Dissertations / Theses on the topic 'Golf tourism'
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Kim, Jae Hak, and n/a. "EXPLORING MOTIVATION AND TOURIST TYPOLOGY: THE CASE OF KOREAN GOLF TOURISTS TRAVELLING IN THE ASIA PACIFIC." University of Canberra. Business & Government, 2007. http://erl.canberra.edu.au./public/adt-AUC20081128.145648.
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Koreans are increasingly participating in overseas golf holidays in the Asia Pacific region and this trend is expected to continue. The popularity of golf holidays has been linked to the growing demands of special interest tourism and sport tourism where tourists seek to satisfy specific travel needs and wants to meet their travel motivations. Research into travel motivation using the concept of the push and pull framework is therefore a focus of study in tourism research.
To date, little or no research has examined travel motivation and tourist typology using the push and pull framework in the markets of special interest tourism, sport tourism, or golf tourism. This thesis fills the gap in the literature and contributes to knowledge of tourist motivation and typology. The aims of the research were therefore three-fold: to identify the push and pull factors of golf travel motivation, to classify heterogeneous golf tourists into homogeneous groups, and to profile the clusters with respect to socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. This was achieved by collecting empirical data on Korean golf tourists travelling in the Asia Pacific region.
The methodology comprised both qualitative research based on semi-structured interviews and quantitative research based on self-completed questionnaires. A principal component factor analysis was employed to identify five push based socio-psychological motivations and seven pull based destination attributes. A cluster analysis was then conducted to classify golfers into three different clusters, namely, Golf-intensive Golfers, Multi-motivated Golfers, and Companion Golfers. The golf clusters were then profiled based on the findings in respect to socio-demographics, golf related behaviour and travel characteristics, destination attributes,
and destination preferences. A cross tabulation with chi-square tests and analysis of variance (ANOVA) were used to test the hypotheses of this thesis.
Results revealed that golf tourists were not homogeneous in their push based socio-psychological travel motivations. Their profiles are theoretically and statistically feasible because the research tested hypotheses indicate that each cluster had both similarities and differences in socio-demographics, golf related behaviour and travel characteristics, destination attributes, and destination preferences. This suggests that marketing strategies should target both the different and similar aspects of golf travel behaviour.
The research is of benefit not only to academics and practitioners in the study of travel motivations and tourist typology in the field of special interest tourism, sport tourism, and, in particular, golf tourism, but also to tourism marketers and tour operators in the development, promotion and packaging of golf holiday products.
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Alexandre, Diogo Afonso. "How to increase profitability of Golf Industry in Lisbon?" Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11820.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe golf industry based in the Lisbon region has been suffering from decreased revenues from some years now, and the goal of this paper is to identify the roots of this problem and to devise possible ways to address it. Based on financial analysis, comparisons with other relevant golf regions in Portugal and Europe, interviews to field experts and a survey to golf amateur players, this paper proposes medium and long-term strategies which generally aim at increasing golf courses’ overall revenues, attract foreign tourist players and reduce operating costs.
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Nice, Brandi. "Golf in meetings, incentives, conventions, exhibitions (MICE) tourism perceptions of meeting planners /." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0006982.
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Humphreys, C. "An evaluation of the relationships between golfer characteristics, golfer behaviours and destination selection." Thesis, Canterbury Christ Church University, 2013. http://create.canterbury.ac.uk/12996/.
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Sports tourism has received growing attention in academic research over the past two decades but limited focus has been given to understanding the consumer and factors influencing decisions to include sport as part of the trip. This research provides, through a focus on the sport of golf, insight into the characteristics of the sports tourist, how participation is included in trips, how the emotional rewards gained from participation can influence sports tourist behaviours, and thus influence the selection of locations deemed suitable for sports participation. Specifically the aim of this thesis is to evaluate the relationships between golfer characteristics, golfer behaviours and destination choice. The research employs a grounded theory methodology, underpinned by a constructivist epistemology. This informed the process used to gather and analyse data as well as the presentation of this thesis. Three iterations of data (presented as discrete chapters) provide a robust analysis of literature and the twenty-seven interviews with UK-based golf tourists. Analysis elucidated the golfer characteristics, concluding with the development of a golf tourism participation spectrum. This understanding of the golf tourist informed the development of a substantive theory explaining the relationship between golf tourist behaviours and destination selection. A model detailing that the relationship is constructed through six conceptual strands (construction of the golf holiday, emotional rewards of participation, total trip spend, amenities and support facilities, course characteristics and influences of reputation). The first four of these strands directly influences golfer behaviour, with the latter two strands combining with behaviour to determine destination selection. Significant to the substantive theory is the identification of four spheres of influence (group dynamics, the role of competitions and ability, golfing capital and the role of intermediaries) which interact with the conceptual strands to govern destination selection. This thesis concludes by proposing a model which considers the findings in relation to the wider sport tourism sector.
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Nguyenová, Petra. "Podnikatelský plán Golf Chau Au cestovní agentura, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75031.
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The main object of this thesis was foundation of a travel agency dealing with the golf tourism for wealthy Vietnamese citizens to Europe, organizing tournaments and providing additional services exclusively for the target clientele. In the theoretical part I looked at the introduction of golf as a global sport that is gaining a raising popularity each year, insight into Vietnam especially from the view of its special relationship with the Czech Republic and the definition of an entrepreneurship and a business plan. The practical part then includes the actual business plan with all the necessities and provides information on what, how, to whom and for how much the company wants to offer. The goal of this thesis was to create the right tool for establishing the company and to make a decision of meaning of this project on its basis.
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Kokrdová, Lucie. "Dopad marketingové propagace golfu na cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81577.
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The thesis deals with the impact of golf marketing promotion on tourism. The main aim is to map out marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association aimed at golf promotion. Does the world perceive the Czech Republic as a golf destination? Is Czech public interested in golf? The thesis is trying to find objective answers on these questions. The theoretical part defines the basic knowledge of marketing, marketing mix and golf. The practical part deals with marketing activities of the agency CzechTourism, the Czech Golf Federation and the Czech Golf Travel Association. The questionnaire survey complements the thesis with public opinion whether the Czech Republic is a golf destination or not and reveals the future focus of golf promotion.
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Sealy, Wendy. "An exploratory study of stakeholders' perspectives of a mega event in Barbados : the Golf World Cup 2006." Thesis, Bucks New University, 2009. http://bucks.collections.crest.ac.uk/9781/.
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Although much has been written on the benefits of hosting 'mega events' including the Olympic Games and the Football World Cup, smaller but still significant sport events of global significance such as the Golf World Cup have received hardly any attention by researchers. This dearth in knowledge has inspired the direction of this study, that is, to explore the stakeholder perspective of the Golf World Cup which was hosted in Barbados in 2006. This event was part of a national development strategy aimed at diversifying the tourism product in the light of the increasing competitiveness of the tourism industry. Consequently the research methodology adopted for this study was eclectic in nature as it sought to obtain a holistic understanding of the issues associated with hosting mega events on a small island microstate. An approach to data collection and analysis was therefore utilised including semi-structured interviews, participant observation and the examination of documents and promotional materials in order to understand the expectations and perceptions that specific stakeholder groups (including local tourism officials, international tourists and local residents) have of the Golf World Cup. The 85 participants in this study highlighted a diversity of views. From the tourism authorities' perspective, the reasons for staging the Golf World Cup were rather cliched. These included using the Golf World Cup as a tool to promote the island as an upmarket golfing destination. The authorities also expected that the Golf World Cup would stimulate tourism demand during a traditionally slow period and provide the island with much needed publicity in overseas tourism markets. However, the fieldwork revealed that the event was unsuccessful due to the poor attendance by both international tourists and local residents. From an international perspective many participants felt that the event was poorly attended due to a lack of awareness in overseas markets and the 'lack of atmosphere' and auxiliary attractions at the golf course. From the local perspective many participants felt that the event lacked appeal and cultural relevance to the host society. Locally, a significant finding is that the event projected an image of catering to an elitist clientele. This image created the perception among local residents that the event was socially exclusive and only served to perpetuate social divisions in society rather than to ameliorate them. Furthermore, many felt that the failure of the event authorities to solicit local participation was because local residents were not part of the decision-making process. This finding further augments the argument that events cannot be successful without local support and participation. The findings in this study can make a worthwhile contribution to the marketing, management and design of future events and the direction of policy formulation for sport events on the island of Barbados. It has illuminated many issues that direct the perceptions, expectations and subsequent purchase behaviour of international tourists and local visitors regarding a mega event on the island of Barbados.
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Barata, Inês Bento Loureiro. "Plano de marketing - Hotel Palácio Estoril Golf & SPA." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10666.
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Mestrado em MarketingEste projeto tem como principal objetivo o desenvolvimento de um Plano de Marketing, para o Hotel Estoril Palácio Golf & Spa, visando uma reformulação e inovação do produto oferecido e estratégias já utilizadas, podendo-se destacar como as duas problemáticas principais da atualidade a dificuldade em acompanhar os preços médios estabelecidos e existência de falhas ao nível da comunicação interna. A metodologia utilizada denomina-se como Action Research, pretendendo-se a elaboração de um trabalho de pesquisa referente aos fatores com ligação direta ao negócio que caracteriza este estabelecimento, bem como uma recolha de dados primários e secundários. De modo a obter a perceção dos clientes, foi aplicado um inquérito baseado no modelo SERVQUAL, adaptado à Indústria do Turismo e Hotelaria, de Salazar, Costa e Rita (2010). Foram, também, desenvolvidas entrevistas semi-estruturadas, de carácter informal, a alguns funcionários do hotel. Neste seguimento, foi possível identificar os principais pontos fortes e fracos desta empresa, bem como as áreas com maior necessidade de incidência. Um target elitista e uma aposta nos mercados emergentes estão subjacentes às ações de marketing-mix a desenvolver. A criação de novas ofertas traduz-se em packages com ligeiros aumentos no preço dos quartos, aliados à inclusão de serviços inovadores. A nível da comunicação interna salienta-se a implementação de práticas motivacionais e recreativas, assim como a criação de uma plataforma de intranet. Assim, o Plano de Marketing desenvolvido apresenta diversas ações e estratégias, que focam o contínuo crescimento e reforço da imagem de marca deste hotel, bem como uma melhoria dos resultados alcançados.
This project has as main objective to develop a marketing plan, directed to the Hotel Palácio Estoril Golf & Spa, seeking a reformulation and innovation of the offered product and strategies presently used, once the two main problems stand out are the difficulty in following the average prices established and shortcomings in the Internal Communication. Action research was the methodology used, which aims to prepare a research work related to factors with direct connection to the business that characterizes this establishment, as well as the collection of primary and secondary data. In order to obtain the perception of the clients, a survey based on the SERVQUAL model adapted to the Tourism and Hospitality Industry from Salazar, Costa and Rita (2010), was applied. Furthermore, semi-structured interviews were developed and conducted, with an informal character, to selected hotel staff. This way, it was possible to identify the main strengths and weaknesses of this company as well as the areas with greatest need of focus. An elitist target and a focus in emerging markets underlie the marketing-mix tactics to implement. The creation of new offers translates into "packages" with slight increases in room rates, combined with the inclusion of innovative services. Regarding the reformulation of the internal communication, the implementation of motivational and recreational practices and the creation of an intranet platform are highlighted. Thus, the marketing plan presents actions and strategies that focus on continued growth and strengthening of the brand image of this hotel as well as improvement of achieved results.
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Van, Zyl Louise-Mari. "The Garden Route golfscape : a golfing destination in the rough." Thesis, Link to the online version, 2006. http://hdl.handle.net/10019/1661.
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Osvaldová, Daniela. "Udržateľný rozvoj vo vybraných druhoch cestovného ruchu Andalúzie." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113982.
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The thesis deals with sustainable tourism in the largest region of Spain - Andalusia. The subjects of the investigation are two selected types of tourism -- recreational tourism and golf tourism. Tourism is a key and strategic element of Andalusian economy, which, however, due to exhaustion of the traditional model started from the 80th years to stagnate and highlighted the need to protect the environment. The extensive nature of tourism has caused the depletion of scarce resources in destinations, problems with urbanization in tourist destinations, seasonal fluctuations and negative impacts on the environment. The thesis is thus concerned with how to implement tools for sustainable tourism in the region. It includes analysis of documents from this area, specifically Plan for protection of the environment of Andalusia until 2017, Agenda 21 for Andalusia and the General plan for sustainable tourism in Andalusia 2008 - 2011. In the part of thesis with the suggestions are reviewed documents for the sustainability of beaches that are a condition for the development of recreational tourism and also the golf courses that quality plays an important role in the development of golf tourism in the region. Andalusian coast is a key area for the application of the principles of sustainable development and one solution is to diversify the tourist offer in the rural, sport, cultural and congress tourism. The seasonal nature of recreational tourism can be mitigated through the development and promotion of golf tourism. The analysis showed that for recreational tourism, there is a need for amendments in legislation on national and regional level, the local authorities must develop activities in order to make the beaches accessible for all segments of tourism, because their actual aspect and equipment does not respond the aspect outlined in the strategies and action plans. Golf tourism is a priority area for development and a segment of tourism with a strategic and high potential. On the other hand construction of golf course brings change of the landscape, damage of natural and cultural heritage, biodiversity loss and constant pressure on resources - particularly water and soil pollution by excessive use of fertilizers and pesticides. But most of these negative effects can be minimized or completely eliminated with good planning, locating, constructing and managing a golf course. The important tools for sustainability are, as for recreational tourism just like for golf tourism, certificates of quality.
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Kvídová, Petra. "Potenciál České republiky pro rozvoj golfové turistiky." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11991.
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The degree work leads off from theoretical terms, profile of czech golf tourism, treats of current situation of incoming golfers and institutions supporting the growth of czech golf tourism in the first chapter. In the second chapter, there is an analysis of the potencial, all of the golf courses in Czech republic are mentioned. The comparison of golf courses and evaluation of the potencial are in the last, third, chapter.
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Prachařová, Eva. "Využití fotografie v propagaci v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114042.
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Main goal of this document is to rate photographs in promotional materials of the tourism regions of the Czech republic. Other goal of this document is to show if graphical form of promotional materials influences decision making of visitors of any particular region.The theoretical part describes short history of photography, promotion and tourism in the Czech Republic. The practical part consist of researching photographs in selected promotional materials of the tourism regions according to picked criteria. The second practical part is focused on testing of influence of photographs on participants of tourism.
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Hull, John Sterling. "Analyzing the potential for tourism to promote sustainable economic development on the Lower North Shore of Quebec." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape11/PQDD_0026/NQ50188.pdf.
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Duckworth, Andrew T. ""Golf Is Deceptively Simple and Endlessly Complicated": An Analysis of the PGA Tour's FedExCup as a Tournament Incentive Mechanism." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/453.
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Nonlinear prize money structures are used in professional golf tournaments in order to induce competitors to exert a maximum level of effort. While there has been a growing amount of literature using professional golf data to test tournament theory’s basic prediction that increasing prize levels results in an increase in player effort level, no consistent narrative has emerged. Furthermore, in 2007, the PGA Tour introduced the FedExCup system, which significantly altered the ranking and prize money structure of professional golf. This paper incorporates data from the 2011 PGA tour season to analyze whether or not the introduction of the FedExCup has led to increased effort level on the part of competitors, as predicted by tournament theory. The results negate the predictions of tournament theory and suggest that an increase in tournament prize money is associated with a corresponding increase in player scores over the course of the tournament. However, these findings can be explained by examining the dramatic increase in PGA Tour prize money levels over the last two and a half decades, which has induced golfers to decrease their average level of effort.
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Rocha, Pedro Henrique. "Estudo de áreas históricas-naturais na cidade de São João del-Rei (Brasil): parâmetros para o desenvolvimento turístico natural." Master's thesis, Universidade de Évora, 2020. http://hdl.handle.net/10174/27687.
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Os atrativos históricos/naturais da cidade de São João del-Rei no estado de Minas Gerais, no Brasil, possuem um potencial turístico enorme a ser explorado, tanto no âmbito cultural, histórico e natural. São João del-Rei, fundado no século XVII, integra um grupo de locais históricos relacionados ao ciclo da extração do ouro no estado de Minas de Gerais. Tombada pelo Serviço do Patrimônio Histórico e Artístico Nacional Brasileiro, seu conjunto arquitetônico e urbanístico, passando a representar uma grande importância, por conter em suas ruas um exemplo importante da formação histórica brasileira, no qual sua arquitetura, urbanização e paisagem formam parte de um excepcional patrimônio. Apresenta um vasto potencial ecológico, a qual se faz possível um turismo natural, havendo uma mescla riquíssima natural. A proposta do roteiro turístico tem como objetivo se tornar uma forma de conhecimento do patrimônio histórico e também natural da cidade para os turistas; Abstract:
The historical/natural attractions of São João del Rei, in the state of Minas Gerais, Brazil, have a large tourism potential to be explored, as in the cultural, historical and natural scope. São João del-Rei, was founded in the late 17th century and is part of a group of historical sites related to the gold extraction cycle in Minas Gerais. The city is listed, by the Brazilian National Historical and Artistic Heritage Service, its architectural and urbanistic set, becoming a great importance, because it contains in its streets and historical houses a part and an important example of the Brazilian historical formation, in which its architecture, urbanization and landscape form part of an exceptional patrimony. It also has a wide ecological potential, which makes possible a natural tourism, having a rich natural. The proposal of the tourist itinerary aims to become a way to spread the knowledge of the historical and natural patrimony of the city.
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Heß, Viola, and Wolfram Heidenfelder. "Schätze im Geopark: Kaolin – das weiße Gold." Geopark „Porphyrland. Steinreich in Sachsen“ e.V, 2015. https://slub.qucosa.de/id/qucosa%3A36066.
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Voltaire, Louinord. "Méthode d'évaluation contingente et évaluation économique d'un projet de réserves naturelles dans le Golfe du Morbihan." Brest, 2011. https://tel.archives-ouvertes.fr/tel-00649351.
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Cette thèse s’inscrit dans la perspective de la création de réserves naturelles dans le Golfe du Morbihan. Appliquant la méthode d’évaluation contingente (MEC), elle évalue les bénéfices associés à ces dernières du point de vue de la population touristique, et discute des moyens permettant de capter les bénéfices et les transformer en revenu pour le producteur des futures réserves naturelles. On évalue les bénéfices en tenant compte de deux phénomènes relativement peu considérés dans la littérature relative à la MEC: (1) la sensibilité éventuelle des agents interrogés aux supports de paiement proposés; (2)1’ existence possible d’un biais de sélection lié à un ou plusieurs variables explicatives du consentement à payer (CAP), biais de sélection qui s’ajoute à celui généralement contrôlé dans les travaux contingents, à savoir celui correspondant au choix des individus d’accepter de payer ou non. Une enquête a été réalisée durant l’été 2007 au cours de laquelle un échantillon de touristes a donné son CAP par le biais d’une taxe d’hébergement, et un autre par l’intermédiaire d’un ticket d’entrée. Les résultats montrent que les modes de paiement affectent la décision des enquêtés d’accepter de payer, d’une part, les montants indiqués, d’autre part. Ils confirment de plus l’existence des deux types de biais de sélection suspectés, et donc la nécessité de les contrôler lors de l’estimation économétrique du CAP. Au-delà de ces questions (impact des formats de paiement sur les préférences individuelles et double biais de sélection), la thèse montre que, du point de vue de la population touristique, il y a bien un bénéfice à protéger la nature du Golfe du Morbihan au travers des réserves naturelles. Enfin, s ‘inscrivant dans un cadre fictif de financement de ces espaces naturels à l’aide du droit d’entrée, dont le montant serait estimé à partir des CAP obtenus, la thèse discute de la pratique d’un tarif unique, dans une logique de maximisation des recettes, et d’un tarif différencié, dans une logique d’équitéThis thesis is part of the context of a nature reserves program in the Gulf of Morbihan. Using contingent valuation (CV) method we estimate the economic benefits derived by tourist population from such a program, and discuss ways to recover these benefits. We estimate the benefits taking into account two issues not considered enough in the CV literature. 1) the potential sensitivity of the individuals to the payment vehicles proposed; 2) the possible existence of a selection bias related to one or several explanatory variables of the willingness to pay (WTP), selection bias which is in addition to usually controlled in CV studies, namely that corresponding to individuals’ decision to pay or not. A survey was conducted in summer 2007 during winch a sample of tourists stated their WTP through a home tax and another via an entrance fee. Our results show that the payment vehicles used affect the choice of the tourists to pay, on the one hand, and the amounts indicated, on the other. They also highlight the existence of the two types of selection bias suspected and therefore the need to control them when estimating the WTP model. Beyond these issues, the thesis shows that from tourists’ point of view, there is an advantage to protect the Gulf of Morbihan’s natural features through the implementation of nature reserves. Finally, in a hypothetical context of funding of these via the entrance fee whose amount would be estimated on the basis of the WTP obtained, this thesis discusses the practice of a single tariff, in a context of revenue maximization, and a differential tariff, in a context of equity
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Sysel, Tomáš. "ResPublica/Civitas Socialis – Strachotín, l. p. 2017." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2017. http://www.nusl.cz/ntk/nusl-316286.
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The theme of the development of the existing sports grounds was dealt with Based on a number of analyzes, visits to the site and communication with the community management, the theme of the development of the existing sports grounds was dealt with. The whole territory is up to a football field in a very maintained conditions. There are two smaller accommodation facilities, which are seasonally used mainly by schools in nature and other students, but their condition is quite unsatisfactory. The soccer field, which is the only one maintained, belongs to the existing base of soccer players - the dressing room with the clubhouse. Their condition is also somewhat aggravated. In the current spatial plan, the whole proposed area is at the interface of two areas, the first is the area of sport and individual recreation and the second is the area to be examined. Urban design is based on the location of the existing soccer field and the preservation or improvement of existing links to the surrounding area. Most of the paved areas will be overtaken. Part of the design of the development of sports activities in the village was also to find a possible solution for parking for tourists, for which there is no free space in the village. The chosen location is advantageous in that, when a parking lot will be created, it will be created near the main entrance to the village on road II. Cl. No. 420 from Hustopeče through the village. Architectonically, but also conceptually, the construction is based on the economic possibilities of the municipality, the possibilities of variability of the solution and especially of the possibilities of staging construction. The result are two buildings. One main, replacing the background of spccer players, creates the conditions for year-round training in the new gym, for going to fitness, while part of the building is a platform for the soccer field. The second building is an accommodation that replaces the existing unsatisfactory buildings. Architecturally, they are masses that are greatly affected by the modules. The building structure and the facilities of the sports hall are structurally designed from standardized modular systems, steel containers that are interconnected to create an unusual spectacle. The area of the gym is defined by a reinforced concrete skeleton. Both buildings are covered with gold anodized sheet metal, which is profiled similarly to the peripheral walls of the containers. At the same time, the object was to create year-round sports grounds that are accessible to the general public and youth.
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Heß, Viola, and Frank W. Junge. "Schätze aus Vulkanen: Eine Zeitreise durch 300 Millionen Jahre Erdgeschichte." Geopark Porphyrland. Steinreich in Sachsen e.V, 2015. https://slub.qucosa.de/id/qucosa%3A36047.
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Wir müssen nicht glauben, daß alle Wunder der Natur in anderen Ländern und Weltteilen seien. Sie sind überall. Aber diejenigen, die uns umgeben, achten wir nicht, weil wir sie von Kindheit an und täglich sehen.
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Scarfe, Bradley Edward. "Oceanographic Considerations for the Management and Protection of Surfing Breaks." The University of Waikato, 2008. http://hdl.handle.net/10289/2668.
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Although the physical characteristics of surfing breaks are well described in the literature, there is little specific research on surfing and coastal management. Such research is required because coastal engineering has had significant impacts to surfing breaks, both positive and negative. Strategic planning and environmental impact assessment methods, a central tenet of integrated coastal zone management (ICZM), are recommended by this thesis to maximise surfing amenities. The research reported here identifies key oceanographic considerations required for ICZM around surfing breaks including: surfing wave parameters; surfing break components; relationship between surfer skill, surfing manoeuvre type and wave parameters; wind effects on waves; currents; geomorphic surfing break categorisation; beach-state and morphology; and offshore wave transformations. Key coastal activities that can have impacts to surfing breaks are identified. Environmental data types to consider during coastal studies around surfing breaks are presented and geographic information systems (GIS) are used to manage and interpret such information. To monitor surfing breaks, a shallow water multibeam echo sounding system was utilised and a RTK GPS water level correction and hydrographic GIS methodology developed. Including surfing in coastal management requires coastal engineering solutions that incorporate surfing. As an example, the efficacy of the artificial surfing reef (ASR) at Mount Maunganui, New Zealand, was evaluated. GIS, multibeam echo soundings, oceanographic measurements, photography, and wave modelling were all applied to monitor sea floor morphology around the reef. Results showed that the beach-state has more cellular circulation since the reef was installed, and a groin effect on the offshore bar was caused by the structure within the monitoring period, trapping sediment updrift and eroding sediment downdrift. No identifiable shoreline salient was observed. Landward of the reef, a scour hole ~3 times the surface area of the reef has formed. The current literature on ASRs has primarily focused on reef shape and its role in creating surfing waves. However, this study suggests that impacts to the offshore bar, beach-state, scour hole and surf zone hydrodynamics should all be included in future surfing reef designs. More real world reef studies, including ongoing monitoring of existing surfing reefs are required to validate theoretical concepts in the published literature.
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LIN, YOU-LUN, and 林鈺倫. "An Analysis of Golf Tourism Business Development within Golf Clubs on Linko Plateau." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/16510041937801850793.
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碩士國立體育大學
休閒產業經營學系
105
Sport tourism becomes a newly industry with high economy value because it integrates various industries. Taking the example of golf tourism, which integrates “Green, Oxygen, Light and Friendship” together and promoted by TV media has become a popular leisure, fitness, social and touring activity. The Linko Plateau in Taiwan has advantages and good market potential to promote golf tourism, such as warming without snowing environment all the yearlong, convenient traffic, the highest density with international level of golf courts around Taiwan having been located in this area. In order to understand the market possibility of promoting gold tourism in Linjo Plateau gold courts, the researcher of this study attempts to investigate the managers of these golf courts by adopting the survey research method and an interviewing sheet as the research tool to collect the opinions of these interviewees. The findings of this study are as follows: 1. The main services of these gold club are: discounting of green fees, resting room, and personal locker, hosting games and free golf balls for their club members and bonus for their stockholders; while providing full services, high quality facilities, staff can communicate them in foreign languages and bilingual descriptions on the signs. 2. The inter-organizational interactions among golf club with their cooperation firms, such as the advertisements offerings, the cooperating map has been drawn on the Chapter IV to display the dependencies among them. 3. Giving discounting coupons, reconstructing club house, remodeling golf courts and offering fine cuisines are the main marketing strategies to attract customers. 4. In general, the capacities of the golfing populations in this area have been almost fulfilled. It indicates that gold tourism development in this area does not have better potential when compared with the golf courts in middle or southern Taiwan areas. Finally, the suggestions of this research have been given as follows: For the practical suggestions: reinforcing the cooperation among various golf clubs; marketing strategies innovating for their golf clubs; travel agencies can work with golf teams; government can promote golf to the mass through golf tournaments and having more collaborating with golf professional associations/units. For the academic suggestions: having more interviews to various golf tourism industries promoters, such as more golf club managers as well as the other business practitioners to collect diversity information about golf tourism.
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Laigroz, Nicolas Pierre. "Tourism and strategy: the saturated markets dealing with a new emerging Chinese market." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-169106.
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Voigt, Inge. "Social sustainability of golf developments in Knysna: an analysis of community perceptions." 2013. http://hdl.handle.net/11394/3825.
Full textAbstract:
>Magister Scientiae - MScAn aspiring golfing destination has emerged along South Africa‟s Garden Route in the Western Cape, the town of Knysna. Also known as the oyster of the Garden Route, Knysna has blossomed with development over the past years and attracted investors, developers and residents across international borders. Rapid urbanization and development have interrupted the social sustainability of the town‟s local community and as this trend continues so too does the fragmentation of its social sustainability. This research has placed its focus on Knysna‟s biggest local employers and one of the strongest tourist attractions, namely the golf developments. However this research investigates the perceptions of Knysna‟s community towards these elitist establishments, illustrating that Knysna‟s biggest contributors to employment and tourism revenue, may just be the greatest threat to its social sustainability.
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Bohte, Lea. "Seasonality in tourism: introducing golf as a touristic segment in order to prolong a destination’s touristic season. project of istria county in Croatia." Master's thesis, 2013. http://hdl.handle.net/10071/8557.
Full textAbstract:
The present study investigates the effect seasonality has on touristic destinations and whether
introducing golf tourism in the touristic offer is the right solution for dealing with this effect.
This study is an in- depth single case study, supported by qualitative research.
The investigation was composed of literature review which encompassed the following
theoretical concepts: seasonality effect, destination life cycle, image and branding, residential
and niche tourism and MICE.
The qualitative research was conducted by the researcher, through the use of in- depth
electronic interviews in order to show why Istria is chosen to be the best golf destination in
Croatia and what benefits golf would bring to Istrian tourism.
The research showed that golf, accompanied by MICE, is one of the best solutions for
minimizing the seasonality effect in tourism in Istria. By introducing new segments into
touristic offer, off season stay would increase, and therefore, the difference between high and
off season would be decreased. Furthermore, the brand of Istria as a golf destination would
become recognizable and the image of Istrian tourism would be strengthened.
In addition to above mentioned conclusions, the goal of this study was to show that by
changing the destination's image and focusing on niche tourism, a destination could alter its
path from Decline to Rejuvenation.O presente estudo tem como objetivo descrever o impacto da sazonalidade nos destinos turísticos e perceber se a introdução de turismo de golfe na oferta turística poderá ser parte da solução para lidar com esse mesmo efeito. Este estudo é suportado por uma pesquisa qualitativa e tem como objetivo analisar profundamente um exemplo específico. A investigação foi composta por uma revisão bibliográfica que abrangeu os seguintes conceitos teóricos: impacto da sazonalidade no turismo, ciclo de vida do destino turístico, imagem e branding, turismo de nicho, residencial e MICE. Para o efeito, foi realizada uma pesquisa qualitativa baseada em entrevistas eletrónicas com a finalidade de demonstrar o porquê da Ístria poder ser considerada como o melhor destino de golfe na Croácia e quais os benefícios que golfe traria para o turismo desta mesma zona. A pesquisa demonstrou que o golfe, juntamente com o MICE, é uma das melhores soluções para minimizar o efeito da sazonalidade no turismo na Ístria. Com a introdução de novos segmentos na oferta turística, as estadias durante a “época-baixa” aumentariam, fazendo com que a diferença entre as épocas baixa e alta não fosse tão relevante. Adicionalmente, a marca “Ístria” como destino preferencial de golfe seria reconhecida, levando, por sua vez, ao reforço generalizado do turismo nessa mesma zona. Além das conclusões acima mencionadas, outro objetivo deste estudo foi demonstrar que, mudando a imagem e colocando o foco no turismo de nicho, um destino poderia rejuvenescer, alterando, deste modo, a sua trajetória de declínio.
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Antunes, Inês Margarida Alberto. "A influência dos media na percepção de produtos turísticos: caso de estudo: o golfe em Portugal." Master's thesis, 2014. http://hdl.handle.net/10400.26/8752.
Full textAbstract:
A recuperar da pior crise financeira e económica alguma vez vivida, Portugal é actualmente um dos países mais bem vistos, a nível internacional, no que toca ao turismo e à hospitalidade, comprovado pelo valor crescente das receitas do turismo internacional em Portugal. A panóplia de produtos turísticos que o país oferece a quem o visita é uma das principais razões desse aumento; outras relacionam-se com características do próprio país, como o tempo ou a simpatia do povo português. Porém, antes de visitarem Portugal os turistas procuram informações relevantes para a sua viagem, nomeadamente através de sites da especialidade ou histórias contadas pelos seus amigos e familiares, tanto pessoalmente como através da visualização de fotografias e vídeos colocados nas suas páginas pessoais na internet. No entanto uma pergunta deve ser colocada, será que a imagem turística transmitida aos mercados emissores através dos media, ou outros meios de informação, é a que os turistas realmente encontram aquando do consumo efectivo do produto?
A presente dissertação focar-se-á num dos produtos turísticos mais populares entre os turistas: o golfe. Entre os vários aspectos abordados no seu desenvolvimento, destacam-se: a revisão de literatura relevante ao tema; a influência exercida pelos media aquando da transmissão da imagem do produto turístico golfe em Portugal aos turistas; qual a percepção desenvolvida por parte dos turistas do produto em questão e como evolui essa percepção após o consumo efectivo do produto.Recovering from its worst financial and economic crisis ever lived, Portugal is seen in the world, nowadays, as one of the best regarding tourism and hospitality, which can be proved by the growing number of international tourism revenue in Portugal. The great diversity of touristic products the country offers to whom visits it, is one of the main reasons of that growth; other reasons are related some intrinsic characteristics, such as the weather and the sympathy of Portuguese people. But before visiting Portugal, tourists search for important information about their trip, namely through specialty sites or friends and families’ storys, both as in person or by posting their vacation pictures and videos on their personal internet pages. However, a question should be asked, is the image broadcast by the media, to the sending markets, the same tourists find when the product its effectively consumed? This thesis will focus in one of the most popular touristic products among tourists: golf. Alongside with other crucial aspects, the followed will be analyzed: a summary of relevant literature; the influence of the media when broadcasting this particularly Portuguese touristic product; tourists’ perception of Portuguese golf and the evolution of this perception after consuming the touristic product in question.
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Almeida, Matilde Paiva de Carvalheira. "Relatório de Estágio - Impacto dos eventos : caso hotel Pestana Sintra Golf." Master's thesis, 2020. http://hdl.handle.net/10400.26/35726.
Full textAbstract:
O turismo, é atualmente um dos sectores da economia que apresenta índices de crescimento consistentemente elevados no nosso país, com uma contribuição ativa substancial, no contexto da exportações. Segundo o INE, o turismo contribuiu em 2018, com 13,7% para o PIB português.
Os eventos têm vindo a desempenhar uma importância relevante nesta área, uma vez que combatem a sazonalidade, que se constitui em si mesma, como o maior desafio para o setor hoteleiro, pois tem um impacto substancial nos resultados económicos e financeiros deste setor de atividade económica.
Este relatório de mestrado, incide sobre um caso de estudo sobre o hotel Pestana Sintra Golf, e tem como objetivo aferir a perceção que os vários departamentos, nomeadamente, o comercial, restaurante/bar, cozinha e recepção, têm sobre o impacto dos eventos no hotel Pestana Sintra Golf.
Saber se existe convergência, ou não, na perceção dos vários departamentos do hotel sobre esta temática, revela-se pertinente, pois permite dar à gestão informação relevante no processo de tomada de decisão, relativamente ao alinhamento e prontidão do seu capital humano, nomeadamente na articulação entre equipas funcionais.
A informação utilizada neste estudo, foi obtida através de um inquérito aplicado aos vários departamentos do hotel em análise, a partir de uma amostra intencional, pois existiu a convicção de que, na impossibilidade de obter uma amostra aleatória, esta solução servia bem o objetivo do estudo.
A análise estatística realizada, foi explicada com recurso a representações gráficas e tabelas para uma melhor compreensão dos resultados obtidos. As variáveis em análise foram: aumento da produção com os eventos, aumento de etapas, aumento de pessoal, necessidade de mais produtos, alteração da rotina de trabalho e contribuição dos eventos para o aumento da receita.
Neste sentido, foram desenvolvidos três testes estatísticos. Teste Binomial, para averiguar a existência de diferenças estatisticamente significativas entre a proporção de respostas “sim” e respostas “Não”. Teste do Qui-quadrado de independência, para averiguar a existência de relações estatisticamente significativas, entre variáveis categorizadas como nominais e ordinais. Coeficiente de Correlação Ponto-bisserial, para averiguar a existência de relação estatisticamente significativa entre variáveis quantitativa e variáveis nominais dicotómicas.Tourism is currently one of the sectors of the economy that has consistently high growth rates in our country, with a substantial active contribution in the context of exports. According to INE, tourism contributed in 2018, with 13.7% to portuguese GDP. Events have been playing an important role in this area, as they combat seasonality, which in itself constitutes the biggest challenge for the hotel sector, as it has a substantial impact on the economic and financial results of this sector of economic activity. This master's report, focuses on a case study about the Pestana Sintra Golf hotel, and aims to assess the perception that the various departments, namely, the commercial, restaurant / bar, kitchen and reception, have on the impact of the events in the hotel Pestana Sintra Golf. Knowing whether there is convergence, or not, in the perception of the various departments of the hotel on this theme, proves to be pertinent, since it allows management to provide relevant information in the decision-making process, regarding the alignment and readiness of its human capital, namely in articulation between functional teams. The information used in this study was obtained through a survey applied to the various departments of the hotel under analysis, from an intentional sample, as there was a conviction that, in the impossibility of obtaining a random sample, this solution served the objective of the study. The statistical analysis performed was explained using graphical representations and tables for a better understanding of the results obtained. The variables under analysis were: increased production with the events, increased stages, increased personnel, the need for more products, changes in the work routine and contribution of the events to the increase in revenue. In this sense, three statistical tests were developed. Binomial test, to ascertain the existence of statistically significant differences between the proportion of “yes” answers and “No” answers. Chi-square test of independence, to ascertain the existence of statistically significant relationships, between variables categorized as nominal and ordinal. Point-biserial correlation coefficient, to ascertain the existence of a statistically significant relationship between quantitative variables and dichotomous nominal variables.
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Bispo, Pedro Miguel da Silva Gonçalves. "Consolidation in portuguese tourism sector : study of an acquisition of Penina Golf & Resort by Palmares Resort : mergers & acquisitions." Master's thesis, 2012. http://hdl.handle.net/10400.14/15612.
Full textAbstract:
Current crisis, faced by Portugal, affected all economy leading to new forecasts for growth, cost of money, and total stagnation of real estate. The credit crunch and the increasing on interests due to liquidity availability enhanced the difficulties of many families and companies, which in turn, fed a full-scale economic problem.
Despite the negative outlook, Tourism is probably one of the sectors that can support the turnaround needed, and imposed by external entities in the scope of a financial support program for Portugal, which as a country, presents unique geographical and weather conditions.
Hotel sector in Portugal, mainly due to excessive leverage, families’ ownership and too much fragmentation is starting a needed process of concentration and professionalization, which means that it is expected several M&A actions in the forthcoming years.
Considering this context, this thesis makes an attempt to anticipate this trend by providing a possible outcome to a hypothesized merger of Penina Golf & Resort and Palmares Resort through the acquisition of Sociedade Turística Penina, S.A by Palmares Lagos, S.A., that together have the two most distinctive golf courses with a highlighted position in Algarve’s Western tourism.
This study proposes an analysis of both companies’ financial history in order to forecast future performance and, consequently, define their values. By using valuation techniques supported by economic and financial theory, it is provided the state of the art’s academic knowledge which is, at the same time, recognized by the top practitioners working in the areas of corporate finance and investment analysis.
Through the combination of a deep Industry and company analysis with complementary equity valuation tools, the outcome of this thesis predicts a concentration trend for this sector, either performed by current players or outsiders as private equities or venture capitalists, which under the right circumstances (depending on location, target segments, distribution channels and complementary services and products) could originate enormous benefits.
In this particular case study the value of synergies reach 22,1 million euros, which represents 32,8% from the valuation of Palmares resort standalone operation.
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Svobodová, Lenka. "Typologie golfových hřišť v Česku." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-323403.
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The aim of this thesis is to determine in which areas of the Czech Republic golf courses are being built, how large areas are occupied by their construction and if there are any observable trends in construction of golf courses in more than one-hundred-year history of these grounds in the Czech Republic. The study is divided into several parts. The first part is dedicated to brief description of golf courses from different points of view. The second key part evaluates the land use of these courses and suggests several aspects of creating their typology, it also deals with their tax efficeincy and it suggests areas which are suitable for golf courses construction. The study also contains a case study of two typologically different courses - Čertovo Břemeno and Kynžvart. The benefit of this thesis should creating a complete database of all land parcels in the area of golf courses in the Czech Republic, including their land use, and creating a map with different features of these golf courses. Key words: golf course, tourism, land use, Kynžvart, Čertovo Břemeno
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ČERVENÝ, Radek. "Vybudování golfového hřiště s využitím Evropských fondů." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-48514.
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From among all the presented financial tools the one which meets best the project requirements is the measure Rural development program {--} axis III. 1.3. Promotion of tourism, which implements the European Agricultural Fund for Rural Development. As indicated by the title, the fund supports projects that may improve the quality of tourism in rural areas. The golf course is exactly the project that fits this category.
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Chen, Yu-chien, and 陳幼倩. "Residents’ Cognition to Tourism Development of Gold Ecological Park." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/10739216181897705076.
Full textAbstract:
碩士雲林科技大學
文化資產維護系碩士班
96
At present, museums have transformed into the way to match the needs of people and cultural tourism, therefore, the theory of new Museology has been gradually developed. Those people who support the theory of new Museology switch their focus from the objects to the audience of museums. And the eco-museum has been developed under the same conditions. The concepts of eco-museum are to express that the relationship between museum and community is indivisible, the core value is based on community’s demands, visitors’ needs and the interaction between the local residents and the museums. The mining village of Jinguashi is one of the famous scenic spots of northern Taiwan. The Gold Ecological Park was established in 2004. It conserves mining culture, relics, landscape of Jinguashi as its main attractions, and try to share with local residents. The study aimed to understand the viewpoints of local residents for the establishment of the Gold Ecological Park. The spirits of eco-museum put emphasis on the intercourse relationship between the place attachment of residents and the impact of tourism development. So the study is to understand the residents’ cognition to tourism development of Gold Ecological Park. This study has used in-depth survey for the museum’s staff, local residents, administrators, and home stay owners. The major results of this research were found：(1) As for the place attachment of residents, from the emotional identification and the function of the place attachment directions, it is positive for local residents that the establishment of the Gold Ecological Park preserves and maintains the precious cultural resources, mining relics. (2) As for residents’ cognition to the tourism development of the Gold Ecological Park, finding that tourism development brings thousands of visitors and leads to flourishing. However, tourism development made a grant impact on the living of local residents, especially in the issues of traffic and parking and the interference of quality of live. Further, the management of cultural tourism development for residents bring the profits which is less than as expected. (3) “ The understanding and identity ” toward the Gold Ecological Park is the key to maintain the good relationship between community’s residents and museum. Bad communication will bring about not all residents who agree on the pattern of museum management; what is worse, the residents can not comprehend the sincereness and hard work of museum. (4) As for future vision, community’s residents expect that the museum and the community can work together to cooperate and develop, to plan the Gold Ecological Park, and to construct the local life. Through one-way ANOVA , the residents to tourism development of the Gold Ecological Park has apparent differences between the different basic characteristics. Furthermore, these four dimensions; that is to say, “the extent of local emotional identification,” “the cognition of impact of tourism development,” “the residents of participation of museum’s activities and events,” and “the administration of museum of participation of community’s activities and events.” Through regression analysis, it was also found that the cognition of impact of tourism development was significantly related to the residents’ cognition to tourism development of the Gold Ecological Park.
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hu, hua-chen, and 胡華珍. "The study of recreation experience and place attachment by golf tourist." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/16655026663417257376.
Full textAbstract:
碩士銘傳大學
觀光事業學系碩士在職專班
100
ABSTRACT The purpose of this research aims in exploring the interlinking relationship of recreation specialization, recreation involvement and place attachment, also it''s to survey the mediate effect of recreation involvement. Golfers are random selected as my research object. Two hundred and three successful interviews are analyzed with structural system. My research indicates the higher recreation specialization the clients involve, the stronger the place attachment. The people who have stronger place attachment also have higher place attachment. In another word, recreation involvement plays intermediate figure between recreation specialization and place attachment. Namely, by more recreation involvement, recreation specialization can elevate the horizon of place attachment. We may learn from this: between activities and recreation place, not only does recreation specialization play important role, do does the level of involvement. This research may help recreation suppliers further understand those people with special interest. People with higher recreation specialization and involvement have stronger feeling about place attachment, while those who with less recreation specialization are less care about the activity place.
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CHEN, LI-JU, and 陳麗如. "The Influences of Authenticity toward Tourism Image and Sense of Place：Mining Heritage Tourism in Gold Ecological Park." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/06995616482239505650.
Full textAbstract:
碩士國立新竹教育大學
人資處社會學習領域碩士班
98
Cultural heritage tourism had become an important tourism type in 90’s. The role of perceived authenticity in a destination now is as determinant of tourist experience on tour. Cohen(1988) also provided that the quality of heritage tourism is enhanced by authenticity. Previous studies of tourism authenticity were mostly in the way of qualitative method to collect data; few were use different way to collect tourist’s perception of authenticity. This study from tourist’s demand side focuses on how the perceived authenticity to influence tourist’s tourism image, sense of place and intention behavior by using the case of Golden Ecological Park, Jinguashi, Taiwan; By interviewing the head of the museum, the concepts of management as well as the history and development of its buildings are discussed.Besides, data is collected and combined by qualitative and quantative method. Lisrel 8.52 software is used to test the structure equation model, and a random sample of 384 visitors was selected for the survey. The perceived authenticity was rated for the museum environment and generalized activity of 7 items such as“Benshan Tunnel No. 5 tunnel experience”,“Environmental Building”, “Pan for gold experience”,“Japanese style residence”,“Atmosphere in the park”,“Museum of Gold ”and“Gold-refining building”. The tourism image was measured by three naming categories of“Local resource”,“Travel and impression”and“Emotional image”.The“Place identity”, “Place attachment” and “Place dependence” three concepts were indicated to sense of place. The behavioral intention after visiting is divided as three measurement variables—revisiting, recommendation and wills to pay. The study results are as followed: 1. The model revealed that perceived authenticity is significantly and positively related to the tourism image.“Atmosphere in the park”,“Environmental Building”and “Museum of Gold ”are the significant measurement variables to perceive authenticity. 2. Authenticity perception has a great influence on sense of place, and tourism image is the important mediate variable between the two variables. The indirect relationship is stronger than the direct relationship. 3. Authenticity perception does not simply influence the behavioral intention after visiting, but it is through tourism image and sense of place these two mediate variables to produce the positive influence, and the mediated effect of sense of place is stronger than tourism image. 4. Tourism image is significantly and positively related to sense of place, and the main effect measurement variable of tourism image is from “Local mining and scenic resource”. 5. Tourism image does not cause significantly positive influence to behavioral intention after visiting;in order to have positive influence, sense of place needs to be mediate. 6. Sense of place has positive influence to behavioral intention after visiting, and the measurement variable of place attachment constructs the sense of place. The authenticity perception of heritage can cause higher tourism image. Promotion of the tourism image by marketing, stretch the local characteristic, and connection of sense of place, all will promote the authenticity and make tourists have deeper interaction between heritage.
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Chiang, Chung-Haw, and 江中皓. "The study of golf holiday particiration motivation and satisfaction of sport tourists." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/59hnpx.
Full textAbstract:
碩士國立體育學院
體育研究所
90
Abstract The purposes of this study were to explore the golf participation factor and sport tourist participation type of the golf tourists on holidays. The differences of participating sport tourism from population background were examined by participation action, motivation and satisfaction scale. The research subjects are the tourists of golf holidays used to play golf in Southeast Asia, by travel agencies, teams and individuals. In total, there were 260 copies of questionnaires. Based upon 226 effective questionnaires through statistics analysis, it was concluded that: 1.The ratio of male golf players was higher than that of female players; most of them own the bachelor’s degree and are businessmen; the income of the family was mostly about NT$1,000,000 per year. 2. These are the spring and the fall in golf players’ participation. Golf players prefer to choose the non-holiday period. Their times of playing golf were mostly 1 to 2 times per year. Thailand and China are the favorite destination by visiting or holidaying in. They prefer the groups that are the small number and the few days of taking part in the golf activities. 3.The participated motivation has five factors: intellectual participation, experienced participation, pressure relief, health and suitability and achievements’ satisfaction. Of all factors, there are significant differences in sex, educational degree and vocation. 4.Six factors of participation: court’s equipment environment, court service, court activities’ effectiveness, court’s location and traffic, product consumption, and whole feature. Of all factors of satisfaction, there are significant differences in educational degree, vocation, and family year-income. 5.For golf holidays, the explaining factors of satisfaction in order are product, price, service, effectiveness, and experience.
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Pereira, Mónica Madureira. "Plano de Negócios “Gold VineYard Hotel”." Master's thesis, 2016. http://hdl.handle.net/10400.26/19704.
Full textAbstract:
Este Plano de Negócios visa a criação, implementação e análise económico-financeira de um Hotel Rural – Gold VineYard - localizado da Região do Douro, numa quinta repleta de vinhas, olival e pomares. Este Hotel Rural pretende trazer ao Douro, nomeadamente ao concelho de Alijó, um estabelecimento de qualidade, que culmine num só espaço o melhor do meio rural, a tradição, a cultura, o património, a gastronomia, os vinhos e a identidade e autenticidade Duriense. Os pontos diferenciadores deste empreendimento serão o seu serviço intimista, personalizado, minimalista, aliado à beleza e riqueza das redondezas e às variadas atividades que proporcionam momentos de lazer inesquecíveis, em profundo contacto com a natureza e meio rural, trazendo um toque único à experiência dos hóspedes. Este projeto quer dar resposta à crescente procura deste tipo de produto, bem como potencializar os recursos e a economia da região. Este plano totalizará um investimento inicial de 2.477.666€, financiado maioritariamente por leasing imobiliário, e alcançará no ano cruzeiro um volume de negócios de aproximadamente 660.000€. Em termos de viabilidade económico-financeira, este projeto, considerando a sua possibilidade de criar riqueza a longo prazo, regista de um VAL de 3.855.671€ e uma TIR de 22,02%.This Business Plan aims the creation, implementation and economic-financial analysis of a Rural Hotel – Gold VineYard- located in the Douro region, next to a vine yard, olive trees and an orchard farm. This Rural Hotel pretends to offer the Douro region, namely to the municipality of Alijó, an establishment of quality, that congregates the best of the rural environment, and Douro’s traditions, culture, patrimony, gastronomy, wines, identity and authenticity. The differentiating factors of this project are the intimate, personalized and minimalistic service, allied to the beauty and richness of the surroundings, and to the vast number of activities that promote unforgettable leisure moments, in deep contact with nature and rural environment, bringing a unique touch to the guest’s experience. This project aims to respond to the increasing demand for this type of product, as well as to contribute to the region’s resources and economy. This project considers an initial investment of 2.477.666€, resorting to a real estate leasing, and achieving 660.000€ in revenue in the cruising year. In terms of the project’s economic and financial viability, considering the possibility of creating wealth in the future, it registers a Net Present Value of 3.855.671€ and an Internal Rate of Return of 22,02%.
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Lin, Shr-shiang, and 林士翔. "A Study of Outbound Golf Sport Tourists’ Participation Motivation, Experience Feelings and Leisure Benefits." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/01136356680350287043.
Full textAbstract:
碩士大葉大學
運動事業管理學系
98
The main purpose of this study is to analyze the influences of golf consumers on participation motivation, experiences, and leisure benefits of sport tourism abroad. A questionnaire survey was conducted, and the research subjects were the consumers who participated in the sport tourism of golf sport in Guilin region. A convenience sampling was used to distribute questionnaires, and a total of 248 valid questionnaires were returned. The results were analyzed by Amos software of structural equation modeling. The findings are as follows: 1. The participation motivation of golf consumers of sport tourism abroad would posi-tively influence experiential perception. 2. The experiential perception of golf consumers of sport tourism abroad would posi-tively influence leisure benefits. Finally, based on the results, this study proposed suggestions to the golf industry, travel agencies, and future studies.
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LU, PEI-LING, and 呂佩玲. "A Study of Travel Motivation, Course Attraction, and Destination Choice for Golf Holiday Tourists." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/zzn84m.
Full textAbstract:
碩士國立臺灣體育運動大學
運動事業管理學系碩士班
105
The purpose of this study aims to explore the relationship among travel motivation, course attraction, and the destination choice in their golf holiday. Taking the participants who have ever participated in the golf holiday as the research object, and utilize the modified scale as the research tool to carry out the questionnaire. A total number of 450 questionnaires are involved and 389 valid questionnaires are returned to the research. The effective questionnaire is 86%. According to the actual survey data, descriptive statistics, independent sample t test, single factor variance analysis and typical correlation analysis are taken to process the raw data with SPSS20.0 software for Window Chinese edition. The results of this study are summarized as follows. According to the results of this study, participants in golf holiday are mostly 51-60 years old, who are mainly have their own companies, monthly income is over than NTD 80,000 as wealthy group, and they have higher education background. In the variants of golf characteristics, visitors will be mostly involved in golf holiday for the golf match, and arrange by themselves. Participants who were in golf vacation 1-2 times a year in the past year are the majority group. Their recent golf match were hold in domestic, staying 3-5days. In terms of travel motivations, tourist are highly agree with “relieve pressure “. In another aspect for course attraction, they are fascinated for its reputation. For considering the location, professional factor is their first priority to select. Different variant of the background, the tourists segment at age of 31-60 have particular preference to the golf course higher than the age above 70. The tourists attending the match 3-4 times in the past year have the particular preference for the course reputation is higher than those attend 1-2 times. Tourists staying at the destination in between 6-7 days have the preference for the unique culture assets and particularity to the golf course higher than those staying below 2 days in recent golf holiday. A recent golf holiday is organized by a travel agency for tailor-made, and its preference for "golf course reputation" is significantly higher than those organized by tourist's package. As well as the recent participation have the "familiarity" preference in the domestic golf resort are significantly higher than the tourist area traveling in the "Southeast Asia". There were significant positive correlations between the travel motivation, the course attraction and the choice of destination. According to the results of the study, it is recommended that sport tourism industry to develop the potential customers, to enlarge the overseas market for golf tourism, to emphasize the tour for relaxation and experience of the body and spirit. It is proposed as well for future related research to the object, research methods and research recommendations at the end.
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Chiang, Yue-Luen, and 江岳倫. "The Evaluation of Applying Text Mining on Museum Tourism Services – An Example of Gold Museum, New Taipei City Government." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/793b7j.
Full textAbstract:
碩士經國管理暨健康學院
健康產業管理研究所
107
Purpose: Since the birth of the Internet, the rapid development of the Internet has led to the use of various mobile device technologies such as computers and mobile phones. Today tourists can not only easily use the software and hardware information platform technology to search for the latest travel information, but also make the most direct comments and suggestions on the relevant travel experience through the Internet. In order to understand the tourists’ visiting experience, the Museum used questionnaires to conduct audience research and analysis in the past. However, while filling in these questionnaires, tourists could not fully present real thoughts and feelings due to the limited time of the interview. Therefore, this research intends to use text mining method to analyze the comments made by tourists on the online platform to obtain the tourists’ responses to the travel service of Gold Museum. Method: This research will use the opinion mining method of text mining to collect and analyze online reviews of New Taipei City Gold Museum through TripAdvisor community website platform. First, we search for keywords related to “New Taipei City Gold Museum” by the internationally renowned social platform Tripadvisor and collect comments from tourists of different nationalities from January 1st, 2016 to December 31st, 2018; then we select three dimensions: "tourism environment", "consumer experience" and "display service" to make review comments classification; after that, we conduct article breaks and wordclouds visualization. Results: This research collected a total of 402 visitors’ comments on the New Taipei City Gold Museum. After classifying the relevant comments into three selected major categories, a total of 656 comments related to the evaluation of the tourism service of Gold Museum were taken. According to the statistical analysis result, there are 255 comments on the "tourism environment," 147 on "consumer experiences," and 254 on "display services". The above comments are further divided into positive, negative, and non-positive-negative comments. Through the presentation of article breaks and text cloud visualization, it shows that native and non-native tourists gave positive comments on the scenic spots of the “tourism environment” of the Gold Museum. As for the negative comments, native tourists responded to inconvenient communications in the mountain area, the danger of bus rides, etc.; non-native tourists thought that the steep stairs of tourist attractions were unsuitable for the elder people to visit. In terms of the positive comments of “consumer experience,” native tourists recommended additional consumption activities which present the history of the local mining industry such as the tour of the Benshan No.5 Tunnel and the Gold Panning Experience; non-native tourists were satisfied with the taste of the miners’ lunchboxes and its packaging. As for the negative comments, both native and non-native tourists thought that the price of the miners’ lunchboxes was expensive and their taste was not as expected. On the positive comments of the "Display Service", native tourists thought that the buildings and mining cultural relics of the museum are well preserved and complete, and the service staffs are warmhearted and cordial, therefore, it is suitable for people to explore the local history and for the whole family to visit. On the negative part, they thought that there are too many stairs and not enough barrier-free facilities in the museum. As for the non-native tourists’comments, they believed that the Gold Museum is a good place to visit the history of mining; the service staffs are very friendly and helpful, but the buildings are old and there are not many displays. In the part of the positive and negative evaluations, tourists of all nationalities were concerned about the historical display of buildings and mining in the Japanese colonial period. But the most interesting thing for tourists is the treasure of the museum—Big Gold Brick, which they have to line up to touch. Conclusion: The results of this research show that tourists are positive about the quality of tourism services in the Gold Museum. In order to attract more visitors to the museum and increase the rate of re-visits by tourists, this research suggests that in the future, the museum should be strategically developed with the “ecologicalization” of the tourism environment, the “branding” of consumer experience and the “localization” of the display service, which will further deepen the level of sustainable management of Gold Museum. Therefore, making good use of the scenery of mountain and sea, and mine sites that tourists have praised, the museum can cooperate with the community to organize eco-tours to make the local cultural tour more in-depth. The consumption experience of the miners’ lunchbox will inject the miners culture into more products, making the miners' image brand benefits continue to extend. In addition, the display service of the museum is the core operation of the museum. Besides actively improving the barrier-free facilities in the museum, the local mining culture should be presented through more diverse display methods in order to let the tourists know that the gold museum not only have the large gold brick, but also the rich cultural context that can be continuously explored like the mining process.
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Radwan, Obai. "Portugal: Undiscovered destination for tourists from GCC countries." Master's thesis, 2016. http://hdl.handle.net/10400.26/19701.
Full textAbstract:
This report results from a three months’ internship in DMC – the incoming department at INATEL foundation in Lisbon, Portugal.
The main objective of this internship was to assess the Gulf Cooperation Council (GCC) countries as a tourism source market for Portugal and specifically for INATEL, and to develop a marketing strategy to address the eventual marketing opportunity.
The study was comprised of four stages. At the first stage, a characterization of GCC states concerning its geography, policies, economy, languages, culture and religion, was done.
At the second stage the GCC outbound tourism market was characterized, namely tourist’s motivations to travel, and the GCC’s traveller profile was elaborated based on the main tourism destinations, sources of information, booking behaviour, spending behaviour, eating habits, preferred travel seasons, and accommodation and transportation preferences.
At the third stage, the ten strategic touristic products of Portugal were described according to the national strategic tourism plan of Portugal (PENT), specifically in what refers to its adequacy for the GCC source market.
Based in the information collected at the previous stages, at the fourth stage, a marketing strategy for INATEL Turismo was developed targeting the GCC countries.
The conclusion of this work done during the internship was that the studied market is a viable opportunity for the Portuguese tourism industry and for INATEL Turismo in particular, as long as the marketing strategy is well suited considering the specificities of GCC societies.Este relatório resulta de um estágio de três meses no departamento de DMC na Fundação INATEL em Lisboa, Portugal. O principal objetivo deste estágio era o de avaliar o potencial dos países do Conselho de Cooperação do Golfo (GCC) como um mercado emissor turístico para Portugal e para a INATEL em particular, e desenvolver uma estratégia de marketing para tirar partido da eventual oportunidade associada a este mercado. O estudo compreendeu quatro etapas. Na primeira etapa, foi realizada uma caracterização dos estados do GCC em relação à sua geografia, políticas, economia, idiomas, cultura e religião. Na segunda etapa, caracterizou-se o mercado emissor turístico GCC, no que respeita às motivações do turista para viajar, e o perfil do viajante do GCC foi elaborado com base nos principais destinos turísticos escolhidos, as fontes de informação utilizadas, o comportamento de reserva, o comportamento de compra, os hábitos alimentares, as épocas preferidas de viagem e as preferências em termos de alojamento e transporte. Na terceira etapa, descreveram-se os dez produtos turísticos estratégicos de Portugal de acordo com o Plano Estratégico Nacional do Turismo de Portugal (PENT), especificamente no que se refere à sua adequação ao mercado emissor GCC. Com base na informação recolhida nas etapas anteriores, na quarta etapa, foi desenvolvida uma estratégia de marketing para o INATEL Turismo orientada para os países do GCC. A conclusão do trabalho realizado durante o estágio é que o mercado estudado constitui uma oportunidade viável para a indústria do turismo portuguesa e para o INATEL Turismo em particular, desde que a estratégia de marketing seja adaptada às especificidades das sociedades dos países do GCC.
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Wu, Weichen, and 吳維真. "The Study on the Experiential Activities Quality,Satisfaction and Behavioral Intentions of theVisitor in Agriculture Tourism Area－A Case Study of Gold Village in Taiwan." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72667041265510920819.
Full textAbstract:
碩士育達商業科技大學
企業管理所
99
ABSTRACT In this study, a case study in Gold Village in Miaoli County, shows that the experiential activities and current operational status of the agricultural tourism area. And join the tourists visiting the survey as a reference to experience the activities quality and visitor satisfaction and behavioral intention relationship of the gold village.The study found, there are significant variables in the causal relationship between experiential activities quality, satisfaction and behavioral intentions.In addition, the study found female visitors in experiential activities quality and satisfaction and behavioral intentions are more significant than male visitors.Children left home one after another and their parents have the quality of good learning. Most tourists in northern, but to live in the south have the better quality in experience. Retired visitors, have the highest satisfaction. Study also found that,most visitors work in the public and manufacturing,but work in services have higher willingness to revisit again. Housewives and information industry more willing to buy goods.Future research directions, how to design appropriate experiential activities and find competitive advantage from resource view in Gold Village. Keywords: agricultural tourism area, experiential activities quality, travel satisfaction, behavioral intentions
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LIU, JIAN-MING, and 劉建明. "An Examination of the Effects of Experiential Marketing and Service Quality on Tourist Satisfaction and Revisiting Intention - A Case Study of Gold Museum." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/54u4p2.
Full textAbstract:
碩士中國科技大學
企業管理系碩士在職專班
104
This study intended to explore the relationships among experiential marketing, service quality, Tourist Satisfaction and revisiting intention. This study adopted tourists of “Golden Museum” as our research subjects and conducted convenience sampling method to collect questionnaires. Sample survey contains two ways including paper and website questionnaires and gathers them from ten o' clock in the morning to five o'clock in the afternoon during January and March, 2016. In paper-based questionnaires, they were sent to tourists in “Golden Museum” and all items should be confirmed to be filled by people completely before collecting them. In website-based questionnaires, they were collected by Google document and Facebook platforms. These studies has issued 475 questionnaires including 225 website questionnaires and 250 paper questionnaires, and of which 451 returned questionnaires are valid, so the effective response rate is 95%. The results show that (1) experiential marketing has significant positive influence on Tourist Satisfaction; (2) experiential marketing has significant positive influence on revisiting intention; (3) service quality has significant positive influence on Tourist Satisfaction; (4) service quality has significant positive influence on revisiting intention; (5) Tourist Satisfaction has significant positive influence on revisiting intention. Finally, this study provides several suggestions: (1) In experiential marketing, sense experience, feeling experience and relating experience have greater influence on consumer satisfaction and revisiting intention, so business should enhance visitors' these perceived experiences to raise consumers' satisfaction and revisiting intention; (2) In service quality, responsiveness, assurance and empathy have greater influence on consumer satisfaction and revisiting intention, so business should enhance these service qualities to improve consumers' satisfaction and revisiting intention; (3) rich and diverse experience and high service quality are important foundations for improving tourist’s satisfaction and revisiting intention, and these experiences also can create tourist’s positive service perception and wonderful service experience for people to recommend to their friends and family. According to the results of this study, we provided suggestions of management for “Golden Museum” and future research. Keywords: Experiential Marketing, Service Quality, Tourist Satisfaction, Revisiting Intention
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Chang, Chih-Cheng, and 張志成. "The study on experience marketing, experiential value, customer satisfaction and repurchase intention of tourist factory visitors -Da-Tung Soy Sauce Black Gold Brewing Museum and Chaolou Fish Shop." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/954n74.
Full textAbstract:
碩士康寧大學
國際企業管理研究所
102
ABSTRACT Tourism industry has risen and developed in recent years. Many traditional manufacturing plants have been transformed into tourism factories that have become booming. Meanwhile, tourism factories have been popular and burgeoning scenic spots. In this study, the concept of experiential marketing and experiential value were combined with customer satisfaction and repurchase intention in order to probe into the relationship among the four dimensions. This study used questionnaires to conduct data collection. The tourists, visiting Da-Tung Soy Sauce Black Gold Brewing Museum and Choalou Fish Shop in June and July of 2013, were the objects of the study. Totally we send out 500 questionnaires and retrieve 485 valid questionnaires of which were analyzed by use of the SPSS17.0 and AMOS21.0 statistic software. It can be realized that the percentage and the distribution of the personal information of the visitors through the descriptive static. By Independent Samples T Test and one-way ANOVA, we can know if there are significant differences among experience marketing, experiential value, customer satisfaction and repurchase intention under personal variables. We can find out the relationships among experience marketing, experiential value, customer satisfaction and repurchase intention, and testify the study hypotheses by means of Structural Equation Modeling（SEM）. Lastly, based on the average scores of the items of the questionnaires, we can make a comparison of the satisfaction between the two factories. The study results that experiential marketing is positively related to experiential value and repurchase intention. Experiential value is positively related to customer satisfaction. Customer satisfaction is positively related to repurchase intention. It shows that parts of the study hypotheses are worked. Based on the study results, we bring up some practical advices to the two tourist factories.
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Martin, Simon Geoffrey. "Networking for gold : a multi-level analysis to explain network organising dynamics : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Albany Campus, New Zealand." 2009. http://hdl.handle.net/10179/1249.
Full textAbstract:
The primary aim of this research is to understand how the multiple levels within networks influence the organising dynamics in an intentionally formed network through the measurement of tie strength. This is a significant contribution because previous research is based on network studies in which only one level is considered, most of the research is conceptually undeveloped in the area. The research also addresses the measurement of the strength of relationships rather than just their existence or non-existence. Furthermore, this study examines intentionally created networks – an area where there is currently very little research. Thus the study is significant because the new data contributes to the marketing research environment and can be presented to examine findings in other research contexts, including the social policy and not-for-profit sectors. To address the aim and context of the study it was necessary to understand a national programme which had global objectives. The research involved a multi-method approach that utilised a single case-study strategy with multiple embedded cases consisting of three interdependent, intentionally formed networks, each with a central broker, in the elite and high-performance sport sector in New Zealand. The overall contributions of the research were: (1) The identification of a new network type, termed here as a structured network. (2) The finding that networks that are intentionally created and managed can be durable and effective, and this is dependent on the role of the central broker. This finding has obvious implications for practitioners involved in such networks and for governments that are interested in creating them. (3) The finding that cross-level pressures influence network effectiveness. (4) The finding that relationships developed at the pre-network formation stage contribute to network effectiveness. (5) And finally, the identification of a new stage of intentional network formation. This stage was taken by the New Zealand government issuing a tender in order to gauge the level of interest and the resources available to provide a network of services before establishing it.