Academic literature on the topic 'Footwear industry China'
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Journal articles on the topic "Footwear industry China"
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Sarma, Ma'mun, Farida Ratna Dewi, and Edward H. Siregar. "Pengembangan Industri Kecil dan Rumah Tangga Alas Kaki dalam Menuju Keberlanjutan Usaha dan Menghadapi China-ASEAN Free Trade Agreement." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 9, no. 1 (July 4, 2014): 67–75. http://dx.doi.org/10.29244/mikm.9.1.67-75.
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Although the footwear industry is one sector of the small and medium industries which supported by the government, but the development of the industry is still relatively low. Various government policies have been made related to export and import settings, however the policies do not seem to provide significant benefits to the national development of the footwear industry. The condition is further exacerbated by the implementation of CAFTA (China-ASEAN Free Trade Agreement) in Indonesia. The lack of preparedness of local industry in the face of Chinese products in the country is feared to suppress the competitiveness of local products become increasingly weak. Therefore, the main objective of this study is to analyze the factors that influence the development efforts of small and household footwear industries and to analyze the effect of CAFTA on the sustainability of small and household footwear industries. The research was conducted in Bogor (district and city) which is a center of footwear industry in Indonesia. The respondent of the study consists of the leading small and household industries taken by purposive sampling with 100 respondents. Data were analyzed using the statistical descripitive and Structural Equation Modeling (SEM). Based on SEM analysis, the results indicate that efforts to develop small and household footwear industries directly affected by motivation efforts of the entrepreneurs in this industry and the government policies that facilitate the entrepreneurs in this industry. Increasing the development of business sustainability is also directly influenced by the characteristics of the entrepreneurs who are able to optimize productivity and the CAFTA implementation which is responded by good competitiveness from the local industry.
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Cho, Minje, Seong Pil Choi, Hyung Rim Choi, Byung Kwon Park, Doo Hwan Kim, Hyun Soo Kim, and Byung Ha Lee. "Footwear Design Crowdsourcing Platform Model For Strengthening Of the Competitiveness Of The Footwear Industry." International Journal of System Modeling and Simulation 2, no. 4 (December 31, 2017): 30. http://dx.doi.org/10.24178/ijsms.2017.2.4.30.
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The volumes of global footwear production and consumption have been steadily increasing. In particular, the income increases of China and Southeast Asian countries have led to the rapid growth of footwear production and consumption in Asia. However, while advanced countries still include footwear business as one of their growth engines, Korea regard it as stagnant or diminishing. However, beyond the category of simple manufacturing, footwear industry involves the integration of highly functional products, parts manufacturing, and marketing business, and includes expertise in the fields of design, materials, and epidemiology. The strengthening of the shoe industry is an important potential driver of the overall economy. The strengthened competiveness of the footwear industry will play an important role in the overall economic growth. Crowdsourcing is an approach that encourages the participation of specific communities or unspecified masses in a company’s production, service, or problem-solving processes to increase efficiency. To this end, this paper suggests the crowdsourcing platform model built through the integration of footwear design and IT for the ultimate enhancement of the competitiveness of the Korean footwear industry. Following this paper, a study about the practical development, application, and active use of such platform needs to be conducted. One limitation of this study is that the platform is yet to be developed or applied. Future research should focus on developing an actual platform and further studies in its application and vitalization.
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Rozalinna, Genta Mahardhika, and Regina Cita Berdida. "Kondisi Para Pekerja Industri Alas Kaki di Indonesia Pasca Pemutusan Hubungan Kerja (PHK) di Masa Pandemi Global COVID-19." Brawijaya Journal of Social Science 1, no. 02 (2022): 40–56. http://dx.doi.org/10.21776/ub.bjss.2022.001.02.3.
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The global COVID-19 pandemic has an impact not only on the health sector but also on the industrial sector, especially the footwear industry in various countries such as France, Germany, England, Japan, and also Indonesia. This article discusses specifically the social problems that occur among footwear industry workers in Indonesia after termination of employment (PHK) during the global COVID-19 pandemic. Prior to the pandemic, the footwear industry in Indonesia was running well, and Indonesia was even the fourth country in the world to produce the most footwear in 2018. The production of these footwear was 1.4 billion pairs of footwear which is equivalent to 4.6 percent of the total footwear production worldwide, apart from China, India and Vietnam. The research method used in the writing is descriptive qualitative, which is carried out with data collection methods through in-depth interviews, observations, and journal articles that also discuss problems in the footwear industry. The informants interviewed were a married couple who experienced the termination of employment during the pandemic. The results of this study include: (1) laying off workers, which is one of the options that emerged during the pandemic to close the termination of employment status; (2) when workers were laid off for several months, they did not receive wages, which then led to termination of employment on the grounds that the company is no longer able to carry out production and is declared bankrupt; (3) Workers who have had their employment terminated include both permanent and casual daily workers; (4) casual daily workers who do not receive severance pay; and (5) permanent daily workers who are rehired as casual daily workers.
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Simanjuntak, Darwin. "FACTORS ANALYSIS OF FOOTWEAR TRADE INDUSTRY OF INDONESIA MAIN EXPORT DESTINATION." Jurnal Terapan Ilmu Manajemen Dan Bisnis 1, no. 1 (March 14, 2019): 70–81. http://dx.doi.org/10.35974/jtimb.v1i1.709.
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This study aims to identify the factor that affecting the footwear trade industry in Indonesia based on Indonesia main export destination. Understanding these factors could help leaders in trade industry institutions to better plan their strategies and further research on footwear trading. A set of data was obtained from Badan Pusat Statistic (BPS) based on data from Indonesia footwear main export destination namely: United States, China, Belgium, Germany, Japan, United Kingdom, Netherlands, Korea, Italy, Australia, Mexico, France, Canada, Denmark, Singapore, Brazil, Hong Kong, Russian Federation, Chile, Argentina and Other Countries. Exploratory factor analysis was used to identify the underlying dimensions of countries as Indonesia main export destination. By applying the factor analysis, the study will decide the number of factors to be retained and the total variance explained by these factors; the study can identify the variables in each factor retained in the final solution, on the basis of its factor loadings; the study can give names to each factor retained on the basis of the nature of the variables included in it; the study can suggest the test battery for assessing the footwear trade main export destination in Indonesia; and the study can test the adequacy of sample size used in factor analysis. The result of the study shows that KMO value is 0.784 which is > 0.5; hence, the sample size is adequate for the analysis and the commonalities of all the variables are more than .4; hence, all the variables are useful in the model. Since the variables are identified in factor 0.7 or more, the result shows that all factors which are from the year 2012-2016 contributed to the exports of footwear in Indonesia.
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Akhtar, Naseem, Nadia Zakiri, and Ejaz Ghani. "Changing Revealed Comparative Advantage: A Case Study of Footwear Industry of Pakistan." Pakistan Development Review 47, no. 4II (December 1, 2008): 695–709. http://dx.doi.org/10.30541/v47i4iipp.695-709.
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The global export patterns are changing fast as a result of reduction in trade barriers and technological advancements that have led to gains in productivity and change in comparative advantage patterns in world economies. Asian economies such as China and India are enjoying a notable growth in changing circumstances across the world. Pakistan also has great potential for higher growth however the political threats, socioeconomic environment and lack of updated technologies are obstruction in the way of progress. Some sectors of Pakistan economy have shown a good performance in terms of production and exports. Footwear is one such industry which has increased its exports at large extent since 2003. This sector has pivotal importance in terms of providing and creating jobs, earning of foreign exchange with the help of exports and fulfilling the local consumption requirements. Both in Pakistan and around the globe, the demand for footwear is increasing. Pakistan is one of the most populous countries in the World and according to an estimate with an average population growth of 2.25 percent, about 3 million children have been born during the year 2005-06, signaling the growing demand for footwear in Pakistan. It is also estimated that about 60 percent of the World’s total consumption consists of simple footwear made entirely of non-leather materials and that for the remaining 40 percent only the upper part of the shoe is made of leather. In the manufacturing of footwear, most frequently used material consists upon leather, man-made materials, rubber / canvas / synthetic and textile along accessories. Different type of shoes are being produced by the local industry e.g. sportsmen, army, disabled persons and safety shoes for the industrial workers etc. The population of Pakistan is expected to be about 172 million in the year 2010. Keeping in view the growth in population, the growth in the demand of footwear industry is also anticipated.
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ZHANG, Chi, Leiya LI, Carmen GAIDĂU, and Jin ZHOU. "Evaluation of environmental effect of pump shoes in terms of manufacturing process." Leather and Footwear Journal 21, no. 3 (September 30, 2021): 137–44. http://dx.doi.org/10.24264/lfj.21.3.1.
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China is the largest footwear producing country, as well as the largest country producing the footwear manufacturing waste. In order to achieve sustainable development in the footwear industry, we should pay attention to their environmental effect seriously. Therefore, by applying life-cycle assessment (LCA) protocol, we aimed to explore the effect of the manufacturing process on the environment of a classical style of pump shoes. Following guidelines of ISO 14010, we first determined the objective and the scope of this study; then, we collected input and output data from the shoe producing line of a shoe-making enterprise in Wenzhou, China; afterwards, we applied eFootprint software for LCA modeling; finally, we chose three LCA indicators for further analysis: Global Warming Potential (GWP, kg CO2 eq), Primary Energy Demand (PED, MJ) and Abiotic Depletion Potential (ADP, kg Sb eq). Our results show that by producing one pair of pump shoes, the manufacturing process will emit 11.427 Kg CO2 eq in terms of GWP, 232.621MJ in PED and 6.291×10-5Kg sb eq in ADP. Hence, by multiplying the number of shoes produced in China, negative environmental influences from shoe making industry were also dramatic. According to further contribution rate of all process, we found that materials such as the water-based binder and the plastic last used in manufacturing process accounted for the major reason. Overall, while considering the environmental effects from the shoe manufacturing process, we shall not ignore the environmental impact whilst producing the binder and the last. Moreover, by reducing binder usage or updating the shoe making technology, and recycling the last can be an efficient way to reduce the environmental effects from the shoe making industry.
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Curran, Louise. "EU Trade Defence Actions against China and Their Impacts: The Cases of Textiles and Footwear." Journal of World Trade 43, Issue 6 (December 1, 2009): 1281–97. http://dx.doi.org/10.54648/trad2009050.
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This paper seeks to deepen understanding of EU trade defence measures and their impacts by looking at two particular cases of their use against low-cost imports of Chinese textiles and footwear. The paper highlights, on the one hand, the difficulty experienced by the EU Member States in reaching agreement in both of these cases due to the very different national economic interests involved and, on the other, the impacts of these measures on the market. Both the textiles restrictions and the footwear antidumping actions were followed by reductions in the growth rates of China’s exports to the EU. However, they were also followed by an increase in the exports of other low-cost developing country exporters. The key winners from these actions in trade terms seem to be other developing countries rather than EU domestic industry.
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Srewaradachpisal, Satta, Charoenyutr Dechwayukul, Surapong Chatpun, Richard J. Spontak, and Wiriya Thongruang. "Optimization of the Rubber Formulation for Footwear Applications from the Response Surface Method." Polymers 12, no. 9 (September 7, 2020): 2032. http://dx.doi.org/10.3390/polym12092032.
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Impact force remains the primary cause of foot injury and general discomfort with regard to footwear. The footwear industry traditionally relies on modified elastomers (including natural rubber) whose properties can be physically adjusted by varying the constituents in the rubber formulations. This work aims to investigate the effect of filler/plasticizer fractions on shock attenuation of natural rubber soles. The statistical response surface method (RSM) was used to optimize the loading of natural rubber, fillers (carbon black and china clay) and a plasticizer (paraffinic oil). A novel predictive equation addressing the effects of additives on the physical and mechanical properties of the shoe sole was successfully created using the RSM. Our results demonstrate how the concentrations of these components regulate final properties, such as impact force absorption and hardness, in the commercial manufacture of shoe soles. While a higher loading level of plasticizer promotes reductions in hardness and impact force, as well as energy dissipation, in these modified elastomers, these properties were improved by increasing the filler content.
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Thio, Julia, Fahma Husnalawati, Fatma Kusuma Porodani, Afifudin Anggun Nurzahwa Haris, Jaa’ana Nurur Riza, Ridho Dayan Bagus, and Ratih Fitria Putri. "Proportion of exported non-oil and gas commodities for manufacturing industries, case study in the City of Cilegon." E3S Web of Conferences 325 (2021): 03006. http://dx.doi.org/10.1051/e3sconf/202132503006.
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Export activities are important to the economic growth of the country, especially for developing countries. The city of Cilegon in Banten Province is the main city for the manufacturing industry in Indonesia, mainly for its iron and steel products. This study aims to determine the proportion of exported goods for the manufacturing industry in the City of Cilegon and make suggestions for further development. Data used are BPS publications 2016-2020, LQ is calculated to know the basis of the economic sector in the city. According to the calculation, the manufacturing industry in the City of Cilegon shares 59.70%, the highest among other regions. Commodities that dominated the export trade are footwear, plastic products, iron and steel products, while the US, China, and Japan were the countries that had the highest FOB. To escalate export performance and intensity, it is necessary to consider market and competitors’ networks, improvement of education and transport infrastructure, along with environmental and social-cultural impacts.
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James, Constance R., and Keith Whitney. "Under Armour: repositioning for the global stage." CASE Journal 14, no. 2 (March 5, 2018): 164–93. http://dx.doi.org/10.1108/tcj-06-2017-0055.
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Synopsis Over the last two decades, Under Armour (UA) has emerged from being the “underdog” in the sports apparel and footwear industry to being a leader in the industry, with a fierce attention to performance and great skill at picking up-and-coming athletes who emerge as superstars. This case underscores its administrative heritage, competitive strategy, and growth potential as a global player in a highly competitive industry. It addresses the tension between being a performance brand while launching lines for women vs technology applications and conflicts between its growth strategy and macro-economic forces. It highlights areas in which it has succeeded against macro-economic forces and where it has not. Research methodology The research relies primarily on secondary sources and countless studies of UA and its major competitors. Primary research is based on databases, videos of UA’s Chief Executive Officer, Kevin Plank, and articles from Bloomberg to The Baltimore Sun (UA’s headquarters) on the history, growth and future of UA. It also includes observations and site visits to one of its signature brand house stores as well as intensive research and directed studies with students in the USA and China. Relevant courses and levels The case can be applied to undergraduate, graduate or executive business classes in: business policy and strategy; general management; (sports) marketing; leadership or organisational behaviour classes.
Dissertations / Theses on the topic "Footwear industry China"
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Flores, Giovana Domingues. "The men footwear industry in Brazil: challenges and opportunities." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24899.
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Submitted by Giovana Domingues Flores (giovanadflores@hotmail.com) on 2018-10-15T19:32:48Z
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After a deep economic crisis that started in 2014 and the entrance of Chinese products in the Brazilian footwear market, many manufacturers and retailers have experienced drop in sales and mass layoffs. These events served as a trigger for the study of the underlying factors that have caused the unfortunate events affecting the footwear industry. The purpose of this paper is to gather an industry perspective on what are the main threats the Brazilian footwear industry is facing nowadays and assess whether they are long or short term ones. In order to understand how these factors have impacted in the long term competitive advantage of the chain, 4 interviews were conducted with people working for a retail chain, a questionnaire was sent out to 9 manufacturers of leather shoes, and an online survey was sent out to more than 100 men about their consumption habits of footwear. The changes perceived in consumer preferences represented the biggest threat, given that new trends related to sports shoes and sneakers shifted the focus of the consumer towards international brands and shoes made of different material rather than leather, such as rubber, textile and EVA, mainly produced in China. This threat represents not only a temporary state of the fashion trends, but rather a long term one based on technological innovation and research that are permitted these companies not only with superior products, but also with lower production costs derived from cost efficiencies which are hard to compete with and imitate by the local manufacturers.
Após uma profunda recessão iniciada em 2014 e a entrada de produtos chineses no Mercado de calçados brasileiro, muitos fabricantes e varejistas enfrentaram queda nas vendas e demissões em massa. Esses eventos serviram como gatilho para o estudo dos fatores subjacentes que causaram os eventos lamentáveis que afetaram a indústria calçadista. O propósito deste estudo é consolidar a perspectiva da indústria sobre quais são as maiores ameaças que o mercado de calçados brasileiro enfrenta nos dias de hoje e avaliar se são ameaças de longo ou curto prazo. Para entender como esses fatores impactaram na competitividade da cadeia, 4 entrevistas foram conduzidas com pessoas trabalhando para uma rede varejista, um questionário foi enviado para 9 fabricantes de calçados de couro e uma pesquisa online foi enviada para 100 homens sobre seus hábitos de consumo de calçados. As mudanças percebidas relacionadas às preferencias do consumidor representaram a maior ameaça, dado que novas tendências voltadas para calçados esportivos e sneakers mudaram o foco do consumidor para marcas internacionais e calçados produzidos com outros materiais que não o couro, como borracha, tecido e Eva, majoritariamente produzidos na China. Essa ameaça representa não apenas um estado temporário das tendências da moda, mas sim uma de longo prazo baseada em inovação tecnológica e pesquisa, que permitiu que essas empresas não só fabricassem produtos superiores, mas também com custos de produção muito mais baixos devido a ganhos de eficiência que são difíceis de competir e de serem imitados pelos fabricantes locais.
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Thuresson, Carin Andersson Karolina. "The impact of an anti-dumping measure : a study on EU imports of Chinese footwear /." Jönköping : Jönköping University. Jönköping International Business School, 2008. http://www.diva-portal.org/smash/get/diva2:3772/FULLTEXT01.
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Sena-Dias, Pedro. "Portuguese footwear - the sexiest industry in Europe." Master's thesis, 2014. http://hdl.handle.net/10362/17441.
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This case study deals with the reasons why the Portuguese Footwear Cluster evolved from a
small industry focused on the Portuguese internal market into a high-tech industry capable of
designing and producing some of the best and most expensive shoes in the world. It went from
using the low labor costs of an under-developed economy to produce long series of shoes for
pre-designated brands in Northern Europe to having the ability to produce some of the highest
quality shoes in the world, in small orders, designed and delivered in record timing, while
offering a service of excellence.
In 1960, when Portugal became a founding member of EFTA, the footwear industry in Portugal
was globally irrelevant, producing low quality shoes directed to the puny internal market and its
African colonies. The new free trade zone with economies much more developed that itself, led
to the transfer of the labor-intensive, low skilled manufacture from the UK and Scandinavian
countries to Portugal. Mostly through joint ventures, the industry was able to mechanize itself
so it could produce shoes in long series at low prices. It grew based on that model up until the
1990s, when the emergence of the Asian countries meant either a different strategy or
extinction. Taking advantage of a clarified leadership of its trade association, it used the
European funds made available to it during the 1990s, to modernize its factory floors, so it
could become more nimble and flexible, expand its design capabilities and dramatically change
its image abroad.
The role of the trade association, APICCAPS, was instrumental throughout the process going
well beyond what came to be expected of trade associations. It used its privileged position to
provide understanding regarding the current situation and competitive landscape, alerting for
changes ahead and at the same time providing a strategic vision on how to deal with the
challenges. Moreover, it helped companies get the resources they needed by creating a research
center in collaboration with a University, by creating a process that allowed companies to learn
from each other via the show casing of projects sponsored by the association or by helping
industrials traveling to locations where new customers could be found.
The case study provides insight on how the trade association leadership, which has no formal
authority over its members, was able to guide and motivate an industry through a consistent
positive approach. That approach focused on the solutions, on the opportunities and on the
success stories of companies in the cluster rather than on what was wrong or needed to be
addressed.
Based on this case, one could use the leadership role of the trade association to discuss and
change leaders’ roles and styles in other sectors or even companies.
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郭淑珍. "Ｔhe research of investment performance for Taiwan footwear industry transfer to China." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/16866859485791049478.
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碩士國立暨南國際大學
國際企業學系
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The footwear industry had played an important role in Taiwan during the period of economic development. It was not only one of key exporting industries of Taiwan, but also an important OEM and/or ODM supplier of the world. The change in operating environment had forced Taiwan footwear manufacturers to invest abroad since the end of the 1980s. Many of them invest in mainland China because of favorable treatment of investment and the similarity in language and culture. Mainland China has become the largest country where Taiwan footwear manufacturers invest. This study tries to investigate whether or not the performance of subsidiaries in mainland China exhibits significant variation between different regions. The empirical result shows that the technical efficiencies of subsidiaries of Taiwan footwear firms reveal significant differences between various regions of mainland China, mainly come from the differences of scale efficiencies. Other findings include: (1) The most important factors motivating Taiwan footwear firms to conduct FDI in mainland China are “utilizing cheap labor,” “following major client,” and “capitalizing on tax incentives;” (2) Most of products are export to foreign markets, especially to the United States and Canada.
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CHIA, THU-TANG, and 賈叔棠. "The Location Choice of Taiwanese Footwear Industry In Main Land China Taking The Guangdong Province As An Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/12916546555199107432.
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碩士國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
98
Abstract The footwear industry in Taiwan had created a world-renowned shoe kingdom 20 years ago since 1970. However, since 1990 to date, Taiwan's shoe-making industry has many operation negative factors in home country, such as land, labor costs rise, environmental awareness rise, exchange-rate appreciation, export-oriented traditional industries to survive and the competition faced by pressure. Above factors was forced corporations to carry out cross-border transfer of low production costs to seek corporate life. Among them, the largest numbers of enterprises move factories in Guangdong Province in mainland China, This study was to explore location choice which the footwear industry move to Guangdong Province in mainland China factories location and current location are whether affected by the external environment change. In this study, a qualitative depth interview has been conducted. The interviewees are owners who have actual factories in the Guangdong region of Taiwan's footwear industry. Sample gained from in-depth interviews and analysis summarized. The studies not only explored footwear industry choice in Guangdong Province, but also identified the shoe-making industry Investment Zones for 20 years. The geographic conditions whether it will maintain or its already make a difference. The results showed that Taiwan's shoe industry in Guangdong Province, mainland China was selected as an investment location decision-making process, "government policies", "clustering effect", "labor supply", "labor costs", "infrastructure", "transport cost "," domestic market ".The seven elements are good reasons which can decide whether to invest in the area. Taiwanese footwear industry decided to place the survivals of the elements based on above elements. However, China's rapid economic growth, the government policy has negative impact on traditional industries. The findings also show that the hardly upgraded shoe-making industry can lead to location change easily due to government policy.
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Lin, Pei-Chia, and 林佩佳. "A Research of Impacts of Rising Minimum Wage in Mainland China on the Strategy of Taiwanese Business, Take Footwear Industry as an Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/10841674269449721634.
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碩士朝陽科技大學
企業管理系碩士班
99
Since 2010, Mainland China’s minimum wage has improved from 10%-40%, which conducted by Ministry of Labor and Social Security. It brings a series of impacts to Taiwanese footwear business about their future strategy. The research focuses on this issue and tries to find out how businesses solve the problem by using grounded theory. The study first analyzed the footwear processes and the past history of both Taiwan and China’s Footwear industry, and then interviewed several Taiwan’s footwear company that has worked in Mainland China to perceive their reaction against the issue of wage improvement. After the interview, study used grounded theory to compile opening code, spindle code and selective code. The Strategy created by this research includes the process of building effective staff team, constructing high-level quality credit and minimizing the cost. Basing on the strategy above, six definitions follows: 1. Effective recruiting approach with responsible operating hierarchy could make a better use for team building. 2. Good team has positive impacts on quality credit. 3. Businesses could receive more advantages if their products posses good quality. 4. Advantage happens in negotiating price help businesses build their credit. 5. High-level credit minimizes the cost best. 6. Minimum cost could be real by process improvement and affording part of cost. Key Words: Minimum Wage, Taiwanese Footwear Business, Grounded Theory
Conference papers on the topic "Footwear industry China"
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Tsvetkova, A. V., and L. V. Rybakova. "COMPETITION OF RUSSIAN AND CHINESE MANUFACTURERS IN THE FAR EAST FOOTWEAR MARKET." In CONTEMPORARY ECONOMIC PROBLEMS OF RUSSIA AND CHINA. Amur State University, 2021. http://dx.doi.org/10.22250/medprh.27.
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Li, Jingjing, Jie Zeng, Keyu Hou, Jin Zhou, and Rui Wang. "Application of Openpose algorithm to detect consumer behavior in store." In The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.11.
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Due to the importance of offline consumer behavior, more and more people had begun to study consumer behavior in store. In offline consumer behavior research, the application of video analysis technology was the most direct and convenient. Recognizing human posture was a key technology in video analysis. The OpenPose algorithm was one of the advantageous technologies that could accurately recognize multi-person poses in different environments in real time, so we used it innovatively to study consumer behavior in store. We hope to develop the potential of this application in the research of consumer behavior in store in the footwear retail industry by the technical advantages of the OpenPose algorithm. In our study, we first used an OpenPose algorithm to estimate multi-person pose and detection behavior, and then processed and recognized the videos collected in the store. We collected a week's surveillance video of a Red Dragonfly offline store from July 10 to July 16, 2020 in China. The specific process was to calibrate the area in the selected camera screen, then the algorithm performs identification and detection, and finally output in-store consumption Behavioral data. Our research results not only verified the feasibility of this application in offline retailing stores, but the data results also indicated that consumers tend to enter the store from the right, staying concentrated in the middle and back of the store. These results may be affected by the store space, product display, and staff guidance and reception.