Journal articles on the topic 'Events marketing'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Events marketing.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
Koh, Khoon Y., and Anita A. Jackson. "Special Events Marketing." Journal of Convention & Event Tourism 8, no. 2 (January 8, 2006): 19–44. http://dx.doi.org/10.1300/j452v08n02_02.
Full textNizyaev, Denis Alexandrovich, and Mariya Yurjevna Belyakova. "Pandemic Impact on Event Marketing of Racing Events." OrelSIET Bulletin, no. 2 (2022): 50–53. http://dx.doi.org/10.36683/2076-5347-2022-2-60-50-53.
Full textCrowther, Phil. "Marketing space: a conceptual framework for marketing events." Marketing Review 10, no. 4 (November 15, 2010): 369–83. http://dx.doi.org/10.1362/146934710x541339.
Full textPulido Polo, Marta. "Acts or events? A perspective from the marketing mix." IROCAMM-International Review Of Communication And Marketing Mix, no. 1 (2018): 56–66. http://dx.doi.org/10.12795/irocamm.2018.i1.04.
Full textWang, Ying, and Xin Jin. "Event-Based Destination Marketing: The Role of Mega-Events." Event Management 23, no. 1 (February 1, 2019): 109–18. http://dx.doi.org/10.3727/152599518x15378845225384.
Full textSetiawan, Romi, Dermawan Wibisono, and Mustika Sufiati Purwanegara. "Defining Event Marketing as Engagement-Driven Marketing Communication." Gadjah Mada International Journal of Business 24, no. 2 (June 2, 2022): 151. http://dx.doi.org/10.22146/gamaijb.63788.
Full textHede, Anne‐Marie, and Pamm Kellett. "Marketing communications for special events." European Journal of Marketing 45, no. 6 (May 31, 2011): 987–1004. http://dx.doi.org/10.1108/03090561111119930.
Full textAlaux, Christophe, and Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.
Full textNufer, Gerd. "Event Marketing and Attitude Changes." Journal of International Business Research and Marketing 1, no. 3 (2015): 44–49. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3004.
Full textScott Erickson, G., and Roland J. Kushner. "Public event networks: an application of marketing theory to sporting events." European Journal of Marketing 33, no. 3/4 (April 1999): 348–65. http://dx.doi.org/10.1108/03090569910253189.
Full textMathur, Anil, Euehun Lee, and George P. Moschis. "Life-changing events and marketing opportunities." Journal of Targeting, Measurement and Analysis for Marketing 14, no. 2 (January 2006): 115–28. http://dx.doi.org/10.1057/palgrave.jt.5740174.
Full textKurtzman, Joseph, and John Zauhar. "New vistas in marketing mega events." Tourist Review 42, no. 4 (April 1987): 22–24. http://dx.doi.org/10.1108/eb057979.
Full textAnders, Georg. "Events im Sport — Marketing, Management, Finanzierung." German Journal of Exercise and Sport Research 33, no. 2 (July 2003): 229–32. http://dx.doi.org/10.1007/bf03176368.
Full textTaylor, Ruth, and Tekle Shanka. "Cause for event: not-for-profit marketing through participant sports events." Journal of Marketing Management 24, no. 9-10 (November 24, 2008): 945–58. http://dx.doi.org/10.1362/026725708x381984.
Full textMcKelvey, Steve, and Neil Longley. "Event-specific ambush marketing legislation for mega-sporting events: an economics perspective." International Journal of Sports Marketing and Sponsorship 16, no. 5 (October 1, 2015): 20–35. http://dx.doi.org/10.1108/ijsms-16-05-2015-b003.
Full textVel, K. Prakash, Laila Mohamed Suhail, and Amal Dokhan. "Events Marketing Model of Dubai Shopping Festival." Revista Brasileira de Marketing 13, no. 6 (December 23, 2014): 138–47. http://dx.doi.org/10.5585/remark.v13i6.2811.
Full text&NA;. "Tysabri marketing suspended due to adverse events." Reactions Weekly &NA;, no. 1041 (March 2005): 2. http://dx.doi.org/10.2165/00128415-200510410-00002.
Full textVítek, Martin. "Events as an Effective Marketing Communication Tool." SHS Web of Conferences 90 (2021): 01022. http://dx.doi.org/10.1051/shsconf/20219001022.
Full textGasovic, Milan. "Marketing research for organizers of sports events." Marketing 43, no. 2 (2012): 133–40. http://dx.doi.org/10.5937/markt1202133g.
Full textOshikanlu, Ruth. "Marketing matters." Journal of Health Visiting 8, no. 7 (July 2, 2020): 280. http://dx.doi.org/10.12968/johv.2020.8.7.280.
Full textMcKelvey, Steve, and John Grady. "Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?" Journal of Sport Management 22, no. 5 (September 2008): 550–86. http://dx.doi.org/10.1123/jsm.22.5.550.
Full textNabila, Jasmine Dewi, and Dimas Satrio Wijaksono. "ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA." Indonesian Journal of Communication Studies 14, no. 1 (July 29, 2021): 18. http://dx.doi.org/10.31315/ijcs.v14i1.4780.
Full textTolstyakov, R. R., A. S. Petrenko, and I. N. Gorbunov. "Regional Event-Marketing: Multi-Criteria Evaluation of the Effectiveness of the Events in Tambov." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 4(82) (2021): 108–14. http://dx.doi.org/10.17277/voprosy.2021.04.pp.108-114.
Full textB M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management." Journal of Management and Science 11, no. 4 (December 31, 2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.
Full textC., DR BALAKRISHNAN. "Ambush Marketing – Need for Legal Protection for Official Sponsors of Major Sports Events." Journal of Research on the Lepidoptera 51, no. 2 (June 25, 2020): 674–86. http://dx.doi.org/10.36872/lepi/v51i2/301126.
Full textAwaworyi Churchill, Sefa, Russell Smyth, and Trong-Anh Trinh. "Negative life events and entrepreneurship." Journal of Business Research 155 (January 2023): 113443. http://dx.doi.org/10.1016/j.jbusres.2022.113443.
Full textAsnawi, Aisah. "Destination images: antecedents of city marketing, tourism event, and social media marketing concept." Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 9, no. 2 (June 30, 2021): 171–86. http://dx.doi.org/10.22437/ppd.v9i2.12742.
Full textLiu, Xi, Bu Mi, Fei Li, and Deqiang Zou. "Ritualized retail events and brand-centric employee culture." Qualitative Market Research: An International Journal 22, no. 3 (June 10, 2019): 250–69. http://dx.doi.org/10.1108/qmr-11-2016-0104.
Full textJaelani, Aan, Edy Setyawan, Abdul Aziz, Nining Wahyuningsih, and Diana Djuwita. "Sustainable Event and Festival in Cirebon, Indonesia: in Islamic Marketing Perspective." Revista Rosa dos Ventos - Turismo e Hospitalidade 12, no. 4 (October 22, 2020): 811–38. http://dx.doi.org/10.18226/21789061.v12i4p811.
Full textSilva, Edson Coutinho da, and Alexandre Luzzi Las Casas. "Key Elements of Sports Marketing Activities for Sports Events." International Journal of Business Administration 11, no. 1 (January 20, 2020): 11. http://dx.doi.org/10.5430/ijba.v11n1p11.
Full textGulati, Shruti. "AMBUSH MARKETING: THE UNOFFICIAL FREE RIDING." International Journal of Research -GRANTHAALAYAH 4, no. 9 (September 30, 2016): 45–54. http://dx.doi.org/10.29121/granthaalayah.v4.i9.2016.2533.
Full textvan Gessel, P. "Events: Outstanding Means for Joint Promotion." Event Management 6, no. 2 (February 1, 2000): 111–16. http://dx.doi.org/10.3727/096020197390202.
Full textChapman, Laura, and Debbie Sadd. "Events as Strategic Marketing Tools in Shopping Centers." Event Management 18, no. 3 (October 7, 2014): 357–67. http://dx.doi.org/10.3727/152599514x13989500765925.
Full textShah, Sumit P., Karen W. Jeng-Miller, Howard F. Fine, H. Matthew Wheatley, Daniel B. Roth, and Jonathan L. Prenner. "Post-Marketing Survey of Adverse Events Following Ocriplasmin." Ophthalmic Surgery, Lasers and Imaging Retina 47, no. 2 (February 1, 2016): 156–60. http://dx.doi.org/10.3928/23258160-20160126-09.
Full textKadek Wirantari, I Nyoman Rajin Aryana, I Ketut Sutama, I Gede Mudana, Made Ruki, and I Gusti Agung Bagus Mataram. "Implementation of Marketing Mix to Increase Meeting Events." International Journal of Travel, Hospitality and Events 1, no. 2 (May 1, 2022): 168–75. http://dx.doi.org/10.56743/ijothe.v1i2.18.
Full textHarb, Ayman Abdo, Deborah Fowler, Hyo Jung (Julie) Chang, Shane C. Blum, and Wejdan Alakaleek. "Social media as a marketing tool for events." Journal of Hospitality and Tourism Technology 10, no. 1 (March 11, 2019): 28–44. http://dx.doi.org/10.1108/jhtt-03-2017-0027.
Full textSchindehutte, Minet, Michael H. Morris, and Donald F. Kuratko. "Triggering Events, Corporate Entrepreneurship and the Marketing Function." Journal of Marketing Theory and Practice 8, no. 2 (April 2000): 18–30. http://dx.doi.org/10.1080/10696679.2000.11501865.
Full textCruceru, Anca Francisca, and Daniel Moise. "Customer Relationships through Sales Forces and Marketing Events." Procedia - Social and Behavioral Sciences 109 (January 2014): 155–59. http://dx.doi.org/10.1016/j.sbspro.2013.12.436.
Full textHayes, Edwin, Caroline Derrick, Danielle Smalls, Hilary Smith, Nicole Kremer, and Sharon Weissman. "2489. Adverse Events with Biktarvy: Post-Marketing Study." Open Forum Infectious Diseases 6, Supplement_2 (October 2019): S863—S864. http://dx.doi.org/10.1093/ofid/ofz360.2167.
Full textJánská, Michaela. "Marketing communication in the field of musical events." Acta Universitatis Bohemiae Meridionalis 14, no. 2 (October 5, 2012): 95–103. http://dx.doi.org/10.32725/acta.2011.027.
Full textРезник, Галина, Galina Reznik, Т. Соколкова, and T. Sokolkova. "Event-Marketing As a Key Tool of the Complex Progress in the Service Sector." Scientific Research and Development. Economics of the Firm 8, no. 2 (August 7, 2019): 10–18. http://dx.doi.org/10.12737/article_5d0c94b2659926.01566707.
Full textRadikonyana, Paul S., Ernie Heath, Felicite Fairer-Wessels, J. J. Prinsloo, and Theuns G. Pelser. "A Strategic E-Marketing Framework For Sport Mega-Events." Journal of Applied Business Research (JABR) 31, no. 2 (March 3, 2015): 437. http://dx.doi.org/10.19030/jabr.v31i2.9127.
Full textKim, Aekyoung, and Donnel Briley. "Finding the self in chance events." International Journal of Research in Marketing 37, no. 4 (December 2020): 853–67. http://dx.doi.org/10.1016/j.ijresmar.2020.03.003.
Full textDeshpande, Sameer, and François Lagarde. "International Survey on Advanced-Level Social Marketing Training Events." Social Marketing Quarterly 14, no. 2 (May 27, 2008): 50–66. http://dx.doi.org/10.1080/15245000802034697.
Full textRonokusumo, Atahasi, and Ktut Silvanita Mangani. "Marketing risk analysis of red chili." JURNAL MANAJEMEN 13, no. 4 (January 19, 2022): 662–69. http://dx.doi.org/10.30872/jmmn.v13i4.10168.
Full textSoliman, Meikel, and Silke Boenigk. "Individual life events and blood giving." Journal of Consumer Marketing 36, no. 7 (November 11, 2019): 926–38. http://dx.doi.org/10.1108/jcm-02-2018-2588.
Full textLakshminarayanan, Sambhavi. "A Social Marketing Based Strategy For Planning Diversity Events." Journal of Diversity Management (JDM) 1, no. 1 (June 1, 2006): 39–48. http://dx.doi.org/10.19030/jdm.v1i1.5028.
Full textJin, Xin, and Mingming Cheng. "Communicating mega events on Twitter: implications for destination marketing." Journal of Travel & Tourism Marketing 37, no. 6 (July 23, 2020): 739–55. http://dx.doi.org/10.1080/10548408.2020.1812466.
Full text&NA;. "Reporting on Adverse Events: Triumph of Marketing Over Science?" Back Letter 24, no. 12 (December 2009): 134. http://dx.doi.org/10.1097/00130561-200912000-00003.
Full textAltschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers." Journal of Service Theory and Practice 27, no. 2 (March 13, 2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.
Full text