Academic literature on the topic 'Gender specific advertising'
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Journal articles on the topic "Gender specific advertising"
Arakelyan, Ruzanna, and Ani Petrosyan. "Gender Specific English Advertisements." Armenian Folia Anglistika 16, no. 1 (21) (April 15, 2020): 44–50. http://dx.doi.org/10.46991/afa/2020.16.1.044.
Full textKrupka, L. R., and A. M. Vener. "Gender Differences in Drug (Prescription, Non-Prescription, Alcohol and Tobacco) Advertising: Trends and Implications." Journal of Drug Issues 22, no. 2 (April 1992): 339–60. http://dx.doi.org/10.1177/002204269202200213.
Full textTsvetkova, Olga L. "REPRESENTATION OF GENDER IN ADVERTISING: STRATEGIES, STEREOTYPES, MEANS." Verhnevolzhski Philological Bulletin 23, no. 4 (2020): 34–43. http://dx.doi.org/10.20323/2499-9679-2020-4-23-34-43.
Full textProkhorova, Svetlana N. "Advertising insert as a special genre of advertising text." Socialʹnye i gumanitarnye znania 6, no. 4 (December 8, 2020): 388. http://dx.doi.org/10.18255/2412-6519-2020-4-388-397.
Full textBlöhdorn, Lars, Sabrina Meyn-Kruse, and Nadja Linke. "What a Man Wants, What a Man Needs: Markers of Masculinity in Print Advertising." Linguaculture 12, no. 1 (June 15, 2021): 129–49. http://dx.doi.org/10.47743/lincu-2021-1-0192.
Full textHidarto, Anderson, and Aryani Andrieza. "Gender Differences in Influencer Advertisements on Instagram: A Multimodal Perspective." Journal of Language and Literature 22, no. 1 (March 23, 2022): 220–37. http://dx.doi.org/10.24071/joll.v22i1.4095.
Full textMullany, Louise. "‘Become the man that women desire’: gender identities and dominant discourses in email advertising language." Language and Literature: International Journal of Stylistics 13, no. 4 (November 2004): 291–305. http://dx.doi.org/10.1177/0963947004046277.
Full textKazemi, Foroogh, and Talayeh Jafari. "Persuasion Language in Iranian Newspaper Ads." JOURNAL OF ADVANCES IN LINGUISTICS 6, no. 2 (February 24, 2016): 959–63. http://dx.doi.org/10.24297/jal.v6i2.2959.
Full textNg, Snady. "Cultural Appropriation, Design, and Gender in Calendar Posters in China (1912-1949)." Cubic Journal, no. 2 (September 2019): 68–75. http://dx.doi.org/10.31182/cubic.2019.2.018.
Full textMatušínská, Kateřina, and Michal Stoklasa. "ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS." E+M Ekonomie a Management 24, no. 4 (December 2021): 189–205. http://dx.doi.org/10.15240/tul/001/2021-4-012.
Full textDissertations / Theses on the topic "Gender specific advertising"
Huliyeva, D. O. "Verbal means of emotional and rational motivation in gender specific advertising." Thesis, ФОП Лисенко І. Б, 2012. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47972.
Full textEliasson, Caroline. "Language and gender as reflected in the advertisements of wedding magazines." Thesis, University of Kalmar, School of Human Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696.
Full textThe aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the majority of the advertisements were aimed at women.
All the advertisements were checked for certain linguistic features: adverbs, evaluative and non- evaluative adjectives, gender marked words and titles. Since the material comprised very few advertisements targeted at men, the focus is on advertisements for women and advertisements targeted at both men and women.
The results of the study show that the language in the magazines confirms that they are aimed at women. Therefore, this paper can come to the conclusion that wedding magazines are for women, both in terms of language, which this paper investigated, pictures and the products advertised.
Nordberg, Rickard. "Subliminal priming : Manipulation till att välja en specifik kulör på plastpåse." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24822.
Full textPrimed information is more accessible in memory and can thus easily be recognized. Prerequisites for priming include subliminal perception, goals, reliability, non alert and non habitually. The study aims to gain broader understanding regarding subliminal primings influence. The purpose of this thesis was to see whether the customers in a store could be manipulated, primed, to take a specific colour on plastic bags at checkout and if there are any gender differences in the effect of priming. Participants were 490 customers, of whom 333 men. Two different signs with different colours were placed at the checkout. It was noted if customers chose the primed colour of the plastic bag or not. The results showed a significant difference, the participants chose the same colour on the plastic bag as the sign. No gender differences were found. Research shows that priming effects can be opposed if people make themselves aware of potential unconscious influences.
Shih-Yi, Chang, and 張詩怡. "The Relationship Between Gender-Specific Advertising Language and Consumer Purchase Intension." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/51093458727245093839.
Full text中國文化大學
國際企業管理研究所
93
This research is about the relationship between gender-specific advertising language and consumer purchase intension. By the research before about this topic, we find out that it is necessary to make a further research. The data of research is filled in through questionnaire investigation way by 300 people in Taipei. First, the subjects distinguished the gender-neutral advertising language and gender-specific language. Second, we investigated the purchase intension to products which use gender-neutral advertising language or gender-specific language of the subjects. The finding includes: 1. Male consumers have higher purchase intension to the products which present male advertising language. 2. Female consumers have higher purchase intension to the products which present female advertising language. 3. Con-sumers have higher purchase intension to the products which present male advertising language. 4. By influencing of gender-identity, gender-specific advertising language will still effect consumer purchase intension.
Barbeisch, Victoria Elizabeth. "Study of information specific and relational processing through advertising messaging frameworks." Thesis, 2014. http://hdl.handle.net/2152/25284.
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Šebetková, Jana. "Specifika vizuálních znaků v reklamách na parfémy." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-329941.
Full textBooks on the topic "Gender specific advertising"
Dunagan, Colleen T. Commercials as Discursive Assemblages. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.003.0003.
Full textUfimtseva, Nataliya V., Iosif A. Sternin, and Elena Yu Myagkova. Russian psycholinguistics: results and prospects (1966–2021): a research monograph. Institute of Linguistics, Russian Academy of Sciences, 2021. http://dx.doi.org/10.30982/978-5-6045633-7-3.
Full textBook chapters on the topic "Gender specific advertising"
Diehl, Sandra, Ralf Terlutter, Kara Chan, and Barbara Mueller. "A Cross-Cultural and Gender-Specific Examination of Consumer Skepticism toward Advertising in General vs. Pharmaceutical Advertising – Empirical Evidence from the U.S., Germany and China (Hong Kong)." In Advances in Advertising Research (Vol. 1), 297–312. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6006-1_20.
Full textDal Canbazoğlu, Anıl. "Gender and Patriarchy in Turkish Advertising." In Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines, 138–57. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6605-3.ch008.
Full textSmith, Alan D., and Onyebuchi Felix Offodile. "Ethical Dilemmas Associated With Social Network Advertisements." In Advances in IT Standards and Standardization Research, 337–69. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7214-5.ch015.
Full textSmith, Alan D., and Onyebuchi Felix Offodile. "Ethical Dilemmas Associated With Social Network Advertisements." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 1833–65. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch089.
Full textOkazaki, Shintaro. "Gender Difference in the Motivations of Mobile Internet Usage." In Mobile Computing, 1975–83. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-054-7.ch160.
Full textDonovan, Brian. "The Alimony Panic." In American Gold Digger, 20–56. University of North Carolina Press, 2020. http://dx.doi.org/10.5149/northcarolina/9781469660288.003.0002.
Full textOzturk, R. Gulay. "FRIENDVERTISING." In Advances in Marketing, Customer Relationship Management, and E-Services, 190–215. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4864-7.ch013.
Full textШутяк, Лілія. "Художній репортаж в українських друкованих та онлайн-ЗМІ (особливості розвитку жанру)." In W kręgu prasy dawnej i współczesnej. Wybrane problemy (1), 226–40. Wydawnictwo Uniwersytetu Rzeszowskiego, 2021. http://dx.doi.org/10.15584/978-83-7996-915-9_13.
Full textConference papers on the topic "Gender specific advertising"
Kuzmina, Luiza, and Elena Remchukova. "RUSSIAN CLASSICAL LITERATURE TEXT AS A PRECEDENT PHENOMENON OF THE MODERN MEDIA SPACE." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b1/v3/18.
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