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1

Ruder, Thomas D., Gary M. Hatch, Garyfalia Ampanozi, Michael J. Thali, and Nadja Fischer. "Suicide Announcement on Facebook." Crisis 32, no. 5 (September 1, 2011): 280–82. http://dx.doi.org/10.1027/0227-5910/a000086.

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Background: The media and the Internet may be having an influence on suicidal behavior. Online social networks such as Facebook represent a new facet of global information transfer. The impact of these online social networks on suicidal behavior has not yet been evaluated. Aims: To discuss potential effects of suicide notes on Facebook on suicide prevention and copycat suicides, and to create awareness among health care professionals. Methods: We present a case involving a suicide note on Facebook and discuss potential consequences of this phenomenon based on literature found searching PubMed and Google. Results: There are numerous reports of suicide notes on Facebook in the popular press, but none in the professional literature. Online social network users attempted to prevent planned suicides in several reported cases. To date there is no documented evidence of a copycat suicide, directly emulating a suicide announced on Facebook. Conclusions: Suicide notes on online social networks may allow for suicide prevention via the immediate intervention of other network users. But it is not yet clear to what extent suicide notes on online social networks actually induce copycat suicides. These effects deserve future evaluation and research.
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Bailey, Michael, Rachel Cao, Theresa Kuchler, Johannes Stroebel, and Arlene Wong. "Social Connectedness: Measurement, Determinants, and Effects." Journal of Economic Perspectives 32, no. 3 (August 1, 2018): 259–80. http://dx.doi.org/10.1257/jep.32.3.259.

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Social networks can shape many aspects of social and economic activity: migration and trade, job-seeking, innovation, consumer preferences and sentiment, public health, social mobility, and more. In turn, social networks themselves are associated with geographic proximity, historical ties, political boundaries, and other factors. Traditionally, the unavailability of large-scale and representative data on social connectedness between individuals or geographic regions has posed a challenge for empirical research on social networks. More recently, a body of such research has begun to emerge using data on social connectedness from online social networking services such as Facebook, LinkedIn, and Twitter. To date, most of these research projects have been built on anonymized administrative microdata from Facebook, typically by working with coauthor teams that include Facebook employees. However, there is an inherent limit to the number of researchers that will be able to work with social network data through such collaborations. In this paper, we therefore introduce a new measure of social connectedness at the US county level. Our Social Connectedness Index is based on friendship links on Facebook, the global online social networking service. Specifically, the Social Connectedness Index corresponds to the relative frequency of Facebook friendship links between every county-pair in the United States, and between every US county and every foreign country. Given Facebook’s scale as well as the relative representativeness of Facebook’s user body, these data provide the first comprehensive measure of friendship networks at a national level.
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TRAN, VAN-DAT, and NGOC DOAN TRANG HUYNH. "EXPLORING THE RELATIONSHIPS AMONG SOCIAL BENEFITS, ONLINE SOCIAL NETWORK DEPENDENCY, SATISFACTION, AND YOUTH?S HABIT FORMATION." Main Issues Of Pedagogy And Psychology 15, no. 3 (December 19, 2017): 15–26. http://dx.doi.org/10.24234/miopap.v15i3.177.

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Online social network is one of the biggest Internet phenomenon, which has attracted the interest of many marketers and psychologists who wanted to understand social network users? behavior. Recognizing the lack of theoretical and empirical attention that has been given to this field, especially in Vietnam market, this study was conducted to examine the relationships among social benefits, online social network dependency,satisfaction, and youth?s habit formation in the context of Facebook. The findings of the study of 200 Facebook users indicated that the interrelationship among four factors of social benefits, online social network dependency, satisfaction, and habit formation affect each other. Indeed, dependency on online social network among the youth whose age ranged from 16 to 24 years old is significantly affected by social benefits factor and leads to the formation of habit. In addition, satisfaction plays a role in determining habitual Facebook use. This paper discusses theoretical and practical implication in marketing and psychology field.
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Spinello, Richard A. "Privacy and Social Networking Technology." International Review of Information Ethics 16 (December 1, 2011): 41–60. http://dx.doi.org/10.29173/irie201.

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This paper reviews Facebook’s controversial privacy policies as a basis for considering how social network sites can better protect the personal information of their users. We argue that Facebook’s architecture leaves its users too exposed, especially to online surveillance. This architecture must be modified and Facebook must be more proactive in safeguarding the rights of their customers as it seeks to find the proper balance between user privacy and its commercial interests.
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Krasnova, Hanna, Sarah Spiekermann, Ksenia Koroleva, and Thomas Hildebrand. "Online Social Networks: Why We Disclose." Journal of Information Technology 25, no. 2 (June 2010): 109–25. http://dx.doi.org/10.1057/jit.2010.6.

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On online social networks such as Facebook, massive self-disclosure by users has attracted the attention of Industry players and policymakers worldwide. Despite the Impressive scope of this phenomenon, very little Is understood about what motivates users to disclose personal Information. Integrating focus group results Into a theoretical privacy calculus framework, we develop and empirically test a Structural Equation Model of self-disclosure with 259 subjects. We find that users are primarily motivated to disclose Information because of the convenience of maintaining and developing relationships and platform enjoyment. Countervailing these benefits, privacy risks represent a critical barrier to information disclosure. However, users’ perception of risk can be mitigated by their trust in the network provider and availability of control options. Based on these findings, we offer recommendations for network providers.
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Jensen, Jakob Linaa. "Fra onlinefællesskaber til onlinenetværk: Facebook som augmentering af den sociale virkelighed [From online communities to online networks: Facebook as an augmentation of social reality]." MedieKultur: Journal of media and communication research 25, no. 46 (June 19, 2009): 14. http://dx.doi.org/10.7146/mediekultur.v25i46.1369.

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This article discusses the Facebook phenomenon, using it as an example of how the most dominant social use of the Internet today is network-based rather than community-based. In the early years of the Internet, online communities were popular fora for meeting new people with related interests or opinions. Today, the dominant social use is to create and maintain relationships with your existing social network. It is also demonstrated that the success of Facebook, is dependent, among other factors, upon the fulfilment of five social functions for the users: self-presentation, friendship, object sharing, publication, and having a “sixth sense”. Thus, Facebook contributes to an enhancement of existing social relationships offline, what I call an augmentation of social reality.
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Robinson, Tom, Clark Callahan, Kristoffer Boyle, Erica Rivera, and Janice K. Cho. "I ♥ FB." International Journal of Virtual Communities and Social Networking 9, no. 2 (April 2017): 46–61. http://dx.doi.org/10.4018/ijvcsn.2017040103.

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Virtually seductive qualities of identity sharing, content gratification, and ample social atmosphere have made Facebook the most popular social network, boasting 890 million daily users (“Facebook Reports Fourth Quarter,” 2015; Joinson, 2008; Orchard et al., 2014, Reinecke et al., 2014). Online social network studies largely overlook the individual, limiting the understanding of what exactly drives people to use, abuse, even become dependent on sites like Facebook. Based on the theory of uses and gratifications, Q methodology subjectively observes what draws users to Facebook, focusing specifically on Facebook user characteristics. Past studies neglect the existence of three of the four factor groups discovered in this study, making these effectually new discoveries for academia (Alloway, Runac, Quershi, & Kemp, 2014; Cheung, Chieu & Lee, 2011; Sheldon, 2008, Tosun, 2012; Yang & Brown, 2013). These findings increase understanding of online usage, even addiction, and will help cater future social networks to specific users.
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Elkabani, Islam, and Roa A. Aboo Khachfeh. "Homophily-Based Link Prediction in The Facebook Online Social Network: A Rough Sets Approach." Journal of Intelligent Systems 24, no. 4 (December 1, 2015): 491–503. http://dx.doi.org/10.1515/jisys-2014-0031.

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AbstractOnline social networks are highly dynamic and sparse. One of the main problems in analyzing these networks is the problem of predicting the existence of links between users on these networks: the link prediction problem. Many studies have been conducted to predict links using a variety of techniques like the decision tree and the logistic regression approaches. In this work, we will illustrate the use of the rough set theory in predicting links over the Facebook social network based on homophilic features. Other supervised learning algorithms are also employed in our experiments and compared with the rough set classifier, such as naive Bayes, J48 decision tree, support vector machine, logistic regression, and multilayer perceptron neural network. Moreover, we studied the influence of the “common groups” and “common page likes” homophilic features on predicting friendship between users of Facebook, and also studied the effect of using the Jaccard coefficient in measuring the similarity between users’ homophilic attributes compared with using the overlap coefficient. We conducted our experiments on two different datasets obtained from the Facebook online social network, where users in each dataset live within the same geographical region. The results showed that the rough set classifier significantly outperformed the other classifiers in all experiments. The results also demonstrated that the common groups and the common page likes features have a significant influence on predicting the friendship between users of Facebook. Finally, the results revealed that using the overlap coefficient homophilic features provided better results than that of the Jaccard coefficient features.
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Nguyen, Thanh Duy, Nghia Dinh Tran, and Cuong Manh Pham. "Proposing the online advertising on social network adoption model in Vietnam." Science and Technology Development Journal 16, no. 3 (September 30, 2013): 5–19. http://dx.doi.org/10.32508/stdj.v16i3.1626.

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Social network is strongly growing and is increasingly becoming an integral part of the daily life of people in all over the world; online advertising on social networks is a potential market for the business towards. With the booming development of web 2.0, online advertising is showing a remarkable transformation, Vietnam marketers are approaching the new form of online advertising on social network such as facebook, zingme, google+, linkedin, twitter, yume... The studies showed that the popularity of online advertising on social networking is essential. This study proposes a new model that is online advertising on social network adoption model in Vietnam. Research results shows that independent factors affect to attitude toward advertising and attitude toward advertising affects to online advertising on social networks; all proposed hypotheses are accepted. The model explains 72.9% of variance in the online advertising on social network adoption.
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Homel, Kseniya. "Support Online: Case of Russian-speaking Women’s Online Network in Warsaw." Studia Migracyjne – Przegląd Polonijny 46, no. 4 (178) (2020): 137–62. http://dx.doi.org/10.4467/25444972smpp.20.042.12779.

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The purpose of this paper is to study the mechanisms of online networking and exchange of social support among members of a migrant virtual group of Russian-speaking women in Poland on Facebook. The research was based on content analysis and non-participant observation during two weeks in November and December 2019. I also had two online conversations with the moderator of the group based on a prepared list of questions. It appeared, that members of the group used networking to improve communication on a wide range of issues. Conversations available online provide insight on how migration determines daily issues and social life but also as a source of socially-reproducing precarity. Informality as a social model of inter-group relations prevails among members of the Russian-speaking community. Four main types of social support emerged from communication on the forum – informational, instrumental, emotional and community building. Russian-speaking women use Facebook group to share information, empower each other, boost self-esteem and find companionship. The findings allow to consider the role of the online group as a complementary mechanism for adaptation and improvement of well-being of migrants in Poland.
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Homel, Kseniya. "Support Online: Case of Russian-speaking Women’s Online Network in Warsaw." Studia Migracyjne – Przegląd Polonijny 46, no. 4 (178) (2020): 137–62. http://dx.doi.org/10.4467/25444972smpp.20.042.12779.

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The purpose of this paper is to study the mechanisms of online networking and exchange of social support among members of a migrant virtual group of Russian-speaking women in Poland on Facebook. The research was based on content analysis and non-participant observation during two weeks in November and December 2019. I also had two online conversations with the moderator of the group based on a prepared list of questions. It appeared, that members of the group used networking to improve communication on a wide range of issues. Conversations available online provide insight on how migration determines daily issues and social life but also as a source of socially-reproducing precarity. Informality as a social model of inter-group relations prevails among members of the Russian-speaking community. Four main types of social support emerged from communication on the forum – informational, instrumental, emotional and community building. Russian-speaking women use Facebook group to share information, empower each other, boost self-esteem and find companionship. The findings allow to consider the role of the online group as a complementary mechanism for adaptation and improvement of well-being of migrants in Poland.
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12

Balvinder and Tripat Deep Singh Dua. "Integration of Online Social Network and E-Commerce Business through Facebook Pages." Journal on Today's Ideas - Tomorrow's Technologies 6, no. 2 (December 25, 2018): 107–18. http://dx.doi.org/10.15415/jotitt.2018.62010.

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The aim of this paper is to explore Facebook page options through which e-commerce companies can establish relationship with online social networking users. It explores the various options available on Facebook page like audience building, data analysis, paid promotions etc. Techniques for organic and paid promotion discussed to build the page audience. Comprehensive study on data insights provided by Facebook is tabulated. This paper highlights the factors for integration of Online Social Network and e-commerce to help ecommerce companies to focus on building audience and converting them into sale. A step by step implemen-tation starting from page setup, audience building and data analy-sis is presented.
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Charnigo, Laurie, and Paula Barnett-Ellis. "Checking Out Facebook.com: The Impact of a Digital Trend on Academic Libraries." Information Technology and Libraries 26, no. 1 (March 1, 2007): 23. http://dx.doi.org/10.6017/ital.v26i1.3286.

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While the burgeoning trend in online social networks has gained much attention from the media, few studies in library science have yet to address the topic in depth. This article reports on a survey of 126 academic librarians concerning their perspectives toward Facebook.com, an online network for students. Findings suggest that librarians are overwhelmingly aware of the “Facebook phenomenon.” Those who are most enthusiastic about the potential of online social networking suggested ideas for using Facebook to promote library services and events. Few individuals reported problems or distractions as a result of patrons accessing Facebook in the library. When problems have arisen, strict regulation of access to the site seems unfavorable. While some librarians were excited about the possibilities of Facebook, the majority surveyed appeared to consider Facebook outside the purview of professional librarianship.
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Woolley, Paige, and Michael Peterson. "Efficacy of a Health-Related Facebook Social Network Site on Health-Seeking Behaviors." Social Marketing Quarterly 18, no. 1 (March 2012): 29–39. http://dx.doi.org/10.1177/1524500411435481.

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The current study was designed to determine the impact of a health-related Facebook fan page on health-seeking actions, thoughts, and behaviors. Ninety Get Up and Do Something (GUADS) fans who were 18 years and older completed an online questionnaire about their perceptions, use, and reaction to a Facebook page. Results revealed the GUADS Facebook page prompts health-seeking actions by motivating fans to search for more health information online. The page positively influences health-related thoughts and behaviors by motivating and reminding fans to engage in healthy behaviors. Frequency of seeing, clicking, and reading GUADS posts was significantly related to health information seeking and health-related thoughts and behaviors. Results suggest that Facebook may be an effective medium to help individuals maintain and adopt a healthy lifestyle.
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Imperato, Chiara, Brian T. Keum, and Tiziana Mancini. "Does Intercultural Contact Increase Anti-Racist Behavior on Social Network Sites?" Social Sciences 10, no. 6 (June 1, 2021): 207. http://dx.doi.org/10.3390/socsci10060207.

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Empirical attention on online intercultural contact and prejudice reduction are increasing. Nevertheless, still little is known on processes that could influence the contact–prejudice relation as well as the relation between online contact and anti-racist behavior. Based on literature on intergroup contact, the present study aims to fill these gaps, focusing on online intergroup relationships between people from different countries. Specifically, it examines whether and to what extent empathic feelings and online community commitment mediate the relationship between online intergroup contact and both perceived ethnic discrimination and anti-racist behavior on Facebook. We collected data from a predominantly Italian sample of 1018 Facebook users (Mage = 30.03, SDage = 11.09; females: 80.01%); participants filled in an online questionnaire. A semi-full Structural Equation Modeling was used to test hypotheses. The results confirmed that when intergroup contact was established, such contact was able to increase the sense of being committed to the online community, which increased the perception of online discrimination towards ethnic and racial minorities, which in turn was able to increase the anti-racist behavior. The ambivalent role of the empathy in online contexts will be discussed.
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Amaral, Francisco, Josélia Fonseca, Maria Tiago, and Flavio Tiago. "Digital Natives 3.0: Social Network Initiation." World Journal of Business and Management 2, no. 2 (August 12, 2016): 19. http://dx.doi.org/10.5296/wjbm.v2i2.9876.

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As generalize access to the internet becomes a reality in industrialized countries, the nature of children’s social network sites (SNS) use generates concerns and requires parental different approach. The body of empirical work reviewed is still small and to develop and promote a realistic understanding of children and young adolescence behavior on online social network sites and parenting surveillance of kids’ online presence, this study examines (a) who children initiate online activity and their main preferences and (b) how parental supervision techniques are applied to children’s online presence. For this purpose we choose one of the most popular social network site, Facebook, and inquiry parents and kids under 13 years old (digital natives 3.0), regarding to their use. This study adds to a growing literature on young people usage of social networking technologies, specially unveiling some of the patterns of under-age kids using SNS.
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Farooqi, Shehroze, Maaz Musa, Zubair Shafiq, and Fareed Zaffar. "CanaryTrap: Detecting Data Misuse by Third-Party Apps on Online Social Networks." Proceedings on Privacy Enhancing Technologies 2020, no. 4 (October 1, 2020): 336–54. http://dx.doi.org/10.2478/popets-2020-0076.

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AbstractOnline social networks support a vibrant ecosystem of third-party apps that get access to personal information of a large number of users. Despite several recent high-profile incidents, methods to systematically detect data misuse by third-party apps on online social networks are lacking. We propose CanaryTrap to detect misuse of data shared with third-party apps. CanaryTrap associates a honeytoken to a user account and then monitors its unrecognized use via different channels after sharing it with the third-party app. We design and implement CanaryTrap to investigate misuse of data shared with third-party apps on Facebook. Specifically, we share the email address associated with a Facebook account as a honeytoken by installing a third-party app. We then monitor the received emails and use Facebook’s ad transparency tool to detect any unrecognized use of the shared honeytoken. Our deployment of CanaryTrap to monitor 1,024 Facebook apps has uncovered multiple cases of misuse of data shared with third-party apps on Facebook including ransomware, spam, and targeted advertising.
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Nguyen, Dang. "Network Life of Non-biomedical Knowledge." Journal of Digital Social Research 3, no. 2 (June 28, 2021): 10–43. http://dx.doi.org/10.33621/jdsr.v3i2.82.

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Traditional medicine is hugely popular throughout Southeast Asia and other parts of the world. The development of the internet and online social networks in these contexts has enabled a significant proliferation of non-biomedical knowledge and practices via platforms such as Facebook. People use Facebook to advocate for non- biomedical alternatives to unaffordable biomedicine, share family medical recipes, discuss medicinal properties of indigenous plants, buy and sell these plants, and even crowdsource disease diagnoses. This paper examines the network characteristics of, and discourses present within, three popular Vietnamese non-biomedical knowledge Facebook sites over a period of five years. These large-scale datasets are studied using social network analysis and generative statistical models for topic analysis (Latent Dirichlet allocation). Forty-nine unique topics were quantitatively identified and qualitatively interpreted. Among these topics, themes of religion and philanthropy, critical discussions of traditional medicine, and negotiations involving overseas Vietnamese were particularly notable. Although non-biomedical networks on Facebook are growing both in terms of scale and popularity, sub-network comment activities within these networks exhibit ‘small world’ characteristics. This suggests that social media seem to be replicating existing social dynamics that historically enable the maintenance of traditional forms of medical knowledge, rather than transforming them here.
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Nash, Kate. "Goa Hippy Tribe: Theorising Documentary Content on a Social Network Site." Media International Australia 142, no. 1 (February 2012): 30–40. http://dx.doi.org/10.1177/1329878x1214200105.

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In the 1970s, a wave of young Western hippies descended on the beaches of Goa in India. Forty years later, some of them reconnected on the social network site Facebook and planned a reunion. This event, and the Goan hippy community then and now, are the subjects of a documentary called Goa Hippy Tribe, produced by Australian documentary maker Darius Devas. Funded by Screen Australia, SBS and Screen New South Wales, Goa Hippy Tribe is the first Australian documentary to be produced for the social network site Facebook. In this article, I consider how documentary in a social network context might be theorised. While the concept of the database narrative is most often invoked to explain user interactivity in online documentary, social networks such as Facebook invite different forms of interaction, and therefore raise distinct theoretical questions. In particular, Goa Hippy Tribe demonstrates the potential for the audience to engage creatively and communally with documentary.
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Wilford, Justin Gregory, Kathryn Osann, and Lari B. Wenzel. "Online social network use among parents of young childhood cancer survivors." Journal of Clinical Oncology 35, no. 5_suppl (February 10, 2017): 82. http://dx.doi.org/10.1200/jco.2017.35.5_suppl.82.

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82 Background: Online social networks (OSNs) have emerged in the past decade as potentially powerful tools for health information sharing and health behavior change. According to a recent study by the Pew Research Center, 75% of all parents are active on OSNs. Given the high level of need for childhood cancer survivorship health education and preventive health behavior change, OSNs represent key resources for parents to engage with experts and peers over survivorship health. Methods: A cross-sectional survey of 114 parents of young and adolescent ( < 13 years) childhood cancer survivors was used to examine parent OSN use in specific platforms. Recruitment was conducted through online social support groups of two childhood cancer non-profits that focus on parent support. The novel online survey investigated OSN frequency of use, history of making new friends in OSNs, and whether OSNs were “good for sharing and receiving reliable and high quality information on diet, physical activity, and other healthy behaviors.” Results: Parents reported high levels of OSN use with 80% reporting daily use. Facebook was the most commonly used OSN by a wide margin. Seventy-eight percent of parents reported using it every day. The next most used OSN was Instagram (15%). Parents reported making new friends on Facebook (86%), followed by Instagram (22%) and Twitter (10%). Among parents who have used the respective OSNs, several were endorsed as being “good” or “extremely good” for sharing survivorship-related preventive health information. Facebook was endorsed by 76% of its users, Twitter and Pinterest by 59%, Google+ by 52%, and Instagram by 40%. None of the demographic variables collected predicted parent OSN use or perception. There was a strong association between parents using OSNs daily and their reporting having made new friends on OSNs (p < .000). Conclusions: Parents of young childhood cancer survivors recruited from online support groups report high levels of OSN use and making new friends through OSNs, and find OSNs potentially good sources for sharing and receiving survivorship-related health information. OSNs in general, and Facebook in particular, represent promising avenues for childhood cancer survivorship health information dissemination.
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Cheung, Christy M. K., Pui-Yee Chiu, and Matthew K. O. Lee. "Online social networks: Why do students use facebook?" Computers in Human Behavior 27, no. 4 (July 2011): 1337–43. http://dx.doi.org/10.1016/j.chb.2010.07.028.

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Bohlin, Erik, Aijaz A. Shaikh, and Payam Hanafizadeh. "Social Network Banking." International Journal of E-Business Research 14, no. 2 (April 2018): 1–13. http://dx.doi.org/10.4018/ijebr.2018040101.

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Social media is widely recognized as a challenging new communication technology in both economic and social contexts. The present article explores how banks have exploited this technology in the range of consumer retail banking services offered by 100 leading global banks on the three major social networking sites (SNS): Facebook, Twitter, and YouTube. Viewing social network (SN) banking as a separate delivery channel and offering a working definition of SN banking, the article shows that banks have been more cautious than other businesses in using SNS. The available services are classified on nine main dimensions: marketing, financial education and advice, information support, customer support, sales representativeness, customer engagement, online recruitment, survey and polling, and other services. The scope of these SN banking services is for the most part non-cash-based. Conclusions, implications, and recommendations are discussed and future research priorities are identified.
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Al-Rabeeah, Abdullah Abdulabbas Nahi, and Mohammed Mahdi Hashim. "Social Network Privacy Models." Cihan University-Erbil Scientific Journal 3, no. 2 (August 20, 2019): 92–101. http://dx.doi.org/10.24086/cuesj.v3n2y2019.pp92-101.

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Privacy is a vital research field for social network (SN) sites (SNS), such as Facebook, Twitter, and Google+, where both the number of users and the number of SN applications are sharply growing. Recently, there has been an exponential increase in user-generated text content, mainly in terms of posts, tweets, reviews, and messages on SN. This increase in textual information introduces many problems related to privacy. Privacy is susceptible to personal behavior due to the shared online data structure of SNS. Therefore, this study will conduct a systematic literature review to identify and discuss the main privacy issues associated with SN, existing privacy models and the limitations and gaps in current research into SN privacy.
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Zehrer, Anita, and Alice Grabmüller. "Social media marketing in tourism education." Journal of Vacation Marketing 18, no. 3 (July 2012): 221–28. http://dx.doi.org/10.1177/1356766712449368.

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Information and communication technology has increasingly gained importance in marketing of the tourism and travel industry. Social media have literally become an integral part of the society and as such have gained increasing interest beyond industries such as tourism. In higher education, we have seen a trend towards a rather slow adaptation of new technologies for instance in online instruction; however, the opportunities for creating and sharing knowledge in an education context should not be neglected. Social network sites are the fastest growing and most popular of the Internet-based technologies; recent statistics show that many Facebook users are students and that a great deal of communication between students happens online. This article investigates a higher educational institution in Austria, which actively links with their students on a social network site for marketing purposes, presents its development and provides the results of an online user survey. Results indicate that among social network sites, Facebook is the most popular site students use; however, they spend more time observing than actually posting content.
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Dai, Chenyun, Fang-Yu Rao, Traian Marius Truta, and Elisa Bertino. "Privacy-Preserving Assessment of Social Network Data Trustworthiness." International Journal of Cooperative Information Systems 23, no. 02 (June 2014): 1441004. http://dx.doi.org/10.1142/s0218843014410044.

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Extracting useful knowledge from social network datasets is a challenging problem. While large online social networks such as Facebook and LinkedIn are well known and gather millions of users, small social networks are today becoming increasingly common. Many corporations already use existing social networks to connect to their customers. Seeing the increasing usage of small social networks, such companies will likely start to create in-house online social networks where they will own the data shared by customers. The trustworthiness of these online social networks is essentially important for decision making of those companies. In this paper, our goal is to assess the trustworthiness of local social network data by referencing external social networks. To add to the difficulty of this problem, privacy concerns that exist for many social network datasets have restricted the ability to analyze these networks and consequently to maximize the knowledge that can be extracted from them. This paper addresses this issue by introducing the problem of data trustworthiness in social networks when repositories of anonymized social networks exist that can be used to assess such trustworthiness. Three trust score computation models (absolute, relative, and weighted) that can be instantiated for specific anonymization models are defined and algorithms to calculate these trust scores are developed. Using both real and synthetic social networks, the usefulness of the trust score computation is validated through a series of experiments.
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Black, Erik W., Lindsay A. Thompson, W. Patrick Duff, Kara Dawson, Heidi Saliba, and Nicole M. Paradise Black. "Revisiting Social Network Utilization by Physicians-in-Training." Journal of Graduate Medical Education 2, no. 2 (June 1, 2010): 289–93. http://dx.doi.org/10.4300/jgme-d-10-00011.1.

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Abstract Objective To measure and compare the frequency and content of online social networking among 2 cohorts of medical students and residents (2007 and 2009). Methods Using the online social networking application Facebook, we evaluated social networking profiles for 2 cohorts of medical students (n = 528) and residents (n = 712) at the University of Florida in Gainesville. Objective measures included existence of a profile, whether it was made private, and whether any personally identifiable information was included. Subjective outcomes included photographic content, affiliated social groups, and personal information not generally disclosed in a doctor-patient encounter. We compared our results to our previously published and reported data from 2007. Results Social networking continues to be common amongst physicians-in-training, with 39.8% of residents and 69.5% of medical students maintaining Facebook accounts. Residents' participation significantly increased (P &lt; .01) when compared to the 2007 data. Individuals in the 2009 cohort had significantly more “friends” (P &lt; .01), belonged to more “groups” (P &lt; .01), and were more likely to limit public access to their profiles through the use of privacy settings (P &lt; .01) than the individuals in the 2007 cohort. Discussion Online social networking application use by physicians-in-training remains common. While most now limit access to their profiles, personal profiles that still allow public access exhibited a few instances of unprofessional behavior. Concerns remain related to the discovery of content in violation of patient privacy and the expansive and impersonal networks of online “friends” who may view profiles.
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Galvin, John Patrick, Anne Catherine Meier, and David J. Peace. "Searching for lymphoma: An analysis of internet and social network activity and engagement." Journal of Clinical Oncology 37, no. 15_suppl (May 20, 2019): e18102-e18102. http://dx.doi.org/10.1200/jco.2019.37.15_suppl.e18102.

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e18102 Background: Online search engines, forums and social networks can offer an important space to ask questions and share experiences. Online searches, forums and social networks have become one of the most common ways patients learn about their lymphoma. However, not much is known about which sites and online sources engage people on the topic of lymphoma and which social networks are used to learn and/or share experiences. Methods: Our objective was to analyze the sites with the most engagement online on the topic of lymphoma. We used an online analytical research program (BuzzSumo), which can assess specific content and identify sites that generate the greatest frequency of engagement across social platforms. Our analysis covered activity from 2/2014-2/2019. Results: From the analysis of 9,141 online articles on the topic of lymphoma and 662,690 engagements, we found that the social network that was used the most was Facebook and to a much lesser extent Twitter. The Pinterest and Reddit platforms were not engaged on this topic. Most engagements were with “List” and “What you should know” articles on lymphoma for both Facebook and Twitter with a significantly lesser amount of engagement for video content. Articles on lymphoma less than 2000 words had the most engagement. A number of different types of sites generated the most engagements -- ranging from media outlets, lymphoma foundations and large medical centers. An analysis of 28,863 Facebook posts on lymphoma with 4,765,956 total engagements revealed that video posts generated the most engagements and that posts that were > 300 characters generated more engagement. An analysis of questions asked online mentioning lymphoma revealed that the most common topics were that of “diagnosis” and associated emotions – “worried” or “scared.” Conclusions: Online articles and social networks have become integrated into our daily lives. It is important that we start to understand how these information sources are being used by patients, caregivers and health care providers. Our analysis of online engagement on the topic of lymphoma is an example of how analytical programs can be used to help understand where and how people are engaging to learn and share their experiences with lymphoma.
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Toma, Catalina L., and Jeffrey T. Hancock. "Self-Affirmation Underlies Facebook Use." Personality and Social Psychology Bulletin 39, no. 3 (January 28, 2013): 321–31. http://dx.doi.org/10.1177/0146167212474694.

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Social network sites, such as Facebook, have acquired an unprecedented following, yet it is unknown what makes them so attractive to users. Here we propose that these sites’ popularity can be understood through the fulfillment of ego needs. We use self-affirmation theory to hypothesize why and when people spend time on their online profiles. Study 1 shows that Facebook profiles are self-affirming in the sense of satisfying users’ need for self-worth and self-integrity. Study 2 shows that Facebook users gravitate toward their online profiles after receiving a blow to the ego, in an unconscious effort to repair their perceptions of self-worth. In addition to illuminating some of the psychological factors that underlie Facebook use, the results provide an important extension to self-affirmation theory by clarifying how self-affirmation operates in people’s everyday environments.
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High, Andrew C., and Emily M. Buehler. "Receiving supportive communication from Facebook friends: A model of social ties and supportive communication in social network sites." Journal of Social and Personal Relationships 36, no. 3 (December 15, 2017): 719–40. http://dx.doi.org/10.1177/0265407517742978.

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This study distinguishes perceptions of, preferences for, and outcomes related to people’s social ties online. It expands understanding of when and why using social network sites (SNSs) provides people with several types of supportive communication by integrating users’ social capital and preference for weak tie support. Prior research is synthesized and extended to build a heuristic model of social ties and supportive communication in SNSs that considers network-based variables (i.e., social capital, preference for weak ties) as mechanisms that link the use of SNSs to the supportive messages people receive. A community sample ( N = 553) completed an online questionnaire. Results indicated that intensity of Facebook use corresponds with both social capital and received support. Moreover, social capital mediates and preference for weak ties moderates the relationship between using Facebook and receiving support, and results differ according to the types of social capital and support under consideration. Facebook use, for example, only corresponds with receiving informational and esteem support when users exhibit sufficient preferences for weak tie support.
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Ikhalia, Ehinome, Alan Serrano, David Bell, and Panos Louvieris. "Online social network security awareness: mass interpersonal persuasion using a Facebook app." Information Technology & People 32, no. 5 (October 7, 2019): 1276–300. http://dx.doi.org/10.1108/itp-06-2018-0278.

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Purpose Online social network (OSN) users have a high propensity to malware threats due to the trust and persuasive factors that underpin OSN models. The escalation of social engineering malware encourages a growing demand for end-user security awareness measures. The purpose of this paper is to take the theoretical cybersecurity awareness model TTAT-MIP and test its feasibility via a Facebook app, namely social network criminal (SNC). Design/methodology/approach The research employs a mixed-methods approach to evaluate the SNC app. A system usability scale measures the usability of SNC. Paired samples t-tests were administered to 40 participants to measure security awareness – before and after the intervention. Finally, 20 semi-structured interviews were deployed to obtain qualitative data about the usefulness of the App itself. Findings Results validate the effectiveness of OSN apps utilising a TTAT-MIP model – specifically the mass interpersonal persuasion (MIP) attributes. Using TTAT-MIP as a guidance, practitioners can develop security awareness systems that better leverage the intra-relationship model of OSNs. Research limitations/implications The primary limitation of this study is the experimental settings. Although the results testing the TTAT-MIP Facebook app are promising, these were set under experimental conditions. Practical implications SNC enable persuasive security behaviour amongst employees and avoid potential malware threats. SNC support consistent security awareness practices by the regular identification of new threats which may inspire the creation of new security awareness videos. Social implications The structure of OSNs is making it easier for malicious users to carry out their activities without the possibility of detection. By building a security awareness programme using the TTAT-MIP model, organisations can proactively manage security awareness. Originality/value Many security systems are cumbersome, inconsistent and non-specific. The outcome of this research provides organisations and security practitioners with a framework for designing and developing proactive and tailored security awareness systems.
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Neshcheret, M. Yu. "FACEBOOK REFLECTION OF PROFESSIONAL READER’S INTERESTS OF LIBRARIANS: THE RESULTS OF ANALYSIS OF THE LIBRARY BLOGOSPHERE AND THE SOCIAL NETWORK FACEBOOK." Proceedings of SPSTL SB RAS, no. 4 (January 19, 2020): 74–78. http://dx.doi.org/10.20913/2618-7515-2019-4-74-78.

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The article is devoted to the study of professional reader’s interests of library specialists, based on the method of analysis of library blogs and social network Facebook. The author notes the high communication potential of blogs, but emphasizes the instability of this online genre. With the advent of social networks – the author states – blogging as a tool of the Internet communication has faded into the background. At the same time, both library blogs and social networks are good sources of information about the reader’s interests of library professionals. The author distinguishes two blocks of professional reader’s interests, reflecting information needs of this professional group: general professional, caused by belonging to the professional community, and specific caused by private factors. Analysis of library blogs and social networks is the method that allows getting sufficiently objective data that is associated with psychological peculiarities of the network communication, the main of which is its informal nature, predetermined by trust relationships between the participants.
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Arsić, Branko, Ljubiša Bojić, Ivan Milentijević, Petar Spalević, and Dejan Rančić. "SYMBOLS: SOFTWARE FOR SOCIAL NETWORK ANALYSIS." Facta Universitatis, Series: Automatic Control and Robotics 17, no. 3 (January 8, 2019): 205. http://dx.doi.org/10.22190/fuacr1803205a.

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The unique possibilities of the online social networks such as real-time data access, knowledge of users’ changing preferences and access to their statuses provide the possibility for innovation in the analysis of people’s behavior and opinions, when compared to classical offline methods. Literature review shows lack of studies about the use of public Facebook data in Serbia for the improvement of different product sale, political or promotional campaigns, recommender systems, etc. In this paper, we present the way how data from Facebook can be collected in order to gain insight into the individuals’ preferences and statuses, as well as their connection to a company's fan pages. In particular, we present data collection framework – Symbols – used for collecting individual specific data. The framework stores data into local database and involves a module for graph and content-based analysis of these data. The proposed framework for social network analysis can be used as a decision-making system in users’ preferences implementation thus creating a space for business improvements in various areas.
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Hofstra, Bas, Rense Corten, Frank van Tubergen, and Nicole B. Ellison. "Sources of Segregation in Social Networks: A Novel Approach Using Facebook." American Sociological Review 82, no. 3 (May 3, 2017): 625–56. http://dx.doi.org/10.1177/0003122417705656.

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Most research on segregation in social networks considers small circles of strong ties, and little is known about segregation among the much larger number of weaker ties. This article proposes a novel approach to the study of these more extended networks, through the use of data on personal ties in an online social network. We illustrate this method’s potential by describing and explaining the degree of ethnic and gender segregation on Facebook among a representative survey of adolescents in the Netherlands ( N = 2,810; ~1.1 million Facebook friends). The results show that large online networks are more strongly segregated by ethnicity than by gender. Drawing on the same survey data, we find that core networks are more segregated in terms of ethnicity and gender than are extended networks. However, an exception to this pattern is personal networks of ethnic majority members, whose core networks are as segregated by ethnicity as their extended networks. Further analysis suggests this exception is due to their larger population size and the ethnic segregation of their social settings. We discuss the implications of these findings for the role of structural opportunities, homophily, and balance.
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Tasențe, Tănase. "Facebook's role in online reputation management." Technium Social Sciences Journal 6 (March 20, 2020): 62–68. http://dx.doi.org/10.47577/tssj.v6i1.269.

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Controlling online content with a brand, which performs well in search and social results, is considered a major force when it comes to image analysis in the online environment. Positive reviews, press coverage and other beneficial materials are also considered useful for a brand. In addition, a strong search profile, including links from authoritative sites to positive online content, is a form of advantage. In order to investigate the interaction of Facebook users, a questionnaire was prepared which was distributed and completed by online users. The role of the questionnaire is to capture users' perception of the importance they attach to their image from the perspective of their personal Facebook profile. The objectives of the study were to identify the main reasons why Internet users use the Facebook site, the frequency with which they access the social network, the most used device for logging in and the evaluation of affirmations that confirm or disprove the use of Facebook to promote the personal image. The questionnaire was distributed on the Internet and on several Facebook groups with over 50,000 members, between June 10 and 25, 2019.
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Lin, Luc Chia-Shin. "Facebook Politics: Strategic Network Campaigning in the 2012 Taiwan Presidential Election." Media International Australia 155, no. 1 (May 2015): 54–65. http://dx.doi.org/10.1177/1329878x1515500107.

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The networked nature of social media allows users to link their pre-existing connections and develop new types of online relationships. This study aimed to examine the relationships between candidates' camps and ‘netizens' during the 2012 Taiwan presidential election. To benefit from the rapid growth of social networking, political candidates have used social media as an election campaign tool. However, the strategic approach of these candidates seems to contradict the networked nature of social media, especially in terms of friendship. Through in-depth interviews with campaign staff, journalists and scholars, this research found that a new concept – strategic network campaigning (SNC) – can be proposed. Combining ‘two-step flow’ communication, para-social relationships and network society theory, SNC explains how election camps mimic Facebook's networked nature by placing staff in the network to influence netizens. Through SNC, campaign staff develop hubs that they can control, establish friend-like relationships with netizens, and influence perceptions of candidates.
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Alam, MD Sarwar-A., Daoping Wang, and Kalsoom Rafique. "Analyzing the Impact of Social Network Sites and Social Applications on Buying Attitude in Developing Nations." International Journal of Enterprise Information Systems 14, no. 4 (October 2018): 108–23. http://dx.doi.org/10.4018/ijeis.2018100108.

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This article investigates the relationships among social network sites (SNSs) and social apps (SAPs) on consumers' online purchase attitude (OPA) with moderating effect of gender (GND). Structural equation modeling using SPSS and supporting tools was employed to represent the correlations among adopted constructs. To this end, the questionnaires were distributed to online shoppers from September 2017 and November 2017. The findings revealed the positive relationships of SNSs, i.e., Facebook, LinkedIn, Twitter, YouTube, and Pinterest on consumers' OPA. Second, it is found that SAPs, i.e., Whatsapp, Facebook messenger, Wechat, Instagram, and Snapchat have positive relationships on consumers' OPA. In addition, it is found that GND did not moderate the relationships among SNSs, SAPs, and consumers' OPA. This study furnishes insights how strategic managers can utilize such social media tools in marketing communications to empower consumers' OPA in today's era. Aside, study provides future studies for academicians and professionals.
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Garcia, David, Yonas Mitike Kassa, Angel Cuevas, Manuel Cebrian, Esteban Moro, Iyad Rahwan, and Ruben Cuevas. "Analyzing gender inequality through large-scale Facebook advertising data." Proceedings of the National Academy of Sciences 115, no. 27 (June 19, 2018): 6958–63. http://dx.doi.org/10.1073/pnas.1717781115.

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Online social media are information resources that can have a transformative power in society. While the Web was envisioned as an equalizing force that allows everyone to access information, the digital divide prevents large amounts of people from being present online. Online social media, in particular, are prone to gender inequality, an important issue given the link between social media use and employment. Understanding gender inequality in social media is a challenging task due to the necessity of data sources that can provide large-scale measurements across multiple countries. Here, we show how the Facebook Gender Divide (FGD), a metric based on aggregated statistics of more than 1.4 billion users in 217 countries, explains various aspects of worldwide gender inequality. Our analysis shows that the FGD encodes gender equality indices in education, health, and economic opportunity. We find gender differences in network externalities that suggest that using social media has an added value for women. Furthermore, we find that low values of the FGD are associated with increases in economic gender equality. Our results suggest that online social networks, while suffering evident gender imbalance, may lower the barriers that women have to access to informational resources and help to narrow the economic gender gap.
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Alimadadi, Fatemeh, Ehsan Khadangi, and Alireza Bagheri. "Community detection in facebook activity networks and presenting a new multilayer label propagation algorithm for community detection." International Journal of Modern Physics B 33, no. 10 (April 20, 2019): 1950089. http://dx.doi.org/10.1142/s0217979219500899.

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The emergence of online social networks has revolutionized millions of web users’ behavior so that their interactions with each other produce huge amounts of data on different activities. Community detection, herein, is one of the most important tasks. The very recent trend is to detect meaningful communities based on users’ interactions or the activity network. However, in many of such studies, authors consider the basic network model while almost ignoring the model of the interactions in the multi-layer network. In this research, an experimental study is done to compare community detection in Facebook friendship network to that of activity network, considering different activities in Facebook OSN such as sharing. Then, a new community detection evaluation metric based on homophily is proposed. Eventually, a new method of community detection based on different activities in Facebook social network is presented. In this method, we generalized three familiar similarity methods, Jaccard, Common Neighbors and Adamic-Adar for multi-layered network model.
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Padyab, Ali, Tero Päivärinta, Anna Ståhlbröst, and Birgitta Bergvall-Kåreborn. "Awareness of Indirect Information Disclosure on Social Network Sites." Social Media + Society 5, no. 2 (April 2019): 205630511882419. http://dx.doi.org/10.1177/2056305118824199.

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This research investigates user awareness and attitudes toward potential inferences of information posted on social network sites (SNSs). The study reports how user attitudes change after exposure to inferences made based upon information they have disclosed on an SNS, namely, on Facebook. To demonstrate this, two sub-studies involving three focus group sessions were conducted with Facebook users. In the first sub-study, the users received a general introduction to information that can be inferred from posts by using a prototypical privacy-enhancement tool called DataBait. Then, the second sub-study allowed the users to witness the potential inferences of their own Facebook photos and posts by using the DataBait tool. Next, qualitative content analysis was conducted to analyze the results, and these showed that the participants’ attitudes toward privacy on SNSs changed from affective to cognitive when they became aware of potential inferences from actual information posted on their own Facebook accounts. The results imply that end users require more cognitive awareness regarding their genres of disclosure and the effect of their disclosures on their privacy. Moreover, as privacy awareness is contextual, there is a need for more research and development of online tools that will allow users to manage and educate themselves.
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Peeters, Ward. "Metacognitive awareness in foreign language learning through Facebook." Dutch Journal of Applied Linguistics 4, no. 2 (December 31, 2015): 174–92. http://dx.doi.org/10.1075/dujal.4.2.03pee.

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While over the past decade social network sites have enabled both learners and teachers to set up various forms of online collaborative learning environments, there is an ongoing discussion on how collaboration through these social media platforms can be situated with regard to the development of metacognitive awareness (Li, Pow & Cheung, 2015). This paper presents a study on the development of learners’ metacognitive awareness of first-year English majors collaborating in a closed Facebook group. The theoretical framework for the development of metacognition, proposed by Gunawardena et al. (2009), was used to analyse the students’ metacognitive strategies when working together online. The study shows that students utilise the social network site to complete given learning tasks, and extend their use of the forum by setting new learning goals and socialising with their peers. The students show that, through peer collaboration, they are able to evaluate and plan their learning process online.
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Davidovitch, Nitza, and Margarita Belichenko. "Using Facebook in Higher Education: Exploring Effects on Social Climate, Achievements, and Satisfaction." International Journal of Higher Education 7, no. 1 (January 12, 2018): 51. http://dx.doi.org/10.5430/ijhe.v7n1p51.

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During recent years there has been a significant increase in the usage of technological tools in general, and in academic teaching in particular. Many programs have been developed, including online teaching and online courses at educational institutions. In this paper, we discuss the Facebook social network and its use at the University. The research shows that Facebook groups are used to facilitate communication between students, to foster a positive social climate, to create dialogue and to share learning material among group members. The paper examines students’ achievements and their satisfaction with the impact of the Facebook group on the academic course, in order to examine whether the use of Facebook groups in academic courses can improve course quality and students’ achievements.
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Oeldorf-Hirsch, Anne, and Rory McGloin. "Identifying the Predictors of Participation in Facebook Pictivism Campaigns." Social Media + Society 3, no. 3 (July 2017): 205630511772763. http://dx.doi.org/10.1177/2056305117727637.

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In recent years, several online social campaigns have encouraged individuals to change their Facebook profile pictures for a cause, such as the Human Rights Campaign’s red and pink equal sign in support of same-sex marriage. These “pictivism” campaigns allow individuals to express themselves and participate in a low effort campaign to raise awareness about an issue among their social network. Given the prevalence and potential impact of these campaigns, it is important to understand what predicts one’s participation. This study applies elements of the Theory of Reasoned Action and Technology Acceptance Model in an online survey ( N = 300) of Facebook users to investigate which individual and social factors predict participation in these campaigns. Results indicate that attitudes toward participation are predicted by network norms about participation, ease of participation, and perceived usefulness of participation. In turn, these attitudes predict intention to participate and actual participation. These results imply that participation is influenced both by factors surrounding the message of the campaign and by the norms of the network itself. This work extends Theory of Reasoned Action and Technology Acceptance Model to understanding participation in online social campaigns, with considerations for key limitations in this context.
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Li, Xuefeng, Yang Xin, Chensu Zhao, Yixian Yang, and Yuling Chen. "Graph Convolutional Networks for Privacy Metrics in Online Social Networks." Applied Sciences 10, no. 4 (February 15, 2020): 1327. http://dx.doi.org/10.3390/app10041327.

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In recent years, privacy leakage events in large-scale social networks have become increasingly frequent. Traditional methods relying on operators have been unable to effectively curb this problem. Researchers must turn their attention to the privacy protection of users themselves. Privacy metrics are undoubtedly the most effective method. However, social networks have a substantial number of users and a complex network structure and feature set. Previous studies either considered a single aspect or measured multiple aspects separately and then artificially integrated them. The measurement procedures are complex and cannot effectively be integrated. To solve the above problems, we first propose using a deep neural network to measure the privacy status of social network users. Through a graph convolution network, we can easily and efficiently combine the user features and graph structure, determine the hidden relationships between these features, and obtain more accurate privacy scores. Given the restriction of the deep learning framework, which requires a large number of labelled samples, we incorporate a few-shot learning method, which greatly reduces the dependence on labelled data and human intervention. Our method is applicable to online social networks, such as Sina Weibo, Twitter, and Facebook, that can extract profile information, graph structure information of users’ friends, and behavioural characteristics. The experiments show that our model can quickly and accurately obtain privacy scores in a whole network and eliminate traditional tedious numerical calculations and human intervention.
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Attri, Vikas. "Comparative study of Existing Models for Online Social Network." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (April 11, 2021): 483–90. http://dx.doi.org/10.17762/turcomat.v12i2.856.

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Today, Online Social Networks becomes the first choice for businesses to broadcast their campaigns for branding, publicity, strategies, advertising, marketing, social influence and so many other areas. Social Network is a platform for communicating with social actors and Social Media is used by companies for broadcasting information. Online Social Network used by businesses for number of purposes but the primary concern is build new social connections that helps to target most audiences for successful campaign purposes. In OSNs sites the social objects are represented by nodes and the term edge used for connection between nodes under the graph theory. Today Social Network sites have becomes most exploded as compared to traditional sites because of impact of so many influence models over traditional models.Some of popular websites of OSN such as MySpace, Facebook, Flickr, YouTube, Google Video, Orkut, LinkedIn, Live Journal and BlogSpot have great impact on customer when targeting the sales marketing funnel for businesses. Adjacent users sometimes called engaged users tend to have more trust level as compared to random pairs users on the social media sites. Already have so much research that helps to calculate the trust factor using influence modeling. So influence models play a vital role to predict the behavior of the customer that helps to fulfill the goal of the business. The key contribution of this work is study of online social networking models.
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Duong, Mai. "The Formation of Network Society in Vietnam: Promise or Peril?" Asiascape: Digital Asia 6, no. 1-2 (April 29, 2019): 17–34. http://dx.doi.org/10.1163/22142312-12340100.

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Abstract Empowered by information technology, the Vietnamese online community is becoming the most progressive and active social group in Vietnam. Using network society theory developed by Manuel Castells, this article investigates the impact of Facebook on the formation of cyber-networks in which internet users access uncensored information and voice their opinions about politics and everyday life. My arguments are based on an analysis of blogs, online discussion groups, and semi-structured interviews with Vietnamese activists, bloggers, and journalists. While the Vietnamese authorities struggle to find ways to control the dynamism of the developing cyber-society, these networks are leading Vietnamese netizens into the habit of using new media such as Facebook to become familiar with the basic values of cyber-democracy.
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Beldad, Ardion. "Sealing One's Online Wall Off From Outsiders." International Journal of Technology and Human Interaction 12, no. 1 (January 2016): 21–34. http://dx.doi.org/10.4018/ijthi.2016010102.

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Pieces of personal information (e.g. contact details, photos, thoughts and opinions on issues and things) on online social network sites are susceptible to third-party surveillance. While users are provided with the possibility to prevent unwarranted access using available privacy settings, such settings may not often be adequately used. This research investigated the factors influencing the use of Facebook's privacy settings among young Dutch users based on the premises of Protection Motivation Theory and Technology Acceptance Model. A paper-based survey was implemented with 295 students in a vocational school in the eastern part of the Netherlands. Results of hierarchical regression analysis indicate that privacy valuation, self-efficacy, and respondents' age positively influenced the use of Facebook's privacy settings. Furthermore, the size of Facebook users' network negatively influences the use of those settings. Important results and points for future research are discussed in the paper.
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Shah, Jaymeen R., and Hsun-Ming Lee. "Building Online Social Networks to Engage Female Students in Information Systems." International Journal of Web-Based Learning and Teaching Technologies 10, no. 4 (October 2015): 33–51. http://dx.doi.org/10.4018/ijwltt.2015100103.

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During the next decade, enrollment growth in Information Systems (IS) related majors is unlikely to meet the predicted demand for qualified IS graduates. Gender imbalance in the IS related program makes the situation worse as enrollment and retention of women in the IS major has been proportionately low compared to male. In recent years, majority of high school and college students have integrated social networking sites in their daily life and habitually use these sites. Providing female students access to role models via an online social network may enhance their motivation to continue as an IS major and pursue a career in IS field. For this study, the authors follow the action research process – exploration of information systems development. In particular, a Facebook application was developed to build the social network connecting role models and students. Using the application, a basic framework is tested based on the gender of participants. The results suggest that it is necessary to have adequate number of role models accessible to students as female role-models tend to select fewer students to develop relationships with a preference for female students. Female students likely prefer composite role models from a variety of sources. This pilot study yields valuable lessons to provide informal learning fostered by role modeling via online social networks. The Facebook application may be further expanded to enhance female students' interests in IS related careers.
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Vătămănescu, Elena-Mădălina, Andreia Gabriela Andrei, and Florina Pînzaru. "Investigating the online social network development through the Five Cs Model of Similarity." Information Technology & People 31, no. 1 (February 5, 2018): 84–110. http://dx.doi.org/10.1108/itp-06-2016-0135.

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Purpose The purpose of this paper is to explore the influence of five dimensions of similarity (i.e. condition similarity, context similarity, catalyst similarity, consequence similarity and connection similarity) on Facebook social networks development. Design/methodology/approach A questionnaire-based survey was conducted with 245 Romanian college students. SmartPLS 3 statistical software for partial least squares structural equation modeling was chosen as the most adequate technique for the assessment of models with both composites and reflective constructs. Findings More than 52 percent of the variance in social network development was explained by the advanced similarity model. Each dimension had a positive effect on Facebook social networks development, the highest influences being exerted by condition similarity, context similarity and consequence similarity. Research limitations/implications The current approach is substantively based on the homophily paradigm in explaining social network development. Future research would benefit from comparing and contrasting complementary theories (e.g. the rational self-interest paradigm, the social exchange or dependency theories) with the current findings. Also, the research is tributary to a convenience-based sample of Romanian college students which limits the generalization of the results to other cultural contexts and, thus, invites further research initiatives to test the model in different settings. Social implications Similarity attributes and mechanisms consistently determine the dynamics of online social networks, a fact which should be investigated in depth in terms of the impact of new technologies among young people. Originality/value This study is among the first research initiatives to approach similarity structures and processes within an integrative framework and to conduct the empirical analysis beyond US-centric samples.
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Surma, Jerzy. "Social exchange in online social networks. The reciprocity phenomenon on Facebook." Computer Communications 73 (January 2016): 342–46. http://dx.doi.org/10.1016/j.comcom.2015.06.017.

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Reuter, Ora John, and David Szakonyi. "Online Social Media and Political Awareness in Authoritarian Regimes." British Journal of Political Science 45, no. 1 (September 24, 2013): 29–51. http://dx.doi.org/10.1017/s0007123413000203.

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Do online social media undermine authoritarianism? The conditions under which online social networks can increase public awareness of electoral fraud in non-democracies are examined in this article and it is argued that a given online social network will only increase political awareness if it is first politicized by elites. Survey data from the 2011 Russian parliamentary elections show that usage of Twitter and Facebook, which were politicized by opposition elites, significantly increased respondents’ perceptions of electoral fraud, while usage of Russia's domestic social networking platforms, VKontakte and Odnoklassniki, which were not politicized by opposition activists, had no effect on perceptions of fraud. This study elucidates the causes of post-election protest by uncovering a mechanism through which knowledge of electoral fraud spreads.
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