Dissertations / Theses on the topic 'Ford#6.03.00'
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Jara, Romero Luis Enrique. "Nivel de conocimientos sobre el consentimiento informado en médicos de un hospital de Essalud, Chiclayo 2018." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2264.
Full textAlvarado, Pineda Rosa Liliana. "Nivel de conocimientos de bioética en estudiantes de segunda especialidad de odontología de una universidad de Chiclayo, durante el año 2018." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2330.
Full textCieza, Dominguez Marco Antonio. "Programa de bioética personalista, haciendo uso del video-forum para educar las actitudes sobre la vida del embrión humano." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2016. http://tesis.usat.edu.pe/handle/usat/1088.
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Nureña, Montenegro Julia María. "Conciencia bioética ambiental en los docentes de enfermería de una universidad privada - 2018." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2406.
Full textSaravia, Mateo Jessica Ingrid, and De Tasayco Maria Susana Yataco. "Actitudes ante el aborto provocado de las estudiantes del cuarto grado de educación secundaria de la I. E. Santa Ana en el año 2018." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2478.
Full textArriaga, Deza Emma Vanesa. "El consentimiento informado para el manejo de muestras biológicas por personal de laboratorio clínico de un hospital de la región Lambayeque - 2018." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2421.
Full textPonce, Linares Ricardo Alberto. "Conflictos éticos y legales en la relación entre los médicos y la industria farmacéutica." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo - USAT, 2013. http://tesis.usat.edu.pe/jspui/handle/123456789/185.
Full textEl debate bioético actual señala los problemas que se originan en las estrechas relaciones establecidas entre la industria farmacéutica y los profesionales médicos, por ello resulta de necesidad indagar cuáles son los conflictos éticos y legales en esta interrelación. La presente investigación de tipo cualitativa documentaria describe la situación actual, los conflictos y las formas de tratamiento existentes en la relación diaria entre los médicos y la industria farmacéutica. Bajo la metodología de análisis triangular de Sgreccia se analizan las diversas formas de interacción de dicha relación que pueden percibirse como transgresiones a las normas éticas y morales en pro de la obtención de beneficios y se señalan los principales lineamientos del derecho al respecto. El conflicto ético y/o legal en la relación del médico con la industria farmacéutica se produce cuando se pasa por alto que el fin supremo del acto médico es la persona humana solicitante de atención médica. Cuando la aplicación práctica de los conocimientos y la tecnología disponible es llevada a cabo anteponiendo intereses secundarios u obligaciones reales o sentidas, producto de la relación con la industria farmacéutica, entonces se instrumentaliza al paciente y se le convierte en un medio para lograr un fin subalterno que no se condice con la esencia de la profesión médica. El trabajo concluye con la elaboración de una propuesta de conducta ética en la relación médico-industria.
Díaz, Manchay Rosa Jeuna. "Ética de la hospitalidad en el cuidado a la persona con cáncer en fase terminal y su familiar acompañante." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2018. http://tesis.usat.edu.pe/handle/usat/1605.
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Flores, Huamaní Alberto Oliver. "Nivel de conocimiento de los principios de la bioética personalista en alumnos del 5to año de odontología en una universidad local." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2018. http://tesis.usat.edu.pe/handle/usat/1418.
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Gutiérrez, Gutiérrez Carmen Isabel. "Percepción de internos y residentes de aspectos del profesionalismo médico en establecimientos de salud. Lambayeque 2013." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2013. http://hdl.handle.net/20.500.12423/552.
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Díaz, Espino Silvia Rocío. "Práctica de la ética en el desarrollo formativo de los estudiantes de una universidad privada de Chiclayo." Master's thesis, Chiclayo, 2015. http://tesis.usat.edu.pe/jspui/handle/123456789/565.
Full textTomlinson, Nora. "The achievement of Ford Madox Ford as editor." Thesis, Open University, 1996. http://oro.open.ac.uk/19038/.
Full textSaunders, M. W. M. "Ford Maddox Ford and the reading of prose." Thesis, University of Cambridge, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.373696.
Full textDahab-Maguire, Farida Elizabeth. "Ford Madox Ford (1873-1939) et la France." Lille 3 : ANRT, 1989. http://catalogue.bnf.fr/ark:/12148/cb376041687.
Full textDahab-Maguire, Farida Elizabeth. "Ford Madox Ford (1873-1939) et la France." Lille 3 : ANRT, 1988. http://catalogue.bnf.fr/ark:/12148/cb37607599b.
Full textDahab, Farida Elizabeth. "Ford Madox Ford (1873-1939) et la France." Paris 4, 1987. http://www.theses.fr/1987PA040456.
Full textThe aim of this thesis is to study Ford Madox Ford, né Hueffer, in his various relations with France where he exiled himself since 1922 until the day of his death. The first part of this study (4 chapters) consists of an attempt to study the international review Ford founded and edited in Paris in 1924. The aim of this review which lasted 12 months, was to promote internationalism in the world of letters. Entitled the transatlantic review, it published french, english and american writers at a time where there was a large number of american expatriates in Paris. In the second part of this work, we investigate Ford's relations with Provence, this part of France where he lived for long stretches of time. It consists of three chapters, the first one of which is an analysis of the presence of Provence in Ford's best novel. The good soldier (1915). Follows a study of the type of vision Ford had of this part of France, as well as an analytical study of the place of Provence in the larger context of ford's vision of the world in which he lived
Goraczkowski, Sebastian. "Ford Evoke." Thesis, Umeå universitet, Designhögskolan vid Umeå universitet, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-125873.
Full textSkinner, Paul. "Ford Madox Ford and Ezra Pound : responses to crisis." Thesis, University of Bristol, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.357675.
Full textLlacsa, Soto León. "Correlación entre los niveles de conocimiento del código de ética médica y el de autorregulación del ejercicio profesional, Ica 2014." Master's thesis, Chiclayo, 2015. http://tesis.usat.edu.pe/jspui/handle/123456789/448.
Full textArriola, Arízaga María Caridad. "Proyecto educativo para la educación sexual y afectividad de los adolescentes del 5to grado de una institución educativa estatal -distrito San José-2013." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2015. http://tesis.usat.edu.pe/handle/usat/1640.
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Tapia, Arbulú Andrés Felipe. "Contexto bioético de la venta de misoprostol en las farmacias y boticas del Perú." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2016. http://tesis.usat.edu.pe/handle/usat/945.
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García, Urrutia Alcántara Luis Eduardo. "Problemas éticos y bioéticos apreciados por los estudiantes de obstetricia desde el aula a la práctica hospitalaria." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2013. http://hdl.handle.net/20.500.12423/546.
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Amigó, Ferrater Josefa. "Percepción de las mujeres sobre la información médica recibida con el diagnóstico de cáncer de mama, Hospital FAP, Lima Perú." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2015. http://hdl.handle.net/20.500.12423/555.
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Arqueros, Chicoma Marlyn Rosseline, and Luna Milagritos Yoelia Mendoza. "Actitudes ante la dignidad personal del embrión humano en estudiantes del 1° y 12° ciclo de derecho, USAT 2018-II." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2314.
Full textBrasme, Isabelle. "Parade's End de Ford Madox Ford : vers une esthétique de la crise." Paris 7, 2008. http://www.theses.fr/2008PA070079.
Full textFord Madox Ford held a major yet paradoxical stance within modernist. His relationship to his literary context is characterized by a vibration between the tribute to his artistic heritage and enthusiasm for the imperative of novelty mat defines modernism. The reluctance to inscribe Ford within the modernist canon may be explained by the difficulty to reconcile his work's contradictions and consequently to delineate a stable aesthetic System. Ambivalence is indeed at the core of the author's aesthetic project, particularly so in Parade's End. The tetralogy describes a contradictory relationship to its ideological, aesthetic and philosophical heritage and to the past; it initiates an irreconcilable dialectic between the ideal of a past inhabiting the present and the notion of newness that such nostalgia implies. The text conveys a reluctance to resolve the confusion it generates: it is thus impossible to establish a fixed line between the values of tradition and those of modernity. The fundamental dimension of negativity endows the text with a paradoxical dynamism. This work explores the tension between homage and derision that characterizes Parade's End, The nostalgia of a stable ideology, of a satisfyingly coherent narrative and of a subject that can be grasped as a whole, is simultaneously sublimated and derided. The crisis of ideological, aesthetic and ontological Systems of thought that is thus made blatant does not result in the development of an alternative System; it does not however lead to void either, but to lets us delineate a System that has yet to be created. The text is constantly moving towards an aesthetics whose contours are merely suggested
Bernot, Marine. "Ford Madox Ford (1873-1939) en quête d'identité : chroniques et vagabondages impressionnistes." Thesis, Toulon, 2017. http://www.theses.fr/2017TOUL3001.
Full textFord Madox Ford is one of the most important figures, not only of English literature butof the Western European cultural and artistic world of the twentieth century. Closelyconnected with Henry James and Joseph Conrad (with whom he wrote three novels incollaboration), Ford played a vital role as editor, contributor to literary impression and aspioneer of “modernism”. Cosmopolitan by birth (English, German, French), this tirelessvoyager, torn between England, the United States and France (especially Provence, hischosen domain and Toulon), Ford is the author of a voluminous sum of publicationsmade up of more than 80 books and other items. The author of this thesis, Marine Bernot,has chosen to concentrate on a dozen or so memoirs covering the years going from 1904to 1937, focusing particularly on two travel ‘novels’, Provence and The Great TradeRoute. These works, which give an original insight into the first half of the twentiethcentury, introduce the reader to an original and complex personality – politicallyadvanced, feminist, non-conformist, ecologist ahead of his times, visionary –, a man inharmony with contemporary preoccupations
Berrahou, Zineb. "La grande guerre de ford madox ford : de l'histoire à la fiction." Thesis, Montpellier 3, 2016. http://www.theses.fr/2016MON30057.
Full textThe corpus consists of two non-fiction volumes When Blood is Their Argument: An Analysis of Prussian Culture and Between St. Dennis and St. George: A Sketch of Three Civilizations, published during the war in 1915 (Between St. Dennis was translated in French and well received by the French government); and four autofictions including an unfinished text, True Love & a General Court Martial, started well before the end of the Great War but was not published until 1999; an unpublished book, Mr. Croyd: A Romance of Reconstruction (alias That Same Poor Man), completed in 1920, the manuscript is available at the Library of Cornell ( "Division of Rare and Manuscript Collections"); No Enemy: A Tale of reconstruction, mainly written in 1919, published ten years later, in 1929, only in the United States, and after several decades in England, in 2002; and The Marsden Case: A Romance of Reconstruction, published in 1923. The notion of trauma is implicitly as well as explicitly the main theme of these six books. It is generally agreed that the trauma is not the prerogative of modern times, however, the trauma generated by the Great War is extraordinary. It is not restricted only to the battlefield but affected a whole society, mobilised behind the war effort. The case of Ford Madox Ford, née Hueffer is unique in the sense that he is the only writer who crossed the abyss that opened up between the two generations of writers, on the one hand, his, represented by Henry James, Bennett, Kipling, Wells, and all those who participated in the ideological cause, and the young disillusioned generation of writers (Robert Graves, Siegfried Sassoon, Richard Aldington, etc.) who were betrayed by those they called the Old – political leaders and writers. This work, bearing on socio-political, historical, theoretical and biographical arguments, attempts to examine the painful processes of reconstruction and consolidation of the Fordian impressionist technique and its author, ‘shell-shocked’ by the traumatic experience of war
Petr, Rostislav. "Komunikační strategie značky Ford." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72174.
Full textCárdenas, Krenz Arturo Ronald. "El derecho de las personas concebidas mediante técnicas de reproducción asistida a conocer su identidad biológica, desde una perspectiva biojurídica." Master's thesis, Chiclayo, 2014. http://tesis.usat.edu.pe/jspui/handle/123456789/420.
Full textCarrero, Gonzales Alex Abelardo. "Reconocimiento del valor esencial de la persona humana desde la argumentación filosófica de la dignidad." Bachelor's thesis, Chiclayo, 2015. http://tesis.usat.edu.pe/jspui/handle/123456789/488.
Full textCampos, Olazábal Patricia Julia. "Consideraciones éticas y jurídicas en la donación de órganos provenientes de recién nacidos anencefálicos." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo - USAT, 2013. http://tesis.usat.edu.pe/jspui/handle/123456789/146.
Full textDesde la década de los sesenta se hizo cada vez más evidente el problema del recién nacido (RN) anencefálico, en vista del incremento de la procura de órganos para trasplante en RN, en este sentido la investigación consideraciones éticas y jurídicas en la donación de órganos provenientes de recién nacidos anencefálicos, formuló como objetivos: revisar definiciones y criterios para muerte cerebral en RN; describir y comentar críticamente si los RN anencefálicos cumplen los criterios para donantes y analizar y discutir las consideraciones éticas y jurídicas de la donación de órganos provenientes de RN anencefálicos. La investigación fue bibliográfica con abordaje descriptivo. Para ello se revisó lo escrito por la comunidad científica sobre el tema primero en fuentes primarias: libros, papers y artículos de revistas, después en fuentes secundarias; base de datos, declaraciones, tesis. Para el análisis fue necesario la comprensión, análisis e integración de la literatura, que se registraron en fichas bibliográficas donde se plasmó el documento fuente. En el proceso de la investigación se hizo uso de los principios éticos y de rigor científico. Se concluyó que los RN anencefálicos son personas humanas y se debe respetar su dignidad tanto en la vida y en la muerte. No es necesario redefinir los criterios de muerte cerebral, ni crear una nueva ley para que los RN anencefálicos sean potenciales donantes de órganos.
Tejada, Zevallos Edgar Humberto. "Aspectos bioéticos en el uso de bancos de células madre de cordón umbilical." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo - USAT, 2013. http://tesis.usat.edu.pe/jspui/handle/123456789/154.
Full textExisten diferentes tipos de células madre en la sangre del cordón umbilical: células hematopoyéticas, células mesenquimales y células progenitoras del tejido endotelial. Pero hay un cuestionamiento particular el cual es objeto de discusión y consiste en qué tipo de banco de células madre debe ser promovido; los bancos públicos o los bancos privados. La discusión es necesaria debido a que se presentan posiciones que sostienen criterios que se oponen uno a otro. La primera controversia bioética gira alrededor del cuestionamiento si es apropiado o no promover la creación de bancos para la conservación de sangre de cordón umbilical autóloga. En este sentido es necesario considerar antes que nada, qué probabilidades hay que las unidades de un cordón umbilical pueda ser usada en el futuro para el niño que donó dicha sangre. Para el análisis de la documentación se usaron fuentes primarias y secundarias. En el desarrollo de la investigación, se consideraron los principios éticos y de rigor científico y como una de las consideraciones finales, el fomento a través de medios y de organismos estatales, de una verdadera cultura de difusión de la necesidad de contribuir a la formación de bancos nacionales de sangre de cordón umbilical, tanto por parte de las autoridades, como para estimular la participación masiva de las parturientas.
Quevedo, Campos Gladys del Carmen, and Huamán Milagros Clotilde Córdova. "Actitudes ante la sexualidad y la castidad en estudiantes de 1°-12° ciclo de derecho de la USAT, 2015." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2016. http://hdl.handle.net/20.500.12423/2023.
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Fernández, Díaz Edulgerio. "La dimensión espiritual del paciente oncológico desde la bioética personalista." Master's thesis, Chiclayo, 2015. http://tesis.usat.edu.pe/jspui/handle/123456789/568.
Full textAttridge, John. "Impressionism and professionalism Joseph Conrad, Ford Madox Ford, and the performance of authorship /." Connect to full text, 2006. http://hdl.handle.net/2123/5825.
Full textTitle from title screen (viewed 28 January 2010). Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy to the Dept. of English, Faculty of Arts. Degree awarded 2007; thesis submitted 2006. Includes bibliographical references. Also available in print form.
Pásara, Luis. "La marcha del Proyecto Ford." Pontificia Universidad Católica del Perú, 2015. http://repositorio.pucp.edu.pe/index/handle/123456789/116762.
Full textLivia, Dominguez Allison Sofia, Martinez Rubí Medina, Buleje Carmen Rosa Meneses, Sousa Lucyana Belen Ortiz, and Morales Carlos Felipe Puza. "Campaña publicitaria: New Ford Edge." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2020. http://hdl.handle.net/20.500.12404/17136.
Full textThis research is relevant to Ford since it is about the elaboration of a campaign for a new product in the market which functionalities are highly valued by the target audience and need to be noticed, in addition to the need of covering a commercial objective of sales. Therefore, the objective of this work is to develop two advertising campaign proposals, one ideal and the other one with a reduced budget, that would generate the sale of 150 units of the New Ford Edge in the second half of 2020. The field work consists of the selection of a homogeneous non-probabilistic sample of 49 men between the ages of 35 and 55. The research has a mixed focus and the applied instruments are standardized surveys and semi-structured interviews. From this, the following was obtained: first, the target audience has a double perception of Ford; secondly, the idea of an imposing and modern vehicle complements the image their targets want to project; and finally, the consumption practices seek to satisfy two needs: personal and social. Hence the proposition of a modern twist through its technology focused on safety, which allows Ford to renew itself and keep up with the latest trends without neglecting the trajectory that the brand endures.
Trabajo de investigación
Parreira, Francisco Maria Fialho. "Equity research - Ford Motor Company." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20662.
Full textA Ford Motor Company é uma fabricante de automóveis Americana e uma das maiores empresas do setor em termos de receita, com 155,9 mil milhões de dólares em 2019. O objetivo deste relatório é avaliar a Ford, seguindo o formato recomendado pelo CFA Institute. A escolha da Ford está diretamente relacionada com minha paixão pela indústria automóvel e com a minha curiosidade pela cultura automobilística americana. Este relatório foi elaborado com base em informações disponíveis publicamente até 31 de julho de 2020, pelo que não foram consideradas quaisquer informações disponíveis publicamente após essa data. A indústria automóvel está a ser afetada pela pandemia e o seu futuro ainda é bastante incerto, o que vem trazer ainda mais risco a uma indústria que se encontra em grande mudança, na direção dos veículos elétricos. Para avaliar a Ford, um modelo DCF foi usado, baseado no método "WACC". A avaliação levou a um Preço Alvo de 6.67$ no final de 2020, um potencial ganho de 0,98% em relação ao preço de fecho a 31 de Julho de 2020 de 6,61$. Os valores mencionados levam a uma recomendação de Reduzir a posição, tendo em conta que o risco é considerado elevado.
Ford Motor Company is an American automotive manufacturer and one of the largest companies in the industry in terms of revenues, with 155.9B$ in 2019. The aim of this research report is to value Ford, following the format recommended by the CFA Institute. The choice of Ford was directly related with my passion for the automotive industry and my curiosity towards the American car culture. This report was produced based on publicly available information until July 31st, 2020, meaning that any information available to the market after that date, was not considered. Automotive industry is being affected by the global pandemic and its future is still unclear, which brings even higher risk to an industry that is in the middle of a shift towards electric vehicles. To value Ford, a DCF model was used, based on the WACC method. The model yielded a 2020YE Price Target of 6.67$, with an upside potential of 0.98% from the July 31st, 2020 closing price of 6.61$. The mentioned values lead to a Reduce Recommendation, since the risk level is considered to be high.
info:eu-repo/semantics/publishedVersion
Lemarchal, Dominique. "Contribution a une redecouverte de l'oeuvre de ford madox ford (1873-1939) : les ecrits autobiographiques." Paris 4, 1987. http://www.theses.fr/1986PA040272.
Full textThough they usually acknowledge that such novels as the good soldier (1915) and parade's end (1928) are masterpieces, the british have chosen to see in ford madox ford not a master, but a writer whose main claim to glory is that he was, at one time, conrad's collaborator. Over half a century, from 1891 until the year of his death, 1939, he published over eighty books, novels, essays, poetry, criticism and autobiographies. The study of his autobiographies - of which the english reader can only read excerpts - throws some light on ford's long standing alienation from any genuine critical appraisal in his own country
Becquet, Alexandra. "Ford Madox Ford et les arts : peinture, musique et arts du spectacle dans l'oeuvre romanesque." Thesis, Paris 3, 2013. http://www.theses.fr/2013PA030166.
Full textFord Madox Ford is an impressionist writer who purports to be a historian of his own time and seems to represent modern life in a text conceived visually to make you see. He thus encourages a parallel between his writing and the nineteenth-century French painters’ art to be drawn ; yet he draws on a vast array of arts and aesthetics in his narratives to forge his impression according to his original and singular conception of art. That conception supports the artistic accumulation and association exercised in the novels while it shatters established aesthetic frameworks to merge arts and aesthetics in a form which adapts to reality to structure its formlessness and reveals it to offer an experience of it to the reader. In obeying pictorial and theatrical norms to be seen as pictures or in scenes, the narrative in fact discloses how modernity resists mimetic illusion. So painting and the theatre do not represent visibility but its loss, and the novels are forced by their object to embrace a thoroughly modern de-figuration which Fordian aesthetics endorses and the cinema realises. The latter then grants access to the vision of a fragmented and moving world totalled by the continuous metamorphosis of film, which besides encourages visual identification. However the cinema does not lead to the totalisation of the novel, nor to the dialog which the writer intends to have with his sympathetic reader in order to transfer his artwork onto him. That transfer does happen by means of the text and its structure but ultimately without figuration, through the music of the novel which at once governs, unites and abolishes representation, the arts and the text so the artwork be com-prehended
Jara, Cotrina Araceli. "Fundamentos filosóficos-antropológicos presupuestos en la ideología de género." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2018. http://tesis.usat.edu.pe/handle/usat/1078.
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Ventura, Santisteban Rosa Manuela. "Valoración de la vida humana en su etapa inicial." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2017. http://tesis.usat.edu.pe/handle/usat/1194.
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O'Brien, Nanette R. "Culinary civilization : the representation of food culture in Ford Madox Ford, Gertrude Stein and Virginia Woolf." Thesis, University of Oxford, 2017. http://ora.ox.ac.uk/objects/uuid:14ef9741-fc4a-48d2-aacd-69ff74735b91.
Full textAlva, Quiroz Maria Lissell, Herrera Ximena Alexandra Calderon, Fernandez Diana Isabel Ccorimanya, Anardo Astrid Sofia Matos, and Fernandez Jazmin Milagros Valdarrago. "Estrategia de marketing 360 para el posicionamiento de marca: Caso lanzamiento de New Ford Edge - Ford." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2020. http://hdl.handle.net/20.500.12404/17135.
Full textThe need to increase the value of the Ford brand, with the launch of its new model New Ford Edge, motivated us to research and propose a 360-campaign proposal. The main objective of the research is to communicate that the New Ford Edge model is perfect for the target; For this, our strategy is based on demonstrating that the Co-Pilot 360 function is a semi-automatic assistant that will make life easier for the driver, making him feel cool and recognized. To collect relevant information, instruments such as: interviews, surveys and social listening on social networks were used. As an agency, we propose a methodology focused on 6 important points: Exchange, Knowledge, Ideation, Prototype, Optimization and finally the Measurement stage. As a result of this methodology, we obtained an advertising strategy based on creativity and media planning. As for the creative proposal, we focus on the Co-Pilot 360 concept anticipating the unimaginable, which was reflected through messages with fictitious resources to exemplify cases of everyday life. Regarding media planning, we opted for the choice of innovative media related to the target. The relevance of this research work is based on the fact that more brands can implement a campaign strategy appropriate to the interests of the target audience.
Trabajo de investigación
Olson, Ted. "Tennessee Ernie Ford: Bristol's Biggest Star." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/1124.
Full textBarbari, Filippo. "Implementazione CUDA dell'algoritmo di Bellman-Ford." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021. http://amslaurea.unibo.it/24313/.
Full textLimo, Figueroa David Fernando. "Programa de ética personalista y comprensión del sentido de la vida en estudiantes de derecho de la USAT, Chiclayo." Master's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2016. http://tesis.usat.edu.pe/handle/usat/1063.
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Agüero, Palomino Santiago Alonso. "El Partido Civil y la Iglesia Católica (1871 -1876)." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2021. https://hdl.handle.net/20.500.12672/17742.
Full textHaslam, Sara Jane. "The challenge of knowledge : systems of belief and systems for existence in the novels of Ford Madox Ford." Thesis, King's College London (University of London), 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.300165.
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