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Snyder, Jeremy, and Marco Zenone. "Vaccine related crowdfunding on a ‘Freedom Fundraising’ platform." PLOS ONE 18, no. 7 (July 12, 2023): e0288539. http://dx.doi.org/10.1371/journal.pone.0288539.
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Introduction Donation-based crowdfunding was heavily used during the COVID-19 pandemic. While most of these campaigns were uncontroversial, others spread misinformation or undermined public health. In response, mainstream crowdfunding platforms like GoFundMe restricted what campaigns they would host. This led some campaigns to shift to lesser-known and less restrictive crowdfunding platforms. While research on health-related misinformation on mainstream crowdfunding platforms is increasing, less is known about crowdfunding on less restrictive platforms like GiveSendGo. The aim of this study is to review vaccine-related crowdfunding campaigns on the GiveSendGo platform to better understand: 1) how vaccines are portrayed on GiveSendGo; and 2) how successful these campaigns have been at attracting financial support. Methods We searched the GiveSendGo crowdfunding platform for campaigns including “vaccine” or “vaccination”. This process yielded 907 unique results which were then scraped for their campaign text and fundraising data. The authors reviewed these campaigns for fundraisers whose aims related to vaccines for humans and assigned campaigns as being for 1) Accessing vaccines; 2) creating Spaces for the unvaccinated; 3) helping Unvaccinated Individuals); 4) Advocacy about vaccines; 5) supporting Anti-Mandate actions; and 6) responding to Vaccine Injuries. Findings We identified 765 crowdfunding campaigns that raised $6,814,817 and requested $838,578,249. Anti-Mandate campaigns were most common, followed by Unvaccinated Individuals, Vaccine Injuries, Advocacy, Access, and Spaces. Only Access campaigns took a positive or neutral view toward vaccines. Themes of freedom and religion cut across campaign types with campaigns critical of vaccines invoking bodily autonomy and religious freedom as justifying their fundraisers. Discussion Very few of these fundraisers met their goals. With the exception of Access campaigns, they frequently contained highly polarizing language advocating against public health mandates, misinformation about vaccine safety, and language from bioethics and reproductive choice advocates. Restrictions on vaccine-related campaigns on the GoFundMe platform likely drove campaign creation on GiveSendGo.
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Rajwa, Pawel, Philip Hopen, Jakub Wojnarowicz, Julia Kaletka, Iga Paszkiewicz, Olga Lach-Wojnarowicz, Hadi Mostafaei, et al. "Online Crowdfunding for Urologic Cancer Care." Cancers 14, no. 17 (August 25, 2022): 4104. http://dx.doi.org/10.3390/cancers14174104.
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Background: we aimed to characterize the financial needs expressed through online crowdfunding for urologic cancers. Methods: the data used in this study came from the online crowdfunding platform GoFundMe.com. Using an automated software method, we extracted data for campaigns related to urologic cancers. Subsequently, four independent investigators reviewed all extracted data on prostate, bladder, kidney and testicular cancer. We analyzed campaigns’ basic characteristics, goals, fundraising, type of treatment and factors associated with successful campaigns. Results: in total, we identified 2126 individual campaigns, which were related to direct treatment costs (34%), living expenses (17%) or both (48%). Median fundraising amounts were greatest for testicular cancer. Campaigns for both complementary and alternative medicine (CAM) (median $11,000) or CAM alone (median $8527) achieved higher fundraising totals compared with those for conventional treatments alone (median $5362) (p < 0.01). The number of social media shares was independently associated with campaign success and highest quartile of fundraising. Conclusions: using an automated web-based approach, we identified and characterized online crowdfunding for urologic cancer care. These findings indicated a diverse range of patient needs related to urologic care and factors related to campaigns’ success.
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Fadilla, Atria Nuraini, and Lisa Indriati. "Donation Fundraising Strategies Kitabisa.Com Through Crowdfunding." VCD 4, no. 2 (December 31, 2019): 62–68. http://dx.doi.org/10.37715/vcd.v4i2.1318.
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Kitabisa.com is an online crowdfunding platform in Indonesia. The success of its campaign cannot be separated from the role of fundraising strategies which are carried out through story-based publications. On that basis, this research was conducted by examining the storytelling techniques with visual approach on Kitabisa.com campaign. This research is a descriptive qualitative research with data collection method through observation and literature studies. After collecting data through purposive sample criteria, three types of campaigns were obtained, all of which fall into the category of Medical and Health Assistance. The three types of examined campaigns, then categorized and interpreted in matrix analysis. Through analytical studies, it was found that the audience's emotions effectively were built through persuasive narratives with psychodynamic strategies. The results of this study can be used as a reference in creating a similar fundraising campaign.
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Woronkowicz, Joanna. "The Effects of Capital Campaigns on Local Nonprofit Ecologies." Nonprofit and Voluntary Sector Quarterly 47, no. 3 (February 18, 2018): 645–56. http://dx.doi.org/10.1177/0899764018757026.
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When charities launch capital campaigns, they hope to attract large amounts of resources in a relatively short period of time; however, other charities in the area are likely to see such campaigns as disruptive to the natural distribution of resources to area nonprofits by disproportionately directing area donations to a single organization. This study seeks to understand the effects capital campaigns have on both the fundraising performance of other nonprofits and the makeup of a local nonprofit ecology. The analysis uses data from a randomly sampled set of nonprofit arts organizations that had capital campaigns for facilities projects between 1994 and 2007 and Internal Revenue Service Form 990 data on 501 (c) (3) nonprofit organizations in each county. The results illustrate that a capital campaign positively affects the fundraising performance of other charities in a local nonprofit ecology, but that campaigns decrease the size of a local nonprofit ecology.
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Nehls, Kimberly. "Leadership Transitions During Fundraising Campaigns." Innovative Higher Education 37, no. 2 (August 9, 2011): 89–103. http://dx.doi.org/10.1007/s10755-011-9193-9.
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Hou, Jian-Ren, Jie Zhang, and Kunpeng Zhang. "Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Online Charity Fundraising Campaigns? An Image Design Perspective." MIS Quarterly 47, no. 2 (June 1, 2023): 535–84. http://dx.doi.org/10.25300/misq/2022/17164.
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Charity fundraising is becoming increasingly reliant on online platforms such as crowdfunding platforms. However, overwhelmingly, crowdfunding campaigns are not meeting their goals. Therefore, it is imperative to examine how the success of charity fundraising campaigns can be improved. In this paper, we focus on the design of project images on a crowdfunding website, which portray the themes and content of the projects. Employing the stimulus-organism-response (S-O-R) model, we investigate the relationships between image attributes (S) and image emotions (O), and between image emotions (O) and campaign outcomes (R). We developed and trained a deep neural network model to identify the emotions conveyed in the images, and then implemented it to analyze project images from a popular crowdfunding platform. We applied the obtained image emotions together with the objective image attributes and the project outcome metrics to explore from a design perspective, what image attributes evoke image emotions, and how image emotions are related to the success of charity fundraising projects. Our results confirm these relationships and further suggest that the roles of image emotions on the success of crowdfunding campaigns vary with project characteristics such as the project budget and category. In addition, the image emotions of competing projects on the crowdfunding platform were found to reduce the project’s performance. In an extended study, we conducted an online randomized controlled experiment by manipulating image attributes to reexamine the causal relationships and verify the mediating roles of positive and negative empathies between image emotions and campaign outcomes. This research contributes to the charity fundraising literature from a novel perspective of emotions in project images. It presents new and unique findings regarding the mediation roles of positive and negative empathies and the limitations of the emotion of sadness in certain types of charity fundraising. In addition, our findings provide useful insights for practitioners seeking to design successful online charity campaigns.
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Morvinski, Coby, Matthew J. Lupoli, and On Amir. "Social information decreases giving in late-stage fundraising campaigns." PLOS ONE 17, no. 12 (December 1, 2022): e0278391. http://dx.doi.org/10.1371/journal.pone.0278391.
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Online fundraisers often showcase information about the number of donations received and the proximity to the campaign goal. This practice follows research on descriptive norms and goal-directed motivation, which predicts higher contributions as the number of donors increases and as the campaign goal is approached. However, across three studies, we demonstrate that when the campaign is close to completion, individuals give more when they see that there are few (vs. many) donors to the campaign. We observe this result across real campaigns on a fundraising website and obtain causal evidence for this effect in two laboratory experiments. We find that this effect is driven in part by an increase in the perceived progress that one’s donation makes towards reaching the campaign goal. This work identifies a counterintuitive consequence of norm-based marketing appeals and has important implications for fundraisers.
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Ren, Jie, Viju Raghupathi, and Wullianallur Raghupathi. "Understanding the Dimensions of Medical Crowdfunding: A Visual Analytics Approach." Journal of Medical Internet Research 22, no. 7 (July 3, 2020): e18813. http://dx.doi.org/10.2196/18813.
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Background Medical crowdfunding has emerged as a growing field for fundraising opportunities. Some environmental trends have driven the emergence of campaigns to raise funds for medical care. These trends include lack of medical insurance, economic backlash following the 2008 financial collapse, and shortcomings of health care regulations. Objective Research regarding crowdfunding campaign use, reasons, and effects on the provision of medical care and individual relationships in health systems is limited. This study aimed to explore the nature and dimensions of the phenomenon of medical crowdfunding using a visual analytics approach and data crawled from the GoFundMe crowdfunding platform in 2019. We aimed to explore and identify the factors that contribute to a successful campaign. Methods This data-driven study used a visual analytics approach. It focused on descriptive analytics to obtain a panoramic insight into medical projects funded through the GoFundMe crowdfunding platform. Results This study highlighted the relevance of positioning the campaign for fundraising. In terms of motivating donors, it appears that people are typically more generous in contributing to campaigns for children rather than those for adults. The results emphasized the differing dynamics that a picture posted in the campaign brings to the potential for medical crowdfunding. In terms of donor’s motivation, the results show that a picture depicting the pediatric patient by himself or herself is the most effective. In addition, a picture depicting the current medical condition of the patient as severe is more effective than one depicting relative normalcy in the condition. This study also drew attention to the optimum length of the title. Finally, an interesting trend in the trajectory of donations is that the average amount of a donation decreases with an increase in the number of donors. This indicates that the first donors tend to be the most generous. Conclusions This study examines the relationship between social media, the characteristics of a campaign, and the potential for fundraising. Its analysis of medical crowdfunding campaigns across the states offers a window into the status of the country’s health care affordability. This study shows the nurturing role that social media can play in the domain of medical crowdfunding. In addition, it discusses the drivers of a successful fundraising campaign with respect to the GoFundMe platform.
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KOUAM TATCHEMO, Élisée Emmanuel, Clodiane Léa NONGNI, Boris Noé MANHOULI DANMOU, and Leslie WOUKENG. "KEY SUCCESS FACTORS FOR CROWDFUNDING OPERATIONS OF ENTREPRENEURIAL PROJECT HOLDERS." Journal of Entrepreneurship and Project Management 7, no. 1 (June 28, 2022): 1–18. http://dx.doi.org/10.47941/jepm.903.
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Mainly motivated by the need to improve the success rate of fundraising campaigns on crowdfunding platforms, this article aims to identify the key success factors of crowdfunding operations initiated by Cameroonian entrepreneurs. Within this framework, an empirical study was carried out on 50 project leaders operating in various sectors of activity and having conducted funding campaigns between 2017 and 2020. This sample, selected using the reasoned choice method combined with the snowball technique, was analysed using appropriate statistical tests. In this context, the first step was to test the relationship of dependence or independence between the success of a campaign and its socio-demographic characteristics through a descriptive analysis. Based on this step, the variables deemed significant were included in a proven model via binary logistic regression, which made it possible to highlight characteristics specific to projects and entrepreneurs whose fundraising campaigns were successful. Following this approach, the results obtained show that the level of education, the length of professional experience, the size of the share capital and the contribution of professional investors are positively and significantly associated with the success of a crowdfunding operation in Cameroon. These results reinforce the theory in the sense that they teach us that certain indicators related to the project holders as well as the project itself can constitute positive signals for the target audience. Therefore, these entrepreneurs need to optimise on these characteristics in order to maximise the probability of success of their fundraising campaigns.
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Kowal, Michael. "The Value of a Like: Facebook, Viral Posts, and Campaign Finance in US Congressional Elections." Media and Communication 11, no. 3 (August 3, 2023): 153–63. http://dx.doi.org/10.17645/mac.v11i3.6661.
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Social media has become a dominant force in American political life, from Twitter and Facebook to newer rivals like Instagram and TikTok. As American elections have also grown increasingly expensive, campaigns have sought to capitalize on social media success through campaign donations. The most successful social media posts can garner thousands of likes and millions of views focusing attention on the candidate and presenting a fundraising opportunity. In this study, I examine the impact of viral posts (those receiving more than 5,000 likes or those in the top 1% of likes) on the number and amount of campaign donations a candidate receives on the date of the post. Combining social media data from Facebook and campaign finance donations during the 2018 and 2020 House of Representatives elections, I find that viral posts can dramatically increase a candidate’s fundraising on those dates. This finding suggests that candidates can increase their fundraising through increased social media success.
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Dehdashti, Yashar, Aidin Namin, Brian T. Ratchford, and Lawrence B. Chonko. "The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media." Journal of Interactive Marketing 57, no. 1 (February 2022): 1–17. http://dx.doi.org/10.1177/10949968221074726.
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Crowdfunding is an online method of fundraising from a large audience. Digital Word of Mouth (DWOM) via social media has become a popular promotion platform for crowdfunding campaigns due to its negligible nominal cost. While one may expect that promoting these campaigns on social media may steadily increase donations, the exact dynamics of such promotions have not been studied for donation-based crowdfunding. We collect panel data on several unique donation campaigns from a major donation-based crowdfunding website (gofundme.com) and analyze them employing a variety of econometric techniques. We specifically provide empirical evidence that promoting crowdfunded charitable campaigns using social media follows three phases throughout a campaign's lifecycle. Our results indicate that the general pattern of behavior is the same for charitable campaigns as it is for reward-based campaigns. This suggests that the psychological motives outlined in the literature are important for both types of campaigns. Because the economic motives are not present, this finding would not be clearly anticipated. We show that the contributing role of social media in a campaign's success varies over time and that it is most helpful in the first ten days of initiating a campaign. We also provide preliminary evidence that promoting charitable campaigns on social media can lead to slacktivism, an unexpected consequence of using social media as a promotion tool resulting in less donations and more social media flurry. We also find that if a campaign does not reach at least 70 percent of its goal after twenty days since launch, it is not likely to be successful. Fundraisers and charitable marketers can use our findings in gauging the effectiveness of raising awareness about their campaigns in the online world. They could also streamline the timing of social media promotions to enhance their impact on collecting donations for charitable causes.
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Yu, Shaojun, Jingxuan Zhao, Jing Zhang, Robin Yabroff, and Zhiyuan Zheng. "Crowdfunding campaigns and cancer survivorship: A comprehensive overview of GoFundMe in the US in the last decade." JCO Oncology Practice 19, no. 11_suppl (November 2023): 541. http://dx.doi.org/10.1200/op.2023.19.11_suppl.541.
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541 Background: Cancer is a life-threatening disease and often associated high out-of-pocket (OOP) costs. Cancer patients may forgo or delay medical care because of costs and struggle to afford other basic needs in the US. Crowdfunding can help people cover OOP costs and daily living expenses, such as food, housing, and transportation. GoFundMe is one of the most utilized crowdfunding platforms for personal medical reasons in the last decade. However, little is known about the money raised on GoFundMe and the relative portion of cancer-related campaigns. Methods: The 2012-2022 crowdfunding campaigns were collected from the GoFundMe website using a distributed web scraper. The downloaded data was parsed to extract campaign details such as category, organizer information, fundraiser story, fundraising goal, amount of money raised, and donation records. Preprocessing steps were applied to remove duplicate records or invalid entries. Offline donations were excluded from analyses due to the inability to verify transactions. Additionally, campaigns with over 1000 donations were removed from analyses because GoFundMe website only provides a maximum of 1000 donations per campaign, which accounts for a small proportion (<0.01%) of total number of campaigns. Results: About 2.3 million crowdfunding campaigns were retrieved, of which 490,008 (21.3%) fund-raising events were due to personal medical reasons. In sum, there were 33 million donation records and 3.4 billion dollars were raised for personal medical reasons, and the average amount was $6,893 per campaign. The annual amount of money raised increased over time, from about $655k in 2012 to $68.4 million in 2022. About 15.6% campaigns reached their fundraising goals. California, Texas, and New York – three of the most populous states - were the top three states in terms of the total amount of money raised. Cancer-related fundraising events accounted for 41.1% of all medical campaigns (n=201,474) with a total amount of $1.6 billion raised, and the average amount of money raised was $7,994 (Table). All monetary values were nominal dollars without inflation adjustment. Conclusions: A growing number of individuals resort to GoFundMe for personal medical reasons, and cancer-related campaigns are the most common, underscoring the financial vulnerability of patients with cancer and their families in the US. The annual amount of money raised increased substantially in the last decade. However, only a small percentage of campaigns reach their financial goals. Future research analyzing fundraiser stories to understand the contents and severity of financial hardship caused by cancer in this population are warranted.[Table: see text]
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Zulkifli Zulkifli. "Strategies For Enhancing Zakat Fundraising Through The Utilization Of Social Media And Digital Campaigns." INTERNATIONAL CONFERENCE ON DIGITAL ADVANCE TOURISM, MANAGEMENT AND TECHNOLOGY 1, no. 2 (December 31, 2023): 34–44. http://dx.doi.org/10.56910/ictmt.v1i2.119.
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This study investigates strategies to enhance zakat fundraising through the utilization of social media and digital campaigns. An integrated approach is employed, focusing on data-driven personalization, engagement through interactivity, utilization of analytical tools, simplicity of messages, captivating narratives, responsiveness to changing trends, and integrated message dissemination. The introduction provides background on the context of zakat fundraising and the crucial role of zakat in social welfare. The problem statement highlights challenges in fundraising and the significance of effective strategies. The research objectives involve analyzing social media as a zakat fundraising tool and evaluating the effectiveness of digital campaigns. The research methodology includes a literature review and case studies. The research findings indicate that the integrated approach has a positive impact, with personalization and interactivity being key factors. Emphasis is placed on the necessity of responsiveness to trends and integrated message dissemination to enhance awareness and community participation in zakat fundraising.
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Wang, Peng, Jinyi Li, Yinjie Ma, and Zhiqiang Jiang. "Quantifying the Endogeneity in Online Donations." Entropy 23, no. 12 (December 11, 2021): 1667. http://dx.doi.org/10.3390/e23121667.
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Charitable crowdfunding provides a new channel for people and families suffering from unforeseen events, such as accidents, severe illness, and so on, to seek help from the public. Thus, finding the key determinants which drive the fundraising process of crowdfunding campaigns is of great importance, especially for those suffering. With a unique data set containing 210,907 crowdfunding projects covering a period from October 2015 to June 2020, from a famous charitable crowdfunding platform, specifically Qingsong Chou, we will reveal how many online donations are due to endogeneity, referring to the positive feedback process of attracting more people to donate through broadcasting campaigns in social networks by donors. For this aim, we calibrate three different Hawkes processes to the event data of online donations for each crowdfunding campaign on each day, which allows us to estimate the branching ratio, a measure of endogeneity. It is found that the online fundraising process works in a sub-critical state and nearly 70–90% of the online donations are endogenous. Furthermore, even though the fundraising amount, number of donations, and number of donors decrease rapidly after the crowdfunding project is created, the measure of endogeneity remains stable during the entire lifetime of crowdfunding projects. Our results not only deepen our understanding of online fundraising dynamics but also provide a quantitative framework to disentangle the endogenous and exogenous dynamics in complex systems.
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Peng, Nianjiao, Xinlei Zhou, Ben Niu, and Yuanyue Feng. "Predicting Fundraising Performance in Medical Crowdfunding Campaigns Using Machine Learning." Electronics 10, no. 2 (January 11, 2021): 143. http://dx.doi.org/10.3390/electronics10020143.
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The coronavirus disease (COVID-19) pandemic has flooded public health organizations around the world, highlighting the significance and responsibility of medical crowdfunding in filling a series of gaps and shortcomings in the publicly funded health system and providing a new fundraising solution for people that addresses health-related needs. However, the fact remains that medical fundraising from crowdfunding sources is relatively low and only a few studies have been conducted regarding this issue. Therefore, the performance predictions and multi-model comparisons of medical crowdfunding have important guiding significance to improve the fundraising rate and promote the sustainable development of medical crowdfunding. Based on the data of 11,771 medical crowdfunding campaigns from a leading donation-based platform called Weibo Philanthropy, machine-learning algorithms were applied. The results demonstrate the potential of ensemble-based machine-learning algorithms in the prediction of medical crowdfunding project fundraising amounts and leave some insights that can be taken into consideration by new researchers and help to produce new management practices.
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Peng, Nianjiao, Xinlei Zhou, Ben Niu, and Yuanyue Feng. "Predicting Fundraising Performance in Medical Crowdfunding Campaigns Using Machine Learning." Electronics 10, no. 2 (January 11, 2021): 143. http://dx.doi.org/10.3390/electronics10020143.
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The coronavirus disease (COVID-19) pandemic has flooded public health organizations around the world, highlighting the significance and responsibility of medical crowdfunding in filling a series of gaps and shortcomings in the publicly funded health system and providing a new fundraising solution for people that addresses health-related needs. However, the fact remains that medical fundraising from crowdfunding sources is relatively low and only a few studies have been conducted regarding this issue. Therefore, the performance predictions and multi-model comparisons of medical crowdfunding have important guiding significance to improve the fundraising rate and promote the sustainable development of medical crowdfunding. Based on the data of 11,771 medical crowdfunding campaigns from a leading donation-based platform called Weibo Philanthropy, machine-learning algorithms were applied. The results demonstrate the potential of ensemble-based machine-learning algorithms in the prediction of medical crowdfunding project fundraising amounts and leave some insights that can be taken into consideration by new researchers and help to produce new management practices.
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Keating, Elizabeth K., Linda M. Parsons, and Andrea Alston Roberts. "Misreporting Fundraising: How Do Nonprofit Organizations Account for Telemarketing Campaigns?" Accounting Review 83, no. 2 (March 1, 2008): 417–46. http://dx.doi.org/10.2308/accr.2008.83.2.417.
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The purpose of this study is to examine the frequency, determinants, and implications of misreported fundraising activities. We compare state telemarketing campaign reports with the associated information from nonprofits' annual Form 990 filings to directly test nonprofits' revenue and expense recognition policies. Using a conservative approach that understates the extent to which nonprofit organizations violate the reporting rules, our study indicates that 74 percent of the regulatory filings from nonprofit organizations fail to properly report telemarketing expenses. Smaller nonprofits, less monitored firms, and those with less accounting sophistication are more likely to inappropriately report telemarketing costs as a component of net revenues rather than as expenses. Nonprofits that use external accounting services are more likely to properly classify the cost of their telemarketing campaigns as professional fundraising fees.
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Di Lauro, Stefano, Aizhan Tursunbayeva, and Gilda Antonelli. "How Nonprofit Organizations Use Social Media for Fundraising: A Systematic Literature Review." International Journal of Business and Management 14, no. 7 (May 31, 2019): 1. http://dx.doi.org/10.5539/ijbm.v14n7p1.
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Social media (SM) are widely used by nonprofit organizations (NPOs). However, little is known about how they are used for fundraising, especially regarding their benefits/disbenefits, and the optimum strategies for maximizing value from such campaigns. The study presented here aimed to address this gap by collecting, analyzing and synthesizing the results of the corpus of published academic research on this topic.
Of 194 potentially relevant search results generated from seven international online databases, only 71 (62 studies) fully met the inclusion criteria. Most of these qualifying studies were published in social science journals in the past three years and derived from high-income countries. Our findings indicate that the benefits NPOs can obtain from using SM for fundraising include increased transparency and accountability, operational, involvement and engagement, and improved organizational image (although in respect of the two latter, outcomes can be mixed). The strategies for NPOs' SM use for fundraising focused either on generic management of social media for NPO’s fundraising or on management of some specific SM fundraising campaigns.
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Warner, Echo L., Austin R. Waters, Caleb Easterly, and Cindy Turner. "Abstract LB140: Inequity in cancer crowdfunding among LGTBQ+ cancer survivors." Cancer Research 83, no. 8_Supplement (April 14, 2023): LB140. http://dx.doi.org/10.1158/1538-7445.am2023-lb140.
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Abstract Background: Lesbian, gay, bisexual, transgender, queer, and other sexual and gender minority (LGBTQ+) individuals are twice as likely to live in poverty and carry a greater cancer burden than non-LGBTQ+ individuals. Crowdfunding, a type of online fundraising, is increasingly used for cancer-related financial support, but the extent to which LGBTQ+ inequities exist in crowdfunding success has not previously been studied. Methods: In December 2022, we extracted 494,242 publicly available crowdfunding campaigns from GoFundMe using web-scraping. We then applied two textual dictionaries to categorize the sample for analysis. The first dictionary identified health campaigns that were in English and contained cancer terms (n=196,038). The second dictionary used a list of terms from prior research that were supplemented by an LGBTQ+ study advisory board to stratify the cancer campaigns by LGBTQ+ identity (yes vs. no) of the campaign creator and/or beneficiary. Outliers in the fifth and ninety-fifth percentile for fundraising goal amount were dropped resulting in a final sample of N=179,793 campaigns for analysis. Summary statistics and regression models were calculated using Stata 17 to describe differences in funding goals, amount raised, and number of donors by LGBTQ+ identity, adjusting for year of the campaign and geographic location. Results: In total, the average campaign goal was $15,891 (Standard Deviation (SD): $13,816), average amount raised was $6,281 (SD: $5,409), and average number of donors was 61 (SD: 47). There were n=1,280 LGBTQ+ cancer campaigns (0.65%). In multivariable models, LGBTQ+ cancer campaigns had goals that were on average $2,009 lower than non-LGBTQ+ cancer campaigns (95% Confidence Interval (CI): -$2,798 - -$1,220, p<0.001), when controlling for year of campaign and geographic location. Similarly, LGBTQ+ cancer campaigns raised $500 less than non-LGBTQ+ cancer campaigns (95% CI -$821 - -$178; p=0.002) when controlling for year of campaign and geographic location. LGBTQ+ campaigns had on average 2.81 more donors than non-LGBTQ+ campaigns (95% CI: 0.05 - 5.56, p=0.046), adjusting for year of campaign and geographic location. Conclusions: When controlling for year of campaign and geographic location we observed significant disparities in goal amount and funds raised between LGBTQ+ and non-LGBTQ+ cancer campaigns. However, LGBTQ+ campaigns on average had more donors. Our findings suggest that while there may be stronger community among LGBTQ+ populations (i.e., higher number of donors), LGBTQ+ cancer survivors may face substantial financial burden inequities. LGBTQ+ specific supportive services and interventions may help improve economic equity among cancer patients. Citation Format: Echo L. Warner, Austin R. Waters, Caleb Easterly, Cindy Turner. Inequity in cancer crowdfunding among LGTBQ+ cancer survivors [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2023; Part 2 (Clinical Trials and Late-Breaking Research); 2023 Apr 14-19; Orlando, FL. Philadelphia (PA): AACR; Cancer Res 2023;83(8_Suppl):Abstract nr LB140.
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Ferrari, Manuela, Sahar Fazeli, Claudia Mitchell, Jai Shah, and Srividya N. Iyer. "Exploring Empathy and Compassion Using Digital Narratives (the Learning to Care Project): Protocol for a Multiphase Mixed Methods Study." JMIR Research Protocols 11, no. 1 (January 13, 2022): e33525. http://dx.doi.org/10.2196/33525.
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Background Digital stories—first-person, self-made, 2- to 3-minute videos—generate awareness, impart knowledge, and promote understanding on topics such as mental illness. Digital stories are a narrative-based art form often created by individuals without formal training in filmmaking to relate personal experiences. Somewhat like digital narratives, video testimonies created within the social marketing or fundraising campaigns of government agencies and private or public corporations aim to reduce the stigma of mental illness while supporting research and services. In video testimonies, personal stories are captured on camera by professional filmmakers. Sharing critical life events greatly benefits tellers and listeners alike, supporting catharsis, healing, connectiveness, and citizenship. Objective This study explores digital stories and video testimonies featuring mental illness and recovery in their ability to elicit empathy and compassion while reducing stigma among viewers. Methods Using mixed methods, phase 1 will involve a search of Canadian social marketing activities and fundraising campaigns concerning mental illness and recovery. Phase 2 will involve the organization of digital storytelling workshops in which participants will create digital stories about their own experiences of mental illness and recovery. In phase 3, a pilot randomized controlled trial will be undertaken to compare marketing and fundraising campaigns with digital stories for their impact on viewers, whereas phase 4 will focus on knowledge dissemination. Results Ethics approval for this study was received in March 2021. Data on the feasibility of the study design and the results of the controlled trial will be generated. This study will produce new knowledge on effective ways of promoting mental health awareness and decreasing stigma, with practical importance for future social marketing and fundraising campaigns. The anticipated time for completion within the 2-year study period includes 9 months for phase 1 (knowledge synthesis activities identifying social marketing and fundraising campaigns) and phase 2 (storytelling workshops), 11 months for phase 3 (feasibility assessment and data collection: randomized controlled trial), and 2 months for phase 4 (knowledge dissemination). Conclusions The knowledge generated will have practical implications for the public and for future social marketing and fundraising campaigns promoted by government agencies as well as nonprofit and for-profit organizations by enhancing our understanding of how individuals and societies respond to stories of mental distress and what prompts citizens to help others. Trial Registration ClinicalTrials.gov NCT04881084; https://clinicaltrials.gov/ct2/show/NCT04881084 International Registered Report Identifier (IRRID) PRR1-10.2196/33525
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Hambrick, Marion E., Tara Q. Mahoney, and Rich Calabrese. "Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations." Case Studies in Sport Management 1, no. 1 (January 2012): 1–6. http://dx.doi.org/10.1123/cssm.1.1.1.
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Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf tournament organizer TampaTourneys, LLC created an administrative Facebook page to keep its Facebook users informed about events. The organization also used the page to promote a cause related marketing campaign benefitting a charitable fundraiser. Partnering with Blackhawk Computers, TampaTourneys initiated a week-long campaign, which encouraged the tournament organizer’s Facebook fans to tell their respective Facebook friends about the fundraiser and become fans of the TampaTourneys Facebook page. In turn, the organization made a monetary donation on behalf of its current and new fans. Based on the campaign’s success, TampaTourneys decided to initiate a second and longer fundraising effort. The case asks students to analyze data collected from the first fundraising campaign and develop a new campaign for the tournament organizer.
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Kubo, Takahiro, Diogo Veríssimo, Shinya Uryu, Taro Mieno, and Douglas MacMillan. "What determines the success and failure of environmental crowdfunding?" Ambio 50, no. 9 (March 23, 2021): 1659–69. http://dx.doi.org/10.1007/s13280-021-01522-0.
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AbstractOnline crowdfunding can help address the perennial financial shortfalls in environmental conservation and management. Although many online crowdfunding campaigns fail to collect any funds due to not achieving their targets, little is known about what drives success. To address this knowledge gap, we applied a mixed-methods approach to data from 473 successful and failed campaigns hosted on the online crowdfunding platform Readyfor. We found that fundraising performance varied by topic, with campaigns on pet animal management outperforming those focussed on landscape management and sustainable use. We also found that marketing strategies associated with online findability and increased reach through social networks, increased fundraising success. However, the existence of other environmental campaigns running simultaneously, reduced the chance of success, which implies that the selecting popular topics does not always increase the likelihood of success due to increased competition. Wider applications of marketing could enhance the ability of environmental crowdfunding campaigns to raise funds.
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KLEMANSKI, JOHN S., DAVID A. DULIO, and HARIS COGO. "Does Money Always Matter? Campaign Spending in Michigan State Ballot Proposal Elections." Michigan Academician 45, no. 2 (January 1, 2018): 278–300. http://dx.doi.org/10.7245/0026-2005-45.2.278.
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ABSTRACT This article explores the role of money in Michigan statewide ballot proposals from 1978 to 2015. Of particular concern is how spending patterns in ballot proposal campaigns compare to candidate-centered campaigns. Ballot proposal campaigns do not experience many of the influences that are associated with candidate campaigns. For example, there is no incumbency advantage in fundraising, or name recognition to help voters decide, and little or no political party involvement such as a party label on the ballot or party mobilization of voters. In the period investigated, we found that: ballot proposal campaign spending has skyrocketed; spending is greater with controversial ballot proposals; more money in Michigan ballot proposal campaigns was spent by those supporting a proposal than opposing a proposal beginning in the 2000s while the opposite was true before; and, although it does not guarantee a victory, money can have a meaningful effect when spent strategically.
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Kimball, Bruce A. "The First Campaign and the Paradoxical Transformation of Fundraising in American Higher Education, 1915–1925." Teachers College Record: The Voice of Scholarship in Education 116, no. 7 (July 2014): 1–44. http://dx.doi.org/10.1177/016146811411600707.
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Background Comprehensive, multi-year mass fundraising campaigns in American higher education began with the Harvard Endowment Fund (HEF) drive, which extended from 1915 to 1925. Notwithstanding this prominence, the archival records of the campaign have never been studied closely, and in the absence of archival research, scholars have misunderstood the HEF campaign. According to the received and presentist view, the university president initiated the HEF campaign, which professional consultants then directed to a swift and successful conclusion, drawing on their expertise. Focus of study The fundamental purpose was to learn from the archives what actually happened in this pathbreaking campaign. The research soon revealed that the unpaid organizers had to negotiate virtually all aspects of this novel venture among competing and conflicting groups of alumni, units of the university, and university administrators, including the president. The purpose then became to understand the divergent values and interests of the participants and how those perspectives contributed to the new goals, strategies, tactics, and practices introduced by the campaign. Setting The research was conducted primarily in the Harvard University Archives and the Special Collections of Harvard Business School library. Research Design The archival records comprise some fifty three boxes containing about forty thousand unindexed sheets of letters, memos, drafts, minutes, accounts, pamphlets, and other materials reposited in the Harvard University Archives. A chronological and topical examination of these materials over the past five years provides the research for this essay, which also draws upon a review of related collections in the Harvard University Archives and the Special Collections of Harvard Business School library. Conclusions The research led to several surprising conclusions: that the landmark campaign failed to meet its goal, that professional consultants did not organize or run the campaign but emerged from it, that now long-standing features of university fundraising resulted less from deliberate planning than from contentious negotiations among conflicting groups, that the campaign prompted the university administration to centralize and control alumni affairs and development efforts for the first time, and, above all, that a central ideological tension arose between mass fundraising and the traditional approach of discretely soliciting wealthy donors. The unintended and unofficial outcome was to establish today's ubiquitous episodic pattern of continuous fundraising, in which mass comprehensive campaigns alternate with discrete solicitations of wealthy donors, whose dominant roles have never changed.
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Rey-García, Marta, Luis Ignacio Álvarez-González, and Ricard Valls-Riera. "The Evolution of National Fundraising Campaigns in Spain." Nonprofit and Voluntary Sector Quarterly 42, no. 2 (November 27, 2012): 302–23. http://dx.doi.org/10.1177/0899764012465492.
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Graf, Joseph. "Donors and fundraising in the 2004 presidential campaigns." National Civic Review 95, no. 3 (2006): 35–41. http://dx.doi.org/10.1002/ncr.147.
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Nasution, Juliana, Nurhayati Nurhayati, and Marliyah Marliyah. "Campaigning Zakat on Social Media: The Role of Message Strategies in the Decision to Pay Zakat." Jurnal ASPIKOM 8, no. 1 (January 31, 2023): 53. http://dx.doi.org/10.24329/aspikom.v8i1.1258.
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Zakat campaigns in Indonesia have utilized social media as a platform to address various zakat management problems. This research examines the message strategies used by zakat institutions in their campaigns on social media. Messages are an important component in the success of a campaign to influence the voluntary behavior of campaign targets. The message strategy theory applied in this study refers to Tafesse and Wien, including informational, transformational, and interactional messages. This research uses a quantitative approach, employing muzakki zakat in Dompet Dhuafa Waspada, North Sumatra, as the respondents. Data analysis technique used the SEM-PLS approach with SmartPLS 4.0 software. The research results show that the informational and transformational variables had a significant effect on the decision to pay zakat. Meanwhile, the interactional variables had no significant effect on the decision to pay zakat. Therefore, the role of message strategy in zakat campaigns on social media is important to increase zakat fundraising.
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Lynn-Sze, Joyce Cheah, and Nurul Nazielah Bt Fathi. "The Roles of Social Media Influencers on Online Fundraising in Indonesia." Journal of Indonesian Economy and Business 38, no. 2 (May 2, 2023): 105–18. http://dx.doi.org/10.22146/jieb.v38i2.6010.
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Introduction/Main Objectives: Using celebrities for online fundraising has become increasingly popular, especially duringthe recent COVID-19 pandemic. It has encouraged social media influencers (SMIs) around the world to help raise money through their own Instagram accounts. Thus, this study aims to understand the roles of SMIs in fundraising activities, to identify the influencers’ attributes which affect their followers’ willingness to donate, and to explore the motivation of the followers to donate. The SMI who became the subject of this study is Rachel Vennya, an Instagram celebrity who is also an entrepreneur. Background Problems: The growing role of SMIs in online fundraising has indirectly made them idols. However, there is a need to investigate what drives social media users’ willingness to support and donate to online fundraising hosted by SMIs. Novelty: This study enriches the literature about SMIs and the motivation to donate in different contexts, such as online fundraising through Instagram, especially amid the COVID-19 pandemic in Indonesia. Research Methods: Using a qualitative method, semi-structured interviews with 10 informants, who were aged between 25 and 35 years old were conducted. The informants were selected from among Rachel Vennya’s Instagram followers and participated in her COVID-19 fundraising campaign. Finding/Results: In accordance with the objectives, there are three roles for the SMIs, which are expanding their followers, raising awareness and inspiring people to donate. The findings also identified three characteristics that affect the willingness of people to donate, namely attractiveness, trustworthiness and ability, while the influencer’s influence and making it easy to donate are the motivations for the followers’ intentions to donate. Conclusion: The findings could contribute to the knowledge of SMIs and online fundraising. They could also help the governments’ efforts to get non-profit organizations to focus attention on proactive strategies aimed at boosting their online fundraising campaigns in the future.
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Bhati, Abhishek, and Diarmuid McDonnell. "Success in an Online Giving Day: The Role of Social Media in Fundraising." Nonprofit and Voluntary Sector Quarterly 49, no. 1 (August 13, 2019): 74–92. http://dx.doi.org/10.1177/0899764019868849.
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Social media platforms offer nonprofits considerable potential for crafting, supporting, and executing successful fundraising campaigns. How impactful are attempts by these organizations to utilize social media to support fundraising activities associated with online Giving Days? We address this question by testing a number of hypotheses of the effectiveness of using Facebook for fundraising purposes by all 704 nonprofits participating in Omaha Gives 2015. Using linked administrative and social media data, we find that fundraising success—as measured by the number of donors and value of donations—is positively associated with a nonprofit’s Facebook network size (number of likes), activity (number of posts), and audience engagement (number of shares), as well as net effects of organizational factors including budget size, age, and program service area. These results provide important new empirical insights into the relationship between social media utilization and fundraising success of nonprofits.
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Horvát, Emőke-Ágnes, Johannes Wachs, Rong Wang, and Anikó Hannák. "The Role of Novelty in Securing Investors for Equity Crowdfunding Campaigns." Proceedings of the AAAI Conference on Human Computation and Crowdsourcing 6 (June 15, 2018): 50–59. http://dx.doi.org/10.1609/hcomp.v6i1.13336.
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In recent years crowdfunding has diversified and grown beyond most experts' projections. Originally aiming to serve venture ideas and entrepreneurs outside the focus of traditional capital markets, the crowdfunding marketplace has developed a complicated relationship with novel ideas. Yet, there is little to no research on the relationship between project novelty and success in crowdfunding. This paper measures the novelty of crowdfunding campaigns using the content and language of their pitches, capturing their tendency to combine different venture sectors and topics in distinctive ways. Using a unique data set that covers four years of activity on a leading equity crowdfunding platform, we investigate the link between novelty and success, as well as how novelty appeals to different kinds of investors. We find that novelty derived from campaign pitches is negatively related with fundraising success even when controlling for quality and style of writing. We also find that novel campaigns are more likely to attract less-frequent, large-sum investors. Our findings contribute to the long-standing debate related to the trade-offs between innovativeness and conventionality in maximizing chances of startup survival. Our results also have important implications for entrepreneurs writing fundraising pitches and for platform providers who wish to facilitate successful innovation.
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Ramesh, Dr S. "Commerce in Political Campaigns: Exploring the Intersection of Business Strategies and Political Marketing." Aug-Sep 2023, no. 35 (September 19, 2023): 19–26. http://dx.doi.org/10.55529/jpps.35.19.26.
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This article explores the intricate intersection of commerce and political campaigns, unraveling how business strategies intertwine with political marketing. Analyzing the symbiotic relationship between commerce and politics, the article investigates how political campaigns increasingly draw inspiration from successful business models. Delving into strategic branding, fundraising dynamics, data-driven decision-making, media strategies, and ethical considerations, the study provides insights into the evolving landscape where commerce influences political campaigns.
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Ghermaoui, Amel. "Facebook during American election Campaigns: a tool for mobilization, fundraising and voting influence." Traduction et Langues 14, no. 2 (December 31, 2015): 41–51. http://dx.doi.org/10.52919/translang.v14i2.759.
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U.S politicians have introduced a modern way in their electoral campaigns through the use of social media sites in order to transmit their political messages for mobilization purposes. In fact, such sites allow candidates to market themselves and to facilitate interaction with their potential voters. Social media constitutes a shift in the media landscape, patterns a new guide for political communication, and allows candidates craft their political messages. Many scholars posit that traditional methods are losing ground in our modern times. Social networking sites like Face book show their successful use allowing reaching voters and influencing their choices. The purpose of this article is concerned with the analysis of the role this modern way plays taking the American election campaign case. As an example, Barack Obama’s campaign is taken as an example
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Mark, Erica, Mira Sridharan, Brian Florenzo, Olivia L. Schenck, Mary-Margaret B. Noland, John S. Barbieri, and Jules B. Lipoff. "Crowdsourcing Medical Costs in Dermatology: Cross-sectional Study Analyzing Dermatologic GoFundMe Campaigns." JMIR Dermatology 5, no. 2 (April 22, 2022): e34111. http://dx.doi.org/10.2196/34111.
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Background Crowdfunding for medical costs is becoming increasingly popular. Few previous studies have described the fundraising characteristics and qualities associated with success. Objective This study aimed to characterize and investigate the qualities associated with successful dermatological fundraisers. Methods This cross-sectional study of dermatological GoFundMe campaigns collected data, including demographic variables, thematic variables using an inductive qualitative method, and quantitative information. Linear regression examined the qualities associated with success, which are defined based on funds raised when controlling for campaign goals. Logistic regression was used to examine qualities associated with extremely successful campaigns, defined as those raising >1.5 times the IQR. Statistical significance was set at P<.05. Results A total of 2008 publicly available campaigns at the time of data collection were evaluated. Nonmodifiable factors associated with greater success included male gender, age 20-40 years, and White race. Modifiable factors associated with success included more updates posted to the campaign page, non–self-identity of the campaign creator, mention of a chronic condition, and smiling in campaign profile photographs. Conclusions Understanding the modifiable factors of medical crowdfunding may inform future campaigns, and nonmodifiable factors may have policy implications for improving health care equity and financing. Crowdfunding for medical disease treatment may have potential implications for medical privacy and exacerbation of existing health care disparities. This study was limited to publicly available GoFundMe campaigns. Potential limitations for this study include intercoder variability, misclassification bias because of the data abstraction process, and prioritization of campaigns based on the proprietary GoFundMe algorithm.
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Milyo, Jeffrey, Clifford W. Brown, Lynda Powell, and Clyde Wilcox. "Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns." Political Science Quarterly 112, no. 2 (1997): 321. http://dx.doi.org/10.2307/2657954.
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Sorauf, Frank J., Clifford W. Brown, Lynda W. Powell, and Clyde Wilcox. "Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns." Political Science Quarterly 111, no. 3 (1996): 529. http://dx.doi.org/10.2307/2151975.
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Woronkowicz, Joanna, and Jill Nicholson-Crotty. "The Effects of Capital Campaigns on Other Nonprofits’ Fundraising." Nonprofit Management and Leadership 27, no. 3 (February 3, 2017): 371–87. http://dx.doi.org/10.1002/nml.21255.
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Макарова, Светлана Геннадьевна, and Дарья Алексеевна Улитина. "Determinants of Successful Crowdfunding Campaigns: Evidence from Russian Crowdfunding Platform Boomstarter." Journal of Corporate Finance Research / Корпоративные Финансы | ISSN: 2073-0438 16, no. 3 (September 1, 2022): 95–110. http://dx.doi.org/10.17323/j.jcfr.2073-0438.16.3.2022.95-110.
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According to practice, about half of the projects on crowdfunding sites (based on rewards) do not collect the declared amount of funding. This is largely due to the lack of experience in running crowdfunding campaigns and ignoring important factors that are important to take into account when managing crowdfunding campaigns. Many foreign publications have studied the nature of the influence of various determinants on the success of fundraising on crowdfunding platforms, in particular, on Kickstarter, Indiegogo, Ulule, Eppela and others. As for research on Russian crowdfunding platforms, there is an extremely small number of such studies. Based on the construction of OLS regressions for 300 projects from July 2020 to May 2022 by the end date of the project from the Russian crowdfunding platform Boomstarter, we firstly obtained that such determinants as choosing a reasonable financial goal of the project, the number of sponsors, the numberof project comments and the availability of video materials about the project have a positive impact on the success of the crowd campaign. In addition, we have developed a model based on logit regression testing, which has a high predictive power. This model can be used to predict the results of a crowd campaign with given parameters.
In further research in this area, it is possible to increase the number of observations, change the set of factors that potentially affect the success of a project’s fundraising on crowdfunding platforms, and also consider the influence of factors depending on the category of the project. A promising area of research is the analysis of social interactions between investors in the framework of crowdfunding campaigns and the identification of the nature of the dependence of the volume of collected financial resources throughout the entire project financing cycle in the Russian market.
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Ellis, William Curtis, Joseph T. Ripberger, and Colin Swearingen. "Public Attention and Head-to-Head Campaign Fundraising: An Examination of U.S. Senate Elections." American Review of Politics 36, no. 1 (May 31, 2017): 30–53. http://dx.doi.org/10.15763/issn.2374-779x.2017.36.1.30-53.
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Does public attention to political candidates impact fundraising margins in U.S. Senate elections? Applying a novel conceptualization of public attention, we examine U.S. Senate elections from 2004 through 2014 and find that increases in relative public attention relate to increases in head-to-head fundraising margins in open seat races. We conclude by asking whether or not all attention to candidates is "good" attention. Evidence from the 2006 Allen/Webb election suggests that all attention is not "good" attention. This race demonstrates that candidates can supply attention-grabbing action that increases relative public attention while stimulating exceptional losses in relative fundraising margins. Further research must clearly theorize conditions under which supplying public attention-grabbing behavior may damage political campaigns.
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Chapman, Cassandra M., Barbara M. Masser, and Winnifred R. Louis. "The Champion Effect in Peer-to-Peer Giving: Successful Campaigns Highlight Fundraisers More Than Causes." Nonprofit and Voluntary Sector Quarterly 48, no. 3 (October 15, 2018): 572–92. http://dx.doi.org/10.1177/0899764018805196.
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Online peer-to-peer giving is an emerging charity context that has rarely been investigated. Using a unique combination of survey and behavioral data from 1,647 online peer-to-peer fundraisers (whom we call “champions”), we tested empirically the influence of different best practices on fundraising success in this novel giving context. Across two samples, we found the fundraiser’s identification with the cause led them to engage in more best practice actions, which in turn led to greater fundraising success. However, not all actions were equally influential. Actions that made the champion salient—namely those relating to solicitation and those that signaled the fundraiser was highly invested in their campaign—were the strongest predictors of fundraising success, together explaining 28 times the variance accounted for by actions signaling charity efficacy. Thus, fundraisers will have more success by championing themselves than by promoting the charity in question: a finding with important applied and theoretical implications.
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Maqbool, Nadeem, Shazma Razzaq, Waseem Ul Hameed, Muhammad Atif Nawaz, and Shafqat Ali Niaz. "Advance Fundraising Techniques: An Evidence from Non-Profit Organizations." Pakistan Journal of Humanities and Social Sciences 7, no. 1 (March 31, 2019): 147–57. http://dx.doi.org/10.52131/pjhss.2019.0701.0077.
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The purpose of this research study is to explore the advance fundraising techniques in the non-profit, charitable, philanthropic organizations for the purpose of fundraising. This research study completed on the basis of primary data that is taken from NGO’s in the region of Punjab. Frequency distribution statistical technique is used in this research paper for analyzing the data. Data collection was completed through questionnaire, face to face interviews, telephonic interviews, survey through e-mails from the presidents of the non-profit organization and members of NGO which are working in the Punjab region. NGO’s such as Alpine Welfare, Umeed Welfare, People Woman Welfare Organization, Human development Form etc. were contacted for data collection. Fundraising is the management function. After the research we would be able to understand the advance fundraising techniques and methods. We have found the positive impact of technological media like YouTube, Face book, Twitter, and TV campaigns on the fundraising. In this research it is found that how donor’s relationship can create for fundraising. This research helps to the fundraiser for the fund generating. It gives a way to nonprofit charitable organization to increase their worth of money. The application of this research provides fundraising managers that is the good for any organization profitable or nonprofit able organizations.
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Fitriyah, Norma Dwi, and Abdur Rohman. "Strategi Fundraising dalam Meningkatkan Perolehan Dana Zakat, Infaq dan Sedekah (ZIS) di BAZNAS Kabupaten Jombang." AL-Muqayyad 6, no. 2 (December 30, 2023): 175–91. http://dx.doi.org/10.46963/jam.v6i2.1400.
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BAZNAS Jombang is one of the institutions operating in the field social services have an important role in distributing aid to parties who need it by implementing various programs that aim to improve the social conditions of society. To achieve This goal BAZNAS Jombang requires financial resources, which in this case can be obtained by collecting funds or fundraising. Therefore, this research aims to find out more about the fundraising strategies used by BAZNAS Jombang. In this research, the researcher used the method descriptive qualitative to describe the fundraising strategy used by BAZNAS Jombang. The research results obtained are In conducting fundraising, BAZNAS Jombang uses 2 (two) The first strategy is a direct (offline) strategy such as direct mail, establishment of UPZ, collaboration with local government, pick-up service zakat, manuals, and organizing events. Meanwhile, the second strategy namely indirect (online) strategies such as social media campaigns and print, transfer and QRIS. This research is expected to provide a description and information regarding the fundraising strategy used by BAZNAS Jombang in increasing the acquisition of ZIS funds.
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McKelvey, Fenwick, and Jill Piebiak. "Porting the political campaign: The NationBuilder platform and the global flows of political technology." New Media & Society 20, no. 3 (December 1, 2016): 901–18. http://dx.doi.org/10.1177/1461444816675439.
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Political parties rely on digital technologies to manage volunteering, fundraising, fieldwork, and data collection. They also need tools to manage web, email, and social media outreach. Increasingly, new political engagement platforms integrate these tasks into one unified system. These platforms pose important questions about the flows of political practices from campaigns to platforms and vice versa as well as across campaigns globally. NationBuilder is a critical case in their study. It is a leading non-partisan platform used in the United States, Canada, the United Kingdom, and Australia. The case of NationBuilder in Canada analyzes how political engagement platforms coordinate the global flows of politics. Through interviews, we find reciprocal influence among developers, party activists, consultants, and the NationBuilder platform. We call this process porting. It results in NationBuilder becoming a more portable global platform in tandem with becoming an imported, hybridized part of a campaign’s digital infrastructure.
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Nopiardo, Widi. "STRATEGI FUNDRAISING DANA ZAKAT PADA BAZNAS KABUPATEN TANAH DATAR." Imara: JURNAL RISET EKONOMI ISLAM 1, no. 1 (March 30, 2018): 57. http://dx.doi.org/10.31958/imara.v1i1.991.
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Fundraising activities are essential for the operation of zakat management programs and its operations. In BAZNAS, Tanah Datarregency, it is found that in 2013, the total of zakat fundraising is Rp.8.418.272.757, -, 2014 the total of zakat fundraising is Rp. 8.754.155.665,-, 2015 the total is Rp. 9.179.036.735,-, 2016 the total is Rp. 11.148.298.358,-. While for the following years, it increases signiicantly. In 2014, Zakat fundraising was enhanced 3.99% with Rp. 335.882.908. It was from Rp.8.418.272.757 to Rp.8.754.155.665. It also increased 4.85% with Rp. 424.881.070 in 2015. It was from Rp.8.754.155.665to Rp.9.179.036.735. It also significantly boosted in 2016 for 21.45% with Rp. 1.969.261.623. It was from Rp.9.179.036.735 to Rp. 11.148.298.358. These facts indicate a precise strategy used by BAZNAS, Tanah Datarregency in doing zakat fundraising. This type of research was field research with qualitative descriptive approach. Data were collected through interviews, documentation, and literature study. The results showed that BAZNAS, Tanah Datar regency used strategy direct and indirect fundraising. If the muzakki have expressed their willingness to pay zakat through media campaigns and direct fundraising, BAZNAS, Tanah Datar regencyused three ways to ease the muzakki to pay their zakat. First, do direct cutting through UPZ which has been formed to be deposited into the account of BAZNAS Tanah Datar. Second, do "pick up theball", the oficer of BAZNAS Tanah Datar will collect zakat directly to muzakki’s place. Third, invite muzakki to distribute his zakat through the account of BAZNAS Tanah Datar.
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Kamkankaew, Pongsiri, Phithagorn Thanitbenjasith, Vachiraporn Phattarowa, Phatcharapron Limpiaongkhanan4, and Suteera Sribenjachot. "An Analysis of the Crowdfund Syndicates Sector in Thailand: Exploring the Influence of General and Specialized Human Capital on Fundraising Success for Lead Investors." International Journal of Sociologies and Anthropologies Science Reviews 3, no. 4 (July 15, 2023): 169–82. http://dx.doi.org/10.60027/ijsasr.2023.3128.
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Background and Aim: Equity crowdfunding platforms enhance startup fundraising but may widen information disparity, leaving investors' roles in crowdfunding campaigns understudied. This paper aims to investigate the impact of general and specialized human capital on the fundraising performance of a lead investor in Thailand. Materials and Methods: This study is quantitative research. The study analyses the social capital of Thai investors, focusing on 384 active lead investors and 154 final investors. An online questionnaire assessed the lead investor's perception of general human capital, specialized human capital, and fundraising performance using closed-ended response inquiries. A seven-point Likert scale was used to measure agreement. Multiple regression analysis evaluated research hypotheses using the enter method. Results: Based on the research findings, a statistically significant positive correlation exists between the fundraising success of lead investors and two independent factors, namely general human capital (GHC) and specialized human capital (SHC). The model demonstrates both statistical significance and explanatory power, as it can explain 70.40 percent of the total variation in the model. Conclusion: According to the findings of certain studies, there is a substantial and positive connection between the effectiveness of lead investor fundraising and general and specialist human capital. To improve the results of fundraising efforts and establish confidence, Thai lead investors should make the cultivation of social capital on investment platforms their top priority.
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Alexiou, Kostas, Jennifer Wiggins, and Stephen B. Preece. "Crowdfunding Acts as a Funding Substitute and a Legitimating Signal for Nonprofit Performing Arts Organizations." Nonprofit and Voluntary Sector Quarterly 49, no. 4 (February 28, 2020): 827–48. http://dx.doi.org/10.1177/0899764020908338.
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This research examines the relationship between crowdfunding campaigns by nonprofit performing arts organizations and their overall fundraising portfolio. Using a dataset compiled from the CrowdBerkeley Initiative and the Cultural Data Project, we find an important link between campaign success and organization age. For young organizations, crowdfunding success attracts funding in the subsequent year, while a failed campaign significantly hampers the organization’s ability to raise funds, suggesting that crowdfunding acts as a legitimating signal. In contrast, older organizations appear to be insulated from the negative effects of a failed campaign. In addition, higher amounts raised in the campaign are associated with a substitution or “crowding out” effect for other types of funding for young organizations, but this effect reverses for older organizations. This suggests that crowdfunding should not only be considered a tool for younger organizations, but also holds promise for established organizations.
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Zheng, Zhiyuan, Shaojun Yu, Farhad Islami, Matthew P. Banegas, and Robin Yabroff. "Cancer survivors’ use of crowdfunding campaigns: AI-generated patterns of reported medical financial hardship and unmet social needs." JCO Oncology Practice 19, no. 11_suppl (November 2023): 542. http://dx.doi.org/10.1200/op.2023.19.11_suppl.542.
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542 Background: Cancer survivors and their families frequently experience medical financial hardship and may make trade-offs with other household economic needs to save money. Crowdfunding campaigns have become increasingly common for requesting financial support to cover expenses for medical treatments and daily living necessities. However, little is known about cancer survivors’ use of personal crowdfunding campaigns, including the amounts and types of financial support received. Methods: Ten thousand fundraiser stories related to cancer were randomly selected from 2022 GoFundMe using a distributed web scraper. Additional campaign information from publicly available GoFundMe webpages included organizer’s information, fundraising goal, amount of money raised, and donation records. A brief survey was designed and implemented with OpenAI, which analyzed each fundraiser story to extract cancer survivors’ sociodemographic characteristics, medical financial hardship, and unmet social needs. For each campaign, the fundraiser story and the corresponding survey were sent to GPT-3.5-Turbo model through the OpenAI’s application programming interface. Extracted information included beneficiary’s age, cancer site and stage, time since diagnosis, treatment status, employment status and work disruption due to cancer (ages ≥18 years), school absenteeism and parent’s work disruption (ages <18 years), lack of sick leave, income loss, struggles with expenses for medical treatments, housing, food, transportation, and monthly bills. Results: Among 10,000 cancer-related fundraiser stories, 3,275 specified age of the beneficiary with cancer (774 ages <18 years, 2,531 ages ≥18 years). Moreover, the most common cancer sites were breast (n=583), colon (n=223), and brain (n=169) in ages ≥18 years; leukemia (n= 217), brain (n= 139), and bone (n=52) in ages <18 years. Average amount raised was $10,205 (ages <18 years; median: $4,908, inter quantile range [IQR]: $1,692-$13,252) and $8,515 (ages ≥18 years; median: $3,684, inter quantile range [IQR]: $1,495-$9,258). Only 10.8% reached their fundraising goals. Among cancer survivors aged <18 years, 26.6% experienced school absenteeism and 8.8% described parental work disruptions. Among survivors aged ≥18 years, frequently listed reasons for financial support needs include work disruption (51.4%) and income loss (37.1%), lack of sick leave (33.3%), and struggles with expenses for medical treatments (94.0%) and for housing, food, transportation, and monthly bills (22.6%). Conclusions: Cancer-related crowdfunding campaigns are used to pay for medical and other basic household expenses, underscoring the fragility of safety nets in the US. Examination of fundraising stories can provide important insights to the types of financial hardship experienced by cancer survivors and inform future interventions.
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Stiller, Maya. "Precious Items Piling up Like Mountains: Buddhist Art Production via Fundraising Campaigns in Late Koryŏ Korea (918–1392)." Religions 12, no. 10 (October 15, 2021): 885. http://dx.doi.org/10.3390/rel12100885.
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Considering visual culture alongside written source material, this article uncovers the socioeconomic aspect of Korean Buddhist monastic life, which has been a marginalized field of research. Arguing against the idea of an “other-worldly” Buddhism, the article specifically discusses the ways in which Buddhist monasteries conducted fundraising activities in late Koryŏ period (918–1392 CE) Korea. Via fundraising strategies, which targeted wealthy aristocrats as well as the commoner population, Buddhist monks managed the production and maintenance of Buddhist material culture, such as the construction of shrines, the casting of precious sculptures, and the carving of thousands of woodblocks used for the printing of sacred Buddhist scriptures. While the scholarship on Koryŏ Buddhism has traditionally focused on meditation, doctrine, state sponsored rituals, and temples’ relationships with the royal court, this study expands the field by showing that economic activities were salient features of Koryŏ Buddhism “on the ground.” By initiating and overseeing fundraising activities, Buddhist manager-monks not only gained merit, but also maintained the presence and physical appearance of Buddhist temples, which constitute the framework of Buddhist ritual and practice.
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Al-Silefanee, Rebean, and Dilsher Hatim Ismael. "Invest My Idea: A Case Study of Crowdfunding for Startups and Entrepreneurs in the Kurdistan Region of Iraq." IJEBD (International Journal of Entrepreneurship and Business Development) 6, no. 3 (May 31, 2023): 574–84. http://dx.doi.org/10.29138/ijebd.v6i3.2242.
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Purpose: This qualitative study explores the effectiveness of crowdfunding as a financing alternative for startups and entrepreneurs in the Kurdistan Region of Iraq (KRI), compared to traditional funding sources such as bank loans and grants. Specifically, the study examines the Invest My Idea initiative by Rwanga Foundation, which supports small businesses and startups throughout Iraq. The research aims to evaluate entrepreneurs' knowledge and experience with crowdfunding, identify barriers to promoting campaigns in KRI, and provide recommendations for future efforts.
Design/methodology/approach: Data were gathered through online interviews with four experts and ten entrepreneurs, analysed using thematic analysis.
Findings: Findings indicate that crowdfunding holds potential as an effective fundraising strategy for KRI entrepreneurs, contributing to the growth and development of the entrepreneurial ecosystem.
Research limitations/implications: However, various obstacles were identified, including lack of trust, cultural barriers, limited knowledge about crowdfunding, legislative issues, and insufficient government support for online campaigns.
Practical implications: To address these challenges, the study recommends raising awareness among stakeholders, implementing policy support, and promoting crowdfunding as a widely recognized fundraising method. This research offers valuable insights into the potential advantages and challenges of crowdfunding for KRI startups and entrepreneurs, presenting practical recommendations to enhance campaigns and foster entrepreneurial ecosystem growth.
Paper type: Research paper
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Turhamun, Turhamun. "Strategi Komunikasi Fundraising Organisasi Kemasyarakatan." KOMUNIKA: Jurnal Dakwah dan Komunikasi 14, no. 2 (October 1, 2020): 199–212. http://dx.doi.org/10.24090/komunika.v14i2.3783.
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Fundraising is an activity to influence the community, both individuals and organizations to distribute funds or assistance both materially and non-material. Some funders currently still use sporadic and traditional methods so that fundraising often fails. This research is a library research. It aims to collect theories related to social organization fundraising strategies. Information data obtained by using literature searches, books, documentation, journals or other research results related to the object of research. Data analysis uses content analysis, namely drawing conclusions from the data that has been obtained by finding the core message of the theory objectively and systematically. The results of the study explained that there were three strategic social organization fundraising strategies, namely First; Communication strategy in fundamental must be directed at creating effective communication. Of course by fulfilling the communication elements as described above .. Second; Through rational and effective considerations, faundraising is directed at appropriate programs and according to community needs so that donors are willing to give donations. Third; It is hoped that Community Organizations will be able to diversify programs and methods of raising funds to attract potential donors more broadly and optimally. The organization should take a different and unique approach with the uniqueness of each organization. He can choose to use the right model, for example, face to face, direct mail, special events, and campaigns.
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Zhang, Xupin, Jingjing Wang, Jamil M. Lane, Xin Xu, and Silvia Sörensen. "Investigating Racial Disparities in Cancer Crowdfunding: A Comprehensive Study of Medical GoFundMe Campaigns." Journal of Medical Internet Research 25 (December 12, 2023): e51089. http://dx.doi.org/10.2196/51089.
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Background In recent years, there has been growing concern about prejudice in crowdfunding; however, empirical research remains limited, particularly in the context of medical crowdfunding. This study addresses the pressing issue of racial disparities in medical crowdfunding, with a specific focus on cancer crowdfunding on the GoFundMe platform. Objective This study aims to investigate racial disparities in cancer crowdfunding using average donation amount, number of donations, and success of the fundraising campaign as outcomes. Methods Drawing from a substantial data set of 104,809 campaigns in the United States, we used DeepFace facial recognition technology to determine racial identities and used regression models to examine racial factors in crowdfunding performance. We also examined the moderating effect of the proportion of White residents on crowdfunding bias and used 2-tailed t tests to measure the influence of racial anonymity on crowdfunding success. Owing to the large sample size, we set the cutoff for significance at P<.001. Results In the regression and supplementary analyses, the racial identity of the fundraiser significantly predicted average donations (P<.001), indicating that implicit bias may play a role in donor behavior. Gender (P=.04) and campaign description length (P=.62) did not significantly predict the average donation amounts. The race of the fundraiser was not significantly associated with the number of donations (P=.42). The success rate of cancer crowdfunding campaigns, although generally low (11.77%), showed a significant association with the race of the fundraiser (P<.001). After controlling for the covariates of the fundraiser gender, fundraiser age, local White proportion, length of campaign description, and fundraising goal, the average donation amount to White individuals was 17.68% higher than for Black individuals. Moreover, campaigns that did not disclose racial information demonstrated a marginally higher average donation amount (3.92%) than those identified as persons of color. Furthermore, the racial composition of the fundraiser’s county of residence was found to exert influence (P<.001); counties with a higher proportion of White residents exhibited reduced racial disparities in crowdfunding outcomes. Conclusions This study contributes to a deeper understanding of racial disparities in cancer crowdfunding. It highlights the impact of racial identity, geographic context, and the potential for implicit bias in donor behavior. As web-based platforms evolve, addressing racial inequality and promoting fairness in health care financing remain critical goals. Insights from this research suggest strategies such as maintaining racial anonymity and ensuring that campaigns provide strong evidence of deservingness. Moreover, broader societal changes are necessary to eliminate the financial distress that drives individuals to seek crowdfunding support.