Academic literature on the topic 'Export marketing – Management'
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Journal articles on the topic "Export marketing – Management"
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Sharma, Anuj, A. K. Dey, and Prerna Karwa. "Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC)." Emerald Emerging Markets Case Studies 2, no. 1 (March 9, 2012): 1–11. http://dx.doi.org/10.1108/20450621211214469.
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Subject area International marketing/export marketing. Study level/applicability This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used for management development programmes concerning practising managers. Case overview The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primarily engages in export of handlooms and handicraft products from India. Since 2005-06 the corporation has been incurring losses and it was only in 2010-11 that the corporation has registered a positive net profit. Expected learning outcomes To understand the appropriate strategies for buyer retention; to understand appropriate promotion strategies of non-essential items like handicraft, handloom and carpets; and to help students in making decisions for export marketing like understanding product characteristic, development of samples, procurement of products, vendor management, and pricing decisions. Supplementary materials Teaching notes.
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Kayabasi, Aydin, and Thandiwe Mtetwa. "Impact of marketing effectiveness and capabilities, and export market orientation on export performance." European Business Review 28, no. 5 (August 8, 2016): 532–59. http://dx.doi.org/10.1108/ebr-11-2014-0084.
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Purpose The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance. Design/methodology/approach The research analyses whether export market orientation, marketing effectiveness and marketing capabilities are antecedents of export performance with structural equation modelling. Data to test the model were obtained through a structured survey of 443 export companies operating in the Aegean region of Turkey. After explanatory and confirmatory factor analysis, the structural model was tested. Findings The findings suggest that export market orientation has a significant impact on marketing capabilities and marketing effectiveness, and that marketing effectiveness has a significant impact on export performance. This indicates that export market orientation is central to the development of marketing capabilities, while marketing effectiveness contributes to explaining export performance. Research limitations/implications There are several limitations of the research. The first significant limitation is that the variables had various sub-dimensions. The second limitation is about sampling of the research that it is not specific to a particular sector. Practical implications This paper provides useful insights to exporters on market orientation, focal dimensions of marketing effectiveness and marketing capabilities that would help them enhance their export performance. Originality/value Using the resource-based view, this paper contributes to the explanation for export performance by assessing the role of export market orientation behaviour on marketing capabilities and marketing effectiveness.
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Bilkey, Warren J. "DEVELOPMENT OF EXPORT MARKETING GUIDELINES." International Marketing Review 2, no. 1 (January 1985): 31–40. http://dx.doi.org/10.1108/eb008268.
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Bennett, Roger. "Export marketing and the Internet." International Marketing Review 14, no. 5 (October 1997): 324–44. http://dx.doi.org/10.1108/02651339710184307.
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Fenghe, Zhang, Viktoriia Medvid, and Lu Xu. "Marketing potential of the Sino-Russian bilateral agricultural export market." Innovative Marketing 17, no. 2 (June 24, 2021): 164–76. http://dx.doi.org/10.21511/im.17(2).2021.15.
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China and Russia are important agricultural countries in the world. Expanding exports and increasing sales of agricultural products play an important role in the economic development of both countries. To understand the current situation of agricultural exports of the two countries and formulate strategies to expand the marketing of agricultural products, this paper uses the UN Comtrade Database 2009-2018 on Chinese and Russian bilateral agricultural export sales and other trade data to calculate the (expansion margin) and (price margin) of agricultural exports, (quantity margin), to analyze the types, prices, and quantities of exported agricultural products. The results show that China exports to Russia mainly labor-intensive types of agricultural products such as processed agricultural and horticultural products, accounting for 87.46% of total agricultural exports on average. The increase in exports is mainly due to the continuous increase in the prices of exported agricultural products. Russia exports to China mainly land-intensive types of agricultural products such as animal products, grains, oilseeds and fat products, which accounted for an average of 79.07% of total agricultural exports. The increase in exports was mainly due to the continuous increase in types and quantities of agricultural products to develop the export potential of agricultural products and expand sales. In addition, China should expand the types and quantities of agricultural products exported, and Russia should increase the added value of agricultural products and raise the export prices of agricultural products.
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Eusebio, Rossano, Joan Llonch Andreu, and M. Pilar López Belbeze. "Management perception and marketing strategy in export performance." Journal of Fashion Marketing and Management: An International Journal 11, no. 1 (March 6, 2007): 24–40. http://dx.doi.org/10.1108/13612020710734382.
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A. Griffith, David, Hannah S. Lee, Chang Seob Yeo, and Roger Calantone. "Marketing process adaptation." International Marketing Review 31, no. 3 (May 6, 2014): 308–34. http://dx.doi.org/10.1108/imr-06-2013-0113.
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Purpose – The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments and psychic distance on the adaptation/standardization of relational behavior and detailed contracting and how process adaptation/standardization influences new product outcomes and jointly created value in the focal export relationship. Design/methodology/approach – A survey was conducted of 151 US manufacturers regarding their relationship with their primary foreign buyers. Data were analyzed with partial least squares estimation. Findings – The results indicate that high levels of transaction-specific investments lead to the adaptation of relational behaviors whereas high levels of psychic distance lead to less adaptation of detailed contracting. The adaptation of relational behaviors and detailed contracting reflect differential direct effects on export performance. Furthermore, the results indicate that there is a significant positive interaction effect between the adaptation of relational behavior and detailed contracting on jointly created value in the focal export relationship. Practical implications – The findings of the study reveal that adaptation of the marketing process related to relationship governance strategies can play an important role in the export marketing process, but managers must proceed with caution in balancing relational behavior and detailed contract adaptation. The results also point to the importance of understanding the underlying source of uncertainty and adapting appropriate aspects of governance for enhancing jointly created value in the export relationship. Originality/value – The value of this research lies in its goal to highlight the issue of marketing process adaptation across multiple export relationships. Less attention has been paid to the marketing “processes” of governing multiple export relationships in the international marketing strategy literature relative to “program” standardization/adaptation. This is one of the first empirical studies on marketing process adaptation of governance employing the theoretical framework of GVA.
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Julian, Craig C., and Zafar U. Ahmed. "The Impact of Barriers to Export on Export Marketing Performance." Journal of Global Marketing 19, no. 1 (December 21, 2005): 71–94. http://dx.doi.org/10.1300/j042v19n01_05.
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Cavusgil, S. Tamer, and Shaoming Zou. "Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures." Journal of Marketing 58, no. 1 (January 1994): 1–21. http://dx.doi.org/10.1177/002224299405800101.
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The relationship between marketing strategy and performance has been well documented in the domestic marketing context. However, empirical work in the context of export marketing has been fragmented. The authors investigate the marketing strategy-performance relationship in the context of export ventures. The study differs from previous export marketing studies in that (1) a comprehensive set of potential determinants of export market performance is considered; (2) the unit of analysis is the individual product-market export venture, rather than the firm or a business division; and (3) the analysis is based on in-depth personal interviews. The authors propose a conceptual framework of export marketing strategy and performance and test it by path analysis. The results support the contention that export marketing strategy, firm's international competence, and managerial commitment are the key determinants of export performance. Export marketing strategy is influenced by internal (firm and product characteristics) and external factors (industry and export market characteristics). They then discuss implications for management and further research.
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Gençtürk, Esra F., and Masaaki Kotabe. "The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation." Journal of International Marketing 9, no. 2 (June 2001): 51–72. http://dx.doi.org/10.1509/jimk.9.2.51.19886.
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On the basis of a synthesis of prior research, the authors develop a model, which integrates export marketing involvement and the use of government export promotion assistance programs as critical variables affecting export performance, and subject it to empirical evaluation. In this context, the authors also investigate organizational and managerial differences among the firms involved in export marketing to ascertain the robustness of and replicate the observed differences in firms’ export marketing involvement behavior. The results indicate that export marketing involvement of firms and firms’ usage of government export assistance programs are important export success factors. However, the relevance of export assistance programs and the role they play vary depending on the dimension of export performance being considered.
Dissertations / Theses on the topic "Export marketing – Management"
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Erasmus, George-Chatwind. "Developing an international export marketing strategy for South African table grapes." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53358.
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Thesis (MBA)--Stellenbosch University, 2003.ENGLISH ABSTRACT: After the deregulation of the South African deciduous fruit industry in 1997 an unregulated grape marketing environment replaced the single channel marketing system. Many new South African grape exporters were now involved in an uncoordinated and uncooperative marketing environment. Each marketing organisation implemented their own marketing plans resulting in an increase in competition among South African suppliers. The South African grape supplies originate from various production areas, each with their unique characteristics and qualities, making it a very competitive environment. South African grapes also share the various markets with other competing Southern Hemisphere grape suppliers. This level of competition makes it very important for the South African grape industry to have a uniform marketing strategy. To achieve a uniform industry marketing strategy the industry has to develop a common vision - to be the preferred table grape supplier in our target markets - that forms the basis of developing a generic South African table grape marketing strategy. A single vision gives the competitive export companies a common marketing objective. This study includes recommendations to industry stakeholders that will enable them to formulate their own marketing strategy, all within the guidelines of the common vision that is adjusted to the specific needs of their respective target markets.
AFRIKAANSE OPSOMMING: Na die deregulering van die Suid-Afrikaanse sagtevrugtebedryf in 1997 het 'n ongereguleerde bemarkingsomgewing die enkelkanaalbemarking vervang. Verskeie nuwe Suid-Afrikaanse tafeldruifuitvoerders was nou betrokke by 'n ongekoërdineerde bemarkingsomgewing waar daar geen samewerking tussen uitvoerders was nie. Elke bemarkingsagent het sy eie bemarkingsplan gevolg wat gelei het tot 'n toename in kompetisie tussen Suid-Afrikaanse produsente. Die Suid-Afrikaanse tafeldruiwe word in verskillende produksieareas geoes, elk met hul unieke eienskappe en kwaliteite. Dit maak dit 'n baie kompeterende omgewing. Die Suid-Afrikaanse druiwe kompeteer ook in die mark met ander Suidelike Halfrond druiwe produsente. Met so 'n hoë vlak van kompetisie, is dit belangrik dat die Suid- Afrikaanse industrie 'n eenvormige bemarkingstrategie het. Om 'n eenvormige bemarkingstrategie vir die industrie te formuleer, moet die industrie visie - om die voorkeurverskaffer van tafeldruiwe in ons teikenmarkte te wees - die basis vorm vir die formulering van 'n generiese bemarkingstrategie vir Suid-Afrikaanse tafeldruiwe. 'n Eenvormige visie bied vir die kompeterende bemarkingsagente 'n gemene doelwit. Hierdie werkstuk sluit aanbevelings in wat vir rolspelers leiding sal gee om hul eie bemarkingstrategie te formuleer wat die doelwitte van 'n eenvormige visie onderskryf, maar nog steeds die behoeftes van die onderskeie teikenmarkte aanspreek.
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Baalbaki, Imad B. "Standardization versus customization : an assessment of the importance of marketing management bases for international market segmentation." Diss., Georgia Institute of Technology, 1993. http://hdl.handle.net/1853/30572.
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Smith, Allister John. "A study of export performance as related to Cape vegetable producers." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52708.
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Thesis (MBA)--Stellenbosch University, 2002.ENGLISH ABSTRACT: The aim of this study is to define export performance and to identify factors which influence or improve export performance. There is a considerable lack of coherence among scholars on what export performance is; from whose viewpoint to measure it, namely the government, the company, the product or the specific market exported to and the time frame. A variety of factors was found to influence export performance positively and these are tested on a Cape Town based pumpkin exporter. It was concluded that net profit is the only consistently valid measure of export performance .. To achieve success in exports require the expertise of overseas distributors and agents as well as a world-oriented approach where delivery and services is important. When exporting a perishable agricultural product it is important to compete on superior quality and to concentrate on a few major markets. Success in any export venture depends primarily on top-management commitment, management being prepared to endure setbacks in order to become successful and channelling its attitude towards risk-taking into positively influencing export performarice.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om uitvoerprestasie te meet en die faktore wat uitvoerprestasie bepaal, te identifiseer. Daar is teenstrydigheid tussen navorsers oor presies wat uitvoerprestasie is, asook die uitgangspunt vanwaar dit gemeet word, naamlik die regering, die maatskappy, die produk, die spesifieke mark waarheen uitgevoer word en die tydraam. 'n Verskeidenheid faktore is geïdentifiseer wat uitvoerprestasie positief beïnvloed en dit word getoets op 'n Kaapstadse pampoenuitvoerder. Daar is gevind dat nettowins die enigste betroubare en geldige maatstaf is om uitvoerprestasie te meet. Die gebruik van oorsese verspreiders en agente, asook 'n wêreld-georiënteerde benadering van lewering en diens is belangrik vir suksesvolle uitvoere. Wanneer 'n bederfbare landbouproduk uitgevoer word, is dit belangrik om mee te ding op grond van voortreflike diens en deur te konsentreer op 'n paar hoofmarkte. Sukses in enige uitvoerprojek hang hoofsaaklik af van die toewyding van topbestuur, of bestuur bereid is om terugslae te verduur ten einde suksesvol te raak en deurdat bestuur sy benadering jeens risiko in die regte rigting kanaliseer ten einde uitvoere positief te beïnvloed.
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Serti, Patricia, and Fredrik Österlin. "Svensk Kinamat : Export av svenska livsmedel till Kina." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19120.
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Som en följd utav den växande efterfrågan för importerade livsmedel i Kina, finns det idag ett par svenska livsmedelsföretag som exporterar svenska livsmedel till Kina. Den ständigt växande ekonomin i Kina har skapat nya konsumentbehov och öppnat nya möjligheter för utländska företag att sälja sina inhemska produkter till landet med en enormt växande marknad. Enligt en färsk amerikansk rapport har den ekonomiska tillväxten i Kina bidragit till en växande medelsklass som efterfrågar säkrare och naturligare kvalitets produkter. I rapporten framgår att med en växande medelklass i landet har människor blivit mer måna om att köpa utländska livsmedel. Detta pga. ett antal tidigare livsmedelsskandaler, som orsakat förödande konsekvenser för befolkningen. Det finns således en omättad marknad i Kina, vilket utländska och i det här fallet svenska livsmedelsföretag kan tillgodose. Enligt färska siffror från Svenska Ambassaden i Peking går Sverige enskilt miste om minst 1,3 miljarder SEK i livsmedelsexport till Kina varje år. Sveriges exportförlust har dessutom konstant ökat de senaste åren, och vi ämnar ta reda på hur detta går att ändra på och vilka möjligheter som finns för att åtgärda detta problem. I samband med ett projekt där fyra svenska livsmedelsföretag fått möjligheten att marknadsföra sina produkter mot en gigantisk kinesisk detaljhandelskedja och möta dess 500 inköpare, har vi valt att belysa deras ingång på marknaden. Kina är i nuläget en svår marknad att komma in på, vilket också bidragit till blandade erfarenheter för de fyra svenska företagen. Som syfte med vår uppsats ämnar vi identifiera marknadsföringsstrategier som kan hjälpa till att överbrygga eventuella kommunikationsbarriärer för svenska livsmedelsföretag i Kina. Vi har kommit fram till att det finns olika värdehöjare som svenska företag kan utnyttja, samt även saker att undvika för att underlätta ingång på kinesiska marknaden. Slutligen har vi även kommit fram till faktorer som krävs för att gå från kontakt till relation.As a result of the growing demand for imported foods in China, today there are some Swedish food companies who are exporting food to China. The growing economy in China has created new consumer needs and thus the opportunity for foreign companies to sell their domestic product to the country. According an American report, the current economic growth in China has contributed to a growing middle class, which demands for safer and more natural quality products. Chinese people have, in connection to this, become more eager to buy foreign food. This is due to a number of previous food scares, which have caused huge consequences among the population. Thus, there is an unsaturated market for foreign food companies to cover in China, which could also be a motive for Swedish food companies to enter this market. According to recent figures from the Swedish Embassy in Beijing, Sweden loses more than 1.3 billion in food exports to China every year. In connection to a project where four Swedish food companies were given the opportunity to launch their products at a large Chinese retailer, we have chosen to highlight their market entry in China. China is currently a difficult market to penetrate, which has also contributed to mixed experiences of the four Swedish companies. In this paper, we intend to identify marketing strategies that can overcome any communication barriers that Swedish food companies might face in China. In this paper we have identified different values, which we believe that Swedish companies can exploit. Other things we have found during our research are communication barriers to avoid when entering the market. At last, we have also found some factors which are required when going from contact to relation in a business process.
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Olivier, Rene. "The feasibility of automated traceability in fruit export chains in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53637.
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Study project (MBA)--University of Stellenbosch, 2003ENGLISH ABSTRACT: Deregulation of the South African (SA) fruit export industry in 1997 has caused fragmentation in the supply chain, leading to significant inefficiencies. This sub-optimal performance of the supply chain has made it difficult to respond to increasingly stringent market requirements. One of the biggest challenges is legal and trade related traceability requirements. Traceability of all fruit exported to the European Union will be regulated from 1 Jan 2005 and to the United States of America from 12 December 2003, affecting more than 80% of SA fruit exports. Trading partners are also starting to demand certain global standards for traceability purposes. The SA fruit export industry is not providing a sufficient level of traceability at supply chain level and cannot afford the risk of not having an effective traceability system, based on common procedures and standards, in case of a food safety incident. Apart from the need to meet traceability requirements, the inefficiencies in the SA supply chain; the cost pressure from legal and trade related traceability requirements; and the pressure on high volume commodities (due to the general oversupply of fruit world-wide), have created a need for additional efficiencies in the supply chain. The consumer packaged goods industry has developed e-commerce building blocks based on global standards that offer automated traceability of fruit exports as well as significant benefits impacting the bottom line by ten to fifteen percent for companies of all sizes. These building blocks are available to the SA fruit export industry and would enable the industry to have traceability in place, as well as provide significant efficiency benefits. Further, by being an early adopter of these building blocks, the industry would be able to achieve a strategic advantage over its southern hemisphere competitors. Enough cohesion, willing participants and supportive thinking seem to exist to create the critical mass for the implementation of such an automated traceability system. The study concludes that automated traceability is feasible for the SA fruit export industry.
AFRIKAANSE OPSOMMING: Deregulering van die Suid-Afrikaanse vrugte uitvoer industrie in 1997 het fragmentering van inligting en standaarde veroorsaak wat gelei het tot ondoeltreffendheid in die verskaffingsketting. Die onderprestering van die verskaffingsketting maak dit moeilik vir die industrie om te reageer op die toenemende vereistes van uitvoer markte. Een van die grootste uitdagings is wetgewende en handelsverwante vereistes van naspoorbaarheid. Naspoorbaarheid van alle vrugte uitvoere na die Europese Unie en die Verenigde State van Amerika sal onderskeidelik vanaf 1 Januarie 2005 en 16 Desember 2003 gereguleer word, wat meer as 80% van alle SA uitvoere sal beïnvloed. Handelsvennote begin ook om sekere globale standaarde te vereis. Die SA vrugte uitvoer industrie voorsien nie 'n genoegsame vlak van naspoorbaarheid in die verskaffingsketting nie en kan nie die risiko bekostig om, in die geval van 'n voedselveiligheidsvoorval, nie 'n effektiewe naspoorbaarheidstelsel (gebaseer op gemeenskaplike prosedures en standaarde) in plek te hê nie. Afgesien van die behoefte om naspoorbaarheidvereistes na te kom, het die ondoeltreffendheid in die SA vrugte uitvoerketting; die druk van wetgewende en handelsverwante naspoorbaarheidkostes; en die druk op hoë volume vrugte (as gevolg van die algemene ooraanbod van vrugte wêreldwyd); die behoefte laat ontstaan vir addisionele doeltreffendheid in die verskaffingsketting. Die verbruikers verpakkingsgoedere industrie het e-handel boustene ontwikkel gebaseer op globale standaarde wat ge-outomatiseerde naspoorbaarheid, asook potensiële doeltreffendheidsvoordele, van tien tot vyftien persent op winste, verseker vir maatskappy van alle groottes. Die boustene is beskikbaar vir die SA vrugte uitvoer industrie en sal die industrie in staat stelom naspoorbaarheidvereistes na te kom, asook aansienlik meer doeltreffendheid te verseker. Verder, 'n vroeë aanvaarding van die boustene, sal die industrie in staat stelom 'n strategiese voordeel te hê bo suidelike halfrond mededingers. Genoeg kohesie, gewillige deelnemers, en ondersteunende denke bleik beskikbaar te wees om die kritiese massa te bereik vir die implementering van só 'n ge-outomatiseerde naspoorbaarheidsisteem. Die gevolgtrekking van die studie IS dat die SA vrugte uitvoer industrie vatbaar is vir ge-outomatiseerde naspoorbaarheid.
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Pienaar, J. A. "Effective international expansion strategies for hotel companies." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1156.
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This study investigated the expansion strategies of hotel companies that want to expand away from their local market. Due to the growing importance of services in economic development, there is an impressive body of knowledge on the process of internationalisation and service industries. Due to the major changes impacting upon the industry due to the effects of technology and globalisation, it would be useful to establish the important key factors and processes involved during internationalisation. Expanding cross border for a hotel group signifies a number of challenges that must be focused on at the same time. Markets need to be identified, political stability needs to be scanned and cultural differences must be taken into consideration. Logistics and supply chain have to be developed together with operational issues from financial reporting, marketing and human resources. Organisational structures must be adapted to take into account the new levels of responsibility. An in-depth review of the literature regarding internationalisation was conducted, which evidenced that the most useful model for answering the questions was the eclectic paradigm as developed by John Dunning (1993). The paradigm has been used in many manufacturing and service sector studies, including that of the hotel sector (Contractor and Kundu, 1994). A questionnaire was compiled and interviews were set up with the directors and executives tasked with the respective companies’ expansion programmes. Due mainly to the effects of new technology and globalisation on the hotel industry, there have been many changes in the last decade, including increasing consolidation and concentration and an increasing importance upon branding and financial performance. It was apparent from the research that the time taken to internationalise by hotel chains has reduced significantly in the last decade, especially if one looks at the performance of hotel companies such as Accor Hotels. iii Only two of the three companies studied in this treatise had undertaken expansion into Africa with the third company ready for entering soon. Nonequity involvement in general was the most favoured form of involvement with majority of their expansions based on management contracts, joint partnership or franchises. The role of the functional departments, the importance of a global outlook and the necessary structural changes during international expansion was also explored. In order to answer the various research propositions that are posed, the researcher chose to base this research on a phenomenological approach through case study analysis.
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Du, Toit Jacobus Stephan. "A marketing plan for the export of citrus products to the People's Republic of China." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52083.
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Thesis (MBA)--Stellenbosch University, 2001.ENGLISH ABSTRACT: Bruce Sherr, commodities research expert, asked the question: "What are the three things that drive global agriculture today?" "China, China, China", he quoted in answering his own question. China has 1,2 billion people with tremendous purchasing power and has maintained an economical growth rate of more than 8% over the past five years. All indications are that this growth rate will be sustained in the immediate future. This naturally makes China an export market worth considering. The South African citrus industry underwent material changes during 1997, which lead to the deregulation of a single marketing structure from the 1st of January 1998 that previously forced citrus producers to deliver all their citrus for export to Outspan, now Capespan. This caught the majority of citrus producers off-guard, as they suddenly had to decide among numerous agents/buyers who joined the industry as role players. A few of the smaller citrus producers even embarked on the direct marketing of their citrus to cut out the "middle man" in an attempt to save costs and negotiate higher prices, with mixed results. It is generally believed that better prices can be achieved by embarking on a direct marketing strategy, but is the process really that simple? This study will investigate the possible exportation of citrus to the People's Republic of China (PRC) by analysing the Chinese market as citrus exports to China has yielded acceptable returns in the past and is certainly an export market to consider. The analysis of the Chinese market will be followed by the broad design of an export marketing plan for citrus to the PRC using a medium sized citrus export company as an example. In conclusion and as a summary certain important issues impacting specifically on the export of South African citrus to the PRC will be addressed and the findings on the viability of implementing an export strategy for citrus to the PRC recommended.
AFRIKAANSE OPSOMMING: Bruce Sherr, 'n kenner op die gebied van navorsing van kommoditeite het eendag die vraag gevra: "Watter drie dinge dryf die wêreldlandbou deesdae?" "China, China, China" het hy self sy vraag geantwoord. China beskik oor 1,2 biljoen inwoners met 'n ongelooflike koopkrag en handhaaf 'n ekonomiese groeikoers van meer as 8% per jaar oor die laaste 5 jaar. Alle aanduidings is dat hierdie groeikoers volhou sal word vir die afsienbare toekoms. Hierdie feite maak van China 'n vanselfsprekende mark om te oorweeg vir die uitvoer van produkte. Die Suid-Afrikaanse sitrusbedryf het geweldige veranderings ondervind gedurende 1997, wat gelei het tot die afskaffing van 'n een-kanaalbemarkingstruktuur vir sitrus vanaf 1 Januarie 1998, wat voorheen sitrusprodusente verplig het om alle sitrus vir die uitvoermark aan Outspan, nou Capespan, te lewer. Hierdie wysiging het die meeste sitrusprodusente onkant gevang wat skielik 'n keuse moes maak tussen die menigte agente/kopers wat tot die Suid-Afrikaanse sitrusbedryf toegetree het. Sommige van die kleiner sitrusprodusente het selfs hul hand aan direkte bemarking gewaag in 'n poging om die "middelman" uit te skakel in 'n poging om koste te bespaar en hoër pryse te beding, met gemengde welslae. Daar word algemeen geglo dat hoër pryse behaal sal kan word deur 'n direkte bemarkingstrategie te volg, maar is die proses werklik so eenvoudig? Hierdie studie sal die moontlike uitvoer van sitrus na die Peoples Republic of China (PRC) ondersoek deur die Chinese mark te analiseer, aangesien sitrusuitvoere na China in die verlede 'n aanvaarbare opbrengs gelewer het, wat dit sekerlik 'n uitvoermark maak om te oorweeg. Die analise van die Chinese mark sal opgevolg word deur die breë ontwerp van 'n uitvoerbemarkingsplan vir sitrus na die PRC deur 'n mediumgrootte sitrusuitvoermaatskappy te neem as voorbeeld. Ter afsluiting en opsomming sal sekere belangrike aspekte wat 'n invloed kan uitoefen op die uitvoer van Suid-Afrikaanse sitrus na die PRC aangespreek word en sal daar 'n finale bevinding gemaak word oor die lewensvatbaarheid van die implimentering van 'n uitvoerbemarkingstrategie vir sitrus na die PRC.
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Jraisat, Luai Eid. "Information sharing in an export supply chain relationship : the case of the Jordanian fresh fruit and vegetable export industry." Thesis, Brunel University, 2010. http://bura.brunel.ac.uk/handle/2438/5076.
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The aim of this research is to develop, examine and validate a conceptual framework, which explains factors of the export supply chain relationship focusing on information sharing in export supply chain management field. This research seeks to understand the dyadic exporter-producer relationship in the export industry of fresh fruit and vegetables from Jordan to the European Union. Jordan supplies very limited fresh fruit and vegetable exports to the European market and the exporter-producer relationships are still weak, which impedes the emergence of a high performance supply chain within this promising market. There has been a lack of conceptual and empirical research on information sharing, which limits the understanding of the business relationship and there is no theoretical framework analysing export supply chain relationships. Therefore, this research examines the possible association between the following factors: relationship, network and transaction dimensions; information sharing; and export performance. A framework for the influence of information sharing on a dyadic exporter-producer relationship of supply chain management guiding this research is developed initially, based on three perspectives: relationship marketing theory, network theory and transaction cost theory. Qualitative methodology is used to achieve the research aim and objectives in Jordan. The research is comprised of two phases. In phase one, seven interviews with experts are conducted to refine the initial framework for key propositions and propose a framework for supply chain management. In phase two, there are ten multiple-case studies, which contain 40 semi-structured interviews, 40 hours of observations and archival records. These cases are primarily conducted with the selected exporter and producer firms in the export industry of fresh fruit and vegetables. Data are collected and analysed, based on key themes and a case study protocol, which individually explore each exporter-producer relationship ―case‖ in order to examine the proposed framework. Finally, the ten cases are cross-analysed to explain the key findings and to match them to the framework in order to validate it as the final conceptual framework for supply chain management. The research findings support the central premise that specific dimensions of relationships, networks and transactions are the key antecedents of information sharing, which in turn influences export performance. The findings confirm that the exporters and the producers are able to support their relationships through the benefits gained from these dimensions at the relationship, network and transaction levels of the export III Information Sharing in an Export Supply Chain Relationship Luai Jraisat supply chain. It is through this alignment that firms create better information sharing between them. Likewise, the findings suggest that firms will be able to gain strategic advantages from supply chain management based on information sharing and its components, namely content, sharing methods, sources and value, thus suggesting that the firms should apply information sharing to improve financial and non-financial export performance. The research makes key contributions to theory and methodology, and has policy and managerial implications. Theoretical contributions are made to the supply chain management literature by providing a holistic framework for supply chain management to understand the exporter-producer relationship. The research expands on the applications of the three perspectives combined and focuses on information sharing as a key factor. Methodological contributions are offered as this research connects the qualitative methodology to the theory, enabling an analytical generalisation of supply chain management relationships by examining both sides of the dyadic relationship to guide their information sharing. This research expands more on the validity and reliability aspects to ensure the strength of this qualitative empirical research. Policy and managerial implications are addressed for managers and policy-makers. The research limitations and guidelines for future research are discussed.
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Botha, Pieter Clemens. "Guidelines for a strategic export initiative for South African wineries." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52871.
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Thesis (MBA)--Stellenbosch University, 2002.ENGLISH ABSTRACT: The sharp decline in the brandy market since 1997, together with a world wide focus towards the production and marketing of quality wines and brand building, as driven by changing market preferences, served as a wake-up call to South African producers to adjust their strategy to accommodate this international trend. Given the stagnant nature of the domestic market for high price wines in South Africa, growth prospects through the investment in marketing and brand building of higher price wines is very limited in South Africa, and South African wine producers wishing to pursue growth is left with no other option but to embark on an overseas marketing initiative. A large amount of cellars wishing to start focusing on the marketing of their wines outside the borders of South Africa don't possess the knowledge and skills to tackle such an initiative. This study project aims to assist the prospective wine exporter in the process of initiating and executing a strategic export initiative. Specific focus is placed on the importance of the optimisation of the total value chain.
AFRIKAANSE OPSOMMING: Die skerp afname in die brandewyn mark sedert 1997, tesame met 'n wêreldwye fokus op die produksie en bemarking van kwaliteit wyne en die bou van handelsmerke, soos gedryf deur veranderde mark voorkeure, het gedien as bewusmaking vir Suid-Afrikaanse produsente om hul strategieë aan te pas om hierdie internasionale tendens te akkommodeer. Gegewe die stagnante karakter van die binnelandse mark vir hoë prys wyne in Suid-Afrika, is groei vooruitsigte deur die belegging in bemarking en die bou van handelsmerke van hoër prys wyne baie beperk in Suid-Afrika, en Suid- Afrikaanse wyn produsente wat groei wil nastreef, word gelaat met geen ander opsie as om 'n oorsese bemarkings inisiatief te onderneem nie. 'n Groot aantal kelders wat wil begin fokus op die bemarking van hul wyne buite die grense van Suid-Afrika beskik nie oor die kennis en vaardighede om so 'n inisiatief aan te pak nie. Hierdie studieprojek streef daarna om die voornemende wynuitvoerder behulpsaam te wees in die proses van inisiëring en uitvoering van 'n strategiese uitvoer inisiatief. Spesifieke fokus word geplaas op die belangrikheid van die optimalisering van die totale waardeketting.
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Venaik, Sunil AGSM UNSW. "A Model of Global Marketing in Multinational Firms: An Emprirical Investigation." Awarded by:University of New South Wales. AGSM, 1999. http://handle.unsw.edu.au/1959.4/17479.
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With increasing globalisation of the world economy, there is growing interest in international business research among academics, business practitioners and public policy makers. As marketing is usually the first corporate function to internationalise, it occupies the centre-stage in the international strategy debate. The objective of this study is to understand the environmental and organisational factors that drive the desirable outcomes of learning, innovation and performance in multinational firms. By adapting the IO-based, resource-based and contingency theories, the study proposes the environment-conduct-outcome framework and a model of global marketing in MNCs. Using the structural equation modelling-based PLS methodology, the model is estimated with data from a global survey of marketing managers in MNC subsidiaries. The results show that the traditional international marketing strategy and organisational structure constructs of adaptation and autonomy do not have a significant direct effect on MNC performance. Instead, the effects are largely mediated by the networking, learning and innovation constructs that are included in the proposed model. The study also shows that, whereas collaborative decision making has a positive effect on interunit learning, subsidiary autonomy has a significant influence on innovativeness in MNC subsidiaries. Finally, it is found that marketing mix adaptation has an adverse impact on the performance of MNCs facing high global integration pressures but improves the performance of MNCs confronted with low global integration pressures. The findings have important implications for global marketing in MNCs. First, to enhance organisational learning and innovation and ultimately improve corporate performance, MNCs should simultaneously develop the potentially conflicting organisational attributes of collective decision-making among the subsidiaries and greater autonomy to the subsidiaries. Second, to tap local knowledge, MNCs should increasingly regard their country units as 'colleges' or 'seminaries' of learning rather than merely as 'subsidiaries' with secondary or subordinate roles. Finally, to improve MNC performance, the key requirement is to achieve a good fit between the global organisational structure, marketing strategy and business environment. Overall, the results provide partial support for the IO-based and resource-based views and strong support for the contingency perspective in international strategy.
Books on the topic "Export marketing – Management"
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G, Walker A., ed. International trade procedures and management. 4th ed. Oxford: Butterworth-Heinemann, 1995.
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Principles of management in export. Oxford, OX, UK: Blackwell Business, 1994.
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Jain, Subhash C. International marketing management. 3rd ed. Boston: PWS-Kent Pub. Co., 1990.
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C, Jain Subhash. International marketing management. 4th ed. Belmont, Calif: Wadsworth, 1993.
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C, Jain Subhash. International marketing management. 5th ed. Cincinnati, Ohio: South-Western College Pub., 1996.
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C, Jain Subhash. International marketing management. 2nd ed. Boston, Mass: Kent Pub. Co., 1987.
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C, Jain Subhash. International marketing management. 3rd ed. Boston: PWS-KENT publishing company, 1990.
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Managing export marketing. Aldershot, Hants, England: Gower, 1987.
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Edwin, Duerr, ed. International marketing and export management. 7th ed. New York: Prentice Hall, 2011.
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Edwin, Duerr, ed. International marketing and export management. 6th ed. Harlow, England: Financial Times/Prentice Hall, 2008.
Find full textBook chapters on the topic "Export marketing – Management"
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Salehi, Ali. "Effect of Competitiveness and Orientation to Export on Marketing Strategy of SMEs." In Contributions to Management Science, 541–52. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-71722-7_26.
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Katsikea, Eva S., and Dionisis A. Skarmeas. "Export Sales Unit Effectiveness: The Influences of Export Sales Organization Design, Management Control, and Managerial Characteristics and Behaviors." In New Meanings for Marketing in a New Millennium, 192. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11927-4_59.
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Mulukutla, Prasad, and Atanu Adhikari. "Challenges in Customer Relationship Management with Export Customers—India as a Specific Case in Emerging Markets." In Strategic Marketing Issues in Emerging Markets, 205–15. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6505-7_19.
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Nixtatis, Sabine, and Alexandra Hildebrandt. "Beruf und Berufung: Vom CSR Expert zum Head of Brand & Marketing." In Management-Reihe Corporate Social Responsibility, 395–98. Berlin, Heidelberg: Springer Berlin Heidelberg, 2019. http://dx.doi.org/10.1007/978-3-662-59653-1_29.
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Wierenga, Berend, and Gerrit van Bruggen. "Knowledge-Driven Marketing Management Support Systems I: Artificial Intelligence, Knowledge Representation, and Expert Systems." In International Series in Quantitative Marketing, 119–64. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4595-8_5.
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Dashper, Katherine, Guðrún Helgadóttir, and Ingibjörg Sigurðardóttir. "Conclusions: planning, managing and experiencing equestrian events." In Humans, horses and events management, 198–212. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789242751.0198.
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Abstract This volume uses a particular equestrian event - Landsmót, the National Championships of the Icelandic horse - as a case to illustrate various aspects of managing and experiencing sports events, their impacts and their legacies. The single event is used as an example from which to explore the different facets of events management, drawing on a range of disciplinary perspectives including sociology, economics, marketing and equitation science. For international comparison the case of the Alltech FEI World Equestrian Games™ 2014 in Normandy is used. This chapter summarizes the key findings and the events management implications presented in this volume, and discusses further avenues of research into multispecies events management and equestrian events.
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Poliakova, Juliia, Oksana Shaida, and Andriy Stepanov. "PRIORITIES AND DIRECTIONS OF INSTITUTIONAL SUPPORT OF EXPORT ACTIVITIES OF UKRAINE." In Anti-Crisis Management: State, Region, Enterprise. Publishing House “Baltija Publishing”, 2020. http://dx.doi.org/10.30525/978-9934-26-020-9-5.
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Prospects for the implementation of the Export Strategy of Ukraine are analysed. Specific features of institutional support of export activities, which are carried out by state institutions and public and non-governmental organizations, are studied. The activity of the State Institution “Export Promotion Office of Ukraine” is examined. The Office is designed to strengthen the export potential of Ukrainian enterprises, promote Ukrainian goods and services abroad, establish cooperation and partnership between domestic and foreign businesses. The paper investigates the work of the institutions aimed at promoting the export activities of domestic enterprises, including the Exporters and Investors Council under the Ministry of Foreign Affairs of Ukraine, the Ukrainian Venture Capital and Private Equity Association, the Small and Medium-Sized Enterprises Development Office, the Investment Promotion Office, the State Finance Institution for Innovations, Ukrainian Startup Fund, etc. A set of measures to stimulate domestic exports has been developed. A characteristic of innovation activity in Ukraine is presented and its influence on the formation of export potential is revealed. The priority directions of export stimulation are outlined, which envisage the application of technological platforms by Ukrainian exporters, establishment of a system of institutional support as a complex of interaction for consulting, information, marketing and technical support of exports, use of economic incentives for innovative enterprises.
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Omar, Haroub Hamad, Nildag Basak Ceylan, and Ayhan Kapusuzoglu. "The Effects of Exchange Rate on Export Performance in Tanzania." In Advances in Marketing, Customer Relationship Management, and E-Services, 47–67. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2559-3.ch003.
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The chapter analyzes the effects of exchange rate of Tanzanian shilling on the country's exports performance applying Vector Auto-Regressive (VAR) model covering the sample period from 1993:Q1 to 2016:Q4. Cointegration and causality tests are performed to investigate the short- and long-term relationships between the variables to evaluate the financial competition. The results show that; there is no long-term relationship (cointegration) between exchange rates and exports and between foreign demand and exports. Moreover, the results of causality test show no short-term relationship (causality) between exchange rates and exports and between foreign demand and exports. As the findings suggest, the exchange rate level of Tanzanian shilling (in nominal terms) does not statistic-significantly affect the country's exports performance.
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Sraha, Gloria. "Supply Chain System and Barriers of Exporting." In Handbook of Research on Global Supply Chain Management, 269–91. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9639-6.ch016.
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This research applies interviews to investigate export barriers pertaining in the supply chain system of the agricultural industry of Ghana, as a representative country of Sub Saharan Africa. Evidence is provided from an unexplored area which is likely to bring new insights into export barrier literature primarily focused on lower emerging economies in Sub-Saharan Africa. The study identified four main export barriers; which are logistics, functional, marketing and financial barriers. The study concluded that management of firms have to be proactive in disassembling export barriers to enable a commanding role in pursuit for strong economic and industrial development in African and beyond.
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Uysal, Mustafa, and Zafer Adalı. "The Relationship Between Commodity Prices and Selected Macroeconomic Variables in Turkey." In Advances in Marketing, Customer Relationship Management, and E-Services, 510–28. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2559-3.ch024.
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This chapter determines whether there is a long-run relationship among oil, copper, natural gas, export figures and import figures, and BIST 100. Within this context, the study employs monthly periods from January 2006 to June 2019. ADF, Fourier ADF, and Banerjee Cointegration Test were applied. Banerjee Cointegration Test revealed that copper, oil, and natural gas and import figures move together in the long run but the existence of the long-run relationship between the selected inputs and export figures and BIST 100 has not been found. This evidence can be interpreted as the change in oil, copper, and natural gas may influence the amount of Turkish import figures.
Conference papers on the topic "Export marketing – Management"
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Candemir, Aykan, Ali Erhan Zalluhoglu, and Erdal Demiralay. "Uncertainty perceptions in export marketing." In The 6th International Scientific Conference "Business and Management 2010". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2010. http://dx.doi.org/10.3846/bm.2010.048.
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Ravichandran, M., and V. Jayanthi. "Export performance and marketing strategies." In 2014 International Conference on Science Engineering and Management Research (ICSEMR). IEEE, 2014. http://dx.doi.org/10.1109/icsemr.2014.7043654.
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Aleshnikova, Vera, Tatiana Beregovskaya, and Galina Sundukova. "Export of Higher Education: the Marketing Model." In Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icoeme-19.2019.57.
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Cunha, Reynaldo Dannecker, and Sergio Garrido Moraes. "DOES ENTREPRENEURIAL MARKETING MATTER? A STUDY ON EXPORT PERFORMANCE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.07.01.
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Theodosiou, Marios, Faidon Theofanides, and Panayiotis Chaveles. "AN EMPIRICAL INVESTIGATION OF THE ANTECEDENTS AND CONSEQUENCES OF EXPORT RELATIONSHIP CAPABILITIES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.07.01.
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Foltean, Florin Sabin, and Emöke–Szidonia Feder. "THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.11.02.03.
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Estima, Ana, and Joaquim Marques. "Organizing Events as a Tool to Develop Marketing Skills – the atUAliza.te Event Case Study." In Seventh International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/head21.2021.12892.
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Marketing education literature is prolific in research dedicated to the best methodologies to provide higher education students with the knowledge as well as the soft and hard skills needed for their future careers as marketing experts. This article presents an experiment developed in a marketing degree, that took place outside the classroom over the last twelve years. The experiment consists on the organization of an annual marketing conference organized by a team of students that are supervised by a marketing teacher. It is a two-day event that brings together the best speakers from the market and academia and is targeted for both marketing students and professionals. The participation of students as part of the organizing team is voluntary and no assessment is performed by any course of the degree. These students refer the development of skills such as improving negotiation skills, networking, public speaking skills, organization, planning, team management, conflict management, leadership, time management, among others, as an added value for there careers.
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Checchinato, Francesca, Lala Hu,, and Tiziano Vescovi. "DO DISTRIBUTORS REALLY KNOW THE PRODUCT? APPROACHING EMERGING MARKETS THROUGH EXPORTS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.07.01.
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Zhuang, Yue, and Xiaoqi Yuan. "Explore Moderating Influence of Marketing in R&D Management." In 2009 International Conference on Management and Service Science (MASS). IEEE, 2009. http://dx.doi.org/10.1109/icmss.2009.5304616.
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Golubkova, Ekaterina. "The Potential for the Transformation of Public Space in Yekaterinburg via Non-Standard Advertising Media." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-53.
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In the article, the author considers the influence of new advertising media on the establishment of public space and the transformation of the urban environment of Yekaterinburg. Though popular in Europe, the sociocultural phenomenon Ambient media remains insufficiently studied in contemporary Russia. Ambient advertising has the ability to change the usual urban space in a special way, overcoming environmental alienation and modelling the environment into a comfortable and safe one, therefore developing the public life of the city, making it attractive and creating ‘places of attraction’ for city dwellers. The author carried out an in-depth interview with representatives from the advertising community in Yekaterinburg (N = 22) to research into expert views on unconventional media, and to study expert appraisal of how the new form of advertising communication, Ambient media, impacts the urban environment of Yekaterinburg. The interviewed experts were specialists in advertising and marketing. Main occupation: advertising project management, creative strategies, outdoor ads, event-marketing, PR with a status of an advertising agency or department in the city of Yekaterinburg. Gender profile: 50% males, and 50% females; all aged between 27 and 50. Our study has revealed that advertisement experts regard Ambient media to be a very promising tool in terms of their professional practice, including in regards to the transformation of ambient urban space. Respondents note a correlation between the propagation of Ambient- objects in the city and public space formation. Non-standard media can fill the city with new meanings of freedom and creativity, helping to overcome feelings of alienation and creating new comfortable and safe spaces that people recognise as ‘their own’. Ambient-objects are moreover a source of pride for various social groups of citizens, as they contribute to the formation of a new image of Yekaterinburg: a unique, modern art centre, a city of freedom and creativity.