Dissertations / Theses on the topic 'Export performance'
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Oliveira, Joao. "Export marketing adaptation and export performance." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/17457.
Full textBoso, Nathaniel. "Export entrepreneurial-oriented behaviour and export performance." Thesis, Loughborough University, 2010. https://dspace.lboro.ac.uk/2134/8226.
Full textKorobilis-Magas, Evagelos. "Symbolic uses of export information : implications for export performance." Thesis, Loughborough University, 2011. https://dspace.lboro.ac.uk/2134/8390.
Full textLi, Min. "Determinants of the export channel selection and export performance." Thesis, Durham University, 2018. http://etheses.dur.ac.uk/12571/.
Full textAkbar, Mohammad. "Pakistan's export performance : 1972-1998." Thesis, University of Essex, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327093.
Full textChe, Loveline. "Cameroon's export performance : the role of infrastructure, output activity and export prices on Cameroon's cocoa and coffee exports." Master's thesis, University of Cape Town, 2008. http://hdl.handle.net/11427/5770.
Full textSpence, Martine M. "Evaluating export promotion programmes : UK overseas trade missions and export performance." Thesis, Middlesex University, 1999. http://eprints.mdx.ac.uk/6566/.
Full textShamsuddoha, A. K. "Antecedents of firm export performance: the role of export promotion programs." Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16153/1/A._K._Shamsuddoha_Thesis.pdf.
Full textShamsuddoha, A. K. "Antecedents of firm export performance: the role of export promotion programs." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16153/.
Full textKang, Shin-jae. "Korea's export performance : three empirical essays." Diss., Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/767.
Full textUkama, Edwin Emmanuel. "The relationship between export performance and global economic performance." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/23058.
Full textDissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
He, Xinming, Keith D. Brouthers, and Igor Filatotchev. "Resource-Based and Institutional Perspectives on Export Channel Selection and Export Performance." Sage, 2013. http://dx.doi.org/10.1177/0149206312445926.
Full textAkyol, Ayse. "An investigation of export performance variations attributable to corporate export market orientation." Thesis, University of Portsmouth, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326999.
Full textBadinger, Harald, and Thomas Url. "Export Credit Guarantees and Export Performance: Evidence from Austrian Firm-level Data." Wiley, 2013. http://dx.doi.org/10.1111/twec.12085.
Full textNemkova, Ekaterina. "Decision-making in an export context : combining planning and improvisation to improve export performance." Thesis, Loughborough University, 2014. https://dspace.lboro.ac.uk/2134/14659.
Full textLages, Luis Filipe. "Export marketing standardisation and its influence on export performance : a structural model examination." Thesis, University of Warwick, 2000. http://wrap.warwick.ac.uk/36369/.
Full textDuval, Ludivine. "Performance export : influence des stratégies et des politiques à l'exportation : le cas de la filière vin en France." Thesis, Rennes 1, 2015. http://www.theses.fr/2015REN1G009.
Full textFaced with the continuing decline in wine consumption in the main European countries and growth opportunities in new markets, the future of French wines mainly relies on exports Export therefore does not appear as a strategic option but as a necessity for French wine companies. Faced with this challenge, the objective of our research was to determine the appropriate (or suitable) export policies in order to understand how the French wine business could achieve export performance. The conflicting results of previous research examining the impact of the export policy on export performance components have guided us to a contingent approach and the challenge of our research has been to demonstrate theoretically and empirically that there is not only one adequate export policy but several ones depending on company export strategy resulting from the its unique set of resources, according to the resource-based view. Specially carried out for this research, a quantitative study on 120 French wine businesses and a qualitative study on 50 wine businesses have enabled us to empirically validate the moderating effect of export strategy on the relationship between export policy and export performance
Kaleka, Anna. "A resource-advantage view of export performance." Thesis, Cardiff University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272295.
Full textKakkos, Nikolaos. "An integrated approach to export performance assessments." Thesis, Loughborough University, 2006. https://dspace.lboro.ac.uk/2134/35941.
Full textWoldemichael, Martha Tesfaye. "Essays on international trade and export performance." Thesis, Université Clermont Auvergne (2017-2020), 2018. http://www.theses.fr/2018CLFAD010.
Full textHistorical evidence shows that countries can successfully develop by opening up to trade and pursuing manufacturing export-led strategies. Trade promotes efficient allocation of resources according to comparative advantage, with imports acting as a vehicle for technology transfers and productivity growth while exports are key to relaxing balance-of-payments constraints and supporting domestic revenue mobilization efforts. By spurring growth, trade has the potential of alleviating poverty and delivering better livelihoods. Drawing on the case of Cambodia where the garment industry provides the bulk of manufacturing jobs and accounts for the lion's share of the export bundle, Chapter 2 provides micro evidence of the welfare-enhancing potential of trade openness through manufacturing exports. It relies on propensity score matching estimators to show that the textile and apparel sector enhances the welfare of households in the bottom 40 percent of the income distribution, boosting consumption, asset ownership and the proportion of children attending school, while curbing exposure to food insecurity and lowering the incidence and depth of poverty. Based on instrumental variables, we also show that remittances from the export-oriented garment industry relax household budget constraints, increasing expenditures in education, health and productivity-raising investments in agriculture. Chapter 3 adopts a macro approach to investigate the determinants of episodes of strong and sustained export growth. Institutional quality underpinned by macroeconomic stability, a depreciated exchange rate, export diversification, global value chain participation and market-oriented agricultural reforms show up as strong predictors of export takeoffs. Lowering barriers to competition in network industries and lifting capital movement restrictions mainly bolster services exports, while foreign direct investment inflows are conducive to goods export accelerations. Applying the synthetic control method to the illustrative cases of Brazil and Peru yields evidence of higher real GDP per capita and lower unemployment and income inequality in the years following the export surge. Our results point to significant complementarities between goods and services, and suggest that lowering barriers to trade in services is likely to support trade in goods. Chapter 4 quantifies a new source of domestic trade costs related to import processing times at the border that generate supply chain unreliability by exposing importing firms to unexpected delays in the provision of critical inputs, ultimately undermining their export performance. Using the Poisson-pseudo-maximum-likelihood estimator, we find that uncertainty in the time required to clear imported inputs through Customs impacts neither the entry nor the exit rate of manufacturing firms, but translates into lower survival rates for new exporters. This effect is heterogeneous across export industries, grows larger over time owing to rising reputational costs to input-importing exporters, and is mainly driven by South-North trade, possibly reflecting the time-sensitivity of buyers in developed countries. It is also attenuated by sunk costs of entry in foreign markets
Shao, Lin Han. "The Influence of Environmental, Organizational and Managerial Factors on Export Decisions and Export Performance." Electronic Thesis or Diss., Bordeaux, 2020. http://www.theses.fr/2020BORD0156.
Full textExport performance is an important research part of export study. Extensive empirical research has been carried out to identify and study the determinant factors of successful export performance. The factors associated with the three major axes of organizational, environmental, and managerial factors in the work of (Leonidou et al. 2002). The research aims to find how export performance is affected by environmental, organizational, managerial factors, especially, the psychic business distance and cultural distance, relationship management, international business travel, firms’ financial capabilities and complementary capabilities, specially, psychic distance – the extent to which the norms and values of two countries differ (Ford,1984, p. 102), when it comes to the potential interplay between business distance and cultural distance with managerial factors. The other observation is that international business depends gradually on transmitting complex information through vis-à-vis communication (Cristea, 2011). Companies vary in their performance because they use their resources in different ways (Shuleska et al. 2016). International business travel plays very important role in export business, especially for wine business, as the export managers practice ritual international business travel to meet the overseas prospective customers, organize wine tasting, participate in international wine fairs. Nevertheless, up to now, we have known very little about the impact of such travel on export performance.Hence, the thesis is organized as follows.First, we present a bibliometric study by analyzing 1344 publications from 1900 to 2019. Second, we examine the interacting effect of the two forms of psychic distance (business and cultural) on export relationship management. Specifically, this research examines the moderating role of cultural distance in the effect of business distance on different dimensions of relationship management and financial export performance. This research builds on a sample of 174 French export executives who were asked to rate their views of their relationship with their Chinese business counterpart in the wine trade,and their related performance. Third, we examine the impact of international business travel on export performance by integrating organizational factors (annual turnover) and strategic management (complementary capability) into the analysis with equally 174 French wine exporting firms.The systematic bibliometric study and two empirical studies reveal meaningful results which shed light on the export literature study and provides numerous contributions on the theoretical, methodological, and managerial levels related to export performance
Gerdne, Therese. "The Importance of Human Capital in Export Performance." Thesis, Jönköping University, JIBS, Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-269.
Full textThe purpose of this thesis is to analyze the effect of human capital in Swedish export. Human capital is here expressed as the number of employees in the private sector per municipality with university education of at least three years. Two regression models were tested with aggregated export value/municipality and export value per kilo/municipality as dependent variables. Human capital as well as the total accessibility to R&D was assumed to have a positive impact on the Swedish export performance.
During the last decades many economists have attached great importance to education, knowledge and investments in R&D. Sweden is in general abundant in human capital and have also several world leading companies characterized by knowledge intensive production and export. According to the Product Life Cycle Theory, Sweden should focus on the first phase that requires high input of human capital and product competition to maintain the competitiveness in the international market.
The results indicate as expected that the access to human capital as well as accessibility to R&D have a positive impact on the Swedish aggregated export value and export value per kilo. The assumption about human capital being even more important in high value export could not be confirmed by the results. Innovation promoting investments together with continuous efforts to improve innovation nets and interaction possibilities are presumed to be important factors for Swedish competitiveness also in the future.
Zhang, Man. "Information technology capability, organizational culture, and export performance." Online access for everyone, 2005. http://www.dissertations.wsu.edu/Dissertations/Spring2005/M%5FZhang%5F040505.pdf.
Full textZeriti, Athina. "Sustainable export marketing strategy fit and performance outcomes." Thesis, University of Leeds, 2014. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.695290.
Full textSCHMIDT, FLAVIA DE HOLANDA. "EFFECT OF BRAZILIAN PUBLIC EXPORT ASSISTANCE PROGRAMS: IMPLICATIONS FOR EXPORT PERFORMANCE IN A LONGITUDINAL APPROACH." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2012. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=37138@1.
Full textO fomento à competitividade das firmas nacionais é etapa necessária para a construção de um projeto de desenvolvimento econômico e social sustentável de um país. Além dos benefícios macroeconômicos, há um consenso sobre a capacidade, do ponto de vista microeconômico, de que a atividade exportadora traga diversos benefícios para as firmas engajadas. Como reflexo da crescente integração econômica entre os países, o valor das exportações mundiais aumentou 130 por cento nos últimos dez anos. Neste cenário, o Brasil enfrenta na atualidade desafios complexos quanto à sua inserção externa, ligados a algumas questões centrais. Dentre elas, cabe destaque para a sua pequena participação relativa nas exportações mundiais, principalmente quando comparado à evolução dos demais países que compõem o bloco dos BRIC. Adicionalmente existe uma concentração, em termos de valor, das exportações nacionais em um número pequeno de empresas. Em terceiro lugar, há ainda o debate sobre a composição de sua pauta exportadora, em que a presença de commodities primárias vem aumentando de forma significativa no período recente, com redução de quase 40 por cento de valor dos bens manufaturados, tema especialmente preocupante quando se observa que não há indicações no cenário macroeconômico mundial de que esse ciclo de valorização de commodities se reverterá no curto prazo, de modo que seus impactos sobre as exportações nacionais tendem a persistir. Se já é sabido que todos os fatores desse processo não são controlados pelo governo brasileiro, a literatura registra a importância de que políticas governamentais possam ser influentes no desempenho de exportação das firmas. Neste sentido, assim como quase todos os países desenvolvidos e em desenvolvimento, o Brasil fortaleceu o seu compromisso com a assistência à exportação e desenvolveram programas completos para aumentar a atividade exportadora das firmas nacionais. Considerando que os recursos governamentais são escassos e exigem o máximo de esforços para a melhor eficiência alocativa, a pergunta relevante, e objeto de estudo desta tese, é avaliar qual o impacto sobre o desempenho exportador das empresas brasileiras exportadoras da participação em programas governamentais de apoio à exportação. A estratégia de pesquisa foi baseada na estimação de efeitos causais do tratamento por meio da técnica de propensity score matching (PSM) para os três programas avaliados: o BNDES-Exim, o Drawback e o Proex Financiamento. Trata-se de um método observacional ainda pouco aplicado na área de Negócios Internacionais, feito sobre um desenho quasi-experimental aplicado a determinação da inferência causal, que exige a utilização de grupos de controle e avaliações ex ante e ex post. Como as informações estavam disponíveis para a pesquisadora ao longo do período compreendido entre 2000 e 2007, foi realizada uma abordagem utilizando modelos em painel como forma de capturar efeitos intrínsecos da firma e da evolução temporal. Os resultados evidenciaram que a participação nos programas teve impacto no desempenho exportador das firmas apoiadas, mas que este impacto se manifestou de forma distinta entre os três programas e os diversos indicadores de desempenho exportador investigados.
Fostering the competitiveness of domestic firms is a necessary step towards the construction of a project of economic and social development of a country. In addition to the macroeconomic benefits, there is a consensus of the microeconomic point of view on the ability that the export activity brings many benefits to firms engaged. Reflecting the increasing economic integration between the countries, the value of world exports increased by 130 percent over the last ten decade. In this scenario, Brazil currently faces complex challenges regarding its external insertion, regarding mainly some central issues. Among them, it is worth highlighting its relative small share in world exports, especially when compared to advances in other countries that make up the BRIC bloc. Additionally there is a concentration in terms of value of national exports in a small number of companies. Thirdly, there is an ongoing debate about the composition of Brazil s export basket, in which the presence of primary commodities has increased significantly in recent years, with a reduction of nearly 40 percent in value of manufactured goods. This issue is of particular concern when one considers there are no indications in the global macroeconomic environment that this cycle of commodities valuation should reverse in the short term, so that its impact on exports tend to persist. No matter it is known that all factors of this process cannot be controlled by Brazilian government, literature shows the importance of government policies that may be influential in the export performance of firms. In this sense, as almost all developed and developing countries, Brazil has strengthened its commitment to export assistance and have developed comprehensive programs to increase the export activity of domestic firms. Considering that government resources are scarce and require maximum efforts to better allocative efficiency, the relevant question, and the specific purpose of this dissertation is to evaluate the impact on the export performance of Brazilian exporters from participation in government export assistance programs. The research strategy was based on the estimation of the causal effects of treatment using the technique of propensity score matching (PSM) for the three evaluated programs: BNDES-Exim, Drawback and Proex Financiamento. It is a observational method rarely applied in the field of International Business, built on a quasi-experimental design applied to the determination of causal inference, which requires the use of ex ante and ex post control groups. As data was available to the researcher during the period comprised between 2000 and 2007, panel models were applied in order to capture intrinsic effects of the firm and the temporal evolution. The results showed that participation in the programs had an impact on the export performance of the firms supported, but this impact manifested differently among the three programs and the several indicators of export performance adopted.
Sy-Changco, Joseph A. "Export memory: a preliminary investigation of its quality, its use, and its link to export performance." Thesis, Aston University, 2007. http://publications.aston.ac.uk/10918/.
Full textRomera, Cámara Francisco José. "Entrepreneurial orientation, export performance and green innovation performance : the mediating effect of open innovation in SMEs." Thesis, University of Portsmouth, 2018. https://researchportal.port.ac.uk/portal/en/theses/entrepreneurial-orientation-export-performance-and-green-innovation-performance(5c17767e-608b-45d4-ba42-031de37f82b6).html.
Full textBoodai, Bassam M. "Factors influencing export performance : the case of Saudi Arabia." Thesis, University of St Andrews, 2001. http://hdl.handle.net/10023/14117.
Full textHashim, Arshad. "Export performance and marketing strategy for Malaysian palm oil." Thesis, University of Aberdeen, 1994. http://digitool.abdn.ac.uk/R?func=search-advanced-go&find_code1=WSN&request1=AAIU060622.
Full textLu, Nhat Vinh. "Export marketing performance of Australian export market ventures : investigating the impact of the internet, firm-specific characteristics, market characteristics, and export marketing strategy /." Title page, abstract and table of contents only, 2004. http://web4.library.adelaide.edu.au/theses/09C/09cl9261.pdf.
Full textTong, Yueting. "Foreign direct investment, exports, and firm performance in Southeast Asia /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2000. http://wwwlib.umi.com/cr/ucsd/fullcit?p9979968.
Full textSimões, Luís Carlos Ganhão. "Why some firms succeed in exporting while others do not? The impact of resources and capabilities on firms' export performance." Master's thesis, Instituto Politécnico de Leiria, 2012. http://hdl.handle.net/10400.8/953.
Full textWhy do some firms succeed in exporting while others do not? Export activities are a crucial area of international business but the drivers of superior export performance are not yet well understood. In this study, employing a sample of 52 Portuguese firms, we examine what are the distinctive resources and capabilities associated to superior export performance through the establishment of sustainable competitive advantages. Resource-based view supports the development of explicit hypothesis. Different combinations of export-related resources and capabilities are identified as source of cost, product and service-type advantages and how do these advantages impact economic, strategic and relational dimensions of export performance. The findings of this study have important implications for theory, managers and policymakers. Limitations of the study are considered, and future research directions are identified.
Souchon, A. L. "The use of information in an export setting : the construct, its antecedents, and its impact on export performance." Thesis, Swansea University, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.639090.
Full textMavrogiannis, Miltiadis. "Export marketing performance in the Greek food and beverage industry." Thesis, University of Newcastle Upon Tyne, 2003. http://hdl.handle.net/10443/1667.
Full textTHOME, CRISTIANE CAIRES. "KEY EXPORT PERFORMANCE FACTORS OF SMALL AND MEDIUM BRAZILIAN COMPANIES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2003. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4104@1.
Full textThe Brazilian export growth is one of the most macroeconomics challenges of the government. In terms of companies, to do business abroad is essential to increase competitiveness, gain economic scale and reduce national domestic dependence. Analysis of Brazilian export companies show that the opportunities to raise the number of Brazilian export companies and the value export per company is among small and medium companies. However, there are few Brazilian companies of this size that export and that are well established in international marketing. Therefore, it is relevant to analyze a sample of this few companies in order to identify the factors that determined their success in international marketing. For that reason, this dissertation includes a survey with 102 Brazilian small and medium export companies. These companies were segmented in two groups according to their export performance. The data analyze points out four factors that predominated in the group of better export performance. The first one is the experience (time) in international marketing, the second one is the existence of a department in the company focus on international trade; the third one is the utilization of export finance programs and, finally, the fourth is the perception of product quality as a competitive advantage.
FARIAS, ISABEL DE ABREU. "MEASUREMENT OF EXPORT PERFORMANCE: THE PERSPECTIVES OF MANAGERS AND ACADEMICS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15023@1.
Full textO presente estudo tem por objetivo estudar a temática de desempenho de exportação sobre a ótica teórica e prática. Para isto, foram revisados os principais modelos teóricos utilizados para avaliar o desempenho de exportação e buscou-se confrontar as variáveis utilizadas nestes estudos com as variáveis utilizadas pelos gestores de exportação dentro do ambiente organizacional. A metodologia utilizada foi: (i) pesquisa bibliográfica a trabalhos conceituais sobre o construto de desempenho de exportação, a revisões de literatura e a estudos empíricos; (ii) entrevistas semi-estruturadas com 15 gestores de empresas exportadoras nacionais para identificar as principais dimensões e indicadores considerados na medição do desempenho de exportação. Como resultados principais desta análise, percebeu-se que, em geral, os gestores entrevistados: utilizam um horizonte de curto prazo para as análises dos resultados das atividades de exportação; não possuem informações sobre os concorrentes no mercado externo; utilizam principalmente variáveis de medidas econômico-financeiras e de mercado de orientação temporal absoluta; e, utilizam os mesmos indicadores tanto para definir atividades exportadoras de sucesso quanto de fracasso.
The objective of this study is to examine the issue of export performance from a theoretical and a practical perspective. Theoretical models used to assess the export performance were reviewed and the variables used in these studies were compared with the variables used by export managers within the organizational environment. The methodology was: (i) literature review of conceptual works about the construct of export performance, reviews of literature and empirical studies, (ii) semi-structured interviews with 15 managers of national exporting companies to identify the key dimensions and indicators considered in measuring the performance of exports. As main results of this analysis, it is understood that, in general, the managers interviewed: use a short-term horizon to analyze the results of exports activities, do not have information about competitors in foreign markets, mainly using economic/financial and market variables measures with absolute time orientation, and use the same indicators to define success or failure of export activities.
Beleska-Spasova, Elena. "Determinants of export strategy and performance : evidence from British exporters." Thesis, University of Sheffield, 2010. http://etheses.whiterose.ac.uk/10349/.
Full textLindsay, Valerie Jean. "A strategic view of export performance : a New Zealand perspective." Thesis, University of Warwick, 1999. http://wrap.warwick.ac.uk/106980/.
Full textRowbotham, Nicola Kim. "Exchange rate policy and export performance in efficiency-driven economies." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/27022.
Full textDissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
unrestricted
BHATTACHARYA, AMRITA. "INDIA’S EXPORT PERFORMANCE 1996-2015: THE ROLE OF PRODUCT QUALITY." OpenSIUC, 2018. https://opensiuc.lib.siu.edu/dissertations/1517.
Full textSmith, Allister John. "A study of export performance as related to Cape vegetable producers." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52708.
Full textENGLISH ABSTRACT: The aim of this study is to define export performance and to identify factors which influence or improve export performance. There is a considerable lack of coherence among scholars on what export performance is; from whose viewpoint to measure it, namely the government, the company, the product or the specific market exported to and the time frame. A variety of factors was found to influence export performance positively and these are tested on a Cape Town based pumpkin exporter. It was concluded that net profit is the only consistently valid measure of export performance .. To achieve success in exports require the expertise of overseas distributors and agents as well as a world-oriented approach where delivery and services is important. When exporting a perishable agricultural product it is important to compete on superior quality and to concentrate on a few major markets. Success in any export venture depends primarily on top-management commitment, management being prepared to endure setbacks in order to become successful and channelling its attitude towards risk-taking into positively influencing export performarice.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om uitvoerprestasie te meet en die faktore wat uitvoerprestasie bepaal, te identifiseer. Daar is teenstrydigheid tussen navorsers oor presies wat uitvoerprestasie is, asook die uitgangspunt vanwaar dit gemeet word, naamlik die regering, die maatskappy, die produk, die spesifieke mark waarheen uitgevoer word en die tydraam. 'n Verskeidenheid faktore is geïdentifiseer wat uitvoerprestasie positief beïnvloed en dit word getoets op 'n Kaapstadse pampoenuitvoerder. Daar is gevind dat nettowins die enigste betroubare en geldige maatstaf is om uitvoerprestasie te meet. Die gebruik van oorsese verspreiders en agente, asook 'n wêreld-georiënteerde benadering van lewering en diens is belangrik vir suksesvolle uitvoere. Wanneer 'n bederfbare landbouproduk uitgevoer word, is dit belangrik om mee te ding op grond van voortreflike diens en deur te konsentreer op 'n paar hoofmarkte. Sukses in enige uitvoerprojek hang hoofsaaklik af van die toewyding van topbestuur, of bestuur bereid is om terugslae te verduur ten einde suksesvol te raak en deurdat bestuur sy benadering jeens risiko in die regte rigting kanaliseer ten einde uitvoere positief te beïnvloed.
Stoian, Maria-Cristina. "Internationalisation and international marketing: export behaviour, international marketing strategy and export performance in spanish small and medium-sized enterprises." Doctoral thesis, Universitat Autònoma de Barcelona, 2010. http://hdl.handle.net/10803/3979.
Full textEn este sentido, la presente tesis identifica y propone para su posterior análisis los siguientes temas de real importancia para explicar el comportamiento y rendimiento exportador de las PYMEs: 1) El papel de las características y las percepciones del directivo a la hora de determinar la participación y expansión de la actividad exportadora, 2) La influencia de los determinantes internos y externos sobre el rendimiento exportador objetivo y sobre la satisfacción con el resultado exportador; y el potencial impacto de ciertas dimensiones del rendimiento exportador (objetivas) sobre otras dimensiones de rendimiento exportador (subjetivas), 3) Y por último, la influencia del grado de estandardización/adaptación de la estrategia genérica de marketing internacional sobre el rendimiento exportador objetivo y la satisfacción con el resultado exportador, al mismo tiempo que se investigará cómo esta relación está moderada por ciertos determinantes internos y externos.
El marco teórico se basa en varios enfoques: el enfoque gradual del fenómeno de la internacionalización, la teoría de recursos y capacidades aplicada en el contexto internacional, la teoría de redes y el enfoque de contingencia con respecto a la estrategia de marketing internacional. Para la realización de esta tesis se emplearon tanto la metodología cualitativa (Capítulo 1) así como la cuantitativa (Capítulos 2 y 3). Mediante el empleo de la metodología cualitativa, basada en estudios de caso, se logró una profunda comprensión del proceso de internacionalización de las PYMES Españolas. Por consiguiente, se ha desarrollado un cuestionario estructurado con el propósito llevar a cabo el estudio cuantitativo.
Los datos fueron recogidos a través de una encuesta en línea dirigida a los directivos a cargo de la actividad exportadora de las PYMES Españolas. Para el tratamiento empírico de los datos recolectados se empleó tanto el análisis univariante como multivariante, empleando el Paquete Estadístico para las Ciencias Sociales (SPSS) y los Modelos de Ecuaciones Estructurales (SEM) - Análisis de Estructuras de Momento.
Los resultados muestran que, coincidiendo con la teoría de recursos y capacidades, el papel del directivo, en particular su orientación internacional, parece ser crucial para la actividad exportadora de las PYMEs. Sin embargo, la influencia de ciertas características y percepciones de los directivos parece ser más importante según la fase del proceso de internacionalización en la cual se encuentra la empresa o tener un impacto mayor en algunos indicadores relacionados al rendimiento exportador. Los resultados también revelan la existencia de una relación positiva entre el rendimiento exportador objetivo (la intensidad exportadora y el número de mercados y zonas de exportación) y el rendimiento exportador subjetivo (satisfacción del directivo con la posición de exportación, la rentabilidad de la actividad exportadora y el acceso a nuevos mercados), relación que no había sido abordada previamente en la literatura. Por otra parte, los resultados empíricos muestran que el éxito en la actividad exportadora puede lograrse mediante el empleo de una estrategia genérica de marketing internacional más estandarizada o bien una estrategia más localizada. La estandardización y la adaptación no deben considerarse, por sí solos, como estrategias puras, sino que deben entenderse desde la perspectiva de la contingencia la cual sugiere la presencia de un equilibrio entre la estandardización y la adaptación de la estrategia de marketing internacional, cuya interacción daría lugar a mejores resultados de exportación. Este estudio identificó tres variables contingentes tanto internas como externas, más concretamente el tamaño de la empresa, la intensidad tecnológica de la industria y los factores del entorno que moderan la relación establecida entre la estrategia genérica de marketing internacional y el rendimiento exportador, medido de forma objetiva y subjetiva.
En cuanto a las implicaciones para los empresarios, los directivos deben ser conscientes de que actualmente, debido al rápido desarrollo tecnológico junto con la eliminación de numerosas barreras comerciales, la entrada en mercados extranjeros no es tan arriesgada como solía ser en el pasado, mientras que representa una alternativa viable para el crecimiento de la empresa y la búsqueda de mayores beneficios. El papel fundamental en la mejora del rendimiento exportador objetivo está directamente relacionado con el conocimiento de lenguas extranjeras y de negocios internacionales del directivo, junto con el firme compromiso de la empresa con la actividad exportadora. Por lo tanto, los principales esfuerzos deben dirigirse hacia la adquisición de estas habilidades, así como dedicar más recursos a las operaciones de exportación, de forma sistemática y organizada. Por consiguiente, los esfuerzos en términos de política también deben enfocarse a mejorar la orientación internacional de los directivos con el fin de llevar a buen término la formulación y puesta en práctica de estrategias de internacionalización.
Como líneas de investigación futura sería interesante replicar estudios similares en otros contextos geográficos, de esta manera los resultados de esta tesis podrían ser generalizados a distintos entornos. Además, sería aconsejable llevar a cabo un análisis longitudinal, a la vez que se recomienda considerar variables compuestas como, por ejemplo, el grado de orientación internacional del directivo, la estandardización y la adaptación de la estrategia de marketing internacional o el rendimiento exportador. De esta forma, estas variables multidimensionales podrían ser analizadas desde una perspectiva temporal, lo que permitiría llevar a cabo una investigación de relaciones causa-efecto.
The present dissertation aims to contribute to the international business and marketing literature by shedding light on the export behaviour and performance of small and medium enterprises (SMEs), in the Spanish geographical context, which represents one of the European settings characterised by high SMEs density and workforce employed by these enterprises. Spain's economic growth is vastly dependent on the results of the export activity. In spite of their relevance, there is a scarcity of research in the SME export centred literature, within the Spanish context, thus it becomes apparent that more investigations should be carried out in this particular setting.
In this sense, the present study identifies and proposes for further analysis the following topics of increased importance for SMEs' export activity and performance: 1) The role played by managerial characteristics and perceptions in determining export involvement and expansion; 2) The influence the internal and external determinants have on objective export performance and satisfaction with export performance and the potential impact of certain dimensions of export performance on other export performance dimensions; 3) The influence the standardisation/adaptation of the overall international marketing strategy has on objective export performance and satisfaction with export performance, simultaneously investigating how this relationship is moderated by certain internal and external determinants.
Theoretical support is provided by several approaches: the gradualist approach to the internationalisation phenomenon, the Resource Based View (RBV) applied in the international context, the network theory and the contingency approach to the international marketing strategy. Both qualitative (Chapter 1) and quantitative (Chapter 2 and 3) methodologies have been combined for the completion of this dissertation. By employing the qualitative methodology based on in-depth case studies profound understanding of the internationalisation process in Spanish SMEs was gained. Consequently, a structured questionnaire was developed for further carrying out the quantitative study.
Data was collected through an online survey addressed to the decision maker in charge of the export activity in Spanish SMEs. For empirically treating the quantitative data univariate and multivariate analysis with the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modelling (SEM) - Analysis of Moment Structures (AMOS) were performed.
The results show that, concurring with the RBV, decision maker's role, particularly his/her international outlook appears to be crucial for SME's export activity. Nevertheless, the influence of certain managerial characteristics and perceptions seems to be more prominent according to the internationalisation stage or to have a stronger impact on some export performance indicators. The findings also reveal the existence of a positive relationship between the objective export performance (export intensity and the number of export markets and zones) and the subjective export performance (managerial satisfaction with export position, export profitability and new market entry), relationship that to the best of our knowledge has not been explored before. Moreover, the empirical results display that successful export performance could be achieved by employing either a more standardised or a more adapted overall level of the international marketing strategy. Standardisation and adaptation should not be considered, in isolation, as pure strategies, but rather should be understood from a contingency perspective which suggests a balance between the standardisation and the adaptation of international marketing strategy would lead to increased export performance. This study identified three internal and external contingent variables, namely the size of the firm, the technological intensity of the industry and the environmental factors, that moderate the relation established between the overall international marketing strategy and export performance, measured both in an objective and a subjective manner.
Regarding the implications for practitioners, decision makers should be aware that, presently, due to rapid technological development along with the removal of various trade barriers, entering overseas markets is not bearing as much risk as it used to in the past, while representing a viable alternative for firm's growth and pursuit of higher profits. The fundamental role in improving objective export performance is played by their own foreign language skills, international business knowledge and firm's commitment to exporting, hence efforts should be directed towards acquiring these abilities as well as devoting resources to the export operations, in a systematic and organised manner. Therefore, policy initiatives should also aim at enhancing the development of decision maker's international outlook with a view to successfully formulating and putting into practice internationalisation strategies.
As future research directions it would be interesting to replicate similar studies in distinct geographical contexts, so the results could be generalised to larger populations. Longitudinal analysis should also be conducted, thus complex constructs such as the degree of international orientation of the decision maker, the standardisation/adaptation of the international marketing strategy or the export performance could be analysed from a time-based perspective, allowing for the investigation of composite cause-effect relationships.
Phiri, Thandiwe. "The role of business relationships in export market knowledge acquisition and export performance of UK small medium sized enterprises." Thesis, University of Strathclyde, 2009. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=11531.
Full textVu, Thi Hanh. "Essays on the Export Performance of Vietnam/Essais sur la Performance à l'Exportation du Vietnam." Doctoral thesis, Universite Libre de Bruxelles, 2015. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/216765.
Full textDoctorat en Sciences économiques et de gestion
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Giovannini, Valeria. "Are you culturally intelligent? Export performance and alliance portfolio performance of SMEs: a managerial perspective." Doctoral thesis, Luiss Guido Carli, 2017. http://hdl.handle.net/11385/201144.
Full textMurphy, Owen Patrick. "Exporting knitted apparel : a study of the determinants of exporting performance in the UK knitted apparel sector." Thesis, University of Bradford, 2008. http://hdl.handle.net/10454/4292.
Full textRay, Amit S. "The determinants of India's manufactured-export performance : industry-level and firm-level evidence." Thesis, University of Oxford, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.328013.
Full textCadogan, John William. "A measure of export market orientation and an examination of its antecedents and performance consequences." Thesis, Swansea University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.504859.
Full textTheingi. "The influence of marketing control and a resource-based view (RBV) on export performance of SMEs in Thailand." University of Western Australia. Marketing Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0203.
Full textXu, Chenke, and Hao Hu. "Factors influencing SMEs' export performance : A case study of Chinese SMEs." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4786.
Full textSmall and medium-sized enterprises play much more important roles in both domestic and international markets nowadays. The issue that factors influence their export performance (mainly the export sales and profits) also becomes much more attractive these years. The purpose of this thesis is to investigate the factors which influence the SMEs’ export performance and how each factor influences the SMEs’ export performance. This study is built on a modified model of the factors influencing the SMEs’ export performance. The authors use case study to conduct this research, and one company’s (Company B’s) data is collected through the semi-structured interview. Some findings are obtained: the important factors which influence Company B’s export performance contain the trade shows, the expenses on getting the authentication, capital sources, export rebate, firm network, firm previous experience, firm competencies, personal network, international orientation and personal previous experience. In addition, the authors also find the effect of firm size is indirect. However, customs duty, transportation, as well as building up the brand do not play important impacts on export performance. Take the trade shows as an example, personal cards and product samples are sent to the customers, then the customers who are interested in the products will contact Company B. In this way, the customers are accumulated and the export sales increase. Thus, the export performance is enhanced.