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Journal articles on the topic 'Event industry'
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Maliuta, Liudmyla, Roman Sherstiuk, and Halyna Ostrovska. "Event Management in Tourism Industry." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 6(39) (2021): 220–30. http://dx.doi.org/10.32515/2663-1636.2021.6(39).220-230.
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In a knowledge-based economy, the most important issues of modernity areas development – event management become especially relevant. Current trends in the development of such socio-economic activity areas as event management is directly represented in the practice of event tourism, within which the creation, planning, conduction and event management. In order to manage a modern system of event tourism, event management is called to summarize the existing experience, give practical recommendations taking into account the specifics of various events, as well as improving this system of relations. Event management becomes an innovative tool for achieving the goals of the organization at its all operation stages. It is also worthily to note the importance of using event management technologies in the formation of a positive organization image, corporate culture and increase its competitiveness in the market. The article highlights the scientific approaches to the interpretation of the category "event management" according to certain criteria and characteristics. The author's definition of the categories essences "tourism industry" and "event management" is given. It is proved that event tourism is a fast-growing industry, which in recent years occupies a dominant position in the general classification of tourism. The potential of event management in the tourism industry is revealed. The system of organization and event-management carrying out in the world practice is investigated and recommendations concerning its application in Ukrainian realities are substantiated. The state of event management in Ukraine is analyzed and perspective directions of its development within the tourist business are outlined. The practical significance of the obtained results is manifested in their usefulness for optimizing the event managers’ work in the process of creating, planning, organizing and conducting events, as well as for improving and increasing the efficiency of existing technologies in the event organization field. In addition, they contribute to the clarification of "event management" concept in Ukrainian scientific community. Prospects for further research are to develop the basic processes of event management, which form its essence.
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Carlsen, J. "Events Industry Accreditation in Australia." Event Management 6, no. 2 (February 1, 2000): 117–21. http://dx.doi.org/10.3727/096020197390211.
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The issue of service quality and standards has become increasingly prominent in events tourism, yet professional standards remain difficult to implement at the event operational level. O'Neill, Getz, and Carlsen (1999) found that there is a nexus between service quality at events and visitor satisfaction, which has implications for repeat visitation and therefore viability of recurrent events. The management of service quality at events is a difficult task, due to the temporary and intangible nature of the event experience for visitors and the reliance on volunteers and subcontractors by event managers.
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Kim, Young Suk. "Event Industry and Ethical Management." Journal & Article Management System 14, no. 2 (May 31, 2018): 135–55. http://dx.doi.org/10.31927/asec.14.2.8.
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Lintur, I., O. Maslihan, and N. Campov. "SPECIAL FEATURE FUNCTIONINF OF EVENT-INDUSTRY CURRENT FEATURES OF THE EVENT INDUSTRY FUNCTION AS AN INSTRUMENT FOR INCREASING INVESTMENT PRIVACY." International scientific journal «Education and Science» 2(27), no. 1 (2019): 26–30. http://dx.doi.org/10.31339/2617-0833-2019-2(27)-26-30.
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Oleksyuk, Hanna, Iryna Anhelko, and Nataliya Samotiy. "Event-industry: development and problems in Ukraine." Regional Economy, no. 3(97) (2020): 120–30. http://dx.doi.org/10.36818/1562-0905-2020-3-13.
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The event market has been developing in Ukraine for less than 15 years. It is a market with high competition, yet, according to experts, a low culture that requires research, study, and improvement. The article reveals the concepts: event industry, event technology, events, event management, event marketing, as well as describes the relationship between them. The event industry sector is studied based on the development of the creative economy in Ukraine. The conceptual model of event organization is built and the interrelation of its elements is investigated. The approaches to the practical application are described. The example of the State Enterprise “Arena Lviv” outlines the problems of development of the event industry in Ukraine in modern conditions, operating during the quarantine period associated with the prevention of the spread of acute respiratory disease COVID-19 in Ukraine. The article determines that in the quarantine period, the number of event measures decreased significantly, in particular, many planned activities were canceled or postponed. To hold events in compliance with all quarantine norms, the State Enterprise “Arena Lviv” proposed a new type and method of events - a project - a car cinema, where spectators stay in their cars and do not lose touch with art. Prospects and ways of further development of the event industry in Ukraine are described. The paper generalizes that for further development of the event industry in Ukraine, it is necessary to create conditions for the interpenetration of spheres that form the basis of the industry. It is determined that the government approaches to the development of the event industry should take into account the fact that the industry makes extensive use of human relations, so it is most vulnerable to emergencies and unusual social situations.
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Shin, Chang Youl. "Historical review on domestic event industry." Journal & Article Management System 15, no. 3 (August 31, 2019): 1–19. http://dx.doi.org/10.31927/asec.15.3.1.
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McCaffrey, Patrick S. "Industry Led Multi-Jurisdiction, Multi-Event Exercise." International Oil Spill Conference Proceedings 2011, no. 1 (March 1, 2011): abs115. http://dx.doi.org/10.7901/2169-3358-2011-1-115.
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Abstract Marathon Oil gets its Corporate Emergency Response Team (CERT) together once a year in a tabletop exercise. CERT is made up of volunteers from throughout the company and the exercise serves both to hone response skills and to build teamwork. The 2009 annual exercise was held in Huntington, West Virginia. The exercise involved a diesel leak in Ohio, a worst case discharge of crude oil in Kentucky and a barge/security incident in West Virginia. These incidents pulled in responders from 3 United States Environmental Protection Agency (USEPA) regions, the United States Coast Guard (USCG), West Virginia National Guard, 3 states, 4 counties and 3 business units. In all 280 people from 26 organizations were involved in the drill. The planning effort involved many of the organizations who played in the exercise and was modeled after the Spill of National Significance (SONS1) 2007 planning effort for the Evansville Venue which built from the bottom up. Major goals of the drill were to: deeply integrate Unified Command, and stress the CERT with both traditional and nontraditional problems. The endgame was the delivery of an Incident Action Plan (IAP) which included the company's first attempt at an inland salvage plan. Unified Command was pushed down into Operations, Planning, Environmental and Joint Information. Integration in Unified Command was done in several ways: traditional jurisdictional decision making, position/task assignments, and resource pooling. A Joint Information Center (JIC) was setup for the exercise, and one of the JIC's tasks was to accommodate real media coverage. A group hotwash was held for all participants and even though 100 action items were identified, the group consensus was that the drill was valuable for both public and private responders, and their organizations.
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Robson, Linda M. "Event Management Body Of Knowledge (EMBOK): The Future of Event Industry Research." Event Management 12, no. 1 (January 1, 2008): 19–25. http://dx.doi.org/10.3727/152599509787992607.
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Eckert, Christian, Nadine Gatzert, and Alexander Pisula. "Spillover effects in the European financial services industry from internal fraud events." Journal of Risk Finance 20, no. 3 (August 12, 2019): 249–66. http://dx.doi.org/10.1108/jrf-07-2018-0117.
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Purpose Previous research observed that large internal fraud events in the general financial services industry imply negative spillover effects, whereas internal fraud in investment banks can imply significantly positive effects for other banks. This paper aims to shed further light on this contradictory result. Design/methodology/approach For this purpose, the authors compare the spillover effects of the three largest cases of rogue trader events in investment banks (Company 1, 1995; Company 2, 2008; Company 3, 2011) on the largest competing non-announcing banks and insurance companies in Europe based on an event study. Findings The results show that while the respective announcing firm suffered significant market value losses that even led to bankruptcy in case of Company 1, spillover effects on other banks and insurers were twofold. In particular, in case of Company 2 and Company 3, spillover effects on other financial firms were significantly positive depending on the event window, indicating a dominating competitive effect, whereas the Company 1 event with its resulting bankruptcy led to significantly negative spillover effects and thus contagion. Originality/value The results offer a first indication that the severity of the event in terms of its consequences for the announcing firm is crucial, as internal fraud events have the potential to significantly worsen the market values of other financial services firms, which is in contrast to the typically observed positive effects.
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Kobets, Margarita Vyacheslavovna. "Mentoring and career building in the event industry." Человек и культура, no. 2 (February 2022): 49–67. http://dx.doi.org/10.25136/2409-8744.2022.2.37660.
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The article is devoted to the study of the phenomenon of mentoring in the event industry. The industry is developing at an active pace and does not stand still. Continuous training and updating of competencies is required not only for novice specialists, but also for established and experienced event managers. The methodological basis of the research includes the theoretical provisions of event management, as well as models and tools that take into account the specifics of mentoring in the event business. The goal is to study the theoretical foundations of the mentoring phenomenon, as well as to identify factors that influence the construction and development of a mentoring system in the event industry. Material and methods. The research materials were articles, books by foreign and domestic scientists in the field of research of mentoring activities in the event sphere. In the course of the research, universal methods of cognition were used: systemic, dialectical, structural and functional, analysis and synthesis.The empirical base of the study was formed using the survey data. This article will be of interest to researchers in the field of event management, stakeholders of the event industry and students studying in this field of training. The novelty of the research is due to the fact that the topic of mentoring in the event industry is a fairly new and relevant topic for research. Currently, mentoring is not just working with employees and recommending books for reading — it is a full—fledged process for transferring accumulated experience, knowledge and modern competencies. The results of the study can serve as a basis for the formation of corporate mentoring programs in event agencies, which will contribute to the disclosure of the personal, creative, professional potential of each employee. This article will be of interest to researchers in the field of event management, stakeholders of the event industry and students studying in this field of training.
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Ton, Han Nu Ngoc, and Ngoc Kim Le. "BEST PRACTICES FOR VIRTUAL EVENTS DURING THE COVID-19 PANDEMIC - FOCUSING ON ATTENDEE ENGAGEMENT." Advances in Social Sciences Research Journal 8, no. 7 (July 9, 2021): 103–18. http://dx.doi.org/10.14738/assrj.87.10369.
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The COVID-19 pandemic constitutes a severe hazard: not only to human health but also to the economy on both a national and a global level. The pandemic has particularly affected the event industry, which relies on mass gatherings. This research aims to analyse the impact of COVID-19 on the event industry and propose best practices for virtual events in terms of attendee engagement. A qualitative research approach was applied to generate insights from industry experts in real contexts in Vietnam. The study drew on interviewees with four participants engaged in virtual events: two from the event industry, and two from the education sector. This research focuses on three key elements to enhance the level of attendee engagement in virtual events: the four realms of experience, storytelling and attendee objectives when joining a given event. The study also highlights the relationships among these three critical elements while offering theoretical contributions and suggesting best practices.
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Yang, Sujin, and Sejin Ha. "Brand knowledge transfer via sponsorship in the financial services industry." Journal of Services Marketing 28, no. 6 (September 2, 2014): 452–59. http://dx.doi.org/10.1108/jsm-11-2013-0313.
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Purpose – The main aim of this study is to develop a framework of brand knowledge transfer through sponsorship for sponsors within an insurance industry in South Korea. To this end, this study explores: how pre-event brand knowledge and perceived sponsor–event fit contribute to post-event brand knowledge and if and how consumers’ attitudes toward insurance agents play a role as a moderator in the model. Brand knowledge is examined in terms of brand awareness and corporate image. Design/methodology/approach – Using a paper-and-pencil survey method, data were gathered from consumers (n = 330) who participated in a parenting education program in which an insurance company partnered with a baby food manufacturer in South Korea. Hypotheses were tested using structural equation modeling. Findings – The results confirm the occurrence of brand knowledge transfer for sponsors via sponsorship. Pre-event brand awareness and corporate image affect post-event brand awareness and corporate image, respectively, while perceived event–sponsor fit affects both attributes of post-event brand knowledge. Further, consumer attitude toward sales agents partially moderates brand knowledge transfer. Research limitations/implications – Because the data focused on a single segment of sponsorship events in the financial service industry in South Korea, the results must be carefully applied to other forms of sponsorship, industries and cultures. Practical implications – This study highlights the effectiveness of sponsorship in the financial services industry. By aligning sponsorship events with sponsors’ characteristics and managing their brand knowledge, companies can maximize brand knowledge transfer contributing to brand equity. Originality/value – This study identifies consumers’ pre-extant attitudes toward sales agents as a moderator that controls brand knowledge transfer, the pre-event and post-event corporate image relationship, specifically.
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Tanzharykov, P. A., U. Zh Sarabekova, Zh E. Zhienbekova, and Zh Zhumabek. "PRODUCTION RISKS IN THE OIL - GAS INDUSTRY." Bulletin of the Korkyt Ata Kyzylorda University 58, no. 3 (2021): 93–100. http://dx.doi.org/10.52081/bkaku.2021.v58.i3.076.
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This article suggests ways to quickly assess the state of labor protection and ecology by calculating a number of indicators of industrial risk based on the information available in the modules for assessing labor protection by indicators of industrial risk. The efficiency of using the software proposed by the authors for the occupational health and safety management system based on a specific task from the modules "Personnel", "Events", "Equipment" and "Ecology", consisting of four main modules, is proved. In addition, this paper compares the matrix methods of risk assessment in the coordinate system "probability of an event or consequences of an event" of prevention and assessment of occupational risks for employees used in domestic and foreign practice in the occupational safety management system.Work on identifying harmful factors of accidents during the extraction, use and transportation of raw materials at industrial enterprises and assessing compliance with the requirements of the standards of the Republic of Kazakhstan should be carried out continuously. The main goal of the labor protection service is to create safe working conditions for employees at industrial enterprises, as well as to prevent occupational diseases of employees. In this regard, a system of accounting, analysis and assessment of the state of labor protection, as well as labor safety management, should work.
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Tetiana, ТKACHENKO, DUPLIAK Tetiana, and ZABALDINA Yuliia. "EVENT INDUSTRY AND TOURISM IN THE WORLD ECONOMY." Herald of Kyiv National University of Trade and Economics 132, no. 4 (September 1, 2020): 55–63. http://dx.doi.org/10.31617/visnik.knute.2020(132)04.
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Habidin, Nurul Fadly, Suzaituladwini Hashim, Nursyazwani Mohd Fuzi, and Mad Ithnin Salleh. "Total productive maintenance, kaizen event, and performance." International Journal of Quality & Reliability Management 35, no. 9 (October 1, 2018): 1853–67. http://dx.doi.org/10.1108/ijqrm-11-2017-0234.
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Purpose The purpose of this paper is to determine the relationship between total productive maintenance (TPM), kaizen event (KE) and innovation performance (IP) for Malaysian automotive industry using structural equation modeling (SEM). Design/methodology/approach The samples were selected from the list of Proton and Perodua automotive industry. The number of collected respondents was 238 respondents. An SEM technique was used in the study. In order to test the reliability and validity of the instrument, reliability analysis, exploratory and confirmatory factor analysis were conducted. Findings Based on the results, KE does not affect the relationship between TPM and IP. However, the impact of TPM on IP increases with mediating of KE for Malaysian automotive industry. Thus, this study has shown that empirical test results prove that the implementation of TPM and KE has improved the IP for Malaysian automotive industry. Research limitations/implications This study only focused on the Malaysian automotive industry. The other limitation in this research is the number of factors and limited measurement in this study. Only a few TPM, KE and IP measurements were considered. By using the SEM technique, four TPM constructs, three for KE constructs and three for IP measures were developed and verified. Therefore, this study can assist the researchers and practitioners to the practice of TPM, KE and IP for Malaysian automotive industry. Originality/value This research provides fundamental knowledge and direction for researchers in further research as well as practitioners to constantly improve IP through the implementation of TPM and KE for Malaysian automotive industry.
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Phuong, L. C. M. "Industry-level stock returns response to COVID-19 news." Finance: Theory and Practice 26, no. 1 (February 26, 2022): 103–14. http://dx.doi.org/10.26794/2587-5671-2022-26-1-103-114.
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The COVID-19 pandemic has impacted the stock markets of many countries. Understanding the impact of this pandemic on industries is an important and relevant basis for a thorough explanation of stock market movements during this period. The aim of this study is to examine how stock returns of non-financial sectors in Vietnam’s stock market react to information about the COVID-19 pandemic. The event study method is applied to analyze three main events related to the emergence and outbreak of this pandemic in Vietnam in 2020. The first event (January 23, 2020) and the second event (March 6, 2020), respectively, were the time when Vietnam officially announced that it had recorded the first case positive for COVID-19 in the Hochiminh city and Hanoi. The third event is on March 30, 2020, Vietnam announced that it will apply a blockade order in all provinces and cities nationwide to limit the outbreak of this pandemic. Closing price data from January 1, 2019 to April 14, 2020 for five industry indexes (Basic Materials, Consumer Goods, Consumer Services, Industry and Utilities), used in this study. The results show that the stock prices of all five sectors reacted in the same meaningful direction (negative/positive) after the event that Vietnam confirmed the first patient confirmed with COVID-19 in Hochiminh city and the nationwide blockade event was announced, proving that the stock market is affected by psychology. In industries, Industry and Consumer Services are the two sectors that respond the most to events, but Basic materials are the least affected. The study found that the Consumer Goods industry had the most positive results in the five industries for the following two events; The Utilities industry reacted negatively to the first information that could create potential risks of a COVID-19 outbreak in the community, especially in the two major economic centers of Vietnam. Conclusions from this study show that Vietnam’s stock market is inefficient, research results and insights on industry responses to disease information contribute to strategic planning for policymakers and investors in the future.
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Moko, Wahdiyat. "An Explanatory Study of the Usefulness of Sustainable Relationship of Event Organizer Industry in Indonesia." Asia Pacific Management and Business Application 008, no. 01 (August 30, 2019): 25–40. http://dx.doi.org/10.21776/ub.apmba.2019.008.01.3.
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Devine, Adrian, and Frances Devine. "Government-funded event organisations – good and bad practice." International Journal of Event and Festival Management 6, no. 3 (October 19, 2015): 200–214. http://dx.doi.org/10.1108/ijefm-11-2014-0024.
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Purpose – The purpose of this paper is to examine how the structure of government-funded event agencies affected the development of the events industry in Northern Ireland. The institutional arrangements for two agencies which operated at different times in Northern Ireland were analysed. Design/methodology/approach – A total of 62 in-depth interviews were conducted with event organisers and public officials who had worked directly with these two organisations. Findings – The standalone National Events Agency which began operating in 1999 was found to be more hands-on and worked closely with event organisers to develop the quality of their event. As a quango it worked at arms length from government. Unfortunately it abused this freedom and used public monies to manage its own events, highlighting the need for transparency and accountability when managing this type of agency. In 2008 it was replaced by an Events Unit which was set up within the National Tourism Organisation. Under this structure event tourism and not event development was the priority. For the events industry this created development issues and reduced its clout at government level. Originality/value – This paper addressed a gap in the literature and found that the institutional arrangements did affect how a government-funded events agency operated and what it regarded as a strategic priority. This in turn had repercussions for the development of the events industry.
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Mysyk, Viktoria. "Domestic and foreign experience of event management establishment and development." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2021, no. 1 (June 1, 2021): 39–50. http://dx.doi.org/10.23939/smeu2021.01.039.
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The articles study domestic and foreign experience on the peculiarities of the formation and development of event management and event industry in general. Peculiarities of the historical perspective of event management development are considered. The state of the world inventory market is characterized and a comparative analysis with its state in the domestic territory is carried out. The change of the inventory industry under the influence of COVID-19 is investigated. The main problems of the event industry are considered and the prospects for further development of event management in Ukraine are analyzed. The pace of development of the event industry is growing every year both in Ukraine and in the world. It is quite difficult today to imagine the existence of any area of business without the use of event management tools and its methods. The goal of event management is to achieve concrete results, including those related to culture, society, environment and economy. Event management has only recently begun to be considered as a separate type of management activity, as previously only certain manifestations of it as a component of socio-cultural development, entertainment, marketing, political activity, etc. were observed. Many of the events that are now taken for granted, occurring in one form or another for hundreds of years. It can be noted that now event management is carried out not only directly by representatives of the event industry, for which the event itself is their main product, but also by companies engaged in other activities in various fields. In the process of its historical development, event management has undergone a number of changes, which ensured its formation and development to the current state. The COVID-19 pandemic has made adjustments to the development of the event industry, primarily in the form of blocking and extending travel restrictions. The world is rapidly moving to a virtual mode of existence, and major players in the event market are increasingly enhancing their digital presence. Current situation gave impetus to the development of online event management platforms that transfer the process of events from a real environment to a virtual one. Awareness of these changes and detailed study of domestic and foreign experience will help the modern entrepreneur to form and develop the most optimal and most effective event management that will meet the requirements of both the environment as a whole and a particular enterprise and ensure the achievement of its management goals.
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Ogbeide, Godwin-Charles. "Pandemic (COVID-19) Implications: Recommendations for the Events and Tourism Industry." Events and Tourism Review 3, no. 2 (December 27, 2020): 32–38. http://dx.doi.org/10.18060/24826.
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This article reviews The implications of the COVID-19 pandemic on the events and tourism industry. The negative impact of COVID-19 on hotel performance worldwide was identified. Also, the effect of shutdown for a short period was compared worldwide. The lesson learned identifies the events and tourism trends during a pandemic and ideas for the survival of the event and tourism industry during a pandemic. Recommendations were also drawn for event and tourism professionals for advancing virtual or hybrid meetings or events during a pandemic.
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Holden, Matt, Richard Shipway, and Matthew Lamont. "Bridging the divide." International Journal of Event and Festival Management 10, no. 3 (December 2, 2019): 284–303. http://dx.doi.org/10.1108/ijefm-04-2019-0026.
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Purpose In sport tourism, an undeniable recent participation trend is the gravitation of amateur athletes to participatory sport events, particularly cycling sport tourism events. This trend presents numerous policy, applied, and scholarly opportunities and challenges. Contemporary trends are identified to guide future research addressing cycling sport tourism events. The paper aims to discuss these issues. Design/methodology/approach This is a collaborative initiative between a major global sport event management organisation and established sport tourism scholars. Industry data are drawn upon to identify contemporary sport event participation trends and thus inform a future research agenda. Findings This paper draws upon industry data and insights to tease out five emerging trends in the participatory sport event sector which scholars should engage with. Research limitations/implications Due to the confidential nature of the company data, there were restrictions in the detail which could be reported. Practical implications Increasing growth in premium quality, physically challenging cycling sport tourism events is analysed. A five-pronged future research agenda is proposed to address contemporary sport event management issues around measuring event impacts; strategic management of events; and leveraging globalisation and emerging markets. Originality/value Based on trends identified in this paper, theoretical concepts are drawn upon to propose a timely, industry-relevant future research agenda into cycling sport tourism events.
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Madray, Jaskaran Singh. "THE IMPACT OF COVID-19 ON EVENT MANAGEMENT INDUSTRY." International Journal of Engineering Applied Sciences and Technology 5, no. 3 (July 31, 2020): 533–35. http://dx.doi.org/10.33564/ijeast.2020.v05i03.089.
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Cunningham, M. H., and S. F. Taylor. "Event Marketing: State of the Industry and Research Agenda." Festival Management and Event Tourism 2, no. 3 (September 1, 1995): 123–37. http://dx.doi.org/10.3727/106527095792315521.
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Preisig, H. A. "Discrete-Event Controlled Systems in the Chemical Processing Industry." IFAC Proceedings Volumes 25, no. 5 (April 1992): 261–66. http://dx.doi.org/10.1016/s1474-6670(17)51002-2.
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Brown, Steve. "Emerging Professionalism in the Event Industry: A Practitioner's Perspective." Event Management 18, no. 1 (February 19, 2014): 15–24. http://dx.doi.org/10.3727/152599514x13883555341760.
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Zeng, Xuehui, and Jie Yang. "Industry Perceptions of the Event Management Curriculum in Shanghai." Journal of Convention & Event Tourism 12, no. 3 (July 2011): 232–39. http://dx.doi.org/10.1080/15470148.2011.598362.
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Stam, Wouter. "Industry Event Participation and Network Brokerage among Entrepreneurial Ventures." Journal of Management Studies 47, no. 4 (June 2010): 625–53. http://dx.doi.org/10.1111/j.1467-6486.2009.00909.x.
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Li, Zhiqiang. "Industry Impact of Covid Epidemic based on Event Analysis." BCP Business & Management 13 (November 16, 2021): 419–26. http://dx.doi.org/10.54691/bcpbm.v13i.120.
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On the day of the outbreak, the Covid epidemic brought huge systemic risks in China stock market, which even offset the positive effects brought about by the epidemic. For example, industries such as medicine did not show the expected general rise on the day of the epidemic. After the outbreak, with the rapid intervention of the government, investor confidence regained and they had high hopes for the market outlook. The market rebounded quickly and returned to the pre-epidemic level in less than 10 days. However, the performance of various industries in this process is different. This paper examines the impact of Covid epidemic on various industries in China based on the event analysis method.
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Nwobodo, Stanley, Kwang Sing Ngui, and Mung Ling Voon. "Business Event Destination Determinants: Malaysia Event Organizers' Perspective." Event Management 24, no. 1 (February 19, 2020): 113–26. http://dx.doi.org/10.3727/152599519x15506259855931.
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The choice of destination for a business event is influenced by a range of attributes, including the event type, location, or number of attendees. This article investigates the influence of event characteristics on destination selection attributes in Malaysia. Data collected from 261 event organizers using a simple random probability method were analyzed to test for significant differences between destination attributes and event characteristics. The findings revealed that the event size and venue have a significant and direct impact on some destination attributes; however, contrary to previous studies, event type was insignificant and had no direct impact on destination attributes. The results contribute knowledge on approaches to improve the marketing of destinations to business event organizers in Malaysia. Furthermore, the results imply that marketers, who want to optimize strategies to better meet the needs of the Malaysia business event industry, should align destination attributes with the dimensions of event characteristics.
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Vo, Brian, Elif Kongar, and Manuel F. Suárez Barraza. "Kaizen event approach: a case study in the packaging industry." International Journal of Productivity and Performance Management 68, no. 7 (September 9, 2019): 1343–72. http://dx.doi.org/10.1108/ijppm-07-2018-0282.
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Purpose The purpose of this paper is twofold: first, a case study on the application of lean production principles in a manufacturing facility is presented to demonstrate the impact of frequent and systematic use of a Kaizen event on quality and delivery performance. Second, the detailed description and analysis of the Kaizen event and its impact are provided, including a comprehensive analysis of the role of Kaizen events on employee participation and motivation. Design/methodology/approach The study utilizes a Kaizen event’s case study data with the help of various waste detection and elimination tools and techniques. Changes in overall productivity along with potential long-term improvements in the delivery process are also analyzed and documented. Findings Pre- and post-quality measures are provided to demonstrate the results of the event on the production quality and on the performance of the overall manufacturing processes. Qualitative findings regarding performance measurements and the impact on the employees are reported. Research limitations/implications The Kaizen team applied analytical techniques to one manufacturing site in North America of a company that has a manufacturing presence in 20 different countries. Originality/value Kaizen studies involving packaging operations are quite limited. This study fills this gap by detailing the Kaizen event implementation in a packaging delivery and dispensing systems manufacturer for the cosmetic industry. The implementation of this Kaizen event is detailed along with the data and techniques utilized for process improvement. The study also reports findings regarding the impact of the Kaizen event on employee participation.
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Arcodia, Charles, Margarida Abreu Novais, and Truc H. Le. "Using Job Advertisements to Advance Event Management Research." Event Management 24, no. 5 (August 31, 2020): 661–64. http://dx.doi.org/10.3727/152599520x15894679115529.
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Continued progress in the tourism industry and rapid technological advances have pointed to the continued need for well-educated managers in the event sector. Attempts at professionalizing have also identified formal tertiary education and industry training to be significant components in these efforts, and although there is a clear association between education and the needs of the industry, the correlation has often been questioned. This discussion examines the prevailing, but limited discourse on event management skills and attributes, analyzes its implications, and offers several explicit research propositions to advance knowledge using job advertisement analysis. These suggestions will be of benefit to formal education providers and the event sector as an international agenda for event management skilling is advanced.
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Jaafar, Nor Safura, and Nasreen Khan. "Impact of Digital Marketing Innovation in Competitive Event Industry During Covid-19: Evidence from Malaysia and The United States." International Journal of Interactive Mobile Technologies (iJIM) 16, no. 09 (May 10, 2022): 130–45. http://dx.doi.org/10.3991/ijim.v16i09.27915.
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Events are crucial to the industry's growth and economic benefits. Nearly 1.5 billion people visit corporate events each year across the world. Even though the event was formerly regarded as the industry's fastest-growing segment, it is currently undergoing a significant transformation and shift because of the COVID-19 epidemic. Businesses are embracing digital marketing to communicate with their customers during this pandemic catastrophe. As a result, the pandemic has an impact on core ideas and marketing innovations. The objective of the research is to look at the effects of digital marketing in the event industry in Malaysia and the United States (USA) during covid-19. Samples of the study were consumers who attended virtual events in Malaysia and the United States (USA) for a period of two years following the pandemic Covid-19 from 2019 to 2021. This study used a survey questionnaire to obtain the primary data. The finding of the study showed that digital marketing has an influence on customer attitude, brand awareness, trust, and intention among the event attendees from Malaysia and United States. Finding further showed that brand awareness had minimal influence on the purchasing intention of event attendees from Malaysia and the United States (USA). Malaysian participants believe trust is the most important factor in developing an intention to join the event, whereas Americans believe that customer attitude is the most crucial aspect of developing an intention. This study recommends event planners develop digital marketing that keeps up with new technological innovations and changing customer expectations in terms of content that should be more tailored as well as wow-factor-filled attendee experience.
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Min, Jihong, and Yun Kyung Oh. "The Market Valuation Of Pre-Registration For Firms In The Online Gaming Industry." Journal of Applied Business Research (JABR) 31, no. 5 (August 28, 2015): 1789. http://dx.doi.org/10.19030/jabr.v31i5.9392.
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Under the uncertainty of market conditions, top management and shareholders keep seeking evidence for whether a new product development project truly improves firm value. In an effort to find the evidence, this study examines the effect of firms innovative outcome on stock market performance. Specifically, we conduct an event study to test whether stock market reacts to pre-registration marketing campaign in online game. In the business practice, the pre-registration is often considered as an important event right before the commercialization of a new game launch. In our empirical analysis on the pre-registration events and daily stock returns of game companies in 2010-2014, we find that stock market responds to the pre-registration event of a new online game positively, with the abnormal returns up to 1.49%. In addition, the stock market rewards the pre-registration events of small firms more than that of large firms. Overall results suggest that stock investors take into account the pre-registration event as economically valuable information and perceive the uncertainty of the innovation process resolved.
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Rao, Ullas. "A critical evaluation of event study approach using M&A events in the Indian banking industry." Corporate Ownership and Control 13, no. 3 (2016): 266–72. http://dx.doi.org/10.22495/cocv13i3c1p13.
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The present study seeks to critically evaluate the most extensively employed technique – event study methodology, employed to capture the returns generated from M&A events on the wealth status of shareholders. Notwithstanding the popularity of the technique, authors in this paper argue that conceptual bases on which the methodology is founded is flawed. In the light of the extensive limitations attributable to event study methodology, there exists an urgent need to suggest improvement in the conceptual framework of the traditional method capable of lending application to capture the wealth effects of M&A events. The authors believe that application of such a modified approach will be much more salvageable as the results derived therefrom will command greater credibility as well as reliability. In order to highlight the inherent limitation of the event study approach, the authors have used the sample of Indian Banking M&A events retrieved from the M&A data available at etintelligence.com . Given the conceptual flaws of the event study approach, the authors argue that researchers must exercise great caution while commenting on the t-statistic observed for CAR (Cumulative Abnormal Returns) values as the statistical insignificance could be arising more out of the conceptual deficiency of the event study approach than pointing towards the neutral impact of an M&A event on the wealth status of the shareholders.
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Bachman, Jarrett R. "Motorsport Event Attendees: Who are They, What is Their Environmental Worldview, And How Does It Relate to Trip Spending?" Event Management 24, no. 5 (August 31, 2020): 629–44. http://dx.doi.org/10.3727/152599519x15506259856264.
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The relationship between economics and sustainability within the event industry is becoming increasingly important. Events with a reputation of not being sustainable (i.e., motorsport events) are chronically underserved in the literature. This research incorporated the revised New Ecological Paradigm (NEP) as a theoretical foundation to assess sustainability attitudes of motor racing event attendees at a series of major racing events in Monterey County, California (USA). The NEP assessment created the basis for examining relationships between sustainability attitudes and motorsport event patrons' characteristics including demographic information, tourist patrons' total trip spending, and per-day spending. Interestingly, patrons attending these traditionally nonenvironmentally sustainable events were found to have similar NEP scores to other event and nonevent research. Sustainability attitudes were not significantly different based on demographic variables, including age and income. However, an inverse relationship was found between environmental attitudes and spending. Tourist patrons with a less sustainable environmental worldview spent more per day and more per trip than those with a more sustainable environmental worldview. These surprising results provide a basis for industry and academic discourse within event management, sustainability, and marketing.
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Mahfudz, Muhammad Syaifullah, Zainul Arham, and Eva Khudzaeva. "Development of Web-based Spatial Information System Tourism Industry Event Distribution (Case Study: DKI Jakarta)." Applied Information System and Management (AISM) 3, no. 2 (January 7, 2021): 107–12. http://dx.doi.org/10.15408/aism.v3i2.17986.
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In recent years, the number and scope of events in the Asia and Middle East / North Africa region has increased significantly. Events are one of the things that attracts the attention of foreign tourists to come to visit a country as a tourist destination. Refers toMinister of Tourism Regulation Number 2 Year 2017on Guidelines for Venues for Meetings, Incentive Trips, Conventions and Exhibitions, explains that criteria and indicators are needed to increase the competitiveness of venues for meetings, incentive trips, conventions and exhibitions at the regional and global levels. This is done to increase the number of visits, length of stay, and expenditures for domestic and foreign tourists. Therefore, visual indicators or data are needed that can present the location of the event and a list of events in DKI Jakarta. From these problems, this study aims to produce a web-based spatial information system for the distribution of tourism industry events to map event locations in DKI Jakarta. The methodology used in collecting this data is the method of observation, interviews, and literature studies. While the system development methodology uses PHP and MySQL with the Rapid Application Development (RAD) approach and uses the Unified Modeling Language (UML) which is a tool for system description and design, as well as the Google Maps API for digital maps. The results of this study are in the form of a spatial information system that can display a map of the distribution of event locations in DKI Jakarta based on event data and event categories at the DKI Jakarta Tourism and Creative Economy Department. While the system development methodology uses PHP and MySQL with the Rapid Application Development (RAD) approach and uses the Unified Modeling Language (UML) which is a tool for describing and designing systems, as well as the Google Maps API for digital maps. The results of this study are in the form of a spatial information system that can display a map of the distribution of event locations in DKI Jakarta based on event data and event categories at the DKI Jakarta Tourism and Creative Economy Department. While the system development methodology uses PHP and MySQL with the Rapid Application Development (RAD) approach and uses the Unified Modeling Language (UML) which is a tool for describing and designing systems, as well as the Google Maps API for digital maps. The results of this study are in the form of a spatial information system that can display a map of the distribution of event locations in DKI Jakarta based on event data and event categories in the DKI Jakarta Tourism and Creative Economy Department.
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Maguire, Kelly, and Emmet McLoughlin. "An evidence informed approach to planning for event management in Ireland." Journal of Place Management and Development 13, no. 1 (September 11, 2019): 47–72. http://dx.doi.org/10.1108/jpmd-06-2019-0041.
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Purpose Events are a significant component of Ireland’s tourism offering. They are an important source of economic activity and an incremental driver of social change and development throughout the country. However, the visual and physical impacts often created by event activities to the environmental and social resource base upon which, events depend, have begun to draw attention to the way events are planned and managed. Although the concept of sustainability has become the topic of much discussion and debate in event management literature, there exist many gaps in relation to its practical application in event management planning in Ireland. This is despite the statutory obligation of local authorities in Ireland to license events and to facilitate the process of planning for large-scale outdoor public events in Ireland. Yet, with the continued expansion of Ireland’s event industry, there is a fundamental need for an evidence-informed approach to planning for event management. Through the application of the European tourism indicator system (ETIS), the long-term sustainability and competitiveness of the national event industry in Ireland could be secured. This paper aims to examine and discuss the application of the ETIS as a possible tool to facilitate greater levels of sustainability and accountability within the events industry in Ireland. Design/methodology/approach This study used a quantitative content analysis approach involving a complete population sample of local authorities in the Republic of Ireland to determine the application of the ETIS within the legal process of planning for event management in Ireland. Findings While the findings have identified a basic provision for event management within a number of local authority legally required County Development Plans, none, however, were using the ETIS to monitor the impacts of events at the local level. This lack of data collection and benchmarking highlights the need for greater levels of sustainability and accountability within the legal process of planning for event management in Ireland. Originality/value This study suggests the ETIS as an easy, cost effective and viable solution to facilitate an evidence-informed approach to planning for event management at the local level. However, the lessons learned from this study may also have implications for destination planners and event managers outside of Ireland.
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Quaye, Isaac, Alfred Sarbah, Joseph Boadi Nyamaah, Mavis Aidoo, and Yinping Mu. "Intra-Industry Information Transfers and Firm Value: Evidence From Ghana’s Banking Industry." SAGE Open 10, no. 4 (October 2020): 215824402096808. http://dx.doi.org/10.1177/2158244020968087.
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The purpose of this study is to estimate the economic value of intra-industry information transfers within Ghana’s banking industry due to the collapse of seven banks. This is a short-term study with an event window [−10, +10] and an estimation period of 200 trading days. The event study methodology is adopted to estimate the cumulative abnormal return (CAR) gained by other rival industry banks as well as to calculate the cumulative average abnormal return (CAAR) for the entire Ghana Stock Exchange (GSE). The results of the study show that the collapse of the seven banks does convey information that the market uses in revising stock prices. However, most of the rival banks experienced an insignificant share price reaction. This insignificant reaction can be attributed to the fact that GSE is not efficient. The study recommended among others, for the GSE to be reformed to improve the efficiency of the market and secure the flow of information to market participants.
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Dounavi, Louiza-Elpida, Emmanouil Dermitzakis, Georgios Chatzistelios, and Konstantinos Kirytopoulos. "Project Management for Corporate Events: A Set of Tools to Manage Risk and Increase Quality Outcomes." Sustainability 14, no. 4 (February 10, 2022): 2009. http://dx.doi.org/10.3390/su14042009.
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The events industry is a project-based industry where sustainable development has been of ever-increasing interest over the last decade. In this regard, the importance of managing risks and delivering quality outcomes in corporate events and the events industry in general cannot be overstated. This paper aims to contribute to the enhancement of project management processes and quality of corporate events, with a focus on risk management. For this purpose, a set of semi-structured interviews with event managers was conducted and thematic analysis was used to qualitatively analyse the research data gathered. Data analysis resulted in the development of a set of tools and methods that have the potential to assist corporate event managers in the project risk management process. This set comprises of a work breakdown structure (WBS) template, a risk breakdown structure (RBS), and a set of risk treatment and mitigation strategies for corporate events. These tools are innovative in the sense that they are based on and correspond to the phases of the event life-cycle rather than individual management domains, have not been developed in unison before, and can be utilized collectively for greater benefits realization.
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Derevyanko, K. I., V. P. Orlovskaya, and I. G. Filippova. "Creative thinking as a soft skill of an event industry specialist." Economics and Management 28, no. 3 (March 31, 2022): 267–80. http://dx.doi.org/10.35854/1998-1627-2022-3-267-280.
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Aim. The presented study aims to comprehensively analyze the problem of including creative thinking as a separate competence – an essential element of soft skills – into the results of mastering academic disciplines to increase the development resource of a service enterprise through the example of the event industry as part of the creative industry.Tasks. The authors investigate the correlation between the event industry and creative industries; substantiate the importance of creative thinking for an event industry specialist and the need to introduce creative thinking training into academic programs in the field of congress and exhibition activities.Methods. The theoretical and methodological basis of this study includes the works of Russian and foreign scientists and experts in the field of creativity and its role as a resource for the development of enterprises. The study uses the following types of analysis: comparative (comparison of approaches, ideas, experience of different countries in investigating the composition of creative industries), hermeneutic (interpretation of various aspects related to the analysis of the needs of educational practices in the development of creative thinking), and systems analysis.Results. The main problem of the study is a result of the current trends in the development of the creative economy and the event industry as its element. Today, there is no formalized market for creative industries with clear forms, rules, and subjects in Russia. There is no legislative framework or structured legal and financial mechanisms to support and develop creative industries. This is due to the fact that there is a background problem: creative industries are counter-intuitively distributed across the sectors of the Russian economy. The study also addresses the problem related to the concept of "creative industry", its content and limits, insufficient elaboration of questions about the justification of the place of the event industry and its affiliation with creative industries, lack of theoretical and practical developments in the field of creative thinking in the training of event industry specialists. This study serves as a prerequisite for reconsidering the role and importance of developing creative thinking skills as a mandatory element of the training of personnel for the event industry. The results of the study include opportunities for preparing applied solutions to the problem of developing creativity skills at the present stage of the event industry being promoted in Russia as a dynamically developing industry and the need to increase its contribution to the national economy. In particular, the main signs of the event industry's affiliation with creative industries in the modern interpretation of the content of this concept are identified, and the need to consider creative thinking as a separate competence for training in the field of the event industry is assessed.Conclusion. The special role of creative thinking is revealed, substantiating the need to distinguish a separate creative thinking competence and to consider it as an integral component of the results of mastering most of the disciplines of the professional cycle in the training of specialists for the event industry. From the authors' perspective, this will help to minimize the gap between the needs of the market and the essence of current educational programs, and to facilitate the comprehensive formation of the desired "advanced professional competencies" and "skills of the future".
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Millar, Michelle, and Sun-Young Park. "Industry professionals’ perceptions of sustainability in meeting and event education." Journal of Teaching in Travel & Tourism 18, no. 2 (December 21, 2017): 123–37. http://dx.doi.org/10.1080/15313220.2017.1416727.
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Theorin, Alfred, Kristofer Bengtsson, Julien Provost, Michael Lieder, Charlotta Johnsson, Thomas Lundholm, and Bengt Lennartson. "An event-driven manufacturing information system architecture for Industry 4.0." International Journal of Production Research 55, no. 5 (July 5, 2016): 1297–311. http://dx.doi.org/10.1080/00207543.2016.1201604.
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Pelham, Fiona. "Will sustainability change the business model of the event industry?" Worldwide Hospitality and Tourism Themes 3, no. 3 (June 14, 2011): 187–92. http://dx.doi.org/10.1108/17554211111142149.
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Tinnish, Susan M., and Sapna Mehta Mangal. "Sustainable Event Marketing in the MICE Industry: A Theoretical Framework." Journal of Convention & Event Tourism 13, no. 4 (October 2012): 227–49. http://dx.doi.org/10.1080/15470148.2012.731850.
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Lai Cao Mai, Phuong. "How COVID-19 impacts Vietnam’s banking stocks: An event study method." Banks and Bank Systems 16, no. 1 (March 12, 2021): 92–102. http://dx.doi.org/10.21511/bbs.16(1).2021.09.
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The banking industry is one of the major industries in the Vietnamese stock market, so understanding how the industry index reacts to unusual events such as COVID-19’s impact is very important for the development of the Vietnamese stock market. This study examines the response of the banking sector index to three lockdown/blockage announcements to prevent the COVID-19 epidemic in Vietnam in 2020. Three times of lockdown/blockage: On February 13, 2020, blockade of Son Loi commune, Vinh Phuc province; on March 30, 2020, Vietnam announced the nationwide epidemic of COVID-19 and then nationwide lockdown, and on July 28, 2020, blockade in Da Nang. In the first case, the abnormal returns changed the sign around the notification date indicating that the stock price deviated from its fair value, but accumulating abnormal returns CAR (0;3] and CAR (0; 2] are both positive and statistically significant, which means that investors are more secure when the epidemic area is tightly controlled. The nationwide lockdown was the event that had the strongest impact on the stock price when both AR and CAR were negative and statistically significant before and after the date of the event’s announcement. Nationwide lockdown was the event that had the strongest impact on stock prices as both AR and CAR were negative in the days before and days after the event. This result supports the theory of imperfect substitution. Only AR [2] was positive and statistically significant, showing that the blockade event in Da Nang had a slight impact on the banking sector’s stock price.
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Allan, Marjorie C. "A Primer of Drug Safety Surveillance: An Industry Perspective." Journal of Pharmacy Technology 8, no. 4 (July 1992): 162–67. http://dx.doi.org/10.1177/875512259200800409.
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Objective: To place the fundamentals of clinical drug safety surveillance in a conceptual framework that will facilitate understanding and application of adverse drug event data to protect the health of the public and support a market for pharmaceutical manufacturers' products. Part I of this series provides a background for the discussion of drug safety by defining the basic terms and showing the flow of safety information through a pharmaceutical company. The customers for adverse drug event data are identified to provide a basis for providing quality service. The development of a drug product is briefly reviewed to show the evolution of safety data. Drug development and safety are defined by federal regulations. These regulations are developed by the FDA with information from pharmaceutical manufacturers. The intent of the regulations and the accompanying guidelines is described. An illustration from the news media is cited to show an alternative, positive approach to handling an adverse event report. Data Sources: This review uses primary sources from the federal laws (regulations), commentaries, and summaries. Very complex topics are briefly summarized in the text and additional readings are presented in an appendix. Secondary sources, ranging from newspaper articles to judicial summaries, illustrate the interpretation of adverse drug events and opportunities for drug safety surveillance intervention. Study Selection: The reference materials used were articles theoretically or practically applicable in the day-to-day practice of drug safety surveillance. Data Synthesis: The role of clinical drug safety surveillance in product monitoring and drug development is described. The process of drug safety surveillance is defined by the Food and Drug Administration regulations, product labeling, product knowledge, and database management. Database management is subdivided into the functions of receipt, retention, retrieval, and review of adverse event reports. Emphasis is placed on the dynamic interaction of the components of the process. Suggestions are offered to facilitate communication of a review of adverse event data for various audiences. Conclusions: Careful drug safety surveillance is beneficial to the health of the public and the commercial well-being of the manufacturer. Attention to basic principles is essential and, as illustrated, may be sufficient to resolve some problems.
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Allan, Marjorie C. "A Primer of Drug Safety Surveillance: An Industry Perspective." Journal of Pharmacy Technology 8, no. 5 (September 1992): 198–202. http://dx.doi.org/10.1177/875512259200800508.
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Objective: To place the fundamentals of clinical drug safety surveillance in a conceptual framework that will facilitate understanding and application of adverse drug event data to protect the health of the public and support a market for pharmaceutical manufacturers' products. Part II of this series discusses specific issues regarding product labeling, such as developing the labeling, changing the labeling, and the legal as well as commercial ramifications of the contents of the labeling. An adverse event report scenario is further analyzed and suggestions are offered for maintaining the product labeling as an accurate reflection of the drug safety surveillance data. This article also emphasizes the necessity of product knowledge in adverse event database management. Both scientific and proprietary knowledge are required. Acquiring product knowledge is a part of the day-to-day activities of drug safety surveillance. A knowledge of the history of the product may forestall adverse publicity, as shown in the illustration. Data Sources: This review uses primary sources from the federal laws (regulations), commentaries, and summaries. Very complex topics are briefly summarized in the text. Secondary sources, ranging from newspaper articles to judicial summaries, illustrate the interpretation of adverse drug events and opportunities for drug safety surveillance intervention. Study Selection: The reference materials used were articles theoretically or practically applicable in the day-to-day practice of drug safety surveillance. Data Synthesis: The role of clinical drug safety surveillance in product monitoring and drug development is described. The process of drug safety surveillance is defined by the Food and Drug Administration regulations, product labeling, product knowledge, and database management. Database management is subdivided into the functions of receipt, retention, retrieval, and review of adverse event reports. Emphasis is placed on the dynamic interaction of the components of the process. Suggestions are offered to facilitate communication of a review of adverse event data for various audiences. Conclusions: Careful drug safety surveillance is beneficial to the health of the public and the commercial well-being of the manufacturer. Attention to the basic principles is essential and, as illustrated, may be sufficient to resolve some problems.
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Radygina, Evgenia, and Alla Oshkordina. "Prospects for the development of the event industry in the context of the pandemic." E3S Web of Conferences 291 (2021): 08008. http://dx.doi.org/10.1051/e3sconf/202129108008.
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The coronavirus pandemic in 2020 had a significant impact on all areas of economic activity. One of the most affected industries was the event industry. The organizers of the events faced external changes that required a radical restructuring of their activities and organizational structures. The analysis showed that most of the problems of the industry noted before the outbreak of the pandemic, and the restrictions imposed only revealed the need for their immediate solution. The article reflects the main measures taken by organizations to ensure anti-epidemic safety during events and when organizing the activities of employees, the most popular anti-crisis measures. The mechanisms taken by organizations are associated with a decrease in demand and the transition to the online space. In addition, there are trends that can influence the development of the event industry and related industries in the long term.
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Radygina, Evgenia, and Alla Oshkordina. "Prospects for the Development of the Event Industry in the Context of the Pandemic." SHS Web of Conferences 110 (2021): 01011. http://dx.doi.org/10.1051/shsconf/202111001011.
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The coronavirus pandemic in 2020 had a significant impact on all areas of economic activity. One of the most affected industries was the event industry. The organizers of the events faced external changes that required a radical restructuring of their activities and organizational structures. The analysis showed that most of the problems of the industry noted before the outbreak of the pandemic, and the restrictions imposed only revealed the need for their immediate solution. The article reflects the main measures taken by organizations to ensure anti-epidemic safety during events and when organizing the activities of employees, the most popular anti-crisis measures. The mechanisms taken by organizations are associated with a decrease in demand and the transition to the online space. In addition, there are trends that can influence the development of the event industry and related industries in the long term.
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Penco, Lara, Giorgia Profumo, Marco Remondino, and Carolina Bruzzi. "Critical events in the tourism industry: factors affecting the future intention to take a cruise." International Journal of Contemporary Hospitality Management 31, no. 9 (September 9, 2019): 3547–66. http://dx.doi.org/10.1108/ijchm-05-2018-0423.
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Purpose In recent years, critical events have heavily affected the cruise industry. Such events may variously influence customers’ intention to take a cruise in the future depending on different factors. This paper aims to study such factors, in particular the emotions related to the event, the prior corporate reputation and the use of social media in the corporate communication strategies followed during the crisis. Design/methodology/approach The study is based on the development of a structured questionnaire submitted online via blogs and other social media. Overall, 572 cruiser opinions were used to test five research hypotheses by performing logistic regression analysis. Findings The degree of anger increases the likelihood of a critical event influencing the intention to take a cruise in the future. On the contrary, a former excellent corporate reputation reduces that likelihood and the high importance placed by potential customers on information about the critical event transmitted via social media does not have any influence. Practical implications The study has several managerial implications, as it identifies and analyses the variables cruise company managers should consider when dealing with critical events. Originality/value Despite the relevance of this topic, no studies have yet focused on how (and by which factors) a critical event may influence customers’ intention to take a cruise in the future.