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Skorik, V. "Marketing of green business." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/65238.
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How to attract investors and entrepreneurship abroad to nation
green business? At first, describe what is green business, is organization or
enterprise that have a minimum negative influence on nature, environment
and society, support different ecological programs, help to solve environmental
pollution and avoid to damages a nature.
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Grobler, Marthinus Petrus Johannes. "Green business and environmental issues: family versus non-family business." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1008058.
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The aim of the study was to understand whether family businesses and non-family business differ from one another regarding green business and environmental issues. Green business issues are of global importance for the continued existence of business within the world. Businesses do not exist in isolation but within the context of the environment within which they function. Business has an impact on the environment and the environment has an impact on business. Furthermore, family businesses constitute a large part of the world economy and estimates range from 60-90 percent of GDP contributed by family businesses. In the South African context family businesses also form a significant part of the business environment. A literature study was conducted. The study identified five factors and considered each of these factors in the study. The five factors are: Green Business; Values; Stewardship; Succession; and, Stakeholders. In addition to a literature, primary research was conducted and data were collected by means of a questionnaire that collected data on the factors identified as well as some biographical information, including race, age and the sectors in which the respondents operated. The study’s findings correspond with the literature study, although no clear difference was found between family business and non-family business relating to green business and environmental issues. Family businesses do however believe that they are stewards of the environment and need to care for the environment.
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Tekin, Ilknur Mary Joy Nirmala. "Green Index: Integration of Environmental Performance, Green Innovativeness and Financial Performance." PDXScholar, 2014. http://pdxscholar.library.pdx.edu/open_access_etds/1815.
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The integration of sustainability performance of companies is becoming increasingly important. The recent global requirements (i.e. the Kyoto Protocol) for significant reduction of the negative impact of companies on the environment over the next 6 years have been putting pressure on the companies, requiring them to lower the negative environmental impact of market performance. This requirement challenges the profitable growth of the companies' business functions, given the change needed for business operations to improve on their environmental impact.
In this dissertation a new corporate sustainability performance index, called: The Green Index, for measuring and assessing the integrated sustainability performance of companies is developed. The Green Index integrates Environmental Performance, Green Innovativeness and Financial Performance, by quantifying the expert opinions toward their integration. Development of the Green Index is a holistic approach in defining and measuring "green" performance for companies, integrated into their market performance. Green Index, for the first time in the literature, introduces Green Innovativeness in defining and measuring Green Performance of companies, in integration with Environmental and Financial Performance.
In the literature and business practices, there are various sustainability indices used, and methodological approaches in measuring corporate sustainability performance with more than hundred performance indicators. The Green Index, uniquely refers to the collective expert opinion of management researchers, executive managers of corporations, high-tech companies' R&D managers, financial managers, corporate social responsibility managers, in defining a shorter list of 29 performance measures under the three core performance dimensions. Hierarchical Decision Modeling is used for the development of Green Index based on experts' collective decisions. At the next level, desirability levels for each one of the 29 performance measures are scaled by a group of angel investors and investors. And their collective desirability quantifications are used toward the application of the Green Index to quantify the Green Index value for a set of scenario analyses for alternative company performance states.
Green Index fills a major gap in the scholarly literature and business practices. It meets the needs prioritized in the near future strategy of World Business Council on Sustainable Development (WBCSD) towards development of new performance metrics and business models for industries that are financially successful while innovating with green products as they are reducing their negative environmental impact (WBCSD Annual Report 2010, 2011).
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Schoumans, Sandrine. "Green Business Networks : The Case of Sweden." Thesis, Stockholms universitet, Kulturgeografiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-58392.
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Lewis, Gerard J. "Integrating the 'green' environment into business strategy." Thesis, University of Manchester, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.633025.
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Why are business organisations not integrating the natural environment into business strategy? This question is important because green issues have strategic importance for business organisations, green issues are under-researched, and current management practice is believed to be inappropriate for managing such issues. This research focuses on answering the question by studying how senior executives in the UK textile industry (a) perceive uncertainty in the natural environment and (b) make strategic decisions involving green issues. The research uses questionnaires and interviews for data collection. Both research instruments are grounded in two main constructs; 'perceived environmental uncertainty' and 'rationality in strategic decision making'. A contingency perspective is taken and organisation performance is measured using Ashby's (1956) Law of requisite variety. The findings show that a number of barriers to integration exist. Exogenous barriers are: (a) the quality and availability of information, (b) sources of uncertainty and equivocality in the natural environment, and (c) rational and non-rational decision making techniques are either not available or undeveloped. Endogenous barriers are: (d) executives' limited mental models of the natural environment, (e) a relatively low level of rationality in strategic decision making for green issues, and (f) a vicious circle which discourages investment in information structures. The research is novel in that perceived environmental uncertainty and rationality in strategic decision making have been applied to green issues for the first time. Other contributions to knowledge include the development of the macro environment concept (Le. commercial and natural environments combined), the development of green research instruments, and the application of Ashby's (1956) Law to the measurement of green organisation performance. The practical implications of the findings are that executives should be sensitised to green issues and trained to think systemically. At the organisational level, information processing structures can be improved by using scenario planning techniques. It is also the case that environmental management systems have limited application in green strategic decision making.
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Johaina, Abou Khalil. "Economic mechanisms of green energy business development." Master's thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81725.
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У першому розділі розглядаються передумови та останні світові тенденції прогресу бізнесу із зеленою енергетикою, а також національні схеми економічної підтримки, що використовуються для управління розвитком відновлюваної енергії.
Другий розділ охоплює питання оцінки ліванського потенціалу відновлюваної енергетики та стану його використання, визначення поточних економічних та організаційних стимулів для розвитку національної зеленої енергетики та аналіз економічних результатів їх реалізації.
У третьому розділі для вдосконалення управління бізнесом із зеленої енергетики в Лівані проводиться економічне обгрунтування реалізації розподілених сонячних фотоелектричних проектів, а також пропонуються рекомендації щодо вдосконалення економічної та організаційної підтримки бізнесу із зеленої енергетики в країні щодо виявив проблеми його адміністрування.The first chapter examines the prerequisites and the world's latest trends in green energy business advancement as well as the national economic support schemes used to manage renewable energy development. The second chapter covers issues on evaluating the Lebanese renewable energy potential and the state of its use, identifying current economic and organizational incentives for national green energy business advancement, and analyzing the economic results of their implementation. In the third chapter, for improving the management of green energy business in Lebanon, the economic substantiation of implementing distributed solar photovoltaic projects is conducted as well as recommendations on improving economic and organizational support of green energy business in the country are offered with regard to the revealed problems of its administration.
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Jansson, Karin, and Jenny Jonasson. "Green Cargo : En fallstudie hur Green Cargo kan bli mer attraktiv i Örnsköldsvik." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-46423.
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Yenice-Ay, Berna. "Green supply chain modeling for multinational companies." Diss., Georgia Institute of Technology, 2002. http://hdl.handle.net/1853/20790.
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ALRESHIDI, BADR AYESH. "Toward Sustainability in Manufacturing: Linking Green Training and Green Supplier Development for Sustainable Business Advantages." University of Toledo / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1461801897.
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Cachay, Morante Rodrigo Alberto, Hidalgo Rocío Melisa Cadillo, Núñez Alexa Daniela Gil, and Villarreal Alvaro Alonso Sánchez. "Proyecto de Investigación - Innovation Green." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651826.
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Nuestro proyecto busca desarrollar una idea de negocio a partir de un problema. Para ello consta de dos grandes etapas: la primera etapa de búsqueda y validación del problema, y la segunda etapa referente al desarrollo de la idea de negocio.
Sabemos que la tendencia a vivir en lugares más pequeños es notoria en la población, especialmente en Lima, por ello el problema central que se identificó fue la falta de espacio para la decoración natural en viviendas. En la primera etapa, se realizaron entrevistas al público objetivo y a expertos que nos permitieron validar la viabilidad de la idea de negocio: jardines verticales a base de musgo vivo. La idea surgió como alternativa sencilla para combatir contaminación ambiental, adatándola al mercado peruano, con un mayor énfasis en la asesoría estética y el diseño, educando siempre en la importancia de la protección del medio ambiente.
En la segunda etapa, se determinaron los planes a seguir para la evolución de una empresa a partir de esta pequeña idea. Dentro de este análisis se rescatan, la importancia de las operaciones de instalación y desarrollo tecnológico. Nuestro diferencial recae en el musgo, gracias a su sencillo mantenimiento y su bajo costo de implementación y adaptación.
Las proyecciones indican que, bajo una tasa de descuento del 14.64%, lograremos un VAN de S/. 74,134 con una tasa interna de retorno de 53.13%. Con estos números, nuestro proyecto representa una gran oportunidad de inversión con una base de investigación biotecnológica que otorga un gran diferencial.Our project seeks to develop a business idea from a problem. It consists of two major stages: the first stage of search and validation of the problem, and the second stage concerning the development of the business idea. We know that the tendency to live in smaller places is notorious in the population, especially in Lima, so the central problem that was identified was the lack of space for natural decoration in homes. In the first stage, interviews were conducted with the target market and experts, which allowed us to validate the viability of the business idea: vertical gardens based on live moss. The idea emerged as a simple alternative to counter environmental pollution, adapting it to the Peruvian market, with a greater emphasis on aesthetic advice and design, always educating on the importance of environmental protection. In the second stage, the plans to be followed for the evolution of a company were determined from this small idea. Within this analysis, the importance of installation and technological development operations are rescued. Our differential lies in the moss, thanks to its simple maintenance and its low cost of implementation and adaptation. Projections indicate that, under a discount rate of 14.64%, we will achieve a NPV of S/. 74,134 with an internal rate of return of 53.13%. With these numbers, our project represents a great investment opportunity with a biotechnological research base that grants a large differential.
Trabajo de investigación
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Lundin, Linnéa. "GREEN SKEPTICISM : How green intentions can lead to brown choices." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85606.
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Although much is known about the conscious consumer, very little is known about green advertising. Given the growing attention placed on environmental issues and the heavy reliance of the consuming public on mass media, the dire lack of credibility in green advertising is in a shocking state. In fact, there has been a pronounced increase in green messages in advertising since the 1960s. This increase in green messages does not inherentlymean that there is a favorable consumer brand attitude formation. Instead, consumers have become increasingly skeptical of the environmental claims made by some of these organizations. The existence of consumer skepticism, together with perceived deception, hashad a negative impact on credibility. The purpose of this essay is to understand how marketing efforts on product labels thathighlight environmental, social and ethical problems (known as green product labels) might increase the customers' skepticism. The chosen method to conduct the data collection was a survey. The survey was distributed through online forms through facebook and other socialmedia platforms and thus limited to focus on the consumers of a more connected kind, mainly those who partake in social media on a daily basis. Results show that the consumers are skeptical towards green efforts and green product labeling, but the perception of green labels are not directly influencing the amount of skepticism as these notions seem to come from outside sources. While not directly influenced by product labels the increase in skepticism towards these kinds of ads displaying green efforts implicates both practical and theoretical relevance. Consumers are becoming more aware of false claims and companies need to be aware of what influences consumer skepticism to be able to better match their ads with the target audiences.
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Collazos, Rodriguez Kristel Yvelis, Mendoza Evania Aracelly Magariño, Sanchez Frida Alexandra Rangel, Mamani Katherine Estefany Huayta, and Egúsquiza Miguel Ricardo Herrera. "Proyecto The Green Alternative." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652972.
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Estamos en la era biodegradable, en los últimos años la conciencia por el cuidado y sostenibilidad ambiental ha estado en constante crecimiento. Este crecimiento ha sido proporcional con el interés de los consumidores por disminuir y reemplazar los productos plásticos derivados del polímero, con productos biodegradables y compostables que, a pesar tener precios más elevados, son atractivos para los consumidores debido a la satisfacción personal y ambiental que conlleva su compra.
Este cambio en el estilo de vida del consumidor peruano se ha reflejado en el interés del Gobierno por regular el consumo de productos de plástico de un solo uso y no compostables en los negocios locales. Por lo que, se aprobó la ley N° 30884 que según el diario “El Peruano” tiene “La finalidad de la ley es contribuir en la concreción del derecho que tiene toda persona a gozar de un ambiente equilibrado y adecuado al desarrollo de su vida, reduciendo para ello el impacto adverso del plástico de un solo uso, de la basura marina plástica, fluvial y lacustre y de otros contaminantes similares, en la salud humana y del ambiente”.
El objetivo de The Green Alternative es brindar a este segmento de mercado una solución completa y accesible para reemplazar los productos de plástico, así como crear consciencia a los interesados por cuidar el medio ambiente e incrementar nuestra participación en el mercado.We are in the biodegradable age, in recent years awareness of environmental care and sustainability has been constantly growing. This growth has been proportional to consumers' interest in diminishing and replacing polymer-derived plastic products, biodegradable and compostable products that, despite having higher prices, are attractive to consumers because of the personal and environmental satisfaction that comes with their purchase. This change in the lifestyle of the Peruvian consumer has been reflected in the government's interest by regulating the consumption of single-use, non-compostable plastic products in local businesses. Therefore, Law No. 30884 was passed, which according to the newspaper "El Peruano" has "The purpose of the law is to contribute to the realization of the right that every person has to enjoy a balanced environment reducing the adverse impact of single-use plastic, plastic, river and lake litter and other similar pollutants, in human health and the environment." The green alternative aims to provide this market segment with a complete and accessible solution to replace plastic products, as well as raising awareness for those interested in taking care of the environment and increasing our market share.
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Calvache, Begoña, and Marion Evra. "Green hotels in Sweden." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1856.
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The environmental concern starts to be a key challenging issue for organizations nowadays. In fact, we find a growing trend towards “green” consumerism, which in turns affects companies’ strategy. The hospitality industry is not considered as one of the biggest pollution emitters, neither the one consuming the biggest quantity of non-renewable resources, but it is particularly interesting because of its increasing economic importance and the higher environmental concern it is showing. The whole process by which the hotels define policies, strategies as well as develop environmental practices in order to reduce their negative impact on the natural environment is named as Environmental Management. Those hotels that have followed this process and strive to be more environmentally friendly through the efficient use of energy, water and materials while providing quality services are defined as “green hotels”. Thus, in the present study we discover what motivated hotels in Sweden to become green, as well as the steps they followed in turning into green, including the definition of goals, the implementation of practices and the potential barriers that make this process difficult to execute.
In a first approach, we found in the literature review some theories related to the factors that influence companies to become green, as well as how to define a green strategy. In a second section, we focused on how the goals must be defined and which indicators can be used to evaluate the environmental performance. Finally, we presented possible barriers, relating this fact to the prioritization of objectives.
We led a qualitative approach by running semi-structured and structured interviews to the manager and one employee, respectively, of three different hotels in Abisko and Umeå. The results showed that the main reason why hotels become green is because of the pressure the stakeholders exert on them. The main steps hotels followed to achieve this objective were the establishment of plans and goals, involving the department´s level, its implementation (practices), review, evaluation and improvement of the environmental strategy. But this process is not easy; hotels have to manage with the big cost associated to become green.
At the end of the study, some suggestions will be given to hoteliers (e.g. define specific goals) as well as some suggestions for future researches (study of hotels from different cities of Sweden).
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Rupp, Theresa, and Verena Hillekamp. "Environmental Business. : Green Marketing and Industry 5.0 as movement towards global-wellbeing in business processes." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52928.
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Background: Green Marketing faces an upward trend; global well-being becomes more and more important while at the same time the new age of Industry 5.0 is ahead. All those components contribute to increasing environmental business activities. Purpose: The purpose of the study is to elaborate under which considerations Green Marketing can be successfully implemented by businesses in respect of the changing environmental processes lead by Industry 5.0 and the associated movement towards environmental and global well-being. Method: This study is of qualitative nature and follows an inductive interpretivist approach. The literature review as secondary research data is complemented by primary data conducted through mixed methods of expert interviews and a focus group. Conclusion: Likewise, opportunities and challenges within environmental business appear. The developed framework illustrates the interconnection inter alia of green marketing and Industry 5.0 that contribute to a successful execution to reach global well-being. Summarizing a holistic approach towards global well-being is indispensable.
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Сабадаш, Віктор Володимирович, Виктор Владимирович Сабадаш, Viktor Volodymyrovych Sabadash, and К. В. Богомолова. "“Green” business as a tool of ecologization of ukraine's economy." Thesis, Сумський державний університет, 2020. https://essuir.sumdu.edu.ua/handle/123456789/84188.
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У матеріалі проаналізовано проблеми й перспективи використання економічних інструментів екологізації бізнес-процесів у національній економіціВ материале проанализированы проблемы и перспективы использования экономических инструментов экологизации бизнес-процессов в национальной экономике
Problems and prospects of using economic tools for greening business processes in the national economy are analyzed in the material
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Wadstein, Ebba, and Caroline Malmqvist. "Green gamification : Designing for increased sustainable behavior and business growth." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280829.
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This research aims to investigate if gamification is a suitable method for creating stronger incentives for people to recycle. The research was conducted in partnership with PantaPå, the world’s first deposit app for recycling packaging. The processes of this research were first a comprehensive and meticulous review of theory and previous research resulting in a preliminary framework consisting of critical success factors when gamifying for improved recycling behavior. This framework was presented in combination with nine different possible gamification-features, that also was evaluated using this framework. Subsequently, a focus group of five experts evaluated and complemented the framework based on the outcome from the discussions. The final framework consisting of six critical success factors, was then used, in cooperation with the focus group, to evaluate if gamification would be successful for PantaPås to reach its objective to improve re- cycling behavior. The result showed that it would be changeling to use gamification to create stronger incentives for consumers to recycle. However, gamification can be used in PantaPå’s app to increase the time to spend using the app, and consequently in- creased customer acquisition and retention. The conclusion is that gamification can be used in the context of recycling, suggested that the critical success factors from the framework are fulfilled to reach the target goal with the implementation.Det här arbetet syftar till att undersöka huruvida gamification är en lämplig metod för att skapa incitament för att få människor att återvinna en större andel av deras förbrukade förpackningar. Arbetet utfördes i samarbete med PantaPå, ett företag som erbjuder världens först app för panting av förpackningar. Arbetet kan delas in i tre huvudsakliga processer. Den första processen bestod av en omfattande och noggrann utredning av tidigare forskning samt teori. Det resulterade i ett preliminärt ramverk bestående av kritiska framgångs faktorer som bör uppfyllas vid implementation av gamification för ökad insamlingsgrad, tillsammans med nio olika möjliga game-element som även analyserats med hjälp av detta ramverk. Den tredje huvudsakliga processen bestod av en fokusgrupp på fem experter vars syfte var att utvärdera och komplettera ramverket utifrån deras respektive expertis områden. Det slutgiltiga ramverket, som består av sex kritiska framgångsfaktorer, användes sedan för att utvärdera om gamification skulle vara en lyckat metod för PantaPå i syfte att förbättra återvinningsgraden i Sverige. Resultatet visade att det kan bli svårt för dem att uppfylla alla faktorer i ramverket och därav finns det utmaningar med att använda gamification för att få fler att utföra själva återvinningsaktiviteten. Däremot skulle gamification kunna användas i PantaPåappen för att öka appens användning och således öka kundlojalitet och kundförvärv hos PantaPå. Sammanfattningsvis kan gamification användast i syfte till att öka människors benägenhet att återvinna, givet att de framgångsfaktorer som nämndes i ramverket uppfylls.
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Govers, Leila, and André Simons. "The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?" Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37799.
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Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. Non-probability sampling was conducted through volunteer, snowball, and convenient sampling. A number of 431 valid responses were analyzed utilizing descriptive statistics, reliability analyses, correlation analysis, hierarchical regression analyses, and multiple linear regression analyses.Findings – Two of the three factors, namely environmental concern and green purchase behavior, are significant predictors. In contrast, attitude towards green products is no significant predictor for skepticism towards green advertisement of Generation Y in Europe. Additionally, environmental concern shows a mediation effect via attitude towards green products on skepticism towards green advertisement, yet, environmental concern is no mediator via green purchase behavior on skepticism towards green advertisement. Attitude towards green products acts as a statistically significant mediator via green purchase behavior on skepticism towards green advertisement.Practical Implications – Generation Y is an important target market. Both marketers and advertisers are recommended to evaluate their marketing strategies by considering the factors of green consumerism to decrease skepticism towards green advertising. A better understanding of environmental claims in advertising should be provided whereby consumers could identify misleading claims. Furthermore, vague and false claims should be avoided.Originality/value – This study contributes to closing the research gap by testing to which extent the three factors of green consumerism are related to skepticism towards green advertisement for Generation Y in Europe.
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Hagman, Olivia, Ida Segerqvist, and Sofie Wahlström. "Credibility of Green Marketing in the Fast Fashion Industry." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36169.
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Purpose - Existing literature about consumer perception has received substantial notice in the field of psychology. However, less is known about consumer perception of green marketing. To address this absence, this thesis aims to investigate how credible consumers perceive green marketing to be, in the context of the fast fashion industry. Additionally, the authors strived to explore which green marketing claims, portrayed by fast fashion companies, consumers see as more credible and why. An analytical combination of empirical findings and literature on green marketing, consumer credibility and the fast fashion industry was conducted to generate comprehensive results on which factors affect the credibility of green marketing, by fast fashion companies, as well as how different green claims are perceived. Design/Methodology/Approach - The research took a concurrent mixed method approach, meaning that both qualitative and quantitative data was used. The data was collected through focus groups, consisting of a general discussion and a questionnaire, as well as a survey. The focus groups were held with Swedish students at Jönköping University, and the survey was distributed to individuals with a Swedish cultural background. The research approaches used for this study was inductive and abductive. Findings - This thesis suggests that for fast fashion companies who want to understand what affects the credibility of their green marketing, there are six factors which should be considered; perception of green marketing; previous perception of companies and brands; limits of the industry; price’s effect of the credibility; short-term versus long-term solutions; and showing results. Additionally, the study suggests that fast fashion companies should focus on product- and process oriented green claims in their green marketing, as these were perceived as most credible. Further, environmental fact claims were perceived as least credible, and will therefore be hard for companies to implement. Research Limitations and Implications - Due to the limitations of this thesis, the empirical findings need to be tested in a study consisting of a larger sample, as well as including several research strategies. Further, the research should be tested on a larger scale than a Swedish cultural setting and in more industries than the fast fashion industry, in order to generalise the findings. This thesis suggests that companies in the fast fashion industry should evaluate the claims they use in their green marketing, in order to optimise the perceived credibility of green marketing.
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Shaw, Sarah Louise. "Developing and testing green performance measures for the supply chain." Thesis, University of Hull, 2013. http://hydra.hull.ac.uk/resources/hull:8108.
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Performance measurements evolve as new challenges are met and the natural environment is one of the biggest challenges facing society and the evolution of performance measurement today. Consequently, a cross-disciplinary interest in the field of green supply chain management (GSCM) has grown amongst researchers and practitioners in recent years because of climate change issues, diminishing raw materials, excess waste production, increasing levels of pollution and because it is a source of competitive advantage. Yet, there has been little work done in developing and incorporating green measures into the existing bank of supply chain performance measures. Only 18 articles have been published in the last 18 years on green supply chain performance measurement (GSCPM). The aim of this thesis is to address this challenge by empirically developing and testing green performance measures for the supply chain. Based on an extensive literature review, five research questions were proposed for this thesis to address gaps in the body of knowledge. This is a new area of theory development and demanded theoretical and methodological triangulation to maximize the amount of data collected to explore the research phenomena from different perspectives. The study used a rigorous three-phased methodological framework originally developed by Churchill (1979) for items and scales development. The first phase comprised generating variables and constructs from the extant literature and focus groups. The second phase involved testing these items and constructs in a survey. Finally, a focus group was conducted in Phase Three to verify and validate the overall results. The thesis proposes a battery of 29 GSCPM variables and 12 GSCPM constructs that can be used by organisations to measure their impact on the environment. The study found that GSCPM variables used by organisations, such as usual performance measures, remain primarily driven by cost. Furthermore, there are significant differences in the capabilities and the way in which organisations view the importance, enablers, barriers and benefits of GSCPM. This thesis contributes to knowledge by proposing a universal set of GSCPM variables and reporting tools that organisations can use to manage their GSCPM. Finally, the use of methodological pluralism in this research has helped to provide a more complete picture of this phenomenon and represents one of only a few studies which have explored GSCPM in this way.
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Fonseca, Chamorro Rocío. "Green business model : changing our home decoration according to our MOOD." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90239.
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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 68-71).
MOOD is a new concept for home decoration. The purpose of MOOD is to make sustainable design products for creative and modern people living in small spaces. MOOD creates high quality and fashionable reversible decorative home articles, such as rugs, pillows and blankets that transform a home's decorative style in one easy step, allowing our homes to reflect the way we feel, or to modify the decorating style according to our needs. MOOD has been designed to adhere to the principles of sustainable development, working in accordance with the triple bottom line: taking care of profits, people, and the planet. The main foundations of this business model that relate to sustainability are the creation of an up-cycling process using recycled fabrics, and working with skilled women in handicraft (loom, knitting, crocheting and patchwork) living in developing countries. During the first years, MOOD will design, produce and sell products in Chile. The strengths of MOOD relative to its competitors are associated with the exclusivity and quality of the products, the customer experience, and good service and relations with suppliers. The opportunities for MOOD compared to its competitors are related to trends, niche market, new technologies, distribution channel and social returns. As for all entrepreneurial business ideas, MOOD has challenges that have to be managed. The internal challenges include the go or no-go decision, the creation of a team, engaging suppliers and economic risks. The external challenges include market barriers, competitors' responses, and the availability of the raw materials used in MOOD's products.
by Rocío Fonseca Chamorro.
S.M. in Management Studies
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Ueckermann, Julius. "Green initiatives in hospitals in Ontario : is there a business case." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/80784.
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Thesis (MBA)--Stellenbosch University, 2011.This study was conducted to investigate on what basis hospitals in Ontario could justify the capital and resource requirements needed to implement green initiatives. The study used two theoretical references as the basis for the literature review as well as for the interpretation of the results. The one reference used was a report released by the World Health Organization (WHO) and Health Care Without Harm (HCWH) in 2009, that addressed the responsibility of hospitals towards reducing greenhouse gas emissions. The second reference looked at a theoretical model that discussed four potential competitive environmental strategies that businesses can use to differentiate themselves based on green initiatives. The literature review more specifically discussed the seven opportunities that were identified by the WHO and HCWH that hospitals can use to reduce their carbon footprint. These were: (1) energy efficiency; (2) built environment; (3) alternative energy; (4) transportation; (5) waste; (6) water; and (7) food. Each opportunity was discussed in detail and was evaluated in both a competitive and non-competitive environment. In addition, each opportunity was evaluated in light of its ability to be used in one of the competitive environmental sustainability strategies. In order to assess what the regulatory pressures are on Ontario hospitals, the Canadian Environmental Protection Act was evaluated. No major environmental legislative pressures on hospitals could be identified. Another important part of the literature review was the evaluation of the funding model for Ontario hospitals. It was seen, that hospitals in Ontario received around 85 percent of their funding from the Ontario government and that hospitals and the ministry are both under financial pressure. This is an important indicator that funding to hospitals is very restricted. The research data for this study was obtained through a survey that was conducted among hospital representatives who have already implemented some form of green initiatives. The results from 33 questionnaires indicated that hospitals primarily implemented green initiatives to obtain cost savings. In this regard, an eco-efficiency strategy would be a logical competitive strategy for Ontario hospitals to follow. This is a clear indication that green initiatives are seen more as a cost reduction tool than a direct attempt to reduce greenhouse gas emissions. Projects that are quick to implement, require low capital and have a quick payback, are favoured. The areas on which hospitals have focused, were energy efficiency, waste management and water savings. In general, it seems that most green initiative projects were still in an immature stage. Further results also showed that hospitals had no opportunity to increase revenue by making use of the benefits of green initiative projects. The research concluded that the only basis on which Ontario hospitals could justify the capital and resource required to implement green initiatives, were on a cost savings basis. This report concludes with a discussion on the use of certain competitive strategies in a non-competitive environment before recommendations are made on how to improve the current situation. The study concludes with shortcomings of this study and recommendations on further research to be done.
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Subburaj, Srikanth. "Green IT: Sustainability by aligning business requirements with IT resource utilization." Thesis, Federation University Australia, 2012. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/76299.
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The term “green IT” is defined as “Optimal use of Information and Communication Technology (ICT) for managing the environment sustainability of enterprise operations throughout their life cycles.” Its objective is to create a positive impact on environment through net lowered emissions. The heart of green IT (Information Technology) is the concept of “Environmental Sustainability,” its initiatives are multifaceted to support enterprises “business as usual model,” in low-carbon economy. Many green IT initiatives have provided short–term financial benefits, based on which organizations are now focusing on increased energy efficiency. Since many of these approaches provide less financials benefits’ which are harder to implement but provides improved environmental performance. So the financial benefits and environmental performance should be the multiple objectives in the green IT study.Master of Computing (by Research)
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FRANCESCHELLI, MARIA VITTORIA. "Organizations active within the green economy: toward a sustainable business administration." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2017. http://hdl.handle.net/10281/158112.
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Fin dai tempi antichi l’ambiente rappresenta uno degli aspetti principali della vita umana. A tale riguardo gli antichi Greci e Latini scrissero diversi testi sulla forte interrelazione tra la vita umana e l’ambiente, sottolineando l’importanza di usufruirne senza però distruggerne l’equilibrio naturale.
Questi antichi concetti risultano oggigiorno estremamente attuali. Le attività dell’uomo hanno alterato il naturale equilibrio a volte danneggiando l’ambiente in modo irrimediabile.
Di conseguenza molti studi a livello nazionale ed internazionale cominciarono a focalizzarsi sulla Green Economy e sullo Sviluppo sostenibile. Il report dell’IEA presentato a Marrakech nel 2016 dimostra come l’economia globale stia diventando sempre più “verde”. In quanto l’argomento abbraccia numerose discipline, è sembrato utile approcciare la tematica inizialmente in modo ampio per poi focalizzarsi sull’economia aziendale.
In generale lo scopo del lavoro è studiare come le aziende sono influenzate e a loro volta influenzano la Green economy.
Questi argomenti sono affrontati nella tesi come segue.
Il primo capitolo tratta i primi studi sull’ambiente e poi le ricerche svolte in Italia ed all’estero. Vengono quindi esposte le relazioni tra il sistema economico, sociale ed ambientale. Uno “sviluppo non sostenibile” comporta problemi ambientali come l’inquinamento dell’aria, dell’acqua, il rumore, l’inquinamento elettromagnetico e i rifiuti. Per affrontare questi problemi sono stati firmati diversi accordi internazionali a cui le aziende devono uniformarsi per permettere uno sviluppo sostenibile.
Il secondo capitolo dà una visione generale della Green economy, evidenziando gli aspetti e i momenti principali del suo sviluppo. La Green economy, definita dall’UNEP (2011) come un miglioramento del benessere umano e dell’equità sociale, in grado di garantire al tempo stesso una significativa riduzione dei rischi ambientali e della scarsità ecologica, condiziona ed è condizionata dalla Business administration. Infatti per affrontare le questioni ambientali le aziende possono implementale pratiche green o essere attive in un business green. Il modello di Green economy qui utilizzato infatti, sottolinea due aspetti principali: le pratiche green implementate dalle aziende e i business green nei quali le aziende possono operare.
Il terzo capitolo si focalizza sui business green, e dopo un’analisi della letteratura esistente, propone una classificazione dei possibili green business derivante dall’adattamento dei settori considerati green (vd. UNED o OCSE) alla classica classificazione ripresa dagli studi dell’economia aziendale (come Masini e Richardson).
I capitoli quattro e cinque analizzano statisticamente uno dei business green individuati: il business del riciclo. È stato selezionato un campione di 87 aziende italiane (il cui core business è il riciclo di rifiuti) ed utilizzando un modello di regressione lineare sono state studiate le variabili correlate con la performance. Lo scopo è quindi di analizzare empiricamente dal punto di vista della Business administration uno dei business che fa parte della Green economy collegando quindi le due discipline. Per fare ciò è stata analizzata la performance economica del business del riciclo. Infatti un business green efficiente dal punto di vista economico comporta un effetto positivo sull’ambiente. La gestione dei rifiuti, e in particolare l'attività di riciclaggio, è una concreta applicazione dello sviluppo sostenibile.
In sintesi, questa tesi rileva aspetti sia torici che empirici. In primis riassume la letteratura della Green economy e la analizza sotto la lente della Economia aziendale; in secundis, propone una classificazione delle imprese green, riadattata dalla letteratura esistente dell’Economia aziendale e della Green economy; in terzis, studia l'andamento generale e la performance delle aziende di riciclo italiane.Since the ancient time, the environment was one of the main part of human life. Latins and Greeks have written numerous lyrics and texts on the strong interconnection between human life and the environment, stressing the importance of using it without destroying the natural equilibrium. The ancient arguments are today extremely actual. Human activities, taking advantages of natural resources or due to accidents, have altered the natural equilibrium and have damaged the environment irremediably. As a consequence of that, the “Green economy” and the “Sustainable development” started to be the focus of many studies and both national and international directives. The IEA Report presented in Marrakesh, demonstrates that the global economy is becoming “greener”. Because the field is deeply interdisciplinary, it seems important to approach it initially from a multidisciplinary point of view, and then to analyze it under the lens of the Business administration discipline. In general, the aim of this work is to study how organizations are involved and affected by Green economy. The arguments here are elaborated in the thesis, which is structured as follows. Chapter one reports both the first studies on the environment and the more recent literature developed in Italy and abroad. Evidences of the link between the environmental, social and economic system, are suggested. The outputs of a “not sustainable development” are environmental issues, as air, water, noise, electromagnetic, land pollution and waste. To face these problems, international agreements have been signed and, to make the economic development sustainable, organizations must comply with the standards. The second chapter gives an overview of the Green economy, pinpointing the key aspects and the most relevant moments of its development. The Green economy, which results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities (UNEP, 2011), affects and is affected by Business administration. In fact, to face environmental issues, organizations can implement green practices or start a new activity choosing a green business. The Green economy model here used stresses two aspects: the green practices implemented by organizations and the green businesses in which organizations can operate. Chapter three focuses on the green businesses and, after the analysis of the existing literature, proposes a “green business classification” adapted from the main Business administration literature (as Masini or Richardson) and the international organizations (as UNEP or OCSE). Chapter four and five analyse statistically one of the green businesses: the recycling business. Therefore, I have selected a sample of 87 Italian organizations which core business is recycling, and using a model of multiple linear regression, I have studied the variables correlated with performance. The scope of the chapters is to analyze empirically a business that is part of the Green economy model to link Business administration field and Green economy. To do so, I have analyzed the economic performance of the recycling business. In fact, the economic efficiency of a green activity has positive effect on the environment itself. This concept links the economic and environmental performance that organizations active within a green business implement. In fact, waste management, and in particular recycling activity, is a concrete application of the sustainable development. In summary, this thesis is both theoretically and empirically relevant for several reasons. First sums up the Green economy literature and analyzes it under the lens of the Business administration; second, proposes a classification of the green businesses, readapted from the Green economy and Business administration literature and the legislation; third, it is studied the general trend and the performance of the Italian recycling organizations.
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Sönnerhed, Alexander, and Sebastian Berg. "Green Bonds vs Conventional Bonds : Market efficiency test on green bond funds vs conventional bond funds when faced with external shocks causing stress." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52622.
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This thesis investigates the effects of environmental and economic disasters on green bond funds and conventional bond funds during the years 2016-2020. The research emphasizes how a saver could act when comparing green bond funds and conventional bond funds for investing purposes. Based on previous research, there are indications that green bonds and conventional bonds differ in pricing despite having the same economic quality. This research investigates bond funds rather than singular bonds. The tests in this study are quantitative based on hypothetico-deductive approach. Based on hypothesis testing through the Mann-Whitney-U test, green bond funds and conventional bond funds act similarly during events of stress, and there is no statistically significant evidence which proves that investing solely in either of the two groups is better than the other. In accordance to the Efficient Market Hypothesis, this thesis suggests that the bond funds act similarly because in essence they are the same financial instrument and act according to their ratings and qualities. From a saver’s perspective, it is therefore better to look at the quality and rating of a fund rather than what category of fund it is.
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Saraiva, Ana Sofia Monteiro. "A oferta ecológica no sector do transporte expresso em Portugal e a sua relevância no mercado Business-to-Business (B2B)." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10991.
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Mestrado em Ciências EmpresariaisO Desenvolvimento sustentado é um dos temas mais sensíveis da actualidade. Não só os consumidores, como Estados, media e empresas estão mais atentos ao tema, procurando formas de minimizar o seu impacto ambiental. O sector dos transportes é crucial nesta àrea: não só é um dos sectores mais poluentes como um importante elo na cadeia de valor das empresas, contribuindo para as emissões de CO2 dos seus produtos. O presente estudo analisou a oferta ecológica que o sector do transporte expresso oferece em Portugal e procurou perceber se esta é valorizada pelas empresas na escolha do transportador. As principais conclusões sugerem que os operadores de transporte expresso apresentam já algumas iniciativas e soluções ecológicas, no entanto estas não são um critério primordial das empresas na selecção da transportadora, valorizando antes questões relacionadas com preço e eficiência.
The Sustainable development is one of the most sensitive issues of today. Not only consumers, but also governments, media and companies are more awareness to this issue, seeking for new solutions to minimize its environmental impact. The transport industry is crucial in this area: not only is one of the most polluting sectors as an important link in company?s value chain, contributing to the CO2 emissions of their products. The present study examined the ecological offer of the express transport sector in Portugal and sought to understand whether this is valued by companies in the choice of the carrier. The main findings suggest that transport operators already share some initiatives and environmental solutions; however these are not primary criteria to companies when selecting a carrier partner, emphasizing issues related to price and efficiency.
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Sundström, Malva, and Viktoria Urfels. "Green Engagement and Its Management." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44088.
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Employee engagement has been used in previous literature as a management concept increasing the success of an organisation. Environmental sustainability has become a critical issue for all levels in the society and poses an urgent pressure to act. Previous research confirms that employee engagement is effective when working towards environmental sustainability development. Universities can have a substantial impact on how the collective mind is formed and transformed and are therefore important stakeholders for environmental sustainability development in the society. This thesis uses the previous work of Kahn and Gruman & Saks to examine the role of employee engagement in environmental sustainability and explores the management activities stimulating the increase of engagement among employees in environmental sustainability. To answer these questions, employees and managers have been interviewed at Jönköping University in Sweden. This thesis finds that employee engagement appears to have a supporting role in environmental sustainability development. Additionally, an extension of the Engagement Management Model is developed, providing the engagement management literature with a holistic view of how engagement in environmental sustainability can be managed in universities.
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Tao, Zhi. "Carbon emission modeling in green supply chain management." Thesis, Kent State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3618949.
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Research on carbon emission management is becoming a very important part of the green supply chain landscape as more businesses continue to make it part of their business strategy, amid pressures from customers, competitors and regulatory agencies. To contribute to the body of knowledge in this emerging research stream a series of lot size models that consider both economic and environmental performances are developed for the carbon emission conscious retailer, manufacturer and a combined model of the retailer and manufacturer. As a matter of expediency, the combined retailer-manufacturer model (Banerjee, 1986) is referred to as the system in this dissertation.
The carbon tax mechanism and carbon cap-and-trade mechanism are the most efficient market-based options used to lower carbon emission in practice. These mechanisms are integrated into the developed lot size models, the results of which could provide the carbon emission conscious retailer, manufacturer and the system with optimal lot size and cost strategies. The findings also shed more light for decision makers and policymakers on the impact of carbon tax and carbon trading regulatory policies on the business strategies of the firm. In addition, this dissertation contributes to the current sparse quantitative literature on carbon emission and green supply chain research.
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Johansson, Emma. "Build it green : To create entry barriers with green marketing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174.
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Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. But is it possible to influence the market structure by using green marketing and is it possible to make it difficult for new actors to enter the market? Purpose: The purpose of this research is to investigate how companies can use green marketing to create entry barriers. Delimitations: This thesis is delimited to investigate the work of creating entry barriers, not to measure the effect of it. Furthermore the empirical research only includes companies on the Swedish market. Method: To investigate how companies use green marketing in relation to entry barriers today a quantitative approach was used and an electronic questionnaire was conducted. Conclusion: For established companies to protect their position on the market it is important to not only concentrate on the barriers most commonly related to green marketing. Rather green companies can establish a wide spectrum of barriers related to green marketing in order to make it more difficult for new entrants to establish themselves. Suggestions for further research: The next step to make within the field of green marketing as a barrier to entry is to investigate the effect of the barriers examined in this research. It is also necessary to do industry specific researches to investigate if some barriers are more important for certain industries. Keywords: Entry barriers, environmental commitment, green entry barriers, green marketing, strategic barriers to entry, structural barriers to entry, sustainability.
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Rasool, Lana, and Lisa Eriksson. "Keen to be green? Consumer perceptions of green advertising in the skincare industry : Consumer perceptions of green advertising in the skincare industry." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48513.
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Date: 2020-06-09 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Lisa Eriksson (91/08/31) Lana Rasool (97/02/23) Title: Keen to be green? Consumer perceptions of green advertising in the skincare industry Tutor: Konstantin Lampou Keywords: Green advertisements, green perceived risk, green trust, green skincare, green marketing, green content. Research- questions: How do consumers perceive green content in advertisements? What aspects create perceptions of trust? What aspects create perceptions of risks? Purpose: The purpose of this study is to explore how consumers perceive green advertising practices in the skincare industry and what aspects affect perceptions of trust and risks. Method: The study was conducted through a qualitative approach by performing focus groups. Data was analyzed through a thematic analysis. Conclusion: The research indicate that there are several aspects that lead to consumer perception of trust and perceived risk when consumers view green advertisements. Six main themes that included different aspects were identified.
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Chaisurayakam, Siriwan. "Exploring green and logistics service quality of Thai logistics service providers." Thesis, University of Hull, 2015. http://hydra.hull.ac.uk/resources/hull:13603.
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The emergence of environmental or green issues in global supply chains has made it an essential practice to measure the performance of organisations of not only from their financial and management perspectives but also their environmental performance, particularly logistics service providers (LSPs) as service providers. There has been little work done during last two decades linking the three topics of green service quality (GSQ), logistics service quality (LSQ), and the Thai government’s logistics performance index (TLPI) for the logistics sector. The objective of this thesis was to investigate issues pertaining to GSQ and LSQ, and their impact on the TLPI for logistics providers in Thailand. Based on an extensive literature review, three research questions were proposed for this thesis to address gaps in the body of knowledge. GSQ is a new area of theory development and few research studies have focussed on the on the integration of both green and logistics service quality. The study used a rigorous three-phase methodological framework originally developed for the marketing discipline for item and scale development and applied more recently to logistics research. A mixed method approach used semi-structured interviews in Phase One, in conjunction with the literature, to generate and develop variables of GSQ and LSQ. These variables were tested in a Phase Two empirical study of Thai LSPs and their customers using a questionnaire survey. Finally, in Phase Three structured interviews were conducted to verify and validate the overall results. The findings indicate that LSQ has a positive and significant effect on TLPI, and that effect is more pronounced when GSQ measures are included. Such measures indirectly affect TLPI through LSQ. The findings also propose a final set of twenty-eight GSQ and LSQ variables of importance to LSP performance as perceived by Thai LSPs and their customers, and are related generally to green safety, regulations and collaboration; time and services; order service quality; and order procedures competencies. In light of this study, Thai LSPs should consider introducing GSQ as part of their business and the Thai government might include GSQ measures as part of its TLPI.
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Jones, Leslie. "Small to Medium Sized Enterprise Sustainability through Green Supply Chain Management." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4225.
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Small to medium sized enterprises (SMEs) make up between 95%-99% of private businesses worldwide, employ 60%-70% of the workforce in most countries and generate 33% of the GDP. SMEs account for a high percentage of the world's pollution because of the significant numbers of SMEs, and their accumulative impact. The purpose of this multiple case study was to explore strategies SME supply chain leaders used to implement green supply chain management (GSCM) policies that increase productivity and decrease losses. The origin of GSCM originates from the research of Ayres and Kneese. A purposeful sample of 3 SME construction companies was selected because of their success in creating strategies resulting in increased productivity and decreased financial losses in Summit County, Ohio. Company documents were reviewed and, member checking, artifact analysis, and reflective journaling were utilized to validate the dependability of the findings. Four main themes were identified: (a) onboarding, (b) fiscal management, (c) policy, and (d) infrastructure. The descriptions provided by SME leaders contributed to exploring the phenomenon in an actual setting. The results of this multiple case study may provide strategies leaders can use to increase productivity, minimize losses, and contribute to social change by decreasing hazardous chemicals and employee health problems.
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Jin, Hui. "Motivation and behaviour in green consumerism : empirical evidence from China." Thesis, Northumbria University, 2016. http://nrl.northumbria.ac.uk/36138/.
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In light of an increasing demand for environmentally friendly and safe food products and the growing market for green products, there is a need for research that examines how Chinese consumers view and make decisions about buying green food products. Despite the growth in green consumerism, few studies have explored Chinese consumers’ green purchase intentions and real buying behaviour. The purpose of this study is to develop and test a conceptual model that explains the constructs that influence consumers’ real buying behaviour and intention to purchase green products. The data for this study was gathered via a self-completed questionnaire that sought to capture the perception of 720 Chinese consumers located in Beijing and Xi’an. Confirmatory factor analysis and structural equation modelling have been used to analyse this primary data. The findings reveal that consumers’ attitudes towards green purchases, subjective norms, moral obligation, and ecological affects have significant positive influence on their purchase intention for green foods, while only purchase intention and consumers’ subjective knowledge have significant positive impact on their actual purchase behaviour for green food. This study fills in knowledge gaps to focus on Chinese green consumption through applying goal-framing theory to examine consumer behaviour towards green foods. This research’s findings emphasize consumers’ subjective knowledge about green consumption which extends goal-framing theory and theory of planned behaviour applying to green food consumerism in the context of China. Meanwhile, this study examined the goal-framing theory’s external validity and testing this theory’s assumptions. This study also provided justification for using the TPB model in explaining the green food buying behaviour. So, the empirical results and findings from this study will be helpful in making a contribution to further expand research in consumers’ behaviour in relation to food consumption. Through better understanding consumer purchase intention and actual buying behaviour toward green food products, the results offered more practical information to policy makers and business leaders to better promote the idea of a green market programme.
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Christodoulou, Carolina, and Philip Bertilsson. "Fifty Shades of Green." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17436.
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The current green marketing industry is growing due to increasing consumer demand in combination with current environmental issues. Even so a common definition of the term green does not exist which creates both company and consumer confusion. Generally the expression is perceived by consumers to only describe environmentally friendly products but it is also further applied to different activities such as production, distribution and retailing. Due to the consumer lack of knowledge companies are having continuous difficulties satisfying the consumer’s changing needs and simultaneously protecting the environment. Companies are hoping to create awareness regarding environmental issues with the use of green marketing; however some companies are claiming to be green as a concealed marketing ploy, known as greenwashing.This study’s purpose aims to reveal and analyze whether there are gaps of knowledge in the topic green products and predominantly green cosmetics between Swedish green consumers and green companies. Lush Cosmetics has been chosen as a case company for this dissertations explorative kind and the empirical findings have been collected by a semi-structured interview with a product & people developer at the company. Answers from green consumers have been retrieved through focus group meetings with suitable respondents.Analysis of the empirical information was subsequently completed through the study’s theoretical framework to find what types of dissents exist between the two parts and why these have been generated. Results of the analysis showed that confusion as well as different opinions is present between the two parts. The knowledge gaps are prominent between the company and the consumers in the subjects of understanding marketing terms, price, ingredients and efficiency.Program: Textilekonomutbildningen
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Lorentzson, Rebecka, and Sofia Kullberg. "Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34084.
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This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. The owners were interviewed about their marketing strategies and a questionnaire were handed out to their customers, regarding their attitudes towards green products and farm shops, in order to collect data from two perspectives and compare the farm shops’ perspective to the customers’ perspective. Both interviews resulted in similarities and differences between the farm shops regarding different marketing strategies and approaches, where customer relationships were the most important one. From the customers’ perspective, it was concluded that if a product was considered green, the green customers did not care much about the location of the farm shop or the price of the product. They are willing to drive further and pay more if they know that there are no additives in the product and that it has lower environmental harm. The research contributes with new knowledge about small green farm shops in Sweden, their marketing strategies and the importance of relationships.
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Cardfelt, Viktor, and Patric Boström. "Exploiting Opportunities in Green Building Certification : A study of how energy supply compaies can engage in the green building certification market." Thesis, Mälardalens högskola, Industriell ekonomi och organisation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28348.
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This study departed from a research basis being somewhat lacking in the context of green building certification and especially the two-folded problem, regarding the characteristics of the network of business relationships and how an energy supply company should exploit opportunities in this network context and its relationships. As such, the purpose of this study is to investigate and analyse the network context and its business relationship characteristics, as well as to present recommendations of how an energy supply company can engage green building certification and cope with the business relationships in order to exploit business opportunities. Based on previous research regarding the real estate industry, energy service industry and the construction industry, a well-founded literature base could be extended further by applying theoretical concepts related to business relationship elements and strategy-making. The nature of green building certification and to fulfil the purpose of the study, called for a qualitative research strategy performed through a multiple-case study design. This led to the investigation of four certification projects, subject to certifications in the systems of EU GreenBuilding and Miljöbyggnad, where the most important actors, relationships and project contents constitute the empirical data. The findings of this thesis suggest that the relationships are characterized as having a short-term focus and an avoidance to become interdependent. In this manner elements such as commitment and adaptation are shown as rather shallow, where actions of commitment are not typically short-term sacrifices for a long-term mutual benefit and adaptations mostly occur with respect to specific projects. The adaptive behaviour is also more or less explained as a standardized procedure, avoiding relationship specific investments. Trust is an important element mostly in order to reflect the competence of the counterpart, where previous successful projects indicate the skill and knowledge. Despite the characteristics of the relationships, the benefits of long-term, high involvement, cooperative relationships were highlighted as good aspects to consider in this context. These characteristics, along with outspoken market demands, acted as the basis for the development of recommendations for an energy supply company in terms of a step-wise action framework. In this sense, the first acknowledgement of the framework is that the current position related to green building certification projects of an energy supply company is rather unestablished, with only one exception found. This implies a strategic approach in terms of understanding how to develop and maintain their business relationships, with respect to the previously mentioned characteristics. Through a successful utilization of the action framework (with respect to certain barriers to overcome), this thesis emphasizes a wide range of opportunities such as to have a proactive approach, maintain interactions between projects, to develop the knowledge, to offer a holistic approach and to utilize long-term cooperative relational benefits. The analysis and framework is highly suitable when applied by an energy supply company, but the authors also argue for the findings to be of relevance also for other practitioners in the context of green building certification. In addition, the authors believe that the orientation of this thesis might be a trigger for future similar research approaches, applied in different contexts.
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Klintebjer, Brecelj Emilia. "Ecolabels and Swedish Consumers’ Green Buying Behavior : A Quantitative Study of Factors Influencing Green Buying Behavior Towards Ecolabelled Food." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85537.
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The steadily increased environmental concerns have become exceedingly palpable over time, not at least in consumers’ way of demanding greener products, or companies’ ways of incorporating green marketing strategies. A common tool for companies producing environmentally friendly food is ecolabelling. Foods with ecolabels on them enable consumers to know that this certain product indicates a good environmental choice. There are various factors that influence consumers’ buying behavior towards it. The purpose of this thesis is to examine whether knowledge, attitude and subjective norms have any relationship with Swedish consumers’ green buying behavior. A theoretical framework consisting of literature-identified constructs was developed. Using a questionnaire, a sample size of 158 was realized which was statistically analyzed. Findings indicated that there is a positive relationship between buying behavior and knowledge, attitude and subjective norms. It further revealed that the buying behavior towards ecolabelled food was not that common among the respondents. Hence, the study suggests that despite the positive attitude and sufficient amount of knowledge, consumers are still not that keen about buying ecolabelled food.
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Dawawala, Aamir [Verfasser]. "Green IT - A Global Problem and an Imperative Business Opportunity / Aamir Dawawala." München : GRIN Verlag, 2010. http://d-nb.info/1186630558/34.
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Martinez, Fabien. "Integrating green into business strategies and operations : compatibility analysis and syncretistic perspective." Thesis, Cardiff University, 2013. http://orca.cf.ac.uk/46112/.
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The embracing of environmental responsibility by for-profit organisations is a latent concern for contemporary social scientists and management scholars. The Organisation for Economic and Co-operative Development recently published alarming predictions about the impact of human (and especially business) activities on the environment. Both management theorists and business practitioners failed to create the premise for, and inform the direction to, environmental sustainable development – although their interest in raising this challenge has significantly grown throughout the last decade. A number of Environmental corporate Social Responsibility (ESR) theorists are calling for a paradigm in which ethical or moral concerns are reintegrated in the practice of management. A more holistic and integrative perspective on corporate environmental and economic sustainability, it is argued, would generate improvements in the practice of ESR. Such a perspective is currently lacking; partly owing to the allegiance of theorists to atomistic and ‘outmoded’ ways of thinking. This thesis articulates a framework for ESR which prescribes the integration of environmental concerns in the day-to-day culture, processes and activities of a firm. Existing research suggests that the construct of a holistic and comprehensive view of ESR integration requires considerations both of business imperatives and of individuals’ cognitions. A compatibility framework is discussed, through which the operational and normative drivers for ESR integration are integrated. Four scenarios of compatibility are proposed: trade-off, ambidexterity, synergy and symbiosis. The theoretical discussion extends to the consideration of ESR integration as a managerial challenge whereby individual agents of management endeavour to balance objective rationale with subjective morale/ethics in the quest for a considerate environmental response. To examine this challenge, the present study suggests a new direction for theory based on the concept of syncretism – a perspective which received little attention outside the fields of culture and religion. The syncretistic framework is the main contribution of this thesis; it advocates the reconciliation of economic imperatives and environmental concerns via the reintegration of corporate objective (or systemic) and subjective (or constructionist) contingencies. To develop/refine the theoretical propositions, the thesis provides empirical evidence from thirty-seven interviews with business consultants and managers in a UK Brewery. The managers were interviewed more than once. The findings indicate that systemic pressures are often put forward as constraints to ESR integration; whether this translates into shareholders disapproval, economic instability, market volatility, etc. They tend to impinge on the normative engagement of business practitioners and provoke an incapacity or reluctance to change, understand, learn and lead towards syncretistic reconciliation. The analysis portrays the UK Brewery as an environmentally proactive, multi-level responsive company. Drawing upon the syncretistic framework, the firm’s proactive approach is argued to be impeded by a number of systemic factors. The syncretistic and compatibility frameworks, it is alleged, provide substance to the creation of a holistic theory of ESR integration for understanding the specific, and broader, causal mechanisms that are at play. KEY WORDS: corporate environmental responsibility, syncretism, sustainability, strategy management, business performance.
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Nowak, Alexander [Verfasser], and Frank [Akademischer Betreuer] Leymann. "Green Business Process Management : Methode und Realisierung / Alexander Nowak. Betreuer: Frank Leymann." Stuttgart : Universitätsbibliothek der Universität Stuttgart, 2014. http://d-nb.info/1061025381/34.
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Abuzeinab, A. "Implementing green business models in the UK construction industry : opportunities and challenges." Thesis, University of Salford, 2015. http://usir.salford.ac.uk/35640/.
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Green business models (GBMs) have the potential to deliver a much better performance compared to conventional business models (BMs) in this age of sustainability. The question of how construction companies can transform their BMs based on green value propositions is both highly relevant for management and poorly understood to date. This study empirically investigates GBMs transformations in the UK construction industry. The study closely scrutinises how GBMs are defined and understood by adopting a set of defined five elements from business and management literature: namely, green value proposition (GVP); target group (TG); key activities (KA); key resources (KR); and financial logic (FL). It also identifies changes, benefits, and challenges associated with GBMs to ultimately propose a guideline for GBMs implementation. It adopts a qualitative method to provide a diagnostic exploratory study and conducts 19 semi-structured interviews with academics and managers from various construction companies. This study applies thematic analysis as the main data analysis technique and further analyses and validates the findings by utilising interpretive structural modeling (ISM) and interpretive ranking process (IRP) techniques. ISM and IRP techniques are novel contributions to GBMs and construction research. The emergent findings are then validated and refined by conducting structured interviews with 4 academics and 1 director from a contractor practice. A BM is considered to be green when a business changes element (s) of its BM to create and capture a business opportunity or a proposition for TGs that provides environmental improvement coupled with economic benefits. The key findings reveal that GBMs can link environmental sustainability with economic success in a systematic manner. They show that GBMs transformations require strong change capabilities and radically influence the way in which companies conduct business. In addition, they demonstrate the interrelation between the different GBMs elements and show that the GVP and FL represent the foundation of GBMs. The challenges that emerged from this research include: government constraints; financial constraints; industry constraints; company constrains; and lack of demand. However, the ISM analysis demonstrates that government policies are the root challenges that hinder GBMs transformations. Despite the challenges posed, GBMs have the potential to deliver credibility, financial and long-term viability benefits for construction companies. The study proposes and validates a guideline for GBMs implementation for the UK construction industry. The guideline starts with creating top-management receptiveness and support the importance of capturing green demand to be converted into GVPs. It also stresses the importance of out-sourcing of some of the KA and KR and highlights the function of marketing and promotions. In addition, the guideline includes various reviewing and monitoring points to be fed to the top-management. Although the BMs and GBMs are new in the construction discipline, this research, as far as can be established, is one of the few empirical academic works introducing and defining GBMs in the construction context. This study contributes originally to GBMs research by developing a structured relationship between the different GBMs elements and by ranking the elements with reference to benefit areas. The relationship between the GBM elements informs construction managers that the smallest details are not vital in a GBM instead how every element of it fits together as a whole reinforcing system is important matter. Consequently, the different elements of the GBM should never be analysed or developed in isolation. To capture economic benefits offered by environmental sustainability, construction companies need to concentrate on greening the whole BM rather than products and processes only. Finally, the study draws a list of recommendations for increasing GBMs uptake and suggests further research opportunities, particularly in the areas of GBMs elements and networks. Key words: Business models, construction industry, environmental sustainability, green business models, UK.
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Creutz, Julia. "The (un)Sustainable Business of Business : Hållbart Företagande." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230175.
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Businesses have historically had a negative impact on the environment by contributing to pollution, the increase of greenhouse emissions, neglection of responsible waste disposal, and deforestation among other things. Governments around the globe have been trying to align to goals and principles to decrease the negative impacts of humans, and it is now time for companies to step up and contribute to a more sustainable society. The research question for this study is “what can be the challenges when working with sustainability frameworks as an IT consultant firm?”. To answer this, research within Information and Communication Technologies (ICT), green ICT, and sustainable business have been conducted. In addition to this, the relation of two sustainability frameworks within IT consultant strategies have been assessed. Other than that, a case study have been carried out at an IT consultant firm. A result of this case study is a mapping of processes and their work with digital sustainability and sustainability frameworks. Two of the greatest challenges discussed in this study are about measuring and communicating the sustainability impact of projects.Historiskt har företag haft en negativ påverkan på miljön genom att bland annat bidra till föroreningar, ökade växthusgasutsläpp, försummelse av ansvarsfull avfallshantering och avskogning. Regeringar runt om i världen har försökt att justera sina mål och principer för att minska människans negativa påverkan på klimatet, och det är nu hög tid för företag att börja bidra till ett mer hållbart samhälle. Forskningsfrågan för denna studie är “vilka utmaningar kan uppstå när en IT-konstulfirma arbetar med hållbarhetsramverk?. För att besvara denna fråga har forskning inom Informations- och kommunikationsteknik (IKT), grön IKT, hållbart företagande kombinerats och redovisats. Utöver detta har integrationen av två hållbarhetsramverk i en IT-konsultfirmas arbetsprocess undersökts. Studien har genomförts hos en IT-konsultfirma, och deras processer och arbete med digital hållbarhet och hållbarhetsramverk har kartlagts genom efterforskningar och intervjuer. De två största utmaningarna som diskuteras i denna studie är att mäta och kommunicera projekts hållbarhetseffekter.
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Sin, Shu-yin. "Green companies in Hong Kong." Click to view the E-thesis via HKUTO, 1998. http://sunzi.lib.hku.hk/hkuto/record/B42574766.
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Freytag, Julia. "Challenges for Green Finance in India : An Analysis of Deficiencies in India’s Green Financial Market." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-180908.
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Context:Over the years, India has evolved as a leading powerhouse of economic growthbut belongs to the nations that are most significantly affected by anthropogenicenviron-mental changes. As part of the Paris Agreement, India has formulated a national climate agenda, but a large gapprevalentin the green financialmarket as well as other deficien-cies in the general bondmarket and the underlying infrastructure restrain the country from attaining those goals. Purpose:Earlier scholarly works, and green bond reports, in particular, have foreground the number of green bond issuances in India but do not take a critical look at the stagnat-ing development of the market and have not scrutinised the market and its actors in the context of scientific frames of reference yet. Thus, this thesis aims to identify the chal-lenges India faces in scaling the green financial market up while taking the demands and potential contributions of stakeholder groups into consideration. Methodology:This thesis is grounded in the author’s assumptions of interpretivism and subjectivity. Following these initial considerations, an inductive approach was followed, and a qualitative study was conducted, mainly based on a literature review in areas like sustainable finance,green financialmarkets and theirparticipantsas well asgreen debt securities and the associated issuers, investors, costsandverificationmethodsin India. Findings:The main challenges India faces in developing the green financial market fur-ther are the missing transparency provoked by the fragmentary green bond regulation as to disclosure and verification requirements as well as illiquidity caused by a small number of and little environmental awareness among investors. The market relies heavily on the banking sector and green investment projects are slanted towards renewable energy and energy efficiency projects. Moreover, green debt securities lack clear pricing advantages compared to conventional bonds but bear risks for greenwashing activities. Research Limitations:This thesis was not able to bridge the research gap on challenges for scaling India’s sustainable financial market up. The examination was further initiated by the author’s experiences with the topicand is based on an interpretive approach, thus, argumentations and findingsmight be value-laden. The small sample size of interviews taken and the limited information on greenwashing within financial activities might have not deliveredfull insightsinto the research topic
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Brunner, Raphael, and Soraya Norouzi. "Going green across borders : A study on the impact of green marketing on the internationalization of SMEs." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105257.
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In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. Companies need to adapt their strategies to a sustainable manner and take advantage of the potential opportunities generated by this change. Considering the impact and importance of Small and medium-sized enterprises (SMEs) in the global business environment and economic development, this paper has therefore addressed the question of how SMEs can gain a competitive advantage by implementing a green marketing strategy and how far possible advantages can be used for the internationalization of these companies. For this purpose, semi-structured interviews were conducted with five German and Swedish case companies to investigate to what extent they are implementing a green marketing strategy, if they have reached any competitive advantages generated by this strategy, and whether these competitive advantages have contributed to a smoother internationalization process. To answer these questions, the case companies are positioned on the green marketing matrix proposed by Ginsberg and Bloom (2004) which is the basic concept for analyzing the respective strategy, then case studies’ attitudes regarding the aspect of sustainability, competitive advantages raised from implementing a green marketing strategy and their potential impacts on internationalization process are analyzed. According to the empirical findings, the case studies have registered a tremendous change in customers' behavior regarding green behaviors in society, which emphasizes the need to implement a green business strategy. Particularly, applying a green marketing strategy enables companies to achieve several competitive advantages which help them develop an optimal position against competitors and even exploit them in their internationalization process.
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Källström, Emma, and Julia Brandin. "A greener industry or just green marketing? : an exploratory study about how consumers experience green marketing in the fast fashion industry." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22134.
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The purpose of this thesis is to explore how consumers experience green marketing within the fast fashion industry. The Theory of Planned Behavior was used as a foundation for a conceptual framework. A qualitative approach was used, and the empirical data was gathered through three semi-structured focus groups with a total of 17 participants. Participants were acquired through a convenience sampling method, influenced by purposive sampling. Firstly, we concluded that some consumers believe that green marketing within the fast fashion industry is a positive trend that contributes to a more sustainable industry, while some believe it is false, a facade and a sales ploy. Secondly, we found that important reference groups who influence consumers’ experience of green marketing within the fast fashion industry are social norms, trend, social media and influencers. Lastly, consumers sometimes choose to believe in green marketing campaigns since it is too time consuming to check the validity and it eliminates the search for further information. Due to the daily exposure of these campaigns, some consumers associate these with sustainable collections. However, some are more critical toward the use of green marketing within the fast fashion industry and believe that it contradicts sustainability. Previous scandals within the industry are also affecting consumers’ experience of fast fashion in relation to sustainability. The findings have contributed to understanding of how consumers experience green marketing within the fast fashion industry. Also, it provides useful insights that fast fashion companies can use to conduct a more trustworthy and genuine green marketing.
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Zuckermann, Hirsch Jørgen. "How does a company Go green? : Important steps towards a sustainable business strategy." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-6062.
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Abstract
The results of the supposed man-made climate change have lead to a concern for the environment that is affecting how businesses operate. Businesses are facing greater pressure from stakeholders and government regulations to take more responsibility and care for the environment. Thus companies are facing a wide spectrum of new problems, but also new opportunities. In facing these problems companies must react to how the world is changing and to integrate environmental concerns into the vision and company strategy to become a more environmentally friendly and thus greener company. An issue pressing is how to maintain sustainability for the environment as well as pursuing to be a sustainable company facing the threats of today and the future to come due to climate change. Important aspects a company must take into consideration in order to go green are: sustainability, company strategy, government regulations, internal processes and policies, corporate social responsibility and how to form a corporate culture as these are all parts of how a company changes into focusing on becoming greener and thus more environmentally friendly.
This study brings forth the actions and reactions of three companies perceived as pioneers towards becoming greener in their respective industries. During the course of mapping out how a company goes green, an analytical model has been created with the help of already existing and accepted theoretical frameworks. The purpose of the model is to create structure and consistency to map out what important steps the company has taken to become greener. A qualitative method of research has been applied. Three respondents active in various fields, all with environmental connections, from Wilhelm Wilhelmsen (WW), Statkraft and Statoil has been interviewed with questions concerning their work towards sustainability and a green vision within the company. The analysis is based on relevant theories combined with the empirical data collected. What stands out in the conclusions is that the companies researched have taken different important steps when becoming greener and working to achieve sustainability. The differences can be illustrated in the own-developed model. The model is applied to crystallize what dimensions in the companies that are affected. Factors such as government regulations and how internal processes and policies are changed are standing out as examples of how a company’s dimensions are affected differently depending on the respective company’s strategy and business model.
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Kanofsky, Samantha. "Whole Foods: renewable energy credits, green business, and capitalist approaches to climate change." Pomona College, 2009. http://ccdl.libraries.claremont.edu/u?/stc,63.
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Dedication. Acknowledgements. Preface. Chapter 1: Introduction. Chapter 2: Green Business and Carbon Offsetting. Chapter 3A: Case Study. Chapter 3B: Interview. Chapter 4: Case Study. Chapter 5: Conclusion. Bibliography.
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Мельник, Леонід Григорович, Леонид Григорьевич Мельник, Leonid Hryhorovych Melnyk, Ірина Борисівна Дегтярьова, Ирина Борисовна Дегтярева, Iryna Borysivna Dehtiarova, Олександр Миколайович Дериколенко, Александр Николаевич Дериколенко, and Oleksandr Mykolaiovych Derykolenko. "Economy and Business in the Context of a Phase Transition to Green Economy." Thesis, EBES Istanbul - Turkey, 2018. http://essuir.sumdu.edu.ua/handle/123456789/70717.
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Третя Промислова Революція створює передумови для переходу до набагато більш ефективного
технологічного рішення для виробництва та споживання товарів і послуг. Будь-який фазовий перехід
неминуче пов'язаний з необхідністю подолання фазового бар'єру. Перехід до зеленої економіки припускає неминучі радикальні трансформації суспільства. Саме це завдання повинно бути вирішено
третьою і четвертою промисловою революцією, в якій зараз швидко потрапляє людське суспільство.Третья Промышленная Революция создает предпосылки для перехода к гораздо более эффективному технологическому решению для производства и потребления товаров и услуг. Любой фазовый переход неизбежно связан с необходимостью преодоления фазового барьера. Переход к зеленой экономике предполагает неизбежные радикальные трансформации общества. Именно эта задача должна быть решена третьей и четвертой промышленной революцией, в которой сейчас быстро попадает человеческое общество.
The Third Industrial Revolution creates the preconditions for the transition to a much more effective one technological solution for the production and consumption of goods and services. Any phase transition inevitably linked to the need to overcome the phase barrier. The transition to a green economy involves inevitable radical transformations of society. This task must be solved the third and fourth industrial revolution, in which the human society is rapidly getting into.
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Darnéus, Ekeroth Julia, Natasha Milner, and Elina Nurmi. "Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48191.
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ABSTRACT Date: 2020-06-06 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Elina Nurmi Julia Darnéus Ekeroth Natasha Milner (1993-01-08) (1996-07-24) (1998-05-05) Title: Investigating the ‘Greenness’ of Young Consumers Tutor: David Freund Keywords: Environmental concern, green marketing, green consumer, green scepticism, green purchase decision. Research Question: How can environmental concern, exposure to green marketing and green scepticism influence young consumers’ green purchase decisions? Purpose: The purpose of this thesis is to investigate how young consumers’ green purchase decisions can be influenced by their environmental concern, exposure to green marketing and lastly, green scepticism. It will be analysed if consumers are now overexposed to green marketing, whether there is an action/awareness gap, and lastly, the number of green consumers in the sample will be established. Method: Primary data was collected through a quantitative research method, via a self-completion online questionnaire. The chosen sample was Swedes, aged 18-30 and consisted of 140 respondents. IBM SPSS Statistics was used for the statistical tests undertaken such as Cronbach’s Alpha, Chi-square, Pearson’s correlation and Regression analysis. Conclusion: Environmental concern and green scepticism were found to have a significant influence on the young Swedish consumers’ green purchase decision. A great deal of the sample possessed environmental concern, and it was found to influence their green purchase decision positively. The participants were not sceptical of green marketing, and green scepticism was found to significantly and negatively influence their green purchases. Finally, the young Swedes were minimally underexposed to green marketing with a slight negative, but insignificant, influence on green purchase decisions.
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Hultberg, Pontus, Jesper Andersson, and Dino Okic. "Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96266.
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Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. The research approach for this qualitative study involved both deductive elements and some elements of inductiveness, when the semi-structured interviews were implemented. The sample for this study was consisted by environmentally concerned consumers, where one semi-structured interview took maximum an hour and they were selected by using the convenience approach. Before the interviews were made, the researchers asked the participants if they considered themselves as environmentally concerned, in order to ensure that the participants fit for the study. The key findings showed that social media and websites have a big role in marketing the green products, since it is through these platforms the environmentally concerned consumers get interested in the green products. Moreover, the price is also a determinant factor when making decisions regarding green products. The findings showed that if the green products have the same price as other products with the same quality, the green products would dominate the market of environmentally concerned people.