Academic literature on the topic 'FB. Marketing'
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Journal articles on the topic "FB. Marketing"
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Assimakopoulos, Costas, Ioannis Antoniadis, Oliver G. Kayas, and Dragana Dvizac. "Effective social media marketing strategy: Facebook as an opportunity for universities." International Journal of Retail & Distribution Management 45, no. 5 (May 8, 2017): 532–49. http://dx.doi.org/10.1108/ijrdm-11-2016-0211.
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Purpose The purpose of this paper is to investigate the usage of university Facebook (FB) groups and sites by undergraduate students seeking information about their departments and the ways these pages could be used to acquire students. The factors that can intensify the FB group activities of a university are examined as well as how FB can be used as a marketing tool to improve marketing campaigns. Design/methodology/approach The study investigates and compares two universities: the University of Novi Sad of the Republic of Serbia and the Technological Educational Institute of Western Macedonia, Greece. A structured questionnaire was used with samples of 343 and 300 students gathered in this survey. Findings An enhanced technology acceptance model oriented toward FB is presented and it is the conceptual background of the paper. Student demographics and behavioral characteristics of the FB group they enrolled on were determined. Common behavioral patterns of the usage tension of the FB group are also identified. Additionally, five factors were determined that can be used by university marketers to intensify engagement with the FB group. Research limitations/implications Larger samples should be used for future research. Originality/value The paper proposes a marketing strategy a higher education institution should follow to more effectively use social networking sites as a marketing tool.
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Plakoyiannaki, Emmanuella, Aikaterini Pavlos Kampouri, Georgia Stavraki, and Iordanis Kotzaivazoglou. "Family business internationalisation through a digital entry mode." Marketing Intelligence & Planning 32, no. 2 (April 7, 2014): 190–207. http://dx.doi.org/10.1108/mip-01-2013-0016.
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Purpose – The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide empirical evidence on the motives, facilitators and obstacles and second, to understand different pathways and entry modes of FB internationalisation. Design/methodology/approach – The authors employ a multiple case study design that draws on various sources of data and examines eight Greek companies in the apiculture sector. Findings – The case study evidence brings to the fore the existence of various motives, facilitators and obstacles to FB internationalisation in Greece. Moreover, it fleshes out the “e-born global” FB that employs a digital entry mode and heavily relies on new technologies in order to identify international opportunities and reduce information asymmetries in foreign markets. Such an entry mode allowed the investigated firms to achieve a speedy entry to foreign countries and compete in geographically distant markets. Practical implications – Understanding FB internationalisation may assist governments in adopting policies for stimulating outward activities of domestic firms. Originality/value – The results provide important insights into how FBs enter foreign markets and use technology in their internationalisation efforts.
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Malesa, Renata. "Partnership marketing in the operation of the public library." Folia Bibliologica 55/56 (November 14, 2014): 91. http://dx.doi.org/10.17951/fb.2013.55.91.
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Ramadan, Zahy Bashir, Ibrahim Abosag, and Vesna Zabkar. "All in the value." European Journal of Marketing 52, no. 7/8 (July 9, 2018): 1704–26. http://dx.doi.org/10.1108/ejm-03-2017-0189.
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Purpose The purpose of this study is to test such effects on brands’ relationships and the perceived value of advertising. Social advertising featuring endorsed brands has significantly grown in the past few years. Companies and social networking sites (SNSs) are hailing such types of advertising as being more credible to users as they feature their friends’ indirect endorsements; however, the issue of friends’ likability alongside the users’ relationships with the actual SNS is seldom considered with regard to any potential negative/positive effects they might have on brands’ relationships and the perceived value of advertising within SNSs. Design/methodology/approach Taking a customer-centric approach and based on the social information processing theory, this study investigates the influence of friends’ likability and similarity and users’ relationships with the SNS (Facebook, FB) on brands’ relationships and advertising value by using a Web-based survey. The total number of responses included in the analysis is 305. The data were analyzed using structural equation modeling and LISREL 8.8. Findings The findings show that the overall user experience on FB is based on three key areas: socializing with friends, the relationship with the social network itself and the relationship with the advertised brands. These contribute to the perceived value of customer endorsed FB advertising. Research limitations/implications The study discusses various significant implications for online platforms, brands and the success of online advertising within SNSs. Practical implications The study provides managers with discussion on what they need to consider in relation to managing their brand relationship within SNSs and the importance of considering the role FB plays in such relationships. Originality/value This study contributes to the existing literature by making the link between users’ experiences/friendships within SNSs, their relationships with the SNS (FB) itself and their relationships with the advertised brand and examines how these three combined relationships impact the perceived value of the ads by users of FB.
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Kucharczuk, Adam J., and Tracy L. Oliver. "The Perceived Influence of Food and Beverage Posts on Social Media during the COVID-19 Pandemic: An Exploratory Study with U.S. Adolescents and Their Parents." Adolescents 2, no. 3 (September 6, 2022): 400–412. http://dx.doi.org/10.3390/adolescents2030031.
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Additional time spent on social media (SM) due to nationwide lockdowns associated with the COVID-19 pandemic has increased adolescents’ exposure to food and beverage (FB) advertisements, which may increase one’s risk of developing unfavorable health outcomes. This study aimed to explore U.S. adolescents’ and their parents’ perceptions of social media’s influence on adolescents’ food and beverage preferences during the COVID-19 pandemic. Semi-structured focus groups were conducted virtually with seven dyads of sixth grade students and their parents (n = 14). Six themes were identified from the focus groups: (1) perceived increased accessibility to SM usage, (2) factors that increased consumption, (3) perceived increased recall of memorable aspects of FB advertisements, (4) parental observations of adolescents’ less healthy eating behaviors, (5) parental influence over FB purchases, and (6) perceived increased engagement with food trends from SM. Increased SM use influenced adolescents’ preference toward specific FB brands and possibly influenced consumption habits during the pandemic. Parents may be aware of the targeted marketing used on SM and may minimize some of this influence. Additionally, these findings should encourage parents and adolescent healthcare professionals to proactively discuss the marketing tactics FB companies use and continue to educate adolescents on the importance of maintaining healthy eating behaviors.
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Siti, Ni Wayan, N. M. Witariadi, N. N. Soniari, and N. K. Seminari. "STRATEGI PEMASARAN CV TIMAN AGUNG KELATING KERAMBITAN TABANAN PADA MASA PANDEMI COVID 19." Buletin Udayana Mengabdi 20, no. 3 (December 11, 2021): 189. http://dx.doi.org/10.24843/bum.2021.v20.i03.p01.
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Service that aims to improve the knowledge and skills of employees of CV Timan Agung regarding marketing Strategy during the Covid 19 pandemic. The method used is counseling on marketing strategies both offline and online. Offline strategies include selling products to consumers such as Subak, Village-Owned Enterprises (Bumdes) and Regional-Owned Enterprises (Bumda). according to needs, while the online strategy is to sell various types of products using electronic / computer-based devices (Wa, Fb, masager, Youtube) so that they can be known throughout the archipelago and CV Timan Agung's revenue analysis. The result of this service is the realization of: (1) Marketing strategy through Bumdes; (2) marketing strategy through Subak (3) marketing strategy through ornamental plant shops and (3) marketing strategy through electronic media (Wa, Fb, Maseger and Youtube). The conclusions of community service during the covid 19 period are: (1) marketing of CV Timan Agung products is 100% carried out independently through offline and online, CV Timan Agung also collaborates with Bumdes Kelating in product marketing and (2) CV Timan Agung's assets such as cars increased by 50% (from 6 to 9), land in 40 acres and employees number increased by 66% (from 19 to 25 people).
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Adiasih, Priskila, Gunawan Tanuwidjaja, Meidy Maria, Grace Silvani, Elvianty Gontha, and Adi Wibowo. "Documenting Family Businesses Typology in Traditional Food Sector in Surabaya: Architecture Design and Business Principles." SHS Web of Conferences 59 (2018): 01025. http://dx.doi.org/10.1051/shsconf/20185901025.
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Family business (FB) in the food industry was very important. Capturing the Family Business Resilience in Traditional Food Sector in Surabaya was conducted from 2015 to 2016 by Petra Christian University, funded by UBCHEA. The purposes were to document the Family Business in traditional food sector in Surabaya and the types of business place of the family business. It was conducted with qualitative methods of: FB location mapping, students’ workshop, interview and photo documentation, video documentation, SWOT analysis, marketing and architectural design for traditional food vendors. FB in Traditional Food Sector in Surabaya were found interesting but less sustainable. The Business Principles, such as, hard work and humility were found central. They could be more sustainable with application of human resources development and professional management. Meanwhile attractive factors of the FBs were the food quality, human service and affordable food price. Several types of architecture typology were found: the restaurant, the legal eating place (warung) and the illegal street-hawker stall. The informal ones were found because of the behavior of Surabaya’s residents. Lastly, more business development strategies were needed, such as website marketing, collaboration with online marketing such as Go-Food and architectural rehabilitation.
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Jovanović, Tamara, Sanja Božić, Bojana Bodroža, and Uglješa Stankov. "Influence of users’ psychosocial traits on Facebook travel–related behavior patterns." Journal of Vacation Marketing 25, no. 2 (April 24, 2018): 252–63. http://dx.doi.org/10.1177/1356766718771420.
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The principal aim of the article was to explore the psychological aspects of Facebook (FB) users’ travel-related behavior on FB. This especially refers to the time they post their travel-related information, the type of information they post (photos, videos, comments, etc.), when they watch the photos of other people, are they keen to post the information when their impressions are positive or negative, and what level of privacy they keep (with whom they are sharing travel-related information). A total of 804 general FB users from Serbia were included in the study. Analysis of the relationship between travel-related behavior on FB and the different psychosocial aspects of FB use (PSAFU) can be of great importance for online destination marketing. This could help in identifying the patterns of tourists’ FB behavior that result in sharing their travel experiences via electronic word-of-mouth as well as in predicting the FB behavior of future tourists. The study revealed that all analyzed dimensions of PSAFU are related to certain travel-related behavior on FB, explained from 1.9% to 13.7% of these behaviors. The strongest and most consistent predictor of travel-related FB behaviors was ‘Virtual self’ dimension. On contrary, the study showed that Compensatory use of FB is not related to travel-related behavior on FB to a great extent, thus is not of much interest to destination marketers. The further implications are discussed in the article.
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Lo, Ying Chen, and Chin-Yi Fang. "Facebook marketing campaign benchmarking for a franchised hotel." International Journal of Contemporary Hospitality Management 30, no. 3 (March 19, 2018): 1705–23. http://dx.doi.org/10.1108/ijchm-04-2017-0206.
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Purpose This study aims to develop a performance evaluation model for Facebook (FB) marketing campaigns (FBMCs) for a franchised hotel, distinguish four quadrants based on efficiency and customer attention and suggest improvements for inefficient FBMCs based on the slack value analysis. Design/methodology/approach The paper applied the elaboration likelihood model to select three inputs (text, picture and color) and three outputs (number of people reached; reactions, comments and shares; and clicks on post) based on the literature and expert opinions to assess 60 FBMCs for hotels through data envelopment analysis and a robustness test. The four-quadrant analysis (benchmark, improvements in efficiency and customer attention and fade-out) provides suggestions for underperforming FBMCs. Findings The results indicate that the efficiency of the greeting FBMCs is better than that of the event and promotion FBMCs. The projection of input value analysis showed that an average of 50 words, one picture and six colors is the benchmark of FBMCs. Research limitations/implications Sixty FBMCs for the same franchised hotel were examined. Further research could extend this model to different hotels for generalization. Practical implications The findings suggest that developing shorter text lengths, concise photos and colors of greeting messages on FB could be efficient for FBMCs. Originality/value This paper contributes in assessing the performance of FBMCs to identify the benchmark FBMCs with the higher efficiency and more customer attention for a franchised hotel.
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Etelawi, Abdulrazag Mohamed. "Predicting Size and Length of Apple at Harvest." International Journal of Economics and Finance 14, no. 1 (December 20, 2021): 79. http://dx.doi.org/10.5539/ijef.v14n1p79.
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This study aims to know the time between apple production and marketing to help decision makers for apple products at Washington, in the USA. In order to do so, it needs an application of OLS for a linear and non- linear model for diameter apples and length apple over the years 2010-2013. The diameter or size apple linear model includes DAFB, FB, latitude, mean80, years, and FB. The results indicated that all independent variables are significant and Adj R-squared explains about 75 percent of diameter apple. While the length apple linear model includes DAFB, years, FB, longitude, elevation, latitude, mean120, and mean70.The resulted sate that all independent variables are significant and Adj-R-squares illuminates about 84percent of size apple. Moreover, Actual value and predicted values for linear and nonlinear models are very close. Thus, those models can help farmers make a good decision for apple industry, and achieve to get best size and length for their apple crop.
Dissertations / Theses on the topic "FB. Marketing"
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Orozco, Guerra Peggy, and Rengifo Claudia Cecilia Barrantes. "Plan de marketing FB Proyectos Integrales SAC." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/332298.
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El sector construcción es uno de los sectores más dinámicos de la economía del Perú con un crecimiento aproximado de 6% anual. El boom inmobiliario se viene dando no solo en la construcción de viviendas, sino también en la construcción de oficinas administrativas y comerciales. Solo a nivel de vivienda actualmente en el país existe una demanda insatisfecha de 400,000 unidades de los cuales con la oferta actual solo se logra cubrir el 7%. En este sector hemos encontrado un mercado potencial que hoy está desatendido, se trata de 488,000 Jóvenes adultos del segmento A y B, que hoy en día ya están demandando una vivienda con características específicas en función de su actual estilo de vida. Para el caso de oficinas, actualmente se construyen más de 190 mil m2 solo entre las principales zonas empresariales de Lima, lo que representa una gran oportunidad para el negocio de implementación de dichas oficinas. FB Proyectos Integrales SAC, es una empresa de diseño y arquitectura en etapa de lanzamiento e introducción al mercado, que desarrolla proyectos de vivienda, oficinas y remodelación de interiores. Si bien este sector es altamente competitivo, existe aún una gran oportunidad de capturar esta creciente demanda y observamos que la mayoría de los competidores ofrecen productos muy similares, por lo que no existe un factor diferenciador para el Cliente. El presente plan de marketing tiene como principal objetivo construir una marca cuya propuesta de valor será brindar servicios de diseño arquitectónico a la medida de cada Cliente, tomando su estilo de vida y necesidades para transformarlas en un espacio único a un precio por debajo del precio Premium, además incorpora dentro de sus productos de vivienda el atributo ecofrendly como un diferenciador adicional. El desarrollo y posicionamiento de la marca como una estrategia paraguas para todas sus líneas de producto es fundamental para la aplicación del presente plan. FB Proyectos Integrales SAC debe focalizar sus esfuerzos en su principal core de negocio que es el diseño arquitectónico, incorporando su promesa de valor en cada uno de sus proyectos. Para tangibilizar esta nueva promesa se lanzará una nueva línea de producto de viviendas multifamiliares, siendo el primer proyecto un producto innovador que busca cubrir una necesidad insatisfecha en el segmento de jóvenes adultos y cuya demanda de vivienda viene en crecimiento.Tesis
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Kurniasih, Nuning. "Srategi Pemasaran Jasa Informasi (Studi Kasus di PT.Data Consult, Inc. dan PT.Agranet Multicitra Siberkom) = The Strategy of Information Service's Marketing (Case Study at PT.Data Consult, Inc. and PT.Agranet Multicitra Siberkom)." Thesis, 2005. http://eprints.rclis.org/8014/1/BAB_5_Sidang.pdf.
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The strategy of information service’s marketing (case studies at pt. data consult,inc. and pt. agranet multicitra siberkom). Depok : University of Indonesia - Thesis - Postgraduate (S2) Department of Library Science, Faculty of Cultural Science. This research proposed to analize (1) The role of mission in implementing marketing strategy (2) The role of market analysis in implementing marketing strategy, and (3) The strategy of allocating resource which included strategy of 7 (seven) elements of marketing mix (products, price, place/distribution channel, promotion, process, people and phisical evidence) in implementing marketing strategy at PT. Data Consult, Inc and PT. Agranet Multicitra Siberkom / Agrakom especially for the product/services of Detikcom in period of 2001-2003.
This research is a qualitative research using assessment data methods : in-dept interview either with direct conversation or e-mail, observation in the rules of reseacher-participant and bibliotheque. In doing this research, researcher enrich herself with open standards interview guide.The informan of this reseach are the decision makers, especially in marketing policy, consist of one staff from PT. Data Consult, Inc. and four staff from PT.Agranet Multicitra Siberkom
Results of research at PT.Data Consult, Inc. showed (1) Company mission play in implementing marketing strategy, which is customized with current condition, (2) Market analysis play in any current applied marketing policy in the company, (3) The strategy of allocating resource which included strategy of 7 (seven) elements of marketing mix (products, price, place/distribution channel, promotion, process, people and phisical evidence) has been conducted in the process of implementation of marketing strategy at Data Consult. Perceiving the increased selling data of the whole products / services offered in period of 2001-2003, it may concluded if the implementation of marketing strategy at Data Consult in periode of 2001-2003 has been succesfully increased the amount of information
products/services selling at Data Consult in periode of 2001-2003.
Result of research at PT.Agranet Multicitra Siberkom showed that the basic strategy which is implemented by Agrakom in develop Detikcom is the principle of ‘how to make revenue is bigger than cost’. To achieve the goal, they developed marketing strategies which is suitable with online business characteristic. Basically, the mission and the result of analysis of the market play a big role in implementing marketing strategy of Detikcom. Performance evaluation of Detikcom in implementing marketing strategy above all seven elements of marketing mix (products, price, place/distribution channel, promotion, process, people and phisical evidence), able to be seen from the growth of sum of page view (opened pages) and sum of advertising which published at Detikcom in period of 2001-2003. Thus, it may concluded that the implementation of marketing strategy of Detikcom in periode 2001-2003 has been succesfully enhanced the sum of visitor and the ads selling in periode 2001-2003.
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Κατσιρίκου, Ανθή. "Οι Βιβλιοθήκες και το εν δυνάμει κοινό τους: Μέθοδοι επικοινωνίας και προσέλκυσης." Thesis, 2009. http://eprints.rclis.org/17747/1/Potential%20Users_gr.pdf.
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Οι βιβλιοθήκες διαθέτουν υλικό που προσφέρουν μέσα από οργανωμένες υπηρεσίες στο αναγνωστικό κοινό. Το κοινό άλλοτε εντοπίζεται εύκολα (πχ οι φοιτητές, ερευνητές στις ακαδημαϊκές βιβλιοθήκες) άλλοτε δύσκολα ή καθόλου (πχ οι μετανάστες, τα άτομα με ειδικές ανάγκες -ΑΜΕΑ, έφηβοι, γυναίκες, άνεργοι το ενδεχόμενο κοινό στις λαϊκές βιβλιοθήκες). Οι βιβλιοθήκες, επομένως, θα πρέπει να οργανώνουν τις υπηρεσίες τους προς δύο κατευθύνσεις: προς το κοινό τους, αλλά και προς το εν δυνάμει κοινό, τους ενδεχόμενους χρήστες.
Σε όλες τις περιπτώσεις, ερευνητέο είναι το μέγεθος της απόκρισης του κοινού στην παροχή υπηρεσιών των βιβλιοθηκών. Ερευνητέο είναι επίσης αν οι βιβλιοθήκες εφαρμόζουν μεθόδους προσέγγισης και προσέλκυσης του κοινού. Ερευνητέο επίσης είναι αν οι βιβλιοθήκες μελετούν την τυχόν αποχή του κοινού και αν αναζητούν τις αιτίες και τις λύσεις.
Η αναζήτηση της επικοινωνιακής πολιτικής και πρακτικής των βιβλιοθηκών γίνεται μέσα από συγκεκριμένη έρευνα, το περιεχόμενο της οποίας αναδύεται τόσο από τη μελέτη της βιβλιογραφίας, αλλά και από τις υπηρεσίες που παρέχουν οι βιβλιοθήκες. Για το σκοπό της εργασίας, έχει συνταχθεί μια έρευνα προς τις ελληνικές βιβλιοθήκες, με συνεντεύξεις και ερωτηματολόγια που διερευνούν το θέμα αυτό.
Τέλος προτείνονται οι ενδεδειγμένες για την ελληνική πραγματικότητα ορθές πρακτικές.
Η μεθοδολογία που ακολουθήθηκε στην εργασία είναι η μελέτη της ελληνικής και ξένης βιβλιογραφίας, για τη θεωρητική προσέγγιση του θέματος της επικοινωνίας, των μεθοδολογιών και του μάρκετινγκ. Επίσης, η μελέτη της βιβλιογραφίας αξιοποιείται στην ανεύρεση ορθών πρακτικών και χρήσιμων μαθημάτων που εφαρμόζονται από βιβλιοθήκες άλλων χωρών, για την επικοινωνία τους με το κοινό τους και με το εν δυνάμει κοινό τους, και οι οποίες ορθές πρακτικές θα μπορούσαν να εφαρμοστούν στον ελληνικό χώρο, μετά από κατάλληλες προσαρμογές.
Η εργασία, προκειμένου να διερευνήσει την πραγματική κατάσταση της πολιτικής και της στρατηγικής της επικοινωνίας στις ελληνικές βιβλιοθήκες, χρησιμοποιεί ερωτηματολόγια που απευθύνει στις ενεργές ελληνικές βιβλιοθήκες και ζητά απαντήσεις από τον βιβλιοθηκονόμο που είναι υπεύθυνος για την εξυπηρέτηση και την πληροφόρηση του κοινού ή εκείνου που είναι υπεύθυνος για την χάραξη της επικοινωνιακής πολιτικής ή στον επαγγελματία άλλης ειδικότητας που πάντως ασχολείται με την πληροφόρηση και την εξυπηρέτηση του κοινού. Η περίπτωση των συνεντεύξεων θεωρείται πιθανή, ως συμπληρωματική και επιβοηθητική στην έρευνα των ερωτηματολογίων, αν κριθεί αναγκαίο. Η μεθοδολογία συμπληρώνεται από ποιοτικές μεθόδους ως ερμηνευτικά ή /και οργανικά συμπληρώματα της έρευνας μάρκετινγκ.
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Armağan, Ahmet Şenol. "Kütüphane ve Belge Bilgi Merkezlerinde Müşteri İlişkileri Yönetimi." Thesis, 2005. http://eprints.rclis.org/3868/1/K%C3%BCt%C3%BCphane_ve_Belge_Bilgi_Merkezlerinde_M%C3%BC%C5%9Fteri_%C4%B0li%C5%9Fkileri_Y%C3%B6netimi.pdf.
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In this study, the meaning of the customer relations discussed and a customer relationship management model established for libraries and document information centers.
Customer Relationship Management (CRM) is a management technique. It is applicable and useful for libraries and document information centers. Benefits can appear as a way to know users and understand their needs and improve standarts and effective service. In this way,libraries and document information centers can survive by themselves for existence with the CRM systems on the continuous changing, global and competitive environment.
Data warehouses, focus groups, questionnaires, Internet and web pages can be used in CRM. CRM evaluated all operations of the customers in libraries and document
information centers.
The research methods utilised in this study are descriptive and comparative methods. Data gathering techniques are observation, interview techniques and documentary sources
collection.
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Bulgan, Uğur. "Kütüphanecilik sektöründe hizmet kalitesinin ölçümü ve bir üniversite kütüphanesi uygulaması." Thesis, 2002. http://eprints.rclis.org/6469/1/Ugur_Bulgan_tez.pdf.
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The importance of service quality has been growing day by day. The studies that have been under taken in this field are also increasing periodically. Increasing importance of service quality has made imperative to find on effective way to measure service quality it. The’ service sector, determining this necessity in the light of "You can not make it better unless you can measure ", it tries to measure service quality in a more effective way. In fact, there has been substantial body of research on this field.
Among these studies, the most popular one is Parasuraman, Zeithaml and SERVQUAL model developed by Berry.
Reduced-to-one-type-service-features of SERVQUAL, limits its applicability in measuring service quality of libraries. Nitecki and Hernon, making their researches on librarianship sector, used a SERVQUAL-based instrument they formed, to measure quality service in libraries.
This thesis adapt the model developed by Nitecki and Hernon and applied it in a university library in Turkey. The questionnaire was prepared and administered to a sample of 470 users and only 237 users were eligible for assessment. The reliability of known factors was tested first and after that the quadrant and difference analysis were applied. In that way, the applicable and non-applicable features for library users were determined. The results gained were presented visually in quadrant analysis and numerically in difference analysis. Considerable differences were found between expectations and perceptions of service quality.
Detailed quadrant analysis was made for different user groups of the library. This analysis showed that there are differences of expectations and perceptions between user groups.
For SERVQUAL criteria, the results of the previous studies that were obtarwed from similar studies conducted in librarian for librarianship sector before, were compared to our findings. The similar and different points of this comparison were determined. Physical conditions were found to be the most important determinant of service quality for the users of Beykent University Library.determined. were
The research, established a very important communication channel between library users and library management. The open-end questions on the questionnaire form and the complaints written on these forms created an opportunity to share information about the potential problems and searching for ways to solve them.
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Fernández-García, Jesús. "Diseño e implementación de un plan de social media marketing (o marketing 2.0) en la Biblioteca de la Universidad de Cádiz." Thesis, 2011. http://eprints.rclis.org/16456/1/Fernandez-Garcia%20-%202011%20-%20Dise%C3%B1o%20e%20implementaci%C3%B3n%20de%20un%20plan%20de%20Social%20Media%20Marketing%20%28o%20Marketing%202.0%29%20en%20la%20Biblioteca%20de%20la%20Universidad%20de%20C%C3%A1diz.pdf.
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This paper focuses on the design and implementation of a social marketing plan that will enable the Library of the University of Cádiz enter with force to the tendency of Library 2.0, thereby improving utilization levels of services and resources as well as maintain a more fluid and direct communication with our customers so that we can build on that feedback to better understand their needs and improve our services and the perception of the university community about the library, putting it in value as an information center specialized in the fundamental university. So here are united by new services and library resources to the possibilities of new web 2.0 tools available on the Internet, so-called social web, to perform the necessary work of dissemination, communication and marketing of a university library.
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Harzhauser, Elisabeth. "Der Faktor Image in Zusammenhang mit erfolgreicher Öffentlichkeitsarbeit : Möglichkeiten der Imagepflege in der Zentraldokumentation der Landesverteidigungsakademie mit Hilfe von internen und externen Public Relations." Thesis, 2006. http://eprints.rclis.org/7726/1/AC05369739.pdf.
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At present, the Austrian army is highly focusing on using public relations methods to gain the public's trust. However, the documentation centre of the Austrian army is not incorporated into this general public relations concept. Nevertheless, the documentation centre already uses some public relations instruments to keep their
employees and army-internal clients informed but without following a structured plan. Therefore the aim of the thesis is to develop a public relations concept for the documentation centre of the Austrian army in order to make their public relations more effective.
Due to the fact that the main aim of public relations is to get a positive image within the group of stakeholders, the factor reputation and its link to successful public
relations is analysed in a detailed review of literature. The empirical part of the thesis investigates the current image of the documentation centre among its employees and
clients. For these purposes, interviews amongst employees and clients are conducted. On the basis of this IS-analysis the aims of public relations, corresponding instruments and evaluation tools are defined. The results of the interviews show that the documentation centre has in general quite a positive image but has to work more on its information policy in order to keep its employees motivated and to attract the attention of existing and potiential clients. As
a result, the aims of public relations and instruments mainly focus on these aspects.
8
Akbayrak, Emre Hasan. "Orta Doğu Teknik Üniversitesi Kütüphanesi'nde Hizmet Kalitesi Ölçümü." Thesis, 2005. http://eprints.rclis.org/9623/1/Orta_Dogu_Teknik_Universitesi_Kutuphanesi%27nde_Hizmet_Kalitesi_Olcumu-Emre_Hasan_Akbayrak.pdf.
Full textAbstract:
As with service-based business enterprises, determining the quality of service provided by libraries is dependent on the discovery of reliable data. In modern libraries, the ability to accurately measure and evaluate quality service to users holds a significant place in determining the value of library service to users and provides a key to appraising
performance and productivity. The ability to analyze performance is one of the most important factors in the successful performance of their duties for university libraries. The quality level of the various services provided by university libraries of our country cannot be defined numerically; on the contrary, libraries have usually relied on the traditional means of analysis, making judgements based on generalized observation or common opinion. In university libraries measuring quality levels of user-focused services is a core problem. The hypothesis of this research has been stated as “The quality of the services provided by METU Library can be measured and re-organized according to the dimensions of library service quality which affect service, access to information, library as place and personal control”. In this thesis, the LibQUAL+TM service quality measurement tool has been applied as the scale of user-focused service quality and the quality of service at the METU Library has been measured. Determining the findings and evaluating them
against those found in the literature provide the results of this research.
9
Maciel, Evangelina. "Panorama latinoamericano sobre la integración de las bibliotecas nacionales en el gobierno abierto de su país." Thesis, 2018. http://eprints.rclis.org/38379/1/Tesina%20Evangelina%20Maciel.pdf.
Full textAbstract:
The main objective of this research is to analyze and evaluate the presence of national libraries in Latin America within the open gov portals of their country. Different concepts related to the subject are addressed in order to constitute a theoretical framework that allows understanding the complexity of the thematic, among them the following can be mentioned: national library, law of access to public information, public policies and open government plan that each country carries out. Methodologically, the web pages of each information unit are observed in order to establish if they have the elements that are part of open government. The method of virtualized observation is used which, through the creation of a web form, in which they are analyze each of the sites in question. The main axes that make up the government (transparency, collaboration and citizen participation, and accountability) were those that were considered to carry out the analysis. In order to establish a state of the situation is that compiled the legislation on access to public information to understand the importance in integration in the open government. Subsequently, the results obtained from the evaluation of the different cases are compared, establishing the situation in which each national library is located. Towards the end of this thesis, the elaborated guidelines that try to be useful so that each institution can be integrated into this system of government can be observed. By way of closure, the conclusions that aim to shape a panorama of the current reality of Latin America around the subject are outlined.
10
Luceri, Melina, and María-Cecilia Corda. "Estrategias de comunicación en las bibliotecas universitarias de la Universidad Nacional de la Plata: promoción de sus servicios documentales." Thesis, 2015. http://eprints.rclis.org/28649/1/luceri_2015_estrategias_comunicacion_bibliotecas_unlp.pdf.
Full textAbstract:
Se realiza un estudio de las bibliotecas universitarias de la Universidad Nacional de La Plata (en adelante UNLP) con el fin de conocer las políticas y estrategias empleadas
en materia de comunicación con sus usuarios, más exactamente las relativas a las tareas de promoción de los servicios documentales. Para ello se detectan y analizan las
políticas de comunicación existentes en las bibliotecas, se efectúa una observación directa de los espacios físicos y virtuales de las mismas y se realizan entrevistas semiestructuradas a representantes de algunas de las bibliotecas estudiadas. Finalmente, se analizan y comparan los resultados obtenidos y se sugieren pautas en torno a las
políticas de comunicación y promoción.
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Find full textBook chapters on the topic "FB. Marketing"
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Barbery-Montoya, Danny C., and Patricio J. Toro-Orellana. "Marketing Management Inside the Business Family." In Handbook of Research on the Strategic Management of Family Businesses, 304–21. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2269-1.ch014.
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