Journal articles on the topic 'Fishbein’s attitude theory'
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Bang, Haeun, and Jin Su. "Who Uses Virtual Wardrobes? Investigating the Role of Consumer Traits in the Intention to Adopt Virtual Wardrobes." Sustainability 14, no. 3 (January 21, 2022): 1209. http://dx.doi.org/10.3390/su14031209.
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Over-consumption by consumers is a significant challenge to sustainability. Technology, such as that of virtual wardrobes, can suggest options that may reduce excessive consumption. A virtual wardrobe is a service that allows users to create and manage their wardrobes digitally. It also helps users to realize what they have in their wardrobes and can recommend appropriate styles of clothing for the users based on an analysis of the wardrobe. From the perspective of consumer characteristics, this research investigates what motivates consumers to adopt and use virtual wardrobes and proposes marketing strategies for addressing these behaviors. Fishbein’s attitude theory was used as a theoretical framework. By surveying 265 U.S. college students and using structural equation modeling analysis, the study shows that consumers’ socially responsible consumption behavior and personal innovativeness in information technology positively affect their attitude toward virtual wardrobes, which, in turn, increases their intention to use virtual wardrobes. However, their personal shopping value and fashion involvement have no significant impacts on consumers’ attitudes toward virtual wardrobes. The findings indicate that marketers of virtual wardrobes should highlight social responsibility and technological innovation in product and service promotions. By gaining insight into their wardrobes, consumers can be more strategic about clothing consumption, use, and disposal.
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Aung, May, and Ou Sha. "Clothing consumption culture of a neo-tribe." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 34–53. http://dx.doi.org/10.1108/jfmm-07-2014-0053.
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Purpose – A number of postmodern consumer scholars have their attention on the consumption behaviour of neo-tribes. Changing gender roles and households’ consumption practices have also shaped new sets of cultural manifestations for the clothing consumption milieu. The purpose of this paper is to explore the clothing consumption culture of a neo-tribe, gay professionals within the subculture of gay consumers. Design/methodology/approach – An extended conceptual framework built upon Ajzen and Fishbein’s (1980) theory of “reasoned action” served as the conceptual guideline for this study. Specifically, the attitude-behaviour framework is proposed and employed to better understand the clothing consumption behaviour of a neo-tribe consisting of gay professionals. Personal in-depth interviews were conducted in a metropolitan city as well as two small towns in Canada. Findings – Stereotypical as well as non-stereotypical understandings are offered. The findings from this study portrayed the gay professions of this neo-tribe as rational and practical. Personal psychological factors, social factors and marketplace factors relevant to a neo-tribe of gay professionals are documented and deeper insights are presented. Research limitations/implications – Findings challenge the existing understanding of fashion manifestation for this consumers group. However, this study may be of limited scope. Future studies should further examine the clothing consumption cultural manifestations of other neo-tribes within the gay community. Practical implications – The interviewees consistently demonstrated their positive attitudes towards quality, stylish and conservative clothing. For marketers it is crucial to perceive the gay community as a non-homogeneous market segment. There is a need to understand different consumption practices within this community and to tailor marketing mix elements accordingly. Originality/value – This study has extended the understanding of the neo-tribes of gay consumers. In addition, this study offers the clothing consumption reality of a neo-tribe encompassing gay professionals. This study illuminates their rational and practical clothing consumption cultural manifestations and clothing consumption behaviour. These insights further enrich the general understandings that exist in the area of consumer research.
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Ajzen, Icek. "Martin Fishbein’s Legacy." ANNALS of the American Academy of Political and Social Science 640, no. 1 (February 10, 2012): 11–27. http://dx.doi.org/10.1177/0002716211423363.
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The reasoned action approach that Martin Fishbein pioneered has emerged as the dominant conceptual framework for predicting, explaining, and changing human social behavior. The most popular model in this tradition, the theory of planned behavior, has generated a great deal of empirical research supporting the premises of this approach. It has been shown that behavioral, normative, and control beliefs provide the basis, respectively, for attitudes toward the behavior, subjective norms, and perceived behavioral control; that these three factors jointly account for a great deal of variance in behavioral intentions; and that intentions and perceived control can be used to predict actual behavior. Based on these insights, investigators have been able to design effective behavior change interventions.
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Godin, Gaston, and Roy J. Shephard. "Importance of Type of Attitude to the Study of Exercise-Behavior." Psychological Reports 58, no. 3 (June 1986): 991–1000. http://dx.doi.org/10.2466/pr0.1986.58.3.991.
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The association between intentions to exercise, reported exercise-behavior and two measures of attitudes toward exercise were compared in a sample of 90 subjects, stratified by age (45–54, 55–64, and 65–74 yr.) and sex. The first type of attitude (Aact) corresponds to Fishbein and Ajzen theory of reasoned action, being defined in terms of action, target, context and time elements. The second type, Kenyon's inventory, is more general and evaluates attitudes toward an object or target (ATPA) without reference to the action, context or time dimensions. The correlation of Aact with intentions to exercise and behavior was stronger than for all correlations of ATPA sub-domains with intentions to exercise and immediate past exercise-behavior. The results support the importance of adopting an appropriate theory of attitude to study exercise-behavior.
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Kisanga, Dalton Hebert. "Employers’ perception of graduates with on-line degrees in Tanzania: two-pronged lesson for on-line graduates and course developers." Information and Learning Sciences 121, no. 11/12 (June 29, 2020): 829–45. http://dx.doi.org/10.1108/ils-01-2020-0011.
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Purpose This paper aims to explore the employers’ perceptions of graduates with on-line degrees. Design/methodology/approach The Ajzen and Fishbein’s (1980) theory of attitude formation and change informed the study. This Web-based study used self-administered open-ended questionnaires to collect data. It used purposive sampling to select 15 employers from nine employment sectors in Tanzania and used thematic analysis to analyse the data. Findings Findings indicate that employers prefer graduates with traditional to those with on-line degrees. However, the increasing number of organisations transforming from analogue to digital operations has opened the door for blended learning graduates to compete in the job market as factors associated with practical skills, relevant post-graduation job experience, reputation of the virtual university, course content and duration can work in their favour. These are factors on-line students need to consider when choosing an on-line degree programme. Similarly, institutions offering on-line degrees should strengthen their programmes by making these features an integral part of their education to boost the acceptability of their graduates in the job market and undermine negative perceptions associated with such degrees. Research limitations/implications The research findings have implication to higher education institutions which need to structure their on-line programmes as recommended by employers who emphasised on increasing physical learners–instructor and learner–learner interactions as well as reducing on-line programme cost to increase students’ enrolment. Practical implications The research findings have practical implication to prospective on-line students that they should focus on reputable virtual university that integrates its on-line programme with hands-on skills. Social implications To eliminate the negative perceptions and enhance integrity of on-line education, institutions providing on-line education need to be accredited by relevant bodies to offer on-line courses. Consequently, this will improve quality and strengthen students as well as societal satisfaction and confidence on on-line education. Originality/value The present study explored employers’ perceptions of graduates with on-line degrees versus those with traditional degrees in Tanzania. This study has yet to be conducted in Tanzania and thus produces a significant contribution to the literature, as it will help to inform prospective on-line programme students on relevant factors looked upon by employers in favour of or against graduates with on-line degrees.
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Koncara, Adi, and Radhi Abdul Halim Rachmat. "Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk." Jurnal Riset Bisnis dan Investasi 3, no. 1 (May 4, 2017): 23–28. http://dx.doi.org/10.35313/jrbi.v3i1.543.
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Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.
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Koncara, Adi, and Radhi Abdul Halim Rachmat. "Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk." Jurnal Riset Bisnis dan Investasi 3, no. 1 (May 4, 2017): 23. http://dx.doi.org/10.35697/jrbi.v3i1.543.
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Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.
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Iftikhar, Adeela, Neelam Farid, and Sadia Nawaz. "Water Conservation Attitude of Residents of Rawalpindi." Global Social Sciences Review VI, no. II (June 30, 2021): 38–53. http://dx.doi.org/10.31703/gssr.2021(vi-ii).05.
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The study titled "Water conservation attitude of residents of Rawalpindi" was conducted in the Rawalpindi Cantonment Board (RCB) area of Rawalpindi. The current study used a Quantitative research design and cross-sectional in nature. A total of 399 sampled respondents were selected by the Random sampling technique, and responders were male and female residents of Rawalpindi. The aim of the current study was to explore the residents' attitudes to water conservation and their consumption practices. For intending to study and understanding the topic with theoretical perspective researcher used the Theory of Reasoned Action/Planned Behavior by Ajzen and Fishbein (1980). Reliability analysis was carried out on the entire variables and explored a Cronbach Alpha of (.721). Hypothesis testing of the study showed that a positive association exists between attitudes and behavior towards water conservation, and with higher education, people exhibit a positive attitude to water conservation behavior.
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Wartaka, Mohammad, and Sumardjono Sumardjono. "Analysis of consumer behavior in buying instant noodles (case studies in the Bogor City Area)." Management Journal of Binaniaga 5, no. 02 (December 30, 2020): 115. http://dx.doi.org/10.33062/mjb.v5i2.384.
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This research aims to find out the main attributes consumers consider in instant noodle purchases, and to know their attitudes and behaviors.The data source in this study was obtained from 167 respondents in Bogor City Area.Statistical analysis used in this study includes analysis of multi-attribute models of fishbein, subjective norms and Theory of reasoned action. The result of fishbein analysis is as follows four most important evaluation attribute is the number of flavor variations of 1.56, then ease of obtaining products, product halalness and quick/practical in serving with scores of 1.53, 1.42 and 1.35 respectively.The smallest evaluation value is given to the gift-giving attribute in the sale of 0.59 packs.This illustrates that respondents consider promotional attributes in the form of gifts less important than other attributes.However, the score is still in an important category. From the behavioral model it appears that of the four brands analyzed having a value of B ~ BI positive (greater than zero) this means the consumer behavior for the above brands is good or positive.Indomie has the largest value of 30.58 compared to other brands describing the attitude of consumers inclined to make purchases against larger Indomie.Keywords: Consumer Behavior, Fishbein Analysis, Instant Noodles, Subjective Norm Analysis, Theory of Reasoned Action
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Hasyim, Annisa Farahdina, and Kartika Sari. "HUBUNGAN ANTARA RELIGIUSITAS DENGAN SIKAP TERHADAP HOMOSEKSUAL PADA MAHASISWA UNIVERSITAS SYIAH KUALA." Jurnal Ilmiah Psikologi Terapan 5, no. 2 (November 7, 2017): 250. http://dx.doi.org/10.22219/jipt.v5i2.4558.
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Sikap mahasiswa terhadap homoseksual dapat memengaruhi perkembangan homoseksual. Salah satu faktor yang dapat memengaruhi sikap mahasiswa terhadap homoseksual adalah religiusitas. Penelitian ini bertujuan untuk mengetahui hubungan antara religiusitas dengan sikap terhadap homoseksual pada mahasiswa Universitas Syiah Kuala. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel proportionated stratified random sampling dengan jumlah 391 responden (101 laki-laki dan 290 perempuan). Pengumpulan data dilakukan dengan menggunakan Skala Religiusitas yang disusun berdasarkan teori Hamzah, dkk dan Skala Sikap terhadap Homoseksual yang disusun berdasarkan teori sikap Fishbein dan Ajzen. Hasil analisa data menggunakan Spearmen Rho menunjukkan koefisien korelasi (R) sebesar -0,180 dengan nilai p = 0,000 (p< 0,05). Hal ini menunjukkan bahwa terdapat hubungan negatif antara religiusitas dengan sikap terhadap homoseksual. Artinya, semakin tinggi religiusitas mahasiswa maka semakin negatif pula sikapnya terhadap homoseksual ataupun sebaliknya. Hasil penelitian juga menunjukkan bahwa mayoritas tingkat religiusitas mahasiswa Universitas Syiah Kuala tergolong dalam kategori tinggi (98,72%) dan sikap terhadap homoseksual berada pada kategori negatif (95,40%).Kata kunci: religiusitas, sikap terhadap homoseksual, mahasiswa Universitas Syiah Kuala Student’s attitudes toward homosexual may influence the development of homosexual. One of the factors that influence student’s attitude toward homosexual is religiosity. The purpose of this study was to examined the relationships between religiosity and attitudes toward homosexual among Syiah Kuala University students. This study used the quantitative approach using proportionated stratified random sampling techniqued. The sample consisted of 391 students (101 male and 290 female). The data was collected using two scales which were the Scale of Religiosity based on Hamzah, et al religiosity theory and the Scale of Attitude toward Homosexuality based on Fishbein and Ajzen attitude theory. The result of data analysis used Spearmen Rho correlation showed that correlation coefficient (R) = -0,180 with significance value p = 0,000 (p < 0,05). This indicated that there was a negative relationship between religiosity and attitude toward homosexual. It meant that the higher level of religiosity was followed by the negative attitude toward homosexual and vice versa. The result also showed that most of the Syiah Kuala University students had high level of religiosity (98,72%) and had negative attitude toward homosexuality (95,40%).Keywords: religiosity, attitude toward homosexual, Syiah Kuala University student
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Elseidi, Reham I. "Understanding Egyptian Consumers' Intentions in Online Shopping." International Journal of Online Marketing 8, no. 3 (July 2018): 1–18. http://dx.doi.org/10.4018/ijom.2018070101.
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The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added such as trust and perceived enjoyment for its theoretical framework. A total 306 current internet users in Egypt provided usable responses. Structural equation modelling was employed to test the proposed model and research hypotheses. The findings showed that perceived usefulness, perceived ease of use, trust and perceived enjoyment were the significant predictors of attitude toward online shopping; whereas, attitude, perceived usefulness and perceived enjoyment were the most important factors affect the behavioural intention toward online shopping. The article provides some useful suggestions for the practitioners within the online shopping field.
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Lee, Sang Yeup. "An Analysis of Research Trend on Consumer’s Behavior Intention in Tourism Journals: Focused on High Involvement Behavior Theory." Convergence Tourism Contents Society 8, no. 2 (August 31, 2022): 67–84. http://dx.doi.org/10.22556/jctc.2022.8.2.67.
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Purpose The purpose of this study is to recognize the importance of consumer choices and behaviors in a market economy so analyzing research papers from tourism journal focused on high involvement behavior theory, which are important theories of consumer behavioral intentions and intend to contribute to the development of consumer behavioral intention research by providing important basic data for setting future research directions.
Methods This study is published 140 papers applying Fishbein's Attitude Theory, TRA, TPB, ETPB from 1998 to June 2022 in registered on the tourism field of the National Research Foundation of Korea. The following research results were derived by analyzing the current published papers status, publication trends by year, trends in applied theory by each tourism sector, and trends in extended variables by each tourism sector using a systematic review Results The papers that applied ETPB were 115 papers (82.1%), TPB were 15 papers (10.7%), TRA were 7 papers (5.0%), between theories comparative study 2 papers (1.4%), Fishbein model 1 papers (0.7%). This theory was applied in the tourism field from 2010, and it slowed down a bit in 2018 and 2019, but it is showing an increasing trend until 2021. By field, it can be seen 33 papers have been published in the hotel/restaurant management field.
Conclusion This study is survey of 140 journal papers published in 15 journals in the tourism sector of the National Research Foundation of Korea. Papers not included a degree, and there are limitations in this research on in-depth expanded variables for each tourism field is insufficient, but significance of this study is the first time 140 papers applying the consumer behavior theory analyzing research trends on the tourism, this study can be used as basic data for setting the direction of future research applying behavioral theory.
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Bayer, Jordana K., and Marilyn Y. Peay. "Predicting Intentions to Seek Help from Professional Mental Health Services." Australian & New Zealand Journal of Psychiatry 31, no. 4 (August 1997): 504–13. http://dx.doi.org/10.3109/00048679709065072.
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Objective: This study investigates the factors related to the intention to seek professional help for psychological problems utilising Ajzen and Fishbein's theory of reasoned action [1,2]. Many of the variables identified in previous studies can be subsumed within this theory, which emphasises the importance of the subjective point of view of the individual. Method: One hundred and forty-two patients waiting for consultations at a community based general practice completed a questionnaire designed to assess the components of this theory as they relate to seeking help from mental health professionals. Results: The results of this study supported the prediction of the intention to seek help from a mental health professional from the variables ‘attitude toward the behaviour’ and ‘subjective norm’. However, personal attitudes toward seeking help were found to be more important than the approval or disapproval of significant others in predicting help-seeking intentions. Conclusions: Overall, the findings indicate that a significant factor influencing people's decisions to utilise professional mental health services in Australia may be the belief that mental health professionals are not actually able to provide a great deal of help or support for people's difficulties.
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Mubin, Nuril, and Setyaningsih Setyaningsih. "Pengaruh Konten Radikal Terhadap Sikap Radikalisme (Analisis Berdasarkan Theory of Planned Behavior dari Ajzen dan Fishbein)." Personifikasi: Jurnal Ilmu Psikologi 11, no. 2 (November 27, 2020): 181–201. http://dx.doi.org/10.21107/personifikasi.v11i2.9104.
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ABSTRACTThis study aims to determine the effect of radical content on the attitude of radicalism (analysis based on the theory of planned behavior of Ajzen and Fishbein). This study uses a quantitative approach. The number of samples in this study were users of active social media and following radical content with a total of 393 people. Sampling using purposive sampling technique (non-probability sampling). The instruments in this study are the scale of radical content and the scale of radicalism. The analysis of the data used is simple linear regression using the 23.0 for windows SPSS (statistical product and service solution) program. The results of this study indicate that the influence of radical content on radicalism is determined. Based on F count of 806.47 and probability of probability 0,000 (0,000 0.05) which means that the hypothesis is accepted, therefore there is a positive influence of radical content on the attitude of radicalism. The amount of the contribution or effective contribution of the influence of radical content on radicalism attitudes is 67,3% while the remaining 32,7% is influenced by other factors not measured in this study. ABSTRAKPenelitian ini bertujuan untuk melihat pengaruh konten radikal terhadap sikap radikalisme (analisis berdasarkan Teori Planned Behavior dari Ajzen Fishbein). Penelitian ini menggunakan pendekatan kuantitatif. Sample dalam penelitian ini berjumlah 393 orang yang aktif mengikuti konten radikal di media sosial. Teknik sampling yaitu Purpusive sampling (non-probability sampling). Alat ukur dalam penelitian ini menggunakan skala konten radikal dan skala sikap radikalisme. Analisis data yang digunakan regresi linier, SPSS seri 23. Hasil dari penelitian ini adalah ada pengaruh positif konten radikal terhadap sikap radikalisme. Didasarkan pada hasil hitung F= 806,47 dan probabilitas 0.000 (0.000 0.05). Sumbangan efektif konten radikal terhadap sikap radikalisme sebesar 67,3 % sementara sisanya 32,7% dipengaruhi faktor lain.
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Tsai, Ming-Tien, Chao-Wei Chin, and Cheng-Chung Chen. "The effect of trust belief and salesperson's expertise on consumer's intention to purchase nutraceuticals: Applying the theory of reasoned action." Social Behavior and Personality: an international journal 38, no. 2 (March 1, 2010): 273–87. http://dx.doi.org/10.2224/sbp.2010.38.2.273.
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The consumer's attitude, subjective norm, and purchase intention were explored based on the theory of reasoned action (Fishbein & Ajzen, 1975). A sample of 334 consumers was surveyed and the results were analyzed using structural equation modeling. Results show that a consumer's attitude subjective norm and the salesperson's expertise will facilitate the purchase intention of buying nutraceuticals; the salesperson's expertise and subjective norm can affect the consumer's attitude; and trust belief does not directly affect purchase intention, but rather the consumer's attitude to buying nutraceuticals and the subjective norm.
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Daltroy, Lawren H., and Gaston Godin. "Spouse Intention to Encourage Cardiac Patient Participation in Exercise." American Journal of Health Promotion 4, no. 1 (September 1989): 12–17. http://dx.doi.org/10.4278/0890-1171-4.1.12.
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The aim of this study was to identify factors that influenced the intention of spouses to encourage cardiac patients to attend exercise classes. A sample of 134 spouses completed questionnaires investigating variables specified in the theory of reasoned action (Fishbein and Ajzen). Multiple regression was used with intention to encourage exercise participation as the outcome. Independent variables included: attitude toward helping, subjective social norm regarding helping, perceived efficacy of providing help, approval of patient exercising, and perceived outcomes (costs and benefits) of patient participation. Subjective social norm and approval were the only significant predictors of intention to encourage participation (R2 = 0.41, p < 0.0001). This suggests that interventions to improve spouse support for cardiac patient exercise be directed at the spouse social role rather than attitudes toward helping.
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Jeffres, Leo W., Jeanine A. Carroll, Bridget E. Rubenking, and Joe Amschlinger. "Communication as a Predictor of Willingness to Donate One's Organs: An Addition to the Theory of Reasoned Action." Progress in Transplantation 18, no. 4 (December 2008): 257–62. http://dx.doi.org/10.1177/152692480801800408.
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Fishbein and Ajzen's theory of reasoned action has been used by many researchers, particularly in regard to health communication, to predict behavioral intentions and behavior. According to that theory, one's intention is the best predictor that one will engage in a behavior, and attitudes and social norms predict behavioral intentions. Other researchers have added different variables to the postulates of attitudes and social norms that Fishbein and Ajzen maintain are the best predictors of behavioral intention. Here we draw on data from a 2006 telephone survey (N=420) gauging the awareness of an organ donation campaign in Northeast Ohio to examine the impact of communication on people's intentions. The current study supports the hypothesis that those who communicate with others are more likely to express a greater willingness to become an organ donor, but it expands the range of communication contexts. With demographics and attitudes toward organ donation controlled for, this study shows that communication with others about organ donation increases the willingness of individuals to have favorable attitudes about being an organ donor.
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Vardi, Yoav, and Ely Weitz. "Using the Theory of Reasoned Action to Predict Organizational Misbehavior." Psychological Reports 91, no. 3_suppl (December 2002): 1027–40. http://dx.doi.org/10.2466/pr0.2002.91.3f.1027.
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A review of literature on organizational behavior and management on predicting work behavior indicated that most reported studies emphasize positive work outcomes, e.g., attachment, performance, and satisfaction, while job related misbehaviors have received relatively less systematic research attention. Yet, forms of employee misconduct in organizations are pervasive and quite costly for both individuals and organizations. We selected two conceptual frameworks for the present investigation: Vardi and Wiener's model of organizational misbehavior and Fishbein and Ajzen's Theory of Reasoned Action. The latter views individual behavior as intentional, a function of rationally based attitudes toward the behavior, and internalized normative pressures concerning such behavior. The former model posits that different (normative and instrumental) internal forces lead to the intention to engage in job-related misbehavior. In this paper we report a scenario based quasi-experimental study especially designed to test the utility of the Theory of Reasoned Action in predicting employee intentions to engage in self-benefitting (Type S), organization-benefitting (Type O), or damaging (Type D) organizational misbehavior. Results support the Theory of Reasoned Action in predicting negative workplace behaviors. Both attitude and subjective norm are useful in explaining organizational misbehavior. We discuss some theoretical and methodological implications for the study of misbehavior intentions in organizations.
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Ruiz-Dodobara, Fernando, and Peter Busse. "Peer Networks and Intention to Consume Unhealthy Food: The Association Through Cognitive Mediators in Peruvian Adolescents." Journal of School Nursing 36, no. 5 (April 4, 2019): 376–85. http://dx.doi.org/10.1177/1059840519839118.
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This cross-sectional study examined the mediating role of three reasoned action approach (RAA) constructs—attitudes, perceived social pressure, and perceived behavioral control—on the relationship between peer networks and intention to consume unhealthy food. The authors examined self-reported data of a sample of 277 adolescents from public and private schools in Lima, Peru. Results revealed a total mediating effect of the reasoned action constructs; yet attitudes and perceived behavioral control, but not perceived social pressure (injunctive and descriptive norms), mediated the relationship between peer network and intention to consume unhealthy food. Explanations for these results are discussed in light of social cognitive theory and Ajzen and Fishbein’s postulates about specific attitudes. Finally, we discuss how school nurses can take advantage of RAA variables to influence food environments, use peer networks for reducing unhealthy food consumption, and organize workshops to inform parents about the mechanisms that promote junk food intake.
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Chitamun, Shalini, and Gillian Finchilescu. "Predicting the Intention of South African Female Students to Engage in Premarital Sexual Relations: An Application of the Theory of Reasoned Action." South African Journal of Psychology 33, no. 3 (August 2003): 154–61. http://dx.doi.org/10.1177/008124630303300303.
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The Theory of Reasoned Action (Ajzen & Fishbein, 1980) was used to investigate the factors influencing South African female students' decision on whether or not to engage in premarital sexual intercourse. The group of participants consisted of 100 female heterosexual university students who were selected from a larger sample on the basis of sexual inexperience. As anticipated by the theory, both attitudes and subjective norms were found to predict intentions, with attitudes emerging as the stronger predictor. Additional analyses revealed that the hypothesized relationship between attitudes and the cognitive bases, beliefs about the outcome of premarital sexual relations, and the evaluation of these outcomes was supported. However, contrary to the theory, subjective norms were not correlated with motivation to comply with the perceived views of salient referents. The results are discussed in the context of a society in which AIDS is epidemic.
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Kawi, Teddy Kurniawan, Margaretha Purwanti, and Wieka Dyah Partasari. "GAMBARAN PERILAKU YANG BERPERAN TERHADAP KONDISI OBESITAS PADA PEREMPUAN DEWASA MUDA DI JAKARTA." Jurnal Psikologi Ulayat 7, no. 1 (May 6, 2020): 1–23. http://dx.doi.org/10.24854/jpu02019-120.
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Abstract – This study seeks to understand the behavior that leads to obesity among young adult women in Jakarta, guided by Theory of Reasoned Action (Ajzen & Fishbein, 1975) and Self-Efficacy Theory (Bandura, 1986) as the framework. This study employed qualitative methodology, participated by three female participants (27-31 years old) and resided in Jakarta area. The results show that although participants were from various background; all of them have similarities in many behavioral aspects that leads to them being obesed. In particular, participants developed an attitude that eating was their coping mechanisms during stress. Related to the subjective norms aspect, participants perceived support from their close relatives but was not demonstrated through the real action. Negative mood and the lack of knowledge about healthy behavior affected their self-efficacy. Biological and environment factors play a pivotal role in shaping obesity. Practically termed, this study outlined a need for tailoring an intervention program that focuses on the attitude, subjective norm, and self-efficacy in reshaping behavior of people, particularly women, with obesity. Abstrak — Studi ini bertujuan untuk mengetahui gambaran perilaku yang berperan terhadap obesitas pada perempuan dewasa muda, menurut Theory of Reasoned Action (Ajzen & Fishbein, 1975) dan teori Self-Efficacy (Bandura, 1986). Penelitian menggunakan pendekatan kualitatif terhadap tiga perempuan dewasa muda (27-31 tahun) yang berdomisili di Jakarta. Hasil penelitian menunjukkan bahwa meskipun tiap partisipan memiliki latar belakang berbeda yang membentuk kondisi obesitas, terdapat kesamaan dalam aspek-aspek yang mendasari perilaku. Pada aspek attitude, partisipan menganggap makan sebagai cara menghadapi kondisi stres. Pada aspek subjective norms, partisipan merasakan dukungan dari orang terdekat, namun tidak ditunjukkan melalui tindakan nyata. Faktor mood yang negatif dan pengetahuan minimal akan perilaku sehat pada setiap partisipan juga memengaruhi keyakinan diri (self-efficacy) dalam berperilaku. Faktor biologis dan lingkungan cukup berperan terhadap pembentukan kondisi obesitas. Hasil studi ini merekomendasikan rancangan intervensi yang berfokus pada attitude, subjective norms, dan self-efficacy dari perilaku yang berperan terhadap kondisi obesitas.
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Rachmawati, Rima, Mohammad Wartaka, and Wartoyo Hadi. "Analysis of Consumer Attitudes and Behavior Towards Kebab Skin Stick Snacks (STIKBAB) in Bogor City." Management Journal of Binaniaga 7, no. 1 (June 30, 2022): 13–30. http://dx.doi.org/10.33062/mjb.v7i1.486.
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This study aims to determine the priority scale of attributes, attitudes and behavior, as well as determine the formulation of a marketing mix strategy for snack products, Sticks Skin Kebab (STIKBAB). Sources of data in this study obtained from 98 respondents in the city of Bogor. Statistical analysis used in this study includes analysis of the multi-attribute fishbein model, subjective norms and theory of reasoned action. The results of the fishbein analysis on the evaluation of attributes from the most important to the least important in a row are the quality of raw materials, ease of obtaining, affordable prices, attractive promotions, attractive packaging, varied product types, and brands with a score of 1.57 each. , 1.54, 1.53, 1.49, 1.45, 1.36, 1.26. Meanwhile, consumer attitudes towards the brand are 44.94 which illustrates good consumer attitudes and tends to make repeat purchases. From the behavioral model, it appears that of the seven attributes analyzed have a positive B~BI value (greater than zero) this means that consumer behavior in STIKBAB is good or positive. The marketing strategy that can be taken is to maintain the trust value for the attributes that are most important to consumers (evaluation) and increase the attributes that are still not able to meet the requirements of consumer evaluation.
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Kaatachi , Ezekiel Kwadwo, and Isaac Nkrumah Majid . "Impact of Play as a Method of Teaching in Ghana's Preschools." Journal of Education and Teaching Methods 1, no. 1 (October 13, 2022): 14–26. http://dx.doi.org/10.58425/jetm.v1i1.47.
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Purpose: This study aims to identify teacher characteristics impacting the use of play as a teaching approach in Ghana's state pre-primary schools.
Methodology: The Theory of Reasoned Action by Fishbein and Ajzen served as the study's main framework, and the correlational design was used. Based on the goals of the study, thematic analysis was utilized to examine the qualitative data, which was then presented narratively. Descriptive and inferential statistics were used to organize and interpret quantitative data. The study was aided by the use of the SPSS 23 statistical package for social science.
Findings: The results showed that most preschools used play as a teaching approach in a fairly present fashion. The results further demonstrated that play as a teaching approach and instructors' attitudes were significantly correlated. Positive attitudes toward play among teachers were associated with increased usage of play in the classroom. The usage of play and teachers' training were significantly correlated.
Conclusion: There was a strong correlation between instructors' experience and play usage.
Recommendations: The study suggested that in order to guarantee that pre-school teachers have good attitudes about using play as a teaching approach, the education administration and school heads should work to foster such attitude. Additionally, it's important to make sure that pre-primary school instructors have the required training and preparation so they can use play-based learning as a teaching technique with their students. The report also encouraged greater investigation into the elements that schools utilize to influence play as a teaching technique.
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Shepherd, R., P. Sparks, S. Bellier, and M. M. Raats. "Attitudes and choice of flavoured milks: Extensions of fishbein and ajzen's theory of reasoned action." Food Quality and Preference 3, no. 3 (January 1991): 157–64. http://dx.doi.org/10.1016/0950-3293(91)90052-g.
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Moore, Susan M., Norman R. Barling, and Bernadette Hood. "Predicting Testicular and Breast Self-examination Behaviour: A test of the Theory of Reasoned Action." Behaviour Change 15, no. 1 (March 1998): 41–49. http://dx.doi.org/10.1017/s0813483900005891.
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One aim of this study was to describe attitudes, beliefs, and behaviours concerned with testicular and breast self-examination (TSE, BSE); the second was to test the efficacy of the Ajzen and Fishbein theory of reasoned action in predicting self-examination behaviour. Participants comprised 116 male adults with a mean age of 27.9, and 141 female adults with a mean age of 30.0 years. The sample was relatively well-educated, with over half having engaged in some tertiary studies. They completed a questionnaire assessing self-examination behaviours, intentions, beliefs, attitudes, and perceived norms. Results indicated low rates of self-examination for both TSE and BSE. Barriers to self-examination included embarrassment, perceived unpleasantness and difficulty, concern about reliability, and worries about what the tests might reveal. Respondents perceived only moderate levels of support from salient others for engaging in the self-examinations. The theory of reasoned action was strongly supported by the study, with intentions to perform self-examination being predicted by attitudes and subjective norms, and intentions in turn predicting self-examination behaviours.
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Buhmann, Alexander, and Diana Ingenhoff. "Advancing the country image construct from a public relations perspective." Journal of Communication Management 19, no. 1 (February 2, 2015): 62–80. http://dx.doi.org/10.1108/jcom-11-2013-0083.
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Purpose – The purpose of this paper is to develop and test a new model for the measurement of the constitution and effects of the country image as a central target construct in international public relations. Design/methodology/approach – The authors combine concepts from reputation management (Eisenegger and Imhof, 2008; Ingenhoff and Sommer, 2007), national identity theory (Smith, 1987), and attitude theory (Ajzen and Fishbein, 1980) to derive a four-dimensional model, conceptualizing country images as stakeholder attitudes toward a nation and its state, comprising specific beliefs and general feelings in a functional, normative, aesthetic, and emotional dimension. Furthermore, the authors develop a path model to analyze the country image’s effect on stakeholder behavior. This model is operationalized and tested in a survey regarding the country image of the USA and its effects on travel behavior. Findings – Results show how functional, normative and aesthetic image dimensions vary in affecting the formation of the affective image component. It is also demonstrated how the affective image di-mension acts as a mediator in the image’s effect on stakeholder behavior. Practical implications – For international public relations and public diplomacy practice the developed model supplies a new approach for country image analyses which will serve and improve the development and evaluation of cross-national communication strategies. Originality/value – The paper introduces a new theory-grounded approach to clarify the dimensionality of the country image construct. It is the first to operationalize cognitive and affective dimensions of the country image by combining formative and reflective indicators in a mixed specified construct.
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Shea, Munyi, Y. Joel Wong, Kimmy K. Nguyen, and Serani Baghdasarian. "College Women’s Subjective Femininity Stress, Gender Solidarity, and Psychological Help-Seeking Intentions." Counseling Psychologist 45, no. 3 (April 2017): 438–61. http://dx.doi.org/10.1177/0011000017701820.
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Female gender has been consistently associated with positive psychological help-seeking attitudes and behaviors; however, surprisingly few empirical studies have examined how femininity-related variables impact women’s help-seeking decision making. Informed by the theory of reasoned action (Ajzen & Fishbein, 1980), the purpose of this study was (a) to investigate the associations between two femininity constructs—subjective femininity stress and gender solidarity—and psychological help-seeking intention, and (b) to explore the mediating roles of help-seeking attitudes and social stigma using structural equation modeling. Participants were 451 college-enrolled women in Southern California. Results revealed that all the mediation relationships involving help-seeking attitudes and stigma were significant. Subjective femininity stress was positively related to help-seeking intention via help-seeking attitudes, but was negatively related to intention via social stigma. Gender solidarity was positively related to help-seeking intention via positive attitudes and reduced social stigma. Implications for future research, prevention programs, and practice are discussed.
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Kirchhoff, KT, E. Pugh, RM Calame, and N. Reynolds. "Nurses' beliefs and attitudes toward visiting in adult critical care settings." American Journal of Critical Care 2, no. 3 (May 1, 1993): 238–45. http://dx.doi.org/10.4037/ajcc1993.2.3.238.
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OBJECTIVE: To assess the beliefs and attitudes of critical care nurses about the effects of visiting on patients, staff and family. DESIGN: Both interviews and questionnaires were used to gather data on nurses' attitudes and beliefs about visiting and open visiting according to the format of Ajzen and Fishbein's Theory of Reasoned Action. SETTING: Five Utah intensive care units and three Ohio intensive care units. SAMPLE: Critical care nurses in Utah (N = 29) and Ohio (N = 41) were interviewed to assess their beliefs about the effects of visiting on patients, families, nurses and nursing care delivery. RESULTS: Nurses believed the consequence of visiting was more positive for the patient from a psychological perspective than from a physiological perspective but that the effects might differ depending on the patient, the visitor and the circumstances. They believed that visiting had negative consequences for families, because they became exhausted, and that visiting was disruptive for nursing care delivery. Their attitudes about effects of visiting on nursing staff were consistently more negative than were attitudes about the effects on the patient and the family. CONCLUSION: To provide an optimal situation for visiting, its negative consequences must be minimized and nurses' attitudes and beliefs about visiting must be assessed and addressed.
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Kawi, Teddy Kurniawan, Margaretha Purwanti, and Wieka Dyah Pertasari. "Gambaran perilaku yang berperan terhadap kondisi obesitas pada perempuan dewasa muda di Jakarta." Jurnal Psikologi Ulayat 7, no. 1 (June 16, 2020): 1–23. http://dx.doi.org/10.24854/jpu97.
Full textAbstract:
Studi ini bertujuan untuk mengetahui gambaran perilaku yang berperan terhadap obesitas pada perempuan dewasa muda, menurut Theory of Reasoned Action (Ajzen & Fishbein, 1975) dan teori Self-Efficacy (Bandura, 1986). Penelitian menggunakan pendekatan kualitatif terhadap tiga perempuan dewasa muda (27-31 tahun) yang berdomisili di Jakarta. Hasil penelitian menunjukkan bahwa meskipun tiap partisipan memiliki latar belakang berbeda yang membentuk kondisi obesitas, terdapat kesamaan dalam aspek-aspek yang mendasari perilaku. Pada aspek attitude, partisipan menganggap makan sebagai cara menghadapi kondisi stres. Pada aspek subjective norms, partisipan merasakan dukungan dari orang terdekat, namun tidak ditunjukkan melalui tindakan nyata. Faktor mood yang negatif dan pengetahuan minimal akan perilaku sehat pada setiap partisipan juga memengaruhi keyakinan diri (self-efficacy) dalam berperilaku. Faktor biologis dan lingkungan cukup berperan terhadap pembentukan kondisi obesitas. Hasil studi ini merekomendasikan rancangan intervensi yang berfokus pada attitude, subjective norms, dan self-efficacy dari perilaku yang berperan terhadap kondisi obesitas.
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Santi, Santi, and Gidion P. Adirinekso. "Aspek Cognitive, Affective dan Siubjective Norm dalam Keputusan - Pembelian Konsumen Pada Industri Jasa Penerbangan di Yogyakarta." Jurnal Riset Manajemen dan Bisnis 1, no. 1 (July 1, 2006): 51. http://dx.doi.org/10.21460/jrmb.2006.11.186.
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This research tries to analyze the fficts of cognitive aspect,affictive aspect and subjective norm on consumer purchasing behavior in the services of Air Transportation Industries in Yog'takarta. Reason Action Theory that is suggested by Ajzen and Fishbein (1980) is used to develop research model. The model is composed of attitudinal, social influence and intention variables to predict iehavior. The theory assertsthat the intention to perform behavior is determined by the individual attitude towards performing the behavior and subjective norm that are held by an individual.To solve the problem, this research uses Structural EquationModel (SEITI) technique to test research hypothesis with 186 samples that have been gathered with purposive random sampling method. In this research, attitude has been measured by cognitive aspect (reliability, empathy, ossurance and responsiveness) and affective aspect (facility, equipment and ambience), and subjective norrn by group of references (family andfriends).The result shows that cognitive and affective aspect has positiveand significant ffict to consumer behavior. The attitude also haspositive and significant ffict to consumer behavior. This result supports Kirk L. Wakefield and J"ffrey G. Blodgett research in Customer Response to Intangible and Tangible Service Factors, 1999. On the contrary, subjective norms aspects have positive fficts on behavior, but it's not significant. Service industries like air transportation in Yogtakarta have to pay more attention to the voriable of responsivenessempathy, reliability and assurance as a one of strategt to draw more consumers.Keywords: Reasoned Action Theory, Structural Equation Motdel.
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Sumadi, Sumadi. "PERANAN KEPERCAYAAN KEPADA PENJUAL DAN LABEL HALAL TERHADAP MINAT BELI DAGING HALAL." Benefit: Jurnal Manajemen dan Bisnis 1, no. 2 (December 16, 2016): 120. http://dx.doi.org/10.23917/benefit.v1i2.3255.
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This aimed of this study is to explain the empiricly of factors that influence the purchase intention of halal-meat by Moslem consumers. This research used Fishbein and Ajzen’s Theory of Reasoned Action (TRA) as a model. There are four latent variables that being used to construct this model. Purchase intention of halal-meat was predicted to be influenced by attitude, salesperson trust and halal label. While the salesperson trust and halal label was the antecedent that influence the attitude of halal-meat. The method used halal-meat as the object, population that used are adult or married Moslem consumers in Indonesia with the sample is women buyer. Data collected used convenience approach. The sample was 300 respondents in Yogyakarta, Surabaya and Jakarta.Empirical data analyzed with Structural Equation Model (SEM) Amos. The research result explained that there is positive and significant influence between salesperson trust and label-halal toward attitude, and attitude is positive and significant influence purchase intention of halal-meat. While, the salesperson trust had significant negatively toward purchase intention of halal-meat. In other side halal-label is not significantly influence consumer’s attitude toward halal-meat. PERANAN KEPERCAYAAN KEPADA PENJUAL DAN LABEL HALALTERHADAP MINAT BELI DAGING HALAL
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Heikal, Mohd, and Falahuddin . "The Intention to Pay Zakat Commercial: An Application of Revised Theory of Planned Behavior." Journal of Economics and Behavioral Studies 6, no. 9 (September 30, 2014): 727–34. http://dx.doi.org/10.22610/jebs.v6i9.532.
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Several researches have been carried out to predict the intention to pay zakat using the factors introduced by the Theory of Planned Behavior – developed by Ajzen & Fishbein (1980). Meanwhile, an addition of predicting past behavior factor on the intention to pay zakat has not been found in previous researches. The purpose of this research is to analyze the influence of attitude, subjective norms, perceived behavioral control and past behavior towards the intention of traders in the Lhokseumawe city to pay zakat commercial. The revised Theory of Planned Behavior was used in the research. This study aims to predict the intention of zakat payers. A total of 2,432 traders as the population of the research was identified and 150 of them were chosen as respondents determined using the purposive sampling technique. Using multiple linear regression models, it has found that the subjective norms, perceived behavioral control and past behavior partially have positive and significant influence towards the intention to pay zakat commercial. It also finds that past behavior variable has the most dominant impact towards the intention of zakat payers, while attitude has the least impact towards the intention. Finally, there is a simultaneously positive and significant influence towards the intention to pay zakat commercial.
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Liu, Ming, and Yu Fang Yu. "The Impact of Consumers’ Beliefs on Attitudes and Patronage Intention Toward Green Restaurant in Taiwan." Advanced Materials Research 524-527 (May 2012): 3501–4. http://dx.doi.org/10.4028/www.scientific.net/amr.524-527.3501.
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Since 1990, the Green Restaurant Association (GRA), a United States based national non-profit organization, has led the green restaurant movement by providing certification for restaurants to become more environmentally responsible. Certification services include rating existing restaurants and food service operations with points in seven environmental categories. The present study intended to employ Fishbein and Ajzen’s Theory of Reasoned Action (TRA) to examine and understand the impact of consumers’ beliefs on attitudes and patronage intention toward green restaurant in Taiwan. A total of 389 respondents completed a survey conducted at the downtown hectic transit station of Taipei’s Metro system. The results of a structural equation analysis revealed that consumers’ beliefs of green restaurant positively affected their attitudes and patronage intentions toward green restaurant. Implications and suggestions for future research are discussed.
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Mesters, Ilse, and Ton Oostveen. "Why do Adolescents Eat Low Nutrient Snacks Between Meals? An Analysis of Behavioral Determinants with the Fishbein and Ajzen Model." Nutrition and Health 10, no. 1 (July 1994): 33–47. http://dx.doi.org/10.1177/026010609401000104.
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This article presents determinants of eating sweet and fat snacks between meals by adolescents (12–15 years). A preliminary qualitative study focused on eliciting students' interpretation of the self-rated terminology ‘low nutrient sweet and fat snacks’ and the development of a written questionnaire following the principles of the theory of reasoned action (Fishbein & Ajzen, 1980). In a quantitative study a questionnaire was administered to 560 students in the first and second grade of Dutch secondary education. In the data-analysis frequent and moderate users were compared. Frequent users had a more positive attitude towards the intake of sweet and fat snacks than moderate users. The intention to consume sweet snacks was more positive for frequent users. As opposed to frequent users, moderate users had a negative intention towards consuming fat snacks between meals. Moreover, moderate users experienced more social influence against the intake of both snacks than the frequent users. This study demonstrates the usefulness of the theory of reasoned action in relation to the self-rated consumption of sweet and fat snacks eaten between meals. In predicting intention to consume such snacks, attitude turned out to be more important than subjective norm. Finally, the correlation between actual eating behavior as reported by the students, and the behavioral intentions was relatively moderate which was probably caused by inconsistency between intention and behavior.
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Nuraryo, Imam. "Campaign Video Usage in Preventing Cervical Cancer among Female Students." International Journal of Media and Communication Research 1, no. 2 (July 30, 2020): 1–13. http://dx.doi.org/10.25299/ijmcr.v1i2.5276.
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Cervical cancer prevention campaign video contains information ranging from understanding, the symptoms caused to how to avoid cervical cancer. This campaign video is one way to educate the public about the importance of knowing cervical cancer. The purpose of this study was to find out how effective a cervical cancer prevention campaign video on knowledge attitude and intend to behavior among female students. The theory used is Planned Behavior theory which is the result of the refinement of the reasoned action theory developed by Ajzen and Fishbein (1980). The method used is quantitative with the experimental methods. This study used an experimental pre-post-post-test static group design. It could estimate the equivalence of the two groups and have the opportunity to correct differences that have arisen before the event. It must have access to groups before and after events. The controlled group and the experiment group consisted of 15 people per each group. The research data obtained from the questionnaires were processed and analyzed using independent samples t-test. The technique of collecting data by spreading the questionnaire which was distributed into a couple of groups. The result of this research is campaign video does not give a significant effect on knowledge, attitude and behavioral intention of female students neither in the controlled groups nor in experiment group.
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Zainin Bidin, Zainin Bidin, Hasnah Haron Hasnah Haron, Yuserrie Zainuddin, and Ishak Ismail. "FACTORS INFLUENCING STUDENTS' INTENTION TO ENROLL IN BACHELOR OF ACCOUNTING DEGREE: AN APPLICATION OF THEORY OF REASONED ACTION." EKUITAS (Jurnal Ekonomi dan Keuangan) 9, no. 3 (January 1, 2007): 340. http://dx.doi.org/10.24034/j25485024.y2005.v9.i3.2384.
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The accounting profession in Malaysia is facing a dilemma. The demand for accountants in this country is higher than the number of accountants that can be produced. In order to attract more students to this field, factors influencing their intention to choose, must be identified. This study tries to identify the factors influencing student's intention to enroll into a Bachelor of Accounting degree. The Theory of Reasoned Action developed by Ajzen and Fishbein was used as the framework. One hundred and seventy three (173) students from public and private higher learning institutions in Penang and Kedah took part in this study. The results showed that personal beliefs of the students were the main influence his attitude to choose. Pressures from peers and lecturers were also seemed to be important factors that the student considers in making his or her decision.
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Bidin, Zainin, Hasnah Haron, Yuserrie Zainuddin, and Ishak Ismail. "FACTORS INFLUENCING STUDENTS' INTENTION TO ENROLL IN BACHELOR OF ACCOUNTING DEGREE: AN APPLICATION OF THEORY OF REASONED ACTION." EKUITAS (Jurnal Ekonomi dan Keuangan) 9, no. 3 (September 25, 2018): 340–61. http://dx.doi.org/10.24034/j25485024.y2005.v9.i3.414.
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The accounting profession in Malaysia is facing a dilemma. The demand for accountants in this country is higher than the number of accountants that can be produced. In order to attract more students to this field, factors influencing their intention to choose, must be identified. This study tries to identify the factors influencing student's intention to enroll into a Bachelor of Accounting degree. The Theory of Reasoned Action developed by Ajzen and Fishbein was used as the framework. One hundred and seventy three (173) students from public and private higher learning institutions in Penang and Kedah took part in this study. The results showed that personal beliefs of the students were the main influence his attitude to choose. Pressures from peers and lecturers were also seemed to be important factors that the student considers in making his or her decision
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Ut-tha, Veenarat, Pai-Po Lee, and Rebecca Chung. "Willingness to Pay for Sustainable Coffee: A Case of Thai Consumers." SAGE Open 11, no. 4 (October 2021): 215824402110529. http://dx.doi.org/10.1177/21582440211052956.
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The aim of this study is to investigate the willingness to pay (WTP) for sustainable coffee, and its determinants as well. Drawing an empirical survey with 500 consumers in Thailand, contingent valuation method was performed to elicit the WTP for sustainable coffee. A logistic model was adapted to evaluate the impacts of factors under Fishbein and Ajzen’s theory of reasoned action, that is, to test hypotheses of attitude and subjective norm, along with consumer characteristics on the WTP. Stata15 was adopted to analyze the cross-sectional data in logistic models; meanwhile probit regression was performed to confirm the results of the logistic model. The results indicate that attitude, self-brewing, marital status, past experience, job, and household income influence WTP. The WTP or premium price of sustainable coffee as compared to the conventional coffee is found to be 36.48%. Various stakeholders in coffee industry, for example, distributors, roasters, retailers and coffee farmers, as well as the policy makers, can act accordingly based upon the findings to develop a sustainable value-added coffee supply chain.
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Riza, Alex Fahrur. "SKEPTISME NASABAH TERHADAP KLAIM SYARIAHDARI PERBANKAN SYARIAH DI INDONESIA." JURNAL AL-QARDH 2, no. 2 (March 30, 2018): 66–80. http://dx.doi.org/10.23971/jaq.v2i2.828.
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This study aims to examine the factors that affect level of skepticism of Islamic bank customers where researchers try to see the paradigm of thinking and consumer attitude using the perspective of Theory of Reason Action (TRA)from Ajzen and Fishbein (1980). The survey was conducted on 597 Islamic bank customers using a Google form distributed online. All hypotheses proposed in this study are supported. These results show that in the context of Islamic banking in Indonesia, researchers find that the level of skepticism will decrease as customers better understand the information received and evaluate information according to their needs and according to their expectations. Researchers try to contribute both practically and theoretically.First, practically this research provides important information for practitioners that customers still have a skeptical attitude towards sharia claims from Islamic banking. Finally, theoretically this study contributes to the literature by testing the skepticism of Islamic banking customers which is still a research gap in marketing research and consumer behavior in general and the research of sharia banking in particular.
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Runhaar, Piety, Klaartje Wagenaar, Renate Wesselink, and Hens Runhaar. "Encouraging Students’ Pro-environmental Behaviour: Examining the Interplay Between Student Characteristics and the Situational Strength of Schools." Journal of Education for Sustainable Development 13, no. 1 (March 2019): 45–66. http://dx.doi.org/10.1177/0973408219840544.
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The goal of this article is to understand how the pro-environmental behaviour (PEB) of secondary school students can be encouraged. In an exploratory study, we examine to what extent pro-environmental cues—that is, ‘situational strength’ (Mischel, Psychological Review, 80(4):252, 1973)—were present in schools and whether students in ‘stronger’ situations reported higher levels of PEB than students in ‘weaker’ ones. Moreover, we examined relationships between student characteristics—gender, perceived behavioural control (PBC), pro-environmental attitudes (PEA) and intentions (Fishbein & Ajzen, Belief, attitudes, intention, and behavior. An introduction to theory and research. Reading, MA: Addison-Wesley, 1975)—and their PEB. A sequential mixed method was used, utilizing data from three Dutch secondary schools. Survey data covering 179 students showed relationships among students’ gender, PEA and intentions, and PEB. Qualitative data—derived from semi-structured interviews with staff members, structured assignments for students and observations—showed differences in situational strength between the schools. Moreover, the data suggest an interplay between student characteristics and situational strength in affecting PEB.
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Gutman, Yaira, and Nili Tabak. "The Intention of Delivery Room Staff to Encourage the Presence of Husbands/Partners at Cesarean Sections." Nursing Research and Practice 2011 (2011): 1–5. http://dx.doi.org/10.1155/2011/192649.
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Objective. In recent years, more and more delivery rooms have allowed husbands/partners to be present during a Cesarean section Nonetheless, many still oppose the idea. The study is designed to investigate the attitudes of Israeli gynecologists, anesthetists, operating-room nurses, and midwives on this issue.Design. The study's theoretical model comes from Fishbein and Ajzen's theory of reasoned action. A self-administered questionnaire was submitted to convenience sample.Subjects. 96 gynecologists, anesthetists, midwives, and operating-room nurses.Results. Significant differences were found between the occupational subgroups. Most of the findings supported the four hypotheses tested and confirmed earlier studies designed to verify the theoretical model.Conclusions. The main conclusion drawn is that delivery and operating-room staff need to be trained in the skills needed to promote the active participation of the baby's father in delivery and, if necessary, in a Cesarean section.
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Alajmi, Bibi M. "The Intention to Share: Psychological Investigation of Knowledge Sharing Behaviour in Online Communities." Journal of Information & Knowledge Management 11, no. 03 (September 2012): 1250022. http://dx.doi.org/10.1142/s0219649212500220.
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This research aims to provide an understanding of knowledge sharing behaviour through the adaptation of two major theories, the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TpB) which were developed by Martin Fishbein and Icek Ajzen from social psychology. Exploring knowledge sharing from a social psychological perspective provides an understanding of the process an individual goes through to make the decision to share his/her knowledge with others as well as the different psychological factors facilitating or hindering knowledge sharing behaviour. Research findings are based on a web-survey of 158 group members of one online community of educators, Tapped In (TI). TI is a professional online community developed and supported by the Stanford Research Institute (SRI International), and directed to enhancing the quality of teaching by developing web-based opportunities of learning and engaging. Proposing an extended theoretical model of knowledge sharing behaviour in online community, this research tested the predictive power of five major variables on the individuals' intention to share expertise and knowledge. Variables included attitude, subjective norms, descriptive norms, controllability and knowledge sharing self-efficacy (KSSE). The study found that normative pressures, including subjective norms and descriptive norms, had a strong influence on the formation of the individual's intention to share in this specific online community. Knowledge sharing self-efficacy also was found to significantly account for explaining the individual's motivation to share his/her knowledge with other members. Attitude and controllability were not found to have significant impacts on the formation of intention.
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Yuzhanin, Sergey, and David Fisher. "The efficacy of the theory of planned behavior for predicting intentions to choose a travel destination: a review." Tourism Review 71, no. 2 (June 20, 2016): 135–47. http://dx.doi.org/10.1108/tr-11-2015-0055.
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Purpose The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and Fishbein, 1975). Based on a review of academic sources, this paper aims to analyse the efficacy of the TPB for predicting people’s intentions when choosing a travel destination. Design/methodology/approach Surprisingly, only 15 studies were identified that used TPB to predict the choice of travel destination, though the theory has been used in other areas of tourism analysis. Findings Mixed results were found in the studies. Therefore, the adequacy of the TPB for predicting travellers’ intentions of choosing a destination may be questioned. However, there is nothing in the TPB suggesting that all the constructs of the model must contribute equally, significantly and simultaneously to behavioural intentions. Originality/value To achieve a more comprehensive understanding of the intentions in question, the TPB model may have to be extended to suit different settings. The decision-making process of choosing a destination is a complicated one; therefore, researchers’ attention should not only consider travellers’ intentions but also the direct effect of intentions on the actual behaviour.
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Rissi, Maria Rosa Rodrigues, Alcyone Artioli Machado, and Marco Antonio de Castro Figueiredo. "Health care workers and AIDS: a differential study of beliefs and affects associated with accidental exposure to blood." Cadernos de Saúde Pública 21, no. 1 (February 2005): 283–91. http://dx.doi.org/10.1590/s0102-311x2005000100031.
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This study aimed to analyze affective and cognitive determinants of the professional work of individuals caring for patients with HIV/AIDS, in view of the risk and/or experience of accidental exposure to blood. We drew on the theoretical-methodological references of Fishbein & Ajzen and Maslow's theory. Fifty health care workers were evaluated using an attitudes questionnaire and a needs and motivations instrument. The research verified differences between answers by health care workers who had never suffered accidents and those who had already experienced accidental exposure to blood. Health care workers did their work activities motivated by the need for self-fulfillment and valued their own performance when they were able to meet the patients' emotional needs. Among health professionals who had never experienced accidental exposure to blood, the predominant beliefs was that patients feel remorse over having expose themselves to HIV. Accidental exposure to blood raises difficulties in personal life. Technical aspects are also associated with the possibility of accidental exposure to blood.
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Blazquez, Marta, Bethan Alexander, and Karie Fung. "Exploring Millennial's perceptions towards luxury fashion wearable technology." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (May 26, 2020): 343–59. http://dx.doi.org/10.1108/jfmm-09-2019-0200.
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PurposeThis study aims to examine the relationship between key value propositions of luxury fashion smartwatches, consumer attitudes and their purchase intentions, and to explore Millennial consumers' overall perceptions of using these wearable technologies.Design/methodology/approachThe research adopts a mixed methods approach. Quantitative enquiry consisting of 312 respondents was followed by two qualitative focus groups in order to provide a more comprehensive understanding of the issue.FindingsThe findings indicate that functional, individual and social factors influence Millennial consumers' adoption intention of luxury fashion smartwatches. Empirical results reveal that perceived hedonism and usefulness are the most important factors that motivate adoption intentions, followed by subjective norm and perceived conspicuousness, indicating that luxury smartwatches are perceived as both a technological device and luxury fashion accessory.Originality/valueGiven extant research on luxury fashion smartwatches is limited, this study contributes to this unique research stream by exploring Millennial's perceptions towards using these new generation smartwatches. This research develops a theoretical framework building on technology adoption model 2 (Venkatesh and Davis, 2000), theory of reasoned action (Ajzen and Fishbein, 1975) and luxury perception models (Wiedmann et al., 2007).
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Laschinger, Heather K. Spence, and Dolly Goldenberg. "Attitudes of practicing nurses as predictors of intended care behavior with persons who are HIV positive: Testing the Ajzen-Fishbein theory of reasoned action." Research in Nursing & Health 16, no. 6 (December 1993): 441–50. http://dx.doi.org/10.1002/nur.4770160608.
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Beltran, Hazel. "A Correlational Study on Teachers’ Level of Competence on and Attitudes Towards ICT Integration: Basis for the Development of Extension Training Program." Journal of Humanities and Education Development 4, no. 3 (2022): 156–61. http://dx.doi.org/10.22161/jhed.4.3.19.
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The integration of ICT in teaching and learning processes brings about powerful learning environments with the recent shift in Blended Learning-Online Distance Learning and helps teachers to deal with knowledge in active, self-directed and constructive ways. The purpose of this study was to determine if the adapted theory of Reasoned Actions as presented by Ajzen and Fishbein (1980) and Technological Acceptance Model developed by Davis (1989) relates to teachers’ competence on and attitudes in the implementation of ICT to justify the interim guidelines on the across implementation of BL-ODL and MDL modalities by BE-Learning Continuity Plan of Department of Education as per memorandum of LDM1 and LDM2 in the current school year. As part of a pilot-testing program of the LGU, the researcher sought to develop an instrument that would effectively measure the teachers’ level of competence on and attitudes with the utilization of ICT. Two schools JHS and SHS were studied since they belong to the same cluster. The study included 25 teacher-respondents from KERISHS-SHS and 25 teacher-respondents from GABHS-FBSHS. Each respondent completed the survey questionnaire, and gathered the necessary data for each level of competence on and attitudes that could benefit the entire educational community. The researcher applied Pearson’s r correlation in order to determine if a significant correlation existed. The results of the study revealed to have a significant or strongly positive relationship data to support the study. This research may encourage administrators to recognize and utilize the availability of ICT computer-assisted laboratories and enhance the scope of internet connection in formal and informal learning environments available in the school district.
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Goldenberg, Dolly, and Heather Laschinger. "Attitudes and Normative Beliefs of Nursing Students as Predictors of Intended Care Behaviors with AIDS Patients: A Test of the Ajzen-Fishbein Theory of Reasoned Action." Journal of Nursing Education 30, no. 3 (March 1991): 119–26. http://dx.doi.org/10.3928/0148-4834-19910301-07.
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Wolf, Sebastian, Barbara E. Weißenberger, Marius Claus Wehner, and Rüdiger Kabst. "Controllers as business partners in managerial decision-making." Journal of Accounting & Organizational Change 11, no. 1 (March 2, 2015): 24–46. http://dx.doi.org/10.1108/jaoc-10-2012-0100.
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Purpose The purpose of this study is to examine whether controllers are willing to and/or general managers are expecting them to act as business partners and, hence, to analyze the related consequences from a manager’s point of view. Design/methodology/approach This study is based on a dyadic data set gathered from 112 German head controllers and corresponding general managers in the period of March to May 2009. Drawing on the theory of reasoned action (Fishbein and Ajzen, 1975), the authors examine controllers’ attitude, subjective norm and behavior regarding their participation in managerial decision-making. Further, the authors analyze general managers’ assessment of related outcomes, such as internal efficiency and process improvements and use covariance-based structural equation modeling to test for the theoretical relationships. Findings Results show that controllers’ behavior is strongly influenced by management’s expectations. Moreover, the results support the notion that business partnering is associated with organizational improvements regarding internal processes, decisions and efficiency, thereby increasing the contribution of the controllers’ department to the competiveness of an organization. Research limitations/implications Our study focuses on a limited set of variables and does not incorporate different hierarchy levels, which could be avenues for further research. Still, our findings highlight the importance of management’s expectations as triggers for business-oriented behavior of controllers. Originality/value Theory and empirical evidence in the research area of controllers’ business orientation are still underdeveloped and, therefore, knowledge about the micro-processes and determinants on an individual level for becoming a business partner, as well as on the related outcomes of such a behavior is still limited. The results contribute to literature by highlighting the importance of general managers’ expectations as triggers for business orientation of controllers and its related benefits for the organization.
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Barry, José Azoh. "Lessons for Successful Aging: A Centenarian's Lifestyle in a Mexican Community of Aging." Anthropology & Aging 29, no. 2 (June 25, 2015): 35–43. http://dx.doi.org/10.5195/aa.2008.79.
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It is clearly established in the scientific literature that an appropriate lifestyle is key to achieving and maintaining optimum health and functional status in old age. In this frame, the practice of physical activity on a regular basis fits into the active aging paradigm, a notorious shift away from aging as a dependent stage of life. Through a longitudinal case study conducted in the outskirts of Monterrey, Nuevo Leon, Mexico, an aspect of the lifestyle –physical activity – of a centenarian who lives permanently in senior-only housing, has been documented in contrast to his coresidents’ lifestyles. Extensive open-ended interviews and direct observations of a convenience sample of residents of a community of aging, from 1999 to the present, allowed for a triangulation and saturation of data.In contrast to his peers, who predominantly displayed sedentary lifestyles, the centenarian consistently had a related physically and socially active lifestyle. I suggest that the attitudes of fellow residents can be understood in light of the Theory of Planned Behavior (Fishbein and Ajzen 1975). Fieldwork also provided the opportunity to document how fitness and independenceaffected the quality of life of the centenarian. This individual is atypical in his environment and the external validity of this study is analytical rather than statistical. However, it suggests that non-institutional barriers may challenge the promotion of an active aging paradigm.