Books on the topic 'Events marketing'
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Reic, Ivna. Events Marketing Management. New York, NY : Routledge, 2016.: Routledge, 2016. http://dx.doi.org/10.4324/9780203114148.
Full textEvent Marketing. New York: John Wiley & Sons, Ltd., 2002.
Find full textvan, Olderen Ronald, ed. Events as a strategic marketing tool. Wallingford, Oxfordshire, UK: CABI, 2014.
Find full textGerritsen, D., and R. van Olderen, eds. Events as a strategic marketing tool. Wallingford: CABI, 2014. http://dx.doi.org/10.1079/9781780642611.0000.
Full textWochnowski, Holger. Veranstaltungsmarketing: Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen. Frankfurt am Main: P. Lang, 1996.
Find full textThe sports marketing guide. Cleveland, Ohio: Points Ahead Inc., 1993.
Find full textH, Hoyle Leonard, ed. Event marketing: How to successfully promote events, festivals, conventions, and expositions. 2nd ed. Hoboken, NJ: John Wiley & Sons, Inc., 2012.
Find full text1963-, Bos Marcella, ed. Events & beleven: Het 5 Wheel Drive-concept. Amsterdam: Boom, 2008.
Find full textMasterman, Guy. Innovative Marketing Communications: Strategies for the Events Industry. Burlington: Elsevier, 2005.
Find full textN.S.W.) International Event Management Research Conference (3rd 2005 Sydney. The impacts of events: Proceedings of International Event Research Conference held in Sydney July 2005. Lindfield, N.S.W: Australian Centre for Event Management, University of Technology, Sydney, 2005.
Find full textFrank, Supovitz, ed. Dollars & events: How to succeed in the special events business. New York: John Wiley, 1999.
Find full textEvents and urban regeneration. New York: Routledge, 2011.
Find full textThe event marketing handbook: Beyond logistics & planning. United States]: [Publisher not identified], 2012.
Find full textH, Wood Emma, ed. Innovative marketing communications: Strategies for the events industry. Oxford: Elsevier/Butterworth-Heinemann, 2006.
Find full textWissenschaftliche Konferenz Eventforschung (4th 2012 Technische Universität Chemnitz). Events und Sport: Stand und Perspektiven der Eventforschung. Wiesbaden: Springer Gabler, 2013.
Find full textSports and Entertainment Marketing. Cincinnati, Ohio: South-Western Educational Pub, 1999.
Find full textLimited, Book Marketing. Author events: Impact and effectiveness. London: Book Marketing Ltd, 1992.
Find full textSchmader, Steven Wood. Special events: Inside & out : a how-to approach to event production, marketing, and sponsorship. Champaign, Ill: Sagamore, 1990.
Find full textEvent studies: Theory, research and policy for planned events. Amsterdam: Elsevier / Butterworth-Heinemann, 2007.
Find full textThe event marketing handbook: Beyond logistics and planning. Chicago, Ill: Dearborn Trade Pub., a Kaplan Professional Company, 2006.
Find full textKaser, Ken. Sports and entertainment marketing. Cincinnati, OH: South-Western Educational Pub., 2001.
Find full textHarris, April L. Special events: Planning for success. 2nd ed. Washington, DC: CASE Books, 1998.
Find full textHarris, April L. Special events: Planning for success. Washington, DC: Council for Advancement and Support of Education, 1988.
Find full textA, Grossman David, and Nicholson Gordon, eds. Sports & entertainment marketing. Woodland Hills, CA: Glencoe/McGraw-Hill, 2005.
Find full textJackson, Nigel. Promoting and Marketing Events. Routledge, 2013. http://dx.doi.org/10.4324/9780203583166.
Full textCompetitive Events Workbook (Marketing Essentials). Glencoe McGraw-Hill, 2006.
Find full textCudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textUrban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textGoldblatt, Joe, and Frank Supovitz. The Sports Event Playbook: Managing and Marketing Winning Events. Wiley, 2004.
Find full textCudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textCudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textCudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textLuppold, Stefan, and Carol Adam. Event-Marketing in Customer Relationship Management: Kundenbindung durch den Einsatz von Marketing-Events. Wissenschaft & Praxis, 2010.
Find full textEvent experience: Progettare e gestire eventi da ricordare. Napoli: Edizioni scientifiche italiane, 2008.
Find full textRiccardo, Resciniti, and Maggiore Giulio, eds. Event experience: Progettare e gestire eventi da ricordare. Napoli: Edizioni scientifiche italiane, 2008.
Find full textReic, Ivna, and Justin Lance. Event Marketing and Management. Taylor & Francis Group, 2016.
Find full textReic, Ivna, and Justin Lance. Event Marketing and Management. Taylor & Francis Group, 2016.
Find full textMarketing for Tourism, Hospitality and Events. SAGE Publications, Limited, 2017.
Find full textReic, Ivna. Events Marketing Management: A Consumer Perspective. Taylor & Francis Group, 2016.
Find full textReic, Ivna. Events Marketing Management: A Consumer Perspective. Taylor & Francis Group, 2016.
Find full textGerritsen, Dorothé, and Ronald van Olderen. Events As a Strategic Marketing Tool. CABI, 2020.
Find full textGirginov, Vassil, Jeroen Scheerder, and Kostas Alexandris. Running Events: Policies, Marketing and Impacts. Taylor & Francis Group, 2022.
Find full textGirginov, Vassil, Jeroen Scheerder, and Kostas Alexandris. Running Events: Policies, Marketing and Impacts. Taylor & Francis Group, 2022.
Find full textEvents as a strategic marketing tool. Wallingford: CABI, 2020. http://dx.doi.org/10.1079/9781789242300.0000.
Full textRask, Leo. Events As a Strategic Marketing Tool. Scitus Academics LLC, 2017.
Find full textReic, Ivna. Events Marketing Management: A Consumer Perspective. Taylor & Francis Group, 2016.
Find full textGirginov, Vassil, Jeroen Scheerder, and Kostas Alexandris. Running Events: Policies, Marketing and Impacts. Taylor & Francis Group, 2022.
Find full textPreston, C. A. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. Wiley & Sons, Limited, John, 2012.
Find full textPreston, C. A. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. Wiley & Sons, Incorporated, John, 2012.
Find full textMasterman, Guy, and Emma Wood. Innovative Marketing Communications. Taylor & Francis Group, 2007.
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