Academic literature on the topic 'Exploitation aversion'

The intention of this paper is to give an overview on the issue of technology exploitation within the context of globalization. Multinational companies which have extended business to the global market have more options regarding utilization of their technologies, thus having greater motivation and more chances for development. However, the global context also complicates technology exploitation. In this paper, we first address what technology exploitation means and the patterns of technology exploitation for multinational companies. Then, the benefits and risks of internationally exploiting technologies are discussed. Next, we shed light on some factors influencing the decision on technology exploitation patterns. Moreover, conceptual models helping firms’ option on technology exploitation pattern from perspectives of cost effectiveness and risk aversion are presented. By focusing on the technology exploitation patterns in the global market, this study holds several implications for the multinational companies to manage their efforts on realization of commercial value of technologies.

ABSTRACT Previous academic research has documented that people experience disutility from potentially being exploited by others beyond what this exploitation may do to their wealth. Such a tendency is labeled as the demand for accountability in accounting, and the psychology behind this phenomenon is labeled more broadly as betrayal aversion in other fields such as sociology. Since the environment is not static for a decision maker, it is important to understand not only that betrayal aversion exists but also how/if its impact on individual decision making varies in response to environmental changes. In this study, we investigate if changed economic conditions (i.e., an economic downturn or upturn) would affect the level of betrayal aversion and its impact on a principal's internal control system choices. The results of our experiment suggest that while the level of betrayal aversion does not change with changed economic conditions, its relative importance on a principal's control system choice decreases (does not change) in an economic downturn (upturn). These findings are consistent with the notion that loss aversion dominates betrayal aversion in control system choices when decision makers are facing an economic downturn. This study suggests that the initial decision motivated by betrayal aversion cannot be assumed to be unaltered when the environment changes.

Reinforcement learning is a fundamental process by which organisms learn to achieve goals from their interactions with the environment. Using evolutionary computation techniques we evolve (near-)optimal neuronal learning rules in a simple neural network model of reinforcement learning in bumblebees foraging for nectar. The resulting neural networks exhibit efficient reinforcement learning, allowing the bees to respond rapidly to changes in reward contingencies. The evolved synaptic plasticity dynamics give rise to varying exploration/exploitation levels and to the well-documented choice strategies of risk aversion and probability matching. Additionally, risk aversion is shown to emerge even when bees are evolved in a completely risk-less environment. In contrast to existing theories in economics and game theory, risk-averse behavior is shown to be a direct consequence of (near-)optimal reinforcement learning, without requiring additional assumptions such as the existence of a nonlinear subjective utility function for rewards. Our results are corroborated by a rigorous mathematical analysis, and their robustness in real-world situations is supported by experiments in a mobile robot. Thus we provide a biologically founded, parsimonious, and novel explanation for risk aversion and probability matching.

Western resource-based city (WRC) develops rapidly under the develop-the-west and energy resource development strategy. Both of the economy growth and the resource exploitation will make greater demands on the science of power network planning. Therefore, urban power network planning will face more specific risks. Based on fuzzy membership theory, this paper studies the risk identification of WRC power network planning, and summarizes the key risks. Finally, we identify the risks from aspects of policy, economy, environment and load systematically, establish an evaluation index system of specific risks of WRC power network planning, and provide fundamental decisions for risk aversion of WRC power network.

AbstractThis research evaluates three reasons against the use of interest. One reason is that interest is a tool of exploitation. It contradicts facts because nowadays ultimate borrowers are businessmen and ultimate lenders are salaried individuals, the former being financially better off than the latter. The second reason is that interest-based external financing leads to unfair distribution of profits. Although this reasoning is not wrong, it is not very appealing in positive economics. Having noted that risk aversion is applauded in both conventional and Islamic economics, this author has propounded a third reason which states that the risk of an investment is least when financed exclusively by equity. This reasoning is easily understandable to conventional economists and is proved mathematically in this article. Therefore it provides a sound economic footing for prohibition of interest.

Background: Gathering and evaluating information leads to better decisions, but often at cost. The balance between information seeking and exploitation features in neurodevelopmental, mood, psychotic and substance-related disorders. Serotonin’s role has been highlighted by experimental reduction of its precursor, tryptophan. Aims: We tested the boundaries and applicability of this role by asking whether changes to information sampling would be observed following acute doses of serotonergic and catecholaminergic clinical treatments. We used a variant of the Information Sampling Task (IST) to measure how much information a person requires before they make a decision. This task allows participants to sample information until satisfied to make a choice. Methods: In separate double-blind placebo-controlled experiments, we tested 27 healthy participants on/off 20 mg of the serotonin reuptake inhibitor (SRI) citalopram, and 22 participants on/off 40 mg of the noradrenergic reuptake inhibitor atomoxetine. The IST variant minimised effects of temporal impulsivity and loss aversion. Analyses used a variety of participant prior expectations of sampling spaces in the IST, including a new prior that accounts for learning of likely states across trials. We analysed behaviour by a new method that also accounts for baseline individual differences of risk preference. Results: Baseline preferences demonstrated risk aversion. Citalopram decreased the expected utility of choices and probability of being correct based on informational content of samples collected, suggesting participants collected less useful information before making a choice. Atomoxetine did not influence information seeking. Conclusion: Acute changes of serotonin activity by way of a single SRI dose alter information-seeking behaviour.

The Internet and social media have opened niches for political exploitation of human dispositions to hyper-alarmed states that amplify perceived threats relative to their objective probabilities of occurrence. Researchers should aim to observe the dynamic “ramping up” of security threat mechanisms under controlled experimental conditions. Such research necessarily begins from a clear model of standard baseline states, and should involve adding treatments to established experimental protocols developed by experimental economists. We review these protocols, which allow for joint estimation of risk preferences and subjective beliefs about probabilities and their distributions. Results we have obtained on such estimates, from populations in various countries, are gathered for comparison. Most people show moderate risk aversion in non-alarmed states. We also find universal heterogeneity in risk preference structures, with substantial sub-samples weighting probabilities in such a way as to display “probability pessimism” (rank dependent utility), while others make risky choices in accordance with expected utility theory.

This article draws upon the theories of entrepreneurial cognition, planned behavior, and criminal desistance to understand the role of entrepreneurship education in the behavioral and cognitive transformation of incarcerated individuals. Specifically, this article considers how participation in an entrepreneurship education program should influence entrepreneurial opportunity recognition, cognitive transformation, and institutional misconduct. It suggests these changes are more likely to influence an incarcerated person’s entrepreneurial intentions and criminal desistance. The six propositions presented shed light on how an incarcerated individual’s willingness to change his or her attitudes and develop an entrepreneurial mind-set influence his or her behavior in prison and prepares him or her to prosper in a dynamic and complex world after release. This article argues that the study of one’s transformation while incarcerated through the discovery, evaluation, and exploitation of opportunities is likely to advance empirical and theoretical perspectives of the fields of entrepreneurship. The examination of how incarcerated persons deal with fear of failure, risk aversion, and identity, in particular, presents great opportunities for future research.

We consider a region suffering from irrigation water scarcity. Candidate crops differ widely in their growth cycles, economic values and water consumption. We develop an integrated dynamic programming-mixed integer programming model to solve for optimal land exploitation over a one year horizon for multiple crops. The model applies deficit irrigation in order to increase the irrigated area at the expense of reducing crop yield per unit area. The dynamic program (DP) guarantees that deficit irrigation is only considered when it is economically efficient. Moreover, it provides optimal combinations of irrigation levels for each growth stage of candidate crops, accounting for the varying impact of water stress over time and the seasonal supply of irrigation water. The output of the DP serves as input to the mixed integer program (MIP). The MIP selects the most profitable crops in the right sequence to benefit the most from the crop-yield dependence on crop predecessor and allocates water and land optimally to maximize total profit. The objective function accounts for the attitude of the decision-maker toward risk by incorporating in its expression a risk-aversion coefficient.

Cette thèse s'inscrit dans le domaine de la prise de décision séquentielle en environnement inconnu, et plus particulièrement dans le cadre des bandits manchots (multi-armed bandits, MAB), défini par Robbins et Lai dans les années 50. Depuis les années 2000, ce cadre a fait l'objet de nombreuses recherches théoriques et algorithmiques centrées sur le compromis entre l'exploration et l'exploitation : L'exploitation consiste à répéter le plus souvent possible les choix qui se sont avérés les meilleurs jusqu'à présent. L'exploration consiste à essayer des choix qui ont rarement été essayés, pour vérifier qu'on a bien identifié les meilleurs choix. Les applications des approches MAB vont du choix des traitements médicaux à la recommandation dans le contexte du commerce électronique, en passant par la recherche de politiques optimales de l'énergie. Les contributions présentées dans ce manuscrit s'intéressent au compromis exploration vs exploitation sous deux angles spécifiques. Le premier concerne la prise en compte du risque. Toute exploration dans un contexte inconnu peut en effet aboutir à des conséquences indésirables ; par exemple l'exploration des comportements d'un robot peut aboutir à des dommages pour le robot ou pour son environnement. Dans ce contexte, l'objectif est d'obtenir un compromis entre exploration, exploitation, et prise de risque (EER). Plusieurs algorithmes originaux sont proposés dans le cadre du compromis EER. Sous des hypothèses fortes, l'algorithme MIN offre des garanties de regret logarithmique, à l'état de l'art ; il offre également une grande robustesse, contrastant avec la forte sensibilité aux valeurs des hyper-paramètres de e.g. (Auer et al. 2002). L'algorithme MARAB s'intéresse à un critère inspiré de la littérature économique(Conditional Value at Risk), et montre d'excellentes performances empiriques comparées à (Sani et al. 2012), mais sans garanties théoriques. Enfin, l'algorithme MARABOUT modifie l'estimation du critère CVaR pour obtenir des garanties théoriques, tout en obtenant un bon comportement empirique. Le second axe de recherche concerne le bandit contextuel, où l'on dispose d'informations additionnelles relatives au contexte de la décision ; par exemple, les variables d'état du patient dans un contexte médical ou de l'utilisateur dans un contexte de recommandation. L'étude se focalise sur le choix entre bras qu'on a tirés précédemment un nombre de fois différent. Le choix repose en général sur la notion d'optimisme, comparant les bornes supérieures des intervalles de confiance associés aux bras considérés. Une autre approche appelée BESA, reposant sur le sous-échantillonnage des valeurs tirées pour les bras les plus visités, et permettant ainsi de se ramener au cas où tous les bras ont été tirés un même nombre de fois, a été proposée par (Baransi et al. 2014)
This thesis focuses on sequential decision making in unknown environment, and more particularly on the Multi-Armed Bandit (MAB) setting, defined by Lai and Robbins in the 50s. During the last decade, many theoretical and algorithmic studies have been aimed at cthe exploration vs exploitation tradeoff at the core of MABs, where Exploitation is biased toward the best options visited so far while Exploration is biased toward options rarely visited, to enforce the discovery of the the true best choices. MAB applications range from medicine (the elicitation of the best prescriptions) to e-commerce (recommendations, advertisements) and optimal policies (e.g., in the energy domain). The contributions presented in this dissertation tackle the exploration vs exploitation dilemma under two angles. The first contribution is centered on risk avoidance. Exploration in unknown environments often has adverse effects: for instance exploratory trajectories of a robot can entail physical damages for the robot or its environment. We thus define the exploration vs exploitation vs safety (EES) tradeoff, and propose three new algorithms addressing the EES dilemma. Firstly and under strong assumptions, the MIN algorithm provides a robust behavior with guarantees of logarithmic regret, matching the state of the art with a high robustness w.r.t. hyper-parameter setting (as opposed to, e.g. UCB (Auer 2002)). Secondly, the MARAB algorithm aims at optimizing the cumulative 'Conditional Value at Risk' (CVar) rewards, originated from the economics domain, with excellent empirical performances compared to (Sani et al. 2012), though without any theoretical guarantees. Finally, the MARABOUT algorithm modifies the CVar estimation and yields both theoretical guarantees and a good empirical behavior. The second contribution concerns the contextual bandit setting, where additional informations are provided to support the decision making, such as the user details in the ontent recommendation domain, or the patient history in the medical domain. The study focuses on how to make a choice between two arms with different numbers of samples. Traditionally, a confidence region is derived for each arm based on the associated samples, and the 'Optimism in front of the unknown' principle implements the choice of the arm with maximal upper confidence bound. An alternative, pioneered by (Baransi et al. 2014), and called BESA, proceeds instead by subsampling without replacement the larger sample set. In this framework, we designed a contextual bandit algorithm based on sub-sampling without replacement, relaxing the (unrealistic) assumption that all arm reward distributions rely on the same parameter. The CL-BESA algorithm yields both theoretical guarantees of logarithmic regret and good empirical behavior

Cette thèse examine d’une part, l’impact des droits de propriété foncière sur la performance des petits producteurs agricoles et d’autre part, le rôle de l’aversion au risque dans la diversification des cultures au niveau des exploitations agricoles. Elle est subdivisée en quatre chapitres. Le premier chapitre fait la revue critique des méthodes et résultats des études empiriques qui analysent l’impact des droits de propriété foncière sur la performance des petits producteurs agricoles des pays en développement. Il montre que les résultats des études empiriques antérieures sont contrastés quant aux effets réels du droit de propriété. L’hétérogénéité des résultats est liée à la fois aux techniques d’évaluation utilisées et au contexte local de gestion du système foncier. Toutefois, les résultats convergent vers une endogénéité entre le droit de propriété et la performance des producteurs dans les contextes où la gestion coutumière du foncier est prédominante. Le deuxième chapitre analyse l’impact des droits de propriété foncière sur l’adoption des innovations agro-environnementales. Il utilise la méthode d’appariement par score de propension pour sélectionner les observations ayant les mêmes caractéristiques observables pour tenir compte du biais de sélection sur les variables observables. Il se base ensuite sur le modèle d’effet de traitement endogène multinomial développé par Deb et Trivedi (2006) pour tenir compte de l’endogénéité entre le droit de propriété et l’adoption d’innovation agro-environnementale. Le chapitre utilise des données détaillées au niveau des parcelles collectées au Bénin sur un échantillon de 2 800 petits producteurs et 4 233 parcelles. Il montre que les petits producteurs adoptent plus intensément les innovations agro-environnementales sur les parcelles dont ils sont propriétaires en comparaison aux parcelles prêtées, louées ou en métayage. Le troisième chapitre utilise le modèle de sélection de Greene (2010) pour les fonctions stochastiques de frontière appliquée à une fonction de distance en output et en combinaison avec la méthode d’appariement pour analyser l’impact de la sécurité foncière sur l’efficacité technique des petits producteurs agricoles. Il utilise également la méthode non paramétrique DEA (méthode d’enveloppement des données) pour analyser l’effet de la sécurité foncière sur la productivité agricole et décomposer cet effet en écart d’efficacité technique et en écart technologique entre les propriétaires terriens et les non-propriétaires. En se basant sur les données d’enquête au Bénin, il montre que les non-propriétaires ont en moyenne un niveau d’efficacité technique plus élevé et sont plus productifs que les propriétaires terriens. Par contre, les propriétaires affichent un net avantage technologique. Le quatrième chapitre porte sur l’effet de l’aversion au risque sur la diversification des cultures chez les petits producteurs agricoles au Burkina Faso. Une expérience terrain sous forme de loterie a été conduite pour mesurer l’aversion au risque des producteurs. Trois indices de diversité spatiale adaptés de la littérature en économie de l’environnement ont été utilisés pour mesurer la diversification des cultures au niveau des exploitations agricoles. Les résultats montrent que l’aversion au risque a un effet négatif et significatif sur la diversification des cultures. Les producteurs averses au risque se concentrent plus sur la production des cultures traditionnelles moins risquées et à faible valeur marchande.
Cette thèse examine d’une part, l’impact des droits de propriété foncière sur la performance des petits producteurs agricoles et d’autre part, le rôle de l’aversion au risque dans la diversification des cultures au niveau des exploitations agricoles. Elle est subdivisée en quatre chapitres. Le premier chapitre fait la revue critique des méthodes et résultats des études empiriques qui analysent l’impact des droits de propriété foncière sur la performance des petits producteurs agricoles des pays en développement. Il montre que les résultats des études empiriques antérieures sont contrastés quant aux effets réels du droit de propriété. L’hétérogénéité des résultats est liée à la fois aux techniques d’évaluation utilisées et au contexte local de gestion du système foncier. Toutefois, les résultats convergent vers une endogénéité entre le droit de propriété et la performance des producteurs dans les contextes où la gestion coutumière du foncier est prédominante. Le deuxième chapitre analyse l’impact des droits de propriété foncière sur l’adoption des innovations agro-environnementales. Il utilise la méthode d’appariement par score de propension pour sélectionner les observations ayant les mêmes caractéristiques observables pour tenir compte du biais de sélection sur les variables observables. Il se base ensuite sur le modèle d’effet de traitement endogène multinomial développé par Deb et Trivedi (2006) pour tenir compte de l’endogénéité entre le droit de propriété et l’adoption d’innovation agro-environnementale. Le chapitre utilise des données détaillées au niveau des parcelles collectées au Bénin sur un échantillon de 2 800 petits producteurs et 4 233 parcelles. Il montre que les petits producteurs adoptent plus intensément les innovations agro-environnementales sur les parcelles dont ils sont propriétaires en comparaison aux parcelles prêtées, louées ou en métayage. Le troisième chapitre utilise le modèle de sélection de Greene (2010) pour les fonctions stochastiques de frontière appliquée à une fonction de distance en output et en combinaison avec la méthode d’appariement pour analyser l’impact de la sécurité foncière sur l’efficacité technique des petits producteurs agricoles. Il utilise également la méthode non paramétrique DEA (méthode d’enveloppement des données) pour analyser l’effet de la sécurité foncière sur la productivité agricole et décomposer cet effet en écart d’efficacité technique et en écart technologique entre les propriétaires terriens et les non-propriétaires. En se basant sur les données d’enquête au Bénin, il montre que les non-propriétaires ont en moyenne un niveau d’efficacité technique plus élevé et sont plus productifs que les propriétaires terriens. Par contre, les propriétaires affichent un net avantage technologique. Le quatrième chapitre porte sur l’effet de l’aversion au risque sur la diversification des cultures chez les petits producteurs agricoles au Burkina Faso. Une expérience terrain sous forme de loterie a été conduite pour mesurer l’aversion au risque des producteurs. Trois indices de diversité spatiale adaptés de la littérature en économie de l’environnement ont été utilisés pour mesurer la diversification des cultures au niveau des exploitations agricoles. Les résultats montrent que l’aversion au risque a un effet négatif et significatif sur la diversification des cultures. Les producteurs averses au risque se concentrent plus sur la production des cultures traditionnelles moins risquées et à faible valeur marchande.
This thesis examines the impact of land property rights on the performance of smallholder farmers and the role of risk aversion in crop diversification at the farm level. The dissertation is structured in four chapters. The first chapter provides a literature review of the methods and results of empirical studies that analyze the impact of land property rights on the performance of smallholder farmers in developing countries. It shows that the results of previous empirical studies are mixed about the real effects of property rights. The heterogeneity of the results is related both to the evaluation techniques used and to the local context of the tenure system’s management. However, the results converge towards an endogeneity between the property rights and the performance of smallholder farmers in contexts where customary land management is predominant. The second chapter analyzes the impact of land tenure differences on the adoption of agri-environmental innovations. It uses the propensity score matching method to select observations with the same observable characteristics to account for selection bias stemming from observed variables. In addition, possible self-selection arising from unobserved variables is addressed using a multinomial endogenous treatment effect model developed by Deb and Trivedi (2006). The chapter uses detailed cross-sectional plot-level dataset collected in Benin and covering a sample of 2,800 smallholder farmers and 4,233 plots. The results indicate that the intensity of the adoption of agri-environmental practices is consistently higher on owned plots than borrowed, rented or sharecropped plots. The third chapter uses the sample selection model introduced by Greene (2010) in stochastic frontier functions applied to a distance function in output and in combination with the matching method to analyze the impact of land security on technical efficiency of smallholder farmers in Benin. It also uses the non-parametric DEA (Data Envelopment Analysis) to analyze the effect of land tenure on agricultural productivity and to decompose this effect into a technical efficiency gap and technological differential between landowners and non-owners. The results show that non-owners are on average more productive than landowners because of their greater technical efficiency, while landowners have a technological advantage. The fourth chapter examines the effect of risk aversion on crop diversification among smallholder farmers in Burkina Faso. A field experiment in a form of lottery was conducted to measure producers' risk aversion. To measure crop diversification, we use three indices of spatial diversity in crop species adapted from the ecological economics literature. The results show that risk aversion has a negative and significant effect on crop diversification. Risk-averse producers focus more on the production of traditional, less risky and low market value crops.
This thesis examines the impact of land property rights on the performance of smallholder farmers and the role of risk aversion in crop diversification at the farm level. The dissertation is structured in four chapters. The first chapter provides a literature review of the methods and results of empirical studies that analyze the impact of land property rights on the performance of smallholder farmers in developing countries. It shows that the results of previous empirical studies are mixed about the real effects of property rights. The heterogeneity of the results is related both to the evaluation techniques used and to the local context of the tenure system’s management. However, the results converge towards an endogeneity between the property rights and the performance of smallholder farmers in contexts where customary land management is predominant. The second chapter analyzes the impact of land tenure differences on the adoption of agri-environmental innovations. It uses the propensity score matching method to select observations with the same observable characteristics to account for selection bias stemming from observed variables. In addition, possible self-selection arising from unobserved variables is addressed using a multinomial endogenous treatment effect model developed by Deb and Trivedi (2006). The chapter uses detailed cross-sectional plot-level dataset collected in Benin and covering a sample of 2,800 smallholder farmers and 4,233 plots. The results indicate that the intensity of the adoption of agri-environmental practices is consistently higher on owned plots than borrowed, rented or sharecropped plots. The third chapter uses the sample selection model introduced by Greene (2010) in stochastic frontier functions applied to a distance function in output and in combination with the matching method to analyze the impact of land security on technical efficiency of smallholder farmers in Benin. It also uses the non-parametric DEA (Data Envelopment Analysis) to analyze the effect of land tenure on agricultural productivity and to decompose this effect into a technical efficiency gap and technological differential between landowners and non-owners. The results show that non-owners are on average more productive than landowners because of their greater technical efficiency, while landowners have a technological advantage. The fourth chapter examines the effect of risk aversion on crop diversification among smallholder farmers in Burkina Faso. A field experiment in a form of lottery was conducted to measure producers' risk aversion. To measure crop diversification, we use three indices of spatial diversity in crop species adapted from the ecological economics literature. The results show that risk aversion has a negative and significant effect on crop diversification. Risk-averse producers focus more on the production of traditional, less risky and low market value crops.

This chapter offer a risk theory of labour exploitation that is based on contemporary economic and financial theory. In advanced economies capitalists have very sophisticated ways of spreading their risk through portfolios of investments in stocks, bonds, and other instruments. This diversification of capital allows them to reduce or control natural aversion to risk to large losses. Now, because workers only own their workforce, they must contemplate unemployment as a threatening alternative to any employment offer they may consider. Therefore, they must make high-stakes decisions under conditions of risk aversion. Since they make risk-averse decisions, they are led to accept wages and conditions that they would reject if they could choose in a risk-neutral way. The chapter suggests that labour law is a set of institutions that tends to rectify the situation of risk aversion to which labourers are led by a productive and legal system that, simultaneously, allows capitalists to diversify their risks.

This paper applies central concepts found in Buddhism--interdependence, small ego, karma, suffering from desire and aversion, and non-harming--to current issues in business ethics and social responsibility. Despite their contrast with Western ethical principles, these Buddhist concepts address ethical problems found in Western business practice: hyperindividualism, greed, exploitation, and deception. The key is finding a middle ground between East and West.

This chapter argues that William Faulkner is an individualist, and that his individuality, both in his life and in his writing, is part of his breeding, background, and nature. Faulkner's spirit of individuality can be attributed to his being a Southern Democrat. It is difficult to disassociate him from his home town of Oxford, Mississippi. Faulkner is also known for his aversion to personal exploitation and publicity. The chapter discusses Sanctuary, Faulkner's most widely read novel that propelled him from obscurity into fame and notoriety. It also comments on legends that have grown up about Faulkner, including the notion that he is a prodigious drunk and the story surrounding his first experience as a Hollywood writer.

The Red Army broke the back of the Wehrmacht, liberated Auschwitz and other camps, and freed millions from occupation. Its strength, however, was determined by civilians on the home front. The greatest victory of the twentieth century depended on their efforts. The Stalinist state reached the height of its powers during the war, manifesting a greater ability to mobilize its people than any other combatant nation. The evacuation and rebuilding of the industrial base, mass mobilization of workers, food allocation under starvation conditions, aversion of a public health disaster, and reconstruction of the liberated territories were the result of unprecedented organizational efforts. Strict discipline and repression played a role. Yet, without the support of the vast majority of people, the achievements on the home front would not have been possible. The war has now become central to a new Russian national identity. The victory of the Soviet people against fascism, however, is also part of an ongoing international struggle against virulent nationalism, race hatred, anti-Semitism, and exploitation.

Gamification—the use of video game elements in non-gaming environments—is an effective and lucrative method of compelling individuals to engage with behaviors normally found aversive or uninteresting. Gamified applications are found in myriad areas, from education and social justice to health and wellness. A preponderance of evidence suggests that gamified health applications can have a positive effect on mental and physical health, but these benefits are often not balanced against the unanticipated or unknown consequences to individuals that come with coercing or “governing” players towards activities that might not be for the players' benefit. The chapter describes and explains gamification, discusses various health and wellness gamification programs, and then highlights existing and speculates on potential exploitative interactions stemming from uncritical engagement with health and wellness gamification. This critique is offered through Foucault's lens of “governmentality.”