Dissertations / Theses: 'Events tourism'

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Azman, Ashley M. "Food Tourism in Special Events and Festivals in Appalachian Ohio." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1323965749.

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Jayaswal, Tanu. "Events-induced tourism: a protocol analysis." AUT University, 2010. http://hdl.handle.net/10292/897.

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Many destinations throughout the world have developed events portfolios as a strategic initiative to attract tourists and their associated economic benefits. The ability of events to attract people to a destination for the purpose of attending the event is well documented. However the ability of an event to add value to attract tourists before or after the event is not so clear. In other words, can an events portfolio positively influence the decision to visit a destination at a time when none of the promoted events are scheduled? As a first step towards answering this important question, this study explores the contribution of an events portfolio to a consumer’s perceptions of a destination and how this influences their decision to attend a destination under these circumstances. The proposed study conducts a protocol analysis based on consumer’s decision-making thoughts. Each participant was given a choice between two destinations in India. Participants were asked to ‘think out loud’ as they made the decision to visit one of two possible destinations, one with an events portfolio and the other without. However, their visit does not coincide with the events’ dates. The results suggest four lines of reasoning utilised by prospective tourists in the destination choice process: 1) destination image; 2) the timing of the event with respect the time of visit; 3) tourists’ level of interest in the event; and, 4) events not listed in the events portfolio might be scheduled during the time of the proposed visit. In course of finding lines of reasoning for cross-cultural issues it was found that culture, architecture, English language usage, and food are the major aspects that tourists consider while travelling to Indian destinations. In terms of the events portfolio, there is evidence of a preference for a ‘fit’ between the event and Indian culture.

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Stokes, Robyn L., and n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.

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This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the thesis is: How and why do inter-organisational relationships of public sector events agencies impact upon events tourism strategy making within Australian states and territories? Based on a review of themes and issues within the two parent theories of tourism strategy and inter-organisational relationships, a theoretical framework and four research issues are developed. These issues are: RI 1: How does the public sector institutional environment impact upon events tourism strategies and the inter-organisational relationships that shape them, and why? RI 2: How do events tourism strategy forms and processes reflect and influence events agencies' inter-organisational relationships, and why? RI 3: What are the forms and characteristics of events agencies' inter- organisational relationships for shaping events tourism strategies, and why? RI 4: What are the incentives and disincentives for events agencies to engage in inter-organisational relationships for events tourism strategy making, and why? Because this research explores a new field within events tourism, it adopts a realism paradigm to uncover the 'realities' of events agencies' inter-organisational relationships and strategies. Two qualitative methodologies are adopted: the convergent interview technique (Carson, Gilmore, Perry, and Gronhaug 2001b; Dick 1990) and multiple case research (Perry 1998, 2001; Yin 1994). The convergent interviews serve to explore and refine the theoretical framework and the four research issues investigated in the multiple case research. These cases are represented by the inter-organisational relationships of events agencies in six Australian states/territories. Findings about the public sector institutional environment (research issue 1) show that events tourism strategies are influenced by different public sector policies and influences, the organisational arrangements for events tourism, the roles of events agencies and the lifecycle phase of events tourism in each state/territory. In relation to events tourism strategy forms (research issue 2), reactive/proactive strategies that respond to or address arising events or opportunities are common with a limited application of formal planning strategies. However, events agencies' strategy processes do reflect a range of strategic activities of importance. Inter-organisational relationships of events agencies (research issue 3) are typified by informal, government-led networks that influence, rather than develop, events tourism strategies. Finally, the importance of a number of incentives and disincentives for agencies to engage in inter-organisational relationships for events tourism strategy making is established. The final conceptual model depicts the themes within all four research issues and links between them to address the research problem. The conclusions of this research make a major contribution to events tourism theory and build upon theories in tourism strategy and inter-organisational relationships. Further research opportunities are presented by these conclusions and the conceptual model which may be explored using other methodologies or alternative research contexts. Practical implications of the research for policy makers and agency executives relate to policy-strategy linkages, public sector organisational arrangements for events tourism, strategy forms and processes and frameworks to engage stakeholders in inter-organisational relationships for strategy making. Knowledge of incentives and disincentives for these inter-organisational relationships also provides a platform for events agencies to reflect upon and revise their modes of governance for events tourism strategy making.

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Stokes, Robyn L. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367441.

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This research examines the impact of inter-organisational relationships of public sector events agencies on events tourism strategy making within Australian state/territories. The global expansion of events tourism and sustained interest in networks and relationships as conduits to strategy underpin this topic. Although public sector institutional arrangements exist in many countries including Australia to develop events tourism, there is no known empirical research of inter-organisational relationships for strategy making in this domain. Against this background, the research problem of the thesis is: How and why do inter-organisational relationships of public sector events agencies impact upon events tourism strategy making within Australian states and territories? Based on a review of themes and issues within the two parent theories of tourism strategy and inter-organisational relationships, a theoretical framework and four research issues are developed. These issues are: RI 1: How does the public sector institutional environment impact upon events tourism strategies and the inter-organisational relationships that shape them, and why? RI 2: How do events tourism strategy forms and processes reflect and influence events agencies' inter-organisational relationships, and why? RI 3: What are the forms and characteristics of events agencies' inter- organisational relationships for shaping events tourism strategies, and why? RI 4: What are the incentives and disincentives for events agencies to engage in inter-organisational relationships for events tourism strategy making, and why? Because this research explores a new field within events tourism, it adopts a realism paradigm to uncover the 'realities' of events agencies' inter-organisational relationships and strategies. Two qualitative methodologies are adopted: the convergent interview technique (Carson, Gilmore, Perry, and Gronhaug 2001b; Dick 1990) and multiple case research (Perry 1998, 2001; Yin 1994). The convergent interviews serve to explore and refine the theoretical framework and the four research issues investigated in the multiple case research. These cases are represented by the inter-organisational relationships of events agencies in six Australian states/territories. Findings about the public sector institutional environment (research issue 1) show that events tourism strategies are influenced by different public sector policies and influences, the organisational arrangements for events tourism, the roles of events agencies and the lifecycle phase of events tourism in each state/territory. In relation to events tourism strategy forms (research issue 2), reactive/proactive strategies that respond to or address arising events or opportunities are common with a limited application of formal planning strategies. However, events agencies' strategy processes do reflect a range of strategic activities of importance. Inter-organisational relationships of events agencies (research issue 3) are typified by informal, government-led networks that influence, rather than develop, events tourism strategies. Finally, the importance of a number of incentives and disincentives for agencies to engage in inter-organisational relationships for events tourism strategy making is established. The final conceptual model depicts the themes within all four research issues and links between them to address the research problem. The conclusions of this research make a major contribution to events tourism theory and build upon theories in tourism strategy and inter-organisational relationships. Further research opportunities are presented by these conclusions and the conceptual model which may be explored using other methodologies or alternative research contexts. Practical implications of the research for policy makers and agency executives relate to policy-strategy linkages, public sector organisational arrangements for events tourism, strategy forms and processes and frameworks to engage stakeholders in inter-organisational relationships for strategy making. Knowledge of incentives and disincentives for these inter-organisational relationships also provides a platform for events agencies to reflect upon and revise their modes of governance for events tourism strategy making.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Tourism and Hotel Management
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Simões, Maria Leonor Ferreira. "Os eventos e a atractividade e competitividade turística das cidades: o caso de Lisboa." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4458.

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Num mundo altamente competitivo, os destinos turísticos procuram formas de se distinguir dos seus demais concorrentes, apoiando-se em novos produtos turísticos e elementos diferenciadores. Os grandes e mega eventos são uma das formas que as cidades usam em seu favor, procurando, assim, alargar e diversificar o mercado turístico, criar dinâmicas económicas sustentáveis e projectar internacionalmente uma imagem atractiva e competitiva. Os grandes e mega eventos têm uma história milenar no mundo e secular em Portugal, podendo ser destacados em todas as épocas eventos de grande envergadura e atractividade, sejam de carácter religioso, desportivo, cultural, económico ou outros. Apesar disso, só nas últimas décadas começaram a ser encarados como instrumento importante das políticas de turismo e das políticas urbanas. Por isso, não existe ainda um consenso alargado em relação a alguns dos conceitos que os caracterizam, desde logo ao nível das suas tipologias. No entanto, é reconhecido que os grande e mega eventos geram impactes diversos e relevantes na cidade que os acolhe, desde económicos, sociais, culturais e territoriais, sendo de salientar, a título de exemplo, a atracção de novos fluxos turísticos, o reforço de equipamentos e serviços culturais e turísticos, a renovação urbanística e o marketing urbano e turístico. Efectivamente, o sector dos eventos tem vindo a ganhar importância e um papel fundamental no que diz respeito ao reforço da competitividade e atractividade dos destinos turísticos, contribuindo, em simultâneo, para a emergência de novos produtos turísticos. Nas últimas décadas, a cidade de Lisboa e os seus protagonistas, institucionais e privados, alertos para o potencial dos eventos, têm recorrido à promoção e realização regular de grandes e mega eventos como instrumento de afirmação nacional e internacional da cidade e da sua região. “Qual a relevância e contributo dos Eventos para o amadurecimento e competitividade turística das cidades, em particular de Lisboa?” é, assim, a pergunta que se coloca, numa dissertação que incide e tenta aprofundar o conhecimento sobre o papel que os grandes e mega eventos têm na competitividade e atractividade turística das cidades.
In a highly competitive world, many destinations look for ways to distinguish themselves from its competitors, being supported by new tourist products and differentiating elements. Major and mega events are one of the ways that cities use fo their own benefit, trying to expand and diverse its tourist demands, creating new economic and sustainable dynamics, endeavouring always to expose at international level an attractive and competitive image. Major and mega events have an ancient history in the world and a centenary history in Portugal, making it possible to highlight at all times large scale events and with great attractiveness, of religious, sporting, cultural, economic or other wide valuable features. Nevertheless, only on the last decades major and mega events became an important instrument for tourism policy and urban policy. Therefore, up to now, there is no available agreement in terms of some of the concepts that implies, as for instance in typologies. However, it is acknowledged that major and mega events produce different impacts on the host city, at economic, social, cultural and territorial levels, being noteworthy the attraction of new tourism flows, the enhancement of equipment and services either within cultural and tourist, urban regeneration or place marketing. Indeed, events’ management and planning have gained greater importance and a key role in the strengthening the competitiveness and attractiveness of tourist destinations, simultaneously contributing to the arise of new tourism products. On the last decades, the city of Lisbon and its players, both institutional and private, became aware to the potential of events, which have led to the regular planning, promotion, and featuring of major and mega events as a top instrument of national and international projection of the city and its region. "What is the relevance and contribution of events for the maturity and tourist competitiveness of cities, particularly in Lisbon?" is the question, in a dissertation that focus and tries to deepen the knowledge about the role which major and mega events reflect on the tourist competitiveness and attractiveness of cities.

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Oliveira, Maria do Rosário Barros de. "Os impactos dos eventos turísticos: o caso da viagem medieval em Santa Maria da Feira." Master's thesis, [s.n.], 2009. http://hdl.handle.net/10284/1581.

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Dissertação de Mestrado apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Empresariais.
A realização de eventos tem vindo a ser considerada uma das mais importantes manifestações do Turismo em Portugal e no mundo, sendo notório que os mesmos geram uma dinâmica na economia das localidades. Assim, importa saber que tipos de impactos resultam desses eventos. A Viagem Medieval em Terra de Santa Maria é o maior evento de recriação medieval do País, constituindo uma oferta turística única que potencia a promoção do município, razão pela qual foi escolhido o estudo de caso - “Os impactos dos Eventos turísticos – O Caso da Viagem Medieval em Santa Maria da Feira”, que tem por objectivo analisar a percepção da população e das instituições locais sobre os impactos causados pelo evento, na localidade. Para o efeito, foram aplicados questionários para aferir os tipos de impactos – económicos, sociais, culturais e ambientais, e a sua natureza – positivos e negativos, em SMF. As principais conclusões apontam para:  A importância dos impactos económicos do evento para SMF: para as entidades e população respondentes (cerca de 72% e cerca de 80%, respectivamente) acreditam que o maior impacto económico positivo é o aumento do volume de transacções comerciais;  A importância social e cultural do evento turístico para SMF: sendo a valorização e preservação do património histórico e cultural o impacto sócio-cultural positivo, comum às entidades (com cerca de 83% das concordâncias) e à população respondente (com cerca de 70% das concordâncias). Por outro lado, o maior impacto negativo decorrente do evento refere-se ao aumento do congestionamento e tráfego urbano (cerca de 78%, na perspectiva nas entidades e cerca de 83%, na perspectiva da população respondente);  As preocupações ambientais relacionadas com o evento: as entidades (cerca de 70%) apontam para a utilização racional dos espaços como sendo o maior impacto ambiental positivo decorrente do evento. Esta percepção é confirmada pela cuidada ocupação do espaço do evento e pelo recente projecto de requalificação e expansão do parque do Cáster; O contributo dos impactos gerados pelo evento para o desenvolvimento de SMF, em que cerca de 32% dos impactos explicam o desenvolvimento da localidade. The production of events has been considered as one of the most important expressions of tourism in countries and in the world being notorious that the same events creates dynamics in the economy of towns. Therefore, it is important understanding what types of impact result from these events. The “Viagem Medieval em Terra de Santa Maria” is the biggest medieval recreation event in the Country, setting up an unique touristic offer that enhances the promotion of the municipality, being this the reason for the choice of the case study: - “The events touristics impacts – the case of Viagem Medieval in Santa Maria da Feira”, which has as objective the analysis of the perception of the local entities and population on the impacts caused by the event in the town. For that purpose, questionnaires were applied to assess the types of impacts - economic, social, cultural and environmental and their nature – positives and negatives, in Santa Maria da Feira. The main conclusions suggest for:  The economic impacts importance of the event for SMF; being the valorisation and preservation of the historical and cultural heritage, the positive socio-cultural impact, common to the entities (with approximately 83% of all concordances) and the respondent population (about 70% of all concordances). On the other hand, the largest negative impact resulting from the event refers to the increase urban traffic and congestion (approximately 78%, from the perspective of the entities and around 83%, from the respondent population’s perspective);  Social and cultural importance of the touristic event for the local population; for entities and population respondents (approximately 72% and nearly 80%, respectively) believes that the greatest positive economic impact is the increase in the volume of commercial transactions;  Environmental concerns related to the event: the entities (approximately 70%), Identify the rational use of spaces as being the largest positive environmental impact VIII resulting from the event. This perception is confirmed by careful event’s space occupancy and the recent plan of the rehabilitation and expansion of Cáster Park;  The contribution of the impacts event for the development of SMF, where approximately 32% of impacts explain the development of the locality.

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Scott, Mareba M. "The role of information and communications technology in supporting sustainable tourism : in-trip tourists perspectives." Thesis, Queen Margaret University, 2013. https://eresearch.qmu.ac.uk/handle/20.500.12289/7311.

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The aim of this research was to examine the factors influencing in-trip tourists’ adoption of information and communications technology (ICT) tools/applications which support sustainable tourism. While ICT is a source of competitive advantage for businesses, there is limited research on how ICT can be used to support sustainable tourism development. At the same time, there has been greater consumer awareness about sustainable tourism but a challenge in translating this knowledge into action. This thesis therefore sought to explore and integrate these complementary elements. The study adopted a sequential mixed methods approach. Phase 1 employed an e-survey among sixty-six (66) eTourism experts, while Phase 2 of the study involved thirty (30) semi-structured face-to-face interviews with leisure tourists in the city of Edinburgh. Descriptive statistics and content analysis were used to analyse Phase 1 and thematic analysis for Phase 2. The findings from the survey demonstrated that location based services were identified amongst the main ICT applications to support sustainable tourism. Geo-caching, ambient intelligence and context aware applications were among the new or emerging applications that eTourism experts felt were likely to change the way tourists experience a destination in the future. The interviews demonstrated that social connectedness motivated the use of in-trip ICT with social media being the primary platform. Mobile value elements, personal innovativeness and perceived enjoyment were postulated as influencing use behaviour. The results also illustrated the need for destinations to mix new media with some traditional strategies based on the destination’s info-structure, tourists’ source markets, tourists’ profiles and sources of in-trip information. This thesis has made an original contribution to knowledge by examining the actual use of in-trip ICTs by tourists in relation to sustainable tourism. Future research needs to explore and measure how perceived enjoyment, personal innovativeness and mobile value elements influence technology use behaviour.

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De, Witt Leonie. "Key success factors for managing special events : the case of wedding tourism / L. de Witt." Thesis, North-West University, 2006. http://hdl.handle.net/10394/1135.

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The primary goal of the study was to identify key success factors for the management of wedding tourism in South Africa. This goal was achieved by firstly conducting a literature study to determine the key success factors of strategic management for special events as stated in books, articles and other sources. Secondly, wedding tourism was analysed to provide an overview of the wedding tourism industry and weddings as tourism products. Thirdly, the results of the empirical research were discussed followed by the conclusions and recommendations made with regard to further research. From the literature study, aspects regarding strategic management were discussed namely, the strategic management process, marketing for special events, human resource management, financial management and operational management. These aspects were included in the questionnaires for the empirical research. Two different questionnaires were developed, one for wedding planners and one for owners/managers of wedding venues in the Gauteng and North West provinces. The purpose of the questionnaires was to gather information on the key success factors for wedding tourism and to gain insight of the wedding tourism industry. Personal interviews were held with wedding planners and owners1 managers of wedding venues; questionnaires were also distributed via email. All the data was processed by the North-West University's Statistical Consultation Services. A confirmatory factor analysis was done to produce a small amount of factors. The following factors were identified: strategic planning; SWOT analysis, human resources, financial management, market segmentation, promotion and operational management. After analysing the data it was clear that operational services like ensuring high levels of hygiene, having a liquor license, accessibility, secure parking and that services must meet the needs of guests were considered extremely important aspects for a wedding venue. The following aspects were considered extremely important by wedding planners: services must meet the needs of guests, offer unique products and develop a checklist as control mechanism. Owners of wedding tourism products and wedding planners have to consider and apply the key success factors in order to grow the industry and create sustainable products.
Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2007.

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Sadd, Deborah. "Mega-events, community stakeholders and legacy : London 2012." Thesis, Bournemouth University, 2012. http://eprints.bournemouth.ac.uk/20305/.

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This study highlights the treatment of the smaller stakeholders for whom the social legacy impacts are potentially the greatest within mega-event planning. The aim of this research is to develop a framework of urban regeneration legacy associated with the hosting of mega-events where the local community are key stakeholders, and where they can gain long-term positive social legacies. Mega-events, such as the Olympic Games, are widely held to bring a variety of positive social benefits through the process of urban regeneration. This research is built around the development of a conceptual framework of social legacy impacts arising from the urban regeneration planned through hosting the Olympic Games. Social legacy impacts, also referred to as soft impacts, are those which are intangible and affect individuals within their everyday lives in the longer term. This research is concerned with the social legacy impacts of The London 2012 Olympic and Paralympic Games on the ‘community’ (being defined as those, who have either lived, worked or have some social connection with the area within the proposed Olympic Park site) in the Lower Lea Valley site in east London, and how they have or have not been recognised as stakeholders. A stakeholder being an individual or group who will be affected by the actions, decisions or policies of the Games organisers, within the planning of the Games. Key informant interviews have been undertaken with individuals who have had a stake in the planning of the Barcelona Games of 1992, Sydney Games of 2000 and the planning of the London 2012 Games. Each interview involved a semi-structured conversation, encouraging the interviewees to recount their experiences of the planning of these mega-events from the perspectives of the communities involved and the social legacy planning. Interviews were analysed thematically. The main themes to emerge focus on legacy identification, community identification, the importance of regeneration for the existing community, the need to identify power relationships and the need for knowledge transfer and experience. The study shows that, for some ‘communities’, the opportunity to gain positive social benefits are too late as they themselves have already been relocated. The study has developed the Olympic Legacy Management Stakeholder framework to help communities to become more active as stakeholders within future mega-event planning through, amongst other things, recognising the different power relationships that exist.

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Boucher, Sasha Marilyn, and André Calitz. "Cultural events hosted in Nelson Mandela Bay." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11823.

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Purpose – This study seeks to explore residents’ attitudes towards cultural events in Nelson Mandela Bay (NMB), South Africa. The study further discusses the cultural values and social realities of the diverse socio-economic landscape inherent to the city. Equally, the extent of stakeholder involvement has been reflected throughout the study as an indispensable requirement towards sustainable tourism in the city. The study presents that customising cultural events according to the cross-cultural typology has far-reaching consequences in enhancing the image of NMB and induces stakeholder engagement. This study is based on the notion of Social Capital and Stakeholder theory and draws on the multi-cultural phenomenon as the thrust of the study is based on attracting residents’ to cultural events. The literature study indicated that the concept of Social Capital and stakeholder collaboration are mutually exclusive and empirical analysis indicates a strong relationship between the factors relative to residents’ attitudes. Design/Methodology/Approach – This study is located in the positivism paradigm and comprises literature and exploratory research to examine the supposition between the independent variables and the attitudes of residents’ in the NMB. The independent variables underlined in the proposed model are embedded in the literature undertaken. Equally, the thrust of the study is underpinned in Social Capital theory and the Stakeholder theory and is evident throughout this study. In this study, the convenience sampling and snowball sampling methods were employed to obtain a representative sample of residents from the NMB. A questionnaire was used in this study to solicit responses pertaining to the biographical information and questions relating to the factors of perceived satisfaction of residents in the NMB in relation to cultural events. A total number of 3,659 residents participated in this study. The researcher conducted this study by means of testing the constructs of the measuring instrument employed, as well as providing a causal model of relationships between the independent variables and the residents’ attitudes of cultural events in NMB. Findings – The results confirm the reliability and validity of the scales tested on a sample of 3,659 residents, collected using the questionnaire in Nelson Mandela Bay Metropolitan area. The empirical analysis indicates relationships among the independent factors; Social Capital and Stakeholder Profile, where a Pearson’s correlation of 0.50 exists. Furthermore, descriptive findings indicate that there is an overall positive tendency in attitudes for cultural events in the city. The practical significance as identified in the Cohen’s d test for significance infers that the moderating factors in the conceptual model prove that age, area code, home language, ethnicity and home language exert influence in determining residents’ attitudes in the city. Practical Implications – This study identifies the importance of leveraging the cross-cultural typology underscored the Stakeholder theory. Equally, for destination marketing organisations (DMOs) this study can glean insights in respect of the profile of residents for cultural event marketing and their response as stakeholders in the organisation of a cultural event. Social Implications – This study aims to gain a better understanding of the residents’ attitudes of the cultural events hosted by the NMB, its Social Capital and its relationship with varying demographic niches and cultural-centric insights that align to the ideologies pertaining to global citizenship. Originality/Value – This present study makes a contribution to the theories of Social Capital and Stakeholder theory by investigating its roles in determining residents’ attitudes of cultural events in a city. Moreover, it discusses the role of the factors as inducing variables for residents’ motivation by employing marketing principles related to the unique and emotional selling proposition philosophy. Equally, the study espouses the significance of promoting cultural events to extent that it acts as a platform to promote socio-economic development; employment opportunities, improved living standards, improving city infrastructure and environmental protection of a destination and justifies the expedition of Social Capital on the attitudes of residents’.

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Zima, Kamil. "Event Tourism Economical and tourstic impacts on regional economy : A study of Polish regions preparations for UEFA EURO 2012." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-11803.

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The aim of the study was to examine what the economic and touristic impacts of the sports event - UEFA EURO 2012 - will have on Polish regions. The essay was limited to some specific regions in Poland. Those regions were Gniewino, Malbork, Kalisz, Legionowo, Pommerian Province, Cracow, Olsztyn and Zamosc. The Football Championships that will be held in 2012 are dependent of the big amount of football fans that will came and spend their money in Polish regions. Thanks to the increased consumption this creates demand for local services and products. The generator of spending is the tourism multiplier that is the main link to the touristic expenditure.The multiplier is a catalyst of the region that creates jobs, growing yield, promotion of the region and improvement of its infrastructure and leisure facilities. This is considered as an advantage from an economical and touristic point of view. The economical and tourstic benefits are different for every mentioned region in the study because of their location and link to the UEFA EURO 2012. This study shows only how the different eight regions prepare for the UEFA EURO 2012 and what they think that the negative and positive economical and touristic impacts will gain them. The study gives only a short brief of the football event of what can happen.

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Reinikka, Linda. "Brand Identity : Improving event tourism in Helsinki." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29915.

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The tourism industry is one of the fastest growing industries in the world. Destinationcompetitiveness emphasizes the need to link competitiveness to a destination's ability to delivergoods and services better than other destinations on those parts of the tourism experience regardedas being important by tourists. The phenomenon of using events to strategically build andstrengthen a destination's brand identity has received very little attention. This study aims to investigate how the Destination Management Organisations in Helsinki arebuilding a brand identity, and how events may be used strategically in this process. Interviews havebeen undertaken with few organisations of various sizes and characteristics. Two distinct divisionsformed the base of the thesis; the first with a clear focus on how the DMO is working to create abrand identity, while the latter concentrated on the same topic from a focused perspective; how thebrand identity may be created with the use of events. After this, the research phase is entered, whichinvolves gathering the necessary data required for determining the current identity of thedestination. Once the research phase was completed, the process moved into a phase of shaping thebrand identity. Through the interviews the writer was able to get better perceptions of how the cityis merged with views and objectives of where the city wants to be, or where they desire to be in the future.

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Dobson, Nigel. "The economic impact of major sports events : a case study of Sheffield." Thesis, Sheffield Hallam University, 2000. http://shura.shu.ac.uk/3173/.

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In the mid-to-late 1980's, so called 'rust belt' cities in the UK began to respond to their industrial decline with local economic development strategies aimed at boosting employment. The strategies involved efforts to diversify traditional manufacturing heartlands into new service sector economies. One feature of the approach was the often rather implausible looking project of creating, out of unpromising material, a new urban sport and tourism industry (Roche 1992b). Faced with economic and industrial decline in the 1980's, Sheffield. traditionally a manufacturing and steel producing city, forged sport and tourism together as an alternative solution to regenerate its local economy. It was believed that investment in sporting infrastructure, and the staging of the XVI World Student Games would derive long-term economic and social benefits to all sections of the community (Price 1991). Criticised as reactive and quasi-strategic at the time, the longer-term assessment of these radical investment decisions has been overlooked. The value, role and function of major events in the local UK economic development process is therefore less than fully understood. Challenging the traditional economic base theory relationship between the manufacturing and service sectors of an economy, this thesis investigates whether investment in major events has been a rational approach to assist Sheffield's process of economic development. Utilising Williams' (1997) hypothesis that major events act as basic economic activities; by attracting and retaining external expenditure from sports tourists, the aim of the thesis is to identify whether events act as 'catalysts' to or 'motors' of local economic growth. Through the application of an expenditure based multiplier approach, five major events, staged in Sheffield between 1996 and 1998, are estimated to have had a collective impact of £10.4 million over a period of twenty-one event days (£495,00 per day). The findings of the research reveal that the staging of major sports events has a significant short-term impact on the local economy. The impact is conditional upon the type, status and duration of the event staged and the , nature of the visitor groups attracted. Extrapolating the results to all events staged in Sheffield since 1990, the thesis estimates that nearly E32 million has been injected into the local economy. On the basis of the results, the research argues that major events are an important part of the consumer service sector of a local economy. As consumer services they act to stimulate economic growth by importing consumers. While major events are shown to function as basic sector economic activities and catalysts, they are not in themselves large enough to 'motor' a local economy, but are key instruments in diversifying the local economic base. In conclusion, the thesis recognises that the academic assessment of major events in the UK is relatively immature, and it highlights the need for rigorous evaluation of the broader cost-benefit parameters associated with staging major events. Sporting, cultural, political, social and environmental impacts of major events are a few of the themes lughlighted as areas of future research.

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Tilňáková, Ľudmila. "Kultúrny turizmus v Českej republike (analýza kultúrnych eventov)." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150361.

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The aim of the thesis is analysis cultural sphere in Czech Republic and analysis of existing cultural statistics in relation to tourism in Czech Republic. Furthermore, the thesis evaluates cultural tourism via cultural events, which are considered to be one of the most important forms of cultural tourism. Cultural events in Czech Republic have been researched from economic and social point of view. The thesis analyses festivals according to their structure, genres, attendance, and compares festivals in Prague with festivals in other regions of Czech Republic based on particular criteria.

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Gladwell, Caecilia Jean. "An enquiry into the potential of a co-operative approach to sustainable rural tourism development in India : a stakeholder perspective." Thesis, Queen Margaret University, 2015. https://eresearch.qmu.ac.uk/handle/20.500.12289/7317.

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Sustainable tourism and rural development are much examined research areas. Within these, the importance of community-centric approaches is becoming more and more recognised; however, specific research upon which community-centric development strategies could be built seems to be lacking. This thesis addresses this research gap with the aim to explore the nature of co-operative tourism and its potential towards sustainable rural tourism development in India from a stakeholder perspective. A literature review demonstrated the benefits of co-operatives as a sustainable business model, particularly for poor communities of developing countries; however, a clear gap emerged with regard to investigating tourism and co-operatives in the same context. This research contributes to filling this gap in knowledge and outlines the clear theoretical benefits of adopting a co-operative business model as a community-centric approach to tourism in the context of rural India, while also pointing out considerable challenges in its practical implementation, such as possible limitations to the ability for self-help. Fifty qualitative semi-structured interviews were carried out with stakeholders of a co-operative tourism project in two states of India: Uttarakhand and West Bengal. Twenty-six of these were conducted with farmers who are members of the tourism co-operatives presented in this study, ten with members of the wider community in which the project took place and fourteen with tourism professional and academics local to the areas. Focus was put on in-depth exploration of participants’ experiences, implying qualitative methods and a phenomenological research approach. The findings revealed a clear theoretical advantage of a co-operative approach to tourism development, which has potential to address and alleviate many of the challenges associated with tourism and host communities, and which is intensified in poor peripheral areas. However, there are significant practical challenges, which need to be addressed in order for this comparative advantage to translate into practice. These challenges are manifested in a sense of dormancy in the participants, a lack of skills and significant language difficulties. A limit to the principle of self-help, which is inherent to co-operative activities, was identified as creating effective marketing links and hence, requiring ongoing external support. This research study makes an interdisciplinary contribution to the literature on sustainable tourism, rural development and co-operative studies. In addition, it provides a starting point for further empirical research on the co-operative business model as an approach, which has not yet been sufficiently conceptualised for tourism. Furthermore, it contributes to the wider debate on sustainable rural development through tourism. Future research could usefully investigate how the challenges identified in this study, such as limitations to the principle of self-help, lack of initiative in participants and creating marketing linkages could be addressed.

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Tinsley, Ross. "Networking between small tourism businesses and its contribution to destination development." Thesis, Queen Margaret University, 2004. https://eresearch.qmu.ac.uk/handle/20.500.12289/7307.

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This thesis aims to further understanding of networks in tourism. Specifically, it focuses on networking between small tourism businesses and its contributions to destination development. These networks are understood in terms of social, communication and exchange relations. The research is located within the context of contemporary debates regarding small businesses and networking. Within tourism, it can be located in wider research regarding destination development and community tourism. The literature review examines early sociological studies on networks, providing a background to small business literature on networks. Early research tends to be quantitative-driven whilst later research stresses the need for a greater cultural understanding of network phenomena. Within tourism development, there is a move away from rigid models based on physical expansion to ones which stress the socially constructed nature of tourism destination evolution. This is complimentary to the 'organic' nature of networks. Field research was undertaken using a methodology called interpretative anthropology. Data was collected in two destinations with differing levels of tourism infrastructure development. One was in Scotland and the other was in India, resulting in in-depth interviews with a total of 34 respondents. Participant observation was additionally used in the Indian context. Collective templates were developed from the data and presented in two main areas. The first provided a social background to the business community and the second illustrated business networking as an integrated part of wider social norms. These were then discussed in relation to social, communication and exchange networks and their contributions to destination development. Practical implications of the findings are identified in relation to business growth and tourism destination development. A key outcome is that less developed tourism infrastructure results in greater reliance on networking between businesses, whilst more developed infrastructure reduces direct business contribution. The former results in a more directly significant contribution to tourism destination development than in the latter. The key is to achieve equilibrium between horizontal and vertical network support, rather than a transition from informal to formal. A further significant outcome is the influence of destination size and social network density. This impacts on the nature and effectiveness of the tourism businesses' contribution to destination development. Destination size and social network density are also significant success factors when viewed from an internal destination perspective i.e. sub-communities and/or tourism sectors. These are identified as crucial to understanding and supporting tourism business communities. The community embeddedness of networks means smaller business communities have much greater control and regulation of their own members, and their contribution to tourism destination development. This is achieved through stronger social norms. Support agencies need to be aware of this when assisting business communities, with advice tailored accordingly.

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Pissoort, Véronique. "Visitor segmentation of arts festivals : a comparative study of three events / Véronique Pissoort." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1298.

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Ribeiro, Susana Correia. "Jornalismo turístico: os eventos no centro da notícia." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2011. http://hdl.handle.net/10400.26/2406.

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A partir de finais do século XIX, o processo de democratização do turismo e da imprensa desenrolou-se paralelo, quando ambos deixaram de ser bens unicamente acessíveis às elites, passando a estar também ao alcance das massas. Nos dias de hoje o Turismo representa uma indústria de milhões, uma das mais importantes fontes geradoras de riqueza do Mundo, e é ao mesmo tempo uma actividade que promove a socialização e a disseminação de informação e cultura entre povos. Desde os primórdios que a informação é um factor determinante no desenvolvimento turístico, e os media (sobretudo a imprensa) desempenham um papel fundamental na sua disseminação, potenciando e dinamizando a promoção do turismo e dos seus produtos junto da Opinião Pública. Conscientes das sinergias que se desenvolvem entre ambos os sectores, este trabalho irá explorar o tratamento noticioso que a imprensa portuguesa dá aos temas turísticos, tendo o seu foco na cobertura mediática dos mega-eventos na imprensa escrita generalista. Além disso, pretende também reunir um conjunto de pistas que nos permitam entender melhor as relações e os laços que se estabelecem entre ambos. Visando retratar o mais fielmente possível a realidade observada, foi examinada e revista literatura de referência nos campos do estudo dos media, jornalismo, jornalismo de viagens e turismo. A revisão bibliográfica foi complementada por um caso de estudo de vertente mais prática, com a análise da cobertura jornalística, pelos quatro principais jornais generalistas portuguesas, da etapa portuguesa do Red Bull Air Race 2007 – 2009. Concluímos que no âmbito do estudo dos media ainda persiste uma visão estereotipada do jornalismo sobre temas turísticos, remetendo-o para um grau de especialização inferior aos restantes tipos de jornalismo. Um preconceito fundamentado no facto de em muitos dos casos, o jornalismo de turismo assentar no relato de experiências de lazer e de viagens, mas que desconsidera a importância da veiculação sobre turismo nos media, ignorando o papel que estes têm junto dos seus leitores, entre os quais também se incluem potenciais turistas. Analisamos a concepção crítica focada nos aspectos negativos daquilo que definimos como jornalismo de viagens, e pomos em evidência as suas limitações por não contemplar todo o universo do jornalismo de turismo, onde também encontramos o jornalismo turístico. Por fim, este trabalho vem testar teoria de que, cada vez mais, o turismo e os eventos ganham lugar na imprensa escrita portuguesa. E que, contrariamente ao estereótipo q que se verificava no passado estes temas já vão sendo apresentados nas notícias com elementos comuns às hard news, e tendencialmente apresentados junto da Opinião Pública como assuntos «sérios» que fazem parte da actualidade.
In late nineteenth century, both tourism products and media began to be accessible to masses, and not only to the elites, thus beginning a simultaneous democratization process. Tourism evolved to be, nowadays, a worldwide strong revenue industry, and, at the same time, an activity which boosts social contacts and the spreads information and culture amongst people. Information is, since the very first moment, an essential factor to tourist development and the media, and mainly printed media, play a key role in this process, contributing to spread and boost tourist promotion and products amongst the public opinion. Aware of the synergies established between both sectors, this paper aims to explore the approach of Portuguese Media to the tourism area, focusing in the large events’ media coverage by general print media. Additionally, the paper also points out some clues that allow us to a better understanding of the relation and bonds established between tourism and media. Aiming to closely report the reality observed, we examined and reviewed reference literature concerning media analysis, travel and tourism press. The bibliographic review was completed by a more practical case study, namely the analysis of the Portuguese Stage of Red Bull Air Race 2007-2009 coverage made by the four more important general newspapers in Portugal. We conclude that, in what concerns media analysis, there is still a stereotyped vision referring to tourism press, considering it less specialized than other thematic press areas. A prejudice based in the fact that, in many cases, tourism press focuses on leisure and travel experiences, but not accounting the fact that this type of journalism has a great influence in the readers, including potential tourists, having the potentially impacting, in a practical way, in the market which they report. We have also analysed the critical concept focused in the negative issues of what we named “Travel press”, highlighting its limits, which result from the fact it doesn’t consider all tourism press universe, where we also include tourism press. Finally, this work aims to put the test the theory that, increasingly, tourism and events are gaining momentum in the Portuguese printed media. And that, contrary to the previously dominant idea, these themes are, nowadays, presented in the news as common elements of hard news, and also presented to public opinion as “serious” themes integrating the daily news.

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Rodrigues, Cláudia Sofia Miranda. "O turismo de eventos culturais em Lisboa: Santos Populares." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2012. http://hdl.handle.net/10400.26/4452.

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O turismo ganhou nos últimos anos uma relevância considerável e tornou-se um forte impulsionador da economia mundial e também da economia portuguesa, a par com outras atividades económicas importantes. O turismo é, além disso um sector que interage com outras valências – ambiente, património natural e construído, território, população e comunidade residente – acarretando tanto problemas como benefícios, sendo importante promover o equilíbrio económico, social e ambiental. A temática deste trabalho dirige-se a um segmento do turismo – Turismo de Eventos - que tem vindo a ganhar terreno e que se assume como ótimo instrumento de comunicação e interação com as populações, gera divisas, fideliza e atrai novos visitantes. Segundo a OMT, o crescimento deste tipo de turismo tornou-se mais significativo a partir de 1970, sendo promovido com interesse profissional ou cultural, através de congressos, feiras, festas, encontros culturais, entre outros. Neste contexto a Região de Lisboa possui uma combinação única de atrações que constituem uma base forte para o desenvolvimento de uma política de promoção do crescimento e desenvolvimento sustentado do sector do turismo e dos eventos em particular. Surge, assim, o interesse de estudar os Santos Populares no desenvolvimento do turismo no concelho de Lisboa e a sua importância no mapa dos eventos culturais locais. A capital tem diversos atrativos turísticos e vários eventos a decorrer ao longo do ano que satisfazem as necessidades de pessoas ou grupos sociais. As Festas de Santo António constituem nos últimos três séculos, uma permanência cultural inegável, testemunhada por moradores e visitantes. Algumas tradições e referências simbólicas, como os tronos de Santo António, as fogueiras, os Manjericos e as marchas populares permanecem inalteradas, considerados como rituais bairristas, que contribuem desde sempre para o fortalecimento dos sentimentos de pertença da comunidade.
Tourism as gained in the last years a great importance, and has become a strong driving force in the world’s economy, as well in the Portuguese economy, along with other importante activities. Tourism also interacts with many other areas – environment, natural and built heritage, territory, population and community residentes – causing problems and benefits, and it’s importante to maintain the balance between economy, the population and environment. This work’s theme is aimed at a segment of tourism – Events – wich has grown and has become a great tool for communication and interaction between the population, generates foreign income and attracts new visitors. According to the UNWTO, this type of tourism has grown and become more importante since 1970, with professional and cultural interest being shown through congresses, fairs, festivals, cultural encounters, among others. Lisbon and it’s surroundings has a unique combination of activities that makes possible the growth and development of the tourism and the events. With this in mind became very interesting to study the festivity that pays a tribute to the saints, and how it affects the development of tourism in Lisbon and local cultural events. There are many tourist attractions and various events taking place throughout the year, that makes Lisbon a very interesting city for individuals or social groups. For the past three centuries the “Festas de Santo António”, as become an importante cultural activity, both for the residentes and tourists. Most of the traditions and symbolic references remain unchanged like, the thrones of “Santo António”, the fires and the popular marches, keeping a strong interaction between the population and the tradition.

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Lisboa, Virginia Santos. "Eventos programados e suas dinâmicas espaciais: São Paulo em foco." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/16/16139/tde-31052010-152725/.

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O trabalho estuda os eventos programados na cidade de São Paulo que a caracterizam enquanto significativo pólo de atração de fluxos desse segmento. Os eventos programados têm sido objeto de estudo principalmente das áreas de Turismo e de Marketing. Aqui, voltou-se mais especificamente para a área de Arquitetura e Planejamento Urbano. Busca, portanto, compreender os eventos enquanto acontecimentos programados não só no seu contexto organizacional, mas principalmente mediante uma óptica espacial.
This research analyzes the scheduled events in the city of São Paulo that characterize it as a significant attraction pole of flux of such segment. The scheduled events have been especially studied in the Tourism and Marketing fields. Herein, we specifically highlighted the Architecture and the Urban Planning fields. Therefore, it aims to comprehend the events as programed occurrences not only in its organizing context, but also through a optical space.

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Currie, Christine. "The collaborative relationship between transport and tourism in Scottish islands : from policy to practice." Thesis, Queen Margaret University, 2014. https://eresearch.qmu.ac.uk/handle/20.500.12289/7315.

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Despite a ubiquitous interest, the concept of collaboration remains elusive. Regardless, the pervasiveness of discourse pertaining to it continues to infiltrate policy as public sector reform advocates for behaviour and practice driven by an ethos of “joining-up”. The interdependency of the transport-tourism relationship provides an opportunity to consider collaboration in a context where the benefits of integration can be substantial. Within island domains the reliance of tourism economies on efficient transport systems is intensified. Consequently this research presents an analysis of the scope, role and nature of collaboration between industries whose sustainability is to a large extent symbiotic and critical to local prosperity. A review of the literature demonstrates a lack of focus on research pertaining to a stakeholder perspective of the transport-tourism relationship. Within the island environment, studies on this scenario of cross-industry engagement further diminish although the argument expressing the significance of transport in tourism is vociferous. Gaps were also identified in the conceptualisation of collaboration inhibiting a universal definition and thus a comprehensive understanding. The primary research adopted a qualitative approach. Data was collected through a series of semi-structured interviews from stakeholders across transport and tourism who fulfilled pre-considered criteria. The key findings identify constraints to collaboration in the form of structural disparity while divergent industry objectives further impede practical integration. Despite this, the role of “islandness” neutralises barriers to engagement. The propensity to cultivate social capital within these boundaried geographies provides an environment naturally conducive to the creation of collaborative capacity. Consensual development of shared goals between collaborating parties manifested as intrinsic for the purpose of buy-in and commitment throughout the collaborative process. Similarly, an absence of leadership in practice resulted in highlighting the fundamental role it delivers within collaboration. The empirical findings provide both practical and theoretical contribution. Further they present policy-makers with evidence-informed suggestions to address impediments which prevent the practice of collaboration.

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Mhanna, Rami. "Stakeholders' perspectives of leveraging tourism and business legacy outcomes from mega sports events." Thesis, Bournemouth University, 2016. http://eprints.bournemouth.ac.uk/25063/.

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The aim of this research is to develop a critical understanding of the process by which stakeholders leverage tourism and business legacy outcomes from mega sports events. It is common now for many mega sport events stakeholders to look beyond short-term impacts towards achieving long-term legacy outcomes. This indicates that mega sport events have become a part of a broader process that must be invested in throughout the planning process, before, during and after the event. Within previous leveraging approaches, whilst mega sport events are temporally contained, the effect of leveraging is subject to the short term period of the event per se. A strategic approach is required in order to fully leverage legacy outcomes over the long term. This research is concerned with the stakeholders’ perspectives on how such long-term leveraging could be achieved. The methodological design is guided by an exploratory stance. The method adopted is key informant interviews undertaken with salient stakeholders of the London 2012 Olympic Games. A stakeholder is an individual or organisation who is affected by and/or affects the planning process associated with leveraging such legacy outcomes of mega sport events. Identifying key informants as stakeholders depended upon their saliency by evaluating their power, legitimacy and urgency. Snowballing techniques and careful planning assisted in accessing stakeholders for interviews. A total of 15 in-depth semi-structured interviews were undertaken in order to encourage stakeholders to explain their perspectives of optimal leveraging strategies and initiatives. An iterative thematic analysis process was adopted for the rich data, where the research discovered new concepts and categories. The analysis led to three main aspects of leveraging: tourism, business and the role of media in the leveraging process. The evaluation of stakeholders’ perspectives of the factors contributing to the leveraging process from the London 2012 Olympic Games allowed a framework for leveraging tourism and business legacies of mega sport events to be developed. The framework consists of leveraging initiatives that characterised by their proactivity throughout the event planning process, and by considering the event as a theme within this long-term planning process. The emerged leveraging approach is called mega-leverage of mega-events that is not led by the events per se. Thus, the new strategic approach provide a contribution to both knowledge and practice of leveraging tourism and business legacy outcomes of mega sport events, by advancing understanding of what is specifically required for the leveraging process. The thesis also offers holistic insights relevant for leveraging mega sport events by providing tangible recommendations that could lead to more favourable leveraging models of such events. This is especially important because this area of research has both a high potential impact as well as being an under-researched area.

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Jones, Calvin. "The economic significance of tourism and of major events : analysis, context and policy." Thesis, Cardiff University, 2006. http://orca.cf.ac.uk/54087/.

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Several papers reference my contribution to the critical development of Tourism Satellite Accounting techniques in nations and regions, in order to measure the economic contribution of visitor activity in a consistent and comparable manner.

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Reino, Sofía Pardinas. "The development of an assessment framework for Etourism capability in Scotland." Thesis, Queen Margaret University, 2009. https://eresearch.qmu.ac.uk/handle/20.500.12289/7323.

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Information and Communication Technologies (ICT) are claimed to provide businesses with a competitive advantage, to the extent of reshaping entire industries. In tourism, an information-intensive activity and the impact of ICT has been extensively documented at the industry, destination and business level. eTourism Capability refers here to the contribution of ICT to tourism business performance. Therefore, the work is based within the Tourism domain. However, its methods are mainly emerging from the adapted combination of previous research in business and eBusiness. Previous work has urged for the development of wide-angle studies, assessing the eTourism Capability of a destination. However, existing research addressing this issue, tends to place the focus on only one specific aspect of technology adoption, it is not sector specific and/or does not take into consideration the different levels of contribution to performance made by systems. In order to develop an eTourism Capability Assessment Framework for Scotland, and to provide the baseline for its strategic benchmarking with other tourism destinations, the work included an extensive literature review of Tourism and eTourism, developed of a conceptual framework. This supported the selection of key tourism industry stakeholders, i.e. the accommodation sector within the established context. An electronic questionnaire enabled the data collection. Through a mix of statistical techniques, the data treatment provided answers to the research questions, which related to the most suitable approach for ICT indexing in the accommodation sector, the level of contribution to performance by the different ICT elements, patterns describing the impact of business characteristics on ICT uptake, and the predictive models for this uptake. The results suggested the suitability of IT-based indexes for assessing the ICT uptake of this sector. Additionally, the results suggested important differences in the contribution that each system makes to business performance. This even varies across systems supporting similar business functions. Furthermore, the results emphasised the influence of the individual ICT on their own adoption, and suggested several dimensions to describe systems, which underlie the association between business characteristics and ICT adoption by the accommodation sector. These are compatibility observability, physical accessibility, verticality of systems and whether these support standardisation of processes across branches. Since the influence of business characteristics on ICT uptake seem to be system-specific, the predictive models are developed for each individual system. Finally, recommendations for further research have also been made.

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Ali, Alisha. "An investigation into information and communication technologies-based applications for sustainable tourism development of destinations." Thesis, Queen Margaret University, 2009. https://eresearch.qmu.ac.uk/handle/20.500.12289/7306.

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Sustainable tourism is a heavily researched concept but in reality there has been limited implementation of the principles and practices of sustainable tourism for destinations. Adopting a destination focused perspective, this thesis presents research which expounded Information and Communication Technology (ICT) as a practical, new and innovative approach to sustainable tourism development i.e. computer-supported sustainability. A literature review revealed that there was no specific study focusing on the uses and applications of ICT for sustainable tourism development despite the mention and benefits of doing so. However it did identify that several opportunities existed in destination management for using ICT as well as a collection of ICT-based tools/applications which can be used for managing different aspects of sustainable tourism. Therefore an investigative analysis was necessary in building a solid body of work on the uses and applications of ICT for sustainable tourism as a practical approach for destination managers. These findings formed the input for the primary research which was conducted in two phases: surveys administered to destination managers and eTourism experts followed by semi-structured interviews with experts in this domain identified from the surveys. The primary research alongside the literature findings led to the development of a descriptive framework which identified, categorised and described the uses of these ICT-based tools/applications for managing tourism‟s impacts. Assessment procedures based on the sustainability goals of the destination were then developed in order assist destination managers selecting the ICT-based tools/applications that were best suited for managing the sustainable tourism development of their destinations. The conclusion of this research clearly identifies that destination managers‟ sophisticated application of ICT to sustainable tourism is the next logical and practical step they can take in making sustainable tourism a workable reality for their destinations. This research is the building block for prospective research in the ICT-sustainable tourism domain. Future research avenues would be to use the results presented to determine the suitability, applicability and feasibility of the ICT-based tools/applications presented for destination managers. This existing research can be used to develop a more co-ordinated approach to theory development and engage in more empirical research to address tourism challenges with regards to using ICT for sustainable tourism development.

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Horan, Patrick. "Developing an effectiveness evaluation framework for destination management systems." Thesis, Queen Margaret University, 2010. https://eresearch.qmu.ac.uk/handle/20.500.12289/7324.

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The ever-increasing use of the Web as a channel of distribution within the tourism industry naturally leads to a situation where its effectiveness needs to be examined and justified. While there is a growing realisation of the need to assess the effectiveness of a Destination Management Systems (DMS) based websites, research into this area in the tourism domain has been quite limited and narrow in focus. This situation is further compounded by the fact that currently there is little in the way of appropriate models and techniques in place to manage a DMS based websites effectively and that there is a general lack of consensus when it comes to defining and understanding its standards and concepts. This thesis describes a methodology for the development and evaluation of a comprehensive set of weighted dimensions and criteria for measuring the effectiveness of DMS based websites. Ultimately, from a DMS perspective, website effectiveness depends on how well a website performs with respect to the related business goals. The scope of the research was limited to assessing the impact of DMS effectiveness on the accommodation sector. This research began by employing a Delphi study to generate, validate and prioritise a comprehensive set of dimensions and criteria for measuring the effectiveness of a DMS. The Delphi study successfully identified a total of 12 dimensions and 105 criteria required to assess DMS based websites effectiveness. These components were incorporated into a comprehensive evaluation framework applied specifically to evaluate the effectiveness of a DMS based websites using a diverse range of approaches and perspectives. The evaluation phase of the research took place over an eight month period and concentrated on testing this framework using VisitScotland.com as a test bed. The outcomes from the evaluation phase successfully demonstrated that the framework provides DMS management with a comprehensive method to measure and manage the effectiveness of their Web presence by not only identifying areas of the website and website strategy that needed attention but also by providing advice and suggestions on how to improve these areas.

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Lin, Kuan-Wen. "The development of an evaluation framework for determining the productivity and effectiveness of Internet Room Diagramming Solutions." Thesis, Queen Margaret University, 2014. https://eresearch.qmu.ac.uk/handle/20.500.12289/7312.

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Internet Room Diagramming Solutions (RDS) has been regarded as not only one of the most innovative Information and Communication Technologies (ICT) marketing media for raising the profiles of hotel and convention centre properties, but also as a practical tool to try out and to communicate planners’ ideas on meeting and event designs. However, there is little research specific to RDS in the hospitality management and the event management research fields. In the first phase of this research, a three-round modified Delphi technique was employed with an expert panel to generate, validate and prioritise a comprehensive set of dimensions and criteria for measuring the productivity and effectiveness of a leading RDS in the marketplace, and a hierarchical structure of these dimensions and criteria is presented. Analytic Hierarchy Process (AHP) was used in the third round to generate relative priorities and to give weightings of these dimensions and criteria. In the phase two of this research, an AHP survey was conducted with the venue operators in the U.S. chain hotel systems for revalidation of the priorities and weightings of the dimensions/criteria which had been previously identified by the Delphi Panel experts. The client base of the leading RDS provider, MeetingMatrix, was used to conduct this survey. Forty-eight effective responses from the survey results have successfully revalidated some of the relative priorities in comparison with the Delphi results. Consistency exists in the priorities of criteria in Impact on Business Partner Relationships, Impact on Customer Satisfaction and Organisational Context. The criteria identified in this research could be adopted in order to conduct further research concerning performance measurements such as the ICT Balanced Scorecard for strategic management. The research methodology and approaches used could also be applied to performance measurements for general innovative ICT applications such as social media.

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Chmura, Nicole J. "The relationship among environmental performance, economic results and social media presence : a study of voluntary eco-certified hotels in Florida." Thesis, Queen Margaret University, 2016. https://eresearch.qmu.ac.uk/handle/20.500.12289/7318.

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This study sought to investigate whether there was a relationship among environmental performance, economic results and social media presence that contributed to the competitive advantage of Florida Green Lodging Program eco-certified hotels. While eco-certifications were not specifically cultivated for marketing on social media websites, the two-dimensional logos were developed as a meaningful marketing tool that can also be used in an online environment to convey a firm’s commitment to environmental standards. Therefore, gaining an understanding of what connects the added marketing benefit of an eco-certification and the utility usage of an environmentally conscious hotel holds the possibility to garner positive economic results for firms that commit to specific eco-certification standards. Built on a literature foundation of sustainable tourism, social media and theories that unite both subject matters, the study adopted a mixed-methods, sequential explanatory research design with an emphasis on the quantitative findings. The investigation was organized in two phases. The initial phase analyzed data from the FGLP to determine if relationships existed. The second phase provided supportive qualitative data to better comprehend the statistical findings discovered in the first phase. The study utilized both primary data collected from web-based surveys and dialogue paired with secondary data garnered from government forms and social media websites. The pragmatic underpinning of the study permitted the collection, analysis and interpretation of the statistical results combined with supportive qualitative findings structured by six hypotheses that addressed the study’s aim and objectives. The findings revealed 15 statistically significant relationships. Only four relationships contributed a positive economic result and 11 provided negative economic consequences to the eco-certified hotel. The statistical results were paired with qualitative concerns about the program’s commitment to marketing and communication efforts. In addition, the study revealed a management factor may be limiting the relationship among environmental performance, economic results and social media presence, which could be addressed if a more holistic and cross-functional management approach was implemented at an eco-certified property. This work contributes to the growing research between sustainability and marketing, and the use of social media within the hospitality industry, which extended the theoretical foundation of the resource-based theory for future research. The study made an original contribution of knowledge with its use of the resource-based theory to determine the statistical relationships of the physical and fiscal operations of eco-certified hotels in relation to their social media presence. It also extended the definition of marketing ‘resources’ to include seven social media web sites. Future research could continue the investigation among environmental performance, economic results and social media presence to include larger samples, different regions, non-certified hotels and even a contextual review of social media participation. Such findings hold the potential to understand if complementary relationships exist and if hotels could employ the findings to increase its return on investment in both environmental and marketing initiatives.

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Zorina, Daria. "An investigation of resort business sustainability : a comparative study of Scottish and Swiss ski resorts." Thesis, Queen Margaret University, 2016. https://eresearch.qmu.ac.uk/handle/20.500.12289/7320.

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As the tourism industry faces economic, social, political and other challenges, there is a need to develop adaptation strategies to reinforce business sustainability of organisations. Ski resort destinations have been chosen to determine and analyse factors as actual and potential barriers to maintain a sustainable business practice. The academic debate revealed a number of gaps, critical issues for the ski industry to be addressed. Concurrently, a lack of an empirical data requires research in order to develop a set of sustainability determinants for generic ski resort use. In line with that, the mixed methodological approach aims to investigate comprehensively factors of business sustainability and sustainability determinants and incorporates two research methods: the qualitative and the quantitative research techniques. The qualitative methodological stance allows arranging a qualitative research and, therefore, conducting interviews among the chosen Scottish and Swiss ski resorts for the purpose of a comparative analysis. The quantitative methodological stance assists to use a series of the Delphi Survey rounds and permits to engage the experts from the industry, selected carefully based on the objective criteria. The findings became a basis for novel concept “internal business sustainability” in relation to ski resorts. The collected data allowed providing recommendations for government, ski resorts generally, ski resorts in Switzerland, ski resorts in Scotland, VisitScotland and Graubünden Tourism. The Delphi study contributed significantly to the field of knowledge and a new framework was developed for a future selection of a model of sustainability indicators for generic ski resort use. The developed framework consists of a set of sustainability determinants in the form of the adaptation strategies with regard to the changing environment, changing in government policies about sustainability, changing in economic climate, changing in socio-cultural environment and changing in technology. All of the elements of the new framework were examined, evaluated and filtered during three consecutive rounds of the Delphi and reached consensus, which show their validity.

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Buscemi, Francesco. "National culinary capital : how the state and TV shape the 'taste of the nation' to create distinction." Thesis, Queen Margaret University, 2014. https://eresearch.qmu.ac.uk/handle/20.500.12289/7314.

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This interdisciplinary thesis breaks new ground in the fields of food and media studies, in the specific areas of culinary capital and food TV. On food studies, this thesis theorises that the state plays the role of meta-tastemaker, legitimising some foods as a source of social distinction in order to support national ideologies and beliefs. The social prestige that citizens accumulate thanks to these foods is what this thesis defines as national culinary capital. On media studies, this thesis analyses how national culinary capital is represented on television, and how the media and the nation negotiate it. Only by merging the two disciplines has this thesis been able to catch the sense of the complex power relationships between the nation and the media. Through the analysis of two national TV food travelogues, the Italian Ti Ci Porto Io and the British Jamie's Great Britain, this work draws on Bourdieu's concepts of statist and cultural capital, and on Naccarato and LeBesco's theorisation of culinary capital. Cultural studies views of national culture and television, and theories on nation-building contribute to the theoretical framework. Methodologically, this study applies political economy and Bourdieu's field analysis to Italian and British TV and food TV, and to the broadcasters and production companies of the shows. In addition, moving image and semiotic analysis of the travelogues clarify how the two shows represent national culinary capital. An interview with the Italian producer, and a failed interview with the British one shed further light on the national ideologies represented by the shows and linked to food. The results show how, in the two countries, national culinary capital supports different ideologies with similar aims. Moreover, while in Italy the state exerts its power over the media in a stronger way, in Britain the media prove to be powerful enough to shape an independent form of national culinary capital, embodied by the media invention of the celebrity chef.

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Curado, Bruno Adães Trindade. "Eventos musicais e promoção do destino: o caso da cidade de Évora." Master's thesis, Universidade de Évora, 2018. http://hdl.handle.net/10174/24247.

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A conceção desta dissertação, têm a intenção de fazer uma análise relativamente á capacidade e importância que os eventos musicais podem ter para a dinamização turística de uma histórica, como se poderá observar através do estudo de caso, que é o principal foco desta investigação, neste caso a cidade de Évora, Património Mundial da Unesco, desde 1986. A música assume um papel muito importante nas nossas vivências e para muitos turistas e visitantes, pode ser um fator de importância no processo de tomada de decisão da escolha de um destino de férias ou de visita, sendo que a música pode assumir uma grande ligação, relativamente às manifestações culturais de uma determinada localidade e dos seus habitantes, podendo funcionar como um fator de atração para um determinado público, que viaja com a intenção de participar em eventos culturais, sendo por isso necessário olhar para a música, não só como uma expressão artística, mas também como um potencial produto turístico; Abstract: Musical Events and Destination Promotion: the case of the city of Évora The conception of this dissertation intends to analyze the capacity and importance that musical events can have for the tourist dynamisation of a historical city, as will be observed through the case study, which is the main focus of this research, in this in the case the city of Évora, a UNESCO World Heritage Site, since 1986. Music plays a very important role in our lives and for many tourists and visitors can be a factor of importance in the decision-making process of choosing a holiday destination or visit, and music can have a great connection, in relation to the cultural manifestations of a certain locality and its inhabitants, can work as a factor of attraction for a certain public, who travels with the intention of participating in cultural events, so it is necessary to look at music, not only as an artistic expression, but also as a potential tourist product.

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Ntloko, Ncedo Jonathan. "Management and impacts of sport tourism events :a case study of Red Bull Big Wave Africa." Thesis, Cape Peninsula University of Technology, 2006. http://hdl.handle.net/20.500.11838/1601.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2006
The focus of this study is on the management and impacts of sport tourism events. The study specifically evaluates the Red Bull Big Wave Africa (RBBWA) event as a case study. RBBWA is a unique surfing event taking place at the heart of the community and in an environmentally sensitive area (Sentinel) which is part of the Cape Peninsula National Park. Of cognisance in this study is the stakeholders' involvement, perceptions, attitudes and an understanding of costs and benefits linked to the event. The study examines the involvement of stakeholders and cost and benefits associated with the event as providing a critical view on the management aspects of the event and what impacts are evident from different stakeholders' point of view. Stakeholders involved in this study include: participants, spectators, organisers, sponsors, established businesses, informal traders and residents. Research methods deployed in this study included questionnaires, direct observations and interviews, as an attempt to gain a broader perspective of the research topic. The study reveals that there is a greater need to look at the relationship between participants and spectatorship, a dire need for community involvement, current and possible event leveraging business opportunities for local businesses, environmental control and responsibility as critical aspects in understanding the management and impacts of the event. The study contends that involvement of all stakeholders in the organisation of the RBBWA event will result in a better management of the impacts associated with the event, provide a better sport tourism experience and contribute greatly to the development of a sustainable sport tourism event industry in South Africa.

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Santos, José Fernando Oliveira. "Os impactos do turismo religioso: o caso da Semana Santa em Braga." Master's thesis, [s.n.], 2011. http://hdl.handle.net/10284/2237.

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Dissertação apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Empresariais.
A realização de eventos tem vindo a ser considerada uma das mais importantes manifestações do Turismo em Portugal e no Mundo, sendo notório que os mesmos geram uma dinâmica na economia das localidades. Assim, importa saber que tipos de impactos resultam desses eventos. A Semana Santa da Cidade de Braga é um dos maiores eventos de recriação religiosa do País, constituindo uma oferta turística única que potencia a promoção do município, razão pela qual foi escolhido o estudo de caso - “Os Impactos do Turismo Religioso – O Caso da Semana Santa de Braga”, que tem por objectivo analisar a interacção do evento no sector hoteleiro local. Para o efeito, foram aplicados questionários para aferir os tipos de impactos – económicos, sociais, culturais, ambientais, políticos e hoteleiros – positivos e negativos, no tecido hoteleiro de Braga. As principais conclusões apontam para: · 85,7% dos inquiridos consideram que o evento é importante para a cidade de Braga. O evento contribui em cerca de 94% para o desenvolvimento da cidade; · Conclui-se que 100% dos inquiridos considera que para o desenvolvimento de Braga, o evento é positivo, considerando-o muitíssimo importante 34,3% ou extremamente importante 45,7%; · Em relação aos impactos económicos positivos, o impacto positivo com maior percentagem de concordâncias relaciona-se com aumento do volume de vendas, com 94,1%, seguido do aumento do consumo do artesanato e de produtos locais, com 81,8% das afirmações positivas. Em contrapartida, os impactos económicos negativos mais referidos são o aumento da sazonalidade turística e o aumento do custo de vida, com 61,8% das respostas positivas; · Relativamente aos impactos sociais positivos a consciencialização da comunidade para o evento, com 65,7% das respostas positivas apresenta-se como o factor mais importante. Por seu turno, o aumento do congestionamento e tráfego urbano aferiuse como o impacto social negativo com maior percentagem de concordâncias 67,6% das respostas positivas, seguido dos problemas de infra-estruturas básicas, com 39,5% das respostas positivas; · A valorização da herança cultural/religiosa 88,5%, a valorização e preservação do património histórico e cultural Bracarense 85,3% e a valorização do artesanato 84,8%, foram os impactos culturais mais positivos. Há questão, encenação do interesse cultural visando o interesse meramente comercial, é elencado com 21,2% das respostas, como o factor cultural mais negativo; · A utilização racional dos espaços é o impacto ambiental positivo com maior concordância, com 33,3% das respostas positivas, enquanto, 45,4% dos respondentes afirmam que o principal factor negativo do evento prende-se com a poluição provocada pelo ruído, 33,3% com a ocupação desordenada do espaço e 23,5% acham que o evento descaracteriza a paisagem através da montagem de equipamentos de apoio ao evento; · O aumento da visibilidade do evento e da cidade a nível nacional é o factor mais importante em termos de impactos políticos positivos para os inquiridos 71,4%. Por sua vez, constata-se que 58,1% dos inquiridos discordam com a afirmação de que existe uma sobreposição dos representantes religiosos sobre os políticos. Questões como divergências políticas 54,6% e a essência do evento passar para segundo plano 54,5% não são, reconhecidas pelos inquiridos como motivos negativos; · Em ternos de impactos hoteleiros positivos, todos os inquiridos identificam as 5 questões colocadas como bastante positivas, daí os resultados serem todos com índices superiores a 70% de concordância. De destacar o aumento das taxas de ocupação 93,6%, o aumento das vendas em serviços complementares de alojamento (90,3%) e o aumento das receitas médias globais 90,0%. Em termos negativos, 74,2% dos inquiridos concordam com o facto de que o evento está dependente das condições climatéricas e como tal, ser uma ameaça em termos de procura hoteleira caso estas sejam más. A dependência do mercado espanhol 64,5% e a pouca aposta em publicidade do evento nos hotéis 50,0% são os restantes factores negativos para o sector mais relevantes. The realization of events has been considered one of the most important manifestations of Tourism in Portugal and world wide, being known that they create a dynamic economy in the localities. It is therefore important to know what kind of impacts result from these events. The Holy Week in the city of Braga is one of the biggest religious recreation events in the country, providing a unique touristic offer that enhances the promotion of the municipality, which is why it was chosen the case study - "The Impact of Religious Tourism - The Case of the Holy Week in Braga”, which aims to analyze the interaction of the event in the local hospitality industry. To this end, questionnaires were applied to assess the types of impacts - economic, social, cultural, environmental, political and hospitality - both positive and negative, in the hospitality sector and in Braga. The key findings indicate that: · 85.7% of respondents consider that the event is important for the city of Braga. The event also contributes about 94% for the city development; · It is concluded that 100% of respondents believe that the event is positive, for the development of Braga, considering it very important 34.3% or extremely important 45.7%; · In relation to the positive economic impacts, the positive impact with the highest percentage of concordance is related to the increase of the sales volume, with 94.1%, followed by consumption increase of local products and handicrafts, with 81.8% of positive statements. In contrast, the most mentioned negative economic impacts are the increase of tourism seasonality and the increase in the cost of living with 61.8% of positive responses; · Regarding positive social impacts, the community awareness for the event, with 65.7% of positive responses is presented as the most important factor. In turn, the increase in urban traffic and congestion was measured as the negative social impact with the highest percentage of concordance 67.6% of positive responses, followed by the problems of basic infrastructures, with 39.5% of positive responses; · The appreciation of cultural/religious heritage 88.5%, the recovery and preservation of Braga’s historical and cultural patrimony 85.3% and 84.8% the appreciation of craft, were the most positive cultural impacts. The question of the cultural interest staging aiming a purely commercial interest is pointed with 21.2% of answers as the most negative cultural factor; · The rational use of space is the positive environmental impact with greater agreement, with 33.3% of positive responses, while 45.4% of the respondents claimed that the main negative factor of the event relates to the pollution caused by noise, 33.3% with the disorderly occupation of space and 23.5% thought that the event deprives the landscape of its characteristics through the erection of equipment to support the event; · Increased visibility of the event and the city at a national level is the most important factor in terms of positive political impact on the respondents 71.4%. In turn, it was found that 58.1% of respondents disagree with the assertion that there is an overlap of the religious representatives on politicians. Issues such as political differences 54.6% and the essence of the event moved to the background 54.5% are not recognized by respondents as negative motives; · In terms of hotels’ positive impacts, all the respondents identify the five questions as quite positive, so the results are all with rates above 70% of agreement. It must be highlighted the increase in occupancy rates 93.6%, the increase in sales in complementary services for accommodation (90.3%) and the increase of the overall average revenue 90.0%. In negative terms, 74.2% of respondents agree with the fact that the event is dependent on the weather and as such, it is a threat in terms of demand for hotels if it is bad. The dependence of the Spanish market 64.5% and the low stake in publicizing the event in hotels 50.0% are the other negative factors most relevant to the sector.

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Sealy, Wendy. "An exploratory study of stakeholders' perspectives of a mega event in Barbados : the Golf World Cup 2006." Thesis, Bucks New University, 2009. http://bucks.collections.crest.ac.uk/9781/.

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Although much has been written on the benefits of hosting 'mega events' including the Olympic Games and the Football World Cup, smaller but still significant sport events of global significance such as the Golf World Cup have received hardly any attention by researchers. This dearth in knowledge has inspired the direction of this study, that is, to explore the stakeholder perspective of the Golf World Cup which was hosted in Barbados in 2006. This event was part of a national development strategy aimed at diversifying the tourism product in the light of the increasing competitiveness of the tourism industry. Consequently the research methodology adopted for this study was eclectic in nature as it sought to obtain a holistic understanding of the issues associated with hosting mega events on a small island microstate. An approach to data collection and analysis was therefore utilised including semi-structured interviews, participant observation and the examination of documents and promotional materials in order to understand the expectations and perceptions that specific stakeholder groups (including local tourism officials, international tourists and local residents) have of the Golf World Cup. The 85 participants in this study highlighted a diversity of views. From the tourism authorities' perspective, the reasons for staging the Golf World Cup were rather cliched. These included using the Golf World Cup as a tool to promote the island as an upmarket golfing destination. The authorities also expected that the Golf World Cup would stimulate tourism demand during a traditionally slow period and provide the island with much needed publicity in overseas tourism markets. However, the fieldwork revealed that the event was unsuccessful due to the poor attendance by both international tourists and local residents. From an international perspective many participants felt that the event was poorly attended due to a lack of awareness in overseas markets and the 'lack of atmosphere' and auxiliary attractions at the golf course. From the local perspective many participants felt that the event lacked appeal and cultural relevance to the host society. Locally, a significant finding is that the event projected an image of catering to an elitist clientele. This image created the perception among local residents that the event was socially exclusive and only served to perpetuate social divisions in society rather than to ameliorate them. Furthermore, many felt that the failure of the event authorities to solicit local participation was because local residents were not part of the decision-making process. This finding further augments the argument that events cannot be successful without local support and participation. The findings in this study can make a worthwhile contribution to the marketing, management and design of future events and the direction of policy formulation for sport events on the island of Barbados. It has illuminated many issues that direct the perceptions, expectations and subsequent purchase behaviour of international tourists and local visitors regarding a mega event on the island of Barbados.

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Kaplanidou, Kyriaki. "The impact of sport tourism event image on destination image and intentions to travel a structural equation modeling analysis /." Diss., Connect to online resource - MSU authorized users, 2006.

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Thesis (Ph. D.)--Michigan State University. Dept. of Park, Recreation and Tourism Resources, 2006.
Title from PDF t.p. (viewed on June 19, 2009) Includes bibliographical references (p. 154-167). Also issued in print.

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Romano, Fillipe Soares. "Atratividade turística em estádios de futebol: visitação no estádio Arena Corinthians." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/100/100140/tde-12122018-202316/.

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Com o anuncio da construção do estádio Arena Corinthians no bairro de Itaquera em São Paulo indagou-se sobre os possíveis legados e impactos para a população como contrapartida de sediar megaeventos esportivos. A presente pesquisa surgiu do questionamento: como as transformações exigidas pelos megaeventos esportivos Copa do Mundo FIFA de 2014 e Olimpíada 2016 podem influenciar as formas de uso e apropriação do estádio Arena Corinthians como parte do turismo e lazer na cidade de São Paulo? O objetivo geral foi analisar a importância das atividades turísticas na Arena Corinthians e os objetivos específicos se concentraram em: analisar as atividades que usufruam do equipamento turístico; examinar a percepção dos atores sociais do entorno sob perspectiva do legado e/ou atrativo para a região de Itaquera e da zona leste do município; identificar e refletir sobre possibilidades e potencialidades do uso do espaço. Para responder os questionamentos anteriores utilizou-se do método qualitativo de caráter descritivo e exploratório, dividido em três momentos: análise bibliográfica, análise documental e pesquisa de campo, compreendidas pela técnica de observação participante, entrevistas temáticas aos gestores da Arena Corinthians e da São Paulo Turismo (SpTuris), aplicação de questionários a cem visitantes dos eventos Tour Casa do Povo, Timão RUN, Monster Jam e Treino Aberto, e cinco moradores visitantes da Virada Cultural. Como resultados observou-se que os visitantes desconhecem o roteiro turístico da zona leste de São Paulo, parte deles estiveram no estádio pela primeira vez, nesse sentido, ressai a importância da captação de público por meio de eventos multiculturais e diversificados que não relacionados ao Sport Club Corinthians Paulista (SCCP). Os visitantes compreendem a Arena Corinthians como legado e atrativo turístico para a cidade. A percepção dos moradores corrobora sob percepção da atratividade turística, mas, diverge especialmente na questão do legado, justificado pela expectativa gerada e não cumprida no desenvolvimento do entorno. Apontam-se recomendações para ações que abranjam o público do entorno na perspectiva de apropriação, pertencimento e uso do estádio, além de aproximação ao trade turístico para alcançar a meta de ser o principal atrativo turístico na cidade de São Paulo
With the announcement of the construction the Arena Corinthians stadium in the district of Itaquera in São Paulo, inquired about the possible legacies and impacts for the population as a counterpart to hosting the sports megaevents. The present research emerged from the questioning: how the transformations demanded by the mega-sports events 2014 FIFA World Cup and 2016 Summer Olympics can influence the forms of use and appropriation of Arena Corinthians as a segment of tourism and leisure at the city of São Paulo? The overall aim was to analyze the importance of tourism activities at the stadium and, the specific objectives were focused on: to explore the activities that make use of the facilities; examine perception of the social actors of the environment under the perspective of the legacy and/or attraction for the region of Itaquera and the east zone of São Paulo; identify and reflect on the possibilities and potentialities of the use of space. In order to answer the previous questions, a choice of use of the qualitative method of descriptive and exploratory character was made, splited into three distinct moments: bibliographic and documentary analysis and field research, comprised by the participant observation technique, thematic interview, and made by the use of questionnaires to Arena Corinthians and São Paulo Turismo (SpTuris) managers, one hundred visitors from the Casa do Povo Tour, Timão RUN, Monster Jam and Football Open Training, and five visitors from Virada Cultural. As a result of the research, noticed that visitors were unaware of the tourist route at the east zone of São Paulo, some of them were at the stadium for the first time, in this sense, it stands out the importance of attracting the public through multicultural and diversified events that are not related to Sport Club Corinthians Paulista (SCCP). Visitors understand the Arena Corinthians as a legacy and tourist attraction for the city. The perception of the residents corroborates under perception of the tourist attractiveness, nonetheless, they differ especially in the matter of legacy, justified by the generated expectation and not fulfilled in the development of the surroundings. It also pointed out some recommendations for actions in order to cover the surrounding public in the perspective of appropriation, belonging and use of the stadium, as well as approaching the tourist trade to achieve the goals of being the main tourist attraction in the city of São Paulo

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Braz, Fabio Cezar. "Eventos/feiras de negócios na (re)produção do espaço urbano da metrópole: estudo de caso do Parque Anhembi e Centro de Exposições Imigrantes." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/8/8136/tde-26092008-174607/.

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A produção do espaço urbano, no plano do espaço físico, é a materialização das intenções e determinações de múltiplos agentes, os quais conduzem os destinos da cidade pelos desígnios do capital, orientando-a para um planejamento autofágico que promove a imagem da eficiência, uma representação do espaço que produzida com o intuito de vender a cidade, reforça as características de cidade global e abre possibilidade para a atuação dos agentes econômicos que põem em prática suas táticasestratégias de reprodução do capital no espaço. O conceito, o consenso que se produz sobre a cidade ou fragmentos dela, são induzidos e ao mesmo tempo indutores de estruturas, ritmos e de uma materialidade que se expressa no atual espaço capitalista, conformando os espaços de representação, que por sua vez potencializam a representação desse espaço. Tal representação reforça São Paulo como destino de eventos e de negócios. Uma lógica que revela um empresariamento da gestão urbana, um neodirigismo que aponta para a construção de uma cidade cada vez mais estranha aos que nela habitam. O capital é espacialmente seletivo e busca fixar-se nos centros mais dinâmicos da economia global. Produz-se, portanto, espaços homogêneos, fragmentados e hieraquizados. A competição mostra-se acirrada entre as cidades. O poder público, juntamente com a iniciativa privada, põem em prática diversas estratégias para a captação de grandes eventos e feiras de negócios, atraindo investimentos de toda ordem, fomentando o fluxo do turismo de negócios, segmento que corresponde ao sustentáculo de toda a cadeia de turismo da capital. Neste horizonte, estudar os grandes espaços de eventos/feiras de negócios na relação com o espaço urbano de São Paulo mostrou-se instigante. Na análise parte-se do processo de industrialização e de sua desconcentração do espaço urbano da cidade, sendo uma forma de situar o nascimento das feiras industriais. Estas feiras foram importantes para reforçar as marcas da indústria nacional, ampliando os negócios e contribuindo para inserir o Brasil no mercado mundial. O objeto da pesquisa compreende dois dos maiores recintos de eventos da cidade, o Parque Anhembi e o Centro de Exposições Imigrantes, cada um deles com suas particularidades e contexto. A análise mostra a relação desses recintos com o dinamismo da cidade em sua totalidade, envolvendo as dimensões econômica, política e social. E revela sua participação no processo de (re)produção do espaço urbano das regiões Norte e Sul, nas áreas que circundam o Parque Anhembi e o Centro de Exposições Imigrantes, respectivamente.
The production of the urban space, in the plan of the physical space, is the materialization of the intentions and determination of agent multiples, which drive the destinies of the city for the purpose of the capital, guiding it for a autophagic planning that promotes image of the efficiency, a representation of the space that produced with the intention of selling the city, reinforces the characteristics of global city and opens possibility for the economical agents´ performance to put in practice tactics-strategies of reproduction of the capital in the space. The concept, the consensus that is produced on the city or its fragments, is induced and at the same time inductors of structures, rhythms and of a materiality that expressed itself in the current capitalistic space, conforming the representation spaces, that for its time potentiates the representation of that space. Such representation reinforces São Paulo as destiny of events and businesses. A logic that reveals a \"management of the urban administration\", a \"neodirigismo\" that appears for the construction of a city more and more \"finds strange\" to the that inhabit in it. The capital is spatially selective and search to fasten in the most dynamic centers of the global economy. It produces, therefore, \"homogeneous spaces\", \"fragmented\" and \"hierarchized.\" The competition is shown intransigent among the cities. The public power together with the private initiative put into practice several strategies for the reception of great events and businesses´fairs, attracting investments of every order, fomenting the flow of the tourism of businesses, segment that corresponds to the support of the whole chain of tourism of the capital. In this horizon, to study the great spaces of events / businesses´fairs in the relationship with the urban space of São Paulo shown itself instigate.In the analysis starts itself of the industrialization process and of its distract of the urban space of the city, being a form of placing the birth of the industrial fairs. These fairs were important to reinforce the marks of the national industry, enlarging the businesses and contributing to insert Brazil in the world market.The object of the research understands two of the largest enclosures of events of the city, the Parque Anhembi and the Centro de Exposições Imigrantes, each one of them with their particularities and context. The analysis shows the relationship of those enclosures with the dynamism of the city in its totality, involving the economical, political and social dimensions. And reveals its participation in the process of (re)production of the urban space of the North and South areas, in the areas that surround the Parque Anhembi and the Centro de Exposições Imigrantes, respectively.

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Brown, Desmond Omotayo. "The effects of channel power, destination attractiveness and destination political risk events on U.S. tourism channel firms' performance : the case of tourism destinations in Africa /." Diss., This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-06062008-155602/.

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Fučíková, Michaela. "Význam sportovních akcí pro cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-194173.

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The aim of the diploma thesis is to evaluate a significance of sport events for tourism and to analyze their impacts on tourism in the region. The thesis is divided into four chapters, the first two summarize theoretical knowledge - the economic importance of tourism, the inclusion of events into the context of the tourism industry and also specifics of sport events and their general impacts on the region, in which they are held. The next two chapters are devoted to the most important sport events in the Czech Republic as well as abroad and to the evaluation of their impacts on tourism in the destination. The final chapter focuses fully on the analysis of impacts of the Biathlon World Championship 2013 in Nové Město na Moravě on tourism in the region.

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Hendrickse, Nida. "Theoretical analysis of the development of events management as a separate discipline in South Africa." Thesis, Cape Peninsula University of Technology, 2008. http://hdl.handle.net/20.500.11838/2118.

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Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2008.
Event Management is a new medium, which has generated much enthusiasm from the events industry, as well as from the South African tourism industry, and is globally accepted as a developmental and marketing strategy from which destinations can benefit (Tassiopoulos, 2005: xiv). Event tourism has demonstrated significant growth and continues to expand as South Africa closes on hosting the 2010 Soccer World Cup. Events are different from permanent tourism attractions as they attract people to a shortlived, organised activity where visitors may participate, watch, view, learn and enjoy (Tassiopoulos, 2005: xiv). Event organisers have a number of goals and objectives that they need to achieve within stressful environments. Events offer unique opportunities to spread the tourism season for a particular destination and to promote destinations or attractions. They can also be used to stimulate demand by attracting extra, new or repeat visitors, while events can also be intended to generate additional revenue for a destination (Light, 1996:183). In order to ensure that events are successful, and to generate income for destinations, event practitioners are constantly under extreme pressure to perform. A combination of knowledge and skills is required to empower event practitioners to contribute to the industry and the community, at large. Therefore, tertiary institutions, such as the Cape Peninsula University of Technology (CPUT), should encourage active learning, facilitation, research, practical experience and engagement with its surrounding communities. This thesis focuses on a theoretical analysis of the events environment, as well as key factors that make this industry unique and justified as a separate discipline. The industry is hugely diverse and there are challenges, but prospective and current event practitioners who have established qualifications from registered institutions, can contribute to sustainable development and employment creation in South Africa. Carlos (2005: xi) states that for those who seek an exciting career, where their organisation skills and attention to detail along, with their creativity can be fully utilised, this would be their kind of industry; this is an industry that attracts several of the country's most vibrant students. Events Management is an industry, which is justified as a separate industry in South Africa.

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Sousa, Ana Filipa Barnabé de. "Os eventos enquanto estratégia de comunicação das marcas de telecomunicações portuguesas: Vodafone Portugal, MEO (Portugal Telecom) e NOS (Sonaecom)." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2015. http://hdl.handle.net/10400.26/19419.

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Os Eventos e a Comunicação de uma marca, estão interligados e não faz sentido dissociá-los. Como tal, tentamos perceber com esta dissertação, o que leva uma marca, mais em concreto as telecomunicações nacionais, a escolher os Eventos como parte da sua estratégia de Comunicação, junto do seu público-alvo. Inicialmente elaboramos uma revisão bibliográfica, que nos desse a conhecer um pouco mais sobre Eventos, mais concretamente sobre os eventos musicais, os festivais, e sobre o funcionamento da Comunicação da marca. Relacionamos os dois, para tentar perceber o papel dos Eventos no seio de uma Comunicação da marca. Estavam assim adquiridos os conceitos necessários para passar à fase seguinte e analisar no terreno. Na segunda fase passamos aos estudo de caso, realizando questionários para perceber do público a sua posição no que diz respeito à sua operadora e à forma como esta exerce a comunicação da marca, nos eventos musicais. Foram considerados 166 questionários validados, que nos permitiram obter algumas conclusões, relativamente à postura e influência que a marca tem sobre o seu público. Assim, e tendo em conta a bibliografia estudada, foi possível analisar os dados recolhidos, para que nos permitisse responder às hipóteses colocadas no início da dissertação. Desta forma conseguimos obter conclusões a este estudo.
The events and the communication of a brand are intertwined and it makes no sense to dissociate them. As such, we try to realize with this dissertation, which leads a brand, more specifically the national telecommunications, to choose the events as part of its communication strategy, with your target. Initially we developed a literature review, that would give us to learn a little more about events, more specifically about the musical events, festivals, and on the functioning of Brand Communication. Connect the two, to try to understand the role of Events within a brand Communication. They were thus acquired the concepts needed to pass to the next phase and analyze on the field. In the second phase we passed to the case study, conducting surveys to understand the public position with regard to your carrier and how this performs the communication of the brand, in the musical events. 166 validated questionnaires were considered, which enabled us to obtain some conclusions concerning the position and influence that the brand has on their target. Therefore, and taking into account the study bibliography, it was possible to analyze the data collected, so let us respond to hypotheses made at the beginning of the dissertation. In this way we were able to obtain conclusions this study.

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Magnuson, Walter. "Det våras för öl : En studie om GBG Beer Weeks påverkan på Göteborg och dess ölkultur." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-79998.

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Alkohol har haft en central del i flertalet kulturer genom människans historia, där de tidigaste bevisen på fermentering av öl har hittats i Kina och daterats till över 7000 år gamla. I flera av dagens traditionella och moderna kulturer återfinns öl som en central del i ritualer och festligheter, och inom vissa kulturer har produktionen av fermenterade drycker blivit synonymt med nationen eller regionen. Exempel på detta är Dublin, Irland med Guinness, München och Bayern med Oktoberfest eller Tjeckien med flertalet bryggerier av rang. Den moderna ölkulturen såg sin guldålder under 1800-talets slut och 1900-talets början då flera teknologiska utvecklingar och vetenskapliga upptäckter förbättrade produktionen av öl. Denna guldålder kom dock snabbt att uppleva sin nedgång med nykterhetsrörelser, första världskriget och medföljande brist på råvaror som resulterade i flertalet bryggeriers död. Under 80-talet skedde dock en renässans inom ölbryggning då flera mikrobryggerier startade upp i bland annat USA och England, som idag har smittat av sig på nationer internationellt. För Sverige skedde denna utveckling något senare med Dugges bryggeris start 2005 i Göteborg, som följts upp med hundra tals bryggerier riket över. Denna globala utveckling av mikrobryggerier har gett upphov till en ny nischad form av gastronomiturism benämnd ölturism, där syftet med resan är att uppleva aspekter som kretsar kring tillverkningen av ölen i fråga. Detta kan innebära bryggeriturer, öl provningar, pubrundor, öl festivaler eller mässor. Till följd av att mikrobryggerier utgör mindre bryggerier har kopplingar gjorts till fenomenet neolokalism som innebär att ett samhälle etablerar en förnyas stolthet i sitt samhälle och lyfter upp det. Denna studie har fokuserat på att studera hur den lokala ölkulturen i Göteborg har påverkats av etableringen av ölveckan GBG Beer Week, som startade 2015. Göteborg har en lång koppling till öl i och med sin historia som en sjöfarts- och industristad, och blev hem till bryggare så som Johan Casparsson Poppelman och skotten George Carnegie vars namn lever kvar än inom den svenska bryggeri kulturen. Studien har utgått från tre frågeställningar som centrerat kring ölveckans uppkomst och syfte, varför man väljer att delta som arrangör, och hur ölkulturen i Göteborg har påverkats av ölveckan.
Alcohol has played a central role in many cultures throughout human history, where the earliest evidence of beer fermentation has been found in China and dated to over 7,000 years old. In several of today's traditional and modern cultures beer is found as a central part of rituals and festivities, and in some cultures, productions of fermented beverages have become synonymous with the nation or region. Examples of this include Dublin, Ireland with Guinness, Munich and Bavaria with Oktoberfest or the Czech Republic with a large amount of quality breweries. Modern beer culture saw its golden age in the late 19th and early 20th centuries when several technological developments and scientific discoveries improved beer production. However, this golden age quickly came to an end with sobriety movements, the First World War and the accompanying shortage of raw materials that resulted in the demise of most breweries. During the 80s, however, there was a renaissance in beer brewing when several microbreweries started up in the USA and England, among others, which today have spread to nations internationally. For Sweden, this development took place somewhat later with the start of Dugges brewery in 2005 in Gothenburg, which was followed up with hundreds of breweries across the country. The global development of microbreweries has given rise to a new niche form of gastronomic tourism called beer tourism, where the purpose of the trip is to experience aspects that revolve around the production of the beer in question. This can involve breweries, beer tastings, pub crawls, beer festivals or trade shows. As a result of microbreweries being smaller breweries, connections have been made to the phenomenon of neo-localism, which means that a society establishes a renewed pride in its society and elevates it. This study has focused on studying how the local beer culture in Gothenburg has been affected by the establishment of the beer week GBG Beer Week, which started in 2015. Gothenburg has a long connection to beer due to its history as a shipping and industrial city, which became home to famous brewers such as Johan Casparsson Poppelman and the Scotsman George Carnegie, of whose names remain part of Swedish brewing culture . The study has been based on three questions centered on the origin and purpose of the beer week, why you choose to participate as an organizer, and how the beer culture in Gothenburg has been affected by the beer week.

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Correia, André Morais Bettencourt da Câmara. "A importância dos desportos náuticos na promoção do destino turístico Portugal o caso do remo." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2016. http://hdl.handle.net/10400.5/12770.

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Dissertação de Mestrado em Ciências da Comunicação, vertente de Comunicação Estratégica
O presente estudo engloba os aspectos da comunicação estratégica no ambiente do binómio do turismo e desporto. Pretende verificar de que forma uma estratégia de comunicação no desporto do Remo pode contribuir para a promoção de Portugal como destino turístico, compreender como é realizada a comunicação dos vários stakeholders deste mercado e avaliar qual a estratégia mais adequada para a promoção deste nicho de mercado do turismo. Em termos metodológicos, realizaram-se entrevistas individuais semi-estruturadas em profundidade a informadores qualificados, seguindo um guião organizado de modo a recolher informação sobre: a perspectiva política do ponto de vista do turismo; a visão da tutela desportiva; o ponto de vista do mercado do lado da oferta; e o ponto de vista do mercado do lado da procura. A pesquisa teórico-prática realça a importância do desporto e do turismo para a economia, havendo uma oferta estruturada de produtos e actividades desportivas que respondem à procura do mercado. Foram identificados dois produtos estruturados no desporto do Remo, com relevância para o turismo e com potencial de comunicação: os centros de Treino de Remo, com uma oferta e mercado bem definidos, com vantagens competitivas identificadas; e os eventos de Remo, como a Lisboa Classic Regatta, com um historial de retorno mediático notável, reflexo de um planeamento de comunicação estratégica. Concluímos que a comunicação desses produtos estruturados deverá ser planeada, pensada e gerida estrategicamente, tendo em conta e envolvendo todos os seus públicos, unificando as várias acções de comunicação concebidas para atingir os objectivos definidos.
This study covers the aspects of strategic communication in the tourism and sport environment. It intends to verify how a communication strategy in the rowing sport can contribute to the promotion of Portugal as a tourist destination, understand how is accomplished the communication of the various stakeholders in this market, and evaluate the most appropriate strategy for the promotion of this niche tourism market. In terms of methodology, there were individual semi-structured in-depth qualified informants, following an organized script to collect information on: the political perspective of the tourism point of view; the perspective of the sport governing body; the point of view of the supply side of the market; and the point of view of demand side market. The theoretical and practical research highlights the importance of sport and tourism for the economy, with a structured range of products and sporting activities that respond to market demand. There were identified two structured products in the rowing sport, with relevance for tourism and communication potential: Rowing training centers with an offer and well-defined market with competitive advantages identified; and rowing events, such as the Lisbon Classic Regatta, with a remarkable mediatic return history, reflecting a communication strategy planning. We conclude that the communication of these structured products must be planned, designed and managed strategically, taking into account and involving all its stakeholders, unifying the various communication activities designed to achieve the objectives set.
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Messaros, Priscilla Sarah Linz. "FLIP-SE: aspectos comunicacionais e mercadológicos do pirão cultural de Paraty." Universidade Metodista de São Paulo, 2006. http://tede.metodista.br/jspui/handle/tede/738.

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Through bibliographic research, interviews and the participant observation procedure, the dissertation makes an analysis of the occurrence of habits and uses originally of the individuals known as caiçaras in the communities situated in the Mamanguá s Bay and in the Araújo s Island in Paraty and the process of cultural hybridation identified in the communities in focus, of the cultural tourism made by the occurrence of events more specifically, the International Literary Party of Parati and the Parallel Circuit of Ideas. It shows how the communities appear represented in these events and discourse about the importance given to the participation in events known by the actual society, as cultural. Beyond this, it makes a diagnosis of the real interference that occurs in the caiçara culture through the tourist activity - viable to the maintenance interests and the cultures diffusion and by it s time, is responsible for 80% of the local economical system.
Através de pesquisas bibliográficas, entrevistas e do procedimento de observaçãoparticipante, a dissertação realiza uma análise da ocorrência de hábitos e costumes genuinamente caiçaras nas comunidades situadas no Saco do Mamanguá e na Ilha do Araújo - em Paraty - e o processo de hibridação cultural identificado nas comunidades em questão, em decorrência do turismo cultural ocasionado pela realização de eventos - mais especificamente, da Festa Literária Internacional de 'Parati' e do Circuito Paralelo de Idéias. Mostra como as comunidades aparecem representadas em tais eventos e discorre sobre a importância dada à participação em eventos tidos como culturais pela sociedade atual. Além disso, traça um diagnóstico das reais interferências ocasionadas na cultura caiçara através da atividade turística - viável aos interesses de manutenção e difusão de tal cultura - e que, por sua vez, é responsável por 80% do sistema econômico local.

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Sörensen, Mascha. "Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17251.

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Rejected by Ana Luiza Holme (ana.holme@fgv.br), reason: Dear Mascha, First of all the title of the parts of the thesis, example: Abstract, resumo,etc. is duplicated it's only has to appear once. The List of Figures, etc. should be before the table of contents. The number of the pages should count from the first page but only appear on the introduction. Warm regards. Ana Luiza Holme 37993492 on 2016-10-10T12:25:44Z (GMT)
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Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for its exported products. The significance for Brazil of having hosted the two most important sport mega-events, the 2014 Football World Cup and the 2016 Summer Olympic Games, within two years is discussed in detail. The objective of the exploratory research here presented is to understand the perception of Brazil internationally (measured as nation brand) and to determine whether primarily the 2014 World Cup had an impact on the nation brand as possibly also on the tourism activities in the country. A methodology of a single case study has been applied. Main sources of information were secondary data from websites and tourism and event related journals, as well as quantitative data from nation branding indices and official tourism statistics. The most insightful data source was provided by seven interviews with experts in the field of nation branding, events and tourism business. The research suggests that the World Cup had two-sided effects. Increased international awareness, hospitality and improvements in perception of culture and people in Brazil are positive results that were partly restrained by negative images of corruption, insecurity and social problems. The World Cup overall resulted in positive outcomes in the tourism industry. Despite being beneficial in many aspects, the mega-events happened at a difficult economic and political time in Brazil. Together with persistent deficiencies of the international sport organizations, these circumstances further hindered lasting legacies and international reputation. The findings therefore are not straightforward. They are rather based on a complex discussion which identifies positive contributions of the events to destination branding and possibly to the development of the nation branding strategy of Brazil.
A consideração da marca-nação recentemente tem ganhado grande importância com países se esforçando para alcançar uma vantagem competitiva global, atrair turistas de todo o mundo, investimento estrangeiro direto e uma força de trabalho qualificada, além de melhorar as preferências dos consumidores por seus produtos exportados. A importância para o Brasil em ter hospedado os dois mais importantes mega-eventos esportivos no prazo de dois anos, a Copa do Mundo de 2014 e os Jogos Olímpicos de 2016, é discutida em detalhe. O objetivo da pesquisa exploratória aqui apresentada é entender a percepção internacional do Brasil (medida como marca-nação) e determinar se principalmente a Copa do Mundo de 2014 teve um impacto positivo na marca-nação e também nas atividades de turismo no país. A metodologia de um estudo de caso específico foi aplicada. As principais origens de informações foram dados secundários de sites e revistas relacionados a turismo e eventos, bem como dados quantitativos de índices de marca-nação e estatísticas oficiais de turismo. A fonte de dados mais significante foi obtida em sete entrevistas com especialistas no campo da marca-nação, eventos e turismo. A pesquisa sugere que a Copa do Mundo teve efeitos de dois lados. Aumento da consciêntização internacional, hospitalidade e melhorias na percepção da cultura e das pessoas no Brasil são resultados positivos que foram parcialmente restringidos por imagens negativas de corrupção, insegurança e problemas sociais. De forma geral, a Copa do Mundo apresentou resultados positivos na indústria do turismo. Apesar de serem benéficos em muitos aspectos, os mega-eventos aconteciam em um momento difícil para o Brasil, econômico e políticamente. Juntamente com deficiências persistentes das organizações desportivas internacionais, estas circunstâncias impediram ainda mais os resultados duradouros e a reputação internacional. Os resultados, entretanto, não são simplórios. Pelo contrário, são baseados em uma discussão complexa que identifica contribuições positivas dos eventos para a marca de destino e possivelmente para o desenvolvimento uma estratégia da nação-marca no Brasil.

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Valarde-Menary, Jennifer. "Small scale sport events and sustainability: A case study in Torres Del Paine National Park, Chile." Scholarly Commons, 2019. https://scholarlycommons.pacific.edu/uop_etds/3581.

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Small-scale sport events have been argued to be sustainable form of tourism development for communities (Gibson, 1999). The purpose of this study was to analyze four small-scale sport events all operated by NIGSA (Nómadas International Group SA) in the Magallanes region of Chile. The four events at the core of this study were: Patagonian Expedition Race, Patagonian International Marathon, Ultra Trail Torres del Paine, and the Ultra Fiord which operate partially or completely inside the Torres del Paine National Park. As a biosphere reserve established by the United Nations, Torres del Paine National Park requires a sustainable perspective of event sport tourism. A 2011 alteration of biosphere reserve qualification criteria from the United Nations Educational, Scientific and Cultural Organization (UNESCO) has heightened the need for protection, preservation, and responsible management of Torres del Paine National Park and the small-scale sport events being studied. This document includes sustainability and event sport tourism literature, a detailed methodology, findings and discussion from the data collected, and a few suggestions for the industry and event organizers. This study aimed to reveal development potential or lack thereof as a result of small-scale event sport tourism in the Torres del Paine National Park. Thus, this report addressed the main question: are the annual small-scale sport events hosted by the NIGSA a sustainable form of sport event tourism in a biosphere reserve and its extended host community?

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Johnson, Deborah Joanne. "A comparative study of the management and socio-economic impacts of sport tourism events in Durban and Cape Town." Thesis, Cape Peninsula University of Technology, 2010. http://hdl.handle.net/20.500.11838/1640.

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Thesis (DTech (Tourism and Hospitality Management ))--Cape Peninsula University of Technology, 2010
The relationship between sport and tourism is symbiotic and offers valued visitor experiences that aid sport tourism development. The growth of sport tourism justifies critical consideration, as sport is an important activity within tourism, while tourism is fundamentally associated with several types of sport. Sport and tourism have become significant economic activities in both the developed and the developing world. Sport tourism events is an essential category of sport tourism and because of their special characteristics, require particularly good organisation. Hence, the monitoring and evaluation of sport tourism events are integral to developing a sustainable sport tourism event industry in South Africa. The focus of this study was a comparative analysis of the management and socio-economic impacts of sport tourism events in Durban and Cape Town, utilising a case study approach. The study specifically evaluates the Comrades Marathon (CM), the Hansa Powerade Dusi Canoe Marathon (DCM), the Old Mutual Two Oceans Marathon (OMTOM) and the Isuzu Berg River Canoe Marathon (BR). Of importance in this study is stakeholders‟ involvement, perceptions, attitudes and understanding relating to the costs and benefits linked to the events. These particular events provided excellent case studies for comparative event impact analysis, as they are well-known sport tourism events, namely two running marathons and two canoe marathons that are held at popular tourist destinations. These case studies reflect a cross-section of experiences contrasting institutional dynamics, management issues, resident perceptions, sport event types as well as socio-economic and spatial contexts. As stakeholders have a direct influence on managerial decision making, a stakeholder analysis was undertaken. Stakeholders included individuals and organisations that were actively involved in the sport tourism events and whose interests may have been positively or negatively affected by the sport tourism event, viz. spectators, managers, sponsors, local government officials and residents. Due to the outdoor nature of the events, the movement of several people at spectator areas and along routes and the surveys being conducted face to face, a multistage, stratified, spatially-based purposive sampling method was used for spectators and residents. Two surveys were conducted at the events: a spectator questionnaire (n = 200 per event) and a service quality questionnaire (n = 100 per event). Spectators were approached while within the various spectator congregation points of each of the sport tourism events, whereas residents located within a 10-km radius of the sport tourism event route were surveyed (n = 200 per event) after the events. Structured key informant interviews were conducted with sponsors, managers and local government authorities.

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Umbelino, Ana Filipa Rosado. "A magnitude que os festivais de música, Rock in Rio, NOS Alive e Super Bock Super Rock têm para a hotelaria de 4 e 5 estrelas em Lisboa, Cascais e Oeiras." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2018. http://hdl.handle.net/10400.26/24660.

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A relação entre eventos e turismo é verídica e sempre foi muito forte. Essa relação, que hoje adquire uma fenomenal importância económica, cultural e social, resulta do progresso e expansibilidade dos eventos, do fenómeno turístico e da cada vez mais a intrínseca ligação entre eles. Nos dias de hoje realizam-se todos os dias inúmeros eventos que reúnem milhares de participantes, uma parcela deles turistas nacionais e internacionais. Estes usufruem dos transportes rodoviários, aéreos e ferroviários, da hotelaria, restauração e outros serviços turísticos, contribuindo assim para a economia do turismo e dos eventos. Os festivais de música consagram uma das vertentes dos eventos em Portugal onde têm tido uma evolução espantosa, cada vez são em maior número, com cartazes apelativos, preparados para receber qualquer tipo de público, uns em sítios fechados outros em espaços verdes abertos, todos com o mesmo propósito, oferecer ao turista uma experiência única. A hotelaria e este tipo de eventos acabam por ser uma parceria, dado que uma parte dos turistas necessitam de pernoitar em estabelecimentos, estabelecimentos estes que muitas das vezes são unidades hoteleiras. Desta ligação entre as unidades hoteleiras e os festivais de música, surge o interesse em estudar a influência que os festivais de música como o Rock in Rio, NOS Alive e Super Bock Super Rock, detêm na hotelaria de 4 e 5 estrelas na área da Grande Lisboa, objetivando assim a magnitude que estes proporcionam em relação à Taxa de Ocupação, Room Night, Receita Geral das unidades hoteleiras bem como para o turismo em Lisboa, Cascais e Oeiras. Com o estudo efetuado pode-se concluir que a maioria das unidades hoteleiras em estudo não aumenta o room night, que estes festivais de música influenciam bastante as unidades hoteleiras a nível de taxa de ocupação e receita geral e que a realização destes festivais são um forte contributo para a hotelaria e para o Turismo em Lisboa.
The relation between events and tourism is real and it has always been strong. Nowadays, it acquired a significant economic, cultural and social importance, which resulted from the progress and expansion of those events and also from the touristic phenomenon and the intrinsic connection between them, that as increase over the years. Countless events take place every day gathering thousands of participants, either national or international that has road, air and rail transportation, hotels, restaurants and other touristic services, thus contributing to the tourism industry. The music festivals are one of the most remarkable aspects of events management in Portugal, increasing more and more every day, using appealing posters and flyers, and are well prepared to receive any type of public, some in closed spaces others in open ones, all with the same purpose, same goal, offer an unique experience. The hotel industry and these type of events share a partnership, since some of the tourists need to stay overnight at the establishments, which, majority of times, are hotels. From this connection, between hotel industry and music festivals, emerges the interest in studying the influence that Rock in Rio, NOS Alive and Super Bock Super Rock have in the 4 and 5 star hotels in the Great Lisbon area, aiming towards the magnitude they provide in relation to the occupation rate, room night and general revenue of the hotel units as well as for the tourism in Lisbon. With the study carried out it can be concluded that the majority of the hotels studied do not increase the room night, that these music festivals greatly influence the hotel units in terms of occupancy rate and general revenue and that the realization of these festivals are a a strong contribution to the hotel industry and Tourism in Lisbon.

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Heliodoro, Marta Sofia Baião. "Eventos promovidos pela Câmara Municipal de Évora: avaliação da divulgação e comunicação aos turistas através das unidades hoteleiras." Master's thesis, Universidade de Évora, 2018. http://hdl.handle.net/10174/23277.

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O turismo cultural representa um mercado turístico muito importante, correspondendo a cerca de 40% do mercado turístico internacional, e conhecido como podendo contribuir para a salvaguarda do património, preservação da identidade, cultura, tradição e herança dos povos. A cultura é hoje em dia assumida como ferramenta estratégica de diferenciação entre destinos. Também o estudo dos eventos é uma área cada vez mais importante na investigação em turismo, uma vez que a função dos eventos existentes num determinado destino pode ser relevante na tomada de decisão e na satisfação do turista. Os eventos culturais são uma tipologia de eventos amplamente reconhecida como potencialmente diferenciadora dos destinos, assumindo a comunicação desses eventos um papel chave para o sucesso dos mesmos. Neste contexto, a presente dissertação pretende compreender se a divulgação da comunicação dos eventos culturais promovidos pela Câmara Municipal de Évora é efetuada de forma eficaz para as unidades hoteleiras, de modo a suscitar o interesse dos turistas. A concretização destes objetivos obrigou a uma reflexão teórica sobre o turismo e os eventos e a comunicação em turismo. A metodologia adotada para desenvolver o estudo empírico foi de carácter qualitativo, recorrendo à realização e análise de entrevistas semiestruturadas e observação não participante. Com base nos dados recolhidos, conclui-se que parece existir necessidade de maior diversificação dos eventos realizados na cidade e uma maior comunicação entre a Câmara Municipal de Évora e as unidades hoteleiras, a fim de melhorar não só os eventos promovidos como a comunicação e divulgação dos mesmos. Apresentam-se também algumas linhas de orientação para futuros projetos de investigação a desenvolver acerca desta temática; Abstract: Events promoted by the Municipality of Évora: Evaluation of the dissemination and communication to tourists through the hotel units Cultural tourism is a very important tourist market, corresponding to about 40% of the international tourist market, and is known as contributing to the preservation of the heritage, preservation of the identity, culture, tradition and heritage of a people. Culture is nowadays assumed as a strategic tool for differentiation between destinations. In addition, the study of events is an increasingly important area in tourism research, because the events that take place at a given destination can play a relevant role in the decision making process and tourist satisfaction. Cultural events are a typology of events recognized as potentially differentiating destinations, with the communication of these events playing a key role in their success. In this context, the present dissertation intends to understand if the communication of the cultural events promoted by the City Council of Évora is done effectively for the hotel units, in order to arouse the interest of the tourists. To achieve these goals a theoretical reflection on tourism and events and the communication in tourism was the first step undertaken. The methodology adopted to develop the empirical study was qualitative, collecting data from semi-structured interviews and non-participant observation. The analysis of the collected data allowed to conclude that there seems to be a need for greater diversification of the events held in the city and that there should be more communication between City Council of Évora and the hotel units, in order to improve not only the promoted events but also the communication and dissemination of the events. Some guidelines for future research on this subject are also suggested.

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Kennelly, Millicent. "Developing Sport Tourism: A Multiple Case Study of Interaction Between Australian National Sport Organisations and a Sport Tour Operator." Thesis, Griffith University, 2011. http://hdl.handle.net/10072/366210.

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This multiple case study revealed that national sport organisations can play a role in facilitating and developing sport tourism by interacting with sport tour operators. It investigated why and how four Australian national sport organisations (NSOs) interacted with a sport tour operator (STO). The four NSOs featured in this research are Tennis Australia, the Australian Rugby Union, Cricket Australia, and Football Federation Australia. These four NSOs play a role in hosting major international sport events in Australia, and also send Australian representative teams to major events hosted overseas. FanFirm, an Australian based STO, sells tour packages to many of these events. The four NSOs often interact with FanFirm in the provision of this service and in doing so play a role in encouraging sport event tourism. This research responds to a lack of research on the role, or potential role, of the NSO– STO nexus in delivering tourists to major sport events. To inquire into the NSO–STO nexus, this qualitative case study sought to ascertain the perspectives of four NSOs on the evolution, logistics, benefits, and pitfalls of interacting with STOs. Underpinned by stakeholder theory, the research asked why the NSOs initiated interactions with FanFirm, how they managed the interactions, and why the interactions were maintained. A comparison of the four cases identified four major themes which encapsulate why and how the NSOs and STOs interact. The factors motivating and facilitating collaboration between the NSOs and FanFirm are multifaceted and the themes reflect this. Broad contextual factors in the NSOs’ operating milieus, or “distal preconditions”, first led the NSOs to recognise the benefits of sport event tourism. The decision to collaborate was further influenced by “proximal preconditions”, or factors that directly facilitated or impeded the NSO–STO interactions. NSO–STO collaborations commenced when the preconditions were favourable. The collaborations were then managed through a process of “resource interactions”, whereby both parties contributed to the development and sale of sport tour packages. Finally, the sharing of resources produced “relational outcomes”; in particular, interaction produced financial and intangible benefits for the NSOs. This led to the conclusion that the NSOs maintained their relationships with STOs for instrumental reasons. The findings of this research suggest that STOs are not the most salient of the many stakeholders with whom NSOs interact in the delivery of major events. However, the NSO– STO interaction was utilitarian for the NSOs: it provided each NSO with a means to increase the commercial value of its tickets; it facilitated the provision of a tour service to loyal fans; it ensured that Australian athletes were supported during international contests; and it encouraged sport event tourism.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Dissertations / Theses on the topic 'Events tourism'

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