Journal articles on the topic 'Fashion Group'
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Sultanova, Durdona A., and Aziza A. Ermekbayeva. "SEMANTICTERMINOLOGY OF THE LEXICAL-SEMANTIC GROUP “FASHION”." European International Journal of Philological Sciences 3, no. 12 (December 1, 2023): 15–17. http://dx.doi.org/10.55640/eijps-03-12-04.
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This article is devoted to the study of the vocabulary of the lexical-semantic group “Fashion” at the present stage of development of the Russian language. The article examines the most productive methods of word formation, in particular, special attention is paid to semantic term formation, as well as borrowings from the English language, as a productive way of replenishing the vocabulary of LSP “Fashion”.
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Shen, Lei, and Muhammad Hussnain Sethi. "Sustainable Fashion and Young Fashion Designers: Are Fashion Schools Teaching Sustainability?" Fibres and Textiles in Eastern Europe 29, no. 5(149) (October 31, 2021): 9–13. http://dx.doi.org/10.5604/01.3001.0014.8036.
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The fashion Industry is one of the major polluting industries globally, and it has become a hot topic of debate. Thousands of people participate in climate change marches and attend seminars worldwide, but sadly most of them usually wear fast fashion products due to the lack of awareness. This pilot research investigates how well freshly graduated fashion designers know sustainable textiles and fashion as fashion designers are the ones who lead the fashion industry. We used a qualitative research method, and focus group discussion was applied for data collection. Twenty-four freshly graduated fashion designers from China, India, Bangladesh, and Pakistan participated in this research. The focus group discussions were conducted in Shanghai, China. Topics were divided into three categories:(a) fast fashion, recycling & upcycling, (b) zero-waste fashion, and (c) eco-friendly fibres. Findings disclosed that the participants were well-aware of techniques like fashion illustration, pattern-making, and draping but comparatively uninformed about sustainable fashion. They were familiar with the term „sustainable fashion” but completely unaware of details and their sustainability responsibilities. Suggestions to rectify this important issue are provided in this study.
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Быданцева, А. С., and Е. В. Трофимова. "Внедрение системы управления проектами в компании fashion-индустрии на примере Melon Fashion Group." ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 86, no. 2 (2022): 10–15. http://dx.doi.org/10.18411/trnio-06-2022-48.
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В статье рассмотрены проблемы проектного управления в компании «Мэлон Фэшн Груп», выбор методологии проектного управления. Предложены модель ИСУП, интеграционное решение между системами, а также модель Проектного офиса.
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G. Fowler, Jie, Timothy H. Reisenwitz, and Aubrey R. Fowler. "Fashion globally." Qualitative Market Research: An International Journal 17, no. 3 (June 3, 2014): 172–91. http://dx.doi.org/10.1108/qmr-04-2013-0022.
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Purpose – The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective. Design/methodology/approach – This exploratory qualitative focus group study showed a set of validated advertisements to 64 female participants. Half of the sample was from the USA, the other half was from China. To examine generational differences, the interviewees were split by age in each group: half of the participants were between 18 and 34, and half were between the age of 45 and 65 years. Findings – Both Chinese and American target audiences viewed the trendy advertisements with an aspirational eye in which the advertisement was interpreted as representing an ideal self to which they aspired, one that they wanted to achieve but, for some reason(s), were not capable of achieving at the time. However, the degree of aspiration varied for Chinese and American audiences. Research limitations/implications – Because of the chosen research approach, the research results may lack generalizability. Therefore, future research may use survey and experimental research approaches. Practical implications – International marketers may need to design advertisements with more “realistic” imagery, while keeping the idealized Western style in Chinese advertising. Advertisers should also be cognizant of intergenerational influences in the Chinese market; many young Chinese women still rely on their mothers regarding fashion purchase decisions. Originality/value – This paper fills a need to understand both the similarities and the differences in marketing communications across cultures.
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K, Pavithra, and Shashi Nag. "The Impact of Contemporary Fashion on Indian Youth of Age Group (15 to 25) Years." International Journal for Research in Applied Science and Engineering Technology 12, no. 2 (February 29, 2024): 644–50. http://dx.doi.org/10.22214/ijraset.2024.58404.
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Abstract: Contemporary fashion change at a faster rate in this age of technology and social media. The fashion choices of India youth have undergone a significant transformation in recent years. Contemporary fashion stands for high quality modern clothing and accessories that are currently in trend, which are also accessible and attainable. Some brands also focus on the environmental factor. The rise of social media and global influence, India youth has been exposed to a wider range of fashion styles, which has led to a change in their traditional fashion preferences. Contemporary fashion come and go; meanwhile a society’s values are established and evolving characteristic to their beliefs and culture. The own business starts seeking for a solution to reduce this dissonance or it aspires to get better. Comprehensive analysis of changing contemporary fashion and choices of India youth, and the role that family approval and disapproval play in shaping their decisions. The youth are increasing the embracing global contemporary fashion, they are still deeply rooted in their cultural traditions and values and therefore the approval and support from their families comprehensive of the changing fashion landscape in India by highlighting the importance of understanding the interplay between cultural , family dynamics, and personal choices, in shaping the fashion preferences of young people in India .as an expression of their feelings today’s youth endeavor to understand the contemporary fashion and adopt the clothing style suits their value and traits. Besides the traditional social schedule of contemporary fashion, it is the attitude of the generation that has set forth the trend of anonymous style and self-expression. Having transcended from a precapitalist feudal social structure to a postmodern social structure, today’s behavior is marked by self-image and self-expression paving the way for uniqueness. The study adopted a qualitative research methodology “the impact of contemporary fashion on India youth” using charts, graphs, and numbers. The findings are related to google questionnaire team.
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Saputra, Muhammad Dinda, and Hestya Patrie. "PENERAPAN E-COMMERCE GUNA MENINGKATKAN PENJUALAN HEYHO GROUP INDONESIA." IDEALIS : InDonEsiA journaL Information System 3, no. 1 (February 4, 2020): 116–22. http://dx.doi.org/10.36080/idealis.v3i1.1677.
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Heyho Group Indonesia adalah satu tempat bisnis yang memproduksi fashion masa kini pada kalangan remaja untuk itu Heyho Group Indonesia mempunyai pemikiran bisnis yang sangat luas untuk memperkenalkan produk Brand dalam negeri, seiring berkembangnya jaman peminat fashion semakin meningkat. Pada umumnya usaha dengan konsep penjualan fashion mengutamakan kebutuhan untuk anak-anak muda, pelajar dan mahasiswa. Penulis melakukan analisa mengenai sistem penjualan tersebut, dimana sistem yang sedang berjalan pada Heyho Group Indonesia belum menggunakan teknologi berbasis web, seperti melakukan penjualan produk fashion yang terdapat pada brand dan pembuatan laporan bulanan. Begitupun dengan pengolahan data yang dihasilkan dari transaksi yang terjadi masih menggunakan tulisan tangan, sehingga memungkinkan terjadinya kesalahan atau masalah seperti kekeliruan dalam penulisan dan perhitungan. Dengan adanya teknologi yang berkembang pesat saat ini, sangat mungkin untuk mendukung bisnis menjadi lebih berkembang dan maju. Hal tersebut menjadi peluang untuk menangani masalah yang terjadi pada Heyho Group Indonesia. Dengan merancang sistem penjual berbasis web dengan memanfaatkan teknologi, diharapkan mampu memberikan dampak positif bagi Heyho Group Indonesia Sehingga kegiatan penjualan produk menjadi lancar serta mampu bertahan dan bersaing dengan bisnis serupa yang ada saat ini. Penulis mengimplementasikan dengan menggunakan database MySQL.
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Taylor, Madeline, Kiara Bulley, and Anna Hickey. "Manifesto of dress: Political intersections in fashion lecture-performances." Clothing Cultures 6, no. 2 (June 1, 2019): 265–80. http://dx.doi.org/10.1386/cc_00016_1.
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This article argues for the consideration of the lecture-performance as a genre that offers rich possibilities for critical fashion discourse, one that is uniquely suited to the material, embodied nature of clothing.The article recounts a lecture-performance by Australian-based design group The Stitchery Collective, which explored moments in history that demonstrate fashion’s capacity to resist, rebel and turn the political into the fabulous. From Amelia Bloomer’s bloomers to the sans-culottes of revolutionary France, fashion has acted as a tool and medium for great social protest and momentum for change. In contemporary fashion, local designers in Australia embed counter-fashion ideology into their business practices to offer a counteraction to the more negative effects of capital-F Fashion. The lecture-performance aimed to reframe personal consumption choices in the now, via the political fashion of the past, as politically motivated and most of all, capable of contributing to real change. The Stitchery proposed that in fashion, the personal is political and the political is personal, both throughout history and in the present day. The creative work combined public lecture, historical dress up, contemporary fashion showcase and call to action in an engaging lecture-performance format.
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Soodsang, Nirat. "Fashion Design from Woven Fabrics of Community Enterprise Group." Asian Social Science 12, no. 3 (February 23, 2016): 31. http://dx.doi.org/10.5539/ass.v12n3p31.
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<p>The objectives of this study were to 1) design fashion and bags from woven fabrics of the community enterprise group in Pitsanulok province 2) compare the quality of products based on the criteria used to measure community products classified by features, genders, level of income and 3) present a prototype from local woven fabrics in Pitsanulok province. The research procedure includes the sample group which incorporates 67 consumers in their working ages. Accidental sampling design was implemented. The instruments were modified and validated by the standard of community products scp. 196/2003 entitled handmade products from fabrics quality assured in terms of the product neatness, benefits, materials, and manufacturing processes as well as marketing possibility and career advancement. The results were that the fashion design and bags from the local woven fabrics proposed as the prototype had their own valued adding and could be able to market. As regards the quality assurance, the satisfactory level was good. Also, when the satisfactory level of the consumers towards the products were compared regarding genders and level of income, there was no significant differences found.<strong></strong></p>
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Lai, Yiqing. "LVMH Strategy and Financial Analysis of LVMH Group." Highlights in Business, Economics and Management 10 (May 9, 2023): 143–48. http://dx.doi.org/10.54097/hbem.v10i.8030.
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In the current environment of economic downturn, frequent regional conflicts and continuous impact of COVID-19, the luxury industry and fashion industry are also expanding with the trend of The Times. These industries have their own unique judgment on the current situation, and their strategic layout is constantly updated and changed with a deeper understanding of the situation and more accurate judgment. Through corporate strategy and financial indicators, this paper analyzes how LVMH Group, as a leader in the luxury industry and fashion industry, avoids risks in the face of multiple difficulties, carries out self-transformation and innovation, constantly realizes the digital transformation of LVMH enterprises, highlights and gives play to its comprehensive advantages, and implements merger and acquisition strategy to increase the company's profits. The analysis of the company can reflect from the side how the luxury industry and fashion industry promote consumption and economic development through their own strength under the current situation.
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Wang, Juan, and Kwang Sook Sung. "A Study on the Discourse and Characteristics of Design Expression of NFT Virtual Fashion Design through China Social Media Big date Analysis." Korea Institute of Design Research Society 8, no. 2 (June 30, 2023): 335–52. http://dx.doi.org/10.46248/kidrs.2023.2.335.
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This study aims to analyze the discourse and design characteristics of ‘NFT virtual fashion’ through social media big data analysis. Data was collected using the keyword ‘NFT virtual fashion’ from Textom China, and the discourse of NFT virtual fashion was analyzed using CONCOR analysis. Cluster analysis was employed to examine the design characteristics of NFT virtual fashion. Four discourse groups emerged from the CONCOR analysis: Group 1 discussed the trends in NFT virtual fashion brands and its development, Group 2 explored the experiences and creation of NFT virtual fashion, Group 3 examined the market and investment trends of NFT virtual fashion in the fashion industry, while Group 4 focused on the subscribers desires and the presence of the sportswear brand Nike in NFT virtual fashion. Furthermore, eight design clusters were identified through cluster analysis, namely: Cluster 1 - ‘Boldness’, Cluster 2 - ‘Collaboration and High Quality’, Cluster 3 - ‘Artistry and Virtuality’, Cluster 4 - ‘Exaggeration and Technological Elements’, Cluster 5 - ‘Environmental Friendliness and Non-standardization’, Cluster6 - ‘Aesthetics and Interactivity’, Cluster 7 - ‘Non-contact’, and Cluster 8 - ‘Boundarylessness’. Finally, insights were drawn from the analysis of the discourse and design characteristics of NFT virtual fashion.
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De Miranda, Ana Paula Celso, Eduardo Jorge Carvalho Maciel, and Olga Maria Coutinho Pepece. "Meaning and Values in the Consumption of Fashion by Men." International Journal of Marketing Studies 8, no. 6 (November 28, 2016): 97. http://dx.doi.org/10.5539/ijms.v8n6p97.
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<p>The objective of this study was to analyze the discourse on fashion consumption and fashion brands by male inhabitants of Caruaru city, State of Pernambuco, Northeastern Brazil. The findings include the way men understand fashion consumption and the values that direct them to buy fashion brands. These men see fashion consumption as the act of buying and consuming fashion brands in order to acquire various levels of status and express their values. When their discourse leaves the domain of fashion, the act of dressing becomes functional, an expression of personality and occupation. By doing this, it becomes part of the male universe. The following symbolic associations were identified, which were related to the motivational types of values proposed by Tamayo and Schwartz: Self-Realization/Self-Esteem, Belonging/Compliance, Contemporaneity/Hedonism, Rationality/Confidence, Distinction/Self-Determination, and Ostentation/Social Power. It may be concluded that the consumption of fashion and fashion brands by the men in the studied context are directly related to the social group they belong to, or would like to belong to (aspiring group). Regarding the group they belong to, the participating men, while consuming fashion and fashion brands, choose items that reflect the values of their group in order to feel part of it. However, insatiable desires, inherent to all human beings, do not allow that the Caruaru men are satisfied with the feeling of belonging to a group only, driving them to seek in the consumption of fashion and fashion brands those items that will make them feel valued and recognized as being unique.</p>
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Heo, Jeong-Ae, and Mi-Ra Hong. "The Investigation of Fashion Wig Perception and Purchase Behavior in 20~40 Ages’ Women: Focusing on Fashion Wig Wearers." Journal of the Korean Society of Cosmetology 29, no. 6 (December 31, 2023): 1353–77. http://dx.doi.org/10.52660/jksc.2023.29.6.1353.
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The aim of this study is investigation of fashion wig perception and purchase beahvior in 20~40 ages women. The answer of 254 fashion wig wearers was analyzed by SPSS 21.0 program. In result, the responses of ‘agree’ and ‘strongly agree’ were positive at 55.9~76.0% in all five questions of fashion wigs perception. The analysis of the relationship between sociodemographic characteristics and perception of fashion wigs showed ‘agree’ and ‘strongly agree’ with psychological stability and recommend to friends and family in the group of 25~40 ages. The help with hair styling showed in the group of desk job and service job, and the confident was in the group of college (university) graduate, and psychological stablity in the group of enjoy of hairstyle changing. The analysis of relationship between sociodemographic characteristics and purchase behavior showed follow. The information collection pathway and purchase place were hair shop in the group of old age and higher-level education. Decision of style was designer's recommended style in the group of enjoy of hairstyle changing, and first considerations of selection showed style and quality. Wearing form and purchase reason showed half wig (hair pieces etc.) in the group of higher-level education and natural. The most favorite color was brown line and next was black line. In conclusion, the perception of fashion wig wearers may be used fashion wig such as fashion item, and hair shop can be preferred for information collection pathway, purchase place and A/S of fashion wig.
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Etuk, Dr Aniebiet, Dr Joseph A. Anyadighibe, Edim Eka James, and Ukpe, Mfon Uma. "SOCIOLOGICAL FACTORS AND CONSUMER BUYING BEHAVIOUR TOWARDS FASHION CLOTHING." International Journal of Applied Research in Social Sciences 4, no. 2 (March 17, 2022): 21–34. http://dx.doi.org/10.51594/ijarss.v4i2.305.
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This study focused on sociological factors and consumer buying behaviour towards fashion clothing. It was carried out to determine the effects of family, peer group, reference group and culture on consumer buying behaviour towards fashion clothing. The study adopted cross-sectional survey research design. A structured questionnaire was used to obtain primary data from 185 consumers of fashion clothing. Data analysis was done using descriptive statistics, while hypotheses testing was done using multiple linear regression. Consequently, the findings of the study revealed that culture (? = .507; p-value = 0.000 < 0.05) had the highest significant positive effect on consumer buying behaviour towards fashion clothing, followed by family (? = .244; p-value = 0.000 < 0.05), reference group (? = .238; p-value = 0.000 < 0.05) and peer group (? = .085; p-value = 0.005 < 0.05). The study concluded that sociological factors are key determinants of consumer buying behaviour towards fashion clothing and made practical implications to that effect. Keywords: Sociological factors, Consumer Buying Behaviour, Fashion Clothing, Social Influence Theory.
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Chauhan, Shaifali, Richa Banerjee, and Nischal Risal. "Role of Fashion Involvement and Hedonistic Consumption towards Fashion Apparel Industry." Pravaha 26, no. 1 (June 1, 2020): 125–34. http://dx.doi.org/10.3126/pravaha.v26i1.41867.
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Fashion clothes industry is dependent on endless ideas and new opportunities. The apparel industry replicates people’s lifestyles and represents their social and economic status. The study aims on analyzing the impact of fashion involvement and hedonistic consumption tendency on purchase intention towards fashion apparel industry. The sample contained the representation of population from different cities between the age group 18 to 40. The purposive sampling technique, non-probability sampling techniques and 200 respondents had been selected to collect the data. The result specified that the data was highly reliable with the different values as reported by Cronbach’s Alpha test. Factor analysis, ANOVA, and regression analysis had been done to analyze the data. The regression analysis concluded and proved that there was a positive significant impact of fashion involvement and hedonistic consumption tendency on purchase intention.
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Alpat, Fatma Engin, and Yusuf Ziya Aksu. "Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets." EMAJ: Emerging Markets Journal 3, no. 3 (March 5, 2014): 67–76. http://dx.doi.org/10.5195/emaj.2014.56.
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In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors considered, hence, sociologists and trend setters are working together because the concept of fashion product should be viewed as a determiner of status and power of a certain community. Each group within the community should be defined within a certain status and therefore each status corresponds to a relevant fashion concept. The survival of the fashion designers within the industrial sector could only be plausable if fashion is firstly analyzed conceptually and then applied separately to each group of the community.
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Kim, Seon-Sook. "The Preference on Fashion Advertisement Media by Lifestyle Group Types." Journal of the Korean Home Economics Association 49, no. 8 (October 30, 2011): 97–111. http://dx.doi.org/10.6115/khea.2011.49.8.097.
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Mutha, Aditi. "ZUDIO BY TATA GROUP: THRIVING IN THE BRICK-AND-MORTAR ERA." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 07, no. 02(I) (June 30, 2024): 165–69. http://dx.doi.org/10.62823/7.2(i).6626.
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This study explores the strategic resilience and transformation of Zudio, a fashion retailer under the esteemed Tata Group. In an era overshadowed by e-commerce, Zudio, known for its affordable fashion offerings, has defied industry trends by thriving as a brick-and-mortar retailer. The study delves into the innovative measures and strategic decisions taken by Zudio's leadership to maintain its relevance and profitability in an evolving retail landscape. It provides insights into the challenges faced and the tactics employed to ensure Zudio's continued success as a physical retail brand.
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Nurdiawan, Odi, and Riyan Suryatana. "Penentuan Rencana Strategis Penjualan Fashion Melalui Penerapan Data Mining Untuk Pengelompokan Market Share Penjualan Fashion." Jurnal Teknik Komputer 5, no. 1 (February 18, 2019): 97–104. http://dx.doi.org/10.31294/jtk.v5i1.3619.
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Changes in consumer thinking patterns have a huge impact on several companies engaged in e commerce. Every company engaged in e commerce has several ways to attract consumers to be interested in a product created by the company, one way is to classify consumer desires. The group examined in this paper is to group fashion interests from several desires. Diverse grouping through the application of data mining with clustering methods that determine the number of clusters then allocate data into clusters after that calculate the average of the data that is in each cluster after that allocate each data to the closest average, and if still there is data that moves clusters or changes in average values then returns to calculate the average. The results of this paper can classify the desires of consumers from the desires that consumers want. This research can classify the types of fashion, and can increase sales profits through these types of desires, then improve marketing or to restore goods. Key Word: Fashion, Data Mining, clustering
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Kim, Jiyeon, Joohyung Park, and Paige L. Glovinsky. "Customer involvement, fashion consciousness, and loyalty for fast-fashion retailers." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 301–16. http://dx.doi.org/10.1108/jfmm-03-2017-0027.
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Purpose The purpose of this paper is to investigate how customer involvement in product development creates an emotional connection, satisfaction, and subsequent loyalty toward fast-fashion retailers across high vs low fashion-conscious consumers. Design/methodology/approach Both qualitative and quantitative methods were used to gain understandings of the impacts of customer involvement. To explore customers’ general perceptions of fast-fashion retailers, a focus group interview with 11 US students was conducted. Data for a hypothesis test were obtained from 306 US female consumers and analyzed through structural equational modeling. Findings The findings underscored the relational benefits of involving customers in product development and the substantial moderating impact of female customers’ fashion consciousness. Practical implications The study’s findings support that the customer-brand relationship can be solidified by proactively involving customers in product development. This is beyond benefits derived from leveraging customers’ operant resources in product innovation. Thus, apparel retailers should take such interactive opportunities to build relationships with customers. Also, involving customers in product development can be a critical way for fast-fashion retailers to establish an emotional bond with and loyalty from consumers with a low level of fashion consciousness. Thus, any digital opinion platform designed to foster customer involvement should be managed with the customer-brand relationship in mind. Originality/value This study contributes to the emerging body of literature on customer involvement in product development in fast-paced retailing by elucidating the psychological process through which their participation strengthens the customer-brand relationship manifested in emotional, evaluative, and behavioral responses to the brand, and by identifying a consumer attribute that fortifies this process.
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Araújo, Maria Kélvia Ferreira de, Rafael Fernandes de Mesquita, Fátima Regina Ney Matos, and Michelle do Carmo Sobreira. "Fashion consumption practices of millennials women: between fast and slow fashion." Revista de Administração da UFSM 15, no. 4 (December 16, 2022): 615–33. http://dx.doi.org/10.5902/1983465970206.
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Purpose: The ephemeral nature of fast fashion has influenced a change in people's thinking around the world about its production and consumption practices. This change in social behavior has been noticed, as people question the current way of consuming and provoke what has been called slow fashion. In this way, how is the adherence to 'practices' of fashion consumption, considered as slow fashion, by young women, an age group inserted in the millennials classification? Would it be a transition from fast to slow?Design/methodology/approach: This research has a qualitative approach, and its type is classified as exploratory, making use of the interview as a data collection technique.Findings: The results showed a steady consumption within the large retail of fast fashion due to low prices, convenience, and easy access. However, the interviewees showed trends in positioning for the consumption of slow products.Originality/value: It is concluded that fast fashion, until nowadays, is the concrete and hegemonic practice of fashion consumption, and it is not possible to view it as an ex-practice, since the three criteria of its classification still remain connected. As for slow fasion, this is in a proto-practice state, as component elements are identified, but connections have not yet been made.
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Setiawan, Zunan, Heny Herawati, Ratnawita Ratnawita, Syamsu Rijal, and Ratih Pratiwi. "The Influence Of Group Conformity, Consumer Attitude And Lifestyle On The Purchase Decision Counterfeit Fashion Products." Journal of Economic, Bussines and Accounting (COSTING) 6, no. 2 (May 11, 2023): 2215–27. http://dx.doi.org/10.31539/costing.v6i2.6109.
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This study was conducted to determine the effect of attitude, lifestyle and group conformity to the decision buying fashion products imitation. The hypothesis in this study is whether there is a significant influence of the dimensions of attitude (cognitif, affective, conative), dimensions of lifestyle (activity, interest, opini) and dimensions of group conformity (normative influence and informational influence) to the decision buying fashion products imitation. The population in this study were 887 men and women with classification age (18-25) years old and 350 samples were taken using a non-probability sampling techniques called convenience sampling. To measure, researchers adapted from Tricomponent Attitude Model Scale, AIO methods, and Peer Conformity Inventory (PCI). CFA (Confirmatory Factor Analysis) is used to test the validity of measuring instruments and Logistic Regression Analysis was used to test the research hypoteses. All testing technique performed using SPSS software 16.0 and LISREL 8.70. The result showed that there was a significant effect of attitude, lifestyle and group conformity on purchase decisions fashion products imitation. Minor hypothesis test results showed that the interest and informational influencem have a significant influence on the decision to buy fashion products imitation. Meanwhile, cognitif, affective, conative, activity, opini and normative influence didn’t have a significant influence on the decision buying fashion products imitation. The results also showed the proportion of the variance of the decision of buying a fashion products imitation described by all the independent variables was 18.7%, while 81.3% is influenced by other variables outside of this research. Researcher hope implication of this research will be more examined by adding some independent variabel. Example, demografic factors.
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Tahalele, Yoanita Kartika Sari. "The Significant of Fashion Ethics Education on Young Fashion Designers and Entrepreneurs." Humaniora 11, no. 2 (July 30, 2020): 145–50. http://dx.doi.org/10.21512/humaniora.v11i2.6503.
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The research aimed to examine the relationship and understand the significance of ethical fashion education to young fashion designers and entrepreneurs’ value systems and ethical behavior. The research applied a descriptive qualitative method based on focus group discussion using purposive sampling. Data were collected from six young fashion designers and entrepreneurs, who graduated from Fashion Design and Business at Universitas Ciputra Surabaya and had ever attended Fashion Ethics class on their seventh semester. The research result shows that Fashion Ethics education is important and gives a positive impact on participants’ ethical values and behavior. Furthermore, some existing personal traits that came from family, as well as previous formal education, significantly influence people’s value system and ethical behavior, which cause different impacts and results of the program among participants. Meanwhile, the religious background does not have a significant influence on the result. In conclusion, the Fashion Ethics program has a positive effect on young fashion designers and entrepreneurs’ ethical values and behavior.
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Hlačar, Tajda. "Laibach, Anti-fashion and Subversion." Textile & leather review 3, no. 2 (June 16, 2020): 78–91. http://dx.doi.org/10.31881/tlr.2019.32.
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The worldwide renowned Slovenian industrial alternative music group Laibach, which was also a member of the multimedia artists’ collective called NSK, has been a subject of many professional discussions. This article attempts to analyse Laibach’s conception of a uniform according to the theory of anti-fashion. As one of the most recognizable elements expressing a mythical, totalitarian aura, inseparably linked with the performers’ distant and constrained attitude, Laibach’s uniform can be erroneously comprehended as anti-fashion clothing, expressing fixed and rigid social environments. The analysis of Laibach’s television interview from 1983, in which the band is directly imitating the ruling ideological language, shows that the strategy of over-identification and subversion represent dominant principles of Laibach’s actions, combining them with the retro-method of using symbols and images of various cultural traditions and periods, as seen in their diversity of clothing worn, including the Yugoslav military uniform, miner and hunting uniforms, jeans and shirts, and even fashionable items. With the performative dimension in the ideological ritual and by emphasizing totalitarian tendencies in contemporary society, Laibach endeavours to show that all changeable multiform clothes are uniforms – timeless, universal and deprived of semiological meaning and thus surpasses the distinction of fashion and anti-fashion or fixed and modish costume. Nearly forty years after the establishment of the group, Laibach is conventionally dressed in regular clothes, nevertheless providing a sentiment of wearing a collective’s uniform.
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Bailey, Lauren R., and Yoo‐Kyoung Seock. "The relationships of fashion leadership, fashion magazine content and loyalty tendency." Journal of Fashion Marketing and Management: An International Journal 14, no. 1 (March 2, 2010): 39–57. http://dx.doi.org/10.1108/13612021011025429.
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PurposeThe purpose of this study is to examine the influence of fashion magazine content on consumer loyalty behavior and to analyze the differences in fashion magazine content preference and loyalty tendency toward fashion magazines among the identified fashion consumer groups according to their level of fashion innovativeness and opinion leadership.Design/methodology/approachA structured questionnaire was developed to collect data on the variables in the study. The data analysis consisted of exploratory factor analysis, multiple regression, multivariate analysis of variance (MANOVA), analysis of variance (ANOVA), and descriptive statistics including means, frequencies, and percentiles.FindingsSix fashion magazine content dimensions were identified. The results revealed that fashion magazine content was significantly related to loyalty tendency toward a fashion magazine. In addition, respondents' preference for fashion magazine content and their loyalty tendency varied according to fashion consumer group and their level of fashion innovativeness and opinion leadership.Research limitations/implicationsThe study has practical implications for fashion magazine editors and marketers regarding how to incorporate fashion magazine readers' wants and needs in relation to the magazine's content, how to position their magazines for targeting different groups of shoppers, and how to allocate the features of fashion magazines in order to promote readership and loyalty toward the fashion magazine.Originality/valueDespite the importance of fashion magazines as an information source, little research has been conducted to analyze fashion magazine content and its influence on loyalty tendency.
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Sadhukhan, Sharmistha, and Sonali De. "Working and Non-Working Women: Fashion Involvement in Relation to Buying Behaviour." Journal of Psychosocial Research 19, no. 1 (June 1, 2024): 25–32. http://dx.doi.org/10.32381/jpr.2024.19.01.3.
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In the present study an attempt has been made to find out the relationship of fashion involvement with two types of buying behaviour namely, compulsive and impulsive buying in working and non-working married women. Data were collected from married female participants of 25-60 years of age having at least one child. On the basis of monthly earning three groups were formed, namely, high salaried group (WWH), low salaried group (WWL) and housewife group (WWN) with monthly pocket money. Eighty participants were recruited in each group. Results indicate that in each of the three groups both compulsive and impulsive buying behaviours were positively correlated with fashion involvement. Also, participants of the three groups with high fashion involvement (HFI) were found to be significantly higher in compulsive buying as well as in impulsive buying than those with low fashion involvement (LFI).
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Zheng, Jin-hui, Zixia Cao, Xin Dai, and Chun-Hung Chiu. "Fashion Brand Purity and Firm Performance." Mathematical Problems in Engineering 2013 (2013): 1–18. http://dx.doi.org/10.1155/2013/363095.
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A large number of prior empirical research and case studies used qualitative methodology to discuss the fashion brand dilution resulting from consumer base extension from the target group(s) to the nontarget groups and its impacts. From a different perspective, this paper establishes a dynamic brand dilution and performance model, demonstrating how dynamic changes of sales volumes involving the two consumer groups affect the degree of brand dilution and the performance of the brand. We incorporate the factor “brand purity” to the model as a quantitative measure of brand dilution level that affects firm annual revenue and profit change comprehensively in iteration. Our model suggests that fashion brands, especially luxury brands, can be easily diluted under the pressure of firm growth, and the brands suffer the significant negative impact on their revenues and profit. While increasing sales volume can aggravate the negative consequences, brand purity can be increased through limiting the consumer base to the target group only.
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Gunawardena, Harinda, and Udaya Wickramasinghe. "Materialising Gender-fluidity through Fashion." Bolgoda Plains 01, no. 01 (October 2021): 08–09. http://dx.doi.org/10.31705/bprm.2021.7.
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As the final year comprehensive design project for the Honours Degree of Bachelor of Design, Department of Integrated Design, Faculty of Architecture, University of Moratuwa, I have selected a project which is based upon my own clothing brand. It is an emerging ready-to-wear clothing brand based in Sri Lanka, which was launched in August 2020 through the Colombo Fashion Week named “HARID”. Currently, HARID retails at the Design Collective store in Colombo for a consumer group based upon it. The brand philosophy of HARID is to challenge gender-related stereotypical concepts. As the brand identity, HARID uses heritage craft practices.
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Dr. Joshi Uma, Dhama Aditi,. "INFLUENCE OF FASHION INDUSTRY ON APPAREL BUYING BEHAVIOR OF FASHION COLLEGE STUDENTS." Psychology and Education Journal 58, no. 1 (January 20, 2021): 5706–12. http://dx.doi.org/10.17762/pae.v58i1.2205.
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Purpose – The key objective of the currentresearchpaper is to assess the demographic profile of fashion college students in the age group of 18-23years and also clarifies how fashion industry influence the buying behaviour of youth. The intention is to understand the type of fashion apparel they purchase & whether there is any correlation between demographic variables & buying behavior. Research approach – Structured questionnaire is used to collect the data from fashion college students of Noida city through random sampling. Findings – Consumers’ interest towards fashionable clothing has been increased and to look different they prefer fast fashion apparels according to the latest trend of fashion industry and colour forecast. Fashion college students have varied thoughts with regard to the product characteristicsand they preferred sustainable and natural fabrics but the maincriteria of apparel selection was on silhouette, price and type of fabric.In addition, Social media and Tv are the major source of information for them.A significant correlation in female participants, monthly budget for clothesand influence of fashion industry. Originality/value – This study focusses on mainly on fashion college students specially the students from fashion college– this subject has not been studied muchbefore.
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Ivlieva, Elena Alexeevna. "Anglicisms of the thematic group “Fashion” in the Spanish media discourse." Philology. Issues of Theory and Practice 16, no. 9 (September 5, 2023): 2926–30. http://dx.doi.org/10.30853/phil20230457.
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The aim of the research is to identify the main cases of the functioning of Anglicisms in the thematic group “Fashion” in the Spanish media discourse. The research is carried out involving extensive modern material, namely the material of the electronic versions of the newspapers El País, El Mundo and ABC over the past five years (2018-2023). The scientific novelty of the work lies in conducting a comprehensive study of the Anglicisms belonging to the thematic sphere “Fashion” functioning in the Spanish media discourse. It is the first time that the use of the Anglicisms of the Spanish media discourse at all significant language levels (spelling, lexis and grammar) in modern Spanish print media has been analysed and a comparative analysis of the linguistic features of Anglicisms in three leading print media has been carried out, which served as the basis for their classification. The research findings showed that the Anglicisms of this thematic group are mainly borrowed directly from English, without changing their English graphics and maintaining pronunciation close to the norms of the original English language. Most of the borrowings are nouns that are embedded in the Spanish language system by obtaining the gender category (uncharacteristic of the English language).
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PERIWAL, VIPUL. "FREE ENERGY DECREASES ALONG WILSON RENORMALIZATION GROUP TRAJECTORIES." Modern Physics Letters A 10, no. 21 (July 10, 1995): 1543–48. http://dx.doi.org/10.1142/s0217732395001666.
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The free energy is shown to decrease along Wilson renormalization group trajectories, in a dimension-independent fashion, for d>2. The argument assumes the monotonicity of the cutoff function, and positivity of a spectral representation of the two-point function. The argument is valid for all orders in perturbation theory.
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Huang, Tianqi. "Analysis of Consumer Behavior of Generation Z from Prospects for Non-Fungible Token Clothing Consumption." Advances in Economics, Management and Political Sciences 47, no. 1 (December 1, 2023): 102–8. http://dx.doi.org/10.54254/2754-1169/47/20230363.
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With the development of digital technology, the fashion industry has also begun a digital transformation. Non-Fungible Token (NFT) clothing, as a new fashion trend, has always been a new direction pursued by brands. At the same time, the main group of consumers is also gradually shifting from the previous Generation Y to Generation Z. Generation Z is the future consumption potential group, they deserve brands to adjust their consumption strategies. By exploring the consumption behaviour of Generation Z and its attitude towards virtual fashion, this paper analyzed the fitness between NFT clothing and Generation Z. And it used the literature analysis method to analyze and summarize the papers related to virtual fashion, NFT clothing and the consumption view of Generation Z. Based on the result, it can be seen that the characteristics of NFT clothing are in line with the consumption psychology of Generation Z. Although NFT clothing is still in its early stage, it can be predicted that Generation Z will be the main consumer group of virtual fashion in the future based on their interest in virtual fashion. The future of brands focusing on NFT clothing is bright. By studying Generation Z consumption psychology, this paper hopes to contribute to brand marketing strategy for the future.
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Yoo, Han Bin, and Ji-soo Ha. "What is K-Fashion? Understanding Thematic Components of the Idea of K-Fashion." Asian Culture and History 15, no. 2 (June 12, 2023): 21. http://dx.doi.org/10.5539/ach.v15n2p21.
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With the rising global popularity of Hallyu or the Korean wave, various K-cultures, one of them being K-Fashion, are fascinating the world. This research aimed to examine what are some perceptions that form and complete the idea of K-Fashion. By analyzing the open-coded data from the in-depth group interviews based on the grounded theory with 46 participants from 16 countries excluding Korea, by breaking down the raw data of the interview transcripts, 10 superordinate themes and 38 subordinate themes were found under the 2 categories. The first category consisting of 3 superordinate themes was named ‘dynamic and diverse’, reflecting the dynamically evolving and diverse nature of K-Fashion, and the second category with 7 superordinate themes was identified as ‘double-sided and ambiguous’. The study outlines the thematic components that forms the idea of K-Fashion, which has been a neglected research subject despite its importance in the fast-evolving and growing world of Hallyu.
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Leung, Alexandra C. Y., Rachel W. Y. Yee, and Eric S. C. Lo. "Psychological and Social Factors of Fashion Consciousness: An Empirical Study in the Luxury Fashion Market." Research Journal of Textile and Apparel 19, no. 3 (August 1, 2015): 58–69. http://dx.doi.org/10.1108/rjta-19-03-2015-b008.
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Fashion consciousness is an important consumers' attribute affecting their purchase of luxury products. The existing research mainly focuses on certain factors of fashion consciousness in fashion markets. This research investigates the psychological and social factors of fashion consciousness in the luxury fashion market. Specifically, we analyse how these factors affect fashion consciousness and purchase behaviour among consumers in three age groups of 18-23, 24-29 and 30-35. We find that self-monitoring and self-concept affect fashion consciousness among consumers of the age group of 18-23. We also show that media exposure has a positive effect on fashion consciousness in the age groups of 24-29 and 30-35. Accordingly, we suggest that retailers come up with proper advertising messages to influence the self-monitoring and self-concept of young consumers around the twenties. We also recommend selecting appropriate channels to enhance the exposure of luxury fashion information to consumers in their mid-twenties to mid-thirties.
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Twigg, Julia. "Fashion, the media and age: How women’s magazines use fashion to negotiate age identities." European Journal of Cultural Studies 21, no. 3 (June 2, 2017): 334–48. http://dx.doi.org/10.1177/1367549417708432.
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The article explores the role of women’s magazines in the negotiation of later life identities, focussing on the treatment of fashion and dress. It locates the analysis in debates about the changing nature of later years with the emergence of Third Age identities, and the role of consumption in these. Focussed on the treatment of fashion and age, it analyses four UK magazines: three chosen to represent the older market ( Woman & Home, Saga, Yours), and one to represent mainstream fashion ( Vogue). It is based on interviews with four editors and analysis of the content of the magazines. The article analyses the media strategies that journalists use to negotiate tensions in the presentation of fashion for this group and their role in supporting new formations of age. This article forms part of ‘Media and the Ageing Body’ Special Issue.
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Emawati. "Trend Fashion Hijab Bagi Generasi Milenial Terhadap Konsep Diri." Jurnal Anifa 1, no. 1 (November 13, 2019): 24–33. http://dx.doi.org/10.32505/anifa.v1i1.1247.
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This Study aims to determine the trend of millenial generation hijab fashion in the squard girl community towards self-concept. This study aims to determine the trend of millenial generation hijab fashion in the squard girl community towards self-concept. The research instrument used was the observation sheet. By using a percentage test formula. Based on the result of self-concept research with indicators of sosial behavior that is equal to 90% easy to get along with group members, amounting to 100% respecting decisions in the group and by 75% good commucation with the group. With the overall recapitulation result of 89.58% showing very high criteria for self-concept. Thus the hijab fashion trend for millenial provides a positive response to self-concept
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Maftei, Alexandra, and Andrei Holman. "Environmental Concerns and the Role Played by Civic Moral Disengagement and Time Perspective: a Pilot Experimental Study." Postmodern Openings 12, no. 1Sup1 (April 29, 2021): 54–70. http://dx.doi.org/10.18662/po/12.1sup1/271.
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In the present exploratory study, our primary aim was to explore whether knowledge about the fast-fashion industry's harmful effects would significantly impact participants' shopping intentions (i.e., eco or fast-fashion items products). Using an experimental approach, we created a virtual clothing shop and allowed participants to win, through a raffle, the contents of their shopping carts. Participants in the experimental group watched a video about the adverse environmental consequences of the fast-fashion industry. In contrast, in the control group, we used a neutral video describing various technical marketing strategies. In the experimental condition, participants chose more eco-friendly products) compared to the control. However, there were no significant differences between the two groups in terms of fast-fashion consumption behaviors, i.e., the choices of buying fast-fashion items. We also found several significant associations between participants' general concern for the environment, consideration of future consequences, civic moral disengagement, and consumption behaviors (buying eco or fast-fashion items following the experimental procedure). Results are discussed concerning their practical implications for sustainable citizenship participation and sustainable education.
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Permatasari, Asti Ayu Wulan, Purnomologi Ursila Nilamsari, and Rayini Dahesihsari. "JENIS PENGARUH KELOMPOK REFERENSI DALAM PEMBELIAN PRODUK FASHION BERMEREK TIRUAN PADA INDIVIDU DEWASA AWAL." Jurnal Perkotaan 12, no. 1 (February 19, 2021): 53–66. http://dx.doi.org/10.25170/perkotaan.v12i1.2238.
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The research aims to describe the references group influences on the consumption of counterfeit branded fashion products on early adulthood individuals. Reference groups refers to individuals or group that become references for individual to forming her/his values and attitudes. Since 2014, the most counterfeit product consumption is fashion, which results on economic loss up to 41 billion rupiahs. Previous study showed that the consumption of counterfeit products was not only influenced by the high price of the original products, but also by psychological aspects, such as motivation to be seen positively and accepted by the social groups. The research applies quantitative approach, using 30 items of references group influences questionnaire. The questionnaire measures three types of references group influences, including informational influence, utilitarian influence, and value expressive influence on early adult individuals who experiences to buy counterfeit branded fashion product. 155 respondents involved. Convenience sampling technique applied, with central tendency, friedman test and mann-whitney test being used for data analysis. The findings show that references group influences for buying counterfeit branded fashion product was in moderate level, with the most influences was informational influences compared to utilitarian and value expressive influences.
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Mucha, Monika. "Moda — czynnik determinujący czy wykluczający udział seniorów w rynku?" Forum Socjologiczne 9 (April 17, 2019): 107–16. http://dx.doi.org/10.19195/2083-7763.9.9.
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Fashion: A factor determining or excluding the participation of seniors on the market? Fashion is an inseparable element of contemporary human life. In general, clothing choices are determined by age, gender and material factors. In terms of age, however, these decisions differ significantly, which is especially evident among the elderly. In consumer choices older consumers are usually guided by rationality. Seniors are currently a specific group of consumers on the market. On the one hand, they are marginalized because of their age and earnings, but on the other hand, it is a social group that begins to dominate the market, which in the near future will become a group of target recipients, including clothing products. When discussing fashion, there are also important characteristics of consumers that influence the fact of whether a given person is an active participant on the market or is an individual excluded from it. The purpose of this article is to try to define fashion as a factor determining or excluding the participation of seniors in the market. The paper presents an analysis of secondary research and the results of pilot studies on the attitude of seniors in the context of fashion.
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Herliana, Sri, Donald Crestofel Lantu, Mia Rosmiati, Rendra Chaerudin, and Nur Lawiyah. "Analysis of Indonesian Fashion Strategy in the export market." 14th GCBSS Proceeding 2022 14, no. 2 (December 28, 2022): 1. http://dx.doi.org/10.35609/gcbssproceeding.2022.2(26).
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Fashion as a personal or group identity has become a lifestyle for the world community, where fashion symbolizes fashion trends that represent the times. Indonesia as a country where one of the pillars of the creative economy is the creative fashion industry is the main attraction in this research. The creative fashion industry in Indonesia is very diverse, this is because it is influenced by culture, environment, availability of raw materials, and creativity that is formed in the business ecosystem. However, behind the large export potential of Indonesia, Indonesia globally ranks 16th as a fashion exporting country for the world. This position is even far from Vietnam which ranks 3rd in the world. This study will analyze the causes of the non-optimal export of fashion commodities, the competitiveness of the fashion industry, and strategies that can be applied to Indonesian fashion SMEs in entering foreign markets. Keywords: fashion, MSMEs, export, international market, fishbone analysis, porter analysis, SWOT-TOWS analysis.
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Feng, Shiyu, Xinyin Lian, and Miaomiao Zhou. "Behind Vogue: Research on the Making Strategies of Gen Z Fashion Marketing." BCP Business & Management 20 (June 28, 2022): 313–20. http://dx.doi.org/10.54691/bcpbm.v20i.989.
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In 2022, Gen Z has become a strong potential fashion consumer group and is becoming a major player in fashion consumption. As the influential “fashion bible”, it would be valuable for Vogue to consider Gen Z as a new target group to maintain its market share and gain more advocates. In this paper, secondary data from multiple sources is used for analysis, and three problems in Vogue’s marketing were identified. It analyzes data such as Gen Z’s spending power and preferences and gives some suggestions for Vogue to target Gen Z in terms of its magazine content and promotion methods. Through the research, it is found that Vogue’s target market is a high-end luxury group that favors expensive fashion styles. It currently has an online version of magazines and a layout of online marketing channels such as Instagram. However, according to secondary data, Gen Z’s ability to consume fails to reach the high-end products, and they have a more diversified and unique pursuit of content and brand. In addition, Vogue has less brand awareness online among the Gen Z group than its competitors, such as Cosmopolitan and ELLE. Therefore, this paper proposes that Vogue focus on what Gen Z concerns in terms of content. For example, to reduce the influence of commercial ads on the content of the fashion magazine and slightly change the cover style to meet Gen Z’s tastes. Vogue can offer fashion courses on campus to increase the brand’s communication among Gen Z students in terms of marketing approach. This study is not only intended to improve the effectiveness of Vogue’s brand marketing but also to offer the marketing field a fashion industry perspective in the study of Gen Z.
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SanMiguel, Patricia, Silvia Pérez-Bou, Teresa Sádaba, and Pedro Mir-Bernal. "How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry." Sustainability 13, no. 20 (October 14, 2021): 11363. http://dx.doi.org/10.3390/su132011363.
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Sustainability strategy at companies has become a key business and management aspect for the development and success of an enterprise. The communication of strategies and actions relating to sustainability has become increasingly important for both companies and brands. This research studies the communication process that forms part of the sustainable strategy of fashion companies, ranging from the corporate website to e-commerce, and it proposes improvements for sustainability communication. Two new models are presented: the Operational Model for Evaluating Fashion Corporate Websites (OMEFCW) and the Operational Model for Evaluating Fashion E-Commerce (OMEFeC), based on the core dimensions of online sustainability communication (orientation, structure, ergonomics and content—OSEC), as established by Siano. In order to obtain an optimal view of the fashion industry, four corporate groups—two luxury fashion groups (Kering Group and Moët Hennessy Louis Vuitton (LVMH)) and two fast fashion groups (H&M Group and Intidex)—are compared. In addition, all of the e-commerce operations of the groups’ fashion brands are analyzed, a total of 32 brands. The results show that it is necessary to continue improving in terms of the communication of sustainability within the fashion industry, whilst demonstrating the great deficiency that exists regarding the communication of sustainability in the case of the brands’ e-commerce operations, which are precisely the web pages most visited by consumers.
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Brun, Alessandro, Hakan Karaosman, and Teodosio Barresi. "Supply Chain Collaboration for Transparency." Sustainability 12, no. 11 (May 29, 2020): 4429. http://dx.doi.org/10.3390/su12114429.
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From an interdisciplinary theoretical perspective, this study uncovers how and to what extent building supply chain relations impacts supply chain transparency in an industrial context characterized by mistrust, complexity and privacy. By conducting a case study involving a multinational fashion group and an influential NGO, this study investigates how a fashion group forms supply chain relations that eventually influence their transparency performance. The fashion group under investigation initially started disclosing information about their supply chain actions in order to ensure legitimacy and protect the brand image. Nevertheless, the group started sharing more information about their supply chains, changing the perspective from a legitimacy driven reactive approach toward an ethics driven proactive approach. Particularly, supplier engagement, commitment and leadership appear to be antecedents to supply chain transparency. The study also reveals the novel influence of NGOs on supply chain transparency. Fashion Revolution has been substantial to drive fashion companies to obtain and disclose information about their supply chains. Supply chain visibility and stronger partnerships are required to overcome problems relating to supply chain complexity on the way toward transparency. Results suggest that supply chain engagement is fundamental for supply chain transparency, and that NGOs play a pivotal role to enhance transparency through knowledge sharing and awareness increasing. The results provide numerous implications that can help industrial practice and research improve the status quo.
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Zhang, Junjie. "The Analysis of the Marketing Strategy of Kering Group." Advances in Economics, Management and Political Sciences 10, no. 1 (September 13, 2023): 144–48. http://dx.doi.org/10.54254/2754-1169/10/20230450.
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Luxury is now defined internationally as a unique, scarce consumer good that is beyond the scope of people's existence and is known as a non-essential item. Because of its scarcity and uniqueness, there is always a group of people in life who are obsessed with buying the hottest and latest items of the moment. They share details, photos, and more on social media. This article evaluates three marketing strategies used by the Kering Group, biodiversity strategy measures, diverse business strategy, and Sustainable Development Strategy. Developing sustainable development strategy and biodiversity strategy measures not only enhances its reputation but also effectively protects the environment. In the past, many consumers often associated environmental pollution with fashionable clothing. There is no denying that fashion clothing does have a significant impact on the environment. According to statistics, the fashion industry has been found to be responsible for 10% of global greenhouse gas emissions and it is one of the four largest sources of pollution in the world. A diverse business strategy can not only diversifies risks but also bring more consumer experience to consumers.
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Wibowo, Alfi Fajria, Jeni Wulandari, and Prasetya Nugeraha. "PENGALAMAN PELANGGAN, REFERENCE GROUP, PERSEPSI HARGA DALAM KEPUTUSAN PEMBELIAN PRODUK ETNIK FASHION." Jurnal Perspektif Bisnis 4, no. 1 (May 31, 2021): 38–50. http://dx.doi.org/10.23960/jpb.v4i1.24.
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This study aimed to determine the effect of customer experience, reference group and price perception on consumer purchasing decisions at fashion ethnic product. The population in this study was the consumers of Juragan Kain Boutique. The data were obtained from questionnaires that were filled in online using a likert scale; the sampling technique used purposive sampling with total sample of 100 respondents of Juragan Kain Boutique consumers. The data analysis in this study used descriptive data analysis and multiple linear regression analysis. The results of this study indicated that customer experience; reference group and price perception partially and simultaneously had positive and significant effect on purchasing decision. In this study, price suitability with product quality was the dominant factor in price perception, because it determined the purchasing decision of the Juragan Kain boutique as an ethnic fashion product.
Abstrak
Penelitian ini bertujuan untuk mengetahui adakah pengaruh pengalaman pelanggan, reference group dan persepsi harga terhadap keputusan pembelian konsumen Butik Juragan Kain. Populasi dalam penelitian ini adalah konsumen Butik Juragan Kain. Data tersebut diperoleh dari kuisioner yang diisi secara online dengan menggunakan skala likert, teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 responden konsumen Butik Juragan Kain. Analisis data dalam penelitian ini menggunakan analisis data deskriptif dan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa pengalaman pelanggan, reference group dan persepsi harga, secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Pada penelitian ini kesesuaian harga dengan kualitas produk menjadi faktor dominan dari persepsi harga, karena menentukan keputusan pembelian Butik Juragan Kain sebagai produk ethnic fashion.
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Zhao, Liang, Yunze Duan, Qiang Wang, Ke Zhou, Nailin Gu, Xiangzhong Li, and Jingyu Dai. "Study on the Relationship between Conspicuous Need and Group Cultural Identity of Fashion Cultural Consumption." Advances in Materials Science and Engineering 2022 (March 27, 2022): 1–9. http://dx.doi.org/10.1155/2022/3541548.
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The consumption of sports and leisure apparel has distinct historical characteristics. It is linked to social fashion and fashion trends, which is an internal expression of college students’ perceptions of sports connotation, aesthetic taste, and community affiliation. Furthermore, it serves as a vital link and conduit for college students’ perceptions of sports fashion. This research includes fieldwork in a sportswear briefing and a thorough interview with 15 interviewees. This research builds an analytical framework for the relationship between sports, leisure clothes, and college students’ consumption behavior based on the conspicuous consumption theory. This article examines the relationship and influence between college students’ consumption behavior and sports and leisure clothing consumption in three categories of community affiliation, perceived value, and consumption behavior. According to the findings, college students’ consuming activity shows off their affluence to a certain extent. But, at its core, college students’ consumption is about understanding society and constructing their self-image. As a result, it reflects the changing value orientation of today’s Chinese college students’ purchasing habits. According to the research, it shows the importance of sports leisure apparel consuming behavior is rooted not only in the clothing but also in community identity.
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Wansan, Krachangyut. "Role of Japanese street fashion." Asian Journal of Arts and Culture 21, no. 2 (December 27, 2021): 39–45. http://dx.doi.org/10.48048/ajac.2021.251219.
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This article focuses on the role of culture presentation. The dress is called Japanese street fashion. This street fashion is a tool that shows the social, cultural conditions and reflects the ideas of the new generation today. This type of fashion is a symbolic representation of society and has become widely popular both locally and abroad. The group of informants involved people, artists, designers, studying together with the document and related academic works.It was found that Japan is a country with unique arts and culture and a new cultural perspective through various media that is clearly found. “Japan street fashion” is unique. And there is a variety that is popular today. These fashion expressions are a form that is a process of resistance to something or to communicate symbolic expression that affects the Japanese society and culture Equality communication to demand something to be expressed through culture of dress, clothes, fashion according to the body. Japanese culture is a culture that is not open to other civilizations, thus creating a meaningful expression and it reflects the cultural and social problems that arise. To express the equality that came after Japan lost the war. This allows the younger generation to use this fashion space as a tool to claim something that they want.
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Pandey, Anjani Shankar. "Historicizing Fashion: Clothing, Culture, and Chores." Advances in Social Sciences Research Journal 8, no. 10 (October 21, 2021): 168–74. http://dx.doi.org/10.14738/assrj.810.11029.
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The present paper is a study on the history of clothing in ancient India to historicize fashion in the Ancient Indian context. Relying primarily on textual sources of the period The Kāmasūtra of Vatsyayana ( 4-5th CE) and The Nātyaśāstra of Bharata (200 BCE-200CE), the paper seeks to examine the implications on patterns of dressing: clothing and accessorizing on different social categories based on gender, class, and caste being governed by the power relations operating within the social milieu of the texts. By looking at varied range of social and gendered categories the essence of clothing and dressing has been observed and commented upon. It has been primarily argued that dressing patterns reveal homogeneity in a particular group, who were part of a heterogeneous whole.
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Neves, Rosiane. "Novas perspetivas: Moda & envelhecimento." Todas as Artes Revista Luso-Brasileira de Artes e Cultura 3, no. 2 (2020): 99–112. http://dx.doi.org/10.21747/21843805/tav3n2a7.
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: The present essay intends to make known the social representations of women in old age in the fashion world, with the purpose of understanding this social phenomenon little investigated and of great social relevance. For this study we used a qualitative approach, with sampling of multiple cases, in the Porto Metropolitan Area and of interviewees in Lisbon - Portugal, with the participation of 14 women: elderly women over 65 (consumers) and fashion professionals (fashion design, shopkeeper, dressmaker, social events company) of notorious social recognition. The interviews were conducted based on a semi-structured script, in order to capture the social representations of elderly women and the contribution of fashion professionals in the face of the phenomenon studied. The work includes the following approaches: socio-historical aspects about fashion; the space of women in old age in the fashion world; theoretical assumptions about aging and fashion; methodology used; and, finally, the narratives of women in old age in the Portuguese context. Although elderly women do not understand the phenomenon of fashion in aging, they point out their social representations about fashion in this age group.
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Nistor, Laura. "Young Consumers’ Fashion Brand Preferences. An Investigation among Students in Romania." Acta Universitatis Sapientiae, Communicatio 6, no. 1 (December 1, 2019): 41–59. http://dx.doi.org/10.2478/auscom-2019-0003.
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Abstract The literature contends that youth are particularly fashion- and brand-sensitive, and they mostly prefer fast fashion brands; however, up to now, there has been little empirical data regarding Romanian youth’s fashion brand preferences. In order to fill this gap, the article presents the results of an exploratory research based on mixed methodology which was realized among students in Cluj-Napoca, Romania in connection with their fashion brand preferences. The online survey showed that a little more than half of the students do have a preferred fashion brand, and these are indeed mostly fast fashion brands. However, taken relatively, i .e. compared to other cues, the brand of the apparel is less important for the students. The most brand-sensitive individuals are those who are fashion involved, early adopters of trends, and less price-sensitive. The narratives of the focus-group research enriched the insight about students’ brand preferences.
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Dwyer, Claire, and Peter Jackson. "Commodifying Difference: Selling EASTern Fashion." Environment and Planning D: Society and Space 21, no. 3 (June 2003): 269–91. http://dx.doi.org/10.1068/d349.
Full textAbstract:
In this paper we explore the contested spaces of contemporary commodity culture through case-study research with two fashion companies that are involved, in linked but contrasting ways, with the production and marketing of cultural difference. One company, the British-based women's wear firm EAST, is striving to extend its high-street presence via a generalised ‘ethnic’ aesthetic, combined with culturally constructed notions of design individuality. The other firm, the Indian-based company Anokhi, has a more ambivalent relationship with the commercial ‘mainstream’, emphasising its use of traditional hand-block printing methods, combined with a sense of social responsibility and ethical commitment to its workforce. The case studies demonstrate that cultural difference is actively constituted through the process of commodification, justifying an emphasis on the production of difference as well as on its consumption. We draw on in-depth interviews and participant observation with key actors in both firms, examining how the meaning of goods is shaped as they move along the commodity chain from production to consumption. We examine the retail spaces and marketing strategies of the two firms and explore (via focus-group research) the further transformations of meaning and value undertaken by consumers as they purchase and wear these clothes. We conclude that commercial culture is a contested space characterised by competing discourses and practices, the outcome of which can only be determined empirically.