Log in

Relevant bibliographies by topics / Export marketing – Management / Journal articles

Journal articles on the topic 'Export marketing – Management'

To see the other types of publications on this topic, follow the link: Export marketing – Management.

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Export marketing – Management.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Sharma, Anuj, A. K. Dey, and Prerna Karwa. "Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC)." Emerald Emerging Markets Case Studies 2, no. 1 (March 9, 2012): 1–11. http://dx.doi.org/10.1108/20450621211214469.

Full text

Abstract:

Subject area International marketing/export marketing. Study level/applicability This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used for management development programmes concerning practising managers. Case overview The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primarily engages in export of handlooms and handicraft products from India. Since 2005-06 the corporation has been incurring losses and it was only in 2010-11 that the corporation has registered a positive net profit. Expected learning outcomes To understand the appropriate strategies for buyer retention; to understand appropriate promotion strategies of non-essential items like handicraft, handloom and carpets; and to help students in making decisions for export marketing like understanding product characteristic, development of samples, procurement of products, vendor management, and pricing decisions. Supplementary materials Teaching notes.

APA, Harvard, Vancouver, ISO, and other styles

2

Kayabasi, Aydin, and Thandiwe Mtetwa. "Impact of marketing effectiveness and capabilities, and export market orientation on export performance." European Business Review 28, no. 5 (August 8, 2016): 532–59. http://dx.doi.org/10.1108/ebr-11-2014-0084.

Full text

Abstract:

Purpose The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance. Design/methodology/approach The research analyses whether export market orientation, marketing effectiveness and marketing capabilities are antecedents of export performance with structural equation modelling. Data to test the model were obtained through a structured survey of 443 export companies operating in the Aegean region of Turkey. After explanatory and confirmatory factor analysis, the structural model was tested. Findings The findings suggest that export market orientation has a significant impact on marketing capabilities and marketing effectiveness, and that marketing effectiveness has a significant impact on export performance. This indicates that export market orientation is central to the development of marketing capabilities, while marketing effectiveness contributes to explaining export performance. Research limitations/implications There are several limitations of the research. The first significant limitation is that the variables had various sub-dimensions. The second limitation is about sampling of the research that it is not specific to a particular sector. Practical implications This paper provides useful insights to exporters on market orientation, focal dimensions of marketing effectiveness and marketing capabilities that would help them enhance their export performance. Originality/value Using the resource-based view, this paper contributes to the explanation for export performance by assessing the role of export market orientation behaviour on marketing capabilities and marketing effectiveness.

APA, Harvard, Vancouver, ISO, and other styles

3

Bilkey, Warren J. "DEVELOPMENT OF EXPORT MARKETING GUIDELINES." International Marketing Review 2, no. 1 (January 1985): 31–40. http://dx.doi.org/10.1108/eb008268.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Bennett, Roger. "Export marketing and the Internet." International Marketing Review 14, no. 5 (October 1997): 324–44. http://dx.doi.org/10.1108/02651339710184307.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Fenghe, Zhang, Viktoriia Medvid, and Lu Xu. "Marketing potential of the Sino-Russian bilateral agricultural export market." Innovative Marketing 17, no. 2 (June 24, 2021): 164–76. http://dx.doi.org/10.21511/im.17(2).2021.15.

Full text

Abstract:

China and Russia are important agricultural countries in the world. Expanding exports and increasing sales of agricultural products play an important role in the economic development of both countries. To understand the current situation of agricultural exports of the two countries and formulate strategies to expand the marketing of agricultural products, this paper uses the UN Comtrade Database 2009-2018 on Chinese and Russian bilateral agricultural export sales and other trade data to calculate the (expansion margin) and (price margin) of agricultural exports, (quantity margin), to analyze the types, prices, and quantities of exported agricultural products. The results show that China exports to Russia mainly labor-intensive types of agricultural products such as processed agricultural and horticultural products, accounting for 87.46% of total agricultural exports on average. The increase in exports is mainly due to the continuous increase in the prices of exported agricultural products. Russia exports to China mainly land-intensive types of agricultural products such as animal products, grains, oilseeds and fat products, which accounted for an average of 79.07% of total agricultural exports. The increase in exports was mainly due to the continuous increase in types and quantities of agricultural products to develop the export potential of agricultural products and expand sales. In addition, China should expand the types and quantities of agricultural products exported, and Russia should increase the added value of agricultural products and raise the export prices of agricultural products.

APA, Harvard, Vancouver, ISO, and other styles

6

Eusebio, Rossano, Joan Llonch Andreu, and M. Pilar López Belbeze. "Management perception and marketing strategy in export performance." Journal of Fashion Marketing and Management: An International Journal 11, no. 1 (March 6, 2007): 24–40. http://dx.doi.org/10.1108/13612020710734382.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

A. Griffith, David, Hannah S. Lee, Chang Seob Yeo, and Roger Calantone. "Marketing process adaptation." International Marketing Review 31, no. 3 (May 6, 2014): 308–34. http://dx.doi.org/10.1108/imr-06-2013-0113.

Full text

Abstract:

Purpose – The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments and psychic distance on the adaptation/standardization of relational behavior and detailed contracting and how process adaptation/standardization influences new product outcomes and jointly created value in the focal export relationship. Design/methodology/approach – A survey was conducted of 151 US manufacturers regarding their relationship with their primary foreign buyers. Data were analyzed with partial least squares estimation. Findings – The results indicate that high levels of transaction-specific investments lead to the adaptation of relational behaviors whereas high levels of psychic distance lead to less adaptation of detailed contracting. The adaptation of relational behaviors and detailed contracting reflect differential direct effects on export performance. Furthermore, the results indicate that there is a significant positive interaction effect between the adaptation of relational behavior and detailed contracting on jointly created value in the focal export relationship. Practical implications – The findings of the study reveal that adaptation of the marketing process related to relationship governance strategies can play an important role in the export marketing process, but managers must proceed with caution in balancing relational behavior and detailed contract adaptation. The results also point to the importance of understanding the underlying source of uncertainty and adapting appropriate aspects of governance for enhancing jointly created value in the export relationship. Originality/value – The value of this research lies in its goal to highlight the issue of marketing process adaptation across multiple export relationships. Less attention has been paid to the marketing “processes” of governing multiple export relationships in the international marketing strategy literature relative to “program” standardization/adaptation. This is one of the first empirical studies on marketing process adaptation of governance employing the theoretical framework of GVA.

APA, Harvard, Vancouver, ISO, and other styles

8

Julian, Craig C., and Zafar U. Ahmed. "The Impact of Barriers to Export on Export Marketing Performance." Journal of Global Marketing 19, no. 1 (December 21, 2005): 71–94. http://dx.doi.org/10.1300/j042v19n01_05.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Cavusgil, S. Tamer, and Shaoming Zou. "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures." Journal of Marketing 58, no. 1 (January 1994): 1–21. http://dx.doi.org/10.1177/002224299405800101.

Full text

Abstract:

The relationship between marketing strategy and performance has been well documented in the domestic marketing context. However, empirical work in the context of export marketing has been fragmented. The authors investigate the marketing strategy-performance relationship in the context of export ventures. The study differs from previous export marketing studies in that (1) a comprehensive set of potential determinants of export market performance is considered; (2) the unit of analysis is the individual product-market export venture, rather than the firm or a business division; and (3) the analysis is based on in-depth personal interviews. The authors propose a conceptual framework of export marketing strategy and performance and test it by path analysis. The results support the contention that export marketing strategy, firm's international competence, and managerial commitment are the key determinants of export performance. Export marketing strategy is influenced by internal (firm and product characteristics) and external factors (industry and export market characteristics). They then discuss implications for management and further research.

APA, Harvard, Vancouver, ISO, and other styles

10

Gençtürk, Esra F., and Masaaki Kotabe. "The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation." Journal of International Marketing 9, no. 2 (June 2001): 51–72. http://dx.doi.org/10.1509/jimk.9.2.51.19886.

Full text

Abstract:

On the basis of a synthesis of prior research, the authors develop a model, which integrates export marketing involvement and the use of government export promotion assistance programs as critical variables affecting export performance, and subject it to empirical evaluation. In this context, the authors also investigate organizational and managerial differences among the firms involved in export marketing to ascertain the robustness of and replicate the observed differences in firms’ export marketing involvement behavior. The results indicate that export marketing involvement of firms and firms’ usage of government export assistance programs are important export success factors. However, the relevance of export assistance programs and the role they play vary depending on the dimension of export performance being considered.

APA, Harvard, Vancouver, ISO, and other styles

11

Howard, Donald G. "The Role of Export Management Companies in Global Marketing." Journal of Global Marketing 8, no. 1 (December 6, 1994): 95–110. http://dx.doi.org/10.1300/j042v08n01_06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Howard, Donald G., and James M. Maskulka. "WILL AMERICAN EXPORT TRADING COMPANIES REPLACE TRADITIONAL EXPORT MANAGEMENT COMPANIES?" International Marketing Review 5, no. 4 (April 1988): 41–50. http://dx.doi.org/10.1108/eb008364.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Van der Laan, H. Laurens. "Export Crop Marketing in Tropical Africa." Journal of International Food & Agribusiness Marketing 1, no. 1 (June 12, 1989): 41–62. http://dx.doi.org/10.1300/j047v01n01_04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Prasad, V. Kanti, K. Ramamurthy, and G. M. Naidu. "The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance." Journal of International Marketing 9, no. 4 (December 2001): 82–110. http://dx.doi.org/10.1509/jimk.9.4.82.19944.

Full text

Abstract:

Internet technology is often considered to be fundamentally changing the business paradigm and increasingly integrated into the marketing function. The authors offer a conceptual model linking market orientation, marketing competencies, and export performance and investigate the role of the Internet technology in these relationships. On the basis of an analysis of survey data from 381 manufacturing firms involved in exporting, the authors find that firms' integration of Internet technology into marketing activities generally leverages the influence of market orientation on the firms' marketing competencies (compared with competitors), which in turn have a positive impact on their export performance. The authors identify competitive intensity, firm size, and degree of export dependence as additional moderating variables.

APA, Harvard, Vancouver, ISO, and other styles

15

Julian, Craig C. "Examining the Antecedents of Export Marketing Performance of Thai Export Market Ventures." Journal of Asia-Pacific Business 5, no. 1 (November 20, 2003): 3–17. http://dx.doi.org/10.1300/j098v05n01_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Morgan, Robert E., and Constantine S. Katsikeas. "Export stimuli: Export intention compared with export activity." International Business Review 6, no. 5 (October 1997): 477–99. http://dx.doi.org/10.1016/s0969-5931(97)00017-6.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Tan, Qun, and Carlos M. P. Sousa. "Leveraging marketing capabilities into competitive advantage and export performance." International Marketing Review 32, no. 1 (February 9, 2015): 78–102. http://dx.doi.org/10.1108/imr-12-2013-0279.

Full text

Abstract:

Purpose – By using the dynamic capabilities (DC) theory and the theory of competitive advantage, the purpose of this paper is to develop a framework to investigate the role of marketing capabilities on the firm’s export performance. Specifically, this framework depicts the consequences of marketing capabilities and focuses on the relationships among marketing capabilities, competitive advantage, and export performance. Design/methodology/approach – The authors conduct a meta-analysis of the literature on marketing capabilities and use multivariate analyses to test the framework. Findings – The study revealed that competitive advantage has an important mediating role in the relationship between marketing capabilities and export performance. Specifically, the authors found that two types of competitive advantage (i.e. low-cost advantage and differentiation advantage) positively mediate the effect of marketing capabilities on export performance. Originality/value – Although research on marketing capabilities is still in its early infancy, the study provides a base from which future work can be developed. The authors also contribute to the literature by examining the mediating role of competitive advantage in the marketing capability-export performance relationship, thereby offering new insights into how and why marketing capabilities play a crucial role in explaining the firm’s export performance.

APA, Harvard, Vancouver, ISO, and other styles

18

Gregory, Gary, Munib Karavdic, and Shaoming Zou. "The Effects of E-Commerce Drivers on Export Marketing Strategy." Journal of International Marketing 15, no. 2 (June 2007): 30–57. http://dx.doi.org/10.1509/jimk.15.2.30.

Full text

Abstract:

The emergence of e-commerce technology has had a significant effect on firms’ export marketing. However, limited knowledge exists as to how e-commerce drivers affect a firm's export marketing strategy. This study develops and tests a theoretical model to delineate how e-commerce drivers affect export marketing strategy. The empirical findings suggest that internal e-commerce drivers (product online transferability and e-commerce assets) directly increase a firm's degree of promotion adaptation, enhance communication and distribution efficiencies, facilitate greater distribution support, and improve price competitiveness for export ventures. Furthermore, both internal and external e-commerce drivers (export market e-commerce infrastructure and demand for e-commerce) moderate the relationships between environmental factors and elements of export marketing strategy. Overall, the findings support incorporating e-commerce constructs into existing theory on export marketing strategy. The authors discuss theoretical and managerial contributions and offer directions for further research.

APA, Harvard, Vancouver, ISO, and other styles

19

Katsikeas, Constantine S. "Perceived Export Problems and Export Involvement:." Journal of Global Marketing 7, no. 4 (October 31, 1994): 29–58. http://dx.doi.org/10.1300/j042v07n04_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Hasaballah, Abdel Hafiez Ali, Omer Faruk Genc, Osman Bin Mohamad, and Zafar U. Ahmed. "Exploring the interface of relationship marketing and export performance." Journal of Research in Marketing and Entrepreneurship 21, no. 2 (December 16, 2019): 126–48. http://dx.doi.org/10.1108/jrme-05-2018-0031.

Full text

Abstract:

Purpose The purpose of this study is to develop a comprehensive model that explains the influence of different relational variables on export performance and the interaction between those relational variables. Design/methodology/approach This is a theoretical paper building upon the relational variables and export performance literatures. Findings A theoretical model was developed based on the existing studies and findings. In the proposed model, relational outcome variables mediate the effect of relational contextual variables on export performance. Research limitations/implications The model developed in this study opens new avenues for future research because it provides a different perspective on how relational variables interact with each other in terms of their impact on export performance. Practical implications Relational variables have great importance for firms’ export performance. This study provides a framework about how these variables affect export performance, which should be taken into consideration in firms’ strategies and decisions with regard to the relations with partners. Originality/value Despite the consensus about the importance of relational variables, the evidence is mixed with regard to the way they affect export performance. With the proposed model, this study aims to fill this gap by providing a framework that explains how relational variables interact with each other and how they affect export performance.

APA, Harvard, Vancouver, ISO, and other styles

21

Namiki, Nobuaki. "A Taxonomic Analysis of Export Marketing Strategy:." Journal of Global Marketing 8, no. 1 (December 6, 1994): 27–50. http://dx.doi.org/10.1300/j042v08n01_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Sriram, Ven, and Franklyn A. Manu. "Country-of-Destination and Export Marketing Strategy:." Journal of Global Marketing 8, no. 3-4 (July 26, 1995): 171–90. http://dx.doi.org/10.1300/j042v08n03_09.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Timmor, Yaron, and Jehiel Zif. "A Typology of Marketing Strategies for Export." Journal of Global Marketing 18, no. 3-4 (August 12, 2005): 37–78. http://dx.doi.org/10.1300/j042v18n03_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Rolf Seringhaus, F. H. "THE IMPACT OF GOVERNMENT EXPORT MARKETING ASSISTANCE." International Marketing Review 3, no. 2 (February 1986): 55–66. http://dx.doi.org/10.1108/eb008306.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Souchon, Anne L., Paul Hughes, Andrew M. Farrell, Ekaterina Nemkova, and João S. Oliveira. "Spontaneity and international marketing performance." International Marketing Review 33, no. 5 (September 12, 2016): 671–90. http://dx.doi.org/10.1108/imr-06-2014-0199.

Full text

Abstract:

Purpose The purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity. Design/methodology/approach The authors draw on contingency theory to develop a model of the spontaneity – international marketing performance relationship, and identify three potential moderators, namely, strategic planning, centralization, and market dynamism. The authors test the model via structural equation modeling with survey data from 197 UK exporters. Findings The results indicate that spontaneity is beneficial to exporters in terms of enhancing profit performance. In addition, greater centralization and strategic planning strengthen the positive effects of spontaneity. However, market dynamism mitigates the positive effect of spontaneity on export performance (when customer needs are volatile, spontaneous decisions do not function as well in terms of ensuring success). Practical implications Learning to be spontaneous when making export decisions appears to result in favorable outcomes for the export function. To harness spontaneity, export managers should look to develop company heuristics (increase centralization and strategic planning). Finally, if operating in dynamic export market environments, the role of spontaneity is weaker, so more conventional decision-making approaches should be adopted. Originality/value The international marketing environment typically requires decisions to be flexible and fast. In this context, spontaneity could enable accelerated and responsive decision-making, allowing international marketers to realize superior performance. Yet, there is a lack of research on decision-making spontaneity and its potential for international marketing performance enhancement.

APA, Harvard, Vancouver, ISO, and other styles

26

Fuchs, Manfred, and Mariella Köstner. "Antecedents and consequences of firm’s export marketing strategy." Management Research Review 39, no. 3 (March 21, 2016): 329–55. http://dx.doi.org/10.1108/mrr-07-2014-0158.

Full text

Abstract:

Purpose – The purpose of this study is to investigate the relationships among organizational factors (export market experience, international commitment), external environment (competitive intensity), export marketing strategy and export success. The findings yielded by the analyses confirm that export market-specific experience and international commitment are significant drivers of export success. In addition, the results indicate that the degree of product adaptation is positively related to profitability and overall success, while price and distribution adaptation to local conditions have a direct impact on sales growth. Finally, the authors found evidence that international commitment exerts a positive effect on the adaptation of marketing strategies to country-specific requirements. Thus, the study findings can be used to formulate business and marketing strategies to improve firm’s success in overseas markets. Design/methodology/approach – This study used PLS for dealing with formative and reflective measures and used a sample of 200 export ventures that exported on the average in more than 15 countries. Findings – This study clearly shows that export venture success is linked to managerial commitment and experiential knowledge and that firms contribute to export venture success by adapting product to foreign markets. It is also shown that firms in more competitive environments increase their effort to adapt, leading to better export venture performance. Research limitations/implications – Although Austrian companies are typically characterized as small- and medium-sized enterprises (SMEs), the study is limited to this sample. Practical implications – Managers in SME should concentrate their effort on a small set of export venture countries of concentrate their capabilities and effort (commitment and personal) to increase adaptation in those selected market, which will lead to increasing export venture performance. Originality/value – The study differentiates between formative and reflective measures which most studies in this genre do not, which is a fundamental conceptual shortcoming. This study shows with robust result the interrelation between commitment and managerial experience (intra-firm factors) and the degree of competition in foreign markets and how marketing mix adaptation affects export venture performance measured over a period of five years.

APA, Harvard, Vancouver, ISO, and other styles

27

Crick, Dave, and James Crick. "An appreciative inquiry into the first export order." Qualitative Market Research: An International Journal 19, no. 1 (January 11, 2016): 84–100. http://dx.doi.org/10.1108/qmr-01-2015-0001.

Full text

Abstract:

Purpose – This study aims to report on an investigation into decision-making leading to a UK firm’s first export order. It demonstrates the application of appreciative inquiry (AI) as an underutilised research method in marketing investigations. Design/methodology/approach – An AI research approach was undertaken in a firm that had not started exporting at the commencement of the study whereby the interventionist approach allowed the management team to overcome negative perceptions in their decision-making. From a research perspective, marketing decision-making could be understood in real time as opposed to in hindsight. Findings – While the key decision-maker is likely to be the owner/manager in small newly internationalising firms, a variety of factors will affect the decision to start exporting including the influence of the management team. In particular, the management team’s perceptions towards a combination of effectuation- and causation-based decision-making where risk/reward considerations in exploiting various international marketing opportunities are undertaken in light of perceived affordable losses, as well as against evolving objectives. Originality/value – The contribution is to demonstrate the AI methodology, which to date has received attention in management domains other than marketing; it offers an interventionist approach to help managers overcome barriers and move positively forward in decision-making. It offers researchers an opportunity to understand marketing decision-making in real time.

APA, Harvard, Vancouver, ISO, and other styles

28

Castro-González, Pilar, Belén Gutiérrez-Villar, Rafael Ángel Araque-Padilla, and María José Montero-Simó. "Intensidad exportadora y fortalezas percibidas en la estrategia de marketing: Una perspectiva basada en la experiencia de empresas exportadoras españolas." Intangible Capital 12, no. 5 (November 18, 2016): 1484. http://dx.doi.org/10.3926/ic.777.

Full text

Abstract:

Purpose: This paper studies if there are associations between export profiles of some Spanish companies –high or low export intensity- and the opinion of managers about strengths generated in the marketing mix.Design/methodology: Through a questionnaire to 64 export Spanish companies and the literature review, we defined the export intensity as the dependent variable. The explanatory variables used measure the importance granted by the companies to the different variables of the marketing mix as strengths for export activity. We used MANOVA method as it lets us analyze differences between two or more metrical dependent variables (quality, price, promotion and place) based on a mix of categorical variables that act like predictors (export volume).Findings: Our results indicate that a correct planning of the marketing strategy is a key aspect inside internationalization strategy. In contrast with other studies that analyze specific strategies within marketing mix, this research focuses on these as perceived competitive strengths, whichever the mix of variable strategy that generates these strengths is.Practical implications: The differences observed indicate that there are different patterns in the marketing mix strength evaluation. The results show that the firms which have the most export intensity have generated bigger capacities especially in distribution channels configuration and promotion strategies.Originality/value: The main differentiating element in this research is the combines focus on the marketing mix variables as competitive strengths while distinguishing each of them.

APA, Harvard, Vancouver, ISO, and other styles

29

Pham, Thi Song Hanh, Lien Le Monkhouse, and Bradley R. Barnes. "The influence of relational capability and marketing capabilities on the export performance of emerging market firms." International Marketing Review 34, no. 5 (September 11, 2017): 606–28. http://dx.doi.org/10.1108/imr-07-2014-0235.

Full text

Abstract:

Purpose Drawing on the resource-based view, the purpose of this paper is to focus on the influence of relational capability and marketing capabilities on export performance. The study also examines the interaction effects of relational capability on the marketing capabilities – export performance relationships. Design/methodology/approach A stratified random sample of 1,047 exporting firms was approached. Survey data were collected from 333 Vietnamese exporting firms and analysed using hierarchical moderated regression. Findings The results reveal that a firm’s relational capability not only strengthens the efficiency of the export pricing capability – performance, marketing intelligence capability – performance, and marketing communication capability – performance relationships, but is also the strongest predictor of export performance amongst those capabilities identified. Whilst engagement in market intelligence, product development, price setting and promotional activities have a positive payoff, the findings confirm that there is less need for exporters to engage in after-sales service and distribution capabilities. Originality/value The study introduces the notion of relational capability alongside export marketing capabilities as predictors of export performance. The authors also examine the moderating influence of relational capability on the link between export marketing capabilities and export performance. By focusing on Vietnam, the study provides fresh insights surrounding the development pathway for firms in emerging markets.

APA, Harvard, Vancouver, ISO, and other styles

30

Toften, Kjell. "The influence of export information use on export knowledge and performance." Marketing Intelligence & Planning 23, no. 2 (March 1, 2005): 200–219. http://dx.doi.org/10.1108/02634500510589949.

Full text

Abstract:

PurposeTo test empirical relationships between export market information use and export knowledge and export performance.Design/methodology/approachConfirmatory factor analysis, using LISREL 8.50, based on a postal survey. The setting selected was the Norwegian seafood industry, mainly consisting of a number of small and medium‐sized firms with a strong export dependency.FindingsThe results indicate that “instrumental/conceptual” use of information positively affects both export knowledge and export performance, while “symbolic” use does not affect either. Export knowledge is found to have no direct influence on export performance in this study.Research limitations/implicationsFor generalisation purposes, longitudinal studies in multiple settings would be preferable to this cross‐sectional survey in a specific setting.Practical implicationsFirms accumulate knowledge and expertise by integrating and incorporating information that has been processed, interpreted and used. This study underscores the importance, for success in export markets, of a commitment to systematically generating, disseminating and responding to export market information. There are clear implications for the management of market intelligence and planning, to enhance the firm's performance.Originality/valueProvides a better understanding of export market information use and its consequences, by integrating it with the concepts of export knowledge and export performance, and testing their structural relations.

APA, Harvard, Vancouver, ISO, and other styles

31

Zou, Shaoming, Charles R. Taylor, and Gregory E. Osland. "The EXPERF Scale: A Cross-National Generalized Export Performance Measure." Journal of International Marketing 6, no. 3 (September 1998): 37–58. http://dx.doi.org/10.1177/1069031x9800600307.

Full text

Abstract:

A large number of studies have attempted to identify factors that are correlated with exporting success. However, much controversy exists about the key determinants of export performance and their relative importance. A major reason for this lack of consensus is the absence of a unified measure for capturing export performance. In this study, an attempt is made to develop a generalized export performance measure, the EXPERF scale, that can be applied to multiple countries. Results from a survey of top executives of U.S. and Japanese exporters support a three-dimensional scale for measuring export performance. The three dimensions of the export performance (EXPERF) scale are financial export performance, strategic export performance, and satisfaction with export venture. Implications of the study for further research and managerial practice are also discussed.

APA, Harvard, Vancouver, ISO, and other styles

32

Gilmore, Audrey, David Carson, Darryl Cummins, Aodheen O’Donnell, and Damian Gallagher. "Networking as an Entrepreneurial Aid to Export Marketing." Journal of Research in Marketing and Entrepreneurship 3, no. 3 (October 2001): 139–43. http://dx.doi.org/10.1108/14715200180001483.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Kaynak, Erdener. "The Role of Product Planning for Export Marketing." Service Industries Journal 5, no. 2 (July 1985): 200–214. http://dx.doi.org/10.1080/02642068500000027.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Julian, Craig C. "Export Marketing Performance: A Study of Thailand Firms." Journal of Small Business Management 41, no. 2 (April 2003): 213–21. http://dx.doi.org/10.1111/1540-627x.00077.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Samiee, Saeed, and Peter G. P. Walters. "Rectifying Strategic Gaps in Export Management." Journal of Global Marketing 4, no. 1 (February 13, 1991): 7–37. http://dx.doi.org/10.1300/j042v04n01_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Marandu, Edward E. "Impact of Export Promotion on Export Performance:." Journal of Global Marketing 9, no. 1-2 (March 19, 1996): 9–40. http://dx.doi.org/10.1300/j042v09n01_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Stewart, David B., and Andrew McAuley. "The Effects of Export Stimulation: Implications for Export Performance." Journal of Marketing Management 15, no. 6 (July 1999): 505–18. http://dx.doi.org/10.1362/026725799785045860.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Zoran, Cajka, and Masic Branislav. "Perceptions of sustainable marketing management by export companies in Serbia." Industrija 41, no. 2 (2013): 137–49. http://dx.doi.org/10.5937/industrija41-3968.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Willis, Michael, and David Mullen. "Export Marketing — A New Form of Management Training and Development." Journal of European Industrial Training 10, no. 1 (January 1986): 3–9. http://dx.doi.org/10.1108/eb002190.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Cavusgil, S. Tamer, and Jacob Naor. "Firm and management characteristics as discriminators of export marketing activity." Journal of Business Research 15, no. 3 (June 1987): 221–35. http://dx.doi.org/10.1016/0148-2963(87)90025-7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Purwanto, S., M. Setiawan, F. Rohman, and N. K. Indrawati. "Financial Assistance, Marketing Assistance and Export Commitment to Improve Export Performance." EUROPEAN RESEARCH STUDIES JOURNAL XXI, Issue 4 (November 1, 2018): 69–91. http://dx.doi.org/10.35808/ersj/1104.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Bianchi, Constanza C., and Rodrigo A. García. "Export Marketing Strategies of a Developing Country." Journal of Food Products Marketing 13, no. 3 (August 7, 2007): 1–19. http://dx.doi.org/10.1300/j038v13n03_01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Assadinia, Shahin, Vita Kadile, Ismail Gölgeci, and Nathaniel Boso. "The effects of learning orientation and marketing programme planning on export performance: Paradoxical moderating role of psychic distance." International Small Business Journal: Researching Entrepreneurship 37, no. 5 (March 18, 2019): 423–49. http://dx.doi.org/10.1177/0266242619831914.

Full text

Abstract:

Despite extensive research on the effect of organisational learning processes on firm performance, how and when a propensity to learn influences the export performance of small and medium-sized enterprises (SMEs) remains unclear. Using multiple-informant and time-lagged primary data from 242 SMEs in a sub-Saharan African market, this study examines the roles of marketing programme planning and host country psychic distance in linking export learning orientation to export performance. Findings from the study show that increases in both export learning orientation and marketing programme planning are associated with increases in export performance. In addition, the study finds that while increases in psychic distance weaken the effect of export learning orientation on export performance, it strengthens the effect of marketing programme planning on export performance. These findings draw attention to the idea that cognitive distance between home and host country markets may play a paradoxical role in explaining when organisational learning activities may help or hurt exporting SMEs.

APA, Harvard, Vancouver, ISO, and other styles

44

Ray, Dennis M. "Predicting Success in Export Marketing: A Singapore Pilot." International Small Business Journal: Researching Entrepreneurship 5, no. 1 (August 1986): 47–55. http://dx.doi.org/10.1177/026624268600500105.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Cadogan, J. W., S. Sundqvist, R. T. Salminen, and K. Puumalainen. "Export Marketing, Interfunctional Interactions, and Performance Consequences." Journal of the Academy of Marketing Science 33, no. 4 (October 1, 2005): 520–35. http://dx.doi.org/10.1177/0092070305276148.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Czinkota, Michael, and Subhash C. Jain. "Export Strategy." Journal of Marketing 54, no. 3 (July 1990): 116. http://dx.doi.org/10.2307/1251822.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Li, Ruiqin, Yipeng Liu, and Oscar F. Bustinza. "FDI, service intensity, and international marketing agility." International Marketing Review 36, no. 2 (April 8, 2019): 213–38. http://dx.doi.org/10.1108/imr-01-2018-0031.

Full text

Abstract:

PurposeThe purpose of this paper is to provide a nuanced understanding of international marketing agility by connecting organizational capability literature with that of standardization and adaptation. The focus of the research is to clarify whether managing the tension between product standardization and service customization generates an extra premium in international markets.Design/methodology/approachTwo disaggregated Chinese data sets, the Annual Survey of Industrial Enterprises and the China Customs Database, are used for developing an econometric model. Export quality improvement is the outcome variable in reflecting the effect of international marketing agility on performance.FindingsInternational marketing agility is reached through upstream FDI intensity, particularly in the context of service FDI. Manufacturing sectors with higher service intensity have more agility, being more likely to generate export quality.Research limitations/implicationsThis study makes three theoretical contributions by clarifying the concept of international marketing agility as an organizational capability generated by manufacturing standardization and service customization; investigating the influence of upstream FDI intensity for export quality while taking into account the industry contexts; and obtaining an enhanced understanding of the service intensity of manufacturing firms on export quality.Originality/valueThe authors offer a nuanced and contextualized understanding of international marketing agility and explore the complex relationships between FDI, service intensity and export quality.

APA, Harvard, Vancouver, ISO, and other styles

48

Foedermayr, Eva, Adamantios Diamantopoulos, and Christina Sichtmann. "Export segmentation effectiveness: index construction and link to export performance." Journal of Strategic Marketing 17, no. 1 (February 2009): 55–73. http://dx.doi.org/10.1080/09652540802619277.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Westjohn, Stanford A., and Peter Magnusson. "Export Performance: A Focus on Discretionary Adaptation." Journal of International Marketing 25, no. 4 (December 2017): 70–88. http://dx.doi.org/10.1509/jim.16.0114.

Full text

Abstract:

Marketing adaptation strategy has been characterized as a strategic imperative in markets with protectionist and nationalist sentiments, which underscores the need to better understand the effects of adaptation strategy. However, empirical investigations of international marketing strategy have considered mandatory and discretionary adaptations as equivalent. Discretionary adaptations, unlike mandatory adaptations, involve choice; thus, they are more relevant to the selection of an international marketing strategy. This article focuses on the direct and conditional effects of discretionary adaptation on export performance. Analyzing data from 203 U.S. small and medium-sized enterprises, the authors find a positive effect of discretionary adaptation on export performance as well as moderating effects of (1) a market characteristic (psychic distance), (2) a firm characteristic (international experience), and (3) a product characteristic (product positional advantage). The implications suggest that adaptation strategy may be more advantageous than previously thought, and that researchers should focus on discretionary adaptations when investigating the choice of a relatively standardized versus adapted international marketing strategy.

APA, Harvard, Vancouver, ISO, and other styles

50

Crespy, Charles, Van Miller, and Thomas Becker. "Export Benchmarking: EXPORT PRACTICES ASSOCIATED WITH SUPERIOR PERFORMANCE." Journal of Business & Industrial Marketing 8, no. 1 (January 1993): 36–44. http://dx.doi.org/10.1108/08858629310027597.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!