Books on the topic 'Export marketing Data processing'

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1

Marketing research for the global construction industry. Singapore: Singapore University Press, National University of Singapore, 1993.

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2

Bruce, Curry, and Rita Paulo 1963-, eds. Expert systems in tourism marketing. New York: Routledge, 1996.

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3

P, Gallagher John, ed. Expert systems for scanner data environments: The marketing workbench laboratory experience. Boston: Kluwer Academic Publishers, 1990.

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4

Heer, Aart Jan de. Informationsstrategier på exportmarknaden: Probelemidentifiering och problemlösning bland finländska stockhusexportörer på den tyska marknaden. Åbo: Åbo akademi förlag, 1999.

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5

Heer, Aart Jan de. Informationsstrategier på exportmarknaden: Problemidentifiering och problemlösning bland finländska stockhusexportörer på den tyska marknaden. Åbo: Åbo akademis förlag, 1999.

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6

The expert executive: Using AI and expert systems for financial management, marketing, production, and strategy. New York: Wiley, 1988.

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7

Computergestützte Entscheidungshilfen im Marketing: Die Integration informationsorientierter, modellorientierter und wissensbasierter Ansätze im Rahmen eines Systems zur Unterstützung der Analyse von Marketingdaten. Frankfurt am Main: P. Lang, 1989.

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8

Moriarty, Rowland T. The adoption of marketing and sales automation: A model to explore benefits and risks, working paper. Cambridge, Mass: Marketing Science Institute, 1991.

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9

Digital marketing: Using new technologies to get closer to your customers. London: Kogan Page, 2002.

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10

A practical guide to localization. Amsterdam: Benjamins, 2000.

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11

Meyer, Jörn-Axel. Computer Integrated Marketing. München: Vahlen, 1992.

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12

Berry, Michael J. A. Data Mining Techniques. New York: John Wiley & Sons, Ltd., 2004.

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13

Spreadsheet marketing. Aldershot, Hants, England: Gower, 1987.

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14

Gaul, W. Computergestütztes Marketing. Berlin: Springer-Verlag, 1990.

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15

H, Lindgren John, and Shimp Terence A, eds. Marketing: An interactive learning system. Fort Worth: Dryden, 1996.

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16

Spang, Stefan. Informationsmodellierung im Investitionsgütermarketing. Wiesbaden: Gabler, 1993.

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17

A, Berry Micahel J., ed. Data mining techniques: For marketing, sales, and customer relationship management. 3rd ed. Indianapolis, IN: Wiley Pub., 2011.

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18

Parsons, Leonard J. Using microcomputers in marketing. [Boston, Mass.?]: American Management Association, Extension Institute, 1986.

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19

Parmerlee, David. Developing successful marketing strategies. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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20

Marketing management and information technology. 2nd ed. New York: Prentice-Hall, 1995.

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21

Nash, Edward L. Database marketing: The ultimate marketing tool. New York: McGraw-Hill, 1993.

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22

Martín, Carmela. Spain's industrial exports to the EEC: A panel data approach. London: Centre for Economic Policy Research, 1991.

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23

LeSueur, Jeff. Pragmatic marketing automation: Practical steps to more effective direct marketing. Hoboken, N.J: John Wiley & Sons, 2007.

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24

1951-, Parkinson Stephen T., ed. Using the microcomputer in marketing. London: McGraw-Hill, 1987.

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25

Morris, Susan. Using personal computers in marketing. Manchester: NCC, 1990.

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26

Association, American Marketing, ed. Evaluating marketing strengths and weaknesses. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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27

Engineers, Institution of Electrical, ed. Microcomputers and marketing decisions. London, U.K: P. Peregrinus on behalf of the Institution of Electrical Engineers, 1985.

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28

1953-, Rubin Charles, ed. Guerrilla marketing online: The entrepreneur's guide to earning profits on the Internet. 2nd ed. Boston: Houghton Mifflin, 1997.

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29

Levinson, Jay Conrad. Guerrilla marketing online: The entrepreneur's guide to earning profits on the Internet. Boston: Houghton Mifflin, 1995.

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30

Alan, Weber, ed. Desktop database marketing. Lincolnwood, Ill: NTC Business Books, 1998.

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31

Charles, Curtis B. Multimedia marketing for design firms. New York: John Wiley & Sons, 1996.

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32

Pitt, Leyland F. The marketing decision maker from MKIS to MDSS. 2nd ed. Kenwyn: Juta, 1994.

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33

Management, GB Information, and Incisive Research, eds. Momentum marketing: The use of technology to produce more scientific marketing accuracy and improved marketing ROI. London: Incisive Research, 1998.

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34

Advertising, Research Foundation Key Issues Workshop (1988 New York N. Y. ). New insights into single source data: The promise and the reality, merging sales and media data, computerizing data, computerizing data bases : transcript proceedings : an ARF Key Issues Workshop, the New York Hilton, July 14, 1988. New York, NY (3 E. 54th St., New York 10022-3180): Advertising Research Foundation, 1988.

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35

Gordon, Linoff, ed. Data mining techniques: For marketing, sales, and customer relationship management. 2nd ed. Indianapolis, Ind: Wiley Pub., 2004.

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36

Gorski, Debbie. Sales and marketing software handbook. London: Pitman Publishing, 1991.

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37

Māketingu ketteiron: OR shuhō to BASIC puroguramu no sakusei. Tōkyō: Sōseisha, 1986.

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38

Kenkyūkai, Tōkei. Tōkei jōhō no kōdo riyō to ryūtsū sokushin ni kansuru chōsa kenkyū hōkokusho. Tōkyō: Tōkei Kenkyūkai, 1988.

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39

U.S. Customs Service. Office of Information & Technology., ed. AES, Automated Export System. Washington, DC (1301 Constitution Ave., NW, Washington 20229): U.S. Customs Service, Office of Information and Technology, 1997.

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40

U.S. Customs Service. Office of Information & Technology, ed. AES, Automated Export System. Washington, DC (1301 Constitution Ave., NW, Washington 20229): U.S. Customs Service, Office of Information and Technology, 1997.

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41

P, Gallagher John, and John M. McCann. Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience. Springer London, Limited, 2012.

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42

Gallagher, John P., and John M. McCann. Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience. Springer, 2012.

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43

Schader, Martin, and Wolfgang A. Gaul. Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications. Springer, 2012.

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44

Schader, Martin, and Wolfgang A. Gaul. Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications. Springer London, Limited, 2012.

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45

European Business Handbook 2003. Kogan Page, 2003.

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46

G, Siegel Joel, ed. The artificial intelligence handbook: Business applications in accounting, banking, finance, management, marketing. Mason, Ohio: Thomson/South-western, 2003.

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47

Data Driven Marketing. Arcler Education Inc, 2018.

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48

Botezatu, Nelly. Data Driven Marketing. Arcler Education Inc, 2019.

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49

Practical Guide to Localization. Benjamins Publishing Company, John, 2000.

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50

Vries, Arjen-Sjoerd De, Bert Esselink, and Shiera O'Brien. Practical Guide to Localization. Benjamins Publishing Company, John, 2000.

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