Relevant bibliographies by topics / Fundraising

Academic literature on the topic 'Fundraising'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 July 2024

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Journal articles on the topic "Fundraising"

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Dwiaryanti, Risca, Mansyur Aminullah, Wahyudi Mahrus, and Ahmad Ramli. "ANALISIS STRATEGI FUNDRAISING LEMBAGA AMIL ZAKAT DALAM MENDAPATKAN MUZAKKI DAN MUNFAQIN." Jurnal Ngejha 1, no. 2 (September 30, 2022): 105–14. http://dx.doi.org/10.32806/ngejha.v1i2.189.

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LAZISMU Pamekasan merupakan salah satu lembaga pengelolaan zakat yang paling diminati dan dikenal oleh kalangan masyarakat pamekasan, hal ini terbukti dengan banyaknya donatur lazismu yang mencapai 1223 donatur baik kalangan Muhammdiyah maupun nahdzatul ulamak dan mayoritas donatur lazismu adalah kalangan NU. lazismu merupakan lembaga terkecil dan merupakan lembaga yang memiliki amil paling sedikit jika dibandingkan dengan lembaga lainnya. sebagai lembaga sosial yang berkhidmah dalam sistem pengelolaan dana ZIS lazismu memiliki strategi fundraising yang berbeda dengan lembaga pengelolaan ZIS yang lain sehingga mampu menjadi magnet bagi kalangan masyarakat disekitarnya untuk menyalurkan dana ZIS melalui lazismu yang awalnya masyarakat masih kental dengan pengelolaan zis secara tradisional kini mayoritas masyarakat lebih memilih untuk menyalurkan dananya melalui lazismu baik dari kalangan NU maupun MU. sehingga peneliti bertujuan untuk meneliti tentang managemen strategi fundraising lembaga amil zakat dalam mendapatkan muzakki dan munfaqin (studi kasus LAZISMU pamekasan). Jenis penelitian yang digunakan adalah jenis penelitian kualitatif menggunakan metode penelitian deskriptif dengan menggunakan pendekatan studi kasus yang akan menguraikan hasil penelitian melalui sumber data yang diperoleh melalui sumber data primer berupa hasil rekaman, wawancara, observasi dan data sekundernya diperoleh dari buku-buku, SOP, majalah serta dokumen lainnya yang berkaitan dengan penelitian mengenai analisis strategi fundraising lembaga amil zakat dalam mendapatkan muzakki dan munfaqin. Hasil penelitian ini menunjukkan bahwa managemen strategi fundraisng yang diterapkan oleh lazismu pamekasan lebih efektif dan efisien daripada lembaga zakat lainnya. Lazismu merupakan lembaga yang 90% paling diminati oleh masyarakat pamekasan baik dari kalangan NU maupun MU. Strategi fundraisng lazismu sangat diutamakan baik dalam tujuan fundraising, prinsip fundraising, formulasi strategi fundraising serta model strategi fundraising sangat terukur. Model fundraising yang diterapkan lazismu adalah model direct fundraising (menghimpun dana secara langsung) yang melibatkan partisipasi donatur secara langsung, tujuan menerapkan model direct fundraising ini merupakan keutamaan dalam pelayanan untuk donatur
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Krasikov, Sana. "Fundraising." East European Jewish Affairs 46, no. 3 (September 2016): 425–26. http://dx.doi.org/10.1080/13501674.2016.1245702.

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Engard, Nicole. "Collaborative Fundraising." Collaborative Librarianship 3, no. 4 (2011): 221. http://dx.doi.org/10.29087/2011.3.4.07.

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Stötzer, Sandra. "Fundraising-Effizienz." WiSt - Wirtschaftswissenschaftliches Studium 44, no. 5 (2015): 277–79. http://dx.doi.org/10.15358/0340-1650-2015-5-277.

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Böhm, Matthias, Andrea Lochmahr, and Tobias Popovic. "Hochschul-Fundraising." WiSt - Wirtschaftswissenschaftliches Studium 43, no. 7 (2014): 387–92. http://dx.doi.org/10.15358/0340-1650_2014_7_387.

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Fawcett, Beverly. "Fundraising fun!" Child Care 8, no. 5 (May 2011): 18. http://dx.doi.org/10.12968/chca.2011.8.5.18b.

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Duyck, Gregory Philip. "Fundraising 101." Journal of Public Health Management and Practice 14, no. 2 (March 2008): 199–201. http://dx.doi.org/10.1097/01.phh.0000311900.88325.3c.

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Duyck, Gregory Philip. "Fundraising 101." Journal of Public Health Management and Practice 14, no. 4 (July 2008): 407–9. http://dx.doi.org/10.1097/01.phh.0000324571.03028.fe.

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Duyck, Gregory Philip. "Fundraising 101." Journal of Public Health Management and Practice 14, no. 6 (November 2008): 608–10. http://dx.doi.org/10.1097/01.phh.0000338376.83736.d5.

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Peterson, Lorna M. "Consortial Fundraising." New Directions for Higher Education 1999, no. 106 (1999): 59–65. http://dx.doi.org/10.1002/he.10607.

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Dissertations / Theses on the topic "Fundraising"

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Havel, Tomáš. "Fundraising." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4144.

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Theoretic part of this thesis describes terms like civil society, non-profit sector and non-profit organizations. Then is described activity of fundraising as a main theme of this thesis. Practical part of this thesis contains methodical instruction of asking for financial resources from structural funds of European Union through the program SROP.
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Sedláčková, Klára. "Finanční fundraising." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76342.

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This thesis deals with the financial fundraising, whose task is to find for a non-profit organizations from various sources with sufficient funds to fulfill the mission of serving.The goal is to characterize the possible sources of funding non-governmental organizations and describe the ways how to gain support from different sources. They also point out other activities related to fundraising and supporting its success. The practical part shlould serve as the application of the fundraising practices of civil associations and also specific explanation of reasons for not using certain types of fundraising that other non-profit organization uses. In the theoretical part, there are explained the sources of funding, different types of fundraising methods and approaching donors (fundraising methods). Because of the close relation to fundraising, there is also the issue describes the budgeting. The thesis also deals with relationships with potential and existing donors. Later there is an issue of PR as Public Relations influence the views of potential donors to the organization and the decision granting or with holding allowance. Practical part serves as a practical application of usability practices in fundraising.
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Pin, Martina <1985&gt. "IL FUNDRAISING." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/2153.

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La tesi si occupa della raccolta fondi delle organizzazioni non profit: il Terzo Settore deve cercare i fondi necessari per adempiere alla propria mission attraverso strumenti in grado di coinvolgere i potenziali donatori. Troppo spesso, infatti, la raccolta fondi viene sottovaluta e lasciata al caso, focalizzando le energie solo sugli obiettivi sociali dell’organizzazione. Il fundrasing, invece, deve essere ben pianificato ed attuato in modo efficace per poter avere entrate sicure nel lungo periodo e, quindi, per poter soddisfare gli obiettivi sociali prefissati. La tesi analizza i principi del fundraising e le principali tecniche utilizzate per raggiungere gli obiettivi fissati in fase di pianificazione.
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Kerachi, Ali, and Robert Elm. "Corporate Fundraising : Relationbaserad marknadsföring." Thesis, Södertörn University College, School of Business Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-868.

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Menzelová, Kelymanová Olga. "FUNDRAISING V ČESKÉ REPUBLICE." Master's thesis, Akademie múzických umění v Praze. Divadelní fakulta AMU. Knihovna, 2010. http://www.nusl.cz/ntk/nusl-79414.

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The topic of my graduation thesis is ?Fundraising in the Czech Republic: The Winton Train Project?. The first part of the thesis deals with the options and obtaining of the financial resources for various cultural events from many different sources: from grants and public funds, organizations and committees concentrated around the bodies of the EU, funds of respective regions, the ministries of the Czech Republic as well as from individual Czech cities. I describe that it is also possible to approach non-public sources of finance, such as from businesses for example. The second part of the thesis provides the background, production and analysis of the Winton Train project itself, focusing specifically on the fundraising activity of this socio-cultural event. The third and the final part reflects the production and fundraising experience I gained while carrying out the project ?Charles Bridge 2010? - the outdoor exhibition of photographs in Prague?s Kampa Park. The goal of the thesis, ?Fundraising in the Czech Republic: The Winton Train Project? is to explain the complexity of the task of fundraising, which does not lie simply in obtaining financial means. Fundraising is a set of various complex activities intertwined with the sustainable existence of civil society.
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Sůrová, Martina. "Fundraising v nevýdělečných organizacích." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-801.

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Práce zachycuje sektor nestátních neziskových organizací v České republice, zejména z hlediska jejich právního vymezení a z hlediska zdrojů, ze kterých mohou čerpat prostředky pro naplňování svého poslání. Zároveň definuje také pojem fundraising, a to jako nástroj získávání nejen takových prostředků, ale také důvěry potencionálních dárců ve smysl existence a konání dané neziskové organizace. V závěrečné části této práce jsou obě problematiky propojeny a je popsán postoj dnešních českých nevýdělečných organizací k principům a metodám fundraisingu.
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Jandová, Tereza. "Fundraising neziskové organizace NIDAR." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360162.

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This thesis deals with fundraising of non-profit organisations. The scope of the thesis is to provide the reader with basic information about fundraising, and to apply this information in order to evaluate the fundraising of a selected non-profit organisation. First of all, this work defines the non-profit sector and its long-term sustainability, then the work deals with the fundraising itself. Issues connected with credibility of the organisation and its webpages are included in the part concerning fundraising.These factors establish a competitive advantage in activities that are focused on fundraising. These theoretical foundations are applied on a chosen non-profit organisation, and additionaly, the webpages of the organisation are also analysed, and an ASNO14 non-profit organisation reliability analysis is carried out. The data used in the practical part was collected through an analysis of annual reports of the organisation, webpage analysis and through a personal interview. The ending of this thesis includes an overall evaluation and improvement proposals.
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Zouharová, Bohumila. "Fundraising nestátní neziskové organizace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223543.

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This thesis deals with the financing of nonprofit organizations. It focuses on the possible ways and methods of fundraising. The practical part contains an analysis of revenues Scout organization - association of scouts and guides of the Czech Republic, the centre „Jedovnice“, possible funding sources and proposals for ways of obtaining financial resources.
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Pokorná, Kateřina. "Fundraising vybrané neziskové organizace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319179.

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The master‘s thesis deals with the creation of economic analysis and locating sources of funding for a non-profit organization named Duha. The master’s thesis consists of theoretical and practical part. The theoretical part describes the issues of non-profit organizations and fundraising. The practical part is focused on finding new possibilities to raise funds.
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Scott, Margaret Ann. "Organisational factors that drive fundraising effectiveness in Australian health charities." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/74880/1/Margaret_Scott_Thesis.pdf.

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This research sought to explore organisational factors that drive successful fundraising. Drawing on Strategic Management theory, this qualitative study examined the key intraorganisational factors that organisations develop to be effective at fundraising within the context of extraorganisational factors that can affect fundraising effectiveness. In this way, it helps build a fundraising effectiveness theory. The findings from this study afford leaders of nonprofits an opportunity to reflect on their reasons for pursuing fundraising as an income stream, their level of understanding of fundraising, the degree of investment they are willing to make and the critical leadership required by the CEO.
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Books on the topic "Fundraising"

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Melandri, Valerio. Smart fundraising: Freedom of fundraising. Forlí, Italy: Edizioni Philanthropy, 2011.

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Urselmann, Michael. Fundraising. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-20331-3.

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Urselmann, Michael. Fundraising. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01795-8.

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Urselmann, Michael. Fundraising. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08611-4.

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Fundraising. North Mankato, MN: Smart Apple Media, 2006.

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Arts Council of England. Information Services. Fundraising. London: Arts Council of England, 1999.

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Urselmann, Michael. Fundraising. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-39619-0.

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Council, Northern Alberta Development. Fundraising handbook: Fundraising for community projects. [Edmonton, Alta.]: Northern Alberta Development Council, 1991.

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Steiner, Oliver. Telefon-Fundraising. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4099-5.

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Cagney, Penelope, and Bernard Ross, eds. Global Fundraising. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2013. http://dx.doi.org/10.1002/9781118653753.

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Book chapters on the topic "Fundraising"

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Müllerleile, Christoph. "Fundraising." In Glossar Kulturmanagement, 63–68. Wiesbaden: VS Verlag für Sozialwissenschaften, 2011. http://dx.doi.org/10.1007/978-3-531-92073-3_8.

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Rhine, Anthony. "Fundraising." In Theatre Management, 167–83. London: Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-352-00175-4_11.

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Haibach, Marita, and Thomas Kreuzer. "Fundraising." In Future of Civil Society, 367–79. Wiesbaden: VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-322-80980-3_20.

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Schertler, Andrea. "Fundraising." In The Venture Capital Industry in Europe, 22–41. London: Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230505223_3.

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de Taurines, Christophe. "Fundraising." In Praxishandbuch Immobilienfondsmanagement und -investment, 245–56. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-25943-3_14.

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De Vita, Carol J., Anael Labigne, Regina List, Thorsten Hasche, Evelyne Schmid, Anja Erbel, Dennis R. Young, et al. "Fundraising." In International Encyclopedia of Civil Society, 742–47. New York, NY: Springer US, 2010. http://dx.doi.org/10.1007/978-0-387-93996-4_21.

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Andrews, Richard S. "Fundraising." In Arts Entrepreneurship, 106–44. New York : Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9781315712635-4.

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Kretovics, Mark A., and Erica Eckert. "Fundraising." In Business Practices in Higher Education, 229–48. Second Edition. | New York : Routledge, 2019. | “First edition published by Routledge 2011”—T.p. verso.: Routledge, 2019. http://dx.doi.org/10.4324/9780429430770-11.

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Daskalakis, Nikos, and Panagiotis Georgitseas. "Fundraising." In An Introduction to Cryptocurrencies, 55–68. Abingdon, Oxon; New York, NY: Routledge, 2020. | Series: Contemporary issues in finance: Routledge, 2020. http://dx.doi.org/10.4324/9780429352584-5.

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Kreuzer, Thomas. "Fundraising." In FOM-Edition, 373–90. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-39707-4_17.

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Conference papers on the topic "Fundraising"

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Dadić, Lorena, and Helga Maškarin Ribarić. "NPO FUNDRAISING THROUGH TOURISM." In Tourism in Southern and Eastern Europe: Creating Innovative Tourism Experiences: The Way to Extend the Tourist Season. University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. http://dx.doi.org/10.20867/tosee.05.6.

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Šain, Marija, iva Buljubašić, and Vlatka Mihaljević. "THE POWER OF (UNCONVENTIONAL) MARKETING IN FUNDRAISING: THE PERSPECTIVE OF THE CULTURAL SECTOR." In European realities - Power : 5th International Scientific Conference. Academy of Arts and Culture in Osijek, J. J. Strossmayer University of Osijek, 2023. http://dx.doi.org/10.59014/nfuw3755.

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This paper analyzes the importance and use of marketing for fundraising in the cultural sector. Namely, due to limited public financial resources and social changes in general, the cultural sector should turn to the market and to new sources of financing and implement a fundraising strategy. Activities are needed to attract financial resources from various sources to ensure the income necessary for its operation and sustainability. To be successful in fundraising and ensure stable business, the cultural sector needs to implement various activities that are usually associated with the profit sector (planning, management, marketing, analysis), which also includes an entrepreneurial way of thinking and acting. This paper aims is to identify the role of marketing in fundraising and the effectiveness of marketing strategies for the success of fundraising in cultural institutions. Empirical research was conducted on cultural institutions in the Republic of Croatia with an emphasis on the use of unconventional marketing for fundraising purposes. The conclusion is that this type of marketing affects the successful collection of funds and, ultimately, the success of the business and the financial result of the cultural institution. The results of the research indicate that it is necessary to implement an appropriate marketing strategy for the purpose of successful fundraising, as well as to educate the employees of cultural institutions in the field of marketing and fundraising.
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Foroudastan, Saeed D., and Dyani Saxby. "The Fundraising “DREAM” Come True." In ASME 2004 International Mechanical Engineering Congress and Exposition. ASMEDC, 2004. http://dx.doi.org/10.1115/imece2004-60472.

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In times of perpetual budget cuts, project fundraising can be a difficult feat for many mechanical engineering technology departments. This is especially true for smaller departments. In fact, it is a problem that has plagued the department of Engineering Technology and Industrial Studies (ETIS) at Middle Tennessee State University (MTSU) for many years. Recently, however, the faculty of the ETIS department at MTSU has been able to overcome this difficulty through a series of five carefully prepared and executed steps that MTSU has entitled “DREAM.” The five steps that will be discussed in this paper are as follows: 1. Do well in one prestigious, national competition. 2. Request additional funding after success. 3. Establish relationships with industry. 4. Additional projects. 5. Make the most of the learning experience. This paper was written to document the experiences of the ETIS department at MTSU with the hopes of giving other mechanical engineering technology departments additional insight into fundraising techniques. The beauty of the DREAM plan is that it makes fundraising much easier because industries are usually willing to support successful teams that do well in national competitions. The DREAM plan has greatly enhanced the learning experience of the students at MTSU in several ways. First, it gives them hands-on experience that will benefit them in the real world. Next, it allows them to apply knowledge from classroom lectures and labs to an actual project from the first sketch to the competition. Finally, it gives them valuable contacts with potential future employers. These are opportunities that MTSU’s students might not be able to experience otherwise. With internal funding in such short supply, perhaps other departments could benefit from the DREAM plan as well.
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Ban, Amir, and Moran Koren. "Sequential Fundraising and Social Insurance." In EC '20: The 21st ACM Conference on Economics and Computation. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3391403.3399479.

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Dange, Rishi, Aditya Sawant, Aditya Chavan, Prerna Bhardwaj, and Ashwini Bundele. "Decentralized Fundraising Application Using Blockchain." In 2022 IEEE International Conference on Blockchain and Distributed Systems Security (ICBDS). IEEE, 2022. http://dx.doi.org/10.1109/icbds53701.2022.9935998.

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Govindarajan, Sreevatsan, Sujeeth Sundarajan Rajkumar, Albert Mayan J, and A. Mary Posonia. "Blockchain Fundraising and Charity Platform." In 2023 2nd International Conference on Vision Towards Emerging Trends in Communication and Networking Technologies (ViTECoN). IEEE, 2023. http://dx.doi.org/10.1109/vitecon58111.2023.10157146.

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Kundzina, Laila, Baiba Rivza, and Peteris Rivza. "Fundraising scenarios for state-founded universities." In 23rd International Scientific Conference. “Economic Science for Rural Development 2022”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2022. http://dx.doi.org/10.22616/esrd.2022.56.029.

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The creation of fundraising scenarios for state-founded universities and the selection of the most appropriate scenario is an important factor in the successful attraction of donations. The study will provide an analysis of three possible scenarios for fundraising, which have been evaluated by seven experts: representatives of patrons as private persons and enterprises, patron's fellow, a representative of the municipality, a representative of the Ministry of Education and Science, a representative of a higher education institution and a representative of a foundation. The first scenario consists of activities aimed at maintaining the existing fundraising trends. The second scenario is associated with a greater involvement of the municipality in attracting patrons to universities, whereas the third scenario comprises a greater state involvement in attracting patrons to universities. Expert opinions were processed using the Analytic Hierarchy Process (AHP) method. Choosing the best-case scenario will create an opportunity for philanthropic organizations of 12 state-founded universities to cooperate more fully with patrons in fundraising for their universities, projects and students.
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Kim, Youngjune, Hakkyun Kim, Hyeonyeong Seo, and Hyoseon Lee. "MESSAGE TYPE STRATEGY IN CHARITABLE FUNDRAISING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.05.08.06.

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Russa, Gaetano La, Erkki Sutinen, and Johannes Cronje. "Avatar Aided e-Learning Fundraising System." In 2008 Eighth IEEE International Conference on Advanced Learning Technologies. IEEE, 2008. http://dx.doi.org/10.1109/icalt.2008.140.

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Mauliana, Phitsa, Ricky Firmansyah, and Ai Dewi. "Web-Based Orphanage Fundraising Information System." In Proceedings of the 7th Mathematics, Science, and Computer Science Education International Seminar, MSCEIS 2019, 12 October 2019, Bandung, West Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.12-10-2019.2296526.

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Reports on the topic "Fundraising"

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Meer, Jonathan. Does Fundraising Create New Giving? Cambridge, MA: National Bureau of Economic Research, February 2016. http://dx.doi.org/10.3386/w22033.

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Gompers, Paul, and Josh Lerner. What Drives Venture Capital Fundraising? Cambridge, MA: National Bureau of Economic Research, January 1999. http://dx.doi.org/10.3386/w6906.

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Cassel, Johan, Josh Lerner, and Emmanuel Yimfor. Racial Diversity in Private Capital Fundraising. Cambridge, MA: National Bureau of Economic Research, September 2022. http://dx.doi.org/10.3386/w30500.

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Norris, Ruth Norris. Understanding Fundraising Fundamentals - Including the Role of Consultants. San Francisco, CA United States: S. D. Bechtel, Jr. Foundation, September 2018. http://dx.doi.org/10.15868/socialsector.37455.

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Williamson, Alexandra, Wendy A. Scaife, and Katie McDonald. Who's asking for what? Fundraising and leadership in Australian nonprofits. Queensland, Australia: Queensland University of Technology, April 2013. http://dx.doi.org/10.5204/rep.eprints.59196.

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6

Hellmann, Thomas, Ilona Mostipan, and Nir Vulkan. Be Careful What You Ask For: Fundraising Strategies in Equity Crowdfunding. Cambridge, MA: National Bureau of Economic Research, September 2019. http://dx.doi.org/10.3386/w26275.

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7

Andreoni, James, and A. Abigail Payne. Is Crowding Out Due Entirely to Fundraising? Evidence from a Panel of Charities. Cambridge, MA: National Bureau of Economic Research, September 2010. http://dx.doi.org/10.3386/w16372.

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8

Scharf, Kimberley, Mark Ottoni-Wilhelm, and Sarah Smith. Lift and shift: the effect of fundraising interventions in charity space and time. The IFS, October 2017. http://dx.doi.org/10.1920/wp.ifs.2017.w1720.

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9

Torres-Mancera, Rocio, Carlos de las Heras-Pedrosa, Carmen Jambrino-Maldonado, and Patricia P. Iglesias-Sanchez. Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico / Las relaciones públicas y el profesional de la captación de fondos en la industria del patrimonio cultural: un estudio de España y México. Revista Internacional de Relaciones Públicas, June 2021. http://dx.doi.org/10.5783/rirp-21-2021-03-27-48.

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Abstract:
The present research aims to understand the current situation of strategic communication and public relations applied in the professional field of fundraising in the cultural heritage environment. It observes the current patterns used in the sector to obtain and generate long-term sustainable funding, through the stimulation of investors and International Cooperation projects from the European Union in line with UNESCO. Two international case studies are compared: Spain and Mexico, through the selection of territorial samples in Malaga and San Luis Potosi. The methodology used is based on a combination of in-depth interviews with key informants and content analysis. In the first instance, the degree of application of communication and public relations tools for strategic purposes to directly attract economic resources to the management of cultural heritage (tangible and intangible) in the region is studied. In line with the results obtained, the current parameters and key indicators of the profile of the fundraising professional in public and private cultural management are presented.
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Karlan, Dean, and Daniel Wood. The Effect of Effectiveness: Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment. Cambridge, MA: National Bureau of Economic Research, April 2014. http://dx.doi.org/10.3386/w20047.

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