Dissertations / Theses on the topic 'Farm tourism'
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Clarke, Jacqueline R. "Sustainable tourism : marketing of farm tourist accommodation." Thesis, Oxford Brookes University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.261392.
Full textLittlefield, Joanne. "Direct Farm Marketing and Agri-Tourism in Arizona." College of Agriculture, University of Arizona (Tucson, AZ), 2004. http://hdl.handle.net/10150/295857.
Full textOllenburg, Claudia, and n/a. "Farm Tourism in Australia: A Family Business and Rural Studies Perspective." Griffith University. School of Environmental and Applied Sciences, 2007. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070717.165555.
Full textOllenburg, Claudia. "Farm Tourism in Australia: A Family Business and Rural Studies Perspective." Thesis, Griffith University, 2007. http://hdl.handle.net/10072/366281.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Environmental and Applied Science
Full Text
Sidali, Katia Laura <1974>. "Farm tourism: a cross-country empirical study in Germany and Italy." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2009. http://amsdottorato.unibo.it/2248/.
Full textChaplin, Stephen P. "Farm-based recreation in England and Wales." Thesis, University of Worcester, 2000. http://curve.coventry.ac.uk/open/items/627d337e-5be8-2970-12d6-dbcc1d1072f6/1.
Full textIngram, Gloria. "Farm tourism in the South West Tapestry Region, Western Australia : experiences of hosts and guests." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1064.
Full textLee, Ming-Huang. "Agricultural tourism and rural development in Taiwan : the Pick Your Own farm programme." Thesis, University of Reading, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.412804.
Full textPhelan, Christopher James. "Understanding the farmer : an analysis of the entrepreneurial competencies required for diversification to farm tourism." Thesis, University of Central Lancashire, 2014. http://clok.uclan.ac.uk/10588/.
Full textKružliak, Ľubomír. "Business plan – Utilizing the appeal of contact with farm animals as a source of sustainable business in the tourism industry." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264262.
Full textAndrak, Dawnie Marie. "DEFINING THE FOOD MOVEMENT IN SACRAMENTO, CALIFORNIA: BRANDING AMERICA’S FARM-TO-FORK CAPITAL." Scholarly Commons, 2017. https://scholarlycommons.pacific.edu/uop_etds/2967.
Full textCachaço, Maria José Pereira de Almeida. "Contributos para o inventário e caracterização das Quintas por terras saloias. Caso de estudo: as Quintas da Freguesia de Loures." Master's thesis, ISA/UL, 2015. http://hdl.handle.net/10400.5/10903.
Full textVisser, Mara. "'n Kultuurhistoriese perspektief op plaastoerisme : gevallestudies van die plase Soutpan en Sewefontein in die groter Calvinia- en Nieuwoudtville-distrik." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4308.
Full textENGLISH ABSTRACT: Farm tourism is a fast growing industry in South Africa and internationally. It not only supplements farmers’ income, but can also contribute to social and economic developments in rural areas. Before farm tourism can be implemented it is important to evaluate a farm and its surrounding district to assess whether it can be a successful enterprise. Certain norms are applied in the process of assessment. An assessment was done of the farms Soutpan and Sewefontein, and also the districts of Calvinia and Nieuwoudtville. The location of the farms and surrounding areas were evaluated according to climate, ecology and geology. Tourist attractions on the farms and surrounding areas were also evaluated. The study offers a cultural historical perspective on farm tourism: the history of the farms and their owners is discussed, as well as the architecture with regard to style, the materials and building methods. Daily life and farm activities of the nineteenth and twentieth centuries are investigated. This includes aspects of intangible culture, such as word art (including place names and names of persons), as well as weatherlore. Tested against the system of norms, it would be possible to run a farm tourism industry on Soutpan, because there are several attractions to entice tourists to the farm. The Karoo topography and isolation of the farm will however not be acceptable to all tourists. A few of the farm buildings are derelict and extensive capital investment will be needed to repair them. Extensive marketing will also be necessary to successfully advertise and run the farm as a tourist venture. Sewefontein, on the other hand, complies to all the relevant norms and has already been established as a successful farm tourism enterprise.
AFRIKAANSE OPSOMMING: Plaastoerisme is in Suid-Afrika en in die buiteland ‘n snelgroeiende bedryf. Dit vul nie net die boer se inkomste aan nie, maar kan ook ‘n suksesvolle bydrae lewer tot die sosiale en ekonomiese ontwikkeling van plattelandse streke. Alvorens plaastoerisme bedryf word, is dit belangrik om ‘n waardebepaling van ‘n plaas en die omgewing waarin dit geleë is, te maak, om te bepaal of plaastoerisme suksesvol bedryf sal kan word. Dié waardebepaling word aan die hand van sekere norme gedoen. ‘n Waardebepaling van die plase Soutpan en Sewefontein en die Calvinia- en Nieuwoudtvilleomgewings is gedoen. Die ligging van die plase en die omgewing is geëvalueer ten opsigte van klimaat, plantegroei en geologie, terwyl toeriste-aantreklikhede op die plase en in die omgewing ook ondersoek is. Die studie bied ‘n kultuurhistoriese perspektief op plaastoerisme: die geskiedenis van die plase en hulle eienaars is bespreek, asook die argitektuur in terme van styl, boumateriaal en boumetodes. Die daaglikse lewe en plaasaktiwiteite van die negentiende en twintigste eeu is ondersoek. Dit sluit aspekte van geestelike kultuur soos volkswoordkuns (onder meer plekname en persoonsname) en volksweerkunde in. Getoets aan die normesisteem sou dit wel moontlik wees om plaastoerisme op Soutpan te bedryf aangesien daar heelwat aantreklikhede is wat toeriste daarheen sou kon lok. Die Karoo-topografie en afgesonderheid van die plaas sal egter nie by alle toeriste byval vind nie. Van die geboue op die plaas is reeds vervalle en groot kapitale inset en intensiewe bemarking sal nodig wees om plaastoerisme suksesvol te bedryf. Sewefontein voldoen goed aan die normesisteem en plaastoerisme kan, en word reeds, suksesvol daar bedryf.
Cardoso, Ana Rute Pires. "As Quintas torrejanas. Análise, interpretação e proposta de uma rota cultural e ambiental em torno do Rio Almonda." Master's thesis, ISA/UTL, 2011. http://hdl.handle.net/10400.5/4074.
Full textThe Torres Novas municipality occupies a central position in the Portuguese territory, covering an area marked by transitory characteristics, with particular environmental and historic wealth. The old quintas (farms), which once abounded in the municipality, are part of that wealth, and examples of a very interesting marriage of human ingenuity and natural beauty. In this work, we wish to contribute to a better understanding of the characteristics and potential of Torres Novas’ farms, the importance of their preservation and restoration, and the role they may play in regions future touristic development. We start by surveying the existing farms, through literary review and cartographic analysis, and follow up with a number of representative case studies. Based on the collected data, we prepare a general proposal intended on farm protection and enhancement, rooted in the cooperation between land owners and public entities, aiming for economic viability. In order to showcase the ideas from the general proposal in a more down-to-earth setting, we develop a cultural and environmental itinerary and scenic trail that is centred on the Almonda River and integrates other elements of the region’s landscape, allowing for a better understanding of its culture and its farms.
Frick, Eklinder Jens, and Marie Svensson. "Hem till gården : att samordna och marknadsföra en lantgårdsdestination." Thesis, University of Kalmar, Baltic Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-567.
Full textPå grund av dålig lönsamhet har många lantbruk tvingats diversifiera sin verksamhet till att inkludera andra verksamhetsområden än det traditionella lantbruket. Det absolut vanligaste området är agrikulturell turism eller även kallad lantgårdsturism som innebär att lantgårdsfamiljen öppnar upp sitt hem för turister. Turism är som verksamhet väldigt skilt från att driva lantbruksverksamhet vilket leder till att många aktörer kan finna denna övergång problematisk. Våra teoretiska och empiriska fynd talar för att marknadsstrategi och kommunikation är områden där dessa aktörer ofta saknar kunskap. Därför har vi i denna uppsats valt att fokusera på hur aktörer inom denna bransch kan samordna och marknadsfora sin verksamhet.
Wannborga på Öland AB utgör fallstudieobjektet i denna uppsats vilka kompletteras med ytterligare referensobjekt. Vi har utifrån ett systemsynsätt analyserat vårt fallstudieobjekts verksamhet utifrån syftet att våra analyser ska hjälpa Wannborga med sin företagsutveckling samt andra aktörer i liknande situationer. I fråga om företagsutveckling har vi antagit ett entreprenöriellt perspektiv med fokus på entreprenörens personliga utveckling. Den teoretiska referensram som utgör grunden i uppsatsen är till stor baserad på postmoderna perspektiv, vilket innebär att vida generaliseringar får stå tillbaka for subjektiva och mer individualistiska tolkningar.
Det största problemet som Wannborga har i likhet med andra aktörer inom lantgårdsturism är att aktörerna har svårt att se helheten i sitt koncept. Alla delar i verksamheten och hur dessa samverkar bör analyseras innan en effektiv kommunikationsstrategi kan implementeras. Vi anser att aktören bör analysera sitt koncept för att hitta kundnyttan och värdet i det de erbjuder. Utifrån detta kan sedan ett tydligt budskap konstrueras och riktas till olika segment.
Efter varje ämnesområde ges specifika rekommendationer för hur Wannborga bör utveckla sin verksamhet baserat på de resonemang vi fört. Vi avslutar uppsatsen med en modell för kommunikationsstrategi där vi illustrerar vilka komponenter som interagerar med varandra och vilka steg man bör följa från att utveckla sin verksamhet till att skapa en kommunikationsstrategi. Denna modell ska ge den översikt som är förenlig med systemsynsättet där det holistiska perspektivet är centralt. Modellen gör våra rekommendationer mindre specifika för Wannborga och andra aktörer kan på så vis lättare applicera våra slutsatser i sin verksamhetsutveckling.
Because of a decrease in revenue streams farms have been forced to diversify their businesses to include other business areas than traditional agriculture. The most common area of diversification is farm based tourism where the farm family opens up their home to tourists. Tourism differs greatly from the business of agriculture which makes the transition between these areas problematic. Our theoretic and empirical findings all show that actors within this industry lack knowledge of marketing and communication. Therefore we have chosen to focus on how actors within this industry can coordinate and market their businesses.
Wannborga på Öland AB is our main case study object and is further complemented with other similar case study objects. Based on a "system approach" we have analysed Wannborga and their business with the purpose of helping them and other actors with their business development. An entrepreneurial perspective with focus on the entrepreneur's own personal development has characterized our analyses of their business. The theoretical framework is largely based on post modern perspectives where broad generalizations has been put aside to subjective and individualistic interpretations of the market and the nature of Wannborga as a business.
The main problem Wannborga and other actors within this industry are facing is largely based on the lack of focus on the overall picture of their concept. All the components within their business and how these components interact should be analysed before an effective communication strategy can be implemented. An actor should analyse their overall concept to identify customer benefits and the value provided. Based on this analysis a clear message can be constructed and communicated to different segments.
Following each topic discussed we provide specific recommendations for how Wannborga should develop their business. We conclude this thesis with a model for a communication strategy that illustrates how the different components interact with each other, and the different steps to be taken when constructing a communication strategy. This model gives an overview which is consisient with the holistic perspective of a system approach. This model makes our analyses less specific for Wannborga and therefore more generally applicable for other actors within this industry.
Santana, Maria Ledivania de. "Eco Fazenda Mundo Novo e sua contribuição como atrativo turístico em Canindé de São Francisco/SE." Universidade Federal de Sergipe, 2015. https://ri.ufs.br/handle/riufs/4556.
Full textEste trabalho tem como objetivo revelar a contribuição da Eco Fazenda Mundo Novo como atrativo turístico em Canindé de São Francisco/SE. Apresentar novas possibilidades que poderá impulsionar o desenvolvimento do município de Canindé de São Francisco/SE, constituindo um importante elo entre turismo e desenvolvimento local, ao mesmo tempo identificar os atrativos turísticos existentes no local com ênfase na Eco Fazenda Mundo Novo e sua relação com o turismo no município, tendo em vista avaliar os atrativos turísticos e a infraestrutura da localidade; analisar a importância da mesma para o turismo no município; relacionar as atividades turísticas já consolidadas de Canindé de São Francisco/SE e explicar as estratégias utilizadas na Eco Fazenda Mundo Novo para implementação de roteiros turísticos. Neste sentido, é importante salientar o reconhecimento dos produtos/ atrativos e a qualidade dos serviços ofertados, o crescimento, a consolidação, a maturidade e o declínio dos produtos juntamente com a importância que o mesmo tem para a comunidade local e para os visitantes. A primeira etapa será através de pesquisa bibliográfica, procedida de leitura em fontes, como livros, artigos, monografias em bibliotecas e internet, facilitando analisar conceitos diversificados sobre o tema. Logo após essa pesquisa, acontecerá o trabalho de campo, com observações in loco. No primeiro capítulo estão as principais teorias acerca do tema. O segundo capítulo descreverá a cidade na sua formação histórica, evolução, surgimento e caracterização do turismo na região de Canindé de São Francisco/SE. O terceiro e último capítulo, evidenciará a Eco Fazenda Mundo Novo enquanto atrativo turístico no roteiro do Cânion.
Talbot, Mandy. "Farm tourisn in Wales : a new peasantry perspective." Thesis, Aberystwyth University, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.704557.
Full textBegnini, Rosângela de Souza Bentes. "O turismo rural como estratégia de desenvolvimento local no município de Rio Preto da Eva - AM." Universidade Federal do Amazonas, 2010. http://tede.ufam.edu.br/handle/tede/2510.
Full textCAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
Rural tourism includes the characteristics of the regions, for example, the "Wine Road" in Pinhais-PR and "The Way of Stones" in Sierra Gaucho, demonstrating the specificity of each site. Under this assumption, this paper aims to analyze the family-based rural tourism in the city of Rio Preto da Eva-AM as a local development strategy from the National Program for Family Agriculture - PNTRAF. The attempt is given to verify that the adopted strategy will be able to contribute to the process of local development or rural in the state of Amazonas based on socioeconomic and environmental aspects as well as their suitability to the particularities of the Amazon region. Understanding that is an innovative action, and is therefore relevant to understanding the factors that involve the dynamics established between tourism and rural groups or organizations of small family farms. The rural tourism as an increase in the development process can set positive possibilities, such as generating employment and income, appreciation of natural and cultural landscape of the Amazon through the use of knowledge of rural people, family farmers.
O turismo rural contempla as particularidades das regiões, como exemplo, o Caminho do Vinho em São José dos Pinhais-PR e o Caminho das Pedras na Serra Gaúcha, demonstrando as especificidades de cada local. Partindo deste pressuposto, o presente trabalho tem como objetivo analisar o turismo rural de base familiar no Município de Rio Preto da Eva-AM como estratégia de desenvolvimento local a partir do Programa Nacional de Agricultura Familiar PNTRAF. A tentativa se dá para verificar se a estratégia adotada será capaz de contribuir no processo do desenvolvimento local ou rural no Estado do Amazonas com base nos aspectos socioeconômicos e ambientais bem como na sua adequação às particularidades da região Amazônica. Compreendendo que é uma ação inovadora, sendo, portanto, relevante a compreensão dos fatores que envolvem a dinâmica que se estabelece entre o turismo rural e os grupos ou organizações das pequenas propriedades familiares. O turismo rural como incremento no processo de desenvolvimento poderá configurar possibilidades positivas, como a geração de emprego e renda, a valorização da paisagem natural e cultural amazônica por meio do uso dos saberes da população rural, os agricultores familiares
Hardy, Anne. "A troubled paradise : stakeholder perceptions of tourism in the Daintree Region of Far North Queensland, Australia /." St. Lucia, Qld, 2001. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe16808.pdf.
Full textVan, Eyk Marlé. "Analysis processes as antecedents for decision-making related to growth strategies of South African Game Ranchers." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1546.
Full textEruera, Alice. "Rural tourism development in the eastern Hokianga area." Click here to access this resource online, 2008. http://hdl.handle.net/10292/540.
Full textZioli, Osni. "O lazer dos agricultores familiares promotores do turismo: o caso do roteiro turístico Caminhos do Marrecas no Sudoeste do Paraná." Universidade Tecnológica Federal do Paraná, 2015. http://repositorio.utfpr.edu.br/jspui/handle/1/1506.
Full textRural tourism is considered one of the strategies that allow family farmers increase their income and the consequent improvement in their quality of life. Many studies handle this issue, but there is a gap in order to understand leisure from the perspective of farmers promoting tourism. This study sought to understand what is leisure and what are it practices from the family farmers's viewpoint who promote rural tourism in their properties in the municipality of Francisco Beltrão in the Southwest of Paraná. The research was the qualitative, descriptive and exploratory Character, sampling survey was non-probabilistic, with collection of data and information in five phases, being used as search strategies and tools, recorded interview based on the screenplay, semi-structured direct observation with field journaling and interview with semi-structured form, being tabulated data with Excel and Word 2013 2013 software, and presented as graphs and tables, and subsequently interpreted the light of theoretical review. The importance of tour offered by family farmers, more than the increased income, is related with significant moments of personal and social growth experienced by farmers in contact with tourists and with more interesting ways of working than agricultural activities. The leisure of the interviewed people has traits that demonstrate attachment to their way of life, considering aspects of their traditions, habits and customs, in relation to the family get-together, with the community in which they are inserted, in addition to the work and activities of the reproduction and to establish tourism activities, strengthen the construction of a rationality of resistance, where it operates at the same time an adaptive logic to assimilate external demands, and innovative to generate responses to enable the biological and social reproduction of the family.
Bunn, Robyn. "Weeding through the WWOOF network : the social economy of volunteer tourism on organic farms in the Okanagan Valley." Thesis, University of British Columbia, 2014. http://hdl.handle.net/2429/51888.
Full textGraduate Studies, College of (Okanagan)
Graduate
YE, JING YING, and 葉婧瑛. "Market Segmentation for Farm Tourism in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2ak2j8.
Full text國立臺灣大學
園藝暨景觀學系
105
Now, experiential leisure activities have become the mainstream relaxation way. Among all the recreational places, leisure farms play an important role in peoples’ extra-curricular life. Farm tourism, which is a result of the diverse development of the agriculture, has been developed for many years in Taiwan and becomes improved gradually. It is essential to know the tourist market composition in order to achieve sustainable management of a high-quality leisure farm. It is believed by Frochot (2005) that market segmentation of tourists is indispensable for diversified industries. The aim of this research is to investigate the tourist market composition of farm tourism and set up market segmentation, and then develop a market strategy. The market segmentation is based on socioeconomic status and the importance of setting attributes, coupled with tourist motivation. We investigate 37 farms which are all passed ‘Service quality certification’ of Council of Agriculture by December 2016, analyzing the relationship between socioeconomic status, setting attributes reproducibility and tourist motivation as well as the differences between each segmental market. The questionnaire is used to collect data about farms. 466 effective questionnaires were collected and the results are as follows: For social background segmentation, we directly make the segmentation based on the question of the questionnaire. The results show that except for lace of residence segments, there exist significant differences for the importance of setting attributes and tourist motivation. For the part of setting attributes segmentation, we adopt the statistic approaches of factor analysis and cluster analysis. The tourists were divided into four segments. In each segment, significant differences can be seen in gender, age, occupation, disposable income, life cycle, educational level and tourist motivation. At last, discussing what marketing strategy should the managers of the leisure farms adopt when facing to different markets based on tourist market segmentation.
Van, Rooyen C. J. (Cornelius Johannes). "Synergy of agriculture, community development, and eco-tourism Agri-tourism Farm complex." Diss., 2005. http://hdl.handle.net/2263/29898.
Full textDissertation (MArch(Prof))--University of Pretoria, 2007.
Architecture
unrestricted
You, Jyh-Ming, and 游誌明. "The Feasibility Of The Tourism Farm In Taiwan." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/03569711548058802974.
Full textChi, Yan-Ze, and 紀諺澤. "Critical Success Factors of Biotech Farm Tourism Development." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/11407231861014481794.
Full text國立勤益科技大學
研發科技與資訊管理研究所
99
Biotechnology application in agriculture has been flourished all over the world.Taiwan’ biotech agricultural development under agricultural administration authorities in the implementation of policy incentives and private businesses’ investment in R&D have significant become effectiveness. However, consumers acceptance of biotechnology agricultural products will affect administration’s policy directions and the impact of industries’investment willingness. Only developing biotech farm tourism industry can enhance the consumer perception of agricultural biotechnology and the acceptance. This study examines the development of biotech farm tourism’s element of success factors. As for the example of Taichung biotech farm interviewed with industries experts and professionals to design with the dimensions based on the literature which include marketing, visitors, quality management and farm goods. The four dimensions will be extended to the questionnaire and using Modified Delphi Method to completed questionnaires by giving experts to fill out the questions. All the survey results compiled by AHP (Analytic Hierarchy Process, AHP) to show the specific values relate to the importance of element factors, supplemented by qualitative research, the depth interviews, planned ing the number of respondents list and setting interview guide, issues. Interviewing with the respondents and analysizing the content in order to obtain more research information. Using AHP and depth interview methods to access the factors between the weight and interviews with experts’ brilliant advices, looking for the tourism development strategy which is the key success factors. Finally, through the IPA analysis conducted operators’ importance views and satisfaction survey. Proposing biotech farm tourism development to maintain and improve the orientation and establishing it’s development strategy to provide agricultural administration and management agencies in policy planning, forecasting, determining the distribution of resources which effectiveness for biotech farm industry to invest, making decisions and choosing determine the reference. This study would help for the biotech industry cost effectiveness in investment, the best tourist development strategy, and avoid wasteful investment and decision-making errors.
Virojvatanakul, Pimonkae, and 倪雲瑩. "Turning Organic Farm Experience into Agro Tourism Destination in Thailand." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2yzx63.
Full text國立臺灣大學
企業管理碩士專班
106
The business plan “Turning Organic Farm Experience into Agro Tourism Destination in Thailand” will study on the opportunity and feasibility for establishing an organic farm and restaurant in Thailand. The trend of eating healthy and organic food has increased dramatically in recent years; especially the food comes directly from farm. Also, the concept of agro-tourism destination in Thailand has become more popular all over the nation; therefore, organic farm destination is an interesting opportunity to start the business. Field Good Farm is an experience oriented organic farm near Bangkok that provides not only organic meals and vegetables but also wide range of fun activities and the greenery, pleasant environment and stress-free atmosphere that customers can enjoy the time there. Therefore, by setting up this business it can be a get together destination that offers a good organic food as well as a place for family outdoor activities without having to drive a long journey. The business will have continually gaining income, with payback period of 3.42 years. From the financial plan, we could estimate the profit made in running the farm and possibility of future business opportunities.
Chu, Hsiao-Fen, and 朱筱雰. "A Study on Competitive Strategy of Transformation from Local Characteristic Industries into Tourism Farm -A Case Study of Wei-Wei-Jia Persimmon Tourism Farm in Xinpu." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/68k5e2.
Full text中華大學
企業管理學系碩士班
103
The small and medium enterprise administration, ministry of economic affairs promoted local characteristic industrieses to coach in 1989, carried out the concept of one town one product. Xinpu, county of Hsinchu, regard a persimmon as its characteristic of town, use the concept of the local product, emphasize the quality, hygiene and local tradition of the Xinpu persimmon, and fire the popularity of the Xinpu persimmon slowly. After our country joins WTO, the persimmon industry in the Xinpu faces the persimmon low price competition of China. Persimmon processing industry person in the Xinpu realizes in order to combine the cultural intention, recreation trip rest and experience agriculture type of operation of transition tour gradually, can look for the outlet separately for the development of the persimmon industry in the Xinpu. The main research methods of this thesis consist of literature review, participant observation, and in-depth interviews. Regard persimmon tourism farm of Wei-Wei-Jia as the study case, by analyzing persimmon industry and case in the Xinpu, in order to probe into the competitive strategy that the persimmon industry made the transition to visit, know the competition situation of the industry through analysis and five forces analysis of external environment condition, and sum up chance and threat of the competitive environment and analyze environment and value chain activity within the case, probe into the management question that the case meets at present in order to find out about advantage and inferior position of the environment of its inside. And then analyze, develops the competitive strategy of the case, offers the case to consult this result of study through SWOT analysis and TOWS matrix, and one can put forward the management tactics suggestion of helping the persimmon industry in the Xinpu to develop continuously forever. According to the result of study, to that the suggestion which the case company puts forward is as follows: 1. Form strategic alliance with the neighbouring beauty spot. 2. Use the difference tactics. 3. Improve the packaging of persimmon. 4. Combining persimmons dyes and builds the brand image to make marketing. 5. Serve and experience the activity and upgrade, strengthen the competitiveness. 6. Establish the image of persimmons is best in quality and vividly. 7. Create the new selling point, expand the new customer.
Trousdale, William James. "Sustainable tourism planning with multiple objective decision analysis: a case study of the Guimaras farm tourism pilot." Thesis, 1996. http://hdl.handle.net/2429/4339.
Full textHUI-YING, CHIEN, and 錢彙穎. "A Research of Visitors’ Motivation and Satisfaction for Traveling at Tourism Farm- A Case Study of Wu-ling Farm." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/17283005365791843249.
Full text高苑科技大學
經營管理研究所
96
The purpose of this study was to investigate travelers' motivation and satisfaction factors to Wu-ling Farm The subjects of the study were retrieved from Wu-ling Farm tourists., and 228 effective questionnaires were collected. The results showed that:(1)the visitor attribute within this study were female tourists, which was 64%;the age of 16~25 consisted 68.4%;the University consisted 46.1%,students consisted 49.1%;Stop over time regard 3-5 hours as principle 44.7%;playing the number of times be mostly played with first time 82.5%;area of residence in the south 46.9%。(2) Kenting National Park tourist's tourism motivation factors were classified into two categories, which were leisure regulating and knowledge accumulation.(3) Kenting National Park tourist's tourism Satisfaction factors were classified into three categories, which were service employees attitude ', intangible merchandise and consumer price.(4) there was significant difference reported among tourism motivation and gender, educational degree, occupation, stay time and area of residence. (5) there was significant difference reported among travel Satisfaction and gender, educational degree, occupation, stay time, revisiting willingness, and area of residence.(6) correlate, regression , canonical analysis , for both satisfaction and tourism motivation high correlation, show mind other affect, motivation very high, satisfaction can very high, too.(7) Suggestions were made for future studies and whitewater rafting outfitters.
Hsiao, Hui-Yun, and 蕭惠勻. "The Relationship between Visitor’s Function Cognition and Experience Benefit of Leisure Farm– A Study in Flying Cow Tourism Farm." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/77654447804351865891.
Full text大葉大學
休閒事業管理學系碩士班
96
The purpose of this study was to investigate the visitor’s function cognition and their experience benefit in leisure farm. Then understand the connection with cognition attitude and experience benefit. And based on the findings, this research provides some suggestion for the operator. The image of function cognition to be defined by its “cogni-tion of agriculture new information obtains”, “cognition of physiology health care need”, “cognition of taste the fresh agricultural product”. And three experience benefits to be included “benefit of to relax live pressure”, “benefit of promote social intercourse”, and “benefit of agriculture new information obtains”. The data collection was by question-naire to survey the visitors in flying cow tourism farm. The number of effective ques-tionnaires was 300. The main research finds as a result for: 1. About the item of function cognition, the visitors who agree the most were “The cognition of agriculture new information obtains”. 2. About the item of experience benefit, the visitors who agree the most were “The benefit of to relax live pressure”. 3. Respondents with different demographic and travel characteristics have signifi-cantly different evaluation upon function cognition. 4. Respondents with different demographic and travel characteristics have signifi-cantly different evaluation upon experience benefit. 5. Between function cognition and experience benefit have obvious correlation.
Shen, Yu-Chuan, and 沈育全. "Service Quality, Sacrifice, Value and Satisfaction of Overseas Chinese on Farm Tourism." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/86160246968577774485.
Full text國立宜蘭大學
經營管理研究所碩士班
96
The purpose of this study is to construct a satisfaction model to predict tourist’s satisfaction in regards to consuming farm tourism service. A Taiwanese agricultural farm is chosen as a case study. A sample of 354 overseas Chinese groups is collected using face-to-face interviews. Singapore and Malaysia tourists are 208 as group 1, Hong Kong and Macao tourists are 146 as group 2. Manifests associated with three antecedent factors, including service quality, sacrifice and service value, are first tested using confirmatory factor analysis, followed by calibration of a structural equation model. Results suggest that service quality has a direct effect on service value, sacrifice has a negative effect on service value and service value has a direct effect on satisfaction. But the negative effect of sacrifice on service value is not supported in group 2. Interdependences between the three variables, notably the moderating effects of sacrifice, are also confirmed to better interpret service value. Finally, based on a factor loading analysis, a number of effective marketing strategies for farm tourism are discussed and proposed.
CHEN, YING-REN, and 陳英仁. "A study on agricultural tourism for the case of Ken-Ting farm." Thesis, 1990. http://ndltd.ncl.edu.tw/handle/06591707350224408212.
Full textLin, Yueh-Po, and 林岳柏. "A Study of Tourists’ Attitude to Leisure Farm Among Tourism Image, Tourist Satisfaction, and Revisit iIntention– Take Tainan Tsou Ma Lai Leisure Farmas Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8mcak6.
Full text樹德科技大學
經營管理研究所
104
The purpose of this study is to understand the relationship among tourism image, tourist satisfaction, and revisit intentionfrom tourists’viewpointto the leisure farm. TainanTsou Ma Lai Leisure Farm was selected to be the research scope and the visitors in this location were selected as study sample. After referring literature, we analyze and compare the structural relationship and differences among tourism image, tourist satisfaction, and revisit intention based upon different population statistic variants.Questionnaire and sampling adopt three parameter, said tourism image, tourist satisfaction, and revisit intention. Randomly check through questionnaire to proceed this research. A total of 384 valid questionnaires were collected for analysis by statisticalmethods, including descriptive statistic, inferential statistic, independent sample t test, one-way analysis of variance, and Pearson product-moment correlation. The findings of this study indicate 1. The background of major tourists to TainanTsou Ma Lai Leisure Farm is young adults aged 31~40, single male with college education, occupation as student or general service industry, southern Taiwan citizens, and family or relatives as tourism partners. 2. There is no obvious difference between the tourists’ social backgroundandtourism image, tourist satisfaction, and revisit intention. However, there is slight difference between the age and tourist satisfaction. 3. Analysis through Pearson product-moment correlation, there is high positive effects to tourism image and tourist satisfaction. There is middle positive effects to revisit intention to both tourism and tourist satisfaction. Research finding shows leisure farm creating good tourism image by providing tourist experienced activities is critical, and further developing high positive effects to tourist satisfaction and revisit intention. On the basis of the research results, the concrete suggestion are offered reference for related government authorities, related tourism service providers, and following researchers as well.
連欣國. "An investigation on the development of tourism and recreation in township farm villages." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/18310460735050785313.
Full text中華大學
營建管理研究所
96
During the 70’s in Taiwan, as the economy was booming, most people were busy with their work and did not spend much time on sightseeing or tourism. But in recent years, because of the changes in industry and technology, machinery has gradually substituted for manpower. People’s earnings are higher and they have more available free time, resulting in the great popularity of rural tourism and amusement activities. Inevitably, there has been a tendency towards reforming agricultural management, especially after joining the World Trade Organization. Therefore, how to combine the development of sightseeing in villages and towns and amusement activities to fit into people’s lives has become a big topic. This evaluation framework for rural tourism is established by information collection and a questionnaire submitted to experts, and it is based on Xionglin Town in Xinzhu County as the main scope of research. Through the Delphi Method’s special questionnaire survey, we have received some suggestions and know what part needs to be improved. For Xionglin Town’s reference in developing sightseeing and amusement activities, we should take the necessary steps to improve them, in the hope that a high-quality leisure and convenient traveling environment can bring prosperity to the Xionglin Town area.
陳蕹元. "A Study on Tourism Image and Satisfaction—A Case Study of Wenshan Farm." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/93c2tw.
Full text景文科技大學
觀光與餐旅管理研究所
101
Abstract In order to solve the problems of rigid agriculture structure, languished rural economy, and the relatively low income of farmers in the progress of economic development, the development of leisure farm is becoming a trend. Tourism image can affect the willingness to revisit and recommendation behavior through the mediating effect of satisfaction. Accordingly, image, satisfaction and willingness to revisit are highly correlated. Wenshan Leisure Farm was taken as an example in this study to explore the tourism image and satisfaction of visitors toward the leisure farm. We hope that the relationship between tourism image and satisfaction can be understood and the findings of this study can be taken as the reference for related sectors for planning a leisure farm. Tourism image scale was adopted from Lin (1996), Chiou (2003), Lou (2006) and Huang (2006) and the 5-point Likert scale was used to measure tourism image of visitors. Satisfaction scale was adapted from Cheng (2005) and the 5-point Likert scale was used to measure satisfaction of visitors. Visitors of Wenshan leisure farm was invited to participate in this study. And in 2013, April 20 to April 28 to a total of 310 questionnaires were distributed and 306 usable questionnaires were achieved. Findings of this study revealed that quality, service and product image are the main factors affecting satisfaction. Quality is the most influential factor among these factors. It is thus suggested that Wenshan leisure farm should maintain current quality to serve its visitors. Furthermore, most of the visitors were university and above educated. It revealed that Wenshan leisure farm is more suitable for higher educated participants. Consequent researchers are suggested that satisfaction of shopping and dining should be collected to provide the farm operators as references. Furthermore, fireflies were not considered as the leisure resource in the previous studies. However, Wenshan leisure farm is one of the few farms that fireflies can be observable. Consequent researchers are suggested to collect the data of travel satisfaction that related to fireflies in coordination with the fireflies season. Keywords:Leisure farms, Tourism image, Satisfaction
LU, PING-CHI, and 呂秉積. "A case study on the Business Model of Anshiyuan Tourism and Leisure Farm." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/769rd3.
Full text亞洲大學
經營管理學系
106
The leisure farm is an industry with low barriers to entry, and high competition. How do operators grasp the key of the success factors in this industry? Based on the most suitable business model to development for establish its competitive advantage in this industry. In order to ensure the sustainable operation of the company, it is an important issue for sightseeing and leisure farms. This study case Anshiyuan is located in Kunshan Village, Xinshe Township. There are almost four thousand medicinal plants and stone landscaping in the park.,Includes ginkgo forest, special plant area, native pool and more,The largest, the first in Taiwan. The owner, Luo Shun'anAlso indicate the name, alias, use location, sexual taste function and main function of the medicinal plant,Like a medicinal plant museum. In addition to enjoying the collection of stones, visiting the medicinal plants in the park, and enjoying the health food, you can also stay in the homestay and soak in the herbal bath. Because of the transformation of Anshiyuan Farm into a sightseeing and leisure farm is subject to many regulations and restrictions, as well as management related production and sales, personnel, research and development, finance, information, marketing, business management strategies, service quality planning, etc. difficulties and challenges. Therefore, this study explores the strengths and weaknesses and key success factors of Anshiyuan by 4P analysis, SWOT analysis and business model analysis, and provides relevant strategies to help Anshiyuan successfully transform into economically beneficial and sustainable tourism. Leisure farms, in turn, enhance the competitiveness of Anshiyuan in the industry.
Kidd, Jeffrey N. "The development and investigation of a systems model of farm tourism in Victoria." Thesis, 2003. https://vuir.vu.edu.au/17940/.
Full textWang, Leng-Yin, and 王稜吟. "An Investigation on the Development of Ecological Recreation and Tourism in Township Farm Villages." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/40195678605653599432.
Full text中華大學
營建管理學系碩士班
101
The purpose of this study is to use the Delphi method to establish the assessment framework to transform the traditional rural township villages for the development of eco-recreation. The established framework is used to assess the conditions of a rural township village for its transformation from its present state to the development of ecological recreation and tourism. Taomi and Fusing villages have been chosen to study in this research. The conditions for Taomi village to develop ecological recreation and tourism have been studied and the solving strategies for the problems it faces have been proposed. The framework has also applied to the Fusing village, a future site for the Lusan spring village. The problems for Fusing village to develop ecological recreation and tourism have been studied and the solving strategies have been proposed based on the experience from Taomi village. Taomi and Fusing villages have similar climatic conditions, but Fusing village falls far short of transportation convenience. Therefore, a widespread attention has been paid to Taomi village. A lot of funds and researches have been invested to make the local rich natural and cultural landscapes visible so as to attract tourists, encouraging its residents in doing community development. On the contrary, Fusing village, due to the fact that its marginalization has led to many natural and human resources yet to be developed and studied together with a slow start of its community development association and no support measures from the local government, will face more challenges for its transformation.
ZHENG, JIU-LING, and 鄭嘉玲. "A study on mangerial patterns and users' satisfaction of farm tourism in Taiwan area." Thesis, 1986. http://ndltd.ncl.edu.tw/handle/77327849776898567571.
Full textHuang, Wei-Ting, and 黃瑋婷. "The Sequence of Spatial Opportunities between Leisure Farm and tourism resources in Yilan County." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/69316053768052435803.
Full text中華大學
景觀建築學系碩士班
102
The leisure farm industry in Taiwan has experienced burgeoning development in recent years. Yilan County, in particular, is now the administrative area with the highest density of leisure farms. The 37 registered farms in the county have made significant economic contributions to the tourism industry. With the coaching efforts of the Yilan County Government, the township offices, and the regional farmers’ and fishermen’s associations, the leisure farm industry has become one of the most important tourism industries of the county. The purpose of this research is to understand the difference in recreational opportunities in terms of the distance between the leisure farms and the tourism resources. An analysis has been conducted, therefore, to identify the recreational opportunities of different leisure farms based on their distance with the tourism resources. Using the Non-Metric Multidimensional Scaling and Cluster Analysis methodologies, the Research also tried to further probe the distribution type of these leisure farms with respect to their distance. Survey and information collection were made on different types of leisure farms in the Yilan County, as well as the relevant tourism resources including natural and cultural resources. The research results are: (1) The distance between the leisure farms and the tourism resources have been worked out using three measuring instruments. They were sorted based on the value of the distance, which reflected the size of the recreational opportunities. Shorter distance implies higher opportunity, and longer distance means lower opportunity. The opportunity spectrum acquired is as follows (from the lowest to the highest): Yilan City, Jiaoxi Township, Zhuangwei Township, Yuanshan Township, Wujie Township, Luodong Township, Sanxing Township, Datong Township, Dongshan Township, Toucheng Township, Su’ao Township and Nan’ao Township. (2) Through the cluster analysis method, the townships in Yilan County were further classified into three pre-defined groups according to the distribution of the leisure farms, i.e., discrete resource allocation, balanced resource allocation and cluster resource allocation. Su’ao Township is classified as being of the “Discrete Resource Allocation” type and Toucheng Township is of the “Balanced Resource Allocation” type. The “Cluster Resource Allocation” type, on the other hand, includes Yilan City, Jiaoxi township, Zhuangwei Township, Yuanshan Township, Sanxing Township, Datong Township, Wujie Township and Dongshan Township. (3) The sample points were displayed on the 2D perceptual maps using the Multi-Dimensional Scaling (MDS) method. The resource allocation within Yilan County was clearly displayed through the concept of “Reference Points.” The results are helpful for the planning personnel to grasp the correlation between the leisure farms and the tourism resources in Yilan County. To summarize, the research provides different opportunity spectrums for different groups of leisure farms, which can be consolidated for each township/city. It provides timely information on the recreational opportunities for leisure farms in different administrative areas, as well as a reasonable basis for planning and development in the future based on the pre-defined characteristics of each leisure farm. Key Words: Leisure Farm, Recreational Opportunity Spectrum, Geographic Information System (GIS), Non-Metric Multidimensional Scaling(MDS), Cluster Analysis
lun, zhang yi, and 張彝倫. "The Intention of Tourism Systems to Sell Farm Specialty Products through Local-Marketing Channel in Taiwan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/80744025755101401925.
Full text亞洲大學
經營管理研究所
93
The purpose of this research is to inquire the intention of tourism systems to sellfarm specialty products through local-marketing channel. To achieve this purpose,the researcher chose the items and areas of them through cultural heritage to construct the foundation, took the scenic spots, leisure vacation centers and hotels or restaurants as samples to collect data for analysis by survey. Take the cooperative relations, the payment method, the management deeds, the advertisement promotes sales, the service quality and the consumption as variables to inquire the expectation in advance and real experience for tourism systems when they sell the farm specialty products through local-marketing channel. The findings of the research are:(1)Most of the tourism systems that have sold the farm specialty products through local-marketing channel will continue to because of the added value.(2) The reasons they considered reveal the characteristics of the channel of the tourism systems.(3)The major marketing programming for the tourism systems in the future emphasize on the strengthening product package, integrating marketing gateways, creating product traits and holding promoting activities.(4)Integrating marketing gateways, holding jointed promoting activities and governmental guidance are the most urgent assistances at present. The results according to the analysis by SEM reveal that ”seller’s expectation ” , ”perceptive result” and “disconfirmation” will influence “intention of selling ”positively.
LI, WAN-YU, and 李宛瑀. "Exploring Tourism Benefits of Food and Agricultural Education Tour:The Case of Leisure Farm in YiLan County." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/v4pa8e.
Full text佛光大學
管理學系
106
Yilan County is rich in natural landscapes and resources. Yilan County Government actively promotes the policy of Tourism Oriented County and encourages to develop recreational agriculture, which makes the number of Leisure Agricultural Regions ranks number one in Taiwan. With the integration of the traffic development into the tourism of leisure agriculture, Yilan County attracts more and more tourists for sightseeing. Due to prosperous industry/commerce and tight schedules nowadays, people’s diet tends to simplify and do not know how the food on the table is produced, which causes food safety problem. Food safety not only affects our health but also causes the reduction of demand in agriculture products. Thus, Taiwan has to depend on imported agriculture products that emit more carbon dioxide and increased food miles. Food miles are the transport distance of food from the farm site to the dining table, the above is the motive of the study. Therefore, Food and Agricultural Education emerges as the times require. Our country currently has many leisure farms cooperating with sightseeing that develop a series of DIY tours from the farm site to the dining table. First, the subjects in this research were the farmers of leisure farms in Yilan County approved by the official on Food and Agricultural Education tours in the Outreach Program of Food and Agricultural Education in 2017 proposed by Council of Agriculture, Executive Yuan. Through literature review, this research organized five dimensions of tourism benefits which were respectively economic, social, psychological, physiological and educational benefits to design semi-structured questionnaires. Along with the in-depth interview method and analyzing transcripts by Nvivo for the nodes of tourism benefits in developing Food and Agricultural Education tours. The result composed of seven propositions mainly focused on personal experiences, sustainable ideas and educational goals provides reference for promoting the tourism benefits on Food and Agricultural Education ours.
Chen, Tzong-Shyong, and 陳宗雄. "The Study on Consumer Behavior towards Agriculture Tourism-A Case of Zou-Ma-Lai Farm in Tainan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/17406043990101595970.
Full text南華大學
旅遊事業管理學研究所
92
Due to prosperous development of tourism and leisure industry, it has grown stronger tendency for our citizens to travel while on vacation and has led increasing demands for engaging in outdoor travel activities which bring wild selection of traveling experiences. Therefore in order to further investigate into reasons for visitors to spend their leisure time in farm, this research conducts an investigation on visitors at Zou-Ma-Lai Farm in Tainan. This investigation receives 326 copies of effective questionnaires which using methods including factor analysis, cluster analysis, discriminant analysis, one way anova, chi-square test, and correlation analysis. From its realistic experiments, it proves that there are four clusters of vacation lifestyle which show variations according to recreation motivation, experiences, farm evaluation, tour satisfaction level, demographic, and travel consuming characteristic. The study aim to discover consumers’ recreation, experiences, satisfaction level, and willingness of revisit as well as to discover their correlations. It shows that tourists of different recreation motives gain different experiences in farm, which also affect their feedbacks to satisfaction levels. Furthermore, tourists of different satisfaction levels are positively correlated to their willingness of revisit farm. Furthermore, due to successive engagement and development in their traveling behavior which is to pick competitive marking strategy in order to build the market strength, to let managers to have stronger control type of traveling markets and to be taken as references to planning and development of relevant institutions of leisure agriculture.
Pi-Chu, Chen, and 陳碧珠. "A research on the recognition of the Chulu farm near by residents sbout the leisure tourism development." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/9p6tmq.
Full text國立臺東大學
身心整合與運動休閒管理學系
96
The purpose of this research focuses on preliminary discussions of Chu-lu Recreation farm area residents’ perceptions for tourism industry functionality and tourism impact. Analysis and discussions are conducted based on the study results obtained. Residents of Chu-lu area, Pi-Nan Town, Taitung County are adopted as the study subjects. On-site observations, literature data collections, and in-depth conductions serve as the study methods in this research. The research result findings show that in terms of tourism functionality developments, residents perceive the natural sceneries for the recreation farm and the fresh mil as the main reasons that attract tourists. They believe that the road signs to the scenic spot should be clearly demonstrated and that other tourism locations should be incorporated into the transportation connecting points. There should also be large guide tour rooms inside the park area to illustrate the ecologies. In terms of tourism information, printed advertising materials and Internet marketing are provided. Also, local cultural features and agricultural product promotional activities should also be applied to attract crowds. It is found that tourism impact perception have positive effects on the economy such as increased employment opportunities for residents, increased income, and increased agricultural product sales. In terms of the social and cultural aspects, the positive and negative effects are not apparent. As for impacts on the physical environment, the effects are negative including added vehicular flow, traffic congestion, trash, environmental pollution, and obstructed transportation network to the outside making it inconvenient for residents and tourists. It is recommended in this research that proprietors hold values such as product brand reputation passed down from the predecessors and establish consumer loyalty. The governmental departments should also endeavor for community coherence, and local infrastructure expansion. It is suggested that tourists be incorporated in future studies. Other through questionnaire surveys and comparative studies.effects of tourism industry development related perceptions and attitudes can be found
Chan, Ya-Lin, and 詹雅霖. "A Study on the Relationships between Agricultural Tourism Image, Identity and Future Behavior Intention in Cingjing Farm." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/3af76m.
Full text國立虎尾科技大學
休閒遊憩研究所
101
As the growth of agricultural tourism, the tourism image, identity and future behavioural intentions for tourists have become significant measurements of leisure management, The domestic recreation farms certainly become popular in these few years, and one of them is Cingjing Farm. According to "the statistic of the major recreational attractions" from Tourism Bureau, the number of people visited Cingjing Farms in 2012 was 1,046,575 (Tourism Bureau, 2012). However, there are few studies investigate whether the degree of agricultural tourism indentity will influence future behavioral intentions nowadays.As a result, this study drew up four research purposes:(1) Understanding Cingjing Farm’s tourism image.(2) Investigating whether the different tourist background will have significantly different on the image on the Cingjing Farm cognitive, indentity and travel behavioral intentions. (3) investigating whether the tourism image will influence indentity and future behavioral intentions.(4) structuring Cingjing Farm tourism image, identity and travel behavioral intentions of behavior model. This research is aimed at understanding the relationship and the interaction between the tourism image, identity and future behavioural intentions. Thus, the research will identify the tourism image of Cingjing Farms by Confirmatory Factor Analysis; and furthermore, using t-test and ANOVA to analyze whether the socio-economic background and travel characteristic make differences on tourism image, identity and future behavioural intentions, through Structural Equation Model to understanding the relationship and the interaction. 402 valid questionnaires were collected from the tourist. The fitness of the Future Behavior Intention framework was tested by using the“Confirmatory Factor Analysis”. At the end, the “Path Analysis” was used to explore the relationship between the tourism image, identity and future behavioural intentions. The results showed: (1)The concept and variables among tourism image, identity and future behavioral intentions has good convergent and discriminant validity, and the modified structure model by Bollen-stine reached the fit criteria (RMSEA = .02, GFI = .96, AGFI = .94, SRMR = .558, TLI = .99, IFI = .99, CFI = .99), and indicated the overall framework fit the data. (2)The direct effect of tourism image on identity is 0.8, on travel behavioral intentions is 0.31. The indirect effect of tourism image on travel behavioral is 0.36, and the overall effect is 0.67. The direct effect of identity on travel behavioral intentions is 0.45. The results show a striking effect of Cingjing Farm tourism image to identity and travel behavioral intentions, and identity to travel behavioral intentions is the second-high affect. Both theory and research inference hypothesis can be proved. Tourism image has a great effect on identity and travel behavioral intentions, and identity has a significant effect on travel behavioral intentions.
HSIEH, TSO-I., and 謝宗諺. "The study of the effect tourism motivation and recreation satisfaction on willingness research - Leisure Farm mushroom as example." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/g9cbz9.
Full text中州科技大學
機械與自動化工程系
102
In this study, the production of traditional mushroom class leisure farm industry restructuring as the main object of study, mainly located in the central region to investigate the production of mushroom-based traditional farm crops, transition into both education and recreation experience eco-farm, How to develop a unique leisure farm model. To understand mushroom farm class leisure travel motivation, recreation degree of satisfaction with the relationship between revisiting willingness to take questionnaire. Survey of the central region of the three mushroom farms class leisure tourists, the questionnaire and sampling, using "Travel motivations", "recreation satisfaction" and "revisiting willingness", three scales, sampling convenience sampling method questionnaires research tools for the SPSS Windows Chinese version, data analysis methods include descriptive statistics, factor analysis, reliability analysis, independent sample t test, one-way ANOVA and regression analysis and other statistical methods. The resulting conclusions are as follows: 1 tourist travel motivations, the first focusing on "family feeling", followed by "increased depth of life." 2. Tourist recreation satisfaction, up to "leisure space layout", followed by "landscape landscaping layout." 3 tourists travel motivation has a significant positive impact on the degree of recreation satisfaction, where "tourist attraction" factor, followed by the "away to escape." 4 visitors recreation satisfaction has a significant positive impact on revisiting willingness, where "mobile experience" factor, followed by the "sensory experience." 5 tourists travel motivations no significant effect on revisiting willingness. I hope by this study can help the transition has been the transformation of leisure farms and prospective farmers in the farm business minor professional endeavors to thin cotton.
LU, SHENG-WEN, and 呂聖文. "The Study of City Leisure Agriculture for Developing Eco-tourism: A Case Study of White Rock Leisure Farm." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/53ast5.
Full text中國文化大學
都市計劃與開發管理學系
107
Nowadays, people's tourism pattern is gradually oriented towards deep green tourism. The new type of leisure agriculture is born. At the same time, the development of leisure agriculture must be combined with the local culture and the common consciousness of the residents, so as to enhance the residents' willingness to participate in leisure agriculture. In recent years, there has been more and more attention in the domestic agriculture. Although agriculture has gradually opened up with the market, the traditional agriculture is facing the dilemma of operation, which leads to the social phenomenon such as the serious outflow of rural population and the decrease of agricultural income. The competition and the crisis facing more and more. On the other hand, the rapid growth of the economy, to promote national income, more and more people began to pay attention to tourism and leisure, although the tourism needs of people continue to grow, but for human health and outdoor recreation and leisure space is not relative growth, Of the leisure places for the expectations of the people, in the face of economic liberalization, the impact of internationalization, the traditional agricultural thinking of agricultural transformation for the leisure service for the business content in order to break through the dilemma and sustainable management. In this study, the questionnaire survey was conducted, and the visitors were selected as the mother of Baishi Sen live leisure farm and distributed according to the random sampling method. The results of questionnaire survey, reliability analysis, narrative statistics, explore the local dependency of residents, sightseeing impact perception, the development of leisure agriculture attitudes and the willingness to participate in leisure agriculture. In addition, in-depth interviews were conducted to conduct in-depth interviews with relevant groups and individuals who promoted the White Scene Lake Leisure Agriculture Area and the heads of the White Rock Leisure Farm. Finally, according to the findings and findings, for the local government, the community to create a unit, willing to engage in leisure agriculture related industries and future researchers to make reference and recommendations.
Chi, Jung-Cheng, and 紀榮政. "The Study on the Relationships among Tourism Image, Service Quality, Customers Satisfaction and Revisit Intention for Leisure Farm - Cases of Greening Ranch and DGC Leisure Farm in Chiayi County." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7v54bj.
Full text康寧大學
國際企業管理研究所
102
The main purpose of this study was to explore the relationships among the tourism image, service quality, customers satisfaction, and revisit intention. The empirical objects of this study were the tourists in Greening Ranch and DGC Leisure Farm. Meanwhile, the convenience sampling method was used to carry out questionnaire survey. There was 400 questionnaires were distributed and a total number of 394 research samples were collected. In this study, SPSS 14.0 statistical software was the tools for statistical analysis. Research methods include descriptive statistics analysis, factor analysis, reliability analysis, independent samples t test, One-Way ANOVA, and regression analysis to test our hypotheses. Finally, the finding of this was as follows: 1.Tourism environment image had significantly positive influence on service quality, customers’ satisfaction, and revisit intention. 2.Tangible & empathy had significantly positive influence on customers’ satisfaction. Moreover, Reliability had significantly positive influence on revisit intention. 3.Facilities safety & information providing had significantly positive influence on revisit intention. 4.Customers’ background (includes ages, education, occupational, residential district, individual monthly income, and household monthly income) had partially significant difference at tourism image, service quality, customers’ satisfaction, and revisit intention.