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Dissertations / Theses on the topic 'External environment and internal analysis'

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Published: 28 June 2021
Last updated: 2 February 2022

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1

Kasperová, Andrea. "Strategická analýza společnosti Stakoplast, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76455.

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2

David, Pillai Gratien. "Influence of internal and external environmental factors on employee work-life balance : a multilevel analysis." Thesis, University of Birmingham, 2014. http://etheses.bham.ac.uk//id/eprint/5152/.

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Notwithstanding the attempt to capture a universal definition of 'work-life balance', the view of WLB as a subjective concept seems to hold merit. To understand what constitutes WLB or what influences subjective perceptions and experiences of WLB, one must interpret it through the lens of individuals who enact it every day. This thesis adopted a multilevel approach to examine employees' subjective perceptions of work-life balance among the three dimensions of influence: organisational policy framework and line manager support(internal environment) and economic climate (external environment). Employee's work context as reflected by the employee role and departmental type was also considered. 82 employees participated in this study (semi-structured interviews), ensuring range and richness of data. The findings of this study led to a conceptual model that illustrates how internal and external environmental factors influence employees' perceptions and experiences of WLB. The impact if these factors was not universal but differed based on employee context. The study also demonstrates that with negative economic changes, organisational support for WLB as well as individual perceptions of WLB undergo change, further establishing the idea of WLB as a subjective concept. Work took on greater significance when the existence of work (and consequently life as one knows it!) was threatened.
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3

Holaková, Martina. "Strategická analýza Jihočeského letiště České Budějovice, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-165074.

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4

Šeberka, Jiří. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359069.

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This diploma thesis deals with the strategic analysis of L'Oréal, the company active on the market of fast moving consumer goods in the field of cosmetics. Based on strategic analysis, the main aim of thesis is to create a revenue growth strategy, identify competitive benefits, and identify threats. The theoretical part explains the basic concepts of strategic analysis. External environment of company is described by using PEST analysis and explaining new trends in the field of fast moving market. Internal environment of company is described by using analysis of competition, evaluation of the company's resources and Porter's five forces analysis. The methods and analysis described in theoretical part are used for LOréal and its surroundings in practical part of thesis. The company's portfolio is evaluated by using BCG matrix. Based on the results summarized in the SWOT analysis author come up with suggestions and recommendations for the future of the company.
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Kruse, Clemens. "An Analysis of the External Environmental and Internal Organizational Factors Associated With Adoption of the Electronic Health Record." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/3006.

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Despite a Presidential Order in 2004 that launched national incentives for the use of health information technology, specifically the Electronic Health Record (EHR), adoption of the EHR has been slow. This study attempts to quantify factors associated with adoption of the EHR and Computerized Provider Order Entry (CPOE) by combining multiple organizational theories and empirical studies. The study is conducted in two phases. The primary phase of this study identifies and evaluates the effects of external environmental and internal organizational factors on healthcare organizations to adopt the EHR. From secondary data, twelve IVs (df=19) are chosen based on existing models and literature. Logistic regression is used to determine the association between the environmental factors and EHR adoption. The secondary phase of this study examines the adoption of five variations of CPOE using the same IVs from phase one. This EHR component of CPOE is chosen due to its promotion as a solution to help cross the quality chasm (IOM, 2001). Secondary data are analyzed and logistic regression is used to quantify the association between the factors of EHR adoption and CPOE adoption. Eleven of the twelve IVs are significant between the two phases (p<.1). This study uses data from 2009 because the HITECH Act was passed that year and significant government incentives were offered for those health care organizations (HCOs) that meet the qualifications of meaningful use. This study serves as a baseline for future studies, extends the work of other empirical studies, and fills a gap in the literature concerning factors associated with the adoption of the EHR and specific dimensions of CPOE. The Kruse Theory developed is strongly based in literature and reflects complexity commensurate with the health care industry.
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Arsenovic, Jasenko. "Big Data: A Toll for all Strategic Decisions : A Study of Three Large Food and Beverage Processing Organizations." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28645.

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I will look at what impact big data have had on the managerial strategic decisions in the food and beverage industry. This in order to understand the complexity and theory of organizational strategic management, an effort to define the contemporary strategic theory into a holistic conceptual model is done through a literature review on organizational strategy. This literature explicitly proposes four distinctly different types of strategies that management need to consider in the organizational context. Namely, long-term strategy, internal business strategy, external corporate strategy, and competitive strategy. The study analyzed the food and beverage industry over a decade (2005-2014), where the three of the largest actors in the industry were selected, Nestlé S.A, PepsiCo Inc, and Unilever. The choice of method was content analysis, where three structured categorization matrixes were developed which each analyzed parts of the annual reports. The study propose the role of big data as a strategic tool for managerial decision from a theoretical standpoint. The content analysis show that hypothesis 1, could be confirmed, big data have an impact on all the proposed four managerial strategic decisions. Second hypothesis could not be confirmed, since decentralization does only occur for one of the organizations, but increased external environment turbulence could be concluded for the industry in general. The third hypothesis could be confirmed, which show that there is an increase in individualization due to increased customer involvement and demand. The analysis discovered three distinct time periods during the last decade, namely pre- economic instability period (2005-2007), economic instability period (2008-2011) and finally the post-paradigm period (2012-2014). Where the year 2011 was the most turbulent in terms of economy and technology for the industry. The study clearly show that customers are now involved in the production process, customers are co-creators of the products. There is now a two-way communication and increased social responsibility awareness. This study shows that the old traditional approach of looking at markets in order to position yourself to stay competitive are obsolete as this study predicted. customers demand to be a part of the organizational culture. This conclude that big data is an important tool for all strategic managerial decisions.
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7

Borsuková, Lucia. "SWOT analýza neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205664.

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The aim of this thesis is to provide a SWOT analysis of the Via Foundation through which is detected potential opportunities and threats for the organization and its current strengths and weaknesses. The theoretical part explains the basic concepts, theoretical knowledge and the process itself concerning the creation of a SWOT analysis. The described methods are then used in the practical part on the example of the Via Foundation. To identify potential opportunities and threats from the external environment is used PEST analysis supported by time series analysis. For discovering potential of the organization in terms of strengths and weaknesses is used the evaluation of selected parameters of the organization as compared to the analogous organizations. In conclusion, the thesis summarizes important information obtained by this analysis and there are proposed recommendations for the organization.
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8

Škramlíková, Renata. "Podnikatelský plán na zřízení a rozvoj firmy pro rozvoj finanční a ekonomické gramotnosti obyvatel." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124845.

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The aim of my final thesis is to create a business plan in order to found a new company called EkonomLife s.r.o. The company will primarily provide training and education to increase financial literacy of population of South Bohemia. In the theoretical part of the thesis, I describe basic segments of the business plan and explain the area of education specializing in finance and financial literacy. In particular, I focus on the game "VirtuLife", which is a crucial instrument for teaching financial literacy and at the same time a marketing instrument suitable for communication with target groups of clients of the new company. In the practical part of the thesis, I analyse internal and external environment of the company and I suggest convenient sales and marketing strategy based on the previously collected data. At the same time, I evaluate financial possibilities of the company by compiling a founding budget. At the end of my work I come to a conclusion that foundation of such company is very risky at this time and it would be better to find different ways how to address potential clients.
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Pevný, Robert. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162524.

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This diploma thesis deals with the strategic analysis of Skoda Auto a. s. and its current strategy. Also, it deals with verifying of given hypotheses to effectively determine the future operational strategy. The first part is the theoretical and methodological, which explains the key concepts of strategic analysis of a company. It's followed by the practical part, which translates the theory of strategic analysis into the practice, analyzes modern trends and via the synthesis method it achieves the objective of this thesis: to specify strategic recommendations for Skoda Auto and to verify the hypotheses specified in the beginning.
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10

Menšík, Jakub. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221620.

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On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.
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11

Malínek, Jiří. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10161.

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First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.
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12

Maříková, Irena. "Health Care Quality with the Patient in Relation to Strategic Management in selected Health-Care Organization." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194060.

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The aim of the thesis is to make the strategic analysis of the specific medical device in relation to quality of health care from the view of its patients. In this thesis are used selected analysis instruments of the strategic management. For finding of the quality of the health care, which the medical device provides, I used investigation through questionnaires. Information I gained through these questionnaires I have evaluated and analysed this data. The medical device I have chosen doesn't wish to be named in my thesis so I will respect the wish of its management. This hospital is located in The Central Bohemian Region, which is also its founder. This institution provides inpatient and outpatient care. The mail strength of the hospital is its employees and their human potential. On the other hand one of the serious weaknesses is the poor marketing productivity. My thesis will be closed with appropriate recommendations for the hospital which will be based on my analyses. The intention of these recommendations is to help the hospital in its future development. My thesis goes from the theoretical part (which explains the issue) and fallows with the practical part.
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Hanáková, Eliška. "Návrh marketingového plánu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234715.

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This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determined.
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Vítková, Renata. "Strategická analýza vybraného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359399.

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The diploma thesis deals with a strategic analysis of the agricultural company AGRO Dolní Kralovice, s.r.o. The aim of the thesis is to process the strategic analysis of the company, evaluate its results and suggest some recommendations or possible changes. Strengths, weaknesses, opportunities and threats are identified in order to fulfil the aim. The thesis uses analytical methods, namely the analysis of external, competitive and internal environment. The methodology of the thesis builds on a qualitative research. The first part includes theoretical knowledge of the strategic management and selected strategic analysis. The second part is based on the aim of the thesis to process the strategic analysis, carry out the external and internal analysis and evaluate their results. The thesis also includes information about the agricultural sector itself, captures its progressive development and positive or negative changes. It is possible to fully use the resulting recommendations for management's needs.
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15

Weisshäutel, Jan. "Tvorba marketingové strategie ve firmě Sprint, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85149.

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The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, distribution and communication.
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Sklenářová, Jitka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204045.

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The goal of this diploma thesis is to assess current strategy of the analysed enterprise, propose its adjustment with respect to the strategy of the parent enterprise and to propose recommendations to improve its current situation and future development. To accomplish the goal, strengths, weaknesses, opportunities and threats of analysed enterprise were identified. For this purpose, the thesis uses analytical methods of strategic analysis, namely analysis of external, internal and competitive business environment. The thesis is indirectly divided into theoretical, methodological, and practical parts. The theoretical part describes basic concepts and theoretical basis of selected analyses that are applied in the practical part to the chosen enterprise. Methodically the thesis builds on qualitative and quantitative research.
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17

Beránek, Lukáš. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224508.

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This thesis deals with the formation of competitive strategies for the company involved in services. The aim is to propose a competitive strategy of chosen company with regard to the current state of internal environment in relation to the external environment. Based on these objectives and competitive advantages will also propose time implementation of the strategy created.
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Valenta, Tomáš. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402074.

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This diploma thesis deals with the communication mix of the banking company. Its main task is to design a new communication mix based on the performed analyses. Theory is described in the first part and serves as basis for following parts. Second part reveals analyses of an external and internal environment of the company. The last part states exact proposals and their implementation for the communication mix of the banking company.
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Tetivová, Hana. "Marketingová strategie nestátního zdravotnického zařízení ORP Centrum." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-126591.

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The aim of this thesis is creating marketing strategy of ORP CENTRUM, which can be characterized as a small family business. The company operates in a dynamic environment with a strong competition. The theoretical part includes the analysis of external and internal environment of the company which are applied in the practical part. The results after the proposal is based marketing strategy.
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Fejtová, Alena. "Podnikatelský plán - vzdělávací agentura." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399408.

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The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.
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Hejlová, Veronika. "Rozvoj obchodních aktivit společnosti H SORTA s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416775.

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This diploma thesis is focused on the development of business activities of company H SORTA s.r.o., dealing with the sale of engineering goods. The aim of the thesis was to develop a proposal for the possibility of expanding activities based on the evaluation of analyzes of the external and internal environment. The results showed that for the company is the best to use strengths to take advantage of opportunities. At the end of the work are formulated steps for the introduction of a new range of products, which will ensure the development of the company through increased sales and awareness of the company.
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Pištěková, Alena. "Role kultury ve strategii nemocnice." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72171.

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In this diploma thesis we deal with the culture and strategy in Hospital Jindřichův Hradec. In the theoretical part the fundamental basis of culture and its change, strategy, strategic analysis and Morton's components and their interactions are defined. The objective of this work is to realize strategic analysis and find out basic problems of hospital. Another objective is to identify the basic content of the organizational culture and define the possibilities of its further shaping. Strategic analysis revealed especially problems with the hospital culture, motivation and communication. Organizational culture serves as a basic integrating element for other parts of the organization therefore we paid it more attention at work - the definition of its basic content (e.g. cooperation, communication, empathy) and possibilities of its change.
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Janíková, Veronika. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223864.

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This thesis deals with the development and creation of a business plan itself, which should serve to establish a pension in Mestecko Trnavka. Theoretical foundations are formulated in the second chapter, where also explains various concepts for a proper understanding of the issue. The next section presents an analysis of the current situation and custom design solutions business plan for opening a particular business accommodation Trnava pension. In conclusion, I will evaluate the targets and the objectives of the work here is to confirm or refute the hypothesis.
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Zbranková, Eva. "Podnikatelský plán-zřízení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224466.

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This thesis deals with the business plan for starting a new small business specializing in healthy lifestyle that would fill a gap in the market. The goal is to start operating business entity, analyze competition, state marketing strategy and focus on the target group of customers, but also to evaluate the company from a financial point of view.
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Lang, Richard. "Strategická analýza podniku D.I.S., spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223039.

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The goal of this thesis was to do a complete strategic analysis of the company D.I.S., spol. s r.o. in order to asses the options of its further developement. The strategic analysis incorporates external and internal analysis of the company including the assesment of risks and the outcomes of financial analysis. The result of this thesis are suggestions and alternative strategies for the company D.I.S., spol. s r.o.
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Orgoníková, Marika. "Marketingový mix vybraného podniku na B2B trhu ve Švédsku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443135.

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This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.
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Havlík, Pavel. "Rozvoj obchodních aktivit společností TOS KUŘIM-OS, a.s. a ČKD BLANSKO-OS, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319206.

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The diploma thesis focuses on the development of business activities of company TOS KURIM a CKD BLANSKO. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can be beneficial to the company to improve and contribute to the long term development through sales increase, competitiveness of the company, as well to build a stable position in the global market.
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Šálková, Petra. "Analýza firmy vybranými metodami." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223589.

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The thesis is focused on strategic analysis of the selected company. To analyze the external environment is used SLPETA analysis, Porter's 5 forces model and to analyze the internal environment the 7S. The results are summarized with a SWOT analysis and the conclusion of the work are given possible recommendations and proposals for sub-strategic objectives. All recommendations comply with the rules SMART and are in line with company strategy.
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Brož, Přemysl. "Návrh strategie uvedení nových výrobků ABB na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223076.

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his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part of 2010.
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Mišurec, Libor. "Rozšiřování podniku Oční optika Věra Mišurcová s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225316.

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Diploma thesis Expanding of company Oční optika Věra Mišurcová s.r.o. is dealing with creating real business plan applied on opening new optican store. The main goal is analyse currant situation, set up a new proposals witch will lead to improvement. Also thesis will serve as business plan for expansion of company. Results will help stabilize company and improve position of company on market.
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Loupová, Hana. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222266.

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This Master´s thesis deals and evaluates the present situation of the company Stamal Colour, s r.o. The aim of this thesis „Business Plan for development of a company“ is to provide a solution how to develop this company to success in order to stabilize and win a better position on the current market.
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Volánková, Nikola. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417404.

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The diploma thesis deals with an assessment of the economic situation of the selected limited liability company (hereinafter referred to as “PODNIK”) and introduces a number of proposals for its improvement. The company operates in the field of industrial filtration and manufactures custom technological complexes. Strategic analysis was used to evaluate external and internal factors that have an impact on the company. This evaluation reveals the strengths and weaknesses of the company and what opportunities and threats the company faces. The results put forward the proposals on the basis of which the economic situation of the company can improve.
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Benešová, Eliška. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317065.

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This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Pyskatý, Pavel. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222853.

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This Master’s thesis Entrepreneurial Intention of Business Development deals with analysis of the present situation of the company OTIS Escalators s.r.o.. The first part the company is presented. This includes also theoretical data. The aim of the other part is to reveal the real state of the company and on the basis of the findings a proposal how to improve the business development is submitted.
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Volková, Dana. "Vliv uplatňované inovace na rozvoj firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162998.

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The subject of this "The Influence of Innovation on Business Development" dissertation is to analyze the characteristics of innovation as a source of opportunities for the company's development. The theoretical part defines the basic concepts, types of innovations and innovative methods, strategies, funding sources, and analysis of the internal and external environment. In the practical part these new findings are used as a tool for understanding the innovation process in a specific company. This is followed by a suggested changes and recommendations for this company.
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Lískovcová, Jaroslava. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17748.

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The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing information system) and the description of the individual analyses of external and internal environment. In the practical part the company Retre, s. r. o -- laundry and drycleaner's is analysed using these individual analyses. Based on the gathered information, its current situation and its position on the market is assesed and suitable measures for improvement are proposed.
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Škvareková, Petra. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224248.

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The master´s thesis, called Entrepreneurial Intention of Business Development, was prepared for the company Včelpo spol. s r.o. The first part includes company introdution and theoretical data. In the other part are used some analysis and the target is to review the actual status of the company and to suggest some action for improvement.
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Oháňka, Petr. "Posouzení informačního systému firmy a návrh změn." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-444579.

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The diploma thesis focuses on the assessment of the information system and the proposal of changes. The starting point for the analytical and design part was the theoretical basis of the issue. The methods used are from the project management environment. The output of this work are suggestions for the organization should strengthen the weaknesses of the information system. Furthermore, the implementation of a tool for project management, including the necessary funds and its alternatives. All proposals for possible solutions are aimed at the company, which operates in the segment of human resources.
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Peš, Martin. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222442.

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The main objective of this thesis is to analyze the real and actual state of Laufen CZ, and propose measures. It is an analysis of internal and external environment company. How to cope with the impact of firm financial and economic crisis tell us analysis like SWOT, SLEPT, Quick test, fundamental analysis and Porter five forces.
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Posádková, Radka. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443149.

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The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed analyzes.
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Rozehnal, Karel. "Návrh podnikatelské strategie firmy EuroDistribution, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264888.

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In today´s high competitor´s environment is necessary to pay increased attention of the process of strategic management for indemnity success of the company. This thesis deals with analysis and application of partial components and methods of process strategic management. By those are first of all - analysis environs, competition and crucial inside factors, which affect in various measure are on entrepreneurial subjekt. On the basis of ascertained informations and evaluation of the contemporary state of company is determined the proposal of possible directions of development of company, with a view to innovation her position in the marketplace and suppression of weak pages of company.
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Dudincová, Jana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76983.

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In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
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Broklová, Jaroslava. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224398.

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The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Shaaban, Sarah, and Sumera Magsi. "Digital business strategy : The driver for change in internal and external business environment." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159938.

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Title: Digital business strategy - The driver for change in internal and external business environment Authors: Sumera Magsi and Sarah Shaaban Advisor: Andrea Fried Master thesis, 30 credits Background:The effects resulting from a more intense use of digital technologies in companies is visible in the integration between business and IT strategies which creates an urge for digital business strategies to emerge. Thesis aim: The aim is to investigate the current state of digital business strategies which includes highlighting benefits and challenges. By doing that we also are aiming towards answering, in what way ITBA can be questioned due to DBS. Methodology: A qualitative research based on a multiple case study by conducting semi- structured interviews. All the selected case companies are using digital business strategies as a part of their internal and external business environment (IEBE). The respondents have a role in the chosen case companies of being responsible for the implementation and use of strategies, digital business strategies and digital technologies. Findings: This study identifies that their exits a linkage between business strategy and ITBA. The main finding about the current state of DBS involves both internal and external DBS activities. Further findings show that benefit of digital business strategy to be the opportunity to levering costumers and challenges to be connected to the different IT maturity levels of the employees. The way that digital business strategy can question ITBA is based on that it is the driver for change for the case companies.
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Ariyawardena, T. M. D. Nihal. "Prestressed concrete with internal or external tendons, behaviour and analysis." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0019/NQ54766.pdf.

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溫智偉 and Chi-wai Andrew Wan. "Internal and external analysis of Hong Kong's air cargo industry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B41717156.

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Wan, Chi-wai Andrew. "Internal and external analysis of Hong Kong's air cargo industry." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B41717156.

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Barroso, Marcos André Rosendo. "Trend tracking approaches : a critical overview and possible integration between internal and external environment." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19798.

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Mestrado em Gestão de Sistemas de Informação
Esta dissertação discute a relação entre as tendências, o ambiente interno da organização e como se preparar para o futuro que está por vir. Ela apresenta as definições mais aceites da área de foresight, propõe um esquema teórico baseado no VUCA, STEEP e sua aplicação em uma organização real do setor da banca. O objetivo é ajudar as organizações a perceber seu ambiente e alinhar da melhor forma as ações para um futuro incerto.
This thesis discusses the relation between the trends, the organization?s internal environment and how to prepare for the future that lies ahead. It presents the most accepted definitions of foresight area, proposes a theoretical framework based on VUCA, STEEP and its application in a real organization of the banking sector. The objective is to help organizations understand their environment and better align the actions to an uncertain future.
info:eu-repo/semantics/publishedVersion
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Chen, Ziyuan, and Zijun Liao. "The Connection Between External Environment and Internal Strategy : a case study of Scandinavian Airlines System." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5835.

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A variety of factors are the reasons for adjusting or changing company’s strategy, such as the change of customer demand, company’s internal financial factors, the influence of external environment and so on. This research is to find out the link between the change of external environment and the adjustment of internal strategy. Choose the suspension of one flight in SAS as the case to state this point. Show the strategy change of SAS when they were facing the serious impact of financial crisis.

SAS as the biggest airline in North Europe it could be a typical firm to investigate this kind of situation. A deep-interview and reading the published reports of SAS are the main data collection approached. Some resources were from the internet because it is real-time news and the reports from the company are published on their website. The interviewee is from the top of the company who is familiar this area and has full experience in international business. The study used lots of theories from different books and journals to integrate the information that we collected to analysis and achieve our final conclusion.

After analyzed the study it found the SAS used the retrenchment strategy as their new international strategy to reverse the negative situation. The financial crisis affected the customer demand badly not just in China also around the world and forced them to change the strategy. The report ultimate believed there were still a lot of other factors, beside the financial crisis, caused the adjustment of strategy in SAS.

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Li, Bochen. "Three Essays on the Effect of External Business Environment on Corporate Investment." University of Cincinnati / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1510917711796412.

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