Academic literature on the topic 'Ethnoconsumerism'
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Journal articles on the topic "Ethnoconsumerism"
Venkatesh, Alladi, Seema Khanwalkar, Lynda Lawrence, and Steven Chen. "Ethnoconsumerism and cultural branding: designing “Nano” car." Qualitative Market Research: An International Journal 16, no. 1 (January 11, 2013): 108–19. http://dx.doi.org/10.1108/13522751311289730.
Full textSchembri, Sharon, and Jac Tichbon. "Digital consumers as cultural curators: the irony of Vaporwave." Arts and the Market 7, no. 2 (October 2, 2017): 191–212. http://dx.doi.org/10.1108/aam-12-2016-0023.
Full textBook chapters on the topic "Ethnoconsumerism"
Mangos, Nicholas Constantine, and Max Smith. "Application of the Ethnoconsumerism Paradigm to the International Advertising Debate for Russia and the Newly Independent States: A Matter of Convergence?" In Proceedings of the 1998 Multicultural Marketing Conference, 242–48. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_45.
Full text"Ethnoconsumerism as cultural production?: making space for Miao style." In Locating China, 164–84. Routledge, 2007. http://dx.doi.org/10.4324/9780203019221-14.
Full text"An ethnoconsumerist approach to Hispanic small business’ adoption of internet technology." In The Routledge Companion to Ethnic Marketing, 133–48. Routledge, 2015. http://dx.doi.org/10.4324/9780203080092-18.
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