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Ali, Mir Mohammad, Md Mosaddequr Rahman, Md Yeamin Hossain, Md Zillur Rahman, Md Alomgir Hossen, S. M. Abu Naser, Rafiqul Islam, Bharat Raj Subba, Zubia Masood, and Md Ashabul Hoque. "Fish Marketing System in Southern Bangladesh: Recommendations for Efficient Marketing." Our Nature 12, no. 1 (March 3, 2015): 28–36. http://dx.doi.org/10.3126/on.v12i1.12254.
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This study aimed to explore the marketing channel, marketing cost and marketing margin and problems associated with fish marketing in order to provide recommendations for efficient fish marketing system in Barisal city, southern Bangladesh. Data were collected from seven fish markets of Barisal, southern Bangladesh including Port road fish market, Taltoli bazar fish market, Chaumatha fish market, Notullabad bus stand fish market, Kasipur bazar fish market and Bazar road fish market. Both primary and secondary data were used during 1 year study period from May, 2011 to April, 2012. Primary data were collected through field surveys and pre-structured questionnaire was used for interviewing of 10 organizers, 20 aratdars (commission agent), 50 fish traders and 100 consumers. Secondary source of information consists of published materials such as journals, textbooks, newspapers and also from interviewing different government and non-government officials and members of various fisheries related cooperative societies. The results of this study revealed 11 fish marketing channels in Barisal city’s fish marketing system. The average marketing cost ranged from 4.15% to 8.33% (6.76±0.98) % of the final retail price. The highest and lowest average fish price were recorded as USD 7.07/kg and USD 1.03/kg for giant fresh water prawn and silver carp, correspondingly. Intermediaries’ marketing margin on different species’ marketing fluctuated from 29.6% to 50.28% (39.38±5.22) % for silver carp and brown shrimp marketing, respectively. Establishment of modern fish landing center and retail markets near the fish landing port, introduction of government fish shops and insulated and refrigerated fish vans and fish carriers, training of all personnel related to fish marketing about fish handling, quality of fish, hygiene practices, improvement of existing fish market structure, provision for government and private funding assistance for fishers/fish farmer, formulation and enactment of independent act/ordinance for fish landing and marketing are highly recommended. DOI: http://dx.doi.org/10.3126/on.v12i1.12254Our Nature (2014), 12(1): 28-36
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VC, Asogwa. "Marketing of fish products." Journal of Aquaculture & Marine Biology 8, no. 2 (April 26, 2019): 55–61. http://dx.doi.org/10.15406/jamb.2019.08.00243.
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Ajay Tita, Ajay Tita. "Marketing Strategies for Frozen Fish Exporters in India." Indian Journal of Applied Research 3, no. 1 (October 1, 2011): 18–19. http://dx.doi.org/10.15373/2249555x/jan2013/8.
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Sharma, Rohit Kumar. "Fish Marketing Environment in India." Indian Journal of Pure & Applied Biosciences 8, no. 6 (December 30, 2020): 166–72. http://dx.doi.org/10.18782/2582-2845.8188.
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Hamdani, Al, Helminuddin, and Said Abdusysyahid. "ANALISIS PEMASARAN DAN PENDAPATAN NELAYAN JARING INSANG (Gill Net) DI DESA REBAQ RINDING KECAMATAN MUARA MUNTAI KABUPATEN KUTAI KARTANEGARA." Jurnal Pembangunan Perikanan dan Agribisnis 6, no. 2 (July 1, 2019): 15–28. http://dx.doi.org/10.30872/jppa.v6i2.121.
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The research aims to 1) analyze marketing margins, marketing efficiency and farmer's share of gillnet fishing businesses in Rebaq Rinding Village; 2) analyze the income of the fishers who use gillnet method in Rebaq Rinding Village.
The sample method used is the purposive sampling method for the respondent of gillnet fishers and snowball sampling method for the respondent of the fish collectors. Data analysis methods used are marketing margin analysis, marketing efficiency, farmer's share and fishermen's income analysis.
The results of the study showed that the marketing margin at the one-level marketing channel for snakehead murrel fish is Rp. 10,000/Kg, sucker barb fish Rp. 8,500/Kg, glass fish Rp. 11,000/kg, kissing gourami fish Rp. 12,000/Kg. The two-level marketing channel for snakehead murrel fish is Rp. 30,000/Kg, sucker barb fish Rp. 11,000/kg, glass fish Rp. 11,500/Kg, kissing gourami fish Rp. 21,000/Kg, with a total margin on one level marketing channel of Rp. 41,500/Kg and a two-level marketing channel of Rp. 73,500/Kg. More efficient marketing is on the one level marketing channel for snakehead murrel fish of 54.5%, sucker barb fish 29.2%, glass fish 26.7%, kissing gourami fish 29.4%. Farmer’s share is obtained from the results of analysis found in the two-tier marketing channel for snakehead murrel fish of 25%, sucker barb fish 21.4%, glass fish 23.3%, kissing gourami fish 16%. The income of gillnet fishers in Rebaq Rinding Village with an average value of Rp. 3,003,216/month.
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Rahman, Md Mosaddequr, Md Akhtar Hossain, Dr Fatematuzzhura, Shuraya Tasnoova, Ferdous Ahamed, Md Yeamin Hossain, and Jun Ohtomi. "Fresh Fish Marketing Status in the Northwestern Bangladesh: Recommendations for Sustainable Management." Our Nature 10, no. 1 (March 13, 2013): 128–36. http://dx.doi.org/10.3126/on.v10i1.7773.
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The present study was conducted in six fish markets of Rajshahi city during July 2011 to June 2012. The main objectives of this study was to investigate the marketing channel, marketing cost, marketing margin and the problems associated with fresh fish marketing in Rajshahi city in order to provide recommendations for better fish marketing system. Primary data were collected from 50 fish traders and 150 consumers through previously prepared questionnaires and the secondary source of information consist of published materials such as journals, textbooks, newspaper etc. The results of this study revealed 10 fish marketing channels in fresh fish marketing. The highest and lowest average fish price were recorded as USD 5.99/kg and USD 1.89/kg for cat fish and snake heads respectively. Average marketing cost was found as 6.27% of the final retail price. The market margins for all intermediaries varied from 23.37% for cat fish to 48.57% for prawn species with an average of 40.75%. In contrast, producers’ or fishermen’s share ranged from 51.43% for prawn species to 76.63% for cat fish with an average of 59.25%. The major problems associated with the fish marketing were- presence of long fish marketing channels, involvement of unnecessary middlemen, inadequate and unplanned infrastructural development, rough and unhygienic method of handling, improper and insufficient use of ice, contamination and lack of knowledge on quality aspects among fish traders, insufficient hygienic auction and retail spaces, absence of cold storage facility, inadequate drainage facilities and lack of modern weighing system. Introducing government fish shops, planned infrastructural development of fish markets, introduction of wholesaling and retailing facilities, provision for government and private funding assistance for fish traders, hygienic conditions of landing centers and markets, training and extension works in marketing and management of relevant market research, formation of fishermen or fish producers’ cooperative society, sufficient auction and retail places, improved sanitation and drainage system, digital weighing system, government run fish transportation system with proper storage facilities are recommended for more efficient fresh fish marketing system in Rajshahi city.DOI: http://dx.doi.org/10.3126/on.v10i1.7773
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Husen, Md Akbal. "Fish Marketing System in Nepal: Present Status and Future Prospects." International Journal of Applied Sciences and Biotechnology 7, no. 1 (March 26, 2019): 1–5. http://dx.doi.org/10.3126/ijasbt.v7i1.22938.
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Efficient fish marketing needed for the growth of fish production as well as development of fishery sector. Domestic fish markets development in the Nepal will plays a very crucial role in the development of fisheries sector. Fish marketing system development in Nepal is in infant stage. Fish marketing channel has not been systematic in Nepal. The fish marketing infrastructure and the facilities for the fish market should be developed by identifying the possible production and collection centers in the country. Live fish have getting higher price in the market and fish imported from India price is lesser than fresh wet fish of Nepal. Government policy needed to upgrade the existing fish marketing system to ensure supply of hygiene fresh fish and processed fish for consumers.
Int. J. Appl. Sci. Biotechnol. Vol 7(1): 1-5
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Uddin, Md Helal, Sirazunnesa, Muhammad Shahidul Haq, Zoarder Faruque Ahmed, Jannatul Fatema, and Mst Kaniz Fatema. "Structural performance of fish market in Bogura district, Bangladesh." Research in Agriculture Livestock and Fisheries 5, no. 3 (December 31, 2018): 399–410. http://dx.doi.org/10.3329/ralf.v5i3.39589.
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One of the most important blossom trades in the economy of Bangladesh is fish marketing. To understand the current practices of fish market and marketing systems in Bogura district of Bangladesh, an investigation was conducted based on existing marketing system and economic features of marketing activities and inefficiencies. Fish marketing is almost exclusively maintained by the private sector and large number of intermediaries such as local traders, agents/suppliers, and retailers are involved in the distribution process of fish marketing. Data were collected from 45 fish traders through questionnaire interviews and participatory rural approach methods during December 2011 to May 2012 from three different fish markets named as Fateh Ali Fish Market, Godarpara Fish market and Khandar Fish market of Bogura district. The daily supply of fish in Fateh Ali Fish market, Godarpara Fish market and Khandar Fish market were estimated at 6.75 tons, 0.765 tons and 0.495 tons, respectively. Present supply and requirement of the fish showed a wide gap and virtually most of the fish (85%) is imported from outside where the local supply of fish is only 15%. There is a high consumer preference for Indian major carps i.e. rohu, catal, mrigal and exotic carps silver carp, grass and common carp, tilapia, pangas etc. The price of fish depends on market structure, species, quality, size, weight and season that’s why a well-systematized marketing setup is crucial for reasonable price for fishes. The study revealed that almost all traders in three markets made a considerable amount of profit and broadly improved their food consumption facilities, standards of living, purchasing power, choice and ability as an economic sector. However concerns arise about the sustainable marketing system due to higher transport costs, poor transport facilities, inadequate supply of ice, lack of money for business, and poor institutional support. It is an urgent issue to establish ice factory, improvement of transport facilities, provision of governmental, institutional and banking assistance, introduction of fish quality control measures and training of fish market operators for improved their marketing system. Therefore, the present study emphasizes the fundamental marketing system, market flow of fish, availability of fish in these three markets, and market related constraints in Bogura district, Bangladesh.
Res. Agric., Livest. Fish.5(3): 399-410, December 2018
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Nur Bambang, Azis. "Fish Marketing of Ribbon Fish (Trichiurus sp.) in Nusantara Fishing Port (NFP)at Palabuhanratu, West Java." E3S Web of Conferences 31 (2018): 08012. http://dx.doi.org/10.1051/e3sconf/20183108012.
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The objective of this research is to study the marketing process of ribbon fish (Trichiurus sp.), including the marketing margin, marketing agencies, traders and marketing channels The research was carried out for 3 mo in Nusantara Fishing Port (NFP), Palabuhanratu, Sukabumi, West Java. A case study was used in this research. A purposive sampling method was used to collect data from 55 respondents of fish marketing, consisting of fishermen, agents, traders, and retailers, who were involved in the marketing of ribbon fish in NFP Palabuhanratu. The result of the research showed that ribbon fish production in Palabuhanratu fluctuated from year to year. There are two types of ribbon fish marketing, i.e. type one is from fishermen to retailers, and type two is indirect marketing from fisherman to consumers through intermediate traders (exporters). The greatest marketing margin was obtained from the first type, while the smallest marketing margin was obtained from type two. The form of the market was considered to be oligopsony market. Fisherman’s share is greatest in the collectors and the smallest share is on retailers. Marketing process in traders is efficient due to its lowest margin and highest fisherman’s share.
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Ririz, Dede, Tubagus Rifqy Thantawi, and Bayu Purnama Putra. "PENGENALAN MANAJEMEN BISNIS SYARIAH MELALUI PELATIHAN KEWIRAUSAHAAN PEMBUDIDAYAAN DAN PEMASARAN IKAN HIAS DI DESA CIBUNIAN, KECAMATAN PAMIJAHAN, KABUPATEN BOGOR." SAHID EMPOWERMENT JOURNAL 1, no. 01 (October 19, 2021): 20–25. http://dx.doi.org/10.56406/sahidempowermentjournal.v1i01.4.
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Entrepreneurship and Marketing Training for Ornamental Fish Cultivation in Pamijahan Village as a form of dedication to independence and existence in the community. This service activity aims to provide assistance to Betta fish cultivators, and this training is in collaboration with the Betta Community in Pamijahan District to build a betta fish cultivation and marketing business (Betta sp.). This activity is carried out through the stages of introducing the potential for ornamental fish cultivation, building relationships with ornamental fish cultivators and marketers, and developing promotional strategies in business pioneering, marketing, and alumni business development. This mentoring activity resulted in a pioneering business for the cultivation and marketing of ornamental fish, especially betta fish with the name Exotic Betta. The business that was initiated within three months has shown business prospects with an increase in sales and expansion of marketing areas, both in Pamijahan Village and regencies to areas outside Java Island. Promotion and marketing of Exotic Betta betta fish through online media and social media has made this business unit quickly recognized by betta fish hobbyists. Business development needs to be done by diversifying commodities to increase and develop ornamental fish marketing business.
Keywords: alumni, entrepreneurship, betta fish, community service
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Rahmatulloh, Mohammad Rizkinanda, Tita Elfitasari, and Seto Windarto. "Marketing Analysis of Betta Fish (Betta sp.) Cultivation in Semarang City." IOP Conference Series: Earth and Environmental Science 1224, no. 1 (August 1, 2023): 012008. http://dx.doi.org/10.1088/1755-1315/1224/1/012008.
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Abstract Semarang city is one of the cities in Indonesia which has quite developed ornamental fish potential, one of which is betta fish (Betta sp.). Betta fish or Betta sp (Betta splendens) is an ornamental fish commodity that is well known among Indonesian people. The characteristics of this ornamental fish it has a beautiful color and a tail fin that is long and also wide with a variety of shapes. Apart from its beauty, betta fish are easy to cultivate and can be a profitable business prospect. The aims of this research are to identify the marketing flow, marketing margin, and farmer’s share of betta fish cultivation in Semarang City. The method used in this study is a qualitative method with descriptive analysis. The data analyzed are marketing flow, marketing margin, and farmer’s share. Respondents were determined using 2 methods, namely purposive sampling, and snowball. The number of respondents were 5 people with details of 3 fish farmers, 1 trader, and 1 retailer. The results showed that there were 3 marketing channels for betta fish farming in Semarang city, from the three channels it was found that the most efficient marketing channel was marketing channel III with a marketing margin of 0 and a farmer’s share value of 100%.
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Devi, Vidya Shania, Kadek Devi Kalfika Anggria Wardani, and Dewa Ayu Putu Adhiya Garini Putri. "Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village." ABDIMAS: Jurnal Pengabdian Masyarakat 4, no. 2 (January 3, 2022): 861–66. http://dx.doi.org/10.35568/abdimas.v4i2.1426.
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Fish Farmer Group "Mina Kumala Sari" is a fish farming group located in Jehem Village, Tembuku District, Bangli Regency and is engaged in fisheries, especially koi fish. Based on observations, it is known that this group still has problems in marketing the product. By using digital marketing through social media, it is hoped that they can reach the target market of the "Mina Kumala Sari" Fish Farmer Group. The purpose of this community service is to find out the use of digital marketing as a marketing strategy for the cultivation of the Fish Farmer Group "Mina Kumala Sari" Jehem Village. The implementation method begins at the observation stage, then conducts interviews with the group leader to gather information, followed by a literature study to collect data from literature and the last stage is documentation in the form of photos and videos. Based on the results of the service, it can be concluded that utilizing social media as a means to market products is quite effective because before the promotion was carried out many people did not know the existence of this group and after promotion through social media and direct and online promotions with groups or communities of ornamental fish lovers caused the Farmers Group Fish "Mina Kumala Sari" is increasingly recognized by the wider community.
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Nguyen, Huong Van, Nguyen Huu Nhuan, Philippe Lebailly, and Tran The Cuong. "Marketing Channels of Freshwater Aquaculture Fish in the Red River Delta of Vietnam: A Case Study in Hai Duong Province." Vietnam Journal of Agricultural Sciences 5, no. 3 (September 30, 2022): 1571–85. http://dx.doi.org/10.31817/vjas.2022.5.3.06.
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Freshwater aquaculture has played key roles in the livelihood development of farm households in the Red River Delta through freshwater fish ponds, rice-and-fish, and marine cage culture. A market-driven approach is being addressed more and more in promoting new production. This study aimed to analyze the marketing channels of freshwater aquaculture fish in Hai Duong province. The study was conducted with 151 farm households belonging to three fish production system: Fish system engaging fish production only (FS); animal fish system combining animal and fish production (AF) ; and new garden-pond-animal house system (VAC) in the province. The attained results reveal that fish farmers diversified their marketing strategies to obtain a marketing margin of about 87% of the retail price of the finfish along with their value distribution while the remaining portion of the marketing margins belonged to the intermediary market actors. The cost of the purchased fish commodities accounts for the majority of the total cost for all actors. The cost of dead fish presented the highest proportion of the total marketing cost. A large portion of the marketing costs represented wages, fuel, and the rent of a business place. The marketing margin for the intermediary stakeholders in both the studied channels was 12.7%, in which marketing costs accounted for approximately 5.0%. The results will be used for designing better promotion strategies for freshwater fish production and providing good lessons for small-scale fresh aquaculture development towards livelihood diversification and development in rural areas.
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Lai, Lawrence W. C., and Ben T. Yu. "The Hong Kong Fish Marketing Organization." Pacific Economic Review 7, no. 1 (February 2002): 85–96. http://dx.doi.org/10.1111/1468-0106.00151.
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Ackman, R. G. "Fish oil: Technology, nutrition and marketing." Trends in Food Science & Technology 7, no. 9 (September 1996): 310–11. http://dx.doi.org/10.1016/0924-2244(96)81185-x.
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Girei, Abdulhameed Abana, Muhammad Attahiru Ndanitsa, Ernest Ogezi, and Muhammad Ibrahim Imam. "Smoked and fresh fish marketing in Toto Local Government Area of Nasarawa State, Nigeria: a comparative analysis." Acta Scientiarum Polonorum Zootechnica 20, no. 1 (October 8, 2021): 15–26. http://dx.doi.org/10.21005/asp.2021.20.1.02.
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Fish marketing is gaining prominence especially in the rural communities as an all year-round poverty alleviation micro-enterprise requiring low capital base. This study examined the marketing performance of smoked and fresh fish in the study area. Primary data were obtained from 80 respondents selected through a two-stage sampling technique. Data were analysed using descriptive and inferential statistics. The objectives of the study were to: describe and compare the market structure and performance, determine the profitability, identify marketing intermediaries, and constraints to smoked and fresh fish marketing in the study area. The results showed that that both sexes involved in fish marketing with the female (58.7%) dominating. Majority (67.5%) of the marketers were within the age group of 15–44 years. The mean age was 33 years. Also, 73.7% of the respondents were married and most (58.7%) of the respondents had household size of between 1 and 5 persons and the mean household size was 6 persons. About 65% of the respondents had one form of education or the other. The mean fish marketing experience was estimated at 15 years. The benefit cost ratio for fresh fish marketing was ₦0.26. This implies that ₦0.26 was made for every ₦1 invested in the fresh fish business and the marketing efficiency for fresh fish marketing was calculated at 2.93 (293%), while the net benefit cost ratio of smoked fish was calculated at ₦1.57. This implies that ₦0.57 was made on every ₦1 invested into the smoked fish enterprise. The results further indicated significant revenue differential between smoked fish (₦380,500.00) and fresh fish (₦179,640.00) of ₦200,860.00. This accounted for about 111.82% indicating that smoked fish marketing yields higher revenue than fresh fish, in the study area. The Gini-coefficient (GC) for both fresh and smoked fish marketers were calculated at 0.5857 and 0.4801 respectively. Decentralized routes of marketing channels were observed with retailers having the highest percentage of 32.5 for the traded smoked fish, while consumers had the highest (30.0%) of the traded fresh fish. Some of the identified constraints include; seasonality, inadequate credit, poor storage facilities and poor road networks. It was recommended that the marketers organize themselves into cooperative organizations and set up strong market networks and linkages in order to benefit from available markets outside their immediate vicinities.
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Babalola, DA, O. Bajimi, and SU Isitor. "Economic potentials of fish marketing and women empowerment in Nigeria: Evidence from Ogun State." African Journal of Food, Agriculture, Nutrition and Development 15, no. 69 (March 30, 2015): 9922–34. http://dx.doi.org/10.18697/ajfand.69.13960.
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This study examined the economic potential of fish marketing and women empowerment in Ogun state. Ninety two women fish marketers were selected using the multi -stage sampling procedure. The data collected through the use of questionnaire were analyzed using descriptive statistics, marketing margin and regression technique. The result of the socioeconomic characteristics showed that 56.5 percent had only primary education, 82.6 percent were married and 69.6 percent were between the ages of 30 and 50 years. Some 52.2 percent of the respondents had greater than 10 years experience marketing fish and 66.3 percent were retailers. About 45.7 percent sold frozen fish and only 39.1 percent participated in cooperative marketing. The result of the budgetary analysis showed average marketing margin of N 6, 280 per week for the respondents and marketing efficiency greater than one which indicated profitability of the enterprise and further showed the potential of fish marketing contribution to women’s economic empowerment. The regression results showed that the variables which positively and significantly influence d marketing margin among fish marketers were the value of sale per week (p<0.01); volume of trade per week (p< 0.01); level of education (p<0.05) and participation in cooperative marketing (p<0.05). The cost of fish purchase negatively and significantly influenced marketing margin (p<0.01). The major constraints faced by the respondents in fish marketing in the study area was the high cost incurred in preserving the fishes, huge initial expense, purchase price instability and inconsistent and high transport cost. It is recommended that in addition to the call on government to invest more in fish farming and distribution, fish marketers should be facilitated to improve their educational status and encouraged to participate in cooperatives. Furthermore, policies that will guarantee price stability and improve the microfinance arrangements should be put in place in order to increase the economic return from fish marketing.
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Yapanto, Lis M. "TATANIAGA DAN MARGIN PEMASARAN IKAN TUNA DI KOTA GORONTALO." Jambura Journal of Animal Science 2, no. 2 (May 30, 2020): 38–45. http://dx.doi.org/10.35900/jjas.v2i2.5215.
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This study aims to determine the marketing of tuna fish in the city of Gorontalo. The analysis used includes marketing margin analysis, profit analysis, marketing efficiency analysis. The study was conducted in October-December 2019 in Gorontalo City. Tuna marketing institutions include; retailers, traveling vendors, and collectors. Tuna fish marketing in Gorontalo City follows general marketing channels, institutions that carry out marketing activities or functions from the producers to the consumers. Tuna Fish marketing is done alone by fishermen or through retailers, traveling traders and (local) collectors, and then sold directly to consumers. Fishermen sell to the market, limited to retailers and direct consumers, with marketing areas only for traditional markets in the city of Gorontalo. Fishermen sell fish to big traders, then big traders sell Tuna fish to exporters in Bali, Makassar, Palu and Surabaya. Exporters then export tuna fish to foreign countries. The initial price of tuna from producers (fishermen) is IDR 40,000 / kg based on the results of an analysis that shows that the margins of each marketing institution include retailers IDR 20,000 / kg, traveling traders IDR 30,000 / kg and traders gathering IDR 50,000 / kg . The highest margin is the trader 55.56%.
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Obayelu, Abiodun Elijah, Aisha O. Arowolo, Shakirat Bolatito Ibrahim, and Caroline Oluwakemi Oderinde. "Socioeconomic determinants of profitability of fresh fish marketing in Ogun State, Nigeria." International Journal of Social Economics 43, no. 8 (August 8, 2016): 871–83. http://dx.doi.org/10.1108/ijse-07-2014-0147.
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Purpose – The purpose of this paper is to examine the socioeconomic determinants of profitability of fresh fish marketing in Ogun State, Nigeria. Design/methodology/approach – The study was a cross-sectional survey of 120 fresh fish marketers selected randomly from four major fish markets in Ado-Odo Local Government area of Ogun State, Nigeria. Data were collected using structured questionnaire which was designed to solicit information on the marketers’ socioeconomic and marketing characteristics, operating costs and returns, and problems associated with fish marketing in the study area. A combination of descriptive statistics, marketing margin, budgetary and ordinary least square regression analyses were employed to analyze the study data. Findings – The study showed that female (85.8 percent) dominated fresh fish marketing. The percent marketing margin of fresh fish was 34.55 percent. The percent marketing investment of 20,906.03, 20,453 per month and 1.43 were realized, respectively. The result of the regression analysis revealed that profit from fresh fish was significantly determined by education, proportion of household members involved in fresh fish marketing, marketers experience, capital, number of sales outlet and purchase price. Research limitations/implications – The findings was based on information supplied by the fresh fish marketers in the study area based on the authors memory recall since most of the respondents do not have diary where records of activities were kept before the survey. Practical implications – This study contributes to the existing literature in fish marketing and will provide empirical information to policy makers in the formulation of appropriate policies. It will also serve as a guide to practicing and prospective fresh fish marketers and to researchers who may investigate further into the subject matter. Social implications – The social implications from the findings on the return on investment of 1.43 implies that for every one naira invested by fresh fish marketers, a return of 1.43 and a profit of 0.43 were obtained. The study concludes that fresh fish marketing is an economically rewarding and profitable venture in the study area. It also recommends the need to provide credit facilities to finance storage facilities of this group of marketers. Originality/value – The study is original in nature and revealed the economic status of fresh fish marketing in Ogun State, Nigeria.
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Goon, PK, KJ Chandra, and N. Sultana. "Investigation on Fish Marketing Pattern in Mymensingh." Journal of Environmental Science and Natural Resources 5, no. 1 (August 6, 2012): 61–68. http://dx.doi.org/10.3329/jesnr.v5i1.11554.
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An investigation was carried out on fish marketing system of Mymensingh town to find out different marketing channels, fish trading, marketing cost and margins of fish at different levels. The investigation was conducted from October, 2010 to September, 2011 in sixteen markets of Mymensingh town. In Mymensingh town a large number of people were involved in the fish marketing channel as bepari, aratdar, paiker and retailer. Paiker and bepari bought fish from producer and finally sold fish to retailer through aratdar. In the study area it was estimated that total marketing cost of fish for aratdar was Tk. 1.32, paiker, Tk. 6.05, and retailer, Tk. 1.83 per kg of fish. Cost item of fish for different intermediaries was Tk. 10.49 total. The highest marketing costs (Tk. 6.05) were for paiker because they had paid higher aratdari commission and higher transportation cost. Average Net profit was Tk. 3.19 for paikers at peak period and Tk. 3.36 at lean period, for aratdars Tk. 1.60 at peak period and Tk. 1.75 lean period and for retailers Tk. 5.06 at peak period and Tk. 6.24 at lean period per kg of fish. Ilish (Tenualosa ilisha) had high demand to consumers and available in the market with approximate price of Tk. 250 to Tk. 300 per piece DOI: http://dx.doi.org/10.3329/jesnr.v5i1.11554 J. Environ. Sci. & Natural Resources, 5(1): 61-68, 2012
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Ahsan, MK, SK Ghosh, NS Runa, MM Hasan, and M. Kamal. "Marketing channel and value chain analysis of Bombay duck and ribbon fish in Coxs Bazar area of Bangladesh." Progressive Agriculture 27, no. 2 (August 17, 2016): 222–27. http://dx.doi.org/10.3329/pa.v27i2.29334.
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A study was conducted to investigate marketing channel and value chain of two commercially important marine fish species in Coxs Bazar area, Bangladesh, namely, Bombay duck Harpodon nehereus and Ribbon fish, Trichiurus haumela. Three types of markets were found in the study namely primary, secondary and retail markets. The number of sample fishermen and intermediaries were 120. About 4 to 5 intermediaries were found to be involved in the each marketing chain and this group is believed to make huge profit, thus the prices of fishes were very high in the final consumer market. Marketing margin for fresh Bombay duck and ribbon fish were 29% and 28% and dried Bombay duck and dried ribbon fish were 35% and 19% of consumer purchase price, respectively. Poor transport facilities and huge number of intermediaries in the marketing channels were the main problems of marine fish marketing channel. Government intervention in the marketing channel is necessary for sustainable fish marketing systems.Progressive Agriculture 27 (2): 222-227, 2016
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Kawala, Mastulah, Theodora Shuwu Hyuha, Ekere William, Peter Walekwa, Gabriel Elepu, and Sloans Chimatiro Kalumba. "Determinants for Choice of Fish Market Channels: The Case of Busia (Uganda/Kenya) Border." Journal of Agricultural Science 10, no. 8 (July 10, 2018): 118. http://dx.doi.org/10.5539/jas.v10n8p118.
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The study investigated factors influencing the choice of fish traders’ marketing channel by fish trader and the determinants of their gross margins. A multistage sampling technique of 115 fish traders was used. Four key informants and two focus groups participated in the study. A Probit model was used to determine factors that influenced the choice of fish traders’ marketing channel. Findings from the study revealed that volumes of fish traded per month, distance to market, membership to a fish marketing organization, payment mode, household size, presence of other sources of income were statistically significant in determining traders’ choice of marketing channel. In addition, it was found that a formal trader on average sold 6.882 tons of fish whereas 2.095 tons of fish were sold by the informal trader per month. The study therefore recommends that Informal traders be clustered into a marketing organisation; through which they can be trained on business diversification, collective marketing, and group savings to ease access to credit. It is important to eliminate the challenges encouraging informal cross border fish trade by harmonizing regional fish standards, facilitating exchange and use of fishery trade information. Further, there is need to strengthen the data collection systems in order to have accurate estimates on the contribution of fish to trade and food security.
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Singh, Ankit Kumar, Bhesh Raj Chaudhary, and Amarnath Prasad. "Fish Marketing System in Nepalgunj Sub-Metropolitan City, Banke Lumbini Province, Nepal." Academia Research Journal 2, no. 2 (July 27, 2023): 70–81. http://dx.doi.org/10.3126/academia.v2i2.56967.
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The fish market is an active and complex industry that involves the purchasing and marketing of fish and related products. It is a crucial part of the comprehensive food system, providing a valuable source of protein and other essential nutrients to humans. The present study was carried out in the Nepalgunj sub-metropolitan city in Banke district, well known for fish varieties and traditional recipes. A total of 72 respondents including shopkeepers and workers from 25 shops were interviewed based on a semi-structured questionnaire, which included marketing structure, literacy of fish traders, knowledge of fish preservation and sanitation, resource preference, transportation system, demand & trade, and constraints of fish marketing. The study reported 14 fish species and one Penaeus species belonging to arthropods, also considered locally as a fish variety and imported to the Nepalgunj fish market as ‘Jhinggemachha’. The fish marketing system in Nepalgunj was reported poor and unsystematic in the lack of proper market infrastructure and facilities. The local government should develop a proper plan to monitor and improve the market hygiene and quality of products in the current fish marketing system.
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Hakim, Muh Haidir, Maryati, and La Andi. "Saluran dan Margin Pemasaran Ikan Asin di Kabupaten Fakfak." Tarjih : Agribusiness Development Journal 2, no. 02 (December 11, 2022): 53–58. http://dx.doi.org/10.47030/tadj.v2i02.433.
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West Papua has a large sea area and has the opportunity to develop the fisheries sector. This abundant amount of fish in Fakfak Regency must be able to be utilized. Therefore, fish can be processed so that it will provide added value, one of which is processed salted fish. The purpose of this study was to find out the marketing channels for salted fish in Dulan Pokpok Village, Fakfak Regency and to find out the margin costs of salted fish in Dulan Pokpok Village, Fakfak Regency. The method used in this study is qualitative research using descriptive methods. The results of this research show that the marketing channel in Dulan Pokpok Village consists of 4 marketing channels, namely the first marketing channel from producer to consumer, the second marketing channel for producers to buy fresh fish from fishermen then producers process into salted fish and then sell it to consumers, the third marketing channel producers buy from fishermen then sell to retailers then retailers then sell to consumers and the marketing channels of the four producers buy fresh fish from fishermen and processed into salted fish after that it is sold to collecting merchants, collecting merchants sell to retailers then retailers sell to consumers. The margin at the salted fish producer level is IDR 15,000,-/kg to IDR 20,000,-/kg, at the collection merchant level of IDR 5,000,-/kg, at the retailer merchant level of IDR 5,000,-/kg to IDR 10,000,-/kg.
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Kurniawan, Andri. "Pendampingan Entrepreneurship Budidaya dan Pemasaran Ikan Cupang (Betta sp.) oleh Alumni Jurusan Akuakultur, Universitas Bangka Belitung." ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT 4, no. 1 (January 26, 2021): 14. http://dx.doi.org/10.33633/ja.v4i1.143.
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Entrepreneurship assistance to alumnus's business ideas is a practice that cannot be separated from the obligations and devotion of a lecturer as a form of dedication to the independence and existence of alumnus in society. This service activity aimed to provide assistance to alumni of the Aquaculture Department, Bangka Belitung University in pioneering and building a betta fish (Betta sp.) cultivation and marketing business. This activity was carried out through the stages of introducing the potential for ornamental fish cultivation, building relationships with ornamental fish cultivators and marketers, and formulating promotional strategies in starting businesses, marketing, and developing alumni businesses. This mentoring activity resulted in a pilot business for ornamental fish cultivation and marketing, especially for betta fish, namely the Exotic Betta. The business that was initiated within three months has shown business prospects with an increase in sales and expansion of the marketing area, both in Pangkalpinang City and regencies in Bangka Island to areas outside Bangka Island. The promotion and marketing of the Exotic Betta betta fish through online media and social media has made this business unit quickly recognized by betta fish hobbyists. Business development needs to be done by diversifying commodities to increase and develop marketing business for ornamental fish.
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Ahsan, Md Khabirul, Subrata Kumar Ghosh, Nusrat Sultana Runa, Muhammad Mehedi Hasan, and Md Kamal. "Study on marketing channel and value chain analysis of some commercially important marine fish species available in Coxs bazar area, Bangladesh." Research in Agriculture Livestock and Fisheries 3, no. 1 (May 26, 2016): 195–201. http://dx.doi.org/10.3329/ralf.v3i1.27878.
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A study was conducted to investigate marketing channel and value chain analysis of some commercially important marine fish species available in Coxs Bazar area, Bangladesh. Three commercially important marine fish species were investigated in respect to their marketing channel and value analysis: 1) Pomfret, Stromateus chinensis, 2) Jewfish, Otolithoides argenteus and 3) Hilsha, Tenualosa ilisha. Three marketing channels mainly encompasses from fishermen to consumers, namely the primary, secondary and retail markets involving sales agents, suppliers, wholesalers, commission agents, processors and retailers. A total of 120 fishermen and intermediaries involved in the channels were interviewed. A large number of intermediaries were found to be involved in the marketing channel and this group is believed to make huge profit, thus the prices of fishes were very high in the final consumer market. Marketing margin and profit also analyzed. Marketing margin for Pomfret fish, Jewfish and Hilsha were 21%, 27% and 27% of consumer purchase price, respectively. Poor road and transport facilities and large number of intermediaries in the chain were some of the major problems of marine fish marketing chain. It was therefore necessary to provide organizational support, government support, extension service and training facilities to the market operators for sustainable fish marketing systems.Res. Agric., Livest. Fish.3(1): 195-201, April 2016
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Barelinda, Maria G., Intje Picauly, and Utma Aspatria. "ANALISIS JUMLAH CEMARAN MIKROBA DAN IDENTIFIKASI SALMONELLA sp. DAN VIBRIO CHOLERAE PADA IKAN TONGKOL DIBEBERAPA TEMPAT PEMASARAN WILAYAH KOTA KUPANG." Jurnal Pangan Gizi dan Kesehatan 3, no. 2 (October 1, 2011): 497–507. http://dx.doi.org/10.51556/ejpazih.v3i2.128.
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Fish as a food substance is a valuable and prospective source of nutrition. Thus, fish can easily spoil if contaminated by microbe and may cause food borne diseases if contaminated by pathogen such as Salmonella sp and Vibrio cholera. This research generally aims to analyze the number of soiled microbe in several marketing places in Kupang city. Meanwhile, the specific aims are to (1) analyze the number of soiled microbe in several marketing places in Kupang city, (2) find out the correlation between marketing places and number of soiled microbe, (3) identify Salmonella sp bacteria in Tongkol fish sale in several marketing places in Kupang city, and (4) identify Vibrio cholera bacteria in Tongkol fish sale in several marketing places in Kupang city. Method used in this research is Laboratory Experiment using complete damp design with 3 treatment (Tongkol fish from Oeba market, Pasir Panjang market and fish peddle) and 2 retests.
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Al-Baiquni, BJ. "Analysis of Market Structure-Conduct-Performance of Gurame Fish (Osphonemus gouramy) in Kediri Regency." Economic and Social of Fisheries and Marine Journal 006, no. 02 (April 30, 2019): 134–48. http://dx.doi.org/10.21776/ub.ecsofim.2019.006.02.02.
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The role of marketing institutions is important for conducting marketing activities, so that research has a purpose for: 1) knowing the market structure of gurame fish, 2) describing the behavior of gurame fish marketing institutions, 3) knowing the performance of marketing institutions for gurame fish in Kediri Regency. Type of research is descriptive using analysis of structure, conduct, and performance. Sampling techniques using purposive sampling and snowball sampling techniques, data collection techniques by observation, direct interviews and documentation. The results of the study are based on market structure that is influenced by the number of sellers and buyers, barriers to entry and exit markets, and market information indicating that the formed market structure is oligopoly; There are still many marketing agency behaviors that harm several parties in marketing such as accounts payable, and other fraudulent practices; The marketing of gurame fish in Kediri Regecy cannot be said to be efficient because of the uneven distribution of marketing margins, costs, and profits of each institution, as well as the high margin value, costs, and profits from one of the marketing institutions, large-scale collectors.
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Lilimantik, Emmy, Tri Dekayanti, and Alista Alista. "KAJIAN PEMASARAN IKAN TOMAN (Channa micropeltes) DI KECAMATAN DANAU PANGGANG KABUPATEN HULU SUNGAI UTARA PROVINSI KALIMANTAN SELATAN." EnviroScienteae 19, no. 1 (March 1, 2023): 1. http://dx.doi.org/10.20527/es.v19i1.15730.
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This study aims to examine the market for snakehead fish (Channa micropeltes) in Danau Panggang District, Hulu Sungai Utara Regency, South Kalimantan Province. The data used are primary and secondary data, while data collection used with the methods of observation, interviews and documentation. Simple random sampling method are used to collect the fish farmers sampling and the snowball sampling method to samples the marketing of institutions. The data analysis used includes (a) marketing channel analysis, (b) marketing margin analysis and (c) farmer's share analysis. The results of the analysis explain that (a) the marketing channel consists of 2 channel patterns, namely in the first channel marketing begins with the presence of several fish farmers who sell snakehead fish to wholesaler and then sells to retailers for distribution to final consumers and in the second channel shows the that some of the fish farmers sell snakehead fish to wholesaler to be sell to final consumers, (b) the value of the marketing margin in the first channel is IDR 7,850 and in the second channel is IDR 5,850. (c) the value of farmer's share in the first channel is 79% and in the second channel is 83%.
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Rozaqi, Muhammad Reza, and Ediyanto. "Analisis Rantai Pemasaran Ikan di Tempat Pelelangan Ikan (TPI) Karangantu Serang, Banten." Jurnal Ilmiah Satya Minabahari 4, no. 1 (August 31, 2018): 58–64. http://dx.doi.org/10.53676/jism.v4i1.59.
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The rapid development of fishery products in Indonesia as well as a large contribution to Gross Domestic Product (GDP) especially from sea fishing business, unfortunately still not recognized. The scale of small-scale enterprises and the fisherman's status, mostly fishermen who are related to the fisherman's fish marketing system as a producer, have a weak position compared to the trader or industry as the buyer. This study aims to 1) to know Margin Analysis and Fisherman Analysis Share chain of fish marketing to fishermen and retailers; 2) to know the institutional role involved in the marketing of fishery products in TPI Karangantu. This research was conducted from September to October 2016 at TPI Karangantu Serang Banten. The research method used by collecting from primary data and secondary data with descriptive analysis, marketing margin analysis and Fisherman Share analysis. The results of the calculation of Marketing margin analysis and Fisherman Share analysis from fishermen to retailers in September - November were Bullfish Rp.3.999 and 84%, Bloated Fish Rp.5.483 and 82%, Japuh Fish Rp.2.164 and 75%, Lemuru Fish Rp. 2.444 and 89%, Fish Fly Rp. 2.487 and 90%, Mackerel Fish Rp. 5,063 and 91%, Anchovy Rp. 2,461 and 81%.
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Siswanto, Tito, Gusneli Gusneli, and Isnan Hari Mardika. "Inovasi Teknologi Pemasaran Terintegrasi bagi Pembudidaya Ikan Hias." Jurnal Pemberdayaan Masyarakat Indonesia 4, no. 2 (December 7, 2022): 151–60. http://dx.doi.org/10.21632/jpmi.4.2.151-160.
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The main problems faced by partners in general are marketing problems; It is still limited and conventional and there is no integrated marketing between decorative fish cultivators. A solution to the main problem is the application of integrated marketing technology using joint marketing methods for decorative fish cultivators in Parigi Mekar Village, Ciseeng District. In particular, this program has the objective of increasing market reach for decorative fish cultivators through website media, and increasing sales effectiveness by creating decorative fish sales centers. The activity approach method is through a participatory approach. This approach emphasizes efforts to improve human quality in order to increase real participation in activities. Devotion provides value to farmers and creates a positive image of the partner's location as the largest ornamental fish producer in West Java through the Ornamental Fish Village brand. In addition, by implementing the program effectively and sustainably, the program can motivate cultivators to develop their cultivation results. Other support in the form of website-based digital marketing can also reach a wider market network which has an impact on creating connectedness between cultivators and outsiders.
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Suriadi, Suriadi, Rabiyatul Jasiyah, and Nurdin P. "Marketing Strategy of Shredded Fish Cob Products of Bumdes Lagunci in Bahari Tiga Village." Media Agribisnis 6, no. 1 (May 31, 2022): 129–36. http://dx.doi.org/10.35326/agribisnis.v6i1.2504.
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This study aims to determine the internal and external factors that affect the marketing of Shredded Fish Tongkol BUMDES lagunci and internal and external analysis of the marketing strategy of Shredded Fish Tongkol BUMDES lagunci. The data used to find out the factors that influence the marketing of Shredded Cob Fish Products is to conduct an interview with a shredded cob fish maker BUMDES Lagunci. Meanwhile, the marketing strategy using SWOT analysis External factors of the household industry of the BUMDES Lagunci community in Bahari Tiga Village consist of; 1) shredded fish business opportunities that are supported a.) close to raw materials. b) the need for labor is always fulfilled. c) support from the government. d) easy credit access. e) ease of obtaining a business license. 2) the threat of shredded fish business is a) weather or climate change. b) competitors of similar ventures. c) shredded cob fish products are not yet known by the wider community. Marketing strategies used, namely 4P Produck Price Place and Promotion. The internal household factors of BUMDES Lagunci Bahari Tiga Village consist of; 1) the strength of the shredded fish business that is supported a) the existence of partnership cooperation. b) skilled labor. c) affordable product prices d) product excellence (taste and packaging) e) adequate facilities and infrastructure. 2) the weakness of the shredded fish business.
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Smriti, Sagorika, Tahmina Islam, Mst Khadiza Begum, Nusrat Jahan Punom, Shawon Mitra, Anwar Hossain, Rhaka Hari Sarker, and Mohammad Shamsur Rahman. "Fraudulence Detection in Fish Marketing of Bangladesh using DNA Barcoding." Journal of Bangladesh Academy of Sciences 41, no. 1 (August 23, 2017): 17–27. http://dx.doi.org/10.3329/jbas.v41i1.33658.
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DNA barcoding, based on the sequencing of a short, standardized region of the cytochrome c oxidase subunit 1 (COI) gene has the potential to be a practical method for fish species identification in raw or processed fish products. The aim of this study was to identify the level of fraudulence in fish marketing particularly in super shops of Bangladesh. Different species of fish as whole or in fillet were collected from different supermarkets and local markets of Dhaka metropolis for examination. COI gene sequence was amplified using random primers (Fish F1, Fish F2, Fish R1 and Fish R2) and then compared with reference sequences from GenBank and BOLD (Barcode of Life Data Systems). The database was able to provide species matches of >85% sequence similarity for ten samples tested. The overall fraudulence was detected 80% but specifically for whole fish it was 85.71% and fraudulence for fish fillet was 66.67%. These naming discrepancies and ambiguities demonstrate that DNA barcoding can be a reliable tool for the detection of fish products mislabeling in Bangladesh. Therefore, it can be a useful tool for fraudulence control, law enforcement and guiding consumers to get rid of fish product fraudulence.Journal of Bangladesh Academy of Sciences, Vol. 41, No. 1, 17-27 2017
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Hossain, Md Motaher, and AK Apurbo Barman. "Post-harvest quality loss of small indigenous fish species in Sylhet region: ensure quality up to consumer level." Journal of the Asiatic Society of Bangladesh, Science 42, no. 1 (June 30, 2016): 115–25. http://dx.doi.org/10.3329/jasbs.v42i1.31755.
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The present study was designed to investigate the post-harvest quality loss of locally captured Small Indigenous Species (SIS) based on existing marketing system in Sylhet region. A total of 20 fish harvesters, 30 fish handlers (involve in sorting, loading and unloading, transporting, receiving at market), 10 depot owners, 10 auctioneers, 5 aratders was interviewed and 10 markets were visited to collect data about post-harvest activities and marketing of SIS from some areas of Sylhet and Sunamgonj district from July 2015 to December 2015. At harvesting places (100%) fish were the best quality (defect point <2). Fish sold in early market (7am 9 am) were also acceptable (defect point <2 to <3) in terms of quality. After harvesting rough handling (15%), compactness (3%), delay icing (10%), no icing (45%), marketing process (15%) and transportation (7%) lead to loss of a major proportion of total quality. On the basis of defect point average freshness quality of SIS were found <2 at harvesting places, <2 to <3 in landing center, during sorting, <2 to <3 during transportation and <2 to< 4 at market which were results from different activities associated with SIS handling and marketing.J. Asiat. Soc. Bangladesh, Sci. 42(1): 115-125, June 2016
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Azeez, F. A., G. B. Kabir, M. A. Amoo, and M. O. Nosiru. "Marketing, distribution and consumption of fish in Ido Local Government Area, Oyo State, Nigeria." Agro-Science 20, no. 2 (June 30, 2021): 68–73. http://dx.doi.org/10.4314/as.v20i2.11.
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Like other developing countries, Nigeria faces a lot of problems confronting fish marketing such as dwindling profit due to fish spoilage as post-harvest losses occur more frequently particularly in the rainy reason, lack of improved technology for the management of fish production, inefficient harvesting methods and wastefulness due to lack of infrastructural facilities. This study assessed fish marketing, distribution and consumption in Ido Local Government Area (LGA), Oyo State, Nigeria. A two-stage random sampling technique was usedwhile descriptive statistics (frequency distribution and percentage frequencies) and inferential statistics (such as multiple regression analysis and budgetary analysis) were used for the analysis. The study concluded that fish marketing was a profitable business though with a small profit margin. The study thus recommended that micro lending programmes should be given a needful attention and priority to increase the entrepreneurs’ income and bring about a massive economic prospect for Ido LGA in particular and Oyo State Nigeria in general.
Key words: constraints, consumption, determinant, fish, marketing, profit
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Teti, Andi, Danial Sultan, and Ihsan H.Cotte. "STRATEGI DAN SISTEM PEMASARAN IKAN DI PANGKALAN PENDARATAN IKAN (PPI) BEBA KABUPATEN TAKALAR." JOURNAL OF INDONESIAN TROPICAL FISHERIES (JOINT-FISH) : Jurnal Akuakultur, Teknologi Dan Manajemen Perikanan Tangkap, Ilmu Kelautan 2, no. 1 (June 24, 2019): 18–31. http://dx.doi.org/10.33096/joint-fish.v2i1.28.
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Pendaratan Pendaratan Ikan (PPI) Beba is one of the most crowded Fish Port landing andfish market in Takalar Regency. The high trading volume and marketing of fish at PPI Beba hascaused the need for an assessment of marketing efficiency to determine the effectiveness of fishmarketing at the PPI Beba so that a Marketing Strategy can be arranged that is suitable with theconditions of fish marketing in the PPI Beba. This research was conducted from September toOctober 2018, using primary data and secondary data. The aim of this research are formulatingfish marketing strategies at the PPI Beba North Galesong District Takalar Regency. Data analysiswas carried out in several stages, namely by conducting namely by analyzing the margins anddistribution of marketing, analyzing marketing effectiveness and then conducting the S.W.O.Tanalysis method (Strengthen, Weakness, Opportunities, and Threats) show that marketing marginswere still more enjoyed by retailers and collectors than those received by fishermen. In addition,the analysis showed that the marketing efficiency of fish at PPI was still quite low. The results ofanalysis using the SWOT method show the marketing strategy of fisheries production at PPI It isnecessary to pay attention to faktors that are significant to the condition of the PPI, activation ofauction (TPI), develop marketing facilities and infrastructure, develop market access, modernizetools and fishing vessels, determine pricing, capital capabilities, knowledge of fishermen rangingfrom preproduction, processing to marketing to improve the welfare of fishermen.
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Dekayanti, Tri, Rina Mustika, and Hairi Hairi. "Marketing Analysis of Catch Resuts Snakehead Fish Central Muning Village, Daha Selatan Sub-District, Hulu Sungai Selatan Regency of South Kalimantan." TROPICAL WETLAND JOURNAL 6, no. 2 (December 3, 2020): 44–49. http://dx.doi.org/10.20527/twj.v6i2.81.
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This study aims to: 1). Analyzing the marketing channels of the Snakehead fish (Channa striata) catch in Central Muning Village. 2). Analyzing the potential margins of the Snakehead Fish (Channa striata) business in Central Muning Village. 3). Analyzing the part (share) price received by catching Snakehead in Central Muning Village. 4). Analyzing the feasibility of Snakehead fishing in Central Muning Village and the business feasibility of the marketing actors. The method of data collection is done by observation and interviews. The sample in this study was determined by purposive sampling method. Sampling is done by two methods: Census Sampling and Snowball Sampling. This research was conducted in the Central Muning Village, Daha Selatan Sub-district, Hulu Sungai Selatan District. The results of this study indicate that the Snakehead fish marketing system in Central Muning Village from the producer level to the final consumer level generally has 2 marketing channel patterns. Snakehead fish marketing margin in Central Muning Village in the marketing pattern I was Rp. 4000, - while the marketing margin in the marketing pattern II for collecting traders is Rp. 2000, - and for retailers Rp. 3000, -. The share value received by fishermen caught is 90%. Looking from the business feasibility analysis carried out, the business of catching Snakehead Fish in the village of Central Muning is feasible to continue.
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Deb, Aruna Rani, and Ripan Chandra Dey. "Study on fish marketing system of some fish species in Hobiganj District, Bangladesh." Archives of Agriculture and Environmental Science 5, no. 3 (September 25, 2020): 347–53. http://dx.doi.org/10.26832/24566632.2020.0503016.
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The study was conducted on fish marketing system of Hobiganj sadar upazila to look out the existing marketing channels of some fresh fish species and to explore marketing cost and income of wholesalers and retailers in the study areas. The present investigation was carried out for a period of July 2019 to November 2019 mainly in three different markets of Hobiganj sadar town of Bangladesh. A total of 60 fish traders were selected randomly and data were collected through direct interview utilizing a well-structured questionnaire. The study pointed that in supply chain about only 5% customers received fish from fish farmers directly and rest 95% fishes arrived to the consumer levels through intermediaries. About 60% fish species were come locally and 40% came from different portions of the country. Fish of most priceable and high consumer preference were Air and Ilish due to its good taste on the other hand Tilapia and Pungas were the less priceable and low consumer preference fish in the surveyed areas because of their bad odour and low taste. The net margin of piker, wholesaler and retailer were 690 Tk. ($8.14), 350 Tk. ($4.13), 830 Tk. ($9.79) quintal-1 whereas gross margin was 900 Tk ($10.62), 500 Tk. ($5.90) and 1000 Tk. ($11.80) quintal-1, respectively and these were satisfactory for their daily livelihood. Traders faced numerous problems such as poor drainage, security, electricity, icing, personal expense, unhygienic environment and transportation etc. To develop the facilities of fish marketing is crucial by improving fish transport facilities, establish ice factory and to introduce fish quality monitoring unit.
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Koirala, Shilpa, Dilip Kumar Jha, Abishek Lamsal, and Ansu Adhikari. "PRODUCTION AND MARKETING SYSTEM OF FISH IN DHANUSHA, NEPAL." Food and Agri Economics Review 1, no. 1 (June 3, 2021): 28–35. http://dx.doi.org/10.26480/faer.01.2021.28.35.
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Aquaculture is an important agriculture sector in Dhanusha district with the involvement of large number of farming community. An interview-based questionnaire survey of 45 randomly selected fish farmers and 13 fish traders in fish block area of Dhanusha district, Nepal was carried out to appraise current situation of Production and marketing system of fish farming during the period of February to April, 2020. Majority of the farmers (86.76%) had done fish farming as main occupation and was found to be profitable with the average productivity of 5.53 Mt/ha/year and B/C ratio of 1.37. Most of the farmers were practicing carp polyculture however, monoculture and integrated fish farming was also found to be done by few respondents. Fish produced were sold in local market, adjacent districts and also to distant markets. The findings showed that traders were involved in marketing system of fish of which 59.65% of the total was sold to the wholesalers, 30.49% to the retailers and 9.87% was sold directly to the consumers. Commonly used means of transportation were bicycle, motorbike and pickup vans. The study also revealed that farmers were facing several problems like lack of technical knowhow, untimely availability of feed and other inputs, disease and water quality problem, lack of well managed commodity market, poor storage facilities etc. which needs to be addressed to enhance the fish production and marketing efficiency in the study area.
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Sipni, Sipni, Ferdinan Ferdinan, and Hendro Lisa. "Analisis Pemasaran Budidaya Ikan Hias Air Tawar dalam Perspektif Ekonomi Islam." AL-Muqayyad 5, no. 2 (December 30, 2022): 110–21. http://dx.doi.org/10.46963/jam.v5i2.808.
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Profitable marketing for businesses must be in accordance with sharia marketing values in Islamic economic principles, honest, reliable, intelligent, communicative and courageous. Freshwater ornamental fish farming business actors have been going well. However, there are still those who do not implement marketing in accordance with sharia marketing values. The aim is to analyze the marketing of freshwater ornamental fish in an Islamic economic perspective. This type of qualitative descriptive research. The research subjects are consumers and entrepreneurs of freshwater ornamental fish cultivation, and the object of research is freshwater ornamental fish cultivation in Tembilahan Hilir Village. Non-probability sampling technique aside by means of porposive sampling and incidental sampling. Methods of collecting interview data and documentation. Data processing techniques are data reduction, data presentation, and conclusion drawing. Business actors in marketing their businesses have implemented sharia marketing values well and are in accordance with the principles in the perspective of Islamic economics. However, this has not been maximized because business actors still lack in-depth knowledge about the value of sharia marketing which results in business actors trying to run according to their knowledge well, even though it is not optimal.
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ISLAM, MD JAHIDUL, ARSHAD HOSSAIN, and IFTEKHAR AHMED FAGUN. "Investigation on fish marketing system in Rangpur town of Bangladesh." Bangladesh Journal of Fisheries 33, no. 2 (March 28, 2022): 363–70. http://dx.doi.org/10.52168/bjf.2021.33.39.
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The present study was conducted on the fish marketing system of Rangpur town to determine specific marketing channels, fish trading, marketing costs, and margins at various levels. The overall marketing cost of fish for aratdar was estimated to be Tk. 0.727, paiker, Tk. 6.396, and retailer, Tk. 4.024 per kg of fish. The total cost of the fish for the various middlemen was Tk. 12.888. Aratdar commission, transportation, personal expenditures, waste, icing, wages and salary, market toll, rent and power, packing materials, loading and unloading, phone bill, grading, and security were all cost items. Paiker has the greatest marketing expenses (Tk. 6.396) due to greater aratdari commission and transportation costs. Paikers' average net profit was Tk. 8.604 during the peak period and Tk. 9.604 during the lean period, Aratdars' average net profit was Tk. 3.516 during the peak period and Tk. 4.498 during the lean period, and Retailers' average net profit was Tk. 16.690 during the peak period and Tk. 17.809 during the lean period per kg of fish. Traders and customers faced a variety of issues, including a lack of input on time, a lack of money, a high interest rate on credit, a shortage of fisheries equipment, price volatility, a low price, political instability, a lack of physical facilities, insufficient storage space, and so on. The study will serve as a foundation for future research into the development of the fish marketing system in this area.
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Setiyoko, Agus, Rosalia Prismarini Nurdiarti, and M. Nastain. "Diversifikasi Produk Olahan Ikan Wader dan Manajemen Usaha Berbasis Marketing Online di BUMDes Margosari, Kulon Progo." Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat 8, no. 1 (March 28, 2022): 67–76. http://dx.doi.org/10.29244/agrokreatif.8.1.67-76.
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Margosari village has the Serang River which is a source of income for the community. The catched fish is sold in the form of fresh wader fish at a price of Rp. 7,000.00 to Rp. 9,000.00 / Kg. Selling price and storage capacity of wader fish are very low, so it needs to be increased by diversifying the process into krispi wader as one of the business opportunities. The problems faced by partners are: 1) Limited knowledge and skills regarding the diversification process of wader fish; 2) Packaging method is still simple and does not meet standards; and 3) Marketing process is still carried out by direct selling and has not used online marketing method. This community service program aims to increase knowledge and skills regarding the diversification process of wader fish into krispi wader, packaging technology and online marketing. The methods used in conducting this program were in the form of counseling and training as well as assistance to 20 BUMDes members. Counseling and training activities include: 1) Counseling and training on the diversification of processed wader fish into krispi wader fish; 2) Counseling and packaging training was held to know how to pack and making packaging labels; 3) Marketing training based on online marketing. The benchmarks for the success of this service activity can be seen from the increasing of knowledge and skills regarding the diversification of wader krispi process, knowledge of labels and packaging as well as knowledge of online marketing for members of the Margosari BUMDes group based on pretest and posttest analysis of service activities. The conclusion of this service activity is that the counseling method followed by training methods are effective for members of the Margosari BUMDes group in diversifying their wader fish, labeling and packaging as well as online marketing.
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Kasmi, Mauli. "STRATEGI PEMASARAN UNTUK IKAN HIAS LAUT (MARINE) BERKELANJUTAN." JURNAL LENTERA BISNIS 12, no. 1 (January 31, 2023): 184. http://dx.doi.org/10.34127/jrlab.v12i1.835.
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<p class="Style4">This research aimed to identify effective sustainable marketing strategies for marine ornamental fish. The research was conducted in South Sulawesi waters over a 6-month period, from September 2022 to March 2023. Primary data were obtained through interviews with fishermen groups and related parties, such as traders/collectors, TPI officers, and Marine and Fisheries Agency officers. The data included the condition of marketed products, fish marketing system, and description of marketing channels in South Sulawesi waters. The analysis method used is descriptive method. One of the indicators used to measure marketing efficiency is ornamental fish price data, by comparing the price received by producers/fishermen with the price paid by final consumers (farmers' share). The results of this research are expected to provide guidance in developing sustainable marketing strategies that can increase the economic value and sustainability of the marine ornamental fish industry. The implications of this research are also expected to contribute to efforts to conserve marine ornamental fish resources in Indonesia.,</p><p><strong> </strong></p><p><strong><em>Key words:</em></strong><em> marine ornamental fish, marketing strategy, sustainability, South Sulawesi waters.</em></p>
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Mehedi, Md Jabir Al, Al Shahriar, Sk Musfiq ul aque Fahim, and Md Gias Uddin. "Status of drying fish, marketing channel and associated problems in the Kuakata coast of Patuakhali district, Bangladesh." Asian-Australasian Journal of Bioscience and Biotechnology 5, no. 2 (August 31, 2020): 48–59. http://dx.doi.org/10.3329/aajbb.v5i2.53863.
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The present study was conducted to know the fish drying activities, species used in fish drying and marketing channel of dried fish in Kuakata coast of Patuakhali district of Bangladesh. Sea fishes are mostly used for drying and dry fish producers collected raw fishes from arat (landing centers) (70%), fishermen (25%) and little amount from own capture (5%). It was found that 21 fish species were used for drying among them 3 species (Harpadon nehereus, Setipinna phasa, Lepturacanthus savala) were commonly used and other 18 species were fairly used. The peak fish drying season was observed at mid-October to mid-February (in Bengali Kartik to Magh). It was observed that the dry fish producers used salt to produce good quality dry fish and salt mixing rate is 2 kg salt for 30-35 kg raw fish. The duration of drying at normal weather condition is varied between 3-5 days depending on the size of fishes. After drying, the dried fishes were packed in either jute bags or polythene bags and stored at room temperature for marketing. About 95% dried fish products are sold in the wholesale market at Chittagong, Syedpur, and Dhaka and rest 5% sold to the local retail market. However, three (3) step dried fish marketing channels were observed in the study area. The producers sold their product at very lower price and it ranged between Tk. 120-3200 per Kg. The retail price of the dried fishes ranged from Tk. 200-3500 per Kg. The dry fish producers and intermediaries faced various problems like inadequate capital, natural calamities, lack of scientific knowledge and technology, price instability, lack of transport facilities, inadequate storage facilities, lack of physical marketing facilities and marketing information.
Asian Australas. J. Biosci. Biotechnol. 2020, 5 (2), 48-59
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Wardana, Dedi Saputra, Said Abdusysyahid, and Heru Susilo. "ANALISIS USAHA DAN PRODUKTIVITAS USAHA PENGOLAHAN AMPLANG IKAN PIPIH (Notopterus chilata) DI KOTA SAMARINDA (STUDI KASUS PADA UD. AMPLANG JUANDA)." Jurnal Pembangunan Perikanan dan Agribisnis 3, no. 1 (January 1, 2016): 1–12. http://dx.doi.org/10.30872/jppa.v3i1.162.
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The aims of this study are, knowing the knife fish processing activities at Amplang Juanda, measuring the economic performance of business through profits, payback period (PP), break evenpoint (BEP), revenue cost ratio (RCR), and to know the marketing channels of the knife fish amplang on the business Amplang Juanda. The results showed that amplang knife fish processing business run by Amplang Juanda is profitable, evidenced by the profit value of IDR 2.259.425 per month, revenue cost ratio of 1,34 (RCR>1), the actual condition of production and the price is above break evenpoint condition, payback period for 1,9 months. Marketing channel amplang knife fish that occur are zero-level marketing channel. Labor productivity by an average of 9 packs/hour. Every hour their labor can produce amplang 9 packs/hour or 2,7 kg/hour. Fish productivity of 0,96 kg of amplang per 1 kg of fish. Every 1 kg of knife fish can produce as much as 0,96 kg amplang knife fish.
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Awad, A. Y., M. M. Mostafa, and M. M. Abd-El Moneim. "THE ROLE OF FISH COOPERATIVES IN DEVELOPMENT PRODUCTION AND MARKETING FISH SYSTEMS." Menoufia Journal of Agricultural Economic and Social Sciences 4, no. 2 (April 1, 2019): 189–90. http://dx.doi.org/10.21608/mjabes.2019.174614.
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Awad, A. Y., M. M. Mostafa, and M. M. Abd-El Moneim. "THE ROLE OF FISH COOPERATIVES IN DEVELOPMENT PRODUCTION AND MARKETING FISH SYSTEMS." Menoufia Journal of Agricultural Economic and Social Sciences 4, no. 2 (April 1, 2019): 189–90. http://dx.doi.org/10.21608/mjabes.2019.117157.
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Wijland, Roel. "Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish: The texture of poetic agency." Marketing Theory 11, no. 2 (June 2011): 127–41. http://dx.doi.org/10.1177/1470593111403217.
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Golam Rabbani, Md, M. Serajul Islam, and Rozina Yeasmin Lucky. "Marine Fish Marketing and Prices Changes in Different Levels of Market in Bangladesh: An Empirical Study Using Primary Data." Agriculturists 15, no. 2 (January 26, 2018): 79–87. http://dx.doi.org/10.3329/agric.v15i2.35467.
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Contribution of fisheries in the national economy of Bangladesh is substantial, particularly with reference to food consumption, nutrition, employment and export. The present study was designed to determine the changes of prices of marine fish at different levels of market and to determine various problems relating to marine fish marketing system in Bangladesh. This study used purposive sampling and data were collected from 168 stakeholders using interview schedule considering 10 major species of marine fish during 2014. Primary, secondary and consumer market were considered in the study. The study revealed that both marketing margins as well as marketing profit are relatively higher in consumer market followed by primary and secondary markets, where baparis and aratders are involved. Marketing costs for per kg of marine fish were estimated to be Tk 8.55, 1.10 and 4.50 for beparis, aratdars and retailers, respectively. Average marketing cost was lower in primary market (Tk 8.86/kg) compared to secondary market (Tk 9.99/kg) and consumer market (Tk 12.29/kg). The marketing system of marine fish in Bangladesh is yet to be developed and since this is facing a lot of problems including post-harvest losses, poor physical facilities, etc. Government and department of fisheries should take necessary action for development of marketing system of marine fishes.The Agriculturists 2017; 15(2) 79-87
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Lukmana, Inra, Budiyanto Budiyanto, and Rosmawati Rosmawati. "STRATEGI PEMASARAN PRODUK OLAHAN IKAN ASIN (STUDI KASUS USAHA IKAN ASIN IBU MURIAH DI DESA TAPUHAHI KECAMATAN RUMBIA TENGAH KABUPATEN BOMBANA PROVINSI SULAWESI TENGGARA)." Jurnal Sosial Ekonomi Perikanan 7, no. 1 (August 19, 2022): 53. http://dx.doi.org/10.33772/jsep.v7i1.27259.
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This research aims to determine the marketing strategy of salted fish products. This research uses a case study method and conducted at Tapuhahi Village, Central Rumbia District, Bombana Regency, Southeast Sulawesi during the period of February 2020. The types of data used were primary data and secondary data. Data were collected by using interview techniques, questionnaires, documentation, and literature studies. The data obtained were analyzed using a SWOT analysis. The results showed that the marketing strategy of IbuMuriah's salted fish products was: not using dangerous preservatives; expanding the marketing network by taking advantages of technological and information developments; registering the product brands at the Directorate General of Intellectual Property Rights (DGIPR) and the National Agency of Drug and Food Control (NADFC);use good of raw materials; use good of the drying area; improve the quality of salted fish which is vulnerable to competition; optimizing the production of salted fish because the rainy season hampers the process of salted fish production; choosing a strategic location; use good promotional activities in print and electronic media.Key words: Bombana Regency; salted fish; marketing strategy