Books on the topic 'Event marketing'
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Graf, Christof. Event-Marketing. Wiesbaden: Deutscher Universitätsverlag, 1998. http://dx.doi.org/10.1007/978-3-322-93495-6.
Full textEvent Marketing. New York: John Wiley & Sons, Ltd., 2002.
Find full textNufer, Gerd. Event-Marketing und -Management. Wiesbaden: Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-7146-3.
Full textNufer, Gerd. Wirkungen von Event-Marketing. Wiesbaden: Deutscher Universitätsverlag, 2002. http://dx.doi.org/10.1007/978-3-663-09140-0.
Full textRiccardo, Resciniti, and Maggiore Giulio, eds. Event experience: Progettare e gestire eventi da ricordare. Napoli: Edizioni scientifiche italiane, 2008.
Find full textKuhn, Markus. Event-Marketing in der Politik. Wiesbaden: VS Verlag für Sozialwissenschaften, 2009. http://dx.doi.org/10.1007/978-3-531-91874-7.
Full textWilkinson, David G. The Event Management and Marketing Institute. Edited by Event Management and Marketing Institute (Willowdale, Ont.). Willowdale, Ont: Event Management and Marketing Institute, 1988.
Find full textWochnowski, Holger. Veranstaltungsmarketing: Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen. Frankfurt am Main: P. Lang, 1996.
Find full textvan, Olderen Ronald, and Hover, M.E.J. (Monique Elisabeth Jacqueline), 1961-, eds. Het event als strategisch marketinginstrument. Bussum: Coutinho, 2011.
Find full textH, Hoyle Leonard, ed. Event marketing: How to successfully promote events, festivals, conventions, and expositions. 2nd ed. Hoboken, NJ: John Wiley & Sons, Inc., 2012.
Find full textThe sports event management and marketing playbook. Hoboken, N.J: J. Wiley & Sons, 2005.
Find full textLouw, Andre M. Ambush Marketing & the Mega-Event Monopoly. The Hague, The Netherlands: T. M. C. Asser Press, 2012. http://dx.doi.org/10.1007/978-90-6704-864-4.
Full textThe event marketing handbook: Beyond logistics & planning. United States]: [Publisher not identified], 2012.
Find full textEd, Sander, and Weber Alan, eds. Follow That Customer!: The Event-Driven Marketing Handbook. Chicago, Illinois: RACOM COMMUNICATIONS, 2011.
Find full textZanger, Cornelia. Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz. Wiesbaden: Gabler, 2011.
Find full textGraeve, Melanie von. Erfolgsfaktor Eventmarketing: Wie Sie mit Events, Roadshows und Messen die Ma rkte erobern. Go ttingen: Business Village, 2007.
Find full textNeus, Florian. Event Marketing in the Context of Higher Education Marketing and Digital Environments. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29262-1.
Full textAvrich, Barry. Event & entertainment marketing: A must guide for corporate event sponsors and entertainment entrepreneurs. Chicago, Ill: Probus, 1994.
Find full textJane, Ali-Knight, and Chambers Donna, eds. Case studies in festival and event marketing and cultural tourism. Eastbourne: Leisure Studies Association, 2006.
Find full textCudny, Waldemar. Place Event Marketing in the Asia Pacific Region. London: Routledge, 2021. http://dx.doi.org/10.4324/9780367823764.
Full textTrade show and event marketing: Plan, promote & profit. Mason, OH: Thomson, 2004.
Find full textThe event marketing handbook: Beyond logistics and planning. Chicago, Ill: Dearborn Trade Pub., a Kaplan Professional Company, 2006.
Find full textN.S.W.) International Event Management Research Conference (3rd 2005 Sydney. The impacts of events: Proceedings of International Event Research Conference held in Sydney July 2005. Lindfield, N.S.W: Australian Centre for Event Management, University of Technology, Sydney, 2005.
Find full textEvent studies: Theory, research and policy for planned events. Amsterdam: Elsevier / Butterworth-Heinemann, 2007.
Find full textO'Toole, William. Corporate Event Project Management. New York: John Wiley & Sons, Ltd., 2002.
Find full textPhyllis, Mikolaitis, ed. Corporate event project management. New York: Wiley, 2002.
Find full textGraham, Stedman. The ultimate guide to sport event management and marketing. Chicago: Irwin Professional Pub., 1995.
Find full textSchreiber, Alfred L. Lifestyle and event marketing: Building the new customer partnership. New York: McGraw-Hill, 1994.
Find full textLuppold, Stefan, ed. Event-Marketing. Duncker & Humblot, 2011. http://dx.doi.org/10.3790/978-3-89644-589-6.
Full textEvent marketing. Vipul, 2017.
Find full textSchäfer, Stephan. Event- Marketing. Cornelsen, 2002.
Find full textSmart Event Marketing. Silk Road Publication, 2020.
Find full textRoglmeier, Martina. Internationale Kommunikationspolitik: Guerilla Marketing, Viral Marketing, Event Marketing. GRIN Verlag, 2012.
Find full textReic, Ivna, and Justin Lance. Event Marketing and Management. Taylor & Francis Group, 2016.
Find full textSport and Event Marketing. McGraw-Hill Education, 2001.
Find full textReic, Ivna, and Justin Lance. Event Marketing and Management. Taylor & Francis Group, 2016.
Find full textMohr, Iris. Entertainment and Event Marketing. Pearson Education, Limited, 2019.
Find full textEvent experience: Progettare e gestire eventi da ricordare. Napoli: Edizioni scientifiche italiane, 2008.
Find full textAllen, Judy. Marketing Your Event Planning Business. Wiley & Sons, Incorporated, John, 2010.
Find full textStandort-Marketing und Event-Management. Wiesbaden: DUV, 2007. http://dx.doi.org/10.1007/978-3-8350-5400-4.
Full textAdvertisers, Association Of National. Event Marketing: A Management Guide. Association of National Advertisers, Incorpor, 1995.
Find full textKelner, Michael. The ANA event marketing survey. Association of National Advertisers, 1996.
Find full textHighland, Ted. Today's Real Estate Event Marketing. Dearborn Financial Publishing, 2018.
Find full textHorx, Matthias, and Stefan Luppold. Event-Marketing: Trends und Entwicklungen. Duncker & Humblot GmbH, 2011.
Find full textCudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textGoldblatt, Joe, and Frank Supovitz. The Sports Event Playbook: Managing and Marketing Winning Events. Wiley, 2004.
Find full textCudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textCudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textCudny, Waldemar. Urban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
Find full textUrban Events, Place Branding and Promotion: Place Event Marketing. Taylor & Francis Group, 2019.
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