Academic literature on the topic 'Events marketing'
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Journal articles on the topic "Events marketing"
Koh, Khoon Y., and Anita A. Jackson. "Special Events Marketing." Journal of Convention & Event Tourism 8, no. 2 (January 8, 2006): 19–44. http://dx.doi.org/10.1300/j452v08n02_02.
Full textNizyaev, Denis Alexandrovich, and Mariya Yurjevna Belyakova. "Pandemic Impact on Event Marketing of Racing Events." OrelSIET Bulletin, no. 2 (2022): 50–53. http://dx.doi.org/10.36683/2076-5347-2022-2-60-50-53.
Full textCrowther, Phil. "Marketing space: a conceptual framework for marketing events." Marketing Review 10, no. 4 (November 15, 2010): 369–83. http://dx.doi.org/10.1362/146934710x541339.
Full textPulido Polo, Marta. "Acts or events? A perspective from the marketing mix." IROCAMM-International Review Of Communication And Marketing Mix, no. 1 (2018): 56–66. http://dx.doi.org/10.12795/irocamm.2018.i1.04.
Full textWang, Ying, and Xin Jin. "Event-Based Destination Marketing: The Role of Mega-Events." Event Management 23, no. 1 (February 1, 2019): 109–18. http://dx.doi.org/10.3727/152599518x15378845225384.
Full textSetiawan, Romi, Dermawan Wibisono, and Mustika Sufiati Purwanegara. "Defining Event Marketing as Engagement-Driven Marketing Communication." Gadjah Mada International Journal of Business 24, no. 2 (June 2, 2022): 151. http://dx.doi.org/10.22146/gamaijb.63788.
Full textHede, Anne‐Marie, and Pamm Kellett. "Marketing communications for special events." European Journal of Marketing 45, no. 6 (May 31, 2011): 987–1004. http://dx.doi.org/10.1108/03090561111119930.
Full textAlaux, Christophe, and Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.
Full textNufer, Gerd. "Event Marketing and Attitude Changes." Journal of International Business Research and Marketing 1, no. 3 (2015): 44–49. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3004.
Full textScott Erickson, G., and Roland J. Kushner. "Public event networks: an application of marketing theory to sporting events." European Journal of Marketing 33, no. 3/4 (April 1999): 348–65. http://dx.doi.org/10.1108/03090569910253189.
Full textDissertations / Theses on the topic "Events marketing"
Björnström, Marina, and Maja Lundmark. "Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-126703.
Full textWeihe, Kerstin. "Erlebens- und Einstellungswirkungen von Marketing-Events : eine Analyse unter Berücksichtigung der Besonderheiten des Event-Marketing und Event-Sponsoring /." Göttingen : Cuvillier, 2008. http://d-nb.info/99230069X/04.
Full textPaiva, Helio Afonso Braga de. "Proposta de método de planejamento e gestão estratégica de marketing para empresas organizadoras de eventos em redes de turismo." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-17052008-124726/.
Full textThis is a theoretical and empirical dissertation which presents as result a proposal of method or sequence of steps with concepts, analysis, \"tools\" and fundamental activities to the strategic marketing planning process at the special events organizer companies, seen as companies inserted in networks of organizations that deal with tourism events demand. In order to reach the method\'s proposal it was made a review of four books and its methods, found in the marketing, tourism and special events literature. The steps (including its activities and analysis) proposed at the method were selected, grouped and improved with the network focus and additional analysis. At the empirical field, before have been structured and presented definitively, the method proposal was presented to specialists and managers of events organizer companies on interviews in search of contributions. The knowledge collected by the theoretical review in contact with the practical experience raised from the interviews allowed establishing a dialog between the combinations of theories that composed the prestructured method from the other methods and the practice of specialists and managers generating as result a new knowledge for the marketing management of events.
Schlesinger, Torsten. "Emotionen im Kontext sportbezogener Marketing-Events /." Hamburg : Czwalina, 2008. http://d-nb.info/991497562/04.
Full textSilva, João Duarte Galo Neves da. "Planeamento de comunicação de eventos : plano de comunicação integrada de marketing para o evento Queima das Fitas Coimbra 2018." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14673.
Full textEste trabalho, tem como finalidade, a elaboração de um Plano de Comunicação Integrada de Marketing para o evento Queima das Fitas Coimbra 2018, tendo por isso enfoque na temática de comunicação em eventos. Concorreram para o desenvolvimento deste projeto o facto da organização possuir pouco know how na área da comunicação e os seus constrangimentos em recursos financeiros. A elaboração deste plano visa alcançar um aumento de notoriedade, um incremento em bilhética, o crescimento de visitantes, uma melhor coordenação das ferramentas de comunicação e o reforço da identidade do evento. No que concerne à metodologia adotada neste plano, o objetivo do estudo foi descritivo e a estratégia adotada a action research. Este projeto assumiu um tipo de estudo com recurso a métodos mistos, utilizando uma amostragem não probabilística, sendo que as técnicas de recolha de dados incluíram dados secundários e a recolha de dados primários, através de entrevistas semiestruturadas, questionários e análise qualitativa de conteúdo de publicações em redes sociais. Os resultados obtidos permitiram concluir que o principal público-alvo ? estudantes do Ensino Superior em Coimbra, identifica os canais digitais como a ferramenta de comunicação preferencial e, apesar da notoriedade positiva do evento, existem alguns sinais de perda de identidade enquanto o mais tradicional evento académico do país. Em suma, de referir que as táticas sugeridas para este plano foram idealizadas com o pressuposto de abranger as preferências e hábitos dos principais públicos-alvo, sem descurar de uma aposta comunicacional a nível nacional que resulte numa expansão do evento enquanto marca.
The purpose of this work is to prepare an Integrated Marketing Communication Plan for the Queima das Fitas Coimbra 2018 event, focusing on the theme of communication at events. The development of this project was due to the fact that the organization has little know how in the communication area and its constraints on financial resources. The elaboration of this plan aims to achieve an increase of awareness, an increase in ticketing, the growth of visitors, a better coordination of the communication tools and the reinforcement of the identity of the event. Regarding the methodology adopted in this plan, the purpose of the study was descriptive and the strategy adopted was action research. This project assumed a mix-method study, using a non-probabilistic sampling, and the data collection techniques included secondary data collection and the collection of primary data through semi-structured interviews, questionnaires and qualitative analysis of content of publications in the social networks. The results obtained allow us to conclude that the target audience - students of Higher Education in Coimbra, identify the digital channels as the preferred communication tool and, despite the positive awareness of the event, there are some signs of loss of identity as the most traditional academic event from the country. It should be noted that the tactics suggested for this plan were conceived to cover the preferences and habits of the main target audiences, without neglecting a national communication program that would result in an expansion of the event as a brand.
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Stokes, Robyn L., and n/a. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Griffith University. School of Tourism and Hotel Management, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040218.160232.
Full textStokes, Robyn L. "Inter-Organisational Relationships for Events Tourism Strategy Making in Australian States and Territories." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/367441.
Full textThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Tourism and Hotel Management
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Martins, Maria João Santos. "Planeamento de marketing de eventos : plano de marketing para o festival NOS Alive 2020." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17300.
Full textO presente trabalho de projeto tem como principal objetivo a delineação de estratégias de marketing e plano de ação para o Festival de Música NOS Alive. Este objetivo será cumprido através da elaboração de um Plano de Marketing. Este projeto irá ser aplicado ao festival de música NOS Alive, o evento realiza-se desde 2007 no Passeio Marítimo de Algés, em Lisboa. É organizado pela produtora de eventos Everything Is New (EiN) e patrocinado pela NOS. O setor dos eventos e festivais de música é extremamente competitivo, sendo que, só em Portugal, realizaram-se 272 festivais de música, o que representou um aumento de 9,2% em relação ao ano anterior (APORFEST, 2017). Na metodologia, a estratégia utilizada foi baseada nos primeiros passos da action research, em que foram utilizadas tanto fontes primárias como secundárias, na recolha dos dados. Assim, múltiplos métodos de recolha de dados foram utilizados: (1) entrevista semiestruturada ao Diretor da EiN; (2) um questionário online aos participantes de festivais de música; e (3) dados secundários. Desta forma, com os procedimentos referidos anteriormente, foi possível a identificação dos principais pontos fortes e fracos do festival, bem como as oportunidades e ameaças do mercado. Assim, o Plano de Marketing desenvolvido apresenta diversas estratégias e ações, cujo foco é o crescimento contínuo e reforço da imagem do NOS Alive, bem como uma melhoria a nível de resultados alcançados.
The main objective of this project is the definition of a marketing strategy and an action plan for the NOS Alive Music Festival. This goal will be achieved through the elaboration of a Marketing Plan. This project is focused on the NOS Alive Music Festival, which is held in the Passeio Marítimo de Algés, in Lisbon, since 2007. The event is organized and produced by Everything Is New (EiN) and sponsored by NOS. The music festival industry is extremely competitive and, in Portugal alone 272 music festivals took place in 2017, representing an increase of 9.2% over the previous year (APORFEST, 2017). The methodologic strategy applied in this research project is based on the first steps of the action research methods, in which both primary and secondary sources were used in the data collection. Multiple methods of data collection were used: (1) a semi-structured interview with EiN's Director; (2) an online questionnaire targeted music festivals participants; and (3) secondary data. This way, considering the above-mentioned procedures, it was possible to identify the main strengths and weaknesses of the festival, as well as the opportunities and threats of this particular market. Therefore, the Marketing Plan developed presents several strategies and their implementation, focused in the continuous growth and reinforcement of the image of the NOS Alive festival, as well as in the improvement of the results achieved.
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Bergmann, Swana. "Entwicklung eines Evaluationsmodells zur Erfolgsmessung von Corporate Events." München FGM-Verl, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2652924&prov=M&dokv̲ar=1&doke̲xt=htm.
Full textRibeiro, Susana Correia. "Jornalismo turístico: os eventos no centro da notícia." Master's thesis, Escola Superior de Hotelaria e Turismo do Estoril, 2011. http://hdl.handle.net/10400.26/2406.
Full textIn late nineteenth century, both tourism products and media began to be accessible to masses, and not only to the elites, thus beginning a simultaneous democratization process. Tourism evolved to be, nowadays, a worldwide strong revenue industry, and, at the same time, an activity which boosts social contacts and the spreads information and culture amongst people. Information is, since the very first moment, an essential factor to tourist development and the media, and mainly printed media, play a key role in this process, contributing to spread and boost tourist promotion and products amongst the public opinion. Aware of the synergies established between both sectors, this paper aims to explore the approach of Portuguese Media to the tourism area, focusing in the large events’ media coverage by general print media. Additionally, the paper also points out some clues that allow us to a better understanding of the relation and bonds established between tourism and media. Aiming to closely report the reality observed, we examined and reviewed reference literature concerning media analysis, travel and tourism press. The bibliographic review was completed by a more practical case study, namely the analysis of the Portuguese Stage of Red Bull Air Race 2007-2009 coverage made by the four more important general newspapers in Portugal. We conclude that, in what concerns media analysis, there is still a stereotyped vision referring to tourism press, considering it less specialized than other thematic press areas. A prejudice based in the fact that, in many cases, tourism press focuses on leisure and travel experiences, but not accounting the fact that this type of journalism has a great influence in the readers, including potential tourists, having the potentially impacting, in a practical way, in the market which they report. We have also analysed the critical concept focused in the negative issues of what we named “Travel press”, highlighting its limits, which result from the fact it doesn’t consider all tourism press universe, where we also include tourism press. Finally, this work aims to put the test the theory that, increasingly, tourism and events are gaining momentum in the Portuguese printed media. And that, contrary to the previously dominant idea, these themes are, nowadays, presented in the news as common elements of hard news, and also presented to public opinion as “serious” themes integrating the daily news.
Books on the topic "Events marketing"
Reic, Ivna. Events Marketing Management. New York, NY : Routledge, 2016.: Routledge, 2016. http://dx.doi.org/10.4324/9780203114148.
Full textEvent Marketing. New York: John Wiley & Sons, Ltd., 2002.
Find full textvan, Olderen Ronald, ed. Events as a strategic marketing tool. Wallingford, Oxfordshire, UK: CABI, 2014.
Find full textGerritsen, D., and R. van Olderen, eds. Events as a strategic marketing tool. Wallingford: CABI, 2014. http://dx.doi.org/10.1079/9781780642611.0000.
Full textWochnowski, Holger. Veranstaltungsmarketing: Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen. Frankfurt am Main: P. Lang, 1996.
Find full textThe sports marketing guide. Cleveland, Ohio: Points Ahead Inc., 1993.
Find full textH, Hoyle Leonard, ed. Event marketing: How to successfully promote events, festivals, conventions, and expositions. 2nd ed. Hoboken, NJ: John Wiley & Sons, Inc., 2012.
Find full text1963-, Bos Marcella, ed. Events & beleven: Het 5 Wheel Drive-concept. Amsterdam: Boom, 2008.
Find full textMasterman, Guy. Innovative Marketing Communications: Strategies for the Events Industry. Burlington: Elsevier, 2005.
Find full textN.S.W.) International Event Management Research Conference (3rd 2005 Sydney. The impacts of events: Proceedings of International Event Research Conference held in Sydney July 2005. Lindfield, N.S.W: Australian Centre for Event Management, University of Technology, Sydney, 2005.
Find full textBook chapters on the topic "Events marketing"
Bladen, Charles, James Kennell, Emma Abson, and Nick Wilde. "Event marketing." In Events Management, 168–200. 3rd ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003102878-7.
Full textWillems, Herbert. "Events: Kultur — Identität — Marketing." In Events, 51–73. Wiesbaden: VS Verlag für Sozialwissenschaften, 2000. http://dx.doi.org/10.1007/978-3-322-95155-7_4.
Full textAlexandris, Kostas, Paul Hover, and Linda Ooms. "Marketing running events." In Running Events, 65–97. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003301691-3.
Full textSilvers, Julia Rutherford, and William O’Toole. "Marketing issues." In Risk Management for Events, 245–71. Second edition. | Abingdon, Oxon ; New York : Routledge, 2021. | Series: Event management series | Revised edition of: Risk management for meetings and events, c2015.: Routledge, 2020. http://dx.doi.org/10.4324/9780429291296-12.
Full textGrohs, Reinhard, and Heribert Reisinger. "Sponsorship of Televised Sport Events." In Quantitative Marketing and Marketing Management, 467–83. Wiesbaden: Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_22.
Full textGerritsen, Dorothé, and Ronald van Olderen. "Event marketing." In Events as a strategic marketing tool, 30–49. Wallingford: CABI, 2020. http://dx.doi.org/10.1079/9781789242300.0030.
Full textThinius, Jochen, and Jan Untiedt. "Challenge today: Marketing- und Event-Marketing-Effizienz." In Events - Erlebnismarketing für alle Sinne, 129–31. Wiesbaden: Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-3538-0_16.
Full textMorrison, Alastair M. "Events and their development and marketing." In Tourism Marketing, 593–638. London: Routledge, 2022. http://dx.doi.org/10.4324/9781315856094-18.
Full textGerritsen, Dorothé, and Ronald van Olderen. "Events and marketing communication." In Events as a strategic marketing tool, 67–87. Wallingford: CABI, 2020. http://dx.doi.org/10.1079/9781789242300.0067.
Full textDoppler, Susanne, and Johanna Höhm. "Computerspiele als Destination Marketing Tool." In Events und Tourismus, 311–31. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15515-5_13.
Full textConference papers on the topic "Events marketing"
Estima, Ana, and Joaquim Marques. "Organizing Events as a Tool to Develop Marketing Skills – the atUAliza.te Event Case Study." In Seventh International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/head21.2021.12892.
Full textKlímová, Viktorie, and Lucie Herbočková. "Teritoriální marketing v inovativních městech: Případová studie města graz." In XXIV. mezinárodního kolokvia o regionálních vědách. Brno: Masaryk University Press, 2021. http://dx.doi.org/10.5817/cz.muni.p210-9896-2021-52.
Full textFotiadis, Anestis, Nikolaos Stylos, Chris A. Vassiliadis, and Tzung-Cheng TC Huan. "AVOCATION TRAVEL: CHOICE OF EVENTS AMONGST AMATEUR (NON-PROFESSIONAL) PARTICIPANTS INVOLVED IN SMALL-SCALE SPORTING EVENTS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.11.01.04.
Full textVeghes, Calin. "Bridging internet and cultural heritage through a digital marketing funnel: An exploratory approach." In CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/carma2020.2020.11627.
Full textUtami, Yenni Sri, Oliver Samuel Simanjuntak, and Agung Prabowo. "Strengthening Marketing Communication Through Multimedia-Based Storytelling Assistance." In LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.198.
Full textSagum, Janelle Kyra A. "Web-Based Document Management System for PEP Squad Events and Marketing Services." In 2021 IEEE 13th International Conference on Humanoid, Nanotechnology, Information Technology, Communication and Control, Environment, and Management (HNICEM). IEEE, 2021. http://dx.doi.org/10.1109/hnicem54116.2021.9732033.
Full textMitchell, Vincent-Wayne, Bodo B. Schlegelmilch, and Sorina-Diana Mone. "BEYOND A DYADIC VIEW ON VALUE CO-CREATION: A MULTI-ACTOR PERSPECTIVE FROM BUSINESS NETWORKING EVENTS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.05.02.
Full textAlraouf, Ali. "Towards a New Paradigm in City Branding and Marketing." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/nkox7405.
Full textKhaled Ahmed, Khloud. "The power of commemorative banknote design to support global and local events." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p65.
Full textBulanova, Ekaterina, Marina Platonova, and Olga Rokunova. "Features of Marketing Activities of the Football Club “Nizhny Novgorod”." In 79th International Scientific Conference of University of Latvia. University of Latvia, 2021. http://dx.doi.org/10.22364/htqe.2021.88.
Full textReports on the topic "Events marketing"
David, Guy, Sara Markowitz, and Seth Richards. The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation. Cambridge, MA: National Bureau of Economic Research, January 2009. http://dx.doi.org/10.3386/w14634.
Full textLindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, September 2022. http://dx.doi.org/10.16925/gcnc.24.
Full textMintii, Iryna S., and Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], November 2018. http://dx.doi.org/10.31812/123456789/2673.
Full textSaha, Amrita, Marco Carreras, and John Thompson. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Sub-Saharan Africa. APRA, Future Agricultures Consortium, April 2022. http://dx.doi.org/10.19088/apra.2022.011.
Full textHotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
Full textNorelli, John L., Moshe Flaishman, Herb Aldwinckle, and David Gidoni. Regulated expression of site-specific DNA recombination for precision genetic engineering of apple. United States Department of Agriculture, March 2005. http://dx.doi.org/10.32747/2005.7587214.bard.
Full textYahav, Shlomo, John Brake, and Orna Halevy. Pre-natal Epigenetic Adaptation to Improve Thermotolerance Acquisition and Performance of Fast-growing Meat-type Chickens. United States Department of Agriculture, September 2009. http://dx.doi.org/10.32747/2009.7592120.bard.
Full textFinkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, February 2008. http://dx.doi.org/10.32747/2008.7695590.bard.
Full textYahav, Shlomo, John Brake, and Noam Meiri. Development of Strategic Pre-Natal Cycling Thermal Treatments to Improve Livability and Productivity of Heavy Broilers. United States Department of Agriculture, December 2013. http://dx.doi.org/10.32747/2013.7593395.bard.
Full textOleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], November 2020. http://dx.doi.org/10.31812/123456789/4404.
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