Relevant bibliographies by topics / Fish Marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Fish Marketing'

Author: Grafiati
Published: 6 September 2023

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Journal articles on the topic "Fish Marketing"

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Ali, Mir Mohammad, Md Mosaddequr Rahman, Md Yeamin Hossain, Md Zillur Rahman, Md Alomgir Hossen, S. M. Abu Naser, Rafiqul Islam, Bharat Raj Subba, Zubia Masood, and Md Ashabul Hoque. "Fish Marketing System in Southern Bangladesh: Recommendations for Efficient Marketing." Our Nature 12, no. 1 (March 3, 2015): 28–36. http://dx.doi.org/10.3126/on.v12i1.12254.

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This study aimed to explore the marketing channel, marketing cost and marketing margin and problems associated with fish marketing in order to provide recommendations for efficient fish marketing system in Barisal city, southern Bangladesh. Data were collected from seven fish markets of Barisal, southern Bangladesh including Port road fish market, Taltoli bazar fish market, Chaumatha fish market, Notullabad bus stand fish market, Kasipur bazar fish market and Bazar road fish market. Both primary and secondary data were used during 1 year study period from May, 2011 to April, 2012. Primary data were collected through field surveys and pre-structured questionnaire was used for interviewing of 10 organizers, 20 aratdars (commission agent), 50 fish traders and 100 consumers. Secondary source of information consists of published materials such as journals, textbooks, newspapers and also from interviewing different government and non-government officials and members of various fisheries related cooperative societies. The results of this study revealed 11 fish marketing channels in Barisal city’s fish marketing system. The average marketing cost ranged from 4.15% to 8.33% (6.76±0.98) % of the final retail price. The highest and lowest average fish price were recorded as USD 7.07/kg and USD 1.03/kg for giant fresh water prawn and silver carp, correspondingly. Intermediaries’ marketing margin on different species’ marketing fluctuated from 29.6% to 50.28% (39.38±5.22) % for silver carp and brown shrimp marketing, respectively. Establishment of modern fish landing center and retail markets near the fish landing port, introduction of government fish shops and insulated and refrigerated fish vans and fish carriers, training of all personnel related to fish marketing about fish handling, quality of fish, hygiene practices, improvement of existing fish market structure, provision for government and private funding assistance for fishers/fish farmer, formulation and enactment of independent act/ordinance for fish landing and marketing are highly recommended. DOI: http://dx.doi.org/10.3126/on.v12i1.12254Our Nature (2014), 12(1): 28-36
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VC, Asogwa. "Marketing of fish products." Journal of Aquaculture & Marine Biology 8, no. 2 (April 26, 2019): 55–61. http://dx.doi.org/10.15406/jamb.2019.08.00243.

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Ajay Tita, Ajay Tita. "Marketing Strategies for Frozen Fish Exporters in India." Indian Journal of Applied Research 3, no. 1 (October 1, 2011): 18–19. http://dx.doi.org/10.15373/2249555x/jan2013/8.

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Sharma, Rohit Kumar. "Fish Marketing Environment in India." Indian Journal of Pure & Applied Biosciences 8, no. 6 (December 30, 2020): 166–72. http://dx.doi.org/10.18782/2582-2845.8188.

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Hamdani, Al, Helminuddin, and Said Abdusysyahid. "ANALISIS PEMASARAN DAN PENDAPATAN NELAYAN JARING INSANG (Gill Net) DI DESA REBAQ RINDING KECAMATAN MUARA MUNTAI KABUPATEN KUTAI KARTANEGARA." Jurnal Pembangunan Perikanan dan Agribisnis 6, no. 2 (July 1, 2019): 15–28. http://dx.doi.org/10.30872/jppa.v6i2.121.

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The research aims to 1) analyze marketing margins, marketing efficiency and farmer's share of gillnet fishing businesses in Rebaq Rinding Village; 2) analyze the income of the fishers who use gillnet method in Rebaq Rinding Village. The sample method used is the purposive sampling method for the respondent of gillnet fishers and snowball sampling method for the respondent of the fish collectors. Data analysis methods used are marketing margin analysis, marketing efficiency, farmer's share and fishermen's income analysis. The results of the study showed that the marketing margin at the one-level marketing channel for snakehead murrel fish is Rp. 10,000/Kg, sucker barb fish Rp. 8,500/Kg, glass fish Rp. 11,000/kg, kissing gourami fish Rp. 12,000/Kg. The two-level marketing channel for snakehead murrel fish is Rp. 30,000/Kg, sucker barb fish Rp. 11,000/kg, glass fish Rp. 11,500/Kg, kissing gourami fish Rp. 21,000/Kg, with a total margin on one level marketing channel of Rp. 41,500/Kg and a two-level marketing channel of Rp. 73,500/Kg. More efficient marketing is on the one level marketing channel for snakehead murrel fish of 54.5%, sucker barb fish 29.2%, glass fish 26.7%, kissing gourami fish 29.4%. Farmer’s share is obtained from the results of analysis found in the two-tier marketing channel for snakehead murrel fish of 25%, sucker barb fish 21.4%, glass fish 23.3%, kissing gourami fish 16%. The income of gillnet fishers in Rebaq Rinding Village with an average value of Rp. 3,003,216/month.
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Rahman, Md Mosaddequr, Md Akhtar Hossain, Dr Fatematuzzhura, Shuraya Tasnoova, Ferdous Ahamed, Md Yeamin Hossain, and Jun Ohtomi. "Fresh Fish Marketing Status in the Northwestern Bangladesh: Recommendations for Sustainable Management." Our Nature 10, no. 1 (March 13, 2013): 128–36. http://dx.doi.org/10.3126/on.v10i1.7773.

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The present study was conducted in six fish markets of Rajshahi city during July 2011 to June 2012. The main objectives of this study was to investigate the marketing channel, marketing cost, marketing margin and the problems associated with fresh fish marketing in Rajshahi city in order to provide recommendations for better fish marketing system. Primary data were collected from 50 fish traders and 150 consumers through previously prepared questionnaires and the secondary source of information consist of published materials such as journals, textbooks, newspaper etc. The results of this study revealed 10 fish marketing channels in fresh fish marketing. The highest and lowest average fish price were recorded as USD 5.99/kg and USD 1.89/kg for cat fish and snake heads respectively. Average marketing cost was found as 6.27% of the final retail price. The market margins for all intermediaries varied from 23.37% for cat fish to 48.57% for prawn species with an average of 40.75%. In contrast, producers’ or fishermen’s share ranged from 51.43% for prawn species to 76.63% for cat fish with an average of 59.25%. The major problems associated with the fish marketing were- presence of long fish marketing channels, involvement of unnecessary middlemen, inadequate and unplanned infrastructural development, rough and unhygienic method of handling, improper and insufficient use of ice, contamination and lack of knowledge on quality aspects among fish traders, insufficient hygienic auction and retail spaces, absence of cold storage facility, inadequate drainage facilities and lack of modern weighing system. Introducing government fish shops, planned infrastructural development of fish markets, introduction of wholesaling and retailing facilities, provision for government and private funding assistance for fish traders, hygienic conditions of landing centers and markets, training and extension works in marketing and management of relevant market research, formation of fishermen or fish producers’ cooperative society, sufficient auction and retail places, improved sanitation and drainage system, digital weighing system, government run fish transportation system with proper storage facilities are recommended for more efficient fresh fish marketing system in Rajshahi city.DOI: http://dx.doi.org/10.3126/on.v10i1.7773
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Husen, Md Akbal. "Fish Marketing System in Nepal: Present Status and Future Prospects." International Journal of Applied Sciences and Biotechnology 7, no. 1 (March 26, 2019): 1–5. http://dx.doi.org/10.3126/ijasbt.v7i1.22938.

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Efficient fish marketing needed for the growth of fish production as well as development of fishery sector. Domestic fish markets development in the Nepal will plays a very crucial role in the development of fisheries sector. Fish marketing system development in Nepal is in infant stage. Fish marketing channel has not been systematic in Nepal. The fish marketing infrastructure and the facilities for the fish market should be developed by identifying the possible production and collection centers in the country. Live fish have getting higher price in the market and fish imported from India price is lesser than fresh wet fish of Nepal. Government policy needed to upgrade the existing fish marketing system to ensure supply of hygiene fresh fish and processed fish for consumers. Int. J. Appl. Sci. Biotechnol. Vol 7(1): 1-5
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Uddin, Md Helal, Sirazunnesa, Muhammad Shahidul Haq, Zoarder Faruque Ahmed, Jannatul Fatema, and Mst Kaniz Fatema. "Structural performance of fish market in Bogura district, Bangladesh." Research in Agriculture Livestock and Fisheries 5, no. 3 (December 31, 2018): 399–410. http://dx.doi.org/10.3329/ralf.v5i3.39589.

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One of the most important blossom trades in the economy of Bangladesh is fish marketing. To understand the current practices of fish market and marketing systems in Bogura district of Bangladesh, an investigation was conducted based on existing marketing system and economic features of marketing activities and inefficiencies. Fish marketing is almost exclusively maintained by the private sector and large number of intermediaries such as local traders, agents/suppliers, and retailers are involved in the distribution process of fish marketing. Data were collected from 45 fish traders through questionnaire interviews and participatory rural approach methods during December 2011 to May 2012 from three different fish markets named as Fateh Ali Fish Market, Godarpara Fish market and Khandar Fish market of Bogura district. The daily supply of fish in Fateh Ali Fish market, Godarpara Fish market and Khandar Fish market were estimated at 6.75 tons, 0.765 tons and 0.495 tons, respectively. Present supply and requirement of the fish showed a wide gap and virtually most of the fish (85%) is imported from outside where the local supply of fish is only 15%. There is a high consumer preference for Indian major carps i.e. rohu, catal, mrigal and exotic carps silver carp, grass and common carp, tilapia, pangas etc. The price of fish depends on market structure, species, quality, size, weight and season that’s why a well-systematized marketing setup is crucial for reasonable price for fishes. The study revealed that almost all traders in three markets made a considerable amount of profit and broadly improved their food consumption facilities, standards of living, purchasing power, choice and ability as an economic sector. However concerns arise about the sustainable marketing system due to higher transport costs, poor transport facilities, inadequate supply of ice, lack of money for business, and poor institutional support. It is an urgent issue to establish ice factory, improvement of transport facilities, provision of governmental, institutional and banking assistance, introduction of fish quality control measures and training of fish market operators for improved their marketing system. Therefore, the present study emphasizes the fundamental marketing system, market flow of fish, availability of fish in these three markets, and market related constraints in Bogura district, Bangladesh. Res. Agric., Livest. Fish.5(3): 399-410, December 2018
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Nur Bambang, Azis. "Fish Marketing of Ribbon Fish (Trichiurus sp.) in Nusantara Fishing Port (NFP)at Palabuhanratu, West Java." E3S Web of Conferences 31 (2018): 08012. http://dx.doi.org/10.1051/e3sconf/20183108012.

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The objective of this research is to study the marketing process of ribbon fish (Trichiurus sp.), including the marketing margin, marketing agencies, traders and marketing channels The research was carried out for 3 mo in Nusantara Fishing Port (NFP), Palabuhanratu, Sukabumi, West Java. A case study was used in this research. A purposive sampling method was used to collect data from 55 respondents of fish marketing, consisting of fishermen, agents, traders, and retailers, who were involved in the marketing of ribbon fish in NFP Palabuhanratu. The result of the research showed that ribbon fish production in Palabuhanratu fluctuated from year to year. There are two types of ribbon fish marketing, i.e. type one is from fishermen to retailers, and type two is indirect marketing from fisherman to consumers through intermediate traders (exporters). The greatest marketing margin was obtained from the first type, while the smallest marketing margin was obtained from type two. The form of the market was considered to be oligopsony market. Fisherman’s share is greatest in the collectors and the smallest share is on retailers. Marketing process in traders is efficient due to its lowest margin and highest fisherman’s share.
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Ririz, Dede, Tubagus Rifqy Thantawi, and Bayu Purnama Putra. "PENGENALAN MANAJEMEN BISNIS SYARIAH MELALUI PELATIHAN KEWIRAUSAHAAN PEMBUDIDAYAAN DAN PEMASARAN IKAN HIAS DI DESA CIBUNIAN, KECAMATAN PAMIJAHAN, KABUPATEN BOGOR." SAHID EMPOWERMENT JOURNAL 1, no. 01 (October 19, 2021): 20–25. http://dx.doi.org/10.56406/sahidempowermentjournal.v1i01.4.

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Abstract Entrepreneurship and Marketing Training for Ornamental Fish Cultivation in Pamijahan Village as a form of dedication to independence and existence in the community. This service activity aims to provide assistance to Betta fish cultivators, and this training is in collaboration with the Betta Community in Pamijahan District to build a betta fish cultivation and marketing business (Betta sp.). This activity is carried out through the stages of introducing the potential for ornamental fish cultivation, building relationships with ornamental fish cultivators and marketers, and developing promotional strategies in business pioneering, marketing, and alumni business development. This mentoring activity resulted in a pioneering business for the cultivation and marketing of ornamental fish, especially betta fish with the name Exotic Betta. The business that was initiated within three months has shown business prospects with an increase in sales and expansion of marketing areas, both in Pamijahan Village and regencies to areas outside Java Island. Promotion and marketing of Exotic Betta betta fish through online media and social media has made this business unit quickly recognized by betta fish hobbyists. Business development needs to be done by diversifying commodities to increase and develop ornamental fish marketing business. Keywords: alumni, entrepreneurship, betta fish, community service
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Dissertations / Theses on the topic "Fish Marketing"

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Johny, P. K. "Marketing channels and price spread of aquaculture products." Thesis, Central Marine Fisheries Research Institute, 1993. http://eprints.cmfri.org.in/11070/1/Johny%20P.K..pdf.

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Shrimps occupy a commanding position in the global market by virtue of its ever increasing demand and competetive international prices. A major advantage of aquaculture is that production can be market oriented as against the production oriented marketing in capture fisheries, A proper understanding of consumer demand and the consumers attitudes is a major pre-requisite in planning a viable aquaculture production programme. The systems and technologies of farming to be adopted will also be governed by the nature of the market. It is also quite obvious that the quality and size at harvest, as well as the methods of processing depends very much on the market. The world market for shrimp has been doubled within the last 10 years and aquaculture race for shrimp has started vigoursly in many parts of the world. As the production increases the market is also expanding every year due to the increase indispensable income of the consumers together with the increased rate of consumption. Commercial shrimp landing in the world is now reportedly stagnating at 1.7 million tonnes and the only alternate means of increasing production is to resort to shrimp culture.
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Stefanus, Titania Vaida. "A case study of factors impacting on marketing of South African fish oil in the animal feed market." Thesis, Peninsula Technikon, 2002. http://hdl.handle.net/20.500.11838/1020.

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Thesis (MTech (Business Administration))--Peninsula Technikon, Cape Town, 2002
The growing and declining demand of the different fish oil application markets. The price of heavy furnace oil compared to fish oil selling price. (Heavy furnace oil is used to generate energy) . The research also investigated the impact of low price fish oil substitutes on the South African fish oil producers. The most important substitute in the current South African majority market, the animal feed market, is vegetable oils. The research finding is that the South African fish oil producers must follow the vegetable oil selling price trend. The most important finding of the research is the high priority the fish oil quality achieves in all the fish oil market segments. The South African domestic market is limited in that it is only the animal feed market and the refinery. export market. The alternative market to sell to is the However, the international fish oil market perceives the South African fish oil to be of low quality. A mindset regarding the importance of fish oil quality has to start at the South African fish oil producers. It is vital that the South African fish oil producers institute quality systems to improve their fish oil quality. The South African fish oil producers must gear themselves to become globally competitive.
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Slaymaker, John Edward. "The marketing and distribution system for fresh fish in South West England : modelling the effects of supply variation." Thesis, University of Plymouth, 1988. http://hdl.handle.net/10026.1/2466.

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The distribution system in the fishing industry has attracted little attention from academics in comparison to the catching sector. This realisation came in the early 1980's with questions being raised about system efficiency and the identification of problems. A lack of understanding of the distribution system led to various calls for an investigation. This research builds on existing understanding by identifying the distribution system in Devon and Cornwall and develops a modelling framework with forecasting properties within which distribution system problems can be analysed. A review of the marketing and distribution literature reveals that system efficiency and the impacts of changes in external conditions are important areas for study. The literature also reveals that few attempts have been made to develop analytical and conceptual modelling frameworks that enable the study of these phenomena in existing distribution systems. Attempts that have been made suffer from conceptual and data problems. The research identities the major features of the fresh fish distribution system, especially the structural determinants including lack of standardisation and variability of supply. Studies of the system in the United Kingdom and overseas are found to be descriptive, concentrating upon trends and past problems. Few modelling approaches have been used or developed. The system in Devon and Cornwall is identified through interview techniques and presented in quantitative terms. From an identification of the system, it is determined that a model should focus on the port merchant sector and have the ability to explain and forecast the effects of supply variation. Econometric methods are used to develop a model with exogenous supply and seasonality characteristics which when combined with sample data on costs and pricing provides a method of analysis and forecasting. The research discusses the wide range of applications possible with the model developed.
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Leitner, Katharina E. "Balanced sustainability marketing : how a fish processor deals with the shortage of a natural resource /." [S.l.] : [s.n.], 2009. http://aleph.unisg.ch/hsgscan/hm00249147.pdf.

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Hirshon, Nicholas H. ""We Want Fish Sticks!": The Failed Rebranding of the New York Islanders." Ohio University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1467907905.

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Haque, Mohammad Mahfujul. "Decentralised fish seed networks in Northwest Bangladesh : impacts on rural livelihoods." Thesis, University of Stirling, 2007. http://hdl.handle.net/1893/301.

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Ricefield based fish seed production (RBFSP) in irrigated spring (boro) ricefields after initial introductions by external promoters has spread among farmers in parts of Northwest Bangladesh. This approach to producing juvenile fish, rather than by specialised geographically clustered hatchery and nursery enterprises, has been recognised as a strategy for decentralised production that makes large high quality seed available locally and supports food fish production. RBFSP has been promoted by the international NGO CARE as part of a process to improve rice-based livelihoods of farming households using a farmer field school (FFS) approach in two consecutive projects between 1993 and 2005. The approach is technically simple and is based on the stocking of common carp (Cyprinus carpio) eggs and Nile tilapia (Oreochromis niloticus) broodfish in ricefields. As a new approach to farmer level fish seed production, its livelihood impacts on the farming households as well as associated actors; its adoption, adaptation and rejection process in farming households; and its cost-effectives for dissemination at farmer level were not well understood. This thesis mainly applies the concept of the sustainable livelihood approach (SLA) using tools and processes of the growing family of participatory research. A systems approach was used to ensure that the key stakeholders including households, community and extension organizations were included. The study was initiated with a well-being analysis of community households to identify poorer households before exploring impacts of RBFSP on poorer producing households (RF) compared to non-producing (NRF) households based on one-off and longitudinal surveys. Livelihoods impacts on other actors linked directly and indirectly with RBFSP were also investigated. The adoption process of RBFSP at the household level and the cost-effectiveness of its promotion were assessed. Impact studies at the household level showed that RF households were significantly larger and had lower levels of formal education than NRF. Adoption of RBFSP had improved practical skills and hence substantially improved human capital in RF households. RF households tended to have more of their ricefish plots located adjacent to their households. Poor and intermediate adopters had smaller riceplots than better-off households but higher seed production efficiencies (poor-315.1 kg fingerlings/ha; intermediate-419.1 kg fingerlings/ha) than better-off households (294.6 kg fingerlings/ha). In addition to direct consumption of large fingerlings, RF households restocked them for further growth in their household ponds in doing so increasing yields by 60%. Fish consumption increased substantially in RF households based on their own production reducing their dependency on purchase from markets. The year round longitudinal survey revealed that activities for RBFSP were compatible with their existing rice-based agriculture activities for household members including men, women and children. The relatively limited income from fingerling production improved cash flow in the low income months. Consumption of large size fingerlings from ricefields provided nutrient dense food in the ‘hungry gap’ months when supplies of wild fish were poor, smoothing consumption. Apart from RF households, RBFSP extended its livelihoods impacts to a wide range of actors in and around the seed producing community. Poor fry traders were found to be key actors in the spread and support of RBFSP. On average fry traders supplied fingerlings to 35 foodfish producers within a mean distance of 5 Km from producing households in a community where RBFSP was well established. The end users (foodfish producers) included households with their own ponds, ponds with multiple ownership and larger waterbodies leased by small groups. Locally available RFBSP juveniles were attractive to each of these groups, supplementing hatchery derived seed. A large number of complex socio-cultural and technical factors were related to household level adoption of RBFSP. The major factors included use of cash generated to prevent distress sales of rice; lack of requirement to use pesticide in ricefields; meeting the household consumption demand; capacity to restock fingerlings in ponds; lack of any negative effects on rice production; increased non-stocked fish production in riceplots; simplicity of the technology; ease of fish harvest from riceplots; increased ability to gift fingerlings/foodfish to relatives and neighbours; more efficient use of both riceplot and irrigation pumps. The most important reasons for households not attempting or quickly rejecting RBFSP were labour conflicts with other activities. However, lost access to the riceplots through changes in tenure was the most common cause of late rejection by households who had practiced RBFSP for several years after withdrawal of CARE support. Location of fish seed producing plots close to the homesteads facilitated household women to contribute to seed production activities through feeding and looking after fish. Women were able to decide and control resources generated from fingerling sales as well as choosing to gift fingerlings to their relatives. Informal transfer of fingerlings in this way stimulated spread of RBFSP. Decentralised fish seed production was promoted through FFS very cost effectively. The introduction of an improved strain of Nile tilapia (GIFT) broodfish greatly enhanced the returns from decentralised seed production based on common carp alone. High levels of secondary adoption improved benefits from promoting RBFSP. The major benefit derived from the improved returns to food fish farmers using locally produced seed. Higher levels of net present value (NPV) and benefit cost ratio (BCR) were achieved based on promotion of mixed-sex tilapia in RBFSP than mono-sex tilapia produced in a large scale central hatchery. Cost-effectiveness in terms of multiplier development impacts on ramification of secondary adopters and, income of fry traders and foodfish producers, RBFSP also showed better performance than a mono-sex tilapia hatchery.
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Hartley, Adrian G. "Tilapia as a global commodity : a potential role for Mexico?" Thesis, University of Stirling, 2007. http://hdl.handle.net/1893/261.

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The potential for commercial tilapia aquaculture to be developed taking an economic-focused approach was investigated in Mexico. The research examined various issues related to production, marketing and the business environment of the industry. Findings revealed that farmed tilapia products in Mexico can be produced competitively and profitably in large quantities, not only due to its suitability for culture in most of the country; but also due to the availability of more profitable markets (i.e. supermarkets), increasing demand for high quality tilapia products (e.g. fresh, large sizes and more value-added products) and implementation of more efficient business strategies (e.g. economies of scale and partnerships) and newer technologies (i.e. husbandry and equipment). Public/private sector partnerships proved to be the most feasible way to promote and develop tilapia farming in Mexico, particularly in the case of small and medium enterprises (SMEs). Through either economical, technological or consumables support from development bodies; and integration with other agri-business (e.g. agriculture and livestock) or within the industry (i.e. horizontally and/or vertically). In which economies of scale were promoted, efficiency was improved, dealing power was increased, and costs and risks were reduced. In which larger businesses reported production costs 50% lower (around MX 11 kg⁻¹) than SMEs, allowing them to compete against larger sources (i.e. fisheries and imports).Additionally, a strong and fast moving domestic market influenced by the decline outputs (22% between 1990 and 2003) from the main source (i.e. catching sector) and the availability of more value-added products (e.g. fillets in various presentations) have promoted its expansion into more profitable markets (i.e. supermarkets and exports) and in sustained and/or increased prices within the past decade (compared to other seafood commodities, e.g. shrimp and salmon).However, concerns arise about the long-term sustainability of tilapia farming due to the high production costs (overall median value MX$ 19 kg⁻¹), small and inconsistent outputs (85% of the farms interviewed produced less than 100 t year⁻¹), lack of knowledge of proper farming techniques and marketing strategies, unlawful competition from imported products (labelling and taxes), poor law enforcement and monitoring from regulatory institutions, and poor institutional support and inadequate extension services, all of which have affected the sustainable development of tilapia farmers and associated groups. Further research is required for the development and promotion of more efficient and economically viable strategies for tilapia farming businesses to target key internal markets. Similarly, improved and more rigorous monitoring of development and support programs performance is required.
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Asmah, Ruby. "Development potential and financial viability of fish farming in Ghana." Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/461.

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The potential for aquaculture development to make up for an annual 400,000mt shortfall in domestic fish supply was investigated. This involved an overview of the sector to determine its trends and operations and identifying strengths and constraints, a financial viability assessment of the sector, based on mode and levels of operation of existing farms, an assessment of the market and trade for cultured fish with a focus on Oreochromis niloticus, and finally, a GIS approach to update and reassess the potential for aquaculture development in Ghana. Data were obtained from both primary and secondary sources, the former, via fish farmer, dealers and consumer questionnaire surveys. Results of the study showed that interests in fish farming continue to grow with an overall annual average growth rate of 16% since 2000. The existing farms, 1300 in number were however very small with a mean farm size of 0.36ha and a median 0.06ha of which commercial farms accounted for less than 3%. Based on sizes, mode of operation and levels of input and output, five subsistence farm types were identified. Mean production from these pond-based farms ranged from 1436kg/ha/yr- to 4,423kg/ha/yr while that of a medium sized intensive commercial pond farm was 45,999kg/ha/yr. Commercial farming accounted for about 75% of 2006 aquaculture production. The main strength identified was the growing interest in both commercial and non-commercial fish farming and the main constraints were lack of quality seed, low levels of technical support and of knowledge in fish farming practices among non-commercial farmers. Net profits of commercial farms ranged from GH¢ 3,341 (US$3480)/ha/yr to GH¢ 51,444 (US$ 53,587)/ha/yr with payback from 1 to 4yrs, IRR at 35% to 105% and NPV from GH¢ 5,898 to GH¢ 236,412. By contrast, only two of the five non-commercial farm types made positive net returns ranging, from GH¢158 to GH¢1100/ha/yr, with minimum payback period of 14yrs, NPVs of less than 1 and the best IRR being just 4%, when initial capital requirements are full costed. Uncosted family labour inputs and negligible land opportunity costs improved viabilities for two farm types, where net returns/ha/yr increased by more than 50%, minimum payback dropped to 2 years, NPV from GH¢ 4839 to GH¢ 9330 and minimum IRR of 45%. Main constraints identified as affecting the profitability of subsistence farming were the relatively low prices of fish and the low levels of output which could be improved through better farming practices. From the market survey, a huge market potential for tilapia was identified with a current supply deficit of 41,000mt. The most preferred sizes by consumers and with potentially good market price for traders were those weighing at least 200g. For dealers, trading in cultured fish was found to be more profitable than trading wild capture tilapia because of lower wholesaler prices, gross profit margins were GH¢ 0.49/kg and GH¢ 0.25/kg respectively. Preference for tilapia was influenced by taste, availability, and its perceived health benefit. A key constraint to the sector was poor post-harvest handling and preservation of the fish resulting in shorter shelf life. From the GIS study, 2% (3,692 km2) of available land area was identified as very suitable for subsistence and about 0.2% (313.8km2) for commercial farming. A further 97.4% and 84.0% were identified as suitable for subsistence and commercial farming respectively. Areas with potential for cage culture were also identified, which were largely in the southern and mid-sections of the country. The overall conclusions are that based on natural resource requirements, market potential and financial viability, Ghana has the potential to totally make up the shortfall in domestic fish supply through aquaculture production. The current 400,000mt shortfall in domestic fish production can be achieved by 2020 by increasing overall aquaculture production by 60% per annum.
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Kelling, Ingrid. "Knowledge is power? : a market orientation approach to the global value chain analysis of aquaculture : two cases linking Southeast Asia and the EU." Thesis, University of Stirling, 2012. http://hdl.handle.net/1893/12941.

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This thesis adds the market orientation approach to a global value chain analysis of four farmed seafood value chains from two Asian countries to the EU. The overall aim of the research is to critically evaluate whether, and to what extent, access to market information is the key to unlocking the potential of developing countries to create greater value: whether knowledge is power. The objectives of the thesis are therefore to explore the process of generating market information in seafood value chains from Asia to the EU; understand under what conditions market information is, is not or is only partially disseminated; and, evaluate the role of market information in responses by chain agents that create value. In order to achieve these objectives, fieldwork was conducted along the length of shrimp (Penaeus monodon) and prawn (Macrobrachium rosenbergii) from Bangladesh, and shrimp (Penaeus vannamei) and tilapia (Oreochromis niloticus) from Thailand to the EU. The EU is the world’s largest single market for imported fish and fishery products. France, Germany and the UK were selected for fieldwork as they are primary importers of the species from the selected countries. The research found that although increased knowledge is necessary, it is not a sufficient condition for increased value creation. Instead, the research advances existing understanding of seafood value chains by revealing that successful integration of developing country producers into global markets is partly dependent on governance and industry development in the exporting country. Weaknesses in these structures and relationships undermine supplier power by reducing access to market information, lessening incentives for sharing information, and restricting response capabilities. A number of methods for overcoming these constraints were found in the chains examined, focusing on direct links between market and value chain agents. Importantly, the research found that integration is also dependent on the willingness of those with a market presence in importing countries to share knowledge and power. Critically, the research has led to the conclusion that the possession of market information is one way for value chain agents, particularly those downstream, to guard knowledge and power for themselves. A better understanding of seafood markets and an improved analysis of aquaculture value chains from Asian countries to the EU revealed through the research will facilitate public and private responses that focus on the competitive advantage of the whole chain as a means to more sustainable development. This may well promote new chain configurations that place a premium on stronger and more collaborative linkages, increasing coordination between weak and strong suppliers and contribute to private sector development assistance. Only when knowledge is shared and suppliers gain power, will the market orientation of seafood value chains be improved, if not optimised.
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Almojel, Suliman. "Characteristics of United States Seafood Consumers." UKnowledge, 2016. http://uknowledge.uky.edu/agecon_etds/38.

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In this thesis, I conducted an analysis of the consumption patterns associated with demographic and socio-economic characteristics, using Tobit and double-hurdle models. Data were collected for 11,574 households from the US Bureau of Labor Statistics for the year of 2014. Specific determinants included household size, age, income, gender, education, race, region, marital status, and whether the household lived in a coastal state. The results reveal that seafood expenditures are sequential decisions. Asian racial groups, households headed by married couples, a large number of members in households, higher income households, and households residing in the Atlantic and Gulf Coasts were variables that significantly impacted seafood expenditures.
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Books on the topic "Fish Marketing"

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Hicks, Charles E. Marketing farm-raised fish in Missouri. Jefferson City, Mo. (1616 Missouri Blvd., P.O. Box 630, Jefferson City): Missouri Dept. of Agriculture, Market Development Division, 2001.

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K, Srivastava Uma, and Indian Institute of Management, Ahmedabad., eds. Inland fish marketing in India. [Ahmedabad]: Indian Institute of Management, Ahmedabad, 1985.

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Donald, Christopher J. H. The Freshwater Fish Marketing Corporation. [Toronto]: Centre for the Study of State & Market, Faculty of Law, University of Toronto, 1997.

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Muhammad, Ashraf, ed. Marketing of fish in Punjab. Lahore, Pakistan: Punjab Economic Research Institute, 1988.

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Trade, Canada External Affairs and International. Studies in Canadian export opportunities in the U.S. market: Fish and fish products. Ottawa: External Affairs Canada, 1988.

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Fish business management: Strategy, marketing, development. Oxford [England]: Fishing News Books, 1999.

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Pizzali, A. F. Medina. Small-scale fish landing and marketing facilities. Rome: Food and Agriculture Organization of the United Nations, 1988.

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Smith, Perry. Efficiency of Australian seafood marketing. Canberra: ABARE, 1993.

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Rogers, Jack. Sea-fish marketing channels in Northern Ireland. [Belfast]: Dept. of Agriculture and Rural Development, 2000.

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Shaw, Susan A. Marketing: A practical guide for fish farmers. Oxford: Fishing News Books, 1990.

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Book chapters on the topic "Fish Marketing"

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Young, J. A., and J. F. Muir. "Marketing Fish." In Handbook of Fish Biology and Fisheries, Volume 2, 37–60. Oxford, UK: Blackwell Science Ltd, 2008. http://dx.doi.org/10.1002/9780470693919.ch3.

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Sinha, Archana, and Pramod Kumar Pandey. "Marketing and Trade." In Breeding and Culture of Freshwater Ornamental Fish, 209–23. London: CRC Press, 2023. http://dx.doi.org/10.1201/9781003456858-13.

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Hermannsdóttir, Audur, Arnar Búason, and Sveinn Agnarsson. "French Households and Fish Consumption: What Characterizes Households that Should be Targeted to Increase Fish Consumption: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 349–50. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_88.

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Pham, Phuoc, and Catherine Johnson. "How Many Fish Does Your “Net” Catch? The Implications of Social Media in Sales Strategy." In Creating Marketing Magic and Innovative Future Marketing Trends, 433–43. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_82.

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Joishy, Tulsi Kumari, and Mojibur Rohman Khan. "Production, Cost Analysis, and Marketing of Fermented Fish." In Food Microbiology Based Entrepreneurship, 327–44. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-19-5041-4_17.

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Graham, Katherine A., Nathaniel B. Price, Valerie K. Jones, Joseph J. Fontaine, and Christopher J. Chizinski. "Marketing and Ecological Models to Predict Permit Purchasing Behavior of Sportspersons." In Harvest of Fish and Wildlife, 87–97. Names: Pope, Kevin L., 1969- editor. | Powell, Larkin A., editor. Title: Harvest of fish and wildlife : new paradigms for sustainable management / Kevin L. Pope, Larkin A. Powell. Description: First edition. | Boca Raton, FL: CRC Press, 2021.: CRC Press, 2021. http://dx.doi.org/10.1201/9781003009054-6-8.

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Chanda, Dhritiman, Nilanjan Mazumdar, and D. Ghosh. "Understanding Bullwhip Effects in Vegetable and Fish Supply Chain and Providing Sustainable Marketing Solutions." In Sustainable Marketing and Customer Value, 177–86. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003173311-18.

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Kaynak, Erdener, and Gillian Rice. "Fish Distribution System: Structure and Institutions." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference, 460–64. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_93.

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Schwenkbeck, Rahima. "The Invisible Hand, or Crushing Fist, of the State." In The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s, 285–322. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-88354-6_9.

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"Marketing Fish and Shellfish." In Marine and Freshwater Products Handbook, 803–12. CRC Press, 2000. http://dx.doi.org/10.1201/9781482293975-40.

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Conference papers on the topic "Fish Marketing"

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Amri, Asbahrul, Bakruddin Anhar, and Muhammad Ramaditya. "Identification of Market Operator and Marketing Channels in Fish Landing Center (A Case Study Lhok Pawoh Fish Landing Center)." In 6th Annual International Conference on Management Research (AICMaR 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200331.049.

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"Guidance of Marketing Factors of Freshwater Fish Farming Entrepreneur Business Success in Nakorn Nayog Province, Thailand." In Dec. 16-17, 2016 Pattaya (Thailand). Dignified Researchers Publication, 2016. http://dx.doi.org/10.15242/dirpub.dirh1216015.

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Marcelino-Jesus, Elsa, Andreia Artifice, Joao Sarraipa, Fernando Luís-Ferreira, Elisabeth Ilie-Zudor, and Ricardo Jardim-Goncalves. "Aquaculture Production Processes and Training Validation Through Serious Games." In ASME 2016 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2016. http://dx.doi.org/10.1115/imece2016-66941.

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Nowadays, and due to the shortage of wild fish in our seas, rivers and lakes has led to the growth of the aquaculture industry and consequently to the increase of existing aquaculture fish in the markets for domestic consumption to a global scale. In this sense, aquaculture plays a central role to feed the world population in a healthy way and simultaneously for the preservation of the aquatic ecosystems. Thus, the aquaculture production process can be determined by several factors namely biological, technological, economic, and environmental. The authors intend to address and validate such factors related to production processes in the AquaSmart project using serious games. The Serious Games strategy proposes to demonstrate the technological results of the project, namely data analytics tools able to generate new knowledge to improve aquaculture production processes. Additionally, it also intends to work as supporting training and marketing material, validating both the tools and the training programme.
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Rahim, Abd, Diah Retno Dwi Hastuti, Sri Astuty, Citra Ayni Kamaruddin, and Wardihan Sabar. "The approach of dummy variable regression with exponential function: An estimated of the marketing margin of fresh marine fish." In INTERNATIONAL CONFERENCE OF SNIKOM 2021. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0154328.

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Lesmana, Tera, and Yusuf Iskandar. "The Influence of Entrepreneurial Characteristics, Operational Strategies, and Marketing Strategies on the Performance of MSMEs in the Preserved Fish Processing Industry in Sukabumi Regency." In International Conference on Economics, Management and Accounting (ICEMAC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220204.022.

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