Journal articles on the topic 'Film tourism'
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Abd Rahman, Noridawati, Zairul Anwar Dawam, and Jennifer Kim Lian Chan. "THE CHARACTERISTICS OF FILM PRODUCTS TO INDUCE TOURISM." Journal of Tourism, Hospitality and Environment Management 4, no. 16 (September 15, 2019): 84–99. http://dx.doi.org/10.35631/jthem.416007.
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Film products to induce tourism is a new phenomenon for tourists to visit a destination that inspired by films and television. For example; film The Beach (Thailand), Tomb Raider (Cambodia), Entrapment (Malaysia), Lord of The Rings trilogy (New Zealand), Harry Potter trilogy (UK) and others. Many of this destination has turned into a popular tourist attraction. However, film products to induce tourism can also be unpredictable. The success of any film or television is not guaranteed, and the effects on inducing visits can be complex. Thus, this paper will analyze six of the characteristics of film products namely on location, off location, storyline, celebrity, film genres and film festivals. By understanding these characteristics of film products, this paper can help to increase a better understanding of the context of film products to induce tourism. Indeed, this paper also opens an opportunity for future researchers to study film products as a new strategy to induce the tourism industry where it can increase the number of tourists visiting.
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Sahoo, Shwetasaibal Samanta, and Sarat Kumar Lenka. "Destination Marketing Through Film Tourism: A Study on Western Orissa." Atna - Journal of Tourism Studies 5, no. 1 (December 1, 2010): 25–39. http://dx.doi.org/10.12727/ajts.5.3.
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Film tourism is a growing phenomenon worldwide, fueled by both the growth of the entertainment industry and the increase in international travel model for exploiting film tourism marketing opportunities. Tourism destination marketing is now widely recognized as an essential component in the management of destinations. In harmony with the general marketing literature, which understands marketing as a management tool, some researchers understand destination marketing as a form of 'market-oriented strategic planning' and hence as a strategic approach to place development rather than a promotional tool.Tourists today are more experienced and looking for new destinations and new experience. In the tourism industry, there has been a growing phenomenon that tourists visit destinations featured through films which are not directly related to DMOs' tourism promotion. This is a new form of cultural tourism called film-induced tourism which still receives little attention from both academic and practitioners due to the lack ofknowledge and understanding on the benefits of film on tourism. Recent research suggests that films can have strong influence on tourist decision-making and films do not only provide short-term tourism revenue but long-term prosperify to the destination. The primary focus of this article is to provide a theoretical insight into the relationship between films induced tourism and destination imagery, which in turn can be used to market Western Orissa.
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Herlambang, Rizqi Maulana, and I. Made Adikampana. "Pengaruh Film “Ada Apa Dengan Cinta 2” Terhadap Perkembangan Pariwisata Di Kabupaten Magelang." JURNAL DESTINASI PARIWISATA 7, no. 1 (July 1, 2019): 174. http://dx.doi.org/10.24843/jdepar.2019.v07.i01.p26.
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Tourism destinations in Indonesia have a variety of interesting tourist attractions and many of these tourist attractions become shooting locations or taking pictures of a film scene. By making a tourism destination and tourist attraction becomes a setting of shooting a film is expected to make tourism developing and films “Ada Apa Dengan Cinta 2” is one of the films that took the place of shooting for the film scene in several tourist attractions in Magelang. the purpose of this research are to know determine the influence of the film “Ada Apa Dengan Cinta 2” product development, market and marketing at the Rumah Do’a Bukit Rhema.
This research uses qualitative data collected through observation , interview , documentation , informans are selected using purposive procedures. Data analysis method used qualitative data analysis.The result of the research shows are the occurrence of product, market and marketing developments at Rumah Do’a Bukit Rhema after being shooting and appearing on scene films Ada Apa Dengan cinta 2. The government especially tourism ministry is expected to choosing films as a means of tourism promotion.
Keywords: Scene film, Tourism attraction, Ada apa dengan cinta 2, Rumah doa bukit rhema
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Sakellari, Maria. "Film tourism and ecotourism: mutually exclusive or compatible?" International Journal of Culture, Tourism and Hospitality Research 8, no. 2 (June 2, 2014): 194–202. http://dx.doi.org/10.1108/ijcthr-09-2013-0064.
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Purpose – This paper aims to look at the relationship between film tourism and ecotourism and questions whether the two are compatible or mutually exclusive. Design/methodology/approach – Entertainment films are making a deep impact on international tourism development, with popular movies playing an increasingly influential role in tourists’ choice of holiday destination. Areas with high natural value are frequently used as film locations, their image as a nature-loving escape paradise emerges and is coincided with a growth of film-induced visitors, willing to participate in nature-based activities. Tourism has always been a fundamental component of the areas of high natural value concept, and with this unparalled growth of the film tourism and ecotourism, it was inevitable that one day they will meet and interact in natural areas. This paper provides case studies where filmic intervention shapes tourist nature-loving imaginings, triggers ecotourism activities but also raises environmental concern of locals, and films like The Beach (2000) and Deliverance (1972) and the TV series Pride and Prejudice (1996) are subject to discussion. Findings – In many cases, the natural areas have not the carrying capacity to cope with large increases in film-induced visitors, and this results in a number of possible undesirable consequences, from the loss of privacy to the destruction of the natural environment. This paper suggests that film tourism and ecotourism are compatible if tourism policy planners follow strategies, such as environmental education initiatives, that engage film tourism stakeholders and the film industry in creating solutions to environmental challenges. Originality/value – Film tourism planning hasn’t yet focused on the tools for environmentally sound management of a destination. This paper argues that film tourism literature needs to develop marketing and policy perspectives to inform appropriate environmental management of film tourism planning and enhance environmental sustainability of a destination.
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Cudny, Waldemar. "Film Festivals in Łódź as a Main Component of Urban Cultural Tourism." Bulletin of Geography. Socio-economic Series 15, no. 15 (January 1, 2011): 131–41. http://dx.doi.org/10.2478/v10089-011-0009-6.
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Film Festivals in Łódź as a Main Component of Urban Cultural TourismIn the early 19thcentury Łódź became a huge centre of textile production. However, the transformations in Poland after 1989 led to the decline of this industry. At present the city is looking for new forms of development, such as services, including tourism and culture. One of the most important elements of the cultural function in Łódź are film festivals, based on over 50 year long tradition of film making in this city. The aim of this article is to present the film festivals organized in Łódź, which are a tourist asset and a kind of tourist product (an event). They are at the same time an element of cultural tourism, part of which is event tourism, connected with festivals and film tourism.
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Martin-Fuentes, Eva, Jorge Nieto Ferrando, Estela Marine-Roig, and Berta Ferrer-Rosell. "From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona." Sustainability 12, no. 6 (March 15, 2020): 2290. http://dx.doi.org/10.3390/su12062290.
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In recent years, cities such as Venice, Dubrovnik, Paris and Barcelona have experienced an exponential increase in visitor numbers leading to episodes of tourismphobia by anti-tourism movements, or even the decline of the destination. Among other solutions, some destinations see film-induced tourism as a possible way of diversifying tourism supply and demand. Through the analysis of the locations of six thematic film routes in Barcelona compared to the same locations on the largest online travel review platform, TripAdvisor, it is concluded that, far from spreading out tourist flows, fiction-induced tourism in Barcelona has concentrated tourism at the main attractions of the city. Only a few exceptions of films with minor audiences lead tourists off the beaten track. Overall, this paper provides a set of recommendations, strategies and challenges for destination managers to help alleviate overtourism and to offer more sustainable tourism away from spots that attract mass tourism.
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Suryawati, I. Gusti Agung Alit. "Symbolic Communication of Tourism Images in Soap Opera Televisions." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 6, no. 2 (December 3, 2021): 220–28. http://dx.doi.org/10.25008/jkiski.v6i2.604.
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Tourism in Bali is growing so rapidly that it continues to increase every year. The increasing number of foreign and domestic tourist arrivals leads to an increase in domestic services and promotions. Arief Yahya assessed that film had become a useful medium and contributed greatly to promoting Indonesian tourism. The aim of this research is to know how soap opera and film could be used as a means of promotion to know about Tourism in Bali and other state problems: (1) How Broadcasting as a mass communication activity functions as a medium of information, education, entertainment, health, control and social control; (2) How to carry out the function of soap opera and film as a means of promoting Tourism inBali;(3), How broadcasting also has economic and cultural functions. Theory and Method: Symbolic Theory and Method use perception and qualitative analysis which explore by watching the eat, pray, and love films and some soap operas whose shooting take place in Bali. They can serve as a reference for the industrial world to make films that can inspire audiences to come to the place or location of the film, and also a reference for tourists who would come to Bali.
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Vinklere, Daina, Ilze Kasa, and Ingrida Ludzina. "The film industry in Latvia as a potential resource for tourism development." Folia Geographica 18 (2020): 53–61. http://dx.doi.org/10.22364/fg.18.7.
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During a time of increasing competition in the tourism sector and growing demand for new tourism products, all stakeholders must more actively utilise non-traditional tourism resources. The film industry certainly counts as one of them. Although film-induced tourism has become quite popular round the world and maintains significant influence, these developments and research into this area have not gained enough attention in Latvia. The objective of this research is to examine the film industry as a tourism resource based on an analysis of the available public information on film production locations, related promotions for tourists in Latvia and the interest and experience of the general public in these types of tourist attractions. The results of the research prove the potential of the film industry, the existence of certain pieces of groundwork and at the same time the moderate interest of potential clients in engaging these resources and adding to Latvia’s tourist turnover.
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Irimiás, Anna. "Missing Identity: Relocation of Budapest in Film-induced Tourism." Tourism Review International 16, no. 2 (November 1, 2012): 125–38. http://dx.doi.org/10.3727/154427212x13485031583902.
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The Hungarian capital city has been the protagonist or at least the supporting actress of numerous feature films; however, Budapest cannot be identified with a unique image to promote herself in film-induced tourism. The visual representations of the city's symbolic economy play an important role in the creation of place identity. The purpose of this study is to analyze the identity of Budapest and its cultural landscape depicted in international and Hungarian movie productions. The article highlights the consequences of this specific use of the urban place and how these images can influence Budapest's role in film tourism. In order to explore the potential of Budapest in the film tourism niche market, an analysis of tourists' perception of the capital city and tourists' attitude towards film-induced tourism was undertaken. The results of the visitor survey show that international tourists staying in Budapest would be interested to discover the film locations in the city; however, they were not able to link the titles of films set in Budapest to the real film location. Hosting international film productions clearly has a positive impact on the economy as a whole, but tourism destination marketing cannot benefit from the motion pictures' success when Budapest interprets somewhere else.
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Kusumawardhana, Indra, and Ekky Imanjaya. "Film Tourism Indonesian Style: The Cases of Laskar Pelangi and Eat Pray Love." Communicare : Journal of Communication Studies 3, no. 2 (March 21, 2018): 9. http://dx.doi.org/10.37535/101003220162.
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Film-induced tourism becomes a new emerging issue in tourism and scholarly research for the last 10 years. London’s “Harry Potter” series and New Zealand’s “Lord of the Rings” are among the best practices of the trend. On the other hand, Indonesia is a country with many beautiful places to visit by both local and international tourists. The number of visitors increases significantly every year. However, there is no contribution from film industry, both from local or international production, related to this increasing numbers of tourists, not before national movie production “Laskar Pelangi, 2008” (Rainbow Troops, 2008) by Riri Riza, and international box office movie production “Eat, Pray Love, 2010”. The study research will discuss about film induced tourism issues in Indonesia, particularly on why and how the two films--so far, until recently, only those two films--became phenomenon in film tourism--and why other films did not.
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Astorino, Claudia Maria. "Cinema and Tourism." Revista Turismo em Análise 30, no. 3 (December 20, 2019): 539–61. http://dx.doi.org/10.11606/issn.1984-4867.v30i3p539-561.
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It is not a recent phenomenon that films encourage viewers to visit the places where they are set. This movement is called film-induced tourism and it has been gaining more and more studies and supporters. The associations that can be established between cinema and tourism, however, go far beyond this type of tourism, and this essay intends to present one of these associations: the one that investigates how films can be tools for teaching and learning in a Bachelor’s Degree in Tourism Course. With this scope, an eclectic study corpus was carried out, from which 40 films were selected in order to stimulate the discussion about the tourism practice. To optimize this discussion, topics that cover tourism market segmentation, tourism elements, jobs in the tourism industry, film-induced tours and the relationship between tourists and residents were established. The analysis of the findings showed that the films discussed along this essay can be used in the scope of different subjects in the context of Tourism undergraduate courses, as tools to illustrate and debate various aspects of the tourism activity.
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Liu, Yong, Wei Lee Chin, Florin Nechita, and Adina Nicoleta Candrea. "Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia." Sustainability 12, no. 23 (November 26, 2020): 9910. http://dx.doi.org/10.3390/su12239910.
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This paper is particularly focused on film-induced tourism investigation as well as its cultural promotion and cultural change effect that impact on both the tourist destinations and the tourist demands. The case studies include the famous Transylvania, Romania as well as the two comparative destinations in Southeast Asia namely Bali in Indonesia, and Penang in Malaysia. Although tourism planners have limited control over the content of the films produced in the respective destinations and how the destinations are being portrayed in films, it is reflected in our studies that, the imaginary, visual representations of the destinations, albeit negative or distorted from their original identities, are still useful and viable to promote the tourist destinations. The three discussion cases form up the stratification of multiple stages in terms of implementing film-induced tourism strategies to promote their destinations, spanning from one of the oldest film-induced tourist destinations Transylvania, to an over decade-long film-induced destination Ubud in Bali, to a sprouting film-induced destination George Town in Penang. Such a stratification of three comparable destinations leads to both the vertical and horizontal evaluation of the effectiveness of film-induced tourism strategies. Hence, a methodology of multiple-case study with mixed-methods characterised by a set of differing qualitative research approaches will be adopted to the three distinctive destinations, respectively. Emerging markets require new techniques and strategies of marketing, especially in the unsettled post-COVID-19 era. Findings may be useful to destination managers in planning an effective destination image strategy in order to achieve the most sustainable positive impacts and aligning the films’ image of the destination with the desired image and the potential audience reach.
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Wu, Xiaohong, and Ivan Ka Wai Lai. "The acceptance of augmented reality tour app for promoting film-induced tourism: the effect of celebrity involvement and personal innovativeness." Journal of Hospitality and Tourism Technology 12, no. 3 (June 23, 2021): 454–70. http://dx.doi.org/10.1108/jhtt-03-2020-0054.
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Purpose The purpose of this paper is to examine the factors that influence mainland Chinese film tourists’ behavioural intention in accepting an augmented reality (AR) feature film character-related tour APP (an IfilmAR-tour-APP) based on an extension of unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach Systematic sampling was used to collect data; 360 valid questionnaires were collected from mainland Chinese film tourists visiting Macau. Partial least squares structural equation modelling (PLS-SEM) was applied to analyse the data. Findings The findings indicated that performance expectancy, effort expectancy, social influence, celebrity involvement and personal innovativeness have a significant impact on mainland Chinese film tourists’ behavioural intention in accepting the IfilmAR-tour-APP, while facilitating conditions do not significantly affect tourists’ behavioural intention. Furthermore, the study revealed that effort expectancy, celebrity involvement and personal innovativeness positively influence performance expectancy in the use of an IfilmAR-tour-APP. Practical implications The findings of this study provide implications for AR tour APP developers which will help them to enhance their designs, and for the governments of tourist destinations to formulate their promotion strategies in developing niche tourism. Originality/value This study extended the application of UTAUT to tourism technology by introducing two personality traits in the context of AR tour APPs for film-induced tourism. This research contributes to niche tourism research by linking niche tourism and tourism technology.
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Chen, Huan, Yifan Zuo, Rob Law, and Mu Zhang. "Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television." Sustainability 13, no. 7 (April 1, 2021): 3875. http://dx.doi.org/10.3390/su13073875.
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Cultural media, film, and television works can increase the popularity of the image of tourist destinations, thereby promoting the sustainable development of the tourism industry and obtaining economic benefits. This study takes Chinese kung fu film and television as examples to explore the mechanism of audience participation in the perception of tourist destinations. It further explores the mediating effect of cultural contact. The study took the image perception of tourist destinations as the dependent variable and audience participation as the independent variable. A total of 331 subjects were surveyed, and a multi-layer regression model was established to test the rationality and validity of the hypothetical theoretical model. The research results show that audience participation in martial arts films and television tourism can directly and indirectly affect the audience’s perception of martial arts culture. At the same time, the viewer can achieve contact with martial arts culture through film and television, accordingly forming his or her perception of the destination. In other words, film and television audience participation can bring more cultural contact to the audience. In turn, cultural contact can enhance the image perception of tourist destinations and play an important intermediary role in the process of audience participation by enhancing the perception of tourist destinations. By confirming the variable relationship in Wushu film and television tourism, this research fills the gap between the two aspects, which contributes to promoting the two-way interaction between Wushu film and television works and tourism marketing and achieving the long-term sustainable development of tourism destinations.
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Du, Yingying, Junyi Li, Bing Pan, and Yanyan Zhang. "Lost in Thailand: A case study on the impact of a film on tourist behavior." Journal of Vacation Marketing 26, no. 3 (November 14, 2019): 365–77. http://dx.doi.org/10.1177/1356766719886902.
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Based on user-generated content from a social media website, this study investigated the impact of a popular film in China— Lost in Thailand—on tourist behavior at the destination. The authors analyzed tourist volumes and conducted social network analysis and content analysis to explore the spatiotemporal behavior patterns of Chinese tourists visiting Thailand before and after the release of the film. This study investigated changes in tourist behavior at a destination in three dimensions: total tourist volumes, the structure of tourism flow networks, and the spatiotemporal patterns of tourists. The results revealed that film productions substantially influenced the behavior of tourists visiting the destination.
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Mori, Hiroaki. "The Power of Anime: A New Driver of Volunteer Tourism." Tourism and Hospitality 3, no. 2 (March 31, 2022): 330–44. http://dx.doi.org/10.3390/tourhosp3020022.
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In Japan, many academics and practitioners have focused on anime-induced tourism as one of the new alternative forms of tourism in the 21st century. Many fans have visited locations that have appeared in anime as film-induced tourists. Regarding the behavior of anime-induced tourists, many tend to be willing to contribute to the destinations they visit as eco-oriented volunteers, different from purely film-induced tourists. Therefore, anime-induced tourists possess a complex character that entails both an interest in film-induced tourism and volunteer tourism, which may conceptually be opposed to one another. This study reveals anime’s potential as a driver of new volunteer tourism and theoretically contributes to tourism research by redefining anime-induced tourism by relying on the concept of film-induced voluntourism. Using a comparative case study of the behavior of anime-induced volunteer tourists at three destinations, this study found that while anime-induced volunteer tourists have a feeling of gratitude for their host communities with a vacationer’s mindset, they can realize positive outcomes, including economic benefits and problem solutions by engaging in cleaning-up activities at the destinations they visit. In conclusion, this study clarifies that anime tourism is one of the significant alternative forms of tourism that can achieve community development associated with film-induced voluntourists, resolving the negative effects of film-induced tourism and volunteer tourism.
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Purba, Parlindungan, Samerdanta Sinulingga, Riko Andika Rahmat Pohan Pohan, and Achmad Husein Siregar. "Making instagram film to improve sales of wooden and bamboo basic products products sanggar arts nggara simbelin in village Lingga Karo district." ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat 4, no. 2 (December 12, 2019): 723–34. http://dx.doi.org/10.32734/abdimastalenta.v4i2.4220.
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In the context of tourism, supporting facilities such as shops / souvenir businesses has a strategic position in its existence, because it is ‘secondary travel needs’. This secondary travel needs are produced and marketed by a an art studio called Nggara Simbelin art studio located in Lingga village. This art studio is the supporting for tourism existence in the Karo District to date, which has been providing souvenirs based on wood, however this souvenir business has various problems. One of which is marketing,it is weak so that it sometimes results in a build-up of goods of those souvenir in the warehouse. During the 4.0 industrial revolution, information is not only as needs however it has become a primary need for millennials today, and nature and local creativity are highly valued interests for tourists. Therein lies the opportunity, where in this research will be packed as an advertisment in the form of a film teaser to support business marketing souvenir so that it can become a commodity information for millennial tourists who visited tourist sites in the Karo District. The movie teaser is expected to increase sales of souvenir products made from wood from Nggara Simbelin art studio in Lingga Village. This study uses the science of phenomenology, participant observation techniques, with data analysis: (1) data reduction; (2) presentation data; and (3) drawing conclusions / verification. The making of tourism films in this study uses 2 theories, a secondary theory, namely: the theory of film making with 3 working indicators: pre-production, production and postproduction of films, while the primary theory is: film theory as a tourism promotion media with 4 working indicators: color, features, properties and ratios. The results of the application of the seven working indicators of the theory produces a true tourism film as a tourism promotion media. From this research, the next study we will examine how is the impact of this advertisment on the sale of wooden souvenirs for the Nggara Simbelin art gallery.
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Graça, André Rui, Francisco Banha, and Francisco Miguel Banha. "Video-Induced Tourism in Central Portugal: Production and Impact of Promotional Videos." tourism & Management Studies 18, no. 1 (January 31, 2022): 41–50. http://dx.doi.org/10.18089/tms.2022.180104.
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The concept of film-induced tourism refers to travel activities to certain destinations motivated by films, TV series, and promotional videos. The exposure to enticing images allures tourists and boosts local economies and entrepreneurship. The strand of film-induced tourism, video-induced tourism (which concerns mainly promotional videos) needs to be further explored. The Portuguese case, concerning both film- and video-induced tourism, also needs to be mapped. Thus, the purpose of this study is twofold: it will discuss and explore the topics of film-induced tourism and video-induced tourism in Portugal; and it will provide insights into promotional videos released by the Turismo do Centro de Portugal Association. We will start by presenting an overview of these two concepts. Subsequently, we will tackle the Portuguese case and explain the strategies adopted to boost film- and video-induced tourism phenomena. Finally, we will carry out an overview of the Turismo do Centro videos and see how they fit into the organisation’s broader communication context. Exploring this case study will help us project how the strategy in which these videos are inserted may help the region in the post-pandemic economic recovery.
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د. المعز حمودة علي حمودة. "الفيلم الوثائقي ودوره في الترويج للسياحة في السودان." Omdurman Islamic University Journal 33, no. 1 (June 27, 2021): 1–24. http://dx.doi.org/10.52981/oiuj.v33i1.773.
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This study explored the extent of documentary films’ effectiveness in introducing and promoting tourism in Sudan in which the film series Ard-AlSomur was taken as a case study. The basic premise was that documentary films which promoted tourism in Sudan had not been subjected toexistening professional and technical standards in television production process; many questions were presented, however, the most important of which was the extent thatArd-AlSomur series’ had contributedto promoting and guiding tourists to sites and tourism landmarks in Sudan. The descriptive and case study approach was used for which a questionnaire and an interview were adopted as data collection tools. The study was divided into three sections: the first tackled the documentary film; the second was on tourism and media; and the third covered the field study’s procedures. A number of findings were reached, the most important of which are that: The Ard-alsumor films series have significantly contributed to the promotion of tourism in Sudan and that there are production weaknesses in documentaries that promote tourism in Sudan incompatible with theprofessional and artistic standards. Accordingly, the researcher recommends the conduction of more research to develop the area of documentary film industry in Sudan and to encourage investment in the media by engaging in the production of documentary films that promote tourism.
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Cui, Xin. "From home to the film location site, from a film audience to a film tourist." Networking Knowledge: Journal of the MeCCSA Postgraduate Network 13, no. 1 (October 25, 2020): 4–21. http://dx.doi.org/10.31165/nk.2020.131.594.
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A range of scholars in media studies suggest that film can enhance the awareness and appeal of the film locations because of its power of imagery (Macionis 2004; Beeton 2016; Riley and Van Doran 1992). Induced and motivated by film-related elements, a group of audiences are no longer merely the recipients of film contents but also the tourists, who are going to visit the film-related sites. The journey that audiences visit the film-related sites in person can be described as film-related tourism.
In this paper, the basic characteristics of film-related tourism will be introduced at the beginning for demonstrating audiences’ film journey to different types of film-related tourism sites, i.e., on-location film site and off-location film site (Beeton 2005). Then, it will specifically use an off-location film tourism site Hengdian World Studios (HWS) in China as the case to see audiences’ travel experience as film tourists at the destination. For detailed describing the touristic experience, this paper is going to apply the ethnography research method to show my personal film tour from home to the film sites in HWS, and thus examine the process of people’ identity change from film audiences to film tourists in the physical movement from home to the film location sites. Finally, authenticity issues, staged authenticity and existential authenticity, in audiences’ film tour will be discussed in order to better understand audiences’ on-site activities as well as the marketing strategies at the destination.
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Mitta, Nitin, and G. Anjaneyaswamy. "Film Induced Tourism: A Study in Indian Outbound Tourism." Atna - Journal of Tourism Studies 8, no. 2 (July 1, 2013): 37–54. http://dx.doi.org/10.12727/ajts.10.3.
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It is widely believed that nothing unites India more than Cricket and Bollywood. Indian spending on foreign travel has increased to four fold as compared to that in the year 2000. While entire Europe and USA are still struggling to come out of recession, as per an estimate, Indian travellers are expected to grow to 50 million from 9 million. These statistics have enticed tourism boards across the world to find multiple avenues to have maximum share of this ever growing pie. Indian middle class is riding high on its growing affluence, and is exploring new locales and destinations to satisfy its craving for the distinct holiday experience. Indian outbound market is sending strong growth signals to the Tourism Boards and National Tourism Boards (NTBs) globally, who have been experimenting for novel ways to tap this market within their restricted resources. Recent studies by global researchers have established the positive influence of films, on people‟s travel decisions, especially to the respective locations and destinations featured on the silver screen. With its glossy and larger than life portrayal in the films, some of these destinations have successfully captured the imagination of movie goers and enticed them to visit the places where films are believed to be shot. Unlike the promotional films made for tourism boards, films are considered more authentic as coming from a third party, hence portrayed with a neutral approach. Through this paper, we have tried addressing the concerns in quantifying the impact of film-induced tourism. We have also covered the factors responsible for hindrance or limiting the impact on destination promotion, which was shown in the particular film.
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Bieńkowska-Gołasa, Wioletta. "FILM TOURISM IN THE PROMOTION OF SELECTED TOURIST DESTINATIONS." Acta Scientiarum Polonorum. Oeconomia 17, no. 4 (December 30, 2018): 5–12. http://dx.doi.org/10.22630/aspe.2018.17.4.46.
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Film tourism is a phenomenon which is not very well known but developing together with new film productions and people’s increasing interest in this area. The film is to some extent a new promotion tool which uses a filmed image to show places and stories on purpose and in a way which is adjusted to the audience. This can later encourage people to go to a certain destination. The aim of the article was to find out whether film tourism influenced the promotion of selected tourist destinations. It was done by means of the method of diagnostic survey with the use of the technique of a standardized questionnaire. The results of the research in reference to film tourism in the promotion of tourist destinations indicate that it is a phenomenon that should be further promoted. It is because nearly 50% of the respondents encountered the term “film tourism”.
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Poch, Esther San Sebastián, Urtzi Llano Castresana, and Ander de la Fuente Arana. "Traditional Cultural Heritage vs. Film Sceneries: Evaluating the Degree of Sustainability of Cultural Landscapes." International Journal of Design & Nature and Ecodynamics 15, no. 5 (November 10, 2020): 621–30. http://dx.doi.org/10.18280/ijdne.150502.
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Cultural tourism is a good way to promote and, consequently, safeguard the cultural heritage of sites. Film tourism is an increasingly demanded form of cultural tourism more focused on the fictional rather than on the authenticity of sites, depriving them from their true identity. This article is proposing a system of indicators of sustainable development in order to evaluate and guarantee long-term sustainability in those sites identified with traditional cultural heritage and where films have been shot. The Historic Centre of Peñíscola, which was declared a Historic-Artistic Site in 1972 and has become film scenery in numerous occasions, has been chosen to be evaluated. The union of a series of film sceneries obtained from the cinema productions that best match the local heritage, through the latter has resulted in a final cultural landscape where the degree of conciliation between them is high. Therefore, the welfare of the host society is in balance with the tourist demands, which makes the Historic Centre of Peñíscola an accurate study case that can contribute to improve a methodology we aim to extrapolate to other tourist destinations threatened by a new uncontrolled mass of tourist.
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Zhang, Xiaoyu, and Chris Ryan. "Investigating tourists’ and local residents’ perceptions of a Chinese film site." Tourist Studies 18, no. 3 (April 29, 2018): 275–91. http://dx.doi.org/10.1177/1468797618771693.
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Film tourism is a growing phenomenon worldwide. The shooting of popular films and TV series at a destination can be seen as a very efficient driver for attracting tourists. This study focuses on a Chinese film site, Grand View Garden, located in Beijing. As the existing studies focus mainly on Western film sites, this study fills the gap with respect to the lack of research in the literature focusing on Chinese film tourism. This article examines both tourists’ and local residents’ motives for using such attractions, as well as the attitudes residents have toward tourists, and suggests that residents play a role in the creation of a sense of place that is valued by tourists. By using qualitative methods, this article provides a comparative view between tourists’ and local residents’ perceptions. Tourists thought the Garden’s interpretation services were poor and questioned the authenticity of the site, while local residents were concerned more about the Garden’s basic services and facilities. However, both classes of visitor attached importance to the retention of the heritage and culture of the Garden.
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Croy, W. Glen, Sue Beeton, Warwick Frost, and Jennifer Laing. "Introduction: Film Tourism." Tourism Analysis 20, no. 3 (August 10, 2015): 265–67. http://dx.doi.org/10.3727/108354215x14356694891735.
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Reichenberger, Ina. "Film-Induced Tourism." Journal of Tourism Futures 4, no. 1 (March 9, 2018): 107–8. http://dx.doi.org/10.1108/jtf-11-2017-0048.
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Andereck, Kathleen L. "Film-Induced Tourism." Annals of Tourism Research 33, no. 1 (January 2006): 278–80. http://dx.doi.org/10.1016/j.annals.2005.10.001.
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Buchmann, Anne, Kevin Moore, and David Fisher. "EXPERIENCING FILM TOURISM." Annals of Tourism Research 37, no. 1 (January 2010): 229–48. http://dx.doi.org/10.1016/j.annals.2009.09.005.
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Sinulingga, Samerdanta. "The Making of Tourism Film as an Instagramable Promotion Media in Harian Boho District, Samosir District." Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences 4, no. 1 (January 21, 2021): 512–27. http://dx.doi.org/10.33258/birci.v4i1.1635.
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Technology development has a major role in tourism growth in Indonesia. One of these technology products is Instagram. Instagram has been recognized worldwide as a platform that can give dominant influence on increasing product sales and increasing tourist visits to a tourism destination. This Instagram has 3 main content as a channel of information to society, namely video content, photos and written content. This is what wants to be tested experimentally in the Lake Toba region, especially in the Samosir Regency, the Harian Boho District. The initiation of this research was carried out not only as a copyright work, but through this research it can be understood the effectiveness of using films for promotional purposes on Instagram on its impact in increasing tourist visits to a tourism destination during the COVID-19 pandemic. The method that is used in this research is descriptive qualitative phenomenology with data collection techniques, namely snowball sampling. The results of this study found that publishing travel promotion films through social media Instagram turned out to have a very significant impact in increasing tourist visits to a destination. It was recorded that after publishing the film, the increase in tourist visits reached 1,648 visits (August 2020) even though in the previous month there were only 22 people recorded. From this experiment, it is proof that Tourism Promotion Films have significant influence on increasing tourist visits during the COVID-19 pandemic.
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Matošević Radić, Mijana, Ante Zubčić, and Ivana Tomić. "STORYTELLING – THE TOOL OF DESTINATION MANAGEMENT COMPANIES FOR CREATING AN EXTRAORDINARY EXPERIENCE IN FILM TOURISM." DIEM: Dubrovnik International Economic Meeting 6, no. 1 (September 2021): 176–82. http://dx.doi.org/10.17818/diem/2021/1.18.
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Experience-based industries, such as tourism, gain a competitive advantage when they create an extraordinary experience for their customers. Contemporary tourists prefer authentic experiences, acquisition of new knowledge and skills as well as participation in community activities. Therefore, they don’t want to consume only the products and services in the destination, but they are really interested in the story behind the tourist products. In film tourism, the story has a special role since it is a type of product that arises from the individual experience of the location, which is displayed in some form of media presentation. Consequently, it is particularly important for the destination management companies to use tools and techniques that can influence the customer experience. In this context, the aim of this paper is to analyse possibility of destination management companies to use storytelling in creating film tourism products. Although storytelling is often used by destination management organization as a destination marketing tool, destination management companies can use it to create high value-added products. This paper analyzes an example of good practice how a destination management company can use storytelling in creating and developing its products. However, as the example of good practice emphasizes, the application of storytelling in creating extraordinary experience requires an interdisciplinary approach and great creativity of experts from different fields, where additional value can be achieved through the use of modern information and communication technology. Applying this approach, storytelling is a tool that destination management companies can use very successfully to transform the film tourism product into an extraordinary experience for their customers. Keywords: storytelling, destination management company, film tourism
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Kim, Sangkyun, and Hua Wang. "From television to the film set." International Communication Gazette 74, no. 5 (July 17, 2012): 423–42. http://dx.doi.org/10.1177/1748048512445152.
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Daejanggeum ( DJG) is a popular Korean television serial drama that boosted the Korean Wave cultural phenomenon in the mid-2000s and led to screen-tourism in South Korea, attracting international visitors to many DJG filmed locations. This study examines the relationship between level of media exposure, audience involvement and on-site screen-tourism experiences. Data were collected at the Daejanggeum Theme Park, an outdoor DJG film set in Yangjoo, South Korea. A total of 701 international tourist visitors completed a survey in Chinese, Japanese and Thai. The study validated a three-dimensional scale of audience involvement and a three-dimensional scale of on-site screen-tourism experiences. This study found that the level of media exposure significantly influenced both audience involvement and on-site screen-tourism experiences; audience emotional and behavioural involvement with DJG significantly affected their on-site screen-tourism experiences.
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Zeng, Shiheng, Weisheng Chiu, Chul Won Lee, Hyun-Wook Kang, and Chanmin Park. "South Korea's Destination Image: Comparing Perceptions of Film and Nonfilm Chinese Tourists." Social Behavior and Personality: an international journal 43, no. 9 (October 16, 2015): 1453–62. http://dx.doi.org/10.2224/sbp.2015.43.9.1453.
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We examined South Korea's destination image for Chinese tourists and compared the differences between visitors who had come to that destination because of exposure to movies or television dramas filmed at their destination (film tourists) and those who were nonfilm tourists. A survey of 311 Chinese tourists, consisting of film tourists (n = 132) and nonfilm tourists (n = 179) revealed that South Korea is perceived as a safe, friendly, and clean tourism destination, and that Chinese tourists feel happy and relaxed during their trip. We also found that Chinese tourists believe that Korea lacks food variety and historical attractions, and is not easy to get around. Moreover, we also found that there was a difference between film and nonfilm tourists in regard to cognitive image of the destination, in that film tourists had a more positive image than did nonfilm tourists. However, there was no significant difference in affective destination image between film and nonfilm tourists. Our findings contribute to understanding of Chinese tourists' perceptions and behaviors in regard to South Korea as a tourism destination. In addition, the implications for film and tourism destination marketers are discussed.
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Domínguez-Azcue, Janire, Fernando Almeida-García, Gema Pérez-Tapia, and Estefanía Cestino-González. "Films and Destinations—Towards a Film Destination: A Review." Information 12, no. 1 (January 18, 2021): 39. http://dx.doi.org/10.3390/info12010039.
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The destination image is a complex construction in which the different sources of information consulted are decisive. Among these information sources, we can find films, which have a relevant function to create destination images. Films are one of the factors that most influences people in their motivation to travel to a destination. The academic literature on film tourism has grown considerably in recent years, but an updated revision is needed. Due to this fact, the main contribution of this paper is the proposal of an updated review of the academic literature focused on film tourism and destinations and their management implications. The general objective of this research is to analyse the existing literature, systematising the relationships that exist between films, film tourism, destination image, and tourist destination. To this end, a systematic review of the literature has been carried out, with two aims: on the one hand, a review of the existing literature from a descriptive perspective, showing the main publications, authors and topics, and on the other hand, a review from a thematic perspective. The results of the latter will be addressed in the discussion and conclusions. The results of the descriptive analysis highlight the significant growth in the literature analysed over the last 45 years, especially between 2005 and 2015. They also underline that the most studied topics are film destinations, marketing and destination image. The results of the thematic analysis highlight the importance of films and series as important information sources on the creation of destination images. The thematic analysis also provides information on the negative and positive aspects of film destination management.
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Yeo, Dennis. "The virtual cultural tourist: Film-induced tourism and Kubo and the Two Strings." Mutual Images Journal, no. 10 (December 20, 2021): 3–20. http://dx.doi.org/10.32926/2021.10.yeo.virtu.
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Over the past two decades, there has been growing research in film-induced tourism. Much of this research is focused on how film influences tourist destination choices. There has been less emphasis, however, on the nature and types of movies that may induce this attraction to such locations. By examining Kubo and the Two Strings (Knight, 2016), a stop-motion animation produced by Laika Studios, this paper aims to apply film studies to explore current understandings of film-induced tourism. This paper argues that Kubo is itself a form of film-induced tourism by positioning the viewer as a virtual cultural tourist whose cinematic experience may be likened to a veritable media pilgrimage through Japanese culture, history and aesthetics. The movie introduces the viewer into an imagined world that borrows from origami, Nō theatre, shamisen music, obon rituals and Japanese symbolism, philosophy and mythology. The resulting pastiche is a constructed diorama that is as transnational and postmodern as it is authentic and indigenous.
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Crouch, David. "Hope, frustrations and progressive potentials: a mild polemic." Tourist Studies 21, no. 1 (March 2021): 36–44. http://dx.doi.org/10.1177/1468797621997333.
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The complexities of the creative sector are well rehearsed both within and beyond tourism. In tourism, creativity manifests in a range of ways and tends to be regarded as something that the commercial sector indulges, through film and apps to enable virtual visiting. Customers, tourists, have their ideas – and to a degree feeling of experiences, sites, staged events, framed, even shaped, by the touristic creative sector. These interventions play a valuable role to get closer to the in vivo experience. This commentary reflects upon the range of work that has been undertaken in the last twenty years to explore creativity in tourism as the creativity of tourists and how this constitutes their expectations and experiences remains central to tourist studies.
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Hua, Yidi, Chompunuch Jittithavorn, Timothy J. Lee, and Xiaohua Chen. "Contribution of TV Dramas and Movies in Strengthening Sustainable Tourism." Sustainability 13, no. 22 (November 19, 2021): 12804. http://dx.doi.org/10.3390/su132212804.
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This study aims to (a) identify the relationship between travel motivation and popular media (mainly films or TV programs), (b) examine the relationship between destination images and popular media as an information source, and (c) investigate the influence of popular media on destination’s decision-making process. The relationship is focused on three aspects: motivation, destination image, and the decision-making process for tourists. This study employed a self-administered questionnaire survey. The questionnaire was composed of (i) respondents’ motivation and general information about their visit to the destination (Jeju Island in Korea), (ii) attributes of the film-induced tourism of their visit to the destination, and (iii) respondents’ socio-demographic elements. A correlation analysis and a standard multiple regression analysis were employed. The results discovered that there is a significant relationship (a) between a destination and popular media, (b) between destination image and popular media, and (c) between the decision-making process and popular media. The implications of this study can help destination marketers and managers build competitive strategies using the effective management of film-related tourist attraction sites to increase visitor numbers and ensure that a sustainable long-term relationship is encouraged between destinations and tourists.
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Chandran R C, Anu. "The Nuanced Approaches in Destination Branding and Promotion of Film-Induced Tourism: A Mixed Method Inquiry Based in Puducherry." Atna - Journal of Tourism Studies 9, no. 2 (July 1, 2014): 1–21. http://dx.doi.org/10.12727/ajts.12.1.
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Puducherry (formerly Pondicherry) is a scintillating tourism destination in south India. Puducherry is a multiUSP destination with a quiet charm that envelops the tourists. Its French heritage is apparent across the length and breadth of the Union Territory. Renowned world over, as the „French Riviera of the East‟, Puducherry sparkles with rich and illustrious culture and history. The spiritual aura, which is a hallmark feature of the destination, rings in the tourists. The tourism industry in Puducherry is booming with both domestic and foreign tourists‟ influx showing a remarkable upward trend in the recent years. This destination dots a prominent place in the tourism map of India owing to the outstanding heritage monuments and cultural manifests. The landscape of Puducherry is quite exciting as it is dotted with exotic beaches and serene resorts. Film tourism is a neo-tourism form which has gained increased attention in Puducherry‟s tourism industry. The study of film tourism is relatively new in tourism research.
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Thomas, Roie. "“He wants to know how all those people got in there”: Surveying The Gods Must Be Crazy through a post- and neo-colonial telescope." Public Journal of Semiotics 6, no. 2 (December 21, 2015): 32–42. http://dx.doi.org/10.37693/pjos.2015.6.15291.
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The popular film The Gods Must Be Crazy (1980) remains, despite its age, the primary reference point for Westerners with regard to the San people of southern Africa (commonly known outside Africa as the Bushmen). It is a catalyst for tourist interest in the people since many tourists, as this paper demonstrates, credulously accept the mythology that the San people live now as (and where) they do in the film. Indeed, a Lonely Planet ‘coffee-table’ publication of 2010 cites the film as mandatory viewing for tourists prior to visiting Botswana. The San’s lifestyle is depicted in the film as one of Garden-of-Eden tranquility, although the landscape is somewhat more arid than the Genesis idyll. The San had been driven out of the Kalahari by the Botswana government in the interests of diamond mining, big-game hunting and high-end tourism. Meanwhile, tourist ephemera in-country extols the lifestyle of the Bushmen esoterically, producing imagery that suggests they are still living as they did for millennia, omitting any mention of their modern realities and perpetuating a lie about their ongoing relationship with lands to which they no longer have access. The film is explored here via some thematic distinctions of Spurr (1993). This paper transcribes these distinctions (or tropes) of colonialist thought and action as neo-colonialist which are ubiquitously in operation within the modern tourism industry, perpetuating disempowerment to a significant extent
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Asero, Vincenzo, and Douglas Mark Ponton. "Film Tourism in South-Eastern Sicily: In the Footsteps of Inspector Montalbano." ATHENS JOURNAL OF TOURISM 8, no. 3 (September 2, 2021): 163–76. http://dx.doi.org/10.30958/ajt.8-3-2.
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This study focuses on film tourism on the island of Sicily, in the context of the popular television series, Montalbano. Since the series began, there have been increases in tourist flows in the towns most directly interested. Although it is impossible to say that the Montalbano series is directly responsible for these phenomena, it has succeeded in bringing visibility to the territories and landscapes of the area. In the tourist sector, there are now abundant possibilities for fans to participate in movie tours. The apparent success of the series and its tourist spin-offs can be problematised, therefore, since it raises questions about authenticity from the perspective of the subjectivity of the tourists. Authenticity, for a tourist on a ‘Montalbano tour’, relates more to the desire to explore a virtual reality than to the traditional attractions of the places. The issue of authenticity has contrasting implications for the areas involved. The location of ‘Vigata’, a fictional creation of author Andrea Camilleri, has become an issue, as towns compete for a share of the rapidly evolving tourist market, engaging in attempts to demonstrate authentic traces of the fictional context. The paper explores these issues from an interdisciplinary, mixed methods perspective that combines insights from the fields of Economics and Linguistics. Data are analysed in terms of the multimodal and discourse-pragmatic dimensions of the interpretation of image-texts. Keywords: Montalbano, film tourism, framing, multimodality, destination branding
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Sampaio, Sofia. "Tourism, gender and consumer culture in late- and post-authoritarian Portugal." Tourist Studies 17, no. 2 (August 29, 2016): 200–217. http://dx.doi.org/10.1177/1468797616665771.
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Tourism was a major player in the introduction of mass consumerism in post-war European societies. In Portugal, during the Estado Novo, it remained limited in scale and kind, being mostly targeted at a foreign and up-market consumer niche. In 1964, the number of international tourists finally reached the million mark, a figure that would rise threefold in the next 6 years. Bodily centred leisure practices were on the rise, taking tourism beyond the confines of state propaganda and tourists beyond sightseeing. Drawing on archival research conducted at the Portuguese Film Museum, this article analyses how the late 1950s, 1960s and 1970s saw the appearance of a renewed idea of tourism that owed as much to an expanding consumer culture as to the period’s experimental filmmaking practices. The contours of this renewal can be appreciated in short tourism documentaries around the figure of the foreign woman tourist.
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Lavarone, Giulia, and Marco Bellano. "Anime tourism in Italy: Travelling to the locations of the Studio Ghibli films." Mutual Images Journal, no. 10 (December 20, 2021): 217–50. http://dx.doi.org/10.32926/2021.10.lav.italy.
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Film-induced tourism, intended as travelling to places where films and TV series have been shot or set, has been extensively studied in the last two decades in several disciplinary fields. For example, the term ‘media pilgrimage’ emerged in media sociology to highlight the sacred dimension these practices may assume, while fan studies have focused on the narrative of affection built upon specific places. Calling forth the relationship between film and landscape, these phenomena have been also explored in the light of film semiotics and media geography. In the past decade, the representation of landscape and the construction of the sense of place in animation benefited from increased scholarly attention; however, the links between tourism and animation still appear under-explored. Japanese animation, because of its prominent use of real locations as the basis for the building of its worlds and the tendency of its fanbases to take action (even in the form of animation-oriented tourism), is an especially promising field, in this respect. In the last fifteen years, a debate on ‘content(s) tourism’ has involved the Japanese government as well as academic scholarship, referring to a wide variety of contents, from novels to films and TV series, anime, manga, and games. The article presents a case study: a discussion of the experience of anime tourists who visited the Italian locations featured in the films by the world-famous animator and director Miyazaki Hayao, especially in Castle in the Sky (1986) and Porco Rosso (1992). The experiences of anime tourists were collected from images and texts shared through the social network Twitter.
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Beeton, Sue. "Understanding Film-induced Tourism." Tourism Analysis 11, no. 3 (October 1, 2006): 181–88. http://dx.doi.org/10.3727/108354206778689808.
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Frost, Warwick, Glen Croy, and Sue Beeton. "Introduction: Film-Induced Tourism." Tourism Review International 13, no. 2 (October 1, 2009): 83–84. http://dx.doi.org/10.3727/154427209789604615.
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Silverman, Eric K. "From Cannibal Tours to cargo cult: On the aftermath of tourism in the Sepik River, Papua New Guinea." Tourist Studies 12, no. 2 (August 2012): 109–30. http://dx.doi.org/10.1177/1468797612454511.
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This article challenges the moral parable of the film Cannibal Tours by drawing on long-term ethnographic research in a Iatmul-speaking village along the Sepik River, Papua New Guinea—one of the very communities featured in the film. In this article, first, I argue that Cannibal Tours silences indigenous agency and thus contributes to the very symbolic violence the film-maker aims to critique. Second, I interpret Sepik River tourist art not as meaningless trinkets, as the film implies, but as complex aesthetic expressions of postcolonial identity. Finally, I discuss the recent emergence of cargo cult ideation in a Sepik society as a response to heightened fiscal marginalization after the sale of the tourist ship in 2006. The moral force of Cannibal Tours leads most viewers to wish that the tourists would simply leave. And they have. Local villagers, however, desperately yearn for the return of tourism—and now enlist the dead in this effort.
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Kim, Sangkyun, and Philip Long. "Touring TV Soap Operas: Genre in Film Tourism Research." Tourist Studies 12, no. 2 (May 30, 2012): 173–85. http://dx.doi.org/10.1177/1468797612449249.
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There is a growing body of literature that addresses the relationships between film and television programmes and tourism. However, we argue in this paper that much of this research has not considered the critical issue of genre and how this may be a key factor in shaping tourist demand, expectation, experience and behaviour. In particular, we suggest that the distinctive characteristics of TV soap operas have been neglected, with much of the literature focused on English language, ‘blockbuster’ Hollywood produced film releases. In this paper, we address TV soap operas as genre in relation to audience consumption and their possible links with tourism. We discuss the defining features of soap operas including their serialisation, the level of audience exposure and emotional engagement along with their connections with personal and domestic everyday life. We note their being a platform for interpersonal, intercultural and inter-textual discourse. We argue in the context of film tourism, that viewing soap operas may promote identification, empathy, emotional connection and parasocial interactions, and that these may motivate some audience members to visit soap opera locations, and also contextualise their anticipation concerning what they might expect to experience.
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Curtis, Simon. "Film-induced tourism (aspects of tourism), 2nd Ed." Tourism Planning & Development 14, no. 3 (February 20, 2017): 443–45. http://dx.doi.org/10.1080/21568316.2017.1291160.
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Pelliciardi, Vladimiro. "Factors Affecting International and National Tourist Arrivals (1974-2020) in Leh District (U.T. Ladakh, India)." European Journal of Sustainable Development 10, no. 1 (February 1, 2021): 736. http://dx.doi.org/10.14207/ejsd.2021.v10n1p736.
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Since 1974, tourists are attracted in Leh district for its mountainous landscape, environment, high altitude lakes, Indus River, beautiful villages and Himalayan people living in scenography valleys filled of Buddhist heritage sites. All makes this region a great place for adventure sports, sightseen, cultural and religious tourism. Tourism industry has rapidly become one of the most important aspects of District development paths. Visitors bring hard currency and spend money contributing to monetary economic boom that can have both positive and negative impacts on the society and territory. Tourism in Leh District has a short season (from May to October) but a highly profitable business especially with national visitors increasing by the day. This study, based on data collected from the Tourism Department in Leh, analyses the international and national tourist arrivals in time series to find out pattern and trends in the historical data and investigate global and local factors affecting tourist inflows (rises or falls) in the District. Yearly arrivals depends on several factors and issues as geopolitical and global economic problems, new trends in tourist destinations, film induced tourism, climate changes, natural disasters, pandemic and more. These unpredictable factors affect tourist flows, decreasing or increasing the arrivals even drastically. The long-term sustainability of the local development must not depend mainly on mass tourism because economic dependence on only one, although promising but fluctuating sector, pose several problems (e.g. impacts and pressure on infrastructures, environment and significant socio-cultural changes.
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Buchmann, Anne. "Advancing Social Sustainability in Film Tourism." Tourism Review International 16, no. 2 (November 1, 2012): 89–100. http://dx.doi.org/10.3727/154427212x13485031583812.
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Film tourism research has produced numerous case studies but little theoretical development. As an example, many film tourism studies report social impacts and further sustainability issues in a trend mirroring the wider tourism literature. This article presents a theoretical approach analyzing the potential and realization of sustainable film tourism. It introduces the notions of social sustainability and discusses its adaptation, concentrating on the case studies of Whale Rider and Lord of the Rings tourism. For this, the study also refers to literature and previous case studies into organizations demonstrating sustainable vision and/or behavior in the contemporary New Zealand film tourism industry. The article argues the need to adapt currently existing frameworks to film tourism theory and practice.
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Phirasant, Jirawat. "Artistic Innovation Development in the Management of Cultural, Traditional, and Festival Tourisms at Phu Hin Rong Kla, Phu Thab Boek, and Khao Khor." Asian Social Science 13, no. 5 (April 19, 2017): 176. http://dx.doi.org/10.5539/ass.v13n5p176.
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The current research involves the development of artistic innovation in the management of cultural, traditional, and festival tourisms at Phu Hin Rong Kla, Phu Thab Boek, and Khao Khor. It aims to investigate the body of knowledge about the cultural, traditional, and festival tourist attractions in these three destinations; examines the potential of communities in developing tourism routes; develop and evaluates the development of artistic innovation in tourism management. The researcher employed a mixed-methods approach which include a survey research of the communities within the 3 targeted areas, a qualitative investigation by means of observing the community participation, an in-depth interview, and social interaction as public network. The methodology includes an analysis of local database system, the development of a public model for an analysis of relation system, knowledge development of community people, relationship network, and the dynamics of community culture that supports tourism in the communities within the areas of Phu Hin Rong Kla, Phu Thab Boek, and Khao Khor. These 3 areas cover 2 provinces, 3 districts, 11 sub-districts, and 131 villages. The development of artistic innovation in tourism management comprises 4 aspects namely: 1) Knowledge management includes electronic database system, E-Books and tourism documents; 2) Development of products and souvenirs includes survey and selection of community products and souvenirs, designing products and souvenirs, bazaar festival, and printed materials; 3) Public relations includes tourism guidebook, tourism maps and pamphlets, public relations through radio and TV, and printed materials; 4) Aesthetic value includes documentary film, songs, documentary photo book, Art Workshop, commercial ads, and Land Art. The summary results of evaluation of the overall quality by interviewing with 80 tourists and experts of tourism and art, suggested that the development of artistic innovation in the 3 aspects, i.e. knowledge management, public relations, and values were at a very high level, and development of products and souvenir was at a high level. An evaluation of tourists’ satisfaction towards the project operation was conducted using a questionnaire with a sample of 2,000 persons at post-implementation of the project and sub-activities. The results of evaluation suggested tourists’ satisfaction at a high level (X = 4.17, sd = 0.81); income at a high level (X = 4.56, sd = 0.81); and increased number of tourists at a highest level (X = 4.54, sd = 0.81).The results also indicated that the artistic innovation on public relations can serve to draw the attention of tourists to visit particular tourist attractions for their aesthetic value, distinctive uniqueness, cultural, traditional, and historical significances, landscape, climate, way of life, and festivals in each area. More useful information include telephone number, website, maps, transportation, tourism information center, geographical and climatic conditions, and warning and alarm in each of the tourism attractions.
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Di Cesare, Francesco, Anthony A. La Salandra, and Elena Craparotta. "Films and Audiovisual Potentiality in Tourism Destination Promotion: A European Perspective." Tourism Review International 16, no. 2 (November 1, 2012): 101–11. http://dx.doi.org/10.3727/154427212x13485031583867.
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The audiovisual medium represents a tool that is able to influence the perception and the decision-making process of a large potential tourist demand. This can be commonly observed but is also confirmed, year by year, by a wide variety of empirical research studies worldwide. In some of them it emerged that the mere portrayal of a destination in an audiovisual production is not enough to reap the benefits of film-induced tourism. Tourism destinations need to work proactively to orient this phenomenon and to promote their territory and resources, among a whole and articulated destination strategy. In recent years, several tourism organizations worldwide recognized the opportunities associated with film tourism, but the lack of a clear strategy allowing the destination to benefit from such opportunities has often resulted in missing good chances. It is still unclear how much tourism development managers believe in the potential of audiovisual productions as a tool to be included in their destination management and marketing strategy. Furthermore, it is not clear whether such destination managers consider audiovisual and film productions among their tourism promotion tools at all. This article's aim is to shed light on this situation. In order to understand what is, or is not, happening, a significant and heterogeneous panel of 30 European tourism destinations has been surveyed with a quantitative research approach through a questionnaire-based web survey. It emerged that, as indicated by 100% of the respondents, European destination managers are aware of the relationship between film and tourism and mostly keen to work on it. But it is also possible to notice—among the results—that it seems movie-induced tourism is used just through sporadic attempts and therefore not approached in a strategic way. The survey explores both existing attitudes towards the phenomenon, and the commitment to develop it, using film in tourism communication strategies. The results of this article provide a new foundation for further research, as well as operative suggestions for worldwide tourism professionals committed to tourism development.