Dissertations / Theses on the topic 'Export marketing Data processing'
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1
Bilimoria, Cyrus M. "Use of computers and the Internet to facilitate export of prefabricated housing from Canada." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/mq64106.pdf.
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Ip, Lai Cheng. "Mining on social network community for marketing." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3950661.
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Davidson, Kelly A. "THE IMPACT OF PERCEIVED BARRIERS TO EXPORT: AN ANALYSIS OF KENTUCKY AGRICULTURAL AND FOOD PROCESSING FIRMS." Lexington, Ky. : [University of Kentucky Libraries], 2009. http://hdl.handle.net/10225/1115.
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Thesis (M.S.)--University of Kentucky, 2009.Title from document title page (viewed on May 3, 2010). Document formatted into pages; contains: vii, 80 p. : ill. (some col.). Includes abstract and vita. Includes bibliographical references (p. 76-79).
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Venkataraman, Suzanne Marie. "CAD graphics utilization in the design and marketing phases of textile/apparel product development." Thesis, Virginia Tech, 1992. http://hdl.handle.net/10919/41538.
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The purpose of this research was to identify the expertise of CAD graphics operators/managers in the design and marketing phases of textile/apparel product development. Additionally, the purposes were to determine the effect of CAD graphics on product development in the textile/apparel industry, and to identify future needs and uses of CAD graphics in the industry.
A questionnaire was sent to 117 CAD graphics operators/managers. The results from the questionnaire were obtained through frequency and percentage distributions.
The major findings of this study concluded that textile design and/or colorations and coloration of sketches were the major uses for CAD graphics systems. The shortening of response time of development of idea in design cycle was the major benefit of using a CAD graphics system. Future needs and wants were found to be mainly in the areas of better color control, matching and selection, better resolution in printing, and faster, larger printout capabilities.Master of Science
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容勁 and King Stanley Yung. "Application of multi-agent technology to supply chain management." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31223886.
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李安敏 and On-man Andrew Lee. "Some thoughts on the applications of management science in sales and marketing activities on the professional products." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267397.
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王達才 and Tat-choi Wong. "The strategic importance of information systems to airline revenue management." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31266873.
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Winn, David. "An analysis of neural networks and time series techniques for demand forecasting." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1004362.
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This research examines the plausibility of developing demand forecasting techniques which are consistently and accurately able to predict demand. Time Series Techniques and Artificial Neural Networks are both investigated. Deodorant sales in South Africa are specifically studied in this thesis. Marketing techniques which are used to influence consumer buyer behaviour are considered, and these factors are integrated into the forecasting models wherever possible. The results of this research suggest that Artificial Neural Networks can be developed which consistently outperform industry forecasting targets as well as Time Series forecasts, suggesting that producers could reduce costs by adopting this more effective method.
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Soutar, Garron. "Target marketing : the geographical information systems approach." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53611.
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Thesis (MA)--Stellenbosch University, 2003.ENGLISH ABSTRACT: Geodemographics has been used extensively as a decision-support tool in both the business sector and the market survey environment in the United States, the United Kingdom and numerous other countries. This has however not been the case in South Africa, partly because of the expense involved in capturing current and complete customer information. As an alternative to capturing all the required customer information, geodemographics has frequently made use of government census data to supplement the organisation-specific data. However, even the census data has its shortcomings. This research has explored a method for building an organisation-specific database using a combination of government census data and organisation-specific data. The organisation-specific data was captured using a questionnaire that was targeted to a specific group of people. The information obtained from the questionnaire and which overlapped with specific census data variables was then used to update the relevant census variables. Cluster analysis was subsequently conducted on the census data in order to identify enumerator areas within the Western Province that had demographic and economic characteristics similar to those of the surveyed areas. Once the appropriate enumerator areas had been identified, the organisation-specific information from the survey was extrapolated to these new areas outside of the surveyed areas. The methodology used in this research provides a process that allows organisations to build a unique geodatabase by making use of the good qualities of both the census data and user-specific data. The resulting geodatabase is one that contains current and pertinent information while also providing complete spatial coverage.
AFRIKAANSE OPSOMMING: Geodemografie word op groot skaal gebruik as n hulpmiddel vir die ondersteuning van besluitneming in die sakesektor en die markopname-omgewing in die Verenigde State, die Verenigde Koninkryk en talle ander lande. Dit is egter nie in Suid-Afrika die geval nie, deels as gevolg van die onkoste verbonde aan vaslegging van die jongste en volledige kliente-inligting. As n altematief vir die vaslegging van al die vereiste kliente-inligting maak geodemografie dikwels gebruik van sensusdata om data eie aan n organisasie aan te vul. Selfs sensusdata het egter tekortkominge. Hierdie navorsing het n metode ondersoek vir die opbou van n databasis eie aan n organisasie deur gebruik te maak van n kombinasie van sensusdata en data eie aan n organisasie. Die data eie aan ri organisasie is vasgele deur gebruik te maak van ri vraelys vir n spesifieke teikengroep. Die inligting wat uit die vraelys verkry is en wat met die spesifieke sensusdataveranderlikes ooreengestem het, is toe gebruik om die relevante sensusveranderlikes by te werk. Skakelingsanalise is daama op die sensusdata uitgevoer ten einde opnemerareas in die Westelike Provinsie te identifiseer wat soortgelyke demografiese en ekonomiese kenmerke gehad het as die areas waarin die vraelysopname gemaak is. Nadat die geskikte opnemerareas gei'dentifiseer is, is die inligting eie aan die organisasie uit die opname geekstrapoleer na hierdie nuwe areas buite die areas waar die opname gemaak is. Die metodologie wat in hierdie navorsing gebruik is, verskaf n metodologie wat organisasies in staat stel om n unieke geodatabasis op te bou deur gebruik te maak van die goeie eienskappe van beide die sensusdata en die data eie aan die gebruiker. Die geodatabasis wat hieruit voortspruit, is een wat die jongste en verbandhoudende inligting bevat en volledige ruimtelike dekking bied.
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Pettersson, Christoffer. "Investigating the Correlation Between Marketing Emails and Receivers Using Unsupervised Machine Learning on Limited Data : A comprehensive study using state of the art methods for text clustering and natural language processing." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189147.
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The goal of this project is to investigate any correlation between marketing emails and their receivers using machine learning and only a limited amount of initial data. The data consists of roughly 1200 emails and 98.000 receivers of these. Initially, the emails are grouped together based on their content using text clustering. They contain no information regarding prior labeling or categorization which creates a need for an unsupervised learning approach using solely the raw text based content as data. The project investigates state-of-the-art concepts like bag-of-words for calculating term importance and the gap statistic for determining an optimal number of clusters. The data is vectorized using term frequency - inverse document frequency to determine the importance of terms relative to the document and to all documents combined. An inherit problem of this approach is high dimensionality which is reduced using latent semantic analysis in conjunction with singular value decomposition. Once the resulting clusters have been obtained, the most frequently occurring terms for each cluster are analyzed and compared. Due to the absence of initial labeling an alternative approach is required to evaluate the clusters validity. To do this, the receivers of all emails in each cluster who actively opened an email is collected and investigated. Each receiver have different attributes regarding their purpose of using the service and some personal information. Once gathered and analyzed, conclusions could be drawn that it is possible to find distinguishable connections between the resulting email clusters and their receivers but to a limited extent. The receivers from the same cluster did show similar attributes as each other which were distinguishable from the receivers of other clusters. Hence, the resulting email clusters and their receivers are specific enough to distinguish themselves from each other but too general to handle more detailed information. With more data, this could become a useful tool for determining which users of a service should receive a particular email to increase the conversion rate and thereby reach out to more relevant people based on previous trends.Målet med detta projekt att undersöka eventuella samband mellan marknadsföringsemail och dess mottagare med hjälp av oövervakad maskininlärning på en brgränsad mängd data. Datan består av ca 1200 email meddelanden med 98.000 mottagare. Initialt så gruperas alla meddelanden baserat på innehåll via text klustering. Meddelandena innehåller ingen information angående tidigare gruppering eller kategorisering vilket skapar ett behov för ett oövervakat tillvägagångssätt för inlärning där enbart det råa textbaserade meddelandet används som indata. Projektet undersöker moderna tekniker så som bag-of-words för att avgöra termers relevans och the gap statistic för att finna ett optimalt antal kluster. Datan vektoriseras med hjälp av term frequency - inverse document frequency för att avgöra relevansen av termer relativt dokumentet samt alla dokument kombinerat. Ett fundamentalt problem som uppstår via detta tillvägagångssätt är hög dimensionalitet, vilket reduceras med latent semantic analysis tillsammans med singular value decomposition. Då alla kluster har erhållits så analyseras de mest förekommande termerna i vardera kluster och jämförs. Eftersom en initial kategorisering av meddelandena saknas så krävs ett alternativt tillvägagångssätt för evaluering av klustrens validitet. För att göra detta så hämtas och analyseras alla mottagare för vardera kluster som öppnat något av dess meddelanden. Mottagarna har olika attribut angående deras syfte med att använda produkten samt personlig information. När de har hämtats och undersökts kan slutsatser dras kring hurvida samband kan hittas. Det finns ett klart samband mellan vardera kluster och dess mottagare, men till viss utsträckning. Mottagarna från samma kluster visade likartade attribut som var urskiljbara gentemot mottagare från andra kluster. Därav kan det sägas att de resulterande klustren samt dess mottagare är specifika nog att urskilja sig från varandra men för generella för att kunna handera mer detaljerad information. Med mer data kan detta bli ett användbart verktyg för att bestämma mottagare av specifika emailutskick för att på sikt kunna öka öppningsfrekvensen och därmed nå ut till mer relevanta mottagare baserat på tidigare resultat.
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Yang, Ching-Ling. "Java/XML-based Trading Information Processing System for produce wholesale market." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2711.
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Euawatana, Teerapong. "Implementation business-to-business electronic commercial website using ColdFusion 4.5." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1917.
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This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.
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Quiñones, Cesar. "Implementation business-to-consumer electronic commerce website using asp.net web programming framework." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2948.
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The purpose of this project is to demonstrate an integration of real world, real time e-commerce with the knowledge and experience gained in participating in the Masters of Business Administration -- Information Management program at California State University, San Bernardino. It is this knowledge and experience that is used to create a Business-To-Consumer (B2C) electronic commerce application (ECA) using available Internet and information management technology. This project presents all aspects of the simulation beginning with the background research of the canine services and supplies industry and ending with an e-commerce simulation and post implementation audit.
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Ponelis, S. R. (Shana Rachel). "Data marts as management information delivery mechanisms: utilisation in manufacturing organisations with third party distribution." Thesis, University of Pretoria, 2002. http://hdl.handle.net/2263/27061.
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Customer knowledge plays a vital part in organisations today, particularly in sales and marketing processes, where customers can either be channel partners or final consumers. Managing customer data and/or information across business units, departments, and functions is vital. Frequently, channel partners gather and capture data about downstream customers and consumers that organisations further upstream in the channel require to be incorporated into their information systems in order to allow for management information delivery to their users. In this study, the focus is placed on manufacturing organisations using third party distribution since the flow of information between channel partner organisations in a supply chain (in contrast to the flow of products) provides an important link between organisations and increasingly represents a source of competitive advantage in the marketplace. The purpose of this study is to determine whether there is a significant difference in the use of sales and marketing data marts as management information delivery mechanisms in manufacturing organisations in different industries, particularly the pharmaceuticals and branded consumer products. The case studies presented in this dissertation indicates that there are significant differences between the use of sales and marketing data marts in different manufacturing industries, which can be ascribed to the industry, both directly and indirectly.Thesis (MIS(Information Science))--University of Pretoria, 2002.
Information Science
MIS
unrestricted
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Khouri, Ahmed Shams. "The feasibility of establishing an internet advertising agency in the United Arab Emirates." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1971.
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The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.
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Teesri, Sumuscha. "Implementation business-to-business electronic commerce website using active server pages." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/3023.
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E-commerce is the current approach for doing any type of business online, which uses the superior power of digital information to understand the requirements and preferences of each client and each partner, to adapt products and services for them, and then to distribute the products and services as swiftly as possible.
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"Segmental contribution accounting system design for marketing performance assessment: a hypothetical case." Chinese University of Hong Kong, 1994. http://library.cuhk.edu.hk/record=b5888057.
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by Fong Kwan-ting, Ronald, Koo Cheuk-wah, Anthony.Thesis (M.B.A.)--Chinese University of Hong Kong, 1994.
Includes bibliographical references (leaves 56-58).
ACKNOWLEDGEMENT --- p.i
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF FIGURES --- p.v
LIST OF EXHIBITS --- p.vi
Chapter
Chapter I. --- INTRODUCTION --- p.1
Objective of this Project --- p.2
Planning and Allocating Resources --- p.2
Controliing Operations --- p.3
Evaluating the Performance of Segment Managers --- p.3
Background of C&P Company -- a Hypothetical Case --- p.3
Chapter II. --- LITERATURE REVIEW --- p.5
Marketing Performance Assessment --- p.5
Marketing Efficiency --- p.6
Marketing Effectiveness --- p.7
Marketing audit --- p.7
Marketing effectiveness --- p.9
Recent Developments of Marketing Performance Assessment --- p.10
Concluding Remarks --- p.13
Segmental Contribution Analysis --- p.14
Terminologies Used in Segmental Contribution Analysis --- p.14
Direct fixed costs --- p.14
Common fixed costs- --- p.15
Contribution margin --- p.15
Performance margin --- p.15
Segment margin --- p.15
Residual income analysis --- p.16
Net income --- p.16
Segmental Contribution Accounting System --- p.16
Application of the Proposed Segmental Contribution Accounting System --- p.18
Contribution margin --- p.18
Segment margin --- p.18
Evaluating segment manager's performance --- p.19
Concluding Remarks --- p.19
Chapter III. --- SYSTEM DESIGN FOR THE C&P COMPANY --- p.21
Prototype --- p.21
Input Formats --- p.21
Output Formats --- p.22
Structure Analysis --- p.22
Data Flow Diagram --- p.22
System Dictionary --- p.23
Transform Descriptions --- p.23
Chapter IV. --- CONCLUSION & DIRECTION FOR FUTURE RESEARCH --- p.24
EXHIBITS --- p.25
BIBLIOGRAPHY --- p.56
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"A study of frequent pattern and association rule mining: with applications in inventory update and marketing." 2004. http://library.cuhk.edu.hk/record=b5891887.
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Wong, Chi-Wing.Thesis (M.Phil.)--Chinese University of Hong Kong, 2004.
Includes bibliographical references (leaves 149-153).
Abstracts in English and Chinese.
Abstract --- p.i
Acknowledgement --- p.iv
Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- MPIS --- p.3
Chapter 1.2 --- ISM --- p.5
Chapter 1.3 --- MPIS and ISM --- p.5
Chapter 1.4 --- Thesis Organization --- p.6
Chapter 2 --- MPIS --- p.7
Chapter 2.1 --- Introduction --- p.7
Chapter 2.2 --- Related Work --- p.10
Chapter 2.2.1 --- Item Selection Related Work --- p.11
Chapter 2.3 --- Problem Definition --- p.22
Chapter 2.3.1 --- NP-hardness --- p.25
Chapter 2.4 --- Cross Selling Effect by Association Rules --- p.28
Chapter 2.5 --- Quadratic Programming Method --- p.32
Chapter 2.6 --- Algorithm MPIS_Alg --- p.41
Chapter 2.6.1 --- Overall Framework --- p.43
Chapter 2.6.2 --- Enhancement Step --- p.47
Chapter 2.6.3 --- Implementation Details --- p.48
Chapter 2.7 --- Genetic Algorithm --- p.60
Chapter 2.7.1 --- Crossover --- p.62
Chapter 2.7.2 --- Mutation --- p.64
Chapter 2.8 --- Performance Analysis --- p.64
Chapter 2.8.1 --- Preparation Phase --- p.65
Chapter 2.8.2 --- Main Phase --- p.69
Chapter 2.9 --- Experimental Result --- p.77
Chapter 2.9.1 --- Tools for Quadratic Programming --- p.77
Chapter 2.9.2 --- Partition Matrix Technique --- p.78
Chapter 2.9.3 --- Data Sets --- p.81
Chapter 2.9.4 --- Empirical Study for GA --- p.84
Chapter 2.9.5 --- Experimental Results --- p.92
Chapter 2.9.6 --- Scalability --- p.102
Chapter 2.10 --- Conclusion --- p.106
Chapter 3 --- ISM --- p.107
Chapter 3.1 --- Introduction --- p.107
Chapter 3.2 --- Related Work --- p.108
Chapter 3.2.1 --- Network Model --- p.108
Chapter 3.3 --- Problem Definition --- p.112
Chapter 3.4 --- Association Based Cross-Selling Effect --- p.117
Chapter 3.5 --- Quadratic Programming --- p.118
Chapter 3.5.1 --- Quadratic Form --- p.119
Chapter 3.5.2 --- Algorithm --- p.128
Chapter 3.5.3 --- Example --- p.129
Chapter 3.6 --- Hill-Climbing Approach --- p.134
Chapter 3.6.1 --- Efficient Calculation of Formula of Profit Gain --- p.134
Chapter 3.6.2 --- FP-tree Implementation --- p.135
Chapter 3.7 --- Empirical Study --- p.136
Chapter 3.7.1 --- Data Set --- p.137
Chapter 3.7.2 --- Experimental Results --- p.138
Chapter 3.8 --- Conclusion --- p.141
Chapter 4 --- Conclusion --- p.147
Bibliography --- p.153
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Chang, Shiao-O., and 張紹娥. "Research of Marketing Strategic Using Data Warehouse Technique and On-Line Analytical Processing." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/85652396168205849990.
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碩士中國文化大學
資訊管理研究所碩士在職專班
95
The agitation of global economic and trade liberalization is in the ascendant, management of relationship between enterprise and customer has become an essential and must possessed ability by enterprises to pursue the advantage of the difference and competition for promoting customer’s occupation rate. Shorten the lead time, from placing order to goods arrival warehouse to achieve “just in time” goods supply, has become an important judgment for most of American and European retailers to score their suppliers. To most of suppliers, guarantee that more than 98% supply rate and delivering the goods to customer in one week, is a great challenge. Though, at present the affiliated enterprises on retail industry pursue the so-called Vendor Management Inventory (VMI), for sharing the stock and sales information among supplier and retailer by electronic data interchange (EDI), which offer supplier information to make goods supplemental decision to their customer just in time and right in amount, introducing of the VMI into an enterprise remains some questions, such as supplier and retailer must be overall electronization, information transmission must keep non-congestion, consistency, and exactly intact; also the supplier and retailer need to cooperate on resource integration and information sharing. This research regards supplier of retail business as the research object. In order to effectively integrate enterprise resources in the individual case, the activity information for purchasing, delivering, and selling is tightly link together; and the integration and combination of heterogeneous daily operation data sources from different distributed system across areas by establishing a data warehouse (DW); meanwhile proceeding multi on line analytical processing (OLAP) for advanced in-time analysis method; furthermore performing sales forecast by data mining technology and domain knowledge on retail industry as the basis of purchasing for decision maker to achieve the goal of “just in time” supply and inventory control.
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"The development and implementation of a marketing decision support system." Chinese University of Hong Kong, 1985. http://library.cuhk.edu.hk/record=b5886333.
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Chang, Wen-Tu, and 張文圖. "A Study on Marketing Using on-line analytical processing and Data mining — with Telecommunication subscriber." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/85145739737983142085.
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碩士國立雲林科技大學
資訊管理系碩士班
90
The liberalization and privatization of the state-monopolized telecommunica-tions industry in Taiwan has become a salient trend. In order to compete or mai- ntain advantages in such a competitive environment, telecommunications com- panies are targeting at increasing their market shares by various market-ing strategies. The target marketing approach─segmenting customers into dif-ferent clusters and focusing product promotion on selected clusters─has been widely adopted. In this research, we focused on the data mining approach was applied to analyze the mass information. In the first stage, the Structure Query Language（SQL）was used to search disconnecting subscribers of the com-munication database. The repairman’s telephone interview and home-service testing were applied on this studies. Also, the OnLine Analytical Processing was used to analyze the characteristic of the low-connection. The results showed that it is related to the various degrees of the low-connection. Base on the studies, the improvement of the low-connection will increase both the con-fidence of repairman and target marketing. Subsequently, to find out specific customers with the identified characteristics, the link analysis technique was proposed. An empirical study was conducted to validate the effectiveness of the proposed approach. The result showed that the response rate of our target marketing strategy was more than three times of that of a mass marketing one. The contribution of this research include not only proposing an data mining approach for target marketing but also suggesting some data mining applica-tions for the telecommunication industry.
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"Information processing systems in restaurants: a Hong Kong service industry story." Chinese University of Hong Kong, 1994. http://library.cuhk.edu.hk/record=b5888025.
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by Yeung Wing-wah Eric.Thesis (M.B.A.)--Chinese University of Hong Kong, 1994.
Includes bibliographical references (leaves 66-67).
Chapter CHAPTER ONE --- "BACKGROUND, STATEMENT OF THE PROBLEM AND METHODOLOGY" --- p.1
Chapter 1.1 --- BACKGROUND --- p.1
Chapter 1.1.1 --- FIVE VIEWS OF MARKETING
Chapter 1.1.2 --- WHAT MAKES THE DIFFERENCE?
Chapter 1.2 --- STATEMENT OF THE PROBLEM --- p.6
Chapter 1.2.1 --- THE EMERGENCE OF INFORMATION SYSTEMS IN SERVICE INDUSTRIES
Chapter 1.2.2 --- MARKETING CHALLENGES IN THE RESTAURANT INDUSTRY
Chapter 1.3 --- METHODOLOGY --- p.12
Chapter CHAPTER TWO --- RELATED LITERATURE --- p.14
Chapter CHAPTER THREE --- RESTAURANTS: SOME HISTORY AND ASPECTS OF OPERATION --- p.19
Chapter 3.1 --- THE ORIGINS AND DEVELOPMENT OF EATING PLACES --- p.19
Chapter 3.2 --- THE OPERATIONAL ASPECTS OF RESTAURANTS --- p.20
Chapter 3.2.1 --- THE SENSES AND FOOD ACCEPTANCE
Chapter 3.2.2 --- THE ENVIRONMENT AND THE SETTING
Chapter 3.3 --- THE HUMAN FACTORS IN RESTAURANT --- p.24
Chapter 3.4 --- TAKING THE ORDER --- p.25
Chapter 3.5 --- BILLING --- p.26
Chapter 3.6 --- THE ALLOCATION OF SPACE --- p.27
Chapter 3.7 --- METHODS AND LEVELS OF SERVICE --- p.28
Chapter 3.8 --- MAIN ASPECTS OF SUCCESSFUL RESTAURANT MARKETING --- p.30
Chapter 3.8.1 --- PLANNING FURTHER AHEAD THAN ONE YEAR
Chapter 3.8.2 --- MARKETING AND REDEFINING MARKETS
Chapter 3.8.3 --- PRICING STRATEGIES
Chapter CHAPTER FOUR --- INFORMATION TECHNOLOGY --- p.36
Chapter 4.1 --- DEFINITION OF INFORMATION PROCESSING SYSTEMS --- p.36
Chapter 4.2 --- DIFFERENT KINDS OF SYSTEMS --- p.37
Chapter 4.2.1 --- OPERATIONAL LEVEL SYSTEMS
Chapter 4.2.2 --- KNOWLEDGE LEVEL SYSTEMS
Chapter 4.2.3 --- MANAGEMENT LEVEL SYSTEMS
Chapter 4.2.3.1 --- MANAGEMENT INFORMATION SYSTEMS
Chapter 4.2.3.2 --- DECISION SUPPORT SYSTEMS
Chapter 4.2.4 --- STRATEGIC LEVEL SYSTEMS
Chapter 4.3 --- MANAGEMENT INFORMATION - MARKETING ASPECTS --- p.43
Chapter 4.3.1 --- NEEDS OF INFORMATION PROCESSING SYSTEMS
Chapter 4.3.2 --- MARKETING INFORMATION CHECK LIST
Chapter 4.4 --- INFORMATION PROCESSING SYSTEMS --- p.47
Chapter 4.4.1 --- INFORMATION PROCESSING SYSTEMS IN MODERN COMMERCIAL ORGANISATIONS
Chapter 4.4.2 --- INFORMATION PROCESSING SYSTEMS IN OTHER ORGANISATIONS
Chapter CHAPTER FIVE --- CASES IN RESTAURANTS: A HONG KONG STORY --- p.51
Chapter 5.1 --- CLASSICAL RESTAURANTS --- p.51
Chapter 5.2 --- FAST FOOD RESTAURANTS --- p.56
Chapter 5.3 --- SMALL FOOD STALLS --- p.59
Chapter CHAPTER SIX --- SUMMARY AND IMPLICATIONS --- p.62
Chapter CHAPTER SEVEN --- BIBLIOGRAPHY --- p.66
Chapter CHAPTER EIGHT --- APPENDICES --- p.68
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Chatterjee, Abhijit 1971. "Data mining and optimization : applications in customer portfolio management in the credit card industry." 2003. http://hdl.handle.net/2152/12064.
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"An intelligent itinerary planning model for the travel and tourism industry in Hong Kong." 2001. http://library.cuhk.edu.hk/record=b5890578.
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by Yau Yin Fong, Yip Claudia.Thesis (M.B.A.)--Chinese University of Hong Kong, 2001.
Includes bibliographical references (leaves 49-51).
ABSTRACT --- p.I
TABLE OF CONTENT --- p.II
LIST OF FIGURES --- p.IV
PREFACE --- p.V
Chapter CHAPTER I --- INTRODUCTION --- p.1
Chapter CHAPTER II --- HONG KONG'S TRAVEL AND TOURISM INDUSTRY_ --- p.5
Chapter II.a. --- Performance in 2000 --- p.5
Chapter II.b. --- Plans in 2001 --- p.6
Chapter CHAPTER III --- INTERNET MARKETING FOR TOURISM --- p.8
Chapter III.a. --- Traditional Method of Tourism Promotion --- p.8
Chapter III.b. --- Internet - The Most Important Mass Medium --- p.8
Chapter III.c. --- The World Wide Web (WWW) --- p.9
Chapter III.d. --- Advantage of WWW --- p.10
Chapter III.e. --- HKTA's Web Site --- p.11
Chapter III.f. --- Why Marketing Destinations Online is Important to the Tourism Industry --- p.12
Chapter III.g. --- Extending the Usefulness of WWW --- p.14
Chapter CHAPTER IV --- ITINERARY PLANNING MODEL --- p.16
Chapter IV.a. --- Requirement for Itinerary Planning Model --- p.16
Chapter IV.b. --- The Input Process --- p.19
Chapter IV.c. --- Conversion of Hours to Numbers and Types of Travel Session --- p.22
Chapter IV.d. --- How does the Matching Process Work --- p.27
Chapter IV.e. --- A Matching Approach to Itinerary Planning --- p.33
Chapter IV.f. --- Tourist as Variety Seeker --- p.39
Chapter IV.g. --- A Buffet Approach to Itinerary Planning --- p.40
Chapter IV.h. --- Extension - Web-mining --- p.433
Chapter CHAPTER V --- CONCLUSION --- p.444
APPENDIX --- p.466
BIBLIOGRAPHY --- p.499
25
"Distance-based representative skyline." 2009. http://library.cuhk.edu.hk/record=b5894005.
Full textAbstract:
Ding, Ling.Thesis (M.Phil.)--Chinese University of Hong Kong, 2009.
Includes bibliographical references (leaves [43]-45).
Abstract also in Chinese.
Thesis Committee --- p.i
Abstract --- p.ii
Acknowledgement --- p.iv
Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- Background --- p.1
Chapter 1.2 --- Motivation --- p.3
Chapter 1.3 --- Thesis Organization --- p.4
Chapter 2 --- Representative Skylines and Basic Properties --- p.6
Chapter 2.1 --- Existing Formulation --- p.6
Chapter 2.1.1 --- Max-dominance Representative Skyline --- p.6
Chapter 2.1.2 --- Defects of the Existing Formulation --- p.7
Chapter 2.2 --- Our Formulation --- p.9
Chapter 2.2.1 --- Distance-based Representative Skyline --- p.9
Chapter 2.2.2 --- Properties of Our Formulation --- p.10
Chapter 2.3 --- Problem Definition --- p.12
Chapter 3 --- The Two-dimensional Case --- p.13
Chapter 3.1 --- Algorithm 2D-opt --- p.13
Chapter 3.2 --- Time Complexity --- p.15
Chapter 3.3 --- Computing Covering Circles --- p.15
Chapter 4 --- The Higher-dimensional Case --- p.18
Chapter 4.1 --- NP-hardness and 2-approximation --- p.18
Chapter 4.1.1 --- Proof of NP-hardness --- p.18
Chapter 4.1.2 --- Algorithm naive-greedy --- p.19
Chapter 4.2 --- Algorithm I-greedy --- p.20
Chapter 4.2.1 --- Conservative Skyline --- p.22
Chapter 4.2.2 --- Access Order --- p.23
Chapter 4.3 --- Computing the Maximum Representative Distance --- p.27
Chapter 5 --- Experiments --- p.30
Chapter 5.1 --- Data --- p.30
Chapter 5.2 --- Representation Quality --- p.31
Chapter 5.2.1 --- Representative Skylines --- p.31
Chapter 5.2.2 --- Representation Error Comparison --- p.33
Chapter 5.3 --- Efficiency --- p.34
Chapter 5.3.1 --- Running Time Comparison --- p.34
Chapter 5.3.2 --- Scalability Comparison --- p.37
Chapter 6 --- Related Work --- p.39
Chapter 7 --- Conclusions --- p.41
A List of Publications --- p.42
Bibliography --- p.43
26
"Finding the influence set through skylines." 2009. http://library.cuhk.edu.hk/record=b5894008.
Full textAbstract:
Wu, Xiaobing.Thesis (M.Phil.)--Chinese University of Hong Kong, 2009.
Includes bibliographical references (leaves [48]-51).
Abstract also in Chinese.
Thesis Committee --- p.i
Abstract --- p.ii
Acknowledgement --- p.iv
Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- Motivation --- p.1
Chapter 1.2 --- Thesis Organization --- p.7
Chapter 2 --- Related Work --- p.9
Chapter 2.1 --- Static Skyline --- p.9
Chapter 2.2 --- Monochromatic Reverse Skyline --- p.11
Chapter 2.3 --- Other Skyline-Related Topics --- p.13
Chapter 2.4 --- Bichromatic Reverse Nearest Neighbor --- p.14
Chapter 3 --- Basic Properties of Bichromatic Reverse Skyline --- p.16
Chapter 3.1 --- Bichromatic Reverse Skyline --- p.16
Chapter 3.2 --- Basic Properly --- p.19
Chapter 4 --- The BRS Algorithm --- p.24
Chapter 4.1 --- Midway Conversion --- p.24
Chapter 4.2 --- Heuristics --- p.27
Chapter 4.3 --- The Algorithm --- p.32
Chapter 5 --- Any Mixture of Bi- and Uni-directional Dimensions --- p.37
Chapter 6 --- Experiments --- p.40
Chapter 6.1 --- Bi-directional Retrieval --- p.40
Chapter 6.2 --- Mixture of Bi- and Uni-directional Axes --- p.44
Chapter 7 --- Conclusions --- p.46
Chapter A --- List of Publications --- p.47
Bibliography --- p.48
27
Lemaire, Alain Philippe. "Essays on the use of computational linguistics in marketing." Thesis, 2020. https://doi.org/10.7916/d8-8k3b-nj91.
Full textAbstract:
This thesis explores the use of unstructured data, and specifically textual data, in providing consumer insights and improving business decisions. The thesis consists of two essays. In essay I, I examine how the linguistic similarity between the language used by reviewers of a product and a prospective customer’s own writing style can be leveraged to assess the match between customers and products. Applying tools from machine learning, Bayesian statistics, and computational linguistics to a large-scale dataset from Yelp, I find that the closer the writing style of a restaurant’s past reviews are to a prospective customer’s writing style, the more likely that customer is to write a review for that restaurant. This effect holds across restaurant types and is driven by the linguistic similarity between the customer’s own reviews and positive past reviews for the restaurant. Further, I find that similarity with respect to words related to leisure (e.g., family, wine, beer, weekend), biology (e.g., eat, life, love), as well as swear words are most influential in creating a match between customers and restaurants.
In essay II, I examine whether borrowers consciously or not, leave traces of their intentions, circumstances, and personality traits in the text they write when applying for a loan. I find that this textual information has a substantial and significant ability to predict whether borrowers will pay back the loan above and beyond the financial and demographic variables commonly used in models predicting default. Using text-mining and machine-learning tools to automatically process and analyze the raw text in over 120 thousand loan requests from Prosper.com, an online crowdfunding platform, I find that including the textual information in the loan significantly helps predict loan default and can have substantial financial implications. I find that loan requests written by defaulting borrowers are more likely to include words related to their family, mentions of God, the borrower’s financial and general hardship, pleading lenders for help, and short-term focused words. I further observe that defaulting loan requests are written in a manner consistent with the writing style of extroverts and liars.
28
Van, Biljon D. P. "Diensleweringsverbetering van 'n interne ouditdepartement deur 'n kliëntebehoeftebepaling." Thesis, 2014. http://hdl.handle.net/10210/10800.
Full textAbstract:
M.Com. (Business Management)The sector of the economy in which service providers compete, has undergone much change during tho last two decades. Successful service providers followed specific tactics to ensure that the needs of clients were satisfied. Customer satisfaction became more important as competition increased. Although the internal audit department of ABSA has never had to face competition, this situation is rapidly changing. External audit firms are attempting to expand their businesses by providing the internal and the external audit functions to a company. ABSA's internal audit department is not only faced with the increase in competition but is also under pressure to improve its level of service to clients who no longer receive its service free of charge.
29
"Multimedia applications to speech therapy: an exploratory study of market opportunities in Hong Kong." 1996. http://library.cuhk.edu.hk/record=b5890557.
Full textAbstract:
by Leung, Bing-Kwong Edward, Tung, Mang-To, Yang, Renwill = 梁秉綱, 董萬韜, 楊人偉.Thesis (M.B.A.)--Chinese University of Hong Kong, 1996.
Includes bibliographical references (leaves 160-161).
by Leung, Bing-Kwong Edward, Tung, Mang-To, Yang, Renwill = Liang Binggang, Dong Wantao, Yang Renwei.
EXECUTIVE SUMMARY --- p.ii
TABLE OF CONTENTS --- p.iv
LIST OF FIGURES --- p.vii
LIST OF TABLES --- p.viii
ACKNOWLEDGEMENT --- p.ix
Chapter CHAPTER 1 --- INTRODUCTION --- p.1
Chapter 1.1 --- Background --- p.1
Chapter 1.2 --- Company Brief
Chapter 1.3 --- Use of Multimedia in Hong Kong --- p.4
Chapter 1.4 --- Speech Therapy as Target Market Segment --- p.6
Chapter 1.5 --- Speech Therapy Service in Hong Kong --- p.7
Chapter 1.6 --- Opportunities for Multimedia --- p.8
Chapter 1.7 --- Project Objectives --- p.8
Chapter 1.8 --- Structure of the Report --- p.11
Chapter CHAPTER 2 --- RESEARCH METHODOLOGY --- p.12
Chapter 2.1 --- Statement of Problem --- p.12
Chapter 2.2 --- Exploratory Study --- p.12
Chapter 2.3 --- Mail Questionnaire Survey --- p.13
Chapter 2.4 --- Statistical Analysis --- p.16
Chapter CHAPTER 3 --- DATA ANALYSIS AND INTERPRETATIONS --- p.17
Chapter 3.1 --- Interview Findings --- p.17
Chapter 3. 1. --- 1 Hong Kong Association of Speech Therapists --- p.17
Chapter 3.1.2 --- An Anonymous Speech Therapist --- p.20
Chapter 3.2 --- Statistics from Secondary Sources --- p.21
Chapter 3.3 --- Findings From Questionnaires --- p.21
Chapter 3.3.1 --- Response Rate --- p.21
Chapter 3.3.2 --- Respondents' Organizations (Figure II-1 in Appendix II) --- p.22
Chapter 3.3.3 --- Characteristics of the Respondents --- p.24
Chapter 3.3.4 --- Some Estimations Provided by the Speech Therapists --- p.25
Chapter 3.3.5 --- End Users' Characteristics --- p.28
Chapter 3.3.6 --- Product Characteristics --- p.29
Chapter 3.3.7 --- Potential Distribution Channels --- p.34
Chapter 3.3.8 --- Interpretations --- p.35
Chapter CHAPTER 4 --- LIMITATIONS --- p.37
Chapter 4.1 --- Sample Size --- p.37
Chapter 4.2 --- Representativeness --- p.37
Chapter 4.3 --- Exploratory Nature of the Questionnaire --- p.38
Chapter 4.4 --- Non-respondents --- p.39
Chapter 4.5 --- Ambiguities in Some Questions of the Questionnaire --- p.39
Chapter 4.6 --- Assumptions --- p.39
Chapter 4.7 --- Reliability --- p.40
Chapter CHAPTER 5 --- MARKET OPPORTUNITY ANALYSIS --- p.41
Chapter 5.1 --- Market Profile --- p.41
Chapter 5.2 --- Company Profile --- p.43
Chapter 5.2.1 --- Financial Situation --- p.44
Chapter 5.2.2 --- Human Resource --- p.46
Chapter 5.2.3 --- Strength and Weakness Analysis --- p.47
Chapter 5.2.4 --- Threats and Opportunities --- p.48
Chapter 5.3 --- Customer Profile --- p.49
Chapter 5.3.1 --- Practicing Speech Therapists as the Target Customers --- p.49
Chapter 5.3.2 --- Major Organizations Related to Target Customers --- p.50
Chapter 5.3.3 --- Background of Individual Speech Therapist --- p.50
Chapter 5.3.4 --- Attitude of Speech Therapists towards Using Multimedia in Therapy --- p.51
Chapter 5.3.5 --- Role of Individual Therapists in Buying Process --- p.52
Chapter 5.3.6 --- Purchase Capability --- p.53
Chapter 5.3.7 --- Degree of Computer Sophistication --- p.54
Chapter 5.3.8 --- Needs of the End Users --- p.54
Chapter 5.3.9 --- Perceived Urgency of Using Aids to Speed Up the Recovery --- p.55
Chapter 5.3.10 --- Channels for Promotion --- p.55
Chapter 5.4 --- Product Profile --- p.56
Chapter 5.4.1 --- Problem Solving Capability of Some Product Concepts --- p.56
Chapter 5.4.2 --- The Needs of Patients as Perceived by Speech Therapists --- p.57
Chapter 5.4.3 --- Operational Features --- p.58
Chapter 5.4.4 --- Customer Characteristics --- p.60
Chapter 5.4.5 --- End-user Characteristics --- p.60
Chapter 5.4.6 --- Features of Similar Products Available for English-speaking Patients --- p.60
Chapter CHAPTER 6 --- OBJECTIVES FOR A MARKETING PROGRAM --- p.64
Chapter 6.1 --- The Market Objective --- p.64
Chapter 6.2 --- Product Objectives --- p.65
Chapter 6.2.1 --- Essential Purposes of Proposed Product --- p.65
Chapter 6.2.2 --- Assessing Importance of Various Attributes --- p.66
Chapter 6.2.3 --- Determinant Attributes --- p.68
Chapter 6.2.4 --- Main Features of the Proposed Product Forms --- p.69
Chapter 6.3 --- Pricing Objectives --- p.71
Chapter 6.4 --- Promotional Objectives --- p.72
Chapter 6.5 --- Distribution Objectives --- p.73
Chapter CHAPTER 7 --- STRATEGIES FOR A MARKETING PROGRAM --- p.75
Chapter 7.1 --- Product Development Strategy --- p.75
Chapter 7.1.1 --- Strategic Direction --- p.76
Chapter 7.1.2 --- Concept Generation --- p.77
Chapter 7.1.3 --- Concept Testing --- p.77
Chapter 7.1.4 --- Screening --- p.78
Chapter 7.1.5 --- Prototype Development --- p.78
Chapter 7.1.6 --- Product-use Testing --- p.79
Chapter 7.2 --- Pricing Strategies --- p.79
Chapter 7.3 --- Promotional Strategies --- p.81
Chapter 7.3.1 --- Planning --- p.82
Chapter 7.3.2 --- Implementation --- p.86
Chapter 7.3.3 --- Other Avenues --- p.98
Chapter 7.4 --- Distribution Strategy --- p.98
Chapter 7.4.1 --- Use of Existing Suppliers as Agents --- p.98
Chapter 7.4.2 --- Training the Technical Staff on Selling and Distribution --- p.98
Chapter 7.4.3 --- Acquire the Endorsement of the Hong Kong Association of Speech Therapists --- p.99
Chapter CHAPTER 8 --- CONCLUSIONS AND RECOMMENDATIONS --- p.100
APPENDICES --- p.106
BIBLIOGRAPHY --- p.160
30
"Prospects of Chinese computing in Hong Kong." Chinese University of Hong Kong, 1985. http://library.cuhk.edu.hk/record=b5885517.
Full text
31
Stromnes, Leif. "Printed newspapers and on-line news : a study of the factors influencing consumer acceptance of electronic news via the internet." Thesis, 2001. http://hdl.handle.net/10413/3564.
Full textAbstract:
The aim of this study was to determine the factors influencing readership of electronic news via the Internet. The status of printed news in the changing news environment was also investigated in the light of increasing electronic news readership. In order to achieve this aim, current electronic news readers were probed on their Internet news readership. The findings indicated that although traditional printed news was still very widely read, the shift amongst Internet users seemed to be towards reading more electronic news in the future. This study found that the two most significant factors that will lead to an increase in electronic news readership are the following: • This medium being accessed free of charge, i.e. where no monthly Internet subscriptions need to be paid. This has been achieved through free Internet access via ABSA since 16 February 2001; and • an improvement in the speed of access. The fact that traditional printed newspapers can be read in an informal environment seemed to be the single most important factor in maintaining its popularity.Thesis (M.Com.)-University of Durban-Westville, 2001.
32
Matobobo, Courage. "Development of an intelligent analytics-based model for product sales optimisation in retail enterprises." Diss., 2016. http://hdl.handle.net/10500/21807.
Full textAbstract:
A retail enterprise is a business organisation that sells goods or services directly to consumers for personal use. Retail enterprises such as supermarkets enable customers to go around the shop picking items from the shelves and placing them into their baskets. The basket of each customer is captured into transactional systems. In this research study, retail enterprises were classified into two main categories: centralised and distributed retail enterprises. A distributed retail enterprise is one that issues the decision rights to the branches or groups nearest to the data collection, while in centralised retail enterprises the decision rights of the branches are concentrated in a single authority. It is difficult for retail enterprises to ascertain customer preferences by merely observing transactions. This has led to quantifiable losses. Although some enterprises implemented classical business models to address these challenging issues, they still lacked analytics-based marketing programs to gain competitive advantage. This research study develops an intelligent analytics-based (ARANN) model for both distributed and centralised retail enterprises in the cross-demographics of a developing country. The ARANN model is built on association rules (AR), complemented by artificial neural networks (ANN) to strengthen the results of these two individual models. The ARANN model was tested using real-life and publicly available transactional datasets for the generation of product arrangement sets. In centralised retail enterprises, the data from different branches was integrated and pre-processed to remove data impurities. The cleaned data was then fed into the ARANN model. On the other hand, in distributed retail enterprises data was collected branch per branch and cleaned. The cleaned data was fed into the ARANN model. According to experimental analytics, the ARANN model can generate improved product arrangement sets, thereby improving the confidence of retail enterprise decision-makers in competitive environments. It was also observed that the ARANN model performed faster in distributed than in centralised retail enterprises. This research is beneficial for sustainable businesses and consideration of the results is therefore recommended to retail enterprises.Computing
M Sc. (Computing)
33
"Information technology in education in Hong Kong secondary schools." 2000. http://library.cuhk.edu.hk/record=b5895780.
Full textAbstract:
by Li Yeuk Sheung Jessie, Poon Polly.Thesis (M.B.A.)--Chinese University of Hong Kong, 2000.
Includes bibliographical references (leaf 94).
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF APPENDICES --- p.vii
ACKNOWLEDGMENTS --- p.viii
Chapter
Chapter I. --- INTRODUCTION --- p.1
Objectives --- p.2
Background Information --- p.3
Rivalry among Established Firms --- p.3
The Threat of Substitute Products --- p.4
Potential Competition --- p.5
The Bargaining Power of Buyers --- p.5
The Bargaining Power of Suppliers --- p.6
The Role of Macro environment --- p.6
Chapter II. --- METHODOLOGY --- p.9
Research Design --- p.9
Data Collection Method --- p.10
Secondary Data --- p.10
Primary Data --- p.10
Sampling --- p.12
Fieldwork --- p.14
Qualitative Method --- p.14
Quantitative Method --- p.15
Chapter III. --- LIMITATIONS --- p.16
Chapter IV. --- FINDINGS --- p.18
Interviews and Observations of Schools --- p.18
Quantitative --- p.18
Information Technology in Education (ITE) --- p.18
Teaching and Learning via Network --- p.19
Educatonal Software --- p.19
Chapter V. --- DATA ANALYSIS --- p.21
Hypothesis 1 --- p.21
Hypothesis la ´ؤ The Present ITE Resources are Sufficient in Hong Kong Secondary School --- p.21
Interviews and Observations --- p.21
Questionnaires --- p.23
Hypothesis lb ´ؤ The Current Government Policy of Implementing ITEis Compatible With That of Hong Kong Secondary Schools --- p.24
Interviews and Observations --- p.24
Questionnaires --- p.25
Hypothesis lc -- Hong Kong Secondary Schools Face No Difficulties When Implementing ITE --- p.25
Interviews and Observations --- p.25
Questionnaires --- p.26
Conclusion of Hypothesis 1 -- It is Feasible for Hong Kong Secondary Schools to Use ITE --- p.27
Hypothesis 2 --- p.27
Hypothesis 2a ´ؤ Teaching & Learning via Networks is Accepted by Teachers --- p.27
Interviews and Observations --- p.27
Questionnaires --- p.29
Hypothesis 2b Teachers Think ITE Infrastructure is Sufficient to Implement Teaching and Learning via Networks --- p.30
Interviews and Observations --- p.30
Questionnaries --- p.31
Conclusion of Hypothesis 2--It is Suitable for Hong Kong Secondary Schools to Implement Teaching and Learning via Networks --- p.32
Hypothesis 3 --- p.32
Hypothesis 3a -- Educational Software is Not Commonly Used --- p.32
Interviews and Observations --- p.32
Questionnaires --- p.33
Hypothesis 3b -- The Contents of Current Educational Software is Not Compatibility with the Course Contents --- p.34
Interviews and Observations --- p.34
Questionnaires --- p.35
Hypothesis 3c -- The Current Mode of Educational Software is Not Compatible with the Contents of Courses --- p.35
Interviews and Observations --- p.35
Questionnaires --- p.36
Conclusion of Hypothesis 3 -- Current Educational Software is Unsuitable for Hong Kong Secondary Schools to Implement ITE --- p.37
Chapter VI. --- RECOMMENDATIONS --- p.39
Define and Segment a Market --- p.39
Adopt Product Differentiation --- p.40
Tailor-make the Contents to Local Schools --- p.40
Target Specific Subjects --- p.41
Provide Suitable Modes of Educational Software According to Local Tastes --- p.41
Adopt Price Differentiation Strategy on Specific Subjects --- p.42
Provide Augmented Services --- p.43
Tailor-make Packages for Individual Schools Based on Their Needs --- p.43
Long-Term Contracting with Publishers --- p.44
Expertise Obtained from Outside --- p.44
Provide Training Courses to Teachers --- p.45
Marketing Mix Strategies --- p.45
Distribution Strategies --- p.45
Promotion Strategies --- p.46
Product Strategies --- p.47
Pricing Strategies --- p.47
Modify the Company Structure --- p.48
Chapter VII. --- CONCLUSION --- p.49
APPENDIX --- p.51
BIBLIOGRAPHY --- p.94
34
Mebuge, Chinelo Ogochukwu. "Analysing the use of integrated marketing communication at the View Boutiqu Hotel in Johannesburg, South Africa." Diss., 2018. http://hdl.handle.net/10500/25388.
Full textAbstract:
Text in both English and AfrikaansSince the early 2000s, the tourism industry in South Africa has experienced phenomenal change and, concomitantly, the hospitality industry has also seen significant growth. This growth has been driven by factors such as the increased demand for hospitality in both the leisure and the business markets. The hotel industry has immensely been benefited. The Tourism Business Index’s report released quarterly by the Tourism Business Council of South Africa, indicating that the revenue received from each available room in the hotel sector increased significantly from 2009. Tourism research has revealed that, globally, the hospitality industry is among the largest employers of labour. The hospitality industry, especially the hotel sector, works hand in hand with tourism. Tourists traveling to a destination require accommodation which is generally provided by hotels. If the tourist is to have a good experience, it is vital that the tourist organisation and the hotel communicate so as to exchange information. Integrated marketing communication (IMC) has been described as a concept that many organisations adopt in order both to coordinate the operation of the organisation effectively and to increase the bottom line. In IMC, also creates synergy within an organisation and paves the way for consistent messages to be sent out to the organisation’s target audience. The aim of this study was to analyse the use of IMC by the View Boutique Hotel in Johannesburg, South Africa. To analyse the IMC at the hotel, in-depth interviews were conducted with both marketing staff and guests. In the aspect of planned messages, the outcome of the study revealed that the hotel uses marketing communication tools on a limited scale and, that to ensure message consistency the manager handles all external communication activities. However, the study also showed that ensuring message consistency should be the responsibility of everyone employed in the hotel. With regard to the product messages, the study showed that guests were negatively disposed towards the food, beverages, entertainment and recreation offered by the hotel. However, the service messages of the study indicated that the hotel’s service quality was good and that the staff were responsive to the needs of the guests. In respect of unplanned messages, the study showed that the hotel was receiving limited coverage from the media and that word of mouth communication was an effective tool in the hotel’s communication toolbox. On the whole, thus, it may be said that the study underscores the centrality of IMC as an instrument for creating and nurturing the relations between the hotel and its quests. It is anticipated that the outcome of this study should provide hotels such as the View Boutique Hotel with guidance in regard to utilising IMC to its full potential to make sure that there is message consistency and also to optimise communication impact.
Sedert die vroeë 2000's het die toerismebedryf in Suid-Afrika 'n merkwaardige verandering ondergaan, en daarmee saam het die gasvryheidsbedryf aansienlike groei getoon. Hierdie groei is aangevuur deur faktore soos die toenemende vraag na gasvryheid in die ontspannings- en sakemark. Die hotelbedryf het baie hierby gebaat. Volgens die besigheidsindeks vir toerisme wat kwartaalliks deur die Toerismebesigheidsraad van Suid-Afrika vrygestel word, het die inkomste uit elke beskikbare kamer in die hotelbedryf sedert 2009 aansienlik toegeneem. Navorsing oor toerisme het getoon dat die gasvryheidsbedryf wêreldwyd die meeste werk verskaf. Die gasvryheidsbedryf, en veral die hotelbedryf, gaan hand aan hand met toerisme. Toeriste wat na 'n bestemming reis het akkommodasie nodig wat oor die algemeen deur hotelle gebied word. Om te verseker dat toeriste positiewe belewenisse het, is dit kritiek dat toeriste-organisasies en hotelle kommunikeer om inligting uit te ruil. Geïntegreerde bemarkingskommunikasie word beskryf as 'n konsep wat baie organisasies aanneem om die bedryf van die organisasie effektief te koördineer en die netto wins te verhoog. Geïntegreerde bemarkingskommunikasie skep medewerking in 'n organisasie en baan die weg vir konsekwente boodskappe wat aan die organisasie se teikengehoor uitgedra word. Die doel van hierdie studie was om die gebruik van geïntegreerde bemarkingskommunikasie by die View Boutique Hotel in Johannesburg, Suid-Afrika, te ondersoek. In die ondersoek van die geïntegreerde bemarkingskommunikasie by die hotel is diepgaande onderhoude met bemarkingspersoneel en gaste gevoer. Ten opsigte van beplande kommunikasie het die studie bevind dat die hotel bemarkingskommunikasie-instrumente op beperkte skaal gebruik, en om te verseker dat die kommunikasie konsekwent is, hanteer die bestuurder alle eksterne kommunikasie-aktiwiteite. Die studie het egter ook getoon dat dit elke werknemer by die hotel se verantwoordelikheid is om konsekwente kommunikasie te verseker. Met verwysing na produkkommunikasie het die studie getoon dat die gaste negatief ingestel was oor die kos, drankies, vermaaklikheid en ontspanning wat by die hotel aangebied is. Die studie het egter bevind dat die diens by die hotel goed was en dat die personeel goed op die gaste se behoeftes gereageer het. Met betrekking tot ix onbeplande kommunikasie het die studie getoon dat die hotel beperkte dekking in die media geniet en dat mondelinge kommunikasie 'n doeltreffende instrument in die hotel se arsenaal is. Oor die algemeen kan daar gesê word dat die studie die sentraliteit van geïntegreerde bemarkingskommunikasie onderskryf as instrument vir die skep en uitbou van verhoudings tussen die hotel en sy gaste. Die resultate van hierdie studie behoort aan hotelle soos die View Boutique Hotel riglyne te bied oor hoe geïntegreerde bemarkingskommunikasie ten volle benut kan word om konsekwente kommunikasie te verseker, en om die impak van kommunikasie te optimeer.
Communication Science
M.A.(Psychology)
35
Yang, Tao. "Brand and usability in content-intensive websites." Thesis, 2014. http://hdl.handle.net/1805/4667.
Full textAbstract:
Indiana University-Purdue University Indianapolis (IUPUI)Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however, is which design factors affect which aspect of a brand. To demystify this issue, three sub-projects were conducted. The first project developed a systematic approach for evaluating the branding effectiveness of content-intensive websites (BREW). BREW gauges users' brand perceptions on four well-known branding constructs: brand as product, brand as organization, user image, and brand as person. It also provides rich guidelines for eBranding researchers in regard to planning and executing a user study and making improvement recommendations based on the study results. The second project offered a standardized perceived usability questionnaire entitled DEEP (design-oriented evaluation of perceived web usability). DEEP captures the perceived website usability on five design-oriented dimensions: content, information architecture, navigation, layout consistency, and visual guidance. While existing questionnaires assess more holistic concepts, such as ease-of-use and learnability, DEEP can more transparently reveal where the problem actually lies. Moreover, DEEP suggests that the two most critical and reliable usability dimensions are interface consistency and visual guidance. Capitalizing on the BREW approach and the findings from DEEP, a controlled experiment (N=261) was conducted by manipulating interface consistency and visual guidance of an anonymized university website to see how these variables may affect the university's image. Unexpectedly, consistency did not significantly predict brand image, while the effect of visual guidance on brand perception showed a remarkable gender difference. When visual guidance was significantly worsened, females became much less satisfied with the university in terms of brand as product (e.g., teaching and research quality) and user image (e.g., students' characteristics). In contrast, males' perceptions of the university's brand image stayed the same in most circumstances. The reason for this gender difference was revealed through a further path analysis and a follow-up interview, which inspired new research directions to unpack even more the nexus between branding and interaction design.