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Journal articles on the topic 'Global marketing'

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Author: Grafiati
Published: 4 June 2021
Last updated: 30 May 2022

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1

Djordjević, Branislav. "THE CONTENT OF GLOBAL MARKETING." FBIM Transactions 2, no. 1 (January 15, 2014): 25–32. http://dx.doi.org/10.12709/fbim.02.02.01.03.

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2

Djordjević, Branislav. "THE IMPORTANCE OF GLOBAL MARKETING." MEST Journal 2, no. 1 (January 15, 2014): 116–24. http://dx.doi.org/10.12709/mest.02.02.01.12.

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3

Kaynak, Erdener. "Global Marketing:." Journal of Global Marketing 1, no. 1-2 (January 1988): 15–30. http://dx.doi.org/10.1300/j042v01n01_03.

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4

Breslin, Michael J. "GLOBAL MARKETING:." Journal of Global Marketing 2, no. 1 (February 13, 1989): 143–48. http://dx.doi.org/10.1300/j042v02n01_10.

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5

Nielson, Charles C. "Global marketing: Foreign entry, local marketing and global management." International Journal of Research in Marketing 14, no. 3 (July 1997): 298–300. http://dx.doi.org/10.1016/s0167-8116(97)89448-7.

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6

V, Saillaja, Jhansi Rani K, and Catherine R. "Global Marketing Management Planning and Organization." Journal of Advanced Research in Dynamical and Control Systems 11, no. 0009-SPECIAL ISSUE (September 25, 2019): 489–93. http://dx.doi.org/10.5373/jardcs/v11/20192596.

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7

KIESSLING, TIMOTHY S., LOUIS D. MARINO, and R. GLENN RICHEY. "Global Marketing Teams:." Organizational Dynamics 35, no. 3 (January 2006): 237–50. http://dx.doi.org/10.1016/j.orgdyn.2006.05.006.

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8

Barat, Somjit. "Global Marketing Management." Journal of Global Marketing 22, no. 4 (September 18, 2009): 329–31. http://dx.doi.org/10.1080/08911760903022556.

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9

Douglas, Susan P. "Global marketing Myopia." Journal of Marketing Management 2, no. 2 (January 1986): 155–69. http://dx.doi.org/10.1080/0267257x.1986.9964008.

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10

Gerbner, George. "Marketing Global Mayhem." Javnost - The Public 2, no. 2 (January 1995): 71–76. http://dx.doi.org/10.1080/13183222.1995.11008595.

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11

Stridsberg, Albert. "GLOBAL MARKETING NEWS." Journal of Global Marketing 1, no. 3 (May 8, 1988): 141–46. http://dx.doi.org/10.1300/j042v01n03_09.

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12

Mahmoud, Essam, Gillian Rice, Albert Stridsberg, and Haworth Continuing Features Submission. "GLOBAL MARKETING NEWS." Journal of Global Marketing 2, no. 1 (February 13, 1989): 135–42. http://dx.doi.org/10.1300/j042v02n01_09.

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13

Mahmoud, Essam, Gillian Rice, and Haworth Continuing Features Submission. "GLOBAL MARKETING NEWS." Journal of Global Marketing 2, no. 2 (March 8, 1989): 119–32. http://dx.doi.org/10.1300/j042v02n02_09.

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14

Mahmoud, Essam, and Haworth Continuing Features Submission. "GLOBAL MARKETING NEWS." Journal of Global Marketing 2, no. 3 (June 21, 1989): 125–30. http://dx.doi.org/10.1300/j042v02n03_08.

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15

Abbott, John C., and Haworth Continuing Features Submission. "GLOBAL MARKETING NEWS." Journal of Global Marketing 2, no. 4 (October 13, 1989): 115–16. http://dx.doi.org/10.1300/j042v02n04_09.

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16

Mahmoud, Essam, and Haworth Continuing Features Submission. "GLOBAL MARKETING NEWS." Journal of Global Marketing 3, no. 1 (January 16, 1990): 125–29. http://dx.doi.org/10.1300/j042v03n01_08.

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17

Alkhafaji, Abbass F. "GLOBAL MARKETING NEWS." Journal of Global Marketing 3, no. 2 (March 30, 1990): 117–23. http://dx.doi.org/10.1300/j042v03n02_08.

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18

Mahmoud, Essan, and Haworth Continuing Features Submission. "GLOBAL MARKETING NEWS." Journal of Global Marketing 4, no. 2 (April 3, 1991): 121–25. http://dx.doi.org/10.1300/j042v04n02_08.

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19

Hassan, Salah S., and Haworth Continuing Features Submission. "GLOBAL MARKETING NEWS." Journal of Global Marketing 6, no. 1-2 (January 29, 1993): 213–16. http://dx.doi.org/10.1300/j042v06n01_12.

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20

Hassan, Salah S., and Haworth Continuing Features Submission. "GLOBAL MARKETING REVIEWS." Journal of Global Marketing 6, no. 3 (June 2, 1993): 139–42. http://dx.doi.org/10.1300/j042v06n03_08.

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21

Stridsberg, Albert. "GLOBAL MARKETING NEWS." Journal of Global Marketing 7, no. 4 (October 31, 1994): 135–42. http://dx.doi.org/10.1300/j042v07n04_08.

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22

Shoham, Aviv. "Global Marketing Standardization." Journal of Global Marketing 9, no. 1-2 (March 19, 1996): 91–120. http://dx.doi.org/10.1300/j042v09n01_05.

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23

Lascu, Dana-Nicoleta. "GLOBAL MARKETING NEWS." Journal of Global Marketing 10, no. 2 (October 27, 1996): 97–99. http://dx.doi.org/10.1300/j042v10n02_06.

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24

Griffith, David A., and Jessica J. Hoppner. "Global marketing managers." International Marketing Review 30, no. 1 (February 18, 2013): 21–41. http://dx.doi.org/10.1108/02651331311298555.

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25

Smith, Brian D. "Global medical marketing." Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing 14, no. 1 (February 2014): 3–4. http://dx.doi.org/10.1177/1745790414546024.

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26

Clarke, Irvine. "Global Marketing Research." Journal of International Consumer Marketing 12, no. 4 (November 16, 2000): 91–111. http://dx.doi.org/10.1300/j046v12n04_06.

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27

Quelch, John A. "Customizing global marketing." International Executive 28, no. 2 (1986): 11–12. http://dx.doi.org/10.1002/tie.5060280204.

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28

LaForge, Raymond W. "Global Marketing Education." Marketing Education Review 2, no. 1 (March 1992): 45. http://dx.doi.org/10.1080/10528008.1992.11488353.

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29

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 2, no. 2 (July 1992): 53. http://dx.doi.org/10.1080/10528008.1992.11488368.

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30

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 2, no. 3 (October 1992): 49. http://dx.doi.org/10.1080/10528008.1992.11488382.

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31

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 3, no. 1 (March 1993): 51. http://dx.doi.org/10.1080/10528008.1993.11488398.

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32

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 3, no. 2 (July 1993): 53. http://dx.doi.org/10.1080/10528008.1993.11488412.

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33

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 3, no. 3 (October 1993): 53. http://dx.doi.org/10.1080/10528008.1993.11488427.

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34

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 4, no. 2 (July 1994): 35. http://dx.doi.org/10.1080/10528008.1994.11488454.

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35

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 4, no. 3 (October 1994): 49. http://dx.doi.org/10.1080/10528008.1994.11488470.

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36

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 5, no. 1 (March 1995): 60. http://dx.doi.org/10.1080/10528008.1995.11488484.

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37

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 5, no. 2 (July 1995): 44. http://dx.doi.org/10.1080/10528008.1995.11488499.

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38

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 6, no. 3 (October 1996): 86. http://dx.doi.org/10.1080/10528008.1996.11488562.

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39

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 7, no. 1 (March 1997): 62. http://dx.doi.org/10.1080/10528008.1997.11488577.

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40

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 7, no. 2 (July 1997): 66. http://dx.doi.org/10.1080/10528008.1997.11488593.

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41

Johnson, Denise M. "Global Marketing Education." Marketing Education Review 8, no. 1 (March 1998): 58. http://dx.doi.org/10.1080/10528008.1998.11488620.

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42

Aulakh, Preet S., Sevgin Eroglu, and Francis M. Ulgado. "Book Review: Global Marketing: Foreign Entry, Local Marketing, and Global Management." Journal of International Marketing 5, no. 2 (June 1997): 103–5. http://dx.doi.org/10.1177/1069031x9700500208.

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43

Pearce, Richard. "Global Marketing: Foreign Entry, Local Marketing, and Global Management2Johny K. Johansson. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 2002: McGraw‐Hill, ISBN: 0072471484 3rd ed." International Marketing Review 20, no. 2 (April 2003): 218–20. http://dx.doi.org/10.1108/imr.2003.20.2.218.2.

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44

Halliburton, Chris, and Ian Jones. "Executive Insights: Global Individualism—Reconciling Global Marketing and Global Manufacturing." Journal of International Marketing 2, no. 4 (December 1994): 79–88. http://dx.doi.org/10.1177/1069031x9400200405.

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Two apparently contradictory trends emerge from recent developments in marketing thinking—global marketing, and individual, or one-to-one, marketing relationships. Simultaneously, recent manufacturing developments have enabled firms to provide “mass customization, “ or products tailored to individual customer requirements. This article discusses these two issues, and suggests that they are the same phenomenon, viewed from two distinct disciplines. This raises serious questions about possible responses of Western companies to Japanese competition.
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45

Dařena, F. "Global architecture of marketing information systems – Scientific Information." Agricultural Economics (Zemědělská ekonomika) 53, No. 9 (January 7, 2008): 432–40. http://dx.doi.org/10.17221/625-agricecon.

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The paper is focused on study of information systems that can be applied in the process of marketing planning. General terms from information systems theory are examined from marketing perspective, particular examples of marketing activities support are identified on the basis of literature review and global structure of the Marketing Information System (MkIS) is proposed. The main subsystems of MkIS – internal reporting system, marketing intelligence system, marketing research system, and decision support system are discussed in higher level of detail. The main attention is paid not only to supported marketing processes but also to technologies that can be used in individual parts of MkIS. The result is the architecture that integrates isolated marketing applications into one comprehensible framework. This architecture also creates a framework for following research in the field of marketing activities support.
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46

Rubin, R. S. "Global Marketing of Fashion." Journal of the Textile Institute 87, no. 3 (January 1996): 1–2. http://dx.doi.org/10.1080/00405009608659112.

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47

Ronkainen, Ilkka A., and Ivan Menezes. "Implementing global marketing strategy." International Marketing Review 13, no. 3 (June 1996): 56–63. http://dx.doi.org/10.1108/02651339610122991.

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48

Kaynak, Erdener. "Global perspectives in marketing." International Executive 28, no. 1 (1986): 29–30. http://dx.doi.org/10.1002/tie.5060280111.

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49

Gupta, Dinesh K., B. M. Gupta, and Ritu Gupta. "Global library marketing research." Library Management 40, no. 3/4 (March 11, 2019): 251–61. http://dx.doi.org/10.1108/lm-05-2018-0039.

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Purpose The purpose of this paper is to quantitatively and qualitatively analyze library marketing research output using select bibliometric indicators with the aim of identifying top-performing countries, subject subthemes, organizations, authors and journals in the area. Design/methodology/approach The present study has examined 520 publications in library marketing, as indexed in Scopus database during 2006–2017. The study has statistically assessed processed publications and citations data into tables in order to ascertain research growth rate trends, global publication output and share, citation impact and distribution of library marketing research by country of publication, international-level collaborating country share of publication, by broad subject areas and preferred media of research communication. The study also provides bibliometric profile of top research organizations and authors in terms of their publications and citation indicators. Findings The body of literature in library marketing research is still very small, highly scattered and has so far registered no growth during the last 12 years, i.e. 2006–2017. Library marketing research is yet to emerge as a popular research area in library and information science. The USA dominates The library marketing research in the world, whereas other top participating countries including India, China, Japan, Canada, etc., are distant cousins. Top research institutions in the area of library marketing across the world include City University of New York, Florida State University, University of Texas at Austin, USA, Loughborough University and University of Sheffield, UK. The major focus of library marketing research was on academic libraries, followed by public libraries and medical libraries. Of late, the use of social media has emerged as an alternative to traditional library marketing techniques. Research limitations/implications The scope of study describing the status of library marketing research is limited to the period 2006–2017. The results of the study should interest researchers in finding solutions to formulating future library strategies and programs for achieving sustainable growth in this area of study. Originality/value The present study in library marketing research should be of interest to researchers in evolving, and formulating theories/best practices/and policies/programs for outreach to current and potential users for promoting library products and services.
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50

Robles, Fernando. "Book Review: Global Marketing." Journal of International Marketing 3, no. 2 (June 1995): 113–16. http://dx.doi.org/10.1177/1069031x9500300214.

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