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Pleming, Katrina Janelle. "Consumers' perceptions and attitudes towards firms' green marketing initiatives: How do they influence green consumption?" Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/93575/1/Katrina_Pleming_Thesis.pdf.
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This thesis examines green marketing and green consumption behaviours addressing limited understandings about how consumers interpret their green consumption behaviour in their everyday lives; what motivates people to purchase green products, and what barriers exist to this behaviour. Findings reveal that enhancing green consumption through green marketing depends on consumers' enthusiasm to engage in green practices and green behavioural influences. The research supports the need for qualitative research to provide rich insights into relationships between consumer behaviour, green marketing and green consumption and builds a stronger knowledge foundation by introducing social practice theory into the marketing discipline.
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Kifaya, Raja. "The role of skepticism in green consumer behaviour." Electronic Thesis or Diss., Brest, 2023. http://www.theses.fr/2023BRES0040.
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Le scepticisme du consommateur envers les entreprises va en augmentant. Cependant, les études sur les déterminants et les conséquences de ce phénomène sur les produits bio/vert font défaut. Afin de combler partiellement cette lacune, cette thèse porte sur le scepticisme vert en explorant et comparant des consommateurs issus de trois milieux culturels différents. Le premier essai vise à étudier la relation entre le scepticisme et le comportement d'achat des cosmétiques bio en se basant sur la théorie attitude-comportement-contexte (ABC). Le deuxième essai met en lumière l'effet psychologique du scepticisme sur le comportement de consommation verte. Le troisième essai aborde la question suivante : le scepticisme à l’égard des aliments biologiques pourrait-il expliquer en partie l'écart entre les nombreuses attitudes positives à l'égard des aliments biologiques exprimées par les consommateurs et leurs choix réels ? À partir des données collectées auprès des consommateurs en Tunisie, en Italie et en France, nous avons effectué une comparaison par pays, en adoptant l'approche de modélisation par équations structurelles. Les résultats ont révélé que le scepticisme vert est un puissant inhibiteur de l'adoption de produits bio et verts par les consommateurs dans les trois pays. Considérés ensemble, ces trois essais contribuent à la littérature en soulignant l'importance des déterminants psychologiques et inhibiteurs de la consommation de produits bio et vertsConsumer skepticism towards companies is on the rise. However, studies on the determinants and the consequences of this phenomenon on organic /green products are lacking. In order to partially fill this gap, this thesis focuses on green skepticism by exploring and comparing consumers from three different cultural backgrounds. The first essay investigated the relationship between, green skepticism and the purchasing behaviour of organic cosmetics, based on the attitude-behaviour- context (ABC) theory. The second essay aimed at providing a better understanding on the psychological effect of skepticism on green consumption behaviour. The third essay demonstrated whether organic food skepticism could partly explain the gap” or discrepancy between the great deal of positive attitudes towards organic food expressed by consumers and their actual choices. Based on data collected from consumers in Tunisia, Italy and France, we conducted a cross-country comparison adopting the structural equation modeling approach. Results revealed that green skepticism is strong inhibitor towards adoption of organic and green products among consumers in the three countries. Together, the three essays contribute to the literature by highlighting the importance of the psychological determinants and inhibitors of the adoption of organic and green products
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Adolfsson, Henrik, and Freddy Wickström. "Why buy green? : An exploration of drivers and barriers related to sustainable purchasing in the Swedish food sector." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-162957.
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Sustainability has become a subject of much interest in recent years, due to the deterioration of the natural environment. In response there has been increasing public pressure on businesses to provide environmentally friendly product alternatives for consumers. However, the demand for said products is surprisingly low, which constitutes a challenge for marketers; how can the demand for sustainable products be increased? In order to answer this question, a deeper understanding of the green consumer profile is needed. As such, the purpose of this study is to: Increase the understanding of the green consumer profile by exploring drivers of, and barriers to, green purchasing behaviour. In order to fulfil this purpose within the chosen context of sustainable foods, the subsequent main research questions were formulated: - What do consumers perceive to be drivers motivating them to purchase sustainable foods? What do consumers perceive to be barriers preventing them from purchasing sustainable foods? The study adopts a qualitative and exploratory approach and utilizes semi-structured focus groups to accumulate empirical material. The questions for these focus groups stem from an integrative model created through synthesis of existing theory related to marketing of sustainable products, while adopting a consumer perspective. Three focus groups were subsequently held, with a total of 12 participants. Data display and analysis was used to produce insights related to the purpose and research questions of the study. Among these, the most important insights include the lack of specific knowledge relating to the benefits of sustainable food products, and the social factors that influence consumers’ purchasing behaviour of sustainable foods. Moreover, the findings suggest that the confusion regarding the definition of sustainable foods has implications that call into question contemporary theory on the matter.
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Tirone, Inês Worm. "Why buy green housecleaning products?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16562.
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Mestrado em MarketingNa sociedade atual a compra de produtos de limpeza ecológicos surge como uma alternativa sustentável aos produtos convencionais que são constituídos por químicos agressivos que afetam a saúde individual e o ambiente. Este estudo apresenta como principal objetivo a análise detalhada dos determinantes que compõem o processo de decisão de compra de produtos de limpeza de casa ecológicos. Com esta finalidade, foi desenvolvido um estudo em profundidade a compradores de produtos de limpeza de casa ecológicos, recorrendo a entrevistas semiestruturadas e a biografias de consumo. Todos os fatores determinantes em análise apresentam um impacto diferente no processo de decisão de compra, variando de comprador para comprador.
Nowadays, buyers are looking for ecological housecleaning products as an alternative to conventional options made of harsh chemicals that harm their personal health and the environment. This study aims to analyse in detail the individual relevance of different determinants that influence the purchase of ecological housecleaning products. For this purpose and to gain the adequate knowledge, a qualitative study was made to ecological housecleaning product buyers, using semi-structured in-depth interviews and consumption biographies. The results suggest that the ecological housecleaning product purchase is based on determinants that are evaluated differently by each individual buyer forming a complex decision process.
info:eu-repo/semantics/publishedVersion
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Naderi, Iman. "Social Exclusion and Green Consumption." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc500062/.
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Social exclusion has garnered much attention from researchers across the social sciences, especially among social psychologists. However, given the fact that social relationships and consumption are two of the central activities in daily life, there is surprisingly little research on the impact of social connection threats within the realm of consumer behavior. This study examines the effect of social exclusion on proenvironmental behavior and green consumption. More precisely, the objectives of this study are threefold. The first objective is to examine whether the findings in social psychology literature on how excluded individuals respond to exclusion when they are exposed to proenvironmental consumption behavior. The second objective of this research is to find the underlying mechanism and to rule out some of the possible explanations (e.g., mood) for this effect. The final objective of this study is to establish some of the boundary conditions (individual differences and situational factors) for the proposed effect. The hypotheses of this study were developed based on two main theoretical bases borrowed from social psychology literature: empathy-altruism hypothesis (Batson 1991) and social reconnection hypothesis (Maner et al. 2007). Overall, it was proposed that while social exclusion decreases individuals’ inclination to engage in proenvironmental activities, socially excluded people are motivated to use green consumption behaviors to establish new social bonds with others. These propositions were tested and supported across four experiments. Across these experiments, the findings demonstrated that social exclusion causes people to express lower tendency to engage in proenvironmental behaviors. The findings also consistently suggest that mood does not explain why social rejection leads to negative environmental outcomes. Additionally, social exclusion appears to cause a temporary absence of empathic concern toward others, which leads to less green behavior with altruistic motivation. Further, the role of emotional empathy as a boundary condition was tested in this study and the findings indicate that experiencing social exclusion does not negatively impact proenvironmental behavior in highly empathetic individuals. Finally, this investigation showed that when a proenvironmental behavior is perceived as an opportunity to reconnect and positive social feedback is expected from peers, socially excluded participants favor products that signal to their peers that they too are concerned about environmental issues. In addition to its contributions to consumer research and marketing, this work provides several practical implications. For instance, as established in this study, green products by default are not perceived by excluded individuals as tools that facilitate social reconnection. However, when such products are positioned properly, such individuals tend to capitalize on the social acceptability of their behavior to help them fulfill their threatened need for affiliation. The implication here is that marketers should attempt to customize their promotional strategies accordingly and direct the consumer’s attention to this covert benefit of green products.
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Donata, Navickiene, and Kristina Jovanovic. "Green Consumer Behavior : Gender Differences In Willingness To Eat Less Meat." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15755.
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Unsustainable meat consumption contributes to climate change. That is why consumers are advised to behave in an environmentally responsible manner and reduce their consumption of meat products. When it comes to willingness to reduce meat consumption, differences between female and male consumers have been identified. The purpose of this dissertation is to investigate what motivating factors influence consumers' decision to reduce the consumption of meat products, and what is determined by influence of gender differences. Furthermore, the results of the analysis will help to find if consumers are willing to reduce meat consumption and if there are any similarities or differences between gender and their values towards meat consumption and the reduction of it. In order to get a deeper understanding of gender values towards reduction of meat consumption, a quantitative method and explanative design were applied and data was collected using online focus groups, male and female students from Kristianstad University. The results show that most of the respondents are willing to reduce the consumption of meat. Moreover, there were observed that some of the masculine attributes were more concerned about ethical issue such as animal welfare, meanwhile feminine - health issues and food safety. This thesis has laid a good foundation for possible future research about gender and sustainable meat consumption. Moreover, potentially it might help marketers to adopt their strategies to suit the nutritional needs of the different genders
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Huynh, Hong Phuoc Thu <1992>. "FACTORS INFLUENCING THE INTENTION AND BEHAVIOR GAP of GREEN CONSUMPTION IN VIETNAM." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15497.
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Sustainability and environmental concern have become an important topic all over the world, however, the only small amount of consumer practicing green consumption behavior. This gap is mentioned as “attitude and behavior gap” in the literature. The aim of this thesis is to study the gap between green intention and actual behavior by developing and testing three key moderators to the relationship, namely perceived behavioral control, habits and green product availability, respectively. The research is conducted in Vietnam, where environmental issues and sustainable development are strongly concerned by the government and society. The data is collected from over 200 consumers from big cities in Vietnam in order to provide evidence to support the hypothesis. The study result will contribute to the green consumption literature by explaining the inconsistency in intention and actual behavior, while most of the studies only focus on the attitude-behavior gap. Implications and recommendation for future research are also mentioned.
Keyword: green consumption, sustainable consumption, sustainable development, Theory of Planned Behavior, Habit, product availability, perceived behavioral control.
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De, Nardo Matheus. "Exploring Salient Attributes and Status Perception of Proenvironmental Behavior." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1469151827.
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Gustafsson, Hannah, Lawko Karim, and Fuglerud Helmie Säll. "Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44087.
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Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. Purpose: The purpose of this qualitative research paper was to understand and identify underlying enablers and inhibitor to green purchasing behavior amongst young Swedish adults. Furthermore, the authors sought to understand the inconsistency between purchasing intent and actual purchasing behavior, of young Swedish consumers. Method: To answer the research question a qualitative research was conducted with a deductive approach. Focus groups with semi-open interview questions were used to collect empirical data. The target group for this research were young Swedish adults between the ages of 20-26. Conclusion: This research identified knowledge as the main inhibitor and enhancer of green purchasing behavior, as well as other factors that can be traced back to the amount and accessibility of knowledge. It was also concluded that companies have failed in delivering their green marketing strategies, as young consumers display confusion and mistrust towards green products.
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Thongpila, Kamolchanok. "Fabricated Future : applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21992.
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The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. Consequently, a descriptive quantitative research approach was utilized to conduct the study. The data were collected physically and virtually via a web-based survey. A total number of 393 responses from Thai millennial consumers who live in Bangkok and its vicinity were analyzed with the application of structural equation modeling. The result demonstrates that environmental concern, attitude, and perceived behavioral control have a significant relationship on purchase intention of green apparel, shoes, and accessories made from recycled plastic. Environmental concern also positively mediates the green attitude and has a stronger correlation toward attitude than purchase intention. The subjective norm, on the other hand, shows no significance.
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Romeiro, Maria do Carmo. "Um estudo sobre o comportamento do consumidor ambientalmente favorável: uma verificação na região do ABC paulista." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-26022007-102553/.
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A presente tese teve como objetivo identificar fatores que influenciam o comportamento de consumo ambientalmente mais favorável e, a partir desse processo, evidenciar subsídios às decisões de marketing social voltado para a adoção desse comportamento. Para atender a esse objetivo, buscou-se organizar o referencial teórico inicialmente com um entendimento sobre o relacionamento entre marketing societal e marketing social, passando pelas aplicações de marketing verde e de marketing de idéias. Na seqüência, esse referencial incorporou aspectos teóricos que envolvem o comportamento do consumidor, bem como estudos aplicados à verificação desse comportamento sob a ótica ambiental. A análise exploratória realizada a partir desse referencial teórico-empírico evidenciou a presença de distintas dimensões comportamentais dentro do construto do comportamento de consumo ambientalmente favorável, além das conclusões controversas envolvendo vários fatores de influência sobre essas dimensões comportamentais, o que deu encaminhamento para a realização de uma pesquisa de campo que contribuísse para a identificação dos fatores com influência comum nessas dimensões comportamentais. O modelo de pesquisa de campo foi de caráter descritivo, utilizando o método quantitativo por levantamento amostral junto a 509 consumidores responsáveis pelas compras do domicílio, com idade a partir de dezoito anos, residentes na Região do ABC Paulista. Os resultados gerados, a partir da utilização da técnica de análise multivariada denominada General Linear Models (GLM), mostraram três fatores de influência comum estatisticamente significante sobre as dimensões comportamentais ambientalmente mais favoráveis (interesse ambiental, inconveniência de ser ambientalmente amigável e grau de comprometimento ambiental), do conjunto de vinte e um fatores integrados ao modelo, além de outros seis descartados durante o processo de estruturação desse modelo. Esse resultado, acrescido de orientações provenientes da análise exploratória, sugeriu o desenho de um modelo de comportamento de consumo ambientalmente favorável, cuja aplicação poderá ser implementada em novos estudos, bem como um conjunto de subsídios às decisões do composto de marketing social voltado para a adoção do comportamento ambientalmente mais favorável.This current work has the purpose of identifying factors that influence the most environmentally favorable consumer behavior and, from this process on, evidence support to social marketing decisions oriented to the adoption of such behavior. In order to understand such purpose, an organization of the theoretical references was sought, initially trying to understand the relationship between societal marketing and social marketing, moving on to green marketing applications and the marketing of ideas. After that, these references incorporated theoretical aspects that involve consumer behavior, as well as studies applied to the verification of such behavior under the environmental standpoint. The exploratory analysis carried out after this empirical theoretical set of references evidenced the presence of distinct behavioral dimensions inside the environmentally favorable consumer behavior. Besides that, the controversial conclusions involving several influence factors regarding these behavioral dimensions, led to the performance of a field research that contributed with the identification of factors that bear common influence in those behavioral dimensions. The adopted research model was the one of descriptive character, using the quantitative method by sampling 509 consumers responsible for their household purchases, aged over eighteen, resident in the São Paulo State ABC Region. The generated results, after the use of the multivaried analysis called General Linear Models (GLM), showed three factors of statistically significant common influence over the most environmentally favorable behavioral dimensions (environmental interest, inconvenience of being environmentally friendly and degree of environmental commitment), out of a set of twenty-one factors integrated to the model, besides six others turned down during this model structuring process. This result, added with orientations from the exploratory analysis suggested the drawing of a environmentally favorable consumer behavior model, whose application may be implemented in new studies, as well as a set of inputs to social marketing decisions made in order to adopt the environmentally favorable behavior.
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Holm, Julia, Lovisa Klang, and Mimmi Nordquist. "The future green home : A qualitative study of sustainable development in the furniture industry; Generation Ys’ needs and wants for greener furniture." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96030.
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The purpose of this study is to provide a deeper understanding to business managers, of how the Swedish Generation Y consume furniture and if there is a want of consuming more green furniture. The thesis identifies previous research of sustainability development within furnishing and the phenomenon of attitude-behavior gap among consumers. Hence, the purpose of investigating consumer’s behavior and attitudes, the qualitative method has been used to understand the processes and influence factors of the contextualized setting. Further, this study follows a deductive approach because of the unexplored research area and due to the importance of studying sustainability within furnishing from a new point of view. Continuously, the literature review of this thesis includes previous established scientific research and theories concerning; green practices within the furniture industry; the characteristics of Generation Y; and the phenomenon of attitude-behavior gap. From the literature review a conceptual framework has been conducted to illustrate the main concepts and their relation, which are examined in this study. These concepts have been used to analyze the empirical data originating from interviews of 37 consumers within Generation Y in Sweden. From the purpose of this thesis the research resulted in two clear research questions that were defined as; (1) How does the behavior and consumption pattern of Gen Y occur when consuming furniture?; and (2) Which are the needs and wants of Gen Y in Sweden, when it comes to sustainable furniture? In the conclusion chapter, the answer of these research questions is completed together with the theoretical and practical implications. The main theoretical implication from this research is the finding that an attitude-behavior gap exists within Generation Y when consuming furniture. This gap is present due to barriers and influencing factors which are; (1) consumers lack of knowledge; (2) the limited supply and information from companies; (3) the unclear or lack of green furniture marketing; and (4) companies not being transparent in their actions. Finally, the practical implications of this study presents suggestions for furniture companies and how they can increase their green operations to meet the request of Generation Y. Companies should focus on marketing sustainable furniture to a larger extent in order to raise the awareness of Generation Y and to be more transparent in the supply chain and business operations, so the consumers can have a greater insight in the process. By implementing these recommendations, companies will improve Generation Y's purchasing of sustainable furniture as well as increase their awareness regarding green furniture consumption.
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Yousaf, U. "Green consumer behaviour : studying factors influencing consumers’ green purchase intentions, and the relationship between intentions and actual purchases." Thesis, 2022. https://eprints.utas.edu.au/46211/1/Yousaf_whole_thesis.pdf.
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Green products have long been promoted as one of the possible solutions to the environmental dilemma that the earth is facing. Recent research also indicates that consumers are also increasingly willing to contribute to the environmental cause by purchasing green products, while businesses are also responding by making green products more readily available. Yet, when competing against conventional products, green products continue to struggle for market share. Unfortunately, studies that have attempted to address this issue have provided conflicting answers by focusing too narrowly on consumers in developed countries. Further, an all-encompassing theory of green consumer behaviour does not exist, as existing research has primarily focused on predicting intentions and not on actual purchase behaviour. Therefore, this establishes the need to conduct further research to better understand the factors that influence green purchase intentions (GPIs) so that the relationship between intentions and actual green purchases (AGPs) can be examined.
Using the Theory of Planned Behaviour (TPB), this research identifies and attempts to address some of the gaps in the existing research on green purchase intention and behaviour by extending and modifying the TPB to the context of green consumers in Pakistan. Hypothesis testing was performed using AMOS based structural equation modelling on a sample (N = 426) of Pakistani consumers.
The results of this analysis showed that religiosity is an important value that significantly influences consumers’ attitudes towards green products, along with consumers’ beliefs about the effectiveness of their actions [i.e., perceived consumer effectiveness (PCE)]. Further, this study also found that GPIs are significantly influenced by consumers’ perceptions of quality. Thus, this study identified attitudes, perceived behavioural control, PCE, religiosity and perceived quality as variables that significantly influence GPIs. Additionally, this study found that GPIs have a positive and significant relationship with AGPs. Finally, this study used the one-way analysis of variance test to examine if Pakistani consumers’ GPIs would differ based on socio- demographic characteristics, such as age, gender and education. It was found that Pakistani men have significantly higher GPIs compared to Pakistani women. However, significant differences were not found based on education and age.
Based on its findings, this study makes important recommendations that are useful to businesses and policymakers, which include improving the availability and affordability of green products and using promotional tools, such as advertising, to improve consumers’ perceptions of the effectiveness of their actions (i.e., green buying) in making meaningful environmental contributions. Similarly, this study also recommends the use of promotional tools to disseminate information regarding green product availability and functionality, and to counter consumers’ misperceptions regarding the quality of green products. Finally, based on the important role that religiosity plays in affecting GPIs and AGPs, through its effect on PCE and attitudes, this study recommends targeting Pakistan consumers’ religiosity by alluding to prosocial values propagated in Islam to encourage consumers to buy environmentally friendly products.
This study concludes with a discussion concerning its limitations in terms of methodology and generalisability of the findings. It also discusses what precautionary measures were taken to guard against these limitations and how future research can address these limitations.
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Schramm, Lisa Sophia. "Consumer attitudes towards green products in the fast-moving consumer goods category in Germany." Master's thesis, 2020. http://hdl.handle.net/10362/104089.
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This paper examinesconsumer attitudes and buying behaviour regarding environmentally-friendly products in the Fast-Moving Consumer Goods sector in Germany to identify if there occurs an attitude-behaviour gap.It addresses thepotential role of the perceived price, perceived quality and credibility of green marketing claimsas moderatorsofthe attitude-behaviour relationship.The paper draws on data from a survey with a sample of 372participants. Theresultsrevealed positive attitudes toward green products, and the possibility of an attitude-behaviour gap,however, the moderating effects were insignificant. The findings underline the importance of further research on the gap between attitudes and behaviour in green purchasing.
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Chen, Shu-Yi, and 陳舒宜. "A study on the Green Consumption Behaviour of senior students of Chia-Nan University of Pharmacy and Science." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/2x447h.
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碩士嘉南藥理大學
環境工程與科學系
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This study aimed to understand green consumption behavior of university students, taking senior students of Chia Nan University of Pharmacy and Science for example. The basic structure of questionnaire included basic information, green consumption knowledge, green consumption attitude and green consumption behavior. Stratified Proportional Sampling was applied in this study. A total of 454 questionnaires were passed to senior students and 397 were collected valid. The data collected were analyzed by IBM SPSS Statistics 19 for Descriptive Statistics, Chi-square test of independent, T-test, One-way ANOVA, Pearson Product-Moment Correlation, Multi factor line regression method. The following conclusions were reached as follows: 1.Green consumption cognition: The average score was 69.8 on a 100 point scale. The highest score of all is Recycle and the lowest score of all is Refuse. Among background variables, both numbers of activity participation or learning and information resources of green consumption were significantly different from green consumption cognition. 2.Green consumption attitude: The average score was 78.49 on a 100 point scale. The highest score of all is Reduce and the lowest score of all is Refuse. Among background variables, sex, college, information resources of green consumption and family amphasis on environment were significantly different from green consumption attitude. 3.Green consumption behavior: The average score was 65.68 on a 100 point scale. The highest score of all is Reduce and the lowest score of all is Refuse. Among background variables, college, parents’ highest education level and family amphasis on environment were significantly different from green consumption behavior. 4.Green consumption cognition and green consumption attitude showed positive correlation. Similarly, green consumption attitude and green consumption behavior showed positive correlation. Nonetheless, no correlation was observed between green consumption cognition and green consumption behavior. 5.Predictable variables of green consumption were green consumption attitude, parents’ highest education level and family amphasis on environment in accordance with the important order. Stepwise regression showed that the best predictors for green consumption of behavior accounting for 14.5％. Finally, some suggestions for the green consumptive education and future research in this area were proposed based on the results of this research.
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Chiyangwa, Tawanda Blessing. "Belief and actual behaviour in green information technology within a South African tertiary institution." Diss., 2015. http://hdl.handle.net/10500/19653.
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Most research in green IT tend to focus on the practices of large IT vendors and companies. There is therefore a need to examine the beliefs and actual behaviour of IT users about green IT, as it significantly impact of energy consumption and computer design on the broader society. The main question to be answered was ―Are IT users generally concerned with regards to green IT issues?‖. Therefore the main purpose of this study was thus to evaluate the beliefs and actual behaviour of IT users regarding green IT in South Africa through a survey that was completed by university students and lecturers. The paucity of available research on this subject pertaining to South Africa justifies the importance of conducting this study. A hypothesised research model based on the theory of planned behaviour (TPB) was used to evaluate the main factors contributing to green IT awareness in an empirical study. A mixed research method was used as the paradigm which combines aspects from both interpretive and positivist research approaches. A questionnaire was used to collect data from university students and lecturers. The data was captured and analysed for convergent validity. The reliability of measurement items was tested using Cronbach‘s alpha. Structural Equation Modelling was used to model latent variables under conditions of non-normality. Subjective norm was the main factor contributing to intended belief and actual behaviourSchool of Computing
M.A. (Computer Science)
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Henriques, Mariana Dias Neves Gorjão. "Are consumers willing to pay the green premium price? : the factors affecting the green purchase decision." Master's thesis, 2020. http://hdl.handle.net/10400.14/29809.
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Environmental concern is one of the most pressing issues facing the world today. However, despite these growing concerns, consumers frequently purchase harmful products, which could be due to some tradeoffs that green products imply, such as higher prices, reduced performance, and lower convenience.
This research aims to examine individual willingness to pay a premium price for green products in five categories, and the demographic characteristics and tradeoffs that may affect purchase decision making.
An online questionnaire was conducted, which obtained 452 valid responses, from Portuguese consumers. The survey simulated a buying scenario where participants needed to choose between green alternatives and the counter non-green alternatives. Also, it was collected respondents’ demographic data, their sensitivity to the price, environment, and political ideology. After the data collection, it was statistically analysed and interpreted using a multivariate statistical analysis, which included: chi-square test, linear regression model, and t-test.
Overall, this research has found that demographic data alone is not a good predictor of the green consumer profile. The adoption of green products varies according to their category and their benefits. Price, convenience and performance are still the predominant decision factors.A preocupação ambiental é uma das questões mais prementes que o mundo enfrenta atualmente. Todavia, apesar destas crescentes preocupações, os consumidores compram frequentemente produtos prejudiciais ao ambiente, o que pode ser devido a algumas desvantagens que os produtos verdes implicam, como preços mais altos, desempenho reduzido e menor conveniência. Esta pesquisa visa examinar se o consumidor está disposto a pagar um preço premium por produtos verdes em cinco categorias, bem como as características demográficas e os tradeoffs que podem afetar a tomada de decisão de compra. Foi realizado um questionário online, que obteve 452 respostas válidas, de consumidores portugueses. O inquérito simulou um cenário de compra em que os participantes precisavam de escolher entre alternativas verdes e não verdes. Foram recolhidos os dados demográficos dos inquiridos, a sua sensibilidade ao preço, ao ambiente e ideologia política. Após a coleta de dados, estes foram analisados e interpretados estatisticamente usando uma análise multivariada, que incluiu: teste qui-quadrado, modelo de regressão linear, e t-teste. Esta pesquisa descobriu que os dados demográficos não são por si só, um bom indicador do perfil do consumidor verde. A adoção de produtos verdes varia de acordo com a sua categoria e com os seus benefícios. O preço, conveniência e desempenho ainda são os fatores de decisão predominantes.
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Alves, Joana Gonçalves de Azevedo. "Consumer identity and the sustainable market : the greenwashing effect across multi-brand consumption." Master's thesis, 2021. http://hdl.handle.net/10400.14/35753.
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Slowly but surely, consumer's imperatively green markets shape the marketing agenda progressively. The requirement of environmental concerns led to developments in approaches to launching a sustainable offering, either driven by companies wanting a contribution to environmental issues and green identity pursuing or by companies which befriend the need of keeping up with their market share. Nonetheless, apart from taking an interest in sustainable living, brands started to use its parent-brand to enter new categories and markets: brand extensions. This strategy has not only the goal of increasing awareness for the brand name but also enhancing profitability from offerings in more than one product category. As a purpose, this paper approaches how consumer identity influences consumer considerations regarding green scales of green contribution according to their environmental fit perceptions, comparing from the greenwashing impact of a whole parent brand to only a brand extension. To a better evaluation, it was elaborated a survey concerning brand and brand extension within purpose-driven brands that advocate sustainability and the brands that repudiate the greenwashing effect. Through the understanding of data manipulation, the goal is to comprehend, within the factors that affect green brand perception, at which extend consumer identity influences the decision on grading both parent brand and brand extensions as well as at what measure this happens.Progressiva e imperativamente, os mercados verdes do consumidor têm vindo a moldar a agenda de marketing. A exigência de preocupações ambientais levou a desenvolvimentos nas abordagens para o lançamento de uma oferta sustentável, quer impulsionada por empresas que desejam uma contribuição para as questões ambientais e a busca de uma identidade verde, quer por empresas cuja necessidade se sustenta em manter a sua quota de mercado. No entanto, além de se interessarem por uma vida sustentável, as marcas começaram a utilizar a sua marca-mãe para entrar em novas categorias e mercados: extensões de marca. Esta estratégia tem não só o fundamento de realçar o conhecimento do nome da marca, mas também de aumentar a rentabilidade das ofertas em mais do que uma categoria de produtos. Como objetivo, este documento aborda a forma como a identidade do consumidor influencia as suas considerações em relação às escalas verdes de contribuição das marcas de acordo com as suas perceções de adequação ambiental, comparando-as desde o impacto do greenwashing numa marca-mãe a apenas numa extensão de marca. Para uma melhor avaliação, foi elaborado um inquérito relativamente à marca e à sua extensão dentro do mercado orientado para fins que defendem a sustentabilidade e que se opõem ao greenwashing. Através da compreensão da manipulação de dados, o objetivo é compreender, dentro dos factores que afetam a perceção da marca verde, a identidade do consumidor influencia melhor a decisão de classificar tanto a marca mãe como as extensões de marca e em que medida isto acontece.
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Lin, Yu-Yi, and 林宥儀. "Discussion on Consumer Green Consumption Concept and Green Consumption Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5h55dw.
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碩士國立臺灣大學
國際企業學研究所
107
In recent years, environmental pollution has become serious increasingly with economic development. Ecological catastrophe and disasters have made people more aware of their own health and environmental protection. The acceptance of environmentally friendly products is slowly increasing, and green consumption has become a new life trend. The main purpose of this study is to explore consumers'' concerns about green consumption concepts, green consumption behaviors and green products. Through surveys, the respondents were divided into environmentalists and the general public to learn more about whether there is any difference between the environmentalists and the general public about the concept of green consumption, green consumption behavior and green products. The sample collection used ‘Convenience Sampling’ method, and the survey was conducted by Taiwanese consumers. A total of 526 valid questionnaires were collected. After the data was sorted, statistical methods t-test, single factor analysis (ANOVA), correlation and regression analysis were used to perform various hypothesis tests. The study found that environmentalists are more positive than the average person in terms of green consumption perception, green consumption behavior and green product willingness to pay prices. In terms of demographic variables, gender, age and marital status are significantly different for the concept of green consumption. In addition, the study also found that the awareness of the concept of green consumption will affect its green consumption behavior and green products willing to pay prices. The degree of green consumer behavior has a significant positive impact on the price of the product willing to pay. Through the analysis of the questionnaire data, we can suggest that the Government or environmental protection units should pay more attention to environmental issues by promoting the green concept. Vendors can also target the customer group to differentiate green marketing for different demographic variables. We can also work together with the people to create a greener, healthier and sustainable future. Keywords: green consumption concept, green consumption behavior, green products, green consumers, green marketing, willing to pay prices
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Tai, Yu-Te, and 戴毓德. "Green consumption choice behavior model input green value." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/67129071251824578982.
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碩士國立交通大學
交通運輸研究所
100
In recent years, people care about the environment more and more , The people notice that how could they be sustainable. So the low damage of the green consumption behavior has gradually become the mainstream of the market. And the green products in the market become more and more important. In this study, we will find if the green value would affect the consumers to purchasing green products. In the past, many studies also research the factors of green consumption, but they seldom mentioned about the green value. The traditional consumer choice model can’t explain the behavior of consumer choice fully. So we aim to establish a new concept system of the choice behavior input green value. In order to more understand the consumer behavior. Most past researches relative to preference for purchasing green products used logit model without latent variables. Thus, this research used the latent variable choice model for this case. And in this model, we input the green value which is established of four emotional factors for the latent variables. To comparing the traditional model and the mode of latent variables, which is the better one to predict the really demand of the consumer. We make selections for the consumers to choose the green products or the non-green products. In finally we find that the model which input the green value is the better one more accurately predicted consumer behavior, this also proves that the green value does affect consumer choice behavior. However, we also notice that the products price and function are the two main factors impact on the consumer choice behavior. Consumers' social variables also affect the willingness to purchase the green product, the relationship of the willingness and the income and education is direct ratio. Finally, according to the results of this study, we can give the government and company recommendations and the development of reference about the green products marketing strategies. Let the green consumption in people's minds deeply.
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Vinha, Maria Beatriz Faria de Nogueira. "The influence of green marketing on the Worten customer." Master's thesis, 2020. http://hdl.handle.net/10071/21849.
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Continued shortage and overuse of natural resources have brought catastrophic environmental
consequences that have led to ecosystem degradation, species extinction and, climate change. As a
result, environmental concern is continuously increasing, which is highly visible in the new priorities,
trends, and habits of the new consumer that has never been so green.
Consequently, sustainability is becoming more and more important for organizations that want to
address consumer needs by taking their responsibility and minimizing their environmental impact while
adding a social contribution.
Green marketing (GM) is the tool that allows to promote a social and ecological corporate
awareness and gain competitive advantages such as improving corporate environmental performance,
image, and reputation. For this, it must be effectively and consistently managed.
Nevertheless, although GM is an increasingly common practice within businesses, in general,
organizations do not evaluate the impact of the brand's GM on the customer.
Thus, this study focuses on understanding the influence of GM on the Worten consumer. A leading
electronics consumer company which, although it has a strong and coherent environmental program,
lacks knowledge of its effect on its customer. This represents the problem submitted by the green retailer
that was researched and answered.
The main results achieved led to the conclusion that there is a strong environmental concern
reflected in the Worten consumer's predisposition to adopt green behaviors and consumption decisions
despite the constraining price barrier. However, the Worten customer is unaware and not engaged in
the brand's green efforts mainly due to the company's difficulty in communicating them effectively to
its customer. Finally, five improvement proposals in this regard are suggested.A contínua escassez e utilização excessiva dos recursos naturais provocou consequências ambientais catastróficas que levaram à degradação dos ecossistemas, à extinção de espécies e às alterações climáticas. Como resultado, a preocupação ambiental está continuamente a aumentar o que é claramente visível nas prioridades, tendências, e hábitos do novo consumidor, que nunca foi tão verde. Consequentemente, a sustentabilidade está a tornar-se cada vez mais importante para as organizações que querem responder às necessidades dos consumidores, assumindo a sua própria responsabilidade e minimizando o seu impacto ambiental, acrescentando simultaneamente uma contribuição social. O marketing verde (MV) é a ferramenta que permite promover uma consciência empresarial social e ecológica e obter vantagens competitivas, tais como a melhoria do desempenho ambiental, da imagem e da reputação da empresa. Para tal, é imperativo que esta ferramenta seja gerida de forma eficaz e consistente. No entanto, embora o MV seja uma prática cada vez mais comum nas empresas, em geral, as organizações não avaliam o impacto do MV da marca no cliente. Assim, este estudo centra-se na compreensão da influência do MV no consumidor Worten. Uma empresa líder no consumo de eletrónica que, embora tenha um programa ambiental forte e coerente, carece de conhecimento sobre seu efeito no seu cliente. Este representa o problema colocado pelo retalhista que foi investigado e respondido. Os principais resultados atingidos concluíram que existe uma forte preocupação ambiental refletida na predisposição do consumidor Worten para adotar comportamentos e decisões de consumo verdes, apesar da barreira condicionante do preço. Contudo, o cliente Worten desconhece e não participa nos esforços verdes da marca sobretudo devido à dificuldade da empresa em comunicá-los de forma eficaz. Finalmente, são sugeridas cinco propostas de melhoria neste sentido.
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Hsieh, Hsin-Tso, and 謝欣佐. "The Study of Green Consumption Attitude and Green Consumption Behavior for Teacher College Students." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/71256903807877181505.
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碩士臺中師範學院
環境教育研究所
89
The main purpose of this study is to investigate the green consumption attitude and green consumption behavior of teacher college students. This study focused on three aspects, namely, the influence of personal characteristics on green consumption attitude and green consumption behavior, the relationship between green consumption attitude and green consumption behavior, as well as the necessity of green consumption education for teacher college students. The major conclusions and suggestions were proposed for the promotion of green consumption education. Based on literature search, major variables affecting green consumption were defined as sex, major, grade, pocket-money availability, credit card usage, environment courses taken, participation in environment protection activity, perception for environmental protection responsibility, sensitivity of consumption behavior and environmental theme, environmental values and locus of control. The fundamental tools used in the present study were self-designed questionnaire based on green consumption attitude and green consumption behavior scales. It takes layered random samples from nine teacher colleges. There were 395 effective samples. The statistic analysis performed were t-test, one-way ANOVA and Pearson correlation analysis. The main findings for this study were: 1. For all of the factors concerning teacher college students’ green consumption attitudes, “green products”, “consumer conservation” and “assess requirement” were positively correlated. However, the attitudes for “recycle and reuse” and for “requests and influence” need to be enforced. 2. For teacher college students’ green consumption behavior, “recycle and reuse”, “consumer conservation” and “assessing requirement” were practiced often, but “green products purchasing ” and “requests and influence” were neglected relatively. 3.There are significant correlation between “green consumption attitude” and “green consumption behavior” for teacher college students. 4.The major variables affecting teacher college students’ green consumption attitude are sex, environmental values,locus of control, sensitivity of consumption behavior and environmental theme and environmental protection responsibility. 5. The major variables that influence teacher college students’ green consumption behavior are pocket money, study environmental protection course, sensitivity of consumption behavior and environmental theme. Few suggestions for the green consumption education in teacher colleges was proposed based on the results of this study.
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Hsu, Yi-Han, and 許宜涵. "Research on Green Consumption Cognition and Green Consumption Behavior of Elementary School Teachers in Kaohsiung City." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a8b65n.
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碩士國立屏東大學
生態休閒教育教學碩士學位學程
107
The purpose of this study is to understand the current situation of green consumption cognition and green consumption behavior of elementary school teachers in Kaohsiung City. In addition, this study also explores the differences between green consumption cognition and green consumption behavior of elementary school teachers in Kaohsiung City with different background variables. Finally, this study analyzes the related situation of the green consumption cognition and green consumption behavior. This research adopts the questionnaire survey method, and uses the self-made "Research Questionnaire of Green Consumption Cognition and Green Consumption Behavior for Elementary School Teachers in Kaohsiung City" as a research tool. The subjects of this study were elementary school teachers of the 106th academic year in Kaohsiung City. A total of 415 questionnaires were distributed, and the effective availability rate was 96.3%. Through the SPSS19.0 for windows suite software, this study adotped descriptive statistical analysis, Independent-Sample t test, independent samples of one-way ANOVA, Scheffé method for posteriori comparisons, and Pearson product difference correlation analysis for data analysis. The significant level of this study is set to α=.05. According to the results of statistical analysis, the results obtained are as follows: 1. The green consumption awareness of elementary school teachers in Kaohsiung City is the highest in terms of “resource recovery principle”. The elementry teachers with green consumption experience and experience in further studies or study courses have a strong awareness of green consumption. 2. The green consumption behavior of elementary school teachers in Kaohsiung City is the highest in “reuse behavior”. Women, young people with green consumption experience, experience in further studies or study courses, and teachers who have experience in environmental protection activities have stronger green consumption behaviors. 3. The green consumption cognition and green consumption behavior of elementary school teachers in Kaohsiung City showed a significant moderate correlation.
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Tu, YaChing, and 涂雅卿. "Is Green Consumption Knowledge Equal to Green Consumption Behavior? Take Junior High Students’ Purchase Behavior of Reprocessed Paper for Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/32688448186408889598.
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碩士亞洲大學
經營管理學系碩士在職專班
101
This study was to explore the relationships among green consumption knowledge, the concept of reprocessed paper and recognized green consumption behavior. The willingness to pay for the reprocessed paper stationery and the actual purchase behavior were also investigated. Questionnaires were designed and used to survey junior high school students in Tainan City. A total of 308 valid surveys were obtained. Statistic methods such as descriptive statistics, one-way ANOVA, Pearson product-moment correlation and logistic regression were used to analyze the collected data. The results were as follows: 1. The correlations among green consumption knowledge, the concept of reprocessed paper and green consumption behavior are positive. 2. The factors affecting the green consumption knowledge included “gender”, “access to environmental information”, “school district”, and “mother’s education level”. 3. The factors affecting the concept of reprocessed paper included “gender”, “access to environmental information”, and “school district”. 4. The factors affecting the green consumption behavior included “gender”, “access to environmental information”, and “mother’s educationlevel”. 5. The factors affecting students’ willing to pay for reprocessed paper stationery included “gender”, “access to environmental information”, “school district”, and “mother’s education level”. 6. The factors predicting students’ willing to pay for reprocessed paper notebooks included “green consumption knowledge”, “gender”, and “allowance”. Only “willing to pay for reprocessed paper notebooks” can predict actual purchase behavior.
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Shiau, Goang-Jong, and 蕭廣中. "Studies on the Consumption Behavior of Green Commodities." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/31370278487520286414.
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Carvalho, Aline de Almeida. "Understanding consumers' green consumption behavior through local purchasing." Master's thesis, 2021. http://hdl.handle.net/1822/74978.
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Dissertação de mestrado em Marketing and StrategyThe study aims at contributing to the understanding of the Portuguese consumers’ green purchasing behavior. Sustainable consumption has established itself as more than a trend, but a pressing issue due to the environmental crisis the world faces. Local purchasing is an important facet of sustainable consumption and has been the object of a vast number or researches in the last decades. This study seeks to understand the major determinants of local purchasing. The focus was to investigate the purchase of local products in Portugal in light of the variables of the extended Theory of Planned Behavior: environmental concern, attitude, subjective norm, perceived behavioral control and purchase intention. The relevant data was collected by developing a quantitative online research through a consumer questionnaire. Results show that the main factor influencing local purchasing intention is environmental concern, followed by attitude. Perceived behavioral control and subjective norm did not show a significant positive correlation with local purchasing intention. Findings also suggest that age and occupation are not relevant criteria for differentiation of local purchasing intention, however gender is, as female consumers are 7.75% more likely to buy local goods than male consumers. These findings contribute to induce a more assertive decision-making process by marketeers when building strategies for green products, offers insights for different stakeholders and policy makers on how to stimulate green buying behavior as well as to add and enrich current research on the topic.
Esse estudo pretende contribuir para a compreensão do comportamento de compra verde dos consumidores portugueses. O consumo sustentável se consolidou como mais do que uma tendência, mas uma questão urgente devido à crise ambiental que o mundo enfrenta. A compra local é uma importante faceta do consumo sustentável e tem sido objeto de inúmeras pesquisas nas últimas décadas. Este estudo busca compreender os principais determinantes das compras locais. O enfoque foi investigar a compra de produtos locais em Portugal à luz das variáveis da Teoria Estendida do Comportamento Planeado: preocupação ambiental, atitude, norma subjectiva, controlo comportamental percebido e intenção de compra. Os dados relevantes foram coletados por meio do desenvolvimento de uma pesquisa quantitativa online através de um questionário. Os resultados mostram que o principal fator que influencia a intenção de compra local é a preocupação ambiental, seguida pela atitude. O controle comportamental percebido e a norma subjectiva não mostraram correlação positiva significativa com a intenção de compra local. Os resultados também sugerem que a idade e a ocupação não são critérios relevantes para a diferenciação da intenção de compra local, mas o gênero é, já que os consumidores do gênero feminimo têm 7,75% mais chances de comprar produtos locais do que os consumidores do gênero masculino. Essas descobertas contribuem para orientar um processo de tomada de decisão mais assertivo por profissionais de marketing ao construir estratégias para produtos verdes, oferece insights para múltiplos stakeholders e formuladores de políticas sobre como estimular o comportamento de compra verde, bem como adicionam e enriquecem as pesquisas atuais sobre o assunto.
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Coelho, Maria Cristina Morais de Miranda Monteiro Pinto. "Determinantes da intenção de compra de produtos verdes - Implicações para a comunicação marketing." Doctoral thesis, 2019. http://hdl.handle.net/10362/77604.
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Fazem parte deste trabalho vários ficheiros word que podem ser consultados na Biblioteca Mário Sottomayor CardiaVivemos numa época caracterizada pela mudança de paradigmas. Pretendemos com este trabalho conhecer melhor o consumidor, as suas atitudes e perceções sobre produtos verdes e contribuir para apoiar estratégias corporativas de marketing e comunicação que promovam um consumo mais sustentável e mudanças favoráveis na sociedade. Nesta investigação analisam-se os principais determinantes da intenção de compra de produtos verdes e as suas implicações para a comunicação de marketing. Com base na revisão da literatura e investigação exploratória, desenvolvem-se dois modelos para explicar a intenção de compra de produtos verdes, tendo como enquadramento a teoria do comportamento planeado (TCP). O modelo base incorpora as variáveis da TCP, atitude, controlo comportamental percebido e pressão social, e variáveis específicas relacionadas com a compra de produtos verdes, consciência ecológica, perceção da eficácia do consumidor, perceção da qualidade e perceção do preço. O modelo expandido alarga o estudo incorporando a experiência atual dos consumidores no modelo. Os dados foram obtidos através de um questionário aplicado a uma amostra representativa da população maior de dezoito anos residente na Área Metropolitana de Lisboa (AML) com nível de escolaridade secundário, pós-secundário e superior. Para testar as hipóteses de investigação recorreu-se ao método de equações estruturais. A introdução da experiência atual no modelo contribuiu para um acréscimo de cerca de 13% na variância explicada da intenção de compra de produtos verdes; a capacidade preditiva do modelo, passou de cerca de 52% para cerca de 65%. Os resultados sugerem que os principais determinantes da intenção de compra de produtos verdes são, por ordem de importância: a experiência atual com esse tipo de produtos, a atitude dos consumidores face à sua compra, a consciência ecológica, a perceção da qualidade, a preocupação ambiental (medida através da perceção da eficácia do consumidor), o controlo comportamental percebido e a perceção do preço, este último com influência negativa, como esperado. Ao contrário do estipulado pela teoria, a pressão social não se revelou relevante nem a sua influência significativa para explicar a intenção de compra de produtos verdes. Verifica-se ainda que a perceção do preço, ao contrário da perceção da qualidade, não influencia a atitude. A sua influência na intenção de compra, tal como a influência do controlo comportamental percebido, é direta ou mediada pela experiência atual. Este resultado contribui para explicar a discrepância frequentemente verificada entre atitudes e intenções ou comportamentos de compra. Os resultados da investigação sugerem ainda que os consumidores exibem elevada consciência ecológica e uma atitude favorável face à compra de produtos verdes. Os consumidores percecionam a qualidade dos produtos verdes como sendo superior à de produtos comparáveis não verdes e o seu preço como sendo elevado. Consideram, ainda, que nem sempre é fácil encontrar produtos verdes à venda e que a comunicação não é adequada para efetuarem as suas escolhas, sendo a sua experiência atual com esse tipo de produtos mais limitada do que as suas atitudes e intenções face à sua compra. Com base nos resultados da investigação e na revisão da literatura, sugerem-se algumas intervenções de comunicação de marketing.
We live in a time characterized by the change of paradigms. With this work, we aim to better understand the consumer, their attitudes and perceptions about green products and contribute to support corporate marketing and communication strategies that promote a more sustainable consumption and positive changes in society. In this research, we analyse the main determinants of the intention to buy green products and their implications for marketing communication. Literature review and exploratory research support the development of two models, based on the theory of planned behaviour (TPB), to explain the intention to buy green products. The base model incorporates the variables of TPB (attitude, perceived behavioural control and social pressure) and specific variables related to the purchase of green products, namely, ecological awareness, perceived consumer effectiveness, quality perception and price perception. The expanded model broadens the study by incorporating actual consumer experience into the model. Data were obtained through a questionnaire applied to a representative sample of the population over eighteen years of age residing in the Metropolitan Area of Lisbon (AML) with secondary, post-secondary and higher education levels. Hypothesis were validated by using structural equations modelling. The introduction of actual experience in the model contributes to an increase of about 13% in the variance explained of the intention to purchase green products, improving the predictive capacity of the model from about 52% to about 65%. The results suggest that the main determinants of green purchase intention are, by order of importance: actual experience of consumers with green products, attitude towards the purchase of green products, ecological consciousness, quality perception, environmental concern (measured through perceived consumer effectiveness), perceived behavioural control and price perception, this latter with negative influence, as expected. Unlike stipulated by theory, social pressure did not prove to be relevant and significant in influencing green purchase intention. We also verified that price perception, unlike quality perception, does not influence attitude. Its influence on green purchase intention, like perceived behavioural control, is direct or mediated by actual experience. This result contributes to explain the frequently observed gap between attitudes and intentions or buying behaviour. Additionally, this research results suggests that consumers exhibit a high ecological consciousness level and a favourable attitude towards the purchase of green products. Consumers perceive the quality of green products to be superior to comparable non-green products and their price as being high. They also consider that it is not always easy to find green products available to buy and that communication is not suitable to make their choices, being their actual experience more restricted than their attitude or green purchase intention. Based on the research results and the literature review, some marketing communication interventions are suggested.
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Ting, Yu-Yean, and 丁友彥. "A Study on the Relationship of Green Consumption Attitude, Green Consumption Self - efficiency and Green Consumption Behavior of Elementary School Teachers in Mailiao Township, Yunlin County." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/59n2ed.
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碩士國立暨南國際大學
諮商心理與人力資源發展學系終身學習與人力資源發展研究所
105
Abstract The purpose of this study was to investigate green consumption attitude, green consumption self-efficiency and green consumption behavior of elementary school teachers in Mailiao Township, Yunlin County, and proposed some suggestions for educational organizations for promoting green consumption. The research tool was the questionnaire which referred to reference materials. It included demographic variable, the scale of green consumption attitude, the scale of green consumption self-efficiency and the scale of green consumption behavior. The research subjects were the elementary school teachers in Mailiao Township, Yunlin County. The questionnaires were distributed in the amount of 216 questionnaires and collected 211 questionnaires, the response rate was 97.6%. The questionnaires’ data analysis was processed by SPSS 24.0 of descriptive statistics, t-test, one-way analysis of variance, Pearson product correlation analysis, regression analysis. The conclusions of the study to the elementary school teachers in Mailiao Township, Yunlin County are as follows : 1、The attitude of green consumption was positive, especially in emotions. Green consumption self-efficiency reached medium. Green consumption behavior reached above the medium, especially in the principle of reuse. 2、The factors that effected the attitude of green consumption are gender, religion, the studies or trainings of green consumption. The factors that effected green consumption self-efficiency were age, gender , religion, the studies or trainings of green consumption, the experience of joining the activities of environmental protection. The factors that effected green consumption behavior were gender, the experience of joining the activities of environmental protection. 3、There was the highest correlation between the intention level of green consumption attitude and green consumption behavior. There was the highest correlation between teachers’ green consumption self-efficiency and the intention level of green consumption attitude. Nevertheless, there was the highest correlation between green consumption self-efficiency and the “refuse principle”of green consumption behavior 4. There was positive correlation between the teachers’ green consumption attitude and green consumption behavior, and there was the most predictive ability in “intention level”. 5. There was the significant prediction of the elementary school teachers’ green consumption self-efficiency to green consumption behavior. 6. There was positive correlation of teachers “intention level” and green consumption self-efficiency to green consumption behavior, and there was the most prediction in “green consumption self-efficiency”. Key words: green consumption, green consumption attitude, green consumption self-efficiency, green consumption behavior
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LIN, Chin-Hsien, and 林晉賢. "The Impacts of Price Perception on Green Consumption Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6nv6dv.
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Rang, Suer, and 阮素娥. "A Study of the Relationships of Voluntary Simplicity Consumption and Green Consumption Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/24898939262890901231.
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碩士大葉大學
工業關係學系碩士班
92
Facing the raising of environmental concious, people have already started understanding how oneself activicity impact to the earth. The appearance of voluntary simplicity shows the transition of consumers. We will futher discuss whether this awareness of consumer’s conscious down to daily consumer behavior could relate to the green consumption to maintain th balance and sustainability of the environment. This study surveys the posible consumers of BodyShop and adopts factor analysis, canonical correlation analysis, cluster analysis and variance analysis to exam the relationships of the constructs, voluntary simplicity consumption and green consumption. This study also discusses the difference among clusters of voluntary simplicity consumption and green consumption by demography. (1)There is positive correlation relationship of voluntary simplicity consumption and green consumption. (2)There are three clusters of voluntary simplicity consumption--high voluntary simplicity consumption, middle voluntary simplicity consumption and low voluntary simplicity consumption. (3)There are four clusters of green consumption --loyalty green consumption, scattered green consumption, barely enough green consumption and selective green consumption.
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Wu吳孟珠, Meng-Chu, and 吳孟珠. "The Study of Green Consumption Attitude and Green Consumption Behavior for Upper-Grade Elementary School Students -The Mediate Effect of Green Knowledge Education." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/upz8tp.
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碩士樹德科技大學
金融系碩士班
102
Green consumption is no longer just to meet consumer demand, it is to protect the environment through consumer behavior, to solve and prevent future environmental problems. The main purpose of this study is to investigate the influence among the knowledge, attitudes and behaviors towards green consumption of upper-grade elementary school students, and to explore whether upper-grade students differences in personal attributes variables will result in different green consumer attitudes and behavior. Also, whether education for green consumption will has mediating effects on green consumer attitudes and behavior relationships will be examined. The result show that hypothesis one, two and three are partially established. The study finds that students’ father with higher education would affect their attitudes towards green consumption. The degree of parents value green consumption and environmental issues would affect upper-grade elementary school students’ green consumption knowledge, attitude and behavior. Hypothesis 4 is established as the result shows that green consumption attitude is positive correlation with enducation for green consumption. Hypothesis 5 is established as the result shows that education for green consumption is positive correlated with green consumption behavior. Hypothesis 6 is established as the result shows that green consumption attitude is positive correlated with green consumption behavior. The findings demonstrate that edution, attitude and behavior of green consumption are closely related. Hypothesis 7 is partly establised as the result shows education for green consumption has partial mediating effect on consumption behavior and attitudes. School and family both are the important places where children could practice and learn about green consumption. Therefore, school must develop a partnership with parents in order to be succed in prompting green consumption. School could promote green consumption through diverse channels by providing parents with information about environmental protection and green consumption in order to facilitate parents to have basic knowledge of green consumption and accurate behavior. So that family could be helpful in cultivating green consumption and behavior for children.
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Chen, Chia-Wen, and 陳嘉彣. "Influence of Green Consumption Behavior Experience and Environmental Sensitivity on Green Consumption Behavior — A Case Study of A Junior High School in Hsin-Chu." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/g5gtdv.
Full textAbstract:
碩士大葉大學
觀光餐旅碩士在職學位學程
103
The purpose of this study was to understand the green consumption behavior experience, environmental sensitivity and green consumption behavior of junior high students in Hsin-Chu City and to discuss the correlations among these factors.916 subjects from a junior high school in Hsinchu City were selected by stratified sampling. 428 questionnaires in total were distributed, and 359 valid questionnaires were collected, with valid response rate of 83.8%. The major findings are as follows: (1)The subjects' green consumption behavior experiences are considered to be good, their envoronmental sensitivity is high, and their green consumption behavior is acceptable. (2)There is no statistical significance among the socio-demographic variables, green consumption behavior experiences, environmental sensitivity, and green consumption behavior. (3)This study shows significant positive correlations among green consumption behavior experiences, environmental sensitivity, and green consumption behavior. In particular, the correlation between environmental sensitivity and individual concern about environmental problems is the highest. (4)The subjects' green consumption behavior experiences and environmental sensitivity toward green consumption behavior are predictable. Among the variables, environmental sensitivity and individual concern about environmental problems have the greatest predictive power, with explained variation of 44.5%; the green consumption behavior has less predictive power, with explained variation of 24.4%; environmental sensitivity-individual sensitivity to the envoronmental changes has the least predictive power, with explained variation of 20.3%.
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Ho, Hsin-Yi, and 何欣怡. "Green Products of Country of Origin and Brand Images Affect to Green Consumption Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/56060002092231076159.
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碩士大葉大學
國際企業管理學系碩士班
97
Country of origin, brand images of green products and green consumption behavior of consumers were studied in this study, moreover, the Likert 7-point scale was used and samples were collected from northern, central and southern Taiwan who have used THE BODY SHOP and L'OCCITANE green cosmetics (body, facial or hand care products), the sample response is 238, valid sample is 221, the rate of sample response is 92.8%, I collected those of samples from samples clicking electronic survey and randomly investigating on the streets, the SPSS was used to analyze the samples as well. Evidence from empirical result indicates the level of economic and technological development of green product’s country of origin have positive relation to green consumption behavior, political development of country of origin has no significant effect to green consumption behavior, function and experience of green product has positively effect to green consumption behavior and symbolic of green product has no significant effect to green consumption behavior.
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Chung, Peishan, and 鍾佩珊. "A Study on Green Consumption Behavior for Carbon-Labelled Beverages." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/3565ce.
Full textAbstract:
碩士長榮大學
國際企業學系碩士班
99
Due to the severe global climate change induced by the greenhouse effect, governments and businesses worldwide have started to put much emphasis on the issue of energy saving and carbon reduction in recent years. To achieve the carbon reduction goal, the Taiwan government has implemented the carbon label policy since March 2010. This study, therefore, aims to investigate Taiwanese consumers’ perceptions on beverage products with carbon labels. The study mainly examines the effects of beverage products’ properties, environmental awareness, environmental attitudes, reference persons, governmental policies, and consumers’ international perspective on consumption behavior for carbon -labelled beverages. To test proposed green consumption model, this study conducted a questionnaire survey on Taiwanese consumers, and 495 effective questionnaires were collected and analyzed. Research findings reveal that consumers’ environmental awareness and environmental attitudes, reference persons, governmental policies, and consumers’ international perspective have significantly positive effects on consumers’ purchasing behavior for carbon-labelled beverage products. Among the factors related to international perspective, consumers’ international experiences and cross-cultural perception have significantly positive effects on green consumption behavior. According to research results, the study suggests that beverage comapnies can label carbon emission data on their products as well as emphasize the healthy ingredients of the products. To achieve the goal of energy saving and carbon reduction, the government can both encorurage and regulate the applications of carbon labels, and promote consumers’ international perspective through educational system.
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Hui, Chuang Shu, and 莊淑惠. "A Study on Green Consumption, Personal characters, and Travel Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/68813710635893240633.
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碩士亞洲大學
休閒與遊憩管理學系碩士在職專班
98
Recently, people start to put much emphasis on the issues of environmental protection, energy-saving and carbon emission reduction because of global climate change and catastrophes everywhere. And then green consumption and the green industries become popular. People’s attitudes and behavior toward the earth have changed. For example, people carry reusable chopsticks and shopping bags with them when going out. People start to sort and recycle waste. Furthermore, travel behavior changes and becomes different. For example, biking and eco travel tours become more and more popular. It is quite worthwhile to discuss the effects and relationship between the green consumption and travel behavior in Taiwan. The relationship between personal characters and population statistics is also a good topic to research. This study is divided into three groups: green consumption, personal characters and travel behavior. 450 questionnaires were delivered to 16 green stores in Beimen District, Tainan County. The investigation is based on Purposive Sampling. The goal of this study is to investigate the relationship between green consumers’ characters and travel behavior, and to know the variables in the difference of the green travelers market. A total of 397 effective samples were collected. Through the survey and analysis, there is a positive correlation between green consumption and green travel behavior. And it means that green consumption will affect what travelers want to buy and change their personal behavior. There is also a correlation among green consumption, travelers’ behavior and personal characters (including kindness, extroversion, openness and conscientiousness.) Then it is quite obvious that personal characters will affect one’s green consumption and travel behavior. According to the result of green travel target market analysis, the cluster is divided into three groups: deep green travelers, light green travelers and non-green travelers. Deep green travelers have higher self request and make more request to the industry. They are about 40 ~ 60 years old and married. Their educational levels are at least at college degree and they have the experience of taking part in the environmental protection activities. Light green travelers have lower self request but make a lot of request to the industry. Their ages are under 40 years old and married. Their incomes are about 50,000 ~ 70,000 dollars and they are at least at university level. Non-green travelers do not request too much. They are about 31 ~ 40 years old and married. They are at university level and their incomes are about under 30,000 dollars. Eventually some suggestions are provided for marketing and extension education in the hopes that it may be beneficial for the government, the industry and the academia.
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Lin, I.-Chen, and 林奕辰. "Relationship Quality and the Theory of Planned Behavior Models of Green Consumption Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58838869197035963900.
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碩士靜宜大學
企業管理學系
99
More than half of rivers in Taiwan are polluted and that causes the attention of environment ecology. Environmental Protection Administration has promoted and offered reward to private and public sectors in research and development of green products and technologies. Green consumption has become a new trend. This research based on the theories of planned behavior (TPB) and relationship quality (RQ) model to study the green clean product consumer behavior whether the purchase is based on the consumer’s individual plan or base on the its good relationship with the seller. The methods of SEM（Structural Equation Modeling）and Regression Models are used to analyze and compare TPB and RQ models. We found both attitude toward the behavior, subjective norm and perceived behavior control in TPB model, and satisfaction and trust in RQ model have effect on consumer purchase intention and behavior. Purchase intention plays a key-mediating role and the RQ model is outperforming the TPB model. The case green store would emphasize the promotional strategies of green products’ characteristic, held activities to enhance consumers’ cognition that green clean product have benefits to health, environment and earth, and improve relationship quality with his customer in transparence way to let customers understand price of products adjusted by exchange rate then increase customers’ commitment to the green store will enhance their purchase behavior.
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Chen, Jia-Yi, and 陳珈伊. "A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/93228127299717771558.
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碩士國立勤益科技大學
企業管理系
100
In the recently years, Global warming has become the most complicated issue. People have noticed the importance of the green environmental production. Meanwhile, people gradually put the green conception into practice in their life. The government and the enterprises focused on promoting the idea of the green and carrying out the green life. Since then, everyone has started the green consumption behavior. This study through literature review and empirical research to explore the correlations and strengths between green consumption sense, perceived benefit of green consumption behavior, perceived risk, moral responsibility, normative belief, control strength, control belief, attitude, subjective norms, behavior control, behavior intention, and actual behavior. An analysis of 560 effective questionnaires produces seven main findings: (1)Perceived benefit of green consumption has significantly positive impact on the consumer attitude. (2) Perceived risk of green consumption has significantly negative impact on the consumer attitude. (3)Normative belief and moral responsibility of green consumption both have significantly positive impact on the consumer subjective norms. (4)Control strength and control belief of green consumption both have significantly positive impact on the consumer behavior control. (5)Attitude, subjective norms and behavior control of green consumption all have significantly positive impact on the consumer behavioral intention. (6)Behavioral intention and behavior control of green consumption both have significantly positive impact on the consumer actual behavior. According to the results of this study, it can provide information to industry to plan the green marketing strategy.
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Wu, Tsung-yu, and 吳宗祐. "Influence of Cosmetics Green Packaging Design and Green Consumption Behavior Intention to Teacher’s Green Consumption Teaching Belief among Teachers of Elementry School in Chiayi County." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/77841653147531007529.
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碩士康寧大學
休閒資源暨綠色產業研究所
101
The research is discussing about the influence of cosmetics green package design and green consumption behavior intention to teacher’s green consumption teaching belief among teachers of elementary school in Chiayi county. A total of 500 copies of self-made “questionnaire of the influence of cosmetics green package design and green consumption behavior intention to teacher’s green consumption teaching belief ”were sent out to teachers associated with elementary school in Chiayi county. The teachers were selected by the method of “stratified random sampling” so that difference in school size and location can be included in the population. There were 480 valid samples obtained with an effective ratio of 96%. The surveys were analyzed by statistical methods including descriptive statistics,T-test, ANOVA, Tukey’s Post-hoc comparison and Pearson’s related analysis. The teacher’s green consumption teaching belief can be categorized into three important factors with factor analysis method-“the assessment and progress of teaching ”, ”knowledge and learning concetion”, ”teaching taskes”.The green consumption behavior intention of elementary school teachers is positive, and it’s variation can be explained up to 61.2% by using the theory of planned behavior. Of the variables, ”perceived behavioral control” is the most important factor, followed by “subjective norm”. The elementary school teachers hold positive attitudes both on the cosmetics green package design and green consumption teaching behavior intention, and the degree of the cosmetics green package design and green consumption behavior intention have a significant effect on teacher’s green consumption teaching belief in the linear regression model. Significantly higher scores on performance are taken by the teachers who are older and participated in the workshops of environmental protection activities and studies in all scales. Cross-analysis also illustrates that the older elementary school teachers have higher inclination to participate environmental protection activities, and the teachers who have experiences of environmental protection have higher inclination to participate environmental protection studies.
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Pan, Hong-Bing, and 潘鴻斌. "Behavior models for green purchase, green consumption, and teaching of elementary teachers in central Taiwan." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/54908933503921501840.
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碩士國立臺中教育大學
環境教育研究所
98
Behavior models for green purchase, green consumption, and teaching of elementary teachers in central Taiwan Abstract The main purpose of the study was to evaluate behavior models for green purchase, green consumption and green consumtion teaching and mutual effects among different behavior variables of behavior models and the difficuly and it corresponding solving scheme in anticipation of elementary teachers in central Taiwan. Besides, experts and senior elementary teachers of green purchase,green consumption and green consumtion teaching were interviewed in order to understand the present situation and problems and solutions encountered by teachers when practising green purchase, green consumption and green consumtion teaching. Elementary teachers, teaching at four counties and city in central Taiwan in 2008, were the studied objectives. A stratified random sampling was conducted in this study. Since some teachers were in charge of purchase business, two questionnaires were designed in this study. 539 questionnaries for general teachers were distributed and 444 copies returned with recovery rate of 82.3%; while 245 questionnaires for purchasing teachers were distributed and 205 copies returned with recovery rate of 83.7%. Cronbach α of behavior models of green consumption, green purchase, and green consumption teaching of elementary teachers were 0.929, 0.934, and 0.921, respectively. The SPSS 12.0 and structural equation model LISREL 8.51 statistical software for statistical analysis. Some important results are shown as follows： The overall green consumption behavior of elementary teachers well fitted the model, with GFI=0.93, SRMR=0.050, RMSEA=0.053, and CFI=0.97. The model showed that cognition had significant effect on attitude; attitude remarkably affected subjective norm, self-efficacy, and response efficacy; attitude and self-efficacy could positively and significantly influence behavioral intention; behavioral intention had positive and remarkable effect on behavior and action; as well as behavior positively and significantly affected action. In this study the green consumption behavior model of elementary teachers in central Taiwan, the model could predict 42% of attitude, 55% of subjective norm, 58% of self-efficacy, 47% of response efficacy, 57% of behavior intention, 27% of behavior, and 59% of action, respectively. The overall green purchase behavior of elementary teachers well fitted the model, with GFI=0.94, SRMR=0.050, RMSEA=0.060, and CFI=0.97. The model showed that cognition had significant effect on attitude; attitude remarkably affected subjective norm, self-efficacy, and response efficacy; attitude and self-efficacy could positively and significantly influence behavioral intention; behavioral intention had positive and remarkable effect on behavior and action; as well as behavior positively and significantly affected action. In this study the green purchase behavior model of elementary teachers in central Taiwan, the model could predict 42% of attitude, 55% of subjective norm, 58% of self-efficacy, 47% of response efficacy, 61% of behavior intention, 33% of behavior, and 66% of action, respectively. The overall green consumption teaching behavior of elementary teachers well fitted the model, with GFI=0.95, SRMR=0.044, RMSEA=0.047, and CFI=0.98. The model showed that cognition had significant effect on attitude; attitude remarkably affected subjective norm, self-efficacy, and response efficacy; cognition, attitude, self-efficacy, and response efficacy could positively and significantly influence behavioral intention; cognition and behavioral intention had positive and remarkable effect on behavior and action; as well as behavior positively and significantly affected action. In this study the green consumption teaching behavior model of elementary teachers in central Taiwan, the model could predict 40% of attitude, 57% of subjective norm, 60% of self-efficacy, 60% of response efficacy, 43% of behavior intention, 30% of behavior, and 33% of action, respectively. Comparing the three models of behavior mentioned above, it is found that the three behavior models have better prediction on attitude, subjective norm, self-efficacy, response efficacy, and behavior intention of green purchase, green consumption, and green consumption teaching of techers, with more than 40%; but lower prediction on behavior with around 30%. Moreover, in the three behavior models, in addition to attitude and self-efficacy affecting behavior intention， and behavior intention influencing behavior and action, cognition and subjective norm also have significant effect on behavior intention in the green consumption behavior model of elementary teachers. Besides, cognition and response efficacy also affect behavior intention and cognition also has direct effect on behavior and action in the green consumption teaching behavior model of elementary teachers. In the process of green consumption teaching, elementary teachers in central Taiwan might encounter problems, including (1) insufficient free time in school，63.8%, (2) not enough time to prepare green consumption teaching，51.8%, and (3) self-inefficient ability for green consumption teaching，36.5%. For this reason, most teachers considered the providing of teaching materials and activities were necessary. Elementary teachers in charge of purchase in central Taiwan were willing to implement green purchase. However, obstructive factors, such as green products not being easy to purchase for remote schools and the quality of some green products being not satisfactory, were generally existed. The green consumption was not generally taken at present by elementary teachers due to the higher prices and not common of green products.
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Tseng, Wanping, and 曾婉萍. "An Action Research on the influence of Green Consumption Curriculum toward the Middle Grade Students' Green Consumption Behavior in Elementary School." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/76363943852238957528.
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碩士臺北市立大學
國民小學教師在職進修公民與社會教學碩士學位班
102
The purpose of this thesis is to explore the influence of green consumption curriculum on the middle grade students' green consumption behavior in elementary school. This research involved an action research, comprised of a green consumption curriculum designed by the researcher. One intact class of twenty-three middle grade students in elementary school participated in the three-phase and twelve-unit study. The study aimed to investigate the instructing progress of the teacher, and the difficulties that teacher confronted and the feasible solutions to it. The learning progress and behavior of the students, and the effect of the curriculum were also examined. The study also aimed to discuss the promotion of the cognition, attitude and behavior of the students from the green consumption action research. The methods carried out in this study were observations, instructional diaries, learning portfolios, interviews and content analysis by the researcher. The results of this study indicated as follows: In terms of cognition, most of the students constructed correct concept on the definition of green consumption, green products, and green marks. In light of behavior, most of the students acted on environmental activities at school, such as recycling, reusing tableware, bringing shopping bags, or saving water and electricity. Regarding the attitude, most of the students showed strong interest and developed positive attitude toward green consumption. To conclude, this study may be of importance in explaining the green consumption education in elementary school, as well as in providing teachers with a better understanding of how green consumption curriculum relate to students in elementary school. Keywords: green consumption curriculum, green consumption behavior, action research
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Lee, Wei-Kang, and 李維康. "A Study of Cognition of Green Hotel, Attitude of Green Consumption and Green Marketing toward Influencing Behavior on Green Hotel Accommodation." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/68621435015806431038.
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Chen, Ssu-Ting, and 陳思婷. "A Study on the Impact Factors of Green Restaurant Consumption Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/53827735220504643518.
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碩士國立勤益科技大學
企業管理系
103
In recent years, environmental consciousness become more and more popular, pollution problems have become more important, environmental impact of foodservice industry has already caught people’s attention. Consumers start to realize the importance of green dining. Green restaurant therefore become a trend in foodservice industry. Using random sampling, this study investigates the relationships of consumer awareness of green restaurant, green marketing, brand image and consumer’s purchase intention of green restaurant. The questionnaires were administered to consumers living in Taiwan from December 1, 2014 to February 28, 2015. The methods adopted include descriptive statistics analysis, reliability and validity analysis, ANOVA analysis, and structural equation modeling (SEM) analysis. Results of this study indicated that: 1. Green marketing has a significantly positive effect on green restaurant cognition. 2. Green restaurant cognition has a significantly positive effect on purchase intention. 3. Green marketing has a significantly positive effect on purchase intention. 4. Green restaurant cognition has a significantly positive effect on brand image. 5. Green marketing has a significantly positive effect on brand image. 6. Brand image has a significantly positive effect on purchase intention. Finally, based on the findings of this study, implications and suggestions for future research are proposed.
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Wen, Hsin-Hsien, and 溫心嫺. "Knowledge,Attitude and Behavior of Green Consumption of the Government Staff." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/38305384241300556913.
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碩士中國文化大學
生活應用科學系
100
The natural resources or ecological damage caused by the environmental deterioration, has been gradually awareness of the impact of own activities on the Earth. And also recognize that the terrorist caught in the disastrous position, the growing trend of green consumption issues, the government has been undertake various environmental protection policies actively,public servants play a real influence on the implementation of policies , and the mental of green consumption will make an indicators and research value on the government’s development of the consumption. This study,aims to understand the present situation of "green consumption behavior" on public servant, and to explore the differences and explain the force of the public servants of different background factors on the "green consumption behavior. This study conducted a questionnaire survey on the public servants of the central authorities,the investigation of official measured sample are 500, and 450 effective questionnaires were collected and analyzed, the effective rate was 90%. The research tools include 4 scale:"personal information","environmental knowledge","green consumption attitudes and green consumption behavior".Statistical software package SPSS for Windows 12.0 carry out analysis of results and findings are as follows: 1.Green consumption attitudes: in the principle reduction,the elder are superior than younger,in the principle of reduction,refusal,reuse and resources recycling, married are higher than unmarried ,which have significantly level. 2.Green consumption behavior: score for the three dimensions of consumption behavior, "personal, family and public authority", women are all higher than men,the elder and married are superior than the younger and unmarried, executives are higher than the staff, which have significantly level. 3.The degrees of environmental knowledge, green consumption attitudes and green consumption behavior have significantly positive correlation. 4.The regression analysis for environment knowledge, green consumption attitudes and green consumption behavior have significantly level. According to research results , it is suggested that the government should provide multi-application environmental education programs for public servants by the civil website media to enhance the awareness of environment, and to establish the correct consumption attitudes and behavior, that will become a seed to promote environment protection. Keywords: public servants, knowledge of the environment, consumption attitudes, consumption behavior
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HO, YaHui, and 何雅慧. "A Study on the LOHAS Concepts, Lifestyle, Green Consumption Behavior, and Sustainable Living Behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/37854103112162778952.
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碩士大葉大學
管理學院碩士在職專班
100
This study aimed to explore the relationship between the LOHAS concepts, lifestyle, green consumption behavior, and sustainable living behavior. A structural questionnaire was applied to collect opinions from consumers over age 18 with writing ability, at the LOHAS-concept-based store after buying goods. There were 420 copies sent and 415 valid samples returned for further statistical analysis using SPSS 10. The main findings of this study was that the lifestyle intention and sustainable living behavior can predict the concepts of LOHAS significantly, as well as the green products consumption behavior. Several suggestions were provided to different stakeholders related to this study subject. The government should focus policy on the promotion of LOHAS concepts into the school and continuing education. Relative activities should be held to promote people to behave within green consuming and sustainable living behaviors. The certification system of green products should be clear and unified with international standards. The green-product selling stores should provide more information of green products and expand the channel and place to selling green products. Some non-profit activities will enhance the identity from people. The people can have more positively attitude to accept the new lifestyle of loving our environment and building their own LOHAS concepts. The following researchers might apply the qualitative method to collect deeply information from the consumers and extend the conclusion of this study.
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Yu, Chien-Ping, and 尤千萍. "A Study on the Relationships among Environmental Protection Consciousness, Green Consumption Intention and Green Consumption Behavior: An Examination of Motivation Crowding Effect." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/jxyu36.
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碩士台南應用科技大學
國際企業經營系碩士班
103
Issues on environment protection have become increasingly important and people nowadays are more concerned about the quality of life. Quality often matters more than quantity. This study empirically explores the relationships among environmental protection consciousness, green consumption intention and green consumption behavior. A questionnaire survey was conducted to fulfill this purpose using a sample of 381 effective questionnaires gathered from hotel guests at Tainan. The analyses of statistics such as independent-samples t test, one-way ANOVA, regression analysis and SEM were used to analyze the data, with the software of AMOS and PASW Statistics. Moreover, motivation crowding effect suggests that external money intervention weakens the intrinsic motivation. The study also examines whether the motivation crowding effect actually occurs when consumers try to stay environmentally friendly. Finally, implications and future research suggestions are discussed.Research results show that environmental protection consciousness has a significantly positive effect on green consumption intention and then green consumption intention is positively related to green consumption behavior. People with higher environmental consciousness are more likely to intend engaging in green consumption. Cash discount incentives have no effect on the choice of hotel guests to reuse their bed sheet or towels. Similarly, environmental protective alternatives are not great incentives for hotel guests to maintain their environmentally friendly behaviors.
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Liu, Yu-Wen, and 劉郁雯. "A Study on Green Consumption Involvement and Consumer Purchasing Behavior for Green Laptop in Taipei City." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/08432780688578376622.
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碩士國立交通大學
經營管理研究所
99
Environment protection issues have been discussed a lot in half a century. A variety of green products and new energy-saving technologies come out after another. This paper focuses on consumers’ green consumption involvement and purchasing behavior for green laptop, and hopes to understand how demographic factors and green consumption involvement influence consumers’ purchasing behavior. This paper adopts EBM model developed by Engel, Miniard and Blackwell in 1993. Besides, this paper consults and sums up relevant materials to develope a green consumption involvement scale, which includes four components,“green consumption,” “green knolowedge promotion and country image,” “familiar with green issue,”and “conception of the whole environment.” There are 402 valid samples. We test our hypothses by Chi-square Test、Variance Analysis and Hierarchical Regression Analysis. The following are this paper’s empirical findings: (1)Females, older than 50 years old, bachelor degree, married consumer, monthly disposable income more than NT$ 30,000, and industrial employees have the hightest green consumption perception. (2) Green consumption perception does impact consumers’ actual consumption, but has no effect on purchase channel choice. (3)Consumers’ gender, education, and amount of monthly disposable income have a significant impact on consumers’ actual consumption, purchase motivation, information search, and product attribute. (4) Consumers’ age, marital status, and occupation have a significant impact on consumers’ actual consumption, purchase channel choice, purchase motivation, information search, and product attribute. Finally, acrodding to the above finding, this paper provides some practical suggestion to green product manufactures.
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Leitão, Maria Leonor Vieira Teles de Menezes. "Determinants of green purchase behavior." Master's thesis, 2021. http://hdl.handle.net/10362/121310.
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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and ManagementThe green industry has been growing over the years. Consumers and companies are more concerned about their footprint and strive to reduce the environmental problems and increase their ecological actions. Thus, understanding the determinants of green purchase behavior is essential for marketers and companies to improve their strategies and products. To achieve the objective of the dissertation, a conceptual model was proposed. The data was collected through an online questionnaire, and the results were analyzed through a structural equation modeling method. The findings unveiled that environmental knowledge, perceived quality, perceived price, green trust, green advertising and long-term orientation impact the green purchase intention and that green purchase intention has a significant impact on the green purchase behavior. Additionally, the results show how the proposed model differs with gender.
A indústria verde tem crescido ao longo dos anos. Os consumidores e as empresas estão mais preocupados com a sua pegada e esforçam-se para reduzir os problemas ambientais e para aumentar as suas ações ambientais. Compreender os determinantes do comportamento de compra verde é essencial para que os profissionais de marketing possam redefinir as suas estratégias e produtos. De modo a alcançar o objetivo da dissertação, um modelo conceptual foi proposto. Os dados foram adquiridos por meio de um questionário online e os resultados analisados por um método de modelagem de equações estruturais. Os resultados revelaram que a consciência ambiental, a qualidade percebida, o preço percebido, a confiança verde, a publicidade verde e o orientação a longo prazo influenciam a intenção de compra verde e que a intenção de compra verde tem um impacto significativo no comportamento de compra verde. Além disso, os resultados mostram que o modelo proposto difere com o género.
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Li, Hsin-Han, and 李欣翰. "The Study of Influence Factors of Consumers’ Green Consumption Behavior in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/26590774791945532062.
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碩士長榮大學
企業管理研究所
97
This study is to understand how consumers’ green consumption intention and their behavior are affected by green product perceived value, behavioral cognition and attitude. The green consumption intention is also the intermediary influence of behavior. After reviewing the references of environmental behavior, most of the research is based on the theorem “environmental behavior (Hines, Hungerford, & Tomera, 1986-87)”. Then, deliberates other related literatures, this questionnaire includes above five parts. There are 1,068 consumers selected from supermarkets in Taiwan. We also use descriptive statistics, t-test analysis and one-way ANOVA to inspect significantly difference that between participants of the different background with each research variable; use confirmatory factor analysis and structural equation modeling to confirm and investigate what the factors are for consumers to fulfill green consumption behavior. The result of this study finds the negative affection of green consumption behavior on green consumer behavior cognition, and positive affection of other influences. Based on above result, we hope to provide enterprises the effective marketing strategies, and will propose the suggestions for government regarding the implementation related to green policies or laws in the future.
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Pin-ChiSu and 蘇品綺. "Green consumption behavior: switching intention toward electric scooters with Behavioral Reasoning Theory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/67300576989089369157.
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Hsiao, Pei-Ju, and 蕭佩如. "Apply the Decomposed Theory of Planned Behavior to Explore the Factors Influence on Green Consumption Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/w6e6gh.
Full textAbstract:
碩士淡江大學
會計學系碩士班
103
In recent years, human has gradually realized the importance of caring for the earth, and the green consumption can be said that the concept of sustainable development into account the humanities. The purpose of this study is to explore the influence of various factors on green consumption behavior. To this end, this study is primarily based on the decomposed theory of planned behavior, classify the influence of aspects on green consumption behavior into attitudes, subjective norms, and perceived behavioral control, and add 6 variables including ecological knowledge, ecological affection, interpersonal influence, external influences, self-efficacy and facilitating conditions. To support this study, a short questionnaire was issued to consumers and 278 validly responses have collected. The results showed that：(1) there is no association between the ecological knowledge and attitude of green consumption. (2) ecological affection had significantly positive effect on attitude of green consumption. (3) interpersonal influence and external influences have significantly positive effect on subjective norms. (4) self-efficacy and facilitating conditions have significantly positive effect on perceived behavioral control. (5) attitude of green consumption, subjective norms, and perceived behavioral control have significantly positive effect on intention of green consumption. (6) intention of green consumption has significantly positive effect on green consumption behavior.