Journal articles on the topic 'Event marketing'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Event marketing.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
Nufer, Gerd. "Event Marketing and Attitude Changes." Journal of International Business Research and Marketing 1, no. 3 (2015): 44–49. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3004.
Full textSelby, D. A. "Marketing event optimization." IBM Journal of Research and Development 51, no. 3.4 (May 2007): 409–19. http://dx.doi.org/10.1147/rd.513.0409.
Full textSetiawan, Romi, Dermawan Wibisono, and Mustika Sufiati Purwanegara. "Defining Event Marketing as Engagement-Driven Marketing Communication." Gadjah Mada International Journal of Business 24, no. 2 (June 2, 2022): 151. http://dx.doi.org/10.22146/gamaijb.63788.
Full textNizyaev, Denis Alexandrovich, and Mariya Yurjevna Belyakova. "Pandemic Impact on Event Marketing of Racing Events." OrelSIET Bulletin, no. 2 (2022): 50–53. http://dx.doi.org/10.36683/2076-5347-2022-2-60-50-53.
Full textSatriya, Candra Yudha. "KONTRIBUSI EVENT MARKETING TERHADAP EKUITAS MEREK KOTA SOLO." Jurnal Ilmiah Komunikasi Makna 5, no. 1 (July 14, 2014): 42. http://dx.doi.org/10.30659/jikm.5.1.42-53.
Full textWang, Ying, and Xin Jin. "Event-Based Destination Marketing: The Role of Mega-Events." Event Management 23, no. 1 (February 1, 2019): 109–18. http://dx.doi.org/10.3727/152599518x15378845225384.
Full textLiu, Lei, Jin Zhang, and Hean Tat Keh. "Event-Marketing And Advertising Expenditures." Journal of Advertising Research 58, no. 4 (October 27, 2017): 464–75. http://dx.doi.org/10.2501/jar-2017-043.
Full textDelattre, Eric. "Event Study Methodology in Marketing." Recherche et Applications en Marketing (English Edition) 22, no. 2 (June 2007): 57–75. http://dx.doi.org/10.1177/205157070702200204.
Full textTripodi, John A., and Max Sutherland. "Ambush marketing – ‘An Olympic event’." Journal of Brand Management 7, no. 6 (August 2000): 412–22. http://dx.doi.org/10.1057/bm.2000.33.
Full textMcKechnie, Donelda S. "PromoSeven Sports Marketing." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–5. http://dx.doi.org/10.1108/20450621111110348.
Full textGulati, Shruti. "AMBUSH MARKETING: THE UNOFFICIAL FREE RIDING." International Journal of Research -GRANTHAALAYAH 4, no. 9 (September 30, 2016): 45–54. http://dx.doi.org/10.29121/granthaalayah.v4.i9.2016.2533.
Full textPutri, Amalia Rosyadi. "Event Sebagai Media Branding Institusi." Dakwatuna: Jurnal Dakwah dan Komunikasi Islam 7, no. 1 (February 26, 2021): 21. http://dx.doi.org/10.54471/dakwatuna.v7i1.922.
Full textРезник, Галина, Galina Reznik, Т. Соколкова, and T. Sokolkova. "Event-Marketing As a Key Tool of the Complex Progress in the Service Sector." Scientific Research and Development. Economics of the Firm 8, no. 2 (August 7, 2019): 10–18. http://dx.doi.org/10.12737/article_5d0c94b2659926.01566707.
Full textWu, Shwu-Ing. "Competing Model of Event Marketing Activities." International Journal of Marketing Studies 8, no. 4 (July 27, 2016): 52. http://dx.doi.org/10.5539/ijms.v8n4p52.
Full textWohlfeil, Markus, and Susan Whelan. "Event-Marketing as Innovative Marketing Communications: Reviewing the German experience." Journal of Customer Behaviour 4, no. 2 (July 1, 2005): 181–207. http://dx.doi.org/10.1362/1475392054797214.
Full textFahreza, Mohammad, and Yuanita Indriani. "MARKETING STRATEGY FOR TAMAKREASI MINIGP EVENT." Jurnal Co Management 2, no. 1 (August 20, 2020): 207–20. http://dx.doi.org/10.32670/comanagement.v2i1.168.
Full textWood, Emma H. "Evaluating Event Marketing: Experience or Outcome?" Journal of Promotion Management 15, no. 1-2 (June 16, 2009): 247–68. http://dx.doi.org/10.1080/10496490902892580.
Full textKeyser, James A. "Marketing Medicine Through a Major Event." Health Marketing Quarterly 3, no. 2-3 (December 16, 1985): 159–74. http://dx.doi.org/10.1300/j026v03n02_19.
Full textVignali, Claudio, and Stephen Henderson. "Weight Watchers: Social Event Centered Marketing." Journal of Food Products Marketing 14, no. 2 (May 28, 2008): 99–113. http://dx.doi.org/10.1080/10454440801921188.
Full textHarb, Ayman Abdo, Deborah Fowler, Hyo Jung (Julie) Chang, Shane C. Blum, and Wejdan Alakaleek. "Social media as a marketing tool for events." Journal of Hospitality and Tourism Technology 10, no. 1 (March 11, 2019): 28–44. http://dx.doi.org/10.1108/jhtt-03-2017-0027.
Full textMintarsih, Cicih, and Sulistiono Sulistiono. "Pengaruh Personal Selling Dan Event Marketing Terhadap Minat Studi Lanjut Siswa SLTA Pada IBI Kesatuan." JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia) 4, no. 2 (December 15, 2020): 125. http://dx.doi.org/10.36339/jaspt.v4i2.346.
Full textScott Erickson, G., and Roland J. Kushner. "Public event networks: an application of marketing theory to sporting events." European Journal of Marketing 33, no. 3/4 (April 1999): 348–65. http://dx.doi.org/10.1108/03090569910253189.
Full textMeyliana, Meyliana. "Analisa Strategi E-Marketing dan Implementasinya pada Rental Company." Binus Business Review 2, no. 1 (May 30, 2011): 31. http://dx.doi.org/10.21512/bbr.v2i1.1109.
Full textIvanova, E. A., and V. A. Shlein. "Regional economy development using event marketing tools and tender procedures." Omsk Scientific Bulletin. Series Society. History. Modernity 6, no. 4 (2021): 163–69. http://dx.doi.org/10.25206/2542-0488-2021-6-4-163-169.
Full textMahendran, S., and M. Renuga. "A STUDY ON CONSUMERS ATTITUDE ON EVENT BASED MARKETING IN COIMBATORE CITY." International Journal of Advanced Research 10, no. 01 (January 31, 2022): 610–13. http://dx.doi.org/10.21474/ijar01/14080.
Full textJaafar, Nor Safura, and Nasreen Khan. "Impact of Digital Marketing Innovation in Competitive Event Industry During Covid-19: Evidence from Malaysia and The United States." International Journal of Interactive Mobile Technologies (iJIM) 16, no. 09 (May 10, 2022): 130–45. http://dx.doi.org/10.3991/ijim.v16i09.27915.
Full textTaylor, Ruth, and Tekle Shanka. "Cause for event: not-for-profit marketing through participant sports events." Journal of Marketing Management 24, no. 9-10 (November 24, 2008): 945–58. http://dx.doi.org/10.1362/026725708x381984.
Full textMhlauli, Olwethu, and Ikechukwu O. Ezeuduji. "When Tourism Event Goes Rustic: Marketing a Rural Horse Racing Event in KwaZulu-Natal." African Journal of Hospitality, Tourism and Leisure, no. 11(1)2022 (February 28, 2022): 156–68. http://dx.doi.org/10.46222/ajhtl.19770720.218.
Full textTolstyakov, R. R., A. S. Petrenko, and I. N. Gorbunov. "Regional Event-Marketing: Multi-Criteria Evaluation of the Effectiveness of the Events in Tambov." Voprosy sovremennoj nauki i praktiki. Universitet imeni V.I. Vernadskogo, no. 4(82) (2021): 108–14. http://dx.doi.org/10.17277/voprosy.2021.04.pp.108-114.
Full textIhnatenko, R. V. "EVENT-MARKETING AS A TYPE OF CREATIVE SOLUTION FOR MARKETING ACTIVITIES." Visnik Zaporiz'kogo nacional'nogo universitetu. Ekonomicni nauki 53, no. 1 (2022): 107–10. http://dx.doi.org/10.26661/2414-0287-2022-1-53-19.
Full textKelly, Donna M., and Sheranne Fairley. "The utility of relationships in the creation and maintenance of an event portfolio." Marketing Intelligence & Planning 36, no. 2 (April 3, 2018): 260–75. http://dx.doi.org/10.1108/mip-11-2017-0270.
Full textPhuong, Tran Thi Kim, and Tran Trung Vinh. "Proposing an Extension of the Technology Acceptance Model to Explain Facebook User Acceptance of Facebook Event Page." Asian Social Science 13, no. 6 (May 30, 2017): 133. http://dx.doi.org/10.5539/ass.v13n6p133.
Full textKOÇAK ALAN, Alev, Ebru TÜMER KABADAYI, and Cansu KÖKSAL. "ENGAGING STUDENTS THROUGH EVENT MARKETING: AN EXAMPLE OF UNIVERSITY ENTREPRENEURSHIP EVENT." Business & Management Studies: An International Journal 5, no. 3 (December 19, 2017): 586–604. http://dx.doi.org/10.15295/bmij.v5i3.128.
Full textNur Ilham, Muhammad, and Maya Amalia Oesman Palapah. "Strategi Marketing Public Relations X Motorcycle." Jurnal Riset Public Relations 1, no. 2 (February 7, 2022): 156–61. http://dx.doi.org/10.29313/jrpr.v1i2.501.
Full textIsmailova, N. T., G. O. Abisheva, and D. T. Ismailova. "THE ROLE OF EVENT-MARKETING IN MANAGEMENT." SERIES OF SOCIAL AND HUMAN SCIENCES 6, no. 328 (December 15, 2019): 94–98. http://dx.doi.org/10.32014/2019.2224-5294.216.
Full textDONOHOE, HOLLY M. "World Leisure's Event Marketing and Communication Platform." World Leisure Journal 50, no. 3 (January 2008): 211–13. http://dx.doi.org/10.1080/04419057.2008.9674555.
Full textHarlin, Ginnell. "The WLO's Event Marketing and Communications Platform." World Leisure Journal 53, no. 3 (August 31, 2011): 240–42. http://dx.doi.org/10.1080/04419057.2011.607988.
Full textCrowther, Phil. "Marketing event outcomes: from tactical to strategic." International Journal of Event and Festival Management 2, no. 1 (March 22, 2011): 68–82. http://dx.doi.org/10.1108/17582951111116623.
Full textDaniel, Moise, Georgescu Bogdan, and Zgură Daniel. "The Use of Event Marketing Management Strategies." Procedia - Social and Behavioral Sciences 46 (2012): 5409–13. http://dx.doi.org/10.1016/j.sbspro.2012.06.448.
Full textFerrand, Alain, and David K. Stotlar. "Introduction: New perspectives in sport event marketing." International Journal of Sport Management and Marketing 7, no. 3/4 (2010): 145. http://dx.doi.org/10.1504/ijsmm.2010.032576.
Full textJohnson, Cindy. "Decision '08: event marketing or product sampling?" Journal of Consumer Marketing 25, no. 5 (August 2008): 269–71. http://dx.doi.org/10.1108/07363760810890499.
Full textTalarico, Donna. "Event marketing tips: Showing up, following up." Recruiting & Retaining Adult Learners 20, no. 1 (September 19, 2017): 1–3. http://dx.doi.org/10.1002/nsr.30283.
Full textMcKelvey, Steve, and Neil Longley. "Event-specific ambush marketing legislation for mega-sporting events: an economics perspective." International Journal of Sports Marketing and Sponsorship 16, no. 5 (October 1, 2015): 20–35. http://dx.doi.org/10.1108/ijsms-16-05-2015-b003.
Full textMcKelvey, Steve, and John Grady. "Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?" Journal of Sport Management 22, no. 5 (September 2008): 550–86. http://dx.doi.org/10.1123/jsm.22.5.550.
Full textTaks, Marijke, B. Chris Green, Laura Misener, and Laurence Chalip. "Sport participation from sport events: why it doesn’t happen?" Marketing Intelligence & Planning 36, no. 2 (April 3, 2018): 185–98. http://dx.doi.org/10.1108/mip-05-2017-0091.
Full textClose Scheinbaum, Angeline, Russell Lacey, and Minnette Drumwright. "Social responsibility and event-sponsor portfolio fit." European Journal of Marketing 53, no. 2 (February 11, 2019): 138–63. http://dx.doi.org/10.1108/ejm-05-2018-0318.
Full textRomashkin, Viktor A. "Modern trends in event marketing in promoting the university brand." Neophilology, no. 3 (2022): 613–20. http://dx.doi.org/10.20310/2587-6953-2022-8-3-613-620.
Full textNashrudin Latif, Ferry Hariawan, and Bayu Rama Laksono. "KUSTOM KULTURE EVENT MARKETING AS A BRAND COMMUNITY CREATIVITY." Journal of Applied Management and Business (JAMB) 2, no. 2 (December 30, 2021): 78–83. http://dx.doi.org/10.37802/jamb.v2i2.210.
Full textSkard, Siv, Sunniva Adam, and Lise Fredrikke Engdahl. "Host or Sponsor? Consumer Responses to Event Origins and Brand-related Event Leveraging." Event Management 24, no. 6 (November 20, 2020): 753–67. http://dx.doi.org/10.3727/152599519x15506259856183.
Full textLubis, Evawani Elysa, Nita Rimayanti, and Rumyeni Rumyeni. "Event Marketing sebagai Bentuk Komunikasi Pemasaran Pemerintah Kabupaten Siak dalam Membentuk Brand Awareness "Siak the Truly Malay"." Jurnal Politikom Indonesiana 4, no. 2 (December 30, 2019): 260–73. http://dx.doi.org/10.35706/jpi.v4i2.3252.
Full text