Dissertations / Theses: 'Foreign market selection'

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Martins, David Miguel Ramos. "Market selection and market entry recommendations for a non-profit organization's first international venture." Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10024.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This Work Project studies the internationalization of non-profit organizations and applies it by developing recommendations for Social Entrepreneurship Institute‟s (IES) first international venture. A model of foreign market selection was used to choose among eight foreign potential markets based on a proximity approach. A market analysis on the selected market was performed to obtain the best decision regarding entry mode. This study concludes that Spain is the market considered to have more proximity with Portugal and therefore less risk for an international expansion. In the case analyzed, a non-equity joint venture is pointed as the safest entry mode.

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Gould, Richard Robert, and RichardGould@ozemail com au. "International market selection-screening technique: replacing intuition with a multidimensional framework to select a short-list of countries." RMIT University. Social Science & Planning, 2002. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20081125.145312.

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The object of this research was to develop an international market screening methodology which selects highly attractive markets, allowing for the ranges in diversity amongst organisations, countries and products. Conventional business thought is that, every two to five years, dynamic organisations which conduct business internationally should decide which additional foreign market or markets to next enter. If they are internationally inexperienced, this will be their first market; if they are experienced, it might be, say, their 100th market. How should each organisation select their next international market? One previous attempt has been made to quantitatively test which decision variables, and what weights, should be used when choosing between the 230 countries of the world. The literature indicate that a well-informed selection decision could consider over 150 variables that measure aspects of each foreign market's economic, political, legal, cultural, technical and physical environments. Additionally, attributes of the organisation have not been considered when selecting the most attractive short-list of markets. The findings presented in the dissertation are that 30 criteria accounted for 95 per cent of variance at cross-classification rates of 95 per cent. The weights of each variable, and the markets selected statistically as being the most attractive, were found to vary with the capabilities, goals and values of the organisation. This frequently means that different countries will be best for different organisations selling the same product. A

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Råberg, Johan, and Max Hedenbergh. "International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123348.

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In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. This is particularly true for retailers, and despite this being generally accepted, relatively little is in fact known about retailers ́ choice of foreign markets. Hence, this study investigates international market selection (IMS) strategies of Swedish retailers with global operations. The purpose of this study is twofold; first, to explore which criteria Swedish retailers use upon making international market selection decisions and investigate the relative importance among these criteria. Second, to assess the possibilities of creating a weighted IMS model for retailers, which can be use as guidance for marketing practitioners. The research questions which will be answered are: How do Swedish international retailers select foreign markets? What are the possibilities of creating a weighted IMS model for retailers? The study embraces a qualitative strategy with an exploratory research approach and a multiple case study design. Through extensive literature review, a conceptual framework is constructed, and subsequently developed, post gaining insight in practitioners’ reasoning. The empirical data was gathered through interviews with managers of Swedish retailers with international presence, as well as strategy consultants who routinely work with strategy conformation for Swedish retailers. Our findings show that criteria which influence IMS decisions among Swedish retailers are quite similar among firms and can be arranged under three main categories; market attractiveness, psychic distance and internal factors. Moreover, as a result of the empirical findings, we suggest previous IMS research lack one important factor which influences the IMS decisions, namely “gut-feeling”/coincidence. The relative importance among factors proved to vary among firms. Consequently, four concepts aiming at explaining the variations were developed. The four concepts include firm size, firm objective, industry of the firm, and ownership structure. Finally, with support from respondents, we arrived at a conclusion suggesting that construction of a weighted IMS model for all types of retailers is unfeasible. However, if the scope is limited to only include firms of similar characteristics as proposed by the four concepts, such model could potentially yield solid validity.

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Tunbjer, Michael, and Marion Jarne. "Foreign Market Analysis : Should Oriflame Enter France?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-467.

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The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. In order to be able to analyze a foreign market a company needs to do market research in the foreign market as to gather essential information. A firm which is facing a quick internationalization process is the Swedish direct sales firm of cosmetics Oriflame. Oriflame has grown quickly in developing countries but is not present in one of the biggest market for direct sales in Europe: France.

The purpose of this thesis is to develop a theoretical framework to analyze foreign markets and apply it to the French market of direct sales in cosmetics and Oriflame.

A qualitative study based on the 5 Cs framework for analyzing foreign markets has been carried out. Seven focus groups have been conducted in France and Sweden in order to obtain information about and comparability in consumer attitudes towards Oriflame’s marketing mix. Interviews have been conducted in order to get information about Oriflame as a company. Secondary data has been gathered from different sources for the theoretical framework as well as for the empirical research on issues such as culture, competition and market.

This thesis has developed a theoretical framework to analyze foreign markets called the 5 Cs. The 5 Cs are based on: Company, Constitution, Competition, Customers and Culture. The 5 Cs is a very general framework and can be applied to a wide range of foreign markets and firms and was in this case applied to analyze a real world case of Oriflame and France. The analysis of the empirical findings found that there is potential for Oriflame to enter the French market in terms of consumer preferences and general market characteristics. However, it also found that what will probably determine everything in the end is whether Oriflame can be strategically committed to enter a mature West European market like France.

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Zibari, Said. "Foreign involvement in resource-rich developing countries : market selection and level of involvement in GCC markets compared with Western European markets /." Turku : [Turku School of Economics and Business Administration], 1997. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007871514&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Hollender, Lina [Verfasser]. "Internationalization Processes of SMEs: Foreign Market Entry Mode Choice, Experiential Learning, and Host-Country Selection / Lina Hollender." Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2017. http://d-nb.info/1142000451/34.

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Aluko, Abolade, and Olegs Semasko. "A process of internationalization and foreign market entry mode selection in service industry ‘Case study of Via SMS Group Company’." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12392.

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Title: A process of internationalization and foreign market entry mode selection in service industry ‘Case study of Via SMS Group Company’ Level: Final assignment for Master Degree in Business Administration Authors: Olegs Semasko, Aluko Abolade Supervisor: Pär Vilhelmson Date: 2012 May AIM: The aim of this study is to investigate the causes that stimulate service companies to cross boundaries of its home country and open new subsidiaries in other countries. In addition we also examine what type of foreign market entry mode the service company selects when it enters another market. The topic of market entry strategy is of current interest among researchers and has been widely discussed for a long period of time, but there is still limited number of studies about the service industry. Therefore it might be interesting to look into why the companies in service industry strive to internationalize its operations and what mode of entry do they prefer in terms of choosing foreign market entering strategy. METHOD: We used a qualitative research approach to explore the internationalization process procedure of our case company and we adopted a case study method. Both secondary (textbooks, scientific articles and the website of our case company) and primary data (interviews with two branch managers of the case company) were used in order to fulfill the purpose of this study. CONCLUSION: Our study shows that the firm’s reason of internationalization depends on the motives such as: to increase the number of clients, to improve customer loyalty and to get additional profit. We also understand that the company’s executives prioritized wholly owned subsidiary entry mode among others. From our empirical findings we concluded that the firms’ decision about going abroad requires a preparation and implementation of well developed strategies, in order to succeed in foreign markets and to achieve company’s goals and objectives CONTRIBUTION OF THE STUDY: Taking into consideration limited number of researches in this area for the financial service sector, this study can be perceived as valuable complement to the existing researches in this field. Moreover the companies in service industry, that have plans for entering other countries, might consider this study as useful and beneficial for them in terms of getting relevant information. Undoubtedly the research may increase awareness about new financial service products, provided by the Via SMS Group. KEY WORDS: Globalization, process of internationalization, entry mode, short-term loan, IT platform.

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Gunnarsson, Annica. "The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12170.

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Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. The international market of education has changed during the last years, and in Sweden we just had one big change when the introduction of tutoring fees was determined. This has forced the universities out on unfamiliar territory. This new territory consists of competing on a much bigger market than before and the need to develop a new international marketing strategy has occurred. The research on entry modes from a manufacturing perspective is extensive and therefore this research deals with the entry modes from a service perspective. The aim of this study is to gain better understanding of the selection of entry modes from a service institutes perspective. Furthermore the research is limited to investigating the education sector and how they use entry mode when wanting to establish them on a new market. The research is done through seven different interviews. The universities are located both in Sweden and abroad. This method where chosen because the goal is to find out how the universities is enter new markets. The findings are based on the factors that determined international marketing strategy and how the respondents have answered the questions. How the universities work with the changes they experience is also a factor in the decision making process on which international strategy to use. The main findings of the study are that the entry mode education institutes most often use is some sort of international joint venture.

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Gajdošíková, Alena. "Návrh strategie náboru pracovníků v Jihomoravském kraji." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221468.

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This master’s thesis analyses labour market in South Moravian Region, related problems of supply surplus especially in information technologies area, problems of recruiting graduates and foreigners. It suggests solutions and methodology for recruiting candidates evaluation.

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Moreira, Diana Conduto Viegas. "ActualSales Portugal : the internationalization process and foreign market selection." Master's thesis, 2016. http://hdl.handle.net/10400.14/20721.

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The online performance marketing industry (OPM) has been consistently growing double digits for the past 5 years, reflecting the market’s adjustments to a reality where economic challenges predominate and consequently push companies to demand greater evidence of return on investment. Online lead generation, a sub-segment of OPM, is defined as the processof generation and delivery of leads, i.e. prospects interested on a certain product or service. ActualSales is a multinational Portuguese company that operates in the online lead generation industry,currently facing the industry’s paradigm of rapid growth and increasing competition. Henrique Agostinho, managing partner, was responsible indefining the next steps for the company’s internationalization strategy and adaptation to the recent and fast-growing industry, by creating a new subsidiary whether in Argentina or Colombia. Recent contract opportunities in both Latin American countries made the two eligible for consideration; however, the company did not possess enough human resources to tackle both geographies. Consequently, only one country could be chosen. In this case, students are presented with real life events related to industry and strategy definition, more specificallythe internationalization process and foreign market selection of ActualSales.
A indústria de online performance marketing (OPM) tem vindo a crescer consistentementedois dígitos ao longo dos últimos cinco anos, refletindo o ajustamento do mercado a uma realidade onde os desafios económicos predominam e forçaa que as empresas exijam cada vez mais evidências do retorno do investimento. O online lead generation é um subsegmento da indústria OPM, e define-se como sendo o processo de criação e entrega de leads. A ActualSales é uma empresa multinacional Portuguesa que opera na indústria de lead generation e que atualmente compete numa indústria em rápido crescimento e com cada vez mais competidores. Henrique Agostinho, managing partner, é o responsável pela definição da estratégia de internacionalização da empresa para a América Latina, acompanhando assim o rápido crescimento da indústria nestes países. Novas oportunidades contratuais nos países da Argentina e Colômbia, tornaram possível a implementação de uma nova subsidiária. No entanto, a falta de recursos humanos suscetíveis à expatriação, força a que apenas um dos países seja eleito. Este case study expõe eventos reais, permitindo ao leitor uma representação daquilo que são os desafios relacionados com a definição de uma estratégia de internacionalização, assim como o processo de seleção de mercados internacionais.

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"Cointegration and model selection on foreign exchange markets." 1998. http://library.cuhk.edu.hk/record=b5889711.

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by Wai-Man Leung.
Thesis (M.Phil.)--Chinese University of Hong Kong, 1998.
Includes bibliographical references (leaves 107-112).
Abstract also in Chinese.
Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- Problems of Cointegration Analysis --- p.1
Chapter 1.2 --- Contributions of this Research --- p.2
Chapter 1.3 --- Applications of this Research --- p.3
Chapter 1.4 --- Organization of this Thesis --- p.3
Chapter 2 --- Foreign Exchange Features --- p.5
Chapter 2.1 --- Spot Exchange Rate Markets --- p.5
Chapter 2.2 --- Development of International Monetary System --- p.6
Chapter 2.3 --- Determinants of Foreign Exchange Rates --- p.7
Chapter 2.4 --- Description of Foreign Exchange Data --- p.9
Chapter 3 --- Literature Overview --- p.17
Chapter 3.1 --- Model Selection --- p.17
Chapter 3.2 --- Line and Curve Detection......................................................' --- p.20
Chapter 3.3 --- Concluding Remarks --- p.23
Chapter 4 --- Regression by Minor Component Analysis --- p.24
Chapter 4.1 --- Regression by Ordinary Least Squares --- p.24
Chapter 4.2 --- Regression by Total Least Squares --- p.27
Chapter 4.3 --- The comparison of PCA and MCA --- p.28
Chapter 4.4 --- Experiment 4A : Regression on Artifical Data --- p.29
Chapter 4.5 --- Experiment 4B : Regression on FX Data --- p.30
Chapter 4.6 --- Concluding Remarks --- p.32
Chapter 5 --- Cointegration Test by Minor Component Analysis --- p.33
Chapter 5.1 --- Concept of Cointegration --- p.33
Chapter 5.2 --- MCA Based Cointegration Test --- p.34
Chapter 5.3 --- Experiment 5B : Cointegration Test on FX Data --- p.36
Chapter 5.4 --- Concluding Remarks --- p.38
Chapter 6 --- Model Selection by Minor Component Analysis --- p.44
Chapter 6.1 --- Hypothesis Test on Minor Component Coefficients --- p.44
Chapter 6.2 --- Experiment 6B : Forward Selection on FX Data --- p.46
Chapter 6.3 --- Experiment 6B : Backward Elimination on FX Data --- p.50
Chapter 6.4 --- Experiment 6C : MCA Based Selection on FX Data --- p.53
Chapter 6.5 --- Concluding Remarks --- p.54
Chapter 7 --- Cointegration by Modular MCA --- p.55
Chapter 7.1 --- Ordinary Modular MCA Based Cointegration --- p.56
Chapter 7.2 --- Experiment 8A : OMMCA on Artificial Data --- p.58
Chapter 7.3 --- Experiment 8B : OMMCA on FX Data --- p.63
Chapter 7.4 --- Variable-Dependent Modular MCA Method --- p.71
Chapter 7.5 --- "Experiment 8C : VMMCA on Artificial Data," --- p.73
Chapter 7.6 --- Experiment 8D : VMMCA on FX Data --- p.80
Chapter 7.7 --- Adaptive Modular MCA Based Cointegration --- p.89
Chapter 7.8 --- Experiment 8E : AMMCA on Artificial Data --- p.90
Chapter 7.9 --- Experiment 8F : AMMCA on FX Data --- p.94
Chapter 7.10 --- Concluding Remarks --- p.103
Chapter 8 --- Conclusions and Future Works --- p.105

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Shih, Su-Chuan, and 石素娟. "Selection Entry Modes to a Foreign Market by Group Decision." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/83925943421571382648.

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博士
國立臺灣大學
國際企業學研究所
94
Entry mode selection is an important and practical task for an enterprise when entering a foreign market. We illustrate the proposed group decision process for entry mode selection by the case of a notebook computer company in Taiwan considers to enter Vietnam market. The process would benefit enterprises in practice implementation. Base on the theories of Transaction Cost Economics, Resource Base, and Institutional Approach, we tailored major factors and indices for the enterprise to select entry modes. In the first phase of the Two-Phase approach, we employ Analytical Hieratical Process (AHP) to determine equity or non-equity investment. In the second phase, we employ Analytical Network Process (ANP) to select six entry modes with equity investment: New Venture, Acquisition, Merger, Majority Joint Venture, Equality Joint Venture, and Minority Joint Venture.

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Chan, Sheng-Fa, and 詹盛發. "Decision for Optimal Site Selection while Entrying a Foreign Market." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/mu2r4d.

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碩士
銘傳大學
管理科學研究所在職專班
92
This study addresses the optimization by a firm of the location of production and the decision to enter a market. The Cobb-Douglas production function with stochastic dynamic programming method is used to establish the Cobb-Douglas batch process model, and to use real options approach for making entry decisions under exchange rate uncertainty. The method of entry selected involves holding equity, as described by Kouvelis et al. (2001). The manufacturer can make decisions that optimize the transfer threshold-value of the manufacturer who decides to transfer the location of their production. Moreover, sensitivity analysis, and some characteristics of optimal the production strategy is obtained. These explanations are to broaden the perspective of the manufacturer to make decision for transnational investment.

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Weiß, Konstantin. "International market selection applied to a foreign direct investment of a SME." Master's thesis, 2017. http://hdl.handle.net/10362/24133.

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The work project “International Market Selection Applied to a Foreign Direct Investment of a SME” seeks to find a solution to the organizational challenge of Boyens Backservice GmbH, a German SME, to identify, evaluate and select most preferable markets for a foreign direct investment. The method follows a three-step approach. First core markets are identified, which are then evaluated to the general FDI feasibility. This is concluded by an in-depth market analysis of the top two identified markets. The outcome yields the Czech market as the most preferable.

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Correia, Jorge Filipe de Jesus Sousa. "Proposing a model for foreign market selection in the ground engineering slurries industry: the special case of Ground Tech." Master's thesis, 2009. http://hdl.handle.net/10071/3048.

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JEL Classification : M10 - Business Administration, General; M16 – Business Administration, International Business Administration
SMEs that develop their business in niche markets need to look to opportunities in other markets (foreign countries) in order to be able to sustain overtime the business growth. This work proposes a model for foreign market selection in the industry of Ground Engineering soil stabilisation slurries. This study based on the Hollensen’s international market selection model, the author proposes an adapted and expanded model for foreign market selection. Above all, the aim of this work is to propose a practical implementation of the model in order to support decision making for foreign market selection.
As PME’s que desenvolvem o seu negócio num nicho de Mercado, precisam de procurar oportunidades em outros mercados (países estrangeiros) no sentido de garantir um crescimento sustentado do negócio ao longo do tempo. Este trabalho, propõe um modelo para selecção de mercados internacionais, na indústria dos fluidos de estabilização de solo para uso em Geotecnia. Com base no modelo de selecção de mercados internacionais de Hollensen, o autor propõe um modelo adaptado e expandido para selecção de mercados internacionais. Acima de tudo, o objectivo deste trabalho é propor uma implementação prática do modelo no sentido de suportar a decisão de selecção de mercados internacionais.

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Schmidt, Peter Daniel. "Spicing up foreign markets: a strategic concept to drive salmarim’s internationalization." Master's thesis, 2017. http://hdl.handle.net/10362/23383.

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This work develops a strategic internationalization concept for Salmarim; a Portuguese micro-enterprise that produces gourmet salt and has recently been doubling its sales year after year. To support this development, this work provides a structured approach on how to further internationalize Salmarim’s business. Basing on the latest literature, an international market selection is performed – under the utilization of a customized scoring-model that ranks several countries from North-Eastern Europe. This model identifies Norway as the most attractive foreign market for Salmarim. Furthermore, advice on the entry mode to approach the Norwegian market and the risks associated with this venture, is provided.

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Fernandes, Catarina Fonseca. "Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets." Master's thesis, 2021. http://hdl.handle.net/10362/123296.

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S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.

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Almeida, Sofia Ferreira de. "Strategy for SME's International Expansion - Selection and Penetration of Foreign Markets. The case of Castro, Pinto & Costa and OleoTest®." Dissertação, 2015. https://hdl.handle.net/10216/84882.

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Almeida, Sofia Ferreira de. "Strategy for SME's International Expansion - Selection and Penetration of Foreign Markets. The case of Castro, Pinto & Costa and OleoTest®." Master's thesis, 2015. https://hdl.handle.net/10216/84882.

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Dissertations / Theses on the topic 'Foreign market selection'

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