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Dissertations / Theses on the topic 'Generation X'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Ronnfeldt, Jane. "Generational marketing: Baby boomers, Generation X and the net generation." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/2019.

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The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.

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Govitvatana, Wipanut Venique. "Generation gap in the workplace between Baby Boomers and Generation X." Online version, 2001. http://www.uwstout.edu/lib/thesis/2001/2001govitvatanaw.pdf.

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Leduc, Norm. "Recruiting Generation X for missions." Theological Research Exchange Network (TREN), 1996. http://www.tren.com.

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Jablonski, Guido. "Generation X: Selbst- und Fremdbeschreibungen einer Generation eine literaturwissenschaftliche Studie /." [S.l. : s.n.], 2003. http://deposit.ddb.de/cgi-bin/dokserv?idn=969090536.

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Parmee, Richard. "X-ray generation by field emission." Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/284924.

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Since the discovery of X-rays over a century ago the techniques applied to the engineering of X-ray sources have remained relatively unchanged. From the inception of thermionic electron sources, which, due to simplicity of fabrication, remain central to almost all X-ray applications at this time, there have been few fundamental technological advances. The emergence of new materials and manufacturing techniques has created an opportunity to replace the traditional thermionic devices with those that incorporate Field Emission electron sources. One of the most important attributes of Field Emissi

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6

Björkman, Lovisa, and Elin Myhrman. "Röster från tre generationer : En kvalitativ studie kring generationer på arbetsplatsen." Thesis, Malmö universitet, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-40089.

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Syftet med studien är att undersöka respondenter från Generation X (1964 – 1979), Y (1980 – 1995) och Zs (1996 – 2012) behov och önskemål på arbetsplatsen, vilka positiva och negativa attityder de har mot motivation, relation och arbetsmiljö. Studien har genomförts genom en kvalitativ undersökning, innehållsanalys i form av tematisering och genom att använda tidigare forskning kring generationer. Den kvalitativa metoden var intervjuer med 12 respondenter, varav fyra var från vardera generation. Modeller såsom Maslows behovstrappa, tvåfaktorteorin och förstärkningsteorin används i studien. Stud

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Zurbrigg, Terri Susan. "X = what? : Douglas Coupland, Generation X, and the politics of irony." Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=98595.

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This thesis considers four novels written by Douglas Coupland: Generation X (1991), Shampoo Planet (1992), Microserfs (1995), and Girlfriend in a Coma (1998), and demonstrates how each of these novels provides a discursive space in which Coupland examines the members of Generation X: those born between 1965 and 1980. Frederic Jameson's theories about postmodernism, which he equates with the concept of late capitalism, offer a theoretical lens through which this demographic can be interpreted because Coupland's characters struggle to find meaning and sincerity in a realm where advertising and c

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Hasanovic, Dennis, and Daniel Ristevski. "Hur skiljer sig investeringsbeteendet mellan Generation X och Generation Y? : en kvantitativ studie om skillnaderna mellan Generationerna X och Y vid investeringsbeslut." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10988.

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Att veta hur man som individ bör handla och hur man egentligen gör, har alltid förbryllat forskare. Då generationer kommer och går, är det alltid en fråga i hur dessa generationer ser på saker och ting, som i vårt fall, investeringsbeteendet. Tidigare studier har påvisat hur generation X (1965-1979) och generation Y (1980-1995) bör bete sig då generationerna har olika kännetecken i beteende. Det har även forskats mycket om vilka kognitiva egenskaper hos en individ som påverkar investeringsbeteendet. Syftet med uppsatsen är att förklara om det finns någon skillnad mellan de olika generationerna

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9

Pomerantz, Shauna. "This is (not) a generation, deconstructing X." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape10/PQDD_0009/MQ60523.pdf.

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Zangmo, Zinpai. "This is (not) a generation, deconstructing X." Thesis, University of New Brunswick, 1999. http://hdl.handle.net/1882/612.

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11

Johnson, La Toya Amese. "Intergenerational Communication Strategies for Generation X Supervisors." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7157.

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Millennials, who by 2024 will make up approximately 34% of the U.S. workforce, will play a critical role in organizational strategies and productivity, as will the supervisors who manage them. The purpose of this multiple case study was to explore the intergenerational communication strategies that Generation X supervisors used to motivate and engage high performing millennials in the workplace. The framework for this study was Mannheim's generation theory and the 2-factor theory of motivation by Herzberg, Mausner, and Snyderman. Data were collected from parks and recreation employees in the s

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Larsson, Petronella, and Elvira Henningsson. "Attraktiv arbetsplats : En kvalitativ studie av generation X och generation Y's upplevelser." Thesis, Jönköping University, Högskolan för lärande och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52497.

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Studiens syfte var att undersöka generation X och generation Y’s upplevelse av vad som utgör en attraktiv arbetsplats. Studien utgick från en kvalitativ ansats där datamaterialet samlades in genom semistrukturerade intervjuer. Genom ett bekvämlighetsurval valdes 12 respondenter ut (N=12), varav sex personer tillhörde generation X, och sex personer tillhörde generation Y. Insamlade datamaterial analyserades via en tematisk analys och resulterade i tre övergripande teman. Resultatet visade att det fanns både likheter och skillnader i vad generation X och generation Y upplevde utgör en attraktiv

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Oelslager, Laurie Ann. "Educating "Generation X" : a comparison of expectations and perceptions of Generation X and faculty at South Central Technical College /." Diss., ON-CAMPUS Access For University of Minnesota, Twin Cities Click on "Connect to Digital Dissertations", 2001. http://www.lib.umn.edu/articles/proquest.phtml.

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Carter, Freeman Darnell. "Generation X and Millennial Generation Assistant Principals' Perceptions of the Challenges and Rewards of the Principalship A Qualitative Study." Diss., Virginia Tech, 2016. http://hdl.handle.net/10919/81877.

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Employment figures and population demographics indicate that Baby Boomers (1946-1964) hold a small and shrinking share of school principalships. The oldest Baby Boomer principals began to retire during the middle of the 1990s, and their void created an opportunity for younger Baby Boomers and members of Generation X (1965-1981) to replace them. The youngest Baby Boomer principals are beginning to retire, and Millennial Generation (1982-2000) administrators are stepping up to fill the ranks. Millennial Generation educators have been in the field long enough to develop the requisite classroom

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Hratko, Dana A. "Exploring the communication styles of the traditionalist, baby boomer, generation X, generation Y, and millennial generation." Honors in the Major Thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1420.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Arts and Humanities<br>Technical Communication

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Medenilla, Katherine, and Emma Karlsson. "Generationsskillnader - En studie om attityder och värderingar bland de anställda på en bank." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23719.

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Sverige kommer inom en snar tid att stå inför stora förändringar på arbetsmarknaden gällande generationer. Baby boom generationen kommer att gå i pension och arbetsmarknaden tas över av generation X och Y. Genom att baby boomers lämnar arbetslivet och tar med sig sina kunskaper, blir det ett stort tomrum som kan vara svårt att fylla av de nästkommande generationerna. Emellertid har generation X och Y andra kunskaper som baby boomers saknar. Karakteristiska värderingar återfinns hos de olika generationerna, exempelvis värdesätter baby boomers hårt arbete och lojalitet. Generation Y tycker därem

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Nilsson, Jonas, and Linnéa Norrman. "Beslutsprocessen vid köp av bostadsrätt : En jämförelse mellan generation X och generation Y." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-5397.

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Karlsson, Sandra, Amanda Kälvehed, and Malin Sköld. "Perception of advertising strategies : -a qualitative study comparing Generation X and Generation Y." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34689.

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Advertising is a major part of the communication between companies and consumers. It is supposed to create awareness and attention toward the aimed target group. For an advertisement to get the right response it is important for companies to create and uphold a relationship with their consumers. Recent research acknowledges that different advertising strategies can create different responses. Continuously, different generational cohorts have different values, perspectives and backgrounds, and therefore their perception can differ as well. It can hence be important to explore how consumers perc

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Atkins, C. "Active X-ray optics for the next generation of X-ray space telescopes." Thesis, University College London (University of London), 2010. http://discovery.ucl.ac.uk/19312/.

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Described within is the design, manufacture, metrology and X-ray testing of an active X-ray prototype intended for the next generation of X-ray telescopes. One of the challenges faced by the X-ray telescope community is how to combine high resolution and high sensitivity into one system, as weight limitations place constraints on the optics that can be launched. Therefore the mandate of the active X-ray prototype is to provide high sensitivity through the ability of the optics to be nested and to deliver high angular resolution through the active control of the optic’s form. Piezoelectric unim

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Allen, Nathalie J. "Sexuality and desire in the Generation X population." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq39170.pdf.

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Zhang, Xiaoshi. "Extreme nonlinear optics for coherent x-ray generation." Connect to online resource, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3256470.

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Rosander, Rebecca. "Generation X och Y- deras behov av ledarskap i arbetslivet." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25016.

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På arbetsmarknaden finns det åtminstone tre olika generationer. Då alla generationer fostras på olika sätt beroende på när de är uppväxta kan det skapas svårigheter kring samarbete, ledarskap och lojalitet i arbetslivet. Vissa menar att dessa generationer är väldigt olika och att de behöver olika typer av ledarskap. Denna studie behandlar skillnader och likheter mellan generation X och Y och hur de ser på hur deras närmsta chef och hur organisationen bör vara. Resultaten av denna kvalitativa intervjustudie med totalt åtta respondenter visar att det finns indikationer på en skillnad mellan gene

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Lindvall, Felicia. "Upplevelsen av ett gott ledarskap hos generation X och Y." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-55070.

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McArthur-Grill, Luan. "Generational diversity in a South African corporate: myth or reality? A study investigating the relationship between age and work values." University of the Western Cape, 2011. http://hdl.handle.net/11394/5370.

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Magister Commercii - MCom<br>Diversity management in South Africa, post 1994, has increasingly become a focal area when considering strategic human resource issues in the corporate environment. To date "traditional" diversity topics have largely centered around the differences in employees' race, culture, gender, language and disability status, and scores of academic and management text has been produced in this regard since the birth of democracy in this country, sixteen years ago. Whilst change on the political front has been vanguard, resultant societal change has largely been ignored by co

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Rosenqvist, Josefin, and Moa Wik. "Generationsskillnader i arbetslivet: en kvalitativ studie med utgångspunkt från generation y." Thesis, Högskolan Dalarna, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-21773.

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In previous studies research has shown that generation y experience resistance from older generations represented in the labor market in USA. The resistance is due to differences between the generations. On the other hand some studies say that differences are more likely to come from other factors such as gender and which stage in life the individual is in. The purpose of this study is to describe how (women in) generation y is experiencing the cooperation with colleagues from other generations and if they considers that differences due to generations exist. The study will also try to determin

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Graves, Keith A. "An Exploration of Organizational Commitment among Generation X Leaders." Thesis, University of Phoenix, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10635194.

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<p> This qualitative phenomenological study provided an exploration of the lived experience of organizational commitment among generation X leaders. The study used a modified van Kaam approach to explore the participant’s responses to the interview questions. The research study utilized the Meyer and Allen (1991) three-component model of organizational commitment as the construct for organizational commitment in the exploration of the lived experiences of generation X (Gen Xers) leaders. The current literature suggests that Gen Xers are perceived to be self-reliant, independent, like inf

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Smith, Craig. "Efficient generation of bright, collisionally pumped X-ray lasers." Thesis, University of Oxford, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.318474.

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Martin, Ian Peter Stephen. "Short pulse x-ray generation in synchrotron radiation sources." Thesis, University of Oxford, 2011. http://ora.ox.ac.uk/objects/uuid:9ac0bcc2-bedb-46d0-b95c-22f4741f45a0.

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This thesis describes an investigation into the performance of different schemes for generating short x-rays pulses via synchrotron radiation emission. A review is given of the methods that have been previously proposed for this task. From this review, three leading schemes are selected for in-depth investigations, each of which explores the boundary of what is presently achievable in accelerator-based light sources. The first scheme generates short x-ray pulses by operating an electron storage ring in a quasi-isochronous state using a ‘low-alpha’ lattice. High and low emittance lattices are d

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Kaya, Mine, and Natalie Aoudo. "Digitalisering av banktjänster och dess påverkan på Generation X." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41772.

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Background: In connection with the digitalisation of banking services, new players establishing themselves in the market and increased awareness that there is a large variety of attractive banking services among private banking customers, the banking sector is undergoing major changes. Individuals are often customers in different banks at the same time for different purposes. It is therefore important for bankers to identify determinants that can be of important nature when the customer chooses a bank and banking services. Purpose: The overall purpose of the study is to create an understanding

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Stevenor, Brent A. "Culture Shift: Values of Generation X and Millennial Employees." Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1560502107953501.

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Hemantha, Rao Kavya. "Laser produced plasmas for the generation of X-rays." Thesis, Griffith University, 2019. http://hdl.handle.net/10072/385616.

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Laser Produced Plasmas (LPP) are a better source to increase the energy cut-off of the harmonics generated due to their larger ionisation potential than the conventional neutral gas media, if optimised properly. The experiments detailed in the thesis aim towards the use of LPP as a medium for the generation of bright coherent EUV/XUV table-top sources. A detailed spatio-temporal characterisation of LPP's generated from Al and Cr targets via non-invasive optical emission spectroscopy (OES) and time-resolved plume imaging are performed to investigate plasma features and optimise them. While ns L

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Norring, Frans, and Hampus Schöllin. "Påverkar generationstillhörigheten konsumentbeteendet online? : En studie om tre generationers agerande på eWOM." Thesis, Högskolan i Gävle, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30387.

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Syfte: Syftet med studien är att undersöka hur olika generationer agerar på eWOM-kommunikation via online recensioner. Metod: Studien använder en kvantitativ forskningsmetod med en enkätundersökning som underlag för framarbetat resultat. Enkätundersökningen baserades på 8 frågor och 148 svar samlades in från respondenter från tre olika generationer. Svaren analyserades med deskriptiv statistik och univariat analys. Resultat och slutsats: Studiens resultat visar hur generationstillhörigheterna Baby Boomers, Generation X och Generation Y agerar när de läser online recensioner. De tre generatione

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Liégeois, Marine, and Charline Rivera. "Sensory marketing on the natural cosmetics market : The impact on generation X and generation Y." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15902.

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The purpose is to outline and discuss how natural cosmetics companies succeed in creating desire for their products by implementing sensory marketing in their outlets in France and how the sensory marketing impacts differently on French women depending on their generation.Theory: The concept of branding and especially sensory branding introduces the strategy based on sensory marketing. A detailed description is given for each human sense about their characteristics, their importance in the buying process and their role to attract customers.Method: Our research consists in the elaboration and t

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Viotti, Anne-Lise. "Efficient generation and characterization of soft x-ray by laser-driven high-order harmonic generation." Thesis, KTH, Tillämpad fysik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-185796.

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Hutchins, LaDonna. "Generation X and Generation Y: An Exploration of Student Motivation to Learn and Technology Use." Digital Commons @ East Tennessee State University, 2021. https://dc.etsu.edu/etd/3890.

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Student motivation and technology use are important considerations for higher education institutions. With increasing proportions of institutional funding being tied to student success and retention outcomes, gaining an awareness of how students tend to be motivated as well as their comfort and skill level with technology is critical for supporting student success in the collegiate classroom. The purpose of this study was to examine motivations for learning and technology use by specific generations, Generation X and Generation Y, among participants in two learning settings, a four-year univer

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Wallström, Emilia, and Evelina Simonsson. "Attityd till ett varumärke via produktplacering : En jämförande studie mellan Generation X och Generation Y." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24275.

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Syfte: Syftet med denna studie är att jämföra hur Generation X och Y:s attityd till ett varumärke påverkas av produktplacering. Metod: I studien genomfördes en undersökning med hjälp av experimentell design och enkät med 169 respondenter. Varje respondent fick ta del av ett avsnitt från TV-serien Solsidan där det förekommer produktplacering. Därefter fick respondenterna svara på en enkät om de produktplaceringar som förekom i avsnittet. Resultat & slutsats: Resultaten visar att generationerna i de flesta fall har samma inställning till produktplacering generellt. Vår slutsats är att både G

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Magnusson, Emelie, and Vendela Vestergren. "Vad motiverar generation X och Y på arbetet? : En kvantitativ enkätstudie." Thesis, Högskolan i Jönköping, Högskolan för lärande och kommunikation, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43637.

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Syftet med studien var att undersöka om det finns skillnader mellan generation X och Y med avseende på arbetsmotivation. De individuella faktorer som studerades var generationstillhörighet, kön, utbildningsnivå och arbetsposition. Totalt medverkade 470 anställda (259 kvinnor och 221 män) mellan åldrarna 19-58 år (M = 36.95 år, SD = 12.19) som valdes ut genom ett bekvämlighets- och snöbollsurval. Mätinstrumentet som användes var en webbaserad enkät som konstruerades genom mjukvaruprogrammet esMaker. Enkäten baserades på The Work Extrinsic and Intrinsic Motivation Scale (WEIMS) av Tremblay et al

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Kunigonyte, Gintare, and Georgi Georgiev Kolev. "Web design for different generations—initial impact of web aesthetics : differences in emotional responses to web aesthetics between Generation X and Generation Z." Thesis, Jönköping University, Tekniska Högskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54032.

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As the digital age matures, we seek to understand the Generation X and Generation Z, precisely their visual perception and emotional responses to the different dimensions of online aesthetics - classical and expressive. The development of digital products and environments with a specific user experience in mind is beneficial for creating the most suitable outcome. Emotional responses to the different aesthetics can have an impact on consumers' behaviour as well as on their opinion and the image of the digital content presented. Previous research has proven that age has an impact on visual perc

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Richards, Amelia Celeste. "Generation X people's development of cyberspace culture a psychological perspective /." Thesis, Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-11092006-145204.

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Molise, Puseletso Bridget. "Consumer decision-making styles for Zambian generation X urban females." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97348.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: The purpose of the research was to investigate the decision-making styles of urban Zambian Generation X females shopping for apparel products. The research made use of a Consumer Styles Inventory (CSI) scale developed by Sproles and Kendall (1986) to measure the characteristics of various shopping styles. Out of 300 self-administered questionnaires distributed, 180 were used for data analysis. The Cronbach Alpha coefficients confirmed the reliability of the CSI scale on 7 out of 8 decision-making styles that could be associated

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Brown, Eleanor Rosalind. "Generation X and Y : a comparative analysis of entrepreneurial intent." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/23771.

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Entrepreneurs are seen to play a vital role in the growth of an economy, particularly in an emerging market such as South Africa. To date, there has been a limited amount of research concerning the drivers, influences and factors that predispose an individual towards entrepreneurial intent within the South African context. Equally so, there is little research on generational theory and how this relates to entrepreneurial activity as a whole. This study focuses on comparing the X and Y generational cohorts in terms of their propensity towards entrepreneurial intent within the context of South A

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Toney, Victor J. "Preaching to Generation-X in the United States Air Force." Online full text .pdf document, available to Fuller patrons only, 2003. http://www.tren.com.

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Bly, Elizabeth Ann. "Generation X and the Invention of a Third Feminist Wave." Cleveland, Ohio : Case Western Reserve University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=case1259803398.

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Thesis (Ph. D.)--Case Western Reserve University, 2010.<br>Title from PDF (viewed 2009-12-30). Department of History. Includes abstract. Includes bibliographical references and appendices. Available online via the OhioLINK ETD Center.

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Price, Sidjae T. "Understanding How Generation X and Millennial Entrepreneurs Manage Organizational Conflict." Diss., NSUWorks, 2018. https://nsuworks.nova.edu/shss_dcar_etd/122.

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As the United States prepares for a generational shift in leaders, there is a lack of literature adequately examining how Generation X and Millennial entrepreneurs manage organizational conflict about leadership and change management. The scope of this problem should concern individuals who are stakeholders in any organization. In preparation for the coming shift in generational leaders, the subject study explored the management of organizational conflict regarding leadership and change management for Generation X and Millennial entrepreneurs. Supported by a theoretical foundation built on the

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McDonald, Angus. "The competent God a theology of long-term pastoral discipleship of the post-war generation /." Theological Research Exchange Network (TREN), 1995. http://www.tren.com.

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Phanthong, Rinporn, and Warunee Settanaranon. "Differences of Consumers’ Perception and Attitude towards Marketing Communication through media: comparison generation X, Y, and Z inThailand." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12639.

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Date: June 1st, 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO705) Title: Differences of Consumers’ Perception and Attitude towardsMarketing Communication through media: comparison generation X, Y, and ZinThailand Problem: How each generation perceive and react to marketingcommunication differently: comparison Generation X, Y, and Z. Research question: What are the particular differences ofperception and attitude towards marketing communication through media among eachgroup of consumers: comparison Gen X, Y, and Z in Thailand? Purpose: To compare differences of pe

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Mann, Terry L. "Preparing a traditional church for ministry to a non-traditional generation : Memorial Park Church encounters generation X /." Theological Research Exchange Network (TREN), 1997. http://www.tren.com.

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Weiland, Craig J. "Advertising to Boomers, Gen Xers and Gen Ys." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4936.

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Thesis (M.A.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file as well as 10 media.jpg files. Title from title screen of research.pdf file (viewed on November 12, 2008) Includes bibliographical references.

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Mann, Terry L. "Preparing a traditional church for ministry to a non-traditional generation Memorial Park Church encounters Generation X /." Theological Research Exchange Network (TREN), 2005. http://www.tren.com.

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Chitwood, Charles S. "An evaluation of the Pentecostal Holiness' Sunday school curriculum aimed at Generation X." Theological Research Exchange Network (TREN), 1999. http://www.tren.com.

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