Journal articles on the topic 'Export market attractiveness'
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Sharma, Revti Raman, Gloria Sraha, and Dave Crick. "Export promotion programmes and the export performance of Ghanaian firms." International Marketing Review 35, no. 4 (July 9, 2018): 661–82. http://dx.doi.org/10.1108/imr-10-2015-0219.
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Purpose The purpose of this paper is to examine the mediating role of foreign market attractiveness on the association between export promotion programmes (EPPs) and export performance in the context of Ghanaian firms. In addition to understanding how EPPs help enhance the attractiveness of the foreign markets and thus export performance, the study contributes to the under-developed export performance literature regarding Sub-Saharan African (SSA) firms. Design/methodology/approach A mixed method approach is utilised. In the first instance quantitative analysis is undertaken on 116 Ghanaian firms via data collected using the drop and pick method. Qualitative data involving interviews with 18 managers of exporting firms are then reported upon. Findings The study finds full mediation effects for foreign market attractiveness. This suggests that EPPs can enhance export performance via the intervening variable of foreign market attractiveness. Specifically, EPPs should be considered as a resource in managers’ ability to develop capabilities in exporting, but need to be considered in the context of other intervening factors such as perceived foreign market attractiveness. Originality/value The literature regarding EPPs and export performance mostly overlook any link between EPPs and other determinants of export performance towards establishing an indirect relationship between the constructs. The study fills this important gap; in particular, in respect of SSA firms and specifically in the context of Ghana.
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Kumcu, Erdoğan. "Attractiveness of the New European Market to Small U.S. Exporters." Journal of International Marketing 5, no. 2 (June 1997): 33–56. http://dx.doi.org/10.1177/1069031x9700500204.
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The integration of selected west-European countries into a single market has caused concerns about U.S. exporters’ access to the new European market. This article examines strategic export planning for the European market of small U.S. exporters in manufacturing industries on the basis of the strategic market planning framework developed by Abell and Hammond (1979) . The proposed model incorporates market attractiveness as a predictor variable in addition to more traditional company background variables in examining export planning status of small U.S. exporters. Findings of a survey conducted in a Midwestern state among active exporters of manufactured goods demonstrate how company characteristics and market attractiveness are related to export planning status. Most exporting manufacturers have responded actively to changes in the European market by completing and enacting strategic export plans. Factors that influence exporters’ strategic export planning behavior are entry barriers, changes in European market characteristics, company size, exporting experience, and primary export target markets.
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Kučerová, R. "Factors of the attractiveness of Slovak wine market and their influence on the Czech wine export to Slovakia." Agricultural Economics (Zemědělská ekonomika) 60, No. 9 (September 30, 2014): 430–39. http://dx.doi.org/10.17221/130/2013-agricecon.
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The contribution follows the development of Czech wine exports to Slovakia, depending on the development of the wine industry attractiveness in Slovakia. Wine export from the Czech Republic to Slovakia in the terms of volume and value of exports, both globally and in the division of export bulk and bottled wine, is confronted with the development of factors influencing the wine sector attractiveness in Slovakia. The Slovak wine market is a market in the phase of growth, the wine consumption per capita in 2011 reached 14.7 Lt.; the domestic production covered only 46% of the domestic consumption. The level of the industry concentration is high, the 6 largest companies produce more than 18.5 mill. Lt. of wine – 50% of the total domestic production. Wine legislation is comparable to the Czech legislation, the purchasing power of the customers shows a positive development, but the cheap table wine imports still represent more than 50% of the total domestic consumption. The opportunity for Czech exporters is the factor represented by the size and growth of the market and the legislation, too. The situation is rather more positive for the re-export of cheap wine from other countries than the direct export of Czech wine to Slovakia in case of other analyzed factors.
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Destiarni, Resti Prastika, Sri Ratna Triyasari, and Ahmad Syariful Jamil. "The Determinants of Indonesia’s CPO Export in Non – Traditional Market." E3S Web of Conferences 232 (2021): 02017. http://dx.doi.org/10.1051/e3sconf/202123202017.
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Countries in Europe, China and USA are the main destination of Indonesia's CPO exports so that in order to avoid more significant declining in value and export volume because of trade war and the existance of CPO black campaign, Indonesia must take a diversified step, especially for export market diversification. This study illustrates the condition of Indonesian CPO competitiveness in non-traditional markets, measures the position of Indonesia CPO export market attractiveness, and analyzes factors influence CPO exports. Data used are secondary data obtained from various resources. The time series and cross sections data consecutively consist of variables from 2002 to 2017 and 11 nontraditional importing countries. Time series variables consist of volume export of Indonesia CPO, exchange rate, export price, Indonesia GDP, importers GDP, and economic distance. X–model product export potential and gravity model were used to address the objectives. Indonesian CPO has optimistic market development potential because Indonesia CPO has strong competitiveness and in a rising star position.The analysis result with gravity model showed the factors affecting Indonesian CPO export to nontraditional countries was exchange rate, Indonesia GDP, importers GDP, and economic distance. Government role is important to initiate a long term trade agreement which benefits both parties.
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Munka, S. "Analysis of the Influence of Foreign Trade on Investment Attractiveness of Ukraine." Modern Economics 25, no. 1 (February 23, 2021): 105–10. http://dx.doi.org/10.31521/modecon.v25(2021)-16.
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Annotation. Introduction. The studying process of the investment attractiveness of the Ukrainian economy remains a priority for domestic economists, because the economic growth is impossible without the involvement in investment. In order to improve the investment attractiveness of the economy it would be desirable to determine the factors and relationships that improve the corresponding indicator. Purpose. The main purpose of the article is to analyze the impact of foreign trade on the investment attractiveness, develop projections for the investment climate in Ukraine. The definition of the role of the country’s stock index in investment attractiveness. Results. The study reveals the concept of the investment attractiveness. The influence of export goods on investment attractiveness was investigated. A number of key export goods for the domestic economy were identified. The projections of the investment attractiveness for future periods were developed due to the price of export goods in the world market. The role of the stock index in the country’s investment climate was determined. The projections of the stock index of Ukraine were developed. Recommendations for increasing the investment attractiveness of the national economy were given. Conclusions. Based on the research, we can draw conclusions about the strong positive correlation between the foreign trade and the investment attractiveness. Now, Ukrainian exports are commodity-focused and, as a result, the economy depends on the price of agricultural products and iron ores on the world market. The results of the study predict and an increase in the cost of food products in the world and, as a consequence, an increase in the investment attractiveness of the Ukrainian economy. Despite the positive projections for the growth of commodity prices, the export of goods with high added value goods will be more profitable option for the economy. Keywords: investment activity; investment climate; foreign trade; economic growth; export; projection; polynomial trend line; iron or; correlation-regression analysis; stock index.
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Chang-Kuen Moon. "Export Market Attractiveness Analyses of the Heavy Electric Equipment Industry." International Commerce and Information Review 10, no. 4 (December 2008): 277–98. http://dx.doi.org/10.15798/kaici.10.4.200812.277.
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Santos-Álvarez, María-Valle, and María-Teresa García-Merino. "Information interests and exporting: The Spanish natural stone industry." Journal of Management & Organization 18, no. 6 (November 2012): 845–57. http://dx.doi.org/10.1017/s1833367200000481.
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AbstractExport decisions depend on a wide variety of information stimuli. The current research focuses on the attention that international entrepreneurs (IEs) dedicate to different information stimuli relating to how the firm operates internationally, and examines whether the IE's attention varies in function of their experience and knowledge. For their empirical analysis, the authors study the information interests of the IEs in the Spanish natural stone industry. They identify three centres of interest: the strategic attractiveness of the foreign markets, barriers to exporting, and support programmes for exporters. The results show that the IEs are most interested in information about support programmes, and that is due to IEs with scant knowledge about the export markets. As the IEs accumulate knowledge about which are the main export markets, they become more interested in information about the strategic attractiveness of these markets. The authors conclude that a trade-off exists between the information about market attractiveness and the information about support programmes in the IE's attention. In contrast, attention towards export barriers behaves independently and depends on the IE's experience.
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Santos-Álvarez, María-Valle, and María-Teresa García-Merino. "Information interests and exporting: The Spanish natural stone industry." Journal of Management & Organization 18, no. 6 (November 2012): 845–57. http://dx.doi.org/10.5172/jmo.2012.18.6.845.
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AbstractExport decisions depend on a wide variety of information stimuli. The current research focuses on the attention that international entrepreneurs (IEs) dedicate to different information stimuli relating to how the firm operates internationally, and examines whether the IE's attention varies in function of their experience and knowledge. For their empirical analysis, the authors study the information interests of the IEs in the Spanish natural stone industry. They identify three centres of interest: the strategic attractiveness of the foreign markets, barriers to exporting, and support programmes for exporters. The results show that the IEs are most interested in information about support programmes, and that is due to IEs with scant knowledge about the export markets. As the IEs accumulate knowledge about which are the main export markets, they become more interested in information about the strategic attractiveness of these markets. The authors conclude that a trade-off exists between the information about market attractiveness and the information about support programmes in the IE's attention. In contrast, attention towards export barriers behaves independently and depends on the IE's experience.
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Sung, Bongsuk, and Woo-Yong Song. "Are Political Factors More Relevant Than Economic Factors in Firm-Level Renewable Energy Technology Export? Evidence from Path Analysis." Sustainability 13, no. 16 (August 6, 2021): 8788. http://dx.doi.org/10.3390/su13168788.
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Renewable energy technology (RET) firms are key economic entities in the export of RET-related products and components, in which RET firms’ exports are affected largely by policy and market. Nonetheless, the effects of policy and market factors on RET firm-level export have never received attention from researchers. This study aims to fill the gap by taking a political economy approach to establish a structural equation model to analyze the path of political-economic factor-firms’ market orientation-based export. This study reveals that RET firms’ market-orientation-based export enhancement depends entirely on political forces. Particularly, two government intervention instruments, environmental policy and export promotion policy, were highlighted. However, the effects of renewable energy policies on the exports of RET firms through market orientation are negative and statistically significant. This study proves that the effects of inter-firm competition and market attractiveness on RET firms’ exports through their market orientation are negative and statistically significant and insignificant, respectively. Further, this study demonstrates that RET firms’ market orientation has a significant positive effect on their export performance. We conclude that in order to improve RET-related policy effectiveness and efficiency, it will be useful to consider firms’ heterogeneity in response to external factors. Additionally, a full mediation model in the academic investigation of the effects of various external factors, including public policies and market factors, on firm-level export, and the implementation of firm-level export-induced policy, taking into account firms’ managerial interpretations to external factors, should be considered.
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Butakova, Marina, and Olga Goryaninskaya. "ASIAN VECTOR OF EXPORT OF OIL AND FAT PRODUCTS OF AGRICULTURE IN THE ALTAI REGION: OPPORTUNITIES AND CHALLENGES." Economics Profession Business 3, no. 3 (September 9, 2019): 15–23. http://dx.doi.org/10.14258/epb201929.
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The article contains the results of the analysis of exports of oil and fat industry at the national and regional levels, the analysis of the international market of vegetable oils. Export is considered by the authors in the context of stimulating the growth of production volumes and increasing the investment attractiveness of the oil and fat industry. The authors identify and analyze the conditions and opportunities for increasing the export potential of the oil and fat industry of the Altai region. We also study export opportunities and show a possible vector of export development of the industry.
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PANKOV, DMITRY A., and VALENTIN YA AFANASIEV. "OIL PRODUCT MARKET TRENDS AND FORECASTS." Economic problems and legal practice 16, no. 5 (October 20, 2020): 28–34. http://dx.doi.org/10.33693/2541-8025-2020-16-5-28-34.
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The purpose of the research. The relevance of the article is due to the decline in the consumption of petroleum products in the world and in Russia in particular, as well as changes in the structure of demand for petroleum products. The crisis related to the COVID-19 factor had a significant impact on the oil and petroleum products market. Consequently, this article is aimed at identifying the prospects for the development of the oil product market. Results. The leading approach to the study of this problem is the analysis of current indicators of the oil product market, which allows a comprehensive review of current market trends and prospects for its development. Based on the analysis, it can be concluded that in 2020, the volume of primary processing is expected to decrease, which will not suffer as much as the production of crude oil. However, all markets are expected to recover in 2021. It should be noted that the production of products aimed at the domestic market (automobile gasoline and diesel fuel) has increased in recent years. Fuel oil and gas oil production, which is export-oriented, decreased compared to 2014. Exports of petroleum products such as motor gasoline, diesel fuel, bitumen, and vacuum gas oil have not changed significantly over the past few years, while exports of fuel oil have declined significantly. The reduction in production and export of fuel oil is associated with a drop in the attractiveness of fuel oil exports as a result of an increase in export duties. In the future, diesel fuel production and exports are projected to increase, while fuel oil production and exports will continue to decline. The article has a practical value for companies working in the oil refining industry, public and private investors.
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Bozheva, E. O. "Learning-by-export effects in the russian software industry." Strategic decisions and risk management, no. 2 (July 15, 2018): 38–49. http://dx.doi.org/10.17747/2078-8886-2018-2-38-49.
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Learning-by-export effects exist due to the nature of the creation, accumulation, transfer of knowledge, as well as the companies’ absorption capacity to accumulate and adapt the best experience, competences borrowed from abroadwithin the organization. The length and direction of exports have a significant impact on the innovation activities of organizations, while innovations do not always encourage the leaders to initiate export activities. In the course of empirical research, we have identified the following rules in relation to Russian IT-firms:1) New IT-exporters have no visible link between the introduction of new products, technologies and the start of exports. Investments in research and development, which may have been initiated after entering foreign markets or at the same time, have not yet yielded results. 2) Stable export activity encourages IT-companies to apply new technological, process and marketing innovations that were not previously part of the firm's plans, much more often than firms in the local market. 3) The impact of external knowledge effects on the productivity of IT-companies depends on the geographical direction of exports: a) the markets of the near abroad (CIS countries) and Russia itself;b) the markets of the far abroad. 4) Investments in R&D, marketing and production of new products are more typical for companies located in capitals (Moscow and Saint-Petersburg). On the contrary, the relationship between the presence of an international office and the introduction of innovations has not been proven. The size of companies has only affected the production of new technologies: if a company is a medium-sized enterprise or a larger one, the probability of innovation is increased by 22%. 5) The smaller the firm, the lower its desire to participate in extensive innovation networks, increase the number and diversity of external relations. The size of the company determines the level of influence of cooperation with other market participants on its internal innovation processThe article discusses the classification of knowledge spillover effects, the methodology of the study, the analysis of the economic impact of the process "flow" as a result of entering foreign markets. The paper’s emphasis is on assessment of recipients’ capabilities to accumulate new knowledge in the course of export activities, to extract advantages in terms of future development such as increasing innovation activity and, consequently, attractiveness, resulting in higher performance efficiency.
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Kumar, Anisha R., Lisa E. Ishii, Ira Papel, Theda C. Kontis, David Chen, David Liao, Jonlin Chen, Jason Nellis, and Masaru Ishii. "The Valuation of Rhytidectomy in Different Economic Markets." Facial Plastic Surgery 36, no. 05 (August 13, 2020): 665–69. http://dx.doi.org/10.1055/s-0040-1714264.
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AbstractThis study demonstrates that the trend of how rhytidectomy is valued can be used to determine not only the pricing of this good but also how receptive developing economic markets are to the export of cosmetic facial plastic surgery. This study seeks to analyze and compare the value of rhytidectomy in an established market and an emerging market. A cross-sectional survey was administered through public online forums to 162 casual observers in the United States and 74 casual observers in India. Participants were shown pre- and postoperative photos of 10 patients who underwent cosmetic rhinoplasty and 2 patients who did not undergo surgery. Observers were asked to quantify the perceived change in attractiveness, change in age, and willingness to pay (WTP). There is a similar nonlinear trend between WTP and change in attractiveness in both the United States and India. Baseline values of rhytidectomy in the United States and India have a similar ratio of 2.122 compared with the ratio between both countries in the 2018 Big Mac index. The comparison of the trend in WTP in the United States and India shows that facial cosmetic surgery functions as a luxury good in both an established market and an emerging market. Our model successfully approximates the relationship between each country's purchasing power parity. Since the market behavior of rhytidectomy can be predicted based on purchasing power parity, there may be an untapped market for facial cosmetic surgery among populations with growing economies.
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Bondarenko, N., and D. Udalykh. "The investigation of the state of Ukraine furniture industry development under current economic conditions." Galic'kij ekonomičnij visnik 68, no. 1 (2021): 174–84. http://dx.doi.org/10.33108/galicianvisnyk_tntu2021.01.174.
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Furniture for a long time has been an integral component of human activity, recreation and everyday life. Its design, diversity and versatility along with the development of human civilization is increasingly becoming the object of further improvement. At present furniture production in Ukraine is the developing industry, gradually entering the European market in terms of quality and design. European furniture market is extremely attractive to operators and, therefore, has dynamics towards the competitor number increase. One of the factors of increasing the industry attractiveness is the support of amendments to the Law of Ukraine «On peculiarities of state regulation of business entities related to the sale and export of timber» by the Verkhovna Rada of Ukraine in April 2015, which imposed temporary, gradual prohibition on the export of raw timber (forest logs) for 10 years. The corresponding partial prohibition entered into force on 11.01.2015, and complete prohibition (including pine wood) - from January 1, 2017. The consequences of this moratorium during the first five years of its operation, which is important in the context of politicization of this problem are analyzed in this paper. The dynamics and structure of the amount of enterprises in industry and the number of employees employed in them are investigated. The volume of furniture industry sales in general and the areas of their implementation (internal or external markets) are analyzed. The next stage is the analysis of the dynamics of the ratio of furniture products exports and imports in Ukraine and determination of the major exporters of such products. The final stage is the investigation of the dynamics of foreign direct investments in the enterprises capital share in this industry in order to identify its investment attractiveness. As a result, it is determined that the introduced moratorium has partial positive impact on the development of furniture industry in Ukraine. However, at present, the furniture industry is not attractive enough for new foreign investment. This is the consequence of significant amount of «shadow» production, which in its turn destabilizes the situation in the furniture market. Ukrainian manufacturers will be able to strengthen their position in domestic market and even abroad, if they solve the main problems in furniture production and eliminate all disincentives.
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Antevski, Miroslav. "Development potentials of foreign direct investments: Comparative international experiences." Medjunarodni problemi 61, no. 1-2 (2009): 48–73. http://dx.doi.org/10.2298/medjp0902048a.
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In this paper the author analyses the main development potentials of foreign direct investments in different world regions. They are real and evident, but not always exploited. It is found out that the developed financial markets, good governance, developed institutions and the size of country have a great impact on the location choices of foreign investors. In developing countries economic, administrative and legislative reforms, as well as developed infrastructure networks, should improve a country's attractiveness for FDIs. In most countries, FDIs are concentrated in developed regions and sell the greatest share of their production on the local market. One of their parts is export-oriented, but at the same time, they are great importers from developed countries. The extent of spillovers is modest in most cases.
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Pyzhikova, N. I., V. L. Bopp, and T. G. Sheremetova. "Development prospects of the oil crops' market and products of their processing in the Krasnoyarsk Krai." E3S Web of Conferences 282 (2021): 02003. http://dx.doi.org/10.1051/e3sconf/202128202003.
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Over the past few years, oil crops cultivation has become investment-attractive in our country. This is due to both the increase in demand for products of their processing in domestic and foreign markets and the sustainable development of the processing and food industry. This article reviews approaches to the formation of the technologies introduction system for growing oil crops in Central Siberia (rape, dodder, mustard), industrial production of oils, food additives and feed products from them using biotechnology techniques, with a view to creating a high-tech competitive export-oriented oil sector of the agro-industrial complex in Krasnoyarsk Krai, which creates added value and increases its investment attractiveness.
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Asmyatullin, Ravil Ramilevich. "Strategies of Foreign Universities on the ASEAN Educational Market." Vestnik RUDN. International Relations 19, no. 1 (December 15, 2019): 130–38. http://dx.doi.org/10.22363/2313-0660-2019-19-1-130-138.
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ASEAN is characterized by a steady growth of the economy, a growing middle class and a large population of school age, it is one of the most promising growing markets for the export of educational services. The scale of student mobility from this region has been constantly increasing. At the same time, there is a noticeable trend towards the diversification of its geography with the emergence of new destinations and the weakening positions of traditional countries like the USA, France and Germany. The ASEAN is becoming promising not only as the largest donor of foreign students, but also as a notable player in the global educational market as a study destination. Special attention is given to the analysis of the markets of Singapore and Malaysia, as the largest regional educational hubs. The strategies of these countries are based on the creation of special economic zones in the field of education, thereby attracting leading foreign universities. This approach has a positive effect on the quality of education, increasing the attractiveness of the country as a study destination. The purpose of this article is to analyze the specifics of the strategies of foreign universities in the ASEAN countries in order to identify the potential for export of educational services by Russian universities. The strategies of foreign universities are based on a number of mechanisms, such as setting up international branch campuses in ASEAN countries, opening joint universities and operating through the franchise system. The article identifies the main problems which constrain the expansion of Russian
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Брель, Ольга, Olga Brel, Филипп Кайзер, and Phillip Kaiser. "TOURIST ATTRACTIVENESS AS A FACTOR IN THE ECONOMIC DIVERSIFICATION OF A RESOURCE REGION." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2017, no. 3 (September 25, 2017): 25–28. http://dx.doi.org/10.21603/2500-3372-2017-3-25-28.
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<p><span>The article considers tourism attractiveness as a part of the local overall attractiveness and its role in the policy of economy diversification in a resource region. The paper features the Kemerovo region as a typical region of the «resource type», whose economy is based mostly on export-oriented industries (coal mining, metallurgy, heavy machinery, chemical products). It presents the results of a survey aimed at identifying attractive and unattractive sides of the region as a tourist destination. The respondents were residents of the Kemerovo region and adjacent territories, the European part of Russia, Ural region, as well as Transbaikalia and the Far East. The analysis allows one to identify the importance of proper positioning of the region on the domestic tourist market and highlights some particular features of the formation and promotion of a positive image of the Kemerovo region. The local tourist industry is considered an alternative source of additional income in the economy that promotes a long-term sustainable development. The current paper offers a complex of measures aimed at increasing the tourism attractiveness of the Kemerovo region.</span></p>
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Papanek, Gustav F. "Pakistan’s Development and Asian Experience (The Iqbal Memorial Lecture)." Pakistan Development Review 35, no. 4I (December 1, 1996): 343–82. http://dx.doi.org/10.30541/v35i4ipp.343-382.
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To summarise the conclusions of this paper: 1. Pakistan not only has to deal with a cash flow problem, it also has to make the difficult structural adjustment of living within its means, after nearly 50 years of failing to do so. 2. Despite large resource inflows and periods of good economic management Pakistan’s per capita growth has been less than half of that in rapidly growing Asian economies. The country has therefore failed to reduce poverty as much as it could have. 3. This performance was the result of inadequate export growth, savings and attractiveness to foreign private investment. Two periods of good economic management show the impressive potential of the economy. 4. The heart of an appropriate economic strategy is to make non-traditional exports more profitable. 5. It is appropriate to emphasise the need for further decontrol and greater reliance on the market. But government has an important role in providing infant industry incentives for exports and compensating for externalities. 6. To maintain political support for reforms government must allocate fairly the pain and gains, and reduce corruption.
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Radonjic, Ognjen. "Globalization in the Balkans: Free trade agreement and the perspectives of attracting large institutional investors on the domestic capital market." Sociologija 46, no. 2 (2004): 167–82. http://dx.doi.org/10.2298/soc0402167r.
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In order to take advantage of potentially positive effects that free trade flows have on economic growth, eight countries from South-East Europe united to create a regional free trade agreement. Significant market enlargement, cancellation of customs, tariffs and other export barriers create favorable opportunities for the development and growth of domestic companies. What is more, new sources of growth and development for local enterprises, as well as intensified competition, result in increased attractiveness of the region for large international investors. On the other hand, in order to take advantage of the presence of large international investors on the domestic market, it is very important to have in function a stable and rational financial system. Again, it is questionable how to develop in the most efficient way, at the moment, our underdeveloped financial market. A complementary solution is to attract large institutional investors on the domestic market, on one hand, and the foundation of domestic ones, on the other, in order to achieve a significant enlargement of the market liquidity as the basic determinant of its future development.
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Ratushnyak, E. S. "On Harmonizing the External Economic Policy among the Countries of the Common Economic Space: Problems and Prospects." MGIMO Review of International Relations, no. 1(34) (February 28, 2014): 72–79. http://dx.doi.org/10.24833/2071-8160-2014-1-34-72-79.
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The article provides the tax systems of the countries of the customs union of Belarus, Kazakhstan and Russia, reveals the differences and identifies the need for harmonization and convergence of the structures and principles of taxation, the general tax reforms and harmonization of fiscal policies of member countries in order to increase the investment attractiveness and competitiveness of the national economies in the process of development and integration. The comparison of the existing tax systems of the three countries revealed differences affecting the implementation and development of the foreign economic activity of companies in terms of the common market, in particular, the main obstacles to doing business are high tax rates as well as different rates of value added tax (further - VAT) regarding indirect taxation, because this tax is the major budget revenue generating tax involved in the pricing and resulted in decreasing in the export potential of the country. One of the major exporters' obstacles of CU, revealed in the paper, is a VAT refund in export transactions, preventing the development of export activity, which reduces the competitiveness of CU on the foreign markets. The harmonization success of fiscal policy depends on the government, and the institution body taking the harmonization, - this paper looks at the necessity of such harmonization among the three countries of customs union, which at present has interstate form while supranational regulation of Eurasian Economic Commission is absent, since it does not have such empowerment. The paper finds the main tax policy directions of harmonization of customs union countries focused on eliminating of the barriers and for easy the implementation of a process for foreign trade enterprises, the development of the participating countries investment attractiveness, the enhancing the products competitiveness, the development of the export activities efficiency on the whole for the formation of the common customs area. In addition, the practicality of the tax ratio and customs legislation is revealed in this paper. It is important in order to fuel the growth of the integration economic performances and equal competitive conditions for participating countries to give consideration to the harmonization of the taxation of the three countries as one of the main directions of development of integration within the framework of the common economic space (further - CES).
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Nazarova, K. O., V. Y. Hordopolov, N. Y. Kuliasha, and O. Y. Kuliasha. "Development of Agribusiness in Ukraine: Analysis, Evaluation and Audit." Business Inform 9, no. 512 (2020): 136–46. http://dx.doi.org/10.32983/2222-4459-2020-9-136-146.
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The article explores the tendencies in the development of the agrarian market of Ukraine. The place of evaluation, analysis and audit of agribusiness, in particular large agriholdings, in ensuring the trust of users of information to their activities is determined. Significance of the agrarian sector for the national economy is proved through the consideration of its share and its dynamics in GDP generation. The average sectoral performance indicators of agribusiness activity in Ukraine in 2017-2019 were analyzed and evaluated. The significance of the negative impact of quarantine restrictions caused by the COVID-19 pandemic on the agrarian market of Ukraine is determined. In addition, other factors hindering the development of the agrarian market in Ukraine during 2015-2020 are examined. The balance of key indicators in the market that is kept between the values of national production, domestic consumption, export and import of agrarian products is researched and the export direction of development of the Ukrainian agrarian market is proved. It is emphasized that there is no shortage of agrarian products on the national market. The article contains a list of the largest farmers in Ukraine in terms of annual income, land bank size and employment activity of the population. In addition, the research determines the high level of investment attractiveness of the agrarian market of Ukraine, and therefore proves the need to conduct an audit of agribusiness to ensure a high level of trust of foreign investors to the actors of the agrarian market. Conclusions have been drawn about the effectiveness of this activity and a prediction for the future is made.
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Kleymenov, D. S., A. A. Ruban, and A. A. Orekhov. "Realization of investment attractiveness of the territory." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 3 (October 19, 2020): 261–68. http://dx.doi.org/10.20914/2310-1202-2020-3-261-268.
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The article presents proposals for the development of rural areas by increasing their investment attractiveness. It is proved that in addition to financial resources, limiting factors for the development of the territory can serve as its social, environmental, and institutional features. Lack of resources, technologies, and infrastructure will limit rural development. It is proved that the implementation of the development opportunities of territories involves the search for optimal solutions in the selection of investment objects, their integration into the economy of the region and the municipality. The article examines the investment attractiveness of the Ramon district of the Voronezh region, which has a shortage of energy capacity, which does not allow for further expansion of industrial activities in the municipality. It is proposed to consider the creation of a company providing services in the field of eco-tourism as an alternative investment object. Such projects do not have increased requirements for existing electrical capacity, preserve recreational potential, create jobs, and ultimately improve the quality of life of the district's population. A brief description of the development of the tourism industry in Russia and the Voronezh region is given, and the main measures of its state support are highlighted. The growth of the domestic tourist market is predicted, as well as an increase in demand for these services. The project for installing and launching a glamping complex on the territory of the Ramon district is calculated. Conclusions are drawn about the economic, social and budgetary effectiveness of the proposed project. The glamping complex will increase the export of tourist services in the region, increase the gross regional product, and create additional jobs without using significant energy capacity, which will ultimately have a positive impact on the development of the municipality as a whole.
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Kovalchuk, Lyudmila. "Entry of Trans-Baikal Enterprises into Chinese Markets: the Problem of Formulating an Effective Marketing Strategy." Bulletin of Baikal State University 30, no. 3 (November 10, 2020): 433–39. http://dx.doi.org/10.17150/2500-2759.2020.30(3).433-439.
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In terms of science, entry of an enterprise into a foreign market is a problem of internationalization. Investigation of this issue over the past decades has allowed us to form a scientific base, which represents the process of internationalization of a national company as a complex process that includes both organizational and marketing aspects. In particular, success of an entry is ensured by taking into account the needs of foreign customers, as well as passing through a number of stages, accompanied by the identification of peculiarities of the foreign market and the accumulation of experience necessary for promotion on the international market. The entry of Trans-Baikal Territory into the Far Eastern Federal District and the opportunity to use additional benefits for business that has arisen opens up great opportunities for entrepreneurs to create new products, introduce new technologies, reduce costs and, thus, open up prospects for promotion on foreign markets. From the point of view of international business theories, the start of operation in foreign markets should be connected with the markets of neighboring countries. For the manufacturers of Trans-Baikal Territory, China is such a market. At the same time, its attractiveness is determined by a number of market factors. Consideration of these factors makes it necessary to develop an international marketing complex for each exporter. The problem is that most of the exporting enterprises representing small and medium-sized businesses lack experience and financial capabilities to develop an international marketing mix. The article shows the possibilities of solving the problem, taking into account the characteristics of the Chinese market. The most promising areas for the development of international business are the production of agricultural and food products. The national project «International Cooperation and Export» allows using the competitive advantages of the Trans-Baikal producers and provides them with a sufficiently strong position in the future.
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Toklu, İsmail Tamer. "Studying sales in terms of export performance: A quantitative research for the border gate of SarpSatışların ihracat performansı açısından araştırılması: Sarp sınır kapısında nicel bir çalışma." Journal of Human Sciences 14, no. 1 (January 18, 2017): 24. http://dx.doi.org/10.14687/jhs.v14i1.4148.
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Sales made to foreigners by SMEs in Sarp border region are an important commercial activity. A large number of entrepreneurs continue to increase their activities in order to benefit from the advantages of the border region. The purpose of this research is to examine the effects of marketing strategy, entrepreneurship, market attractiveness and foreign trade barriers on sales in terms of export performance. The research data were collected from SMEs operating around Sarp border gate in Hopa/Artvin at Turkey-Georgian border by using convenience sampling method with face to face interview. SPSS and PLS structural equation modelling were used in analyzing the data. According to the findings of the study; marketing strategy, entrepreneurship and market attractiveness were found positively significant on sales performance. But, the effect of the defined barriers on sales performance was not found significant. This study examines the sales at the border region and offers valuable information to the parties interested in the topic. ÖzetSarp sınır bölgesindeki KOBİ’lerin yabancılara yaptığı satışlar önemli bir ticari faaliyettir. Çok sayıda girişimci bölgenin avantajından yararlanabilmek için bu sınır bölgesinde faaliyetlerini arttırarak devam ettirmektedir. Bu çalışmanın amacı pazarlama stratejisi, girişimcilik, pazar çekiciliği ve dış ticaret engellerinin satışlara ihracat performansı açısından etkilerini incelemektedir. Araştırma için oluşturulan modelinin verileri kolayda örnekleme yöntemiyle Türkiye-Gürcistan sınırındaki Hopa/Artvin Sarp bölgesindeki işletmelerle yüz yüze yapılan anketlerden elde edilmiştir. Verilerin analiz edilmesinde SPSS ve PLS yapısal eşitlik modellemesi kullanılmıştır. Araştırmadan elde edilen bulgulara göre; pazarlama stratejisi, girişimcilik ve pazar çekiciliğin satış performansını olumlu yönde etkilediği bulunmuştur. Ancak, tanımlanan engellerin satış performansı üzerindeki etkisi anlamlı bulunmamıştır. Bu çalışma sınır bölgesindeki satışları incelemekte ve konuyla ilgilenen taraflara değerli bilgiler sunmaktadır.
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Wilson, Shellyanne. "Building apparel manufacturing competitiveness through policy–a system dynamics approach." Journal of Fashion Marketing and Management: An International Journal 24, no. 2 (May 11, 2020): 277–302. http://dx.doi.org/10.1108/jfmm-10-2019-0243.
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PurposeThe purpose of this paper is to examine the role of Government via its industrial policy aimed at building competitiveness in apparel manufacturing in a developing country.Design/methodology/approachA conceptual framework that proposes the causal relationships between policies and competitiveness is applied to the apparel manufacturing sector in Trinidad and Tobago. The study utilises primary data from interviews and observations, and secondary data sources inclusive of industry and fashion companies reports. Data analysis of four vertical policies is performed via the use of system dynamics modelling and simulation.FindingsThe four vertical policies were found to impact three interrelated elements in the apparel manufacturing sector: the market, apparel products and productive resources. Policies that intentionally focussed on improving market attractiveness benefited wide segments of the industry. However, policies that focussed on product and resource attractiveness that were designed as direct support for selected firms had a lower impact on overall industry competitiveness than those that had an industry-wide focus.Research limitations/implicationsA single industry in a small developing island state limits the generalisability of the research findings. Additionally, non-reporting of export data and aggregation of industry data limits the conclusions that can be drawn regarding the impact of the vertical policies on the apparel industry. 10; 10;Practical implicationsPolicy-makers should consider the scope of the vertical policies in terms of the number of firms in the industry to benefit, and the need for complementary horizontal policies for creating enabling environments for competitiveness.Originality/valueThe paper proposes a conceptual framework to capture relationships between vertical policy and competitiveness.
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LUTKOVSKA, Svitlana, and Valentyna KAZMYR. "GRAIN MARKET: PROBLEMS, OPPORTUNITIES AND PRIORITIES OF DEVELOPMENT." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 3 (53) (December 19, 2020): 39–50. http://dx.doi.org/10.37128/2411-4413-2020-2-3.
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The research conducted in the article allowed to identify problems, explore strengths and weaknesses, consider threats and alternative opportunities and identify priority areas for development of the grain market of Ukraine. In particular, it is noted that the grain market is a complex economic system, which is significantly influenced by climatic factors, demand, supply, pricing, government regulation, efficiency of institutions, the existence of appropriate infrastructure, the intensity of competition of economic entities and more. At the macro level, the efficiency of the grain market is influenced by the following key factors: environmental (climate change); demographic (population growth); energy (growing cereals for biofuels); attractiveness of the grain market for TNCs and transnational grain traders; underdeveloped infrastructure of the grain market; lack of effective instruments of state regulation of supply and demand in the grain market; low level of credit security (high level of interest rates); imperfection of insurance protection; low efficiency of budget support for agricultural producers. Priority areas for the development of the grain market are: improvement of the regulatory framework for the functioning of the grain market; improvement of protection measures for grain market entities; optimization of land tenure and land use; introduction of effective insurance protection; modernization of material and technical base of business entities; creation of an information portal based on e-logistics and digitalization (monitoring, forecasting); development of the export potential of the grain market; ensuring equal economic conditions for all subjects of the grain market; improving state support; promotion of agrarian integration and cooperation; raising the competence level of managers and managers of business entities; diversification of grain use; introduction of new credit and investment collateral instruments; development of grain market infrastructure; introduction of e-logistics.
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Ashmarina, Svetlana, and Ekaterina Nikulina. "Assessment of global trends impact on development of higher education system." Problems and Perspectives in Management 15, no. 3 (December 5, 2017): 365–76. http://dx.doi.org/10.21511/ppm.15(3-2).2017.06.
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The article deals with research of global regularities in the global system of higher education. The interrelation of information, Internet and educational environments, branding and marketing are investigated as a qualitative basis for sustainable development of universities. The government strategies stimulating development of international experience for students are explored and analyzed. This experience resulted in mass opening of international branch campuses and popularity of educational centers (“education hubs”). World tendencies in the field of human capital development in the sphere of higher education are revealed. Special attention is given to development of international institutional and industrial partnership. At present, the challenges facing the modern system of higher education in Russia are related to the need to ensure its competitiveness in the international arena and create centers for the innovative development within the Russian Federation. In the sphere of higher education of Russia, a number of priority projects of the higher education system can be identified, which were approved at the end of 2016: “Universities as Centers of Innovation Development”; the project of “Modern Digital Educational Environment” and the model of the export potential development of the “Russian education system”, which increases the attractiveness and competitiveness of the international educational services market in order to increase the volume of revenues from the export of educational services.
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Guryanova, Lidiya, Oksana Panasenko, and Serhiy Voznyuk. "SYSTEMS ANALYSIS AND MODELLING OF THE EDUCATIONAL SERVICES MARKET." Innovative Technologies and Scientific Solutions for Industries, no. 1 (15) (March 31, 2021): 32–42. http://dx.doi.org/10.30837/itssi.2021.15.032.
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The subject of the research is a set of models of systems analysis of the educational services market. The goal of the work is to develop a set of models of systems analysis of the educational services market in Ukraine, which allow to assess the state of regional market segments; to highlight the segments which are the most sensitive to the reduction of the educational institutions network; to assess the competitiveness of educational services in the foreign market; to determine the most attractive segments of the foreign market. The paper solves the following tasks: models of classification of regions according to the level of development of the education system are developed; models for a comprehensive assessment of the level of development of the education system are proposed, which allow assessing the position of Ukraine in comparison with European countries; models for classifying external market segments by the level of attractiveness for promoting educational services of Ukrainian universities in the context of an export-oriented development model are developed. The following methods are used: systems analysis – to describe the object of research, conceptual approach and a set of tasks to be solved; cluster analysis – for building classification models; taxonomy methods, development level method – to build a rating assessment of Ukraine's position in the educational services market. The following results have been obtained: a grouping of the regions of Ukraine by the level of development of the education system has been developed, the "pivotal" regions for the formation of a network of educational institutions have been identified; a system of rating assessment of countries in the educational services market institutions has been proposed; the most attractive external market segments for the promotion of educational services of universities in Ukraine institutions have been identified. Conclusions: the implementation of the models made it possible to conclude that the composition of the "pivotal" regions for the formation of a network of educational institutions includes such regions as Kyiv, Kharkiv, Odesa, Zaporizhzhia, Lviv, Dnipro regions. Educational services of universities in these regions are in the highest demand, but these regions are also the most vulnerable to the phase of market decline. The analysis of the "substitute" effect made it possible to conclude that Ukraine is characterized by a high rating of the level of development of the education system in comparison with European countries. In the context of the export-oriented development model, external market segments that are attractive for Ukraine have been highlighted.
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FROLOVA, Еvgenia Еvgenevna, Sergey Sergeevich ZANKOVSKY, Mihail Nikolaevich DUDIN, Sergey Borisovich ZINKOVSKY, and Aleksey Nickolaevich KIRSANOV. "Studying Concepts of the Breakthrough Economic Reforms in Selected Developed and Developing Countries and Regions of the World: Economic and Legal Aspects." Journal of Advanced Research in Law and Economics 9, no. 4 (June 30, 2018): 1236. http://dx.doi.org/10.14505//jarle.v9.4(34).08.
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The purpose of the present article is to analyze the experience of advanced development of two Asian countries (Japan and China) based on the use of economic breakthrough concepts. The object of study in this article concerns developed and developing countries, as well as transition countries, while research subject involves concepts and models of breakthrough economic reforms in Japan and China. Through the use of several analytical methods (comparative legal and institutional analysis, economic and statistical analysis, and content analysis) we have come up to the following conclusions: economic breakthrough of contemporary developed countries is obviously linked with the technologization as well as modernization of the national production, and economic diversification; developed countries (European Union, North America, and Asia) have established special institutional frameworks (national innovation systems), which allowed creating a competitive product demanded on both the internal and external market, and increasing labor productivity through improving the quality of the workforce (social investment);there are definitely certain similarities in the economic progress of China and Japan (essential involvement of the state in economic processes), however, at the same time these countries are differed by their institutional platforms (in particular, China is open to investment, while Japan focuses on the domestic financial market and the labor market).Results: considering the applicability of economic breakthrough models of Japan and China in relation to Russia, we should note that such models cannot be simply copied to the Russian market without changes (for example, due to the underdeveloped national financial market and insufficient investment attractiveness). Therefore, we suggest in future studies to develop a number of system solutions, which can be used to diversify the Russian raw materials export-based economic model.
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Rykova, Inna, and Denis Taburov. "Tools Improvement for Stimulating Investment Attractiveness of the Energy Complex of Russia." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 3. Ekonomika. Ekologija, no. 1 (March 2019): 92–99. http://dx.doi.org/10.15688/jvolsu3.2019.1.9.
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The article deals with the investment forecast for the energy sector of Russia in the long term for the period up to 2030, analyzes the dynamics and identifies cause-effect relationships. The hypothesis of growth of investment attractiveness is formed on the basis of revenue assessment of the largest companies of the fuel and energy complex of Russia. The authors describe the possibilities for the use of financial instruments for the development of the real sector of the economy. The indicators of evaluating the effectiveness of investment projects in the field of oil exploration and production are given. The potential of the world leaders in the field of oil supply to the international energy market is studied. Methods, forms and sources of financing of the real sector of economy are defined. The measures to stimulate economic growth and increase the investment attractiveness of the studied industry are recommended. The analysis of the oil and gas complex is carried out on the following economic indicators: criteria of return on capital and sales, coefficients of business activity, financial leverage, liquidity and capitalization of assets of companies operating in a single industry. This made it possible to identify inefficient producers of raw materials whose investment strategies are in dire need of adjustment and optimization of sources of financing. As a result of the study, proposals are formulated to redistribute investments into more profitable segments of the extractive industry, to combine the mechanisms of taxation of mineral extraction with the extraction of economic benefits from the expansion of the range of export duties levied on foreign trade operations. The article traces the economically significant idea of the need to modernize infrastructure organizations, the construction of new facilities in the activities of generating industries based on the optimization of investment flows in the companies of the real sector of the economy. As a result of the research, the authors substantiate the proposals for linking the economic growth of the country with the processes of investment in oil production and exploration taking into account the elimination of imbalances in the structure of revenue and capital.
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Rushchyshyn, Nadiya M. "Substantiation of strategic directions and structural results of reforming the economy of Ukraine." Regional Economy, no. 4(98) (December 2020): 106–14. http://dx.doi.org/10.36818/1562-0905-2020-4-13.
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The strategic directions of reforming the economy of Ukraine are analyzed. The author defines the main reasons for the existence of structural imbalances, including limited resources (material, intellectual, financial, investment, innovative); reduction of innovative production; high material and energy intensity of production; a high share of intermediate structure of GRP, which shows a limited production of goods and services with a high share of GVA; low development of innovation infrastructure. The paper proves that the real sector of the economy is in a state of deindustrialization and needs to restore technological, scientific, intellectual, and export capacity. As a result, the author has focused attention on the necessity of systemic reforms in a number of areas, which should become the basis for the dynamic socially-oriented development of Ukraine. The most important reforms include the technological modernization, reindustrialization, increase of high-tech exports, systemic de-shadowing and formation of a competitive environment, business development, expansion of the middle class, modernization of social security and investment attractiveness, development of strategic industries, domestic market development, resource sector growth, and energy efficiency. The structural results of reforming the economy of Ukraine are summarized and indicators that will represent the efficiency of changes in each of the reformed basic areas are identified. For example, the efficiency of the reforms implementation in the social sphere will be displayed by the growth of incomes and the level of life quality and well-being of the population. In the field of education, such results will be summarized by increasing the quality and competitiveness of education, its harmonization with the needs and demands of professionals in the labor market. In the field of healthcare, the changes will be displayed in the creation of a modern reformed health care system with a high level of quality and accessibility of medical services. The decrease of migration activity processes is defined as the main result of the development of the internal labor market.
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Kareva, A. S. "Problems of Assessing Relative Profitability of Modern Russian Electric Power Industry." Voprosy statistiki 26, no. 8 (August 24, 2019): 43–50. http://dx.doi.org/10.34023/2313-6383-2019-26-8-43-50.
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The contraction in investment activity and capital reversals from the electric power industry to other energy sectors in Russia poses a potential threat to the country’s energy supply. Identifying the causes of low investment attractiveness of the electric power industry in order to justify directions of regulatory impacts relates to a comparative assessment of the industry profitability. It gives greater urgency to the development of the relevant methodological guidelines.The paper presents the study of the two mutually reinforcing methods for measuring the profitability of the Russian energy industries and comparative analysis of electric power industry and industries related to the extraction and processing of oil and gas using data from Rosstat. The authors identified the strengths and weaknesses of the two methods used. In particular, it is shown that the method for calculating macroeconomic profitability thought versatile and straightforward is sensitive to changes in the initial data generation technique and its quality. Whereas, the application of the second method based on the aggregation of data on prices and structure of intermediate consumption of enterprises is limited to industries not participating in export-import operations.Through the practical application of the abovementioned methods, the author did not find any gaps in profitability between the power industry and other energy sectors. Hence, the relatively low investment attractiveness of the power industry is mainly due to structural causes (for example, pricing; low market efficiency). Economic and statistical analysis of the current situation allows, in the authors’ opinion, to make target government actions. Moreover, adequate management is a precondition for further improvements to the methodology of profitability analysis of energy sectors, primarily, advancement towards disaggregation of the considered indicators and data availability.
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Kovalenko, N., O. Labenko, V. Kovalenko, and M. Klymenko. "Economic efficiency of winter wheat production on the base of a typical farm of the central region of Ukraine." Bioeconomics and Agrarian Business 11, no. 2 (September 24, 2020): 25–32. http://dx.doi.org/10.31548/bioeconomy2020.02.025.
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Ukrainian fertile lands and favorable climate conditions provide enormous opportunities for the agricultural sector development and formation of a highly efficient economic cluster. With a practical management approach, the agricultural potential could meet domestic needs and form a significant part of export earnings. The volume and quality of agri-food may satisfy not only internal food security but also contribute to the European, Asian and African. However, due to the longer production cycle compared to industry, agricultural enterprises at the stage of choosing a production program can not anticipate and respond quickly to changes in market conditions, increasing the competitiveness of goods and attractiveness to consumers based on existing production schemes. Therefore, the primary purpose of our study is to create a roadmap of management decisions when planning a production program through efficiency evaluation of growing winter wheat in a typical farm in Central Ukraine. For this purpose, we opt for a methodology based on marginal revenue, total costs, production and profitability thresholds along with payback of production factors. Due to climate change, the importance of growing winter crops is becoming increasingly essential and superior attention should be paid to improving their economic efficiency. Thus, the problem and relevance of the article is due to the requirements for sustainable successful operation of agricultural enterprises in a market environment and, therefore, the feasibility of using available calculation methods to assess the economic efficiency of production to facilitate management decision-making.
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Kryuchko, L. S. "INFRASTRUCTURE SUPPLY OF THE ORGANIC SECTOR OF AGRICULTURAL PRODUCTION ON COOPERATION BASES." Scientific Bulletin of Ivano-Frankivsk National Technical University of Oil and Gas (Series: Economics and Management in the Oil and Gas Industry), no. 1(19) (May 21, 2019): 163–71. http://dx.doi.org/10.31471/2409-0948-2019-1(19)-163-171.
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The article considers the expediency of organic agricultural production with the definition of a number of advantages, such as economic, environmental and social. The conditions for the development of organic agricultural production are given, namely: the presence of large areas of environmentally friendly agricultural land; high fertility of soils; favorable climatic conditions; low level of use of mineral fertilizers, plant protection products; presence of potential consumers market; Export attractiveness of organic products for EU countries; provision of the agrarian sector of the economy by labor resources.
The efficiency of production of organic agro production, which is determined by internal (organizational, techno-technological, economic, marketing) and external (economic, institutional, legal, natural-ecological, social) factors, is investigated.
The reasons that hinder the efficiency of production of organic products in Ukraine, which can be attributed to: imperfect institutional support and lack of state financial support; Innovative passivity of most manufacturers and management structures; lack of awareness of producers regarding the specifics of organic production and the public regarding the benefits of organic products; the predominance of exports of organic raw materials; processing, production, wholesale and retail trade in organic products of consumption are still underdeveloped; deficit of grain and other agricultural crops of organic origin; insufficient number of cattle as the main producer of organic fertilizers; high cost of borrowed funds; high ethnogeny load on the area of Central and Eastern Ukraine.
The evolution of the organic agricultural market will lead to the development of the relevant infrastructure. Agriculture of Ukraine has all the conditions for the development of organic agricultural production, since the soil-climatic allow to significantly expand the volume of organic farming. Co-operation of the organic agricultural sector in Ukraine is presented in the form of dairy cooperatives, which are intended for the sale of milk at more attractive prices. The cooperative movement makes it possible to combine efforts to create real competition for powerful agrarian enterprises and, at the same time, to promote the spread of organic agricultural production.
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Krykavskyy, Yevhen, Olha Prokopenko, Olena Shandrivska, Nadіia Vasyltsiv, and Sylwia Nycz-Wojtan. "Innovations in Management of the Complementary Development of the Territories Adjusted to the River Cargo Transportation." Marketing and Management of Innovations, no. 3 (2020): 257–75. http://dx.doi.org/10.21272/mmi.2020.3-19.
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The paper deals with the results of the scientific discussion on the management of the complementary development of the adjacent territories to river freight. The main purpose is to substantiate the nature and directions of implementing the river transport potential in the country's logistics system by applying the concept of complementary development of the economy of port regions, focusing on the development of river ports as nodes of the country's logistics system. The relevance of the study is that the factors of radical growth of demand for inland waterway transportation from businesses and the state require a corresponding reorientation of logistics for many sectors of the economy, especially from the riparian territories. The research of the problems of river freight transportation сoncerning dimensional and functional economy restructuring of Ukraine's regions within logistics concept is carried out in the following logical sequence: the evaluation of the ability of river transport to form a direct and multiplicative effect of logistics, generated by gross regional product and export processes in the country's port regions; clustering of areas adjacent to river ports based on development potential (Gross Regional Product and exports); confirmation of the division of regions according to the mathematical algorithm of hierarchical clustering of adjacent regions; the evaluation of investment attractiveness of the country's port regions; managing the intensification of the impact of river transport for the development of surrounding areas; the evaluation of the potential of multiplier effect at the system of management of the river ports complementary development. The mathematical algorithm of hierarchical clustering of port regions using the SPSS software system and the heuristic approach to their structure (by author's method of forming clusters based on the contribution of river transport to the formation of the direct and multiplicative effect of logistics: formed GRP and export processes in the port regions of the country). The subject of the study is the port regions. The evaluation results of the contribution of river freight transport for the economy of the adjacent territories conducted based on regression analysis and analysis of the intensity of river transport use during 2007-2016 period, showed that river transport is not a market-forming factor of development of the adjacent territories. The results of the study can be useful for the Ministry of Infrastructure of Ukraine, Ministry of Economic Development, Trade and Agriculture of Ukraine, administration of river ports, logistics operators, business in port regions, other participants of the market of water transportation in the process of prioritization of the goals of combined freight transportation Keywords logistics, regional development, river transport, port regions, territorial structure of Ukrainian, complementary development
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Stepanova, Daria, and Inna Stepanova. "Trends of the investment market development in conditions of economic instability in Ukraine." Economics, ecology, socium 2, no. 1 (March 29, 2018): 89–98. http://dx.doi.org/10.31520/2616-7107/2018.2.1-8.
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Introduction. In recent years, Ukraine's economy is in a difficult situation, while maintaining its tendency to deteriorate. That is why investments in the creation of favorable conditions for its development play an important role. The attracted investments are the basis for the development of the Ukrainian economy, ensuring the possibility of its integration into the European socio-economic space, increasing the competitiveness of domestic enterprises, thereby reducing the level of dependence on imports and developing export potential.
Aim and tasks. The purpose of the article is to conduct a comprehensive analysis of the current state of the Ukrainian investment market, identify key issues that impede the attraction of additional capital investments and the future prospects of investment in the economy of the country in accordance with current economic and political realities.
Research results. The article reveals the role of investments in the further development of the Ukrainian economy. The complex analysis of the current state of the investment market of the country is carried out. In carrying out the analysis of the investment market, methods of statistical analysis, system generalization, qualitative and quantitative comparison were used. The main factors that negatively influence on this market are determined, restraining the development of investment activity and reducing the competitiveness of the Ukrainian economy. The main directions of increase of investment attractiveness, the realization of which will contribute to the growth of capital investments, are offered.
Conclusion. On the basis of the analysis of the Ukrainian investment market, it was found that foreign investors are extremely cautious with the injection of additional flows into the Ukrainian economy. It is proved that this process is due to gaps in the economy and investment market of the country. At the same time, Ukraine belongs to countries with huge potential for attraction of investments due to the rich natural resources, scientific and technical potential, skilled labor, and favorable infrastructure. The key objectives of investment policy should be to implement a comprehensive solution to the country's economic, social and political problems. Effective reforms are needed to improve the situation in the country, which will stimulate business development, increase the living standards of the population and the economy of the country.
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Al-Dirawi, Ali Saeed, and Lada Avenirovna Podolyanets. "The current state of the gas industry in the countries Middle East." Mezhdunarodnaja jekonomika (The World Economics), no. 11 (November 1, 2020): 26–35. http://dx.doi.org/10.33920/vne-04-2011-03.
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In the countries of the Middle East, oil and gas fields were discovered at about the same time, in the first third of the 20th century, but the development was mainly in the oil direction. Starting from the 1970–1980s, a keen interest in gas fields appeared, but most of these countries fell into a long period of military-political and organizational-economic turbulence. In the current period, in accordance with the increased world demand, growing environmental requirements, a long-term trend towards a fall in the cost and demand for oil, as well as the search for additional income, all these countries are developing the gas industry, but differ in terms of the internal factors of the industry’s investment attractiveness (reserves, type of gas, production volumes, consumption, infrastructure) and external (export orientation, transport component, the impact of sanctions, long-term regional military-political conflicts). The parameters of these national factors can affect both individual countries and the development of the gas industry in the entire oil and gas producing region of the Middle East. The combination of the influence of internal and external national factors creates new, potentially possible competitive advantages for the region’s oil and gas outsiders. The article systematizes statistics and analyzes reserves, production, cost and consumption of gas in the Middle East since 2008. The authors calculated the predicted values of these parameters based on the time series up to 2030. The authors also analyzed the transport possibilities and gas export by the countries of the region, which made it possible to differentiate the countries into developing gas industry in the coming years for national and/or local needs, and the gas exporting countries. The paper shows that cooperation between the oil and gas countries of the region is practically at the initial level and requires intensification of regional cooperation to create a powerful gas transportation infrastructure. The authors also determined the place of the gas producing countries of the Middle East in the world market for reserves, production and transportation of natural gas and LNG.
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Desyatirikov, A. N., Y. B. Nechaev, E. N. Desyatirikova, and E. A. Lyutova. "The mechanism of attracting investment in the regional economy on the example of the Voronezh region." Proceedings of the Voronezh State University of Engineering Technologies 80, no. 4 (March 21, 2019): 378–83. http://dx.doi.org/10.20914/2310-1202-2018-4-378-383.
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A conceptual approach to attracting investment in the Voronezh region, which is characterized by taking into account the peculiarities of the region in the social, economic, geopolitical areas of activity, is proposed. The analysis and assessment of existing resources for economic growth: human resources, geographical location of the region, raw materials and natural resources, provision of the region with engineering resources. The basic principles of creating an export-oriented economy are formulated: support for domestic manufacturers operating in accordance with international quality standards; deepening the degree of processing of raw materials supplied to the international market; Attraction of investments in the sphere of production. In the context of the sanctions geopolitical situation, the need for an aggressive concept to attract investment in the region's economy has been substantiated. In this aspect, a comparative analysis of the state of the economy of the Voronezh region and other regional economies was carried out. The ways of solving problems related to attracting investments to the region, based on the principle of attracting the Big Four companies (Ernst & Young, Delloite & Touche, KPMG, PricewaterhouseCooper) to the development of the concept of regional investment policy on outsourcing terms, are shown.The solutions found are indirectly verified using the example of investment management experience at the state level (the experience of the PRC). The positive experience of increasing the investment attractiveness obtained in the course of the organizational and administrative activities of the authors in the management of Concern Sozvezdie OJSC has been taken into account and developed.
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NITSENKO, Vitalii. "WAYS TO ENSURE SUSTAINABLE DEVELOPMENT OF MILK PRODUCTION IN UKRAINE." Ukrainian Journal of Applied Economics 4, no. 3 (August 30, 2019): 106–13. http://dx.doi.org/10.36887/2415-8453-2019-3-12.
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The starting point was the statement that providing conditions for sufficient consumption of milk and dairy products by the population of Ukraine is one of the urgent tasks of food security. The issue of overcoming the crisis of milk production, which has been observed in recent years and is manifested in a steady reduction in the volume and number of livestock remains unresolved, which determined the subject and objectives of the study. The purpose of the article is formulated as the definition of the main trends in the activities of milk production enterprises, the development measures to improve their activities efficiency. Its achievement has necessitated the allocation of structural elements of the agricultural complex. The subsectors of the dairy subcomplex, the core of which is represented by dairy cattle, are considered separately. Trends and rates of change has been researched in milk production, livestock, average annual milk yield per cow, the structure of milk production in terms of households and industrial livestock, indicators of profitability of milk production based on the analysis of statistical data. The special attention is paid to the problems of the goat's milk market given the indicators of efficiency and export attractiveness. As a result of the study, the following conclusions were obtained: the dominance of the household milk product segment is an obstacle to building an appropriate mechanism for controlling the quality of raw milk; increasing production productivity through mechanization and automation; increasing the economic potential of the dairy industry requires active state regulation through the use of tax regulation tools, tariff and non-tariff levers to increase the products competitiveness without further increase in price; a promising area of development of the dairy sub-sector is the association and cooperation of small producers. Household cooperation has the potential to improve the conditions for the economic interests realization of milk producers by increasing the influence of associations and unions in the market, given the significant price asymmetry. Key words: milk production, economic stability, dairy subcomplex, industrial cattle breeding, dairy cattle breeding.
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Chubka Olha, Lyvdar Marta, and Petro Viblyi. "PUBLIC FINANCIAL POLICY ON INDUSTRY SPHERE: FOREIGN EXPERIENCE AND PROBLEMS OF IMPLEMENTATION IN UKRAINE." Economic Analysis, no. 29(1) (2019): 55–62. http://dx.doi.org/10.35774/econa2019.01.055.
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Introduction. Industry serves as the basis for meeting the needs of the national market and building a powerful export potential of the country. The public financial policy should aim at creating favorable conditions for investing in industry, which determines the relevance of the research. Purpose. The objective of the paper is to carry out a comparative analysis of the main mechanisms of the public financial policy of the industrialized countries of the world, to identify the existing trends in the development of industry in Ukraine, and to make recommendations on borrowing of the global experience in Ukraine. Results. A comparison of the mechanisms of implementation of the public financial policy in the industry of the United States, China, Japan, Germany, the Great Britain, Italy, and France has been carried out. The trends of industrial development in Ukraine have been determined. The scientific novelty consists in the recommendations suggested by the authors for ensuring the effective development of the industry, namely: in the creation of the State Innovation Bank, which would undertake soft lending of innovative projects and in the exemption from taxation of d enterprises in the event of their merger with a loss-making enterprise. Thus, the state will promote the creation of conditions for the progressive technological development of industry, increase its innovation and investment attractiveness. Enterprises will receive additional or cheaper financial resources, which will be able to invest in modernization and upgrading of productions, primarily high-tech. In view of the effective intended use of resources released as a result of taxation, it is suggested to conclude a special agreement between the controlling body and the taxpayer, according to which the payer will assume the obligation to effectively dispose of the financial resources.
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KUBAI, Оksana. "PROBLEMS AND PROSPECTS OF CROP INDUSTRY DEVELOPMENT IN THE CONTEXT OF BALANCED USE OF AGRICULTURAL LAND." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 2 (56) (June 29, 2021): 79–94. http://dx.doi.org/10.37128/2411-4413-2021-2-6.
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The article examines the current state and dynamics of development of the crop sector of the agricultural sector of Ukraine as one of the leading in the market management system. The products of the industry are extremely important for the national economy, because they are used as raw materials for the light and food industries, consumed in kind, used for animal feed. The production of plant products is associated with the cultivation of plants and the use of a specific and unique resource - land. However, the concentration of agricultural producers on the production of certain crops with high commercial attractiveness and their subsequent export led to a violation of the requirements of rational land use, which led to problems of socio-economic and environmental nature. Against this background, the most acute issue is the further development of the crop sector in terms of balanced use of agricultural land. The article analyzes the current state of development of the crop industry, namely: the dynamics of sown areas of crops and their structure; the analysis of volumes of production of agricultural products in natural indicators in dynamics is carried out; indicators of economic efficiency of agricultural land use are investigated; the state of mineral and organic fertilizers application to agricultural enterprises is determined; a SWOT-analysis of the development of the crop sector of the agricultural sector of Ukraine was conducted. It is established that this state of affairs requires the direction of the vector of agricultural policy in the direction of balancing the economic and environmental component of the use of agricultural land in order to ensure the preservation and reproduction of their fertility. Perspective directions of ensuring the development of the crop industry in the conditions of balanced use of agricultural lands are offered.
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I., Pavlenko, and Salli V. "QUANTITATIVE EVALUATION OF THE POSSIBILITY OF EUROPEAN INTEGRATION OF POST-SOVIET COUNTRIES." Economics and Management, no. 86(2) (May 22, 2020): 11–23. http://dx.doi.org/10.36919/2312-7812.2.2020.11.
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The subject of this article is the analysis of integration processes at an interstate level and within individual business groups, as well as the economic links of all participants in market relations which provide real opportunities for a more intensive movement of capital into new, highly efficient, at the same time more risky markets. The aim is to explain the principles of re-evaluating the investment attractiveness and the level of safety of many quite cost-effective capital investment options. The effectiveness of the decision made will depend on which of the possible situations in the external environment will actually take place. Fundamental to this approach is the ability to make the most out of the resources that the country possess - minerals. infrastructure, labor resources, etc., since ultimately this will determine the degree of its efficiency, its internal order. The rate of the stability of the system, the expectedness and predictability of its development are characterized by the concept of entropy. The principal of this approach is that the following is used as initial data: the volumes of transit traffic, the capacities of the enterprises being created, the volumes of the alienated territories. To adjust the parameters, the indicators related to the creation of new jobs and labor productivity for each analyzed investment program were used. At the same time, the investment risk is measured by the absolute value of possible losses in monetary terms. Accordingly, options for the development of external conditions are assigned, alternatives for tackling an issue are set and the effectiveness of each alternative and risks in various conditions should be determined. An important aspect of this approach is the ability to identify areas of high and absolute risk. This study confirms the following hypothesis. The potential for an export and raw material development of the economies of the post-Soviet countries has been exhausted, nevertheless, they have the opportunity to obtain strategic benefits from the current situation based on the stable world demand for provision, creating conditions for the rational directing resources into promising industries with the aim of developing industrial and post-industrial sectors in the country’s economy.
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Hess, Dominic, Roger Moser, and Gopalakrishnan Narayanamurthy. "Decision-making framework for investing in emerging markets." World Journal of Science, Technology and Sustainable Development 14, no. 4 (October 2, 2017): 290–309. http://dx.doi.org/10.1108/wjstsd-07-2016-0048.
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Purpose The purpose of this paper is to identify and understand the obstacles and drivers of financial investors while deciding upon investment opportunities in emerging markets. Design/methodology/approach Relevant factors for financial investors in emerging markets were identified through a literature review and a series of expert interviews. Identified factors were broadly grouped into three categories, namely, microeconomic aspects, macroeconomic aspects, and aspects of the functionality of the local banking system. Finally, an expert panel (Delphi) technique is used to validate the findings in cocoa industry in Ivory Coast. Findings A decision-making framework that enables the evaluation of the attractiveness of an industry in emerging market from a financial investor perspective is developed and its application is demonstrated on the cocoa industry in Ivory Coast. Probability and consensus of the projections for the individual decision elements are tabulated along with the insights into both encouraging and discouraging aspects. Research limitations/implications Current study is a timely contribution to the call for papers in the research literature to develop frameworks that are contextualized in emerging markets. Similar to any other qualitative study, this study lacks the generalizability of results. But, the framework developed can act as a starting point toward the generalizability of the findings in future. Practical implications Decision elements identified in this study can act as a checklist for financial investors and top management to choose the elements that are relevant to the investment problem being dealt by them. Also, the study can act as a handy demonstration to practitioners for applying the framework using expert panel. Social implications A major challenge of the investment environment in emerging market is the non-availability of quality information on the potential investment opportunities. In this study, the authors suggest a framework to overcome this information asymmetry challenge and expect it to promote financial investments in emerging economies which in turn will improve the quality of life of people in these economies. Originality/value First study to present an approach to help financial investors to conduct profound evaluation and gain more in-depth insights into the future investment opportunity attractiveness of a particular industry in an emerging market.
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Devadason, Evelyn S., and Thirunaukarasu Subramaniam. "International capital inflows and labour immigration." International Journal of Social Economics 43, no. 12 (December 5, 2016): 1420–38. http://dx.doi.org/10.1108/ijse-03-2015-0062.
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Purpose The purpose of this paper is to examine the relationship between inward foreign direct investment (FDI) and unskilled immigrants for a panel of 23 manufacturing industries in Malaysia, spanning the period 1985-2009. Design/methodology/approach The paper establishes the causal FDI-immigrant links within a multivariate model framework for the period 2000-2009, and in a univariate context for 1985-1999 and 1985-2009. Findings Based on heterogeneous panel cointegration tests, there is a long-run equilibrium between inward FDI, unskilled migrant share, output growth, export intensity and market concentration. The long-run cointegrating coefficient based on the fully modified least squares estimator suggests the presence of unskilled migrant workers a significant location determinant for inward FDI for the first sub-period and the overall period. The results of the panel vector error correction model further attest to causal links between unskilled migrant worker presence and inward FDI in the short- and long run. Bidirectional causality between inward capital and labour flows is present in the first sub-period and unidirectional causal links from unskilled migrants to inward FDI is evident for the overall period. Research limitations/implications The observed FDI-immigration (unskilled) links in manufacturing support the argument that inward FDI is induced by unskilled migration. The study reveals that unskilled immigration increases FDI inflows or rather “capital chases labour” in terms of international factor mobility. Practical implications This has profound implications for public policy as the government seeks to reduce its dependence on migrant workers. Policy coordination is therefore needed between regulating inflows of foreign capital and foreign labour so that implemented policies do not pull in different directions and undermine Malaysia’s attractiveness as a destination for FDI. Originality/value The large presence of unskilled migrants, an intrinsic characteristic (based on the new trade theory that includes factor endowments) of Malaysia, seems to be largely ignored when explaining FDI inflows to manufacturing, particularly so when the siting of MNCs in this sector have traditionally been in light scale manufacturing.
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Pinto, Marcos M. O., and Emerson C. Colin. "Ship Purchasing: Characteristics, Empirical Evidence, and Market Attractiveness for Shipbuilders." Journal of Ship Production 25, no. 03 (August 1, 2009): 142–52. http://dx.doi.org/10.5957/jsp.2009.25.3.142.
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This paper presents an analysis of the ship purchasing process and suggests to shipbuilders a methodology to identify the attractiveness of different markets in terms of location. Two analyses are carried out to identify if there is any correlation between exporting country and buyer size (e.g., are Korean exports focused on large clients?) and if the location of the production influences the purchasing decision of the ship buyer. We created a purchasing preference index (PPI) that can be computed for each type of ship and each builder-buyer country pair, and the PPI distribution over several countries is used to evaluate the entry potential for each country which, made up from market size, defines a simple market attractiveness measure. Further analysis is performed aiming to investigate company-level characteristics, such as the size of the players and loyalty in the relationship builder-buyer.
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Khattabi, Hidaya EL, and Mohamed Karim. "Attractiveness of Foreign Direct Investment and Export Performance in Morocco: The Case of the Automotive Industry." Journal of Economics and Public Finance 5, no. 2 (April 4, 2019): 147. http://dx.doi.org/10.22158/jepf.v5n2p147.
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<p><em>Thanks to its geopolitical position and its know-how, Morocco has established itself as a leader in the automotive sector on the continent. The Moroccan automotive industry has experienced remarkable growth in recent years. A dazzling progression that is not about to stop. Thus, Morocco has become the 28th largest car exporter in the world, first in North Africa and second on the African continent.</em></p><p><em>Its performance is particularly remarkable in terms of exports and job creation, for which the sector is growing at a double-digit rate with more than 80.000 people in 2016 compared to 39.131 in 2008. Cabling is the leading employer segment with nearly 69.5% in 2016, followed by seats and seat covers (9%) and automotive manufacturing (8.3%).</em></p><p><em>And with MAD58.8 billion in export sales in 2017, compared with MAD12.7 billion in 2007, the automotive sector is the leading export sector. This performance contributed to the overall evolution of Moroccan exports by nearly 36.7%. In 2017, the automotive sector became the country’s leading export sector for the fourth consecutive year. Its share rose to 23.6% in 2017 (5.5% of GDP) from 10.1% in 2007 (2.1% of GDP).</em></p><p><em>An analysis of Moroccan export markets by destination shows that France and Spain are Morocco’s main customers. Thus, cabling remains the main export segment to Spain. On the other hand, for France, Germany, Italy, Turkey and the United Kingdom, automotive manufacturing is the predominant branch in exports. Outside European countries, exports of vehicles produced in Morocco doubled to Algeria between 2016 and 2017, and have increased in recent years to Asian countries, mainly China.</em></p><p><em>Foreign direct investment income from the automotive industry rose sharply to MAD3.3 billion in 2017, up from MAD0.7 billion in 2010. France remains the leading direct investor in the automotive sector (82% in 2017), followed by the USA (8%) and the United Arab Emirates (UAE). Production and exports should continue to rise thanks to a MAD6 billion investment by PSA Peugeot Citroën, which will set up a plant in Morocco in the municipality of Ameur Seflia, in the Gharb Chrarda-Beni Hssen region, on the edge of the Atlantic Free Zone integrated industrial platform.</em></p>
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Gudkov, Aleksandr, and Elena Dedkova. "Development and financial support of tourism exports in the digital economy." Journal of Digital Science, no. 1 (May 28, 2020): 54–66. http://dx.doi.org/10.33847/2686-8296.2.1_5.
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Tourism is not only big business but also tourism should be seen and protected as perhaps one of the world’s premier export products. In this connection, consideration is given to the possibilities of developing the tourism industry as the most important direction of non-primary exports in the medium term in digital age, capable not only of bringing significant revenues to the budgets of various levels, developing domestic tourist infrastructure, but also characterized by inexhaustible resources and forming a favorable image of the country on world markets. The purpose of this article is to consider the problems of preservation and financial support of the travel, tourism and hospitality industry from the standpoint of increasing its export potential in digital age and ensuring a high level of attractiveness of tourist destinations.
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Wang, Jiann-Chyuan, Joe-San Lee, and Yu-Chun Ma. "TPP, trade-off and eco-system establishment in Taiwan." Bandung: Journal of the Global South 4, no. 1 (June 21, 2017): 1–16. http://dx.doi.org/10.1186/s40728-017-0041-x.
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The Trans-Pacific Partnership (TPP) is a free trade agreement with high standards, affecting multiple industries, and imposing tremendous economic impacts. The TPP accounts for 36% of world GDP and its significance and impacts are profound, specifically affecting tariff reduction in the manufacturing sector, market entry in the service sector, and rules of origin requirements, as well as currency valuation, intellectual property rights, and even immigration. This means that Taiwan cannot view the TPP lightly. Taiwan’s economy is export-focused, so not being able to partake in regional economic integration will exert an unfavorable impact on Taiwan’s trade expansion and investment attractiveness. Taiwan’s government should therefore actively seek to engage in the second round of TPP discussions. Although President Trump has announced that the US will be withdrawing from the TPP, Japan is seeking further consolidation so that the remaining TPP member countries can continue to make progress. Taiwan cannot exert much control over international opposition to Taiwan’s membership of the TPP on the part of other countries, so this paper focuses mostly on the challenge of overcoming domestic opposition. A review of the literature reveals that the benefits of joining the TPP outweigh the harm; however, despite continuous efforts to promote the TPP and the reaching of consensus within governmental organizations, there has still been a considerable backlash against the idea of TPP membership from many groups in society. This is because TPP membership would directly disadvantage thousands of domestic-orientated businesses, small and medium enterprises (SMEs), and the younger generation. This means that TPP promotion needs to be more considerate of the interests of all related parties and be undertaken in an ‘eco-system’-like manner, focusing on helping traditional industries, SMEs, the agricultural sector, and young people. In addition, the government should work on strengthening the skills of existing workers, and work to develop a system that keeps capital and skilled labor within the country. Foreign investment should ideally help to stimulate domestic economic growth, create more employment opportunities, and drive wages up. If these benefits can be emphasized, then the promotion of the TPP or other FTAs is likely to encounter less resistance and receive more support from Taiwan’s citizens.
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Nadiia, VEDMID, BOIKO Marharyta, and ROMANCHUK Liudmyla. "BRAND CONCEPT OF A RESORT AND RECREATIONAL ENTERPRISE." Herald of Kyiv National University of Trade and Economics 135, no. 1 (February 24, 2021): 53–66. http://dx.doi.org/10.31617/visnik.knute.2021(135)04.
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Background. Brand formation of a resort and recreational enterprise is a key factor of success and competitive advantage. The socio-economic development of the destination, its investment attractiveness and the development of an export-oriented model of the resort and recreational sphere depend on the strength of the brand’s influence. This significant scientific aspect requires a theoretical substantiation of the brand concept of a resort and recreational enterprise and the study of the basic of its formation. The aim of the article is to study the methodological foundations of the brand concept of the resort and recreation enterprise, taking into account the key features of the resort and recreation service, which will increase brand awareness, provide reliable information to consumers, the resort and recreation company will balance supply and demand especially during periods of seasonal fluctuations. Materials and methods. The theoretical and methodological basis of the article are theoretical and analytical-applied researches of Ukrainian and foreign scientists on branding, as well as statistical data of international organizations, UNWTO, GWI, the State Statistics Service of Ukraine, statistical and financial reporting of resort and recreational enterprises, etc. Such scientific methods and approaches as system, analysis and synthesis, comparison, graphic have been used in the research. Results. Definitive analysis of the essence of the brand concept has showed that the concept covers key ideas and essence, it is irrational, it is transmitted non-verbally and it is a guide for consumers in the market environment. Functional attributes of resort and recreational services are a consequence of interpenetration of features of resort, hotel and recreational services. The brand of the resort-recreational enterprise must transmit information about the resort and recreational service as a set of services aimed at providing medical, health, rehabilitation, valeological, recreational and animation services. Taking into account the phenomenon of diffusion is associated primarily with the reflection in the brand of the enterprise of the complexity of the signs of resort and recreational services. The concept of a diffuse brand of a resort and recreational enterprise should reflect a suggestive and marketing approach to brand formation. Conclusion. Diffuse brand is an indicator that reflects the multifunctional of the resort and recreational service and broadcasts relevant information about its consumer characterristics. Disclosure of the concept of the brand of the resort and recreational enterprise through a diffuse brand is a marker of the effectiveness of marketing activity of the resort-recreational enterprise in differentiating marketing communication channels to address potential customers and stimulate sales of resort and recreational services. Keywords: concept, resort and recreational enterprise, resort and recreational service, diffusion, diffuse brand of a resort and recreational enterprise.