Relevant bibliographies by topics / Export marketing

Academic literature on the topic 'Export marketing'

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Published: 4 June 2021
Last updated: 31 July 2024

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Journal articles on the topic "Export marketing"

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Morgan, Neil A., Constantine S. Katsikeas, and Douglas W. Vorhies. "Export marketing strategy implementation, export marketing capabilities, and export venture performance." Journal of the Academy of Marketing Science 40, no. 2 (August 9, 2011): 271–89. http://dx.doi.org/10.1007/s11747-011-0275-0.

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Gilham, P. R. "MARKETING MODEL - HORTICULTURAL EXPORT MARKETING." Acta Horticulturae, no. 247 (September 1989): 41–44. http://dx.doi.org/10.17660/actahortic.1989.247.4.

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Koo, Kyong Ryul, Kyung Hoon Kim, and Sang Jin Kim. "MARKETING CAPABILITY, EXPORT MARKETING STRATEGY, AND EXPORT PERFORMANCE: MODERATING EFFECTS OF EXPORT FIRMS' CHARACTERISTICS." Global Fashion Management Conference 2, no. 6 (June 30, 2015): 228–31. http://dx.doi.org/10.15444/gfmc2015.02.06.02.

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김정권. "Effects of Export Marketing Capabilities and Export Marketing Strategy Implementation on Export Performance in Korean Export Firms." Journal of International Trade & Commerce 10, no. 5 (October 2014): 383–405. http://dx.doi.org/10.16980/jitc.10.5.201410.383.

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Saputra, Bayu Anindito, and Zawawi. "The Impact of Digital Marketing on Export Sustainability in the Digital Era." Business and Investment Review 1, no. 6 (December 31, 2023): 103–8. http://dx.doi.org/10.61292/birev.v1i6.81.

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Digital marketing has become a key element in understanding and shaping export sustainability in the digital era. This research aims to explore the impact of digital marketing on export sustainability in the context of the current digital era. With rapid digital transformation, companies and exporting countries need to understand how digital marketing can impact various aspects of export sustainability, including economic growth, operational efficiency and environmental sustainability. This research uses qualitative methods and uses a literature study approach related to digital marketing, exports and sustainability. Literature findings provide insight into how digital marketing can accelerate global market penetration, increase supply chain efficiency, and make a positive contribution to the sustainability aspects of exports. The results of this research demonstrate that implementing digital marketing strategies can open up new opportunities to increase competitiveness and export growth. Positive impacts are also seen in increasing brand awareness, strengthening relationships with global consumers, and adapting to international market trends. However, challenges such as data security, international regulatory compliance, and changing digital consumer behavior have also emerged as critical factors that can impact export sustainability. Therefore, this research provides a holistic understanding of the relationship between digital marketing and export sustainability, providing a foundation for companies and government policies to optimize digital potential in facing global challenges and achieving sustainable export sustainability.
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Haluk Köksal, Mehmet. "How export marketing research affects company export performance." Marketing Intelligence & Planning 26, no. 4 (June 13, 2008): 416–30. http://dx.doi.org/10.1108/02634500810879313.

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Koo, Kyong Ryul, Sang Jin Kim, and Kyung Hoon Kim. "The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance." Journal of Global Scholars of Marketing Science 26, no. 1 (January 2, 2016): 51–65. http://dx.doi.org/10.1080/21639159.2015.1122956.

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Muis, Indra. "Marketing Strategy and Capability as the Mediators in Relationship of Market Orientation and Export Performance: A Case Study of Rattan Processing SMEs." Binus Business Review 11, no. 1 (March 31, 2020): 31–42. http://dx.doi.org/10.21512/bbr.v11i1.5964.

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The research examined the performance of export marketing performance through the implementation of market orientation intervened by export marketing strategy and export marketing capability. Primary data were collected through questionnaires from 108 samples out of 148 rattan processing Small and Medium Enterprises (SMEs) in nine provinces in Indonesia. The respondents were marketing managers or owners of SMEs with at least two years of experience. Structural Equation Modeling (SEM), which was processed by using Lisrel 8.7, was employed. The results indicate that market orientation, export marketing strategy, and export marketing capability are well implemented in the business operation of SMEs. However, the export marketing performance needs to be improved. Concerning the variables studied, market orientation has a significant effect on export marketing strategy, export marketing capability, and export marketing performance. Then, export marketing strategy affects export marketing performance significantly. Moreover, export marketing capability also has a significant effect on export marketing performance. Finally, export marketing strategy and capability intervene in the relationship between market orientation and export performance.
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Sharma, Anuj, A. K. Dey, and Prerna Karwa. "Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC)." Emerald Emerging Markets Case Studies 2, no. 1 (March 9, 2012): 1–11. http://dx.doi.org/10.1108/20450621211214469.

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Subject area International marketing/export marketing. Study level/applicability This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used for management development programmes concerning practising managers. Case overview The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primarily engages in export of handlooms and handicraft products from India. Since 2005-06 the corporation has been incurring losses and it was only in 2010-11 that the corporation has registered a positive net profit. Expected learning outcomes To understand the appropriate strategies for buyer retention; to understand appropriate promotion strategies of non-essential items like handicraft, handloom and carpets; and to help students in making decisions for export marketing like understanding product characteristic, development of samples, procurement of products, vendor management, and pricing decisions. Supplementary materials Teaching notes.
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Fenghe, Zhang, Viktoriia Medvid, and Lu Xu. "Marketing potential of the Sino-Russian bilateral agricultural export market." Innovative Marketing 17, no. 2 (June 24, 2021): 164–76. http://dx.doi.org/10.21511/im.17(2).2021.15.

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China and Russia are important agricultural countries in the world. Expanding exports and increasing sales of agricultural products play an important role in the economic development of both countries. To understand the current situation of agricultural exports of the two countries and formulate strategies to expand the marketing of agricultural products, this paper uses the UN Comtrade Database 2009-2018 on Chinese and Russian bilateral agricultural export sales and other trade data to calculate the (expansion margin) and (price margin) of agricultural exports, (quantity margin), to analyze the types, prices, and quantities of exported agricultural products. The results show that China exports to Russia mainly labor-intensive types of agricultural products such as processed agricultural and horticultural products, accounting for 87.46% of total agricultural exports on average. The increase in exports is mainly due to the continuous increase in the prices of exported agricultural products. Russia exports to China mainly land-intensive types of agricultural products such as animal products, grains, oilseeds and fat products, which accounted for an average of 79.07% of total agricultural exports. The increase in exports was mainly due to the continuous increase in types and quantities of agricultural products to develop the export potential of agricultural products and expand sales. In addition, China should expand the types and quantities of agricultural products exported, and Russia should increase the added value of agricultural products and raise the export prices of agricultural products.
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Dissertations / Theses on the topic "Export marketing"

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Oliveira, Joao. "Export marketing adaptation and export performance." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/17457.

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Identifying the antecedents of export performance is critical for researchers, due to the many benefits of exporting for firms and nations. Many researchers have, thus, devoted their research efforts to identifying export performance antecedents. Export marketing adaptation and firm level export market orientation (or EMO) have emerged as two critical export performance predictors. However, two important research questions remain unexamined. The first is whether firms ought to pursue heterogeneous levels of marketing adaptation across ventures in order to boost venture performance, and whether the answer to this question is contingent upon internal firm resources which support adaptation (namely EMO) and upon the environments faced across ventures. The second question concerns what the total amount (i.e. quantity) of export marketing adaptation firms should undertake in order to boost firm export performance is, and whether the answer to this question depends on internal firm resources supporting adaptation (more specifically, EMO) and on the overall export environments faced by firms. Underpinned by a contingent approach to the study of business performance, this study set out to answer to such questions, via developing and testing two conceptual models. The models were tested using data collected from British exporting companies. The findings of the first model indicate that marketing adaptation across ventures becomes increasingly beneficial for venture performance (directly in the case of sales performance and indirectly in the case of profit performance) as EMO rises and as the levels of environmental differences across ventures increase. Results of the second model suggest that, under greater levels of EMO, firm export sales performance attains its highest values when the firm practices either very low or very high levels of marketing adaptation quantity. Also, under greater levels of EMO, firm export sales performance is increasingly reduced the more the firm deviates from extreme (low/high) marketing adaptation quantities. Additionally, as the firm s export environments become more heterogeneous, the firm benefits increasingly more from pursuing either very low or very high marketing adaptation quantity levels (with sales performance being maximized when the firm pursues very high levels of marketing adaptation quantity), and the reductions in firm export sales performance accruing from undertaking intermediate marleting adaptation quantity levels are increasingly higher. Findings also suggest that enhancing marketing adaptation quantity is beneficial for firm export profit performance up to an optimal point. The returns brought by additional increments in marketing adaptation quantity are increasingly smaller as marketing adaptation quantity increases. Beyond an optimal point, additional increments in marketing adaptation quantity diminish firm export profit performance. The marketing adaptation quantity-firm export profit performance link was not found to be moderated directly neither by EMO nor by firm export environmental differences. EMO was found to have a positive impact on firm export sales and profit performance.
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Sheridan, John V. (John Vincent) 1960 Carleton University Dissertation Management Studies. "An Examination of international market selection methods in small and medium-sized technology firms." Ottawa.:, 1988.

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Lu, Nhat Vinh. "Export marketing performance of Australian export market ventures : investigating the impact of the internet, firm-specific characteristics, market characteristics, and export marketing strategy /." Title page, abstract and table of contents only, 2004. http://web4.library.adelaide.edu.au/theses/09C/09cl9261.pdf.

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Obadia, Claude, and Barbara Stöttinger. "Pricing to manage export channel relationships." Elsevier, 2014. http://dx.doi.org/10.1016/j.ibusrev.2014.08.005.

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In a novel approach using agency theory, we conceptualize export pricing as price manipulations an exporter initiates to cope with the distributor-level, internal competition with the other product lines the distributor carries. We argue that suppliers can influence foreign resellers' behaviors and therefore manage export channel relationships with prices. Using a sample of 283 exporter-importer relationships, we uncover the export price manipulations used to cope with internal competition, and we examine their impact on the exporter economic performance. We show that the performance effect of this pricing policy is achieved through the adequate role performance of the importer. Moreover, using a small but rare dyadic data set, we offer an additional test of the effectiveness of this form of pricing. Finally, by comparing the results of our study to exporters' practice we show how they tend to overuse price discounts to motivate their overseas distributors. (authors' abstract)
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Jansen, Derek (Derek Timothy) 1963 Carleton University Dissertation Management Studies. "The influence of host country characteristics on method of entry." Ottawa.:, 1992.

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Och, Nathan Ronald. "The Effect of Export Promotion Programs on Establishing Export Markets." Thesis, North Dakota State University, 2010. https://hdl.handle.net/10365/29631.

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There is a pattern of growth throughout agribusiness in North Dakota in which agricultural products ranging from commodities to machinery have all seen growth since 2000. Exports have contributed to most of this production increase. Agribusinesses across North Dakota are exporting to many areas of the world. With the help of the North Dakota Trade Organization (NDTO) many companies have developed trading relationships with clients in other nations. The purpose of this research is to measure the value of NDTO export promotion on North Dakota agribusiness [through the use of marketing, export programs, and counseling]. If the data supports the use of the NDTO, firms may be encouraged to use the services provided by the NDTO when export issues arise. This thesis uses a Tobit left censored model to bring the data together to produce empirical results which can be associated with the NDTO and its impact on a firm's total exports. Firm-level export promotion was found to be insignificant. However, small and medium firms were shown to benefit from the use of the NDTO through an average increase in 2008 export revenue of about $16,095 and $269,317, respectively. Furthermore, this is a $6.44 and a $107.73 return on dollar investment for small and medium firms investing in the services of the NDTO, respectively.
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Stoian, Maria-Cristina. "Internationalisation and international marketing: export behaviour, international marketing strategy and export performance in spanish small and medium-sized enterprises." Doctoral thesis, Universitat Autònoma de Barcelona, 2010. http://hdl.handle.net/10803/3979.

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La presente investigación tiene por objetivo hacer una aportación a la literatura en los campos de negocios y marketing internacionales con el fin de arrojar luz sobre el comportamiento y rendimiento exportador de las pequeñas y medianas empresas (PYME), enfocándose en el contexto geográfico Español, uno de los países Europeos caracterizados tanto por su alta densidad de PYMEs como por su alto número de empleados posicionados en estas empresas. El crecimiento económico de España es en gran medida dependiente de los resultados de la actividad exportadora. A pesar de su relevancia, hay una escasez en términos de investigación relacionada al rendimiento exportador de las PYMEs a nivel Español, por lo que se destaca la necesidad de llevar a cabo más estudios en este contexto en particular.
En este sentido, la presente tesis identifica y propone para su posterior análisis los siguientes temas de real importancia para explicar el comportamiento y rendimiento exportador de las PYMEs: 1) El papel de las características y las percepciones del directivo a la hora de determinar la participación y expansión de la actividad exportadora, 2) La influencia de los determinantes internos y externos sobre el rendimiento exportador objetivo y sobre la satisfacción con el resultado exportador; y el potencial impacto de ciertas dimensiones del rendimiento exportador (objetivas) sobre otras dimensiones de rendimiento exportador (subjetivas), 3) Y por último, la influencia del grado de estandardización/adaptación de la estrategia genérica de marketing internacional sobre el rendimiento exportador objetivo y la satisfacción con el resultado exportador, al mismo tiempo que se investigará cómo esta relación está moderada por ciertos determinantes internos y externos.
El marco teórico se basa en varios enfoques: el enfoque gradual del fenómeno de la internacionalización, la teoría de recursos y capacidades aplicada en el contexto internacional, la teoría de redes y el enfoque de contingencia con respecto a la estrategia de marketing internacional. Para la realización de esta tesis se emplearon tanto la metodología cualitativa (Capítulo 1) así como la cuantitativa (Capítulos 2 y 3). Mediante el empleo de la metodología cualitativa, basada en estudios de caso, se logró una profunda comprensión del proceso de internacionalización de las PYMES Españolas. Por consiguiente, se ha desarrollado un cuestionario estructurado con el propósito llevar a cabo el estudio cuantitativo.
Los datos fueron recogidos a través de una encuesta en línea dirigida a los directivos a cargo de la actividad exportadora de las PYMES Españolas. Para el tratamiento empírico de los datos recolectados se empleó tanto el análisis univariante como multivariante, empleando el Paquete Estadístico para las Ciencias Sociales (SPSS) y los Modelos de Ecuaciones Estructurales (SEM) - Análisis de Estructuras de Momento.
Los resultados muestran que, coincidiendo con la teoría de recursos y capacidades, el papel del directivo, en particular su orientación internacional, parece ser crucial para la actividad exportadora de las PYMEs. Sin embargo, la influencia de ciertas características y percepciones de los directivos parece ser más importante según la fase del proceso de internacionalización en la cual se encuentra la empresa o tener un impacto mayor en algunos indicadores relacionados al rendimiento exportador. Los resultados también revelan la existencia de una relación positiva entre el rendimiento exportador objetivo (la intensidad exportadora y el número de mercados y zonas de exportación) y el rendimiento exportador subjetivo (satisfacción del directivo con la posición de exportación, la rentabilidad de la actividad exportadora y el acceso a nuevos mercados), relación que no había sido abordada previamente en la literatura. Por otra parte, los resultados empíricos muestran que el éxito en la actividad exportadora puede lograrse mediante el empleo de una estrategia genérica de marketing internacional más estandarizada o bien una estrategia más localizada. La estandardización y la adaptación no deben considerarse, por sí solos, como estrategias puras, sino que deben entenderse desde la perspectiva de la contingencia la cual sugiere la presencia de un equilibrio entre la estandardización y la adaptación de la estrategia de marketing internacional, cuya interacción daría lugar a mejores resultados de exportación. Este estudio identificó tres variables contingentes tanto internas como externas, más concretamente el tamaño de la empresa, la intensidad tecnológica de la industria y los factores del entorno que moderan la relación establecida entre la estrategia genérica de marketing internacional y el rendimiento exportador, medido de forma objetiva y subjetiva.
En cuanto a las implicaciones para los empresarios, los directivos deben ser conscientes de que actualmente, debido al rápido desarrollo tecnológico junto con la eliminación de numerosas barreras comerciales, la entrada en mercados extranjeros no es tan arriesgada como solía ser en el pasado, mientras que representa una alternativa viable para el crecimiento de la empresa y la búsqueda de mayores beneficios. El papel fundamental en la mejora del rendimiento exportador objetivo está directamente relacionado con el conocimiento de lenguas extranjeras y de negocios internacionales del directivo, junto con el firme compromiso de la empresa con la actividad exportadora. Por lo tanto, los principales esfuerzos deben dirigirse hacia la adquisición de estas habilidades, así como dedicar más recursos a las operaciones de exportación, de forma sistemática y organizada. Por consiguiente, los esfuerzos en términos de política también deben enfocarse a mejorar la orientación internacional de los directivos con el fin de llevar a buen término la formulación y puesta en práctica de estrategias de internacionalización.
Como líneas de investigación futura sería interesante replicar estudios similares en otros contextos geográficos, de esta manera los resultados de esta tesis podrían ser generalizados a distintos entornos. Además, sería aconsejable llevar a cabo un análisis longitudinal, a la vez que se recomienda considerar variables compuestas como, por ejemplo, el grado de orientación internacional del directivo, la estandardización y la adaptación de la estrategia de marketing internacional o el rendimiento exportador. De esta forma, estas variables multidimensionales podrían ser analizadas desde una perspectiva temporal, lo que permitiría llevar a cabo una investigación de relaciones causa-efecto.
The present dissertation aims to contribute to the international business and marketing literature by shedding light on the export behaviour and performance of small and medium enterprises (SMEs), in the Spanish geographical context, which represents one of the European settings characterised by high SMEs density and workforce employed by these enterprises. Spain's economic growth is vastly dependent on the results of the export activity. In spite of their relevance, there is a scarcity of research in the SME export centred literature, within the Spanish context, thus it becomes apparent that more investigations should be carried out in this particular setting.
In this sense, the present study identifies and proposes for further analysis the following topics of increased importance for SMEs' export activity and performance: 1) The role played by managerial characteristics and perceptions in determining export involvement and expansion; 2) The influence the internal and external determinants have on objective export performance and satisfaction with export performance and the potential impact of certain dimensions of export performance on other export performance dimensions; 3) The influence the standardisation/adaptation of the overall international marketing strategy has on objective export performance and satisfaction with export performance, simultaneously investigating how this relationship is moderated by certain internal and external determinants.
Theoretical support is provided by several approaches: the gradualist approach to the internationalisation phenomenon, the Resource Based View (RBV) applied in the international context, the network theory and the contingency approach to the international marketing strategy. Both qualitative (Chapter 1) and quantitative (Chapter 2 and 3) methodologies have been combined for the completion of this dissertation. By employing the qualitative methodology based on in-depth case studies profound understanding of the internationalisation process in Spanish SMEs was gained. Consequently, a structured questionnaire was developed for further carrying out the quantitative study.
Data was collected through an online survey addressed to the decision maker in charge of the export activity in Spanish SMEs. For empirically treating the quantitative data univariate and multivariate analysis with the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modelling (SEM) - Analysis of Moment Structures (AMOS) were performed.
The results show that, concurring with the RBV, decision maker's role, particularly his/her international outlook appears to be crucial for SME's export activity. Nevertheless, the influence of certain managerial characteristics and perceptions seems to be more prominent according to the internationalisation stage or to have a stronger impact on some export performance indicators. The findings also reveal the existence of a positive relationship between the objective export performance (export intensity and the number of export markets and zones) and the subjective export performance (managerial satisfaction with export position, export profitability and new market entry), relationship that to the best of our knowledge has not been explored before. Moreover, the empirical results display that successful export performance could be achieved by employing either a more standardised or a more adapted overall level of the international marketing strategy. Standardisation and adaptation should not be considered, in isolation, as pure strategies, but rather should be understood from a contingency perspective which suggests a balance between the standardisation and the adaptation of international marketing strategy would lead to increased export performance. This study identified three internal and external contingent variables, namely the size of the firm, the technological intensity of the industry and the environmental factors, that moderate the relation established between the overall international marketing strategy and export performance, measured both in an objective and a subjective manner.
Regarding the implications for practitioners, decision makers should be aware that, presently, due to rapid technological development along with the removal of various trade barriers, entering overseas markets is not bearing as much risk as it used to in the past, while representing a viable alternative for firm's growth and pursuit of higher profits. The fundamental role in improving objective export performance is played by their own foreign language skills, international business knowledge and firm's commitment to exporting, hence efforts should be directed towards acquiring these abilities as well as devoting resources to the export operations, in a systematic and organised manner. Therefore, policy initiatives should also aim at enhancing the development of decision maker's international outlook with a view to successfully formulating and putting into practice internationalisation strategies.
As future research directions it would be interesting to replicate similar studies in distinct geographical contexts, so the results could be generalised to larger populations. Longitudinal analysis should also be conducted, thus complex constructs such as the degree of international orientation of the decision maker, the standardisation/adaptation of the international marketing strategy or the export performance could be analysed from a time-based perspective, allowing for the investigation of composite cause-effect relationships.
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Lages, Luis Filipe. "Export marketing standardisation and its influence on export performance : a structural model examination." Thesis, University of Warwick, 2000. http://wrap.warwick.ac.uk/36369/.

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This dissertation aims to present an integrated approach to measuring and linking the variables involved in the 'export marketing standardisation-export performance' phenomenon. Drawing on the literature and primary data (exploratory study, main survey and follow-up interviews), twenty-three hypotheses are developed, simultaneously tested and discussed. Due to the magnitude of the valid sample (519 export market ventures), it was possible to use Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) with Weighted Least Squares (WLS) (Curran et al., 1996). At the measurement level, this thesis tests previous measures and presents new constructs for the key elements discussed in the literature. Fourteen constructs emerged across the following topics: degree of marketing programme standardisation, export performance, and internal and external forces. At the causality level, this research study suggests that both export marketing standardisation and export performance are simultaneously affected by internal and external forces. These simultaneous relationships have never been incorporated by past empirical research. More importantly, findings suggest that past performance plays a crucial role in the determination of current export marketing strategy. Export performance must be seen not only as an outcome, as traditionally discussed in the literature, but also as an antecedent of export marketing strategy. Future investigations are encouraged to incorporate these new research directions in the study of the 'export marketing strategy — export performance' relationship. Additional guidelines are provided to stimulate future discussion and research in the field. The literature and the findings are also used to generate a number of implications for managers and public policy makers.
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Vargas-Carcamo, Allen Hugo. "Export market selection process by small- and medium-sized mid-western export manufacturers of industrial goods." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1261483505.

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Wong, Kan-shue Larry. "Perspectives in launching consumer products in PR China /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038596.

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Books on the topic "Export marketing"

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1944-, Young Stephen, ed. Export marketing. Bradford: MCB University Press, 1995.

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Sharma, Pradeep Kumar. Export marketing. Jaipur, India: Printwell Publishers, 1990.

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Diamantopoulos, A. Export information use. Edited by ebrary Inc. Bradford, England: Emerald Group Publishing, 2003.

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Walker, A. G. Export practice and documentation. 3rd ed. London: Butterworths, 1987.

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Condie, Corrine. Export/import guide. Seattle, WA: Washington State Dept. of Trade and Economic Development, 1993.

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Nagel, Walter H. Export marketing handbook. New York: Praeger, 1988.

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Noonan, Chris J. Practical export marketing. London: Unwin Hyman, 1988.

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Katz, Bernard. Managing export marketing. Aldershot: Gower, 1987.

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Engibarov, A. V. Vykhodim na mirovoĭ rynok: Voprosy i otvety : sovetskie predprii͡a︡tii͡a︡ v mezhdunarodnom biznese. Moskva: Izd-vo polit. lit-ry, 1990.

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United, States Congress Senate Committee on Agriculture Nutrition and Forestry Subcommittee on Production and Price Competitiveness. U.S. export market share: Hearing before the Subcommittee on Production and Price Competitiveness of the Committee on Agriculture, Nutrition, and Forestry, United States Senate, One Hundred Seventh Congress, first session, August 1, 2001. Washington: U.S. G.P.O., 2003.

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Book chapters on the topic "Export marketing"

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Morgan, Robert E., Constantine S. Katsikeas, and Charles S. Chien. "Export Intention and Export Development: The Influences of Export Stimuli." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 162. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_40.

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French, Mark J., and John W. Cadogan. "Export market-oriented processes and export performance: quadratic and moderated relationships." In Strategic International Marketing, 203–23. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-35664-1_13.

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Schwarz-Musch, Alexander, Dietmar Sternad, and Florian Pibal. "Der internationale Marketing-Mix." In Grundlagen Export und Internationalisierung, 141–67. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29444-1_9.

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Schwarz-Musch, Alexander, Dietmar Sternad, and Florian Pibal. "Der internationale Marketing-Mix." In Grundlagen Export und Internationalisierung, 143–70. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4298-2_9.

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Schwarz-Musch, Alexander. "Standardisierung versus Differenzierung im internationalen Marketing." In Grundlagen Export und Internationalisierung, 127–39. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29444-1_8.

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Schwarz-Musch, Alexander. "Standardisierung versus Differenzierung im internationalen Marketing." In Grundlagen Export und Internationalisierung, 129–42. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-8349-4298-2_8.

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Millard, Edward. "1. The Marketing Mentality." In Export Marketing for a Small Handicraft Business, 1–9. Rugby, Warwickshire, United Kingdom: Practical Action Publishing, 1992. http://dx.doi.org/10.3362/9781780442129.001.

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Acikdilli, Gaye, Ali Kara, Alma Mintu-Wimsatt, and John Spillan. "Turkish Manufacturing Firms’ Export Market Orientation, Marketing Capabilities, and Export Performance: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 747–48. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_203.

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Cao, A. D. "U.S. Export Trading Company: A Model of Export Promotion in the 80’s." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 85–90. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16976-7_21.

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Collins-Dodd, Colleen, and June Francis. "The Impact of Export Orientation on the Export Performance of High-Tech SMEs." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 56. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13078-1_19.

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Conference papers on the topic "Export marketing"

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Ravichandran, M., and V. Jayanthi. "Export performance and marketing strategies." In 2014 International Conference on Science Engineering and Management Research (ICSEMR). IEEE, 2014. http://dx.doi.org/10.1109/icsemr.2014.7043654.

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Candemir, Aykan, Ali Erhan Zalluhoglu, and Erdal Demiralay. "Uncertainty perceptions in export marketing." In The 6th International Scientific Conference "Business and Management 2010". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2010. http://dx.doi.org/10.3846/bm.2010.048.

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Puke, Ieva, Anda Batraga, Jelena Salkovska, and Henrijs Kalkis. "Specific Marketing Capabilities for Improved Export Performance in Young Firms." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002655.

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The key challenge for young firms in export markets is to find the market opportunity and to develop an appropriate value proposition. The aim of this study is to identify the specific marketing capabilities that support the process of internationalization in young firms and to develop the model that links marketing capabilities to the export performance. The research model was tested within young exporting firm sample in Latvia. Quantitative data was analysed using factor analysis and structural equation modelling with PLS-SEM. This study identifies a unique set of marketing capabilities that enhance the export performance. Strategic marketing capabilities that have a positive effect on export performance are 1) customer engagement (the largest effect), 2) partner linking, 3) market sensing, 4) new product development and 5) strategic creativity capabilities. Firms need to develop cultural marketing capabilities - agility, proactivity, adaptiveness and openness to experiments in the export marketing process. This type of behaviour, particularly proactivity and openness to experiments, has a positive effect on export results and enhances the level of strategic marketing capabilities. The research model can be used by export firm managers and owners to improve the export performance and by government export promotion program leaders to develop and substantiate support tools and activities.
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Aleshnikova, Vera, Tatiana Beregovskaya, and Galina Sundukova. "Export of Higher Education: the Marketing Model." In Proceedings of the 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icoeme-19.2019.57.

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Vicente, Margarida, Cláudia Seabra, and Maria José Antunes. "Export market effectiveness: the role of export commitment, innovativeness and marketing capabilities." In 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users. University of Twente, 2015. http://dx.doi.org/10.3990/2.323.

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Cunha, Reynaldo Dannecker, and Sergio Garrido Moraes. "DOES ENTREPRENEURIAL MARKETING MATTER? A STUDY ON EXPORT PERFORMANCE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.10.07.01.

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"THE ROLE OF MARKETING TECHNOLOGIES IN EXPORT PROMOTION TO CHINA." In Global Business and Law Development Imperatives. Київський національний торговельно-економічний університет, 2019. http://dx.doi.org/10.31617/k.knute.2019-10-10.43.

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Emeterio, Mónica Clavel San, Emma Juaneda Ayensa, Rubén Fernández Ortiz, and Cristina Olarte Pascual. "Influence of Relational Resources on Export Activity: Born Global Analysis as a Moderator Effect." In Annual International Conference on Enterprise Marketing and Globalization – EMG 2017. Global Science & Technology Forum (GSTF), 2017. http://dx.doi.org/10.5176/2251-2098_emg17.17.

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Theodosiou, Marios, Faidon Theofanides, and Panayiotis Chaveles. "AN EMPIRICAL INVESTIGATION OF THE ANTECEDENTS AND CONSEQUENCES OF EXPORT RELATIONSHIP CAPABILITIES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.07.01.

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Umetaliev, Akylbek. "Value Chain in Export Honey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2019. http://dx.doi.org/10.36880/c11.02245.

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This paper examines creating a value chain in export honey from the Kyrgyz Republic. The annual production is 12,000 tons, 500 tons are exported. The Supply Chain Operation Reference (SCOR model) at three stages of optimization of honey production has been adapted. The following research methods were used: desk study, survey of producers and consumers, interviews with relevant organizations, personal observations retailers. At the initial stage of optimization, recommended to maintain planning of the number of bee colonies. How to effectively use natural resources for bee colonies - finding useful flora (a flowering mass of plants to collect nectar) and finding areas with the best climate (temperature, humidity, sunshine, air movement) are the objectives of action plan for interim stage. The natural mountain landscape, the sun, air, water give honey special qualities, therefore, at the final stage of market promotion, honey must acquire potential status as a unique product. For honey producers there are two optimal options for export. The first is the packaging of honey in a container of 0.1–0.2 l., and positioning it as an expensive premium product. High marketing costs are offset by high added value in the supply chain. The second is the delivery of honey in large containers of 20–30 l., for further packaging, already in the territory of the buyer. An attractive choice for honey producers with guaranteed product sales and high profitability of sales. Research results increase honey production up to 30% and export volume up to 7%.
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Reports on the topic "Export marketing"

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Balat, Jorge, Irene Brambilla, and Guido Porto. Realizing the Gains From Trade: Export Crops, Marketing Costs, and Poverty. Cambridge, MA: National Bureau of Economic Research, September 2007. http://dx.doi.org/10.3386/w13395.

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Valdes, Constanza, Jeffrey Gillespie, and Erik N. Dohlman. Soybean production, marketing costs, and export competitiveness in Brazil and the United States. [Washington, D.C.]: Economic Research Service, U.S. Department of Agriculture, December 2023. http://dx.doi.org/10.32747/2023.8142532.ers.

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The production of soybeans, the fourth leading crop produced globally, is projected to reach a record level in marketing year (MY) 2023/24. Combined, soybeans and their derivatives--soybean meal and soybean oil--are the most traded agricultural commodity, accounting for nearly 9 percent of the total value of global agricultural trade. Brazil is now the world's largest soybean producer and exporter, while the United States and Brazil jointly supplied nearly 90 percent of soybean exports to the world in MY 2021/22. Soybeans stand out as a crucial crop in the expansion of Brazil's farm sector and the country's ascent as a top global supplier of agricultural products. This report focuses on the export competitiveness for soybeans in Brazil and in the United States over the MY 2017/18--2021/22 periods, by comparing farm-level production costs, producer returns, the cost of internal transportation, and the cost of shipping to a common export destination. With soybean production in Brazil expected to reach a record high in MY 2023/24, a depreciating Brazilian currency, and the country's exporting capabilities expecting a boost (from expanding transportation infrastructure), changes in the competitiveness of Brazil will have important implications for U.S. and international agricultural markets.
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Pinheiro, Armando Castelar, and Regis Bonelli. New Export Activities in Brazil: Comparative Advantage, Policy or Self-Discovery? Inter-American Development Bank, July 2008. http://dx.doi.org/10.18235/0006866.

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This paper examines Brazil's export discoveries in aircraft, cell phones and swine meat. All cases confirm the importance of efficiency gains and sunk costs in the expansion of exports and lead to the following conclusions: both economic policy and comparative advantage played important roles in the emergence of new export activities; economies of scale were a crucial determinant of competitiveness; and a well-known brand helped to overcome information asymmetries and facilitate entry into export markets. Exporters concentrated on design, marketing, R&D, and product assembly, making coordination with suppliers an important element in their strategies. Public policy additionally had a strong if sometimes unintended influence. While governments can foster discoveries, especially in the presence of market failures, policy alone cannot produce a successful exporter.
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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, August 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part deals with two related aspects of the operation of processing and marketing firms. The first is the technological structure of these firms. To this end, we formalize a detailed theory that describes the production process itself and the firm's decision. The model accounts for multiple products and product characteristics. The usefulness of the theory for measurement of productivity and pricing of raw material is demonstrated. The second aspect of the processing and marketing firm that we study is unique to the agricultural sector, where many such firms are cooperatives. In such cooperative an efficient and fair mechanism for purchasing raw materials from members is crucial to successful performances of the firm. We focus on: 1) pricing of raw materials. 2) comparison of employment of quota and price regimes by the cooperative to regulate the quantities, supplied by members. We take into consideration that the cooperative management is subject to pressure from member farmers. 3) Tier pricing for raw materials in order to ensure efficiency and zero profits at the cooperative level. This problem is examined in both closed and open cooperatives. The empirical part focuses in: 1) the development of methodologies for estimating demand for differentiated products; 2) assessing farmers response to component pricing; 3) measurement of potential and actual exploitation of market power by an agricultural marketing firm. The usefulness of the developed methodologies are demonstrated by several application to agricultural sub-sectors, including: U.S. dairy industry, Oregon wine industry, Israeli Cotton industry and Israeli Citrus industry.
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Dzanku, Fred M., and Louis S. Hodey. Achieving Inclusive Oil Palm Commercialisation in Ghana. Institute of Development Studies (IDS), February 2022. http://dx.doi.org/10.19088/apra.2022.007.

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Oil palm is the most important export crop in Ghana, aside from cocoa. Compared with cocoa, however, oil palm has a more extensive local value chain, including greater opportunity for local industrial and artisanal processing into palm oil and other products, which creates a high potential for employment generation and poverty reduction; as a result oil palm is classified as a priority crop. The selection of oil palm as a priority crop aims to promote agricultural commercialisation through domestic agroindustry development and exports. In spite of this, the oil palm economy has still not achieved its potential, and this begs the question, why? Although it is known in general that commercialisation potential and its benefits are not equally distributed across groups, it is not clear how and why different subgroups (women, men, youth) might benefit differently from the oil palm economy. This brief addresses why different groups of smallholders (women, men, youth) benefit unequally from oil palm value chains, and how returns to oil palm production and marketing could become more inclusive.
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Johnny, Teneisha, and Mark D. Wenner. Tourism and Ecotourism Development in Guyana: Issues and Challenges and the Critical Path Forward. Inter-American Development Bank, December 2015. http://dx.doi.org/10.18235/0009267.

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Guyana has high potential to develop a nature-based tourist niche market and help diversify its economic base, which now depends on the export of primary commodities. Despite many natural attractions, Guyana is still at a nascent stage of nature-based development relying on primary factors for tourism development as opposed to thorough planning, focused investments, and aggressive marketing efforts. Other segments of traditional tourism development such as business and leisure also are undeveloped and little studied. The tourism sector in general faces many constraints, such as high air travel cost, inadequate infrastructure, a slew of small-scale lodging properties that are not graded or certified, lack of marketing, and limited government budgetary outlays and incentives that would serve to stimulate development of the sector. Some important steps have been taken to improve competitiveness of the sector, but still a critical mass of interventions has not been realized that can lead to a dramatic transformation. This paper reviews the main issues and challenges and posits that critical path modeling, mathematical programming and spatial economic analysis could be used to identify two or three of the most binding constraints that should be addressed first given budgetary limitations and low levels of private sector investments.
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Kraynova, O. S. Expert evaluation of the competitiveness of enterprises in the definitions of marketing-logistics. Ljournal, 2019. http://dx.doi.org/10.18411/kray-2017-artc-00052.

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Wiley, Jenny L., Camille K. Gourdet, and Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, April 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in marketing approaches. Also, we explore the current legal landscape surrounding CBD. We conclude that further research is necessary to clarify legitimate therapeutic effects of CBD. Federal regulation is also necessary to assure quality, safety, and efficacy of CBD products. Until new regulations are enacted to ensure purity and label accuracy, consumers should balance any perceived benefits of CBD use against potential risks associated with using products of unknown quality.
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Peterson, Everett. GTAP-M: A GTAP Model and Data Base that Incorporates Domestic Margins. GTAP Technical Paper, October 2006. http://dx.doi.org/10.21642/gtap.tp26.

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Transportation, wholesaling, and retailing activities are a significant segment of economic activity in many economies. The magnitude of these activities can vary greatly between products, users, and regions. However, in most applied general equilibrium (AGE) analyses, these marketing activities are not tied to specific commodities. This paper develops a model framework and database that incorporates domestic marketing margins on domestic and imported goods going to final demand or used as intermediate inputs, and margins on exports, into the standard GTAP Model. The effects of incorporating domestic marketing activities into an AGE model are illustrated by comparing the results of the standard GTAP Model to the new GTAP-M Model for several different technological change scenarios. The comparison yields two main results. First, tying the domestic marketing activities to specific commodities changes the degree of price transmission from producers to users, compared to a model that does not include margin activities explicitly. The second main result is that the magnitude of the elasticity of substitution between commodities and the composite marketing activity is very important. Allowing variable margins creates a new source of demand-responsiveness for commodities which can significantly alter the results of policy simulations.
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Zilberman, David, Amir Heiman, and Yanhong Jin. Use of Branding and Sampling in Agricultural Fresh Produce. United States Department of Agriculture, July 2013. http://dx.doi.org/10.32747/2013.7697116.bard.

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The original proposal has three main objectives: a conceptual framework on willingness to pay (WTP) for fruits and vegetables, the introduction of branding and sampling in fresh food, and empirical applications to the United States and Israel. We modified our research plan over time based on availability of data and emergence of new problems. We expanded the range of products to include poultry and the range of techniques to use real experiments as well as more traditional surveys. We expanded the range of problems to understand attitudes toward genetically modified (GM) food. There is a growing interest in introduction of marketing tools like demonstration sampling, money-back guarantees, labeling, and brands in agriculture. These marketing tools are important for enhancing demand for agricultural products and food safety. However, the methodology needed to assess the effectiveness of these tools and understand their performance in different agricultural sectors is limited. Our analysis demonstrated the importance of brands as a marketing tool in agriculture. In particular, we showed conceptually that strong brands can be substitutes for other marketing tools like sampling or demonstration. We were able to conduct real experiments for the demand for safe chicken and show that consumers are willing to pay significantly more for products branded as more safe. Yet, using experiments in Israel and the United States, we found that WTP for brands of fresh fruits and vegetables is smaller than in other product categories. Warning labels are a sort of negative branding. The GM-free labeling is particularly important since it serves as a trade barrier to U.S. crops exports. Our analysis of acceptance of GM products found that WTP for GM products in Israel and the United States depends on framing of information about the impact ofGM and the quantity of information disclosed. Finally, in analyzing the evolution of support for Proposition 37 that aimed to introduce mandatory labeling of GM in California, we found that support for mandatory labeling ofGM products is broad as long as it is not perceived to be costly. Our project demonstrates the feasibility of conducting real experiments to assess consumer demand in agriculture. When looking at interdisciplinary groups, one can design new products and assess the WTP for their characteristics. We also show that, while branding is a very strong marketing tool, its use in fresh fruit and vegetables is likely to be limited. However, brands can be important with processed food. Furthermore, we have proven that, while some consumers strongly object to GM products, most consumers in the United States and Israel would be willing to buy them for a discount, and some would pay extra if they are associated with improved characteristics. Finally, we expanded the notion of warning labels to calorie information and showed that the response to calorie information depends on gender, education, and how the information is presented.
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