Academic literature on the topic 'Fishbein’s attitude theory'
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Journal articles on the topic "Fishbein’s attitude theory"
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Bang, Haeun, and Jin Su. "Who Uses Virtual Wardrobes? Investigating the Role of Consumer Traits in the Intention to Adopt Virtual Wardrobes." Sustainability 14, no. 3 (January 21, 2022): 1209. http://dx.doi.org/10.3390/su14031209.
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Over-consumption by consumers is a significant challenge to sustainability. Technology, such as that of virtual wardrobes, can suggest options that may reduce excessive consumption. A virtual wardrobe is a service that allows users to create and manage their wardrobes digitally. It also helps users to realize what they have in their wardrobes and can recommend appropriate styles of clothing for the users based on an analysis of the wardrobe. From the perspective of consumer characteristics, this research investigates what motivates consumers to adopt and use virtual wardrobes and proposes marketing strategies for addressing these behaviors. Fishbein’s attitude theory was used as a theoretical framework. By surveying 265 U.S. college students and using structural equation modeling analysis, the study shows that consumers’ socially responsible consumption behavior and personal innovativeness in information technology positively affect their attitude toward virtual wardrobes, which, in turn, increases their intention to use virtual wardrobes. However, their personal shopping value and fashion involvement have no significant impacts on consumers’ attitudes toward virtual wardrobes. The findings indicate that marketers of virtual wardrobes should highlight social responsibility and technological innovation in product and service promotions. By gaining insight into their wardrobes, consumers can be more strategic about clothing consumption, use, and disposal.
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Aung, May, and Ou Sha. "Clothing consumption culture of a neo-tribe." Journal of Fashion Marketing and Management 20, no. 1 (March 14, 2016): 34–53. http://dx.doi.org/10.1108/jfmm-07-2014-0053.
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Purpose – A number of postmodern consumer scholars have their attention on the consumption behaviour of neo-tribes. Changing gender roles and households’ consumption practices have also shaped new sets of cultural manifestations for the clothing consumption milieu. The purpose of this paper is to explore the clothing consumption culture of a neo-tribe, gay professionals within the subculture of gay consumers. Design/methodology/approach – An extended conceptual framework built upon Ajzen and Fishbein’s (1980) theory of “reasoned action” served as the conceptual guideline for this study. Specifically, the attitude-behaviour framework is proposed and employed to better understand the clothing consumption behaviour of a neo-tribe consisting of gay professionals. Personal in-depth interviews were conducted in a metropolitan city as well as two small towns in Canada. Findings – Stereotypical as well as non-stereotypical understandings are offered. The findings from this study portrayed the gay professions of this neo-tribe as rational and practical. Personal psychological factors, social factors and marketplace factors relevant to a neo-tribe of gay professionals are documented and deeper insights are presented. Research limitations/implications – Findings challenge the existing understanding of fashion manifestation for this consumers group. However, this study may be of limited scope. Future studies should further examine the clothing consumption cultural manifestations of other neo-tribes within the gay community. Practical implications – The interviewees consistently demonstrated their positive attitudes towards quality, stylish and conservative clothing. For marketers it is crucial to perceive the gay community as a non-homogeneous market segment. There is a need to understand different consumption practices within this community and to tailor marketing mix elements accordingly. Originality/value – This study has extended the understanding of the neo-tribes of gay consumers. In addition, this study offers the clothing consumption reality of a neo-tribe encompassing gay professionals. This study illuminates their rational and practical clothing consumption cultural manifestations and clothing consumption behaviour. These insights further enrich the general understandings that exist in the area of consumer research.
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Ajzen, Icek. "Martin Fishbein’s Legacy." ANNALS of the American Academy of Political and Social Science 640, no. 1 (February 10, 2012): 11–27. http://dx.doi.org/10.1177/0002716211423363.
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The reasoned action approach that Martin Fishbein pioneered has emerged as the dominant conceptual framework for predicting, explaining, and changing human social behavior. The most popular model in this tradition, the theory of planned behavior, has generated a great deal of empirical research supporting the premises of this approach. It has been shown that behavioral, normative, and control beliefs provide the basis, respectively, for attitudes toward the behavior, subjective norms, and perceived behavioral control; that these three factors jointly account for a great deal of variance in behavioral intentions; and that intentions and perceived control can be used to predict actual behavior. Based on these insights, investigators have been able to design effective behavior change interventions.
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Godin, Gaston, and Roy J. Shephard. "Importance of Type of Attitude to the Study of Exercise-Behavior." Psychological Reports 58, no. 3 (June 1986): 991–1000. http://dx.doi.org/10.2466/pr0.1986.58.3.991.
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The association between intentions to exercise, reported exercise-behavior and two measures of attitudes toward exercise were compared in a sample of 90 subjects, stratified by age (45–54, 55–64, and 65–74 yr.) and sex. The first type of attitude (Aact) corresponds to Fishbein and Ajzen theory of reasoned action, being defined in terms of action, target, context and time elements. The second type, Kenyon's inventory, is more general and evaluates attitudes toward an object or target (ATPA) without reference to the action, context or time dimensions. The correlation of Aact with intentions to exercise and behavior was stronger than for all correlations of ATPA sub-domains with intentions to exercise and immediate past exercise-behavior. The results support the importance of adopting an appropriate theory of attitude to study exercise-behavior.
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Kisanga, Dalton Hebert. "Employers’ perception of graduates with on-line degrees in Tanzania: two-pronged lesson for on-line graduates and course developers." Information and Learning Sciences 121, no. 11/12 (June 29, 2020): 829–45. http://dx.doi.org/10.1108/ils-01-2020-0011.
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Purpose This paper aims to explore the employers’ perceptions of graduates with on-line degrees. Design/methodology/approach The Ajzen and Fishbein’s (1980) theory of attitude formation and change informed the study. This Web-based study used self-administered open-ended questionnaires to collect data. It used purposive sampling to select 15 employers from nine employment sectors in Tanzania and used thematic analysis to analyse the data. Findings Findings indicate that employers prefer graduates with traditional to those with on-line degrees. However, the increasing number of organisations transforming from analogue to digital operations has opened the door for blended learning graduates to compete in the job market as factors associated with practical skills, relevant post-graduation job experience, reputation of the virtual university, course content and duration can work in their favour. These are factors on-line students need to consider when choosing an on-line degree programme. Similarly, institutions offering on-line degrees should strengthen their programmes by making these features an integral part of their education to boost the acceptability of their graduates in the job market and undermine negative perceptions associated with such degrees. Research limitations/implications The research findings have implication to higher education institutions which need to structure their on-line programmes as recommended by employers who emphasised on increasing physical learners–instructor and learner–learner interactions as well as reducing on-line programme cost to increase students’ enrolment. Practical implications The research findings have practical implication to prospective on-line students that they should focus on reputable virtual university that integrates its on-line programme with hands-on skills. Social implications To eliminate the negative perceptions and enhance integrity of on-line education, institutions providing on-line education need to be accredited by relevant bodies to offer on-line courses. Consequently, this will improve quality and strengthen students as well as societal satisfaction and confidence on on-line education. Originality/value The present study explored employers’ perceptions of graduates with on-line degrees versus those with traditional degrees in Tanzania. This study has yet to be conducted in Tanzania and thus produces a significant contribution to the literature, as it will help to inform prospective on-line programme students on relevant factors looked upon by employers in favour of or against graduates with on-line degrees.
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Koncara, Adi, and Radhi Abdul Halim Rachmat. "Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk." Jurnal Riset Bisnis dan Investasi 3, no. 1 (May 4, 2017): 23–28. http://dx.doi.org/10.35313/jrbi.v3i1.543.
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Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.
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Koncara, Adi, and Radhi Abdul Halim Rachmat. "Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk." Jurnal Riset Bisnis dan Investasi 3, no. 1 (May 4, 2017): 23. http://dx.doi.org/10.35697/jrbi.v3i1.543.
Full textAbstract:
Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.
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Iftikhar, Adeela, Neelam Farid, and Sadia Nawaz. "Water Conservation Attitude of Residents of Rawalpindi." Global Social Sciences Review VI, no. II (June 30, 2021): 38–53. http://dx.doi.org/10.31703/gssr.2021(vi-ii).05.
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The study titled "Water conservation attitude of residents of Rawalpindi" was conducted in the Rawalpindi Cantonment Board (RCB) area of Rawalpindi. The current study used a Quantitative research design and cross-sectional in nature. A total of 399 sampled respondents were selected by the Random sampling technique, and responders were male and female residents of Rawalpindi. The aim of the current study was to explore the residents' attitudes to water conservation and their consumption practices. For intending to study and understanding the topic with theoretical perspective researcher used the Theory of Reasoned Action/Planned Behavior by Ajzen and Fishbein (1980). Reliability analysis was carried out on the entire variables and explored a Cronbach Alpha of (.721). Hypothesis testing of the study showed that a positive association exists between attitudes and behavior towards water conservation, and with higher education, people exhibit a positive attitude to water conservation behavior.
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Wartaka, Mohammad, and Sumardjono Sumardjono. "Analysis of consumer behavior in buying instant noodles (case studies in the Bogor City Area)." Management Journal of Binaniaga 5, no. 02 (December 30, 2020): 115. http://dx.doi.org/10.33062/mjb.v5i2.384.
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This research aims to find out the main attributes consumers consider in instant noodle purchases, and to know their attitudes and behaviors.The data source in this study was obtained from 167 respondents in Bogor City Area.Statistical analysis used in this study includes analysis of multi-attribute models of fishbein, subjective norms and Theory of reasoned action. The result of fishbein analysis is as follows four most important evaluation attribute is the number of flavor variations of 1.56, then ease of obtaining products, product halalness and quick/practical in serving with scores of 1.53, 1.42 and 1.35 respectively.The smallest evaluation value is given to the gift-giving attribute in the sale of 0.59 packs.This illustrates that respondents consider promotional attributes in the form of gifts less important than other attributes.However, the score is still in an important category. From the behavioral model it appears that of the four brands analyzed having a value of B ~ BI positive (greater than zero) this means the consumer behavior for the above brands is good or positive.Indomie has the largest value of 30.58 compared to other brands describing the attitude of consumers inclined to make purchases against larger Indomie.Keywords: Consumer Behavior, Fishbein Analysis, Instant Noodles, Subjective Norm Analysis, Theory of Reasoned Action
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Hasyim, Annisa Farahdina, and Kartika Sari. "HUBUNGAN ANTARA RELIGIUSITAS DENGAN SIKAP TERHADAP HOMOSEKSUAL PADA MAHASISWA UNIVERSITAS SYIAH KUALA." Jurnal Ilmiah Psikologi Terapan 5, no. 2 (November 7, 2017): 250. http://dx.doi.org/10.22219/jipt.v5i2.4558.
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Sikap mahasiswa terhadap homoseksual dapat memengaruhi perkembangan homoseksual. Salah satu faktor yang dapat memengaruhi sikap mahasiswa terhadap homoseksual adalah religiusitas. Penelitian ini bertujuan untuk mengetahui hubungan antara religiusitas dengan sikap terhadap homoseksual pada mahasiswa Universitas Syiah Kuala. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan sampel proportionated stratified random sampling dengan jumlah 391 responden (101 laki-laki dan 290 perempuan). Pengumpulan data dilakukan dengan menggunakan Skala Religiusitas yang disusun berdasarkan teori Hamzah, dkk dan Skala Sikap terhadap Homoseksual yang disusun berdasarkan teori sikap Fishbein dan Ajzen. Hasil analisa data menggunakan Spearmen Rho menunjukkan koefisien korelasi (R) sebesar -0,180 dengan nilai p = 0,000 (p< 0,05). Hal ini menunjukkan bahwa terdapat hubungan negatif antara religiusitas dengan sikap terhadap homoseksual. Artinya, semakin tinggi religiusitas mahasiswa maka semakin negatif pula sikapnya terhadap homoseksual ataupun sebaliknya. Hasil penelitian juga menunjukkan bahwa mayoritas tingkat religiusitas mahasiswa Universitas Syiah Kuala tergolong dalam kategori tinggi (98,72%) dan sikap terhadap homoseksual berada pada kategori negatif (95,40%).Kata kunci: religiusitas, sikap terhadap homoseksual, mahasiswa Universitas Syiah Kuala Student’s attitudes toward homosexual may influence the development of homosexual. One of the factors that influence student’s attitude toward homosexual is religiosity. The purpose of this study was to examined the relationships between religiosity and attitudes toward homosexual among Syiah Kuala University students. This study used the quantitative approach using proportionated stratified random sampling techniqued. The sample consisted of 391 students (101 male and 290 female). The data was collected using two scales which were the Scale of Religiosity based on Hamzah, et al religiosity theory and the Scale of Attitude toward Homosexuality based on Fishbein and Ajzen attitude theory. The result of data analysis used Spearmen Rho correlation showed that correlation coefficient (R) = -0,180 with significance value p = 0,000 (p < 0,05). This indicated that there was a negative relationship between religiosity and attitude toward homosexual. It meant that the higher level of religiosity was followed by the negative attitude toward homosexual and vice versa. The result also showed that most of the Syiah Kuala University students had high level of religiosity (98,72%) and had negative attitude toward homosexuality (95,40%).Keywords: religiosity, attitude toward homosexual, Syiah Kuala University student
Dissertations / Theses on the topic "Fishbein’s attitude theory"
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Götze, Stephan [Verfasser]. "Attitudes: changing the atmosphere : zur Theorie und Anwendung der Einstellungs-Verhaltens-Modelle von Martin Fishbein und Icek Ajzen in der allgemeinen und speziell der ökologieorientierten Markt- und Sozialforschung / vorgelegt von Stephan Götze." 2010. http://d-nb.info/1009515063/34.
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Mukasa, Joel Wilberforce Senankya. "Workplace HIV and AIDS-related discrimination : unravelling the phenomenon’s persistence." Thesis, 2012. http://hdl.handle.net/10500/10470.
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Despite HIV and AIDS knowledge and attitude change programmes, workplace HIV and
AIDS-related discrimination persists in workplaces in many sectors, including the
education sector. This study set out to investigate why the phenomenon of workplace
HIV and AIDS-related discrimination persists; and to predict which factors were
responsible and how they related to HIV and AIDS-related discrimination in the
workplace. A stratified random sample of 205 teachers; 123 of whom were from 10
schools of varied backgrounds in Bojanala Region of North West Province of South
Africa and 82 from schools around Kampala, Central Region of Uganda was drawn.
Twenty-seven respondents of the South African sample participated in both the
quantitative survey and in-depth interview while the rest responded to a selfadministered
questionnaire. Using a stepwise regression analysis, traditional beliefs
predicted workplace HIV and AIDS-related discrimination, explained11% of variance in
the second model while the third model explained only 2% more – 13% (R square of
0.136) but each of the three models was significant (p-values of 0.000). Attitudes were
the second strongest predictor; and only HIV and AIDS-legal knowledge could predict
discrimination but not biomedical HIV and AIDS knowledge. In the in-depth interview,
incidents of discrimination were reported, possible reasons for HIV and AIDS-related
discrimination were reported; and it was found that workers varied in ways of keeping
secrets regarding sensitive information such as colleagues’ HIV-positive status, and
cited reasons for revealing such information which included malice, jealousy, moral
responsibility, anger and loose talks. There are implications for reducing workplace HIV
and AIDS-related discrimination which include: Integrating HIV and AIDS-legal
knowledge with biomedical HIV and AIDS knowledge, more efforts should be spent in
designing and imparting information to reduce traditional beliefs, develop and evaluate
instruments to measure traditional beliefs and HIV and AIDS-legal knowledge; and to
study more about secret keeping, particularly in regard to workplace HIV and AIDSrelated
discrimination.Industrial & Organisational Psychology
D. Admin. (Industrial and Organisational Psychology)
Books on the topic "Fishbein’s attitude theory"
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Jones, Robert Emmett. Understanding and predicting pro-environmental behavior: An empirical test of the Ajzen-Fishbein theory of reasoned action. 1985.
Find full textBook chapters on the topic "Fishbein’s attitude theory"
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Elseidi, Reham I. "Understanding Egyptian Consumers' Intentions in Online Shopping." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 1357–76. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch070.
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The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added such as trust and perceived enjoyment for its theoretical framework. A total 306 current internet users in Egypt provided usable responses. Structural equation modelling was employed to test the proposed model and research hypotheses. The findings showed that perceived usefulness, perceived ease of use, trust and perceived enjoyment were the significant predictors of attitude toward online shopping; whereas, attitude, perceived usefulness and perceived enjoyment were the most important factors affect the behavioural intention toward online shopping. The article provides some useful suggestions for the practitioners within the online shopping field.
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Chandan, Harish C. "Creating a Culturally Sensitive Marketing Strategy for Diffusion of Innovations Using Hofstede's Six Dimensions of National Culture." In Handbook of Research on Effective Marketing in Contemporary Globalism, 66–91. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6220-9.ch004.
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Marketing incremental and radical innovations to consumers in different nations requires an understanding of the influence of their national culture, socioeconomic, and demographic variables (Everdingen & Warts, 2003). The innovation adoption process involves innovative and imitative consumer behavior (Rogers 1962, 2003; Bass, 1969; Norton & Bass, 1987). The consumer behavior of adoption of innovations can be predicted from their attitude towards the adoption, perceived behavioral control, social influence, and subjective norms, which are part of the national culture (Ajzen & Fishbein, 1980; Ajzen, 1985, 1991). For multiple generations of the same product, innovation adoption and substitution occurs simultaneously. An integrated, multi-generation diffusion model has been developed that considers a dynamic market potential with a competitive relationship among generations and products (Kreng & Wang, 2013). The Hofstede framework of national culture is the most widely used cultural framework to explain the consequences of culture for global marketing, branding, and advertising (Hofstede, et al., 2010; Mooij & Hofstede, 2010, 2011; Rinnie & Fairweather, 2012). The purpose of this chapter is to summarize the current understanding about creating a culturally sensitive marketing intervention strategy including price, competition, and substitution for the diffusion of innovations using Hofstede's six dimensions of national culture.
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Chandan, Harish C. "Creating a Culturally Sensitive Marketing Strategy for Diffusion of Innovations Using Hofstede's Six Dimensions of National Culture." In Marketing and Consumer Behavior, 533–57. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch024.
Full textAbstract:
Marketing incremental and radical innovations to consumers in different nations requires an understanding of the influence of their national culture, socioeconomic, and demographic variables (Everdingen & Warts, 2003). The innovation adoption process involves innovative and imitative consumer behavior (Rogers 1962, 2003; Bass, 1969; Norton & Bass, 1987). The consumer behavior of adoption of innovations can be predicted from their attitude towards the adoption, perceived behavioral control, social influence, and subjective norms, which are part of the national culture (Ajzen & Fishbein, 1980; Ajzen, 1985, 1991). For multiple generations of the same product, innovation adoption and substitution occurs simultaneously. An integrated, multi-generation diffusion model has been developed that considers a dynamic market potential with a competitive relationship among generations and products (Kreng & Wang, 2013). The Hofstede framework of national culture is the most widely used cultural framework to explain the consequences of culture for global marketing, branding, and advertising (Hofstede, et al., 2010; Mooij & Hofstede, 2010, 2011; Rinnie & Fairweather, 2012). The purpose of this chapter is to summarize the current understanding about creating a culturally sensitive marketing intervention strategy including price, competition, and substitution for the diffusion of innovations using Hofstede's six dimensions of national culture.
Conference papers on the topic "Fishbein’s attitude theory"
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Jewels, Tony, and Nina Evans. "Ethical IT Behaviour as a Function of Environment." In InSITE 2005: Informing Science + IT Education Conference. Informing Science Institute, 2005. http://dx.doi.org/10.28945/2881.
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Research is currently being undertaken to compare attitudes and behaviour towards ethics in information technology between students at an Australian and a South African university. This work provides a background to ethics from the literature from which a behavioural model for micro-level ethical standards is proposed. Using a theoretical underpinning of Fishbein & Azjen’s Theory of Reasoned Action, a survey document has been developed to identify and compare what constructs most affect an individual’s intention to behave in situations requiring ethical considerations.