Journal articles on the topic 'Export marketing Data processing'
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1
Muis, Indra. "Marketing Strategy and Capability as the Mediators in Relationship of Market Orientation and Export Performance: A Case Study of Rattan Processing SMEs." Binus Business Review 11, no. 1 (March 31, 2020): 31–42. http://dx.doi.org/10.21512/bbr.v11i1.5964.
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The research examined the performance of export marketing performance through the implementation of market orientation intervened by export marketing strategy and export marketing capability. Primary data were collected through questionnaires from 108 samples out of 148 rattan processing Small and Medium Enterprises (SMEs) in nine provinces in Indonesia. The respondents were marketing managers or owners of SMEs with at least two years of experience. Structural Equation Modeling (SEM), which was processed by using Lisrel 8.7, was employed. The results indicate that market orientation, export marketing strategy, and export marketing capability are well implemented in the business operation of SMEs. However, the export marketing performance needs to be improved. Concerning the variables studied, market orientation has a significant effect on export marketing strategy, export marketing capability, and export marketing performance. Then, export marketing strategy affects export marketing performance significantly. Moreover, export marketing capability also has a significant effect on export marketing performance. Finally, export marketing strategy and capability intervene in the relationship between market orientation and export performance.
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Hoq, MS, SK Raha, and N. Sultana. "Value addition in vegetables production, processing and export from Bangladesh." Bangladesh Journal of Agricultural Research 37, no. 3 (October 7, 2012): 377–88. http://dx.doi.org/10.3329/bjar.v37i3.12081.
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Bangladesh has immense prospect for exporting vegetables to the world market and it has also produced high quality exportable fresh vegetable. Although the share of export earning in vegetables increasing day by day but export is constrained by several issues. Thus the present study was undertaken to determine the value addition, cost and return of vegetables production and export at different levels and also suggest some policy implication for improving the present system. The study was based on both primary and secondary data. The sample included vegetables producer, suppliers, and exporters. Vegetable producers and suppliers were selected from Ulokhola of Kaligonj Upazila and exporters were selected from Dhaka city (Motijheel, Kakrail, Shantinagar, Khilgaon, and Sham Bazar).Appling conventional profitability analysis the study revealed that per hectare production cost for cowpea, snake gourd, and bitter gourd were estimated at Tk. 73838, Tk.72,029 and Tk.1,04,644 respectively and value addition for cowpea, snakegroud, and bitter gourd were calculated at Tk.86,162, Tk.1,52,611 and Tk.2,37,356 respectively by farmers. The average estimated marketing costs incurred by suppliers were Tk.2906 per ton. The value addition by suppliers were Tk.3094 per ton. The average estimated marketing cost incurred by different exporters for UK, Saudi Arabia, Kuwait, and Qatar were Tk.1,69,442, Tk.98,429, Tk.1,03,499, and Tk.85,324 per ton, respectively. The value addition by different exporters for UK, Saudi Arabia, Kuwait, and Qatar were Tk.55,778, Tk.16,661, Tk.16,902, and Tk. 23,754 per ton respectively. Among all the cost items, airfreight charge was the highest. It was revealed from the study that bitter gourd cultivation is more profitable and BCR is also highest (3.27) and UK market was more profitable for vegetables export. Bangladesh J. Agril. Res. 37(3): 377-388, September 2012 DOI: http://dx.doi.org/10.3329/bjar.v37i3.12081
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Haque, Md Mojammel, Md Golam Rabbani, and Md Kamrul Hasan. "Efficiency of Marine Dry Fish Marketing in Bangladesh: A Supply Chain Analysis." Agriculturists 13, no. 1 (January 24, 2016): 53–66. http://dx.doi.org/10.3329/agric.v13i1.26548.
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The marine dried fishes have the demand both in domestic and international market. Bangladesh has a great potentiality to earn huge foreign exchange by exporting marine dry fishes. The present study was designed to analyze the supply chain and to examine marketing efficiency of marine dry fish in Bangladesh. Data were collected from 170 stakeholders and 9 export oriented firms/agencies using face to face semi-structured interviews considering 9 major species of marine fishes. A number of FGDs were conducted to supplement the information collected through survey method. The study areas were purposively selected. Three types of market such as primary market, secondary market and consumer market were considered for data gathering. High priced fish demanded high marketing cost resulting higher marketing margin and profit compared to low priced fish. Processing and transportation costs were also higher for high valued species compared to the low valued ones. Marketing margin and marketing profit were very high in export market compared to domestic market. However, shorter supply chains (channels) were more efficient than longer supply chains.The Agriculturists 2015; 13(1) 53-66
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John, Eze, Felix, Odigbo, Ben E., and Bassey, Agness Edem. "Small and Medium-Scale Agro-Produce Entrepreneurship and Promotion of Non-Oil Exports from Nigeria." International Business Research 11, no. 11 (October 23, 2018): 164. http://dx.doi.org/10.5539/ibr.v11n11p164.
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The study undertook a critical appraisal of marketing communications’ tools for the promotion of non-oil exports by small and medium-scale agro-produce entrepreneurs in Nigeria. It was motivated by the problem of low performance of the non-oil export sub-sector in the country. This is in spite of government’s incentives and the introduction of African Growth and Opportunity Act (AGOA) in May 2000 by the United States of America, which was to improve export of products particularly in agriculture from Sub-Saharan Africa to the United States. The focus of AGOA was to enhance the economic growth of countries in Sub-Saharan Africa through export leverages rooted in the reduction of tariffs and non-tariff barriers. The specific objectives of the study were to: determine the effect of internet-marketing communications media as tools for promoting small and medium-scale farming entrepreneurs’ non-oil exports from Nigeria; and ascertain the effect of social-media communications as tools for promoting small and medium-scale farming entrepreneurs’ non-oil exports from Nigeria. Survey research design was adopted in the study. The sample frame comprised small and medium-scale agro-produce farmers drawn from three States representing the three-former regional structure of the country. Data sourced were statistically analyzed. Results indicate that both internet marketing and social media communications were not yet significant for promoting non-oil exports by small and medium-scale farming entrepreneurs from Nigeria, because of other serious diluting variables like poor products’ quality, packaging, processing, storage and other systemic bottlenecks. It was then recommended that the Governments in sub-Saharan Africa, particularly Nigeria, should introduce and educate small and medium-scale agro-produce entrepreneurs wishing to go into non-oil exports, among other things, to improve their products’ qualities to meet international markets’ standards, before employing internet and social media marketing communications to create global awareness and demands for them.
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Sirait, Jaulim, Arpan Nasri Siregar, Tri Putri Mayangsari, and Yuliati H. Sipahutar. "PROSES PENGOLAHAN FILLET IKAN KERAPU (Epinephelus Sp) BEKU DI PT. BINTAN INTAN GEMILANG, BINTAN – KEPULAUAN RIAU." MARLIN 3, no. 1 (March 25, 2022): 251. http://dx.doi.org/10.15578/marlin.v3.i1.2022.249-257.
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Grouper fish is an important commodity in Indonesian waters which has bright marketing prospects, both domestic and export. Grouper fish is Indonesia's leading non-oil and gas export commodity, in addition to seaweed, shrimp and tuna. Indonesia is the world's largest export of grouper, especially live grouper exports. This study aims to see the processing of frozen grouper fillets. The method is carried out by observation and survey, by directly following the entire processing process, from receiving raw materials to transportation, by conducting quality testing (organoleptic and microbiological), cold chain observation, yield, labor productivity. Data analysis was done descriptively. The results showed that the processing was carried out properly according to SNI No. 2696: 2013 concerning frozen fish fillets. The results of the organoleptic quality test of raw materials and final products were 8, microbiological tests ranged from 3 × 103 cabbage / gr for the ALT test, <3.0 APM / gr for the E. coli test and negative results for the Salmonella test, according to SNI. The application of cold chain has done well with the raw material temperature of grouper 1.580C. The yields in the filling and tidying process averaged 49.9% and 64.6%, according to company standards. The labor productivity in the filling and tidying process was 97.79 and 107.89 kg / hour / person, according to company standards.
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Sirait, Jaulim, Arpan Nasri Siregar, Tri Putri Mayangsari, and Yuliati H. Sipahutar. "PROSES PENGOLAHAN FILLET IKAN KERAPU (Epinephelus Sp) BEKU DI PT. BINTAN INTAN GEMILANG, BINTAN – KEPULAUAN RIAU." MARLIN 3, no. 1 (March 25, 2022): 251. http://dx.doi.org/10.15578/marlin.v3.i1.2022.249-257.
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Grouper fish is an important commodity in Indonesian waters which has bright marketing prospects, both domestic and export. Grouper fish is Indonesia's leading non-oil and gas export commodity, in addition to seaweed, shrimp and tuna. Indonesia is the world's largest export of grouper, especially live grouper exports. This study aims to see the processing of frozen grouper fillets. The method is carried out by observation and survey, by directly following the entire processing process, from receiving raw materials to transportation, by conducting quality testing (organoleptic and microbiological), cold chain observation, yield, labor productivity. Data analysis was done descriptively. The results showed that the processing was carried out properly according to SNI No. 2696: 2013 concerning frozen fish fillets. The results of the organoleptic quality test of raw materials and final products were 8, microbiological tests ranged from 3 × 103 cabbage / gr for the ALT test, <3.0 APM / gr for the E. coli test and negative results for the Salmonella test, according to SNI. The application of cold chain has done well with the raw material temperature of grouper 1.580C. The yields in the filling and tidying process averaged 49.9% and 64.6%, according to company standards. The labor productivity in the filling and tidying process was 97.79 and 107.89 kg / hour / person, according to company standards.
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Islam, MS, MM Haque, MG Rabbani, and S. Sharmin. "Marketing of shrimp in Bangladesh-A value chain analysis." Journal of the Bangladesh Agricultural University 12, no. 2 (July 12, 2016): 359–68. http://dx.doi.org/10.3329/jbau.v12i2.28696.
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Shrimp is an important fisheries resource in the national economy of Bangladesh. It is considered as an exportable item and in each year it shared about 2.75% of the total export earning of Bangladesh. The present study was conducted to examine the marketing system and value chain, and marketing efficiency of shrimp marketed both in domestic and export market. For this study a total of 182 stakeholders (market intermediaries) were selected where shrimp farmers, export oriented farms, depot owners and other market participants and selling agents were included. Data were collected for the period of 2012-13. The study revealed that 80% shrimp is exported and rest 20% is consumed in the local market. Usually shrimp is exported through exporting agencies and firms. Considering all kinds of market, the average gross marketing margin and profit of shrimp in the local market were Tk 171.00/kg and Tk 134.04/kg respectively but for export market, the corresponding amounts were Tk 142.76/kg and Tk 89.51/kg respectively. Shrimp is sold both in domestic and overseas market and accordingly major supply chain and value chain were identified. Shrimp farmers and exporting agencies supply shrimp to ultimate consumers through supply chain. Actually value chain actors added value at each level of market. After processing and adding value, domestic and overseas consumers purchase 1 kg of shrimp at Tk 55.00 and Tk 142.76 respectively. Marketing efficiency was studied only for domestic market. It revealed that shorter supply channel resulted efficient marketing of shrimp where the shrimp producer received the higher percentages of sales price provided by the retailer in consumer market.J. Bangladesh Agril. Univ. 12(2): 359-368, December 2014
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Katunze, Miriam, and Annette Kuteesa. "Uganda’s Revealed Comparative Advantage in COMESA." Journal of Sustainable Development 9, no. 3 (May 30, 2016): 192. http://dx.doi.org/10.5539/jsd.v9n3p192.
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Most recently, Uganda increased its trade engagements with COMESA as demonstrated by its submission of accession instruments to COMESA Secretariat in order to access the Free Trade Area (FTA). It is envisaged that trade with COMESA can compensate for the low export demand elsewhere by enabling diversification of the export basket and facilitating value addition to traditional exports. It is also expected to enhance producer competitiveness and consumer welfare. Full exploitation of this requires information on where and in what commodities Uganda’s trade niche lies. This study assesses the country competiveness within COMESA based on the concept of Revealed Comparative advantage (RCA). The paper also evaluates the stability of Uganda’s RCA in COMESA from 1997-2014 using HS6-digit level export and re-exports data obtained from the World Integrated Trade System. Findings reveal that Uganda’s RCA is in all 16 industries at the product chapter level. It is stable in exports of animals, vegetables, food production, wood, textiles, & cloth, stone & glass and metals. Policies for further development of these sectors should aim at addressing sectoral challenges including the low productivity, marketing, and processing capacity in the animal sector, low capacity to test phytosanitary and sanitary certification in the vegetable sector. Additionally, tackling market and low production challenges for the textile sector and, high costs of production for the metals sector will further boost exports to the region.
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Septi Veronica and Sri Ayu Kurniati. "PENGEMBANGAN PEMASARAN KOPI BUBUK LIBERIKA MERANTI DI DESA KEDABU RAPAT KECAMATAN RANGSANG PESISIR KABUPATEN KEPULAUAN MERANTI (KASUS PADA CV. ZAROHA)." DINAMIKA PERTANIAN 38, no. 2 (January 18, 2023): 205–14. http://dx.doi.org/10.25299/dp.2022.vol38(2).11896.
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Meranti Islands Regency has the potential to develop Liberian coffee. It is important to develop marketing to increase profits. The purpose of this study is to analyze: (1) the business profile, (2) ground coffee processing techniques (3) internal and external environment affecting marketing, (4) marketing strategy, and (5) marketing strategy priority. The research method is a case study of Liberika Meranti Ground Coffee Processing Company CV Zaroha in Meranti Islands Regency, Rangsang Pesir District, Kedabu Meeting Village, from January to May 2021. The respondents consisted of 4 employees, including contractors. Research data comes from primary data and secondary data. The data was analysed using SWOT and QSPM methods. The results showed that CV. Zaroha was established in 2008 and is classified as a small-scale business with a capital of Rp. 63.813.00. The fraw materials used are an average of 20 tons/month with a price of Rp. 3,500/kg and the worker comes from outside the family. Liberika coffee processing techniques into ground coffee through various processes, starting from weighing, pulling, fermentation, drying, hulling, roasting, grading, and packing. Having a business license and trademark is one of the advantages, but the lack of online-based promotions and higher prices than other coffees are weaknesses for CV. Zaroha. The SWOT matrix showed that the business was in the SO (Strength and Opportunities) quadrant with a strategy of utilizing online media in increasing marketing, adding sales outlets with varied products, becoming a supplier for Coffee Shops as well as fulfilling and standardizing export requirements so that the market share become bigger.
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Kopp, Thomas, Bernhard Brümmer, Zulkifli Alamsyah, and Raja Sharah Fatricia. "Welfare implications of intertemporal marketing margin manipulation." British Food Journal 119, no. 8 (August 7, 2017): 1656–71. http://dx.doi.org/10.1108/bfj-11-2016-0572.
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Purpose In Indonesia, rubber is the most valuable export crop produced by small scale agriculture and plays a key role for inclusive economic development. This potential is likely to be not fully exploited. The observed concentration in the crumb rubber processing industry raises concerns about the distribution of export earnings along the value chain. Asymmetric price transmission (APT) is observed. The paper aims to discuss these issues. Design/methodology/approach This study investigates the price transmission between international prices and the factories’ purchasing prices on a daily basis. An auto-regressive asymmetric error correction model is estimated to find evidence for APT. In a subsequent step the rents that are redistributed from factories to farmers are calculated. The study then provides estimations of the size of this redistribution under different scenarios. Findings The results suggest that factories do indeed transmit prices asymmetrically, which has substantial welfare implications: around USD3 million are annually redistributed from farmers to factories. If the price transmission was only half as asymmetric as it is observed, the majority of this redistribution was re-diverted. Originality/value This study combines the approaches of non-parametric and parametric estimation techniques of estimating APT processes with a welfare perspective to quantify the distributional consequences of this intertemporal marketing margin manipulation. Especially the calculation of different scenarios of alternative price transmissions is a novelty. The data set of prices on such a disaggregated level and high frequency as required by this approach is also unique.
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Öztürk, Derya, Sezer Yıldız, and Elif Topsakal. "Ordu İlindeki Fındık İşleme Tesislerinin Mevcut Durum Analizi." Turkish Journal of Agriculture - Food Science and Technology 5, no. 12 (December 14, 2017): 1651. http://dx.doi.org/10.24925/turjaf.v5i12.1651-1659.1637.
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Turkey has almost 70% of world hazelnut production and 80% of hazelnut export. Ordu has the privilege of being the city which has the greatest area with hazelnut by supplying the 33.7% of hazelnut production. The income source of 70% of the people in Ordu is hazelnut and for this city, hazelnut is not only an agricultural product, it is also a national asset. There are 40 hazelnut processing plants with an internal capacity of 350.000 tons annually. 32.5% of these plants are in Ordu. When the top 20 Black Sea Hazelnut and Products Exporters Union member firms with the highest hazelnut export in 2016 were analyzed, it was found that 7 of these firms are in Ordu. These 7 firms in Ordu cover the 11.84% of the total hazelnut export value, which is 1.981.334.911$ for 2016. The purpose of this study which will be discussed within this context is to analyze and show the current states of hazelnut processing plants in Ordu in terms of product processing, quality assurance and standards and marketing. The data obtained as a result of the study will be used to find out the tendencies of the plants in the coming years. Because of this, the study is important in terms of researching the obstacles in increasing the export shares of hazelnut, which is one of the most important export products of Turkey economy. For this purpose, a face-to-face questionnaire was conducted with the managers and authorities of 12 hazelnut processing plants in Ordu. It is expected that the information presented within the context of the study will develop the hazelnut processing industry and will lead the related people researching in this field.
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Lawalata, Marfin. "BANDA NUTMEG MARKETING CHANNEL ANALYSIS (Myristica fragrans Houtt) IN BANDA NEIRA DISTRICT, CENTRAL MALUKU REGENCY." Agric 31, no. 1 (July 21, 2019): 1–14. http://dx.doi.org/10.24246/agric.2019.v31.i1.p1-14.
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Banda export nutmeg and mace commodities which are rich in essential oils make this plant one of the export commodities on the international market. Banda Neira with the sub-district center located on the island of Neira is one of the Districts in Central Maluku Regency which has the highest amount of nutmeg production, and is a natural spice of the Banda Islands and is known as the nutmeg Banda. This study aims to analyze the nutmeg marketing channel Banda in Banda Neira District, Central Maluku Regency. Sampling uses the random sampling method using a lottery. The data analysis method used is a quantitative analysis approach. The results showed that the in-depth knowledge of farmers about the handling of lean crops coupled with the discovery of aflatoxin which resulted in Banda nutmeg being rejected by international markets, this became a dilemma for exporters whose focus was on small farmers who in their post-harvest processing did not meet international quality standards. This is also triggered by the share received by farmers as the main marketing actor, which is much smaller than other marketing institutions that contribute to the Banda nutmeg marketing chain, so that handling and marketing seems not right, and strategies for more efficient marketing channel analysis are needed that is through the role of marketing institutions involved in developing and marketing nutmeg commodities. There was 70 percent of respondents (42 people) involved in the short marketing channel, through subdistrict traders and 30 percent (18 people) farmers engaged in the long marketing channel through village collectors with different levels of prices charged by each marketing agency.
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Chaturvedi, Ashutosh, Sanjay Kumar, and Ayush Pathak. "Constraints analysis of mint plant (Mentha spp.) growers in central Avadh region (Barabanki) of Uttar Pradesh." INTERNATIONAL JOURNAL OF AGRICULTURAL SCIENCES 18, no. 1 (January 15, 2022): 149–53. http://dx.doi.org/10.15740/has/ijas/18.1/149-153.
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India is the largest cultivator of mint plant and market leader in mentha oil production. Uttar Pradesh occupies major area under mint cultivation as well as highest mentha oil producer among all the states of India. Present study was conducted in central avadh region, under this region Barabanki district accounts 90-95 per cent area under mentha cultivation and mentha oil production. Research study is fully based on primary data which was collected with the help of well-organized structured schedule for the agricultural year. Major constraints related with mint production faced by mint growers were unstable yield of mentha, lower productivity of mentha, high cost of mentha roots/suckers, less supply of farm yard manure, high labor cost, labour scarcity during peak time, high cost of fertilizer, high incidence of disease, distance from input supply center, poor quality of irrigation water, inadequate credit supply, less supply of recommended pesticide, high cost of growth regulators, erratic electricity supply. Marketing related constraints were frequent price fluctuation, collusion among traders/trade and malpractices, lack of MSP/government procurement, non-availability of storage facility, lack of market infrastructure, lack of availability of market information, lack of awareness of direct marketing practices, lack of information about government schemes and subsidies, quality deterioration during storage, poor road network for transportation, delay in sale and payment, distance from market, high transportation cost. Problems faced by farmers related to processing infrastructure were lack of technology related to distillation unit, lack of testing facility of menthol content in oil, lack of training related to package of practices, lack of regulated market, high costing in distillation machine, cost related to processing incurred by farmer, lack of small processing units. Existing constraints related to trade and export policy faced by farmers were illegal trade practices, unauthorized traders, unaware about export market, government subsidies.
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Maqbool, Muhammad Shahid, Hafeez ur Rehman, and Furrukh Bashir. "Comparative Advantage in International Trade: A Study Based on Meat Exports in Pakistan." Review of Applied Management and Social Sciences 5, no. 1 (March 31, 2022): 43–51. http://dx.doi.org/10.47067/ramss.v5i1.207.
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This study examines the export performance and competitiveness in the meat sector of Pakistan. This study employs different indices of revealed comparative advantage such as RCA, RSCA, LnRCA, RCA#, RTA, RMA, RC and TBI to analyze the competitiveness and comparative advantage. The data have been taken from the International Trade Center (ITC) UNCOMTRADE statistics on meat exports and imports of Pakistan during 2004-2020. The findings of RCA, LnRCA, RCA# and RSCA indicate that Pakistan faced a comparative disadvantage in the meat export sector during 2004-2010, while a comparative advantage was observed from 2011-2020. Further, the index of revealed import advantage (RMA) depicts that Pakistan faced a competitive advantage in the import of these products during 2004-2020. RTA index depicts that Pakistan had a net-competitive advantage in this sector from 2004-2020. The results of TBI describe that Pakistan had a net- exporter in the concerned sector during the analysis. The positive values of revealed competitiveness (RC) illustrate that Pakistan had a revealed competitiveness in the meat export during the selected time span. This study will be helpful for the government to formulate a policy in consultation with the meat exporting and processing companies to encourage vertical integration in the value chain.
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Nasution, Amelira Haris, Ratna Winandi Asmarantaka, and Luqman M. Baga. "SISTEM PEMASARAN GAMBIR DI SUMATERA BARAT (Kasus di Kecamatan Kapur IX, Kabupaten Lima Puluh Kota)." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 12, no. 1 (September 5, 2017): 1. http://dx.doi.org/10.20961/sepa.v12i1.14190.
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Gambier is one of the commodity export in Indonesia and it has been supplied 80% of the world’s needs. The largest gambier production area is Lima Puluh Kota Regency, West Sumatera (70,39%). The benefit from its position as the biggest gambier supplier or producer is not enjoyed by gambier farmer because of weak gambier marketing and the role of merchand middlement had a more powerful and dominant for determine of gambier prices. The purpose of this study is analyzing marketing system of gambier through marketing channel analysis, marketing channel’s role analysis (farmer group and merchand middlemen) and operational efficiency analysis. This study was conducted from Desember 2014 until January 2015 in Kapur IX Subdistrict, Lima Puluh Kota Regency, West Sumatera. Farmer s were chosen by purposive sampling method and middlemen were chosen by snowball sampling method. Data processing in this study was using descriptive qualitative and quantitative analysis. The result of this study showed that there are 4 marketing channels of gambier marketing. Based on operational efficiency indicator, all marketing channels had been inefficiency because of weak farmer’s bargaining power so their role is just as a price taker. But among all marketing channels, channel 4 is more efficient relatively based on benefit and cost ratio, price share and marketing function implementation. The result of this study also showed that farmer group and farmer association of gambier are still in starter institution so that they are not capable to contribute in marketing gambier.
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Chemining’wa, GN, OM Kitonyo, and JH Nderitu. "Status, challenges and marketing opportunities for canning navy bean in Kenya." African Journal of Food, Agriculture, Nutrition and Development 14, no. 65 (August 22, 2014): 9272–87. http://dx.doi.org/10.18697/ajfand.65.12980.
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Navy bean ( white bean ) is an export crop with potential to significantly improve incomes of smallholder farmers in Kenya; its production and marketing has, however, stagnated. A study was conducted to determine the status, challenges and marketing opportunities for navy bean. Primary data were obtained by interviewing white bean producers, processors, key resource experts, regulators and consumers using category - specific semi -structured questionnaires. Secondary data were collected from published work and available statistics. The study demonstrated that navy bean production in several parts of Kenya dates back to the 1950s, but it is now confined (though with very low production levels) to Nakuru County districts of Rongai and Nakuru north. Decline in production is partly attributed to the collapse of contractual arrangements between producers and processors. Currently, local processors import most of their navy beans from Ethiopia . There are two navy bean market channels : local channel initiated by local chain actors and an Ethiopian channel initiated by wholesale traders who supply current processors and other traders . Main challenge s include low producer prices, poor agronomic and postharvest practices, low value addition and processing and lack of market information , particularly to farmers . Opportunities identified for participants in the value chain include the presence of the Ken ya Plant Health Inspectorate Service ( KEPHIS ) for seed inspection and certification, increase in processing capacity, improved breeding and seed production systems and the exploration of new markets coupled with innovative crop promotion strategies. Strategies for improving the competitiveness of navy bean subsector hinges on accelerated navy bean breeding and seed systems (including informal seed systems) , processing/canning and sufficient market information to all participants in the value chain . Evidence shows that the International Center for Tropical Agriculture (CIAT ) in collaboration with the University of Nairobi are doing some breeding work on navy beans . Moreover, several materials are under farmer participatory evaluation trials in historically navy been producing areas in the rift valley, central and upper eastern.
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Fazlollahtabar, Hamed. "Intelligent Marketing Decision Model Based on Customer Behavior Using Integrated Possibility Theory and K-Means Algorithm." Journal of Intelligent Management Decision 1, no. 2 (December 30, 2022): 88–96. http://dx.doi.org/10.56578/jimd010202.
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E-commerce is referred as any transaction in which the sale and purchase of goods or services takes place via the Internet and leads to the import or export of goods or services. Supply always needs demand. We need marketing to expand the demand in order to sell more services or products. Organizations need to have a good understanding of their customers and their desires in order to become succeed in business, and to get this understanding, they must use tools and techniques to measure the customer's interest. With using of data mining techniques and with the discovery of hidden and valuable knowledge of data, organizations don`t miss the opportunity to sell more and provide better customer satisfaction. The customer segmentation is one of the methods of customer recognition. This method is used when we look for groups of similar data. Segmenting is one of the most important topics in reaching modern marketing and managing successful customer relationship management. The purpose of this paper is to design an electronic marketing model using the k-mean algorithm. First, customer`s data is collected and after preparing and pre-processing data, using the k-mean algorithm, segmentation customers and future marketing strategies and recommendations are discussed and eventually using the theory of the possibility, the possibility and requirement for the proposal to be considered, and each of the recommendations or strategies are given numbers with the name of the possibility and necessity of the system output, and a more favorable proposal is obtained.
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Susanty, Aries, Bambang Purwanggono, and Raudina Huduni. "Assessment of Sustainability Process Using Multi-grade Fuzzy in CV. Indo Jati Utama." E3S Web of Conferences 125 (2019): 07014. http://dx.doi.org/10.1051/e3sconf/201912507014.
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The first purpose of this study calculated the sustainability index of economic, environmental, social criteria and the sustainability index of the whole manufacturing process conducted by CV. Indo Jati Utama (a wood processing manufacturer in Semarang that sells its products on an export scale). The second purpose of this study calculated the performance importance index of each indicator in each criterion. The last purpose of this study proposed some recommendations to increase the sustainability of the manufacturing process at CV Indo Jati Utama. This study uses the multi-grade fuzzy (MGF) method to calculate sustainability and performance importance index. This study used primary data, collected using questionnaires from five experts (General Manager, Department Head of Marketing, Department Head of Finance, Department Head of Production Planning and Inventory Control, and Department Head of Human Resource). The result of data processing indicated that the sustainability index of economic, environmental, and social and the whole manufacturing production process was 7.48, 7.60, 7.60, and 7.50 successively. Moreover, the result of data processing also indicated that the enterprise should increase the performance of five indicators to get more sustainable, namely, flexibility to change, environmental management, green image, employee compensation practices, and employee career development program.
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Renaldo Hoya, Fransiskus, and Dian Pramita Sugiarti. "Bauran Pemasaran Wisata Agro Salak Pondoh Organik di Dusun Ledoknongko, Desa Bangunkerto, Kecamatan Turi, Kabupaten Sleman." JURNAL DESTINASI PARIWISATA 8, no. 1 (July 13, 2020): 113. http://dx.doi.org/10.24843/jdepar.2020.v08.i01.p15.
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This research is located at Wisata Agro Salak Pondoh Organik Ledoknongko (WASPOL), Bangunkerto Village that is one of the agritourism in Sleman District, Yogyakarta. The background of the research includes a variety of activity options in WASPOL, Salak Pondoh as a profitable commodity, and there is government support to preserve organic Salak Pondoh varieties. The tourist activities options in WASPOL is about cultivation, enjoy picking the salak and also processing the fruits into any other product in traditional way. Salak Pondoh is a profitable commodity because it can export in large quantities.
The objective of this research is to identify the profile of tourists and marketing mix of WASPOL. The data is collected through interviews and observation. The informants are determined by purposive sampling technique. The data is analyzed qualitatively through the process of data reduction, display, and drawing/verification.
The results of the study show that, the profile of tourists visiting WASPOL have the same purpose which is to conduct research, this is because there are researchers from various Universities and Schools in Indonesia. Tourists will also be taught how to cultivate Salak Pondoh by Farmers and can immediately pick and eat Salak fruit. The rate of tourists visits has decreased, from 2015 amounted to 3,493 visitors dropped to 2,523 visitors in 2016 with a percentage decrease of 72%, while in 2017 there were 1,278 visitors with a percentage decrease of 50%. The decline in tourist arrivals from 2015-2017 because WASPOL is more focused on the export of Salak Pondoh fruit. The results of the marketing mix analysis at WASPOL are where WASPOL exports Salak Pondoh to various countries such as China, Australia and Cambodia while salak processed products are only sale in souvenir shops in Yogyakarta. The price of salak exported is Rp. 50,000/Kg, while for salak fruit for sale in plantation areas for Rp. 20,000/basket. Salak Pondoh production process is carried out at the home of the farmers’ groups and all who carry out cultivation activities and salak marketing are people who come from Sub Ledoknongko. Salak plantations are neatly arranged and clean from rubbish. WASPOL is promoted through their official blog, sicantikledoknongko.blogspot.com. There are several recommendation to the management of WASPOL as follow: to add the facilities like toilet and signboard, promoting on social media, and if possible make a website that explains about WASPOL and existing tour packages.
Keywords: Tourist Profile, Marketing Mix, Agritourism, Salak Pondoh, Ledoknongko Village
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Elizabeth, Roosganda, and Iwan Setiajie Anugrah. "AKSELERASI HILIRISASI PRODUK AGROINDUSTRI BERDAYASAING MENDONGKRAK KESEJAHTERAAN PETANI DAN EKONOMI PEDESAAN." Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 6, no. 2 (July 29, 2020): 890. http://dx.doi.org/10.25157/ma.v6i2.3604.
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The downstream acceleration of agroindustry products is a shift in the export of raw material products to competitive products that are competitive and meet the high demands of quality and hygienic processed product (GMP) requirements. In the era of globalization and technology 4.0, it is necessary to accelerate the development of agroindustrial products that are competitive and exist in the global market, related to increased income and welfare of farmers, business players of processed products. The importance of changing the mindset by shifting exports of raw products to competitive agroindustry products by developing and improving downstream implementation. With the qualitative description method, it is stated the objective of writing comprehensively about the downstreaming of highly competitive banana agro-industry products enriched by reviewing the results of various studies and related papers. The processing phase starts from the home industry, small and medium business units and exports. Processed products are equipped with data to support analysis, covering the feasibility of: technical, financial, economic, social and environmental, as well as infrastructure and policy support. Several obstacles were identified, such as: limited capital, continuity of the availability of raw materials, bargaining position, marketing and HR of business actors. The development of technological innovation, investment and business human resources through the development of agro-industrial products is predicted to be a "driving engine" of strong economic progress (to develop regions by developing agriculture). Especially if the empowerment and institutional development is carried out according to the development program. The solution is predicted through efficiency, effectiveness of processing, continuity of raw materials, performance and competence of labor, capital, and the availability of agro-industry around the raw materials produced. With high competitiveness agro-industry products, it is expected to: be able to reach the export market, be able to create jobs and increase the interest of young workers in agriculture, be able to increase income in rural areas, and be able to drive rural downstream development, as a defender of agricultural development.
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Gislain, Kadjegbin Toundé Roméo, Cochikpa Hervé Dossoumou, and Demba Diallo Kassimou. "Palm Oil Production and Marketing in the Municipality of Houeyogbe in South-West Benin." Current Agriculture Research Journal 10, no. 2 (September 10, 2022): 127–42. http://dx.doi.org/10.12944/carj.10.2.10.
Full textAbstract:
The agricultural sector play important role in the development of Houeyogbe municipality. This study aims to analyze the production and marketing of palm oil in Houeyogbe. The methodological approach is based on data collection, processing, analysis and interpretation. A total of 294 farmers were interviewed and, the data collected was processed using Excel software. Finally, the SWOT analysis was used. The results reveal that, oil palm exploitation is an activity carried out primarily by women. 30 % of the earnings from the sale of palm oil are intended for home-consumption and the remaining 70 % for sale and export. In addition, for a production of 15 liters of palm oil in the dry season, the producers make a revenue from 135000 FCFA (245.45 $) to 330000 FCFA (600 $) with an estimated expense of 80000 FCFA (145.45 $). The profit margin varies from 55000 FCFA (100 $) to 250000 FCFA (454.54 $) in the dry season. In the rainy season, the processing of 200 measures of palm nuts yields a quantity of 150 liters of red oil, the selling price is 9000 FCFA (16.36 $) per 25 liter can, which gives a revenue of 135000 FCFA (245.45 $) with an estimated expense of 60000 FCFA (109.9 $). The profit margin is 75000 FCFA (136.36 $). Retail marketing of palm oil is not developed in Houeyogbe’s municipality. Most retail marketing is directly linked to consumption. Most of the wholesalers are beginners who come from urban areas with trucks to buy palm oil in bulk. They sell for the most part in the markets of Lokossa, Azovè, Dogbo, Athiémè, and sometimes in Cotonou. It is recommended that actors at various levels take into account the various constraints that constitute bottlenecks so that appropriate solutions are provided to improve the performance of the various actors in the palm oil sector in the commune of Houéyogbé.
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Suhartono, Suhartono, Endah Suhaendah, Eva Fauziyah, Aris Sudomo, and Levina Geraldine. "Feasibility Assessment of Nampu Leaf Processing Bussines: a Case Study in The Mount Sawal Area." HABITAT 33, no. 3 (December 1, 2022): 251–62. http://dx.doi.org/10.21776/ub.habitat.2022.033.3.25.
Full textAbstract:
Dried nampu leaves have become an export commodity as raw materials for the pharmaceutical, cosmetic, and herbal cigarette industries. However, the massive exploitation of nampu leaves in their natural habitat in forest areas has raised concerns that it could disrupt forest sustainability. Therefore, financial analysis is needed to find out whether this business could be expanded or not. This study aims to examine the feasibility of processing nampu leaves into dried chopped leaves, the challenges and the prospects for its development. We conducted a case study on a nampu leaf processing business group in Cihaurbeuti Subdistrict, Ciamis, West Java. Data was collected through in-depth interviews and field observations. The results showed that the nampu leaf processing business was feasible because of the availability of resources, an easy process and a relatively short payback period as indicated by the R/C value of 1.17 and BEP production of 2,596.15 kg and BEP sales of IDR38,942,307 which can be achieved in less than 1 year. The challenges of this business are the availability of raw materials, marketing guarantees and forest sustainability. Government assistance is very important in supporting the sustainability of this business.
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FOFANA, Seguena, Mohamed CISSÉ, and Kafana SORO. "CONSTRAINTS RELATED TO THE MANGO (Mangifera indica L.) SECTOR IN THE TCHOLOGO AND PORO REGIONS (NORTHERN CÔTE D'IVOIRE)." International Journal of Agriculture, Environment and Bioresearch 07, no. 04 (2022): 165–80. http://dx.doi.org/10.35410/ijaeb.2022.5754.
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This study aims to diagnose the constraints in the value chain of the mango sector in the regions of Poro and Tchologo in order to adapt the scientific research action to the real problems of the sector. A survey covered the production, processing, export and marketing sectors. The data was recorded from 344 actors. The results revealed that Kent (100.0%), Keitt (23.0%) and Amélie (28.0%) mango varieties were the most exported and generally known on the market. Also, mango prices vary in the market and the shelf life of dried mangoes differs in several processing plants. However, the losses recorded at the level of producers (64.1%), processors (76.0%), exporters (52.0%) and traders (77.0%) are enormous. They are mainly due to microbial diseases such as anthracnose, bacteriosis and fly and cochineal bites, technical breakdowns in machinery, ripening and rotting of mangoes. Finally, the mango actors revealed several difficulties, mainly the lack of funds to support the sector, the seasonality of production, the high cost of transport and the lack of organization at the level of the sector.
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Gerasimov, Aleksandr, and Aleksandr Suglobov. "Marketing research of the market of waste and secondary raw materials processing technologies." Russian Journal of Management 9, no. 4 (January 25, 2022): 111–15. http://dx.doi.org/10.29039/2409-6024-2021-9-4-111-115.
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The purpose of this article is a marketing study of the industrial waste processing and production of secondary raw materials from the initial stages to the production of the finished product. As a result of the study, the volumes and sources of waste generation in Russia, their circulation within the country and abroad, the experience of entrepreneurs in the field of waste processing were identified. As an illustration, the data of the customs base for 2021 on imports and exports, research by universities and researchers, information about the problems and the state of the market of direct participants will serve.
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Loginovskaya, O. A., V. P. Kolbatov, R. V. Sukhov, M. S. Ryavkina, and A. S. Kolbin. "New Technologies in Electronic Pharmacovigilance Systems for Marketing Authorisation Holders." Safety and Risk of Pharmacotherapy 10, no. 3 (October 4, 2022): 230–39. http://dx.doi.org/10.30895/2312-7821-2022-10-3-230-239.
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Emergent ways to obtain information on the safety of medicinal products give relevance to the implementation of new information technologies into big data analysis in pharmacovigilance.The aim of the study was to systematise data on the use of information technologies for pharmacovigilance process automation and identify problems and limitations that may arise when introducing the technologies.Materials and Methods: the authors analysed literature on the subject matter and the practical experience of Flex Databases with the development of the electronic system for pharmacovigilance data processing designed for marketing authorisation holders.Results: using the electronic pharmacovigilance system by Flex Databases as an example, the authors demonstrated the feasibility of basic, robotic, and cognitive automation and artificial intelligence technologies for data processing. Automation technologies allow the users to streamline information entry, process and analyse data, create reports and metrics, timely submit the reports and metrics to regulatory authorities, and manage risks and safety signals; they also help specialists in decision making. Artificial intelligence technologies (a wide range of technologies including machine learning, neural networks, and automatic natural language processing) are used to collect safety reports, amongst other things, through real-world clinical data analysis; prepare summary reports; and manage risks and safety signals. Moreover, human involvement is necessary only at certain stages, particularly to process the data on exceptional cases and to analyse the results in an expert capacity.Conclusions: there is demand for process automation and artificial intelligence technologies at all stages of collection and analysis of pharmacovigilance information, from receiving a safety report to submitting it to regulatory authorities and identifying a safety signal. The deployment of the technologies within pharmacovigilance systems helps to increase the amount of data processed, among other things as a result of the inclusion of real-world clinical data into the search process. As the technologies reduce the degree of human involvement into routine processes of data collection, entry, verification, and analysis, the likelihood of errors reduces as well, whereas the quality and accuracy of the obtained results improve.
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Mugo, Kamau Vincent. "Entry and sustenance strategies of dairy processing firms into supermarkets in Nairobi City County, Kenya." African Journal of Management Research 28, no. 1 (June 6, 2022): 27–40. http://dx.doi.org/10.4314/ajmr.v28i1.3.
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The growth of dairy processing firms is highly dependent on doing business with supermarkets as supermarkets are powerful actors in the dairy product value chain. This paper therefore, examines the entry and sustenance strategies used by dairy processing firms into supermarkets in Nairobi, Kenya. By way of methodology, this is a case study that conducted two rounds of sampling on a population of eleven dairy processing firms. The first round was a census to verify existence and sizes of predetermined dairy processing firms. In the second round, stratified random sampling technique was conducted to create three categories and thereafter, select dairy processing firms for inclusion in the sampling frame. Data was analyzed through thematic analysis. Findings indicate that New Product Development, distribution chains, diversification, packaging, Mergers and Acquisitions, food safety strategies, market and marketing, and products serve as important entry strategies into the supermarket chains. Organizational structure and slotting allowance were crucial sustenance strategies. Dairy processing firms experience challenges such as safety and health standards, dairy product imports, export markets, trade credit, product promotion, legal certification, supermarket private standards, supermarket own labels and market challenges. Small, medium and large dairy processing firms apply different entry and sustenance strategies and experience different challenges while doing business with supermarkets. This paper, to the best of my knowledge, is the first to explore the different entry and sustenance strategies utilised by small, medium and large dairy processing firms for purposes of gaining access and sustaining their products into supermarkets in Nairobi, Kenya.
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Adeyonu, Abigail G., Abiodun Okunola, Monisola E. Alao, Enoch O. Oyawoye, and Clinton E. Okonkwo. "An assessment of broiler value chain in Nigeria." Open Agriculture 6, no. 1 (January 1, 2021): 296–307. http://dx.doi.org/10.1515/opag-2020-0168.
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Abstract Livestock sub-sector of agriculture plays a vital role in the development of emerging economies in terms of provision of high quality protein and employment generation through its value chain activities. Yet, little is known about value chain development in this important sub-sector of the Nigeria economy. Hence, this study assessed Broiler Value Chain (BVC) in Nigeria. Primary data were collected from various actors along the value chain between November 2017 and March, 2018. Nigeria BVC is relatively simple with only five main actors. Grandparent Stock (GPS) farmers supply breeder Day Old Chicks (DOCs) to Parent Stock (PS) farmers. PS farmers supply commercial DOCs to commercial broiler farmers. Commercial farmers sell mature broilers to mature live broiler marketers (63%) and processors (37%). Processors sell processed meat to household consumers (12%) and 88% to fast food outlets, hotels, restaurants, and supermarkets with no export who in turn sell to individual and household consumers. High cost of feed, lack of credit facilities, and weak infrastructure were the major constraints facing production, marketing, and processing of broilers, respectively. Policies aiming at the development of BVC should focus on low/no export of broiler meat and high import of materials as well as other constraints.
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Dharmawan, Budi, Suyono, Agus Sutanto, Irene Kartika Wijayanti, and Dindy Darmawati Putri. "Healthy organic coconut sugar powder business’s development strategy: A case study at the Nira Perwira Cooperative, Purbalingga District, Central Java, Indonesia." IOP Conference Series: Earth and Environmental Science 1131, no. 1 (January 1, 2023): 012008. http://dx.doi.org/10.1088/1755-1315/1131/1/012008.
Full textAbstract:
Abstract Efforts to establish the Nira Perwira cooperative to increase the added value of coconut sugar powder through better processing and export orientation are still hampered by a number of challenges. Uncertainty in supply and the quality of supply from partner farmers are two of the difficulties encountered. These research objectives are to 1) analyze the external and internal factors of the Nira Perwira Cooperative in developing the organic coconut sugar powder business; 2) analyze the Nira Perwira Cooperative’s position in the organic coconut sugar powder; and 3) analyze alternative strategies that can be used in developing the Nira Perwira Cooperative’s organic coconut sugar powder. The study makes use of both secondary and primary data gathered through interviews, observation, recording, and Focus Group Discussions (FGD). The case study method was used in this study. Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE), Strength, Weakness, Opportunities, and Threats (SWOT) were used to analyze the collected data. The results revealed that the IFE value was 2.28 and the EFE value was 3.06, indicating that the cooperative position is in quadrant II of the IE matrix. Based on the SWOT analysis, the Nira Perwira Cooperative’s organic coconut sugar powder development strategy should include more promotional activities, more farmer loyalty, more contracts with third parties, more marketing networks, more competent members to run marketing, and more internal reorganization.
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Rashed Al Karim and Wardha Habiba. "Influence of 4P Strategy on Organisation’s Performance: A Case on Bangladesh RMG Sector." International Journal of Entrepreneurial Research 3, no. 1 (February 29, 2020): 8–12. http://dx.doi.org/10.31580/ijer.v3i1.1166.
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The right 4P strategy empowers organisations to pursue their marketing objectives in the target markets and therefore achieve the organisational objectives. Proper implementation of the right 4P strategy ensures provision of the right product, at the right price, in the right place thus, confirms that resources are efficiently and effectively utilized. This study aims to investigate the impact of 4P strategies on organisation performance in the garments industry of Bangladesh based on CEPZ (Chittagong Export Processing Zone). McCarthy’s (1964) 4 P’s (such as product, price, place, and promotion) are considered as the elements of 4Ps in this study. Data was collected through survey where a structured questionnaire, containing 25 closed-ended questions, was used. A total of 180 respondents were selected conveniently for this survey. The data was analysed using SPSS 24.0 version. From the findings of the study it was found that product, place, price and promotional strategies significantly and positively influenced the organisation's performance. The findings suggest that by focusing on 4P strategy, the organizations can make better performance than their competitors. Eventually, few recommendations were offered for the garment industry.
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Adams, Abdul-Moomin, Issahaku Abudulai, and Motin Bashiru. "The Shea Industry and Rural Livelihoods among Women in the Wa Municipality, Ghana." Journal of Social Science Studies 3, no. 2 (February 19, 2016): 40. http://dx.doi.org/10.5296/jsss.v3i2.8706.
Full textAbstract:
<p>The majority of rural population in Ghana are faced with poverty, especially in northern Ghana which records the highest poverty levels. Despite the potential of the shea industry to contribute to alleviating poverty among rural women, little attention has been given to the industry. This paper examined the shea industry as a source of livelihood among rural women as well as the challenges women faced in the industry in Wa Municipality. Cross-sectional research design was employed and data were collected using questionnaires. The results of the study indicate that 93.7% of the women participated in the shea value chain as a main source of livelihood strategy; as much as 69.8% of the respondents in the shea industry produce for both subsistence and commercial purposes; majority of the respondents (96%) were engaged in fresh nut collection as well as home processing of nuts, and 86.5% were engaged in shea butter processing; the average annual income per person was GH¢846.85; however, the average annual income for butter processors was much higher than that of nut processors; and the major challenges confronting women in the shea industry includes: limited access to investment capital; cutting down of live shea trees; lack of modern processing equipment and training; and poor pricing of shea products in the local market. The paper calls on government to formulate a clear cut policy for the industry, particularly on marketing of the shea products to make the industry lucrative for women while at the same time increasing the export base of shea products.</p>
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Raj Dahal, Bhishma, and Swodesh Rijal. "Ginger value chain analysis: A case of smallholder ginger production and marketing in hills of central Nepal." Agricultural Science and Technology 12, no. 1 (March 2020): 31–36. http://dx.doi.org/10.15547/ast.2020.01.006.
Full textAbstract:
Abstract. Having high export potential and profitable to farmers, Ginger is an important spice crop of hills of central Nepal; however, ginger farmers continue to experience low productivity and were forced to share large profit with unscrupulous traders; further, they are traumatized by fluctuation of price and other problems. In this context, a study was undertaken in Sindhuli, a part of Central Nepal for analyzing value chain of ginger. A pretested semi-structured questionnaire was administered among 120 randomly selected farmers and 10 traders involved in ginger enterprise for the past two years. A face-to-face interview was scheduled to obtain data during October-November, 2018. Compound annual growth analysis revealed that area, production and yield of ginger were increasing at the rate of 1.73%, 1.65% and 0.95%, respectively, over the last seven years and price of ginger, over the past thirteen years, increasing at the rate of 3.28%. Value chain analysis revealed that producer, traders (wholesaler and exporter), retailer and consumer were the major actors involved. Farmers received substantial margin – 55% of the retail price, but the rest of the profit was shared to unscrupulous traders. B/C ratio of ginger farming in the study area was 2.42 revealing that ginger farming was a profitable business; with investment of Rs1.0 (0.0088US$) in ginger, farmers earned additional 1.42 rupees. Low productivity of ginger in the research area was caused by severe incidence of rhizome rot. In addition, price fluctuation, lack of processing and storing infrastructure, timely unavailability of rhizome seed, paucity of improved variety, and lack of farmers’ knowledge on improved cultivation practices were the major constraint of ginger farming. Overall, our study points out that solving the constraints, accessing new market, and organizing co-operatives are crucial for sustainable value chain development.
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Priyanka, Janampally Himabindu, and Nikhat Parveen. "Online employment portal architecture based on expert system." Indonesian Journal of Electrical Engineering and Computer Science 25, no. 3 (March 1, 2022): 1731. http://dx.doi.org/10.11591/ijeecs.v25.i3.pp1731-1735.
Full textAbstract:
Now a days, choosing the skill set which belongs to current marketing trends that suits him/her is difficult especial for the fresher (who is an employee). It is even more complex for the employer to requite the required skilled person. As there will be huge data. To match these two requirements, we need an expert system. An expert system which can cluster the data as well as to answer the query posted by both employee and employer. In this paper, component-based architecture is described which includes cloud computing, the cluster and software agents.
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Freire Carrillo, Victor Hugo, and Fredy Leonard Ibarra Sandoval. "Strategic marketing to strengthen dairy production." Universidad Ciencia y Tecnología 25, no. 111 (December 11, 2021): 154–64. http://dx.doi.org/10.47460/uct.v25i111.526.
Full textAbstract:
Microenterprises that produce dairy products face problems of unfair competition, unfavorable government regulations, and under-utilization of milk derivatives. This work focuses its objective on analyzing and developing strategic marketing for the strengthening of dairy production; For this, the contributions of marketing and its relationship with dairy production are enunciated and the marketing strategies of applied products are analyzed. Through a qualitative approach, with quantitative data, in the light of a descriptive, cross-sectional method, the methodological process is developed, through which results are obtained that show the need to propose product strategies and take advantage of serum waste milk. In this sense, the elaboration of products derived from whey is proposed for their subsequent commercialization. As a conclusion, small economy companies cannot afford investments of more than 800,000.00 USD; therefore, they require alternatives such as associativity.
Keywords: strategic marketing, product strategies, dairy, whey.
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Ardianto, Rio, and Sutarmo Iskandar. "STRATEGI PENGEMBANGAN PRODUKSI DAN SALURAN PEMASARAN PUPUK ORGANIK DI KECAMATAN KALIDONI KOTA PALEMBANG (STUDI KASUS SATKER INSTALASI 3R)." Societa: Jurnal Ilmu-Ilmu Agribisnis 10, no. 2 (February 2, 2022): 18. http://dx.doi.org/10.32502/jsct.v10i2.4287.
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This research was carried out to determine the strategy for developing production and marketing chanels for organic fertilizer (case study of the 3r instalation work unit from november 2020 to january 2021. The research method used was a survey. The sampling method used in this research is to determine the expert respondent consisting of a total of 8 people (purposive sampling), where the data obtained is qualitative data from expert respondent interviews which are then analyzed using the SWOT analysis method. The data collection method used in this study in primary data obtained from direct observations and interviews with respondent, secondary data obtained from various library sources, related agencies or institutions as well as institutions and interviews with respondents, secondary data obtained from various library sources, related agencies or institutions as well as institutions related to this research. The data processing method used is descriptive qualitative. By using SWOT analysis. The result show that the alternative strategy for developing production and marketing channels for organic fertilizer production by the 3r installation unit is the SO (strength-opportunities) strategy, which is to increas the amount of production and maintain the quality of fertilizer product so that the demand for consumers are met and increas sales creating variations of fertilizer, and also optimizing packaging by creating newer fertilizer brands, production ages, so that fertilizer sales can enter modern markets to expand business development. Creating organic fertilizer business credit by making good and attractive product quality so that consumers are interested.
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Keerthi, V., and T. Anuradha. "A Secret data sharing Model for Agriculture Experts in Federated Cloud based on Polynomial based Encrypted Scheme." International Journal of Innovative Technology and Exploring Engineering 10, no. 4 (February 28, 2021): 160–67. http://dx.doi.org/10.35940/ijitee.d8542.0210421.
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A shift in computation from PC’s to Cloud allows more number of users to involve in cooperative computation on various categories of data wish to merge their expertise and thereby gain more useful information without leaking their own sensitive information. In the case of data collected from various sensors in an agricultural farm IoT device, the cloud and customers can cooperate to provide adequate services; benefits to experts, research stations related to agriculture. Enormous Agriculture Data generated is related to Soil, weather, Research, crop, farmers, Agriculture marketing, Agri-IOT, fertilizers and pesticide makes cloud as a centralized resource.The exchange of information and research will inculcate a healthy competitive atmosphere in the country in agriculture. Sharing of data, computation, services across cloud boundaries with different clients at different places will enhance expertise suggestions and results to farming field which benefit to improve countries economy. Federation of cloud will allow resource and data sharing, but the security threats severely limit the application development as the usage of data processing or sharing mechanisms will leak private information. So in this research paper, a Polynomial Based Encryption Secret Sharing Scheme (PBESSS)is proposed as Federated cloud data exchange system with multiple cloud instances of the same cloud host or separate computing hosts.
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Poperechnyi, S., and O. Tarnavska. "Problems of state regulation of agriculture of Ukraine." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 21, no. 93 (November 16, 2019): 42–46. http://dx.doi.org/10.32718/nvlvet-e9309.
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The problems of state support of agriculture of Ukraine are analyzed. Scientific publications are dominated by criticism of existing support systems without conventional approaches to improving it. Even the interpretation of the concept of “state support” is debatable. The development of state support programs is complicated by the unformed market environment, the high level of monopolization of the agricultural procurement sector, and the difficulty of bringing small producers to target market segments. It is concluded that because of this, the possibility of creating private farms without their registration as legal entities is not realized. There has been a tendency for the emergence and accelerated development of particularly large farms focused on production for the export of raw materials while aggravating the social problems of the village. Only by government support will the negative trends in cattle reductions be offset. It is proposed to increase the effectiveness of state support programs by creating self-regulatory vertical marketing systems, in which the interests of all participants of these systems, ensuring their sustainable development, will be coordinated without direct state administrative intervention. Organizationally, it is easiest to create vertical marketing systems based on the initiative of existing processing plants, for which this is a way of procuring the required amount of raw materials with specified characteristics. Such raw materials can produce competitive products both domestically and internationally. Public financial support for such systems will ensure that their processes of origin and development are intensified. The organization's discussion on the cooperative principles of small processing is critically evaluated. It is shown that the main advantage of organizing such processing is to overcome market monopolization, to ensure without price interference stabilization of prices and their formation at a level acceptable to all members of the cooperative association. The risk of expected price uncertainty is reduced and bank loans may be attracted accordingly. Business plans for the development of individual enterprises and industries can be developed based on the expected price. The development of state targeted programs for agricultural development is simplified. Direction of state targeted programs of agricultural development and achievement of strategic goals, orientation to the data of the purpose of individual economic entities implies constant research and forecasting of market trends. Even large agricultural enterprises or business associations cannot carry out such research on their own. They provide for taking into account the expected values of macroeconomic indicators, and taking into account the international integration of Ukraine and the situation of the international market. Such research by state institutions, dissemination of information on the results of research, bringing information to all participants of the agrarian market is more important state support than direct state financial support.
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Kaliakparova, G. Sh, and Y. E. Gridneva. "Trends in the development of citrus growing in the Republic of Kazakhstan." Problems of AgriMarket, no. 4 (December 15, 2021): 136–42. http://dx.doi.org/10.46666/2021-4.2708-9991.15.
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The goal – is to identify the possibilities and prospects of citrus production in the Republic of Kazakhstan, the economic feasibility of growing citrus crops in the country in compareson with imported products, as well as the benefits for entrepreneurs in their cultivation, storage, delivery and sale. Research methods – statistical, analytical, abstract-logical. Results – the areas of use of citrus fruits in various industries are shown: agriculture, food industry, medicine, etc. Foreign experience is presented. Statistical data on prices, import of citrus fruits to the territory of the republic are analyzed. The factors that restrain obtaining their large quantities are summarized: increased competition from the CIS and foreign States; poorly developed infrastructure for processing these fruits, transport logistics, marketing of the finished product range, insufficient investor interest. Conclusions – effective government support for the industry is needed, as well as updating the material and technical base of breeding and seed-growing economic entities, application of the latest technologies, digitalization aimed to increase yields, production of environmentally friendly products, creating the necessary conditions for promoting Kazakhstani citrus products for export, organizing joint trade missions and consistency between manufacturers of the member countries of the Eurasian Economic Union and other foreign partners. Medicine rates citrus crops an extremely important place in the rational human diet, since vitamins and mineral salts contained in them are the same important nutrients as proteins, fats and carbohydrates. Over the past century, citrus plantations have taken the first place in world horticulture, leaving apple, pear, plum and cherry orchards far behind.
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ALONSO, JOSE, W. BYGRAVE, and L. M. GILLIN. "MATHEMATICAL VISUALIZATION AND ANALYSIS TECHNIQUES FOR ENTREPRENEURSHIP STUDIES: IMAGE PROCESSING IN THE UNITED STATES, EUROPE, JAPAN AND AUSTRALIA." Journal of Enterprising Culture 02, no. 01 (March 1994): 509–33. http://dx.doi.org/10.1142/s0218495894000136.
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Statistics and computer graphics, using linear and non-linear techniques, have been applied to entrepreneurial survey data in a study of the image analysis industry. Chief Executive Officers and Directors of Research have been interviewed in the United States, Europe, Japan and Australia. During the interview, a long questionnaire was completed. A mathematical model in terms of motivation, resources and performance measures has been developed to evaluate company positioning, and for future implementation as an expert system for high technology investment evaluation. A set of indices, derived using cluster and principal component analyses, describes groupings of variables which can be used to find the locus of a company position in an n-dimensional space. This position helps to establish whether the requisite technical, knowledge, marketing and financial infrastructures of the company are in keeping with the n-dimensional surfaces established by other companies in the field. These surfaces are then visualized using polynomial and Fourier parametric methods. Stratifications of the database by culture (as determined by geographical location), manufacturer-user-integrator classification, measures of innovation, and modes of deployment of financial resources are studied in terms of their taxonomic and performance characterisation abilities. Preliminary analyses reveal noticeable clustering of motivational variables by culture.
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Qamari, Ika Nurul, and Hammam Banu Ihsani. "Organic Rice Supply Chain Strategy in Sawangan Organic Farmers Association, Magelang District, Indonesia." E3S Web of Conferences 316 (2021): 01018. http://dx.doi.org/10.1051/e3sconf/202131601018.
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Indonesia is one of the countries that excel at organic agriculture. Exports to international markets are increasing from year to year. Organic agriculture is one of the farms in Indonesia that produces organic rice. Supply Chain Management (SCM) represents management science in agricultural activities that involve management, processing, distribution, marketing to products that consumers want. The research objectives: (1) identify supply chain actors and descriptive analysis of environmental conditions, (2) identify internal and external factors, (3) formulate strategies with a matrix of Strengths, Weaknesses, Opportunities, and Threats (SWOT), This study was carried out using a qualitative exploratory research approach, data were collected by interviewing ten people involved in the distribution of organic rice and secondary data. The results showed that the organic rice supply chain actors in Sawangan, Magelang District were farmers, Gapoktan, Gatos, and consumers. Based on the strategic formulation, five alternative strategies were obtained which consist of: (1) increasing the quality, quantity, and continuity of production, (2) expanding markets and facilitating distribution channels, (3) strengthening financial aspects, (4) conducting organic rice market research and planning. development, (5) facilitation and support from the government.
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KRAMSKYI, S. O., M. L. TARAKANOV, and P. O. АNTONYUK. "ORGANIZATIONAL FORMS OF INTEGRATION OF AGRICULTURAL MARKETS TO GLOBAL VALUE CHAINS." Economic innovations 24, no. 1(82) (March 20, 2022): 90–98. http://dx.doi.org/10.31520/ei.2022.24.1(82).90-98.
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Topicality. In Ukraine, there are opportunities for integration into global value chains, primarily in the agri-food markets. Concentration of these strategic resources in the structural units of agri-food enterprises in all segments of the global market with the formation of dynamic competitive advantages of national economies of their countries. This process is facilitated by the availability of developed transport infrastructure, especially sea and river ports, attracting investment, including foreign in increasing crop production, productive land, increased role of the state in regulating strategic agri-food markets. At the same time, this powerful potential is not used effectively. Significant losses are due in particular to the creation of logistics of export flows, which in many cases make domestic food products uncompetitive in foreign markets, due to inflated costs of supply to final consumers. Such inflated costs indicate the lack of coordinated interaction of export-oriented chains and organizational and economic mechanisms, their regulation. Aim and tasks. The purpose of the study is to substantiate the scientific provisions and organizational and economic forms of logistics support for the integration of agri-food markets into global value chains. Research results. The current methodological approaches to the analysis of global value chains are analyzed, it is established that the main analytical indicator for agri-food markets and their individual sectors is a two-component "index of participation in global value chains". Low rates of participation of commodity markets in global chains are characteristic of developing countries and exporting countries of commodities with low levels of domestic value added, as evidenced by the sectoral analysis of agricultural markets. Analysis of problems with the efficiency of global agri-food value chains and specific market participants, practice shows that the producer achieves the greatest economic effect when it sells not raw materials, but products of processing, with increased value. In particular, the urgency of this issue is exacerbated by the need to use logistical reserves in the process of servicing export flows. Recent data suggest that as countries participate in global value chains, commodity growth rates increase. Value chains play an important role as a source of job creation. Thus, trade and supply in food hubs within the logistics chains of food markets stimulates the development of logistics as a critical component of global chains, as the most important problem is to supply products in the right quantity, quality, on time. The study also focuses on general market factors that affect the efficiency of specific value chains in the external dimension. Conclusion. The study proposes a conceptual approach to integrating agri-food markets into global value chains by creating agri-food hubs. The peculiarity of this concept is the formation of networks of specialized hubs that should serve the commodity flows of related markets. The basis of agri-food hubs should be formed by logistics functions related to marketing activities, tools for end-to-end planning of commodity supplies, and their institutional support. This will ensure efficient logistics routes of goods supply, strengthen cooperation between the links of the chains, fully take into account the specifics of the requirements of foreign consumer markets. Prospects for further research on this issue include bringing the rules of tax and customs legislation in line with international standards, ensuring insurance of export contracts and more.
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Li, Xinzhong, and Seung-Rok Park. "Trade characteristics of foreign direct investment inflows in China." China Finance Review International 6, no. 2 (May 16, 2016): 177–207. http://dx.doi.org/10.1108/cfri-12-2014-0100.
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Purpose – The purpose of this paper is to indicate trade characteristics of Foreign direct investment (FDI) inflows in China and examine the dynamic interaction between FDI inflows and China’s international trade through empirical analysis. Design/methodology/approach – At first, this paper builds the probability distribution model (Poisson and negative binomial (NB)) to capture the characteristics of spatial distribution of all kinds of FDI firms in Chinese cities and provinces based on count data, so as to indicate the potentials for further introducing FDI inflows in China; Second, this paper investigates the effects of trade on FDI firms inflows based on probability regress model (Binary Logit, Tobit, NB, Poisson, zero inflated negative binomial) and shows how international trade accelerates the different kinds of FDI firms to agglomerate in Eastern, Middle and Western region by the endowments of factors; third, this paper empirically examines the magnitude and characteristics of trade effects generated by FDI inflows by building dynamic panel model based on continuous data. Findings – First, statistical tests of probability distribution model based on count data show that there are characteristics of spatial agglomeration of FDI firms such as manufacture firm, R & D firm, managing and marketing firm and total sectors, which obey NB distribution as whole; Second, this study indicate that FDI inflows have strong positive effects on the international trade in China’s provinces and on China’s regional trade, and that most of foreign firms in China are export oriented being strongly characterized as labor-intensive industries, especially, contributions of FDI to imports are greater than the contributions of FDI to exports in China’s Middle and Western trade, and the growth of FDI trade in China’s trade volume has been strong over the past years; third, the empirical results of models based on count data and continuous data indicate that FDI inflows have significantly positive relationship with international trade, that is, the relationship between FDI and international trade in the case of China is the characteristics with complement and imports substituting relationship. Research limitations/implications – Because of mixed data set for FDI inflows of processing and assembling trade and production-oriented FDI, efficiency-seeking and knowledge or technology – intensive FDI inflows in the past 36 years, the paper only investigate characteristics of FDI inflows in China before the turning point of financial crisis, but it is important for capturing the whole picture of trade characteristics of FDI inflows in China. Practical implications – The derived quantitative results imply that there are still greater potentials for further introducing FDI inflows in China, and decision-maker should make policy of introducing FDI inflows which are favorable to supporting innovative activities and economic agglomeration, and preferably encourage efficiency-seeking and export-oriented FDI inflows so as enhance quality and efficiency of economic growth, which are also helpful to accelerate upgrade of Chinese industry and gradually shorten gap of growth among Eastern, Middle and Western region. Social implications – FDI inflows in China not only stimulate the remarkable growth of bilateral trade between host country and home country, but also promote the growth of international trade between China and the rest of the world. Thus, policies of bilateral or multilateral free-trade and investment area should be encouraged, which will be also favorable to promote the growth and welfare in all the regions. Originality/value – This paper demonstrates that spatial distributions of FDI firms in Chinese cities and provinces obey NB probability distribution pattern, and puts forward the methodology of model based on count data and continuous data. Besides, this paper quantitatively indicates trade characteristics of FDI inflows in China as well as the dynamic interaction between FDI inflows and China’s international trade.
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KLEPIKOVA, Svitlana, Mariia YATSYNA, and Olena DRUHOVA. "Peculiarities of foreign economic activity management of enterprises." Economics. Finances. Law 11, no. - (November 26, 2021): 18–22. http://dx.doi.org/10.37634/efp.2021.11.3.
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Introduction. The paper is devoted to the problems of research of features and modern mechanisms of economic regulation of foreign economic activity of enterprises in Ukraine. The purpose of the paper is to improve the scientific and methodological basis for stimulating the development of foreign economic activity of enterprises and substantiation of the theoretical foundations of foreign economic activity of enterprises in order to further their development in the today's globalized world. Results. It is determined that one of the problems of foreign economic activity of enterprises is the problem of inefficient management system, lack of strategic and marketing approaches to enterprise management, and enterprises more often use the technique of short-term adaptation. An enterprise focused on the development of foreign economic activity should develop approaches to improve international marketing, especially in terms of making effective management decisions based on the processing of a significant amount of information data and assessing the factors of the international market environment. The main condition for the adaptation of enterprises to the rapidly changing external environment may be the formation of a system of strategic planning, which provides a more rational use of limited resources, promotes consistent development and implementation of management decisions, focuses on sustainable development in market conditions. The management staff should clearly formulate the principles of strategic research in order to intensify foreign trade in industrial enterprises, and most importantly – formed a marketing strategy for foreign trade. The main means of increasing the potential of foreign economic activity of enterprises are the formation of such economic conditions that would allow due to modernization of production to increase domestic production and services, introduce innovative technologies. Conclusion. In order to improve the foreign economic activity of Ukrainian enterprises, it is proposed to implement a policy aimed at increasing merchandise exports by introducing innovative developments to improve the quality of domestic products, which must meet international norms and standards necessary to create a sufficient level of competitiveness in domestic markets.
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Indah Sepwina Putri and Annisa Dewi Akbari. "Extended Theory of Planned Behavior (TPB) to Analyze the Batik Purchase Intention of Indonesian Millennials and Gen Z." International Journal of Industrial Engineering and Engineering Management 3, no. 2 (December 12, 2021): 97–104. http://dx.doi.org/10.24002/ijieem.v3i2.5546.
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As the nation’s cultural heritage of Indonesia, batik has an important role in the Indonesian economy. This industry provides job opportunities that involve a lot of human resources in it and contributes to the country's foreign exchange through the export of national batik to big countries. Although the development of the batik industry has increased, there are still problems in marketing batik products in Indonesia. These problems can lead to more serious problems such as batik craftsmen leaving the business. These problems must be overcome so that the batik industry can maintain its existence. One of the possible solutions is to understand buying behavior characteristics of the existing consumer groups, which are Millennials and gen Z. Therefore, the purpose of this research is to use a theoretical framework based on the Planned Behavior Theory (TPB) model by Ajzen (1991) to analyze the relationship between experimental variables and the effect on Indonesian Millennials and Gen Z's intention to buy Batik. The focus area selected was Java Island because that is an area with the largest batik industry center in Indonesia. So, the potential to reach a larger consumer need to be explored. Considering the potential of the new generation's high buying power, Millennials and Gen Z were selected as the subject of this study. A total of 177 respondents from various provinces in Java were involved in filling out an online questionnaire containing measurement items related to the purpose of this study. The next step is processing the data using the Partial Least Square Structural Equation Model (PLS-SEM), which has been widely used in various research disciplines over the last two decades. The results show that the five of six hypotheses tested are acceptable: 1) Attitude towards behavior influences purchase intention; (2) Batik Brand Image influences Attitude towards behavior; (3) Perceived behavior control influences purchase intention; (4) Subjective norm influences purchase intention; (5) attitude mediates the relationship between brand image and purchase intention.
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Muis, Indra, Solikin Solikin, and Dwiza Riana. "Strategic Marketing and Digital Marketing Training Activities for the Rattan Processing Industries in Cirebon Regency [Pelatihan Pemasaran Strategik dan Digital untuk Industri Pengolah Rotan di Kabupaten Cirebon]." Proceeding of Community Development 2 (February 21, 2019): 665. http://dx.doi.org/10.30874/comdev.2018.400.
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The aim of organizing strategic marketing and digital marketing training activities for the rattan processing industries in Cirebon Regency, West Java, Indonesia was to provide knowledge and skills in strategic and digital marketing. The training which was held for 8 (eight) hours was attended by 20 marketing managers and owners of the rattan processing industries who were members of the Cirebon Regency Association of Indonesian Industry and Crafts Association. It is hoped that through this training the participants would be able to improve the performance of export marketing of rattan-based products to foreign countries through their competitive advantages. The training methods used are lecturing, group discussion, and training evaluation. The results of the training were that participants were able to explain how to implement a market orientation culture in their business operations. In addition, the participants were also able to explain the efforts made in implementing export marketing strategies and export marketing capabilities. The trainees were also able to explain the factors that influence export marketing performance. Furthermore, this training also improved the skills of managers in implementing digital marketing approach in the marketing activities of the rattan processing industry.
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Anton, TARASYUK, and GAMALIY Volodymyr. "DIGITALIZATION TRENDS OF AGRICULTURAL ENTERPRISES IN UKRAINE." Herald of Kyiv National University of Trade and Economics 139, no. 5 (October 25, 2021): 72–85. http://dx.doi.org/10.31617/visnik.knute.2021(139)05.
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Background. Agriculture is a leader in the export of our country,butthere is no comprehensive systemic approach in Ukraine and in the world to the development of enterprises in this industry based on the use of information technology in terms of the concept of the Fourth Industrial Revolution. An analysis of recent research and publicationshas shown that there are some scientific achievements, but an important scientific and practical problem of a comprehensive strategy for digitalization of agricultural enterprises remains unresolved. The aim of the article is to study the current state of implementation of information technologies in Ukrainian agricultural enterprises, to identify unresolved problems of agricultural enterprises digitalization. Materials and methods. Methods of system analysis and synthesis, marketing researches, statistical and comparison were used in the paper. Results. Scientific hypotheses have been put forward regarding the need to create and implement a comprehensive concept of digitalization of agriculture – "Smart agricultural", which is a set of software and hardware that provides automated collection and transmission for processing all necessary data for management decisions in the agricultural sector. Based on the results of this study, the theoretical foundations for the development and application of intelligent systems in the agricultural sector and the use of automated workplaces in control systems have been developed. The main groups of hardware and software used for industry automation are considered. At detailed consideration of application of the specified technological directions, there are non-systematic application, absence of software for systematic fixing and control of parameters for the further analysis. Conclusion. The results of the development ways analysis of the "Agriculture 4.0" ("SmartFarm") concept for its application at the Ukrainian agricultural enterprises allowed to allocate four technological directions: aerospace technologies; Internet of Things (IoT); information and communication technologies; Big Data and Machine Learning. The main achievements in each technological direction, available developments and ways of their application are considered. We found out that technological and technical means are used to ensure the quality development of the agricultural sector, but most technologies are used for operational processes and control of the enterprise current state. The study demonstrates that the big data technology and machine learning, which are the most important for the creation of automated jobs are not developed completely. Keywords: management system, intelligent systems, machine learning, digitalization of agricultural sector.
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Williams, Jasmine E. M. "Export marketing information‐gathering and processing in small and medium‐sized enterprises." Marketing Intelligence & Planning 24, no. 5 (August 2006): 477–92. http://dx.doi.org/10.1108/02634500610682872.
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Otis, Thomas J. "THE U.S. CUCUMBER PROCESSING INDUSTRY STUDY: MARKETING POTENTIAL FOR CARIBBEAN EXPORT." HortScience 27, no. 6 (June 1992): 606a—606. http://dx.doi.org/10.21273/hortsci.27.6.606a.
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The Caribbean has been considered as a potential region for the winter production of processing cucumbers (Cucumis sativus L.). The industrial framework, transportation considerations, production costs, and marketing strategies are evaluated by utilizing pertinent studies, trade journals, and industry interviews. Three marketing strategies will be discussed; brined, fresh green stock, and attracting the processor to the region. Of these, producing fresh green stock has the greatest short term potential. This can be achieved through securing grower contracts and competitive backhaul rates, market proximity, and reduced production costs. These factors justify the Caribbean as a viable alternative to established areas for the export of cucumber products to the U.S. market during the winter season. The development of this market can be enhanced by improvements in the Caribbean transportation networks and stable governments.
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Oktoyoki, Hefri, Febri Nur Pramudya, and Tria Anti Sukmala Yulisa. "Strategies of Developing for Competitive Agribusiness Small Medium Enterprises (SMEs) in Rejang Lebong Regency." MAPETARI 4, no. 1 (June 25, 2019): 21–32. http://dx.doi.org/10.35989/mapetari.v4i1.7.
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Small and Medium Enterprises (SMEs) has a large potential for economic progress in Indonesia, But lately, its development experienced fluctuations due to various factors. Among them is the absence of the best strategy formulation for the development of Agribusiness UMKM. one of the potential SMEs of Agribusiness in Indonesia is Rejang Lebong Regency, especially its superior MSME products. The purpose of the research were to identify the characteristic SMEs of Agribusiness in Rejang Lebong, to analyze the internal and external factors of SMEs of Agribusiness and to create competitive SMEs of Agribusiness, and to formulate a competitive SMEs strategy.
The data was conducted by giving questioner to 30 SMEs of Agribusiness, and deep interview to 5 experts.. The selection of SMEs and experts in this research was conducted using non probability method. While, the collection of data was conducted by purposive sampling technique. Data processing method was using strategy formulation analysis that consist of IFE, EFE,IE, SWOT, and AHP using expert choice software.
The results of the study show that the most influential factors in the development of Rejang Lebong's competitive agribusiness SMEs at the highest level of actors are related services, the goal with the highest weight is to improve the competitiveness of MSMEs and weighting alternative strategies is to improve the quality of products and create new variations. and create membership programs such as special discounts, and facilitate access for new customers with purchases through technology-based bookings such as the internet, social media. While product packaging innovation by changing the packaging appearance becomes more attractive, product quality assurance and halal certification, comprehensive partnership between elements such as trainings, seminars and procurement of production technology, institutional strengthening and assistance in the use of marketing technology in navigating the disruption era.
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A. Griffith, David, Hannah S. Lee, Chang Seob Yeo, and Roger Calantone. "Marketing process adaptation." International Marketing Review 31, no. 3 (May 6, 2014): 308–34. http://dx.doi.org/10.1108/imr-06-2013-0113.
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Purpose – The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments and psychic distance on the adaptation/standardization of relational behavior and detailed contracting and how process adaptation/standardization influences new product outcomes and jointly created value in the focal export relationship. Design/methodology/approach – A survey was conducted of 151 US manufacturers regarding their relationship with their primary foreign buyers. Data were analyzed with partial least squares estimation. Findings – The results indicate that high levels of transaction-specific investments lead to the adaptation of relational behaviors whereas high levels of psychic distance lead to less adaptation of detailed contracting. The adaptation of relational behaviors and detailed contracting reflect differential direct effects on export performance. Furthermore, the results indicate that there is a significant positive interaction effect between the adaptation of relational behavior and detailed contracting on jointly created value in the focal export relationship. Practical implications – The findings of the study reveal that adaptation of the marketing process related to relationship governance strategies can play an important role in the export marketing process, but managers must proceed with caution in balancing relational behavior and detailed contract adaptation. The results also point to the importance of understanding the underlying source of uncertainty and adapting appropriate aspects of governance for enhancing jointly created value in the export relationship. Originality/value – The value of this research lies in its goal to highlight the issue of marketing process adaptation across multiple export relationships. Less attention has been paid to the marketing “processes” of governing multiple export relationships in the international marketing strategy literature relative to “program” standardization/adaptation. This is one of the first empirical studies on marketing process adaptation of governance employing the theoretical framework of GVA.
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Kayabasi, Aydin, and Thandiwe Mtetwa. "Impact of marketing effectiveness and capabilities, and export market orientation on export performance." European Business Review 28, no. 5 (August 8, 2016): 532–59. http://dx.doi.org/10.1108/ebr-11-2014-0084.
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Purpose The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance. Design/methodology/approach The research analyses whether export market orientation, marketing effectiveness and marketing capabilities are antecedents of export performance with structural equation modelling. Data to test the model were obtained through a structured survey of 443 export companies operating in the Aegean region of Turkey. After explanatory and confirmatory factor analysis, the structural model was tested. Findings The findings suggest that export market orientation has a significant impact on marketing capabilities and marketing effectiveness, and that marketing effectiveness has a significant impact on export performance. This indicates that export market orientation is central to the development of marketing capabilities, while marketing effectiveness contributes to explaining export performance. Research limitations/implications There are several limitations of the research. The first significant limitation is that the variables had various sub-dimensions. The second limitation is about sampling of the research that it is not specific to a particular sector. Practical implications This paper provides useful insights to exporters on market orientation, focal dimensions of marketing effectiveness and marketing capabilities that would help them enhance their export performance. Originality/value Using the resource-based view, this paper contributes to the explanation for export performance by assessing the role of export market orientation behaviour on marketing capabilities and marketing effectiveness.