Journal articles on the topic 'Generation Z – Attitudes'
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DURMAZ, Şerife, and Bülent OKUMUŞ. "GENERATION DIFFERENCES IN BUSINESS LIFE AND GENERATION Z." IEDSR Association 6, no. 16 (November 15, 2021): 47–68. http://dx.doi.org/10.46872/pj.448.
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For successful interaction and communication to occur in organizations, it is necessary to understand the characteristics of each generation and what motivates them to be successful and good employees. In an organization, many of the employees' values and attitudes towards work can be quite different from previous generations, and managers need to take these generational differences into account in order to effectively manage the workforce. Strauss and Howe (1991) identified eighteen generations throughout four centuries of American history, dating back to the first New World colonizers. In this study, the differences in working orientations and attitudes between generations within the scope of the Traditional Generation, Baby Boomer Generation, X Generation, Y Generation and Z Generation, which are the generations that affect / will affect today's working life, are discussed. After explaining what kind of environment these generations were born into and how they were affected by social, economic and environmental conditions, it was examined how these generations achieved unity in their working environments. It has been contributed to the recognition of Generation Z by their managers and colleagues, who have just entered or will enter the labor market, and to learn what kind of working group they are/will be faced with, and suggestions are made for the future labor markets.
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Kusuma, Distiani Fitria. "Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention." Airlangga Journal of Innovation Management 2, no. 1 (July 2, 2021): 82. http://dx.doi.org/10.20473/ajim.v2i1.26224.
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This research was conducted on 133 z generations of Indonesia. This study uses the Stimulus-Organism-Respondent model to explain counterfeit products' purchase intention in Generation z in Indonesia. This study uses SEM to analyze research results. This study's results indicate that the stimulus of past experience, product knowledge, product appearance, novelty-seeking, status consumption, and information susceptibility can affect the utilitarian and hedonic attitude of generation z towards imitation products. The utilitarian and hedonic attitudes of generation Z affect the counterfeit product purchase intention. These results can understand what stimuli can affect generation Z's attitude towards counterfeit products and how this affects the counterfeit product purchase intention.
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Silinevica, Irena, and Laila Meirule. "GENERATION Z ENTERS INTO THE LATVIAN BUSINESS ENVIRONMENT." Latgale National Economy Research 1, no. 11 (October 15, 2019): 97. http://dx.doi.org/10.17770/lner2019vol1.11.4317.
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There are five different generations in the Latvian labour market. Each generation has its own values and life experience. Recent research has shown that generation Z entering the labour market is significantly different from previous generations. They have different approaches when it comes to purchasing, choosing a career, working attitude, and so on. Therefore, research is needed to understand what changes this generation will bring to the business environment in the years to come. The aim of this research study is to investigate some of the different aspects of generation Z behaviour in the labour market. This research study includes theoretical and empirical parts. Findings of various theoretical studies on distinctive values and attitudes of generation Z have been investigated. The empirical study compares the values of different generations and highlights the differences between the generations in the labour market. Recommendations are made for successful integration of generation Z into the business environment.
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Hale, Merensiana. "Peran Orang Tua dalam Mendampingi Generasi Z." Discreet: Journal Didache of Christian Education 2, no. 1 (June 11, 2022): 1–9. http://dx.doi.org/10.52960/jd.v2i1.108.
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Generation Z with its uniqueness is often a challenge for parents (Millennial generation) in accompanying them. Generation Z is in transition and the digital context that is abundant in information and communication media often makes them carried away by negative currents. Therefore, parental assistance is needed that can be used as a reference. This paper aims to help generation Z parents by offering the attitudes of Z generation parents in accompanying their children. This paper uses a relevant literature study research method. The results of this study are to offer the attitudes of parents in accompanying children, namely: loving children, understanding and knowing children, being present, discernment, speaking, being an example, giving freedom to choose, giving praise, liberating, willing to accompany in a life of faith. In an effort to educate Generation Z, parents can apply several mentoring attitudes. The recommendation of this paper is the attitude of parents in assisting the Alpha generation.
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Parapat, Ruth Gracia Dau Vanes, Vitria Melani, Yulia Wahyuni, Rachmanida Nuzrina, and Laras Sitoayu. "PERBEDAAN PENGETAHUAN GIZI, SIKAP DAN PERILAKU TENTANG VISUAL GIZI SEIMBANG ANTARA DUA GENERASI DI GEREJA GSKI REHOBOT KEBON JERUK JAKARTA." Journal of Nutrition College 10, no. 2 (June 30, 2021): 120–29. http://dx.doi.org/10.14710/jnc.v10i2.29140.
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Background: Generation Y (Millennial) and generation Z (IGeneration) are proven to be the two generations that dominate the use of information communication technology today. Living in a rapidly developing technology era and abundant information should make them have nutritional knowledge, attitudes and behavior towards a good visual balanced nutrition. However, Riskesdas 2018 shows an increase in the prevalence of obesity in adults by 21.8%. This high prevalence is said to be an indicator of low knowledge about balanced nutrition even though the two generations live in an era of abundant information.Objectives: Analyzing differences in nutritional knowledge, attitudes and behavior regarding visual balanced nutrition between generation Y and generation Z.Methods: This research is an observational analytic study with cross sectional design. Selection of research subjects with total sampling. A sample of 40 respondents was obtained from generation Y and 40 respondents from generation Z. Using the independent t-test statistical test to determine differences in nutritional knowledge, attitudes and behaviors regarding balanced nutrition visuals (balanced nutrition cone and my plate) in generation Y and generation Z.Results: There are differences in nutritional knowledge in generation Y and generation Z (p = 0.0001), there are differences in attitudes about visual balanced nutrition in generation and generation Z (p = 0.0001), and there are differences in nutritional behavior towards visual balanced nutrition of generation Y and generation Z (p = 0.029). From the above values, it can be said that the value of sampling bias on nutritional knowledge and attitudes is smaller than behavior.Conclusion: The three results show that there are differences in nutritional knowledge, attitudes and behavior between these two generations.
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Lailiyah, Nuriyatul, Ghozian Aulia Pradhana, and Muchammad Yuliyanto. "Youthizen Political Literacy: Educating The Generation Z." JURNAL ILMU SOSIAL 1, no. 1 (February 9, 2020): 22–39. http://dx.doi.org/10.14710/jis.1.1.2020.22-39.
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This study aims to investigate the differences in attitudes of young generation in showing their political expression on social media before and after the socialization in community service. The issue is related to the attitude of young generation in using social media as a means of expres-sion. Meanwhile, we realize that the internet can often be misleading with the abundance of in-formation and hoaxes. It requires the user’s ability to choose and filter the correct and useful information. As the generation that dominates social media and the internet, Generation Z is al-so a target of politicians and political issues on the internet. Therefore, political literacy for young generation in the internet is crucial. The data in this research were collected by quantita-tive descriptive methods through surveys before and after the socialization of social media and politics. The survey was conducted on 100 high school students in Semarang City. The results showed that the program for political literacy socialization increased the political literacy of the high school students by providing a positive knowledge regarding politics. The results showed that the program increased the high school students’ political literacy and attitude towards the use of social media for political expression.
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Liu, Fanxi. "Driving Green Consumption: Exploring Generation Z Consumers’ Action Issues on Sustainable Fashion in China." Studies in Social Science & Humanities 1, no. 5 (December 2022): 25–49. http://dx.doi.org/10.56397/sssh.2022.12.03.
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Environmental pollution brought by the fashion industry are increasingly a cause for concern. The rise of Generation Z has significant implications for the sustainable fashion market in China. Previous studies found an attitude-behaviour gap among this population, they recognized the importance of sustainable fashion while not taking action. This study applied mix method in two phases to find out how Chinese Generation Z is influenced by environmental knowledge and corporate social responsibility (CSR) through social media, and other factors that influence attitude- behaviour gap in sustainable fashion consumption. With the online survey completed by 168 consumers and the semi-structured interview with six Gen Z consumers, there are four major finding of this study: 1) This study found that Generation Z consumers were more positive and aware of their attitudes and behaviour towards buying sustainable fashion than non-Generation Z consumers; 2) Generation Z consumers were more consistent in their attitudes and behaviour than non-Generation Z consumers; 3) Influenced by environmental knowledge factors and brands CSR through social media, Gen Z consumers are more likely to purchase sustainable fashion products than non-Generation Z consumers. 4) Other factors such as government promotion and school education helped to mitigate the attitude-behaviour gap among Gen Z. Therefore, this study provides applicable implications for fashion companies and government on the strategies to mitigate attitude-behaviour gap among Gen Z.
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Šnýdrová, Markéta, Lucie Depoo, and Ivana Šnýdrová. "How University Graduation Shapes Attitudes Toward Employment in Different Generations Operating at Job Market?" Journal on Efficiency and Responsibility in Education and Science 14, no. 3 (September 30, 2021): 143–53. http://dx.doi.org/10.7160/eriesj.2021.140302.
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The article deals with the evaluation of university graduates’ attitudes towards job characteristics based on their generation. Research shows that the attitudes of individuals in the labor market are currently changing. However, the question is to what extent this change is related to the entry of a new generation or to what extent generational affiliation plays a role in the different attitudes of individuals in the labor market. Therefore, the aim is to test the proposition whether the age of a graduate, respectively his / her affiliation to the generation X, Y or Z affects attitudes towards job characteristics. The partial goal of the article is to identify the main attitudes of searched generations to employment, the second partial goal is to identify attitudes to the evaluation of the benefits of university study in relation to employment. This paper evaluates data from the case study of a selected business university. The return rate of primary survey was representative for the graduates of the case university. The results obtained were statistically tested. Analysis of differences between age and selected factors was used. The analysis showed statistically significant differences between members of generation X, Y and Z in all investigated factors.
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Keszeg, Anna. "Exhausting Beauties, Fashion Faux Pas, and Sartorial Rights. How Fashion Shaped the Self-definition of Gen X, Y, Z? A Case Study of Euphoria, Girls, and Sex and the City." Acta Universitatis Sapientiae, Social Analysis 12, no. 1 (November 1, 2022): 77–96. http://dx.doi.org/10.2478/aussoc-2022-0004.
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Abstract The article focuses on fashion consumption patterns emerging from prominent TV series that have created generational fandoms. Three series (Sex and the City, Girls, and Euphoria) representing the three most important generations (Gen X, Gen Y, Gen Z) present in contemporary US society and global popular culture highlight the most mainstream contemporary fashion attitudes. Based on a deductive approach-based thematic analysis with focus on the semantic role of the dress played in the visual narrative, the research considers how fashion is used in building characters and their fashion- and clothing-culture-related values. The analysis concludes that the most important features of the generational fashion attitudes are as follows: materialist individualism for generation X, irony and anti-fashion for generation Y, and psychological coping mechanism for generation Z.
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TARGAMADZE, Vilija, Vaida ASAKAVIÈIUTE, and Vilija GRINCEVIÈIENE. "Generation Z: Modus Vivendi (The Case of Lithuania)." Cultura 17, no. 1 (January 1, 2020): 121–37. http://dx.doi.org/10.3726/cul012020.0008.
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Abstract: The novelty of this paper is that Modus Vivendi of 13-14 year old teenagers is viewed from the perspective of the new generation Z teachers. Teachers, belonging to the same generation as students, participated in the qualitative study and expressed their opinions on the Modus Vivendi of 13-14 year old teenagers. This age range was selected specifically because it is close to the generational boundary of generation Alpha. Teachers from generation Z were purposefully selected as informants, since the researchers noticed a difference in Modus Vivendi of generation Z members closer to the generation Alpha and the older ones. The study is based on the methodological attitude of social constructivism. Its essence lies in perceiving that individuals construct their own personal understanding and it is not the mirror of their acquired knowledge. It is constructed on the basis of attitudes, experience, relationships between people, things and events. The aim of the study is to elucidate Modus Vivendi of teenagers from generation Z, as viewed by the teachers from generation Z. The paper contains the results of the conducted qualitative study and formulated conclusions.
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Walmsley, Andreas, Karen Cripps, and Catherine Hine. "Generation Z and hospitality careers." Hospitality & Society 10, no. 2 (June 1, 2020): 173–95. http://dx.doi.org/10.1386/hosp_00019_1.
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Abstract This article explores youth career decision-making at a time of ongoing concerns surrounding the supply of labour to the hospitality industry. This article is unique in its combination of attitudes of Generation Z with a pre-university-aged sample combined with employer views. A survey of 245 youth provided insights into work values and attitudes towards hospitality careers, which was complemented by interviews with nine hospitality employers. Findings indicate only a small percentage of youth consider hospitality employment an attractive option. However, this insight must be tempered by an acknowledgement of participants' early, exploratory phase of career development, by the fact that other occupations were equally not regarded in particularly high esteem, and the important role capability considerations played in assessing career options. Beyond a focus on personal development, there was little indication of homogeneity regarding work values. Employer interviews supported the notion of an 'ignorance barrier' in relation to youth seeking hospitality employment. The UK hospitality sector is increasingly concerned with addressing the 'image' of the industry as an attractive career choice, and this research underlines the importance of industry working together with education partners to promote the opportunities and address negative perceptions.
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Kamenidou, Irene (Eirini), Aikaterini Stavrianea, and Evangelia-Zoi Bara. "Generational Differences toward Organic Food Behavior: Insights from Five Generational Cohorts." Sustainability 12, no. 6 (March 15, 2020): 2299. http://dx.doi.org/10.3390/su12062299.
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One of the pathways to sustainable food consumption behaviour is the purchase and consumption of organic food products. This paper offers insights into the behaviour exercised by five generational cohorts toward organic products, i.e., Generation Z, Generation Y, Generation X, Baby Boomers, and the Silent Generation. A qualitative and quantitative research methodology is implemented, with the field research providing 1562 valid questionnaires over a nine-month period. Generational differences are explored in terms of purchasing behaviour, attitudes, and the effect of the economic crisis on the purchasing of organic food. Results unveil that all generational cohorts demonstrate a favourable attitude toward organic food, and they identify the economic crisis as an effect of low purchase behaviour. Additionally, findings reveal that in all cases, generational cohort differences do exist. Government policy through marketing communications can be adapted to determine the advantages of organic food compared to conventional ones, persuade consumers about the benefits, and, thus, reinforce favourable attitudes in association with economic crisis conditions.
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Veredyuk, Olesya, and Ekaterina Chernykh. "Generation Z participants of intellectual olympiads: labour market behavioral attitudes." Living Standards of the Population in the Regions of Russia 18, no. 1 (March 17, 2022): 79–91. http://dx.doi.org/10.19181/lsprr.2022.18.1.7.
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One of the processes actively transforming the labour market is the entry of new generations with their own values and requirements for the quality of working life. The article aims to identify the distinctive features of values, which will determine behavior in the labour market, as well as attitudes towards the conditions and content of labour among participants in the olympiads – intellectual competitions for schoolchildren – as representatives of generation Z. The empirical basis of the study was the results of a Google-form survey of the olympiad movement participants in Russia. It was revealed that having the behavioral attitudes typical for Generation Z, the olympiads’ participants have a number of them more pronounced. For instance, when choosing a place of work the following determinants are more significant: the prospect of going abroad and the company's commitment to corporate social responsibility. Among less significant determinants, there are comfortable office space; distance from the office to the home; the possibility of upskilling within the company. Relatively more likely factors for the olympiads’ participants to quit the job are lack of opportunities for professional development and career growth; unfriendly corporate culture and unethical business practices; lack of opportunities to offer and implement own ideas. In terms of behavioral values in the labour market, differences between the olympiads’ participants and Generation Z as a whole are more significant than between subgroups of the olympiads’ participants. Despite a number of methodological limitations of this exploratory study, the results allow us to conclude that this area of within-generation research is promising for further analysis aimed at identifying cause-effect relationships to underpin HR decisions about recruitment and motivation as well as public policy decisions about the formation and support of talented youth.
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Pishchik, Vlada. "Features of the mentality of generations X, Y, Z." E3S Web of Conferences 210 (2020): 20007. http://dx.doi.org/10.1051/e3sconf/202021020007.
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The article presents a comparative study of the mentality of generations X, Y, Z. The following approaches to the study of mentality are considered: historical, psychogenetic, psycho-physiological, socio-cultural, informational. The socio-psychological approach is recognized as the most significant in comparative research of generations. Generations are carriers of a unique mentality. We have identified four types of mentality: traditional, transitional, innovative, and post-innovative. The structure of the mentality includes: archetypes, image of the world, way of life, styles of thinking, relationships, and interaction of generations. We assume that statistical differences will be found in the components of the mentality of generations. the study involved: 150 schoolchildren from the city of Azov; 210 students and young workers; and 245 working adults from the city of Rostov-on-Don. We used techniques: technique of generational identity; the technique determined the type of mentality. The results showed that mature people identified with the transition generation, students with the information generation, and schoolchildren with the new generation. In the mentality of the transitional generation, archetypes, relationships are traditional; the image of the world, the style of thinking and interaction are in innovation. In the mentality of the information generation, archetypes, image of the world, lifestyle and interaction are in the innovation zone; style of thinking and attitudes in the post-innovation zone. In the mentality of the new generation, the image of the world, lifestyle, style of thinking, interaction are in the innovation zone; archetypes in the transition zone, and relationships in the tradition.
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Tang, F. "A critical review of research on the work-related attitudes of Generation Z in China." Social Psychology and Society 10, no. 2 (2019): 19–28. http://dx.doi.org/10.17759/sps.2019100203.
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To date, comparatively little empirical research has been done on Generation Z globally, and the studies that do exist, while informative, have arrived at different, often loosely tied, conclusions. Seeing as how Generation Z is in the process of joining the professional workforce, it is important for decision makers to understand this generation’s value differences and cultural orientation in order to mitigate intergenerational conflicts and ensure a productive workforce going forward. China, meanwhile, is a rising superpower, and its Generation Z will have a significant impact globally. With the generational mix at work changing to accommodate this new generation, this paper presents a critique of current empirical research on this topic in a cross-cultural context and offers recommendations regarding future research directions as these relate to generational shift in China and other non-Western contexts. It is only by better understanding Generation Z that organizations can develop strategies and policies that will ensure a productive, profitable and collaborative environment in the future, one that better takes into account this newest generation’s needs and outlook.
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Kubátová, Jaroslava. "Work-Related Attitudes of Czech Generation Z: International Comparison." Central European Business Review 5, no. 4 (December 31, 2016): 61–70. http://dx.doi.org/10.18267/j.cebr.167.
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Maghfirah Nur Fadilah, Nathasya Indriwan, Nur Khoirunnisa, and Sri Mulyantini. "REVIEW FAKTOR PENENTU KEPUTUSAN INVESTASI PADA GENERASI Z & MILLENIAL." MANAJEMEN 2, no. 1 (May 15, 2022): 17–29. http://dx.doi.org/10.51903/manajemen.v2i1.112.
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Investment is one of the trends favored by various generations today, this is evidenced by the percentage growth of assets in 2021. Generation Z & Millennials are the generation that dominates the capital market in Indonesia in 2021. Knowing the behavior and factors that can affect Generation Z & Millennials in making investment decisions is the purpose of this review, so that it can be used by Generation Z & Millennials when making investments in the future. This study uses a literature review method by reviewing the behavior and investment decision factors of Generation Z & Millennials. In developed countries Generation Z & Millennials have understood the impact of investment, while in developing countries Generation Z & Millennials have a high level of trust and choose safer investment instruments. Factors that can influence investment decisions in Generation Z & Millennials include financial literacy, financial attitudes, and financial perceptions.
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Jiang, Huanshu, Jie Yao, Peiyao Cheng, and Shumeng Hou. "Nostalgia-Driven Design and Digitalization of Brand Spokes-Characters for Generation Z." E3S Web of Conferences 236 (2021): 05063. http://dx.doi.org/10.1051/e3sconf/202123605063.
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Generation Z, as the first generation growing up in the environment of globalization, has emerged as a new important consumer group worldwide. Compared with other generations, members of Generation Z possess some notable characteristics such as lower brand loyalty and less interest in mainstream products. Meanwhile, they also display a strong tendency to nostalgia, which has been a widelyused theme in marketing and proved to enhance consumers' brand attitudes and purchasing intentions. Based on the unique preferences and needs of Generation Z, this study explored the innovative strategy of nostalgia-driven design of brand spokes-characters and related digitalization, which are popular design elements in brand promotion and advertising. Through a multi-method qualitative approach (including user interviews, creative exercises, and content analysis), it provided important consumer insights into the attitudes of Generation Z on brand spokes-characters that can trigger nostalgia, as well as their preferences for design strategies focusing on two types of nostalgia, i.e., personal nostalgia and historical nostalgia. Given the special preference of Generation Z for story-based brand spokes-characters, this study also emphasized the value of advanced digital media technology for creating truly nostalgic story scenes that could continue to impress consumers. Such findings have formed an important basis for ongoing quantitative studies that further examine the effectiveness of nostalgia-driven design for Generation Z.
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Ruchkina, Gulnara F., and Venera K. Shaydullina. "The Educational Process and Teaching of Generation Z Students: Organization and Transformation Peculiarities." Legal education and science 10 (October 8, 2020): 3–9. http://dx.doi.org/10.18572/1813-1190-2020-10-3-9.
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Purpose. The purpose of this article is to provide practical recommendations for improving the educational process in a generational change. It is noted that the theory of generations provides an understanding of the transformation of the educational process. The article gives the socio cultural and psychological characteristics of the modern student based on available research, reveals the differences between generation Z and previous generations. Methodology: during this study, the dialectical method of cognition was used, which consists in the application of methods of analysis, synthesis, scientific explanation and interpretation of empirical information about the value orientations and attitudes of generation Z. Results. Because of the research carried out, it can be concluded that training courses, their goals and content should be more attractive and relevant to representatives of generation Z, if it requires the highest level of education. The empirical data analyzed in the article, obtained by various scientists researchers over the past five years, provide the need for transformation of the educational process, considering the psychological characteristics of the modern generation. Discussion. Based on the research results, practical conclusions were drawn on improving the formats of lectures, seminars, as well as formal knowledge control.
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Stavrianea, Aikaterini, and Irene Kamenidou. "Complying with digital transformation in online booking through experiential values of generation Z." European Journal of Tourism Research 30 (October 14, 2021): 3003. http://dx.doi.org/10.54055/ejtr.v30i.2590.
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This paper offers insights into experiential values and online accommodation booking in the digital transformation era of the tourism sector in relation to the Greek Generation Z cohort. More specifically, the role of experiential values, attitudes, and involvement as well as their impact on patronage intentions of the Generation Z cohort are investigated. Quantitative research conducted with an online questionnaire yielded a sample of 970 Generation Zers’ responses. Using the Structural Equation Model via the AMOS statistical package, six hypotheses were tested. Results have revealed that the construct of experiential values positively impacts directly on patronage intentions, attitudes towards the e-booking platform, and customer involvement. Additionally, Generation Z members’ attitudes towards the e-booking platform and involvement with the platform impacts patronage intentions. Furthermore, involvement with the e-booking platform has a negative effect on consumers’ attitudes towards the platform. Detailed discussion of results and further implications is also provided.
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Stachowska, Sylwia. "THE APPROACH OF THE REPRESENTATIVES OF THE Z GENERATION TO THEIR OWN DEVELOPMENT AND FUTURE PROFESSIONAL CAREER – STUDENT PERSPECTIVE." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 20, no. 4 (December 31, 2019): 45–63. http://dx.doi.org/10.5604/01.3001.0014.0304.
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Another generation of young people, after Y generation, who is currently standing at the threshold of their careers, and for employers - a new quality of employees, with specific attitudes, aspirations and expectations towards work and professional development, is the Z generation. Recognizing and understanding the attitude of the representatives of the Z generation to matters related to professional work is important from the point of view of constructing motivational job offers and building the involvement of young employees in organizations. The main goal of the research presented in this study was to identify the approach of the representatives of the Z generation to their own development and future career and their expectations related to work. The research aimed at achieving the above goal was carried out using the questionnaire method. It was conducted among students of the Faculty of Economic Sciences of the University of Warmia and Mazury in Olsztyn, who represented the Z generation.
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Duman, Mehmet Zeki. "Üniversitede Okuyan Z Kuşağının Değişen Aile Algısı ve Aile İçi İlişkilerde Yaşadığı Sorunlar." Sosyolojik Bağlam Dergisi 2, April 2021 (April 15, 2021): 20–36. http://dx.doi.org/10.52108/2757-5942.2.1.2.
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The main purpose of this research is to address the changes that the family, which is seen as the smallest unit of society, is experiencing today, and in particular the problems caused by generational differences among family members, using the example of Generation Z. At the same time, the most important dimension of this discussion, which constitutes the scope of the study, is the disagreement and lack of communication, which is observed in general in domestic relations and often between generations and in particular the changing family perception of Generation Z and their problems with their parents. Interviews with 16 students from 16 Faculties of Van Yüzüncü Yıl University constituted the sample of the study in order to reveal both the perception of the mentioned generation towards the family and the problems in family relations. The results of the interview were recorded on computer and analyzed using descriptive analysis. The most important conclusion reached in the study was that the perceptions, attitudes and behaviors of the generations who grew up in different conditions differed, especially in their approaches to family values, and because of this differentiation, the younger generations experienced serious problems within the family.
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Ramayanti, Indri, Wieke Anggraini, Fatinah Fairuz Qonitah, Ahmad Ghiffari, and Thia Prameswarie. "COVID-19 Health Protocol and Religious Activities: Knowledge, Attitude, and Compliance among Generation Z." Bioscientia Medicina : Journal of Biomedicine and Translational Research 5, no. 7 (August 4, 2021): 685–92. http://dx.doi.org/10.32539/bsm.v5i7.391.
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Background: COVID-19 (coronavirus disease 2019) is a contagious infection currently affecting people worldwide, including in Indonesia. The spread of this virus is extremely rapid, and the number of deaths continues to rise. Compliance with the health protocol is one method of preventing the spread of COVID-19. The purpose of this study is to determine the relationship between generation-Z (gen-Z) knowledge and attitudes toward the use of masks, keeping distance, and washing hands as a means of preventing COVID-19 in religious activities at houses of worship in Palembang.
Method: The observational analytic cross-sectional research design with the study's population consists of generation Z members who participate in religious activities in places of worship. The cluster random sampling method yielded 147 respondents. The data collected are primary data obtained directly from the research subjects via a questionnaire and secondary data obtained from the Palembang City Ministry of Religion. They were using the Pearson chi-square test to analyze descriptive data.
Results: According to the findings, 79 people (53.7%) out of 147 respondents have good knowledge, while 75 people have a good attitude (51% ). The results obtained a statistically significant p-value of 0.05, indicating a relationship between gene Z knowledge and attitude and adherence to the use of masks, keeping distance, and washing hands.
Conclusion: There is a significant relationship between knowledge and attitudes toward COVID-19 infection prevention in Generation Z who participate in religious activities in Palembang City.
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Ramayanti, Indri, Wieke Anggraini, Fatinah Fairuz Qonitah, Ahmad Ghiffari, and Thia Prameswarie. "COVID-19 Health Protocol and Religious Activities: Knowledge, Attitude, and Compliance among Generation Z." Bioscientia Medicina : Journal of Biomedicine and Translational Research 5, no. 4 (August 4, 2021): 1119–26. http://dx.doi.org/10.32539/bsm.v5i4.391.
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Background: COVID-19 (coronavirus disease 2019) is a contagious infection currently affecting people worldwide, including in Indonesia. The spread of this virus is extremely rapid, and the number of deaths continues to rise. Compliance with the health protocol is one method of preventing the spread of COVID-19. The purpose of this study is to determine the relationship between generation-Z (gen-Z) knowledge and attitudes toward the use of masks, keeping distance, and washing hands as a means of preventing COVID-19 in religious activities at houses of worship in Palembang.
Method: The observational analytic cross-sectional research design with the study's population consists of generation Z members who participate in religious activities in places of worship. The cluster random sampling method yielded 147 respondents. The data collected are primary data obtained directly from the research subjects via a questionnaire and secondary data obtained from the Palembang City Ministry of Religion. They were using the Pearson chi-square test to analyze descriptive data.
Results: According to the findings, 79 people (53.7%) out of 147 respondents have good knowledge, while 75 people have a good attitude (51% ). The results obtained a statistically significant p-value of 0.05, indicating a relationship between gene Z knowledge and attitude and adherence to the use of masks, keeping distance, and washing hands.
Conclusion: There is a significant relationship between knowledge and attitudes toward COVID-19 infection prevention in Generation Z who participate in religious activities in Palembang City.
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Spasennikov, Valeriy. "Sociodesign of the generation continuity: theoretical and experimental approach." Ergodesign 2021, no. 1 (March 30, 2021): 15–26. http://dx.doi.org/10.30987/2658-4026-2021-1-15-26.
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Various classifications of generations associated with historical and physical time are considered. It is shown that the culturological connection of modern Russian generations has a cyclical nature and can be investigated both at the macrolevel from the standpoint of economic sociology, and at the microlevel from the standpoint of economic psychology. The idea is substantiated that the sociodesign of the generation continuity is associated with mental attitudes and life-meaning values that are accepted and shared by different generations.
In the pilot study, students and their parents' meaningful values have been determined. Based on the analysis of a number of studies, some trends in forming the values of generation Z and recommendations for teaching generation Z in modern cultural and historical conditions have been identified.
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Dąbrowski, Leszek S., Stefania Środa-Murawska, Paweł Smoliński, and Jadwiga Biegańska. "Rural–Urban Divide: Generation Z and Pro-Environmental Behaviour." Sustainability 14, no. 23 (December 2, 2022): 16111. http://dx.doi.org/10.3390/su142316111.
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Generation Z is the crucial cohort that will have to face the issues resulting from human impacts on the environment. The oldest members of this generation are now entering adulthood. Even though Generation Z is a global and homogeneous cohort, research indicates that the type of settlement unit where one lives may condition the emergence of intra-generational differences. The study focused on determining the pro-environmental behaviour (PEB) of Generation Z from the perspective of a former-socialist European country, Poland. We explored the motivational factors of Polish Generation Z towards their PEB and the actual PEB they undertake. We conducted focus-group interviews with 68 representatives of Generation Z, aged 16–19, living in villages, small towns, and medium-sized and large cities. The data obtained from the interviews were analysed in NVivo software by means of content analysis. Using the Theory of Planned Behaviour, we showed that the type of settlement unit determines pro-environmental attitudes and barriers to undertaking pro-environmental behaviour.
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Weiss, David, and Xin Zhang. "Multiple Sources of Aging Attitudes: Perceptions of Age Groups and Generations From Adolescence to Old Age Across China, Germany, and the United States." Journal of Cross-Cultural Psychology 51, no. 6 (June 5, 2020): 407–23. http://dx.doi.org/10.1177/0022022120925904.
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Emerging evidence suggests that people not only categorize themselves and others based on age but also in terms of their generational membership. This cross-cultural study compared attitudes and stereotypes toward age and generational groups across the life span in China, Germany, and the United States including 1,112 participants between 18 and 86 years of age. We asked younger, middle-aged, and older respondents to rate either six age groups (e.g., adolescents, young adults, middle-aged adults, young-old, older, and old-old adults) or six matching generational groups (e.g., Generation Z, Millennials, Generation X, Baby Boomer, Silent Generation, and Greatest Generation) on various characteristics (e.g., happy, competent, selfish). Consistent with our hypotheses, the results demonstrate that across all three countries older generations were perceived consistently more positive, whereas older age groups were perceived as less positive. These findings suggest that generations represent a source of positive regard and high social status in later life across different countries with different historical backgrounds and cultures.
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Aina, Anita, and Oluwatobi Alabi. "Impact of the COVID-19 Pandemic on Kwazulu-Natal Generation Z Attitude towards Domestic Tourism." African Journal of Inter/Multidisciplinary Studies 4, no. 1 (2022): 363–73. http://dx.doi.org/10.51415/ajims.v4i1.1014.
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The study examined the impact of the COVID-19 pandemic on KwaZulu-Natal generation z attitude toward domestic tourism. Generation Z represents much of the consumer groups at present and is considered a very important cohort because it prioritizes experience over possession, which increases their motivation to travel. The study investigates the impact of the COVID-19 pandemic on KwaZulu-Natal Generation Z members’ attitudes towards domestic tourism in South Africa, while focusing on the effect of the pandemic, the study examines whether there are differences in their attitude toward domestic tourism before and during the pandemic. Data was collected online from November to December 2021 using a structured questionnaire survey sampling 200 respondents. Through the theoretical lens of planned behaviour, this study explored the relationship between attitude, perceived behaviour control, subjective norms and risk factors that influences the travel choices of Generation Z members during the COVID-19 pandemic. Findings reveal that despite the impact the COVID-19 pandemic had on the KwaZulu-Natal Generation Z members, they portray a positive attitude towards domestic tourism. The results also show that Generation Z members appreciate and acknowledge the positive quality of life (QOL) they get from participating in tourism activities especially within their domestic space. However, because of the peculiarities of the pandemic and the need to ensure safety, respondents prefer individual trips to group trips, and individual accommodation to group accommodations. This research contributes to scholarship that examine how COVID-19 pandemic influenced travel behaviours and deepened the uncertainty associated with domestic tourism across various regions of the globe.
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Winoto, Yunus, Derisa Ayudista, and Asep Saeful Rohman. "SIKAP GENERASI Z TERHADAP PROGRAM PERPUSTAKAAN DIGITAL i-BAGENDIT." Jurnal Pustaka Budaya 8, no. 1 (January 2, 2021): 16–30. http://dx.doi.org/10.31849/pb.v8i1.5447.
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This study aims to determine the knowledge, feelings, and actions of Generation Z about the i-Bagendit Digital Library. The scope of this study includes the attitudes of Generation Z using three indicators of Cognitive, Affective, and conative . The method used in this research is descriptive quantitative. The population in this study are members of the i-Bagendit Digital Library, amounting to 198 people, with a sample of 50 respondents including Generation Z active users of the i-Bagendit Digital Library. The data collection technique uses a digital questionnaire distributed online. The results of this study prove the existence of a positive attitude given by Generation Z users of the i-Bagendit Digital Library. In the cognitive aspect, the percentage figure is 61.7%, proving that Generation Z has sufficient knowledge about the i-Bagendit Digital Library. In the affective aspect, the percentage figure is 78%, proving that Generation Z has positive feelings about the i-Bagendit Digital Library. In the conative aspect, the percentage figure is 71.4%, proving that Generation Z has positive actions about the i-Bagendit Digital Library. In the future, it is hoped that the management of the i-Bagendit Digital Library can increase the quantity of digital collections, design displays, and interesting features.
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Gorlovskaya, Irina Georgiyevna, and Irina Mikhaylovna Reutova. "DEVELOPMENT OF THE PENSION saving MARKET: BEHAVIORAL ASPECT OF GENERATION Z." Scientific Bulletin: finance, banking, investment., no. 2 (55) (2022): 103–10. http://dx.doi.org/10.37279/2312-5330-2021-2-103-110.
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The article deals with the development of the pension savings market in the Russian Federation. The population is one of the key participants in the pension savings market. The authors investigate the factors, conditions and incentives for the development of the pension savings market. Factors and conditions form the preconditions for the development of the Russian market for pension savings. The conditions for the functioning of participants in the pension savings market are formed by the state. Market prospects are linked to Generation Z. Factors and conditions, together with incentives, create incentives for Generation Z to accumulate retirement. The study includes some statistical data on key indicators of the Russian pension savings market and some results of a study of the behavior and attitudes of generation Z to the pension savings market. Analysis of statistical data showed a decrease in institutional participants in the pension savings market, which is due to objective and subjective factors, as well as the tightening of conditions for the functioning of participants in the pension savings market. The results of the study make it possible to reveal the reasons for the emerging vector of development of the pension savings market, to determine the level of financial literacy of generation Z in relation to the pension savings market, and to determine the attitude towards this market. The study shows that without the activation of factors, incentives and conditions, generation Z will not begin to form a demand for the services of non-state pension funds. Economic and institutional factors influence Gen Z’s attitudes towards retirement savings. The behavioral aspect of generation Z in the pension savings market should be taken into account by the state when creating conditions for the development of the pension savings market.
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Gorlovskaya, Irina Georgiyevna, and Irina Mikhaylovna Reutova. "DEVELOPMENT OF THE PENSION saving MARKET: BEHAVIORAL ASPECT OF GENERATION Z." Scientific Bulletin: finance, banking, investment., no. 2 (55) (2022): 103–10. http://dx.doi.org/10.37279/2312-5330-2021-2-103-110.
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The article deals with the development of the pension savings market in the Russian Federation. The population is one of the key participants in the pension savings market. The authors investigate the factors, conditions and incentives for the development of the pension savings market. Factors and conditions form the preconditions for the development of the Russian market for pension savings. The conditions for the functioning of participants in the pension savings market are formed by the state. Market prospects are linked to Generation Z. Factors and conditions, together with incentives, create incentives for Generation Z to accumulate retirement. The study includes some statistical data on key indicators of the Russian pension savings market and some results of a study of the behavior and attitudes of generation Z to the pension savings market. Analysis of statistical data showed a decrease in institutional participants in the pension savings market, which is due to objective and subjective factors, as well as the tightening of conditions for the functioning of participants in the pension savings market. The results of the study make it possible to reveal the reasons for the emerging vector of development of the pension savings market, to determine the level of financial literacy of generation Z in relation to the pension savings market, and to determine the attitude towards this market. The study shows that without the activation of factors, incentives and conditions, generation Z will not begin to form a demand for the services of non-state pension funds. Economic and institutional factors influence Gen Z’s attitudes towards retirement savings. The behavioral aspect of generation Z in the pension savings market should be taken into account by the state when creating conditions for the development of the pension savings market.
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Absharina, Zahra Bhima, Anita Dwi Yuriani, and Evelyn Hendriana. "The Effectiveness of Fashion Influencers in Influencing the Purchase Interest of Millennial Generation Consumers in Indonesia." Journal of Business and Management Studies 3, no. 2 (November 3, 2021): 152–61. http://dx.doi.org/10.32996/jbms.2021.3.2.16.
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The widespread acceptance of social media encourages marketers to use social media for brand promotion. Promotions through social media generally target millennials and Z generations who are more technology literate than their predecessors are. One of the social media promotion techniques is influencer marketing. Most research on the effectiveness of social media influencers only emphasizes the characteristics of influencers, while the match between the influencer's image and the brand being promoted and the ideal self-image of followers also shape consumer attitudes and purchase intentions. However, there are not many studies that integrate these characteristics to explain their influence on brand attitudes and purchase intentions. This study aims to analyze the effect of social media influencer characteristics, influencer-brand congruence, and self-influencer congruence on purchase intention through attitudes towards brands in the millennial generation. Data were collected from 250 respondents selected by purposive sampling technique. Data were analyzed using PLS-SEM. Of the three characteristics of personal influencers, only expertise and attractiveness are proven to influence consumer attitudes towards brands. Self-influencer congruence has a positive influence on brand attitudes. Meanwhile, the influence of influencer-brand congruence on consumer attitudes towards the advertised brand is not significant. This study also found that attitude toward a brand has a positive effect on consumer purchase intention.
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Perić, Nenad, Tatjana Mamula-Nikolić, and Teodora Delić. "Analysis of attitudes of GenZ toward media and consumption: The region of Balkans." Marketing 51, no. 3 (2020): 210–18. http://dx.doi.org/10.5937/markt2003210p.
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The paper analyses behaviour of Generation Z (GenZ) in the region of Balkans (Serbia, Croatia and Republika Srpska). It presents the survey that was conducted among young people of age between 12 and 25, during December 2019 and January 2020. Total of 523 persons participated: 309 respondents from Serbia, 102 from Croatia and 112 from Republika Srpska. The analyzed topics were: Generation Z and communication, the role of Internet in life of Generation Z, attitudes of GenZ towards shopping and consumption habits. Besides many similarities of the results between global surveys and this one aiming region of Balkans, some specifics of the region were found and analyzed. The aim of the paper was to present insights that can help researcher (preferably in the field of marketing) to better understand the behavior of GenZ. The conclusion provides an analysis-comparison of similarities and differences of Generation Z in the Balkans comparing to global experiences.
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Klopotan, Igor, Ana Aleksić, and Nikolina Vinković. "Do Business Ethics and Ethical Decision Making Still Matter: Perspective of Different Generational Cohorts." Business Systems Research Journal 11, no. 1 (March 1, 2020): 31–43. http://dx.doi.org/10.2478/bsrj-2020-0003.
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AbstractBackground: Research in business ethics shows that individual differences can influence one’s ethical behaviour. In addition, variability in attitudes towards ethical issues among different generations is emphasized. Still, results are inconclusive and call for an additional examination of possible generational differences with regard to ethics and ethical values.Objectives: Our objective is to test if the perception of the importance of business ethics, attitudes towards ethical issues and aspects influencing ethical behaviour, differ among the four generations currently present in the workforce.Methods/Approach: Theoretical implications are empirically tested on a sample of 107 individuals, members of Baby Boomers, Generation X, Millennials and Generation Z.Results: In general, the results indicate that there are little or no generational differences related to the analysed aspects of business ethics. The significant difference is present only in the importance given to factors that influence ethical decision-making: (i) formal rules and procedures, (ii) performance management system and (iii) job pressures, between the members of Generation Z and older generations.Conclusions: In spite of employee diversity, ethics continues to present an important aspect of the business environment. Thus, organizations need to be oriented towards creating ethical leaders and a positive ethical climate that ensures that ethical values and behaviours are present throughout the organization.
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Maharani, Bernadetta Diansepti, Lusia Tria Hatmanti Hutami, and Kadek Isna. "Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour." Jurnal Manajemen dan Kewirausahaan 9, no. 2 (December 30, 2021): 182–90. http://dx.doi.org/10.26905/jmdk.v9i2.6152.
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This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.
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Mutaqin, Zeni Zaenal, Fitrah Ivana Paisal, and Husnul Khatimah. "THE EFFECTIVENESS OF EDUCATIONAL VIDEOS IN PREVENTING PREMARITAL SEXUAL BEHAVIOR AMONG GENERATION Z IN SOUTH JAKARTA." AKSELERASI: Jurnal Ilmiah Nasional 4, no. 3 (January 8, 2023): 177–82. http://dx.doi.org/10.54783/jin.v4i3.654.
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Premarital sexual relations have a negative impact on adolescents, namely the risk of sexually transmitted diseases, unwanted pregnancies, illegal abortions, and psychological trauma. This study aims to examine the effectiveness of educational videos in preventing premarital sexual behavior in generation Z. Researchers make educational videos and then measure their effect on increasing knowledge and attitudes. The research method is quasi-experimental. The population is grade 12 students at Vocational High School Al-Hidayah, South Jakarta. Samples were taken randomly. The intervention group was given educational video shows. The control group was given oral counseling. The result is that the educational video intervention affects increasing respondents' knowledge. As for the attitude has no effect. Educational videos need to be developed to increase the knowledge of teenagers as Generation Z who are very familiar with visual displays through cell phones that are used almost all the time by Generation Z.
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Agustina, Tri Siwi, and Dea Sawitri Fauzia. "The Need For Achievement, Risk-Taking Propensity, And Entrepreneurial Intention Of The Generation Z." Risenologi 6, no. 1 (April 30, 2021): 96–106. http://dx.doi.org/10.47028/j.risenologi.2021.61.161.
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Entrepreneurial intention is affected by various factors, namely the need for achievement and risk-taking propensity. This study aims to fill a research gap regarding numerous previous studies about Student Entrepreneurship Program (PMW). However, there has not been a study that involved the need for achievement and risk-taking propensity by mediating entrepreneurial attitudes as a form entrepreneurial intention among the Generation Z of PMW participants. The research approach is quantitative by distributing questionnaires to 61 Generation Z who were the participants of PMW 2020. Hypothesis tests were carried out by the Path Analysis. The results of this study indicated that: the need for achievement and the risk-taking propensity was proven to positively influence entrepreneurial intentions; however, the entrepreneurial attitude was not proven to mediate the influence of the need for achievement on entrepreneurial intentions; as well as the entrepreneurial attitude was not proven to mediate the influence of the need for achievement on entrepreneurial intentions.
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Cserdi, Zsófia, and Zsófia Kenesei. "Az okos hotelekhez kapcsolódó attitűdöket befolyásoló tényezők nyomában: fókuszban a Z generáció." Turizmus Bulletin 21, no. 4 (December 31, 2021): 25–33. http://dx.doi.org/10.14267/turbull.2021v21n4.3.
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Az utóbbi évek trendjeinek tükrében a hotelek számára létszükségletté vált a technológia szolgáltatási folyamatba illesztése. Óriási különbségek lehetnek azonban az alkalmazott technológiai megoldások szintjében, mely megoldások eltérő módon ugyan, de átveszik a személyes kiszolgálás szerepét egy hagyományosan interakció-központú területen. A jelenség új vetületeként, a koronavírus-járvány okozta krízis következtében, az emberi kontaktus csökkentése és a szállóvendégek megnyugtatása érdekében még erőteljesebben jelentkezhet az okos szolgáltatások, ezzel együtt az érintésmentes technológiák bevezetése iránti igény a turisztikai szolgáltatók felé (QIANTING et al. 2021). Kutatásunkban ennek megfelelően a technológiát magas szinten alkalmazó okos hotelek iránti attitűdöt befolyásoló tényezőket vettük górcső alá, melyeket kvalitatív és kvantitatív elemeket egyaránt felvonultató tartalomelemzés segítségével vizsgáltunk a jövőbeni turisztikai kereslet potenciális megtestesítői, a Z g eneráció körében.
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Barut, Sumeyye, Esra Baransel, and Aylin Akarsu. "Do healthy lifestyle behaviors affect COVID-19 vaccination attitudes in Generation Z?" Medicine Science | International Medical Journal 11, no. 1 (2022): 53. http://dx.doi.org/10.5455/medscience.2021.12.397.
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Duffett, Rodney Graeme. "Influence of social media marketing communications on young consumers’ attitudes." Young Consumers 18, no. 1 (April 18, 2017): 19–39. http://dx.doi.org/10.1108/yc-07-2016-00622.
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Purpose This paper aims to examine the influence of interactive social media marketing communications on teenagers’ cognitive, affective and behavioral attitude components in South Africa. The study also considers the impact of a number of additional factors such as usage (access, length of usage, log-on frequency, log-on duration and profile update incidence) and demographic (gender, age and population group) variables on young consumers’ attitudes toward social media marketing communications. Design/methodology/approach A survey was used via three self-administered questionnaires, which were distributed to over 13,000 learners in the age range of 13-18 years (Generation Z cohort) at colleges and high schools in South Africa. A generalized linear model was used for statistical data analysis. Findings The study ascertained that social media marketing communications had a positive on each attitude component among adolescents, but on a declining scale, which correlates to the purchase funnel. The results also revealed that teenagers who used social media for long time periods; updated their profiles frequently and were from the Colored and Black population groups, displayed the most favorable attitudinal responses to social media marketing communications. Research limitations/implications Social media was collectively analyzed and did not consider the number of different social media types, which could be examined individually. This investigation only considered the Generation Z cohort, but other cohorts to attitudes toward social media marketing communications could also be assessed. Practical implications Companies and their brands should consider using and/or adapting their strategies based on the declining impact of social media marketing communications on the hierarchical attitude stages among young consumers and the divergent influence on usage and demographic variables when targeting the lucrative and technologically advanced, but capricious, Generation Z consumers. Originality/value This research established that social media marketing communications had a favorable influence on cognitive, affective and behavioral attitude components among young consumers, but on a declining scale, which is in congruence with the purchase funnel model. This investigation also makes an important contribution to attitudinal research in developing countries, where there is a lack of research in social media marketing communications.
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Alwin, Duane F. "Generations X, Y and Z: Are they Changing America?" Contexts 1, no. 4 (November 2002): 42–51. http://dx.doi.org/10.1525/ctx.2002.1.4.42.
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The beliefs and behavior of Americans—from political convictions to sexual mores—have changed dramatically in the past several decades. It is often surmised that the attitudes and ideas of a younger generation are displacing those of their parents and grandparents. The reality is more complex.
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Shin, Youngmi. "A Study on the Typologies of Family Values by Generation using Latent Profile Analysis." Family and Environment Research 60, no. 3 (August 26, 2022): 377–90. http://dx.doi.org/10.6115/fer.2022.025.
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This study identified and compared family values within and across different generations concerning gender roles, attitudes toward diverse families, children, and parental roles. Data were obtained from the 2020 Seoul Family Report Survey. There were 1,949 study subjects, including first- and second-generation baby boomers and individuals in generations X, Y, and Z in Korea. Latent profile analyses were conducted using M-plus. Perceptions and views concerning family values were classified into different types. The main findings were as follows. Two types were identified among first baby boomers, and three were identified among second baby boomers. Most of the first and second baby boomers belonged to the “moderate” type. Two types were detected among those in Generation X. Regarding gender roles, most views of Generation X were slightly progressive, while their other family values were more moderate. Three types were identified among those in Generation Y: “progressive,” “moderate,” and “very liberal.” Generation Z was identified as a “progressive” group. This study provides basic data to explore the direction of the coexistence of generations by identifying and comparing diverse family values within and across generations.
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Rikell, Alexander M. "The influence of the environment on a person's sexual orientation: intergenerational analysis in Russia." E3S Web of Conferences 273 (2021): 10043. http://dx.doi.org/10.1051/e3sconf/202127310043.
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The psychological studies of the phenomenon of homosexuality is easier to find in European and American research. In this connection, the social-psychological specifics of representations towards homosexuality seems logical, as well as a valuable diversity of representations within society. Of particular interest is the study of this attitudes in the information society, where the media and social networks form bright, often polar points of view. In some previous papers it was shown that the Z Generation is described in terms of more tolerant position towards commonly segregated social groups. The purpose of this study was to reveal the representations about homosexuality among various generations of Russians. The methodological core of the research was the study of social representations (P. Vergesse method). The research methods implied the questionnaire aimed at figuring out representations about homosexuality and a modified variant of the RAHI test. Sample was N = 444 (residents of Russia, 16-65 y.o.). The hypotheses of the research were confirmed: an inverse relationship between belonging to a generational cohort and attitude towards homosexuality as normal was revealed. A significant difference between the Z Generation in tolerance of representations about homosexuality was shown. Some ‘double standards’ towards male and female homosexuality were distinguished. The basic notion of homosexuality as a interaction, based, on a sexual (not love-spiritual kind of relationship), was defined. Conclusions were drawn about the multidimensional influence of channels of mass communication on different generations.
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Urbánová, Mária, Jana Kozáková, and Silvia Klátiková. "How do Slovak Women Perceive Their Opportunities on the Global Labor Market? Generational study." SHS Web of Conferences 92 (2021): 07064. http://dx.doi.org/10.1051/shsconf/20219207064.
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Research background: Despite European labor market offers wider opportunities of employment also for Slovak women, it is characterized by notable gender disparities too. Except for the 12% employment gap, the 16% wage gap still occurs. Study examines generational differences in attitudes of Slovak woman according to their opportunities on the global labor market with the respect of fact that, women’s own views on the need for such activities differ across generations. Purpose of the article: The aim is to point out that views of Slovak women on their opportunities at the global labor market is perceived differently by women of diverse generations. Methods: The research was conducted using the questionnaire method on a sample of 361 respondents, who were exclusively women of economically active age already incorporated in the labor market. For this reason, stratified randomization was performed and members of Generations X, Generation Y, and Generation Z were approached to participate in the online survey. The assumptions of differences were set for 6 chosen variables and statistically tested according to the age through Kruskal-Wallis test using XL stat. As a post hoc test the Bonferroni correction was computed to counteract the problem of multiple comparisons between variables. Findings & Value added: The uniqueness of our study is primarily in targeting at women of different generations and looking for differences in their generational attitudes.
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Stepaniuk, Joanna. "Who are the young school volunteers? Generation Z – in the face of school volunteering." Praca Socjalna 36, no. 4 (August 31, 2021): 177–92. http://dx.doi.org/10.5604/01.3001.0015.3566.
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The article presents a short description of the generation Z in terms of values, expectations, attitudes, character traits and motivation to volunteering work. The analysis of the literature on the subject, research results and the author’s experience in the organization of school volunteering in a group of young people representing generation Z, allowed to answer questions on how to organize volunteering among young people from generation Z. In the final part of the article the author, on the basis of her own experience as a volunteering coordinator, describes the figure of young school volunteer.
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Zúñiga, Diana Carolina, David Aguado Garcia, Jesus Rodriguez Barroso, and Jesus Maria De Miguel Calvo. "Work Ethic: analysis of differences between four generational cohorts." Anales de Psicología 35, no. 3 (August 2, 2019): 496–505. http://dx.doi.org/10.6018/analesps.35.3.342671.
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Las organizaciones enfrentan el reto de gestionar una fuerza laboral multigeneracional con características propias que difieren en el valor que le otorgan al trabajo. La incorporación al mercado laboral de las generaciones más jóvenes hace imprescindible el estudio de sus diferentes actitudes hacia el trabajo en comparación con las generaciones antecesoras. El propósito de la investigación fue analizar a través del constructo de la ética protestante las diferencias existentes en las actitudes hacia el trabajo de cuatro generaciones (Baby Boomers, Generación X, Generación Y, y Generación Z).
La muestra de 624 participantes ecuatorianos (BB 11.2%; GX 11.2%, GY 58.5% y GZ 19.1%) se agrupó por cohortes. Se aplicó el Cuestionario Multidimensional Ética del Trabajo (MWEP). Los resultados mostraron que los BB y la GX tiene una mayor creencia en la importancia del trabajo y más tolerancia a la utilización improductiva del tiempo de trabajo que las generaciones Y y Z. En el aplazamiento de las recompensas la GZ muestra puntuaciones superiores a las obtenidas por los BB, GX y GY. No se encuentran diferencias significativas en las dimensiones de autoconfianza, ocio y moralidad-ética. Enterprises face the challenge of managing a multigenerational workforce which has its characteristics that differ in the value they grant to work. Incorporation of younger generations into the labour market requires to study all their attitudes towards work, contrasting them with previous generations. The purpose of this research was to analyse, through the Protestant Ethic construct, the differences of four age groups in attitudes towards work (Baby Boomers, Generation X, Generation Y, and Generation Z).
Cohorts grouped the sample of 624 Ecuadorians (BB 11.2%; Gen X 11.2%, Gen Y 58.5% and Gen Z 19.1%). The Multidimensional Work Ethic Profile (MWEP) was applied. The results showed that BB and Gen X believe more in the importance of work than generations Y and Z. At the same time, BB and Gen X are more tolerant to the unproductive use of time than generations Y and Z. Gen Z has higher scores than BB, Gen X and Gen Y in the postponement of rewards dimension. Besides, there are no meaningful differences in self-reliance, leisure and morality/ethics dimensions.
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Espino, Quennie Ross, Shairylle Shane Bautista, James Noel Bennagen, and Katreena Kaye Tabanao. "RELIGION AND SOCIAL TOLERANCE: GENERATION Z'S VIEWS ON EXPOSURE TO HOMOSEXUALITY IN THE MASS MEDIA." Religio Education 1, no. 1 (December 14, 2021): 15–24. http://dx.doi.org/10.17509/re.v1i1.41432.
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The media exerts a considerable influence on individuals' views, attitudes, and behaviors, particularly on those who lack access to alternative sources of information or are still shaping and forming their identities and perspectives. Attitude towards homosexuality has been different in understanding to type of societies’ cultural and moral development or political circumstance. Arising out of this issue on homosexuality is the idea of natural law and some interpretations of that law as forbidding homosexual sex. Traditionally, homosexuals have been underrepresented and misrepresented in television series and feature films. Homosexual characters have been cast in stereotypically negative roles purely for amusing the audience. In this paper, the researchers were able to analyze how the introduction of content presenting and detailing LGBT individuals and concerns into the mainstream media affects the audiences' attitudes and acceptance of the issue, particularly the Generation Z. The findings indicated that the majority of generation Z residents in Isulan, Sultan Kudarat, aged 15-19, are not influenced by the media in their views on homosexuality, and the interpretation revealed a neutral conclusion in terms of fully tolerating homosexuality in the community.
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Kopaničová, Janka, and Dagmar Klepochová. "Consumers in New Millennium: Attitudes towards Adoption of New Technologies in Purchasing Process." Studia Commercialia Bratislavensia 9, no. 33 (June 1, 2016): 65–74. http://dx.doi.org/10.1515/stcb-2016-0007.
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Abstract The use of new technologies has brought many changes into consumer behaviour, especially into purchasing process. The aim of the article is to uncover the attitudes of different generations towards usage of new technologies in purchasing process and determine if the diffusion of innovative purchasing process is significantly different among different generations. The article presents the results of authors´ research of usage of new technologies in purchasing process, as well as attitudes towards it, among different age groups - Generation X, Y, Z and seniors. Results of hybrid research carried out by semi-structured interviews with 551 respondents show, that there are significant generational differences in all three components of attitude towards online purchase, which can be - due to its characteristics- considered the most complex use of new technologies in purchasing process. Results prove that the diffusion of innovation in the purchasing process is significantly influenced by the age group. With age the number of Innovators significantly drops and the percentage of Laggards rises. The ratio of those adopting “early” and “late” significantly changes according to age group as well. Majority of younger respondents are accepting the new technologies into purchasing process early (Innovators, Early Adopters, Early Majority). Middle-aged consumers accept the innovations proportionally - copying the Roger´s curve. Among seniors, the majority is “late” (Late Majority and Laggards).
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Bradford, Shalonda. "Alternative Social Media as a Recruiting Tool for Generation Y and Generation Z." International Journal for Innovation Education and Research 6, no. 10 (October 31, 2018): 253–64. http://dx.doi.org/10.31686/ijier.vol6.iss10.1184.
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Organizations facing the challenge of a looming talent shortage often use internet job advertisements as a method of increasing their capacity to reach job seekers and appeal to potential employees. Many times job seekers make inferences from the content of these advertisements to form initial and sometimes lasting impressions about the company which could ultimately have an impact on their decisions about whether to continue further with the application process. This is especially true for younger candidates with fewer personal experiences to draw upon in evaluating information contained in persuasive messages. With the advent of social media as a significant candidate source, firms must develop new and innovative ways to engage their target audiences, thus developing a message strategy relating design and functionality to attracting qualified job applicants. Using the social identity theory as a theoretical framework, this paper outlines a research agenda focused on determining the most effective advertising strategy for social media recruiting by assessing the effect perceptions of message content and message style have on job-seekers’ attitudes toward the advertisement and the organization.
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Puiu, Silvia, Suzana Demyen, Adrian-Costinel Tănase, Anca Antoaneta Vărzaru, and Claudiu George Bocean. "Assessing the Adoption of Mobile Technology for Commerce by Generation Z." Electronics 11, no. 6 (March 9, 2022): 866. http://dx.doi.org/10.3390/electronics11060866.
Full textAbstract:
E-commerce has gained momentum with the rapid development of technology, and nowadays, we are permanently connected, with constant access to information and a wide range of products. Not only does a desktop computer offer us this possibility, but the latest-generation tablets and mobile phones create a broad framework. This paper investigates Romanian consumers’ attitudes towards adopting mobile technology for commerce (m-commerce), taking into account its development in the last few years, especially among younger generations. The main objectives of the research are to identify the preference for m-commerce use among Generation Z, establish the ways and the devices used by Gen Z individuals to inform about the products and services and order them, and analyze the factors influencing the use of m-commerce applications. The research methodology consists of conducting an empirical analysis using a distributed survey among youngsters from Generation Z in Romania. We used descriptive statistics, such as the analysis of frequency and the mean of variables, artificial neural network analysis (ANN), and multivariate analysis of variance (MANOVA), to validate the hypotheses. The research results indicate a solid inclination for m-commerce among Generation Z. The results are helpful for companies that can shape their marketing strategies to boost their sales using m-commerce channels among the younger population.