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Journal articles on the topic 'External personnel marketing'
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1
Gajanova, Lubica. "Challenges of external personnel marketing." SHS Web of Conferences 92 (2021): 02018. http://dx.doi.org/10.1051/shsconf/20219202018.
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Research background: In the long term, employees are without a doubt the most important success factor for any company. Due to the demographic change, numerous companies are increasingly confronted with a shortage of skilled workers and are therefore facing the increased competition in gaining of the qualified employees. This challenge is exacerbated by a globalization, digitization and the change from an industrial society to a service one as well. In addition, the Slovak and worldwide labor market in the coming years will be characterized by a change of generation, which will form the majority of the available potential of the workforce. Against this background, aspects such as employer attractiveness and employer branding are becoming increasingly important and influential in the field of personnel management. Purpose of the article: Due to demographic developments and the upcoming change of generation, companies will face the difficulty of inspiring qualified employees in the future. This creates numerous challenges for external personnel marketing. The overall goal of this paper is to contribute to the current state of research on the challenges of personnel marketing in the future. Methods: The method of collecting data through a questionnaire and the contingency analysis to process the data were chosen for this research. Findings & Value added: The objective of the paper is to setting up specific recommendations for the use of external personnel marketing, against the background of changing requirements and attitudes of generation Z.
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Gladka, Olena, and Victoria Fedorova. "Defining personnel marketing strategies." Business: Theory and Practice 20 (March 15, 2019): 146–57. http://dx.doi.org/10.3846/btp.2019.14.
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The purpose of the study is to develop methodological basis as to the justification and selection of personnel marketing strategy based on logical analysis and systematic approach. The strategy is suggested to be developed taking into consideration external personnel marketing strategy and internal one. The former is based on the capacity of an employer to meet expectations of potential personnel and is aimed at forming enterprise’s external attractiveness as an employer. The latter is based on the capacity of an employer to satisfy expectations of existing personnel and is aimed at forming enterprise’s internal attractiveness as an employer. The choice of strategy is based on the Matrix determining the generalized level of enterprise’s attractiveness as an employer. This Matrix allows identifying nine types of personnel marketing strategies. The content of each type of personnel marketing strategy was substantiated. The main actions contributing to the improvement of level of enterprise’s attractiveness as an employer internally and externally were developed based on the 7Ps personnel marketing mix. Results of this study have theoretical and practical significance. They can be used as basis for further studies, while developed recommendations can be used by a management team for implementation within an enterprise that seeks to develop its employer attractiveness.
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Gogolova, Martina, Oľga Ponisciakova, and Katarina Ivankova. "The Use of External Personnel Marketing in Slovakia." Procedia Economics and Finance 26 (2015): 131–38. http://dx.doi.org/10.1016/s2212-5671(15)00897-7.
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Yadransky, Dmitry, Rinat Latypov, and Elena Chumak. "Personnel-marketing as a direction of development of personnel agricultural complex." E3S Web of Conferences 222 (2020): 06024. http://dx.doi.org/10.1051/e3sconf/202022206024.
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The article considers the ambivalence of personnel marketing as a modern management technology that allows balancing on the principles of the mutual agreement the interests of employers and employees in a situation of choice in the segment of the labor market. The problem of the article lies in the need to search for tools to effectively build (develop) the labor market of agricultural enterprises. Personnel marketing technologies are proposed as tools. Research methods are: methods of theoretical generalization, logical modeling, induction, and other general scientific methods. The article defines the main directions and mechanisms for the development of personnel marketing as a modern social management technology that ensures the tactical and strategic development of company personnel. The possibility of promoting the attractiveness of jobs at agricultural enterprises through the use of external and internal tools of personnel marketing is being considered.
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Elabbasy, Einas. "The Impact of External Personnel Marketing Strategy on Brand Awareness of Customers." International Journal of Customer Relationship Marketing and Management 12, no. 1 (January 2021): 44–64. http://dx.doi.org/10.4018/ijcrmm.2021010103.
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This research analyzes the impact of external personnel marketing strategy using 7ps on brand awareness of students in the technological universities in Egypt. Two questionnaires were prepared and distributed. The research was applied on 254 faculty members of the whole technological universities in Egypt (Cairo, Quesna, and Beni Suef) and 280 students of these universities. The results indicated that there is a positive significant effect of external personnel marketing strategy using 7Ps (individually and collectively) on brand awareness. The study proposed a number of recommendations.
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Pinar, Musa, Tulay Girard, Paul Trapp, and Zeliha Eser. "Services branding triangle." International Journal of Bank Marketing 34, no. 4 (June 6, 2016): 529–49. http://dx.doi.org/10.1108/ijbm-04-2015-0043.
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Purpose – The purpose of this paper is to examine customer, management, and contact personnel perceptions of consumer-based brand equity (CBBE) and its dimensions utilizing a services branding triangle framework in the banking industry. Design/methodology/approach – Data were collected from customers, managers, and contact personnel of three types of banks in Turkey – state, private, and foreign. Findings – The study finds significant external branding gaps between the perceptions of managers and customers and interactive branding gaps between the perceptions of contact personnel and customers, but no internal branding gaps between the perceptions of managers and contact personnel with respect to CBBE dimensions. Research limitations/implications – The sample was limited to Turkish adult citizens of a single major metropolitan area in Turkey and bank personnel in three cities. Originality/value – The services branding triangle framework used in this study allows service brand managers to understand not only the differences in the perceptions of brand equity dimensions of bank customers, managers, and contact personnel, but also provides an opportunity to identify the external, internal, and interactive branding gaps of each of the brand equity dimensions. The findings provide an empirical test for the three promises theory and identifying potential branding gaps resulting from differences between consumer, management, and contact personnel perceptions of CBBE and its dimensions. The paper discusses the implications of the findings in developing a strong services brand and brand equity.
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GERMANJUK, Natalia. "PERSONNEL MARKETING AS TOOL OF REALIZATION OF STAFFING POLICY ON THE ENTERPRISE." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 3 (53) (October 4, 2020): 65–75. http://dx.doi.org/10.37128/2411-4413-2020-3-5.
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his article discusses the essence and importance of marketing of personnel as a tool for implementation of staff policy. Established, that it represents an administrative activity, aimed at satisfying of company by workers, which form its strategic potential and help to solve specific problems. Namely, staff marketing is a type of organizational management, focused on providing qualitative and quantitative organizational requests in the workforce. It was revealed that marketing personnel has two main functions - informational and communicational. The first of these is determined by the creation of the database during the planning of personnel policy, the other one is aimed at realization of ways of satisfaction the needs of workers, as well as forming a good image of the enterprise. It is substantiated that the system of marketing data of the staff policy is a general exchange of information, which provides for quality analysis and planning of activities. The sources of such data are: basic and additional curricula of universities, courses and employment services; analytical materials of state bodies; information exchange of labor; specialized literature on employment; advertising brochures of competitors. The internal and external factors characterizing the essence of marketing of personnel are investigated. Consequently, internal factors are determined by the ability of enterprise to influence the management of an enterprise. External, in turn, there are the conditions on which the company itself can`t influence. The author proposes the main directions for improvement of marketing activities in relation personnel management. Established also that the main objectives of marketing personnel of the enterprise are: analysis of the labor market in order to detect current and future needs for quantitatively-qualitative staff; research of production growth trends for timely provision of new jobs and for satisfaction of personnel policy needs; search and hiring of employees who meet organizational requirements.
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(Jay) Yoo, Jaewon, Todd J. Arnold, and Gary L. Frankwick. "Promoting boundary-spanning behavior among service personnel." European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1626–47. http://dx.doi.org/10.1108/ejm-10-2012-0610.
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Purpose – The purpose of this model is to explain how person – organization fit (P – O fit) and competitive intensity, conceptualized as a job resource and a job demand, respectively, ultimately affect the development of frontline employee boundary-spanning behavior (BSB). Design/methodology/approach – A survey methodology was used in collecting data from a sample of bank employees in South Korea. To analyze the data, a structural equation model procedure using LISREL 8.5 was used (Jöreskog and Sörbom, 1996). Findings – Results suggest that a frontline employee’s P – O fit decreases emotional exhaustion and increases achievement-striving motivation. Competitive intensity significantly reduces achievement-striving motivation. Results also show that competitive intensity significantly attenuates the positive relationship between P – O fit and employee achievement-striving motivation, highlighting the importance of contextual industry stressors upon internal organizational behaviors. Both emotional exhaustion and achievement-striving motivation are found to ultimately affect BSBs except for the link between emotional exhaustion and service delivery. Originality/value – The current study applies the job-demands resources model to demonstrate how both an externally initiated job demand (competitive intensity) and an internally oriented job resource (person – organization fit) influence employee experience of emotional exhaustion and achievement-striving motivation. Interaction effects of P – O fit and competitive intensity on employee’s psychological states (emotional exhaustion and achievement-striving motivation) are also examined. Further, it is demonstrated that both emotional exhaustion and achievement-striving motivation will directly influence service employee boundary-spanning behaviors, but in differential manners. This highlights the importance of exhaustion and motivation as mediators for the ultimate effect of a job resource (P – O fit), answering a call for such understanding of the developmental process for BSBs (Podsakoff et al., 2000). This is the first empirical study to link both internal and external elements to illuminate the process for developing job demands and resources, as well as boundary spanning behaviors.
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S. Sipho, Makgopa, and Theron Daniel. "External environmental considerations in the planning of strategies of car dealerships." Environmental Economics 8, no. 1 (April 12, 2017): 83–92. http://dx.doi.org/10.21511/ee.08(1).2017.09.
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This paper focuses on the external environmental factors that have an impact on the planning of organizational strategies from car dealerships perspective. The paper argues, that the organization`s failure to consider and analyze external environmental factors could render strategies, particularly, marketing communication strategies and campaigns ineffective. It is pertinent to note that the external environmental factors of consideration during the environmental analysis may vary amongst different industries and sectors of the economy. In effective planning of strategies organizations, including car dealerships, in theory are expected to conduct external environmental analysis with more emphasis on market and macro-environments. The purpose of this paper is to test this theory by exploring on market and macro environmental factors that are of consideration in planning marketing communication strategies and campaigns of car dealerships in practice. In order to achieve the purpose of the paper, a qualitative research approach using semi-structured in-depth interviews with marketing personnel of different car dealerships in Gauteng, South Africa was implemented. The paper utilizes a qualitative content analysis in analyzing primary data using Atlas ti version 7 computer software. The results revealed that the economic, season factors and technological advances that might lead to environmental conservation and the target audiences serve as key factors of consideration in the external environment during the planning of marketing communication strategies and campaigns. The results of this paper can be used as a basis for recommendations to stakeholders in the motor vehicle industry. Finally, future research directions are provided.
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Малышев, Алексей, and Aleksey Malyshev. "The Role of Personnel Marketing in the Formation of Competitive Advantages of the Enterprise." Scientific Research and Development. Economics of the Firm 8, no. 2 (August 7, 2019): 4–9. http://dx.doi.org/10.12737/article_5d0c95c3b1dc45.76462922.
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The article reveals the role of marketing personnel in shaping the competitive advantages of an enterprise, and approaches to the essence of marketing staff of various authors are considered. A model of personnel marketing has been developed in the formation of a competitive advantage of an enterprise based on elements of a systematic, process, and situational approach. At the first stage, this model implies the definition of enterprise goals, the study of personnel marketing and, on the basis of this, the formation of competitive advantages. At the second stage, the goals of personnel marketing and their implementation are determined; this stage is characterized by the admission of an employee to a specific position and his adaptation in the workplace at the enterprise. In turn, the adaptation includes: acquaintance with the organization and units, introduction to the position and conduct of primary education. The employee works on probation, after which he passes certification. Then the employee starts the employee in the appointed position. If job descriptions involve the development of certain competencies that the employee does not possess, then he needs to undergo training and certification. Positive certification of a specialist allows him to successfully work in his position and be appointed to the internal reserve of the enterprise. After assignment to the personnel reserve, career planning follows. Continuing careers and raising the qualifications of an employee and comparing the results of a learning assessment lead to the goal of this model, which increases employee productivity through an effective personnel marketing system. This model can be applicable for all enterprises and any industry. The model will: improve the competitiveness of the enterprise; strengthen competitive advantages; achieve the strategic objectives of the enterprise; increase the value of the workforce; to form and effectively develop the organizational culture of the enterprise; increase the efficiency of the communication process; improve the adaptability of the enterprise to changes in the external environment; to form an effective motivational policy of the enterprise; increase the attractiveness of the enterprise.
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Pichot, Lilian, Gary Tribou, and Norm O’Reilly. "Sport Sponsorship, Internal Communications, and Human Resource Management: An Exploratory Assessment of Potential Future Research." International Journal of Sport Communication 1, no. 4 (December 2008): 413–23. http://dx.doi.org/10.1123/ijsc.1.4.413.
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Successful sponsorship activities in sport often rely on the integration of relationship marketing, internal marketing, external corporate promotion, and strategic management. Although traditional marketing objectives such as brand integration and consumer targeting remain key components of promotional activities in sport, the use of sport sponsorship in today’s environment increasingly implicates personnel issues in the both the sponsor and the sponsee. In fact, sport sponsorship has become a useful tool for some sponsors and sponsees who seek to motivate and involve their employees more in company activities. Therefore, the focus of this commentary is on the internal-communication and human-resources management functions involved in sport sponsorship decisions. The use of mini-case analyses and a dual-perspective (external and internal objectives) approach allows for informed discussion, and suggestions are made for future research.
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Ebrahimi, Ali, and Hamidreza Banaeifard. "The influence of internal and external factors on the marketing strategic planning in SNOWA Corporation." Journal of Business & Industrial Marketing 33, no. 8 (October 1, 2018): 1065–73. http://dx.doi.org/10.1108/jbim-02-2018-0083.
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Purpose The purpose of this paper is to evaluate the influence of internal and external factors of SNOWA Corporation on its marketing strategic planning. Is there a relationship between internal and external factors and strategic marketing planning? How severe is this relationship? Design/methodology/approach The present study is an applied research using a descriptive-analytic method. The statistical sample of this research includes 300 personnel of SNOWA Corporation. Data were collected applying a standard questionnaire in a five-point Likert scale. Content validity ratio and content validity index were used to evaluate the content validity of the questionnaire, and a Cronbach’s alpha test was applied to assess its reliability. SPSS Software (factor analysis) and Amos Software (structural equation modeling) were applied to analyze the collected data. Results of this research show that internal and external factors influence the development of its marketing strategic planning. Findings Results of this research show that internal and external factors influence the development of SNOWA marketing strategic planning. Another result of this study is that the severity of the relationship between the independent and dependent variables varies from the viewpoint of the employees of different departments. Practical implications The study will help managers deal with environmental opportunities effectively while formulating corporation strategies. In addition, findings reveal that having vision and mission help managers find a clear way to reach the goals. Originality value This is one of a few papers to provide empirical evidence of the influence of internal and external factors of SNOWA Corporation on its marketing strategic planning. Identification of the external-internal factors used in formulating marketing strategic planning may prove useful for other researchers working in this under-researched area.
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Erokhin, Dmitriy, Lydia Vestimaia, and Oleg Trutnev. "Economic and psychological features of using digital technologies in business processes and personnel management." Ergodesign 2020, no. 1 (March 22, 2020): 25–31. http://dx.doi.org/10.30987/2658-4026-2020-1-25-31.
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Modern digital technologies that are used by domestic and foreign companies in personnel management and business processes are considered. Economic and psychological trends related to HR automation, HR Analytics, HR marketing, Smart recruitment and e-learning are highlighted. The results of digitalization of HR processes in leading domestic and foreign companies are presented, and the possibility of diagnosing changes in business processes under the influence of external and internal factors is justified.
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Erokhin, Dmitriy, Lydia Vestimaia, and Oleg Trutnev. "Economic and psychological features of using digital technologies in business processes and personnel management." Ergodesign 2020, no. 1 (February 29, 2020): 25–31. http://dx.doi.org/10.30987/2658-4026-2020-1-32-38.
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Modern digital technologies that are used by domestic and foreign companies in personnel management and business processes are considered. Economic and psychological trends related to HR automation, HR Analytics, HR marketing, Smart recruitment and e-learning are highlighted. The results of digitalization of HR processes in leading domestic and foreign companies are presented, and the possibility of diagnosing changes in business processes under the influence of external and internal factors is justified.
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Siano, Alfonso, and Maria Palazzo. "Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication." Journal of Communication Management 19, no. 1 (February 2, 2015): 102–16. http://dx.doi.org/10.1108/jcom-02-2012-0017.
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Purpose – The purpose of this paper is to focus on the role ingredient branding (IB) plays in shaping the strategic communications created by public relations/corporate communication departments of large organizations when managing crises. Design/methodology/approach – Starting from a literature review on strategic communication and IB the role of this activity is studied within the Italian context. In order to reach the aim of the paper, primary and secondary sources were exploited generating qualitative and quantitative data. The primary data were gathered though in-depth interviews with key management personnel while the secondary data were sourced from reports made available by Tetra Pak Italy. Findings – The study confirmed the contribution of the strategic proactive role played by Tetra Pak Italy managers of External Relations and Marketing Departments and the communication agency manager during a challenging period of crisis for the company. The main implication of the paper lies in the analysis of the important strategic work implemented by the external consultant of communication together with the External Relations and Marketing managers as members of the dominant coalition. Originality/value – The paper analyses a Tetra Pak Italy case study, as an exploratory case that could demonstrate how strategic communication – based on an IB campaign – is of fundamental importance during a period of crisis. Moreover, the research studied how proactive and effective the role played by the communication consultant and managers of External Relations and Marketing Departments was as a determinant of resulting outcomes.
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Boardman, C. "Organizational Capital in Boundary-Spanning Collaborations: Internal and External Approaches to Organizational Structure and Personnel Authority." Journal of Public Administration Research and Theory 22, no. 3 (August 23, 2011): 497–526. http://dx.doi.org/10.1093/jopart/mur041.
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Zehner, William Bradley, and Jacquelyn Anne Zehner. "Marketing for Science Based Organizations Perspectives and Questions." Marketing of Scientific and Research Organizations 32, no. 2 (June 1, 2019): 77–106. http://dx.doi.org/10.2478/minib-2019-0031.
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Summary Marketing for research and science-based organizations is complex and not well understood; especially by the research, scientific, and technical communities. This paper presents a conceptual framework for scientists in research and science-based organizations to think about their organization’s marketing and sales functions, and related processes. NASA, one of the world’s most successful research organizations, which put two American astronauts on the moon in approximately 8 years, is briefly explored. The role of 21st Century research and science-based organizations in creating societal, organizational, and individual wealth is examined via a conceptual framework of the virtuous wealth creation process. Two forms of intrinsic organizational cultural conflict are examined; the external cultural conflicts between potential customers and the technology organization, and the internal conflict between scientists and economic managers. Strategic marketing is addressed and consists of market need, market segmentation, choosing a target market, and the organization’s position relative to the target market and competition. Tactical marketing (AKA sales) and its elements are delineated - product, price, promotion, physical distribution, and most importantly - personnel. The integration of all elements of strategic and tactical marketing into a cohesive whole is underscored. Additionally, several marketing and sales questions are posed to facilitate self-assessment by research and technology-based organizations.
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Морозова, M. Morozova, Соболь, O. Sobol, Тарасенко, and A. Tarasenko. "Contextual Advertising in HR-Branding: Theory, Practice and Prospects." Management of the Personnel and Intellectual Resources in Russia 4, no. 2 (April 17, 2015): 69–72. http://dx.doi.org/10.12737/11198.
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Modern companies can’t ignore the infl uence of external factors on policies in human resources management, which includes supply and demand in the labor
market. The obvious interest of the organization’s leaders in attracting the most skilled workers can be implemented by means of personnel marketing technology,
namely through the establishment and development of HR-brand.The article describes the features of the creation of HR-brand in the current economic
conditions. The article presents the modern understanding of HR-branding, its main objectives and usual mistakes in putting it into practice.The article describes
the benefi ts of using contextual advertising when creating an HR-brand.Examples of the creation and development of successful HR-brand among foreign and
Russian companies are provided along with cases of contextual advertising practicesto improve HR-brand.The analysis of the prospects of expanding the use
of contextual advertising in HR-branding suggests the formation of new trends in personnel management in coming decades.
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Carlson, William H. "THE NEED FOR STRATEGIC MANAGEMENT IN FLORICULTURE." HortScience 27, no. 6 (June 1992): 589d—589. http://dx.doi.org/10.21273/hortsci.27.6.589d.
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There are over 11,000 greenhouse growers in the United States. Of this number, 8,000 produce less than $500,000 per year in total sales. Less than 1% of the 11,000 have a strategic business plan. Many may have a yearly budget, but they have not developed a formal written analysis of their business in relation to internal and external factors. A sample of 10 growers indicated that their profitability increased significantly when they understood a formal strategic business plan. The information developed from this sample indicates the entire greenhouse industry could benefit greatly from increased use of strategic planning. The marketing component of the business plan and how university personnel can facilitate this effort will be discussed.
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Sitorus, Silvy Anita Theresia, and Avanti Fontana. "Business Model Improvement: A Study Case of Channeling through E-commerce." Journal of International Conference Proceedings 4, no. 1 (July 22, 2021): 197–206. http://dx.doi.org/10.32535/jicp.v4i1.1141.
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Micro, Small, and Medium Enterprises or MSMEs contribute to domestic economic growth. However, in the course of business, MSMEs still have obstacles. From the standpoint of internal, namely aspects of non-financial capacity such as management, personnel, marketing, and production, as well as financial aspects such as access to sources of financing, profitability management, and profit growth. External factors, namely political, economic, social, technological, and health situations, have an impact on the stability of business performance. Advances in technology, supported by infrastructure and ease of regulation, have encouraged the growth and development of digital-based businesses. This business coaching method focused on the activities at XYZ's Crackers Business, an Indonesian MSME. The purpose of this business coaching activity is to develop marketing channels for XYZ businesses. Data was collected through interviews, observations and surveys. The data is then collected and analyzed through Business Model Canvas analysis, SWOT and TOWS Business Model Canvas analysis, PESTEL analysis, market opportunity analysis (STP), Marketing Mix analysis, and Gap analysis. The solution obtained is to improve the business model, namely the channel element in the form of adding an online store through e-commerce.
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Muktiyo, Widodo. "Marketing Strategy and the Potency of Inclusive Education Throughout Surakarta Ex-Residency." KOMUNITAS: International Journal of Indonesian Society and Culture 8, no. 1 (February 18, 2016): 13–21. http://dx.doi.org/10.15294/komunitas.v8i1.5211.
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This research studied marketing strategy and promotion communication in child growth and development clinic as the pillar of inclusive education. Particularly, the objectives of current research were to map the market of child growth and development clinic throughout Surakarta Ex-residency, to recommend the marketing strategy in child growth and development clinic, to analyze the external factors affecting the child growth and development clinic sustainability, and to recommend differentiation and promotion communication of child growth and development clinic. This study was taken place in Surakarta ex-residency. The type of research used was mixed-method. The strategy employed was quantitative descriptive and grounded research. The result of research showed that potency of inclusive education market in Surakarta ex-residency was sufficiently high, as could be seen from the highly potential development of child growth and development clinic. The result of research also showed the marketing strategy of growth and development clinic and market share in each area of Surakarta ex-residency (Solo, Wonogiri, Sukoharjo, Boyolali, Klaten, Sragen): (a) affordable price, (b) product variation adjusted with the most case: learning retarded, mental retarded, quadriplegic, deaf and multiple disabled, (c) safe, kids-friendly physical environment and adequate facility, (d) service hour and time clarity for each type of service, (e) experience medical personnel, (f) promotion through a variety of media types, (g) cooperation and network system.
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Amelnytska, Olena, Olena Mizina, and Maryia Amelnytska. "IMPROVEMENT OF MARKETING STRATEGIC MANAGEMENT AT THE INDUSTRIAL ENTERPRISE." Economical 1, no. 1(22) (2020): 5–17. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-5-17.
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Purpose. Development of theoretical foundations and development of methodological recommendations for the formation and improvement of marketing management strategies in industrial enterprises, taking into account the specifics of their industry affiliation. Method. The study of the essence and components of strategic marketing management is based on the methods of systems analysis and synthesis. The analysis of the stages of formation of strategic marketing management at an industrial enterprise is carried out on the basis of structural and logical methods. Results. The approaches of different scientific schools to the formation of concepts of strategic management of marketing activities are analyzed. It is found out that strategic management of marketing activity uses methods of development of the general strategy which is a basis of certain functional strategies (marketing, production, financial, personnel, innovative), and mechanisms of their realization for the purpose of achievement of conformity of mission, the purposes and internal potential of the enterprise. external environment. The directions of formation of marketing management strategy at the coal mining enterprise on the basis of the carried-out researches are substantiated: definition of mission, the purposes and tasks of marketing at all levels of marketing management; substantiation of the strategy of partnership interaction. The stages of formation of marketing management strategy at the coal mining enterprise are offered. On the basis of the collected quantitative and qualitative data, with the use of the information received at filling in of the questionnaire and the analytical information the SWOT-analysis of marketing activity of mine is carried out. Based on the generalization of the analysis, it is appropriate to propose a general sequence of interaction strategy using the allocation of the integrator as a sequence of stages of strategy planning in the supply and marketing channels based on marketing partnerships. Scientific novelty. The stages of formation of marketing management strategy at an industrial enterprise are substantiated taking into account the specifics of its branch affiliation and strategy of interaction on the basis of allocation of the integrator enterprise and formation of marketing of partnership relations. Practical significance. The obtained results of the research determine the general directions of improvement of marketing strategic management at the industrial enterprise by definition of strategy formation stages of marketing and marketing of partner relations
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Stazyk, Edmund C., Sanjay K. Pandey, and Bradley E. Wright. "Understanding Affective Organizational Commitment." American Review of Public Administration 41, no. 6 (March 15, 2011): 603–24. http://dx.doi.org/10.1177/0275074011398119.
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This study proposes and tests a model of affective organizational commitment that seeks to capture aspects of the unique institutional context of public organizations. An analysis of survey data from seven public sector organizations suggests external control increases organizational goal ambiguity and two types of bureaucratic red tape, which, in turn, negatively affects affective commitment. Although personnel red tape has a direct adverse impact on affective commitment, procurement red tape is not found to have a significant effect. Organizational goal ambiguity’s influence on affective organizational commitment, however, is mediated through its effect on centralization and role ambiguity. The study concludes with a discussion of the implications of these relationships and possible explanations for instances when findings are not consistent with expectations.
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Латышев, Д. В., М. А. Латышева, and А. В. Шохнех. "7.5. TRANSFORMATION OF THE COMMUNICATION SYSTEM FOR SMALL BUSINESS PERSONNEL MANAGEMENT IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY." Audit and Financial Analysis, no. 4 (January 4, 2021): 166–70. http://dx.doi.org/10.38097/afa.2020.73.67.023.
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Цифровизация экономики становится ключевым фактором трансформации коммуникативной системы управления персоналом на предприятиях малого бизнеса. Предприниматель вынужден разрабатывать стратегии дальнейшего развития с учетом процесса цифровизации экономики. Создание оптимальной коммуникативной модели позволит обеспечить эффективную работу с внешней и внутренней средой фирмы. На первый план выходят проблемы цифровой стратификации и определения ниши дальнейшего существования бизнеса, оптимальное соотношение затрат и выгод от цифровизации бизнеса, формирование готовности к новому укладу управления, производства и маркетинга. The digitalization of the economy is becoming a key factor in the transformation of the communication system of personnel management in small businesses. The entrepreneur is forced to develop strategies for further development, taking into account the process of digitalization of the economy. Creation of an optimal communication model will ensure effective work with the external and internal environment of the company. There are the problems coming to the fore: problems of digital stratification and determining a niche for the further existence of a business, the optimal ratio of costs and benefits from business digitalization, formation of readiness for a new structure of management, production and marketing.
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Латышев, Д. В., М. А. Латышева, and А. В. Шохнех. "7.5. TRANSFORMATION OF THE COMMUNICATION SYSTEM FOR SMALL BUSINESS PERSONNEL MANAGEMENT IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY." Audit and Financial Analysis, no. 4 (January 4, 2021): 166–70. http://dx.doi.org/10.38097/afa.2020.73.67.023.
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Цифровизация экономики становится ключевым фактором трансформации коммуникативной системы управления персоналом на предприятиях малого бизнеса. Предприниматель вынужден разрабатывать стратегии дальнейшего развития с учетом процесса цифровизации экономики. Создание оптимальной коммуникативной модели позволит обеспечить эффективную работу с внешней и внутренней средой фирмы. На первый план выходят проблемы цифровой стратификации и определения ниши дальнейшего существования бизнеса, оптимальное соотношение затрат и выгод от цифровизации бизнеса, формирование готовности к новому укладу управления, производства и маркетинга. The digitalization of the economy is becoming a key factor in the transformation of the communication system of personnel management in small businesses. The entrepreneur is forced to develop strategies for further development, taking into account the process of digitalization of the economy. Creation of an optimal communication model will ensure effective work with the external and internal environment of the company. There are the problems coming to the fore: problems of digital stratification and determining a niche for the further existence of a business, the optimal ratio of costs and benefits from business digitalization, formation of readiness for a new structure of management, production and marketing.
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Anzola Rojas, Sérvulo. "Mextex S.A. Estrategias administrativas: pequeñas empresas." Cuadernos de difusión, no. 4 (December 30, 1993): 123–46. http://dx.doi.org/10.46631/jefas.1993.n4.06.
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It presents the case of a small business that faces a diverse problem at the internal and external levels, for which the manager requests the opinion of experts. It is provided information about production, finances, market, marketing strategies, distribution and sales; in addition to data related to personnel control and public relations. Among the causes of the company's difficulties seem to be the inadequate sales system, the dependence on a single customer, the poor organization of production and the little automated control system. It offers the student the opportunity to apply tools and techniques of a strategic nature, with an emphasis on planning and controlling, in a small or medium-sized company that lacks coordination and integration within each area and the company as a whole. To facilitate the analysis, a scheme is included for the formulation, identification and definition of a business strategy.
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Atan, Nurziana Mohd, and Saudah Sofian. "INTELLECTUAL CAPITAL IN INNOVATIVE FIRM." International Journal of Research -GRANTHAALAYAH 5, no. 11 (November 30, 2017): 366–73. http://dx.doi.org/10.29121/granthaalayah.v5.i11.2017.2369.
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This research was conducted to investigate the influence of intellectual capital on overall innovation and R&D activities in an innovative firm. The firm is a leader in natural goat’s milk-based cosmetics and health products in Malaysia. Intellectual capital consists of four components, human capital, structural capital, relational capital and spiritual capital. This research was a case study and qualitative approach was applied to gather data. The Marketing Manager, Human Resource Manager, Factory Operation Manager, administrative workers, factory workers, IT personnel and customers of the firm were interviewed. The information from the interviews was analyzed using codes and transcription. Finding of the study indicates that among the intellectual components, structural capital is the highest contributor to the firm’s innovation. Among the recommendations made to the firm are to increase human capital with high expertise, to have a systematic documentation, to cooperate with organization’s external environment and strengthen spiritual value. Future researches are suggested to use instruments other than interviews and widen the scope to more than one firm or industry.
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Bhaduri, Gargi. "Influence of consumers’ brand expectations on apparel brands’ US-based sourcing strategy." Journal of Consumer Marketing 34, no. 1 (January 9, 2017): 74–83. http://dx.doi.org/10.1108/jcm-11-2015-1620.
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Purpose This study aims to understand how consumers evaluate Made in USA messages that are congruent/incongruent to consumers’ prior expectations about the brand’s US-based sourcing initiatives. Design/methodology/approach Two separate studies were conducted. Online experiment was designed implementing both message and treatment variance to increase internal and external validity of the study. Data collected from two distinct samples were analyzed using MANOVA and ANOVA. Findings Findings from Study 1 indicated that consumers’ perceived message credibility, attitude toward message and attitude toward brand were highest for congruent messages, followed by when incongruity was resolved and lowest when incongruity was not resolved. Further, consumers’ brand attitudes before and after message exposure were different, with change being most positive for incongruity resolution, followed by congruity, whereas negative for incongruity non-resolution. Findings from Study 2 indicated that consumers’ general attitude toward brands’ US-based sourcing strategies influenced their brand attitude, as well as moderated the relation between schema congruity/incongruity resolution/incongruity non-resolution and brand attitude. Originality/value The findings are helpful for brand managers and sourcing personnel to better invest their resources in US-based sourcing strategies. In addition, the findings of the study contribute and extend theory by identifying a boundary condition.
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Huang, Jui-Chen, and Yii-Ching Lee. "Model Construction for the Intention to Use Telecare in Patients with Chronic Diseases." International Journal of Telemedicine and Applications 2013 (2013): 1–6. http://dx.doi.org/10.1155/2013/650238.
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Objective. This study chose patients with chronic diseases as study subjects to investigate their intention to use telecare.Methods. A large medical institute in Taiwan was used as the sample unit. Patients older than 20 years, who had chronic diseases, were sampled by convenience sampling and surveyed with a structural questionnaire, and a total of 500 valid questionnaires were collected. Model construction was based on the Health Belief Model. The reliability and validity of the measurement model were tested using confirmatory factor analysis (CFA), and the causal model was explained by structural equation modeling (SEM).Results. The priority should be on promoting the perceived benefits of telecare, with a secondary focus on the external cues to action, such as promoting the influences of important people on the patients.Conclusion. The findings demonstrated that patients with chronic diseases use telecare differently from the general public. To promote the use and acceptance of telecare in patients with chronic diseases, technology developers should prioritize the promotion of the usefulness of telecare. In addition, policy makers can strengthen the marketing from media and medical personnel, in order to increase the acceptance of telecare by patients with chronic diseases.
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Gryshchenko, Ivan M. "90 YEARS – HISTORICAL FORMATION OF BRAND CAPITAL OF KYIV NATIONAL UNIVERSITY OF TECHNOLOGIES AND DESIGN (KNUTD)." Management 31, no. 1 (September 17, 2020): 9–24. http://dx.doi.org/10.30857/2415-3206.2020.1.1.
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Introduction. The modern higher education market is highly competitive. Universities compete for budget seats, for applicants, for attracting and retaining highly qualified personnel, for attracting additional funds from various sources. Universities are interested in finding additional competitive advantages in the form of brand capital of the university.Research hypothesis. The image of the national system of education acquires a special importance for building the university brand, which is important to take into account when positioning the university brand on the global market of educational services. The conceptual basis of the university brand is its mission, which absorbs the values shared by the university staff and transmitted to external audiences.Purpose of this article: to offer methodological tools for forming brand capital of an innovative university.Research methods: comparative analysis, ratings, graphical, tabular and specific methods of marketing comparative analysis, rating, tabular, graphical, specific methods of marketing research: field (target audience surveys) and desk surveys.Results: The process of formation and subsequent formation of brand capital of KNUTD was analyzed. The concepts of competition and competitiveness, brand capital and branding within higher education are compared. The degree of possible influence of brand on the level of competitiveness of the university and the graduate within the framework of further employment is considered. The evaluation of international and Ukrainian ratings is given, which allows to draw a conclusion about the importance of using brand capital of the university in the educational sphere.Conclusions. The proposed modified model of evaluation and promotion of brand capital allows to increase the efficiency of the university activities.
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Wiryawan, Liza Argarini, and Ahmad Hidayat Sutawidjaya. "Green Supply Chain Management with Life Cycle Assessment Approach for Degraded Forest Management: A Strategic-Fit Framework." Technium Social Sciences Journal 10 (July 29, 2020): 436–47. http://dx.doi.org/10.47577/tssj.v10i1.1330.
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Unsustainable forest management is considered as one of activities that leads to forest degradation. Together with deforestation, degraded forests are contributors to the greenhouse gas emissions from the forestry sector, so it needs to be controlled. Furthermore, degradation affects the forest’s productivity, and thus will affect the performance of the company which owns the licence for the utilization of its timber forest products. The objective of this research was to be able to identify aspects in Green Supply Chain Management and Life Cycle Assessment which are considered the most relevant to be applied in the management of degraded forest, and further to be structured in form of framework. The method used in this research is a qualitative approach with a case study PT XYZ as the holder of a Business License for the Utilization of Timber Forest Products in Natural Forest, in East Kalimantan. Research data obtained through literature studies, field observations, and interviews with key personnel in the company. Data is then analyzed through reduction and concluded. The results showed that internal supply chain activities, namely forest planning, forest development, log production, and marketing, play a significant role in the process of greening the supply chain. The proposed GSCM-LCA Framework includes Green Planning, Green Operations, Green Distributions, and Green Marketing with LCA observations focusing on evaluating and analysing environmental impacts caused by their harvesting and transportation activities. The design of the framework in this study emphasizes strategic-fit, as an effort to adjust the company resources and abilities towards the opportunities in the external environment.
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Malis, Tom. "The role TEM in a government laboratory serving industrial clients." Proceedings, annual meeting, Electron Microscopy Society of America 50, no. 1 (August 1992): 194–95. http://dx.doi.org/10.1017/s0424820100121375.
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The challenge of meeting demands for enhanced performance while maintaining a competitive price has become the norm for industries producing engineering materials. A government laboratory intending to assist such industries in a formal manner must adapt its policies, structure and capabilities as the needs of its clients change. TEM would come under close scrutiny in this process because of the relatively high financial and intellectual investment required to produce good results. The following project examples illustrate secondary, but quite important aspects of the prime goal of solving the client's problem(s). They include judicious facility/methodolgy upgrading (including in-house development and external networking), fruitful interactions with project scientists (including accurate prediction of resource usage) internal and external marketing, and dealing creatively with personnel shortages, all while producing what is hopefully the ‘good science’ needed for institutional and individual recognition!Fig 1 shows typical precipitates in a pipeline steel for which the distribution and composition vis-a-vis various microalloying elements were crucial to the mechanical behavior of the product (via austenite grain size control). Before acquisition of a suitable in-house TEM, university work was funded which demonstrated the complex nature of coprecipitation in these steels, a fact not then appreciated by the steel industry. Subsequent in-house work built upon these findings to the point where characterization of such precipitates has become a most useful component of formalized collaborations with steel companies in that both resource usage and delivery of useful information have become quite predictable.
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Makara, Oksana, and Vladislav Maiboroda. "The current state and peculiarities of tourism management development." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka 10, no. 20 (2020): 55–61. http://dx.doi.org/10.34079/2226-2822-2020-10-20-55-61.
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The article is devoted to the development of theoretical issues pertaining to the analysis of current state and trends in tourism management development, the disclosure of opportunities and prospects for the development of tourism, as well as the formation of scholarly and methodological prerequisites for its management development. According to the ratified Strategy for the development of tourism and resorts by 2026 the coordination of mechanisms and tools with the direct strategy for the development of tourism in Ukraine has been explicated. The state regulation mechanisms of the sphere of tourism development, as well as the development of tools for the implementation of governmental strategy have been accordingly systematised. The organisational and economic mechanism of securing the Ukrainian tourist industry development has been suggested in this article. The main directions of tourism management development have been established. The investigation of the development functions of tourism allowed estimating the predominant role of economic, social and ecologic functions. The main principles for the development of tourism management have been established. Tourism is considered to be a system with internal and external environment. The internal body of tourist industry is represented by its organisational structure, personnel, marketing and finance whereas the external one includes political, economic, social, natural, and technological parts. The formation of efficient system and development of tourism management is essentially predetermined by tourist destination, possible only when supported by all tourism stakeholders. The article analyses the leading world practice of tourist destinations with successfully implemented principle of state and private partnership.
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Solovov, A. V., and A. A. Menshikova. "Models for the Design and Operation of Digital Educational Environments." Vysshee Obrazovanie v Rossii = Higher Education in Russia 30, no. 1 (January 28, 2021): 144–55. http://dx.doi.org/10.31992/0869-3617-2021-30-1-144-155.
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Many educational institutions, assessing their prospects, plan to develop distance educational services using their own electronic and information educational environments (EIEE). During creating and operating EIEE of educational institution (EI), a number of questions arise related to structural, marketing, personnel and other decisions. The purpose of this article is to research the organizational, technical and didactic aspects of the EIEE EI. The methodology of the research is based on methods of system analysis, cybernetics, pedagogical psychology and didacticism.A conceptual model of the EIEE EI as an organizational and technical system has been proposed. It includes a marketing subsystem, a set of technical tools, various types of security and an organizational subsystem. The main functions of these subsystems and their various components have been identified.A didactic model of a typical complex of digital educational resources has been developed. Within this model, the diversity of digital educational resources across each academic discipline is integrated into complexes that provide a complete study at different target levels of assimilation, from initial acquaintance to solving uncharacteristic professionally oriented tasks.From the point of view of pedagogical psychology and cybernetics, the high importance of feedback in EIEE EI is shown. The classification of feedbacks (internal and external) is proposed for the triad “Teacher – Teaching Program – Learner”. The limits of the use of automation in the formation of feedbacks are specified, as opposed to other (non-computer) responses to students’ educational activities. The role and place of feedback in the “digital footprints” of students and teachers is shown and the directions for the use of this data in artificial intelligence systems are outlined.
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Stahl, Matthew. "Authentic boy bands on TV? Performers and impresarios in The Monkees and Making the Band." Popular Music 21, no. 3 (October 2002): 307–29. http://dx.doi.org/10.1017/s0261143002002209.
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Boy bands embody contradictory representations of their own individuality and authenticity and the corporate nature of their genesis and presentation. Boy band members, the impresarios and entrepreneurs behind them, and the producers of television shows about them must contend in their work and relationships with the social and symbolic conventions of their historical moment. In this article I analyse representations of boy bands on the American TV shows The Monkees (1966-8) and Making the Band (2000-) in order to highlight shifts in the ways the performers and production personnel have been represented and have sought to represent themselves. The internal push for legitimacy and autonomy of the young stars of these shows, acting from within a perceived but unstable gap between ‘musician’ and ‘employee’, exists in tension with the external push of TV and music producers, network, record label and marketing departments for rational, predictable products and behaviours that fit within an overall business plan. While the rock ideology of authenticity has lost much of the force it had in the 1960s and change in representational conventions seem to indicate a general acceptance of the overt commercialism of chart-busting pop, this article shows that even within the mainstream flows a strong current of concern over issues of authenticity, legitimacy and autonomy.
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Chandhasa, Rosjana. "The Community-Enterprise Trademark and Packaging Design in Ban Dung District in Udonthani, Thailand." Asian Social Science 13, no. 11 (October 30, 2017): 59. http://dx.doi.org/10.5539/ass.v13n11p59.
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This study aims to analyze problems and marketing situations of an original community-enterprise product in Ban Dung, Udonthani in order to create and develop new trademark and product packaging as well as to evaluate the market test in developing the community-enterprise trademark and merchandise package in Ban Dung, Udonthani. The target group consists of 10 community enterprises in Ban Dung district in Udonthani province using interview format regarding the obstacles, marketing situations as well as a trademark and packaging demand. The participants also include 400 citizens and travelers questioned by using the original-package assessment. The research result elucidates that the problems and marketing situations involve with these following internal factors which are: personnel section concerning about the unity of members in the community enterprises, management section which covers a potential of the community enterprises in producing products themselves, using local materials as well as varying their own products, and marketing section which is facing with lacking a permanent shop. In addition, there is also an external factor comprising of economic section that causes serious consequences as well as higher-competitor circumstance. Therefore, the mentioned factors resulted in the trademark and packaging improvement. The community-enterprise trademark and product packaging design in Ban Dung, Udonthani demonstrates that the trademark is a marketing necessity in capturing consumer attention by its brand name as well as logo. The name should be able to represent the area, such as Kham Chanod, the Great serpent, the naga lord Sesotho in order to be easy to remember. The graphic design should emphasize the unity, balance and dominance to clarify the trademark pattern as well as have an identity which relates to the brand name. The packaging should be designed in order to utilize easily with an affordable production cost; moreover, it should be able to protect the product as well as sell itself. According to the packaging appearance, there is a visible part to show merchandise inside in order to efficiently gain consumers’ decision. It also has to be considered durability, strength and affordability. The original-package assessment result exhibits that there is the highest level of overall satisfaction towards community-enterprise product packaging(Mean =4.88) underlying about the package while transporting from production sources to market. The package should suit to transport, otherwise it may affect product inside. The defective product will be harder to sell. Meanwhile, there is a high level of satisfaction towards the product collected data from people and traveler in Udonthani (Mean =3.98) emphasizing the beauty of the product initially.
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Kovalenko, Mykola, Oksana Lomonosova, and Alla Rusnak. "STRATEGIES AND TECHNOLOGIES OF ADAPTIVE MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS IN A RAPIDLY CHANGING EXTERNAL ENVIRONMENT." Baltic Journal of Economic Studies 7, no. 2 (March 26, 2021): 118–28. http://dx.doi.org/10.30525/2256-0742/2021-7-2-118-128.
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The purpose of the research is to analyse management models and development strategies of higher education institutions (HEIs), to describe ways, methods and technologies of their adaptation to the rapidly changing conditions of the external environment of operation. The method of complex research allows to analyse existing strategies of development of Ukrainian universities and to elaborate recommendations on organizational and economic support of adaptation of the HEIs to changes in external environment. The methodological basis of the research is based on a systematic approach to the substantiation of the essence and types of development strategies of higher education institutions, the processes of their adaptation to changes in the external environment of their functioning. The concept of adaptive management of HEIs is proposed to be considered a synergistic combination of regularities, organizational principles in the process of applying effective methods, algorithms, management model for the implementation of the most important directions of solving multifaceted problems of adaptation of HEIs to changes in the environment in order to ensure its effective functioning, competitiveness in the market of educational services. Scientific results. The results of the research show that the continuous process of adaptation of HEIs to changes in the external environment requires the formation (clarification, improvement) of organizational and economic mechanism of adaptation, implementation in the overall management system of the institution, ideology of adaptive management, bringing the regulatory framework in line with the objectives of modernization of the educational process. Adaptive management should comprehensively cover all subsystems of the HEI’s management: operational, educational, scientific, technical, financial and investment, innovation, marketing, personnel, which do not function in isolation. Practical significance. The system of adaptation process support in the HEIs should provide for development of action programme for institution adaptation to external environment challenges, which includes adequate organizational and economic adaptation measures, providing the whole complex of actions – from mobilization of all available competitive factors, financial, labour and other resources to staff retraining, etc., taking into account principles of adaptive process. Value/originality. The scientific and methodological bases of the organization of support of the adaptation process in a higher education institution formulated in the article take into account the specifics of educational activity, the need to forecast it for the medium and long term, provide for planning adaptation transformations of HEIs on a long-term basis. The results of implementing the adaptive management strategy can be determined by the criterion of improving the quality of education, the individual educational outcome of the graduate as the ratio between the actual level of competencies acquired by him or her and the normative competencies, established by the regulatory educational documents for this educational specialty, specialization.
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Копча, Юрій Юрійович. "ОСОБЛИВОСТІ ІДЕНТИФІКАЦІЇ ЕКОНОМІЧНОЇ СТІЙКОСТІ ПІДПРИЄМСТВА ЯК ОСНОВИ ПОТЕНЦІАЛУ ЙОГО ЕКОНОМІЧНОЇ БЕЗПЕКИ." Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 129, no. 6 (May 13, 2019): 26–37. http://dx.doi.org/10.30857/2413-0117.2018.6.3.
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The paper seeks to review and substantiate specific indicators for company economic sustainability, in particular, process migration by essential indicators, adaptability of sustainability indicators mix and their drivers that affect the estimation of the degree of company economic sustainability. In the framework of functional and systemic approaches, insights on ensuring economic and financial sustainability are provided from both theoretical and practical perspectives to be used further in managerial decision making. To measure economic sustainability as the key assumptions for building the company’s economic security capacity, relevant internal and external processes have been identified which cover manufacturing, financial and labour processes, organizational behavior, competitiveness and performance efficiency that involve identification of the key elements; the selection of long-term investment and financial strategies as well as defining working capital policies and strategies for cash flow allocation; creating respective financial forecasts; building a budget strategy integrating the company's strategic goals with its functional areas (information statistics and accounting, manufacturing, marketing, personnel management, but first and foremost, with finance which is an integrative link between other areas), the implementation of a financial control system which incorporates a budget forecast into the framework of balanced scorecard indicators, thus helping to verify whether certain policies and decisions made in different structural units of the company contribute to achieving the targeted financial goals. An overall systemic competitiveness concept has been suggested which relies on consistent integration with the external environment, thus challenging not only the internal economic transformations but also triggers the transformation of economic sustainability. For a great majority of companies that seek to enhance their economic security potential, the primary objectives and priorities are to overcome internal fragmentation and to improve links between suppliers and customers, and above all increase the ability to promptly and effectively respond to demands for boosting the level of economic security potential. Based on the above, the paper offers a well-reasoned conceptual approach to identification of company economic sustainability in the framework of its economic security potential.
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Iastremska, O. M., and O. О. Iastremska. "The Concept of Economic Sustainability of Enterprise and Its Quantitative Assessment." Business Inform 11, no. 514 (2020): 220–30. http://dx.doi.org/10.32983/2222-4459-2020-11-220-230.
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The article is concerned with the issues of determining and evaluating the economic sustainability of enterprise. The publication analyzes the views of scholars on the definition of «economic sustainability of enterprise». A closer definition of this concept is proposed, according to which under the economic sustainability of enterprise it is advisable to understand its complex ability to respond to and withstand the influence of negative relevant factors of the external and internal environment, while maintaining its internal structure, dynamics of operation, which contributes to the achievement of the main goals of functioning and development of enterprises. The main components of economic sustainability of enterprise are allocated, including: financial, industrial, personnel, organizational, marketing, social, environmental, investment, innovation. The main stages of the process of ensuring economic sustainability of enterprise are proposed, the basis of implementing which is the principles of unity – interconnectedness and subordination of all components of sustainability; complexity, which involves taking into account relevant factors of influence; continuity – implementation of the regulatory process on the basis of permanence and sustainability; adequacy, i.e. compliance of the system with patterns of enterprise development. The proposed components and stages of ensuring and determining the economic sustainability of enterprise are used as the basis of the developed methodical approach concerning its quantitative assessment, which is built up using methods of multidimensional factor, cluster analysis, additive convolution method for calculating the integral indicator of economic sustainability of enterprises. The developed methodical approach was tested on the statistical data of nine machine-building enterprises of Kharkiv region, which proved its applied value and possibility of further use.
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Iastremska, O. M., and O. О. Iastremska. "The Concept of Economic Sustainability of Enterprise and Its Quantitative Assessment." Business Inform 11, no. 514 (2020): 220–30. http://dx.doi.org/10.32983/2222-4459-2020-11-220-230.
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The article is concerned with the issues of determining and evaluating the economic sustainability of enterprise. The publication analyzes the views of scholars on the definition of «economic sustainability of enterprise». A closer definition of this concept is proposed, according to which under the economic sustainability of enterprise it is advisable to understand its complex ability to respond to and withstand the influence of negative relevant factors of the external and internal environment, while maintaining its internal structure, dynamics of operation, which contributes to the achievement of the main goals of functioning and development of enterprises. The main components of economic sustainability of enterprise are allocated, including: financial, industrial, personnel, organizational, marketing, social, environmental, investment, innovation. The main stages of the process of ensuring economic sustainability of enterprise are proposed, the basis of implementing which is the principles of unity – interconnectedness and subordination of all components of sustainability; complexity, which involves taking into account relevant factors of influence; continuity – implementation of the regulatory process on the basis of permanence and sustainability; adequacy, i.e. compliance of the system with patterns of enterprise development. The proposed components and stages of ensuring and determining the economic sustainability of enterprise are used as the basis of the developed methodical approach concerning its quantitative assessment, which is built up using methods of multidimensional factor, cluster analysis, additive convolution method for calculating the integral indicator of economic sustainability of enterprises. The developed methodical approach was tested on the statistical data of nine machine-building enterprises of Kharkiv region, which proved its applied value and possibility of further use.
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Lin, Yiching. "A study on the relationship between project management competency, job performance and job motivation in e-commerce industry." Measuring Business Excellence 25, no. 1 (April 2, 2021): 24–57. http://dx.doi.org/10.1108/mbe-10-2020-0144.
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Purpose This study aims to investigate the relationship between project management competency, job motivation and performance in people engaged in electronic commerce (e-commerce). A questionnaire was developed for e-commerce workers in various professional aspects including business strategy planning, content management and design, sales services, marketing business sales, host settings, analysis and management. A total of 299 valid questionnaires were retrieved. Multiple regression analysis was applied to the testing and analysis on important competences for project management and the factors influencing job performance. Design/methodology/approach In this study, the related indexes are measured mainly through appropriate questionnaire design and the questionnaires were mainly distributed among employees and managers of the e-commerce enterprises. Tables 5–1 provide the personal profiles of the e-commerce personnel. A total of 350 questionnaires were distributed and 320 questionnaires were returned. After the 320 questionnaires were sorted and categorized, 21 incompletely-filled and invalid questionnaires were excluded, for a total of 299 valid questionnaires that were returned. Based on the quantitative data obtained from the returned valid questionnaires, files were created and statistical analyzes were conducted by the computerized statistical software statistical product and service solutions 21. According to the research question and nature of this study, the present study mainly adopted statistical methods, including descriptive statistical analysis, reliability analysis, Pearson’s correlation analysis and regression analysis. Findings The results suggested that the project management competency of those engaged in e-commerce had a positive influence on their work performance. The capabilities in the management of integration, scope and procurement were significantly important factors identified in this study. In addition, the internal and external motivations of those engaged in e-commerce had a positive influence on work performance, and thus, facilitated their influence on the project management competency. The results and statistical analysis could be a reference in e-commerce-related business management and serve as the basis for evaluation of the training of project management competencies for those engaged in e-commerce and further improvements of human capitals and corporate competitive advantages. Originality/value This study used literature on project management competence and job performance as a foundation; previous studies argue that project management competence has a positive correlation with job performance. Empirical results reveal that among the e-commerce personnel, most dimensions of project management competence are significantly correlated with job performance. This study reveals that stakeholder management competence, the newly introduced 10th dimension of project management competence, is also significantly correlated with job performance. Therefore, study results reveal that project management competence has a significant positive correlation with job performance. In this study, the two constructs of internal motivation and external motivation in job motivation are introduced for use as disturbing factors. Empirical results reveal that internal motivation and external motivation have a significant positive disturbing effect with respect to the influence of cost management competence and human resource management competence on job performance. Hackman and Oldham (1975) contend that the jobs calling for a variety of skills can boost the job motivation of employees. Study results reveal that job motivation is of great importance to the influence of project management competence on job performance and can be used as the basis for improving job performance.
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Chen, Nan, Xinglong Yang, and Nicola Shadbolt. "The Balanced Scorecard as a Tool Evaluating the Sustainable Performance of Chinese Emerging Family Farms—Evidence from Jilin Province in China." Sustainability 12, no. 17 (August 21, 2020): 6793. http://dx.doi.org/10.3390/su12176793.
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The purpose of this paper is to apply the Balanced Scorecard (BSC) concept to the sustainable performance evaluation of emerging family farms in Jilin, China. A sustainable performance evaluation system was constructed based on the BSC. A questionnaire survey was used with a sample of 156 emerging family farms involved in the production of planting (grain, horticultural crops) and breeding (animal products) enterprises in Jilin, China. The Analytic Hierarchy Process (AHP)-Fuzzy Comprehensive Evaluation method (FCE) was used for the sustainable performance evaluation by different BSC dimensions, farm types, and regions. This empirical study revealed that the BSC is applicable for the farm sustainable performance evaluation in the Chinese context. The key is selecting suitable indicators for the evaluation index system while considering the particularity of market, resources, management, and personnel. The sustainable performance of the investigated family farms is in the slightly above moderate level as a whole. Financial performance and market performance are above moderate, while internal business process performance is moderate, and learning and growth performance is below moderate. They are facing difficult challenges to upgrade in terms of marketing and financing channels, branding, and organic production. Industrial differences existed in the farms’ sustainable performance. Farms combining planting and breeding have better sustainability, which could be a signal for transformation of the traditional single planting or breeding modes in China. The internal business process performance of grain farms is significantly less, due possibly to long-term policy support and protection with less of an emphasis on ecological outcomes. Subtle regional differences in the overall sustainable performance of surveyed family farms suggest that farm performance depends more on management than on external environment.
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Umirova, A. A., V. L. Adzhienko, T. I. Kabakova, E. A. Korzhavykh, and V. V. Gatsan. "MODERN MODEL FORMATION OF DRUG PROVISION OF PATIENTS WITH COMMUNITY-ACQUIRED PNEUMONIA IN KABARDINO-BALKARIA." Pharmacy & Pharmacology 7, no. 3 (July 9, 2019): 158–69. http://dx.doi.org/10.19163/2307-9266-2019-7-3-158-169.
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The increase in the incidence of community-acquired pneumonia (СAP) is a major problem of national and regional importance. Its pharmacotherapy is based on the active use of antibacterial drugs. That requires a special attention of both, a doctor and a patient, the search for all new and advanced medicines (drugs).The aim of the study is to justify and develop a regional model of drug provision of pharmacotherapy in community-acquired pneumonia.Materials and methods. The use of the resource approach and the methodology of pharmaceutical care (PhC) for the formation of a modern model of drug supply have been tested. Logical, retrospective, sociological, pharmacoeconomic, marketing, statistical and other analytical methods have been used. The materials were official statistics, literature data and the results of the research carried out by the authors themselves.Results. The state and tendencies of development of organizational, personnel, financial (population) and drug resources as the external factors affecting PhC to patients with CAP in the Kabardino-Balkarian Republic (KBR) have been identified. The following internal factors of PhC have been defined: medical prescriptions, consumer demands and the cost of pharmacotherapy. A model of drug provision for patients with CAP in the region has been formed. It is aimed at increasing the effectiveness of treatment, taking into account the stage of treatment and the price factor.Conclusion. Under the conditions of a particular region, the use of the resource approach and the PhC methodology allows to more accurately identify the problems and risks of both drug provision and pharmacotherapy of the patients’ population under study, and form a model adequate to reality, develop recommendations for all participants of PhC – a doctor, a patient and a pharmaceutist (a pharmacist).
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Bahaw, Priscilla. "Innovation Implementation by SMEs in Trinidad and Tobago." European Scientific Journal, ESJ 13, no. 10 (April 30, 2017): 186. http://dx.doi.org/10.19044/esj.2017.v13n10p186.
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Innovation has become an important contributing factor to firms’ competitive advantage. However, little research has been carried out in understanding innovation in small and medium-sized enterprises in the English-speaking Caribbean countries, particularly in Trinidad and Tobago. This study evaluates the degree to which small and medium-sized enterprises in Trinidad and Tobago engage in innovative activities within their businesses’ operations and identifies the major barriers to innovation that are experienced by these firms. This exploratory study utilized primary data collected through delivery and collection survey questionnaires from 350 randomly selected small and medium-sized enterprises with a minimum active operation period of five years in Trinidad and Tobago. The questionnaire, administered to the longest serving employees of the small and medium-sized enterprises, was designed to collect information on each small and medium-sized enterprise about their innovation experiences, the innovative environment, and innovation barriers. Some of the variables measured were adapted from the Community Innovation Survey found in previous research done by Sileshi Talegeta (2014). The key findings from the research revealed that there are limited efforts of small and medium-sized enterprises in Trinidad and Tobago to implement strategies for encouraging innovation within their organizations. More specifically, it was found that there are low levels of product innovation, process innovation, marketing innovation, and organizational innovation in small and medium-sized enterprises in Trinidad and Tobago. The data suggested that the main barriers to innovation present in small and mediumsized enterprises in descending order of intensity are as follows: organizational culture, lack of reward and recognition, lack of finance, lack of skilled personnel, and lack of knowledge, lack of co-operation, market barriers, and legal barriers. The conclusion from the research findings showed that internal and external factors hindered the small and mediumsized enterprises in Trinidad and Tobago innovation capabilities
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Chandrasekharan, C. Chithra, and R. S. Jiji. "Intellectual property management at the National Animal Science Research Institute in India: A case study." July-2019 12, no. 7 (July 2019): 1070–77. http://dx.doi.org/10.14202/vetworld.2019.1070-1077.
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Background and Aim: The National Institute of Veterinary Epidemiology and Disease Informatics is an animal science research institute under the aegis of the Indian Council of Agricultural Research. The intellectual property management system (IPMS) of the institute oversees technology creation, protection, and transfer/commercialization. This study reviews the effectiveness of the IPMS using traditional strengths, weaknesses, opportunities, and threats (SWOT) evaluation. Materials and Methods: A comprehensive repository was developed to compile the SWOT pertaining to the IPMS based on relevant document reviews and the inputs of experts and stakeholders. The repository was shared among scientists of the institute for rating. The rating process revealed the top ten key SWOT associated with the structure and operation of the IPMS. The weighted SWOT matrix technique was used to identify the best strategies to improve and develop the IPMS further. This included strategies derived from the best combinations of key strengths and opportunities (S-O strategies), key weaknesses and opportunities (W-O strategies), key strengths and threats (S-T strategies), and key weaknesses and threats (W-T strategies). Results: The top-ranked strengths included "possession of patented technology" and "state-of-the-art biosafety laboratory facilities," while "lack of in-house faculty with legal expertise in intellectual property rights (IPR)"" and "lack of technology incubation facilities" were the key weaknesses. The key opportunities included "external funding for research projects" and "market demand for onsite diagnostic tools." The major threats were "lack of market for veterinary diagnostics" and "broadbased patents on research tools and technologies." Conclusion: The strengths of the system, such as a state-of-the-art biosafety laboratory and technology-marketing collaboration with Agrinnovate India Ltd., could be employed effectively to gain from the opportunities tendered by the market demand for on-site disease diagnostic tools (S-O strategies). The limitation arising from a dearth of technical staff could be overcome by technological backstopping through international linkages in the area of disease monitoring and surveillance. Funding from externally supported projects could also be utilized for recruitment of personnel (W-O strategies). Limitations arising from the combination of inadequate in-house IPR expertise and the threat arising from broadbased patents on research tools warrant vigilance (W-T strategies).
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Rudenko, I. V., T. M. Bolotova, and T. V. Kulynych. "The Diagnostics of Economic Security as an Instrument for Ensuring Efficient Image Management of Enterprise." Business Inform 1, no. 516 (2021): 297–302. http://dx.doi.org/10.32983/2222-4459-2021-1-297-302.
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The article is aimed at developing methodical approaches to efficient management of the enterprise’s image in connection with the state of its economic security. It was concluded that the issue of the impact of the image on the economic security of enterprise today is paid insufficient attention. It is proved that in the conditions of unstable economic situation in Ukraine, the process of efficient management of the enterprise’s image should be based on the diagnosis of its economic security. A theoretical analysis of opinions in the scientific literature on the functional components of economic security of enterprise and the mechanism of their formation is carried out. The expediency of using the approach to the formation of the corporate image, taking into account the targeted impact of management entities on the participants of the business environment, is accentuated. A structure of economic security of enterprise in the context of modern tendencies is proposed. The functional components of economic security related to both the internal and the external aspects of the enterprise’s activity are studied in detail and their close relationship with the components of the image is determined. During the research, the lack of unity in the methodology of diagnostics of economic security of enterprise was proved. A methodical approach to mutually coordinated management of the image and economic security of enterprise is developed, which is based on the results of diagnostics of economic security levels and assessment of the real level of the enterprise’s image. It is emphasized the need to adhere to a certain sequence of actions directed towards forming a positive image of enterprise and managing it. Schematically depicted are the stages of managing the image of enterprise, taking into account the compliance of the levels of components of economic security of the image. A complex of measures is defined that are recommended to be used to maintain the image of enterprise: personnel, marketing, client and production-economic.
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Smyrnova, N. "NATURE AND COMPONENTS OF LOGISTICS INFRASTRUCTURE IN UKRAINE." Аграрний вісник Причорномор'я, no. 94 (December 25, 2019): 109–17. http://dx.doi.org/10.37000/abbsl.2019.94.16.
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Currently one of the most urgent tasks of improving conditions for the formation of economic development is to create a developed logistic infrastructure. However, the views on the nature and composition of the logistics infrastructure are contradictory, and the composition of the organization’s logistics infrastructure is not sufficiently systematic, mainly in terms of the environment. Specifying the nature and components of the logistics infrastructure business in Ukraine, we believe, will help create a system model of the logistics of a particular company and requires further research.The purpose of the research is to clarify the essence of the category "enterprise’s logistic infrastructure", the composition of its objects and the detailing of these objects for Ukrainian organizations Research methods are: specification; monographic method; critical analysis, synthesis. We believe that the logistics infrastructure of the company is a combination of external and internal objects that form the mechanism of movement of material and associated with them flows from producer to consumer.Given this definition, the objects of the external and internal logistic infrastructure of the organization can be grouped according to their functional roles. Among the objects of external logistic infrastructure of the organization offered are: objects of institutional regulatory infrastructure (the legislature, executive and judiciary and local authorities dealing with transport and road facilities, Tax, Sanitary Inspection Service, standards bodies and metrology, etc.); objects of trade and intermediary infrastructure (trade exchanges, trading houses, broker, agency, commission, company, wholesale markets, retail stores, etc.); financial and credit facilities infrastructure (banks, insurance companies, leasing companies, currency exchanges, etc.); infrastructure facilities personnel (labor exchange, employment agencies, employment centers, etc.); objects of social infrastructure (international and domestic logistics association Chamber of Commerce, the Ukrainian Union of Industrialists and Entrepreneurs, the Central Union of Consumer Societies of Ukraine, Association of International Freight Forwarders of Ukraine, the International Road Transport Union, etc.); objects of engineering infrastructure (producers and service center for technical devices used in logistics activities, vehicles of different types and purposes, handling equipment and handling machinery, commercial and technological equipment, office equipment, devices communications, safety and fire safety, cargo terminals, transport and public warehouses, packaging enterprises, etc.); objects of foreign infrastructure (customs services, trade representative of State, World Trade Center, etc.); objects of information infrastructure (enterprise communications, information and telecommunications networks, support services company for the development and implementation of software, etc.); facilities of infrastructure advisory (consulting firms, accounting firms, legal counseling centers, etc.); objects of innovation infrastructure (research organizations and design offices involved in the development of new types of packaging, design and handling equipment handling machinery, more efficient and economic, marketing firms that study and predict the markets of logistics products and services, logistics firms who develop optimal routes of passenger and freight transport, warehouse design rational processes of cargo, etc.). The company may have its own logistics infrastructure facilities, and can use appropriate objects of other companies and organizations. Globalization of logistics activities and implementation of Ukrainian economy capacity need to make further scientific and applied research aimed at developing complex measures to create advanced and efficient logistics infrastructure on the base of system approach at micro and macro levels.
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Зеленко, О. О., and Л. В. Денищенко. "ПРИБУТКОВІСТЬ ТУРИСТИЧНОЇ ГАЛУЗІ ЯК ФАКТОР СОЦІАЛЬНО-ЕКОНОМІЧНОГО РОЗВИТКУ ПОСТКОНФЛІКТНОЇ ТЕРИТОРІЇ." TIME DESCRIPTION OF ECONOMIC REFORMS, no. 2 (July 20, 2020): 14–21. http://dx.doi.org/10.32620/cher.2020.2.02.
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The global pandemic caused by COVID-19 led to a global crisis in the tourism industry, but at the same time created conditions for the development of domestic tourism in Ukraine. The post-conflict territories of Donbass, where quarantine has deepened the depressed socio-economic situation, especially need this chance. There is a question of finding measures to restore the profitability of tourism entities in the region. The aim of the research: to determine ways to increase the profitability of the tourism industry in the post-conflict areas of eastern Ukraine, taking into account the current features of their socio-economic development. The subject of the research: theoretical and practical aspects of increasing the profitability of tourism enterprises in Luhansk and Donetsk regions to restore the regional tourism industry and obtain a multiplier effect and the development of the socio-economic system of the region. The methods of the research: systems approach, structural-logical and statistical analysis, synthesis, generalization. The hypothesis of the research: involves the approach for tourism enterprises in the post-conflict eastern territory of the country to review systematically and change outdated patterns of work to overcome the break-even point and the general systemic crisis after a long quarantine. The statement of basic materials. According to the results of the analysis, it is determined that for tourist enterprises of Luhansk and Donetsk regions are especially relevant: overcoming the negative impact of external factors, creating an innovative product and diversification of activities, integration into other industries. The main ways that will best help achieve the required level of profitability are digitalization and implementation of modern methods of personnel management, comprehensive marketing and advertising activities, as well as mandatory analysis of financial and economic performance. The originality and practical significance of the research: presented results and proposed recommendations are based on a comprehensive comparative analysis of the current situation of the tourism industry at the regional level, presented proposals are interested for practitioners and relevant for implementation in most tourism organizations in Donbass. Conclusions and prospects for further research. The main requirements for the success of the proposed areas - getting rid of outdated patterns, validity and systematization in all processes and at all stages of work.
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Sokolska, T. V., and S. P. Polishchuk. "Role of public government in cross-border cooperation." Public administration aspects 6, no. 5 (June 18, 2018): 24–32. http://dx.doi.org/10.15421/151828.
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The article considers the role and place of public authorities in shaping the policy of effective cross-border cooperation between Ukraine and the EU taking into account the national interests.Particular attention is paid to the principles and features of territorial cooperation, taking into account the specifics of the EU’s external cooperation as well as the interests of the participating countries.The basic principles of the cooperation are determined on the basis of connections as well as contractual interregional and interstate relations, in compliance with the national legislation and respect for the international obligations of the states that are subjects of contractual relations; the thematic objectives are defined.The current state of Ukraine and the EU countries cross-border cooperation development is characterized and the main factors limiting this process are outlined. The most significant ones are the insufficient level of the national economic development and inconformity of the national legislation with European standards; lack of well-balanced management at the local level; the impossibility of implementing international projects of economic and social development due to ineffective management; lack of proper infrastructure; lack of marketing which aims to facilitate the existing resource potential of the border regions; sparking interethnic conflicts; the lack of skilled personnel in different spheres of establishing effective cooperation between the authorities, business and the public, etc. are also among them.Lack of sufficient financial resources and managerial powers in local administrations, in particular, for establishing the information infrastructure necessary for the cooperation with the authorities of the foreign countries regions and the development of financial projects is a specific problem of cross-border cooperation.The role of international projects and regional programs such as EU4Business, cross-border cooperation (Black Sea, Romania, Moldova, Hungary, Slovakia, Poland), EU programs, such as ERASMUS, HORIZON (61 projects amounting to 11.95 million euros were announced in 2016), COSME (May 2016) and their role in improving the socio-economic development of the border regions as well as solving common problems in ecology, health, safety and security, promoting the living conditions of citizens are grounded in the paper.The role of the united territorial communities (UTC) in cross-border cooperation activating, in particular their participation in international projects is grounded and the results of this activity in the Transcarpathia are presented. Insufficient level of professional training of public authorities representatives is pointed out. It is proved that cross-border cooperation is one of the main economic mechanisms of attracting foreign investments and grant funds for the economy modernization, for new jobs creation through the small business development, attraction of innovative technologies, access to the European market and the entry of Ukraine into the European community in the current economic situation.The expediency of working out the coherent effective state policy of cross-border cooperation with the EU, in which the legal, institutional and financial instruments should be clearly defined, along with the determined means of its implementation and mandatory public monitoring of the results is emphasized. The development of cross-border cooperation between Ukraine and the EU countries, ensuring a competitive economy running, the effective development of international trade, improvement of conditions and support of entrepreneurship, can be realized under the condition of implementation of the policy of public administration at the regional level.
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Komskienė, Diana, and Ernesta Urbonavičiūtė. "LOJALŲ KLIENTĄ FORMUOJANTI APLINKA FITNESO ORGANIZACIJOJE." Laisvalaikio tyrimai 2, no. 4 (2014): 1–11. http://dx.doi.org/10.33607/elt.v2i4.210.
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Research background. It has been estimated that today's fitness organizations urgently need to have and maintain loyal customers. An approach to have a loyal/faithful customer is very important for every organization. The organization should strive not only to attract, but also to retain the client. For client attraction and retention such personal human characteristics as emotional stability, extraversion, openness to experience, and awareness are mentioned as factors most affecting human loyalty. Of course, there are more important factors that shape a loyal customer: the interior, which consists of psychological, demographic and social factors as well as external stakeholders including fitness organization environment which comprises the people, the social media and institutional influence. Taking into account loyal customers forming factors a fitness organization should develop interpersonal relationships with their customers by creating "friendships" because that improves a fitness club environment where customers can directly interact with each other and with the staff, and ensure the quality of the relationship as well as build trust. Organizational aim is to develop loyal employees in their environment who are able to promote exceptional friendliness and sincerity, comfort and pleasant environment, commitment to organization and work relationships. In addition, the fitness organization must ensure the cleanness and quality of the inventory, the supply of fitness programs in accordance with customers' needs, age and education, not just for "everyone", as the most important customer satisfaction components of service which generate value, and in this way forming an inner image of the organization, and through the media and customer reviews – loyal environment that allows achieving positive results, growth and profit by increasing revenue and developing competitiveness. Research aim was to establish conditions for a loyal customer forming environment in fitness organization. Objectives: 1) Describe the concept of loyalty and expression; 2) Reveal loyal customers and influencing factors on the environment of fitness organizations. Conclusions. Loyalty is a fragile phenomenon rather than erratic. However, this phenomenon often provides real benefits to the organization: fixed income, reduced marketing expenses, recommendations to potential and existing sports customers, attracting new customers, more competitive and less sensitive to price fluctuations. Formatting loyal sports customer a sports organization has a strong focus on friendly relations and fostering the creation of a pleasant environment, focusing its efforts to provide quality services and achieve customer satisfaction through wellness programs, selection and creation of client-personnel “friendship”. Factors determining formation of loyal customers affects fitness organizations managerial decisions of the environment in the development of trust, created through customer listening and interpersonal relationships, in the development of an effective movement of the internal process, the creation of internal factors according to demographic criteria and individualization of services providing for sports customers through customer satisfaction on the “friendship” meaning basis. Fitness organization environment must be focused on the individual client's regular studies and development of proposals on the basis of the internal psychological factors, such as personal traits, which are distinguished as follows: emotional stability, extraversion, openness to experience, consciousness. Internal factors in connection with the interpretation of the social externalities: people, social media, and the influence of institutional identity generates relatively comfortable environment to create satisfaction, transforming to the formation of a loyal customer. Keywords: loyal customer, satisfaction, services, fitness organization.