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Journal articles on the topic 'Green consumption behaviour'
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1
Wang, Xinping. "The Effect of Green Values on Green Consumption Behaviour." International Journal of Education and Information Technologies 17 (March 21, 2023): 32–37. http://dx.doi.org/10.46300/9109.2023.17.4.
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Taking Zhengzhou residents as the research object through the structural equation model test and intermediary utility test, it can be seen that green values significantly affect customers’ green consumption behavior; Green values have a significant active effect on public lifestyle, which plays a regulatory role in green values and green consumption behavior. The relevant conclusions are as follows: Firstly, the public’s green consumption behavior is affected not only by their green values, but also by lifestyle, and the impact effect of lifestyle is higher than that of green values. Secondly, public green values can directly affect their lifestyle, which means that green values play a vital role in the change of public lifestyle. Thirdly, green values not only have a direct impact on the public’s green consumption behavior, but also have an impact on the public’s lifestyle which will indirectly affect their green consumption behavior. On the basis of the mentioned analysis, this paper proposes relevant countermeasures to promote the public’s green consumption behavior.
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Nguyen, Thi Minh Hoa, and Tuan Anh Ha. "Factors affecting green consumption behaviour: Empirical evidence from consumers in Tra Vinh province." Ministry of Science and Technology, Vietnam 65, no. 4 (April 25, 2023): 52–58. http://dx.doi.org/10.31276/vjst.65(4).52-58.
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The article aims to determine the factors affecting the green consumption behaviour of consumers in Tra Vinh province based on the basic research theoretical framework (Theory of planned behaviour by Ajzen - TPB). Data was collected through direct interview with 300 consumers in Tra Vinh province. The results show that the intention to buy green products has a positive impact on consumers’ buying behavior toward green products. Two factors including attitude towards green purchasing and perceived behavioural control positively impact green purchasing behaviour, and these effects act as full mediators through green product purchase intention. The article proposes some recommendations to promote the green consumption behaviour of people in Tra Vinh province in particular and Vietnam in general.
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Jalali, Sanaz Saghati, and Haliyana Binti Khalid. "The Influence of Instagram Influencers’ Activity on Green Consumption Behavior." Business Management and Strategy 12, no. 1 (February 1, 2021): 78. http://dx.doi.org/10.5296/bms.v12i1.18265.
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Nowadays, environmental problems are rising due to the individuals’ consumption behaviour, which necessitates serious attention. Consumers gradually become aware of the effect of their consumption behaviour on the environment and make a difference. Social media, particularly Instagram, play a major role in increasing awareness and promoting environmentally friendly behaviour. Hence, it is crucial to investigate the impact of Instagram on green consumption intention, which is the best predictor of behaviour. By reviewing the existing literature, the current study develops a conceptual model regarding the effect of Instagram influencers’ green activity on followers’ intention. As the model proposes, green attitude and green consumption intention are shaped among followers by the Instagram influencers’ green concern, green photo content, and green word of mouth (WOM). Additionally, it is proposed that the perceived credibility of followers moderated the link between green WOM and green consumption intention. The study contributes to the body of knowledge by developing a new model that helps identify green consumption intention determinants.
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Emekci, Simge. "Green consumption behaviours of consumers within the scope of TPB." Journal of Consumer Marketing 36, no. 3 (May 13, 2019): 410–17. http://dx.doi.org/10.1108/jcm-05-2018-2694.
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Purpose The purpose of this study is to explain the factors that affect the green buying behaviours and the relations between these factors. For this purpose, three main factors were added to the Ajzen’s theory of planned behaviour (TPB) to develop a more comprehensive model, namely, environmental concern, environmental knowledge and perceived consumer effectiveness (PCE). It is believed that these variables could help understanding the green buying behaviour and extending the TPB model. Design/methodology/approach In this study, quantitative research has been made to test the relations in the proposed model. The target population in this research is individuals living in Turkey, both sexes of age over 18 years. The data were collected through an online survey between May and August of 2017. The data were statistically analysed with structural equation modelling and interpreted using the statistical software AMOS version 20.0. Findings The findings show that PCE is the variable that has the highest influence on the attitudes towards behaviour, intentions and green buying behaviour in the proposed model. It is possible to say that the PCE variable added to the model is an important variable that improved and strengthened the measurement model. Variables added to the model are compatible with Ajzen’s original model. Research limitations/implications The obtained data may not be generalised throughout Turkey. However, it is believed that the data obtained can give a general idea for green buying behaviour of individuals in Turkey. Practical implications The obtained data provide a contribution to the marketing communication experts and the literature. Research findings contribute to explaining green consumption behaviours in developing countries. Originality/value In this research, the gap between consumers’ attitudes and their behaviours has been researched. Understanding the reason for this gap is essential to increase green consumption in developing countries. The number of studies in this field in Turkey is not very much. For this reason, this study is thought to contribute to the field.
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Phuong, Tran Thi Anh, and Nguyen Mai Nhu Cam. "Green Consumption Behavior and Norms of Adults: A Case from the Mekong River Delta, Vietnam." Archives of Business Research 10, no. 11 (December 2, 2022): 209–21. http://dx.doi.org/10.14738/abr.1011.13472.
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This research aims at analysing green consumption behaviour of young consumers from Mekong River Delta, Vietnam by applying the extended theory of planned behaviour (TPB). Data was collected from 342 students in Mekong Delta (MKD) via online platforms. The regression results indicated that four factors affecting students' green consumer behaviour were Attitude to green consumption, Subjective norms, Environmental awareness, and Perceived behavioural control. Attitude to green consumption was the most impactful factor, whereas Availability of green products did not significantly affect green consumption behaviour. Based on the findings, some managerial implications would be proposed to raise consumers' awareness of using more environmental-friendly products.
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Beatson, Amanda, Udo Gottlieb, and Katrina Pleming. "Green consumption practices for sustainability: an exploration through social practice theory." Journal of Social Marketing 10, no. 2 (April 18, 2020): 197–213. http://dx.doi.org/10.1108/jsocm-07-2019-0102.
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Purpose By applying social practice theory to green consumption, this paper extends our understanding of consumer insight on green consumption processes beyond linear decision-making. The purpose of this paper is to provide knowledge about how best to mitigate perceived barriers to green consumption processes including the purchase and disposal of household products and to contribute to current discourse about widening social marketing research beyond a predominant focus on individuals’ behaviours. Design/methodology/approach Thematic content analysis exploring the lived experiences of participants’ green consumption was undertaken by conducting 20 in-depth interviews of Australian consumers. These interviews were analysed through a social practice lens. Findings The research identified six emergent social practice themes of green consumption. By using social practice theory, a different paradigm of social research than the linear models of behaviour is used. This unconventional investigation into the green consumption process, including the purchase and disposal of household products, extends literature past the attitude–behaviour gap and highlights the importance of aligning green consumption processes with social practice. Originality/value By integrating social practice theory into the marketing discipline, this paper explores consumption as part of sustainable marketing and provides suggestions about how best to mitigate perceived barriers to green consumption processes. These insights have relevance to micro-, meso- and macro-levels of social marketing, and can help alter consumption practices making them more sustainable.
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Chekima, Brahim, Mohamed Bouteraa, Rudy Ansar, Suddin Lada, Lim Ming Fook, Elhachemi Tamma, Azaze-Azizi Abdul Adis, and Khadidja Chekima. "Determinants of Organic Food Consumption in Narrowing the Green Gap." Sustainability 15, no. 11 (May 25, 2023): 8554. http://dx.doi.org/10.3390/su15118554.
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Understanding and recognising environmentally-friendly behaviour are vital in achieving the Sustainability Development Goals and driving the economy for countries and producers of environmentally-friendly goods. Nevertheless, various stakeholders have expressed concern about the existing green gap, which greatly hinders their marketing efforts. This situation persists as mainstream research investigates people’s purchasing intentions, under the notion that the intention to perform a specific behaviour would generally predict the actual behaviour. The key argument of this study is that examining the actual consumption behaviour of organic foods is the ideal approach towards investigating purchase intention drivers as a proxy for consumption. In response to the green gap, the theory of planned behaviour is expanded by including the dimension of temporal orientation, i.e., a future orientation that has an influential but unrecognised effect on many human behaviours. In contrast to the prevalent operationalisation of attitude, the term is defined as a product-specific attitude which is markedly dissimilar to the environmental attitude in its orientations. The Partial Least Squares Structural Equation Modeling technique was used to analyse the research model. The findings indicate that while product-specific attitudes and perceived availability positively affect organic food consumption, subjective norms do not. Additionally, the data implies that product-specific attitudes are stronger when future orientation is high.
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Islam, Tajamul, and Uma Chandrasekaran. "Effect of religiosity on ecologically conscious consumption behaviour." Journal of Islamic Marketing 7, no. 4 (November 14, 2016): 495–507. http://dx.doi.org/10.1108/jima-01-2015-0006.
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Purpose This study aims to explore whether religiosity influences ecologically conscious consumption behaviour (ECCB) among Muslim consumers in India. Design/methodology/approach A structured questionnaire was developed and administered to a sample of 191 young male Muslim respondents. One-way analysis of variance (ANOVA) and post hoc tests were used to test the proposed hypotheses. Findings The results indicated a significant positive correlation between religiosity and ECCB. Pro-religious and intrinsically religious consumers reported higher importance to ECCB than non-religious and extrinsically religious consumers. It is, therefore, concluded that religiosity plays an important role in determining ECCB among Muslim consumers in India. Research limitations/implications The study sample comprised Indian university students as respondents, whose consumption behaviours may be constrained by limited independent income. Further, only male students have been included because of methodological considerations. Practical implications This study suggests that green marketers can use religiosity as a possible segmentation variable to effectively position their products. Religious messages or symbols can be invoked in advertising and other communication campaigns by marketers to gain acceptance for green products and consumption behaviours among consumers. Originality/value Few studies have examined the role of religiosity and its impact on consumer behaviour. The present study sought to address this gap in literature and offers preliminary insights about how marketers can effectively use religious symbols for marketing green products to consumers. The study is an initial attempt to provide elementary understanding about the consumption behaviour of Indian Muslims who have been insufficiently investigated by marketing and consumer researchers.
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Ao, Thu Hoai, Thi Bich Hien Nguyen, Minh Quoc Le, Dinh Tu Tieu, and Hoang Lien Son Thach. "Factors affecting the green consumption behaviour of generation Z in Vietnam." Ministry of Science and Technology, Vietnam 63, no. 10 (October 25, 2021): 19–23. http://dx.doi.org/10.31276/vjst.63(10).19-23.
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The research aims to discover the factors that influence the green consumption behaviour of generation Z consumers. Qualitative and quantitative methods were used with a survey size of 338 samples of generation Z in Hanoi, Danang, and Ho Chi Minh cities. The results exhibited five factors affecting green consumption behaviour, including environmental awareness, green product characteristics, green product prices, product availability, and social influences. Governance implications are suggested for managers to have appropriate policies and business strategies that promote the green consumption behaviour of generation Z consumers.
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Salini, K., and Bino Thomas. "Sustainable Consumption: The Role of Eco Labels on Consumers’ Buying Decision." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (July 27, 2017): 8. http://dx.doi.org/10.21013/jmss.v8.n1.p2.
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This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the creation of a new group of consumers as the green consumers Green production and consumption is a necessity of this century because of dreadful environmental degradation and changing consumer behaviour. Consumer behaviour is a dynamic factor in order to cope up with; new strategies and ideas are developed from the part of manufactures to sustain in the highly competitive market.
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Bonera, Michelle, Anna Paola Codini, and Giulia Miniero. "The great Millennials’ trouble: leading or confused green generation? An Italian insight." Italian Journal of Marketing 2020, no. 4 (November 17, 2020): 289–308. http://dx.doi.org/10.1007/s43039-020-00015-4.
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AbstractThe paper purpose is to investigate the green consumption behaviour of the Millennials generation. The paper aims to understand if all Italian Millennials are similar in terms of green consumption and if there are differences in adopting and consuming green products. As Millennials are considered the driving generation of the sustainable movement, thanks to their lifestyle and behaviours, our study tries to comprehend whether these consumers can be considered the leading “Green Generation”. We performed a cluster analysis, using the non-hierarchical method by applying the k-medium algorithm, segmenting Millennials. The segmentation was performed according to the reasons underlying and against green consumption. Then, green values and green consumer behaviour of the segments were analyzed. The results of our research reveal the existence of different clusters of Millennial consumers in terms of green attitude. Some confusion about green issues in the Millennials generation emerges, contrasting with the literature. Our results do not necessarily imply a negative attitude towards green values by Millennials, but different green attitudes among the clusters.
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Maurer, Michaela, Pavlos Koulouris, and Franz X. Bogner. "Green Awareness in Action—How Energy Conservation Action Forces on Environmental Knowledge, Values and Behaviour in Adolescents’ School Life." Sustainability 12, no. 3 (January 28, 2020): 955. http://dx.doi.org/10.3390/su12030955.
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Affordable, reliable, sustainable and modern energy consumption is a crucial goal of the Agenda 2030. To raise each citizen’s awareness for more effective energy consumptions, proper education is necessary. The classroom project GAIA (Green Awareness in Action) was designed to change energy consumption patterns to pursue green behaviour. The class-wise aim was to improve schools’ CO2-balance and to promote environmentally sustainable behaviour without impacting school life quality. Our target group were sixth graders (N = 132, M = 11.03, SD ± 0.23, 53.4% = girls) of one Greek school. To monitor the project’s effect, a pre- and post-test design was applied to measure environmental literacy regarding environmental knowledge, attitudes/values and behaviour. A regression analysis revealed that students with poor previous knowledge reached higher learning effects compared to those with good previous knowledge. Related to the environmental knowledge types, an ANCOVA analysis revealed a knowledge gain in action-related and effectiveness knowledge. The overall learning effect correlates positively with pro-environmental preference (high scores in preservation, low scores in utilisation) and negatively with weak pro-environmental preferences. Anthropocentric (utilitarian) preferences primarily focussing on nature exploitation have considerably decreased. The project illustrates how far individual behaviour can be targeted in green educational initiatives.
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Gravelines, Žaneta, Jūratė Banytė, Aistė Dovalienė, and Agnė Gadeikienė. "The Role of Green Self-Identity and Self-Congruity in Sustainable Food Consumption Behaviour." Organizations and Markets in Emerging Economies 13, no. 2 (December 22, 2022): 336–56. http://dx.doi.org/10.15388/omee.2022.13.83.
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The aim of this paper is to explore the role of green self-identity and self-congruity with green food products in predicting consumers’ sustainable food consumption behaviour. Previous research suggests that there is a relationship between individuals’ self-identity and the consumption of products. However, when it comes to the realm of sustainable food consumption, those relations are not unambiguous. This study employs a survey with a sample of 837 respondents in Lithuania. The findings confirm that green self-identity and self-congruity with green food products positively influence subsequent sustainable food consumption behaviour both directly and indirectly. The implications of this study can be used to better understand green consumer behaviour and provide useful information to marketers and policymakers by suggesting that the promotion of sustainable food consumption behaviour should highlight not only functional but symbolic benefits as well.
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Vilkaite-Vaitone, Neringa, and Vilma Tamuliene. "Unveiling the Untapped Potential of Green Consumption in Tourism." Sustainability 16, no. 1 (December 26, 2023): 230. http://dx.doi.org/10.3390/su16010230.
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This paper aims to systematically review the existing literature to better understand multiple, complex facets of green consumption behaviour in the tourism sector and identify areas for future research. This review followed the PRISMA approach and analysed 92 studies published between 2009 and 2023 in high-impact journals. The present systematic review of scholarly studies on green consumption behaviour in tourism contributes to the existing literature, providing up-to-date research findings. Research has shown that studies on green consumption behaviour have predominantly centred on the accommodation industry. The Theory of Planned Behaviour has been widely utilised as a theoretical framework for such research. However, previous findings lack generalisability, and cross-cultural comparisons are insufficient. As a result, it is imperative to conduct additional research to create frameworks and models that can assist marketers in diverse cultural contexts. Additionally, expanding the scope of inquiry into green consumption behaviour within the tourism sector is crucial.
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Palmieri, Nadia, Flavio Boccia, and Daniela Covino. "Digital and Green Behaviour: An Exploratory Study on Italian Consumers." Sustainability 16, no. 8 (April 20, 2024): 3459. http://dx.doi.org/10.3390/su16083459.
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This paper aimed to understand consumer behaviour based on different constructs of buying behaviour antecedents, which included attitudes towards social aspects, green values, the value placed on digital channels, and green advertisements. Through an online survey of 650 respondents, we investigated the characteristics that affect consumer behaviour in Italy. A structural equation modelling (SEM) method was then used to explore the effects of the identified constructs on people’s buying behaviour, as well as evaluate their relative importance. On the one hand, the findings showed that among the identified constructs, attitudes towards social aspects have a direct effect on eco-friendly consumption, while green values positively impact both buying behaviour and openness to green publicity. On the other hand, green publicity only shows a weak impact on buying behaviours, while peoples’ attitudes towards digital channels have a positive effect on both eco-friendly consumption and on buying behaviour. In other words, the results suggest that people’s digital propensity, paired with environmental sensibility, may affect the online purchase of sustainable food. In light of the above, these results should be important for makers and experts dealing with green products, particularly sellers. In fact, sellers and marketers should consider our results as insights into their segmentation, targeting, and positioning strategies in markets.
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Caniëls, Marjolein C. J., Wim Lambrechts, Johannes (Joost) Platje, Anna Motylska-Kuźma, and Bartosz Fortuński. "50 Shades of Green: Insights into Personal Values and Worldviews as Drivers of Green Purchasing Intention, Behaviour, and Experience." Sustainability 13, no. 8 (April 8, 2021): 4140. http://dx.doi.org/10.3390/su13084140.
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Despite the booming interest in determinants of green (i.e., sustainable) consumption, the psychological factors that influence pro-environmental consumption patterns are not yet fully understood. To answer this call, we developed and analysed a model that offers an integrative approach to sustainable consumption patterns by addressing the full palette of consumers’ personal value orientations. Specifically, we linked consumers’ egoistic, altruistic, and biospheric values at the personal level to pro-environmental purchasing intentions, behaviours, and experiences. Furthermore, we examined whether implicit beliefs about the balance between humanity and nature (i.e., worldviews) moderate these relationships. To support the theoretical propositions in our model, we drew on the key premises of the theory of planned behaviour. Data from 291 Polish respondents were analysed by using multiple linear regression analysis, and the moderating effect of worldviews was investigated with simple slope analysis. While controlling for cultural values, the findings show that personal values, specifically biospheric values, predict sustainable consumer patterns and that consumers’ worldview moderates this relationship. Our study offers a novel holistic approach to analyse sustainable consumption patterns, which will assist environmental management scholars and practitioners who seek to understand and stimulate pro-environmental consumer behaviour. Our findings may help practitioners to develop strategies to influence consumer intentions and behaviours concerning green products.
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Arora, Chetali. "Determinants of Green Consumption Behaviour: Empirical Evidence from India." Applied Ecology and Environmental Sciences 10, no. 7 (July 18, 2022): 472–87. http://dx.doi.org/10.12691/aees-10-7-6.
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Ghani, Noor Aswani Mohd, Farrah Dina Yusop, and Yusniza Kamarulzaman. "Dataset on the green consumption behaviour amongst Malaysian consumers." Data in Brief 32 (October 2020): 106302. http://dx.doi.org/10.1016/j.dib.2020.106302.
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Traoré, Leïla, Bienvenue Belinga, and Guillaume Lescuyer. "A Systematic Review of the Scope and Patterns of Green Consumption in Sub-Saharan Africa." Sustainability 15, no. 8 (April 7, 2023): 6343. http://dx.doi.org/10.3390/su15086343.
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Despite the importance of “green consumption”, it has received little attention in sub-Saharan Africa. To address this gap, a systematic review of the scientific literature was conducted on the patterns of green consumption in this region using three parameters: green consumption, behaviour, and location. Forty-eight articles and publications were identified between 2010 and 2021 on Scopus, Web of Science, Google Scholar and grey literature. Scientific literature on green consumption in sub-Saharan Africa has expanded over the last five years, but it focuses primarily on emerging countries (Republic of South Africa and Nigeria) and the upper social classes. Most articles used the theory of planned behaviour as a theoretical framework. Green consumption of food and agricultural products are the most studied, with 14 articles. Energy, cosmetics, tourism, and textiles are each the subject of three specific publications. The emergence of middle-class consumers in sub-Saharan Africa is likely to contribute to the expansion of green consumption for a broad spectrum of goods and services.
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Ferraz, Leonardo, Liége Mariel Petroni, and Emerson Gomes dos Santos. "How urban green areas influence different dimensions of sustainable behaviour." Revista de Administração da UFSM 16, no. 1 (March 29, 2023): e6. http://dx.doi.org/10.5902/1983465969508.
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Purpose: The alternative of sustainable consumption is proposed to change the excessive demand and production that aggravate environmental problems. However, translating ecosystems concerns into sustainable attitudes is a well-known challenge. This study analyzes the hypothesis of a positive correlation between how often people visit urban green areas and their perception of sustainable consumption Design/methodology/approach: Based on the nonparametric item response theory (NIRT) and logistic regression models. Findings: The hypothesis was partially confirmed. Implications: The importance of urban green areas and their potential to encourage sustainable consumption reinforces the need for governments to develop environmental education programs that include incentives to visit public parks and emphasize the reduction of environmental degradation. Originality/value: This research contributes (i) to present the importance of urban green areas to change the individuals’ behavior toward sustainable consumption and (ii) to test how urban green areas influence different dimensions of sustainable behavior.
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Goh, Mei Ling, Seng Huat Tan, Sook Fern Yeo, and Pui Yen Tan. "THE IMPACT OF CONSUMPTION VALUES ON HOUSEHOLD’S BUYING BEHAVIOUR TOWARDS GREEN GROCERY PRODUCTS." Journal of Tourism, Hospitality and Environment Management 5, no. 21 (December 1, 2020): 01–12. http://dx.doi.org/10.35631/jthem.521001.
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This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products. Five variables from the theory, namely functional value, emotional value, social value, epistemic value, and conditional value were included in the research model to explain household buying behaviour towards green grocery products. A total of 200 households were recruited using a convenience sampling approach. Data were collected with a set of self-administered questionnaires. The variables were validated and tested using Structural Equation modelling (PLS-SEM). The findings have shown that both conditional value and functional value positively influence household’s buying behaviour towards greengrocery products with the exception of emotional value, social value, and epistemic value. This study has thus indicated that elements such as quality, price, and promotion of the green grocery products are important in the marketing strategies planning in attracting more consumers. This study has also provided an insight into the household’s buying behaviour towards green grocery products in Malaysian context.
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Ogiemwonyi, Osarodion, and Amran Bin Harun. "Consumption of Green Product as a Means of Expressing Green Behaviour in an Emerging Economy: With the Case Study of Malaysia." Environment and Urbanization ASIA 11, no. 2 (August 23, 2020): 297–312. http://dx.doi.org/10.1177/0975425320938538.
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This article examines ‘green products’ as a means of expressing ‘green behaviour’ in an emerging economy. The empirical evidence focused on green awareness, behaviour and green culture as a contributing factor. A self-administered questionnaire was run to collect data from consumers ( n = 280) approximately 93 per cent of urbanite in Kuala Lumpur, Malaysia. SmartPLS3.0 was used to analyse the measurement and structural model assessment. Findings suggest that attitude and the green culture had a higher influence on green behaviour. However, the evaluation of green behaviour is not dependent on economic development. Perceived behavioural control (PBC) was found to be insignificant among Malaysian citizens. In particular, awareness interaction between behaviour and culture were insignificant, not sufficient to predict behaviour. The study suggested it is important to educate Malaysian citizens from grassroots about the significance of environmental education and put forward actions to improve green behaviour status and promote green marketing.
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Anjali Bansal and Shalini Agarwal. "Green Consumption: Awareness and Purchase Decisions." Management Journal for Advanced Research 2, no. 3 (June 30, 2022): 10–17. http://dx.doi.org/10.54741/mjar.2.3.3.
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Economic growth unambiguously leads to environmental degradation. Several environmental problems such as greenhouse warming, soil degradation, loss of biodiversity, deforestation, air and water pollution etc. are becoming a matter of increasing concern day by day. As per the estimates of the International Panel on Climate Change, the average world temperature may rise by three degrees Celsius by the end of the next century under their “business-as-usual” scenario. Green consumerism has become the need of the day as one of the solutions to the abatement of the environmental problems. Based on the statistical analysis of primary data this paper provides insights into the consumers' behaviour towards the consumption of green products; describing the factors contributing to the green purchasing decisions of consumers, awareness towards the impacts of purchases, the opportunity cost of being a green consumer etc.
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Harikumar, Dr P. N., and K. S. Chandrasekar. "Factors Affecting the Green Purchasing Behaviour of the Customers of Two-wheelers and Three-wheelers in Kerala." Restaurant Business 118, no. 7 (July 13, 2019): 128–37. http://dx.doi.org/10.26643/rb.v118i7.7674.
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Green purchasing behaviour or Environment-friendly buying behaviour is the consumption or use of products that are benevolent or beneficial to the environment, sensitive or responsive to ecological concerns. The environmental consciousness, willingness to pay higher price, perceived environmental performance of a product, and company's perceived environmental performance were identified as the factors that will decide the green purchase decision from the available literature and validity through pilot study. This was subjected to two and three wheeler customers in Kerala and the study showed that there are relevant factors which influence the green purchasing behavior.
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Chelvarayan, Anushia, S. Thayalan Sandrasegaran, and Yeo Sook Fern. "Green Purchase Behaviour among Students in Higher Learning Institutions." GATR Global Journal of Business Social Sciences Review 9, no. 4 (December 30, 2021): 242–52. http://dx.doi.org/10.35609/gjbssr.2021.9.4(1).
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Objective - In recent years, rapid economic growth coupled with overconsumption of products and services contributed to environmental degradation, prompting escalated consumptionrelated environmental concerns. As such, this study aims to explore the factors influencing green purchase behaviour among students in higher learning institutions in Malaysia – a setting where the market is experiencing expansion and changes in consumption patterns. Methodology/Technique - Specifically, this study employs the Theory of Planned Behaviour by integrating relevant variables such as environmental attitude, subjective norm, perceived behavioural control, environmental knowledge and willingness to pay a premium into the model to investigate their effects on green purchase behaviour. This study specifically looks into the green purchasing behaviour among University students in Malaysia. Finding - The research used multiple linear regression analysis to evaluate the online questionnaire gathered from various university students in Malaysia. Overall, the findings indicate that subjective norm and perceived behavioural control have significant relationships with green purchase behaviour, while environmental attitude, willingness to pay a premium and environmental knowledge have insignificant relationships with green purchase behaviour. Novelty - This study concludes with implications for marketers, as well as limitations and suggestions for future research in green consumption. Type of Paper - Empirical Keywords: Green Purchase Behaviour, Green Marketing, Green Products and Services, Students
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Sriayudha, Yayuk, Ade Octavia, Johannes Simatupang, and Tona Aurora Lubis. "Empowering housewives through green marketing: Fostering eco-friendly household products for sustainable consumption." Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 11, no. 6 (February 29, 2024): 475–92. http://dx.doi.org/10.22437/ppd.v11i6.28614.
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The escalating concern over the green gap phenomenon, which underscores a discord between consumers' environmental concerns and purchasing behaviours, has accentuated the importance of exploring eco-friendly consumption patterns. This study delves into the multifaceted factors influencing the purchasing behaviour of eco-friendly household products, focusing on the dynamic interplay among consumer knowledge, values, subjective norms, and perceived behavioural control. Specifically, it aims to elucidate how these variables collectively inform housewives' attitudes towards eco-friendly products and purchasing behaviours. The research gathered data from 300 respondents across Jambi City and Sungai Penuh City within Jambi Province, employing principal component analysis and structural equation modelling to scrutinize the hypothesized relationships between the constructs. The findings underscore consumer values, subjective norms, and perceived behavioural control significantly and positively influence consumer attitudes towards eco-friendly household products. Moreover, a pronounced positive correlation between consumer attitudes and eco-friendly purchasing behaviour was identified, whereas the impact of consumer knowledge on consumer attitudes emerged as negligible. This research enriches the theoretical discourse on eco-friendly purchasing behaviour, particularly concerning household products. It offers critical insights for marketers, policymakers, and environmental advocates aiming to foster sustainable consumption practices by pinpointing the pivotal factors that shape consumer attitudes and behaviours. Additionally, the study lays a robust groundwork for subsequent research endeavours to bridge the green gap and advance environmental sustainability through enlightened consumer decisions.
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van Tonder, Estelle, Sam Fullerton, and Leon T. de Beer. "Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model." Journal of Consumer Marketing 37, no. 6 (June 25, 2020): 639–50. http://dx.doi.org/10.1108/jcm-06-2019-3268.
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Purpose This study aims to provide novel insight into cognitive and emotional factors contributing to green customer citizenship behaviours, as mediated by green attitudes in general and moderated by culture. Design/methodology/approach The investigation was guided by the “value attitude behaviour hierarchy” and green customer emotions, which served as a framework for understanding the mediating effect of attitude on the relationships between cognitive and emotional factors (green consumption values and emotional affinity towards nature) and customer citizenship advocacy and feedback behaviours. Data was obtained from respondents in the USA and South Korea. Multi-group confirmatory factor analysis, structural equation modelling, bootstrapping and Wald tests were performed to conclude on the model and verify the moderating effect of culture on the indirect effects established. Findings In both countries, green consumption values and emotional affinity towards nature positively influence green attitudes and stimulate feedback behaviour. Green attitudes only predict advocacy in the USA. Culture moderates the majority of the indirect effects examined. Research limitations/implications The model presents a novel approach to stimulate green advocacy and feedback behaviours and may aid firms in closing the “green gap” and co-create value with customers. Firms could profit from customers advocating the benefits of green purchasing to other customers and providing feedback on interventions required that will convince reluctant customers to make a purchase. Originality/value This study offers a multicultural perspective on the connection between a novel set of cognitive and emotional factors and green customer citizenship advocacy and feedback behaviours that may directly and indirectly influence green purchasing, value co-creation and closing of the “green gap”.
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Zheng, Manhua, Decong Tang, and Anxin Xu. "Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption." Foods 12, no. 1 (December 28, 2022): 152. http://dx.doi.org/10.3390/foods12010152.
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The market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is among the top three beverages consumed worldwide. The study attempts to propose a model of the relationship between green food (tea) customers’ product knowledge, perceived product quality, trust, purchase intention, and purchase behaviour. In addition, we will provide an analysis of the role played by age, education, income, gender, etc. The study included 700 questionnaires on green food (tea) consumers that were collected through the Credemo questionnaire platform, and data analysis was carried out using the SmartPLS software to assess the model of product knowledge on green food (tea) consumption behaviour. The findings demonstrate that, concerning differences in age, education, income, and gender; product knowledge—including attribute knowledge and green knowledge—has a positive impact on perceived product quality and trust; perceived product quality has a positive impact on trust; perceived product quality and trust have a positive impact on purchase intention; and purchase intention has a positive impact on purchase behavior.
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Muhamed Anuar, Marhana, Jumadil Saputra, Khatijah Omar, Azizul Yadi Yaakop, and Zafar Uddin Ahmed. "DRIVERS OF GREEN CONSUMPTION BEHAVIOUR AND THEIR IMPLICATIONS FOR MANAGEMENT." Polish Journal of Management Studies 21, no. 1 (June 2020): 71–86. http://dx.doi.org/10.17512/pjms.2020.21.1.06.
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Li, Jiajia, Jian Zhang, Dayong Zhang, and Qiang Ji. "Does gender inequality affect household green consumption behaviour in China?" Energy Policy 135 (December 2019): 111071. http://dx.doi.org/10.1016/j.enpol.2019.111071.
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Bedard, Stephanie Anne Nicole, and Carri Reisdorf Tolmie. "Millennials' green consumption behaviour: Exploring the role of social media." Corporate Social Responsibility and Environmental Management 25, no. 6 (August 6, 2018): 1388–96. http://dx.doi.org/10.1002/csr.1654.
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Krstić, Jelena, Milica Kostić-Stanković, and Jelena Cvijović. "Green advertising and its impact on environmentally friendly consumption choices: A review." Industrija 49, no. 1 (2021): 93–110. http://dx.doi.org/10.5937/industrija49-31692.
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Research on various environmental topics, among which is the topic of green advertising, has been growing during last three decades, but it is yet to gain its full potential. Since the topic of green advertising has been gaining rising attention of scholars, the body of knowledge on this topic has been growing as well. Green advertising in general aims to promote products produced in an environmentally-friendly manner, or to promote advertiser's corporate responsibility toward an environment. The evaluation of green advertising effectiveness is necessary in order to stimulate cognitive and affective reactions of consumers to green advertisements, as well as their subsequent environmentally friendly behaviour. This article contains the review of the relevant literature on the topic of green advertising effectiveness. The findings of the literature review indicate that green advertising represents an effective communication means to influence consumers' attitudes and behaviour, even though its effectiveness is often mediated by certain factors, like: consumers' environmental consciousness, consumers' regulatory focus, consumers' scepticism, claim type.
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Odhiambo Joseph, Owino. "Pro-Environmental Consumer Behavior: A Critical Review of Literature." International Journal of Business and Management 15, no. 1 (December 12, 2019): 1. http://dx.doi.org/10.5539/ijbm.v15n1p1.
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The damage to the environment caused by commercial activities and consumption behaviours has become a reason for concern in recent times. Sustainable consumption and drivers behind it was the main objective of the study. The study is a critical review of literature on pro-environmental behaviours with focus on theory, behavioural drivers and inhibitors. The review covered conceptual and empirical papers selected from peer reviewed articles with high citation index. Behaviour change theories including theory of reasoned action, theory of planned behaviour, norm activation theory and goal framing theory were reviewed. In light of theory, attitude, behavioural intention and perceived consequences are the major variables that cause pro-environmental behaviour. Nevertheless, norm activation theory fails to explain behaviour where people are in denial of responsibility for the consequences of their consumption. The study established that pro-environmental behaviour is caused by both intrinsic and extrinsic factors. Intrinsic factors include environmental awareness and knowledge, attitude, consumer age, education, and concern for the environment. Extrinsic factors including income, social network and culture bridge the gap between attitude and pro-environmental behaviour. Perceived high price and lack of trust for green products were the major barriers to sustainable consumption behaviours. The study concludes that interaction between consumer attitude and favourable contextual factors lead to pro-environmental behaviours.
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Aisyah, Dinda Dewi, and Dhika Cahyasita. "Investigating the factor influencing Indonesian Consumers' Intention to Purchase Green Products in Indonesia: Applying the Theory of Planned Behavior." Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo 25, no. 2 (October 1, 2023): 92–102. http://dx.doi.org/10.37149/bpsosek.v25i2.840.
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Green products have received worldwide attention as an alternative to more environmentally responsible consumption. Even though the environmental sustainability of green products is crucial, more research is still needed to determine the factors influencing consumer purchasing behavior for green products in developing nations, particularly Indonesia. Using the Theory of Planned Behaviour (TPB), this study investigates the psychological aspects that influence green behavior. It is believed that attitude, perceived behavioral control (PBC), and subjective norm all substantially impact a consumer's decision to purchase a green product. Subjective norm is the influence of people surrounding the respondent, while PBC is the respondent's perspective about their ability to perform certain actions. The research was conducted in 2023 using an online survey. Partial Least Square-Structural Equation Modelling (PLS-SEM) was used to analyze the data of 228 respondents using SmartPLS 3. The results show that attitudes and PBC significantly influence green consumption behavior. However, they show small predicting powers towards the intention. The subjective norm does not directly influence how behavior is formed but directly impacts how customers' attitudes are formed. The research results provide practical implications for the government and marketers to hold a special exhibition for green products and create labeling to improve the accessibility of green consumption. At the same time, the government can contribute to supporting green consumption by labeling pro-environmental products. This research still uses the basic variables of the TPB, where many researchers can add other variables that have the potential to influence a person's intention to take an action.
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Sundaraja, Cassandra Shruti, Donald W. Hine, and Amy D. Lykins. "Palm oil: Understanding barriers to sustainable consumption." PLOS ONE 16, no. 8 (August 18, 2021): e0254897. http://dx.doi.org/10.1371/journal.pone.0254897.
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Palm oil is relatively inexpensive, versatile, and popular, generating great economic value for Southeast Asian countries. However, the growing demand for palm oil is leading to deforestation and biodiversity loss. The current study is the first to employ a capability-opportunity-motivation (COM-B) framework in green consumerism, to determine which capability, opportunity, and motivation factors strongly predict the intentional purchasing of sustainable palm oil products by Australian consumers (N = 781). Exploratory factor analysis revealed four main types of predictors of SPO purchasing–Pro-Green Consumption Attitudes, Demotivating Beliefs, Knowledge and Awareness, and Perceived Product Availability. Multiple regression revealed that these four factors explained 50% of the variability in SPO purchasing behaviour, out of which Knowledge and Awareness accounted for 18% of the unique variance. Perceived Product Availability and Pro-Green Consumption Attitudes were also significant predictors but accounted for only 2% and 1% of unique variance, respectively. These results provide a valuable foundation for designing behaviour change interventions to increase consumer demand for sustainable palm oil products.
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Sun, Junqin. "The Analysis of the Effects of Purchasing Behaviour and Attitude on Green Marketing among the Post-90s." Advances in Economics, Management and Political Sciences 53, no. 1 (December 1, 2023): 9–15. http://dx.doi.org/10.54254/2754-1169/53/20230778.
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With the continuous development and progress of society and the deterioration of the global environment, Environment, Social and Governance (ESG), as an important part of the non-asset valuation of enterprises and a major measure to protect the environment, has received more and more attention from the management. As one of the most crucial processes of ESG for enterprises, green marketing has become an important measure to ensure the overall development of each company. This study conducted a survey on 3,169 Chinese post-90s consumers using a stratified sampling method and collected 2,028 valid ones. The data were analyzed through chi-square analysis and descriptive analysis to analyze their green consumption channels, behaviors, psychology, and attitudes, in order to help enterprises better develop and improve their green marketing programs. By the end, as the main green consumer group in China, post-90s consumers pay much attention to green consumption behavior and choose different consumption channels, consumption behaviors, and consumption purposes according to their ages, incomes, and occupations.
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Malodia, Suresh, and Alka Singh Bhatt. "Why Should I Switch Off: Understanding the Barriers to Sustainable Consumption?" Vision: The Journal of Business Perspective 23, no. 2 (May 7, 2019): 134–43. http://dx.doi.org/10.1177/0972262919840197.
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This study identifies the barriers to sustainable consumption and measures the discriminating power of these barriers between groups having significant differences in their energy conservation behaviour. By analysing the response of 321 consumers to questionnaire survey in India, results reveal that belief in material growth is found to be the most important factor associated with the energy conservation behaviour across levels (grey, grey-green and green energy consumers). However, belief in technology is negatively associated with energy conservation efforts to all consumers. However, cynicism does not relate to energy conservation efforts. The results are significant to the agencies designing energy conservation campaigns aimed at modifying energy consumption behaviour of domestic consumers.
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Farooq, Hassan, Muhammad Bilal Majid Bilal Majid, and Hina Ahmed. "Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness." Global Management Sciences Review VIII, no. I (December 30, 2023): 54–69. http://dx.doi.org/10.31703/gmsr.2023(viii-i).04.
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The purpose of this study was to look at how green packaging, perceived consumer effectiveness, and social influence affect green consumption behaviour, as well as the moderating role of environmental awareness and the mediating role of green satisfaction. As consumers show signs of growing environmental consciousness and increased willingness to purchase green products. In order to gather information for this purpose, 290 Pakistani consumers of fast-moving consumer goods (FMCG) were surveyed. The research hypotheses were evaluated for validity using the PLS-SEM technique. Green packaging, perceived consumer effectiveness, and social influence all positively influence green satisfaction. Furthermore, green satisfaction positively influences green consumption behaviour. Finally, the study discovered that environmental awareness does not influence the relationship between PCE and green satisfaction. The theoretical and managerial implications, research limitations, and future directions have all been addressed.
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Szaban, Marta, and Magdalena Stefańska. "Barriers influencing purchase behaviour of green personal care products – integrating innovation resistance theory perspective and stages of change model." Economics and Environment 85, no. 2 (September 14, 2023): 420–55. http://dx.doi.org/10.34659/eis.2023.85.2.570.
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The study aimed to identify and explain perceived barriers to green consumption at different stages of behaviour change by integrating the Innovation Resistance Theory (IRT) and Stages of Behavioural Change (SOC) model. Through 20 in-depth interviews with consumers transitioning to green consumption at various stages, several barriers were identified. The knowledge barrier played a crucial role in shaping the adaptation process at every stage of change and was recognized as an independent construct within the IRT framework. Moreover, the research revealed that barriers such as tradition, value, usage, and risk exerted a stronger inhibitory effect in the early stages of green consumption, while knowledge and image barriers evolved and had a distinct impact as consumers progressed through the stages. The study also highlighted triggers that positively stimulated green consumption. These findings have implications for green marketing and can guide targeted interventions to promote sustainable consumption more effectively.
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Duque Oliva, Edison Jair, Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Jaime Gil-La Fuente, Sandra-Milena Palacio-López, and Juan-Pablo Arrubla-Zapata. "Green Buying Behaviour: An Integrated Model." Sustainability 16, no. 11 (May 23, 2024): 4441. http://dx.doi.org/10.3390/su16114441.
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The pursuit of a sustainable world has today compelled both companies and individuals to scrutinize the environmental impact of goods and services. As a result, the field of green marketing, encompassing topics like sustainability, ecologism, and social impact, has gained significance. This study aims to explore the attributes influencing consumers’ decisions to purchase green products. The research builds upon an extensive literature review conducted using databases such as Scopus and Web of Science. The resulting model integrates the variables linked to green buying behaviour. Empirical analysis utilizing partial least squares (PLS) methodology validates multiple hypotheses, including those concerning personality traits, altruistic attitude, environmental commitment, and the influence of social factors. This study also highlights the intricate relationship between environmental awareness, positive attitudes towards green products, and perceptions of greenwashing. In conclusion, this research contributes to a comprehensive understanding of the factors guiding consumers towards sustainable purchasing choices, shedding light on the intricate interplay of attitudes, influences, and perceptions in the realm of green consumption.
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Braga Junior, Sergio Silva, Dirceu Da Silva, Marcelo Luiz D. S. Gabriel, and Waleska Reali De Oliveira Braga. "The Influence of Environmental Concern and Purchase Intent in Buying Green Products." Asian Journal of Behavioural Studies 3, no. 12 (July 19, 2018): 183. http://dx.doi.org/10.21834/ajbes.v3i12.134.
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Current analysis evaluates the influence of environmental concern in people´s retail buying behavior of green products. The purpose was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a low influence his behavior.Keywords: Green consumption; purchase intention; green products; retaileISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
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Alagarsamy, Subburaj, Sangeeta Mehrolia, and Sonia Mathew. "How Green Consumption Value Affects Green Consumer Behaviour: The Mediating Role of Consumer Attitudes Towards Sustainable Food Logistics Practices." Vision: The Journal of Business Perspective 25, no. 1 (January 25, 2021): 65–76. http://dx.doi.org/10.1177/0972262920977986.
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The aim of the study is to identify the green consumption values and production patterns and understand how they impact consumer behaviour and purchase intention of green consumers, in particular, the environment-conscious youth in the city of Bangalore. The focus of the study is on the pre-purchase sustainable logistics of food products and how they impact behaviour and attitudes of green consumers. The theory of planned behaviour and social cognitive theory form the theoretical base for the current research. An online survey was conducted among 284 participants in and around the scope area. Confirmatory factor analysis and structural equation modelling were used to test the hypotheses. The results showed that green consumption values and consumer attitudes towards sustainable food logistics either directly or indirectly influence green purchase intention and environmentally conscious behaviour towards food products. The main contribution of this study is the identification of new multidimensional constructs which can be used to measure green consumer attitude in terms of sustainable food logistics practices in the Indian context. These findings will empower managers and future researchers to understand how sustainable food logistics practices can create green consumer attitudes. They will also assist food production companies to identify possible opportunities, developments and other benefits they can derive from following sustainable food logistics practices.
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Jaiswal, Deepak, Bhagwan Singh, Rishi Kant, and Abhijeet Biswas. "Towards green product consumption: Effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market." Society and Business Review 17, no. 1 (December 2, 2021): 45–65. http://dx.doi.org/10.1108/sbr-05-2021-0081.
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Purpose Consumers are becoming increasingly concerned about ecological degradation and are getting conscious of the potential advantages that environmental sustainability can offer, which is also driving them towards the consumption of green products. In view of this, the purpose of this study is to operationalize and test the conceptual model of green purchasing behaviour by incorporating consumers’ perception towards green marketing stimuli including eco-label, eco-brand and environmental advertisements with perceived environmental knowledge in an emerging sustainable market. Design/methodology/approach The proposed model is based on an integrative and cognitive approach to consumers’ environmental beliefs-behaviour relationship. The 549 valid responses were received from selected metropolitan regions of India and analysed by direct path coefficients along with a bootstrapping method for testing indirect effects. Findings The results revealed that perception of eco-label and environmental advertisements had a positive influence on green purchasing behaviour, however, the direct relationships of eco-brand and environmental knowledge were not supported in the model. While environmental advertisements and environmental knowledge posed an indirect influence on green purchasing to some extent. Research limitations/implications The generalizability of the findings needs to augment an extensive approach of a cross-sectional survey. Theoretical, managerial and policy implications were recommended to promote green products towards sustainable consumption. Originality/value The operationalization of green purchasing behaviour using marketing stimuli has remained scant in the Indian setting. The insights gained from this study contributes to the knowledge domain of green consumer psychology in the backdrop of an emerging market.
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Golob, Ursa, Mateja Kos Koklic, Klement Podnar, and Vesna Zabkar. "The role of environmentally conscious purchase behaviour and green scepticism in organic food consumption." British Food Journal 120, no. 10 (October 1, 2018): 2411–24. http://dx.doi.org/10.1108/bfj-08-2017-0457.
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Purpose Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors used to promote organic food consumption. The purpose of this paper is to assess the impact of environmentally conscious purchase behaviour (ECPB) and green scepticism on organic food consumption. Moreover, the paper examines the indirect impact of attitudinal and contextual forces on organic food consumption (through ECPB). Design/methodology/approach The paper develops a conceptual model of organic food consumption. Data were collected through an online survey on a sample of 462 consumers in Slovenia. Structural equation modelling was used to test the hypothesised relationships. Findings The findings indicate that ECPB positively and green scepticism negatively affects organic food consumption. In addition, ECPB is positively influenced by personal and social norms, perceived availability and consumer sustainability orientation. Interestingly, the social norms exert the strongest indirect effect on organic food consumption. Research limitations/implications This study informs organic food producers and policy makers about the relative importance of ECPB and scepticism for increasing organic food consumption. It also highlights the role of general attitudinal and contextual factors for ECPB and organic food consumption. Originality/value The proposed model enables a better understanding of the relevance of ECPB, its antecedents and green scepticism as (direct or indirect) determinants of organic food consumption.
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Ghose, Amitabha, and Bibhas Chandra. "Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics." Indian Journal of Marketing 48, no. 6 (June 1, 2018): 22. http://dx.doi.org/10.17010/ijom/2018/v48/i6/127834.
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Kim, Aise, Ki Pyung Kim, and Tan Hai Dang Nguyen. "The Green Accommodation Management Practices: The Role of Environmentally Responsible Tourist Markets in Understanding Tourists’ Pro-Environmental Behaviour." Sustainability 13, no. 4 (February 21, 2021): 2326. http://dx.doi.org/10.3390/su13042326.
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The green accommodation sectors are increasingly committed to implementing environmental management practices while enhancing guests’ pro-environmental behaviour. However, it is not easy to change tourists’ behaviour as there are many factors influencing tourists’ participation in green management actions. This paper argues that a combination of multiple factors such as visitor characteristics or previous environmental experience needs to be examined to determine how these factors are differently associated with the type of pro-environmental behaviour. In particular, this study also investigates how environmentally responsible tourist markets can engage differently in different types of pro-environmental behaviour. Visitors staying at the green accommodation in Kangaroo Island, South Australia, were studied using self-administered questionnaires. The findings of this study confirmed the significant role of environmentally responsible travel experience as a strong predictor of two types of pro-environmental behaviour (e.g., energy-saving and recycling vs. eco-product consumption behaviour) and its moderating effects on the relationship between visitor characteristics and pro-environmental behaviours (PEBs). Furthermore, this environmental-responsibility-based segmentation approach provides green-oriented accommodation sectors with some managerial implications for improving green accommodation practices that can be operated on different principles for two different targeted markets based on their environmental responsibility. This study recommends that more in-depth investigations of other barriers or facilitators of pro-environmental behaviour are necessary to fully address this issue and to ultimately influence tourists’ responsible support for environmental management practices implemented by the green accommodation sector.
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Qi, Xin, and Angelika Ploeger. "Explaining Chinese Consumers’ Green Food Purchase Intentions during the COVID-19 Pandemic: An Extended Theory of Planned Behaviour." Foods 10, no. 6 (May 26, 2021): 1200. http://dx.doi.org/10.3390/foods10061200.
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The outbreak of the COVID-19 pandemic has strongly influenced consumers’ habits and behaviours, creating a more sustainable and healthier era of consumption. Hence, there is a potential for further expanding the green food sector in China. The theory of planned behaviour (TPB) is one widely used framework to explain consumers’ food choices. Considering consumers’ internal norms, their perceptions of green food attributes, and the shifting consumer behaviour, our study has extended the TPB framework (E-TPB) by adding constructs of moral attitude, health consciousness, and the impact of COVID-19 (IOC). The results of structural equation modelling among 360 functional samples revealed that the E-TPB model has a superior explanatory and predictive power, compared with the original TPB model regarding Chinese consumers’ green food buying intentions in the current and post-pandemic periods. The path analysis demonstrated that attitude, perceived behavioural control, moral attitude, health consciousness, and IOC have significant positive effects on green food purchase intentions. However, the association between subjective norm and purchase intention varies within the TPB and E-TPB models, which showed a non-significant impact in E-TPB. These findings can generate more suitable managerial implications to promote green food consumption in China during the current and post-pandemic periods.
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Emkani, Parisa, and Bagher Asgarnezhad Nouri. "Effect of consumer innovation process on green consumption behaviour: an application of planned behaviour theory." International Journal of Business Environment 11, no. 4 (2020): 347. http://dx.doi.org/10.1504/ijbe.2020.10033454.
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Nouri, Bagher Asgarnezhad, and Parisa Emkani. "Effect of consumer innovation process on green consumption behaviour: an application of planned behaviour theory." International Journal of Business Environment 11, no. 4 (2020): 347. http://dx.doi.org/10.1504/ijbe.2020.111387.
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Perez-Castillo, David, and Jorge Vera-Martinez. "Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters." Asia Pacific Journal of Marketing and Logistics 33, no. 8 (January 26, 2021): 1776–97. http://dx.doi.org/10.1108/apjml-10-2019-0611.
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PurposeThis study assesses how “green behaviour” influences the switching intention towards remanufactured products in sustainable consumers by introducing the possibility of an innovation diffusion approach for promotion efforts.Design/methodology/approachThis study utilises a mixed-method approach. First, a study with a non-experimental causal design was performed with 248 cell phone users characterised by exhibiting sustainable consumption behaviours. Subsequently, 13 in-depth interviews were conducted to obtain a better understanding of the switching intention.FindingsFor sustainable consumers, green purchase behaviour and attitude towards remanufactured products have a significant effect on their switching intention. These results contrast with previous literature, where it was found that price differences, government incentives and environmental benefits were significant for consumers in general.Practical implicationsSwitching intention towards remanufactured products in sustainable consumers may be encouraged by influencing factors related to green behaviour, rather than factors related to the market (e.g. reducing price, specific labelling or governmental regulations). Moreover, sustainable consumers could be regarded as the first adopters of remanufactured products.Originality/valueTo the best of the authors' knowledge, this is the first study to introduce green purchase behaviour to predict sustainable consumers' switching intention towards remanufactured products.