paper we discuss with a Focus group on what exactly they understand about green products and what they aim for when purchasing these products, then we break down our findings to conclude about what young adults who are starting new families think of most when they purchase these “Green” products. After that we broke down our findings and review about what consumers in Taiwan thoughts are on this matter. What we discovered from the consumers that we interviewed was that consumers in Taiwan who purchase green products are influenced by four major factors. Two of these factors are the main goal are health and environment which play the biggest part, while the other two factors that are price and brand have are a secondary influencing factor when consumers purchase theses “green” products. Consumers in Taiwan also mentioned that even though they personally know about “green” products, the government has not been striving and pushing towards a cleaner living and promoting this as much as they could be.
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Su, Yi-Wei, and 蘇奕瑋. "The Influence of Green Consumption Concepts, Consumer Attitudes and Green Product Attributes on Purchase Intention - As Examples of 3C Products." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/42842378866064899946.
Full textAbstract:
碩士亞洲大學
經營管理學系碩士班
100
Today's global environmental incurs serious damage, the availability of resources is not easy, acquisition costs gradually increase and coupled with the impact of world economic recession. Consumption of energy saving and carbon reduction, green products and Consumption of green have come into focus. Taiwan implemented the behavior of Green Mark have paid attentions for many years, consumer demand for environmentally friendly products leads to encourage manufacturers to transition to design environmentally friendly products for consumers. In this study, 3C products as the object of study, taken by the research methods using the questionnaire Taichung City, Dali and Wufeng as the scope of the study. A total of 150 valid questionnaire empirically test the concept of green consumption, consumer attitudes and green product attributes and purchase intention interaction.
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Shih, I.-Hsiang, and 施壹翔. "Environmental design for the products of green supply chain — an example of multimedia product." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/92494867588472280293.
Full textAbstract:
碩士逢甲大學
工業工程與系統管理學研究所
96
Production with the procedures of raw material processing, manufacturing and packing generates various kinds of pollutants which are harmful for our environment and ecology. Therefore, people begin to pay attention to the topics of environment protection when they are pursuing the rapid developments of high technologies. In recent years, the green supply chain is one of the important ways for the enterprise to solve the pollution issues. There are five parts of green supply chain, Environmental Performance, Green Purchasing, Supplier Management, Design for Environment, and Product Recycling. The main purpose of this article is providing an objective green evaluation of the production via Design for Environment and Life Cycle Assessment (LCA). Here I also refer EuP concept and the policy of ISO14040 -related regulations about the life cycle assessment. Within this research, our goal is analyzing the life cycle of five main components, PCB, electrical device, plastic parts, metal components, and outer shell of DVD player. Here we use SimaPro7 for calculating and analyzing LCA data of the products then we can use this data to evaluate various affected levels of our environment. On the other way, we can also establish LCA evaluation modules of product materials. The results of LCA evaluations will be a critical reference for environmental design for the products of green supply chain.
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Ho, Hsin-Yi, and 何欣怡. "Green Products of Country of Origin and Brand Images Affect to Green Consumption Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/56060002092231076159.
Full textAbstract:
碩士大葉大學
國際企業管理學系碩士班
97
Country of origin, brand images of green products and green consumption behavior of consumers were studied in this study, moreover, the Likert 7-point scale was used and samples were collected from northern, central and southern Taiwan who have used THE BODY SHOP and L'OCCITANE green cosmetics (body, facial or hand care products), the sample response is 238, valid sample is 221, the rate of sample response is 92.8%, I collected those of samples from samples clicking electronic survey and randomly investigating on the streets, the SPSS was used to analyze the samples as well. Evidence from empirical result indicates the level of economic and technological development of green product’s country of origin have positive relation to green consumption behavior, political development of country of origin has no significant effect to green consumption behavior, function and experience of green product has positively effect to green consumption behavior and symbolic of green product has no significant effect to green consumption behavior.
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陳惠君. "A Study of the Relationships among Consumers’ Green Product Knowledge, Attitudes, Behavior, and Perceived Value ─ 3C green products as an example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/vq3x83.
Full textAbstract:
碩士國立彰化師範大學
財務金融技術學系
102
This study aimed to invest igate the behavior of green consumers 3C products that consumers green 3C product knowledge, perceived value, green consumer at t i tudes and relevance of green consumer behavior and discussion perceived value and green consumer at t i tudes in this behavior agency, which has the effect , and then understand the relat ionship between variables and influence. Research method is based on quest ionnai res, subjects used the 3C green consumer products as the main subject . In addi t ion, the use of convenience sampl ing method, through Taiwan in nor thern, cent ral , southern and eastern 3C discount stores quest ionnaires, a total of 400 quest ionnai res were sent , and 304 val id returns , wi th 76% return rate. The col lected data were analyzed by using d escript ive statist ics, reliabi lity analysis, Pearson cor relat ion analysis, mul t iple stepwise regression analysis. According to the findings, the resul ts were summar ized as fol lows : 1. 3C Green product knowledge on perceived value, green consumpt ion and green consumer at t i tude posi t ive impact on green consumer behavior; 2. Has a posi t ive impact on the perceived value of green consumer behavior; 3. Green consumer at t i tudes towards green consumer behavior has posi t ive effect ; 4. Has a posi t ive impact on the perceived value of green consumer at t i tudes; 5.Perceived value and green consumer at t i tudes towards 3C green product knowledge and green consumer behavior part ial ly mediated. Final ly, based on the resul ts of this study provide a discussion of 3C products wi th consumers, indust ry and subsequent researchers to make speci fic suggest ions for reference.
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Chen, Ching Yu, and 陳靖宇. "Studying the relationship between consumers' environmental knowledge, their attitude and willingness to buy green products and their behavior towards green products purchasing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/86402023970023733146.
Full textAbstract:
碩士亞洲大學
經營管理學系碩士在職專班
103
In recent years, the world has attached great importance to the issues of global warming and serious ecological damage. With the rise of environmental awareness, how to enhance the willingness of consumers to buy green products has become an important issue. The main purpose of this study is to investigate how environmental knowledge of consumers and their attitudes affect their willingness to purchase green products. This study compiled the above variables of the relevant documents and made related research on general consumers who live in the Southwest region of Taiwan. By conducting paper and web questionnaires, 392 valid questionnaires are collected through SPSS statistical software, by ways of descriptive statistics, reliability analysis, validity analysis, factor analysis, and regression analysis. The results show: 1. Consumers purchasing environmental-friendly products are related to their green knowledge. 2. Consumer’s willingness to buy green products and their environmental knowledge have significant positive correlation. 3. Purchasing attitudes towards green products have a significant positive correlation between willingness and positive attitude. 4. Consumers environmental knowledge and purchasing behavior have a significant positive correlation. 5. The green product purchasing attitude and purchasing behavior have a significant positive correlation. Some relevant management implications are also discussed in this article.
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Mahlangu, Sfiso Goodman. "Relationship between awareness and willingness to purchase green products." 2014. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001536.
Full textAbstract:
M. Tech. MarketingEnvironmental research has been growing fast in recent years, especially since global warming is becoming a major challenge to the world. Other problems include: damage to the environment, shortage of natural resources, and continuous climate change. Today, a large number of consumers around the world indicate that they are concerned about the environment; and they consider the environment in their purchasing decision-making. Furthermore, these consumers indicate that they are willing to pay more green products. This study focuses on awareness and the willingness to purchase green products of respondents residing in the City of Tshwane. Furthermore, significant linear relationships between the respondents' awareness, their willingness to purchase, the influence of green advertising, eco-labels, and the social factors in relation to green products were determined. Lastly, differences between respondents' demographic characteristics and their awareness and willingness to purchase green products were statistically analysed.
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Chang, Hu-Na, and 張瑚娜. "Comparative Study of Purchasing Green Products among Different Cultures." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/00455344730086958962.
Full textAbstract:
碩士淡江大學
國際企業學系碩士班
100
Owing to the global energy shortage and the growing environmental pollution nowadays, the ecological consciousness and the concept of green consumption around the world are rising. People who have received more environmental knowledge have put it into their daily consuming action. Encouraged by the principle of supply and demand, more enterprises and manufacturers have joined this organic, as well as environmentally friendly market. They can not only benefit from it but improve or even reverse the corporate image. However, how to develop an efficient marketing strategy is the key to win the market in the context of globalization. Therefore, this research aims to investigate consuming behaviors on green cleaning products among populations from diverse cultural backgrounds. In this study, the American, European and Taiwanese consumers who had purchased green cleaning products or personal hygiene products are the main participants. The research applied SPSS and LISREL to assess if the three dimensions in the theory of planned behavior could affect consuming behaviors, and compare the differences among cultures. There are four findings from this research： (1) Attitude and perceived behavioral control have an impact on Taiwanese, European and American consumers. (2) European and American consumers are not strongly affected by the subjective norm than Taiwanese. (3) European and American consumers have a higher proportion of buying green cleaning products than Taiwanese consumers, but the proportion is insignificant. (4) Among those test items, results show that all of the Taiwanese, European and American participants have the highest acceptance toward the Internet information and lowest acceptance toward home shopping channel.
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Lee, Chung-chung, and 李忠聰. "A Study on the Criterion for Green Products Development." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/40964140770212232591.
Full textAbstract:
碩士世新大學
資訊管理學研究所(含碩專班)
99
Since the industrial revolution, new technology was invented which further increase human’s needs and desires. This phenomenon resulting in over-development of the earth's resources and environmental pollution. In the recent decades because of global warming caused by abnormal climate change, number of natural disasters slowly beginning to affect the earth. Due to these dramatic climate change, human began to recognize the importance of environmental protection. Countries around the world begin to reduce waste and further develop relevant laws and regulations to protect the environment. Hence, goods produce today whether it is automotive, appliances, computers and other goods have begun to emphasize the design of green technology. These designing changes are more than just compliance agreement between government and corporation; it is also corporate gesture on how to deal with this heated issue. This research is a case study exploring how network equipment Brand Company changes their design in compliance with the new changes. To be consistent with regulations and has high performance green products.
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Yang, Seng-ta, and 楊昇達. "Investigation of Cognition and Attitude on Green Design Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/62417207643916817947.
Full textAbstract:
碩士立德大學
資源環境研究所
97
Under the global environment change and globalization effect in recent years, the international society took seriously more and more to the environmental protection issues and the environmental consciousness. The green product’s development already became the very important work. The 3R, that is, reducing, recycling and reuse, concept is adopted to the manufacturing process of green product. It is expected to reach the goal of packing reducing, hazardous material decreasing, energy consumption measuring, material recycling and life period extending and may cause the environment no longer to receive a more serious destruction. The main purpose of this research is to catch on to the public cognition and purchase aspiration on green design products in current stage. There are different kinds of department, age group and educational background for sample design of questionnaire. The personals of department contain the government worker, industry and commerce personage, teacher and student. The age groups contain under 20 years old, 20 to 29 years old, 40 to 49 years old and above 60. The educational backgrounds contain doctor, master, college/university and high school. The attitude cognition and purchase aspiration on green design products of these targets are investigated and analyzed. The investigation method adopts questiommaire investigation, the content includes: (1) the interviewer’s background; (2) the basic knowledge of green design; (3) the attitude cognition of green design; (4) purchase aspiration of green design. Based on the statistical analysis method, the results show that (1) the proportions are 82.7%, 65.5% and 70.9% for student, 20 to 29 years old and college/university and they are highest on the hearing of green design; (2) regarding the groups of under 20 years old and 40 to 49 years old, the cognition of “the essential condition to promote the freen consumption consciouness ” is less than the cognition of “the environment protection” and the others believe it is an essential condition to improve green consumption consciousness; (3) all interviewers believe the public are still insufficient in receiving the information of green design and environment protection.
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Chen, Feng-Mei, and 陳鳳美. "The Study of Purchase Intentions on Green Innovative Products." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/91463701837901396801.
Full textAbstract:
碩士國立高雄應用科技大學
國際企業系
97
Product innovating is the essential key for Enterpprises to keeping their predominance in the market. While the ideological trend of green consumption has been the mainstream in the 21st centry, enterprises must do product- innovation combining with green factor to take a sustainable development in the mainstream. Green Consumption and Innovation Adoption have been important topics of the academic research. Reviewing the previous related studies, we found most of them were forcused on a single theory, either Green Consumption or Innovation Adoption. Thus it inspires this study to combine the two issues together for a further study on the purchase intentions of green innovative products. From consumers’ point of view, this study establishes a model of “consumer’s environmental attitude” and “consumer’s innovativeness” toward the “purchase intentions on green innovative products” with adding “product catagory” as a moderator between “consummer’s environmental attitude” and “purchase intentions” as well as “consummer’s innovativeness” and “purchase intentions” This study adopts the questionnaire survey method on the consumers aged 20~65 toward the two green innovative products -- LED Fluorescent Lighting and Hybrid Gasoline-Electric Car （Toyota Prius III）, which are about to be in Taiwan market. 574 effective samples are obtained. The result reveals that both “consumer’s environmental attitude ” and “consumer’s innovativeness” positively influence “consummer’s purchase intentions” on green innovative products. Moreover, “consummer’s innovativeness” is better than “consumer’s environmental attitude” on the explaining and predicting effectiveness of “consumer’s purchase intentions” while the moderating effect of “product catagory” is proven to exist between “consummer’s environmental attitude” and “purchase intentions” as well as between “consumer’s innovativeness” and “purchase intentions”
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YENLUN, LO, and 羅燕倫. "The Research of Consumers To Buy Green Products Factors." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/58714563941018609401.
Full textAbstract:
碩士育達科技大學
資訊管理所
102
While rapid economic development is destroying the planet, people have begun to think about what the environment means to them; environmental awareness is rising. Therefore, how manufacturers increase people’s attraction to eco-friendly products has become a vital issue. This research focuses on consumer’s attitudes towards environmental issues, corporations’ green marketing, and whether the extent of understanding green products influences their purchasing. Thus, from these factors we are able to realize what makes consumers buy green products. We made use of both literature review, professional interviews, and first-hand research through giving questionnaires to school staff and online shoppers. Furthermore, we realized which crucial factors cause people to decide to buy green products on the basis of the AHP weighting method. The result of analysis shows that people’s environmental awareness makes obvious impacts on their tendency to buy such products. Consumers purchase eco-friendly electronic products to save energy and water resources, and also to fulfill a sense of social duty, due to their concern about environmental issues. Green marketing only increases their interest more, and the official certificates of energy efficiency further boosts consumer confidence on products.